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Social Media Engagement Questions You Should Be Asking & Have Answers For

Have any social media engagement questions ever come to your mind? For your dropshipping store, it is important to work on engagement permanently. In fact, any brand that plans to be successful on the internet should have strong social media engagement. 

It’s not just about popularity: it’s more about meaningful interactions and long-term connections with current and future customers. As a result, you will boost your brand (and ROI).

Read our ultimate guide and find out how to to build, manage, and measure social media engagement!

One of the first social media engagement questions to answer: what’s that, exactly? 🙂

In general, social media engagement is the measurement of comments, likes, and shares.

Of course, your first intention is to collect followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As an owner of a dropshipping store, you should think of what is the best for your business. It is quality, not just quantity that you should be striving for.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  • Likes
  • Followers and audience growth
  • Mentions (either tagged or untagged)
  • Branded hashtags use

Why is social media engagement so important?

Why is engagement so crucial? In short, it’s because social media platforms’ work is based on it.

Facebook, in fact, uses “meaningful engagement” as an important signal that a post should be prioritized. In other words, social media posts with more active and thoughtful interactions get more reach.

Your customers expect you to engage, particularly when it comes to providing support. Social media is the number one choice for customer care —  every month, people and businesses exchange 8 billion Facebook messages.

It may be a bit intimidating to respond publicly, for example in the comments, but if you provide great service, your customers will love you for it. An average of 66% of people between the ages of 18-54 view brands more favorably if they respond to customer service requests on social media.

How to measure social engagement?

Analyzing social media performance is crucial for measuring the success of your brand.

Luckily, there are plenty of tools out there to provide a general overview or check your various social stats in one place.

Beyond that, you can always measure effectiveness from your social platforms directly. The specific metrics will vary with each social site, but there’s always some juicy insight to take away.

Explore all of these tools together, and you’ve got access to some serious social intel.

Here’s what you might expect to find from some of the most popular social media platforms directly:

Facebook

Facebook Analytics contains a very comprehensive dashboard with plenty of ways to track your audience engagement.

You can track the following metrics on this popular social media platform:

  • Reach and engagement: How many people saw your posts? Who interacted with them? Which posts did people hide? Did people report any posts as spam?
  • Actions: What actions do people take on your Page? How many people click your call-to-action button? How many people click through to your website?
  • People: What are the demographics of the people who visit your Page? (You can dive deeper into this topic with Audience Insights). When do people visit your Page? How do people find your Page?
  • Views: How many people are viewing your Page? Which sections are they looking at?
  • Posts: How are your posts performing over time?

*Please note: Facebook is deprecating Facebook Analytics on June 30, 2021. They’ve recommended that users switch to Facebook Business Suite (if available), Ads Manager and/or Events Manager moving forward to track the performance of their Facebook posts.

Twitter

Likewise, Twitter offers a robust set of tools to measure your metrics.

You can track the following metrics on Twitter:

  • Engagement rate: How many engagements and impressions did it get?
  • Reach percentage: How many followers saw a given tweet?
  • Link clicks: How many click-throughs did a posted link get?
  • Optimal posting time: When is your audience most likely to be online? What time zone do they live in?

Instagram

If you have a business profile, you’ll be able to access Instagram Insights to track your Instagram engagement. This dashboard provides you with all the vital social media engagement metrics you’ll need for your campaign.

You can track the following metrics on Instagram Insights:

  • Audience demographics: Where do they live? Are they men or women? How old are they?
  • Optimal posting times: When are your followers online? What days and times are they active at?
  • Popular content: Which posts get likes? What discussion topics get more comments?

TikTok

It can be overwhelming to join a new social media platform like TikTok at first, but analytics help take the guesswork out of a content strategy.

Insights are available to pro accounts, and include the following metrics:

  • Audience demographics: What is my follower growth? What are they watching and listening to? Where do they live and how do they identify?
  • Profile views: When has my traffic spiked?
  • Content stats: Which videos have been viewed most this week? How long is the average play time? How many comments, likes and shares did my video get?

