Why can an entrepreneur be interested in an established business for sale? How to make this ecommerce investment, and what benefits to expect? We’re covering these issues in our today’s article!
Let’s be honest: when it comes to launching a business, no one wants to wait.
Every newcomer to an online business wants to get a website that brings income from day 1. Such long-term tasks as gaining a high Google ranking, creating a strong brand, building a loyal audience of social media followers, etc. are commonly viewed as something irritating and even unnecessary. “Why can’t my store just start making money RIGHT NOW?”
For years, we’ve been helping people all over the globe minimize their time and energy spending, and get a ready-to-operate store with no effort from their side.
Our established stores are already operating dropshipping websites. We only put them on sale after they prove their money-making potential and achieve a specific level of monthly traffic and profit.
So, simply speaking, buying an established store, you’re making an investment into a fully functional dropshipping business with a proven track record!
Let’s see what exactly we’re offering you!
AliDropship established stores in detail
Take a look at this example of an established business for sale to see what we’re talking about.
On this established store page, you can see:
The store name, URL, and niche
Its average monthly profit ($49,000) and other performance indicators such as the number of visitors (21,831/month) and social media followers (100)
The overall store appearance, its core benefits, and statistics screenshot (highlighted in the image gallery)
What is more, scrolling down this page, you can see the summarized information on this store performance and its scope of action:
And what is EVEN more, the store profile also contains detailed data on its target audience and promotional strategies!
Isn’t it impressive?
As the creators and marketers of this store, we are open about its performance record. And of course, we are more than happy to provide the future store buyers with as many business-relevant details as we can.
And of course, it’s not the only established business for sale we’ve prepared for you – there are plenty of options to choose from on the official established stores page!
So, what do you get as an established store owner?
The benefits of investing in such a business are pretty obvious – but let’s go over them anyway!
Passive income from a riskless business
Established stores are based on a business model with a proven efficiency and have a trackable history of successful performance. Therefore, they give you the perfect opportunity to make a wise investment decision and enjoy steady profits.
100% ownership of a store with a reliable business model
By buying an established store, you become a full owner of this successfully operating dropshipping business. We pass the access details and management rights on to you, enabling you to run the store as you want, with no limitations or control from our side.
Fully set up website
Not every business owner is excited about setting up an online store from scratch. The good news is, with established stores, you won’t even have to do that. We complete all the steps of this process, from getting a domain name and hosting to installing WordPress and helpful software such as AliDropship plugin, Social Rabbit plugin, Facebook Business add-on, Google Merchant add-on, etc. As a result, you get a fully operational website that deals with most of vital managerial tasks automatically.
Operation in a winning niche
We pay close attention to niche choice while creating established businesses for sale. Completing an in-depth market research and product trend analysis, we pick niches that see a consistent public interest. This is why you can be sure of a strong demand for the products we import to our stores.
High Google ranking potential
To make it easier for Internet users to stumble upon these stores, we dedicate a lot of our time and energy to SEO efforts. We make sure that the chosen niche and domain name are SEO-friendly, and work on driving free traffic to newly created stores by means of achieving proper Google indexing.
Pre-edited product pages
As we have already mentioned, the products offered in our established stores are in great demand. And what’s more, their product pages are attractive, informative, and purchase-stimulating. The thing is, we manually edit the product’s titles and descriptions to make them both SEO-friendly and client-oriented. Besides, we create good-looking picture galleries of high-quality product photos and provide the visitors with all the product details necessary to make the purchasing decision.
Strong social media presence
These established stores go with well-maintained social media accounts on Facebook, Instagram, Twitter and Pinterest. While we develop the stores, we keep filling their social media feeds with exciting content interesting to the potential customers. This is why by the moment of being put up for sale our established stores already have 5,000-10,000 followers on social media.
Great branding opportunity
Look through the established stores listed for sale: as you can clearly see, we’re taking a special care of giving them a unique, catchy, and audience-relevant appearance. Each of these stores has its own brand identity in terms of business-specific design elements such as logo, favicon, color scheme, Homepage banners, etc. which helps these websites stand out from competition.
Wouldn’t you love to get yourself an easy to run, risk-free business that already makes money?
How to become an owner of an established business?
Here’s what you need to do to become an owner od an established business!
Go to the established stores page and look at the stores that are listed for sale right now. Click on the ‘More details’ button to take a closer look at these stores’ profiles and visit their websites!
Have an interest in some particular store? Feel free to hit the ‘Get personal offer’ button!
That’s it! If you’ve always wanted to proudly own a profitable time-tested ecommerce business with a recognizable brand and strong social media presence, our collection of established businesses for sale most certainly won’t leave you cold!
A new year is approaching and many people who dream of launching their own business are wondering whether they should start dropshipping in 2022. As some ecommerce “experts” like to warn others, the hype for it has already worn off. Do their claims have a ground? Let’s figure it out!
What usually kindles people’s passion to follow their dreams?
Right, the same thing that could prevent them from doing so. The stories of other people’s success or failure. The first ones could inspire. The second – rid you of “illusions”.
A lot of time has passed since companies like Amazon, eBay and Alibaba broke the mold and established new rules.
Before that, most people could only dream of having their own businesses. Whereas getting access to the international audience was an unaffordable luxury which only the richest companies could brag about.
Then things changed.
Instead of putting money into big offices and warehouses and hiring a lot of staff to manage the process, entrepreneurs discovered they could run their business with a PC or laptop.
Ecommerce reached $612.86 billion, up 16.4% from $526.72 billion in the first three quarters of 2020.
Besides, according to 451 Research, a leading technology, and advisory firm, global ecommerce transactions will grow at more than a 20% rate. Their total amount is predicted to exceed $5.5 trillion by 2022.
Sounds promising, doesn’t it?
Meanwhile, even well-established and rich brick and mortar giants have made a point of selling their products online. For them, it’s a remedy to reduce their spending on staff and inventory for avoiding bankruptcy.
And it leads us to the second reason why you should start dropshipping in 2022.
Reason #2: Brick and mortar retail crisis provides new opportunities
The traditional model of retail business is undergoing irretrievable changes. The huge investments in staff, warehouses, and stores put a strain on brick and mortar companies. As a result, plenty of them have gone belly-up, and many are expected to do so.
As technological progress keeps advancing, mobile devices are becoming more and more widespread among people. Even older generations following the example of the younger generations deepen their dependence from their smartphones and tablets for dealing with everyday problems.
Another great sign that looks promising for online entrepreneurs is the increase in time the average internet user spends on social media. This time equals a bit more than 2 hours.
Social networks have always been useful marketing tools for online stores owners. They have always been serving as a bridge between customers and sellers.
Social media users can get to a necessary online store in one-click with the help of Facebook or Instagram ads or direct links within social communities.
And there is more good news!
Social networks promise to bring online shopping to a new level. Following Facebook, Instagram will allow its users to register their credit cards as part of their accounts. That will let them make a purchase right on the social network. As a result, it will reduce the process of checking out to one click and increase online sales.
Reason #4: Lack of trust in big famous companies
One challenge every business is going to face in 2022 is overcoming the lack of customer trust.
It’s never been so hard to win the trust and so easy to lose it as it is today. Believing anyone becomes difficult if you’re surrounded by “fake news”, cunning criminals, and hackers.
But it starts getting worse when you bring a global scale fraud to light.
Everyone remembers the infamous “Dieselgate”. Volkswagen, a company that is supposed to cherish its customers, puts money before the clients. The company deliberately rigged its cars’ anti-pollution system in order to meet the US regulations. In other words, they betrayed customer trust for the sake of profit.
By the way, this scandal caused an examination of other carmakers. And it revealed that they had been cheating as well.
Even the richest company in the world, Amazon, has feet of clay.
This way, your clients will treat you like someone from their circle. They are going to be in for a treat while visiting your website.
Reason #5: Reduction in delivery time from AliExpress
Some time ago, it took up to 2 months to get your purchase from AliExpress, most people were ready to wait patiently for it due to the low prices.
However, now, it’s a whole different story. Online consumers are impatient and want to receive their orders quickly.
Nevertheless, there is a solution for this issue. Many AliExpress suppliers have warehouses located in European countries and even in the US. By ordering a product from these suppliers, shipping can take only 5-15 days.
That’s a significant step up, from the regular months of delivery. Now, even the most impatient buyers can have a sigh of relief.
Many people who wanted to start dropshipping with AliExpress used to be scared that they could lose customers due to the waiting time. With this option, buyers can receive their packages in a short period of time!
Reason #6: More and more people prefer to shop online
It’s really striking how the world has changed in the last 30 years!
30 years ago, nobody could imagine buying anything without leaving their homes. Yes, the Internet and technological progress have definitely made our life different!
