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10 Things You Need To Know Before Starting A Dropshipping Business

Are you thinking about starting a dropshipping business? Don’t jump the gun!

In dropshipping, like in every other venture, those who are better prepared show the better results. In this article we’re going to outline 10 necessary things everyone should know before starting a dropshipping business!

When you’re going on a trip abroad, isn’t it better to book a hotel in advance?

For sure.

Imagine arriving in a foreign country, trying to find a decent lodging, café to eat, etc. Aside from wasting time and energy, you might be overcharged, get food poisoning, or face other unnecessary problems.

Not the best vacation, isn’t it?

That’s why you need to sort out some things before setting out. It makes your journey pleasing and predictable.

Similarly, mapping out your dropshipping journey could save your money and time, as well as ensure your success.

Here are 10 necessary things that may help you draw up your business plan!

 

How does the dropshipping business model work?

Dropshipping is a business model which you can use to run your store without ever holding any inventory. Once you’ve made a sale your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products.

Is dropshipping really profitable?

Yes, dropshipping can be a profitable business model for merchants even in 2022 because you are not responsible for shipping or manufacturing. It’s a low-risk business model that doesn’t incur huge costs like a wholesaler would normally have and you can earn a good profit margin with the right suppliers.

Simple things you need to know before starting a dropshipping business.

1. A niche store is always better than a general store

Where would you rather buy sportswear?

At a Nike store that is focused on selling it? Or at a store that sells, let’s say, light bulbs and pencil cases along with clothes?

The answer is pretty clear.

If you choose a narrow range of products for your online store, your chances to succeed in dropshipping increases significantly!

Let’s look at the advantages you get from launching a niche store:

  • You get around competing with Amazon, eBay, and offline supermarkets which offer the same goods

Large-scale stores often lack the flexibility and customer-friendly attitude. You, in turn, can take the, on board and therefore, secure a huge competitive advantage!

  • It’s easier to find your audience and target it

It’s hard to come up with a marketing strategy when you run a general store. For that, you need to know the websites and communities your potential clients visit.

Something comes to you mind?

Right, it could be anything.

Narrowing down the range of products you sell lets you draw up a clear marketing plan. And marketing is vital in dropshipping business!

  • SEO tasks become much easier

We’re sure, you want people to easily come across your online store while shopping on the Internet.

That means you should make your site and product pages SEO-friendly. This task is almost impossible in the case of general store. At the same time, taking a niche allows you to conveniently pick the necessary keywords and make your website come up on the top of Google search results.

Most AliDropship clients choose to start a niche store rather than a general one. So, make a point of doing so!

2. There are some products you shouldn’t dropship

It’s true that dropshipping rids you of the tiring and complicated process of storing and shipping products. In other words, it makes running your business easy and quick.

Yet, a wrong choice of products might turn it into a pain in your neck. Dealing with angry and disappointed customers is not the most pleasing thing in the world, is it?

To avoid this letdown, we urge you not to sell the next types of products:

  • Copyrighted products

Of course, it seems tempting to sell products marked with a famous brand. People are eager to buy them.

However, it will certainly blow up in your face.

Such items are knock-offs. And that might mean serious legal problems for you. Not to mention that these actions might harm your reputation which will be difficult to claw back from.

  • Fragile products

Nobody wants to get a ruined purchase, right?

Due to a complex delivery process, there is a high risk of damaging items on their way to customers.

  • Heavy products

Heavy items are not only hard to lift.

They’re going to make the delivery process more difficult and expensive. Besides, their weight makes them easy to get damage during shipping.

  • Technically complex products

When you’re buying a PC at an offline store, you can easily check whether everything is normal.

Your clients also expect to receive a fully functioning product. During online shopping, it is impossible to make sure the product is of a perfectly fine quality. So, it’s better to avoid the products that require a careful checkup before the purchase.

If you want to learn how to pick the best products to dropship, please, read this article.

3. Rely on Google Trends to pick your niche

Would you buy a slide projector?

Only for a museum exhibition, maybe…

Here’s the thing: your products should be in demand! Otherwise, your business doesn’t make sense.

Fortunately, there is a free tool to research the market: Google Trends.

Choose a product you’d like to sell, pick a time period, and the tool will show you how many people were googling this item or a related topic. You will be able to see all the ups and downs in products’ demand depending on the season, location, etc.

Then it’s up to you to decide whether or not this product is worth adding to your online store.

As you can see, slide projectors won’t bring you much money.

At the same time, GPS trackers, for example, should do the trick.

4. A research is necessary to choose a reliable supplier

Your suppliers may either ruin your dropshipping business or help it take off.

Keep it in mind!

You, not the suppliers, will be in charge of solving problems and dealing with annoyed customers if something goes wrong with product quality or delivery.

There could be dozens of suppliers selling the same type of items on AliExpress. However, you have to find the business partners you could actually lean on.

You may be wondering how to pull it off. How to figure out whether a supplier is reliable or not?

Stay calm, there is no rocket science!

Here are the simple steps:

  • Go to AliExpress
  • Type the title of a product you need
  • Tick the “4* &Up” box
  • Sort the results by the number of orders
  • Look into the suppliers’ stats (time of their activity, feedback score, etc.)
  • Read the customer reviews
  • Make sure the suppliers offer free shipping options

Now, you’re good to go. Examine the data, put it all together and make your choice.

The best option is to choose one supplier who is focused on a narrow range of products that matches your niche. It will make your service brilliant. Imagine customers buying various items from your store and receiving them all together at the same time. Wouldn’t they be pleased?

5. Choose your domain name carefully

Before starting your dropshipping business, you need to choose a domain name for your website.

Many beginners take it lightly. Meanwhile, it’s an essential part for your future success. A properly chosen domain name may take you to a higher position in Google search results and inspire customers’ trust.

The right approach is choosing a domain based on your niche keywords.

Yet, it shouldn’t contain a bunch of them, or it will not seem secure and reliable. In all likelihood, customers will avoid visiting such a website.

On the other hand, your domain name should be quite short and roll off the tongue. This way, it will be easy for customers to memorize and use it.

You need to consider both sides of the issue. Choose something in between!

Keep it in mind that the most SEO-friendly and trustworthy domain names go with “.com”. It’s not easy to find such ones though. Go to GoDaddy.com and check if it’s available.

Once you’ve chosen a domain, you can find a hosting provider to build your dropshipping store.

6. Use a proper ecommerce platform for your dropshipping store

Before building your website, you should make up your mind about an eCommerce platform you’re going to use.

Most of these platforms charge their clients monthly fees. Apart from that, they keep entrepreneurs on a tight leash by limiting their ownership. For newcomers it may turn out to be the reason to back out.

Luckily, there is a key to solving this problem.

WordPress is a content management system (CMS) that lets you create a convenient and user-friendly website. It’s free and quite easy to use. Building a website on this platform doesn’t require deep knowledge of the subject – here, you can read more about it.

Then, you can use AliDropship plugin to easily convert a WordPress-based site into a fully functional dropshipping store. This tool was developed by the people having their own first-hand experience of managing a dropshipping business. So, they considered the interests of like-minded entrepreneurs and built a software that takes care of the most difficult tasks in this business.

So, if you want to save your money and gain independence – you’re welcome to follow this advice!

7. Think of your payment gateways in advance

Trust is the most precious thing nowadays.

Your customers need to be sure that they’re safe while buying from your store. Setting a secure payment gateways is crucial for that.

But before doing so, you should consider some essential things:

  • Check if the gateway is accessible in your country and in the countries of your target audience residence.
  • Compare the transaction fees. Of course, it’s tempting to choose the option  with the lowest costs. But hold on! Take your time! There is something more to consider.
  • Find out if the gateway has a multi-currency support. Don’t forget that you’re going to work with the international audience.
  • Make sure your gateways accept all the major credit and debit cards (Visa, MasterCard, AmericanExpress, etc.).
  • Don’t forget that your store should accept PayPal payments.

Now, make your choice. We recommend you using Stripe and 2Checkout payment providers. You can learn more about the gateways supported by AliDropship plugin here.

8. SEO is a key to success

We’ve already mentioned SEO as an important part of building a successful online business.

Yet, many entrepreneurs underestimate the role SEO plays in their success.

Search engine optimization (SEO) remains the cheapest and the most efficient way to drive traffic to your online store. Thus, every eCommerce business’ owner should learn as much as possible about this promotional instrument.

It’s natural that nowadays people turn to the Internet in search of the necessary information.

Therefore, you need to optimize your site so that the customers could easily come across your store.

Write appealing titles and descriptions to your product pages. And don’t forget to include the keywords in these texts. Fill your site with interesting content and you will bring in more customers!

9. Your reputation precedes you

What do you do when you see a tempting offer to buy something on the Internet?

Right! You start searching for the info about the seller and the real-life product quality. To be more precise, you start looking for the customer reviews.

People trust people – the same consumers as they are.

According to a research that took place in 2015, about 70% of customers check online reviews before buying something.

The simplest way to check others’ feedback is to type the store name in Google search field and click on the search button. In the right part of the screen, there will be buyers’ reviews and even the store rating.

Facebook and Trustpilot.com are two other popular sources that people use to learn about an online store reliability.

Your reputation shouldn’t cast any doubts!

Every time when the happy customers thank you for your service in an email, ask them to also leave their comments on some of the sources mentioned above.

If somebody writes a negative review about your store, sort it out as soon as possible. Then, ask the client to remove or change the comment.

Reply to every comment, no matter if it’s positive or negative.

Your reputation drives your sales! Cherish and protect it!

10. Don’t give up if there are little or no sales at the beginning

I know you imagine tons of money pouring in on the next day after the launch of your dropshipping store.

I hope it will be so.

But the real-life examples show that some time passes before your business starts bringing you profits.

The most impatient entrepreneurs could even quit due to the delay. That’s a mistake.

First, before putting your dropshipping store into operation, you need to make sure that everything is OK. Your website design, product pages, descriptions, product images – everything – should be appealing, informative and of a good quality.

Second, if you have a few sales in the first several weeks, review your PPC campaigns. Maybe, you’re paying your attention to markets that aren’t attractive for this business, and you should shift your focus a little.

Still, you should consider incorporating customer acquisition strategies to improve your online store’s performance. So, here are some customer acquisition strategies for you to consider

Customer acquisition is the art of persuasion. You can think of it as advertising and marketing. Sounds expensive, right? But it doesn’t have to be. You can take the fast path or the slow path to gaining new customers. Let’s take a look at both strategies in more depth.

Paid advertising for fast results

  • Facebook Ads for Dropshipping

Facebook is the world’s largest social media platform. It’s a great place to advertise your products as you can tap into a huge audience. This is how Facebook makes its money, so every customer you acquire through this method comes at a cost. Facebook ads are a good option for the following reasons:

  • It’s easy to get started
  • You control how much you spend each day
  • You can target highly-specific demographics (location, interests, relationship status etc)
  • It can yield fast results
  • It helps to increase brand awareness
  • A good ad or boosted post can go viral
  • Google Ads for ecommerce

Google is the world’s most popular search engine by far. If you have an online store, you want it to rank on the first page of Google. You can achieve this organically, or you can buy ads for your store to appear at the top of the page for the keywords you want to rank for. Google ads are a good option for the following reasons:

  • You can achieve great exposure in search results
  • It’s the largest advertising platform in the world (Google search, Youtube, Gmail)
  • You can target highly-specific demographics (location, language, device etc.)
  • Maximize exposure to your ads with high volume keywords related to your niche
  • Social Media Influencer Marketing

Influencer marketing has become a huge part of customer acquisition for retail brands in recent years. It could play an important part of any customer acquisition strategy in 2022. It can be particularly effective if you are in a trendy niche. The cost of influencer marketing depends on how famous the influencer is. A post from an account with millions of subscribers might cost several hundred thousand dollars, while a post from an influencer with a few thousand followers might only cost a few hundred dollars.

