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Worst And Best Products To Dropship: How To Pick Items For Dropshipping Store

From today’s research, you will learn more about choosing the best products to dropship from AliExpress, and filtering out the least appealing ones.

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What makes a product totally unsuitable for your dropshipping store?

And what, in turn, makes an item an absolutely great find for your business?

How to dropship products that will definitely bring you sufficient profits?

Here, we will show you how to find the best products to dropship and evaluate AliExpress products to check if they are worthy of your time and attention.

Let the fun begin!

Best products to dropship are something you’d buy yourself

So what are the best product to dropship? Obviously, the main idea of your ecommerce store is to sell items that people always buy. This means that the best dropshipping items are the ones that are desired and requested by your target audience.

In other words, any eCommerce entrepreneur needs to concentrate on the best products to dropship that are:

– Demanded

This is certainly the most important parameter for any dropshipper. Obviously, there’s no reason to fill your eCommerce store with the items that no one needs.

Ideally, when starting a business, you should go on Google Trends. There, you will check if people are commonly interested in this particular product.

Let’s compare the following 3 graphs:

[slider_1]

Here, we were analyzing the demand for 3 product types: sweaters, sweatshirts, and hoodies. All of these are warm clothes protecting the wearer from cold weather and providing additional comfort. It means that they solve the same issue for a potential buyer. But, as you can see, the demand levels are totally different.

Still, there is a similarity. For these graphs, we took the period of 5 calendar years. Do you see that all the 3 graphs have the same pattern of peaks and falls?

These fluctuations happen during a specific time of year. Every year, there are the same periods of time when the demand goes super high, and there are periods when the demand is close to zero. It means that these products have a seasonal nature.

It is not a bad thing itself for product sourcing. Nevertheless, you should always remember that if your dropshipping store contains seasonal products only, the volume of your sales and profits will be unstable during the year.

And if you compare these 3 graphs again, you’ll notice that the peaks and falls of the hoodie graph aren’t as sharp as the ones on the sweater graph. It gives you a reason to assume that in this example, hoodies are a more reliable product type. Still, ideally, you should mix them with non-seasonal items in a store offer.

– Unique

Choosing generic, plain, boring items for selling online is a serious dropshipping mistake that has a huge negative influence on sales.

Let’s continue talking about hoodies and consider the next example. Take a look at the pictures below:

a picture showing how much a regular hoodie cost

This is an AliExpress hoodie that costs $11.99 and has a rating of 5.0*, 141 reviews and 282 orders.

As you can see, the item has a moderate price, a large clear high-quality picture, and a good description with the relevant size chart and lots of illustrative pictures. Plus, both the store rating and the item rating are quite fine. Still, judging by the low number of reviews and orders, none of these can be convincing for potential buyers.

And here is another example:

a picture showing an example of a hoodie with an unique print

This is an AliExpress hoodie that costs $10.10 and has a rating of 4,7*, 3568 reviews and 1348 orders.

This is an impressive difference, right?

This hoodie is 12 times more popular! Meanwhile, it’s even cheaper than the one behind. BTW, you have a huge selection of prints, for all tastes! So it’s obvious that the reason for such a huge demand is the unusual hoodie design: an interesting print heavily attracts buyers.

Indeed, it’s easy to find a basic monochrome hoodie with an ordinary cut nearly in any offline store – you can buy it on the spot and waste no time waiting for its delivery. The printed hoodie, in turn, is quite a rare find for the majority of other stores, and it certainly attracts more interest from store visitors.

And this is how we go over to the next product feature that is an absolute must-have for each and every of your dropshipping items.

– Triggering impulse purchases

Basically, impulse purchases are a major driver of growth for any dropshipping store.

For such stores, neither fast shipping nor low price is a competitive advantage.

In this case, your only option is to create an appropriate atmosphere for buying impulsively. There are many ways to do it (by making a catchy store design, creating a sense of urgency, showing intense buying activity, providing other buyers’ experience, etc.).

But please note that if your products are not appealing enough, none of these tools will help you. So do your best to create all the necessary conditions for your website visitors to induce them to make impulse purchases.

Let’s look at other examples of hoodies. To make a more fair comparison, we will take 2 different product offers from the same seller.

The first item is a regular fleece hoodie that costs $16.63 and has 2 orders, 4.5* rating and 2 reviews.

a picture showing how to look for dropshipping products

The second item is a rabbit-ears hoodie that costs $13.84 and has 5385 orders, 4.9* rating and 3247 reviews.

an image showing an example of the best product to dropship

The numbers speak for themselves: people are more likely to buy emotionally charged products.

This is the reason why cute, adorable, kawaii products are quite often chosen by dropshipping store owners. But, you don’t have to limit yourself with ‘sweet’ stuff! Anything that immediately creates a strong emotional response is a good choice. Try to find products that manage to do this.

Take a look at an example below:

a picture showing a black heart patch to dropship

This sad patch is not exactly cute, but, thanks to its semi-sarcastic emotional drive, it got 1594 orders, 1103 reviews, and an impressive 4,9* rating. Not bad, right?

Or, let’s look at this indecent enamel pin:

a picture showing an enamel pin that is a good product to dropship

It can cause various feelings, of course, but you can benefit from these emotions anyway. Judging by the 1512 orders, 462 reviews, and 4.8* rating, the pin is really popular. Emotions matter, as you can see!

– Affordable

There is a simple rule: the lower the original seller’s price is, the higher your potential profit will be.

It’s quite obvious, indeed: a low initial price gives you the opportunity to set up a considerable markup without disappointing your customers. Ideally, both you and your buyer should be happy with the item price 🙂

For example, you decided to import this jacket from AliExpress and add it to your dropshipping store:

a picture demonstrating the example of an expensive product

The item itself is good: it comes from a reputable seller and has a 4,8* rating, 50 reviews, 81 orders, and free shipping. The only downside is the price: if the seller asks $39.25 for this jacket, imagine how much this item will cost after you apply the markup formula!

This is why it’s so important to click the ‘Check if this is cheaper on other sellers’ button (it’s an exclusive feature of AliDropship Google Chrome Extension, by the way). The system will offer you several matching options, and you will be able to choose a more suitable alternative – for example, this one:

a picture demonstrating that you can find the same product a lot cheaper with alidropship chrome extension

This jacket is also a great find: it has a 4.4* rating, 862 orders, 470 reviews, and free shipping. The difference between these two products is not big, but why not save $5?

So, it’s not that hard to guess which of the two items is more beneficial for your store, right?

– Quick and cheap to deliver

If you want to lure your store visitors into making an impulse purchase, don’t charge any extra fees for shipping.

Quite often, people leave online stores without completing their orders simply because they get unhappy with the total order cost. Surely, a high shipping fee is a common reason for it.

So, while selecting items on AliExpress, you can only pick and import products that are shipped for free. To do this, you simply need to put a tick in the ‘Free Shipping’ field. Don’t forget to specify the country where you want this product to be shipped! The results’ page will look the following way:

a picture showing how to look for the best products to dropship

Alternatively, you can only select the items that have the ePacket shipping option. AliDropship Google Chrome Extension easily shows you which products have this feature and which ones don’t.

a picture showing how to check if a product has an ePacket shipping option by means of alidropship chrome extension

We traditionally recommend to stick to the items with ePacket delivery option for a very simple reason. This shipping method allows your buyers to receive their packages really quickly. With ePacket, the long period of AliExpress shipping is not a problem anymore. In this case, the seller will promptly deliver the products directly to your customers just in a couple of weeks.

What’s also great, the shipping fee in this case is usually quite low, so you can simply include it in the item’s final price. The product will still remain affordable, and your customer will be happy to see the ‘Free Shipping’ phrase.

Best dropshipping items are competitive

When we talk about the product’s competitiveness, we don’t necessarily mean its attractiveness in terms of SEO (ideally, you should have evaluated the SEO aspect at the point of the store niche selection). Here, we are discussing the features of the dropshipping items themselves, such as:

– Distinctiveness

A good dropshipping product is an item that helps you differentiate. We have already discussed this subject above when we were talking about the benefits of unique products.

It is really important for you to build a memorable store identity: a specific pleasant atmosphere in your online store makes it more appealing for buyers and helps you compete with AliExpress and other online selling platforms.

This is why the best products to dropship from your store should have the same mood and sentiment. Consistency and integrity of the product offer are the key to creating a wholesome store image that attracts buyers. Look at the picture below:

an image demonstrating an example of the best products to dropship

At the first glance, it might seem that these two items can be easily included in the same store offer. Both of them are unisex sweatshirts with soldier-related prints, so they seem to be suitable for a store dedicated to military stuff.

Still, they are not exactly similar: they certainly generate differing emotional responses, and each sweatshirt has its own ‘tone’. While both of them are a good find in terms of popularity and feedback, your final choice should depend on the desired atmosphere you’re trying to create in your store.

– No logo or brand name

According to AliExpress official policy, it is not legal to sell branded products through the platform.

Still, this restriction only applies to globally known brands because it’s aimed on fraud prevention. At the same time, lots of items on AliExpress are in some way ‘marked’ by local manufacturers. Many products have some kind of a logo or brand name on them.

Here’s an example of a branded wallet below:

a picture showing an example of the worst dropshipping products

As we see in this example, an Asian-based manufacturer put its name on the item in a very distinctive and obvious way. So can we consider them as the best product to dropship?

Normally, they are not. When you’re trying to build your own store identity, the best strategy is to avoid items that show the manufacturer’s name (especially if it’s done in such an eye-catching manner).

Obviously, it is not always possible. Some types of products, for example clothes and gadgets, are not even manufactured without the producer’s mark. If you are working with such product categories, examine the pictures in the item description carefully. This way, you will be able to only select the items that don’t have their brand names shown openly:

a picture showing an example of the best products to dropship

This example shows a hoodie label with the product size (M) and the manufacturer’s name (Rumeiai). The brand name is rather discreet and you don’t see it on any other part of the hoodie. So, it is perfectly acceptable to add this item to your store.

How to find the best items to dropship?

There are several methods to find product ideas and estimate their potential. You can search for the best products to dropship and analyze them with various web tools, by looking through social media content and, of course, by browsing AliExpress.

– Web analysis

First of all, you can find the best products to dropship in Google Trends. This free service shows how people’s interest in a given search query changes over time. Besides, Google Trends also shows you related queries, which can be helpful when you look for new ideas.

a screenshot demonstrating how to use Google Trends to find product ideas for dropshipping

The second tool for you to use is Keyword Planner. Although its primary function is to tell which keywords you should use for optimizing your website, it finds related keywords as well. The keywords with high search volume can definitely indicate the best products to dropship.

a picture showing how to use Keyword Planner to find dropshipping product ideas

Alternatively, one can use Moz Keyword Explorer, a tool for checking the competition level in particular niches. But since it shows also related keywords, the same trick will work here as well. As you can see, we used the same keyword and got a number of suggestions.

a picture showing how to use Moz Keyword Explorer to find product ideas for dropshipping

It’s also a good idea to browse competitors on other platforms like Amazon or eBay to see what other businesses offer at the moment.

– Searching on social media

Today social media serves as advertising platforms, which is why one can find lots of ideas there as well.

Since Facebook is the most popular social network in the world, we suggest that you start with this platform. Try looking for thematic groups related to your niche with 30K+ members. If you can find more than 10 such groups, it’s a good sign. Also, analyze the communities of your potential competitors and study their content.

The same approach works with Instagram. If you find at least 10 groups with more than 10 thousand followers, browse their content for ideas.