Indeed, what could in-store shopping offer consumers? Limited choice, high prices, staying in line? Doesn’t seem to be a great pleasure.
People choose convenience. Online shopping gives it to them.
Want to save even more of your time and benefit from happy customers? Try Sellvia! You’ll get access to a catalog of trending products, fast shipping, professionally-made product descriptions and much more! All the products are kept in a California-based warehouse and will reach your US buyers in 1-3 business days only. Enjoy more repeat purchases and higher customer satisfaction with this huge game-changer.
Reason #7: It’s easy to start dropshipping now due to the development of automated tools in 2022
Dropshipping is definitely a great business model. It allows people to avoid taking great risks related to huge investments as well as managing complicated processes of storing and shipping goods.
But would it be so easy and time-saving to run a dropshipping business without any automated software?
Hardly. Imagine receiving each customer order, sending the necessary information to your supplier, and tracking the package. How can you handle all these tasks manually?
If you have two, five, or even ten clients a week, it seems to be bearable then. However, it’s easy to confuse something, in our view.
Anyway, what if you’ve got more customers? What then? In all likelihood, you’ll mess something up.
Fortunately, a solution to this problem exists! Our team runs several self-owned dropshipping stores and knows all the obstacles and difficulties that entrepreneurs could face.
Thus, we’ve developed software for dropshipping business based on our own experience. With its help, the process of running your shop will turn into plain sailing.
The AliDropship plugin automatically manages the most complicated tasks of your business process. So, you will be able to take your time to think of scaling your business.
Why Start Dropshipping in 2022: Conclusion
We’ve listed seven reasons why it’s worth starting dropshipping in 2022. Now, it’s up to you to weigh the risks you take and the opportunities you may get. We have no doubt you’ll make the right decision. Good luck with your online business in 2022!
Our team always strives to help people overcome any obstacles on their way to gain financial independence. We hope this article was useful and helpful for those who had their doubts about starting dropshipping in 2022. If you have any questions left, feel free to ask them in the comments section below!
Every area of work has its secrets and insights, no matter how easy or hard it may be. Dropshipping is no exception! But do not worry, we are here and ready to help you uncover the 7 dropshipping secrets every entrepreneur has to know!
No matter who you are, what you have achieved, and what you aspire to achieve, you must have hesitated before doing something. And let us tell you, it’s completely normal! It’s hard to find a person that has always been confident and sure in their actions.
It’d be nice to have some guidance or literal examples of what to do and not to do. If you want to start dropshipping and you’re hesitant or fearful, we got you covered. We analyzed the success stories of our customers and made a list of dropshipping secrets that work for everyone!
No matter if you’re an experienced dropshipper, novice, or you’re just thinking about it – stay with us! You can never be too thorough!
#1. Dropshipping secrets: choose a niche that you’re interested in
Yes, yes, we bet you’ve heard it before. But even if you did, it’s an undeniable truth everyone should remember like the back of their hands! When you’re invested and genuinely interested in what you do, you’ll be able to put in high-quality work, and therefore, get much greater results compared to taking something you don’t like and not enjoying a single second of the process.
Every prominent entrepreneur that achieved great heights will tell you that they LOVE what they do, and we can clearly see that in the quality of their services and products they provide. They put their soul into their craft and it paid off.
“I had that desire to just do what I am good at,” says Anas, a student entrepreneur from Morocco. “Influenced by my love for everything special, I decided to make a business that provides clothing for unique people (gamers, otakus, geeks, …). Seeing the beauty in them, I began working on ideas to sell apparel for these special buyers.”
This business idea has served him well: in just 1.5 years in ecommerce, Anas made $64K+ in sales with his impressive store!
When you have love for your work it will make all the possible difficulties on your path to success seem like little bumps on a road.
#2. Dropshipping secrets: know your customers and your products
Making $3,000 a month – and even more – is much easier when you know your product and your customer.
Rene, whose store brings him on average $3,000 in profit says this: “One of the niches I am trying now is something I am passionate about and know well. This makes it easier to understand what the target audience is and what it is looking for. Thanks to my life experience and huge online research I conducted, I have a clearer idea of my potential buyers.”
And his words are 100% true! To get the most out of your business and scale it, you need to know who your target audience is and what products they need. You can try selling an amazing product that has great potential to become a best seller and bring you a ton of profit, but if you promote it to the wrong audience, you won’t get a single penny. Or even worse, you might get some undesired heat from people that won’t like what you have to offer.
With that being said, you need to know who your customers are: demographics, location, age, gender, interests, their wants, and fears, what they need, from what devices they usually go on the internet, and so on. There’s no such thing as too much info about customers! When you know people, you can find the best approach to them.
#3. Dropshipping secrets: cherry-pick products and suppliers
Another dropshipping secret is finding the best products from the best suppliers – you need to give your customers the very best products and good value for money.
But what to look at, what to take into consideration, what are the green and red flags? How do you find the very best supplier?
Anne, one of our clients from France, suggests that when looking at suppliers and choosing the products from them, dropshippers need to look for high-quality products that have positive customer reviews and 4.5+ stars ratings.
Some dropshippers even place test orders to view the products for themselves before deciding whether or not they are worth selling!
You can try it too, especially if you like the product but you’re not so sure about the supplier and/or the product and want to see if you should continue working on that idea.
And when you choose suppliers, check out their rating, the reviews left by the previous buyers, and most importantly, shipping time to your target country. Because even if the product will be great, long shipping time can cloud the overall customer experience.
#4. Dropshipping secrets: maintain a good relationship with your suppliers
After you find your suppliers, we advise you to keep a good relationship with them. Business is business, but people are people!
If you prove yourself as a reliable partner and you will be able to keep a trustful, respectful, and positive relationship with your suppliers, you might be able to get REALLY nice and interesting offers from them, offers you wouldn’t get otherwise.
Even if you drop the idea about getting profitable deals, having a strong relationship with your suppliers will make your life a lot easier – there will be less hassle when resolving issues, you’ll have access to the latest supplies, and so on.
And isn’t it nice to work with someone you have good relationships and enjoyable interactions with?
#5. Dropshipping secrets: give your customers a great experience
Customers can either make you or break you, and your connection with them is detrimental to your prosperity and success. Make sure they get the best experience possible, and they will want to go back to YOU!
Try to minimize waiting time, make your website easy to navigate around, and make every step of their interaction with you enjoyable, or at least, not disappointing. You’re not protected from making mistakes, and you will make them (everybody does), but it’s how you respond to them that matters.
Mary owns 3 successful dropshipping stores, and she takes customer service very seriously: “Connecting with customers is key and if you are successful in that, then your business future is bright since they will keep on returning.”
You’re not a telepath and you can’t read people’s thoughts (even though it would be great), so collect feedback from your customers regularly and put the information collected to use. Don’t wait until you receive complaints and disappointed messages – prevention is the best protection.
#6. Dropshipping secrets: make sure your product pages are top-notch
Imagine that you’re browsing on a website, you find a nice product you like, but the page is mediocre, there’s no info about the product, and the product pictures look atrocious. Would you buy from this store? Most probably not, because if a business doesn’t have nice product pages it would seem shady, and you and everyone else will most likely think that people behind it don’t really care about it.
If you went to a brick-and-mortar store, you wouldn’t buy stuff in a bad-looking, dull, and low-quality packaging that has nothing on it except the name of the product, right? The same logic applies to online stores. Think of product pages as the packaging of a kind, because it creates an image of your brand and an image of the product itself.
To make people want to buy your products, their pages have to have high-quality pictures, informative descriptions, and even better, engaging texts. It would require some effort to make your pages look pleasant, but it’ll be worth it in the long run.
And don’t forget to list all the benefits your visitors will get if they buy this product – this does magic!
#7. Dropshipping secrets: use social media for marketing
Another dropshipping secret makes some shiver in fear is social media marketing. But it’s not as scary as people paint it to be.
Find a brand that doesn’t have an account on at least one social media platform. Considering everyone uses social media nowadays – it’s almost impossible! So don’t underestimate its power to draw attention and sales. If you market properly, you’ll enjoy a ton of orders and customers!
If you don’t know how to do it, don’t be afraid. There are many guides and resources where you can learn pretty much anything. With a little bit of dedication, you will make this work to your advantage.
Alright, you might think, “but what should I do when I’ll be learning all of this? Who’s going to do the marketing?” Well, don’t worry! Check out the Social Rabbit plugin – it’ll be your personal social media marketing assistant 24/7! It helped hundreds of our customers to make their social media accounts bring buyers. For some people, their accounts even became their main source of traffic!
It’ll be a great headstart for your business, especially if you don’t know much about social media marketing. Or you simply want to ease the process of running your own online business.
