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My First Dropshipping Order: 9 Practical Tips To Manage It Properly

Oh, you’ve got your first dropshipping order! Somebody visited your store and bought one or many of your great products. All your efforts really paid off and you have every right to be proud of yourself!

The question is: what’s next?

What do you have to do after making your first sale?

Here are our 9 tips that will help you process your first dropshipping order and build a positive image of your ecommerce store.


#1 Check all the shipping details

First of all, we strongly advise you to check the information your customers write before you start filling in the contact form.

Sometimes they make mistakes when writing the names of their countries or cities, add unnecessary information or forget to mention some important things.

In this case, you will have to edit their personal details on your own or get in touch with this customer to receive more information. Although it takes you some time, you’ll have less problems in the future.

#2 Make sure that you don’t deal with frauds

We often face buyers who place lots of orders at once and pay for their purchases by different credit cards or PayPal accounts. These buyers are most likely frauds who got access to other people’s credit cards.

We recommend you not to process such orders because they may easily become your bad headache in a while. To make sure that your customers are not frauds, ask them to send you the photo of the last four digits of their card numbers.

As a rule, fair customers send photos without any trouble, whereas frauds stop answering emails or block your messages. In this case, it’s better to give these people a full refund and to forget about them, even if it’s been your first dropshipping order.

#3 Don’t procrastinate to process the dropshipping order!

After getting your first order you’re most likely over the moon and want to share your excitement with everyone in the world.

I can totally understand your feelings and how happy you are, but you actually don’t have a minute to lose!

AliExpress suppliers need some time to process your dropshipping order and send the product. Usually, it takes them up to 7 days in the off-season and more than 7 days during the holiday season.

So if you dawdle over your order, you’ll have a great chance that it won’t be shipped in time. As a result, you may get lots of negative emails or reviews from your customers and a bad reputation 🙁

Thus, get your skates on and start processing your first dropshipping order right after you make sure everything is fine with it!

#4 Check your order fulfillment settings

AliDropship Plugin allows you to make the process of order fulfillment automated. However, you need to make sure that these options are activated.

Go to your WordPress admin panel, choose the AliExpress button and click on Settings. You will see the following window.

If you want your products to be processed automatically, you need to activate the following options:

  • Mark orders as “Processed”
  • Mark orders as “Shipped”

They will automatically change the status of your dropshipping orders, so you’ll have more time to focus on developing your marketing strategy or any other important things for your dropshipping business.

For example, once you placed an order on AliExpress, the plugin changes the status of your order from “Paid” to “Processed”. After getting the Tracking ID, it will automatically change the status from “Processed” to “Shipped”.

#5 Check if you registered with a mailing service

To send your customers email notifications when they place orders on your store or when you change the order status, you need to be registered with a mailing service.

AliDropship plugin supports the most popular mailing services, the list of which you can find in our knowledge base.

Choose the service you like the most, create an account and follow our instructions on how to connect this account with your plugin. We have detailed articles on it in our knowledge base, so feel free to read them.

#6 Think up a message for your suppliers

The AliDropship plugin has a great feature that allows you to leave a message for your supplier. It will be sent automatically when placing an order on AliExpress.

In this message, you can write your suppliers that you’re doing dropshipping and ask them not to add any promotional materials to your orders or not to mention their return address on the package.

Thus, you will have fewer chances to be associated with AliExpress.

#7 Think up message templates for your clients

Make sure that you have created message templates that your clients will get after changing the status of their orders.

For your customers, it’s very important to know what happens to their orders – whether they are on their way or stuck in somewhere.

If you don’t notify people, you will have a great chance to get tons of emails, which include questions and hateful comments.

That’s why we recommend you to create message templates in advance to automatically notify your buyers of the order progress. It’s a guaranteed way to make your dropshipping journey more pleasant both for you and for your customers!

#8 Don’t forget to regularly track your traffic

It may happen that your first dropshipping order is placed by a person who doesn’t actually represent your target audience.

For example, an old woman from Brazil bought an expensive high tech gadget from your store.

Of course, this woman can be interested in science and tech devices but it doesn’t mean that all old women in Brazil are keen on buying these things. If you start advertising on this audience, you’ll have a great chance to go out of business.

That’s why you need to regularly monitor your website’s visitors and buyers to get a sense of them.

#9 Constantly improve your website and refresh your marketing strategy

As you know, having a strong marketing campaign is a key to success in dropshipping business. If you can’t get your first dropshipping order, it most likely means that you do something wrong.

Make sure that your niche is popular and you offer your clients the best products. Check if your website is unique or looks professional enough to attract visitors and make them buy from you. Use new marketing tricks and do SEO to improve your website’s performance and refresh your marketing strategy.

Don’t worry: your efforts will be paid off and you will definitely get results!

Has your store already got its first dropshipping order? How were you feeling at that moment? Leave your answers in the comments section below!

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Product Assortment: How Many Goods Does A Dropshipping Store Need

The success or failure of any business depends on its service or product assortment in the first place. But how many products do you really need to start an online store?

What is a product assortment?

A product assortment is the variety of services and goods a company or an entrepreneur offers to customers. In simple terms, it’s both what and how many products one offers.

Why is it important? You have probably heard many times how a company brags about its wide selection of products in an ad. It’s because consumers like to have a choice, especially when it comes to certain types of products such as clothing, shoes, furniture, etc.

Be it individuality or functionality, by offering a wider range of goods than competitors, one can attract and convert more customers.

In addition, different products behave differently on the market. For example, goods of prime necessity usually sell fast but cost relatively little while spoils of affluence sell slowly but can bring more profit.

It works the same way in dropshipping.

But hold on! You can’t just grab random goods from AliExpress in hundreds and call it a good product assortment. Remember, it’s how ‘many’ and ‘what’. A product assortment is the combination of two basic parameters.

What is a product assortment width/breadth?

Assortment width, or breadth, is the number of product types a retail store offers. Simply speaking it’s how many categories and models you’ve got. For a dropshipping store, it could mean the number of product pages: with at least one product page within five categories, you get an assortment width of five product types.

What is a product assortment depth?

This parameter reflects how deep you go with the variety of products by adding new variations. Each type of product can have sizes, colors, or styles. With each new color available for a given product, your assortment becomes deeper.

Thus, a product assortment is made up of how many product types and variations you have to offer, i.e. the depth and breadth of your inventory.

How many products should a dropshipping store have?

In most cases, you’ll need about 3-30 products to start dropshipping. However, this amount depends heavily on what type of store you’re going to build – a niche or a general shop.

Number of products for a niche store

A niche store is an ecommerce website with products related to one and the same niche. Theoretically, it can contain both several dozens of goods and several hundred. Even if you sell thousands, it’s still a niche store as long as they’re all related.

If you’re a beginner, you’re going to need about 50 products to start. Why not 3 as I suggested above? Because it’s really hard to predict which goods are going to sell well.

The idea here is to pick the 10 most promising products which you will treat as the flagships of the store. Before the website grows famous enough, you’re going to promote these items through social media, PPC, or other channels. Often entrepreneurs try out each of them until they find the best-selling product.

The other 40 or so products are required for three purposes. First of all, they may sell even if right now the store attracts very few customers. So, having these products in the inventory won’t hurt.

Second, clients like it when you offer a wide variety of products because it gives more choice. Of course, 50 goods doesn’t sound so great, but it’s not bad for a start.

Finally, you can use related products for upsells.

Check out our add-ons that will increase the average order value on your dropshipping store – Product Bundle and Upsell.

In addition, customers tend to trust shops with a more or less wide product assortment.

As you keep promoting the business and get more and more traffic from different sources (especially organic traffic), you can add new goods to the inventory. You’re not limited to a certain number of products, but remember that each item you import from AliExpress requires editing. So, the process will take hours and days if you do that manually.

When your store starts getting sales, you can import more products either directly from AliExpress or from AliDropship’s database of pre-edited goods. Or, you can try using Sellvia and get direct access to one of the most prosperous markets in the world along with all the tools you need to build a successful business.

Number of products for a general store

General stores require a different approach. Unlike niche websites, they contain goods from categories unrelated to each other such as clothes, accessories, merchandise, art, books, garden supplies, smartphone cases, etc.

Consequently, if you try to fill each category with at least a dozen products, you’ll end up with more than a hundred right away. And that’s just the minimum you need! Ideally, a general store should offer hundreds and thousands of products.

However, there are two things to keep in mind. First, you still have to import new products from AliExpress manually. Second, promoting a general store is much harder compared to a niche website.

Single product stores

As the name suggests, such websites can only have one product, be it a flagship you want to highlight or the only item your business sells.

On the one hand,   of other shop types. On the other hand, it allows you to focus all your attention on this particular item. So, if the quality is high enough, such businesses can succeed.

Besides, one can launch new single product stores, thus increasing their overall revenue. In other words, it’s possible to start a dropshipping business with just one product.

Product assortment tips

To get the most out of your online store you must build a product assortment that generates interest and brings value to your customers. So, to help you with this we’ve compiled a list of tips for creating and managing your product inventory.

  • Observe shoppers behavior

Building a habit of researching visitors’ website browsing habits, especially their on-site search. Take note of what people are typing into your site’s search box. Are there any specific search queries for certain product types or items? Use that information to decide what items you should stock up on. In addition, run various surveys to see how satisfied your customers are with the product choice, watch their buying patterns to help you build the right product assortment strategy.

  • Follow local and global trends

At any given moment a new trend can appear right out of nowhere. And certain trends can help your product assortment, so pay special attention to what’s going on inside and outside your market.

