When it comes to starting your online business, the first step is always the hardest. Fortunately, if you know how to use Google Trends, you can make it much easier to make up your mind and put your worries and fears to rest.
If not, this article is going to let you figure it out!
Why you should use Google Trends
What is necessary for your business success? Breakthrough marketing? Great customer service? Of course, but… Larry Page and Sergey Brin, the Google founders, know it better than anyone else. It’s being tuned in to people’s needs.
Let’s wind back the clock to the 1990s when the Internet was an untapped goldmine nobody knew how to exploit. What would you do then? Right, you should go and place your flag there. In other words, you’d need to take the Internet and make it useful for people.
So, companies like Yahoo and Excite were the pioneers that had a hand in it. They worked on organizing the Internet so that people could easily find whatever was necessary for them.
However, the approach those companies took was aimed at keeping users on their own websites as long as possible rather than providing them with the relevant content.
Thus, the algorithms their search engines used weren’t really efficient. The results people got were often a bit strange and kind of useless.
So, when a Stanford student Larry Page woke up at night due to a dream he had, he was destined to succeed. The dream gave him an idea for the search engine algorithm. It was based on examining the links between the websites – backlinks – so that people could get the most relevant search results.
Page called his algorithm PageRank. And in 1998 along with Sergey Brin, they launched a website that employed it – Google.
A fun fact: if you type “Google in 1998” in the search field and click on “Search”, Google will change its layout to the one it used in 1998.
Page and Brin’s search engine easily won hearts and minds of Internet users and swept Yahoo and the other competitors aside.
The reason is simple. Google is the number one website because it gives people what they really want.
Indeed, if you know people’s needs, you can easily make your dropshipping business thrive. This way, you could find the best ideas for your store, pick out the best items and so on. But… how?
Google provides people with the most relevant information, but how could online entrepreneurs read customer mind and find out their needs? Actually, the answer is in the question! If you need information – go to Google. There, you can find a special tool that is going to help you out. It’s called Google Trends. By using this tool, you can make a reasonable decision about the niche for your online store, find the most demanded products to sell and discover the necessary keywords to refine your SEO.
So, let’s figure out how to use Google Trends and make your success closer.
How to choose a niche with Google Trends
The right niche for your online store is one of the most essential things for your business future. It defines the product range of your online store, the audiences you should target, and many other crucial things. But what is more important, your profit depends on the niche you choose. If you make the wrong choice, you’ll have to wind down your store, find a new niche and do everything all over again.
Since dropshipping is not an expensive business to run, it’s not a big problem. Yet, who likes to spend their time and effort in vain?
So, what’s the solution? You should go to Google Trends. This way, you can make sure that you won’t spit in the wind while choosing your niche. Let’s say you want to start an online store that is focused on art materials. You go to Google Trends and type in the search field “art materials”.
The result you see shows that it’s been a pretty stable and demanded niche for the last 12 months, with only minor falls in interest. If you want to see the bigger picture, you should zoom out and change the span from 12 months to 5 years or to the period from 2004 to the present day.
Now, you can see that the graph has its ups and downs. That means that this niche has its seasonal surges and dips in demand. So, you should be ready for this. The graph you see covers the whole world. And it can be enough for you to win customers from the USA, or Australia, or Spain, etc.
Use Google Trends to zero in on the United States, Canada, Brazil, or whatever country you’re planning to target. Compare the results and decide which market to focus on.
So, art materials could be a good option to choose for your niche. However, you may have some other ideas for your future store. Let’s say, it’s sportswear.
Which one is better?
Google Trends can easily give you the answer. Just type “sportswear” in the compare field on your right and hit “Enter” button.
Now, it’s as clear as day that sportswear is more trending in the USA. You can even see that it outperforms art materials in every state if you scroll down a bit.
But… does it mean that you should choose sportswear over art materials?
If you decide to sell sport clothing, you’re going to come up against Nike, Adidas and other famous brands. Whereas you won’t face such competition if you choose art materials.
So, when looking for a suitable niche, you need to bear in mind such a thing as the presence of powerful rivals. It could be tricky to beat them.
Let’s say, you’ve decided to open up an online store dedicated to cosplay. What products may do the trick?
Obviously, it must be the costumes people like dressing up in. And Google Trends can easily give you a clue on it.
When researching your niche potential, you should scroll down a bit to “Related queries”.
There, you can find what cosplayers have been looking for so far. Click on “fortnite cosplay”, for example.
So, you see that this query reached the peak of its popularity in September 2018. Since then, the interest has been going down with some small seasonal surges in demand.
This graph casts some doubt on the prospects of this product.
But, if you go through the other related queries and click on “nezuko cosplay”, you’ll see a way more promising picture.
You can add this type of products to your store without a shadow of doubt.
How Google Trends can help you improve your SEO
When you know what niche to choose and what products to add, it’s not difficult to find them.
You go to AliExpress and look for the items you need. Then, thanks to AliDropship plugin, you just press “Import” button and it’s in the bag.
However, after importing the necessary products to your store, you should work on your product pages. If you leave them as they are on AliExpress, customers are unlikely to come across them while exploring Google. Besides, it will look weird and put off your potential buyers.
If you’ve chosen handbags as a product for your store, just write it in Google Trends search field and go to “Related queries”. There, you can see what people type when searching for handbags.
Change “Rising” to “Top” like in the picture below and you’ll get the possible keywords you should work into the titles and descriptions of your products.
How Google Trends can help identify seasonal trends
When it comes to promoting your online business, most marketing specialists plan out their content plan well in advance. With Google Trends, you can plan out your content calendar and find the most popular keywords for certain time periods throughout the year.
Knowing upcoming trends can help you produce the most effective content plan that connects with the most highly searched topics during the most desired times of the year, such as the holidays. This will be a key aspect that will help your promotional campaign succeed during the right calendar window.
Once you’ve discovered the existing trends that relate to your niche, the next step is to create a marketing plan around those trends. This means optimizing your online store, promotional materials, social media, SEO, etc. according to those trends.
Use Google Trends to avoid temporarily popular keywords
Ecommerce entrepreneurs can face an often appearing dilemma: using words that are popular for a brief period of time. Using Google Trends, you can easily avoid this common mistake in a few simple steps.
Google Trends lift sidebar shows a “Year in searches” tab where you can search for the topic’s search interest within a specific time period. To find out if the word is popular momentarily or is a clear trend, set the time period to 12 months.
By setting this specific time period, you’ll be able to easily see certain spikes on the Google Trends graphic.
A great example is “fidget spinners”. The toy became popular in 2017, and by the end of the year, it quickly faded away. On the Google trends graphic, you can clearly see the time when it was at the peak of popularity.
If you want your online business to flourish, the connection between you and your customers is a must. Now, when you know how to use Google Trends, you can find out their needs and make a great leap forward in achieving success.
If you want thousands of people to find your dropshipping store and to place their orders, then, you need to make it easy for search engines to locate this site and show it to the Internet users who are looking for something similar.
The higher your webstore positions are, the sooner the users will see your webstore on the search engine results page – and who, indeed, would click on the 7th or 9th Google page while looking for something? (Only a student writing a thesis, perhaps, but that’s a whole different story).
So, as a dropshipping store owner, you have a very clear goal: to achieve the best possible result for your main store keyword. Let’s see if you have already taken all the necessary steps – our eCommerce SEO checklist will help you out with this.
Ecommerce SEO Checklist: are my keywords figured out?
Keywords are the basis, the foundation, the most crucial part of your search engine optimization strategy.
If your keywords are chosen correctly, you won’t have troubles attracting the desired audience to your store. It means that the understanding of your main and related keywords is the first step towards optimising your store for search engines.
#1 I know what’s my target keyword
The target keyword is the absolutely main keyword that will be used on every page of your store in its original or modified form. Most likely, you will further transform it and add 2-3 more words to it: this way, the target keyword will be a part of all the supportive longer keywords that are typically used for category pages and product pages.
To identify your target keyword, imagine that you need to explain your store product in 3-4 words: it will be a starting point for you.
For example, let’s suppose you’re a fan of outer space, and you decided to build your dropshipping store around this specific niche.
For a start, let’s try the following keyword: space room decor. To find out if it’s a good choice, we will use Google keyword planner.
As you can see on the screenshot above, my account isn’t active (which means it has 0 money on it and can’t yet be used to run paid ads), but anyway, it still works, and I can view the essential statistical data through it. In other words, you can simply register here as a private individual and skip all the fields that ask you to provide billing/company information. It will be enough to get access to the stats for your keywords research.
But what do we see? The planner doesn’t show any relevant keywords at all!
If you get a similar poor result, don’t worry. Take a look at the ‘Location’ and ‘Language’’ sections. In my example, the country is Vietnam, and the language is Vietnamese – but the language of the ‘space room decor’ phrase is English! No wonder the system can’t detect anything suitable.
To get correct results, specify the target country and set the necessary language – surely, it should match the language of your keyword.
This time, I’ve tried the United States and the English language: as you can see on the screenshot below, the range of results immediately got much wider.
But, the results table still isn’t perfect. By default, the system shows the keywords by relevance, but it’s much more convenient to sort them by average monthly searches.
This way, you will easily pick the keywords with the most favorable number of searches: if you want to succeed and be competitive, it’s better to concentrate on the keywords with 1K-10K monthly searches.
Let’s pick the ‘space room decor’ keyword: it describes the main store idea, and it’s easy to transform it and complement with other words, so, it will be possible to use it across the webstore. Plus, it has 100-1K monthly searches, which means this niche is quite specific, but at the same time, not really narrow – this way, you will deal with competition just fine.
Seems like the main target keyword is finally found!
#2. I know what are my additional keywords
One keyword is not enough – it’s necessary to have a bunch of related phrases because they will be required to make other in-store amendments:
To come up with enough ideas for additional keywords, feel free to use the following strategies:
Look through the ideas suggested by the system
As you have already noticed, Google Keyword planner shows you a pretty impressive list of the keywords that are somehow related to your initial query, so check the suggestions that have an appropriate number of average monthly searches, and pick the ones that might be useful for your store.
