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‘You’ve Got Mail!’: How Ecommerce Email Marketing Can Boost Your Revenue

Email is the service that each and every Internet user is well familiar with. No wonder that ecommerce email marketing has become a traditional tool to increase sales. Still, many online store owners don’t know how to use it efficiently. They send letters only for rare notifications which risk getting into junk emails. Let’s figure out how you can make your email marketing really effective.

Proper email marketing strategy brings many advantages for the online stores. You can use emails not only as a tool for communication and keeping the attention of your audience, but also as the means to generate conversions and repeat sales. In this article, we’ll explain some principles of email marketing, and describe the best email marketing tools and ideas each ecommerce entrepreneur should use.

What is ecommerce email marketing?

Email marketing is the practice of sending marketing messages to potential and current customers via email in order to sell, educate, or build customer loyalty. It is a digital marketing channel – that is, the sender fully controls the content and distribution. Email marketing is best used to send personal, relevant messages to segmented lists of recipients.

In ecommerce email marketing is an especially important tool. It’s used for sending transactional, promotional, and lifecycle messages. Moreover, it’s a great way to connect with people on their mobile devices and get the most from your marketing efforts.

Ecommerce email marketing tasks

Email marketing is an essential tool that helps:

  • Build and sustain proper brand image;
  • Increase customer awareness about your products and services;
  • Strengthen relations with the current customers and attract the new ones;
  • Stimulate the buyer’s interest in a repeat transaction.

The user can immediately perform the targeted action (read, order, buy, download) by clicking the link from the letter. At the same time, the user can do it any time he wants. It makes this form of interaction both quick and convenient. Effective email marketing leads to the growth of customer loyalty.

Ways to collect email addresses

There are a lot of methods for collecting emails of your potential customers. Here are the main methods that can be easily implemented even by ecommerce beginners.

  • Use pop-ups. Set them up to appear automatically on the page after a certain time, page scrolling or a specific user action. Don’t be too annoying – give your users the opportunity to close the pop-up form.

If you think that using pop-ups is a vicious taste, you just haven’t seen a nice pop-up. Look how the idea of pop-ups is executed in the famous Wait But Why blog. It proves that pop-ups can be funny and cute.

popups example

  • Place the subscription form in the website footer near your contact information. Make the form easy to notice.
  • Add subscription to the store news. Let your customers choose whether they want to subscribe to sales and discounts, to new articles in your blog, etc.
  • Set up product notifications. If the customer leaves the page with the goods that are not available now, provide the opportunity to receive a notice when this product is back in stock. Add a ‘Notify me when this product is available’ button with a simple form containing email address. You can also add an option to notify the user when the price drops.
  • Offer discounts for registered users. Give the buyer a small bonus after registration and announce it in the website header. You can make this offer limited to stimulate the fear of missing out. As a rule, it results in tons of registrations, even from those users who did not make any purchase.
  • You can make registration and subscription even easier if you provide the access through social network accounts.
  • Offer the user to download something – a guide, an eBook, or something else that is really valuable.

Email marketing strategy for ecommerce

emails-for-ecommerce-goals

Boost your sales with ecommerce email marketing

  • Special occasion sales

Sales always attract lots of customers to retail stores. Use various occasions to announce a sale. They can be seasonal, holiday, thematic – there are numerous opportunities to take advantage of sales. It will be great if the design of emails and banners on the site represents the idea of the holiday.

Need more detailed guidelines on launching a sale? Check out this step-by-step guide on planning an online sale!

  • Abandoned cart notifications

We have already mentioned in our blog how important it is to remind the customers about their abandoned carts. Repeated notifications increase conversion rate and help partially recover your lost revenue.

  • Cross-sell and up-sell emails

These kinds of emails are sent to customers who previously bought some products. Offering additional items and sending products or categories follow-ups, you can increase the average purchase amount.

Build your brand image and strengthen customer relations

  • Design and branding

If we compare form and content, the latter is more significant. But a good-looking cover enhances the chances that the content will be noticed. So, take note of how your emails look like. Add your logo to the email templates. Try to use a chosen style in all your letters.

  • Email personalization

Write personalized emails. It is always pleasant to receive an email where you are addressed by your name. Pay attention to gender when offering products. Tastes differ, things happen, but you still have more chances to sell fishing rods to men and lip glosses to women.

  • Powerful subject line

Actually, a subject line determines whether your email will be opened or not! It’s the first (and only) thing that your subscribers see in their inbox when they look through the incoming messages. This is why your subject line should be tempting, catchy, and intriguing enough to encourage your subscribers to click on it and read further.

Want to see great subject line examples? Check out seven types of email subject line that boost your open rate!

Use sales email marketing to attract new customers

Okay, it’s clear how to work with your actual customer base.

But how can it be possible to get NEW customers with the help of email marketing?

You can encourage your current customers to refer your online store to their friends and therefore attract new loyal customers.

Reward your referring customers by offering them a discount. It will serve you twice. First, it will attract referrals (and motivate them – if you are super generous and give them discounts as well). Second, it will stimulate the referring customers to come back to your store to reap the benefit of their well-earned discounts and make purchases.

If you follow these simple recommendations, the positive results will not be long in coming. Now your marketing costs will be partially covered by emails – your sales will start to grow at the expense of new customers, and the average check of actual ones will increase due to constant communication.

Tips for a successful ecommerce email marketing campaigns

  • Create a welcome sequence

A welcome email sequence automatically gets sent to new subscribers when they sign up. It’s a series of emails that thank people for signing up, introduces them to your business, and outlines what they can expect from your emails.

You can include links to your social media and a CTA to follow you to encourage click-through and engagement.

  • Automate emails at key touchpoints

Email automation is a lifesaver for busy ecommerce businesses. You can use your email service to send triggered emails when a customer takes (or doesn’t take) a specific action. Because it’s so timely and relevant, marketing automation scores the best conversion rate among ecommerce email marketing tactics.

For example, you can set up abandoned cart emails to go out when someone leaves your site without buying. Or you can send an automated winback email after a customer hasn’t ordered anything for a set period of time you’d expect them to. Yet another idea is to send a VIP discount as a thank you when someone goes above a certain lifetime value.

  • Choose the right email frequency

How often will you keep in touch with your customers? You ideally want to find the balance between staying fresh in their minds and not showing up too often so that it’s annoying. 

You might choose to send out a weekly newsletter, or you might decide to only email your subscribers when you run promotions or launch new products. A/B testing can help you decide based on the reaction of your recipients. 

These aren’t the only types of email you can send. Try experimenting by sending reviews, customer stories, or sneak peeks behind-the-scenes. Content marketing will spice up your routine emails and get more people to read them.

  • Plan ahead 

Plan in advance for your ecommerce email marketing to get results. Mapping out key emails ahead of time means you won’t end up scrabbling around trying to come up with something to send each week. 

It really helps to focus on seasonal events that are coming up, as well as new launches you have on the horizon so you can create campaigns for these in advance. 

  • Segment your list

One of the best ecommerce practices is to segment your email marketing.

Avoid turning off customers by creating lists of subscribers based on certain actions they’ve taken (like whether they’ve bought multiple products multiple times from you) or who like certain product lines. You can then send personalized emails that cater to their specific interests and needs.

Ecommerce email marketing has proved itself to be an effective and low-cost multi task tool. When starting your own business, remember that it is useful not only for sales, but for your PR goals and brand image as well!

Read the source: https://alidropship.com/ecommerce-email-marketing-boosts-revenue/

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15 Facebook Marketing Tips For Small Business Owners

A lot of newcomers to ecommerce use Facebook in a variety of ways. Through this platform, they can attract new customers, retain existing ones and provide customer support. So, are there any specific Facebook marketing tips for small business owners? Let’s see!

Why do you need a Facebook page for your business?

A business not only has to offer high-quality products or provide useful services. Without proper marketing, selling something becomes very difficult (if possible at all).

But unlike huge corporations, small businesses can’t afford full-scale advertising campaigns shown on TV or during football matches. They have to find cheaper, yet efficient marketing channels, and Facebook is one of the best.

Today social media presence is a must even for large companies, and there are several reasons why.

– Communicating with followers and potential customers through social media makes this experience more personal. They get to know you as a real person rather than a faceless, cold-hearted business. This way one can build closer relationships with clients and easily earn their trust.

– Experimenting with different types of content and communicating with followers lets you know your target audience much better. In turn, knowing who your potential clients are and what they want serves as a great beacon for any business.

– A Facebook business account can successfully lead traffic to your dropshipping store and, thus, convert followers into customers.

– More and more people consider social media as a place where they can get help or complain about products and services. As a result, small businesses should treat social networks as another channel for customer support.

15 Facebook marketing tips for small business

Social networks aren’t just advertising platforms. Even if you managed to get people interested in your page somehow, it doesn’t mean they will not unsubscribe – unless you offer them something valuable to stay.

1. Provide valuable content

One of the most common reasons why subscribers keep leaving is not providing relevant content.

Facebook users follow accounts because they can consume content they find interesting and useful in the first place. Not getting what they expect leads them to unsubscribe.

So, whenever you create a post, think carefully: does this post have any value for the audience? For example, if I follow an account devoted to fitness and sports, I expect to see a lot of tips and recommendations on exercises and perhaps sports news. Such posts should be the core of your content strategy.

2. Post regularly

Even if Facebook users find valuable content on your account, they may still leave in case the content is not updated regularly. People use social media all the time and expect to enjoy content every day or weekend depending on its type.

However, if new posts appear randomly once or twice a month, users will quickly lose interest.

3. Post at the right time

Posting at the right time also plays an important role as it affects whether people will see these posts in the feed.

For example, most people check the feed in the morning, at lunch and in the evening. So, if you post something soon after they start working, the posts will get lost among others by lunch time.

However, what is the good and bad time for posting depends on your audience, where they live and work, etc. So, you’ll have to analyze these factors before developing a posting schedule.

The Social Rabbit plugin can help you create posts and automatically publish them on four social networks including Facebook.