For example, look at the recent COVID-19 pandemic. Many retail stores and even ecommerce stores had to upgrade their selling strategies to take advantage of the situation. Sellers who have successfully adapted and came up with assortments based on the needs of shoppers were able to capitalize on consumer demand.

The conclusion? Look closer into current events, trends, and be prepared to update your product depth.

  • Consider seasonal products

While establishing your assortment strategy, you need to consider the seasonality. Depending on the time of the year, you may need to adjust your breadth of product line for certain categories while narrowing down others.

Moreover, attracting the attention of new potential customers with seasonal products can be a very good way to tempt them into buying from you for the first time.


As you can see, one can start a business with only a few products in the inventory without having to build a really deep assortment. Later on, you can add more goods and increase their number to hundreds and thousands.

But make sure to distribute them among corresponding categories and subcategories to make finding them easier. It’s especially important for general stores that can contain thousands of all possible goods.

AliDropship plugin can help you easily find and import products from AliExpress to your dropshipping site, thus saving the time you need to optimize the product assortment.

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10 Customer Retention Tactics You Can Use To Boost Your Store Performance

Getting new clients for your online business is great. But, to make them come back for more purchases is invaluable. What are the ways to achieve it? Let’s learn about the best customer retention tactics you can rely on.

What is customer retention?


Nothing succeeds like success.

Have you heard this?

It means that your achievements pave the way for even greater results.

And these are the most suitable words when it comes to business.

Customer retention is all about increasing the profitability of your business by building lasting customer relationships. It refers to the actions and activities companies take to make their customers return for more purchases. The overall goal of customer retention is to retain as many customers as possible through various customer loyalty programs. It’s important to mention that customer retention starts from the very first contact a consumer has with a company and continues on through their entire relationship.

Why is customer retention important for business?

Retaining customers is the best recipe to grow your e-commerce business further.

Customer retention measures how successful a company is at acquiring new customers and also how successful it is at satisfying already existing customers.

Indeed, it’s well-known that making your existing clients buy again costs you a lot cheaper than attracting new buyers.

Besides, customers who keep coming back to your store work in your favor. They help you build a good online reputation and spread the word about your business on the Internet and to their friends and family. This, in turn, results in the emergence of new clients for your dropshipping store.

As you might be guessing, customer retention is not the same as getting new clients.


Keeping a loyal customer base is all about creating personal relationships with your existing clients. For this, you need to use special retention tactics.

And in this article, we’re going to find them out.

10 retention tactics that work in eCommerce


#1. Create your brand identity

What is the most essential part of any relationship?

Emotional connection, of course!

To keep your customers coming back, such a connection between you and your clients is a must.

Thus, you should let your customers feel that you’re on the same page as they are. They need to know that you’ve got the same values.

Let’s take Nike’s example.

This company isn’t just a network of the sport-clothing stores. The better part of Nike’s marketing campaign is built around the admiration for famous sportsmen.

So, people come to its stores not just to buy a pair of sneakers. They feel themselves emotionally connected with the idea Nike conveys – with the brand.

That’s why creating your brand identity is crucial to retain the customers. Emotional connection with your clients puts their fears to rest and instills trust.

To create your brand identity, you should find out as much as you can about your clients – their interests, attitudes, passions, etc.

Then, you need to use this knowledge to come up with the idea that will catch on with them.

And… it’s done!

If you touch a chord with your clients, they will keep choosing you over plenty of your competitors.

#2. Stay in touch

Don’t let your clients forget you!

There are dozens of online stores on the Internet. And once a customer has made a purchase from you, they could easily lose track of your website later.

That’s why you need to keep in touch with your clients. Communication is another effective retention tactic.

Besides, staying in touch is an important thing in building strong relationship with you customers.

If you receive a thank-you letter after buying something, doesn’t this make a difference?

Right, it does.

And when your clients get happy birthday wishes or Christmas greeting from you, it’s even more pleasing, isn’t it?

So, make use of it! Inform your customers about new products in your store, offer them discounts and so on.

#3. Drive loyalty

Loyalty should be rewarded!

When you know that your actions are going to benefit you, you’re more determined to take them, aren’t you?

Let your customer know that their loyalty will turn into giveaways or discounts and they will definitely come back to your store.

This customer retention tactic works perfectly.

For instance, Amazon uses this technique with its membership programs. The more its users spend, the more perks they get.

When you create customer loyalty programs, it becomes a sort of game or competition for your clients. They see the reward and they want to get it.

#4. Use personalization

Everyone says that playing favorites isn’t right.


In fact, most people expect to be treated exceptionally.

And the best way to make them feel this way is using personalization.

The simplest example of this tactic you can put to use is using your clients’ names in e-mails.

You receive loads of e-mails every day. And let’s be honest, most of them are left unread.

Yet, if you get a message starting with your name, it catches your attention and you probably read it.

When you get personal with your customers, you give them the sense of their importance and break the ice.

This simple yet efficient retention tactic could give your online business a lot of benefits.

#5. Provide great customer service

You reap what you sow.

The most important thing in customer retention is the impression you make on your clients.

Customers are sick and tired of the businesses that just want to line their pockets. They look for a honest enterprise which purpose is to help them out.

Thus, if your clients feel like getting the cold shoulder, they will leave your online store without a backward glance.

To avoid this misfortune and retain your clients, you should provide the best customer service you can possibly render.

This way, you let your customers know that they matter. And who doesn’t like this?

So, here’s what you need to do to keep your clients coming back:

#6 Start a customer communication program

Starting a customer program showcases a long-term investment in your relationship with your customer base.

This means creating a variety of information centers for your customers such as a knowledge base, a community forum, or even webinars.

Having these various information centers, your customers can find a solution to their problems quicker and easier before reaching out to you.

#7 Admit mistakes, apologize and fix them

In business today, it is especially important to be able to admit to your mistakes and fix them.

Believe it or not, admitting to your mistakes can actually help with customer retention and loyalty. It showcases your human nature and demonstrates integrity. Most importantly, by apologizing for your mistake, it will demonstrate to people that you recognize something went wrong and you are willing to fix it, which in return shows that you actually care about your customers.

Moreover, this will make your company stand out from everyone else. Many companies simply try to hide their mistakes or ignore them as nothing happened. However, by trying to make things right with your customers, you create an opportunity for establishing a much closer relationship with them.

#8 Use testimonials and social proof

Oftentimes, the greatest way of advertising isn’t your own. In today’s world, consumers are more likely to trust the opinions of people who have previously had some kind of experience with a company or brand.

That’s how social proof can help you retain existing customers and bring in new ones! Using the power of testimonials, you can show the experience your customers have had with you straight from them. Better yet, find a way to highlight your loyal customers by sharing their stories on your website and social media platforms.

Fun fact: more than 97% of consumers claim that online reviews have influenced their buying decisions.

So, using customer testimonials is a very effective way to bring in new customers and convince established customers to hang around.

#9 Develop customer communication calendar

A communication calendar is what you can use to keep track of customer communication at regular intervals. It will tell you when the last time a customer has reached out to you and alerts if existing customers haven’t interacted with your brand.

The calendar is basically a programmed sequence of events, special offers, and deals, which are sent to your customers through automation software.

Companies that integrate a communication calendar into their strategies find it much easier to engage with their customers. For the simple reason that it eliminates any post-purchase doubts, boosts the overall trust, and convinces the customer to return for future purchases.

Constant communication makes the customer feel valued and connected since you’re informing them about the process.

#10 Use gamification

Gamification is when you take a simple process and apply gaming elements to make the process more fun, interactive, and enjoyable.

It’s a great marketing tool to provoke customers to come back for more, generating more loyalty towards the brand. Gamification is becoming more and more popular throughout every industry and more brands are integrating it into their marketing strategies.

Gamification triggers intrigue and excitement leading to interactions with your brand and improved customer emotional engagement. It touches upon the general desire to compete and win. Here’s how you successfully use gamification to retain customers:

  • Know your goals 

You must understand – what you are trying to achieve? What customer behavior are you trying to drive? Most importantly, you need to ensure that your customers understand exactly what they need to do to participate and win.

  • Understand who your customers are

Knowing who you are targeting with this is essential. Try to research the demographics that engage with your brand the most and make the gamified loyalty program be tailored to their needs.

  • Make it easy to participate

The game needs to be available to anyone who wants to participate in it. At the same time, there must be a sense of challenge for the participants to get a sense of achievement.

  • Surprise participants with random rewards

Everyone loves surprises, so every once in a while, surprise your participants with random or free rewards. This can be time-limited promotions, special offers, etc.

Overall, a well-thought strategic approach to the gamification strategy will be a huge benefit for the company in the form of increased customer retention, engagement, and revenue growth.

If you follow these simple rules, you’ll see that providing great customer service is the most efficient thing in your bag of tricks to retain clients.

The longest journey starts with a single step. Similarly, the success of your dropshipping business lies in simple yet important things you should put into service. Customer retention is one of these things. Now, you know the tactics to retain your clients. What is left is to take a step!

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6 Crucial Ecommerce Metrics You Surely Need To Track

To make sure that your ecommerce business is performing well, you need to regularly track key ecommerce metrics. But the question is which ones to consider? We know the answer!

Why are some ecommerce entrepreneurs extremely successful whereas others are doing not so well?

Is it really all about luck?

Or are there any other reasons why some people are winning at doing business online?

The most successful dropshipping website owners regularly monitor KPIs which demonstrate how effectively their ecommerce businesses are performing.

Without this information, you can’t be 100% sure what long-term growth strategies are working for you and what aren’t.