If you don’t think you’ve generated enough additional options, try SEMRush service: it also shows a range of keywords related to the initial search query.
By the way, this awesome service also shows the websites that Internet users see when they search for this exact words combination.
In other words, you see your main and direct competitors – surely, it gives you the opportunity to research them and to do better 🙂
Think of synonyms and related objects/concepts
If you’re considering outer space to be the main store idea, you can try experimenting with related notions such as galaxy, universe, moon, planets, Milky Way, etc. Try different combinations and check them all for relevance and competitiveness – this is how you will find out whether you really can use these new word combinations as your supporting keywords.
Use Google Autocomplete function
If you can’t come up with any clever ideas of a good synonym, try searching the main word in Google and look at what this search engine can offer you. Maybe, you will stumble upon an idea that you have never considered before.
Here is another thing that is absolutely great about these Google suggestions: if they are shown automatically, the system already knows these concepts are related. So, chances are, Google will scan and rank your website in a more favorable way.
Use Google Related search field
Here is yet another way to use Google search for your benefit. On the bottom of the first search results page, you typically see something like this:
It means that people looking for outer space decor ideas also make these exact search queries, and do this commonly. In other words, Internet users type these word combinations in the Google search bar quite often, and that’s exactly what you need! By exploring this page section, you both get an idea of typically demanded products and get the opportunity to narrow down your keyword – which, obviously, makes it more specific and therefore, more likely to convert better.
Use AliExpress autocomplete function
Most likely, you will be using AliExpress to find suppliers and identify the best products for your dropshipping store. Surely, it is a good idea to check what exactly is offered by the sellers on the platform.
As you can see from the screenshot above, quick research of AliExpress products gives you a range of ideas not only about the existing items and possible product categories, but favorable keywords as well.
Okay, so, at this point, you have one main and super important keyword that will be featured practically everywhere, and about 10-12 supporting keywords that are also related to your business niche. Now, it’s time to put them into practice!
#3. My store structure matches my keywords
You weren’t researching all these keywords just for fun, right?
Your task now is to create a logically organized webstore structure. If the pages are arranged wisely, it is much easier for search engines to scan the website and assign a higher ranking to it.
Roughly speaking, you need to plan the hierarchy of the pages depending on their keywords:
Homepage is built around the main keyword
Every category page contains a related keyword that suits this particular category
Every single product page uses an even more narrow keyword that fits this exact item perfectly
The logic behind this hierarchy is simple: first, your store visitor (or the search engine scanning your website) sees a page that is based on the most searched and most demanded word combination. Then, as your guests go further and browse more and more pages, they see subcategories that have much more specific keywords (the ones that are not searched on a too frequent basis), and eventually, they come across product pages which, typically, have the keywords with the lowest amount of searches.
#4. I don’t use keywords too often
The next point in our eCommerce SEO checklist is related to being careful with how often you use a certain keyword.
It’s totally Ok to use various keywords to improve SEO for eCommerce websites. After all, you want your online store to rank as high as possible with as many keywords as you can. But what is not Ok is to use too many keywords.
This phenomenon is called “keyword stuffing”. Simply put, it’s when you use one and the same keyword again and again on the same page. One can say a page is “stuffed” with a keyword if:
The phrase is repeated again and again when there’s no need to do it;
The keywords used are not related to the topic of the page;
The keywords are used out of context;
The author inserted blocks of the same keywords.
A few years ago, such an approach would actually work pretty well. But nowadays search engines understand that you’re trying to take the easy route to promote website pages. That is to optimize pages without filing them with valuable content but stuffing them with keywords instead. And it can actually kill your previous SEO efforts!
Ecommerce SEO Checklist: is my store convenient for visitors?
Now, search engines are more or less ‘happy’ with your store, and this fact increases your chances to achieve higher positions in Google. But, apart from machines, there are also real people who visit, navigate, and use your store!
Your next step is to make sure that your store visitors are satisfied with the user experience, and SEO plays a huge role in it.
#5. It’s easy to navigate my site
If your store visitor can’t understand which page to view and what button to click, you won’t see this person making a purchase for you – a confusing store structure is one of the most common dropshipping mistakes. This is why it is crucial to make sure that:
The categories are arranged and filled in a logical general-to-specific order
As a rule, you start with a broad category, and fill it with more narrow subcategories. Ideally, you should put them in a decreasing order: each new subcategory is more narrow than its ‘parent’ category.
The names of categories and subcategories match the content of these pages
For example, it’s not a good idea to name your category ‘Outer Space Beddings’ if it contains pillow cases, bed sheets, blanket covers, curtains, and towels – it’s better to write ‘textiles’ instead of ‘beddings’.
All the pages are linked to one another whenever possible
When 2 pages are interlinked, it gives both of them a chance to slightly improve their rankings. Plus, it allows your store visitor to easily go from one page to other ones.
#6. I have improved the site speed
If it takes your store, let’s say, 10-15 seconds to load, this is not only really annoying for your website visitor – it is also bad for the amount of the orders placed, and unfavorable for SEO. The following steps can be taken to improve the situation:
Check the current loading speed
Services like SEO SiteCheckup let you run site loading speed tests for free. With their help, you can find out how long an average user has to wait until your website loads completely.
Switch to a better hosting
If your webstore doesn’t respond as quickly as you’d like, start the improvements with the hosting change. A good hosting solution is powerful enough to process and allow all the operations taking place on your website.
Reduce image sizes
Consider this: does it make any sense to upload a 1600×1200 picture on your website if you know for sure you’ll display it as an 800×600 one?
If you need large pictures to showcase tiny product details, go for them. At the same time, don’t forget to resize the more ‘basic’ pics that don’t contain super small elements. It might be a good idea to choose a unified image size and stick to it while editing in-store pictures.
#7. I have optimized videos and images
It’s not difficult to guess that users today perceive visual information much better than texts and numbers. Therefore, it’s really a good idea to use videos and images on a website, and it’s a must for an eCommerce site with dozens of products to showcase.
What you may not know is that search engines see videos and images too. And that’s the next point in our eCommerce SEO checklist.
When optimizing videos and images, pay attention to the following.
Name files properly
You may think that it doesn’t really matter how you name a file as long as it works properly of the page. So, it’s Ok to name it 0123.jpg, for example. Well, that’s wrong!
Whenever you upload a file, you do so along with its name. And search engines actually see it. Therefore, we recommend naming them in a way that describes what’s in the picture or on the video.
Write ALT texts
All videos and images have ALT features – short texts that describe what’s there. These texts can be read by both users and search engines. If written properly, there’s a chance your product image, for example, will show up in someone’s search results.
When writing an ALT text, try describing what you see. For example, you can write: “An image of a red and green Christmas-themed sweater with a reindeer on the front side”.
Compress files as much as possible
I’ve already mentioned this in the previous section of our eCommerce SEO checklist. You should improve your site’s speed as much as possible, which is why you should compress all files including videos and images. Just make sure their quality doesn’t drop too much. Remember, they should look on the screen, and there’s no point improving the speed if the quality of the images will scare away potential customers.
Ecommerce SEO Checklist: are my store elements SEO-friendly?
When it comes to optimizing separate pages, surely, there are some universal rules for all of them. Whichever page you’re improving, you will definitely take several identical steps:
Set the focus keyword
Include the keyword in the page URL
Make sure that the keyword is also mentioned in the page title
Write a long meta description (up to 320 characters) that contains the same keyword
Make sure that there is at least 1 subheading on the page that uses the same keyword
Make sure that only one subheading on a page is marked as H1 (the most important subheading type) and also contains the page keyword
Take a look at the example screenshot below.
This is the section that you typically see at the bottom of every page of your store when you are logged in.
Here, you start with specifying the focus keyword: write the phrase you’ve chosen for this page.
Then, click the ‘Edit snippet’ button to change the page URL, Title, and Meta description.
Make sure that all the elements contain the keyword you have set for this page, save your progress, and don’t forget to check the ‘Analysis’ section: it gives you hints on the ways to improve the page further.
These steps are necessary for any and every page on your website – still, some pages require very special treatment and some additional efforts. Let’s go through them!
#8. I have optimized the Home Page
Different SEO gurus have varying opinions on home page optimization. Still, we can recommend taking these 2 actions:
In your focus keyword for the home page, write the maint target keyword AND your brand/store name – divide them with a comma
While writing texts for this page, make sure they are valuable for your store visitor: explain who you are, what you sell, and how your buyer will benefit from you. The example on the banner below will give you a general idea.
#9. I have optimized Category pages
Category pages are built around more specific keywords – so, don’t forget to make them featured in the on-page text and subheadings!
The example below is not a really good one (the text should be much longer), but still, it gives you a general idea of what you should do.
Ideally, you should create a text containing at least 300 words, but the more the better. If the category contains different sub-categories of products, it’s a good opportunity to use a number of additional keywords. This is how you can cover more potential search queries that will lead users to this page.
On top of that, such texts let you show your expertise in this particular field of knowledge. If possible, don’t simply tell site visitors what kind of products they can find here, how long delivery will take, and so on.
Use this opportunity to tell something important to people interested in these products. If the category page contains home improvement tools, tell visitors how to use them (in general of course). If you sell pet feeders, explain what types there are and what pros and cons each of them has.
You don’t have to go into detail, but it’s a good idea to provide valuable information for potential buyers who may lack knowledge in this particular area.
#10. I have optimized Product pages
Typically, a product page is a place that influences buying decisions most heavily.
Plus, it is also the page with the most specific and narrowly targeted keywords that are likely to show the best conversion rate among all the other page types.