But keep in mind that posting too much can annoy followers. Depending on what content you create, you may want to publish something 2-3 times a day.

4. Engage followers

To successfully use Facebook for small business, one has to engage with the audience. Engaging means interacting, responding to the actions of others. Liking posts, commenting, answering and asking – all these activities refer to engagement. But the same goes for you!

Small business owners who want to promote products on Facebook also have to answer, ask questions, like and comment. People on social media want to be heard, want a place to share their thoughts, feelings and experience. Give it to them, and they’ll feel attached to your brand and the social community you’re creating.

5. Don’t go over the top with advertising

Of course, since you want to convert followers into customers, you can’t do without advertising. But when accounts post nothing but ads, followers lose interest and unsubscribe.

How much is enough? A couple of years ago, I’d say 80% percent of posts should be entertaining while only 20% should directly promote products. But it seems that businesses have proven that this ratio isn’t always the right one.

You too must experiment to figure out the right proportion. Just remember, posting promotional posts brings leads but annoys. Posting non-promotional content makes followers happy but brings no sales. You can afford more promotional posts if they are really creative or funny, though.

6. Optimize your profile page

Because tabs serve as the navigation bar for your Facebook business page, it is important to make sure they are well organized and improve the audience’s ability to find information. By optimizing tabs, restructurizing and including or removing important tabs, you provide the user with a smoother experience.

Optimizing your profile page maximizes the information available to your audience about your business. Make sure all your contact information is complete, correct, and up-to-date, and implement the following to optimize your profile:

  • Select a suitable URL

The custom page address for your business page. This will usually be your business name or a phrase associated with your brand.

  • Link your website

Your profile page should link to your website, and you should also make sure your website links to your profile page.

  • Get a better cover photo

Add your logo as your Facebook profile picture and create a suitable banner for the cover image. Your cover image should be different from your profile picture. Usually, brands keep their logos as their profile picture for years and years.

Your cover image should not be your logo or main product. Make sure your cover image is interesting – it could include a poster of your new ad, a new campaign, initiative, or product. It should be changed frequently to fit your needs.

Facebook Marketing Tips For Small Business to convert followers into customers

Convincing people to stay on your Facebook account doesn’t guarantee they will automatically become customers. The whole idea of using Facebook for small business is to earn money. Here are some general tips on how to convert followers into customers.

7. Create a Facebook group

Build a Facebook Group centered around your customers’ interests.

Groups are another great “extra credit” tool you can use to drive engagement. They are digital spaces for people to share information and idea and hopefully, a passion for your brand.

What’s in it for them to want to join your group? Think of ways to give back to your community and support your clients. You can use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty.

If people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.

The key is to find a niche within your customers’ interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.

In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Lucky you!

8. Link posts to your website

Don’t call me Captain Obvious! Many beginner entrepreneurs expect Facebook users to find such links in the profile’s About section on their own. But the truth is nobody’s going to bother.

Therefore, placing such links under posts and even comments is a must. People may enjoy your Facebook posts and even take interest in products you promote. But without a link that can lead them to the store, they will never convert into actual customers.

9. Offer exclusive coupons

Think about this. There are hundreds (or even thousands) of people following your Facebook account and you want them to purchase goods from your store. Then how about rewarding them for being a part of the community?

Try offering exclusive, followers-only coupons. This act will make subscribers feel special. Besides, when offered a discount, most people will at least visit your website and browse the catalog.

There’s also another reason to offer coupons instead of simply announcing a discount on some of the products. By offering a discount, you ask site visitors to buy something at a certain price even if it’s cut. But a coupon is a free offer, a gift. Followers get it for free and it would be a waste not to use it.

10. Repost content from your blog

If your dropshipping store has a blog, it’s a good idea to repost some articles on your Facebook page. It’s another type of content that can help you engage with the audience. However, pure reposting will hardly convert any follower into customers.

To do that, repost just a certain part of an article which will spark interest and then offer subscribers to read the whole article on your blog. It may not result in actual sales, but this trick will drive a certain percentage of your social media followers to the website. And who knows, maybe they’ll browse it for a while, look the catalog through and find something interesting.

11. Encourage user-generated content

Even if you’re able to create the most amusing and exciting promotional posts in the world, it’ll always feel like an ad. And it’ll always lose even to the ugliest posts generated by your followers.

Buyers trust other buyers much more than brands or experts. That’s why you need to encourage user-generated content whenever possible.

Use hashtags to find required content posted by your followers. Ask for permission to repost and always thank such users with a discount, or a coupon, or a few moments of glory. For example, many Facebook users would be glad to share their experience with your product in an interview of a sort. You can also make contests or simply repost customer reviews.

12. Announce discounts

Offering discounts always brings results, so you shouldn’t ignore this method of attracting customers. As for social networks, they are a great place to announce discounts and sales promotions, especially when such offers are limited.

13. Narrow down your audience

The point of Facebook marketing for small businesses is to narrow down audiences and test to see which will produce the most results for a given objective.

Narrowing down your audience allows you to test which audience will produce the most results – just like running TV ads in different cities. For instance, a coffee seller could narrow down their Facebook audience to those who like their instant coffee. From there, they can research demographics.

Tips for providing great customer support

Facebook (just like other social networks) can serve as a customer support center. Nowadays a lot of buyers think it’s Ok to leave reviews and ask questions on a brand’s Facebook page. Therefore, you should learn how to handle such users.

Here are some Facebook marketing tips for your business:

14. Always respond

Ignoring complaints is the worst thing brands can do. And it’ll affect not only the one complaining but other followers as well since the whole community will see angry comments with no response.

15. Respond fast

Quick response is a testament to good customer service. Of course, it’s impossible to react to every complaint within five minutes if you’re a small dropshipping business with just one person in charge. But it’s a must to respond at least within 24 hours. Many dropshippers check complaints the first thing in the morning.

16. Be polite and patient

I guess this is self-explanatory. We all complained to businesses and we all expected the guy on the phone to be polite and courteous no matter who was right and who was wrong. Same goes for your own business.

Stay calm, be professional, and always start with an apology for inconveniences (even if you know the client is wrong).

17. Solve the problem

After apologizing publicly, contact the customer privately and try helping him or her. Even if you succeed, it’s a good idea to offer a discount, a coupon, or something else for free to the client. If you fail, don’t hesitate to refund, apologize again and offer something even more valuable or else you’ll lose the customer forever.

However, don’t offer discounts publicly as some followers may want to imitate complaints just to get one too.

18. Ask complainants to remove angry posts

If the problem is solved, most customers calm down and some even feel sorry for getting angry. Therefore, asking them privately to remove the angry posts or comments can work. Or you could ask them to write another comment saying that the problem was solved and everything is cool now.

Or simply respond to the original post again and write that the problem is solved.

Facebook Marketing Tips For Small Business: Conclusion

Having a Facebook account with thousands of followers is no use unless you know how to convert them into actual customers. Besides, if you don’t provide them with high-quality content, you will quickly lose all the audience. But with a proper Facebook marketing strategy, you can turn the account into a stable source of regular buyers.

With these Facebook marketing tips for small business owners, you’re unstoppable! Now, whether you launch your own online store from scratch or buy an already thriving business, you can easily put our advice into practice, dropship, and prosper!

Read the source: https://alidropship.com/facebook-for-small-business/

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15 Biggest Digital Advertising Trends You Shouldn’t Miss In 2022

New Year is the beginning of new everything, it’s a high time to learn and try something new, especially if we’re talking about online business. This is why we’ve analyzed the most common digital advertising trends that will define your promotional strategy in 2022!

Digital advertising trends every business owner will follow in 2022

To be a successful entrepreneur, it’s very important to be aware of the current digital advertising trends. And if you’re intended to remain competitive in ecommerce, you need to adapt to its rapidly evolving landscape.

So, fasten your seatbelts and get ready to begin your journey into the most promising digital marketing strategies to explore this year.

#1 Omni-channel marketing

Omni-channel marketing provides seamless shopping experience across several channels.

For example, if you’re the owner of a brick-and-mortar store that goes with a website, you’d probably like your customers to have an easy shopping experience:

  • See your product on TV or social media
  • Find out that your store exists and get curious to check it out
  • Either go to the website or visit the actual store
  • Make a purchase!

In other words, you need to promote your business through all possible channels in order to establish contact points between your brand and a prospective buyer. And here’s an interesting thing for you to consider! Omni-channel marketing lets you figure out which channel or chain of channels turns out to be the most effective in your brand promotion, and boost its efficiency.

#2 Landing pages

The popularity of post-click landing pages has grown noticeably in the last few years, and this digital advertising trend is not going to change anytime soon.

Homepage and landing page difference

A landing page is a super powerful tool, with one of its greatest features being incredible conversions. In fact, it’s reported that landing pages have an average conversion rate of 9.7%! Converting more website visitors into paying customers, you get better sales, grow your audience quicker, and generate a higher ROI.

Recent research shows that companies with over 40 post-click landing pages generate 12 times more leads!

Landing pages focus visitors’ attention on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

As the purpose of a landing page is to sell a product, there are lots of different features aimed at achieving this goal:

  • “Buy Now” buttons
  • Lists of benefits
  • A catchy picture gallery
  • Social proof sections
  • Effective exit-intent pop-ups to convert your bouncing traffic
  • And many others

You can see the difference between homepage and landing page on the picture below:

With our designated Landing pages add-on, you can:

  • Create as many landing pages as you need: no tech or marketing background will be necessary
  • Promote your products with an dramatically higher efficiency and create special offers
  • Supercharge your marketing efforts
  • Slash customer acquisition cost
  • Test new business or product ideas
  • Get valuable insights into your niche market
  • Drive more traffic to your website
  • Rank higher in search results
  • Tailor content to different client segments
  • Social proof that can inspire customers to trust you more

Surprised? Follow our 20 tips on making landing pages that convert like crazy, and you’ll see the difference yourself!

#3 Remarketing ads

According to the experts from Search Engine Journal and their recent State of Digital Marketing report, 91% of search experts use remarketing ads.