In this article, you’ll find the 6 crucial ecommerce metrics which will help you get along and achieve the desired results. So stay tuned!

To easily calculate all these and many other metrics and key indicators, you can safely use our Google Analytics Enhanced Ecommerce add-on. It collects all the data you need, and lets you make even the toughest business decisions with confidence.

Ecommerce metrics to track: traffic

The first ecommerce metric that you have to track if you want to succeed is the number of your website visitors. It will show you if your website is getting more popular with people or not.

We advise you to create an Excel table and enter all the data related to your traffic into it on a weekly basis. This will give you some idea of how your successful ecommerce store is performing and will help you see if your work is going in the right direction.

Besides that, it’s highly recommended that you segment the traffic. It will allow you to find out where your visitors are mostly coming from, and what marketing channels are bringing the best results.

Any change in your marketing campaign or on your website can have either positive or negative impact on the number of your visitors. So if you see that your improvements aren’t well received by people, it will be better to get things back to the way they were.

Ecommerce metrics to track: conversion rate

Another important ecommerce metric that you need to focus on is the conversion rate.

It shows the percentage of your website visitors who made a purchase.

Calculating the conversion rate is very simple. So you just need to take the number of your buyers and divide it by the number of your website visitors.

Conversion rate = (No. of Your Buyers / No. of  Your Website Visitors) x 100%

For example, if you have 150 visitors per month and only 15 of them buy something from your store, your conversion rate is 10%.

The higher the conversion rate is, the better it’s for you. It means that people really like your store and the products you offer.

To get more detailed information about how your store is performing, it’s recommended that you segment your store visitors to explore conversion rate as well.

So you can segment visitors by:

  • Device type
  • Traffic source
  • Purchased products

For example, if you see that most visitors buy products with a floral pattern and totally ignore vintage clothing, you can stop selling the latter and put your effort into adding more potential bestsellers.

BTW, we know for sure what is trending on the market right now. On a weekly basis, we conduct a research, then tell you about that product, and inform you where to supply it and how to sell right. Would you like to be one step ahead of your competitors? Then, monitor our bestsellers updates!

Ecommerce metrics to track: cost of customer acquisition

The next ecommerce metric you have to monitor is Customer Acquisition Cost (CAC). It shows you how much money you spend to “buy” a customer.

Knowing CAC is important because it helps you allocate your marketing budget appropriately and spend money more effectively.

The formula for calculating this metric is also simple. You have to divide the amount of money spent on attracting customers by the number of customers you actually got.

Customer Acquisition Cost = Amount of Money Spent to Acquire Customers / No. of Customers Acquired

For example, last month you spent $1,000 on marketing and gained only 25 customers. Each customer cost you $40. Thus, your CAC is $40. Therefore, the lower your CAC is, the more customers you’ll get by spending on marketing the same amount of money.

That’s why you should always aim to reduce your CAC.

And the best way to do it is to improve your marketing campaigns, regularly test new ways of promotion, and research your target audience.

Ecommerce metrics to track: average order value

The average order value (AOV) shows you how much money the average customer spends when making a purchase in your ecommerce store.

Knowing this ecommerce metric is crucial because it helps you learn more about your customers’ behavior and improve marketing strategies to get more profit.

To calculate your average order value in a given period of time, take your total revenue and divide it by the total number of orders.

Average Order Value = Total Revenue / Total No. of Orders

For example, if you made $10,000 and 100 transactions in one month, your AOV will be $100.

The higher AOV is, the better your ecommerce business is performing. That’s why you should constantly work on its improvement.

To enhance the average order value, you can:

Besides that, to make your sales grow, you can use the power of psychology. To learn more about how exactly it works, feel free to read this article.

Ecommerce metrics to track: shopping cart abandonment rate

The shopping cart abandonment rate is the percentage of your website visitors who add products to their virtual shopping carts but leave your store without making a purchase.

These users are interested in your offer but something stops them from buying your products.

The reasons for that are different. Among the most popular ones there are:

  • Long and complex checkout process
  • Little-known or limited payment methods
  • Website errors
  • Hidden fees that appear on the checkout page only
  • Wait for a lower price or a sale
  • Little confidence in an online store

But more often people don’t buy anything just because… they weren’t going to buy anything. These users just like browsing different websites and adding products to the cart.

Actually, I do it, as well. I can open one of my favorite websites and spend some time looking through the new arrivals and adding some of them into the cart. As a rule, this is the case when I’m out of money and just don’t want to lose sight of the products I liked.

The only thing we can recommend is to focus on triggering impulse purchases.

  • Cart abandonment rate formula

To calculate the shopping cart abandonment rate, you should use the following formula:

Cart Abandonment Rate Percentage = (No. of Buyers / No. of Visitors Who Used Shopping Cart) x 100%

For example, if you have 100 buyers and 200 users who added products to shopping cart, the shopping cart abandonment rate will be 50%.

And this is actually a good result. Nowadays the average shopping cart abandonment rate for ecommerce websites is nearly 70%.

Although this ecommerce metric is easy to measure, it’s always hard to find the true reasons for the high shopping cart abandonment rate.

So if you see that more and more people just add products to the shopping cart but never complete the order, don’t worry! You can try reaching them anyway – if you’re persuasive enough, they will probably change their minds.

Ecommerce metrics to track: customer lifetime value

Customer Lifetime Value (CLV) is the average amount of profit that each customer is most likely to bring you during a certain period of time.

This ecommerce metric is extremely important when you want to know for sure if dealing with this audience is really worth it. The customer lifetime value allows you to know how much revenue you can expect one customer to generate over a certain period of time.

This metric is also easy to calculate. You just need to multiply the following metrics:

  1. Average order value
  2. Average purchase frequency

Customer Lifetime Value = Average Order Value x Average Purchase Frequency

If the first metric is already known for you, the second one requires more attention.

The average purchase frequency represents the average amount of orders placed by each customer. To calculate this, you have to divide the total number of orders by the total number of unique customers.

Purchase Frequency = Total Orders / Total Customers

For example, if you have 140 orders and 10 unique customers, your average purchase frequency will be 14.

So as all metrics are known, it’s time to calculate the average lifetime value.

Let’s say the average order value is $10. If the average customer purchased products 14 times, your LTV will be $140.

This metric will help you forecast how much money you can earn when dealing with this audience.

Now, that’s it!

How often should you monitor the ecommerce KPIs?

Okay, there’s no a certain answer to this question. Some ecommerce store metrics require permanent monitoring, while with others, you have to wait before the the data is collected.

Here are key ecommerce metrics we recommend that you monitor on a weekly basis to make sure your ecommerce business is going well and make prompt changes if necessary:

  • Traffic
  • Conversion rate

There are important ecommerce metrics that you need to monitor once a month, for example. Here they come:

  • Average order value
  • Customer acquisition cost

And the following top ecommerce metrics don’t require constant monitoring (quarter basis is more than enough) because it takes time to collect enough data to conslude.

  • Shopping cart abandonment rate
  • Customer life-ime value

How do you measure your business success? What ecommerce metrics are you tracking? Share your experience in the comments section below!

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How To Convert Clicks Into Customers In 12 Steps

The success of any ecommerce venture depends on the conversion of site visitors, so-called clicks into customers. Large investments in paid ads, social media advertising, and other ways of promotion can bring traffic to your site. Yet, they cannot guarantee a high conversion rate. So how can you motivate your site visitors to place orders? Let’s figure it out.

Attracting visitors to your online store is only half the battle. Another crucial task is to keep their attention and encourage them to buy your product. To turn clicks into customers, you should analyze your website far and wide and optimize your marketing strategy. Long story short, we recommend you take a look at our checklist to consider how you can improve your conversion rate.

Turning clicks into customers: improve website design

Your website design plays a crucial role in converting clicks into customers. So what do you need to do to build a high-converting store?

Create a cool and trustworthy website

First of all, to look good and function properly, your online store should satisfy several basic requirements:

  • Easy navigation;
  • Attractive design;
  • Appropriate color scheme;
  • High page loading speed;
  • Responsiveness (smooth operation on any type of device);
  • Comprehensive product information (product descriptions, reviews, high-quality images, etc.);
  • Connection with social networks (share buttons, social widgets, etc.);
  • Convenience of orders placement;
  • Secure payment options;
  • Information about your company and working conditions;
  • Contact information and feedback forms.

Before you start promoting your store, you should test the design and usability of the site. You can ask your customers, employ testers, or use special services for usability testing. Above all, if you are a perfectionist, you can even order an advanced website audit to get a clear view of what should be improved.

Make your landing pages relevant

When the users click your links, they should be redirected to the page that matches the content of the ad. So you need to live up to their expectations!

If you are offering to buy a hoodie with a printed cartoon fox, do not redirect a person to the catalog section with all the hoodies you have, or – make it worse – to the main page of your store. The user will hardly have enough patience to look for the necessary product on the site. So he will simply leave it for another offer.

So, check the relevance of the landing pages for advertising campaigns. If you have many ads in the campaign, focus on those whose CTRs are below average. Most likely, their texts do not reflect the content of the pages. Such ads should be improved to increase their relevance to the landing page.

Add marketing elements that increase conversions

Well, these elements help to push the user in the right direction. They usually include:

  • Call-to-action buttons (CTA). These are graphic elements of pages that push users to make a targeted action (buy, order, subscribe, etc.). Formulate the texts of CTAs carefully. They should be brief and clear. Make buttons easy to notice on the page background. Make sure that there is no competition between the buttons – avoid using buttons with different CTAs on one page.
  • Lead generation. This is a valuable offer for the user given for free in exchange for his contact information. It works like this: the user is offered to get some goodies – a discount, a gift, etc., but only after he or she leaves an email or places an order right now. Lead magnets help to collect leads, which will be converted into purchases later.