Free advertising for slow results

  • Blog or Forum Marketing

This involves finding blogs or forums that are related to your product/niche and actively participating in discussions. By positioning yourself as an authority in your niche and including a link to your website, you can increase traffic and acquire new customers.

  • Content Marketing

This most commonly takes the form of a blog on your store website, a Youtube channel, trendy Instagram posts, or posts on Twitter. Content marketing is meant to involve the creation of valuable content that helps to build an audience that you can then convert into customers. It’s not as explicit as advertising and should always be more about serving your audience than your brand.

Lots of successful ecommerce stores have a blog section on their website nowadays.

  • Social Media Marketing

Some channels to think about are Facebook, Instagram and TikTok. It’s almost a given these days that businesses and organizations are on at least one of these platforms. Pick one and be consistent and eventually, you’ll build a following, which you can then convert into customers.

  • Email Marketing

Building an email list is still one of the most effective ways of acquiring customers. You need a way of capturing email addresses, such as a request to sign-up at checkout, or an offer or competition that requires an email address. Once you have a decent list of email addresses you have a way of reaching a large group of people regularly, for free.

Now, you’re fully prepared to make your dreams come true. We hope this article will let you avoid the major problems dropshipping entrepreneurs face while starting their business. We are looking forward to your feedback and are always eager to reply!

Read the source: https://alidropship.com/10-things-to-know-before-starting-dropshipping/

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How To Make My Website Secure: Q&A Series #8

Our newest Q&A session is dedicated to the issue of online store security: read all about the technical aspects of keeping your website safe and, of course, answering the most common question – how to make my website secure? 

Taking care of your personal belongings is #1 priority.

And your dropshipping store is not simply a website you own – it’s not less than your personal achievement, your source of income, and, most importantly, your key to building a better future for yourself and your family.

How to make sure that this valuable asset won’t fall into the wrong hands?

Let’s figure it out!

[store_banner]

How to make my website secure: common ways for website hacking

How to secure a website?

First and foremost, let’s look at the most common ways for a website hacking. While there is no sure way to know when the hacking happens, if it does, you will no doubt know that something is wrong. Nevertheless, here is what you need to be aware of:

  • Ransomware

The hacker will threaten to publish your data and/or withhold access to your site unless you pay a ransom sum.

  • Gibberish hack

You’ll spot loads of auto-created pages filled with keywords and gibberish, with the aim of getting them to rank on Google for key terms. When clicked on, they’ll redirect to a dodgy site.

  • Cloaked keywords hack

As above, but slightly more sophisticated – at first glance, these will look like your site’s pages, with altered written content.

  • Japanese keywords hack.

Creates random pages in Japanese full of affiliate links to stores selling fake merchandise.

  • Malicious code/viruses

If malicious code or a virus is inserted into your site, your site may well go down, or you could be unable to access it. Moreover, it may as well affect all your hardware.

  • Denial of Service (DoS)

Hackers use bots to overload a website with requests and crash the server it’s on.

  • Phishing

Scammers contact your clients pretending to be part of your business and using your branding in the hope of finding personal information.

1. What could be the most likely threats to MY store?

From the technical point of view, there are 3 basic threats that are important to consider:

  • Website platform or plugins malfunction

If you haven’t updated your CMS platform for a long time, or if you have installed some pieces of additional software (themes, plugins, add-ons, etc.) from an unreliable source, you are basically putting your store at risk.

  • Password hack

If you have a ‘weak’ password or if you keep it written in an easily available place, it won’t be difficult for hackers to steal your store data, as well as your money…and your business reputation.

  • Viruses

If there is no trustworthy antivirus software installed on the device you use to run your store, or if you use an outdated browser version, the device (and the store) gets especially vulnerable.

2. How to make my website secure if it’s not ready yet? What can I do on the store development stage?

While your store is just being developed, you can do the majority of the steps necessary to ensure its safety:

  • Consider which devices you’ll use to run your store. Contemporary automated solutions make it possible for you to access the store with the help of personal computers, laptops, tablets and smartphones. It gives you more freedom, and at the same time, more responsibilities. You need to check the browser versions on EVERY device and make sure you’re using the latest browser version.
  • The same is fair for antivirus programs: check if you have them installed on EVERY device you’ll be using for your dropshipping business, and update them to the latest version if necessary.
  • Create a strong password for your hosting account and for your website admin panel. Ideally, these passwords should contain at least 8 characters each, and it’s a great idea to include numbers and uppercase letters in them. The general rule is: the more complicated is the password, the harder it will be for a hacker to get an illegal access to your website.
  • Pay a special attention to the place where you are storing all your valuable passwords. It’s not a good idea to use any kind of online storage for this purpose.
  • Make sure that you’ve used the latest version of a CMS platform as the basis for your online store. Check its official website to learn more about the newest updates and most relevant proven versions.
  • Do your best to only install plugins, themes and add-ons that are officially recommended by the CMS platform developers. Be really careful about so-called nulled plugins that are distributed for free – they are very likely to contain viruses and hurt your webstore.

3. How to make my website secure if the store is already running?

First, make sure you’ve taken all the steps described above.

Then, do the following:

  • Follow the updates as soon as you learn about the newest ones. It’s vital for everything you use: the CMS platform, themes and plugins, antivirus software and browser versions. If you keep all of them up-to-date, it’s much harder for hackers and viruses to do harm to your store and you.
  • Change login and password from time to time to prevent any unpleasant surprises. Make sure to always use an actually working email address – this way, you’ll be able to restore the login details in case you lose or forget them.
  • Create backup copies of your webstore regularly – if something goes wrong, you won’t have to destroy the store and start all over again, you’ll simply have to go back to the latest saved version.

4. I’m worried and I don’t think it’s enough. Can I do something else?

If you think you need to do more to protect your website, our developers can recommend one of the following safety plugins for WordPress:

Simply speaking, these free plugins limit the number of login attempts when somebody tries guessing your login details and enter the admin panel, and they also alert you if there’s a security threat.

5. There’s a virus! Or a hacker attack. Or a dangerous software, I don’t know what’s it exactly! What should I do?

Stay calm! It’s gonna be fine, just follow these simple steps:

  • Scan your device for viruses and delete all the suspicious things your antivirus finds
  • Change the password to your hosting account, and the webstore login details
  • Try to remember if you’ve installed any pieces of software recently, and delete all the questionable elements
  • Update your CMS, all the trustworthy plugins and extensions to the latest version available
  • Restore your webstore using the most recent backup copy you have
  • If your store is built with the help of AliDropship solutions, don’t hesitate to contact our support team! The best option is to send an email to support@alidropship.com address – this way, you’ll be able to describe the problem in detail, tell about your actions, and attach screenshots if necessary.

Follow these simple rules and safely enjoy your thriving business!

Read the source: https://alidropship.com/how-to-make-my-website-secure-qa-series-8/

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How We Achieved Profit Margin 66% Bigger Than The Product Cost [Case Study]

Did you know that you can get more profit from a single order? Keep reading to learn how to increase profit margin by improving the average order value in your online store.

As an entrepreneur, you should try to improve your profits whenever possible, but how do you do that?

You could increase your prices, which may seem to be an obvious solution, but in this case, you may lose to competitors who offer similar goods. You could invest more in advertising, but after reaching a certain level, the ROI drops significantly.

One of the most efficient and affordable ways to increase profit margin is to improve your average order value.

Look at the screenshot below.

Learn how to increase profit margin of your online store by improving the average order value

The “Items” column indicates the number of orders we got. After a little math, we get the average order value on these types of offer equaling to $39.7.

However, the price for this product is $24. How did we do that? By increasing the average order value.

What is an average order value?

Average order value (AOV) is the amount of money business owners make per each order placed by a customer.

For example, let’s assume my store got 5 orders in the past week. The value of these orders equaled $50, $45, $25, $60 and $14. To know the average order value, I need to put these numbers together and divide the sum by the number of orders.

It means the average revenue of each order placed with my online store is $38.8.

Note that the number of orders is not the same as the number of customers. One and the same client can buy twice from me, and that’ll be two orders. The term AOV refers to how much people usually spend on one purchase at your store. Most ecommerce businesses track this metric on a monthly basis to understand clients’ purchasing habits.

How to increase profit margin by improving AOV?

By improving your average order value, you can increase profit margin since you save up on a variety of expenditures.

1. Cost of shipment

If you dropship from AliExpress, you want to find sellers that provide either free shipment options or ePacket delivery which is fast and relatively cheap. But money is still money, right?

Let’s suppose I get 10 orders from 10 different people. Each time, I’ll have to pay for the shipment. But what if these 10 orders come from 5 customers, with each purchasing two items? In this case, I’ll have to pay for delivery of only 5 packages.

2. Cost of conversion

All ecommerce businesses have to attract customers from social media, Google search and other channels, but in most cases, you have to pay for it. The amount of money one spends on converting people into buyers is called the cost of conversion.

For the dropshipping business, it is typical to attract customers by advertising a product on Facebook or Instagram. So, whenever somebody clicks on your ad, visits the site and buys a product, you want him or her to buy as many as possible – because you’ve already paid for this conversion and you don’t want to pay again.

Strictly speaking, you can’t actually cut the cost of conversion by increasing the average order value, but you make these conversions more profitable.

3. Cost of goods

Just like the price of raw materials determines the self-cost of manufactured products, the latter determines the minimum price you have to ask as a retailer. Being able to purchase goods at lower prices from your wholesaler allows you to either cut prices and become more competitive or increase profit margin.

How can you profit from higher order value from this perspective? You see, some stores on AliExpress sell products at a lower price in case you buy two or three at once. It means that when someone buys two or three of such items from your dropshipping store, you can buy them from the AliExpress seller at a lower price.

What we do to improve average order value and increase profit margin

Method #1: Discounts on larger orders

This method utilizes what I described previously. With each additional product a customer puts in the cart, the overall cost of the order gets down. Like this:

As you can see, customers can save up to $18. It may seem that offering such a discount is a bit too much, but don’t forget about all the things we save on. If somebody orders three jars, it’ll cost us only one conversion and one shipment.

Method #2: Bundling

Bundling is a marketing method of selling a group of different products at a lower price than they would cost separately. For example, along with the beewax, we also offer a microfiber towel:

Note that a towel is not just some random, unrelated product. Whoever is going to buy the beewax will also need a towel, so why not buy one right away? Additional products should always be somehow related to the main one.

To make the most tempting bundle offers, use AliDropship’s Product Bundle add-on. Learn how it works from this article.

Method #3: Sell what people need in quantities

When you buy a car, you probably need just one. Same goes for a sofa or a chair. But people tend to buy certain types of products in pairs or in threes, which can be used to increase profit margin. Take a look at this:

This car seat organizer is one of such goods. You can install a right-handed one or a left-handed one… or you can buy both.