5 tips for increasing your social media engagement

#1 Shape your audience and learn more about it

You can post beautifully designed and meticulously written posts, but it won’t be of any use if your audience isn’t interested in the topics you’re talking about. That is the reason why the first thing you should take care of is understanding who is the target audience of your dropshipping store. You can take a pen (yes, a real pen) and draw your client. How old are they, are they married, do they prefer TV or YouTube, which things are important for them, and so on? Once you’re done with the portrait of your client, it will be much easier for you to choose content that’ll drive an emotional response from people.

#2 Ask people to talk to you

Boost social media engagement through encouraging interactions

It might sound silly, but most often, people need some encouragement to share their opinion. Well, compare someone speaking about cool things but not paying attention to you with a person that asks for your opinion directly. Our guess that the second one has much more chances to draw responses. Social media is all the same, so here are the ways to ask your followers to talk:

  • Invite people to share their opinion at the end of each post (even if it is such a small CTA as ‘tag a friend’)
  • Post polls (it’s quite easy nowadays)
  • Offer a knowledge test (oh, it’s irresistible!)
  • Simply post a question. If you manage to ask a timely & provocative question, that will be the most engaging piece of content of all. This is the reason why people love personality tests that much 🙂 Well, use this to your store’s benefit!

#3 Make people feel seen & heard

Asking questions will help with the matter a lot, but it won’t be enough 🙂 First and foremost, respond to all comments on your store’s social media accounts. If they’re positive, show your gratitude & appreciation. If they’re negative, offer a resolution to a problem & show that you care. Also do not forget to share reviews & photos with your product – user-generated content will make you look trustworthy & reliable.

#4 Gamify

Boost social media engagement through interactive games

People LOVE games, contests, giveaways, and so on! Don’t ignore this opportunity to attract new audiences and entertain your followers. Here are some ideas you can use for your dropshipping business:

  • Media upload contest. Encourage your followers to post a photo, story, video featuring your product (don’t forget about hashtags!) in exchange for some benefit (like a discount, freebie, cheaper membership).
  • Bingo. Let your followers enjoy a virtual bingo and you’ll be surprised how many people shared your post.
  • Giveaway. Typically, people just need to tag a couple of friends or share the post in Stories to participate in that type of contest. It’s super easy for them and a free way for you to promote yourself. Yes, you’ll need to give a prize to a winner, but the prize can be expensed by your dropshipping income. Bonus tip: be fair, there is nothing more important than people’s trust.

#5 Stay positive and think ahead

There are some common social media mistakes that most dropshippers make and that can slow down their way to success. Here are some rules that will help you avoid them:

  • Choose to post content that will receive a positive reaction from people. Inspire people, make them laugh, cause ‘awww’-reaction, but leave controversial topics to politicians.
  • Have your own voice, and stick to it. It might be funny, sarcastic, or whatever you create, but your store audience should like this manner. Once you’re done with tip #1, it won’t be difficult to pick.
  • Create interesting & valuable content. You’re selling through your social media, but people would like to be entertained at first, so post educational & engaging posts and only then sell your products.
  • Know algorithms & post regularly. Study your store audience and post when they’re here to engage with you and post 2-3 times every day (not when you have inspiration).

Top 5 ideas for social media engagement questions you can ask

#1 What if…

Boost social media engagement through asking questions

All of us dream from time to time, so why not do it in your comments? You can ask questions as referred to your store theme, or just general topics that would be interesting to anyone.

  • What if you won the lottery/ could travel back in time / could have one superpower…

#2 Fill in the blank

An example of Instagram post that boosts social media engagement

This type of question might be interesting to followers because they rarely think of it or don’t really have an opportunity to answer. This is exactly why they would be glad to talk about it in the comments.

  • Life would be boring without _________
  • If I hit my goal in a month, I will reward myself with ______
  • _________ is what I like about myself

#3 Funny posts

Silly tests & questionnaires are not that bad because they make us laugh, so give your followers a reason to smile in your posts.

  • Name a candy that starts with the same letter as your name
  • Create a team of superheroes whose names start with the letters of your name
  • The first word you see describes you

#4 Questions to get to know your audience

An example of a question to ask your Instagram followers

These are quite fun for people to answer and you can learn a lot more actual info about your audience rather than guessing. However, we recommend skipping too personal questions.