Many beginner dropshippers wonder – what secrets are there to this game? The truth is – there aren’t many secrets, just some rules to follow. Don’t skimp on marketing, do what you love, and put some effort into creating the store of your dreams. This formula has never let anyone down, and the same goes for you.
The success or failure of any business depends on its service or product assortment in the first place. But how many products do you really need to start an online store?
What is a product assortment?
A product assortment is the variety of services and goods a company or an entrepreneur offers to customers. In simple terms, it’s both what and how many products one offers.
Why is it important? You have probably heard many times how a company brags about its wide selection of products in an ad. It’s because consumers like to have a choice, especially when it comes to certain types of products such as clothing, shoes, furniture, etc.
Be it individuality or functionality, by offering a wider range of goods than competitors, one can attract and convert more customers.
In addition, different products behave differently on the market. For example, goods of prime necessity usually sell fast but cost relatively little while spoils of affluence sell slowly but can bring more profit.
It works the same way in dropshipping.
But hold on! You can’t just grab random goods from AliExpress in hundreds and call it a good product assortment. Remember, it’s how ‘many’ and ‘what’. A product assortment is the combination of two basic parameters.
What is a product assortment width/breadth?
Assortment width, or breadth, is the number of product types a retail store offers. Simply speaking it’s how many categories and models you’ve got. For a dropshipping store, it could mean the number of product pages: with at least one product page within five categories, you get an assortment width of five product types.
What is a product assortment depth?
This parameter reflects how deep you go with the variety of products by adding new variations. Each type of product can have sizes, colors, or styles. With each new color available for a given product, your assortment becomes deeper.
Thus, a product assortment is made up of how many product types and variations you have to offer, i.e. the depth and breadth of your inventory.
How many products should a dropshipping store have?
In most cases, you’ll need about 3-30 products to start dropshipping. However, this amount depends heavily on what type of store you’re going to build – a niche or a general shop.
Number of products for a niche store
A niche store is an ecommerce website with products related to one and the same niche. Theoretically, it can contain both several dozens of goods and several hundred. Even if you sell thousands, it’s still a niche store as long as they’re all related.
If you’re a beginner, you’re going to need about 50 products to start. Why not 3 as I suggested above? Because it’s really hard to predict which goods are going to sell well.
The idea here is to pick the 10 most promising products which you will treat as the flagships of the store. Before the website grows famous enough, you’re going to promote these items through social media, PPC, or other channels. Often entrepreneurs try out each of them until they find the best-selling product.
The other 40 or so products are required for three purposes. First of all, they may sell even if right now the store attracts very few customers. So, having these products in the inventory won’t hurt.
Second, clients like it when you offer a wide variety of products because it gives more choice. Of course, 50 goods doesn’t sound so great, but it’s not bad for a start.
Finally, you can use related products for upsells.
Check out our add-ons that will increase the average order value on your dropshipping store – Product Bundle and Upsell.
In addition, customers tend to trust shops with a more or less wide product assortment.
As you keep promoting the business and get more and more traffic from different sources (especially organic traffic), you can add new goods to the inventory. You’re not limited to a certain number of products, but remember that each item you import from AliExpress requires editing. So, the process will take hours and days if you do that manually.
When your store starts getting sales, you can import more products either directly from AliExpress or from AliDropship’s database of pre-edited goods. Or, you can try using Sellvia and get direct access to one of the most prosperous markets in the world along with all the tools you need to build a successful business.
Number of products for a general store
General stores require a different approach. Unlike niche websites, they contain goods from categories unrelated to each other such as clothes, accessories, merchandise, art, books, garden supplies, smartphone cases, etc.
Consequently, if you try to fill each category with at least a dozen products, you’ll end up with more than a hundred right away. And that’s just the minimum you need! Ideally, a general store should offer hundreds and thousands of products.
However, there are two things to keep in mind. First, you still have to import new products from AliExpress manually. Second, promoting a general store is much harder compared to a niche website.
Single product stores
As the name suggests, such websites can only have one product, be it a flagship you want to highlight or the only item your business sells.
On the one hand, of other shop types. On the other hand, it allows you to focus all your attention on this particular item. So, if the quality is high enough, such businesses can succeed.
Besides, one can launch new single product stores, thus increasing their overall revenue. In other words, it’s possible to start a dropshipping business with just one product.
Product assortment tips
To get the most out of your online store you must build a product assortment that generates interest and brings value to your customers. So, to help you with this we’ve compiled a list of tips for creating and managing your product inventory.
Observe shoppers behavior
Building a habit of researching visitors’ website browsing habits, especially their on-site search. Take note of what people are typing into your site’s search box. Are there any specific search queries for certain product types or items? Use that information to decide what items you should stock up on. In addition, run various surveys to see how satisfied your customers are with the product choice, watch their buying patterns to help you build the right product assortment strategy.
Follow local and global trends
At any given moment a new trend can appear right out of nowhere. And certain trends can help your product assortment, so pay special attention to what’s going on inside and outside your market.
For example, look at the recent COVID-19 pandemic. Many retail stores and even ecommerce stores had to upgrade their selling strategies to take advantage of the situation. Sellers who have successfully adapted and came up with assortments based on the needs of shoppers were able to capitalize on consumer demand.
The conclusion? Look closer into current events, trends, and be prepared to update your product depth.
Consider seasonal products
While establishing your assortment strategy, you need to consider the seasonality. Depending on the time of the year, you may need to adjust your breadth of product line for certain categories while narrowing down others.
Moreover, attracting the attention of new potential customers with seasonal products can be a very good way to tempt them into buying from you for the first time.
As you can see, one can start a business with only a few products in the inventory without having to build a really deep assortment. Later on, you can add more goods and increase their number to hundreds and thousands.
But make sure to distribute them among corresponding categories and subcategories to make finding them easier. It’s especially important for general stores that can contain thousands of all possible goods.
AliDropship plugin can help you easily find and import products from AliExpress to your dropshipping site, thus saving the time you need to optimize the product assortment.
We will never get tired of repeating that search engine optimization (SEO) is the first thing you have to do in order to drive more targeted traffic to your ecommerce store. If you properly optimize all the product pages and website categories once, you will regularly get free traffic from different search engines. Only after that, you can start promoting your store on social media or with PPC ads: Product Page SEO is the foundation of ecommerce.
To start with, we need to determine the meaning of some basic words.
A product page is a unique page of any product in your online store, which includes a detailed product description, its features, price, shipping options, customer reviews, etc. The more valuable information it contains, the better it is for customers, search engines, and for your ecommerce store.A keyword is a query that users type into the Google search box when trying to find a particular item. You can enter the name of the product in the search field on your own and see what options the search engine offers. We also recommend you to go to Amazon or eBay and look at the product names of your competitors.
How product page SEO lets us make up to $10,000 per month
After several years of hard work, we came to the conclusion that getting organic traffic from search engines has to become our primary goal.
First, it has a better conversion rate than any other promotional tools such as advertising on social media or Google Shopping Ads. Secondly, it doesn’t cost us anything except our efforts and the long sleepless nights 🙂 So we have decided to concentrate all our thoughts and energy on this traffic source and make the most of it.
The process is divided into 2 phases:
Adding as many products related to our web store as possible
Product pages SEO – editing headlines, product descriptions, metatags, photos, and adding reviews.
Right as we expected, these activities brought the benefits very quickly (1-2 months). Thanks to the organic traffic, our store’s revenue is up to $10,000 per month, whereas Google Shopping ads bring us up to $15,000. Here, it’s important to understand that in PPC advertising, we pay for every click (even if it hasn’t been converted), while organic traffic costs us nothing.
Let’s look at the key components of the perfectly optimized product page and go through the best SEO practices step by step.
SEO for ecommerce product pages: headlines
It’s recommended to start optimizing product pages with headlines.
A perfect product name is short (5-6 words), very informative, and includes a keyword. When optimizing product names, include the following elements in them:
Product usage and potential buyers (home, for girls, for a cosplay party, etc.)
Hair Clip – this term is very broad;
Sea Hair Clip – this product name is better, but it’s still not really clear what exactly you sell;
Hot Sale fashion Must-Have birthday Christmas Party Gift Hair Accessory – this headline is terrible. You can see the same descriptions on AliExpress and they definitely have to be edited. This is just a bunch of words that are difficult to understand both for people and for search engines.
When writing product names, don’t forget that Google will display only the first 70 characters of a title.
Sea Shell And Star Fish Hair Clip is a very informative and understandable product name that will likely be shown to numerous people who use search queries like:
Sea Star Hair Clip
Nautic Hair Accessory
Sea Themed Jewelry
Sea Shell Hair Clip
Don’t forget to edit the URL and make it identical to the headline (https://yourstore.com/sea-shell-star-fish-hair-clip/)
SEO-friendly product page: photos
The next step is to pick and edit product photos. Along with finding high-quality photos and removing all logos, watermarks, and any other AliExpress indicators from them, you have to take care of SEO.