Sometimes, whether a product can be sold in quantities depends on the culture buyers belong to. For example, our experience has proven that customers living in the United States tend to buy toilet brushes in pairs. The explanation is simple: they tend to have several bathrooms and prefer having identical brushes in each.

Method #4: Free shipment

This is a relatively standard way to increase the average order value widely used by restaurants with food delivery. The idea is to make shipping free if the order price exceeds a certain level.

Shipment on most of our stores is free, but some of our managers experiment with this method, and it works quite well.

Method #5: Paid shipment

This is the opposite of the previous method. You simply increase the shipment price (or set up one if previously you offered it for free) to increase your average order value. Although this isn’t the best possible way to increase profit margin (since there’s no benefits for buyers), it can still work.

Method #6: Cross-selling

Lastly, you can offer additional products to buyers after they purchased something from you. This method works best with items that cost less than the first purchase.

For example, if you ordered something at $50, it’s much easier to buy something that costs only $12 as well.

To cross-sell efficiently, use our Purchase Upsell add-on which is capable of creating tempting offers right after customer buy something to lead them back to the catalog.

Method #7: Be creative with your price increases

You may also want to consider implementing creative or psychological tactics when coming up with your prices, to make them more appealing. You can, for instance, incorporate tiered pricing into your strategy.

Method #8: Focus on customer retention

Acquiring customers is considerably more expensive than retaining them.

Customer retention is all about the ability of a business to keep customers on board over time that can also help improve your profit margins.

So, consider looking at your already existing customer base if you want to generate more revenue. Start by creating clear and reasonable expectations that your customers know from the very beginning of your relationship. Make sure that your customer service provides top notch customer support. Ask for your customers’ feedback and act on it.

Show them you care, and take any other possible steps to serve your customers while letting them know they’re getting serious mileage out of your offering.

Bottom line

Being able to improve the average order value allows you to adjust your pricing policy, create tempting offers, raise the total amount of sales, and ultimately increase your gross profit margin. By implementing these methods, one can make sales more efficient. Besides, unlike advertising or boosting posts on social media, they cost you almost nothing. At the same time, the results can surprise you.

Read more of our articles, case studies and success stories to learn more on how to increase profit margin. Or check out one of our ready solutions – Premium Dropshipping Stores. By purchasing one of them, you get a precise copy of AliDropship’s own websites with carefully selected goods and can try out these methods.

Read the source: https://alidropship.com/how-to-increase-profit-margin-case/

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How To Find A Million Dollar Dropshipping Product: A Step-By-Step Guide

A successful dropshipping business requires excellent goods. But how do you find them? Here is the method AliDropship’s team uses to find the best ecommerce products.

Whether you have a general or a niche dropshipping store, you’re going to need at least a few products to start making money. But our own experience shows that a single product can earn you more than all the other goods in the store.

To make it happen, one needs a really popular item, but how can you know what’s going to fail and what’s going to shine? Here’s how our team searches for new and promising dropshipping products.

We are going to need the following:

Let’s begin!

What is AdSpy and why do we need it?

AdSpy is a database that allows you to search and look through ads published on Facebook and Instagram. You can also click on them to view the original social media post.

This is how one can see what other ecommerce entrepreneurs (and dropshipping store owners in particular) advertise. Although we can’t know for sure how successful their attempts are, there are several methods to identify the potential of a given product.

Finding products with AdSpy

First, we’re going to set up the filters. There are 15 of them, plus a search field, but not all of them are necessary for this particular task. So, here are the ones we need.

Site Type

A step-by-step guide on how to find the best ecommerce products for dropshipping

This filter lets you toggle between ads on Facebook and Instagram, but the default settings show both of them. Since both these social networks work great for ecommerce business, leave it as it is.

Technologies

A step-by-step guide on how to find the best ecommerce products for dropshipping

This filter can hide all ads that come from any platforms except the ones you choose. Here I picked Shopify and WooCommerce, so I’m going to see only ads created by ecommerce stores built on these platforms.

This is how I can find out what other dropshipping sites advertise.

Seen Between

A step-by-step guide on how to find the best ecommerce products for dropshipping

With this filter, I can learn what ads were shown to Facebook and Instagram users during a given period of time. In other words, I’ll be able to see the best ecommerce products regardless of when the ads were created.

For example, this ad below was created in July 2017 but is still visible now.

In other words, it’s an old ad, and one should be careful about it. Popular ads get republished again and again, thus, earning a huge amount of likes. On the one hand, if you see such a post (with 150 or even 350 thousand likes), it’s definitely a popular product.

On the other hand, the number of likes clearly indicates that somebody’s been advertising and selling this product for a very long time. It could mean that the market is already oversaturated or that beating this particular store will be extremely difficult.

The ad on the screenshot got more than 200,000 likes and was shown in 22 countries. A serious competitor, in my opinion. So, choosing the same product may be risky.

However, I can still try to make a good profit, but we’ll get back to it later.

Created Between

A step-by-step guide on how to find the best ecommerce products for dropshipping

Unlike the previous filter, this one will show me only those ads that were created during a given period of time. In theory, such ads reflect the latest trends better than the Seen Between filter. However, if you see a newly created ad, it doesn’t necessarily mean nobody made similar ads before.

Still, this filter is more trustworthy if you’re looking for fresh (not only popular) ideas.

Language

A step-by-step guide on how to find the best ecommerce products for dropshipping

The Language filter will show you ads created in a given language. On default settings, AdSpy doesn’t take this parameter into account at all. Neither should you if you want to dropship worldwide, but some entrepreneurs may need it.

Do you remember the ad that got 200,000 likes which I considered too competitive? If I sold products only in my own country, I could try finding similar ads in my language. If there’s none, it could mean that nobody’s been trying to sell this item in my country. And if it’s popular worldwide, it may get popular here as well!

So, it’s a useful filter to check niches and products on local markets.

Total likes

A step-by-step guide on how to find the best ecommerce products for dropshipping

As you could guess, this filter will show me ads with the number of likes I want.

How many is enough? That’s a tricky question. It really depends how long an ad exists, how wide a given niche is, and how large the audience is.

A good ad usually gets about 5,000 likes a week. However, I wouldn’t mind seeing ads that got only one or two thousand likes since they were created because even such limited results can inspire me. So, I’ll set the minimum to zero.

As for the upper limit, I set it to 50,000 to avoid too popular ads.

Ad Text

A step-by-step guide on how to find the best ecommerce products for dropshipping

It’s a search field that will look for ads that contain a given word or phrase, comments, advertiser name, etc. You may want to use it to narrow down the search to a particular niche or theme. But since I’m looking for any kind of product, I’m not going to use it.

Results order

A step-by-step guide on how to find the best ecommerce products for dropshipping

And finally, I need to sort the list by the number of likes.

As a result, I will see the ads shown to users in the past two weeks and having 0-50 thousand likes.

Looking for the best ecommerce products

After setting up all these filters, AdSpy will show a long list of ads. Most of them will probably not suit you for different reasons. For example, I found quite a number of ads promoting shoes, but I don’t want to take such a risky product.

That’s Ok. You’re going to see a lot of boring stuff here, but you have to get through it to find decent product ideas. Just keep scrolling until you find something interesting.

After just a few minutes, that’s what I found.

The ad got 39,000 likes which is a lot but not too much. The product on the video looks good and it was last shown just three days ago. Although I’m a bit worried the ad was created in July, 2019, the item is still worth checking.

Verifying products with Google Trends

The easiest way to check the demand for a given product is to go to Google Trends. It says that the interest for grooming tools has been steady over the past 12 months, which is a good sign.

Note that Google Trends works well with more or less general queries and will hardly help with very specific ones. For example, my attempt to input “cucumber T-shirt” completely failed. But it doesn’t mean such T-shirts couldn’t sell well, so don’t expect Google Trends to be helpful all the time.

Checking customer reviews

Whether Google Trends helped or not, next you want to see the post on Facebook or Instagram to check comments. Of course, you can see customer reviews on the seller’s website, but social networks generate much more engagement and people tend to communicate more willingly there.

It’s also important to check when the last comments were posted to see whether the item is still popular.

After 10 minutes of scrolling, I found out that most users were happy with their purchase and the last comments were posted a few hours ago, so the product gets another score.

Visiting the seller’s website

Now it’s time to check the online store that published the ad. There you can check customer reviews as well, but you’re unlikely to see any negative comments. What you really need is to check the price, shipment options and costs, available payment methods, the countries the store delivers to, etc.

In other words, you want to know if you can compete with this particular store. However, keep in mind that there are probably lots of other stores selling the same product, so this one serves just as an example.

I found out that the shop sells the product at almost $20, but charges about $5 for shipment. So, the total cost of a purchase would be around $25.

Finding the product on AliExpress

Next, I’m going to AliExpress to find the same or a similar product. Voila! And at the first try!

As you can see, the product costs up to $4.12. It has 4.8 stars, and the seller offers free shipment, and I really like the number of goods sold.

I also checked the customer reviews: there are lots of customer made photos, and out of 1,186 clients, only 4 were unhappy.

So far, it seems like the best ecommerce product I’m looking for!

Visiting AliExpress Dropshipping Center

Now it’s time to check how the product behaved for the last past weeks. There are two ways to do it.

The first one is to find products by a keyword. It’ll show you lots of similar goods which you can sort by the number of sales, rating, price, etc. There’s also a number of helpful filters. When you find something interesting, click on the Analysis button.

This method is good for finding product ideas, but right now I’m looking for a particular item, so I’m going to use the Product Analysis tab right away. It’ll get me to the same analysis page but with blank fields.

Here I paste the URL of the product I found earlier and click on the Analysis button. The page shows me the sales dynamics, and it looks pretty good. The store enjoyed sales each day for almost two weeks!

Even if the store had zero sales except for one or two peaks, I would still consider it as a good sign. Such peaks usually indicate that someone started to promote this product and then stopped. In other words, I should be able to replicate the success. And this graph looks even better than I expected.

But let’s not put the cart before the horse. There’s just one last thing I want to check.

Checking the product on Amazon

Just one attempt, and I get the same product right away.

The first thing you should look at is the product’s rating. Since Amazon doesn’t show the number of sales, this is the only way to know how popular an item is. In this case, 6,456 is an impressive score which means people buy and enjoy this item.

The second thing to check is the price sellers ask on Amazon. This particular shop sells the item at $16.95, and I don’t really like it.

The problem is, if i want to make a profit, I have to include various expenses into the price such as shipment cost, import duties, cost of conversion, etc. According to my calculations, I will have to sell this item at least at $25 (just like the creator of the Facebook ad I found).

Moreover, I also found a similar product on Amazon that cost only $9! Even if you add the cost of shipment, Amazon buyers can purchase it at about $15.

Does it mean I should give up on this product? Not necessarily.

First of all, $10 is not a huge difference. As long as your price stays within the expected range, people may still want to buy the goods.

Second, few people will compare prices. Yes, when you purchase something expensive, like a TV set or a sofa, you want to find the best deal possible. But a grooming tool isn’t that kind of product. As long as the price seems right, they will still buy it.

Third, this type of product can trigger impulse purchases, so the price difference shouldn’t be a problem.

To sum up, I would say that this product is not perfect because I’ll have to compete with Amazon in terms of pricing. On the other hand, it still has a promising potential, and the fact that somebody is successfully advertising it on Facebook proves it.