What exactly makes this technique so powerful – and helps large-scale brands achieve an impressive ROI?

Remarketing allows targeting your ads at the people who have viewed a particular product or certain web pages. Naturally, this leads to a highly relevant and personalized user experience. As 96% of first-time website visitors aren’t ready to buy immediately, remarketing ads become an effective way to draw them back into your conversion funnel.

If you’re interested in remarketing ads, use these detailed insights, and let our great Facebook Business add-on help you out!

#4 Minimalistic design

Minimalistic design conquers all the aspects of today’s life, from interior design to popular brands’ ads. If you look at world-known brands and their ads, you’ll see simple but catchy ad design featuring the product without garish cheap-looking elements. Researchers claim that customers consider minimalistic design to be more credible as it is usually the feature of respectable brands.

#5 Conversational marketing

The reality of modern marketing is clear: 82% of consumers want an immediate response to their questions. In other words, people want to see that brands are reacting. In this case, we’re talking about conversational marketing which provides a real-time connection between marketers and customers.

This form of marketing is available across multiple channels and enhances the user experience. Today’s buyers expect to find what they’re looking for NOW, not LATER.

To put it differently, if you want your customers to feel connected to your brand, and even more, if you want them to be your loyal customers, you must monitor your social media channels every day, keep up the conversations with buyers and answer their questions. As a result, these conversational marketing efforts will foster higher engagement and greater loyalty.

#6 Video marketing

Video marketing, one of the biggest digital advertising trends of today, will remain crucial for the next 5-10 years at the very least. Just have a look at these numbers:

  • 70% of consumers have shared a brand’s video at least once
  • 80% of businesses say that video has directly resulted in their sales growth
  • For 91% of marketers, using videos results in a satisfying ROI
  • Video ads are the #1 way for internet users to discover a brand they will actually be purchasing from

There’s no wonder video ads are the most popular way for customers to learn about the product. Videos allow people to view the product from all angles.

Product videos as one of the biggest digital advertising trends of 2021

However, it is worth noting that short videos are far better than the long ones. Long videos won’t hold viewers’ attention because of unnecessary information.

An interesting fact: if your website contains video, Google will push pages that include videos higher in the rankings, because people find video content more compelling. Plus, today people prefer to use their mobile devices rather than desktop computers, and here video ads are winning again: other types of ads are simply too difficult to read on small mobile screens.

P.S. Don’t forget to check out our awesome Facebook & Instagram Video Ads service. Catchy advertising video with your product, target audience, advertising texts, and step-by-step guide – everything to grow your business with video ads that convert now.

#7 Influencer marketing

Influencers are well-known celebrities or Instagram or YouTube personalities who have lots of followers and who can spread the word about your product or business through social media channels.

Don’t underestimate influencers’ role in marketing because:

Of course, when you’re in the beginning of your dropshipping journey, you simply can’t afford inviting a Hollywood star or an influencer with millions of followers. However it’s not the reason to refuse influencer marketing – you can choose a local influencer for example, who can advertise your brand in exchange for one of your products. Here’s how micro influencers can help you out!

#8 Interactive content

Another one of the fastest growing digital advertising trends is interactive content.

In 2022, marketers are going to switch from traditional text-based ads to dynamic, engaging content that allows audiences to feel like a part of the brand.

The most popular forms of interactive content include:

Right now, 91% of buyers are looking for more engaging content. People like it not only because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

#9 Instagram carousel posts

Instagram carousel posts are one of the most engaging formats on social media today. On average, Instagram carousel posts get 1.4x more reach and 3.1x more engagement than regular posts.

Why choose an Instagram carousel as a format for your posts? The thing is, it provides the “magazine treatment”: you can make double-slide spreads, close-ups, and shots from different angles (which is especially important if you dropship clothes or accessories). You can share up to 10 images or videos as a single post in your feed. For Instagram users, it’s hard to resist the temptation to swipe left, especially when there’s a captivating cover slide.

An example of an Instagram carousel post

How to make an Instagram carousel post?

  1. Add the necessary photos to your photo library
  2. Open the Instagram app and click on the + icon in the navigation bar
  3. Tap on the ‘Select Multiple’ icon located in the bottom right of the image preview window
  4. Select up to 10 photos or videos in the desired order
  5. Tap ‘Next’
  6. Add your caption, geo-tag, account tags, and product tags
  7. Tap ‘Share’

Before publishing, make sure that all the images/videos are in the correct order. After you share the post, you won’t be able to reorder or delete single slides.

You can learn about carousel ads on Facebook & Instagram here.

#10 User-generated content (UGC)

People tend to trust other customers far more than they trust companies. Analysts say, for 90% of shoppers, UGC influences their decision to make a purchase more than any other type of advertising. 97% of the surveyed 18-29 years olds even say that it had an “extreme influence.”

User-generated content (UGC) is a powerful resource, especially if you want to tap into the Millennial and Gen Z markets. You can encourage your customers to share their reviews with photos and videos by giving them a special offer, such as a discount, or even involve them as your brand ambassadors.

#11 Artificial intelligence

Artificial intelligence (AI) is sure to be at the heart of global business and industry in the future as it holds a tremendous economic value.

If you want to use artificial intelligence for the benefit of your dropshipping business, try Sellika!

The interface of Sellika, a product description generator

Sellika makes and edits product descriptions with the power of AI. Computer vision algorithms recognize and describe objects, and machine learning mechanisms allow creating smart expressive texts. With this tool, you can save up to 330 working hours per month!

#12 Marketing automation

Today, plenty of businesses use marketing automation technology, claiming it’s instrumental to the overall success of their marketing strategy.

To start following this trend before it’s not too late, you can try the Social Rabbit plugin. It fully automates your social media posting, but makes it look like you’ve spent hours on content creation. And with Facebook Business, you can forget the excruciating process of collecting and adding products to the FB Catalog by yourself — in just a few clicks, all the items will be ready for promotion!

Don’t forget about email marketing automation, too! Being set up once, the email sequences will be sent without any additional effort from your part. Essentially, it “automates” your email marketing for you. Here’s our digital marketers’ ‘insider’ advice on automated email marketing!

#13 Mobile-optimization

Mobile optimization is an essential part of any online business. People are spending more and more time on their mobile devices, which has led to a surge in mobile shopping. According to eMarketer, we will see steady growth in mobile ad spending. As of 2022, mobile advertising spending stood at $275,827, but it is expected to reach $308,182 by the end of 2022, says Statista.

Mobile commerce is expanding and is expected to have the biggest sales growth. Mobile sales are expected to increase by a record-breaking 68% sales growth in 2022. People now have an opportunity to comfortably shop in the comfort of their homes, and mobile devices allow them to do so.

Location targeting mobile ads will also be the center of attention in 2022. These ads are designed to serve location-focused ads to consumers on the go. Industry forecasts revealed that location-targeting mobile advertising spending in the United States will exceed $32 billion by the end of 2023.

#14 Focus on your audience

As the digital landscape keeps changing, consumers are becoming increasingly selective about the media they receive and consume, and as such their expectations are high – don’t be one of the accounts that get unfollowed.

Nowadays, with the constant barrage of content in their feed, social media users can easily grow fatigued by it. Those who remain on, face the heavy stream of ads, campaigns, and news that flood their social feeds each day and to say it’s saturated would be an understatement.

So, what you need to do is to consider how many sales-y posts each person comes up against in a two-minute scroll, and consider how and why yours would cut through the noise.

Focus your strategy on engaging with your existing audience and you’ll find your messages reach those who are most interested in what you do.

#15 Personalization

A big role in 2022 is going to be personalized content. Instead of making content that may appeal to as many people as it can, concentrate on creating specific content that caters to your audience. Moreover, making sure your content is delivered to your audience at the right time is important for engagement. Right time, right place equals greater results.

Take the time to understand the platforms your audience uses, and how they use them. This will allow you to create personalized messaging based on each demographic. Furthermore, this will ensure your message reaches the right audience in the way that is most enticing to them will make your ad spend go further, and could lead to increased customer loyalty.

So, that’s it – now you have the list of the 15 most important digital advertising trends you can’t miss in 2022. For every dropshipping business owner, it’s crucial to keep looking ahead and aim to grasp the latest technologies, strategies, and tools. This is how you gain an edge over your competitors and attract more customers, therefore, achieving a high profit. We’re wishing you the best of luck with your online ads – and are always happy to help you make them even more efficient!

Read the source: https://alidropship.com/digital-advertising-trends/

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How To Plan A Social Media Content Calendar

Social media is a must-have for any business. It’s a free platform for marketing and one that is essential to connect with followers and find potential customers. Above all – it’s fun. At the heart of successful social media is a social media strategy/content strategy; and to put that all in motion is a social media calendar. Today, let’s take a look at how to plan a social media calendar and how to successfully create one.

What is a social media content calendar

As the name may imply, it’s a schedule for your social media. A social media calendar helps plan out your posts and content in an organized manner. This also helps you better track your efforts and frequency of posting.

Reasons to use a social media content calendar

  • Become organized and time efficient

Each one of your goals requires effort and careful attention to complete. Thus, maintaining a social media calendar can help you plan ahead, compile your work, and steer clear from multitasking and at the same time note down all your creative thoughts for later.

Basically, it’s a great way to keep everything structured and organized for you to be more efficient with your work.

Moreover, many social media calendars allow you to schedule your social media posts ahead of time, meaning you don’t have to constantly oversee your feeds, freeing up your time for much more important tasks.

  • Stay consistent with your posting schedule

Whatever your marketing goals are, whether it’s to increase the number of likes, or subscribers, or you’ve implemented social media KPIs, to be successful on social media you have to post consistently.

There’s just no shortcut around it. Why?

By consistently showing up in your audience’s feed, you engage them with your content more and more. High engagement rates have a beneficial effect on your organic reach in the platform’s algorithm. Thus, your posts get shown to new eyes and new people start following.

So, in essence, by filling your social media calendar with posts ahead of time allows you to stay consistent with your content and engage with your audience.