Just like Instagram, Pinterest is a platform where lots of influencers, trendsetters and bloggers operate. Visit thematic boards and popular accounts to find what to dropship.

YouTube can also be a valuable source of ideas if you use it as a search engine. Besides, you can go further and investigate the trends in some promising niches.

– Searching on AliExpress

First of all, one can use AliExpress search bar and its autosuggestion function to find related queries. But you will need to check them by other means as well to make sure there’s high enough demand.

a picture showing how to use AliExpress search bar to find product ideas to sell

But if you do have some ideas you have already checked, here’s how you can find out if such products are sold on AliExpress.

In the “Ship to” section, choose your target region, then tick the “Free shipping” box. The system will only show offers from sellers that can ship these products to your desired destination for free.

And make sure you also put a tick in the “4* and up” field to narrow down the search to items approved by previous buyers. Then sort the results by the number of orders to see the most popular goods first. We recommend paying attention to items that have at least 100 orders.

This is what the settings should look like:

a picture showing how to search for product ideas on aliexpress

Whenever you find an interesting product, open it in a new tab to evaluate its potential. When doing it, pay attention to the following aspects.

Best products to dropship have informative pages on AliExpress

Let’s assume you’ve noticed a super cool item on AliExpress. Imagine that this product immediately got your attention because of its unique nature, affordable price, and strong competitiveness.

Does it mean you should immediately import it into your dropshipping store?

Nope.

Before you do this, you need to go to this product page and examine it super carefully. The reason for this is simple: further, you will have to edit single product pages in your own store. It is a necessary action if you want to improve your conversion rates!

If the original AliExpress product page doesn’t include some of the following details, it might be challenging for you to create a good-looking item profile in your own store. So, before pressing the ‘Import’ button, make sure that this particular product has:

– High quality pictures

Well, if this item has already caught your attention, most likely, its main image is good (otherwise, you’d never had noticed it). But a single photo is not enough!

For example, take a look at this product:

a picture showing an example of bad dropshipping products with low quality pictures

The price is great, the shipping cost is tiny, the feedback is positive, the preview image looks fine – it’s a perfect product, right? But, once you open the product page, you notice that the picture quality is not that high. Plus, it is the only image in the gallery, and the description only provides 2 additional product-related pictures that don’t give much information as well. This is not the type of item you should be looking for.

For your store visitor, product images are basically the only source of knowledge about this or that unknown item. Check both the product gallery and the item description to find out if there are enough informative pictures. Ideally, the pictures should demonstrate an item in actual use. Plus, there should be close-up photos showing the product details.

Here is an example of a product that is more suitable for dropshipping:

a screenshot demonstrating bad dropshipping products with high quality pictures

The product has multiple variations, and each of them is clearly visible. The seller provides a large high-quality picture to prevent confusion and misunderstandings. The photos are professional and appealing, and you can view the product from various angles. You can even see the back side of the earrings and the fastenings type! If you scroll down to the description box, you will also see the pictures that give indications of the earrings’ size. There is a measurement picture, and there are photos of the earrings placed on a mannequin for scale. Even though the measurement picture contains some unnecessary info like the company name, you can easily fix it with the help of Image Editor.

– Informative description

An online store visitor can’t physically see or feel the item, which is why many questions may arise considering the item’s features. You need to be able to answer any of them correctly and professionally in order to provide a high-quality customer service. Also, you will need to fill in the item’s description to make your store look credible and trustworthy.

This is why items with descriptions that contain no information on the pendant size and the chain length don’t suit you. It can be even different to guess what is the actual product’s material:

an image showing the best dropshipping products with informative descriptions

For a necklace or any other simple type of product, such lack of information might be just disappointing, and not really disastrous. But what if something similar happens to an item of a more complex nature? How can your customers make sure that it’s a quality product satisfying their needs? Having no data to rely on, a potential customer will simply leave the store without making a purchase.

– Relevant reviews

AliExpress reviews serve two really important purposes.

First, they prove that another person has successfully purchased this exact item from this particular seller. Thanks to AliDropship plugin’s feature of reviews import, you can make import AliExpress product reviews.

Such reviews get even more helpful after you install Customer Gallery add-on: this way, you let your store visitors view the real-life product pictures made by previous buyers and provide the direct links to the items featured on these photos.

But the quality and content of reviews matter: please look at this example.

a picture showing why customers feedback is crucial for your online store

The reviews are positive and seem to be authentic, but, due to the automatic translation to English, the first one looks really messy. You can vaguely understand that the buyer is happy with the purchase, but this review doesn’t add much to your store credibility. You should either leave such reviews untranslated if they are written in your target audience’s language, or simply delete them.

The second important purpose of product reviews is to help you decide whether you’d like to import this product directly to your store. For example, you found an affordable item with high quality pictures and a detailed description in “New Arrivals”. It seems like a good find, but it doesn’t have many orders yet. Should you add it to your store?

To answer this question, go straight to the ‘Feedback’ tab. Here’s what you see:

a picture proving that relevant reviews for products to dropship are important

One default review simply proves the fact of completing the purchase, while two others give a bit more details. There, you can see real-life photos and some clarification on the pendant design. So, the buyers actually received their orders, and they seem to be quite satisfied with the quality. The item is worth trying, most likely!

– Good seller reputation

Most dropshippers pay attention only to wholesale prices, but the seller’s reputation is also a crucial factor to consider. It is especially relevant if you’re importing items with minimum orders and zero feedback. This strategy is quite common: business owners focus on new market arrivals with a strong potential.

In this case, you can’t rely on previous buyers’ experience because there simply is none. Instead, it’s wise to consider the seller’s rating and performance. AliDropship plugin has an integrated feature that evaluates the seller based on many criteria (time in operation, customers’ feedback, etc.). Take a look at this example:

a picture demonstrating the benefits you can get using alidropship chrome extension

The t-shirt looks awesome, has an affordable price, which is great. But, it’s new on the market: there is only 1 order in its history, and there are no reviews yet. Still, the seller is reputable: it has a good store rating. So, we can assume this supplier works professionally and doesn’t sell items of poor quality.

Worst things to dropship through your dropshipping store

So now you know how to find the best products to dropship. Finally, it’s time to talk about serious things: what are the worst AliExpress dropshipping products?

The possible issues connected to a wrong product choice might be:

  • A super angry customer who wants to return the product, make a refund, and ruin your reputation on social media
  • Legal consequences

Commonly, these 2 issues are connected to each other; they arise because of the same reasons, and it’s wise to never let any of them happen.

In order not to get into trouble, please avoid the products that are:

– Copyrighted

Take a look at this item.

a picture showing the worst things to dropship: copyrighted items

Do you remember that we’ve mentioned something about the AliExpress own ban on branded items…? Technically, the platform forbids selling such items, but here it is, shining bright.

We don’t recommend adding something of this kind to your store. If it’s a replica of unsatisfactory quality, the buyers will highly likely get disappointed because of unmet expectations, and their negative feedback won’t do you any good.

Plus, most likely, you will have difficulties while promoting these items on social media (Facebook ads, Instagram shoutouts, etc.). If they get wide coverage, they will certainly get the attention of original brand owners, authorities, or just concerned individuals. Your social media account might get blocked, and your whole business will get compromised. That’s not what you want, right? And you cannot avoid using this kind of promotion, as other sources – email marketing or something else – cannot provide such great coverage of your target audience.

– Potentially dangerous

The item below is a good illustration of a product with a provocative nature. A customs officer would be likely to ban it from entering the country.

a picture showing one of the worst things to dropship: dangerous items like knives

Every country has its own understanding of the legal items for import. These regulations even apply to online orders of private individuals. There might be some restrictions on importing defense articles, hunting tools, military-related items, smoking devices, etc. If you are not sure that it is safe and legal to ship this or that product to your buyers’ country of residence, please check it twice, and if you’re still doubting, just leave it out.

– Fragile

The item on the picture below is super cute, but somewhat tricky.

a picture showing one of the worst things to dropship: fragile items

Product delivery takes a lot of time. During the shipment process, the package will certainly see some external impact.

No one likes receiving deformed or broken items! This is why the products of glass, ceramics, or other similar materials are sometimes a questionable choice.

If you still want to have them in your store, talk to the relevant AliExpress seller first. Ask about the used type of the packaging materials, and read the previous buyers’ reviews. This is how you will find out whether the seller can actually provide the items with a secure and damage-proof package.

– Heavy

According to the seller’s description, the weight of the package containing this animal-head piece of home decor is 4 kg.

a picture showing one of the worst things to dropship: heavy items

Even for domestic shipping, such items could be considered as the best products to dropship if they were not a bit tricky.

International delivery, most likely, will demand some extra shipping fees, which is not good news for your buyers. Plus, the heavier items are inconvenient to manage. Any unpleasant incident that happens during the loading activities may result in the product damage.

– Technically complex

The picture below shows an example of a drone offered on AliExpress.

a picture showing one of the worst things to dropship: technically complex items

Even though dropshipping drones can really let you make a fortune nowadays, and the gadget industry shows a rapid favorable growth, it might be a better strategy to focus on the relevant accessories and spare parts instead.

The reason for this precaution is simple: neither you nor your buyer can physically examine this complicated piece of technology. So, none of you can be 100% sure in its perfect working order.

If something goes wrong, you will have to deal with the standard return and refund routine. Generally, it is a simple and quick procedure, but if you’re dealing with costly items (and gadgets are quite expensive, as you can guess), the whole process might get a bit longer and trickier.

– Tight-fitting clothes and shoes

Typically, we don’t even recommend you deal with dropshipping shoes (except for home slippers) and ‘demanding’ clothes. Here’s what we’re talking about:

a screenshot demonstrating one of the worst things to dropship: tight-fitting clothing

This dress is exquisite and looks fancy, but, as you guess, it requires a specific body type, plus it needs to be tried on before purchase.

You have certainly seen some funny ‘AliExpress: Expectations vs Reality’ posts on social media. And this is exactly what might happen to your buyer. When a store visitor has no way to try on a piece of clothing before purchase, there are two possible scenarios for this customer. The client will either leave the store without completing the order, or buy an unsuitable and disappointing piece of clothing, and return it later. None of the options is really great, right?

The same is true for shoes; here’s an illustrative picture from a seller’s page.

a picture showing bad dropshipping products: tight-fitting shoes

Even the modelling person clearly has some inconveniences with wearing these high heels; can you expect that a random customer’s feet will definitely fit into this pair of shoes?

This is why we recommend picking oversize clothes and items with a loose cut. Since they don’t have to fit you tightly, buyers with any body type can pick and wear them with no stress and discomfort.

That’s all we would like to recommend you pay attention to when searching for the best products to dropship.

But wait…

We have collected over 50,000 best products to dropship in a single database!

That’s right!

Our new, extraordinary product database contains a list of more than 50,000 best products to dropship from AliExpress (their number is growing daily).

The best part here is that we didn’t simply conduct a research, perform a market analysis, and pick the best product to dropship from AliExpress. That would be too easy. 🙂

Apart from this, we have also pre-edited these items! We’ve improved everything: product titles, informational descriptions, gallery images,…

It means that from now on, you can pick any of these best products to dropship, and import them directly to your store. In seconds, you will get popular, money-making items with catchy and appealing single product pages. Imagine how many long hours it will save you!

And oh, do you know the best part?

A free package is available! You can import up to 50 best products to dropship at zero cost!

To learn more about this exciting opportunity, kindly read this article.

Follow our instructions and fill your dropshipping store only with the best products to dropship: they are guaranteed to bring you great returns!