Google has a nice tool called Google Images that people usually use to find pictures. Your goal is to get there and thus improve your product page SEO rankings. For this purpose you need to do the following actions:
Use keywords in the name of your photos (flower-earrings.jpg)
Add ALT tags to photos (with keywords)
SEO for product page: meta-tags
The next important step is adding SEO meta-tags.
You need to focus on:
Title – the name of your product page, which is displayed in Google search results. It has to contain a keyword, be eye-catching, and offer something special (free shipping, 50% discount, 5$ Only, original style, etc.)
Description – a snippet that is displayed under the title. Here you need to describe your product with a couple of sentences and explain to people why they have to buy it from you.
Keywords – nowadays Google does not take this metatag into account anymore. However, it’s still recommended to write it.
Product descriptions for SEO
Writing descriptions is the most important and difficult part when optimizing product pages. A detailed and informative product description helps with SEO and boosts sales.
A great product description has to:
Answer the most important customers’ questions;
Describe the main features and advantages of your product;
Explain how to choose a size;
Provide comprehensive information about shipping.
If you follow these tips, there is a great chance to convert your website visitors into buyers. Besides that, if you add a video to your product description, you will increase the conversion rate significantly.
Needless to say that your product description has to contain keywords. However, they don’t necessarily have to be very specific. Look for keywords that are somehow related to your niche.
Promote your store and enhance the amount of relevant content on your website. Google likes relevant content, so your website’s rankings will increase.
You have to regularly upload reviews from AliExpress and give your customers the opportunity to leave their own feedback after buying from your store. Actually, you can edit all reviews by adding keywords or translating them into your language, but we do not recommend doing something like this very often. You can easily lose the trust of your clients.
SEO for eсommerce category pages
One more thing you need to focus on is related to the basic SEO settings.
You can get to the top of Google search not only with one product page but with a whole product category if you optimize it properly.
Do you want to get to the top of Google? Here is a list of SEO tips that help you optimize your product categories on a professional level:
Make short and clear product category names. Use keywords and the H1 tag.
Add the Title, Description, and Keywords meta-tags. Follow the above-mentioned tips.
Write a short (!) text with keywords for every product category. Frankly speaking, this way of promotion is slowly dying, because it is not related to the users’ experience. However, until it works, we need to use it.
Write the product names according to all SEO rules. The product names are probably the only content element on this page, and according to it, Google makes decisions if this page is relevant to the search query or not. That’s why you have to include the category name in the product name.
SEO for product pages: mobile optimization
Mobile devices have become an integral part of our everyday life. So much so, that people are already accustomed to using them for their daily shopping needs.
Moreover, with optimized SEO ecommerce product pages, your content will load up faster, which in turn will provide a better user experience. In addition, it helps increase sales, revenue, and pages per session, and ultimately provides the opportunity to one-up your competition.
Everything is simple to use and understandable. The page loads up extremely fast (click here to see for yourself!), which helps retain potential customers and provide a better user experience.
Remember, no one likes to wait! People expect a lightning-fast load up when clicking on a page, and so does Google.
Set up a FAQ page section
You may be wondering “how does a FAQ page help my SEO optimization?” Well, you’re about to find out.
If you’re not able to provide your customer with an answer to their question, they’ll simply go look somewhere else, most likely, to your competitors. As you might have guessed already, a well set-up and optimized FAQ page can make sure that doesn’t happen.
Your FAQ is the key to providing your customers and search engines with all the information they might need about your business. FAQ pages can potentially:
Shorten your customers’ buying journey – sometimes consumers don’t want to go the extra mile to contact your support team, wait for an answer, or not even get any. Rather, they want to have the answers right in front of them they can quickly access.
Build a trusting relationship – by displaying your shipping processes, shipping policies, and overall being transparent with your site users will encourage them to trust your brand a lot more. And if your visitors trust you, so will Google.
Establish a more efficient sales funnel – try including your businesses’ competitive advantages showcasing what makes you better than your competitors.
Improve your website’s internal linking
Capture more search visibility opportunities
Having high-quality content that meets the needs of your potential customers is key for ranking high in search engines. Essentially, if your brand manages to build an FAQ section with the answers to the most common user questions that are easy to find – it will help the brand sell more products.
Don’t remove seasonal pages
Even many major brands tend to struggle with the problem of removing a seasonal page once the peak season is over.
If you have a product page that is seasonal and it has built up rankings, traffic, and sales over time, do not get rid of it. At first glance, it seems reasonable to remove a page that has served its purpose and isn’t going to do much for you for the rest of the year. Nevertheless, if you do decide to get rid of it, next year you will have to reestablish your site’s ranking in the search engines all over again.
That’s just a lot of extra unnecessary work. When the season approaches, simply update the necessary page.
Incorporate long-tail keywords
When you start working on your SEO plan, the first thing you need to do is complete keyword research.
Of course, your initial intent might be to focus on short commercial keywords, but opting for long-tail queries isn’t a bad idea either.
Even though long-tail keywords have lower search volumes, they are more specific and tend to have higher click-through rates.
But what’s more important is that long-tail search queries content long-tail search queries contain higher purchase intent. For example, if someone is searching for “iPhone 13 512 GB Starlight” instead of just “iPhone” – they are more likely to complete the purchase.
Incorporate long-tail keywords into your product page description to ensure your website shows up for them among the search engine results pages.
Don’t forget to add internal links and backlinks
An internal link is any link from one page on your website to another page on your website. Both users and search engines use the links to find content on your website.
Internet users use links to navigate through your website and find the content they’re looking for. On the other hand, search engines also use links to navigate your site. However, they won’t see a page if there are no links to it. Internal links also connect your content and give Google an idea of the structure of your website
Overall, adding internal links and backlinks to your product pages can help these pages rank higher in search engines and as a result increase revenue and sales.
Now you know a lot about SEO Product Pages. So, if you have a small number of orders or your store is new – the first thing you have to do is to read this guide and do everything step by step. In addition, you need to add some new products to your store and optimize them as well.
P.S. SEO Product Page is very effective in niche stores, which is not true for general stores. That’s why we do not recommend you to create general stores for dropshipping business but focus more on specific clients’ interests. If you are not sure about your niche profitability, feel free to check it with our free tool.
We are almost in 2022! And now is the best time to briefly recap the top statistics and trends of 2021 and see what we can expect in the upcoming year.
A new year means that there are a lot more things business owners should keep their eyes on in the new age. After all, most of today’s biggest social platforms blew up in the past 10 years. As you get ready to start new campaigns and strategies for your business in the new year, consider some of these facts and trends about the current state of social platforms.
What are social media statistics
If you’re reading this article or have used any form of social media in the past few years, you very likely know what social media statistics or analytics are. They are data based off your account activity and followers – engagement rate, numbers of likes, video videos, what kind of posts do well, what kind don’t do well, etc. They’re extremely crucial to monitor and care for to ensure success on social media.
Why do social media stats matter
You can post as much content you want, but without statistics or analytical data, you won’t know what is working for your brand and audience (and what isn’t). Statistics will tell you what kind of posts your followers interact with more in terms of likes and comments, helping you better gauge your overall content strategy – meaning your video, imagery, and even post copy can change – for the better.
However, considering how much social media platforms have evolved in recent years, trends in social media have changed, so factors you should be looking for in 2022 are changing as well.
What social media trends are important now
As we enter the new decade, the emphasis on (and consumer demand for) video content and customized content is greater than ever. This means as a brand, you should shift your focus and zero in on these segments:
Influencers & Micro-Influencers
The past decade coined the term “influencer” and a new wave of personalized marketing to millennials and Gen Z. Interactions with influencers are a relatable way to connect to a younger audience for your business. Essentially a spokesperson, an influencer integrates your brand and its products into his or her lifestyle, in turn selling it to his or her audience. Recent studies show influencer marketing to be at $15 billion for 2022, influencers are a continued force to be reckoned with in 2022.
Video Content & Ads
95% of people retain marketing messages in a video.
It’s estimated by Social Media Week that by 2022, the number of videos crossing the internet per second will approach 1 million ( 82% of internet traffic). Engaging story-telling in campaigns and ads is a huge trend, and will be what engages audiences as opposed to straight-sell content. If you want to capture your niche and followers, be sure your creative juices are running at full speed in 2022.