  • Less typos and less mistakes

By planning your posts ahead of time, you create a failsafe of sorts in your workflow.

Fact- checking the information, editing the text is a lot easier when you do it days or weeks in advance, helping you to prevent mistakes, errors, and typos.

  • Always be aware of relevant events 

A social media content calendar allows you to stay aware and prepare for various worldwide events that relate to your business beforehand.

  • Produce higher quality content 

In today’s world, the attention to detail in the social media space is higher than ever before. A single post can have a whole team of professionals behind it, like copywriters, designers, video editors, photographers.

So, a social media calendar helps everyone to be aware of the upcoming content and prepare their materials in advance, allowing the team to stay effective and have the opportunity to do their best work.

Who can use a social media calendar

If you’re creating social media content, regardless if you’re a business, media company, or a blog, you should consider implementing a social media calendar into your workflow.

  • Marketing teams

Marketing campaigns often have a lot of moving parts, including social components. Keeping teams organized and making sure everyone involved in a project understands the social promotion schedule is key.

  • Ecommerce businesses

Staying organized with a calendar makes it much easier to save time and maintain consistency. This is important for small businesses, where resources are limited.

  • Influencers

If you have a social media account with thousands of followers, you have to find a way to keep them entertained and hooked to your channel constantly. That’s why a content calendar can help you stay productive and focused on your “work”.

  • Media companies

If you’re creating editorial content, it’ll need social media promotion. Keep it all together on your calendar.

  • Bloggers

If your blog is your business, you don’t have time to waste with dysfunctional tools. Make sure every post gets promoted on your calendar.

How to plan a social media content calendar

How To Plan A Social Media Content Calendar

Planning a social media calendar starts with understanding your target audience. What do they like? Which values do they hold? What resonates with them? Knowing their age and level of digital-savviness can also help determine your brand voice and how to market to them.

Once you know your target, you have to ask yourself some questions too. What does your brand offer? What problems does it solve? How are your products a solution? What are your values as a brand that you can show to your audience? These questions can help you brainstorm content.

After understanding your target audience and your business’ values, it’s time to research competition. Go on platforms such as Instagram and Twitter to see what your other brands in your industry are posting. How do they engage with customers? What type of images or videos do they post? What stories are they telling? How are they linking their products and CTA landing pages?

The planning process requires a lot of question-asking, as you can see. But asking questions is what will help you build up answers to what kind of content you can create. When your research is done, you can work with your social media team (or whoever is managing your branding and marketing) to devise your content plan.

Elements of an effective social media content calendar

What to post

When your team is ready to brainstorm, it helps to create what are known as content buckets. These buckets are essentially just categories that speak to varying aspects of your business, such as:

  • Product benefits
  • Real-life customer testimonials
  • Influencer/expert partnerships
  • Industry advice/did-you-know facts
  • Company news/culture
  • Company awards
  • Holidays

Altogether, buckets help paint a picture of your business – the people behind it, the values, the customers, the products, and the expertise in its niche or industry. You can build content around these buckets to share aspects of your brand.

For example, if you want to showcase real-life customer testimonials, you can reach out to customers and ask them for a review of your product. Or if you have reviews page on your website, simply quote a part of a customer’s review and post that as an image. The quote will grab viewers’ attention, and you can direct them to read more or see more with a link to the reviews page of your website. Boom – you are utilizing social proof to build possible leads.

When to post

Generally, posting in the middle and at the end of a work week is most effective (with the exception of Pinterest). The reasoning is because people tend to wean off of work once the middle of the week hits, then that productivity decreases come Friday (and in Pinterest’s case, it’s mainly for craft and project inspiration, which tends to happen on weekends). Social Sprout ran a study on its customer base of 25,000 people and CoSchedule ran its own study on its customers – and here are some findings:

Facebook:

Best time: 11am – 1pm

Best day: Wednesday

Instagram:

Best time: Wednesday at 11am; Friday at 1pm

Best day: Wednesday

Twitter:

Best time: Wednesday at 9am; Friday at 9am

Best day: Tuesday and Wednesday

Pinterest:

Best time: Friday and Saturday 8pm-11pm; 2pm-4pm; 2am-4am

Best day: Friday and Saturday

Remember, these timeframes can vary by target audience and even industry. A younger millennial audience might be active all throughout the day while an older audience may only be active at certain times. Always make sure to check built-in analytics for your Facebook, Twitter, Instagram, and Pinterest to better understand your audience.

How often to post

And going hand in hand with when to post on social media is – how often. Here’s what we found from an online social media expert:

Facebook

1 time a day (maximum 2)

Twitter

3 times a day (maximum 15)

Twitter is a tricky one since it’s a platform used to have a real-time conversation and users’ feeds move at a fast pace. If you’re having a live play-by-play of a company event, your tweets may be firing off non-stop. But the key is to have at least a presence every day so that your brand isn’t forgotten.

Pinterest

3 pins a day (maximum 30)

Instagram

1 time a day (maximum 3)

An exception would be a takeover post on your Instagram feed (whether 3 posts at once or 6 or 9), but this is done at once.

Like with the ideal time to post, how many times really varies by your industry, and your audience as well as its engagement. The general pattern we see here is to at least have some sort of daily presence. It’s always about the quality of your content, not quantity.

Example of a social media content calendar

Example: A men’s shoe company

  • Monday

Monday Motivation: Post a brand belief or play off of one of your shoes (use catchy copy or a joke) to boost morale to start the work week

  • Tuesday

Customer Testimonial or Repost of UGC: Show what a customer thought of one of your shoes, whether it’s a screencap of a written review or a video clip. Alternatively, you can find a post of your product from another social media user (this is user-generated content) and repost it, making sure to tag the original poster.

  • Wednesday

Industry Wisdom: Share images or a video that highlight product development and fabrics used in the company’s shoes to build credibility and engagement. Visitors and customers on social media always love a behind-the-scenes “did you know” look into a company.

  • Thursday

Press Mention or Blog Post: If your company is mentioned in any press give a shoutout with a screencap of the mention and tag the media outlet. Or post a screencap of a blog post that you can link visitors to.

  • Friday

Company Culture: It’s Friday, so have some fun. Post something that connects visitors to the people and fun behind your brand. Whether it’s an in-office event (holiday party, office tradition) or something special about how casual your work culture and meetings are, show it to the world.

Create your own calendar with this free sample template from Hootsuite. Just be sure to log into your Gmail account to access it.

SUMMARY: A social media calendar can help put your brand into action with the right research and planning. By maintaining a daily presence on platforms, you can utilize content to draw in visitors and retain customers. And your calendar and posting frequency can completely vary by your business niche and audience. But be sure to stay active and engaging (and organized – that’s what the calendar is for!).

Read the source: https://alidropship.com/social-media-content-calendar/

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How We Made $359 In Just 2 Days With User-Generated Content [Case Study]

There are many ways to promote products and services on the web. However, an ad is still an ad, and even a great one feels somewhat unnatural. From this perspective, the best thing an entrepreneur can do is to share user-generated content.

What is user-generated content (UGC)?

User-generated content (UGC) is content (texts, pictures, photos, videos, etc.) created by people who use products and services of a brand and posted by this brand for advertising.

Here’s a simple example of what UGC is. Let’s imagine I found a website of a company which sells printed T-shirts and ordered one with my own design. I get the T-shirt and it looks so great I decide to write a review on this and send them my photo with the T-shirt.

The photo is taken by me, hence it’s customer content. If the company wants to utilize my gratitude, they can ask for my permission to repost my photo and review it to show site visitors and potential customers how someone (me in this case) was happy with their product.

That’s when my photo becomes user-generated content.

What are the benefits of user-generated content?

Let’s think about it.

In most cases, photos and videos, texts and drawings created by amateurs have low quality. So why would anyone want to use them in a marketing campaign? Ok, as an owner of a dropshipping store, you probably can’t afford to pay a professional designer. But what about big companies that resort to such content just like small businesses do?

The answer is simple – user-generated content works better than any ad!

Imagine you have moved to a large house and want to buy a grass-cutter. But you’ve never owned any of them and have no idea which one is good. You call your buddy, and he says, ‘I bought [BRAND NAME] three years ago, and it still works great!’

After that, you’re probably going to buy this particular model because someone you trust recommended it.

That’s the whole point of user-generated content. Customers trust other customers much more than brands. We all know that product and service ads want to convince you to empty your wallet. But other users have no such intent.

They simply share their experience. That’s why people tend to trust them as if they were their friends and family.

Besides, using content created by customers costs you nothing except maybe a coupon or a discount as a reward.

[store_banner]

The impact of user-generated content on branding

  • Authenticity

In the online space, it just happens that people trust other people. So. UGC can be considered as the modern-day word of mouth. Moreover, consumers are generally more likely to view user-generated content as authentic compared to content created by brands. So the time to invest in an authenticity-driven social marketing strategy is now.

  • Brand loyalty

UGC gives a unique perspective for the customer, as they can participate in a brand’s growth instead of being a spectator.

This greatly influences brand loyalty and affinity simply because people like being a part of something greater than themselves. Thus, creating UGC allows them to be a part of a brand’s community.

  • Building trust

Nowadays, brands need to work harder than ever before to establish themselves as trustworthy. Accompany that with the fact that over 90% of marketers agree that consumers trust content created by customers more than content created by brands, signaling that UGC is the perfect format for business to level up their trust score.

Today, customers use UGC as a trust signal the same way they’d ask their friends, or family for an opinion.

  • Conversion rates improving

UGC acts as authentic social proof that the product you’re selling is actually worth buying. For instance, your audience sees people just like them wearing or using your product, which influences them to decide to buy.

Overall, user-generated content is incredibly influential in the final stages of the customer’s journey, where you’re looking to convert your audience and influence them into making a purchase.

  • Cost-effective

User-generated content is a cost-effective way to scale your business and integrate a new marketing strategy. You also don’t need to hire or invest in a costly creative agency to make various content for your campaigns.