Read the source: https://alidropship.com/worst-and-best-things-to-dropship/

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One Product Store For Dropshipping: How To Make It Right?

Only one product to sell? Not a problem if you’re using a one product store theme! The right store design can get you countless sales. What’s the secret? And what does Picasso store theme have to do with it? Let’s figure it out together!

Long story short, here’s the deal: more and more people all over the globe are showing interest in stores that sell only one product.

One Product Store Google Trend

Are online users looking them up because they want to buy something from such stores?

Well, that would make a lot of sense. Dealing with one product only, a store is 100% focused on ensuring a top quality of this item and providing first-class customer service. And that’s what every buyer wants from their shopping experience, right?

But what if people are looking this term up because they want to try out this business model themselves?

That’s easy to understand, too. A one product store or a website template that can put any of your multiple items in a limelight gives their owners multiple benefits – let’s take a brief look at them!

What’s so great about running a single product website?

Basically, every business means multitasking. There will always be numerous aspects you need to consider, monitor, and improve. Of course, it means huge time spendings, and possibly, even some amount of stress!

But what if I told you that by cutting down the amount of products offered in your online store, you’ll get rid of numerous extra worries?

Here’s what I mean.

  • You need to come up with ONE idea only

Filling your store with 50+ products, you need to make lots of important decisions.

For example, exactly what niche will you occupy with these particular products? Or will they have in common? How will you need to write their descriptions and ad texts to convey the same brand message and tone of communication?

And coming up with ideas for a one product store is much easier. Yes, you still need to find an absolutely winning product with a high profit potential and make its presentation perfect – but you only need to do it once.

  • You can check the product quality personally

Found your perfect AliExpress product to dropship? Great!

Since it’s one item only, it’s not a big deal for you to actually order it from AliExpress. This is how you will:

  • See if the supplier is polite, trustworthy, and quick to react
  • Make sure the item truly has a good value for money
  • Get the opportunity to make a fancy photoshoot of the item and create enough catchy visuals to use for your further marketing activities

What is more, you can even make this purchase through your own dropshipping store and test order processing and order tracking features with no rush and worries. 😉

  • You complete daily business operations much quicker and easier

With only one product in your store, you don’t need to spend days and weeks polishing the item description and images, figuring out the perfect price, and monitoring competitors’ offers. Similarly, you don’t spend much time making your online store SEO-friendly. There is only one product to take care of, which is why you can target all your energy and resources at it freely.

The same goes for an ecommerce store that has multiple products but focuses on just one. In this case, the inventory will most likely consist of a small number of goods closely related to the main product. So, it’ll require less work than a standard store with 50+ items.

Moreover, it doesn’t take you much time to learn your main (or only) product inside out. It allows you to treat your customers with exceptional pre-purchase counseling and post-purchase support. And that’s the key to winning their loyalty and making them recommend your store to others!

Plus, it gives you an unbeatable chance to establish yourself as an expert in the field you’re working in. Knowing everything about your product, its benefits and areas of use, you can confidently publish informative articles in your blog, run social media accounts that spread valuable insights, and contribute to industry-related forums, platforms, etc.

  • You plan your marketing activities with a higher efficiency

Positioning yourself as a ‘guru’ in your product field, you’re actually making the first step to building a strong brand that helps you make more sales.

And it’s not the only marketing benefit of a one product dropshipping store!

When you’re promoting one and the same item over and over again, you are not distracted by any other items. You can test any types of ads, any audience targeting settings, any business collaborations, and any promotional tactics you can possibly think of. Gradually increasing the efficiency of your promo efforts, you’ll surely discover the perfect ads mix that works best for this particular product – without excessive spennings of time and money!

But is it actually as easy as it sounds? Let’s find out the secret recipe of success when you’re running this business!

What’s the key to a profitable one product website?

If you’re already excited about trying out this business model, here are 3 crucial things you need to consider before you start.

#1 Your product must be AWESOME

A “just fine” or “good” item won’t do. You’re looking for the absolute best here!

The perfect candidate for being sold in a one product store is:

  • Demanded

Maybe it’s a hype thing of this year or season, or maybe it’s something evergreen that won’t go out of fashion ever.

In any case, it’s something that people really want to buy very much, and (most importantly) don’t mind ordering from an online store.

  • Emotionally engaging

To make your dropshipping store successful, you need your product to trigger impulse purchases. In other words, it should be simply irresistible: overwhelmingly cute or insanely geeky, or totally badass – well, you got the idea. The stronger the emotion, the better!

  • Simple

The product’s idea, purpose, and benefits should be clear immediately. You don’t want your store visitor to leave the website and go googling this product, right? It’s definitely not a good thing if your potential customer starts overthinking the purchase and having doubts – or even worse, finds a similar product in a competitors’ store!

  • Affordable

Again, nothing should stop your client from placing the order right here, right now. Of course, every customer segment has their own understanding of ‘affordable’, and every product has its own specific product range. That’s the thing you need to research.

  • Limited in availability

What’s the point of dedicating your store to a product that can easily be bought everywhere?

You need to be looking for an interesting and rare to find product variation that has an unusual design, or some extra features, or any other non-typical modification.

#2 The quality of visuals is crucial

When you deal with a one product store, basically, your website consists of one page – the Home page.

And most certainly, it must be product-centered and good-looking: you only have this one page to catch your visitors’ attention and convert them into buyers.

So, high quality close up product images, fascinating product videos, and customer-focused texts are a must. Without them, you won’t really be able to let the visitors know it’s a reliable and safe shopping destination, and convince them to buy your outstanding product right now.

#3 Social proof is everything

In fact, social proof is vital for any online store. But with a one product store, it gets absolutely essential.

Just think about it: your store visitors see this one page only. Does it provide them with enough information to rely on? Are you giving them enough product details to help them make their purchasing decisions?

A little motivational booster that you need here is social proof: previous customers’ feedback showing that the product is fine and safe to buy. And, given that you don’t really want your visitors to go online searching for more details and reviews, you need to find a way to integrate it in your store. How can you do that?

How to create the perfect one product store?

We’re thrilled to introduce Picasso: our brand new theme exclusively created for websites that focus on a single product. Feel free to check out a demo website built on it!

Here’s what makes this theme so unique, outstanding, and money-making.

  • Product-centered design

Grab your store visitor’s attention from the first second!

The Home page of the Picasso dropshipping store theme that features product-centered design

 

This theme is perfect for showcasing your main (or only) product in the best way possible. A huge image that is seen immediately and a short, persuasive text next to it is exactly what you need.

  • Customer-oriented product info

The first button your store visitor sees is not ‘Buy Now’, but ‘Learn More’. And you already know the logic behind this: your goal is to give plenty of details that convince the viewer to place an order.

Clicking on this button or scrolling the page down, your store visitor sees this:

Product details on a single product website theme

 

After a block with general terms of purchase, there’s a part that looks like a usual, familiar product page. There’s a product title, picture gallery, price and variations, and finally, the ‘Buy Now’ button.

And right next to it, there’s a whole new eye-catching element!

eye-catching element on one product website

You get the opportunity to showcase your delightful offer once again, and focus the viewer’s attention on the exceptional benefits that go with the purchase.

Only after that, you’re getting to the ‘boring’ details describing the product’s actual features and specifications.

product features and specifications

And if your client feels ready to place an order at this point, they can conveniently do it without scrolling all the way back to top!

The same catchy purchase-motivating element gets repeated a bit further on the page.

purchase-motivating element

When it’s shown for the second time, it accompanies the FAQs section that provides your potential customer with even more details on your terms of service.

  • Integrated social proof elements

This important point of generating more sales in a one product store is covered in our Picasso theme, too!

First of all, there are previous buyers’ reviews collected neatly on the following board.

Real customer reviews are an important social proof element

 

And what’s more, this theme gives you the opportunity to connect your business Instagram to the store in a very fancy way.

Instagram product store

It encourages the visitor to stay on your website and research the provided feedback instead of leaving the store and looking for more info somewhere else.

The best news: you can try and test the one product store strategy at ANY moment!

All of it sounds great, but what if you don’t like the idea of selling a single product? I mean, what if your dropshipping business grows fast and you’ll need more goods? Does it mean you’ll have to build another website to replace your one product dropshipping store?

Not at all! The Picasso theme lets you create regular product categories, just like in any online store, and fill them with multiple products. The home page still focuses on your main product, but your visitors can also browse other items in your catalog.

Product catalog with multiple goods on the Picasso store theme.

You can turn it on or off whenever you want to make a one product dropshipping website or a regular store with a stronger focus on a particular item.

Summing it up, Picasso is a theme that fully meets the industry requirements for a user-friendly, income-generating single product website. At the same time, you can customize it by adding a regular catalog of complementary goods.

And you just can’t argue: it looks absolutely adorable! 😉

How to get Picasso theme for your one product store?

First of all, make sure that your store is powered by AliDropship original plugin.

Please note: as for now, this theme is not compatible with WooCommerce! It’ll work only if your store is built on the original version of AliDropship.

Got the plugin? Great! Now, simply buy this theme from the official Picasso page, and you’re good to go! Follow these theme installation instructions if necessary.

By the way, don’t forget that you can customize your store in multiple ways. To learn more about the modifications you can make with the Picasso theme, please read this Knowledge Base article.

Now you know what’s so special about a one product store – and, most importantly, how to get a proper one for yourself! Don’t put this opportunity on hold: isn’t today the perfect day to start your own money-making business?

Read the source: https://alidropship.com/one-product-store-dropshipping/

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How To Attract Customers To Your Store With Channels Other Than Social Media

How to attract more customers to your business? A common method for promoting a dropshipping store is using various social media platforms. But, what other tools and channels can you implement into your marketing strategy as an alternative?

By now, it has become clear that online promotions are essential to attract customers to your business. Once your online store is launched, it is highly unlikely that people will find it by themselves. So, any entrepreneur that looks to start an online business needs to come up with a proper marketing strategy.

Essentially, if you don’t come up with a marketing plan, you risk ending up with a business that doesn’t bring you any income.

To make sure your business comes out on top, we have gathered a list of the most effective ways to attract customers online. However, this time we decided to exclude social networks.

We know how substantial social media is for marketing purposes, but on various occasions, they can simply be ineffective. For example, different audiences simply don’t use social media, thus you won’t be able to promote your products to your target audience. Another reason why social media can be useless for promoting your products is if you’re selling items that have advertising restrictions.

So, how do you attract customers if you can’t or don’t want to use social media for some reason?

How to attract customers with search engine optimization (SEO)

If you’re expecting online users to find you, then you need to focus your efforts on search engine optimization. When people intentionally search for specific products, they usually do so with the intent to buy them. This is why SEO is important – by optimizing your website, you increase the chances of people finding it organically.

Let’s cover the basics so that you can understand what you need to focus your efforts on.

A great SEO strategy includes the following aspects:

  • Researching related keywords to find the types of keywords customers are using in their online searches
  • Optimizing the website based on the keywords
  • Working on content marketing to attract more customers organically

Now, let’s look at each aspect in more detail.

Researching keywords

how to attract customers keywords

Keyword search is the very first step in any ecommerce SEO strategy.

To make sure you properly handle this aspect, simply follow AliDropship’s strategy of finding the best keywords for SEO: you’re welcome to check it out here!

Website optimization

how to attract customers seo optimization

Once you’ve found your keywords, you need to optimize your website based on these keywords.

First off, focus on using short URLs. Google prefers shorter URLs to longer ones.