If you want to advertise, traditional news feed ads are so last decade. With the rise of Stories on Instagram, Snapchat, and Facebook, Story Ads are positioned as a much more interactive and engaging solution (and some platforms such as Twitter allow for minute-long ads)
One other thing to consider for video for 2022 – short and catchy is becoming a trend, all thanks to the explosion of Tik-Tok in 2019. Giving users the power to publish 15-second video clips, the Chinese-owned app challenges brands and influencers to capture audiences in a shorter time frame.
And remember – never neglect mobile for video (you just can’t anymore in this day and age). Analysts report that 92% of mobile users share videos with others, creating a great opportunity to have your content go viral. And it’s predicted that while 60% of people film videos horizontally on their phones and 75% of users view videos horizontally, there may be a shift towards vertical video in 2022. The reason being is that by default, smartphones are oriented vertically, so it’s easier for users to view a video (in full screen) if by default it is already in vertical orientation. This helps boost the retentiveness of video messaging without any screen orientation fumbling or black space (which is important), as a whopping 95% of people retain a marketing message when they consume it through video.
In 2022, shopping on a website might just slowly become a thing of the past. Instagram launched Instagram Checkout in March 2019, changing the way users can shop and interact with brands. By creating a click-to-checkout system, all without requiring a user to leave the app, Instagram elevates the ecommerce game in a social world. Facebook also has a Facebook Shop feature that can allow users to shop right on the platform as well.
It’s all about more engaging experiences that are convenient.
Interaction with a brand about its products, services, and inquiries unlocks a true connection.
Greater Authenticity & Connection
Consumers today are more and more about connecting with a brand at a personal level (after all, this makes for a deeper consumer-brand connection, which leads to greater loyalty). In fact, Stackla has found that 86% of consumers value authenticity when deciding on items to like and support.
So what is authenticity? It’s the belief that something is true, real, and honest. And Facebook Business states consumers are migrating towards one channel for this – Facebook messaging businesses. People are used to messaging one another and getting responses quickly, so they’ve come to expect that from businesses and brands as well. The interaction with a brand about its products, services, and inquiries unlocks a true connection – people feel as if they’re speaking with a person face-to-face.
And this way of connecting goes beyond Facebook. On Twitter, it’s important to have regular conversations with customers and respond to questions and concerns. On Instagram, consumers tend to DM brands directly or have questions in post comments – be sure you are mindful of this, and also what you post. Have informational blog content or studies or publications that relate to your products? Share them through a post. The more you present your brand as a knowledgeable expert in your field or niche, the greater trust and connection you can make with a customer.
Lastly, remember on any platform, user-generated content (UGC) is a goldmine for authenticity. Images and videos from your followers showcasing your items or service are like real-life testimonials to your brand. When users stumble upon this, they gain a deeper sense of trust in what your business can offer.
What social media metrics are important now
So with all you know about current trends and what consumers expect, you should pay special attention to:
Engagement rate on videos
View count on videos
Click-through rate on videos
Bounce rate on shopping
Click-through on shopping
Average response time (how fast you respond to customers)
Customer and follower feedback
These metrics may differ from platform to platform or vary by metrics apps or third-party analytics, but the general idea is to keep eyes on your video performance, how well customers respond to your integrated shopping features (if you plan to utilize this), and of course – how fast you are responding to your customers and how they feel about you as a brand.
Social media metric apps to consider for 2022
So with all these new trends and demands in the new decade, you’ll need more advanced metrics to help you monitor your content. Let’s take a look at 3 apps and service that can help you handle all that you need to be on top of:
With over 2.3 billion users, Netbase boasts deep monitoring of competitors, customers’ likes and dislikes, and image analysis, all the while providing insights such as which influencers work best for your brand and what trends are up-and-coming in different parts of the world (allowing you to have a head-start).
Built to analyze hashtags, follower behavior, conversions – and top influencers and their stats, Keyhole is not to be missed. With Keyhole, you can discover peak engagement times of your audience, demographics of users who hashtag your business, and see real-time data on your competitors (and what your followers are saying about them).
An OG but a goodie, Hootsuite is valuable due to its ability to segment your posts and tasks by social platform, whether it’s Twitter or LinkedIn or Instagram. The app also features built-in analytics to monitor performance in one glance so you can have eyes on all your social efforts in one place.
And remember, Facebook and Instagram alone have built-in metrics to capture your ad, Story, and shopping efforts, so be sure to monitor those from time to time to measure your campaigns and their effectiveness.
Social media user statistics in 2022
It’s absolutely crazy to think about how far and deep social media has infiltrated our daily lives. People spend tons of hours every day on their devices.
Let’s start off with the youngest generation. Gen Z or Zoomers are extremely online. What’s more, most of these users have had some kind of social media presence for more than half their lives.
66% of Gen Z consumers state that social media is an essential part of their lives. However, their reason for being active on social media differs from other groups. Their main reason for using social media is to “kill time” instead of connecting with family or friends.
Millennials (ages 25-40)
72% of millennials state that social media is an essential part of their lives. Other reasons to use social media they state: communication with family and friends (61%), to kill time (51%), to learn about new trends (47%), to get breaking news (43%).
Generation X (ages 41-56)
Gen X has adopted social media similar to millennials. A whopping 74% of Gen x say that social media is an essential part of their lives. Their platforms of preference are YouTube and Facebook. This is most likely due to the reason that they want to stick to the platforms they are well familiar.
Baby boomers (ages 57-74)
Only 40% of this age group considers social media to be an essential part of their lives. A larger percentage of these people (73%) use social media to stay connected with friends and family. However, boomers still browse as much as everyone else. Moreover, 53% state that they use social media to kill time, which puts them on the same level as other generations.
Like Gen X, their platforms of preference are Facebook and YouTube.
Daily time people spend on social media
The typical user spends 2 hours and 25 minutes on social media every day. That equates to almost one full day of their life each week.
However, as you can imagine, the time spent on social media significantly differs from country to country. For example, Filipinos are the world’s biggest consumers of social media, spending an average of 4 hours and 15 minutes per day on social media.
On the other side, users in Japan spend less than an hour a day on social media, more specifically 51 minutes.
Popular social media platforms by demographics
To develop a proper social media strategy, it is crucial to understand the audience and their demographics.
Since you’re already aware of the number of people using social media, let’s dig a little deeper. Let’s uncover the most popular social media platforms, and their user specifications such as age, gender, etc.
As of 2021, Facebook has 2.89 billion active users, making it the most popular social media platform in the world.
Here is a detailed look at the age of Facebook users:
86% of people ages 18-29
77% of people ages 30-49
51% of people ages 50-65
34% of people that are 65+
54% of Facebook users are female and 46% are male. On average, Facebook users spend 35 minutes per day on the platform.
The video creating and sharing platform has 2.29 billion monthly active users.
Here is a detailed look at the age of YouTube users:
81% of people ages 15-25
71% of people ages 26-35
67% of people ages 36-45
66% of people ages 46-55
58% of people that are 56+
The average YouTube user spends 11 minutes and 43 seconds per day on the platform.
In 2021, Instagram’s user count has accumulated to over 1.39 billion users with 500 million active daily users.
Here is a detailed look at the age of Instagram users:
67% of people ages 18-29
47% of people ages 30-49
23% of people ages 50-64
8% of people that are 65+ years old
51% of Facebook users are female and 49% are male. On average, Facebook users spend 53 minutes per day on the platform.
The app that allows users to reach practically any person, or even business, in the world by simply tagging the in a Tweet.
There are over 463 million monthly Twitter users.
Here is a detailed look at the age of Twitter users:
38% of people ages 18-29
26% of people ages 30-49
17% of people ages 50-64
7% of people that are 65+
The user base is 50% male and 50% female. The average user spends about 3.3 minutes per session.
The most popular app in 2019 and 2020 has a whopping 1 billion active users to its name. That’s a very impressive number considering this is the “youngest” social media platform on this list.
A full breakdown of the age of TikTok users;
25% of TikTok’s active users accounts in the U.S. are people aged 10-19.
22.4% of TikTok’s active users accounts in the U.S. are 20-29.
21.7% of TikTok’s active users accounts in the U.S. are 30-39.
20.3% of TikTok’s active users accounts in the U.S. are 40-49.
11% of TikTok’s active users accounts in the U.S. are 50+
The user base is 40% male and 60% female worldwide. In the United States, however, female users outnumber males 2:1.
Over the last several years, this social media platform has become especially popular among teens and young adults.
Snapchat has 538 million active monthly users.
Here is a detailed look at the age of Snapchat users:
53% of people ages 15-25
34% of people ages 26-35
18% of people ages 36-45
11% of people ages 46-55
4% of people that are 56+
The user base is 38% male and 61% female. The average user spends about 30 minutes per day on the platform.