Just try to connect with the most important people in your business: your audience. A lot of them will enjoy being featured on your platform.

For smaller brands or those just starting out, UGC is cheaper and easier to manage than investing in larger-scale brand awareness campaigns.

  • Adaptable and flexible

UGC is unique in its nature that it can be used in various other marketing campaigns.

For example, you could add UGC images in an abandon cart email to help nudge the prospective buyer to make a purchase or add user-generated content to key landing pages to help increase conversion rates.

[store_banner]

Types of user-generated content

User-generated content is a must-have strategy for social media marketers, and it comes in many styles and formats to help you find the right fit for your brand.

  • Images
  • Videos
  • Social media content
  • Testimonials
  • Product reviews
  • Live streams
  • Blog posts
  • YouTube content

That’s why a marketing strategy based on such content can be super-efficient. Be it an Instagram post, a video on YouTube, or just a photo in your customer review section, it’s a treasure you must grab right away!

How user-generated content earned us $359 in two days

AliDropship’s Ecommerce Department develops and runs a number of dropshipping stores to test our digital solutions and various marketing strategies. The most successful websites become Established Dropshipping Stores which you can purchase as already functioning, unique businesses. Among other things, the team utilizes user-generated content as well.

During two days, the team spent $39.20 on a Facebook advertising campaign which resulted in revenue of $359.88.

User-generated content: a case study

The conversion cost dropped to just $6.53, which is exceptionally low. This is how we did it.

1. Find visually attractive products

Not all products are good for advertising. User-generated content is good for social media where people mostly enjoy visual content. That’s why your best option is to prioritize clothing, accessories, home décor goods, cellphone cases, etc.

If somebody decides to send you a picture of such products, they’ll look great for advertising.

For example, one of the products we advertised with this method was a game controller skin.

Once you see something like this, you quickly get what it is, how it works, and how cool it looks. These are the factors that can trigger impulse purchases even through a standard ad post.

2. Find an attractive photo

If customers who buy products like this are happy, the odds are that some of them will want to share photos with the item on their Facebook page or on your website. That’s the submitted content we’re looking for.

Of course, in most cases, such photos have poor quality. But, while you do want visually attractive content, don’t chase perfection. In fact, if a photo looks too professional, people might think you’re lying.

Here is another example of user-generated content our Ecommerce team used in marketing:

3. Make sure it has a positive review

You might have noticed that all these photos have positive reviews. This is another important part of such content. Ideally, the comment should praise the product and shortly explain in what way it improved the customer’s life.

4. Include a call to action

When you make an ad from user-generated content, don’t forget to place a proper call-to-action button there. Even if other people find the post amusing, exciting, funny, or anything else, you have more chances to convert them with a clear invitation to do something.

A call to action can also offer a discount or a coupon.

5. Create carousel posts

If you have several photos from customers, it’s a good idea to combine them into a carousel post. This way you can show more pictures and reviews with more chances to convert a potential buyer. But in our case, a single ad was enough to make $359 in just two days.

6. Focus on a specific Audience

Sharing user-generated content with everyone you consider to be your target audience may not work.

For example, people who might be interested in a given product but never really thought about will bring little results. On the other hand, loyal customers who have already bought from you are unlikely to respond because they already got what they wanted.

The Ecommerce team targeted the ad at two audiences.

The first one was the people who visited the store and the page of a given product in particular but did not add any products to the cart. They already saw the item and won’t be completely surprised by the ad.

Instead, they’re likely to think, ‘Hey, I saw this thing earlier! What’s up? Did someone buy it?’

The second audience was the people who visited the product page and even added the item to the cart but never finished the checkout. We’re not sure why, but hope that showing them photos of the product taken by another customer will change their purchasing decisions.

In other words, in this case, the team used UGC to re-engage site visitors. As a result, the revenue was $359.88 in just two days. It’s a good example of an efficient user-generated content marketing campaign.

Tips on user-generated content marketing

The details of any UGC campaign depend on a variety of factors. For example, a business that sells clothing or accessories could benefit greatly from photos. But if you sell a cleaning substance, you’d rather prefer a video that shows how the product performs.

There are other factors like what kind of social media you use, what the age and gender of your target audience are, etc. But to make your user-generated content marketing successful, you should stick to these general practices.

1. Always ask for permission to use content

If a business wants to use someone else’s creation, it has a certain value. People understand you want to use this content to advertise products. In most cases, they don’t mind. But it’s one thing when a company asks for permission and totally another when you exploit it as if you created it.

It feels unjust and insolent. That’s why one should always contact the author, tell him or her how admirable it is and ask for permission politely.

2. Reward content creators

After you get the permission (or when asking for it), offer the author something valuable. Of course, you can’t pay them, but giving them a coupon or a discount on the next purchase is a common practice.

Actually, only 32% of clients allow using their content for the sake of a reward. The rest are just happy to get a share of glory so to speak. Still, rewarding them can bring you more loyal customers.

3. Stimulate user-generated content creation

When it comes to user-generated content, social media are the best place because you can not only collect customers’ photos and videos but also stimulate them to create such content.

For example, you can hold a contest with a condition to send you a picture, a story, etc. Of course, the winner should get a prize that makes it worth participating in.

If you are looking for a ready-for-use business, check out AliDropship’s Established Stores developed and run by our team. Their inventories contain dozens of visually attractive goods many of which can stimulate user-generated content creation. And you can become the sole owner of one of them.

Read the source: https://alidropship.com/user-generated-content-case-study/

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What Youtube Influencer Marketing Can Do To Your Business In 2022

What’s YouTube influencer marketing and how can you use it for your store benefit? Let’s find it out!

Can you imagine the world without YouTube?

Without these funny cat videos that perfectly brighten up the boring evenings?

If you can, you’re my personal hero. Because I can’t.

YouTube has become a huge part of our everyday life and an internal part of digital marketing as well.

Actually, this is not surprising. Just look at these mind-blowing facts:

  • 400 hours of video are uploaded to YouTube every minute
  • People watch over one billion hours of video every day
  • Over 1.9 billion logged-in users visit YouTube each month
  • Users can navigate YouTube in a total of 80 different languages

Impressive numbers, right?

Besides that, they are consistently increasing!

That’s why all the marketing experts in the world utilize YouTube as a really effective and highly promising promotion channel and regularly look for new marketing tips and tricks.

In this article, we’ll tell you about YouTube influencer marketing – a great way to promote your business on YouTube and boost your sales.

But first, let’s look at some more reasons why you cannot go without YouTube marketing.

Why use YouTube for marketing?

  • People like watching videos

To be more precise, our brain likes videos.

According to some researches, we mostly perceive the world through our eyes and remember 80% of what we see. This is because our brain processes visual information 60,000 (!) times faster than any other types of content.

We like pictures and videos because it’s easier and quicker for us to understand them. The best proof of this is traffic signs. It’s enough to cast a glance at a sign to clearly understand its meaning.

So, the love for pictures and videos is in our blood (or brain?), and there’s nothing we can do with it.

  • People trust their eyes above all

Have you ever heard about the Loch Ness Monster? A big creature that lived in lake Loch Ness and often scared local residents?

You know, lots of people believed in a large and ugly monster just because they saw SOMETHING with their own two eyes. Nobody could say what exactly they saw but they were sure that it was a monster. And no research or studies could convince them otherwise.

As you can see, people trust their eyes above all, so include videos into your marketing arsenal and make the most of it.

  • Your content never dies

Very often, I watch videos that were created long ago. This is not because I’m a nostalgic type. This is because I just don’t have enough time to track all trends on the Internet. So I can stumble upon a great video even in a year after its publishing.

The bottom line is simple: if you upload something on YouTube, it will be watched sooner or later. Just be patient and promote your video.

  • YouTube videos often get on high positions

When you start searching for something on Google, you will get YouTube videos among the first search results. Google thinks that videos are valuable content, so they are always shown up on the first page.

However, just making great videos is not enough to get to the top.

To get better chances, you definitely need to use different promotional tools. One of the best ones of them is YouTube influencer marketing.

What is YouTube influencer marketing?

In simple terms, YouTube influencer marketing means asking YouTube bloggers for collaboration and inviting them to promote your store or products on their channels.

As a rule, bloggers create engaging promo videos which will help you:

  • Share your story in a very creative way
  • Highlight your strengths and advantages
  • Increase your brand awareness
  • Reach customers effectively
  • Convert leads into customers

YouTube influencers usually do advertising for money, but there is always a possibility to do it for free. Especially, if you start dealing with an upcoming YouTube star.

Such promo videos work really well and can generate amazing results for your business.

How to use YouTube for influencer marketing?

Now, you understand why YouTube is a really great promotional tool which you cannot ignore.

It’s a high time to move from theory to practice and follow our step-by-step guide.

1. Find YouTube influencers related to your niche

niche YouTube influencer

Nowadays, it seems that only a lazy person doesn’t have a YouTube channel. Housewives make videos on how to bake tasty cakes, and schoolchildren record their live streaming.

However, among the rich variety of bloggers, you need to find those who are related to your niche.

Here is what you need to focus on:

  • Number of subscribers

The number of subscribers is a way of measuring the success of YouTube channels.

The logic is simple.

The more followers a channel has, the more interesting the content is for people. The more interesting the content is for people, the more views the channel will get. And this is exactly what we need!

So, we recommend you to look for YouTube influencers having at least 50,000+ subscribers and to get in touch with them. Advertising on such channels will be really worth it!

  • Number of views per video

Besides the number of subscribers, focus on the number of views per video.

Sometimes, YouTube account owners get involved in the so called “sub4sub rings”. They subscribe to other channels in exchange for subscribing to their channels. As a result, they get tons of ‘dead’ subscribers who will never watch a video.

In order to avoid such cheaters, look through the list of videos and make sure that people really watch them.

Number of views per video

  • Audience reaction to promo videos

Some people like advertising videos, others don’t.

That’s why before choosing YouTube influencers, you need to evaluate how their audience reacts to any type of ads. Go through the comments and look what people usually write about promotional videos. If the comment section is full of negative feedback, it’s better to search for another channel.