Therefore, I would import this item and advertise. Despite the risks, it’s actually worth trying. Besides, waiting for the absolutely perfect product can take forever. And even if I find one, it won’t take long before somebody starts selling a similar product on Amazon.

List of the best ecommerce products to sell in 2022

Want to turn your passion into profit? Try Sellvia! It is a whole Ecommerce Ecosystem where you will find always in-demand high-quality products form a reliable supplier, with all the benefits an ecommerce business needs to start its journey towards success!

  • Art Supplies

If there’s one thing that will never get out of style – it’s art.

By selling art supplies, you have the freedom of choosing what particular type of art form to focus on. For example, painting, or you can go broader and provide art supplies for lots of different art forms.

Products can include things like easels, paintbrushes, clay, markers, charcoal, ribbons, papers, scrapbooking embellishments, canvases, etc.

  • Home Decor Items

Household items are becoming much more popular nowadays.

In fact, home decorative materials are forecasted to increase by 4.8% YOY all the way through 2026. Consumers want comfortable atmospheres to spend their day-to-day lives and get away from all the chaos of everyday lives. However, this isn’t the only reason, with real estate surging and showing no signs of slowing down. Here are a few Home Decor items slated to generate buzz in 2022: carpets, tapestries, and blankets. Beddings, pillows, and mattresses. Household storage containers. Towels, washcloths, and other bath linen.

  • Jewelry and Fashion Accessories

Over the years, have seen a lot of changes, but one thing remains the same – jewelry and fashion accessories will always remain desirable items.

The fact of the matter is that an online dropshipping store that sells these kinds of products, regardless if its rings, necklaces, bracelets, etc. has tons of potential.

  • Pet Products

One of the most popular online categories that is the cause for online spending are pet products.

The global pet market is projected to surpass $270B by 2025. Pets are man’s best friend and are often a central part of any owner’s household. That’s why purchasing products for their pets is like second nature to them,

Here’s a look at some of recommended products: slow feeder bowls, pet selfie tools, electronic toys, pet beds.

  • Auto products and accessories

The car niche is very broad and has a wide variety of products and accessories to choose from.

For example, seat covers, steering wheel covers, dash covers, air fresheners, backup cameras, etc. There are plenty of opportunities in this market.

  • Technology and gadget accessories

Technology has become an essential part of our everyday lives that helps solve many everyday problems.

The market is incredibly huge and, although it can be difficult to narrow down what exactly you should be selling, we suggest you focus on what lies closer to your specific interests.

There are a lot of target groups and niches to sell to, all you need to do is study them and figure out what they want and need. Here are a few product examples.

Whether it’s a smartphone armband for your morning runs, a wireless charging station to charge your device more convenient to charge, or even a waterproof bag that will protect your phone from getting water on it, car phone holders, wireless charging stations, wearable devices, USB Port Extensions, etc.

Whatever you decide to focus on selling, there are many options for you to sell.

  • Sports Products

Have you noticed more and more people shifting their lifestyles in favor of a healthier one? This is why there’s been a significant rise in demand for various sports products and accessories. Even clothing being one of them, consumers are searching for more comfortable clothes to wear for their workouts and even to wear around the house.

As the sports and fitness industry grows rapidly, so will athleisure trends. While there are plenty of activewear products for men, women’s athleisure trends are higher in the marketplace overall. Here are some product examples: high-waisted leggings, customized activewear, hoodies.

Moreover, all kinds of fitness items are in high demand – from stability balls and yoga straps to balance disks, kettlebells, and resistance bands.

In 2020, the global fitness equipment market was worth more than $10 billion. It’s expected to grow at an 11% CAGR between 2021 and 2027.

Conclusion

The most important thing to remember here is that there’s no 100% guarantee it’ll work. All the numbers I was able to gather only give me a general idea of what potential the product has, but risks still remain.

On the other hand, with a dropshipping store, I only need to invest in advertising. I don’t have to buy 500 goods in advance without knowing whether they will sell. Even if I fail, I’m not going to lose a fortune.

At the same time, with each attempt, I’ll be learning and becoming more experienced. With due patience, this experience will turn into skills and knowledge that will let me spot opportunities in a moment.

This was a step-by-step guide on how AliDropship team finds the best ecommerce products for our own Premium Stores. We carry out such an in-depth research so that you could purchase these stores’ copies and enjoy the incredible range of handpicked trendy goods!

Read the source: https://alidropship.com/best-ecommerce-products-guide/

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How To Increase An Average Conversion Rate In Ecommerce?

What’s the average conversion rate in ecommerce? Which parameters to pay attention to when running an online store? How to boost a website conversion rate? This is what we are going to talk about right now!

When running an online store, there are several parameters that can help you track the results of your store’s performance. One of the most important is, definitely, the conversion rate.

Those business owners who want to make the most of their online stores pay attention to this indicator and look for ways to improve it. In fact, they are absolutely right.

But how to assess the average conversion rate of your online store? What is the average ecommerce conversion rate? And how to boost the average conversion rate of your ecommerce business?

This is exactly what we are going to talk about in this article. So don’t miss a piece of exceptionally valuable information. We are starting right now!

What is the average conversion rate in ecommerce?

Many people are eager to know what a conversion rate is. So let’s figure it out!

In ecommerce, the conversion rate is a proportion of the total number of your website visitors to the number of those who meet targets (subscribe, add to cart, make a purchase, etc).

According to this definition, the conversion rate is the very indicator you can use to easily track the performance of your online store, realize how to adjust your business strategy, etc. But how to use it correctly?

When people start business journeys, most of them ask what a good conversion rate is. But that’s not as simple. Actually, a good conversion rate can vary depending on the scope of activities.

If we are talking about online stores, the average conversion rate is about 2-5% and it depends on the country you’re dealing with.

However, please note that the average conversion rate in ecommerce can provide you with limited data on your business performance.

You will be able to look at the tip of the iceberg, meanwhile, it can’t get you a deep understanding of what’s going on with your online store. What’s more, if there is a low conversion rate of your business, you will not be able to define the weak point and take measures in order to improve this indicator.

Well, would you like to learn more about the parameters you should definitely pay attention to? Is it interesting to you how to boost the conversion rate of your business? If so, stay tuned!

What is the mean conversion rate for ecommerce websites

There are significant differences in conversion rates across sectors, countries, devices, seasons, marketing strategies, and more.

It’s important to develop your key ecommerce performance indicators (KPIs) as well as to take into account market-specific nuances while analyzing the average ecommerce conversion rate of your industry.

If you’re comparing the conversion rate of your company with competitors, be mindful that no two businesses can have the same conversion rate. Several factors come into play – your targeted audience, geographic areas of business, products or services sold, penetration in the market, and more.

Conversion rate by various factors 

Country

It can be particularly useful to come up with country-specific KPIs for segments of your customer base. It might also be necessary to amend KPIs based on industry benchmarks if you’re catering to a market with a lower overall conversion rate.

  • Ireland – 1.8%
  • United Kingdom – 1.8%
  • Spain 1.5 -%
  • Italy – 1.2%
  • Portugal – 1.3%
  • Germany – 1.4%
  • Netherlands – 1.4%
  • Belgium – 1.2%
  • Sweden – 1.3%
  • Norway – 1.3%
  • Denmark – 1.4%
  • United States – 1.4%

Knowing the country’s conversion rate serves well, especially when you’re planning to expand your market. This kind of information helps make necessary changes to your KPIs and prepare winning business strategies for sure wins.

Industry

Here’s the average conversion rate of various ecommerce industries:

  • Agricultural suppliers – 1.41%
  • Arts and crafts – 4.01%
  • Baby & child – 0.71%
  • Cars & motorcycles – 1.36%
  • Electrical & commercial equipment – 2.70%
  • Fashion clothing & accessories – 1.41%
  • Food & drink – 0.9%
  • Health & wellbeing – 2.02%
  • Home accessories – 1.45%
  • Kitchen & home appliances – 1.61%
  • Pet care – 2.51%

Channel

Besides the industry and country-specific conversion rates, differentiating the conversions based on traffic source is important. These figures help define channel-specific goals while helping to identify the best-performing and most promising traffic sources.

  • Direct – 2.2%
  • Email – 5.3%
  • Organic – 2.1%
  • Facebook – 0.9%
  • AdWords – 1.4%
  • Referral – 5.4%
  • Social – 0.7%

Device

What you eventually set as an ecommerce conversion rate benchmark also depends on your products’ market and your target audience’s preferred device.

For instance:

The average desktop conversion rate is about 2.1% against 3.32 % on tablets.

In the US, the average conversion rate for ecommerce shoppers on their mobile phones is 2.2 percent, while that for desktop is higher at 3.7 percent.

Which parameters should you pay attention to?

We have already found out that the average conversion rate of your online store can reflect how efficiently it works. However, if this parameter is low, or you are looking for ways to improve it, you should assess several parameters of your ecommerce business.

Well, now we are going to talk about the most important parameters for you as an online store owner. So do you want to benefit from your business as much as you can? Then, this is exactly what you need!

Purchase rate

The purchase rate is a parameter that indicates the number of buyers to visitors.

In practice, this is one of the basic but most important metrics you should pay attention to. Due to the purchase rate, you can understand what percentage of people decide to buy something from you.

The conversion rate of online shoppers worldwide is 2.17 as of the third quarter of 2020.

average conversion rate in ecommerce

What should you know about the purchase rate? One of the most interesting and significant facts for you as a business owner is that there is a correlation between time on a website and purchases. As a rule, the longer your site visitors surf your website, the lower probability of making a purchase is.

What does this mean? If your website has a user-friendly interface, transparent offers, and so on, internet users are not supposed to think twice, but make an immediate purchase. But in case of some challenges when completing an order in your store or finding necessary information, they are likely to leave the website.

How to get a higher purchase rate of your online store?

  • Provide a user-friendly design
  • Make detailed single product pages
  • Reduce the number of clicks to complete the purchase

Add-to-cart rate

Add-to-cart rate is a parameter that indicates the percentage of visitors that clicked on the ‘Add to cart’ button.

It’s important for you to note that the add-to-cart rate doesn’t reflect the percentage of people who buy something from you, but only those who add something to their shopping cart. Consequently, the main goal of this metric is to show an intent to buy a product from your online store. And, in most cases, this indicator is a lot higher than the average purchase rate.

The average add-to-cart rate in the United Kingdom is about 16%.

average add-to-cart rate

So we believe it’s not necessary to tell you that the add-to-cart rate has a direct impact on the purchase one? The more people add something to their shopping cart, the more potential customers finally complete the purchase.

And since this metric is essential for your business, let’s figure out how to boost the add-to-cart rate.

  • Create urgent single-product pages
  • Highlight the ‘Add to cart’ button
  • Avoid all the website elements that can distract a visitor from making a purchase

Abandonment cart rate

The abandonment cart rate is an indicator that tells you how many people add something to the shopping cart, but later abandon the idea to complete the purchase.

In 2020, the abandonment cart rate was about 69%.

average conversion rate in ecommerce

So how to work with this metric? In case of the low abandonment cart rate, it’s necessary to understand at what stage website visitors leave your online store. In fact, there can be lots of them.

For example, it can seem to the visitors that it’s quite challenging to complete the purchase in your store, or your checkout does not inspire confidence, etc.

Then, how to increase the abandonment cart rate?