Here you want to share as many details as possible. On the one hand, this is where customers want to see all the specifications: size, color, weight, materials the item is made of, etc. Don’t forget to use the measurement system used in the country of your target audience. If you sell to the US, use feet, inches, etc. Selling to Europe, use meters, kilograms, etc.
If possible, describe the benefits of using the product. While the specifications can be considered as the product’s features, benefits must tell a potential buyer about how his or her life will improve after purchasing the item.
And don’t be afraid to insert a promotional text before the specifications, especially if you sell a product with purely emotional value and no useful features.
#11. I have optimized my internal site search
Imagine a person visits your website looking for a product. He/she gets to a product page but doesn’t really like this particular item. The visitor wants to take a look at similar goods on your site and goes to the search bar. And doesn’t find anything, which makes them leave immediately.
The problem is you did have the item that the visitor was looking for, except they couldn’t find it because you didn’t optimize your internal site search properly.
About 30% of eCommerce customers use internal site search. Moreover, such visitors are 2-3 times more likely to convert. So, taking good care of this part of your website is very important.
When people search for something, they often misspell or use synonyms or abbreviations. Keep that in mind when optimizing your internal search. A good idea is to use Google Analytics to understand what keywords site visitors use. But it’ll take time before you can gather this kind of statistic.
Alternatively, you can come up with your own ideas before launching your dropshipping store.
#12. I have resolved 404 errors and warnings
Another important thing in our eCommerce SEO checklist is to make sure your site won’t show error messages to visitors – especially 404 messages.
404 error means the site page doesn’t exist anymore. I’m sure you’ve seen such pages before. I’m also pretty sure it wasn’t a good experience. After all, if something is missing on a website, there’s definitely something wrong with it.
Any kind of error message will most likely arouse mistrust, which will lead to profit losses. So, it’s important to resolve these issues.
404 errors can occur for a number of reasons:
After changing the permalink of one of your pages;
After removing content from your webstore;
A brokent or incorrect link that leads to another websote.
The easiest way to fix it (and never show this message to site visitors) is to use a 301 redirect. This type of redirect means that a page “moved permanently” to another place and is recommended for SEO.
Whenever a user or search engine tries to open a certain URL, the 301 will automatically redirect them to a new URL.
Now, as you completed this eCommerce SEO checklist, you know how to make sure that your dropshipping store is perfectly optimized to attract tons of buyers and generate impressive profits. Take the action and benefit from the long-term results!
How do I find site visitors? How do I drive real free traffic to my website? Here are the most efficient free traffic sources you can use for the benefit of your business! Look through this list and choose the options that suit your personal skills the most.
It’s not a secret at all: the more people you attract to your store, the more orders you’ll receive, and the higher profits you’ll get. Obviously, it works best when your store is optimized to help you enjoy the highest conversion rate possible.
However, the real secret is how to generate traffic. Where to find the most efficient traffic sources, and how to make sure they don’t cost you too much?
Are you anxious to know how to get free traffic to your website? From this article, you’ll learn 23 types of free traffic sources that can be highly beneficial for your business. Moreover, you will be able to choose the channels that suit your own personal preferences and strengths!
Best free traffic sources for entrepreneurs who like writing
If you don’t mind producing a significant amount of texts, you can easily turn this writing hobby into cash! There are multiple ways to do it.
1. Write blog posts
An entertaining and engaging blog post is a valuable piece of quality content. What’s especially great, you can use it for several purposes.
First of all, it either gives useful pieces of information or simply provides the readers with something interesting to consider. Therefore, it increases the chances of someone stumbling upon your blog during web surfing. If this person gets curious about your blog contents, he/she will also take a look at your store offers. Isn’t that exactly what you want?
Besides, if you have a good article on your blog, you can share it on your social media accounts. This way, you will reach a large audience of potential buyers (and make sure that hundreds of people read your awesome article). :))
Does your post share some valuable product-related or niche-related pieces of knowledge? For example, if you’re describing different methods of watering plants and explain how to choose the most appropriate one. In this case, the article is likely to get reposted in industry-specific communities – and that’s exactly the place where your potential buyers hang out!
So, creating valuable blog content can efficiently drive traffic to your web store.
If you write quality content for your blog regularly, do quick Google search from time to time. The goal is to find out whether someone has reposted your article(s) and check whether your store is mentioned in the credits.
2. Write on influential platforms
If you have something valuable to share with your audience (and most likely, you have – you really know a lot about the niche you’ve chosen, right?), it might be a good idea to reach an even wider audience through platforms like Medium.com.
This would require you to have advanced writing skills, but the result would be totally worth it. You will establish yourself as an expert in the field, and your business will gain significant exposure. If you want to improve your brand image and boost your sales at the same time, this is one of the best strategies to try.
Don’t forget to share everything you’ve written through external platforms. Make social media posts and short entries in your own in-store blog to notify your followers about this new masterpiece you’ve created.
3. Go on forums to get targeted website traffic
You don’t really need to be a super proficient writer in order to share your thoughts and tips on a niche forum. However, it’s crucial to be attentive. Every forum has its own rules that oblige the contributors to follow certain regulations.
If you want to get guaranteed web traffic from your forum posting, it’s first of all necessary to learn what exactly you can and can’t write in this particular community.
Then, it’s important to share valuable pieces of advice. The more helpful you are to people, the quicker you will gain recognition, and the sooner you will become a reputable forum member. Obviously, it will inspire more trust in your business offers and drive traffic to your site!
Add your store link to your forum signature (if it is allowed on this portal). Every time you post a reply or comment, you will show forum readers your website address and lure them into visiting it.
4. Answer questions on Quora
The Quora portal is considered to be one of the best places to generate a healthy amount of traffic.
On this platform, users post their questions of interest, and various experts (both certified specialists and simply experienced people with no professional background) give their answers and share their opinions on the subject.
As you can guess, the people who leave their questions there are highly motivated to find the solution for their query – this is why it’s really easy to convert them into buyers and loyal customers (in case your store can really help with their requests!).
Look at the most popular questions and answer the ones that are somehow related to your store niche or to your area of professional expertise. Sometimes, it takes some inventiveness to think of an honest and helpful answer that will match your own interests as well!
5. Post on Reddit
This is also a great way to generate high quality traffic, but for an inexperienced writer, Reddit might seem to be quite a challenging destination.
Reddit is famous for its demanding community. You can’t just go there and start posting your site links and ads without getting blocked instantly. At the same time, the portal sees growing popularity and attracts an impressive amount of readers every day, which makes it the perfect destination for entrepreneurs looking for a steady traffic source.
If you want to make good use of Reddit’s traffic potential, start with finding suitable threads, and help the posters with the power of your knowledge. As soon as you reach the necessary level of credibility, you can write your own posts that don’t directly promote your store or products.
6. Send emails
Email marketing can also be a great source of traffic for business. An engaging email with a catchy subject line is a good way to remind clients about your business and motivate the addressee to take a look at your site once again.
In order not to scare away your readers or make them unsubscribe, be creative in your email marketing efforts. Use and rotate different types of letters. Mix product updates with sales announcements, notifications about the newest blog articles, special offers for the subscribers, etc.
7. Write an e-book
If you have something super valuable to share with your audience and can produce a long, coherent, well-structured and logically organized text, an e-book is a thing that can bring you fame, glory, and money.
An e-book is an outstanding traffic generating tool: you don’t spend anything on the book production, and you can easily distribute it across the Web, so you attract new readers, store visitors and buyers with no extra costs.
E-books give you targeted traffic. The person who got your book is already interested in your knowledge and experience. So, it’s much easier for you to convert him/her into an actual buyer.
Free traffic sources for entrepreneurs who like SEO
Some people don’t even want to go deep into the search algorithms: they prefer staying away from the intricacies of search engine optimization. For others, it’s a complicated yet efficient tool (and one of the best website traffic generators) that defines the web store’s prosperity in the long-term period.
If you don’t mind researches and analytical work, this is what you can do to get free traffic from SEO.
You can either simply list the features and peculiarities of each particular product, or, if you’re interested in creating an SEO-friendly description, it’s possible to enrich your texts with relevant long-tail keywords to drive organic traffic to your website.
You will increase your chances of attracting random Web surfers to your store if you include niche-related or product-specific keywords into the description of every product in your store.
9. Optimize images
When dropshipping store owners automatically import products from AliExpress along with all their descriptions, titles, reviews and other details, they obviously grab all the pictures as well.
On the one hand, it’s super convenient: everything gets uploaded at once, and the store owner doesn’t have to make any extra efforts.
On the other hand, there’s always room for growth in terms of SEO. When you take a picture directly from AliExpress, it commonly has a super weird name, lacks alt tags, and has an inappropriate size.
Make sure that the picture file name contains the relevant keyword, the image has a suitable alt tag, and the picture size isn’t too big (otherwise, the page containing this picture will be loading for ages).
10. Revise and update blog posts
If you run a blog in your web store, make a tiny checklist for all the important elements that are the must-haves for every article (keyword-rich headings, links to other pages on your site, bullet lists, synonyms to the chosen keywords, etc.). Look at each article critically, and make the necessary improvements according to your checklist.
Update every article at least once a year. Change the year if it’s mentioned in the text, and rewrite factual information if it gets irrelevant. In terms of SEO (and common sense), outdated articles can’t be free traffic sources.
11. Encourage comments
It is a good idea to motivate your blog readers on discussing every entry and sharing their own thoughts and ideas in the comments section.
The more people comment on your articles, the more likely they are to provide some additional insights, and this is obviously great because a bigger amount of Internet surfers will see this particular comment (and this exact article, and this specific web store) on their search engine results page.
At the end of every article, ask an interesting question that would make the readers write their guesses and opinions.
12. Leave your own comments
Go through industry-related blogs and comment on the articles that are somehow related to your store niche or to your area of professional expertise. Many blogs allow the commenters to provide their own site links, and, in terms of SEO, it’s a winning strategy because it makes you much more visible on Google.