Turning clicks into customers: content tips

Develop your USP

If you want your conversions to grow, be ready to offer users something really valuable. That is to say, if you do not stand out from the competitors, then what’s the point of buying from you? So, think about your unique selling proposition (USP).

Some examples of USP are:

  • Special offers, discounts, sales;
  • Special terms of delivery;
  • Additional services, etc.

In a nutshell, you should have at least one USP, which can be profitable to present on the site and in advertising campaigns. Remember that the offer becomes a USP only if the competitors do not have anything of the same kind. For example, if everyone in your niche provides free shipping, then your conversions will not grow if you simply offer the same.

Give discounts and sales

In practice, such simple things still work. Sharp competition led to the supersaturation of the market with promotional offers. Online shoppers are kind of spoiled with special offers and sales. It means everyone expects to get discounts and bonuses from each ecommerce retailer. So your task is to play by their rules and give them what they expect from you.

Bear in mind that fear of missing out still remains a good trigger for impulse purchases. For example, when you announce a sale or limited special offer, some part of users will always feel that they are going to miss out on something great.

In other words, launch sales, organize contests and giveaways, implement loyalty programs. All these activities are not just a way to boost sales, but also additional newsbreaks that can be used in advertising.

Turning clicks into customers: human factor

There’s no secret that the human factor always plays an important role in all areas of life. And ecommerce is not an exception.

Take care of your reputation

Lots of people read reviews before buying something. So, if there is a lot of negative feedback about you (or no feedback at all), it will certainly scare off your potential buyers.

To track your reputation, search review sites where the name of your online store is mentioned. You should constantly monitor when new reviews appear and react to them promptly.

No need to mention that you should ALWAYS be polite and really solve the problems that your clients face. Remember that good customer service can turn a dissatisfied buyer into a loyal customer.

In addition, you can post customer reviews on your website (don’t forget to provide links to the original sources).

Increase brand awareness

In practice, if a site visitor has already heard about your brand, he becomes one step closer to making a purchase. Well-known brands inspire greater confidence. Even if the brand website is not perfect in point of design and usability, many users can prefer to buy the goods right here.

How can you increase brand awareness?

  • Launch contextual advertising on Google and targeted ads in social networks (it’s a proven strategy of converting social media to sales);
  • Promote the brand on thematic sites and forums with a wide audience coverage (for example, post useful articles, write comments);
  • Use video advertising on YouTube (consider a partnership with bloggers; it may cost you dear, but video promotions rock the market now).

Brand promotion requires time and financial investments, but high conversions will compensate for it.

Provide timely support

The users may have questions at any stage of interaction with your store. Provide various communication channels and ways to solve their problems:

  • The FAQ section;
  • Online chat;
  • Skype;
  • Email;
  • Call back;
  • Tooltips, etc.

It is important to specify the working hours and the terms of customer support. If it takes you several days to answer the user’s questions, then you should not expect high conversions.

Turning clicks into sales: online marketing strategies


Practice behavioral marketing

Practice shows that personalized customer experience rules. So many online shoppers are more likely to make purchases in a store that offers them personalized recommendations. As a rule, they also tend to return to a site that recommends them some products.

Collect information about the sources of traffic and users’ behavior on the site. Analyze the collected data to offer recommendations that are tailored to their needs.

In other words, onsite behavioral targeting is a powerful tactic that allows creating personalized experiences for each visitor and thus increasing your sales.

Apply remarketing

Use retargeting and remarketing strategies to bring visitors back to your site and make them complete their purchases.

Firstly, send email reminders about abandoned shopping carts (or better install a special add-on that will do it automatically). The more you remind your website visitors about the products they haven’t purchased, the more likely they are to return and buy them.

Secondly, employ Facebook dynamic remarketingOur experience proves it is one of the most effective ways how to find customers on Facebook and skyrocket your sales.

How to convert clicks to sales using Google Services

Use Google Services to customize your ads, increase the conversion rate, and boost revenues.

Optimize your ads

Make sure that your Google ads are shown only to target queries. Examine your statistics and turn off or remove ineffective keywords.

Filter out irrelevant traffic by adding negative keywords. Irrelevant queries steal your money and traffiс.

Remember that a thought-out AdWords campaign won’t cost you a bomb but can have an incredible ROI.

Use A/B testing

We have already mentioned that the skills of A/B split testing are essential to an ecommerce entrepreneur. A/B testing is one of the easiest and reliable ways of identifying what changes you can make to your online store to convert more of your visitors into customers.

Such tests involve the comparison of two a bit different versions of a webpage. They may differ in the color of the CTA button, banner placing, and so on.  Therefore, by sending half of all website visitors to version A, and another half to version B, you can easily find out which version of the page provides more conversions.

So if you want to learn more techniques on how to convert views into sales, read AliDropship guide that will help you forget about the problem of low conversions.

As you can see, the website conversion rate depends on numerous factors. And any dropshipping store owner needs not only to attract visitors, but also to satisfy their needs in the best way possible. Only then your online store will convert clicks into customers and provide repeat purchases. You hold the keys to the ecommerce kingdom, go for it!

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Spend Your Marketing Budget Wisely With These 6 Pro Tips

How much money do you spend on advertising? Do you plan a marketing budget? Or do you just wing it? Let’s find out why having a marketing budget is a great idea!

As you know, marketing is one of the most important aspects of dropshipping business. Without promotion, it will be impossible to make yourself known and attract valuable visitors to your ecommerce store.

As a rule, most ecommerce entrepreneurs try to use free marketing tools and services. It definitely makes sense when you’re just starting out or having a super limited budget.

In other cases, it’s better to alloсate some money to paid marketing tools. They are often chosen by entrepreneurs because these solutions can greatly impact your business and contribute to its development.

The most important question here is: “How much money should I spend on marketing?”

Although there is no formula of success, we recommend you to go through our list of 6 useful tips to learn how to spend your marketing budget wisely. What’s more, we will explain how much money we usually spend on advertising and why!

Let’s go!

What is a marketing budget?

In simple terms, a marketing budget is the sum of money that you expect to spend in order to promote your online store and grow your business. It should include everything that helps you achieve your goals, and focus on a certain timeframe.

As a rule, digital marketing budget covers such areas as:

If your marketing budget is limited, we recommend you to experiment with different areas, so you could detect those that show the most potential for your business development.

How to plan your marketing budget?

#1 Set your marketing goals

First, you need to define your goals and choose the way you will achieve them.

No matter what your aims are, you need to set them correctly.

To understand what I mean, let’s have a look at 2 goals what I set.

  1. I want to increase the popularity of my ecommerce store
  2. I want to attract 500 unique store visitors every month

As you can see, the first goal is very broad and general. Actually, it will be impossible to measure the success of my marketing activities because I don’t know what I should evaluate. What does it actually mean “to increase the popularity”? Making my store reviewed by Forbes? Earning $10,000 in monthly profit? Creating the most liked Instagram post ever? Something else?

Thus, “increasing the popularity of my website” is not a goal. It’s just my wish.

As for the second goal, it’s ok. It is specific, measurable, attainable and time-bound. And I can easily check whether I achieved my objectives or not. For example, if I get only 100 unique visitors per month, obviously it will be a fail and I’ll need to change something in my marketing strategy.

You can set only one goal and spend all your marketing budget on it, but the best way is to choose 2-3 goals and divide your money between them.

#2 Determine the overall marketing budget

The second step is to decide how much money you are ready to spend on marketing.

Marketers recommend spending 5% of your total revenue to maintain your market position and about 12% if you’re planning to grow your business.

However, if you have a highly competitive niche, you’ll need to enhance your marketing budget and spend 12% to 20% of your total revenue on advertising.

If you’re just starting out a dropshipping business, we recommend you to take $100 and experiment with them – prioritize your goals and divide your money according to them.

#3 Choose the marketing channels you will use

Actually, nobody can say what marketing tools will work for you. Some people successfully advertise on Instagram and easily convert visitors into buyers, others prefer Twitter and go ahead there.

Even if you’re a beginner in marketing, we advise you to pay your attention to the most popular marketing channels such as Facebook, Instagram, and Google Shopping. You’ll need some time to sort out all the details of these tools, but it will be definitely worth it. These tools will help you find new audiences which are very important for your business growth.

However, you can also play around with the marketing channels you personally like to make sure what really works for your specific ecommerce store and what doesn’t.

#4 Divide up your marketing budget

Once you have set goals and chosen marketing channels, it’s time to assign a daily budget to them.

For all newcomers in the ecommerce business, we recommend starting with Facebook ads and spending most of the money on it. This platform is easy to use, so you probably won’t have any problems with creating ads there.

Remember, the lower the budget is, the worse your ads are showing. This is how Facebook works. However, you need to control yourself in order not to spend lots of money. When advertising on Facebook for first time, you can’t be 100% sure that your campaign will bring you great results. Start with $10 a day and see how the things go.

#5 Test your advertising campaign

You need to track the progress of your marketing campaign regularly and analyze it.

The main thing is to keep an ear to the ground, otherwise you’ll have a great chance to spend much money on unnecessary or outdated things. Monitor such websites as Reddit and analyze what people are talking about. If you understand that something is going viral – a meme, for example – use it in your marketing campaign to get more likes and shares.

What’s more, keep in mind that your expenses will vary from month to month. If you are over your budget this month, for example, make sure that it’s worth it.