  • Provide your potential customers with a simple and short process of completing the purchase
  • Place trust banners at the checkout
  • Use timers that create a sense of urgency

The average conversion rate in ecommerce: final thoughts

As a business owner, if you want to succeed with your online store, you should definitely track its performance.

First of all, it’s a good idea to check the purchase conversion rate. It can provide you with basic data on how efficient your online store is.

However, if this metric doesn’t seem high enough to you, it’s high time to further analyze your store activity and look at more specific parameters: add-to-cart rate, abandonment cart rate, etc. According to them, it will be a lot easier for you to find a weak point and take measures in order to make the most of your online store.

Now you know well what the average conversion rate in ecommerce is and which particular metrics to pay attention to when assessing your business performance. And if you don’t have your own profitable business yet, it’s high time to start your dropshipping journey with AliDropship!

Read the source: https://alidropship.com/average-conversion-rate-in-ecommerce/

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Dropshipping Process: How To Build Your Own Ecommerce Empire From Home

Are you sick of your 9-to-5 job? Do you need a stable source of high income? Are you eager to start your own business, but you don’t have seed capital? Take a look at dropshipping process and see how easy you can handle it even as a newcomer!

Why might you become interested in the dropshipping process?

what dropshipping process look like

Only some decades ago, a 9-to-5 job seemed to be the only way to make money and achieve something. That’s why people left their strength on such workplaces. What’s more, many of them had several jobs.

You’d think that if you don’t want to go to a regular job, you can start your own business. In fact, this is a pretty good idea! However, in most cases, it’s not that simple.

Starting your business often requires at least seed capital. And due to this very reason, most people have to give up this idea and get back to their regular jobs.

Fortunately, there is a way out for them now – starting a dropshipping business!

Dropshipping process: how does it work?

how dropshipping works

First of all, let’s talk about what dropshipping means.

Dropshipping is a business model which means that you resell the products at low retail prices in your online store on a long-term basis.

Dropshipping is a business model which means that you resell the products at low retail prices in your online store on a long-term basis.

And how does this model differ from a regular offline store? Actually, it differs a lot.

Dropshipping implies that you don’t have to keep products in stock. Great, isn’t it?

So what does the dropshipping process look like?

1) You create an online store and fill this website up with products from reliable suppliers.

2) When a customer orders something from your store, you contact your supplier and order the particular product for your customer from the supplier.

That’s it! The difference between your and your supplier’s prices is your profit!

As you can see, there is nothing difficult about the dropshipping process and making money with it.

The question remains, how to choose a dropshipping supplier?

How to choose a supplier for your dropshipping business?

Depending on what supplier you choose to deal with will determine your path to success in your dropshipping process. So, you need to do your due diligence in the selection phase.

When you’re setting everything up, you should arrange everything to go through the manufacturer of the products. The fewer middlemen are included in the process, the bigger your profits will be.

Fortunately, by dealing with a supplier on AliExpress, you can find a reliable manufacturer that will offer high-quality products at low prices.

Looking for a supplier to target the US market? Have you heard of Sellvia? Sellvia is a groundbreaking ecommerce ecosystem. It’s aimed at covering plenty of online business areas – from product sourcing, storing, and packaging to branding and promotion.So, what exactly should you take into account when choosing a dropshipping supplier?

  • The store rating

In the online space, it is considerably more difficult to hide all the flaws an online supplier has, especially on such a major marketplace as AliExpress.

If an online store has a poor reputation on the Internet, it is widely known by internet users. So, first and foremost, look at the supplier’s reputation and store rating.

  • How long has the supplier been active

Reputation is built over time, so, the longer the supplier has been doing business supplying products, the more reliable he appears to be.

The combination of quality products and the longevity of the supplier should instill more confidence in the choice.

  • The number of followers/subscribers

Who would you trust more, a seller with five thousand followers or a seller with a few hundred?

It’s obvious, but still should be mentioned that the more followers/subscribers an online supplier has, the more trustworthy he is.

  • The feedback

If you’re dealing with a supplier from a major marketplace, such as AliExpress, there’s usually a feedback section. There you can thoroughly examine what have the customers have to say about the suppliers’ products and services.

  • The quality of visuals

The quality of the visual materials can tell a lot about the services of a dropshipping supplier. If the supplier’s product offering includes great product pictures then you’re on the right track.

In addition, if they have great photos, images, and even videos of the products, you can include them in your future marketing campaigns.

How do you benefit from a well-managed dropshipping process?

start business without investment

In practice, dropshipping has lots of benefits when compared with typical business models. To prove the point, let’s name the most important ones.

So, if you want to start your business, dropshipping is going to be a perfect decision because it is characterized by the following:

1) Requires no investments

Don’t you have enough money to start your business? Here is good news for you: dropshipping doesn’t require start-up capital because due to this business model you don’t have to keep items in stock. What’s more, you don’t risk anything since you don’t pay for products in advance, but only after a potential customer makes a purchase in your online store.

2) Requires no experience

Don’t you know anything about ecommerce? Haven’t you created an ecommerce store before? In fact, it absolutely doesn’t matter! AliDropship is happy to provide you with a free ultimate guide on how to start a dropshipping business! What’s more, you can order a custom dropshipping store or an established store.

3) Lets you make all the decisions

Are you tired of having a boss? Does it seem to you that you are ready to take responsibility for all the decisions? Due to the dropshipping business model, you will forget about bureaucracy! It’s only you who determines your business direction.

4) Requires no extra staff besides you

Have you ever heard the proverb ‘Self-help is the best help’? In dropshipping, you don’t need extra people to manage your ecommerce store, fulfill orders, provide customer support service, etc. Due to the high level of dropshipping automation, you have an opportunity to have your business journey with ease!

5) Can be combined with a regular job

Don’t you want to quit your 9-to-5 job? So you will be glad to know that dropshipping doesn’t require a lot of time, so you can easily combine your regular job and ecommerce business. If your online store still takes you a lot of time, AliDropship is ready to provide you with products and services with significantly facilitate your business. So you can get the AliDropship plugin, services, add-ons, etc.

6) Puts no limits on your profit

In fact, nothing is able to limit your business. You can expand the product range, increase the number of your online stores, etc. You can even find new suppliers with lower prices to make your supply chain more profitable for you.

7) Has lots of ways to promote

If you think that it is going to be challenging to promote your online stores, it’s definitely not true. In practice, your business will have lots of promotion ways. You can advertise it on Facebook, Twitter, Instagram, etc.

Speaking about Instagram, you may use Instagram shoutouts since it can be a lot more profitable for you. By the way, if you have no opportunity to spend time on advertising, you may use Facebook & Instagram ads service.

As you can see, a dropshipping business model has lots of advantages, let you easily make money without leaving your place of comfort, and doesn’t require you to quit your regular job. Sounds tempting, doesn’t it?

Dropshipping process: how to start a profitable ecommerce business from home – a step-by-step guide

start ecommerce business

1) Perform business analysis

First of all, it’s necessary to analyze the market you’re going to come in. Then, choose a niche that seems the most promising for you. Please, don’t forget that it would be a great idea to start a business that is more than familiar to you. In that case, you are more likely to succeed in your ecommerce journey since you know what you provide your customers with.

After you have chosen a niche, it’s high time to look for reliable suppliers and high-quality products in order to add them to your online store. Fortunately, AliDropship is ready to give you an irreplaceable dropshipping tool – AliDropship Insights which lets you easily find trusted suppliers, promising products, etc. By the way, this database includes several thousand top-performing items for you to dropship. And it’s absolutely free!

When performing a business analysis, it’s essential to write a dropshipping business plan. You need to find your target audience, determine the ways to stand out from other online stores, and so on.

So pay as much attention as possible to this step, and this will double your chances of success!

2) Create a website for your online store

At this stage, you have already analyzed the market and prepared a business plan. So it’s time to create a website for your online store! What should a newcomer know about this?

At first, you need to buy a domain name and hosting. If you want to evaluate how much a particular domain name will cost, you can go to GoDaddy and feel free to choose the name you like more. That’s clear, but what about hosting? Actually, you need to get hosting in order to make your website visible to Internet users.

Creating an online store is not a challenging task. However, if you don’t want to deal with any technicalities, you may order a custom store from a team of AliDropship experts. They will do their best to build an online store in accordance with your preferences.

Moreover, if you don’t want to spend your free time customizing your store and so on, now you have a chance to purchase established stores with income. These are online stores that have been working for a particular period of time and bring money to their owners.

By the way, when thinking of an ecommerce business, some users want to get a WooCommerce online store. This is going to be a bit complex to build a store on Woo, though it can give you several benefits.

Don’t forget that you need to apply a theme to your online store. So in order to get a theme for your store, you can also go visit AliDropship because we are glad to present to you our wide variety of themes. On that page, you can also find themes for WooCommerce stores.

Well, as soon as you have created your online store, you can start filling it up with products.

3) Promote your store

Then, your store is actually ready. Some potential customers visited your website and even made several purchases. However, if you want to make a fortune with dropshipping, you need to generate leads. So think of how to promote your online store!

In fact, dropshipping lets you use almost any promotional channels you want. So you can create accounts for your online store on the most promising social media platforms. Then, consider creating a blog on your website. An affiliate program is also going to be extremely profitable too in terms of generating leads.

And so on, and so forth! There are so many ways to make your business more profitable!

4) Expand your business

If you have successfully started your online business, and this business model brings you money, what should you do next? Well, nothing but expand your business!

In fact, you don’t have any limits for your business at all. Does your online store work great and serve as a stable source of high income for you? So, try to extend your product list, think of related niches, etc. Finally, create one more store!

Dropshipping FAQ’s for beginners

  • Is the dropshipping process legal?

Yes, dropshipping is completely legal. However, dropshippers should keep in mind the suppliers they are dealing with, and pay attention to various trademarks and intellectual property.

  • Is dropshipping profitable?

Dropshipping is definitely profitable. However, just like any other business it all depends on a number of factors.

It doesn’t require a lot of investments to get started in dropshipping. All you need to do is find high-quality products, a reliable supplier, an online store where you can showcase your products, and that’s basically it. Once you have all of that, you simply need to establish an advertising strategy to showcase your products on various online platforms.

  • How do I create an online store?

Starting a dropshipping business you obviously require an online store. This ponders the question of how does one creates an online store? Don’t worry, you don’t need to learn any specific skills or have any background knowledge.

Now you can find lots of online solutions that offer their services to create an online store. In fact, you don’t have to go far to find this. AliDropship offers to create a top-notch online store made specifically for you.

Final thoughts

benefit from dropshipping process

As you can see, starting a dropshipping business is going to be a perfect decision for those who wish to make a fortune with his own ecommerce business. Just imagine that you have an opportunity to make money online without leaving your place of comfort.

What’s more, with dropshipping, you can work from anywhere in the world. And it’s coupled with no investments, no extra staff, and so on. Sounds tempting, doesn’t it?

When thinking of starting a dropshipping business, you should remember that it doesn’t require any special skills or experience in ecommerce. Meanwhile, this business can provide you with a high-profit margin.

Finally, you will be engaged in meaningful work. You are to provide people from all over the world with an opportunity to purchase high-quality goods at wholesale prices – that is extremely low if compared with the retail ones in an offline store.

So, if you want to build your own financial empire, this is high time to start a dropshipping business! And AliDropship is going to help you make your business journey as convenient and profitable as possible!