Your comments should be informative and valuable. One-word entries like ‘awesome’ or ‘Agree’ are likely to be considered spammy and deleted. Besides, they contribute nothing to your professional image and reputation.
13. Post on classified ads websites
Every country has its own range of classified ads websites: these sites allow users to post their advertisements for free, and they are commonly considered to be a good-working tool for increasing your website traffic.
If your advertisement contains relevant keywords and meets this particular platform’s requirements, you are likely to make the viewers interested. As you can guess, these people are already highly motivated to make a purchase because they are browsing this particular classified ads website.
Don’t limit yourself with one advertisement placed on one site: create a range of slightly different ads and post them in various categories on several classified ads sites.
Best free traffic sources for entrepreneurs who like videos
If you enjoy creating videos and have the necessary resources to make them on a regular basis, don’t miss out on the opportunity to use them to get free targeted website traffic in any niche! Here are the steps you can take.
14. Create a YouTube channel
Curiously enough, people use YouTube for a variety of purposes: to pass the time (obviously), to search for valuable pieces of information, to share their achievements and creative works, etc.
So, a YouTube channel that posts highly informative videos along with entertaining ones can attract massive attention of the platform users. It means you can heavily benefit from it!
Pay special attention to the contents of your videos. If they are not perfect from the technical/visual point of view, but explain or describe something interesting or important, they can still see a positive response from the viewers.
15. Follow related channels
Clearly, this is a super simple strategy, but it doesn’t mean it’s inefficient!
All you need to do is find YouTube channels that are in some way related to the products you’re selling in your store or to the whole business niche.
The more ‘visible’ and active you become in this specific professional area, the more likely you get to attract attention to your own channel. Recognition is the key to building a strong business brand. Surely, it’s instrumental in attracting more people to your store.
Make sure that your own account looks reliable and makes it clear who you are and what your business is all about. Check if you have your store links featured in the ‘About’ section and pay attention to your videos’ descriptions.
16. Leave valuable comments
Every time you discover a visually appealing, helpful, or emotional video that is dedicated to some of the issues you’re solving with your business, use the comments field to thank the author for the incredible job and to share your personal opinion on the subject.
Don’t leave a comment just for the sake of commenting. Your goal is to become a prominent figure in this specific area of knowledge. When you leave a comment under a popular/informative video, you easily reach a part of this channel’s audience, so you need to be polite and professional in your writings.
17. Place your videos on other platforms
Why limit yourself with YouTube? There are lots of alternative platforms that can also attract hundreds of viewers (and potential buyers).
Depending on the specific features of your products and the dropshipping niche in general, Dailymotion, Vimeo, and even 9GAG TV can turn out to be wonderful places to share your videos.
Don’t forget to share your videos on social networks as well! If you want to show them on Facebook, it’s better to upload them on the platform directly, and not just share a link from some external source.
Free traffic sources for social media fans
The purpose of social media platforms is to help people easily talk to each other and to stay connected. So, in terms of distributing information and raising awareness about this or that thing, social media are irreplaceable and super valuable. This is what you can do with them in order to get more store traffic for free.
18. Create a social media account – one of the best free traffic sources in 2022
A Facebook group, an Instagram/Twitter/Pinterest account, or a page on any other popular social network is essential not only for your social proof, but for your brand recognition and business exposure as well. It increases your website visibility in terms of SEO, helps you reach a wide audience of potential buyers, makes it easier to talk to future customers, and serves as a convenient platform for demonstrating your store offers.
Ready to start inviting Internet users to view/follow your social media account? Make sure this page features all the necessary contact details and already has several engaging posts.
19. Update content regularly
To keep your viewers and followers interested, you need to post something consistently. Your goal is to make high quality posts. Ideally, they should encourage your readers to discuss your entries, to visit your store, and eventually, to make a purchase.
Experiment with interactive posts. Polls, votes, contests, etc. are the activities that make followers involved in the ‘life’ of your page. These are real traffic magnets!
20. Transform content types
Out of ideas what to post? Look at the types of content you already have, and try turning it into something different. For example, you can turn a short article into an infographic picture. Or turn a product features text into a simple video, etc.
First of all, it will give you the opportunity to grab the attention of the people who overlooked the initial post. Because of their perception traits, users don’t always notice the things we want them to see. Some people ignore long texts, others pay no attention to videos, someone just scrolls down pictures, etc.
Plus, repurposing your content, you can post it on social media that weren’t suitable for it before. For example, you can’t post a text entry on Pinterest. Instead, you can convert it into a picture and easily reach a new target audience.
Are you repurposing a piece of content in order to place this new post on some specific social network? Learn the technical requirements of the allowed text length, video duration, images size and resolution, etc.
Free traffic sources for sociable and extroverted entrepreneurs
For some people, it’s super easy to talk to strangers and become friends with them; for others, it’s a nightmare.
Don’t see any difficulties in starting and maintaining a conversation with someone you don’t know? Use this personal trait for the benefit of your business!
21. Cross promotion
Simply speaking, you find a blog/store that operates in the same niche as yours and contact the owner. You suggest that you two mention each other in one another’s social media posts in order to increase your audience coverage.
In other words, this is something similar to the Instagram shoutouts strategy – the only exception is that none of you is doing it for money.
Remember that in this case, this person is your partner, and not the competitor! Both of you are benefitting from this collaboration, so being nice is the key to a fruitful partnership. Discuss the details of the posting politely and come to an agreement together.
If you don’t feel confident enough, start with a cross posting strategy. Repost some of this account’s entries and ask the owners to do the same for you in return. Don’t forget to mention the author of the original post!
22. Guest posting
This is the next step in your long-term friendship with the partner account you’ve chosen.
Offer your partner to write an article for his/her blog and ask to mention your website/business name. Everybody needs good content, which is why they are likely to agree. So, do your best and don’t let them down! Remember that lots of new potential buyers will see your guest article, and its quality will influence their buying decisions.
Alternatively, you can do it the other way round. Ask the partner to write an article for you, and post it with all the due credits. You’ll get great engaging content, and your partner will get increased media coverage.
23. Guest featuring
There are lots of types of collaboration you can try. Filming a part for your partner’s video? Sure! Giving an interview for the industry experts roundup? Great idea! Contributing to a prize fund of a contest you’re holding together? Why not!
Don’t forget to make sure you’re featured in the list of sponsors/guest stars/co-authors!
As you can see, the more you think about it, the more tools and tricks you can come up with!
Inventive entrepreneurs create dozens of ways to reach new, untapped free traffic sources. Have you tried any in your own online store?
Most likely, you saw numerous guides on SEO for eCommerce websites. Most likely, they look like rocket science for you. All new product and category pages in your online store should be SEO optimized according to these rules and guides – so stay tuned! So, you can’t leave this area unattended. Believe us, you can easily optimize your eCommerce website with your bare hands!
In this article, we will explain difficult things in simple words so that you won’t struggle with eCommerce search engine optimization anymore.
Why is SEO important for your eCommerce website?
SEO, or search engine optimization, is vital for an eCommerce business. The key to the success of your store is the customers: the more visitors you attract to the site, the more purchases they will make, and the bigger profit you will get.
So the question is how can Internet users locate your web store?
But still, what do you do when you need to find something online? You look it up in Google! You look through several pages that are shown first, and you rarely even go to the second page, much less the third and further pages.
Therefore, as a store owner, you need to put your website as high on the search engine results page as possible. What can you do to make it happen?
SEO for eCommerce websites at the preparatory stage
Ideally, your SEO efforts should start the exact moment you decided to launch an eCommerce business.
As you probably remember, we have already covered this aspect before. In short, you need to make sure that the niche itself will be good for SEO. It is one of the most important aspects of choosing a niche for an eCommerce business because it lays at the foundation of everything you will do further.
If the niche itself has limited potential in terms of SEO, you will have a really hard time trying to make your store popular. So research our guide on SEO for eCommerce websites carefully before picking a niche!
Technical SEO checklist for the preparatory stage:
Make sure your website has an SSL Certificate and you’re using high-quality hosting from a trusted provider. If your store is powered by AliDropship hosting, you’ve got it covered already!
Check if your website has robots.txt and sitemap.xml. If it doesn’t, generate these elements with the help of the plugin (Google XML Sitemaps) or manually.
Pick a reliable CMS (content management system) and a proper store theme optimized for both desktop and mobile devices. The store theme will define the website working speed, and therefore, user experience and your store position on Google. For your convenience, all AliDropship themes are mobile-friendly and user-oriented, which makes them a great choice for dropshipping store owners. If you need to check the speed of a ready website, feel free to use the PageSpeed Insights service.
Make sure that while your website is under development, it’s not available for search engines indexing. To do this on WordPress, you simply need to put a tick here: Settings->Reading->Search Engine Visibility. Don’t forget to remove it to make your store visible to search engines when it’s ready!
Check what your 404 page looks like.
Ecommerce SEO at the development stage of your website
Similarly, you need to start thinking about eCommerce SEO at the very first stages of designing and developing your website.
The reason is the better your website is structured and organized the easier it is for search engines to scan it. If you put your category pages and product pages too far away from the home page, it will:
Disorient search engines – they won’t be able to reach and scan these well-hidden pages, so you won’t get as high rankings as you could have;
Make your store visitors frustrated – normally, it should take clients not more than 3 clicks to reach any product page from the main page.
It means that the first step in developing your future dropshipping store is thinking out its structure. Your eCommerce website needs to be organized logically, clearly and quite simply. And to achieve that, you need to start with choosing the most relevant keywords.
SEO for eCommerce websites: choosing keywords
Why would you need to start with keywords?
Well, because you will use them to create and name product categories.
Most likely, you already have one or two most relevant keywords at this point – you generated them while you evaluated the SEO potential of your niche.
Obviously, 1-2 keywords are not enough. You will need much more of them to:
Make a logical structure for your eCommerce site;
Select products and product categories that are the most favorable for SEO;
Pick good names for every category.