#6 Analyze your results and make all the necessary changes

The last step is measuring your marketing campaign and optimizing it based on your results.

To get the most detailed information, we recommend you to:

  • Use UTM codes to track where your traffic is coming from
  • Measure open rate and click rate and the number of unsubscribes within special email marketing software
  • Use built-in analytics services to evaluate the effectiveness of your social media posts (likes, shares, comments, etc.)

When analyzing your results, focus on the main goal of your campaign and evaluate if it’s been achieved. If it hasn’t, don’t give this campaign the second chance! Without any changes, it will be a waste of time.

6 channels that we spend our marketing budget on (and how much we invest in them)

Running our personal self-owned dropshipping stores, we surely experiment with their promotion by our own effort.

Let’s look at what we focus our marketing budget on, and how much we are ready to spend!

Facebook advertising

As a rule, to promote our new stores we spend about $10-15 a day. This amount of money is ok because we usually sell cheap products.

If your products are expensive and cost more than $100, it’s better to spend more than $30 per day on advertising, otherwise your ads will be uncompetitive.

Instagram marketing

To promote our stores, we regularly use Instagram Shoutouts. As a rule, we avoid the most followed Instagrammers and prefer the upcoming Instagram stars to them. They usually ask $10-20 for a shoutout, which allows us to save money and keep within the budget.

Google shopping ads

Actually, Google Shopping is for experienced marketers. It isn’t difficult to create ads there, but it needs some experience to set the right budget.

With Google Shopping, you will pay if someone clicks on your ads. For example, if 100 people saw your ad, but only 5 clicked, you pay for these 5 clicks.

Every click costs some money, so we recommend you to start small. When we promote a new dropshipping store, we usually pay a few cents for each click. If we promote our stores the right way, after some months, our daily budget can be $20 to $30.

Email marketing

Emails are the basis of your marketing campaign.

Of course, you can send them for free. But it’s better to use special services such as MailChimp or Aweber which help you collect emails and divide your subscribers into groups.

We prefer using MailChimp because it’s free if you have up to 2000 subscribers and send no more than 12,000 emails per month. In the early stages of your business development this is more than enough. As your business propers, you will need to choose a pricing plan.

YouTube advertising

When advertising on YouTube, we usually spend money on 2 things:

  • Buying products we want to promote
  • Ordering a shoutout on YouTube

We promote the products that are popular and not very expensive. So we spend up to $30 on them. After purchasing a product, we order shoutouts from YouTube influencers on a paid basis. As a rule, advertising on YouTube is more expensive than on Instagram and the price may be around $200 for an ad.

If you don’t know how to use YouTube influencer marketing for your store benefit, feel free to read this article.

Marketing software

Sometimes it makes sense to use special plugins or addons for advertising.

First, we advise you to focus your attention on the Social Rabbit plugin. This tool will automatically promote your store on social media and attract visitors to your accounts. It costs $69, but it is only a one-time payment, and it’s totally worth it. What’s more, there’s a FREE 7-day trial period – more than enough to experiment with the plugin’s outstanding functionality!

Besides that, we advise you to go through the list of our addons. They are perfect to get more traffic for your store and motivate your customers to buy more from you. Most of addons are free, so install them on your website and test. I’m sure you won’t be disappointed!

These were our 6 tips on how to spend your marketing budget wisely. I hope that you’ll find them really helpful while drawing up your budget and taking your dropshipping venture to a new level!

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Best Types Of Sales Promotion For Your Dropshipping Business

Do you want to attract new customers? Are you struggling to increase sales? Offering a discount is a simple, yet one of the most efficient ways to do that. Keep reading to learn what types of sales promotion marketers use and when.

Sales and discounts surround our everyday lives. You see them on billboards, shop windows, TV, and on social media. Have you ever wondered why? Because they work!

A discount not only works as a tempting offer that lets your business stand out from others but also serves as a beacon for consumers. After seeing an ad promising discounts, a person may remember it and go to your store when and if he or she decides to make the purchase. Simply because you offered a discount. So, it’s like saying, ‘What new clothes? Buy here!’

Those who sell products or services on the internet can benefit from sales promotion activity too. But before moving on to the types of sales promotion, let’s learn what objectives one can achieve by offering discounts.

Why do you need sales promotions?

  • To increase sales in general

This is the most obvious reason to start a sales campaign.

One could say that by cutting prices, you will be able to lure customers from competitors. But as a matter of fact, people seldom compare similar products from different shops unless it’s something complex and expensive like computer parts, bicycles, cars, etc. For example, when buying a scarf, you’d pay more attention to the design and quality rather than the price.

In these cases, discounts force people to think that this is a good opportunity they don’t want to miss. So, it’s not about saving $8 but rather about not regretting you didn’t.

  • To attract new clients

Marketers also offer discounts to new customers. Such people may get interested in your products, but they still have doubts. Letting them save a little money is a good way to stimulate them.

  • To collect emails

Any business uses email marketing which requires collecting potential customers’ emails. Simply asking them to subscribe to your blog or newsletter will hardly work because everyone knows you’re going to send tons of ads. But if you offer something valuable in exchange like a discount or coupon, the idea won’t seem so annoying anymore.

  • To stimulate repeat purchases

Yes, people who have purchased from you before need stimulation too. Using different types of sales promotion allows you to remind them of your online store. It’s like saying, ‘Hey, remember me? I got a discount for you!’

  • To introduce a new product

Special offers can also be aimed at promoting a specific product or service, usually a new one. It draws buyers’ attention to it and makes it tempting to buy the product.

You’ve probably tried some kinds of free samples before. This is the one. Although offering something for free is hardly possible in the dropshipping business, a little discount won’t hurt.

  • To stimulate sales during off-seasons

If you sell seasonal products in your online store, you know how hard it is to sell, say, Halloween goods in summer. So, make it beneficial to purchase seasonal products long before the season starts.

  • To increase customer loyalty

In this case, your goal is to express gratitude to regular customers. Thus, they’ll know you care about them and will come back more often. That’s why so many businesses have loyalty programs.

Interested to try out this strategy? Check out this step-by-step guide to planning an online sale!

Types of sales promotion

1. Simple discounts

The simplest type of promotion is to cut prices and show them on your category and product pages. It’s the same as sticking a ‘20% off’ label to the price tag. This method is quite straightforward, yet efficient.

Note that the offer should be attractive enough to persuade customers it’s worth buying. A 3% discount can hardly do it.

2. Limited time offer

This method is basically the same as the previous one, except it highlights that the discounts won’t last long. More like ‘THE SALE’S GONNA END IN ONE HOUR! HURRY!!!’

This type of promotion is based on the sense of urgency which motivates people to make the decision faster and not to miss the opportunity.

However, if the time period is very short (one or two days), make sure to properly advertise the sale before it starts. Nobody will use the discounts if they don’t know about them.

To use the sense of urgency more efficiently, buy our Countdown Timer and Urgency add-ons for your dropshipping store.

3. Free shipping

Free shipping is a popular discount type often used by food delivery businesses and online stores. On the other hand, we strongly recommend dropshipping only from those AliExpress sellers who offer free or low-cost delivery.

However, if, for some reason, you charge for shipment, you can use this method as well.

4. Special prices

This method offers discounts but does it implicitly. Instead of just saying you cut prices, you offer a ‘special price’, which can have a heavier psychological impact on customers.

However, the method only works when you offer really low prices for something with clear value. Simply speaking, if customers have no idea whether the price is good or not, the trick won’t work.

5. Bundling

Bundling includes several types of sales promotion based on the same idea: customers can benefit from buying more than one product. ‘Buy two at a discount’, ‘buy one and get one for free’ – this stuff can do wonders.

Product Bundle add-on is another useful tool for the owners of dropshipping stores. It allows you to create and manage 5 bundle types with no effort.

6. Contests & giveaways

Running contests and giveaways is a good way to engage the audience of your social media accounts and turn some of them into actual buyers. Make up an interesting competition and offer something as a prize – either a discount coupon or a gift.

7. Abandoned cart discounts

Sometimes buyers add products to the shopping cart but then change their minds and leave the site. Such carts are called abandoned carts. To return these customers, you can send them emails saying they’ve got goods they wanted to buy. But offering a discount will make it sound more convincing so sending a promo code along with the letter is a great idea.

Use our free Abandoned Cart add-on to automate this process and keep track of the results.

8. Coupons

Lastly, marketers often send promo codes and coupons to customers as a part of email marketing campaigns. It’s a simple and efficient way to inform clients of upcoming sales, seasonal discounts, special offers and new products, etc.

How to run a successful promotion 

With so much to choose from, it can get quite difficult to focus on running the promotion itself. So, here are a few tips to run a successful sales promotion that will help attract new customers, and grow your business.

  • Set a clear objective 

First and foremost, set a clear objective for your campaign. For example, is it to increase sales of a certain product, attract a new audience of potential customers, or promote your brand awareness.

Set goals and come up with a way to monitor and track the results, so that you can evaluate how successful the campaign was.

  • Determine the audience and what message they will receive 

The key to a successful promotional campaign is to determine who are you trying to reach and their unique profile. What are their interests? Where do they spend their time? How do they behave?

Try to find out which message will speak to this audience of online users most effectively. However, don’t forget to keep the message simple and easy to understand.

  • Set your budget

First of all, your goal is to achieve maximum results with minimal costs. After you have a ready-to-go online store, most of your budget will be devoted to Facebook Ads, Google Ads, etc.

To wisely spend your budget, you need to pinpoint where the majority of your audience spends their time online and try to reach them through online promotions.