Read the source: https://alidropship.com/dropshipping-process/

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Meet Exceptional Dropshipping Services Taking Your Store Performance To A New Level

Find the dropshipping service that will help your online store thrive! These cover all kinds of business tasks, be it technical improvement, promotion campaigns or creating the design of your dropshipping store.

A unique and professionally built website is a good start for your dropshipping business. However, in order to guarantee stable growth, you need to pay attention to various tasks such as product choice, promotion, etc.

Some say this is the most exciting part of online business and being distracted by other, purely technical issues is really annoying.

That’s why AliDropship offers a number of extra services so that you could focus on developing your business while leaving all technical problems to our team.

Dropshipping services to improve your website

AliDropship Plugin Setup

Manual installation of AliDropship plugin is quite clear even to an online business newcomer. However, we wouldn’t want the people who have no experience of dealing with ecommerce software to get frustrated over possible slowdowns. That’s why we introduced the setup service!

Along with setting up AliDropship plugin on your website, we will also:

  • Set up email notifications for your dropshipping store to make it easier to communicate with customers
  • Optimize your homepage for search engines
  • Set up our pricing formula
  • Integrate your store with Google Analytics
  • Set up payment gateways
  • Register a branded business email for you

Learn more about AliDropship plugin setup here.

Add-ons setup


To boost your business, you might need to use a number of add-ons for your dropshipping store such as Countdown Timer, Upsell or Recent Sales Pop-Up. If you don’t feel like dealing with software, leave it to our team!

We will not only set up any plugin you require for your online store, but also adjust its settings according to your preferences.

Learn more about Add-ons setup service here.

Social Rabbit Plugin Setup


No matter what business you have, it’s always a good idea to promote it through social media. Your store is no exception. Use this dropshipping service to make your store famous on top social networks – Facebook, Instagram, Pinterest and Twitter.

Our team will install Social Rabbit plugin on your website and authorize your business with these social media. As a result, you will get a fully functioning auto posting promo plugin within just 3-5 days.

Learn more about Social Rabbit setup here.

Product Data Entry


Choosing what products to import to your dropshipping store is one of your most important decisions. The items you offer represent your store, its benefits and competitive advantages. That’s why one must pay close attention to products’ choice as well as amendment of their titles, descriptions, photos, etc.

But if you don’t have time, AliDropship team will take care of it for you. Our specialists will find the most promising products on AliExpress and edit product data to make your store look nice and professional.

Learn more about Product Data Entry here.

Website Installation


If IT is not really your thing, you can use this service and get a fully functioning dropshipping store with no hassle.

Our specialists will take care of every step:

  • Install WordPress CMS on your site
  • Setup WooCommerce plugin (if required)
  • Install AliDropship plugin
  • Set up the theme you chose

In just two days, your dropshipping store will be ready for further customization!

Learn more about Website Installation service here.

Custom Development


Do you want more than just another typical online store? Do you want your website to be truly unique? Say no more! This dropshipping service will allow you to customize your store even further.

It is designed for those who would like to make non-typical adjustments to the websites built with AliDropship Original plugin.

Learn more about Custom Development service here.

Custom Design


Visual content attracts more views than any other type of data. So, visual materials such as logos, banners, social media covers, etc. have huge value. If drawing is not your strongest side, leave this task to us!

Our team of designers will create high-quality visual materials for your needs. All you have to do is contact us and provide our team with your personal vision on what you’d like to see in your store.

Learn more about Custom Design here.

Theme Switching


Feel excited about some new theme our team has developed for AliDropship store owners? Want to apply it to your store instead of the previous one? Say no more!

The theme switching service lets your store get a whole new appearance and layout with no extra effort. Just make up your mind on the theme you’d like to try, and we’ll do the rest.

Learn more about Theme Switching service and available templates here.

Email Subscription Form Integration


Many businesses communicate with customers through emails and consider email marketing one of the most efficient promotion methods. Your dropshipping store can benefit from it, too!

To do that, you need to set up a subscription form so that your store visitors could receive emails from you. Use our service to save time and efforts and start building your mailing list in just three days!

Learn more about Email Subscription Form Integration here.

Dropshipping services for marketing

SEO Starter Pack


No ecommerce business can do without search engine optimization. The better your website is optimized, the more Internet users see it in search results. Therefore, you enjoy more visitors and higher revenues!

SEO Starter Pack is designed to improve your store’s ranking in the search engines. After ordering this service, you will get a SEO-friendly article to publish on your homepage or your blog. Furthermore, our team will customize the SEO elements on your homepage and on each category page of your store and create multiple backlinks.

Learn more about SEO Starter Pack here.

SEO copywriting


While the previous service is good for a start, SEO copywriting will further improve your store ranking on Google.

Our team of professional copywriters will create SEO-friendly texts for your homepage and category pages. Here you can expect good readability, clear descriptions and efficient calls to action, which will enhance the appeal of your offer.

Learn more about SEO copywriting service here.

Social Media Setup


Social media marketing is essential for any kind of business, especially for small-scale online stores. So, using a variety of social networks to promote your brand and products is a must.

Facebook, Instagram, Pinterest and Twitter have proved to be efficient marketing tools. Our team can not only setup your social media accounts, but also make them look professional, which is crucial for attracting audience.

Learn more about Social Media Setup here.

Banner Ads Design


Have you come up with a brilliant promotion idea, but faced the lack of time to create the required advertising materials? Don’t worry: our team can provide you with all you need within a couple of days!

The designers of AliDropship will create original banners for your campaign. You can send us the pictures and texts you want to use or leave it entirely to us.

Learn more about Banner Ads Design service here.

Promo Video Creation


If you’re looking for new promotional tools and instruments, consider using video materials. After all, videos attract attention more efficiently than any other type of content.

By ordering this dropshipping service, you will get a professionally made, high-quality video up to 2 minutes long. So you don’t have to waste time trying to learn how to create videos on your own.

Learn more about Promo Video Creation here or check other marketing services we provide.

Social media assistance setup 

dropshipping service Social media assistance setup 

Social media is one of the most crucial sources of quality, incoming traffic. If you need professional, engaging social media accounts for your business, this is the perfect offer for you.

Most of your potential clients are active users of social networks. Having attractive social media pages is essential to promoting any business in today’s day and age.
With the help of our team, you can have us do the work — and potentially grow your traffic and leads by several times!

With the Social Media Setup service, you:

  • Receive fully-functional social media accounts
  • Win customer trust with searchable accounts
  • Gain quality traffic from your accounts
  • Get more orders from social media
  • Save your time for more vital tasks

To learn more about social media assistance setup click here.

Lead generation pop-up setup 

dropshipping services lead generation pop up

We all love special deals and discounts. So, if you place an attractive pop-up offering that on your site, you’ll reveal all those bargain lovers, get their email addresses (to use for future email marketing campaigns) and inspire them to place an order on your site by sending them a coupon code!

What are the benefits of the Lead Generation Pop-up Setup?

  • You take a proven path to effortless sales
  • Your store is 3X more attractive to visitors
  • You save your precious time (up to 8 hours)
  • No coding or marketing skills needed

To learn more about social media assistance setup click here.

Irresistible lead magnet

dropshipping services lead magnet

Even if you’ve never heard the term “Lead Magnet” before, it’s never too late to reap its benefits to boost sales! Lead Magnets are extremely common for one simple reason – they work very well maximizing the number of email addresses of your potential customers. Then just use them in your email marketing campaigns & be ready to roll in money!

So, how does this all work?

  • An ad attracts traffic to your site;
  • People visit your site and see a pop-up (powered by Mailchimp) with an attractive offer;
  • People leave their email addresses to receive a useful e-book;
  • Throughout the e-book, people accidentally on purpose come across your products and visit your product pages. Moreover, at the end of the e-book, we put a coupon inspiring for purchases.
  • You have plenty of email addresses to use for future email marketing campaigns

To learn more about this dropshipping service click here.

Winning products and ad strategy

dropshipping services winning products and ad design

After years of testing and analyzing ads, we found the gold mine strategy of the right product presentation and effective advertising. We know the secret of choosing cool products, making them look irresistible to your audience and advertising them efficiently to get high profits very fast.

You’ll see how this strategy works, once we upload a winning product to your store and give you tools to advertise it.

Why do you need to learn our secret product advertising strategy anyway?

  • Make your ads effective. We already spent days and thousands of dollars on finding the right strategy – so now you could save yours!
  • Scale your business with a powerful technique – you can apply it to many products and get profit.
  • Save your money on hiring a marketer – you’ll be able to professionally advertise your store by yourself from now on.
  • Increase your profit! The more effective your ads are, the more money appears in your bank account.

To learn more about this dropshipping service click here.

Facebook & Instagram Video Ads

dropshipping service FB and Insta video ads

Traditionally, creating beautiful & effective video ads meant either learning how to use video editing software or spending big on video production. Either way, it was expensive. Now you can get your own videos without investing a bunch of money! Sell more stuff & score more leads with irresistible video ads – we’d be glad to create them for you!

So, why do dropshipping entrepreneurs choose this service:

  • A video ad is newer and therefore more attractive for future customers.
  • The video gets 40% more clicks than the image – videos tend to drive more engagement.
  • A video ad can show a product in use – it’s the right way to get customers on the hook!
  • A video ad is created by the team of professional designers & dropshipping experts using a variety of tools: animation, effects.
  • Our clients have a 20 to 30% higher conversion rate when utilizing video over images when it comes to Facebook ads.
  • You save money on video editing software & from 3 to 6 hours of your precious time on video creation.

With this service, you’ll easily expose your clients to a visual & audio experience that will leave them wanting (and buying) more.

To learn more about this dropshipping service click here.

Facebook & Instagram ads

dropshipping services fb and insta ads

No less than 3.2 billion people across the globe are regular users of Facebook and Instagram. This provides the largest advertising opportunity for businesses. You can’t afford to miss this!

However, dropshipping beginners often face the challenges of reaching a proper target audience and creating appealing visual materials. This is why it is advisable to get a professional assistance!

Amazing benefits of this powerful Dropshipping Advertising Service:

  • It saves your time – up to 48 hours!
  • About 90% of our clients achieve a high rise and a huge breakthrough in sales
  • Your ads are directed towards your targeted audience
  • You aren’t required to have pro marketing skills as experts prepare everything for you
  • No worries – our professionals prepare powerful, effective and compelling ads for you

To learn more about this dropshipping service click here.

Email marketing setup 

dropshipping services

Do you want to promote your business through affordable email marketing efforts?

What are the benefits of the Email Marketing Setup service?

  • We complete the entire setup procedure for you
  • You save a sufficient amount of time (up to 20 hours) to dedicate to other business areas
  • You get orders effortlessly – discount promo codes in promo emails will inspire sales!
  • Automated emails continue to function for many years after the setup
  • You achieve a greater volume sales and get repeat buyers

To learn more about this dropshipping service click here.

Deep niche research 

dropshipping services deep niche research

You need to do a research and go deep in statistics to find your perfect profitable dropshipping niche. Or, you can do nothing and get professional help from Dropship Club experts. We can provide you with three profitable niches based on trends, market saturation, and your interests & passions. All you need to do is fill in our questionnaire after the checkout process. That’s it!

What’s so good about the Niche Research service?