So where can you get enough ideas for keywords?
Go to Wikipedia. Quite surprisingly, it is possible to find something interesting there for some types of products. For example, let’s say you are going to sell pearls jewelry and decorations. What does Wikipedia say about that?
As you can see, you can pick at least 5 keywords from the Contents section alone: freshwater pearls, saltwater pearls, natural pearls, cultured pearls, and imitation pearls. A great start!
Of course, it won’t work with each and every niche or product. Still, check it quickly at the beginning of your search to be 100% sure you didn’t miss anything.
Use the Google Autocomplete function. For example, you want to sell items made of wool – great idea! Let’s see what we can get from the search engine:
As you can see, Google can show you some really nice ideas – maybe you didn’t even think about them at first! If they are shown automatically, it means that people search them quite often, and that’s exactly what you need.
Use Related search and People also ask fields. Again, let’s take the wool as an example:
It is clear from this example that people who search “100% wool” are also looking specifically for wool yarn, wool fabrics, etc. Therefore, this is how you can narrow down your keywords choice and make them more specific.
Use the AliExpress auto-complete function. If you’re going to use AliExpress to select suppliers for your store, it is logical to check what kinds of items are offered there. Plus, it will give you a range of ideas about keywords:
You will see how often people look for this or that keyword:
Don’t limit yourself only to keywords that have the biggest amount of searches! Keywords with medium and low frequency can be a good addition because they are less competitive. Also, they are more specific: it means that they can bring you more relevant visitors who were looking EXACTLY for this words combination. Therefore, the conversion rate will be higher.
Most of such keywords are the so-called long-tail keywords. They consist of more words and are more specific than general search queries. For example, “Buy coffee machine filters online” is a good example of a long-tail keyword. It will hardly attract a lot of visitors to your website. But on the other hand, such visitors will be much more motivated to buy the product.
SEO for eCommerce websites: site architecture
Okay, now you have several keywords that are relevant and interesting for your potential buyers. Great! Now it’s time to get to the site architecture.
(Please note that you need to research this part only if you are making your own store yourself. In case you are going to purchase a custom store, you don’t even have to worry about it – everything will be professionally done by qualified specialists).
Generally speaking, when you deal with site architecture, you need to make it as plain and clear as possible. If your site structure is good enough, it will be easy for search engines to access and index the content, which means you will get higher rankings.
What is also important, an understandable site structure is valuable for your clients. And Google takes this into account when it ranks websites! Google analyzes the behavior of the people who visit your site. If your visitors don’t stay long in your online store, and if they don’t want to click any store links to learn more about your offers, Google doesn’t attribute a high rank to this site. And to make your potential customers more interested in staying on your site longer, you can:
Build your site architecture around the keywords you previously found. To do this, you need to understand what search queries can lead people to your site, and what exactly people can search when they already are visiting your store.
Make a logical hierarchy. By using the most relevant keywords, you need to create an architecture that helps both store visitors and search engines easily find their way to product pages from the home page. Create 4-10 unique product categories and divide each of them into several subcategories. Don’t try to make too many!
Think about internal linking. Every page in your web store should have at least one link to another page within the site and at least one link from another in-site destination. It is important because search engines use such links to understand which pages on the site are valuable and how you can get there. The structure you have created should be suitable for internal linking.
To improve the navigation within your web store and enhance your customers’ experience (and also to get higher rankings), you can also implement some additional elements. For example, let’s look at the so-called breadcrumbs:
Breadcrumbs are a supporting navigation element that helps both your store visitors and search engines understand where they are now and how they can find their way back. Breadcrumbs are commonly used on websites with a large number of products organized in a hierarchical way – that’s just what you need!
SEO for eCommerce product pages: editing stage
Okay, here comes the part that you will DEFINITELY be doing yourself. Every new product page on your store should be SEO-friendly, so stay tuned and follow these rules and guides to optimize all of them!
We have already discussed the changes you can make to a product page to make your customers more interested and to increase their conversion rate. Still, there are much more things you can do!
For eCommerce stores, the on-page SEO aspect is especially relevant. When you add seller’s items to your store, you automatically import all the product descriptions, photos, reviews, etc., which means your store content is not unique. And if you fix this, you can boost your store performance without any additional expenses.
So what do you need to do for eCommerce product page optimization: 7 steps
1) Edit product names
The names of AliExpress items are long, confusing, and sometimes they don’t even make much sense. As soon as you’ve imported an item, cut its name down to make it nice and clean. Just leave the most important 3-4 words that contain the category keyword and help your visitor understand what it is.
It is best to leave the name of a category and 1-2 unique features of a product:
Now this name is short, understandable, and more or less unique. It is based upon the ‘enamel pin’ keyword. The new title contains the name of a product category (‘pin’), the material of the product (‘enamel’) and its shape (‘Aeropress). That’s everything your customer needs to know!
2) Edit product URL
In the previous example, we have changed the product name to a more SEO-friendly one, but the URL is still ugly:
If you leave it just like this, it will be inconvenient for customers and unwelcomed by search engines. No one likes URLs that look spammy, with numbers and letters that don’t make sense, or with lots of random words. Let’s make it short and clear:
Now it contains the necessary keyword and looks short, clear, and relevant. Search engines will totally love it!
3) Write the best product descriptions and remember about SEO
This is absolutely essential! Write something unique and interesting about each product (you’re passionate about your niche and know everything about your niche, right?). You need to focus on the product’s features and benefits to make it appealing to your customers, and you definitely shouldn’t copy the description from a different website. The text should be about 200-300 words long. While creating your best product descriptions, don’t forget about SEO aspects: mention the keyword several times (but do not be too spammy). The optimal keyword density is about 3%
4) Write meta-tags (title and description)
Google will use them to show a piece of text in search results right next to the link to your website. The meta tags are easy to control with the Yoast SEO WordPress plugin. Sometimes Google can ignore your description and show some part of the on-page text with keywords instead. In this case, the best idea is to rewrite the description to make it more relevant for the search engine.
5) Write SEO ALT-tags for your images
If you include images in your product description, make sure to write ALT-tags for them – and don’t forget to include the keyword!
This is really easy to do, and this simple action helps your web store become more accessible. This information is valuable to search engines, and Google pays great attention to ALT texts.
Well, this is obvious. If you take real reviews that real people left on the supplier’s site, your store visitors will be able to learn much more about the product. Also, these reviews provide your store with unique content that is regularly updated, and search engines really like it.
7) Optimize the home page, categories, and subcategories
Don’t forget about them! They are as important as single product pages.
Remember that SEO texts for these pages should be longer – about 300 words. You will also need to include the keyword into the text, but don’t use it too often: two or three times is enough.
As you can see, SEO for eCommerce websites is nothing like rocket science. You can totally do it!
Choose your eCommerce niche, consider your real chances of ranking high on Google search results
Use our technical SEO checklist to make sure your website is fully ready for further promotion
Pick the keywords for your Home page, category pages, and product pages
Use the chosen keywords to plan your site architecture carefully
Complete the 7 steps of an eCommerce product page optimization
Of course, we didn’t cover all the possible ways to optimize your eCommerce website in this article. There are many things that are too ‘technical’, so they are not always necessary for a regular user. However, if you want to learn about something more special, feel free to leave your request in the comments section below.
And remember – even if you don’t want to deal with SEO for eCommerce websites yourself, it doesn’t mean that your site will forever stay SEO-unfriendly. Just order the SEO Starter package from qualified specialists, and soon you will notice tons of positive changes.
Quite often, our clients ask: what is the purpose of starting a blog that is integrated into each of our stores? In this article, we will explain why blogging is important and how it can increase conversion rates. Plus, we will show the benefits of blogging for the eCommerce business!
Sometimes, online store owners ignore the blogging opportunities at all. They think there are much more important things to do, for example, products import and orders processing, and give up the online presence.
But, you’ll be surprised by all the numerous advantages of blogging. Also, we’re sure you’ll enjoy the benefits of blogging and its impact on your eCommerce store performance!
Brand-related benefits of blogging
Regardless of its niche and nature, any business can improve its performance significantly by building a well-recognized brand. For lots of reasons, the importance of well-planned branding of your dropshipping store is enormous, and blogging certainly helps you create the desired business image through a number of ways.
1. Proving your expertise
Commonly, dropshipping stores are dedicated to a specific thematic range of products, and this factor makes them highly appealing for buyers. What do people expect when they are placing their orders in a highly specialized store? They think the seller is well aware of the issues typical for this particular community. A thought-out blog gives you an opportunity to prove you’re a really knowledgeable and responsible seller everyone can build trust with.
2. Differentiating from competitors
As we can tell from this success story (and from our broader dropshipping experience), it’s quite a common situation for buyers to mix up several different stores operating in the same niche. It happens because the majority of store owners research their competitors and copy design elements or marketing tricks they like. If you write your own unique blog content and your writing skills are good enough, you can constantly mention the distinctive features of your store and products in these articles. This way, it will be harder for your competitors to blindly copy your writings. At the same time, it will be easier for your potential clients to instantly recognize your store.
3. Establishing authority
Through reviewing and discussing the hottest industry topics, you don’t simply help your store visitors make their purchasing decisions. What’s more important, you create and support the atmosphere of professional integrity and competence in this shopping destination. Let the industry community (both the buyers and the influencers) learn that your adequate opinion is worth their attention. This way, you can establish yourself as the leader of this particular niche segment.
Customer-related benefits of blogging
Customers are the core of each and every business. Ideally, every action you take should be dictated by the preferences and interests of your prospective clients. If you run a blog, you can easily solve a number of issues related to your interaction with current and potential customers.
4. Customers’ education
What do you achieve through writing informative articles about your business in general and your products or services in particular? You are spreading the word about various industry-related concepts. Basically, you are educating your blog readers. To some extent, educating is even more important than direct selling. Your audience understands that you care about their interests and wishes and appreciates your honest, non-marketing approach to the articles.