  • Understand the creative approach 

There are three key points you must set right to make sure your promotional campaign is successful.

  • Your main customers see your campaign
  • Your audience are engaged in the campaign
  • Deliver the message across quickly and understandably

Keeping the message simple is very important. A common trait of online consumers is that it takes a few seconds to understand if they’re interested in the offer in front of them. The important thing to remember is to get your message across clearly and simply.

  • Evaluate the campaign 

Once the campaign has ended, it’s the time to evaluate it. Evaluating a promotional campaign is very important and many businesses fail to properly evaluate the results and overall performance of the campaign.

Did the campaign reach its objectives? How did your customers react to your promotion? Compare to the objectives you’ve set before running the campaign and you’ll be able to fully understands how effective it was.

Be careful with sales

Whatever types of promotion you prefer, make sure not to overuse them.

First of all, discounts are always secondary. They’re designed to complement the basic marketing strategy as well as the original concept of a store but cannot replace them. In simple terms, a discount won’t help if the product is unwanted.

Secondly, offering sales too often causes addiction. Regular customers quickly get used to buying only during periods of large discounts. When it ends, they know that in a couple of weeks, they’ll be able to benefit from a sale again. As a result, they completely stop buying goods without a discount.

Nevertheless, these and other types of sales promotion are efficient tools for a variety of purposes. And if you want to build and run a successful online business, offering discounts from time to time is a must.

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Not Getting Enough Online Store Sales? Here Are 25 Ways To Fix It!

Wouldn’t you like your order count to be a bit bigger? What do you do? Here are 25 tips on how to raise your online store sales.

First, remember that all great businesses start small. Steve Jobs and his partners started in a garage. Same goes for Amazon. Franklin Mars, the creator of world renowned Snickers and Milky Way, used to sell candies at a small shop.

Any successful business you know of had to be manually developed, and your online store is no exception. Use the following ideas to increase sales!

1. Improve the design of your online store

Design issues are a common problem, especially among newbies. Any website owner wants to make it look good. However, beautiful doesn’t mean simple. And simplicity is what customers expect from your online store.

In a good online store, nothing distracts visitors from searching for products and making purchases. Take a look at popular online stores to see how minimalistic they are. And try applying the same design principles to your own website. Alternatively, try hiring a professional designer.

2. Improve navigation

Not being able to find what you want is…disappointing. So make sure your online store has a clear structure and navigation!

Revise your product categories. Maybe some goods are located in the wrong places? Because finding a T-shirt in the ‘merchandise’ category instead of ‘clothing’ makes you go berserk!

3. Speed up your website

It may sound strange, but the speed of your store is as important as everything else. After a user got to your page, he or she will wait for three seconds. Not more! If the page doesn’t open, consider this client lost.

4. To increase your online store sales, offer vouchers and coupons

Has it happened to you? You find a really good online store and a product you may want to buy. But you get assailed by doubts. In this case, all you need is a small push. After getting a discount coupon in your inbox, you might change your mind and make the purchase.

So use discounts to your advantage.

5. Introduce a simple checkout

Each and every step your potential buyer has to make during the checkout process is an obstacle. And with each obstacle, the chances of losing the customer rise.

Make the purchase process as simple as possible. Remove all unnecessary fields, remove obligatory registration, and remove anything that might distract clients on their way to the purchase.

6. Show customer testimonials

To improve your online store sales, you need to win your clients’ trust. And there’s nothing better than customer testimonials!

When we buy something, we often ask our friends about their experience with this or a similar product or service. So seeing that someone has actually bought the product and is happy with the purchase is the best promotion ever.

Post positive customer reviews and make sure to only add products that are proven to be reliable and popular among buyers.

7. Guarantee refunds

When selling, do not just offer products. Offer guarantees and safety. Return policy is highly important in ecommerce.

Whenever I purchase something online, I want to be absolutely sure I can get my money back if something goes wrong or I’m not happy with the purchase.

Don’t worry about having to refund often. With the due approach, you can avoid most of these situations.

8. Always answer your online store clients

Nowadays communication is one of the key success factors in business. So talk to your customers, answer their questions and complaints. Do not be rude, do not blame your clients even if it’s really their fault. Having them come back again and again is better than fooling them once.

9. Show product benefits

Do not sell products. Sell the benefits they offer!

When I buy headphones, the benefit I get is the sound quality. When I buy a cup, the cup’s size and shape I’m concerned about. Or it’s the print on the cup if I buy merchandise.

So check out your product pages and descriptions. Maybe, some of them need a clear message as to what buyers will actually get.

10. Make it urgent

It’s a popular trick to increase your online store sales based on psychology. If a customer is having doubts, tell him or her that there’s a time limit on a discount offer. It stimulates people to make decisions quickly so as not to lose the opportunity. To do that, use a countdown timer.

11. Make it scarce

There’s a similar trick to motivate website visitors. Let’s imagine I’m thinking of buying this super cool hoodie, but I’m not sure I really need it. But then I notice that there are only 5 hoodies left in stock. And here’s the choice – either I buy now or I may regret not doing so later.

Although you have plenty of goods in stock, adding a false number often works well for driving sales up.

12. Do email marketing

Do you know online shoppers who have no email address? Me neither.

Any online store has a list of their customers’ emails. You get them during the checkout process, and there are other ways to create such lists. But how do you use them?

Email marketing can work wonders if properly applied. It’s not just a tool to tell your clients about what’s happening on your website. Email marketing can drive your sales up too. This article selection will show you how to do it like a pro!

13. Try cross-selling

Cross-selling is a marketing technique based on satisfying customers’ complementary needs.

For example, I’m about to buy a set of whiskey glasses. And before I check out, the shop also offers me an ice tray.

The point is there’s a high chance I’ll buy both. If the customer is about to buy something, he or she is likely to also purchase a related item. Often people are going to buy additional items anyway so cross-selling works as a well-timed help.

14. Experiment with up-selling

A similar technique that often gets confused with the previous one is called up-selling. Unlike cross-selling, this one offers customers to replace a product they want with a more expensive (and better) version.

If I’m looking for a chair and got to a product page, the store can offer me another chair for a higher price. Yes, it’s more expensive. But it can have features the cheaper version doesn’t, and I might want the better one.

Think of it as of upgrading the offer.

Speaking of up-selling and cross-selling, consider using our Upsell add-on to apply both of these techniques.

15. Think of decoy pricing

What would you prefer – a cheaper low quality product or a pricier high quality one? And what if I offer you yet another, even pricier option?

According to statistics, people are more likely to choose a mid-tier option. It’s probably because a low-tier product seems like trash while a high-tier one is regarded as too expensive. So the middle price is just what you need!

You can add similar products with higher and lower prices in order to bring customers to buy the goods in the middle. This technique is called ‘decoy pricing’. Read more tips on pricing in this article.

16. Create a buyer persona

A buyer persona is a generalized representation of your average or ideal client. You could say, it’s the same as your target audience, i.e. your potential and actual customers.

Before trying to sell something, learn everything you can about your future clients. How old are they? What do they do? What language do they speak? How much do they earn?

You can get answers by sending out surveys or through social media.

17. Show your expertise

It’s always a good idea to keep a blog on your web store with plenty of interesting and/or useful information related to your products. Why?

First of all, such content attracts visitors and works as a good sign for search engines. Second, it’s your chance to show what you know about the stuff you sell.

People tend to buy things more eagerly from someone who’s an expert in the given field or shares the same hobby. I’d prefer buying camping gear from a store owner who’s clearly an outdoors fan just like me!

18. Make mobile your priority

More than half of online purchases are made through mobile devices. And if you want to increase your online store sales, make sure your website looks good on smartphones and tablets.

19. Perform split testing

Another term used for it is ‘A/B testing’. In short, it’s a technique to try out two or more conflicting titles, designs, navigations, etc. These versions are shown to equal numbers of random users, and after a while, you can see which option works better.

You can never tell for sure what will work and what will not. So split testing is an effective way to improve your store.

20. Use social media

Today, millions of people consume content on social networks. In some cases, people see social media not only as places for communication or entertainment but also as online marketplaces. And that’s another opportunity to increase your online business sales.

First of all, consider paid advertising on such platforms as Facebook, Pinterest and Twitter – whichever suits your business best. Advertising can be costly. Besides, its efficiency depends heavily on your understanding of the target audience, the benefits of your own product, the budget you can afford, and promotion skills.

Nevertheless, if you do everything right, the result can boost sales considerably.

But don’t use social media for advertising only. When growing an online business, you want to build a community around your brand or niche. And that’s another huge opportunity offered by social networks.

Create a social media page and post regularly. Provide followers with both useful and entertaining content. Talk to your potential customers, answer their questions, and ask yours. By talking to your followers, you can raise your brand awareness, build trust, and eventually increase online sales.

Use the Social Rabbit add-on for growing your online business on social networks. It will help you manage several accounts, automatically publish posts, follow and unfollow other accounts, and many more.

21. Send abandoned cart emails

I’ve already mentioned how to sell products online with the help of email marketing. One of the ways to use this technique is to remind site visitors of the purchases they didn’t complete.

Sometimes, potential buyers visit a store, browse the catalog, pick one or two products, add them to the cart but never finish the checkout process. The reasons can be different. The person might have changed their mind, or decided to postpone the purchase, or didn’t like the final price or delivery time. It could be that he/she simply didn’t have time to complete the purchase because of unexpected but more important issues.

No matter what, you can still get these buyers back by sending them emails that will remind them of the items they wanted to purchase. Did you know that 48% of “serial abandoners” will come back to buy the product when remarketed?