Second, fill your product pages up with content, and keep in mind that Google prefers long content. If you don’t know what content to use to fill your pages up, here are a few examples:

  • High-quality detailed descriptions
  • How to use the product
  • Customer reviews/quotes

The aim is to provide Google with as much information as possible. By doing so, you increase the chances of your page ranking higher in search results.

Need more tips? You’re welcome to go through our Product Pages Optimization guide!

Content marketing

Content marketing is aimed at reaching your potential customers, communicating with them, and motivating them to buy your products.

Generally, content marketing comes in the form of a blog, used for publishing articles about your products. Moreover, by launching a blog you can generate more traffic to come to your website organically. That’s why we invite you to check out the benefits of blogging in ecommerce, to take a look at some great blogging strategy examples, and of course, to check out a smart strategy of repurposing your older blog content.

How to attract customers online with an email marketing campaign

An email marketing campaign is an integral part of any ecommerce business. To this day, it is still one of the best methods for increasing engagement with your customers and convincing them to purchase from you.

How to collect emails for your campaign

how to attract customers email

To properly implement an email marketing strategy, you’ll need to set up an email list. And to do so, you need to gather consumer emails or have them subscribe to your email newsletters.

So, here are several ways for you to collect emails:

Pop-ups are small windows that automatically appear on a certain page after a specific user action, page scrolling, or just after a specific time.

  • Subscribing to store news

Offer them to subscribe to your email notifications so that they get notified about new sales, discounts, etc.

These are just a few ways you can use to effectively collect your customers’ emails and contact them back. You will find more tips from our digital marketers in this article!

What to write in your emails

Now that you have a general idea of how to collect emails, you need to put them to good use. So, here are some email marketing strategies for you to consider:

  • Season, holiday, or special themed sales

The word “Sale” always brings a lot of attention to a particular store which results in attracting lots of customers. Throughout the calendar year, there are numerous occasions when you can start a sale around a specific theme. This is a clear opportunity to attract some customers and sell them what they are interested in.

how to attract customers abandoned cart

It is very common for consumers to abandon their shopping journey for whatever reason. So, don’t get discouraged if it happens to you. Instead, send notifications and remind people about what they wanted to purchase.

  • Automated email series

Create a chain of emails that will contain valuable information for your customers. It can contain insights on your niche, special product offers and deals, coupons, etc. As long as you give your email subscribers valuable content, they will keep returning to your store and can even become your loyal customers.

Want expert advice on creating a professional-looking email sequence? Our in-house Forbes contributor is here to share her automated email marketing advice!

How to attract customers to your business with influencer shoutouts

A common strategy used by various brands is promoting their products or services through influencers.

Who is an influencer? An influencer is someone who has a large following on a specific social network: we have previously talked about YouTube influencers and Instagram influencers in more detail. Influencers share insightful and useful information on their preferred niches or industries. It can be anything really, from sports to foods, to photography, to gadgets, etc.

So, what’s the strategy? Nothing too difficult really.

What you need to do is find an influencer who specializes in a topic that is relevant to your online store and contact them so they can shoutout your online store.

Essentially, by collaborating with an influencer who has a similar niche to yours, you promote your products or service to your potential customers.

How does it work?

All you have to do is come to an agreement on what you will give them in return. Of course, many influencers set a specific price for their shoutout.

However, you can also provide them with an item or a few from your store. Thus, they can promote your products, give an honest review on it, and in the end keep it. It’s that simple and everyone will be satisfied.

How to attract customers using Google Ads

Everyone is familiar with Google, right? After all, it is one of the world’s biggest companies and perhaps the most popular search engine on the Internet.

Besides all that, it can also be a great instrument for you to find and attract more potential customers. You have a few ways to attract customers on Google, through “Google Search” and through “Google Shopping”.

Google Search

how to attract customers Google search ad

Let’s start with the first one. Google search is perhaps one of the most popular Ads services out there. It displays ad texts when an internet user uses various keywords specified by the advertiser.

Compared to Google Shopping, Google Search allows you to use more keywords you wish your product to be seen for. Moreover, it allows you to use more textual content, including even a product’s description. Here are some examples to give you an idea! However, that’s where it’s limit lies: unlike Google Shopping ads, search advertisements are text only.

Google Shopping

On the other hand, there is Google Shopping and it is perfect for ecommerce store owners. All you need to use Google Shopping is a product feed, Google Merchant Center, and an ecommerce website. Google Shopping ads are usually shown at the top of the search results, which is great in terms of visibility.

However, it is a bit more complicated than Google search. Whether your product appears at the top is heavily based upon your “Product feed”. It consists of various information about the product: the brand, quantities, sizes, colors, etc.

So, to ensure your product pops up, you need to carefully optimize your Google Shopping data feed. The challenge here is to provide all the different attributes that Google wants and provide it in the format that Google wants.

The key thing to remember when using any of these ad services is that these are PPC ads. A PPC (Pay Per Click) ad is a form of advertising, where you only pay when someone clicks on your ad.

So, essentially, when setting up any of these tools for your promotional purposes, you need to optimize your ad spend budget. If you want to know what is the ideal budget to set – unfortunately, there is no clear answer.

Nevertheless, we encourage you to start with a small budget and work your way up. Even if you don’t get sales right off the bat, you will get data. And in online marketing, data is very valuable.

While your ads are running Google will learn about your audience and their preferences, and can find various connections to their buying patterns. As a result, your ads will be shown to more consumers with similar buying behavior.

When can I expect to see results from these methods?

It is quite difficult to tell, as there are a lot of factors that affect each method.

  • SEO

If we’re talking about SEO, the results vary heavily. However, experts state that it takes about 6 months to see notable results.

And the 6 to 12-month time period is when you will see the largest gains. Keep in mind that SEO is not something you set up and wait for to bring you results. It requires you to always keep track and manage it to see any lasting results.

  • Email marketing

Moving on, an email marketing campaign can take even more time to see sufficient results. Especially if you’re starting from scratch and don’t have an existing email list. You’ll need to build one so that you can launch email campaigns.

And when you focus on creating an email list, the key is patience. It can take up to 6 months to create a fully-fledged email list of customers who want to subscribe and follow you.

Just remember that email marketing campaigns are used for establishing long term relationships with your customers.

  • Influencer marketing

How soon will you see the results of collaborating with various influencers? It depends.

We know that’s not the answer anyone wants to hear, but that’s how it is. It all depends on your brand, product, budget, process, and how you execute your strategy.

If you properly execute your promotional campaign, you can see results within 3 months.

  • Google Ads

Attracting customers through Google Ads is probably one of the fastest ways to get traffic, leads, and sales.

However, it takes time to create an effective campaign and it involves lots of testing. Nevertheless, you will see the first clocks and traffic boost almost instantly.

But to see successful long-term results, it can take weeks or even months.

How much does it cost to attract customers with these methods?

  • Search Engine Optimization

Optimizing your store by yourself isn’t going to cost you much: if you don’t use any paid research tools, you can actually complete all your SEO-related tasks for free.

And even if you decide to ask for professional assistance, you can find quite affordable options from high-level experts. For example, you can get a SEO Starter Pack for $69 only, and order SEO-friendly articles for as little as $30 per a small one. And this SEO Image Optimizer, for its humble cost of $39 (one-time payment only!), will not only help you improve your site ranking, but also cut down its loading speed for a higher customers’ convenience.

  • Email marketing

How much does an email marketing campaign cost? It all depends on your business type, of course. Essentially, it all depends on you and how much you are willing to invest in your campaigns.

For example, an individually made automated email sequence will cost you from $89 to $199 depending on the number of messages in the series. And integrating an email subscription form into your website will only cost you $59.

  • Influencer marketing

It is important to mention that the pricing may change depending on the platform and the number of subscribers.

So, according to recent reports, here is the average cost depending on the platform and the number of followers:

  • Facebook influencer pricing: $25 per 1,000 followers
  • Instagram Influencer pricing: $10 per 1,000 followers
  • Snapchat Influencer pricing: $10 per 1,000 followers
  • YouTube Influencer pricing: $20 per 1,000 followers

Keep in mind, however, that influencer pricing varies depending on the person, as some people can set their own prices.

  • Google Ads

Similar to other methods, there is no clear answer, as there are many factors that influence the total cost. The industry, products, and services, competitors all influence the advertising costs on Google Ads.

The average cost-per-click on Google Ads is $1 to $2.

However, it is worth mentioning that on average mid-sized businesses spend $9,000 to $10,000 on advertising per month.

Here is the average CPC based on a specific industry.

As we’ve previously mentioned, there are a lot of variables that influence the costs of running a PPC campaign. But almost any kind of business can make Google Ads work. It all depends on what you are aiming to achieve and how much you are willing to spend.

When is the best time to implement these methods to attract customers?

This is a very common question among many business owners and the answer for every method differs.

Let’s start with SEO. With this method, the sooner you implement it the sooner you will see the results. Like we mentioned before, it takes some time to see any sufficient results, so be sure to implement this strategy during the website development stage.

On the other hand, influencer marketing, and Google Ads should be implemented when the store is fully functional and you are ready to sell your products.

However, if we take email marketing, you can’t exactly set up a campaign without the proper resources. It takes time to acquire and create an email list of active customers. In this regard, when you manage to complete your email list, should you start an email marketing campaign.

Final takeaways on how to attract customers to your dropshipping business

It is evident that there are many ways to promote your dropshipping business and attract customers online. All of them are effective in their own way, but it will take some time to see any lasting results. Of course, a lot depends on how you approach and adapt these methods to your business.

So, how to attract customers? Besides the ever so popular social media platforms, you can turn to search engine optimization, set up an email marketing campaign, collaborate with influencers that are close to your niche, or set up a PPC campaign with Google. Remember, most of these methods require some time to kick in and get going, but the end results can be very rewarding.

There are many ways to attract customers online, but surely you want them to come to a website that’s professionally made and designed? Well, you can get one with AliDropship! You will receive a fully optimized online store that will create a lasting impression on your customers and generate sales.

Read the source: https://alidropship.com/how-to-attract-customers/

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Custom Product Labels: How To Draw Attention To Your Best Deals In 1 Click?

Are you looking for ways to increase your store conversion rate? Would you like to highlight your product offers and grab customers’ attention? Actually, there is a way out – add custom product labels to your product images by means of the Product Labels add-on!

Product labels: what are these?

Let’s start with the basics. What do we mean when speaking about product labels? And why do you need them? Is it true that they can significantly boost your online store sales? Actually, they can. But first things first.

These are not ‘physical’ packaging labels as you might have thought. When we say ‘product labels’, we mean the labels added to your in-store product images.

a screenshot showing an example of item labeling

Why such labels are a must-have for online stores

It’s no secret that nowadays it’s images that run mass media. So it means it’s not enough for ecommerce entrepreneurs to create a perfect product page, write a profound article and so on. It’s more important to convince Internet users to visit your landing page, place an order, etc.

If you want to reach these targets, you need to understand that nowadays the majority of Internet users scroll the feed down until they find something that draws their attention. As a rule, this is all about catchy images and captivating headlines.

However, you probably guessed it. In practice, not every picture is capable of attracting potential customers to your ecommerce website. So what should it contain in order to make online shoppers visit your website, stay in your online store, and make purchases?

Okay, well, a number of outlets have already undertaken studies to determine a customer’s behavior. So the team of Invesp figured out that more than 2/3 of online shoppers mainly buy  items at a discount. But what’s the most effective way to inform a customer about special offers and discounts and make sure that they will notice this?

It remains for you only to put 2 and 2 together. Internet users tend to pay their attention mainly to images, right? So this is the very place to put mentions of discounts, sale seasons, low stock, etc. And it’s the Product Labels add-on that will help make the most of this action!