SUMMARY: With upcoming trends in video and influencer power, the statistics you should have your eyes on in 2022 have changed. Be sure to continue efforts on creating engaging and authentic content and to use built-in and paid metric tools to monitor your dropshipping business performance.
Our readers greatly enjoy this format of our blog articles, and so do we! This is why it’s time for another Q&A session. This one is all about dropshipping for beginners who are absolute newcomers to ecommerce with no previous IT experience at all.
We’re really happy that our solutions are motivating and encouraging even for people who have no idea how it all works. This is why we will do our best to help you out!
When someone visits your store and places an order, you buy this item from the supplier, but ask him to deliver the product on your client’s address
You get the profit from EVERY purchase – your profit is the difference between the seller’s price and your own price
As you can see, it’s not difficult at all. This business model has tons of benefits as you:
Don’t need to have anything ‘physical’ – products, office, warehouse, etc. All the deals happen in virtual sphere
Have no need to buy items in advance, and therefore, experience no risk of not selling them
Don’t need to rent an actual office and warehouse, or hire people to manage these facilities
Can start the business with the minimal financial investments, only spending money on the store development
Have an opportunity to run the business from any point of the globe as all you need is PC or laptop, and a stable Internet connection
Can increase the sellers’ prices any way you like, and have no one who would limit your profit
Are your own boss – the business fully belongs to you
2. How does the buying and selling process work?
So, you have a ready store with product images and descriptions.
A store visitor likes some of your offers, and places an order.
You accept the payment and ask for the client’s name and address.
As soon as you receive the money from the buyer, you transmit the same order to the original AliExpress seller. AliDropship plugin does this automatically, so you won’t get confused with all the orders, sellers, items, countries, addresses, etc.
The seller gets money and customer details from you, makes the package, dispatches it to your buyer, and gives you the tracking code.
You, in turn, send this tracking code to the client, and keep an eye on this order to see how everything’s going.
Nothing extraordinary, in fact!
3. Can I do dropshipping without the AliDropship plugin?
The reason why people all over the globe use this plugin for WordPress-based online stores is that the plugin does the biggest part of the job automatically. Still, the plugin is quite young, even though this business model exists for a long time already. So, several years ago people were just doing dropshipping without any technical help.
Speaking in VERY simple terms, it’s a piece of web publishing software.
It’s the most popular solution globally used for building websites and blogs – around 28% of ALL the existing websites are created and managed with the help of WordPress.
You download it from the official provider, install it on your site – and here it is! Now you can easily and conveniently manage your website.
It truly does a lot to simplify dropshipping for beginners and experienced entrepreneurs alike. WordPress is free, user-friendly, and super flexible. There exist thousands of plugins, extensions, and themes compatible with it. You can download (or buy) any of them to boost the functionality of your website and make it totally unique.
Basically, by giving you hosting, they help you upload all your website information to the Internet.
As soon as you get hosting, everything that you’ve added to your website (texts, pictures, videos, etc.) becomes accessible to Internet users. Therefore, people can find your website, browse it, and view it.
6. How can I make profit using AliDropship plugin?
Oh, that’s an essential part of explaining dropshipping for beginners! 😊
7. Does the AliDropship plugin have a trial period?
There’s no demo or trial period, but we provide 30 days money back guarantee on the plugin.
8. Can I use your standard free theme without AliDropship plugin?
No, the themes will only work if you have installed the plugin.
9. Do I need to register my business?
AliExpress suppliers won’t ask you for any official registration, which certainly is a blessing for dropshipping beginners. In fact, they will work with you even if you’re just an ordinary customer who buys their items for personal use.
Still, every country has its own legal rules. Check the relevant laws carefully!
10. Do I need to sign up dropshipping agreement to start business with you?
No, you don’t need to sign any papers.
11. What do I need to avoid when starting a dropshipping business?
Even though dropshipping itslef is a simple business model, it can certainly have its pitfalls that beginner entrepreneurs can stumble upon. Here’s a small list of things you need to be aware of when starting a dropshipping business.
Select the products that sell
This is probably one of the most common mistakes beginners make. Many dropshippers truly believe that product selection does not matter. When it’s actually quite the opposite. What they do is fill up their store with an array of products that they are unable to sell.
When selecting the product for your store you need to consider the following:
The product is something that people actually want and need
There is already some hype about the product (it has an interested audience)
Choosing the wrong niche
Staying on the topic, you must choose not only a product that sells but also the right niche. What we mean by this is that you ideally want to choose the products that you’re somewhat familiar with, that also have a steady stream of sales, with a relatively low level of competition, and have a good profit margin.
To avoid this, we recommend you complete thorough market research of a niche you’re interested in. This way, you will have an understanding of what opportunities lie in front of you and the potential pitfalls a niche might have.
Lower product prices to get sales
Another common mistake beginner entrepreneurs tend to make is lower the price of the products to beat the competition. The result of these actions leads to getting no profit at all.
Make sure to devote some time to establishing a proper pricing strategy that will bring you not only sales but a huge profit.
Consider all parameters calculating your profit
During the process of profit calculation, you can’t simply consider one or two factors – there are several factors you’ll need to account for. Here are some of the factors beginner dropshipping entrepreneurs skip:
Shipping costs (if there are any)
Having a poor website
Your website is up there with the most important factors of establishing a successful ecommerce business. It is the place where your customers will decide whether to purchase from you or not. For this reason, it is important to have a professionally designed, functional, and user-friendly website. And don’t forget that it has to work smoothly on mobile devices as well.
So, if you’re ready to take on the incredible world of dropshipping, there are just a few things to look out for to fully maximize your chances of building a successful online business.
First of all, don’t treat the dropshipping business model like it’s risk-free. You’ll still invest a lot of time into finding the right dropshippers, establishing your website and social media pages, so carefully do the necessary research beforehand.
Most people who manage a dropshipping store find the most success when they find a specific niche and focus solely on it by ensuring that every product they sell is the perfect fit for their niche audience and brand.
Once you’ve found several potential dropshipping suppliers, try completing a test order. This way you’ll be able to see how the supplier operates for yourself. How long does it take for the order to arrive? What does the packaging look like? What is the quality of the product?
Develop a marketing plan by investing the time into every little detail, from discovering your target audience to cooperating with potential influencers in your specific niche. Also, targeted ads can be an excellent way to kick off your website and place it before your potential customers to see.
Finally, define your return policy, shipping communication, and customer service. When things go wrong, you want to be prepared to act quickly and regulate any issues that may occur between your customers and dropshipping suppliers.
13. Is dropshipping still profitable in 2022?
The short answer – yes, it is still profitable.
As you can see from this Google Trends image, in the last 5 years dropshipping has seen a significant increase in interest.
We live in a time where everything is going digital and ecommerce is becoming more and more popular. With that – more people are buying online than ever before. So, even in 2022, dropshipping is still going strong and is showing no signs of slowing down.
Are you an entrepreneur working with eCommerce? Is it interesting for you to boost your Instagram? This article will provide you with detailed information on how to use this social network for the benefit of your business and boost your Instagram engagement, in principle.
What’s the reason to boost your Instagram engagement?
To date, the most visited websites worldwide are social networks. Tons of people use them everyday for chatting, sharing photos, and so on. Moreover, they are extremely popular not only among teenagers, but among the users of all ages. What does it mean for you as an eCommerce business owner? In fact, it gives you an opportunity to use social networks to promote your business.
Why are we going to talk about Instagram today? Actually, there is little wonder. Nowadays Instagram, owned by Facebook, is a platform for sharing photos with the highest number of users.
How many people log in each month? According to Statista, there are more than a billion active users.
So, is it really wise of you to lose a tempting opportunity of boosting your sales by means of this social network? Of course, it isn’t.
How you boost your Instagram and use it for the benefit of your business?
We have prepared 10 most useful tips for you on how to boost your Instagram and make it work for your business. Here they are!
#1 Create a brand
A strong brand is extremely important for any type of business. And, especially, if you deal with eCommerce.
Building a memorable brand image, you enjoy a whole range of long-term benefits. For example, you get the opportunity to establish an emotional connection with your followers. After gaining a loyal audience, you will find it much easier to introduce and promote new product offerings and raise awareness about your business through word of mouth. What is more, having created a strong brand once, you’re highly unlikely to lose all of your customers in case of unexpected business faults or advertising experiments gone wrong.
#2 Optimize your Instagram bio
An Instagram bio that is written in a proper way is a vital element of your Instagram monetizing strategy. For you, as the account owner, it means the chance to tell your potential clients all about your business while keeping it short and to the point. You have only 150 words to do this. That’s why we are eager to give you several tips on how to optimize your Instagram bio!
First of all, specify the niche where you conduct your eCommerce activities. It will help the Instagram users find your account faster and easier.