  • You save up to 8 hours of your time
  • No skills needed – experts perform the research themselves
  • No wasted money – all the suggested niches have a promising potential
  • You can be sure of the success of your business

To learn more about the deep niche research service click here.

Engaging social media posts 

dropshipping services engaging social media posts

Your store’s pages on Instagram, Facebook and Twitter are great assistants on your way to sales. But what to do when they are almost empty and you don’t know how to make effective posts? Let professionals create beautiful and exciting content for your social media and enjoy the benefits!

What can you expect after publishing the posts we prepare for you?

  • More professional-looking social media pages of your store
  • 2X increased interest in your store by page visitors
  • More traffic to your site
  • Better understanding of how to run social media
  • More trustworthy image of your store = more sales

To learn more about the engaging social media posts service click here.

Traffic generating ad & blog posts 

dropshipping services traffic generating ad and blog posts

It’s time to try a new advertising scheme: selling through content that speaks to your audience!

So, how does this all work?

  • An ad attracts traffic to an exciting blog post on your site;
  • People visit your site and read this blog post;
  • Throughout the post, people accidentally on purpose come across your products and visit your product pages.

Easy & completely transparent, right? We’ll help you turn this scheme into reality!

To learn more about traffic generating ad & blog posts click here.

Facebook followers booster 

dropshipping services fb followers booster

Wanna get the most out of your Facebook store account and sell through posts? Dream of making your Facebook page look trustworthy for prospective customers? Then you need enough followers on Facebook!

A wonderful blend of top-quality content, entertaining posts, and Page Likes Facebook Ads that will grab the user’s attention quickly and make them follow your FB page.

Here’s what you’re going to get:

  • Instant exposure to new followers – which means more people who know about your amazing store
  • Save some money on advertising as this type of ads typically are the least expensive
  • Highly-targeted audience of followers that are easy to reach and already interested in your store
  • New engaged visitors gained through social proof (read as other people’s likes and shares)
  • A guide that will help you gain followers – no PRO knowledge needed! Just follow the steps our experts suggest.

To learn more about Facebook follower booster click here.

SEO Premium Service Subscription

dropshipping services seo premium

Do you want your store to be more visible on Google, attracting attention — and visits — from the users who look for something from your niche? SEO, or search engine optimisation, is an efficient and hassle-free way to make it happen!

Applying for this subscription service, here’s what you get on a monthly basis:

  • SEO-friendly articles written exclusively for your blog by skilled copywriters

These articles not only multiply the number of relevant keywords mentioned on your site (which naturally leads to a boost in the number of visitors from organic search). They improve your conversions as well, thanks to their engaging language, persuasive power, and impressive call-to-actions.

  • 200+ backlinks

To boost your store’s ranking positions on Google, we create a number of backlinks using your brand name, your site URL, and the keywords related to your niche. These backlinks will be submitted as follows:

  • Web 2.0 properties
  • Contextual backlinks
  • Article submissions
  • Web 2.0 profiles
  • High DA profiles
  • PDF creation

To learn more about the SEO premium service subscription click here.

Dropshipping services for hosting

Hosting


Your dropshipping business might be virtual, but it requires real space on a hard drive. Our hosting service is ideally optimized for dropshipping websites based on WordPress. AliDropship guarantees high performance and proper loading speed which are crucial to keep visitors active.

Learn more about our hosting service here.

Hosting Setup & Support


This dropshipping service is designed as additional help for our customers dealing with specific tasks such as WordPress installation, protection from viruses, replacing your primary domain name, etc.

Learn more about Hosting Setup and Support here.

Server Configuration


A website usually uses a number of software products, and compatibility issues are a common problem. If not treated properly, they can slow down your website which might affect your business performance negatively.

If you’re not absolutely sure you can handle these tasks on your own, leave them to us. Our professional team will take care of your website’s server configuration and other issues.

Learn more about Server Configuration service here.

Use these dropshipping services to boost your business. And remember: if you haven’t launched your business yet, our team can build a fully ready custom dropshipping store for you!

Read the source: https://alidropship.com/choose-a-dropshipping-service-to-boost-your-store-performance/

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My First Dropshipping Order: 9 Practical Tips To Manage It Properly

Oh, you’ve got your first dropshipping order! Somebody visited your store and bought one or many of your great products. All your efforts really paid off and you have every right to be proud of yourself!

The question is: what’s next?

What do you have to do after making your first sale?

Here are our 9 tips that will help you process your first dropshipping order and build a positive image of your ecommerce store.

 

#1 Check all the shipping details

First of all, we strongly advise you to check the information your customers write before you start filling in the contact form.

Sometimes they make mistakes when writing the names of their countries or cities, add unnecessary information or forget to mention some important things.

In this case, you will have to edit their personal details on your own or get in touch with this customer to receive more information. Although it takes you some time, you’ll have less problems in the future.

#2 Make sure that you don’t deal with frauds

We often face buyers who place lots of orders at once and pay for their purchases by different credit cards or PayPal accounts. These buyers are most likely frauds who got access to other people’s credit cards.

We recommend you not to process such orders because they may easily become your bad headache in a while. To make sure that your customers are not frauds, ask them to send you the photo of the last four digits of their card numbers.

As a rule, fair customers send photos without any trouble, whereas frauds stop answering emails or block your messages. In this case, it’s better to give these people a full refund and to forget about them, even if it’s been your first dropshipping order.

#3 Don’t procrastinate to process the dropshipping order!

After getting your first order you’re most likely over the moon and want to share your excitement with everyone in the world.

I can totally understand your feelings and how happy you are, but you actually don’t have a minute to lose!

AliExpress suppliers need some time to process your dropshipping order and send the product. Usually, it takes them up to 7 days in the off-season and more than 7 days during the holiday season.

So if you dawdle over your order, you’ll have a great chance that it won’t be shipped in time. As a result, you may get lots of negative emails or reviews from your customers and a bad reputation 🙁

Thus, get your skates on and start processing your first dropshipping order right after you make sure everything is fine with it!

#4 Check your order fulfillment settings

AliDropship Plugin allows you to make the process of order fulfillment automated. However, you need to make sure that these options are activated.

Go to your WordPress admin panel, choose the AliExpress button and click on Settings. You will see the following window.

If you want your products to be processed automatically, you need to activate the following options:

  • Mark orders as “Processed”
  • Mark orders as “Shipped”

They will automatically change the status of your dropshipping orders, so you’ll have more time to focus on developing your marketing strategy or any other important things for your dropshipping business.

For example, once you placed an order on AliExpress, the plugin changes the status of your order from “Paid” to “Processed”. After getting the Tracking ID, it will automatically change the status from “Processed” to “Shipped”.

#5 Check if you registered with a mailing service

To send your customers email notifications when they place orders on your store or when you change the order status, you need to be registered with a mailing service.

AliDropship plugin supports the most popular mailing services, the list of which you can find in our knowledge base.

Choose the service you like the most, create an account and follow our instructions on how to connect this account with your plugin. We have detailed articles on it in our knowledge base, so feel free to read them.

#6 Think up a message for your suppliers

The AliDropship plugin has a great feature that allows you to leave a message for your supplier. It will be sent automatically when placing an order on AliExpress.

In this message, you can write your suppliers that you’re doing dropshipping and ask them not to add any promotional materials to your orders or not to mention their return address on the package.

Thus, you will have fewer chances to be associated with AliExpress.

#7 Think up message templates for your clients

Make sure that you have created message templates that your clients will get after changing the status of their orders.

For your customers, it’s very important to know what happens to their orders – whether they are on their way or stuck in somewhere.

If you don’t notify people, you will have a great chance to get tons of emails, which include questions and hateful comments.

That’s why we recommend you to create message templates in advance to automatically notify your buyers of the order progress. It’s a guaranteed way to make your dropshipping journey more pleasant both for you and for your customers!

#8 Don’t forget to regularly track your traffic

It may happen that your first dropshipping order is placed by a person who doesn’t actually represent your target audience.

For example, an old woman from Brazil bought an expensive high tech gadget from your store.

Of course, this woman can be interested in science and tech devices but it doesn’t mean that all old women in Brazil are keen on buying these things. If you start advertising on this audience, you’ll have a great chance to go out of business.

That’s why you need to regularly monitor your website’s visitors and buyers to get a sense of them.

#9 Constantly improve your website and refresh your marketing strategy

As you know, having a strong marketing campaign is a key to success in dropshipping business. If you can’t get your first dropshipping order, it most likely means that you do something wrong.

Make sure that your niche is popular and you offer your clients the best products. Check if your website is unique or looks professional enough to attract visitors and make them buy from you. Use new marketing tricks and do SEO to improve your website’s performance and refresh your marketing strategy.

Don’t worry: your efforts will be paid off and you will definitely get results!

Has your store already got its first dropshipping order? How were you feeling at that moment? Leave your answers in the comments section below!

Read the source: https://alidropship.com/first-dropshipping-order/

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Product Assortment: How Many Goods Does A Dropshipping Store Need

The success or failure of any business depends on its service or product assortment in the first place. But how many products do you really need to start an online store?

What is a product assortment?

A product assortment is the variety of services and goods a company or an entrepreneur offers to customers. In simple terms, it’s both what and how many products one offers.

Why is it important? You have probably heard many times how a company brags about its wide selection of products in an ad. It’s because consumers like to have a choice, especially when it comes to certain types of products such as clothing, shoes, furniture, etc.

Be it individuality or functionality, by offering a wider range of goods than competitors, one can attract and convert more customers.

In addition, different products behave differently on the market. For example, goods of prime necessity usually sell fast but cost relatively little while spoils of affluence sell slowly but can bring more profit.

It works the same way in dropshipping.

But hold on! You can’t just grab random goods from AliExpress in hundreds and call it a good product assortment. Remember, it’s how ‘many’ and ‘what’. A product assortment is the combination of two basic parameters.

What is a product assortment width/breadth?

Assortment width, or breadth, is the number of product types a retail store offers. Simply speaking it’s how many categories and models you’ve got. For a dropshipping store, it could mean the number of product pages: with at least one product page within five categories, you get an assortment width of five product types.

What is a product assortment depth?

This parameter reflects how deep you go with the variety of products by adding new variations. Each type of product can have sizes, colors, or styles. With each new color available for a given product, your assortment becomes deeper.

Thus, a product assortment is made up of how many product types and variations you have to offer, i.e. the depth and breadth of your inventory.

How many products should a dropshipping store have?

In most cases, you’ll need about 3-30 products to start dropshipping. However, this amount depends heavily on what type of store you’re going to build – a niche or a general shop.

Number of products for a niche store

A niche store is an ecommerce website with products related to one and the same niche. Theoretically, it can contain both several dozens of goods and several hundred. Even if you sell thousands, it’s still a niche store as long as they’re all related.

If you’re a beginner, you’re going to need about 50 products to start. Why not 3 as I suggested above? Because it’s really hard to predict which goods are going to sell well.

The idea here is to pick the 10 most promising products which you will treat as the flagships of the store. Before the website grows famous enough, you’re going to promote these items through social media, PPC, or other channels. Often entrepreneurs try out each of them until they find the best-selling product.

The other 40 or so products are required for three purposes. First of all, they may sell even if right now the store attracts very few customers. So, having these products in the inventory won’t hurt.

Second, clients like it when you offer a wide variety of products because it gives more choice. Of course, 50 goods doesn’t sound so great, but it’s not bad for a start.