  • Where are you from?
  • What emotions motivate you most?
  • What is your favorite cartoon?

#5 Ask us anything!

Communicating with your followers through Stories

You can offer your followers questions: this is beneficial for both you and your audience. The curiosity will be satisfied, you’ll get some insights, and show your business from a human side.

Social media engagement questions: summing up

Now, you know the answers for the burning social media engagement questions – and know how to boost one for your business! We hope this article will help you start making the most of your social media efforts. Just use our tips, measure & analyze everything, and love & entertain your dropshipping store followers. They for sure will love you back and bring your business prosperity. May the power of social media engagement be with you!

Read the source: https://alidropship.com/social-media-engagement-questions/

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How To Engage In Social Media And Make Your Posts Sell

When social media sites first came onto the scene, they were designed for people to connect to one another. But as the platforms developed and the user base grew, brands found an opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence. So, let’s see what are the best ways for your business to engage in social media – and how to make it right.

Why use social media for ecommerce?

Selling from social media includes the interactions that take place before an actual transaction is made. These are research, word-of-mouth, direct interactions with the brand, and more. Ecommerce sales are heavily influenced by the online world, and it makes perfect sense for brands to engage in social media to increase them. At least 72% of the US adults use some type of social media. Since your customer is (very likely) already present there, you want to go there as well.

In this article, we will run through some of the reasons why investing in social media presence makes sense. Then we will touch on specific tips and workflows on how to engage in social media applicable to Instagram, Facebook, and Twitter

Excellent social media marketing has all the chances to bring astonishing results to your dropshipping business, create loyal brand advocates, and, what is even more exciting, boost your sales. By using social media engagement, you will certainly enhance the voice and tone of your brand. If you can create captivating interactions with your audience, it will lead to a strong word-of-mouth marketing – free advertising for your business. Is this not amazing? However, to obtain social media proficiency, one needs to understand the principles under the key definitions in this sphere.

What is exactly defined as “social media engagement”? This is the average rate of interactions (likes, comments, saves) to the total number of people in an account. 

A large engagement index increases the chances that, for example, Instagram will show your content to a potentially interested audience in the Recommendations tab. If you have a small number of likes and comments in your account, people just do not see you! It happens because Instagram is constantly changing its rankings. Previously, the user was seeing the most recent post at the top of his feed, but what he sees now is based on personal data. There is not a single pair of people in the world that have the same Instagram feed.

What should you do to engage in social media better? 

4 tips for boosting your social media engagement

Well, the first thing is planning. Every post for your social media should be planned in advance. Create a simple content plan for a month, a week, or at least the next few days. It will help you to keep in mind all ideas that you have for your content. You can use numerous tools for post planning, one of them is Social Rabbit Plugin. Use it for auto-promotion of your accounts to get more followers, likes, and sales.

Get creative! Do not be scared to show your personality and become closer with your followers. Experiment with types of content and analyze the results: which of the posts get more likes, comments and shares? Then, create a content strategy based on your results.

Here are some tips on how you can boost your social media engagement.

Ask questions

Perhaps the simplest way to connect to your audience is asking questions. When you ask relevant and timely questions, it can create the most engaging and captivating activity in your social media.

 You can motivate your followers with one of these strategies:

1) Invite your audience to share their opinion on something.

2) Try the “test your knowledge” game. No one can resist it!

3) Post a survey. Surveys don’t only engage your subscribers, but they also get you to learn more important things about your targeted audience.

Encourage expressions

Encourage your subscribers to make content about your brand – it can lead to amazing results! Here is how you can do it:

1) When you post something interesting, do a little hashtag research first, or create a special hashtag that expresses your brand’s concept.

2) People like social media challenges, especially when they are involved in shooting and sharing original photographs or videos. Contests may be dedicated to different types of self-expression like recipes, recordings, paintings, poems, and more.

3) Reviews and testimonials are very important for ecommerce. Think about creating advocacy programs featuring employees, partners, customers, and engage your customers by giving them a platform to express their personalities.