Also, we recommend you to use emojis because they enhance the readability of your bio.
Of course, don’t forget to spice up the bio with a couple of relevant hashtags.
For more experience-based AliDropship tips on writing a great Instagram bio, please go to this article.
#3 Think of how to boost your Instagram followers
The number of followers of your Instagram business account is also extremely important. Take one step at a time and start small: first of all, try to get 1,000 subscribers.
Achieving this milestone, you’ll be able to proudly write that you’re a micro influencer in your Instagram bio 🙂
Your ultimate goal is to reach the audience that is going to be really interested in your business offers. In this case, it will be much easier for you to convert these people into customers and long-term clients.
#4 Use social proof and user-generated content
Social proof plays a huge role in your brand image creation and support. The posts containing authentic reviews from your clients can also contribute greatly to your Instagram monetizing strategy. In fact, they can improve your conversions significantly and influence the number of both immediate and long-term purchases.
You surely know that most people prefer to surf the Internet and look for the information on the desired product before buying it. Social proof helps them make their purchasing decisions quicker and influences their loyalty to your brand. So, think about asking your buyers to leave their reviews and send their photos showing your products in use. It’s a good idea to reward them with a coupon or any other special offer!
#5 Use hashtags to boost your Instagram likes
The right hashtags let Instagram users find your posts more quickly. The reason is simple: hashtags contain a clickable link that makes it extremely easy for people to navigate through billions of posts.
When running an account on Instagram, you should know that it’s allowed to use up to 30 hashtags in one post. Of course, it doesn’t mean that all your posts should include 30 hashtags! In fact, it can harm you post appearance and make it look spammy.
By the way, if you want to interest as many potential clients as possible, you should use more broad hashtags. For example, if you sell smartphones, it’s perfectly fine to write a specific hashtag like #honor10i under your post, and also put something more generic like #smartphone next to it.
Remember that Instagram doesn’t like when you collect several hashtags and use the same combination of them in all of your posts. Variety is your key to success!
#6 Make entertaining posts
One of the main purposes of your business Instagram account is to inform its visitors and followers about your products and services. Still, it’s a great idea to mix these product-oriented posts with educational, entertaining, and fun entries to keep your audience interested, engaged, and curious to follow you.
It’s not a secret that most business accounts include entertaining posts. And do you know what? They are very popular! In most cases, such posts have even more likes and shares than any single-purpose posts. Why?
We believe it’s all because Instagram’s primary idea is to share photos. It means that when people check their Instagram feed, they just want to have fun and see something interesting and catchy. So, give them what they want, and they will be more likely to subscribe! You need to understand that people are very tired of persuasive advertising. They want to a break of it. And that’s exactly what entertaining posts do.
#7 Post videos
If you’re wondering how to boost your Instagram with ease, think about shooting different types of videos! Demonstrating your products in use, educating your followers and sharing something valuable with your audience, you interest your potential clients and give them the unique content they’re here for. Using this marketing strategy, you have an opportunity to increase the level of loyalty to your company. By the way, did you know you can create exciting product videos even if you have nothing but this item pictures at hand? Read this article to find out more!
#8 Work with influencers to extend your reach
Influncer marketing is a paid relationship with another Instagram account with a larger, engaged follower base. Ideally, the audience of the influencer who you are cooperating with should be similar to yours or allows you to tap into a new base of people who you’re trying to reach.
This kind of relationship does cost money, but finding the right influencer can be a very cost-effective way to sell your products and grow your following. Still, please pay attention to the fact that there is no need to chase the bloggers with several million subscribers! They often ask to pay quite a lot for the promotion, and your ad campaign risks to become unprofitable.
Here’s how Subaru has integrated influencer marketing. Back in 2017, when the car brand launched its new Impreza cars they’ve engaged 20 bloggers in their influencer marketing campaign. Each created an original post featuring the new car. Here is Zach King’s post, a famous social media influencer known for his mind-blowing videos.
In fact, there is nothing difficult about it. You need to find a blogger who’s popular enough in the same niche you deal with. This blogger will promote your product or service in his or her account.
#9 Run contests
If you want to drive more potential customers to your Instagram account, you can try running contests and giveaways. Remember that they lead to a short-term boost in sales and traffic, and the effect doesn’t always last for a long time.
However, it’s a great tool if you want to attract the audience’s attention in the run-up to some special event, holiday, etc. To learn how to make the most of your Instagram giveaways, please go to this article.
#10 Offer discounts and bonuses
Giving discounts and bonuses is still a great way to draw attention to your business. However, we don’t recommend you give them for doing nothing 😉
For example, you can make them available only for those who follow your account. Or, it’s a good idea to make special offers for those who have already made a purchase from you and posted their review online as we’ve already covered it above.
#11 Avoid fake followers
There’s a big difference between an Instagram account with real followers and one with fake ones. At first, it might be very tempting to simply purchase some Instagram followers, however, the end result can have a very negative effect not only on your social media account but your business as a whole.
Here are the common traits that Instagram accounts with fake followers have:
Even if you have hundreds or even thousands of followers, how many of them are going to like, comment, or share your posts? The answer is simple – none of them. As a result, your Instagram account will have zero to no engagement removing the point of a social media account.
Mislead new followers
Having an Instagram account with thousands of inactive followers can lower the account’s credibility, resulting in real users leaving your page. Don’t trick people into following you, instead, build trust and long-lasting relationships for better engagement.
It may be easier to purchase followers, but these inactive users won’t be purchasing anything from you. There’s a reason why people follow large brands on Instagram – they either simply like the brand or enjoy the content it creates. These are real consumers who bring monetary value to a business.
Real Instagram users can share, like, comment, and engage with your Instagram posts, they enjoy it when someone on the other side is responding to them.
Let’s look at Starbucks for example. Their Instagram account is filled with aesthetically pleasing images of their drinks and people enjoying their drinks. They make it a point to respond to as many followers as possible, which is why they’re so successful at engaging with their audience.
#12 Manage a consistent content calendar
If you’re looking to boost your Instagram profile then one aspect you need to pay special attention to is your content. If you want to attract more followers, then you need to avoid posting your content at a random time.
To help you with this, keep to a regular posting schedule, or in this case a content calendar. This way, you’ll have a steady schedule and a ready plan of posts making your life that much easier.
However, keep in mind that major brands typically don’t post more than a few times a day to avoid spam. However, it’s better to complete your own research to pinpoint when your target audience is most active on social media to make sure they see your content when you post.
Sticking to a consistent posting schedule will help you build a truthful experience for your followers and build a closer relationship with them.
#13 Create Instagram Stories
Stories are perhaps the most popular feature on Instagram. In fact, more than 500 million people use it daily. For many businesses, this is a huge opportunity for promotion, whether it’s publishing user-generated content or various behind-the-scenes photos and videos.
There are plenty of features within Stories to create fun, entertaining, and engaging content for a more unique experience.
A great example of this is the NBA’s Instagram account – it regularly posts various behind-the-scenes content giving you a little sneak peek into the post-game celebrations, interviews, and other off-the-court events. Here you can see an Instagram story of the NBA champions Toronto Raptors parade in Ontario, Canada with the famous rapper Drake.
#14 Promote your account with paid ads
Don’t forget about paid promotions. Social media, in general, is becoming more and more reliant on paid promotions. Instagram, being a part of Facebook’s incredibly in-depth ad platform, allows you to win over new customers with its eye-catching ad options.
Take a look at Dunkin, their Instagram account cleverly uses both stories and video to catch the attention of social media users.
Summing it up: how to boost your Instagram
Social media can give a huge boost to your online business if you treat your promotions wisely. Being one of the most popular social networks worldwide, Instagram deserves your close attention – and gives you countless ways to spread the word about your exciting business.
We hope these experience-based tips on how to boost your Instagram will be of great use to you! If you ever used any of them to boost your dropshipping store performance, feel free to share your story in the comments section below!
Getting new clients for your online business is great. But, to make them come back for more purchases is invaluable. What are the ways to achieve it? Let’s learn about the best customer retention tactics you can rely on.
What is customer retention?
Nothing succeeds like success.
Have you heard this?
It means that your achievements pave the way for even greater results.
And these are the most suitable words when it comes to business.
Customer retention is all about increasing the profitability of your business by building lasting customer relationships. It refers to the actions and activities companies take to make their customers return for more purchases. The overall goal of customer retention is to retain as many customers as possible through various customer loyalty programs. It’s important to mention that customer retention starts from the very first contact a consumer has with a company and continues on through their entire relationship.
Why is customer retention important for business?
Retaining customers is the best recipe to grow your e-commerce business further.
Customer retention measures how successful a company is at acquiring new customers and also how successful it is at satisfying already existing customers.