5. Answering FAQs
Yes, your store contains a separate dedicated FAQ page, but let’s be honest: not many people actually read it. Plus, its capacity may seem limited if you want to address multiple issues at once. In your blog, you can create a whole series of articles that answer the most common groups of questions (for example, this is how we do it).
6. Supporting communication
Blog articles and comments demonstrate to your store visitors that you are open to communication and willing to accept external feedback. At the same time, through encouraging comments and researching the opinions left by your readers, you gain new insights into your potential buyers’ behavior. This is how you get the opportunity to plan your marketing initiatives with a higher level of precision.
7. Demonstrating your operational status
Sometimes, Internet users visit an online store and get confused. They can’t tell for sure whether this website is abandoned because there is no direct indication that the store is actually accepting and processing orders. In this case, a regularly updated blog is the perfect solution! It clearly shows that your business is alive and well, and the store is kept in perfect working order.
SEO benefits of blogging
As we have mentioned on numerous occasions, search engine optimization is a vital element of your business success. Luckily, regular updates of your in-built blog typically have a number of great consequences. Together, they can give a noticeable boost to your Google positions.
8. Increasing traffic
There is a valid reason why we have included blog articles in our list of the best free traffic sources for a dropshipping store. The thing is, every new article you post in your blog is a new page on your website – and what’s more, this is a page with high-quality unique content. As you create new content in your store, you get more favorably indexed in search engines. This way, you improve your search visibility, and it leads to the website traffic increase. The more articles you write for your blog, the better chances you have to rank favorably for your target keywords.
9. Generating inbound links
With an interesting and insightful blog, you stimulate the creation of so-called authoritative links: it means that other Internet users refer to your content and provide its links in their own writings and posts. These links are useful in terms of search engine optimization and can drive traffic to your store from other websites.
10. Ranking for long-tail search queries
In this part of our SEO eCommerce checklist, we explain why narrow, specific keywords (which typically consist of several words and therefore, are also known as long-tail keywords) are such an important element of your web store structure and such a vital part of your SEO efforts. The thing is, writing a blog article on a narrow topic is the perfect way to include more long-tail keywords in your website. So, an article dedicated to some particular issue will be valuable for potential buyers, great for generating traffic through attracting visitors with some specific needs, and beneficial in terms of SEO.
11. Providing fresh content for Google
When Google ranking systems evaluate a website, they consider the freshness factor among all others. So, it is recommended to add new content on a regular basis in order to improve your website visibility in Google search results. Also, try writing some news-related or season-specific articles from time to time. Well-timed content is more likely to get found because of trending searches.
12. Providing long-time SEO benefits
While SEO actions don’t give an immediately visible result, they work perfectly in a long-term period. As soon as your new blog article gets published, it starts getting ranked by the search engines. Therefore, you continue to get traffic (and orders) from this article in weeks and months after its publication. In other words, thanks to a one-time effort to write this particular article, you can expect to get continuous traffic from it in the foreseeable future – and it won’t require much extra work.
The secret of a fruitful promotion on social media, whether it be Facebook or Instagram, is delivering unique high-quality content that is relevant to the preferences of your target audience and hard to find in other sources. The content you create for your blog is a great digital marketing tool. You can either simply share it in your social media accounts through posting the articles’ links or repurpose it.
Repurposing means using the contents of your articles in a different format (shooting videos, drawing infographics, etc.) in order to make them more suitable for posting on other platforms. The more people share these wonderful blog-based posts, the more exposure you get on social media and the more potential buyers you can reach and attract. Thanks to user-friendly solutions like Venngage, you can easily create infographics, diagrams, charts, collages, and any other catchy visuals out of your texts even if you don’t have any experience in design.
14. Facilitating email marketing
As you can guess, the articles from your blog can also serve as the source of the content for your email newsletters. You can, for example, notify your subscribers of the newest article published in your blog or show them a thematic selection of related articles which are dedicated to some particular topic.
15. Breaking the news
Your in-store blog is the perfect platform for sharing the news. Here, you can announce an upcoming sale, advertise the newest product additions, explain the changes to your payment/delivery policy, etc. With the blog’s help, you switch from a traditionally-looking boring news issue, and start sounding as human and reader-oriented as possible.
16. Sharing the feedback
Your existing buyers’ opinion on the products they have purchased is an essential element of social proof that drives your business forward. Ask your customers to share opinions on the items they received and request their permission to publish these reviews in your blog. For your readers, these real-life stories will be valuable and trust-inspiring.
Now, you know the purpose of a blog in your eCommerce store and the numerous benefits of blogging in this business. We hope it will inspire you to boost your store performance with this free and powerful instrument!
Are you wondering how to choose a domain name for your dropshipping website? Here are the expert answers to the most common questions that typically come from online business newcomers.
Every business starts with an idea.
A dropshipping store starts with a niche.
Your website starts with a domain. Whether you want to use your site for traditional ecommerce business or dropshipping, a domain name is the first issue you must solve.
Our today’s article is all about a highly important topic. Here, we will explain how to choose a domain name, evaluate and purchase the perfect one for your dropshipping website.
Let’s start with the basics, as usual!
What is a domain name, exactly?
Before talking about how to choose a domain name, let me explain what it is. Put it simply, a domain is the main part of your website’s URL address.
For example, take a look at our website’s address:
Here, ‘alidropship.com’ is the domain. It consists of 2 elements:
The ‘alidropship’ part is a so-called Second Level Domain
This is a word or a combination of words that you choose to represent your dropshipping website.
Theoretically, you can select any combination of letters and digits to be your second level domain. Still, this combination should make sense – something like higur465wy24.com doesn’t inspire much trust, right?
Usually, the word or phrase in the second level domain is identical to the store name. It makes a lot of sense since it helps you with branding.
But, alternatively, to get better Google rankings, you can take the main store keyword and play with it a little. The idea here is to create a short, memorable, catchy and easy to pronounce phrase – and we will elaborate on this further.
The ‘.com’ part is a so-called Top Level Domain (also called ‘domain extensions’)
There exist a limited number of top level domains, so here you don’t need to invent anything. Simply follow the basic rules and choose among one of the options available.
Wait, what? There really are rules that regulate how to choose top level domains?
Traditionally, top level domains demonstrate the type of organization that uses them. Let’s go through the most common ones:
The .com domain is generally used by companies and organizations that run some kind of business or hold this website for a certain financial purpose. It has the reputation of the most popular, prestigious and trust-inspiring domain. Naturally, it makes it highly popular among businesses and enterprises worldwide.
We recommend going for the .com domain. In our experience, short and keyword-rich names with .com top level domains show better results. Moreover, they prove to be more efficient for dropshipping websites.
The .co domain is a relatively new alternative to the .com one (the majority of appealing names on the .com domain is already taken, which is why entrepreneurs go for a different option).
The .biz domain (‘biz’ is short for ‘business’) is basically used in the same cases, but for some reason, it is much less common and not as widespread as the .com one.
The .net domain is normally associated with hi-tech businesses, information technologies, startups, and other tech-related entities of this kind.
The .org domain (‘org’ is short for ‘organization’) is usually chosen by charities and other non-profit establishments that don’t put finances in the core of their activity.
The .info domain traditionally belongs to websites and blogs that have an enlightening or informational purpose and exist to raise awareness about something.
The .edu domain is regularly taken by educational institutions of various types.
The .gov domain belongs to governmental entities across the United States.
Plus, there exists a number of country-specific top level domains, for example:
Are there any similar rules for the selection of a second level website domain?
Oh, this is the most exciting part.
When you’re choosing a top level domain, you don’t have much room for imagination and inventiveness. All you need to do is simply pick one of 20-30 available options.
But when it comes to the second level domain name, it’s a whole different story.
When you’re creating your store domain, there are 3 vital things to consider.
When thinking about how to create a domain name, take into account your domain’s potential in terms of search engine optimization. If you want to achieve favorable Google rankings, it’s wise to include an SEO-friendly word or phrase in your domain.
This is why many dropshipping business owners build their webstore domain around their main keyword. For this purpose, they can also use any of the supporting keywords. This way, they solve 2 issues at once. They improve their rank in search results, and make it easier for Internet users to stumble upon this particular webstore.
Of course, it’s necessary to treat this optimization thoughtfully. A website that has an address like buyofficechairsonlineusa.com looks quite suspicious. It even creates the impression of something potentially harmful, like it poses a threat to the visitor.
Long domain names that solely consist of long-tail keywords look spammy and don’t inspire much trust. Plus, it doesn’t help you create a memorable shopping destination that stands out from the competition.
This aspect brings us to the next crucial consideration point which is…
It’s all because you can create a recognizable and buyer-oriented shopping destination with a totally unique atmosphere and friendly environment.
Your range of activity is rather small in comparison to huge shopping platforms, and this gives you an enormous advantage. When you concentrate on a tiny amount of products to sell, you are able to provide top-class customer service. This is the perfect strategy to win the hearts of your buyers.
This challenging yet rewarding job of creating your own in-store universe starts with… your website address and, more specifically, your domain name. Basically, when people visit your store, the first thing they notice is the website address and the domain name. At this moment of the first encounter, your website name provokes some specific expectations. Obviously, it’s your responsibility to meet them.
This is why, ideally, a good domain name should clearly indicate what this store is about – this way, you gain recognition and support the creation of your own, unique brand that is strikingly different from the competitors’ offers.
As we have already mentioned, your dropshipping website URL is the thing that makes the first impression. The domain name, naturally, plays its role, too. So, here are several tips on how to choose a domain name… or rather how NOT to make a domain that’ll scare away potential buyers.
Will an Internet user actually visit your store after noticing it in the search results, or not?
It heavily depends on the quality and contents of your domain name. Imagine that it consists of an odd word combination, or a random mix of letters and numbers making no sense. Even if it’s brilliant in terms of SEO, the majority of Internet surfers won’t even click on it.