Play games

People like to play games and they like to win. Fulfil your followers’ competitive spirit by including some games in your posts. Even small prizes can motivate your audience to take a part.

Create a special offer

The strategy you’re following to engage in social media doesn’t need to be interactive or gamified 100% of the time. You can engage customers with attractive offers such as:

  • Instant coupons and discounts
  • Membership clubs
  • Pick your discount’ promotions
  • Free shipping

Experiment with different types of offers to discover what your customers best respond to!

There are also some tricks offered by Facebook help page:

1) Offers with free items or with discounts of at least 20% off usually attract more people.

2) Photos of people using a product often perform better than photos of a product by itself.

3) Create a sense of urgency. Give people some time to discover your offer and share it among friends. The ideal length of an offer is 7 days.

4) After you created an ad for your offer, pin it to the top of your Page to make it easier to notice.

However, nothing is better than organic engagement. Don’t forget to answer all questions in direct messages and comments, keep the conversation live by asking more questions. It’s really important because faster responses make customers happier, which leads to a bigger ROI.

Remember, social media is where your customers are. You are able to increase your engagement by simply being responsive, friendly and polite on social media.

How to get sales from social media in 2020?

3 strategies to make sales from social media

1. Strategy measurement is vital

The first step of making your posts sell is to define how you are going to measure whether your method works as desired or not. It may seem obvious, but – take a moment to think it through. Your posts may show off good numbers at the beginning but result in a gradual decline in sales later. The precise and unambiguous way of determining the post-to-sales ratio is something you should figure out for every case separately.

Of course, the success of your social media strategy is ultimately determined by a simple fact: you win if a target customer makes it to checkout. Social commerce is able to propose numerous ways of achieving such a goal, including unique content creation, two-way communication and other things you (most probably) already know about. It is natural to suggest that the most transparent way to measure a social commerce strategy’s effectiveness is money. By analyzing how many sales can you make while following a chosen path, you can truly realize its potential.

A sad truth, however, lies in the following fact: not everyone might be ready to shop at the blink of an eye as they see your product. Social commerce is still evolving and its image is still shaping in the representative customer’s mind. In simpler words, not everyone is on board yet: some people need their time to think through or to learn how to purchase with safety. Building a strong bond between two sides of the B2C sector takes time, but has all the chances to end up as a perfect collaboration in the future. Therefore, we need to be flexible in ways we measure our success.

Starting stable relationships with e-mails is a strategy that has already stood the test of time.

Anyone who has a thought to reach you in mind should be able to do it in a couple of clicks, and writing an email is the reaction that almost anyone is able to produce. Many clients might be willing to purchase a product, but not all of them could feel confident enough with social media. This is where emails truly shine: they are widely spread and highly accessible, they can be easily found once in one’s inbox, and all the necessary information and guidance can be provided there in a convenient and barely limited way. A single email already shows that you attracted a customer. In addition, you can guide your client further to your social media account or ecommerce website via email. Therefore, the number of captured emails can act as a success measurement unit with high efficiency.

Another example of a strategy measurement could be the completion of certain steps by the customer. Someone has not purchased your product, but is already registered at your website? Congratulations – an increase in your online sales is just around the corner! Listing oneself as a member of your territory shows genuine interest and willingness to perform further actions. Using this opportunity can be a lot more profitable than a single-purchase attention grabber. Continue the story of your business – and they will respond on the road.

2. Expand your network

Sharing is caring – and that includes the publicity of your products, too. Nobody can persuade new clients to experience your products better than their peers. The newest trends, such as influencers or community creation, are more than worth looking at. Their presence can make your posts sell with a sky-rocketing rate. It is simply natural to people to trust those whose opinion they long follow for or have common interests with. The statistics show that people tend to buy products that they have already seen several times. So never lose the chance to remind about your products. Not only do you expand your audience, but also get an opportunity to make a collaboration with experienced social media users. Those who can offer the attention of thousands are most likely to know their followers and be able to increase your social media engagement quickly.