How can Product Labels add-on help you sell more?

Actually, in order to let you easily highlight your special offers and draw potential customers’ attention, we introduce our new IT solution for business – it’s the Product Labels add-on!

The Product labels add-on is an IT solution that is designed in order to let you add different kinds of labels to your product images.

an image showing examples of custom product labels this add-on suggests

Well, the idea behind this add-on is using a product label instead of splashing thousand words so that not a single customer could leave your website empty-handed.

So how can you benefit from the Product Labels add-on? In practice, it helps you complete the following tasks:

  • Grab visitors’ attention with animated labels on your product images
  • Create a sense of urgency with labels from ‘low stock’ category
  • Boost sales by means of attracting customers with ‘hot deal’ labels
  • Increase your store conversion rate

How Product Labels add-on works: FAQ

a picture showing how to use custom product labels for business

First of all, we would like to mention that using the Product Labels add-on doesn’t require you to have special skills and competences. It works almost automatically, so you can add eye-catching and high-converting labels to your product images in some clicks.

  • What is necessary to let the this add-on work?

Please note that if you want to use the Product Labels add-on, you need AliDropship Plugin or AliDropship Woo Plugin installed on your website. What’s more, at the moment, the Product Labels add-on is not compatible with such themes as Flatsome, Storefront, Shopkeeper, and Shopper.

  • How to install the Product Labels add-on? Is its setup included in its price?

The price of the Product Labels add-on does not include its setup. Feel free to order its setup service here if necessary. However, this is absolutely not challenging to install this add-on, so you can do it yourself.

  • How to put these labels on your product pages?

Actually, this is one of the easiest parts. When you have installed the Product Labels add-on, you will see the Product Labels section in the admin area of your website. So you need to move to this section, choose a label category, label itself, placement, and determine priority.

a screenshot demonstrating how to use product labels add-on for business

Why have we noticed such a notion as priority? Well, pay attention to the fact that the Product Label add-on is able to automate the process of adding custom product labels to your product images.

This add-on lets you choose lots of labels for one product page: Low stock, Sale, New product, etc. Meanwhile, only one label will be shown on the image. So you are able to customize which labels will be the first priority for each product category.

Are there any other ways to automate the process of product labeling? Yes, there is one. You are able to enable automatic product labeling.

a picture showing how to customize product labels add-on

Now it’s you who determines which discount means the best deal, and which amount of items left in stock will trigger the ‘low stock’ label, etc.

By the way, despite the fact that there are plenty of different labels you will find in the add-on catalogue, we’ve decided to provide you with an option to add your own custom product label. So you will be able to benefit from your own design solution.

What other features does the Product Labels add-on have?

  • 8 label placements

a picture showing a wide variety of customization options this add-on provides

  • 4 animations types available

a picture showing a wide variety of customization options this add-on provides you with

  • Time settings

a screenshot showing time settings the product labels add-on provides

  • Automatic labeling

a screenshot showing automatic labeling option

  • Autoresizing labels for different pages

a picture showing an autoresizing option product labels add-on suggest

Summing it up: custom product labels and their sales boosting potential

a picture showing the benefits product labels add-on provides you with

Well, what’s the formula of growing sales in your online store? How to sell more? In fact, there are lots of factors affecting this.

We know for sure one of the aspects we can easily optimize: making your product offers more eye-catching. The Product Labels add-on is the tool that will help you with this!

So feel free to add different built-in attention-grabbing product labels to your product images and make sure no one internet user will ignore your offers or leave your website without a purchase. Beyond this, we hope you will be happy about the multiple customization features the Product Labels add-on provides you with.

So don’t miss the chance to highlight your product offers and boost sales with the Product Labels add-on from AliDropship!

Read the source: https://alidropship.com/custom-product-labels/

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How I Started My Online Business From Ukraine: Vladimir’s Story

How do you start an online business if you live in Eastern Europe? Who do you target it at and what promotional channels do you use? How do you make it legal? There are many questions that an ecommerce newcomer needs to deal with!

Today, we’re talking to Vladimir, an owner of 2 online stores, and discussing his personal experience in the field. As a successful dropshipping entrepreneur, he surely has some bits of wisdom to share. Let’s welcome him and ask how he started his business from Ukraine!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I am Vladimir, born and raised in Ukraine. I’ve been working online for over 12 years and making money from online marketing and advertising on the Internet. 3 years ago I also started my own dropshipping business.

Can you tell why and how you started your business in Ukraine with the dropshipping model?

I chose the dropshipping business model because it’s one of the few ecommerce strategies that lets you make decent profit without experience and spending much time and money. My education is technical and I wasn’t taught how to be a businessman. But my long history of doing digital marketing was more than enough to help me start.

I first heard about dropshipping quite a long time ago but didn’t initially consider it as a serious business. It was only in 2017 when I changed my mind after I came across some AliDropship materials explaining how this business model works. I liked that there are instruments that make dropshippers’ life easier and a qualified support service that helps a lot. The knowledge base was also detailed and priceless for a beginner with no experience. So that’s what convinced me to try it.

How did your dropshipping journey begin?

My first dropshipping sale happened in 2 days after my store started working. It was a client from the USA who bought a multifunctional screwdriver set. My net income from this order was almost $20. I was really happy and satisfied with it.

In fact I did nothing extraordinary or complicated to achieve this first sale. All that I did was buy a domain, pay for hosting, import products from aliexpress.com using the free extension from AliDropship and post links to these products on social networks. And the result was not long in coming.

Now I have 2 dropshipping stores. Here are their recent performance numbers:

[slider_1]

What is your product strategy?

When I was choosing business niches, the most important things for me were the products’ demand, popularity and price. Now I constantly monitor aliexpress.com to see new arrivals and add them to my stores if I like them. I pay attention to suppliers’ rating, number of orders and customer reviews when I choose products. A reliable and proven supplier is very important if you want the business to work well.

Usually I double prices and get a 100% price markup. But sometimes it’s less than 100%: I compare final prices to Amazon and eBay prices and try to make them not very high.

How do you manage your business on a daily basis?

I spend 1-2 hours every day on management. Mostly I spend this time to create interesting video reviews for my products. Sometimes there are business tasks that demand a lot of time and I look for solutions to help me complete them quicker. For example I use AliDropship plugin, Social Rabbit plugin, Google Merchant and Facebook Business. These instruments are of great help when I need to import new products, create ad materials and see detailed analytics on store visits, sales and profits.

How do you promote your stores?

When I started my business I was placing paid ads in Google Merchant and Facebook. Now I try to step away from paid advertisements. I mainly promote my stores through social media: Facebook, Pinterest, Twitter and some others. Mostly I post video reviews of the products on social media. And I have a very diverse target audience. Even my returning customers are people from different countries, of different ages and genders.

How do you deal with difficult customers if there are any?

I set up my business in a way that minimizes customers’ complaints. So buyers don’t usually have any problems with their orders.

There was a difficult case last year. A person mixed my store with some other store where he previously bought something and got scammed. So he wrote to me and demanded to return his money and insisted on it even after I explained that he’s wrong. He then wrote a complaint to PayPal but PayPal didn’t take any actions on me because I truly never received any payments from this person. And he even wanted to sue PayPal after this!

I asked him to make a screenshot of his payment with the name of the product he bought. After he sent it to me, I typed the name of his product in Google search. From the search results, I selected several sites with products matching the product name from the screenshot and sent them to him. I asked him to look at them and remember which one he really bought. In a few days, he wrote to me and said that he really was wrong and apologized a lot.

Did you register your online business officially?

Yes, my business is 100% legal. I registered it in the USA, in Wyoming. There are simple requirements, especially if you are a non-resident. Now I only have to pay the registration fee and the payment for intermediary service. It is about $200 per year.

After you started a business, how has your life changed?

In many ways! First of all, I earn more now. I am not dependent on a fixed workplace, I have no boss, I plan my free and working time on my own, and I am emotionally satisfied with this business.

I plan to keep working on the business, develop it further and improve my sales and profits. Also I am thinking about new strategies that I can try to promote my products better.

My family helps me run the business and my friends are also interested. They constantly ask how it’s going but none of them have yet decided to start their own business.

What can you advise our readers – those who already run their stores and those who didn’t start the business yet?

If you already have a store, I wish you the best of luck. And if you are only thinking about how to start an online business, stop worrying and doubting and start making money!

Now, you know much more about how to start an online business with little experience – and what to expect from it! And if you want more detailed, step-by-step guidelines to help your online business idea come to life, you are more than welcome to check this free in-depth guide for newcomers!

Read the source: https://alidropship.com/how-i-started-my-business-from-ukraine/

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Online Contest Software: Engage With Your Community In Style!

Are you looking for ways to increase your social media engagement? Would you like to boost your sales and make the most of your online store? If so, it’s time to check our new online contest software: the Giveaway Template we’ve integrated into the Landing Pages add-on!

We bet as a store owner you’ve been trying to figure out how to drive up engagement and increase your influence on social media. You might have even googled ‘how to go viral’.

They say there’s no silver bullet when it comes to increasing brand awareness. But it looks like there is one.

It’s time you turned your attention to the most incredible combination developed to help you catch a viral wave and add to your social currency. Contests and landing pages are just meant to work together towards a more discoverable business appreciated by a strong community of loyal customers.

Why run online contests and giveaways

Being the cornerstones of viral marketing, contests and giveaways can create a buzz around your brand and give the exposure it needs.

Plus, the chance to win a valuable prize creates a positive attitude towards the business. You can use this fact to strike up a conversation with your community and engage your audience.

Contests and sweepstakes have a temptingly low-effort entry. All you need to do to enter one is to somehow interact with a brand’s social account. Typically, you just share the contest page on your social media for a chance to win a cool prize. That’s why everyone is so obsessed with giveaway contests.

Social media shares are not only about numbers you can get. Contests can do a fantastic job of nudging users to invite others to check out your brand. People will share your contest with their friends who are very likely to share the same interests.

As you might have already guessed, this means your store is about to get referred leads. These leads are obviously much more interested in your domain than those who you might find in your random marketing efforts.

Just imagine if every person who shares your contest on social media brings two friends to your website, you’ll get an effortless 20% uplift! This creates a viral loop and opens up unlimited possibilities for growth.

To sum it up, with contest landing pages, you can:

1. Create buzz and increase brand awareness

2. Increase your social media presence

3. Engage with your community

4. Collect leads

5. Promote your product

6. Encourage people to visit your store

7. Drastically cut down on your Cost Per Acquisition

8. Get valuable insights into your target audience

Wondering how to achieve all of these? We’ve got you covered!

Meet AliDropship’s online contest software and enjoy the difference it makes!

With the brand new Contest template developed for Landing Pages add-on, you can create giveaways in just a few minutes. Have a look at the demo contest landing page.

a picture showing an example of a landing page online contest software suggests

You won’t need to sell hard to grow by leaps and bounds using contests. This time everything will work in a pretty much different (and exciting!) way.

Well, no more theory! Let’s jump to practice 👨‍🔬

How to choose a prize for your online contest

We recommend selecting such a prize you’d be happy to get yourself. Why bother competing for a one-penny-worth thing? Be honest with yourself. Would you enter a contest to win a low-quality useless stuff?

Rather, a prize that has that vava-va-voom is bound to attract participants. Obviously nobody would like to miss a chance to get hold of a nice freebie.

The Contest template we’ve developed for Landing Pages add-on does not oblige you to stick to a product. Think what your target audience would enjoy receiving. A good draw might be an awesome product, a helpful guide, a gift certificate, or a free download.