Finally, you can use related products for upsells.

Check out our add-ons that will increase the average order value on your dropshipping store – Product Bundle and Upsell.

In addition, customers tend to trust shops with a more or less wide product assortment.

As you keep promoting the business and get more and more traffic from different sources (especially organic traffic), you can add new goods to the inventory. You’re not limited to a certain number of products, but remember that each item you import from AliExpress requires editing. So, the process will take hours and days if you do that manually.

When your store starts getting sales, you can import more products either directly from AliExpress or from AliDropship’s database of pre-edited goods. Or, you can try using Sellvia and get direct access to one of the most prosperous markets in the world along with all the tools you need to build a successful business.

Number of products for a general store

General stores require a different approach. Unlike niche websites, they contain goods from categories unrelated to each other such as clothes, accessories, merchandise, art, books, garden supplies, smartphone cases, etc.

Consequently, if you try to fill each category with at least a dozen products, you’ll end up with more than a hundred right away. And that’s just the minimum you need! Ideally, a general store should offer hundreds and thousands of products.

However, there are two things to keep in mind. First, you still have to import new products from AliExpress manually. Second, promoting a general store is much harder compared to a niche website.

Single product stores

As the name suggests, such websites can only have one product, be it a flagship you want to highlight or the only item your business sells.

On the one hand,   of other shop types. On the other hand, it allows you to focus all your attention on this particular item. So, if the quality is high enough, such businesses can succeed.

Besides, one can launch new single product stores, thus increasing their overall revenue. In other words, it’s possible to start a dropshipping business with just one product.

Product assortment tips

To get the most out of your online store you must build a product assortment that generates interest and brings value to your customers. So, to help you with this we’ve compiled a list of tips for creating and managing your product inventory.

  • Observe shoppers behavior

Building a habit of researching visitors’ website browsing habits, especially their on-site search. Take note of what people are typing into your site’s search box. Are there any specific search queries for certain product types or items? Use that information to decide what items you should stock up on. In addition, run various surveys to see how satisfied your customers are with the product choice, watch their buying patterns to help you build the right product assortment strategy.

  • Follow local and global trends

At any given moment a new trend can appear right out of nowhere. And certain trends can help your product assortment, so pay special attention to what’s going on inside and outside your market.

For example, look at the recent COVID-19 pandemic. Many retail stores and even ecommerce stores had to upgrade their selling strategies to take advantage of the situation. Sellers who have successfully adapted and came up with assortments based on the needs of shoppers were able to capitalize on consumer demand.

The conclusion? Look closer into current events, trends, and be prepared to update your product depth.

  • Consider seasonal products

While establishing your assortment strategy, you need to consider the seasonality. Depending on the time of the year, you may need to adjust your breadth of product line for certain categories while narrowing down others.

Moreover, attracting the attention of new potential customers with seasonal products can be a very good way to tempt them into buying from you for the first time.

Conclusion

As you can see, one can start a business with only a few products in the inventory without having to build a really deep assortment. Later on, you can add more goods and increase their number to hundreds and thousands.

But make sure to distribute them among corresponding categories and subcategories to make finding them easier. It’s especially important for general stores that can contain thousands of all possible goods.

AliDropship plugin can help you easily find and import products from AliExpress to your dropshipping site, thus saving the time you need to optimize the product assortment.

Read the source: https://alidropship.com/product-assortment-for-an-online-store/

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10 Customer Retention Tactics You Can Use To Boost Your Store Performance

Getting new clients for your online business is great. But, to make them come back for more purchases is invaluable. What are the ways to achieve it? Let’s learn about the best customer retention tactics you can rely on.

What is customer retention?

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Nothing succeeds like success.

Have you heard this?

It means that your achievements pave the way for even greater results.

And these are the most suitable words when it comes to business.

Customer retention is all about increasing the profitability of your business by building lasting customer relationships. It refers to the actions and activities companies take to make their customers return for more purchases. The overall goal of customer retention is to retain as many customers as possible through various customer loyalty programs. It’s important to mention that customer retention starts from the very first contact a consumer has with a company and continues on through their entire relationship.

Why is customer retention important for business?

Retaining customers is the best recipe to grow your e-commerce business further.

Customer retention measures how successful a company is at acquiring new customers and also how successful it is at satisfying already existing customers.

Indeed, it’s well-known that making your existing clients buy again costs you a lot cheaper than attracting new buyers.

Besides, customers who keep coming back to your store work in your favor. They help you build a good online reputation and spread the word about your business on the Internet and to their friends and family. This, in turn, results in the emergence of new clients for your dropshipping store.

As you might be guessing, customer retention is not the same as getting new clients.

 

Keeping a loyal customer base is all about creating personal relationships with your existing clients. For this, you need to use special retention tactics.

And in this article, we’re going to find them out.

10 retention tactics that work in eCommerce

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#1. Create your brand identity

What is the most essential part of any relationship?

Emotional connection, of course!

To keep your customers coming back, such a connection between you and your clients is a must.

Thus, you should let your customers feel that you’re on the same page as they are. They need to know that you’ve got the same values.

Let’s take Nike’s example.

This company isn’t just a network of the sport-clothing stores. The better part of Nike’s marketing campaign is built around the admiration for famous sportsmen.

So, people come to its stores not just to buy a pair of sneakers. They feel themselves emotionally connected with the idea Nike conveys – with the brand.

That’s why creating your brand identity is crucial to retain the customers. Emotional connection with your clients puts their fears to rest and instills trust.

To create your brand identity, you should find out as much as you can about your clients – their interests, attitudes, passions, etc.

Then, you need to use this knowledge to come up with the idea that will catch on with them.

And… it’s done!

If you touch a chord with your clients, they will keep choosing you over plenty of your competitors.

#2. Stay in touch

Don’t let your clients forget you!

There are dozens of online stores on the Internet. And once a customer has made a purchase from you, they could easily lose track of your website later.

That’s why you need to keep in touch with your clients. Communication is another effective retention tactic.

Besides, staying in touch is an important thing in building strong relationship with you customers.

If you receive a thank-you letter after buying something, doesn’t this make a difference?

Right, it does.

And when your clients get happy birthday wishes or Christmas greeting from you, it’s even more pleasing, isn’t it?

So, make use of it! Inform your customers about new products in your store, offer them discounts and so on.

#3. Drive loyalty

Loyalty should be rewarded!

When you know that your actions are going to benefit you, you’re more determined to take them, aren’t you?

Let your customer know that their loyalty will turn into giveaways or discounts and they will definitely come back to your store.

This customer retention tactic works perfectly.

For instance, Amazon uses this technique with its membership programs. The more its users spend, the more perks they get.

When you create customer loyalty programs, it becomes a sort of game or competition for your clients. They see the reward and they want to get it.

#4. Use personalization

Everyone says that playing favorites isn’t right.

But…

In fact, most people expect to be treated exceptionally.

And the best way to make them feel this way is using personalization.

The simplest example of this tactic you can put to use is using your clients’ names in e-mails.

You receive loads of e-mails every day. And let’s be honest, most of them are left unread.

Yet, if you get a message starting with your name, it catches your attention and you probably read it.

When you get personal with your customers, you give them the sense of their importance and break the ice.

This simple yet efficient retention tactic could give your online business a lot of benefits.

#5. Provide great customer service

You reap what you sow.

The most important thing in customer retention is the impression you make on your clients.

Customers are sick and tired of the businesses that just want to line their pockets. They look for a honest enterprise which purpose is to help them out.

Thus, if your clients feel like getting the cold shoulder, they will leave your online store without a backward glance.

To avoid this misfortune and retain your clients, you should provide the best customer service you can possibly render.

This way, you let your customers know that they matter. And who doesn’t like this?

So, here’s what you need to do to keep your clients coming back:

#6 Start a customer communication program

Starting a customer program showcases a long-term investment in your relationship with your customer base.

This means creating a variety of information centers for your customers such as a knowledge base, a community forum, or even webinars.

Having these various information centers, your customers can find a solution to their problems quicker and easier before reaching out to you.

#7 Admit mistakes, apologize and fix them

In business today, it is especially important to be able to admit to your mistakes and fix them.

Believe it or not, admitting to your mistakes can actually help with customer retention and loyalty. It showcases your human nature and demonstrates integrity. Most importantly, by apologizing for your mistake, it will demonstrate to people that you recognize something went wrong and you are willing to fix it, which in return shows that you actually care about your customers.

Moreover, this will make your company stand out from everyone else. Many companies simply try to hide their mistakes or ignore them as nothing happened. However, by trying to make things right with your customers, you create an opportunity for establishing a much closer relationship with them.

#8 Use testimonials and social proof

Oftentimes, the greatest way of advertising isn’t your own. In today’s world, consumers are more likely to trust the opinions of people who have previously had some kind of experience with a company or brand.

That’s how social proof can help you retain existing customers and bring in new ones! Using the power of testimonials, you can show the experience your customers have had with you straight from them. Better yet, find a way to highlight your loyal customers by sharing their stories on your website and social media platforms.

Fun fact: more than 97% of consumers claim that online reviews have influenced their buying decisions.

So, using customer testimonials is a very effective way to bring in new customers and convince established customers to hang around.

#9 Develop customer communication calendar

A communication calendar is what you can use to keep track of customer communication at regular intervals. It will tell you when the last time a customer has reached out to you and alerts if existing customers haven’t interacted with your brand.

The calendar is basically a programmed sequence of events, special offers, and deals, which are sent to your customers through automation software.

Companies that integrate a communication calendar into their strategies find it much easier to engage with their customers. For the simple reason that it eliminates any post-purchase doubts, boosts the overall trust, and convinces the customer to return for future purchases.

Constant communication makes the customer feel valued and connected since you’re informing them about the process.

#10 Use gamification

Gamification is when you take a simple process and apply gaming elements to make the process more fun, interactive, and enjoyable.

It’s a great marketing tool to provoke customers to come back for more, generating more loyalty towards the brand. Gamification is becoming more and more popular throughout every industry and more brands are integrating it into their marketing strategies.

Gamification triggers intrigue and excitement leading to interactions with your brand and improved customer emotional engagement. It touches upon the general desire to compete and win. Here’s how you successfully use gamification to retain customers:

  • Know your goals 

You must understand – what you are trying to achieve? What customer behavior are you trying to drive? Most importantly, you need to ensure that your customers understand exactly what they need to do to participate and win.

  • Understand who your customers are

Knowing who you are targeting with this is essential. Try to research the demographics that engage with your brand the most and make the gamified loyalty program be tailored to their needs.

  • Make it easy to participate

The game needs to be available to anyone who wants to participate in it. At the same time, there must be a sense of challenge for the participants to get a sense of achievement.

  • Surprise participants with random rewards

Everyone loves surprises, so every once in a while, surprise your participants with random or free rewards. This can be time-limited promotions, special offers, etc.

Overall, a well-thought strategic approach to the gamification strategy will be a huge benefit for the company in the form of increased customer retention, engagement, and revenue growth.

If you follow these simple rules, you’ll see that providing great customer service is the most efficient thing in your bag of tricks to retain clients.

The longest journey starts with a single step. Similarly, the success of your dropshipping business lies in simple yet important things you should put into service. Customer retention is one of these things. Now, you know the tactics to retain your clients. What is left is to take a step!

Read the source: https://alidropship.com/customer-retention-tactics/