In addition, expanding your presence at target-themed communities may pay off as another way of creating selling posts. Customers will be ready to consider your product options more willingly if they already have interest in such a topic. By introducing a proper image that outperforms your competitors, you – both! – engage in social media better and increase your sales.

3. Focus on cost-effective products

Social media is a developing sales platform, making customers eager to try out a new trend of purchasing. Yet few people agree to spend their money in a way they are not familiar with. The important point here would be to engage them in this journey in a light-weighting style: when a person has to consider all the pros and cons of a purchase because of the high price, it disregards all the joy of the immediate wish-granting. Therefore, it is logical to suggest that the lowest-cost products sell best on the social media platforms. This is proven with various market reports – such as recent eMarketer research on the relevant verticals for social commerce. Categories such as apparel, beauty and home décor are at the top of this list.

As a result, a strategic approach ensures your success in the ecommerce type of business. Look closely at items you put in the list ‘for sale’. Every number here must satisfy the following criteria – out of all your products, an item:

1) Must appeal to a wide audience

2) (Ideally) should be already proven to resonate with your clients

3) Should be one of the least expensive products of yours

Forming such a list is not an easy task. Still, no need to worry – setting an experiment may provide you with all the relevant information. There is no need to upload the entire catalogue of goods on social media. After several trying attempts the numbers will speak for themselves.

Still in doubt whether selling through social media is truly your thing? Then you may wish to take a look at the recent GlobalWebIndex study – it says that 21% of shoppers use social media for completing their purchases while still being a new and not fully explored trend! We expect this number to rise in 2020 – and it makes exactly now the best moment to engage in social media and ride the wave!

View the source: https://alidropship.com/engage-in-social-media/

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What Are The Benefits Of Advertising Online On These Popular Platforms?

Which is a benefit of advertising online? In this article, we’ll talk about why your business (be it a traditional one or an ecommerce store) needs digital marketing.

Any business wants to promote products or services in order to raise sales. Before the internet, companies had plenty of promotion channels such as TV, radio, billboards, magazines, cold calls, etc. Many of them stay effective even now.

But with the internet and ecommerce evolving, marketers develop new techniques and explore new promotion channels. So, which is a benefit of advertising online and what can different channels offer your business? In fact, there are at least several benefits!

Benefits of online marketing

1. You can pick a relevant target audience

If you compare traditional marketing vs. digital marketing, you will see that this is a huge benefit of advertising online.

For example, if a company advertises female clothing with a TV commercial, half of the audience are going to be men, i.e. people who are not necessarily interested in this product. Same goes for other demographics such as age, interests, profession, etc.

Digital marketing offers a lot more tools and methods to target specific audiences. It increases the conversion rate and cost efficiency of your marketing efforts.

2. Better analytics

Offline retailers have been trying to analyze their customers since long ago. Although many of these attempts were successful, they don’t beat the amount of information digital marketers gather.

Online analytics can tell you which ads brought particular potential customers (by analyzing traffic sources), how long site visitors stay on certain pages, what buttons they click, etc. In other words, online advertising also analyzes customer behavior, which makes your advertising efforts more effective as you gather more data.

3. Affordability

Another important benefit of advertising online is the fact that digital promotion is considerably cheaper than traditional channels. And it’s not about you getting to save a couple of bucks!

Since digital ads don’t require large budgets, even small businesses like dropshipping can enter markets and earn their share of profit to start growing.

4. Speed

Most traditional advertising methods require time. A TV commercial, a magazine ad, a billboard – often you need at least several weeks to get your ads running. But in online marketing, things happen much faster. For example, if you have all the required materials, you can start promoting products or services on Facebook within 24 hours.

Moreover, in online advertising, business owners can quickly change budgets, thus reacting almost immediately if necessary.

In addition to these general benefits of advertising online, various channels offer their own advantages. Let’s analyze them.

Which is a benefit of advertising online with Google Ads?

advertising online with Google Ads

1. Large audience

Advertising is always based on the law of large numbers. The more people see your ad the more conversions you get. This is why it’s important how many potential customers you can reach with a particular advertising channel.