In short, create an incentive for a person to tell about your business on social media. Regardless of what you pick as an award, your financial investment is hilariously insignificant in comparison to what you can (and will) get instead.

How to create a viral contest page

We closely followed the best practices when developing online contest software, so you can quickly craft a perfect giveaway using the Landing Pages add-on. The professional-looking ready-made Contest template is filled with demo content you can take advantage of.

Pick catchy visuals

Visually pleasing, the template has all the right accents. A large featured image, a standout call-to-action button, and the urgency elements play their own crucial role in realizing the full potential of your contest landing page.

No matter what goal your landing page works towards, it should include attention-grabbing visuals. Fixed when you scroll the page, the large featured image plays a crucial role as it reflects the mood and feel of the page. The front-end builder offers a number of customization options for your featured image. Make sure to check them out in this detailed setup guide.

a picture showing a contest template featured image

Explain the contest terms and conditions

Start off by revealing the contest details. Add a compelling copy where you state clearly when the contest ends, how to enter, and how many prizes are being given away.

an image that shows a giveaway countdown timer you get

Show how much time is left to participate

A countdown timer is a must on each and every contest page. People tend to procrastinate when they feel they are not limited by time. To create urgency and get people to act fast, give an added visual trigger.

A large countdown timer like the one used on the demo landing page shows when the contest will be closing. Looks damn compelling!

a screenshot of the contest template countdown timer

Make it clear how to take part in the contest

Once potential participants are familiar with ‘what’, it’s time to get down to the ‘how’ part. Explain how to enter the contest and how points are scored. The Landing Pages add-on provides four social buttons to fulfill the task:

1. Facebook like button (add a link to your Facebook page here)

2. Facebook share button

3. Tweet button

4. Pinterest save button

These tools are sure to tap into engagement and grow your social following. Not only contest entrants will spread the word about your brand, they might also stick around as your followers.

a picture showing a social share block at a contest template

Thanks to the built-in Mailchimp integration, the Contest template is here to help you resuscitate your email list. The entry form is extremely easy to use: it’s the only field to fill that won’t turn visitors away.

You won’t just get your visitors’ email addresses. You’ll build an engaged email list which is way better news. When an award that a target audience finds interesting enough to sign up is handed out  — lead quality just cannot be better.

a picture that shows contest template mailchimp integration

It might be a good idea to score one point for every entry channel used. This creates an incentive for people to use other methods to get more scores and raise their odds of snagging the prize.

Show how many people have entered

What else can you take advantage of to build a drive to compete for a prize? Try to inspire competitiveness by showing how many people have already entered. Entrant count might well become a contributing factor in the decision to participate in your giveaway.

a picture showing an example of online contest software you can get

Make your contest look trustworthy

Everyone wants to make sure that a giveaway is trustworthy. So, don’t skimp on testimonials. They are a classic go-to hack you can enhance your brand credibility with. Hover over a comment to adjust it to your needs.

Feel free to upload customers’ photos, edit the default dates, and add more reviews by drag-and-dropping the Facebook comment element.

a picture showing social proof on the contest template

At the bottom of the page, you’ll find the disclosure area where you can tell your visitors more about rules, terms and conditions, etc. Your utility pages will open in a popup to keep your visitors from leaving the page.

an image demonstrating contest template disclosures

Work on the entry confirmation page

When your visitors hit the Enter now button, they will be redirected to the Entry confirmation page. This is a great place to experiment with some extra incentive. Why don’t you reward your visitors with a coupon code to encourage those who have already demonstrated interest in your store to discover your product range?

Chances are they’ll find something valuable for them or at least get to know your brand to get back later. Plus, you can use psychology to your best advantage. By offering coupons you’ll make your participants feel like they’ve already won something. By default, the button integrated in our online contest software leads to your Homepage, but you’re free to link to any other page.

A fine background image and an encouraging copy will be a nice finish.

an image demonstrating a contest template entry confirmation

You’re done! Like what you see? We bet you’ll be even more pleased with the results you get. Since you can create an unlimited number of pages with the Landing Pages add-on, don’t waste your time and start building your next landing page!

How to announce your contest

There’s no need to spend a fortune on advertising your contest. Our landing page template is designed in such a way that it can generate free publicity and self-promote thanks to the built-in engagement mechanism. Here’s how you can tell your audience about your contest absolutely for free:

  • Announce your giveaway in your blog
  • Launch an email campaign to let your subscribers know about the contest
  • Publish a post on your Facebook page
  • Create a dedicated post on Instagram and post a story
  • Tweet your giveaway in your Twitter account
  • Tell your Pinterest followers about the new giveaway
  • Show a popup on your website Homepage with a link to your landing page
  • Shoot a video and upload it to your YouTube channel

To fuel your efforts and expand your reach, consider promoting your contest on Facebook, Twitter, Google, Reddit, etc. You’ll capitalize on your advertising investments in no time.

Your contest is over. What’s next?

The giveaway came to an end and you picked your winners. You can contact them via email, make an announcement on your social media page, or publish a post in your blog.

But don’t stop here.

You can ask the winners to send a ‘happy customer’ photo with your product once they get it. User-generated content is great at building trust with your audience and inspiring extra confidence to make a purchase.

Also, we recommend getting in touch with other not so lucky entrants to offer a nice consolation prize. Thank them for taking time to enter the contest and sweeten the pill with a coupon code. Invite them to sign up to your newsletter so that they keep an eye out for the next giveaway.

This way you’ll kill two birds with one stone: foster loyalty + grow your email list. Nice move!

Bonus tip

That’s not all. We’ve got one more trick up our sleeve.

When you run a contest using our online contest software, you will notice that some users are more active than others. These enthusiasts might become influencers you will be able to count on to promote your brand in the future.To establish a trustworthy relationship with them, you’ll want to reach out to them personally.

A good idea is to send them a personalized ‘thank you’ email or to offer them to share their experience with your brand in return for some perks from your business.

In other words, you can build a mutually beneficial collaboration.

What’s more, they might happen to have a large number of followers. This fact is kind of self-explanatory: the more people hear about your brand, the more visitors you’ll get.

To wrap it up, contests and giveaways are a true win-win that simply are too good to miss. They trigger a social sharing cycle and get the viral loop rolling. Keep building your expertise and remember to live up to customer expectations! With the latest addition of an online contest software functionality, our Landing Pages add-on will be an efficient and reliable assistant to help you with all your undertakings.

Read the source: https://alidropship.com/online-contest-software/

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How To Share Your Content On Facebook & Instagram: Feed VS Stories 

Comparing Facebook and Instagram feed vs Stories and choosing the right placement for your content, you might feel a bit confused.

Regular feed posts are a well-known and popular format of users’ activity on social media. But at the same time, Stories have already taken over Instagram (500 million people are said to post 1 billion Stories every day!) and are conquering Facebook. 

What does it mean for your dropshipping business? Should you join the flow or ignore it as it won’t affect your sales in any way? Our marketing team is here to help you understand the perks of using feed posts and Stories! 

Why is posting Stories important?

An example of making an Instagram Story

Most experts nowadays believe that Stories will replace feed posts. According to this survey, 73% of US teens consider Instagram Stories to be the best channel for a company to spread the news about a new product addition or an upcoming sale. It sounds like a golden content opportunity that you definitely should use to your advantage!

Currently, most marketers use Stories as a powerful tool to engage followers through social media. Their efficiency can be explained with the main feature of a Stories: they disappear in 24 hours after the publication. This gives you an opportunity to experiment and get more personal with our clients, create a sense of suspense, and even learn more about the customers.

How can you benefit from Stories?

If you are wondering how to achieve all these results, here’s what you can do:

  • Tell about yourself

Yes, you’re not a blogger, but this way, you could earn your customers’ trust and stand out from other online businesses. Sharing something through Stories, you create a closer connection between your business and the viewer, so why not use this to your advantage? For example, you can order some of your most popular products from your AliExpress seller and show how you use them in the Stories. We’re sure your customers are gonna love it!

  • Share user-generated content

We’ve already mentioned a thousand times that photos in your buyers’ reviews are real gems that make your offers more trustworthy. So why not post every new one in your Stories? Don’t forget to ask for your buyer’s permission first! 😀 And of course, make sure to add these Stories to Highlights to let them stay with you for a little longer than 24 hours 🙂

  • Ask for your audience feedback

Curious to know the types of content your audience would like to see from you? Wondering whether they prefer red or yellow T-shirts? Use the “Question” and ‘Poll’ buttons to gather valuable data quickly – and absolutely for free.

  • Promote your posts

Well, obviously, don’t waste this opportunity! It’s a great idea to duplicate your new feed post in your Stories to make sure it reaches users of all viewing preferences.

How to make your feed posts more effective?

An example of a visually appealing Facebook feed

Impressed by the power that Stories may give your business account? We are, too, but this doesn’t mean you should forget about feed posts completely.

Today, most people are checking a company’s profile on Facebook or Instagram when they first hear about this business or come across its website. If you’re promoting your store through social media, you need to pay super close attention to it! In this case, your feed is your brand’s face, and you need to make sure it looks neat & pretty.

Here are some tips that will help you to capture the audience attention and look professional:

  • Tell your audience about your business

Stories are the perfect place to show some behind-the-scenes pieces of your brand life. Feed posts, on the contrary, work best when you need to share the basic info about your store, provide your clients with FAQ, and post some cool reviews with nice-looking photos.

  • Create a powerful brand message

As we already stated, feed posts will be the first thing your customer is going to see once they access your account. This means that showcasing your products is the key point to make a memorable impression. Make sure your feed posts are showing your awesome products from the best angle possible!

However, remember that no one likes endless advertising messages in their feed. Do your best to also share some useful & interesting facts and articles (relevant to your niche) in your feed posts.

  • Use the power of hashtags

Hashtags might seem to be tricky as there are so many arguments about their power and possible bans for using too many. However, there is one thing they can help you with. By using hashtags related to your business, industry, or the topic of your post, you can get your content in front of more people in the feed and appear on their Explore page.

  • Make them beautiful

Design sells. That’s why it is a good idea to design your posts in a similar style, especially on Instagram. Think of aesthetics you like and try to apply the same principles, colors, and filters to your posts. If you’re not too much a designer or content-maker, our experts can do that for you.

  • Don’t forget about likes and comments

Feed posts can be liked and commented on, which means they will be visible to Facebook friends and appear on the explore page of Instagram followers. So try to engage your clients into sharing their opinions in comments, and ask for likes.

Facebook and Instagram feed vs Stories: what about advertising?

Long story short, Feed Ads are not the only option available for your business anymore. Many ecommerce entrepreneurs shift their advertising budget to Stories due to the lower costs and seemingly better results.

However, don’t rush to wave goodbye to your Feed Ads! The results of a recent social media marketing experiment may provide you with some interesting insights:

  1. In terms of cost per conversion, Instagram Feed ads with additional text still outperform Stories by 10-20%
  2. At the same time, Stories have a higher click-through rate and a lower cost per click, so they are perfect for sending traffic to your website
  3. Stories are better for selling simple products that don’t need additional explanations

So let’s take a closer look at how these types of ads can benefit your business!

Facebook News Feed ads

An example of a Facebook Feed ad

We often see these types of ads in our regular social media feed. These can be videos, carousels, or images. Once a user clicks on such an ad, they’re taken to a landing page or any page on your website. The good thing about this placement is that users can comment, like, and share these posts.

Facebook Stories

An example of Facebook Stories ad

Stories are well-optimized for mobile traffic, have high early engagement rates, and don’t cost much. All these factors make them perfect for attracting traffic and growing brand awareness.