It’s also a good idea to offer a discount or another incentive.

Use AliDropship’s free Abandoned Cart add-on to automatically send emails to abandoners.

22. Provide as many payment options as possible

Another frequent reason why businesses lose potential customers is that people simply can’t pay for your products. Not because they don’t have enough money but because they can’t use the only payment method available to them.

For example, if I can’t (or don’t want to) use my debit card but would like to pay with PayPal, I’ll probably leave your site when I see that you don’t accept PayPal.

So, if you want to increase your online store sales, make sure to offer as many payment options as you can.

23. Target Facebook lookalike audiences

Despite many drawbacks, Facebook is undoubtedly a wonderful advertising platform with lots of effective tools for online product promotion. One of these tools is the ability to target lookalike audiences, or lookalikes.

When you start advertising on Facebook, you can target certain groups of users who share certain interests or demographics. Some of them will show no interest in your ads, some will visit the site but will make no purchases, and a few will buy a couple of products.

These people (who made a purchase) are definitely the ones you want to target. How? When you get enough of such buyers, Facebook can analyze their demographics and behavior and create a lookalike audience. It’s an audience consisting of users who are similar to the ones it was based on.

This way, you can target millions of new users and thus increase your online sales.

24. Send free samples to influencers

One of the popular online sales techniques used by ecommerce businesses is influencer marketing. In addition to building your own community on a social network or YouTube channel, you can also ask another popular influencer to advertise or mention your product or brand.

You don’t have to get in touch with a celebrity to benefit from this marketing strategy. A person who has hundreds of thousands of followers will hardly be interested in such an offer. But the good thing is people nowadays tend to trust micro influencers more than celebrities. So, it is even more beneficial to contact a person

So, if you manage to find a person working in the same or related niche and convince them to mention your store, you get access to his/her audience in addition to yours.

To get more sales, try sending that influencer a sample product. What he or she will do with it depends on what kind of product it is. But it’s very important to be creative here.

25. Be patient

As you can see, there are lots of strategies and techniques to increase sales. However, many of them bring postponed results or may not work at all. So do not expect them to solve all your problems at once.

Instead, try them out one by one. Keep testing new strategies and solutions. Implement what worked and abandon what didn’t. Be patient and improve your store step by step. A little bit here, a little bit there. Over time, you’ll see your online store sales go up.

Now, you know what to do if your online store sales don’t make you happy! Stick to this action plan, and see your dropshipping business performance improving gradually.

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Is Your Online Store Ready For Ecommerce Holiday Season: The All-Inclusive Checklist

The secret behind proper holiday ecommerce management is to have your business prepared for the high season. Here are some tips we are happy to offer you! 

We all love holidays.

There are tons of reasons for it: they create a cozy and warm atmosphere of homely comfort, they bring our happiest childhood memories back, they unite us with our dearest and nearest, and… well, you got the idea.

At the same time, as an owner of an ecommerce business, you get one more awesome reason to be fond of holidays: they generate more sales in your online store and bring you higher profits.

Just think about these numbers: in 2020, in the United States alone, online shopping amounted to $188.2 billion, which is 32.2% more than in 2019. During Black Friday and Cyber Monday, online sales reached $100 billion for the first time!

Can you imagine?

$188 billion!

As an owner of an online business, you can join other online retailers and enjoy this booming market, too! Just think of the lovely profit your store can get during this time.

You don’t have your own store yet? No problem! It’s the perfect time to order a ready-made dropshipping store or get an exact copy of a successful business with a proven profitability potential.

And, to make your stole fully ready for the upcoming ecommerce holidays, follow this simple list of actions.

Let’s get started!

Holiday ecommerce management: choosing the holiday

Prepare for the holiday season in advance and first of all pick the holiday

If you know your target audience, you most likely know what holidays these people celebrate.

These might be:

  • National holidays (the Independence Day, Memorial Day, birthdays of the most famous national leaders, etc.);
  • Religious holidays (Orthodox Christmas, Hanukkah, Holi, Eid al-Fitr, etc.);
  • Non-official holidays (April Fools, Valentine’s Day, Halloween, etc.)

Remember that cultural and religious traditions are very different across the globe. Make sure that the holiday you’ve chosen is actually important for your target audience!

Also, don’t try to cover all of them at once. For a start, pick 1-2 most significant holidays.

Preparing your holiday ecommerce action plan

Holidays in ecommerce: come up with an action plan

No matter what holiday you chose, it’s necessary to start your planning long before the big day.

People who buy online expect to get their orders just in time for the holiday. So, about 3 months in advance is the perfect time to start.

As an experiment, we went to Google Trends to see the latest Christmas-related queries. The search terms we tried were “Christmas presents”, “Christmas gifts”, “Christmas shopping” and “Christmas decorations”.

We took the period from June 6th to September 6th, and you can see the results on the graph below:

Holiday Ecommerce: demand for thematic products starts growing 3 month before the holiday itself

Even though there are 3 months left before Christmas, people are already looking for gifts and decorations!

That’s really logical: first of all, they want to take their time and carefully research the market offers before all this pre-holiday rush and hysteria.

Secondly, they want to be sure that their packages will be delivered in due time. Indeed, what’s the use of Christmas stockings if they come to you at the beginning of January?

Online sellers, postal offices, customs – everyone is really busy when people start ordering holiday gifts. Just imagine how many orders AliExpress sellers have to handle during this season! You can learn from the example of Mousslim who shared his success story with us: he opened his store during the Chinese New Year and had to deal with lots of challenges, but luckily, it all ended not so badly.

What does it mean for you as an owner of a dropshipping store?

You must convince your store visitors to make a purchase now – long before the upcoming events – to stay away from all the troubles with undelivered packages and delayed shipments.

This is why you need to create a calendar with holiday events and an action plan you should follow during this overly busy holiday season.

In this plan, try to schedule the following:

  • Promotional activities
  • Creating and uploading new design elements to your website
  • Updates of the product range
  • Special price offers
  • Technical improvements of the website
  • Introduction of new customer service standards

Does it seem unclear?

Let’s go through every paragraph!

Launching holiday ecommerce promotions

Prepare promotional materials before launching a seasonal sale

So, your main goal is to motivate people to make a purchase right now, without wasting any time.

All your marketing efforts should be aimed at it.

In your promotions calendar, schedule the following:

  • Blog articles

If you run a blog in your dropshipping store (and it’s a really good idea), think of 3-4 interesting article ideas that are related to this holiday, or to this season, or to spending time with your friends and relatives…

Important note: don’t forget to mention that it’s essential to start pre-holiday shopping RIGHT NOW!

Plan the schedule of the articles so that you can publish them regularly, but not too often.

  • Emails

If you run your dropshipping store with the help of the AliDropship plugin, you can make good use of its wonderful feature – the automatic generation of email lists.

You can reach your potential customers through emails to tell them about additions to your website, your newest products available for the season, your special offers for the holiday, etc. It’s also a good idea to provide them with special secret coupon codes if you are going to have any.

Don’t forget to wish your readers a happy holiday time!

  • Social network promotions

Whatever strategy you use to promote your store on social media (Instagram shoutouts, promotion in Facebook groups, Instagram ads, etc.), it’s important to remember: everyone else is running their promotions now, too.

You need to be different, and you need to be memorable.

In this case, automated dropshipping solutions can make a huge difference. Just imagine what an incredible efficiency you can achieve if you run integrated campaigns launched with the help of the Social Rabbit plugin! They will save you tons of time (and you need this time to communicate with your customers during this busy period), and they will give you a good result in terms of audience coverage.

  • Google Ads campaigns

Do you remember our step-by-step guides on Google AdWords audit and Google Ads remarketing?

When holidays are right around the corner, people use Google more often than ever to look for party ideas, gifts available, decoration inspirations, and so on. So, why not use this awesome opportunity and try launching a special pre-holiday campaign?

Updating design

It's a good idea to update the design of your online store for the upcoming holidays

Spice up your web store with lovely new design elements to create a special festive spirit and raise the conversion rates!

A thematic header image on your homepage can make a difference and grab the attention of your store visitors the very second they enter your website.

If you’ve introduced a special offer for a range of your products, or if there is a coupon, or if there are upcoming holiday sales, it’s a great idea to make a thematic holiday banner with this information and put it on your website.

Don’t forget that you can also update the cover image on the Facebook page of your store! It will help you achieve better results for your Facebook promotions.

Reviewing ecommerce products for the holiday season

Holiday ecommerce: a gift box

Are all of your products available now? The AliDropship plugin automatically connects with AliExpress sellers to update the stock information, so make sure you won’t disappoint your clients.

Are your top sellers clearly visible? You can choose several of the best-selling products and show them on your home page to get people interested immediately.

Do you want to improve your product offer? Use these tips to find and select the hottest items that will be the perfect holiday addition to your store. Before you start importing items to your store directly from AliExpress, make sure that you’ve made a good choice – here’s our advice on finding the best products for dropshipping on AliExpress.

Do the product pages look appealing for your potential buyers? Make sure you’re only posting top quality pictures and the products’ names don’t look funny or weird. Also, pay attention to the products’ descriptions – mention what a great gift this product will be for the upcoming holiday and try to make this text SEO-friendly.

Do you want to make customized crafted package wrappings or gift cards for the occasion? In dropshipping, it’s tricky but possible. Create the design of these elements in advance and contact your AliExpress sellers to explain what you want them to do when dispatching your orders. This will cost you a little extra, but if you want to make an impression on your buyers, that’s a good idea.