Audience reaction

2. Get in touch with the YouTube influencers you want to work with

Once you have found several YouTubers related to your niche, connect with them and ask if they do advertising.

In order not to waste your time, we recommend you to create a sample message and send it to all the bloggers.

Here is what we usually write.

Hello! My name is [NAME]. I am the manager of the [STORE NAME] online store.

We sell kawaii and cute clothes and accessories. We are looking for advertising partners on YouTube. Our team likes your [BLOGGER’S CHANNEL NAME] YouTube channel so much!

Do you create promo reviews of kawaii merch? Are you interested in free promo on your channel?  

For example, I will send you a Totoro pencil case, you’ll make a promo video with it, and post it on your channel.

Maybe you can suggest another type of advertising on your channel for us?

Looking forward to your reply!

Feel free to use our email as a sample or compose your own one.

Let’s move to the next step.

3. Structure and analyze the information received

After getting the answers from your chosen YouTube bloggers, you need to analyze all the information received. We recommend you to create an Excel table and write all the details there.

Of course, you can structure information any way you want, but there are some points that you should definitely focus on:

  • Price (high, average or low)
  • Way of interacting (friendly or arrogant)
  • Quality of videos (high, medium or low)
  • Recommendations (if there are any)

These aspects are very important for comparing all the bloggers and picking the one who offers the best price/quality ratio.

4. Choose the YouTube influencer offering the best terms and discuss the details

After finding the most suitable YouTube blogger for collaboration, you need to discuss how you will interact with each other.

Here are some points that you definitely need to focus on:

  • The length of your promo video

Nowadays, most people don’t have enough time (or patience?) to watch lengthy videos. That’s why we recommend recording 2-5 minute promo videos that contain as much useful information about your products as possible.

Remember, the shorter is a video, the more chances it has to be watched.

  • Possibility to look at the video script

Some YouTube influencers like to be the ones in control. They make all the decisions in regards to the video on their own and refuse to negotiate on any point.

That’s why it’s better to discuss it in advance if you can look at the video script and change something according to your own vision.

  • Ways of resolving any issues

It’s a sad fact, but many people do not fulfill their promises. So, you need to discuss it in advance what both of you will do if anything goes wrong.

The best way is to make a contract with the blogger and clearly define all the terms and conditions. However, if this is not possible, just write a detailed list of your needs and wishes. Discuss it with the blogger until you come to an agreement.

5. Choose a great product from your store and send it to the influencer

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This step is the easiest one. Just go through your dropshipping store and choose a product you like and want to advertise.

If you have any problems at this stage, feel free to read our article on how to find the best products on AliExpress and follow our tips.

6. Ask the blogger to show you the video before publishing it

As it has been said, you need to check the promo video before it will be published.

Here are some reasons for this:

  • The final video may have a low quality or contain factual errors
  • The blogger might not fulfill the terms of the contract
  • The YouTube influencer can change something in the script without notifying

It’s not easy to change something in a ready video. However, if you notice some obvious mistakes or unnecessary details that you don’t like, don’t be shy to tell the blogger about it.

7. Answer all the comments in the comment section after the video is published

Once your video has been published, it’s time to monitor people’s reactions, read comments and answer them. Be ready to accept criticism because it’s impossible to look nice for everyone, but don’t take it personally.

Remember, even if people criticize you, your store or your products, you don’t have to lower yourself to their level! Be extremely polite and respectful because reputation is made in a moment.

Answer all comments

8. Track and analyze your results

The last step is analyzing results and defining problems.

The best way to determine that people came to your store thanks to your YouTube influencer marketing campaign is to offer promotional codes. These codes are great to motivate people to go to your store and buy something from you.

What’s more, we recommend you to regularly use Google Analytics and monitor how uploading promo videos influences your traffic and sales.

Without a doubt, YouTube influencer marketing is worth it. People like video content, which makes this marketing tool perfect to build your brand, collect leads and promote products you want to sell. Use it regularly and you’ll find yourself among the lucky ones who hit a jackpot and built a highly successful dropshipping business!

Read the source: https://alidropship.com/youtube-influencer-marketing-guide/

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12 Facebook Statistics Entrepreneurs Need To Know To Grow Their Business In 2022

What do you need to make your online business take off?

Right, it’s a proper marketing channel to promote your products. Social media is one of them. And your social media strategy can’t get along without Facebook.

Here are some Facebook statistics business owners and marketers need to know to get the most of this platform.

Love it or loathe it, but the world is changing.

We need to recognize that it’s a totally different place than we lived in several decades ago. And all this is connected with the progress which is moving forward at lightning speeds.

And what should you do in this situation? Actually, you only have two options.

You may try and make good use of all these novelties the digital revolution has brought about.

Or.

You could brush it off and let others reap the harvest of the changes.

The choice is up to you.

Now let’s talk about Facebook, and how entrepreneurs can benefit from this social media.

The impact this company has on the way people live is huge.

You should remember that the number of Facebook users runs to more than 2.3 billion people. What is more, a billion monthly active users signs in and uses this social media platform for a number of reasons.

They check their newsfeed, browse photos, chat, and these actions represent inseparable parts of their everyday life.

Believe it or not, but some average Facebook users have no idea what the Internet is. They just confine themselves to using the platform.

And this is just the tip of the iceberg!

If you’ve already grabbed the chance the digital revolution provides and launched your online business, then, you’re in for a treat. Facebook gives entrepreneurs a unique opportunity for growth.

Big companies such as Nike continue spending a fortune on their advertisement. And in the past, it was the only way to make hundreds of millions of people around the world aware of your company.

The appearance of Facebook and Google along with other similar tools was game-changing.

Need some clients for your online store? Here they are, waiting for you!

By using Facebook, you can not only save your money but also show your commercial to the exact audience you need instead of wasting your breath.

Put simply, it is cheap and efficient.

Sounds promising, doesn’t it?

So, we suggest you go through some Facebook statistics entrepreneurs need to know to get a clear picture about this social network.

Facebook statistics for business in the USA: 80% of the US citizens use Facebook

7 Facebook Statistics Every Entrepreneur Needs To Know To Grow Their Business

According to Pew Research center Facebook is the second most popular social network in the USA after YouTube.

Despite the fact that 85% of Facebook users come from other countries, this Facebook statistic looks really important for business owners in the US.

And it’s logical. The US market is the most tempting piece of the pie for online entrepreneurs.

The fact that Facebook allows you to reach about 80% of the US population makes this platform especially attractive for promotion.

Facebook users statistics: Most Facebook users are from India

Although two of three Americans use Facebook, another country bears the palm at the highest number of people using this social platform.

According to Statista, India is far ahead of other countries at using Facebook, while The United States holds the second position.

About 71% of US Facebook users visit the site every day

Do you think social media addiction exists?

Meanwhile, scientists are arguing whether or not to include it in the list of psychiatric disorders.

Why?

It could be due to the fact that in the USA 74% of Facebook users can’t go without looking into their accounts at least once a day.

Is it an addiction?

I don’t know… They may not want to miss something. Your ad, for instance.

Facebook statistics on the time spent: 100 million hours of daily video watch time

It’s not a secret for anybody that video advertising is a significant promotion tool. This fact is verified by the video ad Facebook stats which tell us that at the moment 100 million hours of daily Facebook video views are registered. Impressive, isn’t it?

Now think about the fact that there are over 60 million active business pages on Facebook. Is it necessary to explain that this social media platform has great potential in terms of promotion?

Facebook statistics on the user age: 51% of the US teens use Facebook

Every online entrepreneur should have a clue on how their target audience looks like.

What kind of people are they? What bothers them? How old are they?

Well, if your audience includes teens, Facebook could be a helpful tool to reach them. According to a conducted research, over half of the US teenagers constantly use this social network, though, Instagram, Snapchat, and YouTube hold the leadership positions.

More women than men use Facebook in the USA

One more interesting fact about Facebook users in the USA is that women tend to use this social network more than men do.

A study by Pew Research Center shows that three-quarters of women in the US use Facebook, while only 63% of men in the USA make their choice in favor of this platform.

96% of Facebook users access it with smartphones

Going mobile is vital.

People are always on the go nowadays. So, they get information and handle everyday problems by using phones and tablets.

Besides, for many people around the globe, the only way to get access to the Internet is through their smartphones.

In 2014, Mark Zuckerberg claimed that Facebook had become a mobile company. And now, 96% of its users access the website through mobile devices.

It’s good news for entrepreneurs, isn’t it?

They can reach more customers by promoting their products on Facebook to mobile device users.

In most cases, they use smartphones and tablets in order to get online at any time and any place. And if the users are online most of the day, they are more likely to see your ads.

Facebook keeps growing

Of course, the scandals around Facebook could sow a seed of doubt about its prospects.

There were a lot of threats made by Facebook users to quit the network due to privacy misuse.

However, after Zuckerberg made his apology and promised to work on the flaws, the scandal seems to blow over.

All the worries that Facebook could lose its popularity turned out to be unsound.

The company said that the number of users keeps growing together with Facebook’s annual revenue, including Facebook advertising revenue.

78% of US consumers discovered retail products to buy on Facebook

Facebook not only connects people together but also people to brands and products.

In fact, more than half of Facebook users have used the platform to search for products, with the wide majority of them successfully coming across the new product on Facebook’s News Feed, Pages, and Groups.

As a whole, Facebook users don’t just spend their time chatting with each other or sharing news about their lives, but to discover and research for inspiration. This kind of information can be very valuable for marketing specialists in order to make the customer journey that much better. As a result, his will lead up to businesses driving more sales.

More than 200 million small businesses use Facebook

Around the world, many businesses use Facebook’s tools for various marketing purposes.

One of the most popular tools is the Facebook Page. Here, business owners can share their information about their business. For example, they can display their contact information, address, description of the products or services they offer. This information allows to greatly increases the online presence of the business.

Facebook pages open many opportunities for businesses. First of all, you can reach one of the world’s largest communities.