Instagram News Feed ads

Instagram feed vs Stories: an example of a feed ad

These ones pop in our news feeds quite often, too! An interesting thing about these ads is that if you hover over such a post for long enough, it lights up and invites you to click. One more exceptional perk of this placement is that it’s the only way to share clickable links on Instagram. However, the cost of this placement is usually pretty high.

Instagram Stories

Instagram feed vs Stories: an example of a Stories ad

As we already said, Stories are perfect to make people know about your brand and invite them to your website. Moreover, Instagram Stories give you an opportunity to draw traffic to your Instagram account as well.

All in all, we’d like to say that you shouldn’t ignore the rising trend of Stories and be a marketing dinosaur! We recommend investing at least 10% of your advertising budget into them.

Quick tips for thumb-stopping ads

Facebook or Instagram, feed vs Stories… Whichever platform and channel you eventually choose to promote your business on social media, here are some universal time-tested recommendations for you to follow!

  1. Follow the ad specs

Remember about the recommended file resolution, size, and type. You can learn more about it here.

  1. Use high-quality visuals

No blurry images and grainy photos! In 2021, it doesn’t work anymore.

  1. Use simple language

Keep your ads simple & straightforward. The more understandable your ads are, the better.

  1. Think of your landing page

It should look neat, have a cool product description and a noticeable (very noticeable!) “Add to cart’ button. This is a great example!

And remember: whatever help you need with your copywriting, design or ad targeting efforts, our experts will be happy to create just the right ads for your business!

So, what’s our conclusion of this Facebook and Instagram feed vs Stories comparison? Actually, we don’t need to choose ONE type of placement only! Both formats can benefit your online store a lot and suit your business goals. From promoting your products to making friends with your customers, these tools can do a lot for your business growth while working together. And now, when you have a clearer idea on the best content for your feed and Stories, you are kindly welcome to start experimenting with the most engaging social media posts for your audience!

Read the source: https://alidropship.com/facebook-instagram-feed-vs-stories/

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5 Dropshipping UK Questions You Wanted Us To Answer [Updated]

Want to start a dropshipping business in the UK? Interested in selling goods to this country? In this article, we’re going to give you the answers to the most burning questions about UK dropshipping!

The UK is the home of progress. It is the country that once turned the tide and changed the world once and for all.

Indeed, the industrial revolution began exactly in Great Britain and spread around the globe at breakneck speed.

Today, the digital revolution is taking over the world at an even greater pace. And obviously, the UK can’t stand aside while it’s happening.

There are close to 70 million people living in this country, all the necessary civil liberties, and a stable and fast Internet connection. In other words, Great Britain is a great market for ecommerce entrepreneurs.

The only thing that can keep you from starting your UK dropshipping business is a lack of information.

To fill that gap, we’ve decided to answer the most commonly asked questions about UK dropshipping.

So, let’s start!

Disclaimer: This article reflects the political situation in the UK and the post-Brexit business environment as per February 2021. We strongly recommend that you consult your local lawyer and get expert legal advice if you’re looking for more relevant data.

#1 Do I need to register my dropshipping business in the UK?

Is dropshipping legal in the UK?

Yes, dropshipping is just a business model, so it’s totally legal. Does it mean that, if you want to start a dropshipping business in the UK, you have to register it?

This question bothers most UK-based dropshipping newcomers.

And the short answer is yes. You do need to register your online venture in the UK if you want to get around any legal consequences. The good news is, it’s not a big problem.

There are three basic business structures in Great Britain:

  • Sole Trader
  • Partnership
  • Limited Company

If you want to figure out what each of them implies, you can easily find the necessary info online. Yet, I’ll take the liberty of saying that the most suitable option for dropshipping store owners is to become a sole trader.

It’s really easy and fast to set up this business structure and operate it. You just need to register with HM Revenue & Customs for self-assessment and tax returns and you’re good to go.

#2 How can I find the best suppliers for UK dropshipping?

It’s hard to downplay the importance of reliable dropshipping suppliers for your business success.

The quality of the products you sell, your customers’ satisfaction, and many other things depend on the suppliers you cooperate with. So, looking for a credible business partner could be a real pain in the neck for online entrepreneurs.

You can find many companies offering dropshipping services to suppliers’ databases on the Internet. However, it can be quite difficult to team up with such suppliers.

Usually, they have a list of requirements you need to live up to. Aside from that, there could be some legal procedures you have to undergo that are too burdening for newcomers.

That’s why AliExpress is a perfect solution for dropshipping entrepreneurs. This way, you don’t need to comply with any requirements to start selling the goods. All you need to do is install special software, choose trustworthy AliExpress suppliers and add their products to your online store.

Another common issue related to UK dropshipping is delivery time. As of now, shipping from China to the United Kingdom with free delivery options and even a number of paid options takes 20-50 days. A number of AliExpress suppliers offer faster shipping options, but in these cases, delivery can cost up to $50. Considering that dropshipping expensive goods is much more difficult than selling affordable ones, these options can hardly be viable.

However, the long shipping time from China is not a big problem. Moreover, you can easily reduce it!

Many AliExpress sellers have warehouses in Spain, Germany, Italy, Poland, Czech Republic, and France. All these countries are close at hand to the UK. Such options are often free and take about two weeks, which is much faster than other alternatives. So, you can easily find these suppliers and speed up the delivery.

Screenshot of AliExpress search page where you can look for products that can be delivered from particular countries - Spain, France, Czech Republic, Italy, Poland and Germany

Even if you can’t find faster shipping for products you want to dropship and have to use standard options, make sure you notify customers of the delivery time. Otherwise, you’ll have to deal with a lot of complaints from clients who didn’t expect to wait for so long.

#3 What taxes do I need to pay when dropshipping in the UK?

Another common question is do you have to pay taxes on dropshipping to the UK. And the answer is of course you do!

The United Kingdom, like many other developed countries, has a complex tax system. And it’s hard to cover the whole issue in one article.

Yet, there are four main types of obligatory payments every UK ecommerce entrepreneur has to deal with while dropshipping in the UK.

  • Income tax
  • Sales tax
  • VAT on products
  • Customs Duty

Income tax

Income tax is a tax that the UK government imposes on your earnings. In other words, it’s the share of your income you must pass to HM Revenue & Custom.

Great Britain has a progressive tax system. That means that your income can be divided into four parts called bands. And each band has its own name and tax rate. Here they are, according to the UK government’s official website:

  • Personal allowance: 0% for your income up to £12,500
  • Basic rate: 20% – £12,501 to £50,000
  • Higher rate: 40% – £50,001 to £150,000
  • Additional rate: 45% for the income over £150,000

So, you pay different percentages from different parts of your income. For example, if you earn £65,000, you pay nothing for the first £12,500, 20% (£7,500) for the next £37,500 you’ve made, and 40% (£6,000) for the rest £15,000 of your income. The total sum you need to give for your £65,000 is £13,500.

Besides, if you live in Scotland, you must pay your taxes to the Scottish government, which sets slightly different bands to tax your income. You can see them below:

  • Personal allowance: 0% for your income up to £12,500
  • Starter rate: 19% – £12,501 to £14,549
  • Basic rate: 20% – £14,500 to £24,944
  • Intermediate rate: 21% – £24,945 to £43,430
  • Higher rate: 41% – £43,431 to £150,000
  • Top rate: 46% for the income over £150,000

Customs duty and VAT on dropshipping in the UK

VAT, or value-added tax, is a consumption tax assessed on the value added to goods and services. It’s used in many countries including the United Kingdom.

Now that the kingdom has left the EU, customs and tax regulations have changed. So if you want to start or continue dropshipping after Brexit, here’s what you should know.

Do you need to register a dropshipping business for VAT?

Yes, any business that sells goods sent from overseas directly to UK customers without using online marketplaces must register for the VAT to HMRC.

So, businesses dropshipping from China to the UK definitely must register. The same goes for dropshippers that sell goods from EU countries.

Previously, businesses were exempt from VAT and didn’t have to register unless their yearly revenue is below £85,000. But you must register for VAT no matter what revenue your business makes.

Changes to UK VAT tax

Previously, if the cost of a consignment of goods did not exceed £15, you didn’t have to pay customs or import VAT. Now Low Value Consignment Relief has been abolished. In other words, you still have to charge VAT for such consignments.

If the value of a consignment of goods does not exceed £135, you have to pay VAT, but no customs duty is charged. However, while previously, the government collected VAT at the point of importation, now the tax is collected at the point of sale.

For an ecommerce store, the point of sale is its payment gates (Stripe, PayPal, etc.). It means that the value of the goods is based on the price at which you sell them to customers rather than the value calculated at the point where the products cross the border.

It’s also important to note that the £135 threshold is applied to a consignment of goods, i.e. the whole package, and not to individual items. It, however, excludes transportation and insurance costs or any other taxes and charges.

It means that if you’re going to sell two items at a price lower than £135 each, you’d better send them in two separate packages to benefit from customs duty relief.

If the cost of a consignment of goods exceeds £135, instead of supply VAT, you will have to pay import VAT at the border, as well as customs duty.

Follow this link to learn more about the changes to the UK VAT system.

VAT and customs duty rates

The standard VAT rate is 20%, while the reduced rate equals 5% (for some categories of goods). Some products are exempt from VAT. You can see VAT rates for different goods here.

As for customs duty, it’s zero for consignments under £135 in value. For consignments that cost £135-£630, you will have to pay 2.5% in most cases. For consignments above the £630 threshold, the rate can be different. You’ll have to consult the UK government’s helpline to learn more.

Please note: the information we give you on tax requirements and regulations cannot be considered as legal advice. To handle your taxes properly in full accordance with the country’s law, we recommend you consult your local lawyer.

#4 Is there anything tricky about UK dropshipping?

As you can see, the consequences of Brexit for overseas sellers aren’t exactly positive. By leaving the European Union, Great Britain made it harder for foreign companies to sell goods in the kingdom.

Previously, one could dropship products from warehouses located in Europe, but now this maneuver won’t change anything.

Nevertheless, UK dropshipping remains a popular business idea. And despite the new rules, one can still make money by selling goods to locals. But you’ll have to adapt.

First of all, despite Brexit, you should still dropship goods from European warehouses whenever possible. You will still have to pay taxes, but it’ll considerably shorten your shipping time.

I also recommend being honest with your clients. To keep your customers’ anger at bay and avoid a misunderstanding, you should let your UK clients know about the possible fees they could encounter.

#5 What about dropshipping to other countries?

Unlike many other business models, dropshipping is easier to start and run. But there are other features that make it so great.

One of them is the ability to sell products to any country you want or to several countries at once. Your dropshipping store doesn’t have to be confined to UK customers. With AliExpress sending goods to almost any destination on the planet, you can sell internationally.

You can easily find an AliExpress supplier that has warehouses in Europe and sell your products to any EU country. Your customers won’t face any unexpected payments.

You can also successfully target such countries as the USA and Australia. AliExpress sellers store their goods there as well.

If you choose a country like Canada, which has a low limit on online purchases ($20), you should warn your clients in advance about the extra fees they may face. However, there is some loophole in the case of Canada.

In 2018, the USA and Canada made a new trade deal. And now, Canadian customers can buy online up to $150 from the United States and pay no customs duty (although taxes are still applied if the cost is above $40).

So, if you choose an AliExpress seller with a warehouse in the USA, you can make good use of that.

We hope this article will help you get your head around UK dropshipping and start your online business. If you have more questions, please leave them in the comment section below. We’re always happy to lend you a hand.