Introducing special price offers

Holidays in ecommerce: offer your clients special prices

It doesn’t matter what pricing strategy you usually use for your dropshipping store – it’s almost holiday time!

People expect to see sales, promotions and special offers. Why not give them what they want?

Here’s an instruction on how to create discounts in your dropshipping store with the help of the AliDropship plugin.

Improving the website

Get Your Drop Shipping Store Ready For Holidays By Improving Your Site's Performance

When we’re talking about pre-holiday shopping, it’s essential to remember: it’s mostly impulse purchases.

Nothing should stop people from making an order from your website if something caught their attention!

This is why you first of all need to make sure that your web store pages load quickly. If they are too slow, no one will wait long enough. Think of reducing the size of images, for a start.

Then, make sure that your website can be accessed from any type of device – mobile shopping gets more and more popular these days, so pay attention to this. Are the texts written in readable fonts and clear colors? Are the buttons big and bright enough?

Don’t forget to integrate multiple payment options into your website – customers are different, and their payment preferences may differ as well. It might be useful for you to read our instructions on connecting PayPal payment option.

Upgrading customer policies

Upgrade your customer policy before launching a holiday sale

During the busy holiday season, people are rushing to order stuff online, and they want to make sure they are buying top quality items.

Surely, no one wants to mistakenly buy clothes of the wrong size or something like that!

This is why you need to be ready to answer TONS of clients’ questions during this period of time. By the way, did you list all suitable ways to contact you (via Skype, live chat, email, WhatsApp, etc.)?

To make it more convenient to cover all the possible questions, you can create a separate page dedicated to your return and exchange policy, and also write about the shipping time. Don’t be scared of returns and refunds – according to AliExpress sellers themselves, they are ready to negotiate with you in case something goes wrong, so you’ll find a satisfactory solution.

You may find inspiration in the success story of Zappos, the former dropshipping store that now dominates the US shoe market. The company doesn’t view returns and refunds as something extraordinary. It’s all about creating customers’ loyalty, you know?

Now, we guess the checklist is over! Go through the list and think what you can improve in your store to make it ready for the upcoming holidays.

Holidays in ecommerce are a tough time but also the most lucrative! And don’t forget: if you have enough time for your holiday preparations, this season is the perfect time to start your own dropshipping business!

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How To Come Up With A Dropshipping Store Name

So, you want to launch a dropshipping business to start making money online. That’s great, but do you already know how to name it? In this article, we’re going to talk about how to come up with a good dropshipping store name and why it matters.

Why your dropshipping store’s name matters

What’s in a name?

That’s what might cross your mind when choosing one for your online store.

It can’t be a big deal when you’ve got a much bigger fish to fry, can it?

Indeed, at first glance, naming your dropshipping store seems to be too petty to take it seriously.

You have things like social media promotion, customer service and a lot of other tasks on your plate. Your success lies in taking care of them, doesn’t it?

Well, yeah…but here’s the deal. You can’t make bricks without straw.

I doubt that Nike would be as fortunate as it is if it’d been named “Sport clothing company 23” or something. The name is a part of Nike’s success.

Dropshipping is a competitive business field. To win the competition, you need to stand out from the others.

In other words, you should create your brand identity. And your store name plays a significant part in this task.

Therefore, you need to make a point of choosing the right one. And the next tips are going to let you pull this off.

5 tips on how to come up with a brand name

1. Make it short and memorable

Pepsi, Starbucks, Apple, Google, Reebok…

All these companies have short and catchy names. Once you’ve heard them, they stick in your memory for a long time.

So, if you think up something of that sort for your dropshipping store, you’ll make a great dent in creating your brand identity.

Your advertisement will definitely catch customer’s eye, and they won’t misspell your store’s name while looking for it on the Internet.

There are several ways you could employ to come up with a short and memorable name.

  • Pick something ordinary

You can follow the example of Steve Jobs. He picked “Apple” as a name for his company just because he was on a fruitarian diet at the moment. A similar strategy was chosen by Jeff Bezos: he simply named his online store after the Amazon river.

The point is to choose an ordinary but catchy word and put it to use.

  • Distort a regular word

Another way to make up a name for your dropshipping store is to distort a normal word. For instance, a famous freelance platform Fiverr just added one more “r” to “Fiver” to get it done. Google got its name by twisting the word “googol”. And Cisco was made by removing “San Fran” from “San Francisco”.

  • Use abbreviations

To create a brand name, one can use abbreviations or acronyms. For example, BMW stands for “Bayerische Motoren Werke”, or “Bavarian Motor Works”. Simple, right? Often company founders name their businesses after their own surnames. This way, Mars and Murrie came up with M&M’s.

You can also combine several words in one to create a memorable name for your online store. Probably, the most famous example of using this tactic is Adidas company. Its founder, Adolf Dassler, whose nickname was Adi, just mixed his first and second names to create the title.

Actually, this practice is widespread in business. IBM’s title is just the first letters of “International Business Machines”, Intel is short for “integrated electronics” and so on.

  • Use Alterations

If you want your dropshipping store’s name to contain more than one word, you can use alliteration to make it catchy. For example, Paramount Pictures, Coca-Cola, Best Buy, American Airlines, etc.

  • Use the names of mythological characters, creatures, and places

For inspiration, one can use a dictionary of mythology. There are thousands of names, so it’s a great way to come up with store name ideas! And many business owners named their brands after gods, heroes, legendary places, etc. For example, Pegasus Expedite Company was named after the mythological winged horse.

So, you’ve got enough options to employ to come up with your business name. However, you should keep in mind that using more than two words for your business name isn’t the best idea. Ideally, you need only one that strikes a chord.

2. Make sure your dropshipping store’s name is unique

Standing out from your competitors is vital in dropshipping.

If your online store has a name that is similar to your rival’s one, customers could easily mix you up. This way, you may lose tons of clients.

Not the best prospects, right?

Let alone the fact that you might face some legal consequences if you unwittingly pick some copyrighted name.

Thus, you need to carry out some market research before making up your mind about your dropshipping store’s name. You should make sure that it’s unique.

3. Don’t curse, please

Have you heard about BiC company?

Highly likely, you have. You must have come across the pencils and razors made by this French firm.

But, you may not know that the company’s founder Marcel Bich decided not to rack his brain much and named it after himself.

You might be wondering – where is the “h” letter?

Well, he made the decision to leave it out.


The reason is the English language.

He wanted to create an international company. And the last name of BiC’s founder didn’t sound well in English.

You could easily confuse it with a rude English word, although its spelling is a bit different.

Now, this looks reasonable, doesn’t it?

Dropshipping is an international business model. So, you need to make sure that your dropshipping store name doesn’t have an offensive or confusing meaning in foreign languages.

You don’t need to look into each existing language in the world. Take 8 or 10 the most spoken ones such as English, Spanish, French, German, Portuguese and so on.

It’s also important to make sure the end result cannot be read some other way.

For example, there’s nothing wrong with the words ‘bay’ and ‘therapist’. But when combined into a domain name, people may read it this way: See what I mean?

So, make sure to carefully analyze your dropshipping store’s name from every point of view.

4. Don’t forget about your domain name

Who doesn’t know eBay?

It’s hard to find a single person who is unaware of it. This company is famous worldwide and its name is short and memorable.


Did you ever wonder why? How come its founders ended up with eBay?

I can tell you.

Actually, we could have Echo Bay instead. That was the name eBay’s owners came up with in the first place. As for me, it was good also.

However, the domain name “” was occupied. So, they changed “Echo Bay” to “eBay” to take the domain name that matched the company’s title.

What you can learn from this story?

It’s important to choose a domain name that is the same or, at least, very close to your store’s actual one. Otherwise, this looks illogical and fishy to customers.

Besides, with a domain name similar to your brand name, you can expect your website to perform better in terms of search engine optimization. Sometimes people don’t even look at the URL of the site they visit. So, if a potential buyer remembers your brand name, he/she will probably search your site by this name. And if your domain name is completely different from it, they will never find you.

Moreover, when making a store name list, you can base your decision on SEO!

5. Try to make your dropshipping store’s name SEO-friendly

Getting traffic is crucial in dropshipping.

And SEO is a perfect tool to drive free organic traffic to your online store. If your website is SEO-friendly and your product pages are properly optimized, it’s going to pay off really soon.

But, if you manage to work your keywords into your store’s name, it will give you great advantages. It’s especially beneficial if you’re a newcomer to dropshipping.

However, it may be tricky to think up an SEO-friendly title. For example, ‘’ would make a great domain, but it’s already occupied.

In this case, it’s important to mention one thing. If your online store’s name turns out to be SEO-friendly but at the same time it sounds weird and off-putting, you’d better get along without the keywords for your title.

A lifehack to choose a name for your dropshipping store

Did any ideas on your store’s name come to your mind while reading these tips?

If not, there is a way to help you get the process off the ground.

You can use one of the business name generators to come up with a name for your dropshipping store.

Just think of some words related to your business. Then type them in the search field on the page of a generator you choose and click “Generate”.

You’ll see many options that you can use as your store’s name.

BNG - business name generator

The company name generators you could make use of are BNG and Name Mesh. Yet, you can find one on your own. There are plenty of them on the Internet.

However, while using name generators, you shouldn’t fully rely on them.

You need to pick the options that live up to the tips we’ve listed for you.

Building your brand identity is essential for your future success. Making up a dropshipping store name is the first step on your way to pull it off. Follow the tips we’ve listed for you and this task won’t be a big problem for you. If you’ve got some questions, feel free to leave them in the comment section below. We’re always ready to answer.

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