Furthermore, any business can connect with an audience and find people who are interested in their offering.

Want awesome ready-to-go marketing campaigns of trending products optimized for Facebook? Meet Sellvia! It’s your chance to become a business owner without lifting a finger. You get access to a catalog of best-sellers with professionally made promo materials that you can sell from anywhere!

In essence, Facebook is your chance to increase brand awareness and advertise to the people.

Facebook users spend 58 minutes per day and 19.5 hours per month

When it comes to time, the average Facebook user spends approximately 58 minutes per day and 19.5 hours per month on the platform.

Scrolling the newsfeed can be popular during any time of the day, and during any past time, whether it’s in the middle of a workout, or during morning hours when you’ve just woken up, or on your way to work – Facebook plays a crucial role in the daily lives of the consumer.

Facebook’s users spend more time on this platform than users of other major social media platforms. In comparision:

  • Instagram average user spends 53 minutes on the platform
  • WhatsApp average user spends 28minutes on the platform
  • Twitter average user spends 1 minute on the platform
  • Snapchat average user spends 49.5 minutes on the platform

It’s important to know these statistics because it helps increase the chances of consumers being exposed to potential advertisements.

86% of US marketers use Facebook for advertising

Being the largest social media platform out there, a vast majority of marketers see it as the perfect place to market their products or services. For example, in the US, 86% of marketers use it for marketing purposes.

Even if you’re just starting your business, or you’re a seasoned business owner, Facebook is the perfect place for you to market your business. Not only because it has a large audience, but also because all kinds of content works well when it comes to sharing it on social media.

Moreover, marketers can also directly interact with their customers and improve their relationship with them.

There is something in our life you may love or hate but can’t ignore. Such things shape the way we live. You just need to know about the opportunities they open up. Now, you have the necessary Facebook statistics business owners need to know, and what this platform can give your online business. So, put it to use!

Read the source: https://alidropship.com/facebook-statistics-for-business/

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10 Psychological Triggers To Make Your Sales Grow

Every purchase comes down to decision-making process. The good news is that you, as a dropshipping entrepreneur, can steer this process to making your clients buy from your store. And we’re going to list the necessary psychological triggers to pull this off.

Purchase triggers in action: Airbnb case study

Have you heard about Airbnb?

Most likely, you have: this company is well-known worldwide. But, do you know that its path to success wasn’t plain sailing?

The founders of Airbnb had tried to launch it several times before the company picked up steam.

One of their attempts was in 2008, during the US presidential election.

Obama vs McCain. Their debate took place in San Francisco, where the entrepreneurs lived. Plenty of people were expected to arrive. A great event to get the ball rolling for such company as Airbnb, isn’t it?

Right, but…

The main pain in the neck was funding the project. The sum of money they had wasn’t enough. The businessmen had to think something up. And they did!

They bought tons of breakfast cereal. Then they designed boxes in “Obama/MacCain” style, filled them with the cereal and sold them out.

Although the price was $40 for a box, which was about 10 times higher than the same cereal in the original package, people saw fit to buy it.

The profit was abundant to cover all the expenses. Moreover, their experience encouraged a famous investor to fund their Airbnb venture.

Psychological triggers to make customers buy

That is a great story, right?

Besides, it’s a case in point of how psychological triggers work.

Against their better judgement, people preferred to lighten their wallets for the cereal they could easily buy ten times cheaper.

How come?

It’s simple. Just 5% of the decision-making process take place in our conscious mind. The subconscious (emotional) mind takes care of the rest of it.

Airbnb founders touched a chord with American customers – got the emotional response.

This is what every dropshipping entrepreneur should work towards to boost their sales.

Do you want to boost sales with an online store with top-selling products from a supplier with direct access to one of the world’s most lucrative market? Meet Sellvia – the #1 US dropshipping supplier with all the solutions, tools, and instruments you need to build a successful online business and sell to US consumers from anywhere in the world. Find out more information here!Yet, what could you do if you don’t have a degree in psychology? What are the triggers to make customers buy?

Actually, you need no smoke and mirrors to help people make up their mind in your favor. There are some tried-and-tested ways and we’re going to list them.

1. “Free” word triggers people to buy

Thanks to psychological triggers two main things are deeply rooted inside human mind: avoiding pain and gaining pleasure.

The “free” word means the both of these things for customers. It means they can get what they want, which is pleasant. And they don’t have to give something for this – which is painless, to put it simply.

So, do your best to include the “free”word in your offers. For instance, “free shipping” is a phrase that works brilliantly! And it doesn’t actually have to cost $0: just include the shipping cost in the total item price to make it look affordable. By the way, you can read more about finding the cheapest shipping option here.

2. Create limited offers

Do you regret missing a chance of a lifetime?

Not buying bitcoins in 2008, for example?

Not the best feeling, is it?

Right, people don’t like something slipping through their fingers.

Limited offers in terms of products price and availability create the state of urgency. Customers are afraid of missing out some benefits. For example, let’s suppose you offer 30% off some of your goods for only 2 days. Many people who are on the verge of making the purchase will eagerly seize the opportunity.

It becomes much easier to implement this if you have the necessary marketing tools under your belt.

AliDropship team has developed a range of helpful tools while running its own online stores. Now, you can easily get them for your business as well. What psychological triggers cause impulse buying? For this purpose, you can install Countdown Timer that pushes customers to make a purchase by showing they’re running out of time.

Another useful piece of software to make your clients pull the trigger is Promo Banner add-on. It will grab your store visitors’ attention and make them aware of the special offers.

3. Tell customers what to buy

Do you always know what you want?

People like to think they do. In fact, making a choice is a difficult and quite stressful process. Our subconscious mind is looking for some help to make a decision. Speaking frankly, we’re being confused when deciding.

Thus, you can drop customers some hints while they’re visiting your site. In other words, you can literally point out what to buy.

This practice is widespread. When sitting at restaurant, you may see some dishes in the menu put in boxes to stand out from the others. This makes visitors more likely to order them. By the way, usually these dishes are the highest margin ones.

So, what could you do?

A great way is to show customers which products were recently sold in your online store.

Fortunately, you have a tool to bring it off – Recent Sales Pop-Up. Take and use it. You are welcome.

4. Use upsells

upsells are great psychological triggers

The first step is always the hardest.

The hardest part of making a purchase is to make a decision. If customers have already decided to buy an item, their doubts and resistance wear away.

If they’re ready to give some money for a product, what holds them back from spending a bit more?

Good sellers know that this moment opens up the best opportunity to make some extra money.

So, when your clients are going through the checkout process, it’s the upselling time. You can offer them some improved versions of the initial product that cost more or some cheap additional items which go well with it.

Anyway, it’s not a big problem with Upsell add-on developed by AliDropship.

5. Use “9” in your prices

psychological triggers using the number "9" in your prices

Which number is larger – 7 or 8?

Of course, 8!

Obviously, 8 is also larger than 7.99. But, the difference is miserable.

Whether your product price is $7.99 or $8, it doesn’t make a big difference in your business. But, here’s some psychological trick. Customers unwittingly pay the most of their attention to the first figures.

So, if a price is $6.99 instead of $7, the customers only see “6”. This pulls the trigger in their minds and they’re more likely to make a purchase.

It’s not a brand new thing, but it still works like a clockwork.

6. Build credibility

psychological triggers build credability

Trust is a must!

It’s one of the most important and efficient psychological triggers in the dropshipping business.

Before making a purchase from an online store, customers need to make sure it’s trustworthy. Thus, your goal is to demonstrate how credible you are.

First, you should get acquainted with your clients. People will rather buy from a store with some background than one they know nothing about. Therefore, you need some story.

For instance, your website needs an “About us” page. There, you can tell customers when and why you started your venture and so on.

Besides, you can increase awareness about your online store through social media. Social Rabbit plugin could give you a hand in pulling this off.

Another thing which is necessary to build your online reputation is customer reviews. People tend to believe the same people as they are: regular consumers who share their honest feedback.

Luckily, you can easily get the necessary feedback on AliExpress while importing products to your store. For this, you just need to install AliDropship Chrome Extension. Apart from the opportunity to add customer reviews, it has many other useful features, which you can learn about from this article.

Having the story and positive comments will definitely win customer trust.

7. Give to get

psychological triggers give and you will recieve

We don’t like being obliged, do we?

This feeling weighs us down and we want to get rid of it as soon as possible.

If you give customers something for free, the responsibility to return the favor will lie with them.

For example, you can send free coupons with some discount on the future purchases to your clients. This is highly likely to make them feel compelled to buy something.

8. Add a “recommended” pricing option

 

Sometimes, if an online consumer can’t decide what to purchase, they just leave the online store.

To make sure this doesn’t happen, or at least lower the chance of this happening, you can suggest “the best pricing” option for them.

But don’t offer them the cheapest option, opt-in for a medium or large package. However, make sure there’s value in it for them, otherwise, you risk losing potential customers.

9. Implement a curiosity technique

People are curious by the nature and if you provide them with something that catches their interest, they won’t be able to resist the temptation.

So provide them with an itch they just have to scratch, for example, start an intriguing story but don’t finish it.

Let their curiosity and imagination take over, so they start moving in the direction you’re most interested in – a sale.

10. Increase your credibility with numbers

Showcasing specific claims, will make your venture seem more believable.

Natural numbers have a knack for getting rid of natural skepticism. However, some numbers are more convincing than others.

Don’t mislead your consumers by trying to show fake numbers, be real with them, and demonstrate the real thing. This way, your customer base will have more belief in you and what you do.

A good salesperson has the combination of knowledge and the necessary tools. Now, when you know the psychological triggers, you have the knowledge. And you could choose one of the listed add-ons to put it into practice. Or you can outfit your online store with the whole range of marketing tools conveniently combined in a single Add-on Bundle. Good luck!

Read the source: https://alidropship.com/psychological-triggers-to-make-your-sales-grow/

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Important Social Media Stats & Trends For 2022

We are almost in 2022! And now is the best time to briefly recap the top statistics and trends of 2021 and see what we can expect in the upcoming year.