The same goes for a dropshipping website that obviously speculates on a well-known brand or trademark. Typically, scammers do it by using either the wrong spelling (abibas.com). Alternatively, they can pick a top-level domain that is slightly different from the official one (adidas.net). No one likes scammers, so misleading people with illegal use of someone else’s brand shouldn’t be your strategy. Good website names never look like that!
Plus, people will avoid your dropshipping website if its domain name looks silly or scary because of inappropriate word combinations (even if it was unintentional). Think of domains like therapistbay.com or bestkidnaps.com, for example.
You should also avoid accidental negative meanings in foreign languages. Surely, it is impossible to consider all the languages that exist across the globe. Still, check the meaning of the chosen name in the language of your target audience. Additionally, consider its meaning in the most common languages in the world (Chinese, English, Hindustani, Spanish and Arabic, at least).
So… how to choose a domain name, actually? What should I do technically? And how can I buy the domain?
Oh, it’s a really simple and totally entertaining procedure.
First, you need to go to a domain generator website. There are plenty of domain name generators, and tons of them provide their service for free, so you won’t pay anything extra.
We strongly recommend the Namemesh generator: it is awesome because it lets you evaluate the appeal of any domain name by several parameters at once.
It works the following way: you enter 2-3 words into the search bar, and press the ‘Generate’ button.
The system shows all the possible combinations of these words, and divides the domain name suggestions into several categories:
These are the most ‘traditionally-looking’ names with typically used top level domains (also called extensions) like .com, .net., org, etc.
These are the names containing the most recent extensions that become available for websites (.tech, .chop, .center, etc.). Since these extensions are really ‘young’, there’s a good chance to grab a vacant name before anybody else.
This section contains the shortest domain names available. In general opinion, the shorter the domain, the better it is for your recognition. Still, don’t forget that it should make some sense! Also, note that most popular domains are short, which is why most of them are usually occupied.
These are the domain names with ‘unusual’ extensions like .name, .me, .ly, etc. In a way, they are similar to the ‘New’ category, but these ones are not uncommon for worldwide practice.
These domains don’t contain the exact keyword you’ve provided. Instead, they are based on synonyms, antonyms, related words, etc. Here, you get unconventional names that describe your business concept in a ‘smarter’ way. In terms of branding, they might be the perfect option for you.
This section includes the names that are perfect in terms of potential Google rankings. The system slightly modifies the main keyword through the use of prefixes or suffixes. This is why you get a list of SEO-friendly yet sensible domain names.
The website domains listed in this category are the result of smart word modification: blending and meshing words, misspelling, phonetic variations and other tricks are used. As a result, you get some unique yet meaningful words that can make perfect brand names.
Here, other words, prefixes and suffixes get mixed into the keyword you’ve provided.
So, you get a full page of results with possible domains:
As you can see, you can make some amendments to the generated results and play with them further!
For example, you can check out every single one of the Search Suggestions to get more relevant domain options. It’s quite handy if you’ve already tried everything and can’t think of other good names.
Also, you can hide the already registered domains – it definitely saves your time. Besides, you can explore the WhoIs database. There, you will learn who has purchased the most appealing domain. In some cases, it might be useful to contact the current owner and try buying out this particular domain.
You can also set the preferred domain length and tick the top level domains you’d like.
And finally, we’re coming to the most important part. Here, you can also choose the registrar service that will sell you the best domain name!
In order to actually purchase the domain you’ve picked, you need to visit domain registrars – websites that sell domains.
There, you make your user account, provide the necessary documents (IDs, etc.) and pay for the purchase. This is how you become a legal owner of a domain of your choice.
The Namemesh site doesn’t sell the domain names. Instead, it lets you check the most credible and trustworthy registrars that are really popular across the globe:
It doesn’t matter what registrar service you use. All of them have the same range of domains available. Actually, it’s impossible for a registrar to have ‘exclusive’ domains that you can’t buy anywhere else. Plus, all of the registrars listed on Namemesh have the legal right to sell website domains.
Still, it’s a good idea to check the appealing name within each registrar anyway. The reason is simple: even the same names can have totally different prices across various services.
So, to be a smart shopper, you need to:
Go on Namemesh
Select one registrar
Enter the keyword
Hit the ‘Generate’ button
Read through the generated list of domain names
Click on the name you like more
The system will automatically redirect you to the registrar site. Here, you will see the domain name price, and the instructions on how to buy it. If you’re happy with the name and its price, follow the registrar recommendations and complete the purchase!
There are so many name options, it’s confusing! Is there any checklist on how to choose a domain name for my dropshipping business?
Of course! After all, choosing domain names is very important! Go through this list and tick the statements you agree with:
I like this domain name
Your personal opinion matters! You should be happy with the sound and the meaning of the name, no matter what marketing gurus say.
It is short
Roughly speaking, a length up to 10-12 characters is okay. You want people to remember your name easily, right?
It is easy to type
Again, it’s all about your brand recognition. Let’s suppose you’ve chosen a well-known word but opted for an untypical letters order in it. Chances are, people will simply misspell it while typing in the address, or writing hashtags in social networks.
It gives me some room for growth
In the world of dropshipping, it is super easy to expand your product offer when necessary. You can even switch to a slightly different business niche if you want to. Will the domain still be relevant for your store if you ever decide to add new product categories?
It is available on social media
To promote your store online, you need relevant accounts on social media. Imagine that somebody has created a Facebook account with the name that you have just picked. It would be quite a sad situation because it would make your buyers really confused. Plus, they will constantly mix you up with this random account.
Luckily, Namemesh has this adorable function of scanning social networks as well! Look at the picture below:
When you click on a suggested domain, the system checks the so-called ‘Social Availability’. It means that it analyses the existing Twitter and Facebook account names. You, in turn, can perform the same check on Instagram manually.
This way, you can choose identical names for all your social media channels. Surely, it helps you create a strong brand and boost your recognition.
It has a good history
Did you know that you need to check every domain name before purchase? Even if you’re not buying it from an actual previous owner, look into its history anyway. It is possible that this domain has some history anyway.
Maybe, the owner has simply abandoned it several years ago after the domain expiry. To make sure nothing suspicious was happening there, try using the Wayback Machine service. It shows whether someone has used the domain, and for what purpose.
If you’re buying a ’second hand’ domain, check the Expired Domains portal. Here, you will see domains with reliable history that are no longer in use for some reason. These domains can rank better on Google if the previous owner had no suspicious actions on them. So, you can even buy several domains and simply wait till one of them start ranking higher than others.
Have you ticked at least 4 items in this checklist? Go for this name!
That’s it for our today’s Q&A session. Now, you know how to choose a domain name that will fit your dropshipping website perfectly – feel free to use the knowledge for your personal benefit!
If you’ve ever wondered how to monetize your passion, our today’s guest has some curious first-hand experience to share! This entrepreneur runs a business dedicated to something he’s genuinely interested in. And, judging by the track record of his business, this is a great strategy to follow!
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please, introduce yourself!
Hi, I’m Abderrahman, 30, a full stack developer from Morocco.
How and why did you monetize your passion?
I started as a freelancer in oDesk (Upwork) when I was 20. So, for about 10 years, I have worked as a freelancer, doing stores and websites for customers, working mostly 10-12 hours a day, and got really tired… Then I had an idea: why don’t I create a service/store that can generate money for me on its own?
At some point, I even tried crypto trading, but the market was unstable then, and things aren’t much better now. I invested $2,000 in it, but all I have from it now is $450! So… I needed to find something else.
And as I’m Anime addicted, I thought this is time for me to start something related to Anime. I decided to launch a store that would sell thematic products – not copyrighted items or replicas of the original merch, just some cute Anime-inspired things that would make fans happy.
To make such a store work, I looked for a WordPress ecommerce dropshipping solution and discovered AliDropship. Its WooCommerce version seemed like a right fit for me as it made things easy for everyone and didn’t have monthly payments: for someone who has just started, it’s a huge advantage.
Do you remember the first sale made from your store?
Yes! It happened in about a week after the store was launched. Shortly before that, I set up some push notifications on my site, and got some visitors – and eventually, customers – from them.
There was a person who asked me a ton of questions on chat support, then he disappeared, and after a few seconds I received a PayPal purchase notification, I was so happy! With a $8 product cost, my first sale brought me $4 in profit. I know it’s nothing, but it pushed me to add more and more products.
Here are some performance numbers of my first store:
And here is the data on the organic search traffic:
What product strategy do you use to monetize your passion?
I work with all sorts of products related to my niche: figures, decorations, clothes… To find new products to add to my store, I look for a specific Anime name and see if there are new product arrivals there. I try to focus on the products related to ongoing and new Anime series, as well as the most popular ones, because that’s what people look for. For the pricing, I go with AliDropship’s default markup formula.
How do you promote your business?
With SEO! I figured out that the best buyers are the ones who come from Google and search engines because they look for these specific products deliberately. As I use Google Analytics to analyse my audience, I can say that my buyers are mostly parents who buy gifts for their children. That’s why there’s no point for me to promote the store on Instagram or other social media. I tested an Instagram shoutout once, but it didn’t work for me. So yeah, I get most of my traffic from search engines (Google, Bind, Yahoo), from push notifications, and from social shares of visitors/customers. That’s why I spend nothing on advertising!
Also, at the beginning of my dropshipping journey, I was promoting my website on forums and in anime streaming websites. I was taking part in episodes discussion in the comment sections and forum boards, and offering a welcome coupon to new customers. Of course I was promoting items related to that particular anime being discussed. So, most of the visitors clicking on my links were truly interested to see the offers!
I also work a lot on creating a good on-site experience. As I was a freelancer for many years, I know what clients like when they shop online, what they don’t like, etc. This is why I created my own WordPress theme and some plugins myself: I wanted to achieve a better optimisation and user experience. I would say that my success is 80% due to the visitors loving the design and UI that is cool and easy for them.