Google processes over 3.5 billion search queries daily. Of course, most of them have little to do with your products, but the number is still impressive. Besides, one can also advertise on Google’s other platforms, namely YouTube and Gmail.

2. High relevance

All digital ads target people who are likely interested in a given product or service. Whenever you see a banner on a random site, there’s a chance it’s advertising something you have searched not long ago.

However, Google’s search ads are much more relevant for users because these ads show up as a response to users’ search queries. In other words, products are advertised to people who are looking for these products and online stores where they can buy them right now.

3. Pay per click

When you advertise online with Google Ads, you only pay for the number of clicks. So, if nobody clicks on your ads, you won’t have to pay.

This might be a minor benefit, but compare it to traditional marketing methods. For example, if you pay for a TV commercial, the price won’t change no matter how many people see the commercial, contact you and purchase your product.

4. Remarketing

Another benefit of advertising online with Google Ads is the fact that the platform provides remarketing tools. Since the percentage of site visitors who actually buy products is very small, businesses need to reconnect with those who left the site. Thus, remarketing can contribute the overall sales.

Which is a benefit of advertising online with Facebook?

1. Large audience (especially mobile)

Facebook has over 2.7 active users as of the second quarter of 2020. 79.2% of these users access Facebook only via mobile devices, which is extremely important for ecommerce businesses as more and more people interact with brands and shop by using smartphones.

2. Communicating with potential customers

Although today many social media are used as advertising platforms, their primary goal is communication. By creating business pages on Facebook, entrepreneurs can communicate with their target audiences to better understand their needs. Besides, it’s an opportunity to show everyone the human side of your business.

3. Accurate targeting

Facebook’s algorithms are quite good at targeting audiences who are likely to get interested in your products. You can also pick from a wide range of Facebook interests as well as use detailed analytics to improve your targeting.

Which is a benefit of advertising online with Pinterest?

advertising online with Pinterest

1. High purchase intent

Pinterest is a social media that focuses on sharing images. Since the platform’s users see a lot of visual information, they are more willing to buy things from Pinterest. 84% of Pinners use the platform to decide what to buy, which makes it a natural promotion channel.

So, for niches that use visual information actively, Pinterest can be a very attractive platform.

2. Pinners want to discover new brands

People often use Pinterest as a platform to search for new ideas, products and services. 75% of Pinners say they’re “very interested” in new products compared to 55% on other social media platforms.

3. Over 2 billion monthly searches

Since there are so many users interested in unbranded stuff, the number of monthly searches on Pinterest exceeds 2 billion. From this perspective, the platform can be used by businesses to drive traffic to their pages and convert visitors into active buyers.

Which is a benefit of advertising online with Twitter?

advertising online with Twitter

1. Pay per click

Just like Google Ads, Twitter only charges you for desired actions, i.e. only after a user subscribes to your account, engages with your tweet or installs your app, etc. This way you don’t have to worry about money being spent for nothing.

2. Affordability

The average cost per click on Twitter equals $0.38, which is lower than prices on other popular social media.

3. Accurate targeting

Unlike Facebook, Twitter allows advertisers to target audiences by keywords and hashtags, which increases the accuracy of your campaigns. One can also target people who recently saw or engaged with one of your tweets.

Which is a benefit of advertising online with AdRoll?

advertising online with AdRoll

1. Can run ads on social media

AdRoll is a marketing platform similar to Google Ads. However, unlike Google, it is capable of running ads on social networks such as Facebook and Instagram, thus benefiting from all their advantages.

2. Newcomer-friendly

While Google Ads is designed for entrepreneurs familiar with online advertising, AdRoll is more newcomer-friendly. The platform’s team can even help clients create ads for any campaign.

3. Great remarketing potential

One of AdRoll’s strong areas is remarketing. The platform is capable of collecting data and following users who visited your online store through a wide database of websites. It can also be used for retargeting email campaigns.

Which is a benefit of advertising online? As you can see, in addition to general advantages, different advertising channels and marketing platforms provide businesses with a huge variety of tools and audiences to suit your business should you decide to launch a dropshipping store.

View the source: https://alidropship.com/which-is-a-benefit-of-advertising-online-with-different-platforms/