Read the source: https://alidropship.com/dropshipping-uk/

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More Than Just Sleepwear Business: What To Sell In Your Healthy Sleep Store

Do you want to benefit from the sleepwear business? You will be excited to learn there are lots of related product categories that can contribute to a wonderful store offer!

Is it promising to start a sleepwear business?

Do you have any idea why sleepwear, sleep devices, and so on are rapidly becoming a trendy type of products? See for yourself!

a picture showing why a sleepwear business is a profitable startup

Actually, the reason is simple: scientists and researchers worldwide provide more and more evidence of the importance of maintaining proper sleep hygiene.

Each and every one of us knows how crucial it is to have a good night’s sleep. However, due to various reasons, it can sometimes be challenging to fall asleep quickly and have a proper overnight rest. We are now speaking about the impact of poor ecology, rising levels of stress, overwhelming daily routines, increasing information consumption, and so on, and so forth.

This is why so many of us are eagerly following the medical recommendations related to maintaining healthy sleep.

So, if want to make a special store for sleepyheads, don’t limit yourself with sleepwear business only! Research the medical advice on having a good sleep, and think about what you can offer people looking for full relaxation and high-quality rest.

Oh, and by the way: you can now automatically test the financial potential of any dropshipping niche you’re considering!

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

Starting a sleepwear business: trending products to sell

Every day there are new trends introduced in the sleepwear business. If you want to make the most of your sleepwear online store, you should always know what sleepwear suppliers offer today.

Women’s pyjamas

a picture showing how much women's pyjamas cost

It is commonly recommended to sleep in well-conditioned and even chilly bedrooms. Even though it’s totally healthy, it might seem slightly unusual and even unpleasant to temperature-sensitive people. There’s no doubt they will duly appreciate PJs!

Nightgowns

a screenshot showing how much nightgowns cost

It’s crucial to look great not only outside, but even while asleep. That’s exactly why nightgowns are in strong demand on the market as well as pyjamas!

Women’s tops

a picture showing a sleepwear price as a reason to start dropshipping sleepwear

Women’s tops are also extremely popular on the sleepwear market. This can be related to a number of reasons. Some people are not glad to put on a whole PJ set, others prefer to create a unique one, etc. Meantime, the fact is women’s tops are a lucrative ecommerce product for your sleepwear business!

Men’s pyjamas

a picture showing how much men's pyjamas cost

Despite the fact that men’s pyjamas can’t boast as many orders as women’s ones do, they are still popular on the market and have all chances to become your perfect ecommerce product.

Men’s robes

a picture showing why it's promising to resell men's robes

In fact, men’s robes are not designed as sleepwear. However, it’s perfect clothing to wear at home. Probably this is the reason why men’s robes are still a promising ecommerce product for your store.

Socks

an image proving that socks are a perfect product for sleepwear business

Cold feet don’t simply make you feel uncomfortable – they also heavily extend the time of falling asleep. To keep your buyers’ feet warm, offer them a range of fancy socks for every mood and season.

Slippers

a picture showing why it's profitable to dropship slippers

If some time ago home slippers were ordinary black slippers, nowadays there is plenty of them! So you can choose soft or tough, warm or sun shoes, fluffy, etc., for all tastes and budget. By the way, speaking about budget, slippers don’t primarily cost a lot. That’s why people buy them not only for themselves, but as a gift as well.

Sleeping mask

a picture showing an example of products for your sleepwear business

It is claimed that sleep masks can help a person achieve a longer deeper sleep and even lead to oversleeping. Since they block out the undesired light, they make it easier for the wearer to get into the state of full relaxation, and get a high-quality sleep that brings the feeling of complete renewal.

Blackout curtains

a picture showing a product for your sleepwear business

If a single sleeping mask is not enough to cope with the excessive amount of light, a set of blackout curtains can help your customer create a more favorable sleep atmosphere in their room.

Night light

a picture showing what to sell in terms of a sleepwear business

Night lamps are known to be a good calming solution for people who tend to wake up in the middle of the night. Such moderate light helps tricking your body and mind into falling asleep again.

Humidifiers

a picture showing a product that you can dropship for your sleepwear business

Humidifiers solve multiple problems related to a low quality of sleep, so, if you’d love to dropship gadgets, this product type is a perfect choice for you.

As you can see, even tiny things of daily use can make a huge difference. If you can positively change a person’s life with the power of your sleepwear business, why not start your own profitable dropshipping venture?

Read the source: https://alidropship.com/more-than-sleepwear-business/

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How To Write A Dropshipping Business Plan?

Every ecommerce newcomer needs a business plan to get a smooth start and successfully run their venture. In a way, it’s your roadmap to success: here, you set your goals and decide how to reach them. Today we are going to explain how to make a solid dropshipping business plan and stick to it throughout your journey!

If you’re just starting out, and you have nothing but a business idea, it’s necessary to draw up a plan you could keep to. Sometimes, writing a business plan is considered useless, extra, or just unnecessary because it is completely divorced from reality, but it takes you some time to create it.

However, planning is a prerequisite for success. It allows you to find the holes in your thinking, save lots of money, and therefore increase your profit margin significantly.

What is a business plan?

In fact, a business plan is your business roadmap that describes in detail what you have to do step by step in order to achieve your business goals. Its main purpose is to help entrepreneurs in forming a full picture of their business performance and analyze the potential advantages and disadvantages of making certain decisions.

A business plan is not something you create once and then keep it in your bottom drawer. You should regularly update it because your business is growing, and the market conditions are constantly changing.

The length of the business plan varies greatly from business to business. As a rule, most business plans cover the first years of the company life and fit into a 10 or 20-page document.

Why do you need a dropshipping business plan?

a picture showing why planning is crucial for business

Developing a business plan takes much time and energy, but it is really worth it.

Firstly, it allows you to set direction and priorities. Let’s say, you have already created a dropshipping store and even made some sales.

What’s next? What will you focus on? Will you start promoting your store on Facebook or Instagram? Why? Why not? Will your business model concentrate on selling trending products or ‘evergreen’ items?

I guess, if you don’t have a clear strategy, it will be difficult to answer all these questions.

What’s more, having a business plan allows you to see a complete picture of your business and chart a strategic course for future growth.

Secondly, it helps you identify potential pitfalls in your business and avoid a lot of mistakes most ecommerce entrepreneurs make.

Lastly, it lets you save your money, time, and energy. If you have a plan, it will be easy to ignore unnecessary things that hinder your business development.

How to write a dropshipping business plan?

If you’ve decided to write a business plan, there are 2 options for you: create a traditional business plan or focus on a lean startup format.

The traditional business plan is very detailed, that’s why this is a very time-consuming activity to create it. It’s about 30 to 40 pages in length and describes every detail that can contribute to the business success. This type of business plan is a must for entrepreneurs who are going to attract investors or get money from different financial institutions such as banks, etc.

The lean startup plan, in turn, requires less time and contains the key elements only. This one is perfect for self-employed entrepreneurs who are just starting out or who have no previous experience in writing any business plans. As for an ecommerce store, we recommend you use lean planning because of its simplicity and convenience. In addition, you can easily and quickly adapt and change it if necessary.

Key components of an effective dropshipping business plan

a picture showing an example of a dropshipping business plan
The elements of a good business plan can vary from business to business. However, there are some mandatory parts of dropshipping business plans. Let’s look at them.

#1 Identity

To start with, you should clearly understand who you are, what you do, and who you do it for. As you create a lean startup business plan, it’s enough to write some words about your store, your audience, and the products to sell.

If you have some difficulties, imagine that you need to answer the question “What do you do?” briefly and plainly.

For example: “I run a dropshipping store called SuperEduToys that offers high-quality educational toys for children aged 3-10”.

Don’t forget that there can be lots of similar stores with similar ecommerce products. That’s why you need to find ways to make your business unique. In that case, your potential customers will prefer to buy from you when looking for a store to buy from.

#2 Problems and solutions

List here the most important problems that will be solved with your offer. In other words, define why your products will be popular with your customers, and what other aspects will stimulate them to deal with you.

For example: “Regular toys don’t help kids develop their skills. Educational toys allow them to improve the fundamental abilities such as critical thinking or problem solving”.

Make your potential customers feel strong interest in the products or services you sell online. Find some problems people are highly likely to have and give them a solution!

#3 Customers

Research your target audience and describe your potential customers. Try to find the answers to the following questions:

–  Who are they?

–  Where do they live?

–  What is their income level?

For example: “The target audience is adults from middle-income countries who wish to buy high quality educational toys for their children or grandchildren”.

Of course, this list can include a lot more questions, but we recommend that you concentrate only on the most important things that really affect your business.

By the way, if you think that targeting all in a row is a great idea, that’s not exactly true. In that case, you risk not to get enough sales volume, and your profit margin is likely to be extremely low.

#4 Competitors

Make a short list of your top competitors, try to determine their strengths and weaknesses, and write a few sentences on why you are better than they are. As in the previous example, take care to write down what’s important only.

For example: “Company A offers a wide range of products, but they are very expensive. My price is much lower, meanwhile, the quality of products is at the same level”.

By doing that, you will give your potential customers one more reason to choose your company when evaluating all the offers on the market.

#5 Channels

Describe how you will reach your potential customers. What channels and marketing strategies will you use to attract your website visitors? Will you think of using some social media platforms?

If you have some problems in making this list, feel free to read our articles where we describe the most efficient ways to attract new customers.

For example: “The main channels to reach my customers are email marketing, Facebook ads, Google ads, and YouTube videos”.

In fact, marketing channels are extremely important on the road to success. If you manage to pay enough attention to this aspect, choose the most suitable channels for your business. In that case, the success is definitely going to be within reach.

#6 Revenue streams

Describe how your company will actually make money. Will you make a profit only by selling products online, or will you also focus on the revenue streams such as affiliate programs or Google advertising?

You can start with a couple of the most effective revenue streams and add some after a while.

For example: “The main revenue streams: dropshipping store, YouTube Ads. Additional sources: Google Ads”.

#7 Expenses

Besides shipping costs, there are lots of other expenses. Try to think of every potential cost of your online business and write about how much money you’re ready to spend on it.

Will you build a WordPress website on your own? Or will you prefer to order a ready custom store or get a premade dropshipping store right now? How much money can you afford to spend on your advertising campaign? Is it affordable for you to use some automation tools to alleviate running your business?

Think about it very carefully because all these points are crucial for the way you will run your business and its performance!

For example: “The AliDropship plugin is $89. Monthly costs for advertising – $30. Other expenses …”

Remember that if you do everything right, all the money spent on advertising, automation, etc. pays off very quickly. That’s why, in most cases it is worth it!

In fact, that’s it. Your dropshipping business plan is ready to use! It was easy, wasn’t it?

To sum it up: creating a dropshipping business plan

If you already have a business or just think of starting one, you need to understand that writing a business plan is an integral part of running both long-term and short-term businesses.

As we have already found out from the article, there are lots of aspects which you should keep in mind when writing a business plan. They can vary a lot depending on the type of your business. Nevertheless, we are ready to highlight the ones that suit any ecommerce business.

Let’s briefly name the main aspects you should keep in mind when creating your own business plan:

1) Identity

2) Problems and solutions

3) Сustomers

4) Сompetitors

5) Promotion channels

6) Revenue streams

7) Expenses

In fact, that’s it!

If you have done everything right, your dropshipping business plan will fit completely onto one page.  Now it’s high time to test it when starting your own profitable venture and see if your ideas work. Good luck!

Read the source: https://alidropship.com/how-to-write-a-drop-shipping-business-plan/