What can you tell about managing your business on a daily basis?
It takes me about 1-2 hours every day to complete the tasks. What I do is search and add new products, process orders and answer customer queries. By the way, I strongly recommend business owners to use a chat support widget on their websites. For users to trust your store, they should be confident there is someone behind the monitor who can assist them and answer any questions at any time.
That’s what I do all the time 🙂 I constantly have to deal with AliExpress orders, lost parcels, delayed shipments, extended shipping times, etc. Now, it’s happening because of Covid as orders tend to be delayed and people keep asking about the reasons, ask for refunds, etc.
It still can be managed, though. I offer buyer protection and 60 days money back guarantee. If my clients don’t receive their orders, I refund them to avoid any problems because I believe customers must trust you. Then I ask AliExpress sellers to refund me, too, per AliExpress buyer protection policy. The funny thing is that sometimes I refund orders because of shipping delays, then my buyers receive their parcels in the next 3-7 days, and they say nothing 🙂
After you figured out how to monetize your passion, has your life changed in any way?
Of course! I don’t have to look for customers to work for them, or stay behind my PC 12 hours a day, 7 days a week. Now, I want to start boosting my second store with general products to make it a success, too. As for now, it seems a bit hard to do, but I view it as a new challenge for me!
Any final words of wisdom for those willing to start their ecommerce businesses?
The most important things in a store are the website theme and the niche! Look for a good and simple theme, avoid popups alerts and fake alert notifications or fake sales boosters, just be honest with visitors! I also recommend using some WooCommerce SMS solutions. If you send a SMS confirmation when order is placed, shipped etc., your store policy will look more professional and people will trust you more
Still wondering how to monetize your passion? Hopefully, these business insights serve as a great starting point for your first steps in ecommerce! We are beyond grateful to Abderrahman for taking part in our interview, and wish him the best of luck with his enterprise!
Do you remember Alex, a dropshipping newcomer from Russia we interviewed some time ago? We asked him a couple of questions again to see how his business is going, and, *SPOILER ALERT*, seems like he discovered a winning strategy to make money with SEO! Let’s see how it works for him.
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please introduce yourself to our new readers!
Hi, I’m Alex, an IT professional from Russia working for myself. I am a huge fan of dropshipping: it’s perfect for me as I prefer automated business models.
Wouldn’t say my journey was super smooth, though: I developed more than 8 different stores until one of them started making profit. But the first sale was unforgettable: it proved that the business works, and gave me the perfect motivation to continue.
So, how does your business perform now?
I have 9 stores these days, and each of them has 3,000-12,000 unique visitors every month: here’s the data from Google Analytics.
And here are the performance numbers for 3 of my websites:
It might seem like not too much, but please note: I do not spend money on advertisement at all. No marketing expenses! No ads, no promotions, just natural search: my buyers come from organic traffic.
What exactly do you do to make money with SEO?
Here’s the thing. Before I decided to switch to SEO promotion, I tried using many advertisement methods:
Facebook ads / Facebook groups promotion
Promotion through YouTube channels
Nothing worked fine for me! It was a signal for me to stop wasting my money on ads.
Thanks to these experiments, I discovered that the only thing that works fine for me is Google Natural Search. And surely, I noted that it takes SEO 3-9 months to start working, which is why a new website cannot get enough traffic for sales at first.
As a result, my Natural Google Traffic is growing and this strategy is working fine even though it is absolutely free!
And to help my sites perform better, I also invested some time and effort into their security. I installed the WordFence Security plugin on all my websites and also blocked visitors from some countries with the highest attack rate, fraud orders and low profit rate. It was a necessary thing to do because I noticed a recent increase in the attack rate and didn’t want to put my income sources at risk.
Which other solutions do you use to keep your business operational?
I read a lot about new IT solutions and I always try to use the best ones of them. As I don’t spend money on ads at all, I have spare money I can safely invest in my stores automation, hosting, and SEO.
It’s also important to note that I transferred all my websites to WooCommerce. I liked the experience of working with AliDropship Woo because it helps me a lot, and thought it would be great to upgrade all my websites to Woo with this plugin.
What is your product strategy that helps you make money with SEO?
It’s a really hard thing to choose the right niche! After lots of experiments with my stores, I stopped using the openly available results of market researches because most of these analyzed niches are too popular and competitive.
Instead, I look for unique products that I like personally and check if they have many orders on AliExpress, a 98% rate, and a rising trend on Google Trends. I add new products every day! To get a better understanding of my target audience and their expectations from my store, I use Google Analytics – it helps me a lot.
My pricing policy is really flexible. There are no common rules because everything depends on the product and its initial price, and I have different extra charges for different websites and niches. Sometimes I can add $5 to each product, and sometimes +$50 to the whole order.
What can you tell about managing your 9 stores on a daily basis?
I spend about 2-3 hours per day on this. The most time-consuming task is answering buyers’ emails: “Where is my package?”, “I want a refund”, “Incorrect package received” and so on, you know… Like any other seller, I have a fair share of funny and sad stories with clients, but try not to worry: some beers can solve almost any problem… :))) And refunds, of course!
How has your life changed?
I’m working for myself and all by myself. I can choose a day, place and time to work, and work 0 hours a day or 20 hours a day if needed. It of course helps my relationships with friends and relatives. My wife likes everything that makes money for our family, and my friends are happy that I have more free time to share with them.
It’s a business where everything depends on me and my skills. I do not have anybody to blame or praise – there’s only me who’s responsible! Just waiting for COVID-19 to finish to plan my future…
What can you advise our readers – those who already run their stores and those who didn’t start the business yet?
Working for yourself is the best decision you can make in your life. You should not work for somebody if you can work for yourself!
Well, if you ever wondered how to make money with SEO, it seems like Alex just gave you some priceless beginner tips! We are thankful for his detailed and interesting feedback, and are pleased to see such positive dynamics of a recently launched dropshipping business.
Running a dropshipping store is engaging and entertaining.
While bringing you an impressive profit, this business is relatively easy to manage – still, it doesn’t mean there’s nothing much to improve and enhance now and then!
If you browse the Web, you’ll see that it’s quite a common cry for help: “I just got a dropshipping store and I see no sales. What’s wrong?”
What’s wrong, indeed? Let’s take a look at the most common dropshipping mistakes that store owners make. As a BONUS, we’ll give you simple action plans to help you fix them!
Dropshipping mistake #1: Doing nothing
Oh, that’s the easiest way out, right? It sounds really tempting to create or to buy an online store, and to simply wait until someone stumbles upon it, gets interested, and makes a purchase. Passive income, yay!
In the real world, it doesn’t always happen.
No promotion means no sales, and no sales means no profit.
If no money and effort is invested into the dropshipping store promotion, it will just stay there dead as a rock – a professionally developed, smoothly working, beautifully designed, but completely unused website that brings no income.
Even the successful dropshippers who have a huge experience in the field definitely had troubles with the niche choice at some point of their business journey. The case of Mousslim is a shining example – even though his dropshipping business brings him dozens of thousands of dollars every month, his very first niche was a really bad choice. That’s why it’s vital to deeply know the niche and to be genuinely interested in it!
The saddest dropshipping mistake that can be made at this point is going for a VERY broad niche.
Let’s take ‘Clothes’, for example. If ‘Clothes’ is the niche AND the main keyword, the store owner is definitely going to have a bad time. No doubts, he (or she) will find thousands of matching items on AliExpress, and will gladly upload them on the website. Then what? What to do next?
From the point of view of SEO optimization, the ‘Clothes’ niche is hopeless. An extreme competition, a vague keyword – none of this is good for a webstore. Even carefully targeted Instagram ads won’t help much.
A serious dropshipping mistake that can be made on this stage is going with blind guesses.
It happens when dropshipping store owners don’t rely on any researches, statistical data from their own stores, or actual clients’ feedback. They have some general idea about the people who might want to buy from them, and they just don’t go any further.
It leads to absolutely weird marketing decisions. As a rule, such actions take lots of time, money, and energy, but bring little to no results.
Your action plan: Check out these 3 ways to identify your target audience, and apply them to your business. To make your promotional messages well-targeted at a proper audience, consider ordering video ads and ads packages for Facebook and Instagram that go together with recommended audience settings.
If dropshipping store owners know nothing about their customers and don’t understand the market (this is why it’s so important to be passionate about the chosen niche!), strange things start happening.
Store is promoted to everyone. The marketer does nothing to narrow down the target audience and just goes through Web shouting about the store. Lots of time and energy (and money) goes into attracting the wrong people. They just don’t have the slightest relation to the store and show no interest towards the offers.
Ads are placed on unsuitable channels. The marketer makes no research and randomly promotes the offers through all the media imaginable. As you can guess, the efforts are mostly put into absolutely fruitless channels that bring no return.
Store is promoted through 1-2 channels only. The marketer relies on a few channels and uses them over and over again, not willing to try anything else. It’s good if these channels work well; but what if other ones work even better?
No tests are performed. To see if a new channel will be beneficial for a dropshipping store promotion, it is necessary to try it several times with different settings, different audience segments, and different product categories. If there are no tests, it’s impossible to say which channel works the best for specific audiences and items.
In reality, it commonly turns out that store owners don’t even do a keyword research at the planning stage, to say nothing about further product pages optimization and so on.
Your action plan: Follow this SEO ecommerce checklist to see if your online store is properly optimized, and make sure you’re not making any of these critical SEO mistakes! If you assembled your store on your own, without any developers’ or marketers’ help, you might also want to check out this SEO Starter Pack.
Dropshipping mistake #7: Learning no lessons
And this is the most serious dropshipping mistake a store owner can make.
All of our first business steps are shaky – it’s impossible to be 100% confident about things we never tried before.
An awesome feature of dropshipping in particular is the possibility to learn from one’s experience and mistakes. There are tons of helpful ecommerce materials that are available for free, and this is an educational opportunity that you simply can’t miss out on.