Indeed, it’s well-known that making your existing clients buy again costs you a lot cheaper than attracting new buyers.
Besides, customers who keep coming back to your store work in your favor. They help you build a good online reputation and spread the word about your business on the Internet and to their friends and family. This, in turn, results in the emergence of new clients for your dropshipping store.
Starting a customer program showcases a long-term investment in your relationship with your customer base.
This means creating a variety of information centers for your customers such as a knowledge base, a community forum, or even webinars.
Having these various information centers, your customers can find a solution to their problems quicker and easier before reaching out to you.
#7 Admit mistakes, apologize and fix them
In business today, it is especially important to be able to admit to your mistakes and fix them.
Believe it or not, admitting to your mistakes can actually help with customer retention and loyalty. It showcases your human nature and demonstrates integrity. Most importantly, by apologizing for your mistake, it will demonstrate to people that you recognize something went wrong and you are willing to fix it, which in return shows that you actually care about your customers.
Moreover, this will make your company stand out from everyone else. Many companies simply try to hide their mistakes or ignore them as nothing happened. However, by trying to make things right with your customers, you create an opportunity for establishing a much closer relationship with them.
#8 Use testimonials and social proof
Oftentimes, the greatest way of advertising isn’t your own. In today’s world, consumers are more likely to trust the opinions of people who have previously had some kind of experience with a company or brand.
That’s how social proof can help you retain existing customers and bring in new ones! Using the power of testimonials, you can show the experience your customers have had with you straight from them. Better yet, find a way to highlight your loyal customers by sharing their stories on your website and social media platforms.
Fun fact: more than 97% of consumers claim that online reviews have influenced their buying decisions.
So, using customer testimonials is a very effective way to bring in new customers and convince established customers to hang around.
#9 Develop customer communication calendar
A communication calendar is what you can use to keep track of customer communication at regular intervals. It will tell you when the last time a customer has reached out to you and alerts if existing customers haven’t interacted with your brand.
The calendar is basically a programmed sequence of events, special offers, and deals, which are sent to your customers through automation software.
Companies that integrate a communication calendar into their strategies find it much easier to engage with their customers. For the simple reason that it eliminates any post-purchase doubts, boosts the overall trust, and convinces the customer to return for future purchases.
Constant communication makes the customer feel valued and connected since you’re informing them about the process.
#10 Use gamification
Gamification is when you take a simple process and apply gaming elements to make the process more fun, interactive, and enjoyable.
It’s a great marketing tool to provoke customers to come back for more, generating more loyalty towards the brand. Gamification is becoming more and more popular throughout every industry and more brands are integrating it into their marketing strategies.
Gamification triggers intrigue and excitement leading to interactions with your brand and improved customer emotional engagement. It touches upon the general desire to compete and win. Here’s how you successfully use gamification to retain customers:
Know your goals
You must understand – what you are trying to achieve? What customer behavior are you trying to drive? Most importantly, you need to ensure that your customers understand exactly what they need to do to participate and win.
Understand who your customers are
Knowing who you are targeting with this is essential. Try to research the demographics that engage with your brand the most and make the gamified loyalty program be tailored to their needs.
Make it easy to participate
The game needs to be available to anyone who wants to participate in it. At the same time, there must be a sense of challenge for the participants to get a sense of achievement.
Surprise participants with random rewards
Everyone loves surprises, so every once in a while, surprise your participants with random or free rewards. This can be time-limited promotions, special offers, etc.
Overall, a well-thought strategic approach to the gamification strategy will be a huge benefit for the company in the form of increased customer retention, engagement, and revenue growth.
If you follow these simple rules, you’ll see that providing great customer service is the most efficient thing in your bag of tricks to retain clients.
The longest journey starts with a single step. Similarly, the success of your dropshipping business lies in simple yet important things you should put into service. Customer retention is one of these things. Now, you know the tactics to retain your clients. What is left is to take a step!
Is there a reason to look at success stories of entrepreneurs when you’re planning to start an ecommerce venture yourself? Of course!
It’s normal to have doubts when making any decision, even when it’s not something that can potentially change your life. Imagine how thrilling it is to consider launching a business that can turn your daily routine upside down!
In this case, understanding other people and their business experiences can play a crucial role in making a final decision. That’s why we’re summing up different success stories of entrepreneurs in this article. We hope it will be helpful for both aspiring newcomers who are deciding whether they should try dropshipping or not and well-established business owners who just need a piece of advice!
All success stories of entrepreneurs start with a bold decision
Choosing a product is one of the vital steps of creating a store, no matter if it’s a brick-and-mortar or an online one. We recommend our clients to go for the niche that they’re genuinely interested in. That way, they’ll have enough energy, knowledge, and enthusiasm to work with that kind of business for a long time.
But some people don’t want to limit themselves and don’t mind selling something they haven’t previously heard about — as long as it’s a profitable product type! Ankit, for example, suggests paying attention to Google Trends in order to have a better understanding of what’s in right now. The key to success, as he says, is a good product and high perceived value.
He also says that you don’t neсessarily have to spend money on any courses – YouTube is a gold mine and you can learn everything there. The AliDropship channel with its free courses and how-tos is a great example! 😉
Dropshipping can be a profitable side hustle
Running a business can be a time-consuming thing. Because of that, many people are simply afraid to leave their stable 9-to-5 jobs, and invest all their time into a business that might not meet their expectations. This is NOT about dropshipping. You can try yourself in a dropshipping business and still have a safety cushion of a regular job. Tammy, a successful newcomer to online business, proves it!
Being a regular worker at a liquor store in Australia, Tammy has 1 running store that brings about 1,500 AUD in monthly profits. She keeps her business processes simple by running paid ads and promoting her store on Instagram through commenting, following, and partnering with influencers. And he only spends up to an hour a day on her store! That’s less than most people spend on social media!
The right audience is vital
When you know your target audience, promoting your goods gets much more productive. If you happen to target the wrong audience on the wrong platform, you might get an outcome that’s totally different from what you expected.
That’s why Valery, one of AliDropship plugin users, is so careful about the mediums she chooses to advertise her store. As she can’t invest much into paid ads, she has to pick a platform that offers her the best value for money in terms of attracting the most interested audience.
According to her experience, when it comes to promoting crafty items, the go-to destination is Pinterest – the place where all the aesthetic lovers are!
Organic traffic can work magic for your store
Many people are concerned about spending money on ads and attracting customers to their stores. Some are scared of losing money, some just want to lower the costs. Whatever the reason may be, getting organic traffic is not something out-of-this world (even though it may appear to beginners). That can be just the right solution for anyone who wants to boost the visitors’ number for little to no cost!
Angel’s success story is the perfect example. He yields a substantial amount of organic traffic from Instagram. Angel easily runs this account himself as he uploads at least one post and one story per day. And, as he has a baby products store, Pinterest also brings traffic to his website: it’s the cuteness lovers’ magnet!
Do research before launching a paid ads campaign
If you do choose to pay for ads and decide to use Facebook as the platform for your campaigns, pay attention! Anas recommends not to do Facebook ads if you don’t have any traffic yet. Why is that?
Facebook works with data, and if there’s no data – there’s no result! That means, if your website doesn’t have any visitors, you’ll just waste money.
That’s a great piece of advice from a student entrepreneur who is surely interested in cutting down the business expenses as much as possible! And we guess that’s exactly the attitude that helped Anas make $64K+ in just a year and a half of doing ecommerce!
Communication is key to the success stories of entrepreneurs in ecommerce
They say words are free, but how you use them may cost you. It’s true for every aspect of our lives — and business as well.
Proper communication is instrumental to success, and Mary, an owner of a dropshipping store that brings $10k+ a month, says that you need to talk to your customers to build a trusting relationship. It will make them return to your store!
Having a good relationship with your suppliers may give you great offers you wouldn’t have gotten the other way around. And interacting with other dropshippers can give you a ton of valuable knowledge and inspiration. So, use the power of words!
What can you learn from the success stories of entrepreneurs?
Everyone has their own story. But when looking at the stories of our clients, we can say that there’s a unique path for everyone. It’s all about finding the right approach that will suit you, and simply trying. You will never know if something works or not unless you try it, right? Test, experiment, and keep the basic things in mind to avoid making beginner mistakes.
Don’t be afraid of them, though! Every success story of every entrepreneur has some ups and downs. No one has started a business and got it running smoothly from day one. People tried and learned from their mistakes, and that’s what got them to where they are right now.
Any successful business owner can say that the worst mistake you can make is not giving it a try. Experiments are an essential part of the journey, and we need to embrace them so we can benefit from them. So, you are welcome to look through the success stories of entrepreneurs we collected for you, take notes, and use them for inspiration and new knowledge!