A new year means that there are a lot more things business owners should keep their eyes on in the new age. After all, most of today’s biggest social platforms blew up in the past 10 years. As you get ready to start new campaigns and strategies for your business in the new year, consider some of these facts and trends about the current state of social platforms.

What are social media statistics

If you’re reading this article or have used any form of social media in the past few years, you very likely know what social media statistics or analytics are. They are data based off your account activity and followers – engagement rate, numbers of likes, video videos, what kind of posts do well, what kind don’t do well, etc. They’re extremely crucial to monitor and care for to ensure success on social media.

Why do social media stats matter

You can post as much content you want, but without statistics or analytical data, you won’t know what is working for your brand and audience (and what isn’t). Statistics will tell you what kind of posts your followers interact with more in terms of likes and comments, helping you better gauge your overall content strategy – meaning your video, imagery, and even post copy can change – for the better.

However, considering how much social media platforms have evolved in recent years, trends in social media have changed, so factors you should be looking for in 2022 are changing as well.

What social media trends are important now

As we enter the new decade, the emphasis on (and consumer demand for) video content and customized content is greater than ever. This means as a brand, you should shift your focus and zero in on these segments:

  • Influencers & Micro-Influencers

The past decade coined the term “influencer” and a new wave of personalized marketing to millennials and Gen Z. Interactions with influencers are a relatable way to connect to a younger audience for your business. Essentially a spokesperson, an influencer integrates your brand and its products into his or her lifestyle, in turn selling it to his or her audience. Recent studies show influencer marketing to be at $15 billion for 2022, influencers are a continued force to be reckoned with in 2022.

  • Video Content & Ads

95% of people retain marketing messages in a video.

It’s estimated by Social Media Week that by 2022, the number of videos crossing the internet per second will approach 1 million ( 82% of internet traffic). Engaging story-telling in campaigns and ads is a huge trend, and will be what engages audiences as opposed to straight-sell content. If you want to capture your niche and followers, be sure your creative juices are running at full speed in 2022.

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If you want to advertise, traditional news feed ads are so last decade. With the rise of Stories on Instagram, Snapchat, and Facebook, Story Ads are positioned as a much more interactive and engaging solution (and some platforms such as Twitter allow for minute-long ads)

One other thing to consider for video for 2022 – short and catchy is becoming a trend, all thanks to the explosion of Tik-Tok in 2019. Giving users the power to publish 15-second video clips, the Chinese-owned app challenges brands and influencers to capture audiences in a shorter time frame.

And remember – never neglect mobile for video (you just can’t anymore in this day and age). Analysts report that 92% of mobile users share videos with others, creating a great opportunity to have your content go viral. And it’s predicted that while 60% of people film videos horizontally on their phones and 75% of users view videos horizontally, there may be a shift towards vertical video in 2022. The reason being is that by default, smartphones are oriented vertically, so it’s easier for users to view a video (in full screen) if by default it is already in vertical orientation. This helps boost the retentiveness of video messaging without any screen orientation fumbling or black space (which is important), as a whopping 95% of people retain a marketing message when they consume it through video.

  • Social-integrated shopping

In 2022, shopping on a website might just slowly become a thing of the past. Instagram launched Instagram Checkout in March 2019, changing the way users can shop and interact with brands. By creating a click-to-checkout system, all without requiring a user to leave the app, Instagram elevates the ecommerce game in a social world. Facebook also has a Facebook Shop feature that can allow users to shop right on the platform as well.

It’s all about more engaging experiences that are convenient.

Interaction with a brand about its products, services, and inquiries unlocks a true connection.

  • Greater Authenticity & Connection

Consumers today are more and more about connecting with a brand at a personal level (after all, this makes for a deeper consumer-brand connection, which leads to greater loyalty). In fact, Stackla has found that 86% of consumers value authenticity when deciding on items to like and support.

So what is authenticity? It’s the belief that something is true, real, and honest. And Facebook Business states consumers are migrating towards one channel for this – Facebook messaging businesses. People are used to messaging one another and getting responses quickly, so they’ve come to expect that from businesses and brands as well. The interaction with a brand about its products, services, and inquiries unlocks a true connection – people feel as if they’re speaking with a person face-to-face.

And this way of connecting goes beyond Facebook. On Twitter, it’s important to have regular conversations with customers and respond to questions and concerns. On Instagram, consumers tend to DM brands directly or have questions in post comments – be sure you are mindful of this, and also what you post. Have informational blog content or studies or publications that relate to your products? Share them through a post. The more you present your brand as a knowledgeable expert in your field or niche, the greater trust and connection you can make with a customer.

Lastly, remember on any platform, user-generated content (UGC) is a goldmine for authenticity. Images and videos from your followers showcasing your items or service are like real-life testimonials to your brand. When users stumble upon this, they gain a deeper sense of trust in what your business can offer.

What social media metrics are important now

So with all you know about current trends and what consumers expect, you should pay special attention to:

  • Engagement rate on videos
  • View count on videos
  • Click-through rate on videos
  • Bounce rate on shopping
  • Click-through on shopping
  • Average response time (how fast you respond to customers)
  • Customer and follower feedback

These metrics may differ from platform to platform or vary by metrics apps or third-party analytics, but the general idea is to keep eyes on your video performance, how well customers respond to your integrated shopping features (if you plan to utilize this), and of course – how fast you are responding to your customers and how they feel about you as a brand.

Social media metric apps to consider for 2022

So with all these new trends and demands in the new decade, you’ll need more advanced metrics to help you monitor your content. Let’s take a look at 3 apps and service that can help you handle all that you need to be on top of:

  • Netbase

How To Track Important Social Media Stats In 2020

With over 2.3 billion users, Netbase boasts deep monitoring of competitors, customers’ likes and dislikes, and image analysis, all the while providing insights such as which influencers work best for your brand and what trends are up-and-coming in different parts of the world (allowing you to have a head-start).

  • Keyhole

How To Track Important Social Media Stats In 2020

Built to analyze hashtags, follower behavior, conversions – and top influencers and their stats, Keyhole is not to be missed. With Keyhole, you can discover peak engagement times of your audience, demographics of users who hashtag your business, and see real-time data on your competitors (and what your followers are saying about them).

  • Hootsuite

How To Track Important Social Media Stats In 2020

An OG but a goodie, Hootsuite is valuable due to its ability to segment your posts and tasks by social platform, whether it’s Twitter or LinkedIn or Instagram. The app also features built-in analytics to monitor performance in one glance so you can have eyes on all your social efforts in one place.

And remember, Facebook and Instagram alone have built-in metrics to capture your ad, Story, and shopping efforts, so be sure to monitor those from time to time to measure your campaigns and their effectiveness.

Social media user statistics in 2022

It’s absolutely crazy to think about how far and deep social media has infiltrated our daily lives. People spend tons of hours every day on their devices.

  • How many people are using social media today

As of October 2021, there are 4.55 billion social media users worldwide.

However, wait, that is not all. Compared to 2017, that is an increase of 32%! In addition, that is in just 5 years.

By 2025, the number of social media users is expected to increase to almost 4.4 billion.

Impressive numbers, right? Such statistics showcase the growing trends and reliance of consumers on social media, which in turn, creates a clear opportunity for ecommerce businesses worldwide.

  • Social media usage by region

If we look at what’s the highest activity of social media by region, there are 3 areas with the highest number of social media users located in Asia.

At the top of the list is Eastern Asia, where more than 1 billion people use social media. That shouldn’t be a surprise, since the region consists of China – the world’s most populous country.

At number 2 is Southeast Asia, with more than 480 million users. Followed by Southern Asia with 470 million users.

At numbers 4 and 5 respectively are North America with 329 million users, and South America with more than 270 million users.

  • Social media usage by generation

For this part of the article, we are going to turn to a study conducted by SproutSocial.

Generation Z (ages 18-24)

Let’s start off with the youngest generation. Gen Z or Zoomers are extremely online. What’s more, most of these users have had some kind of social media presence for more than half their lives.

66% of Gen Z consumers state that social media is an essential part of their lives. However, their reason for being active on social media differs from other groups. Their main reason for using social media is to “kill time” instead of connecting with family or friends.

Millennials (ages 25-40)

72% of millennials state that social media is an essential part of their lives. Other reasons to use social media they state: communication with family and friends (61%), to kill time (51%), to learn about new trends (47%), to get breaking news (43%).

Generation X (ages 41-56)

Gen X has adopted social media similar to millennials. A whopping 74% of Gen x say that social media is an essential part of their lives. Their platforms of preference are YouTube and Facebook. This is most likely due to the reason that they want to stick to the platforms they are well familiar.

Baby boomers (ages 57-74)

Only 40% of this age group considers social media to be an essential part of their lives. A larger percentage of these people (73%) use social media to stay connected with friends and family. However, boomers still browse as much as everyone else. Moreover, 53% state that they use social media to kill time, which puts them on the same level as other generations.

Like Gen X, their platforms of preference are Facebook and YouTube.

  • Daily time people spend on social media

The typical user spends 2 hours and 25 minutes on social media every day. That equates to almost one full day of their life each week.

However, as you can imagine, the time spent on social media significantly differs from country to country. For example, Filipinos are the world’s biggest consumers of social media, spending an average of 4 hours and 15 minutes per day on social media.

On the other side, users in Japan spend less than an hour a day on social media, more specifically 51 minutes.

  • Popular social media platforms by demographics

To develop a proper social media strategy, it is crucial to understand the audience and their demographics.

Since you’re already aware of the number of people using social media, let’s dig a little deeper. Let’s uncover the most popular social media platforms, and their user specifications such as age, gender, etc.

Facebook

As of 2021, Facebook has 2.89 billion active users, making it the most popular social media platform in the world.

Here is a detailed look at the age of Facebook users:

  • 86% of people ages 18-29
  • 77% of people ages 30-49
  • 51% of people ages 50-65
  • 34% of people that are 65+

54% of Facebook users are female and 46% are male. On average, Facebook users spend 35 minutes per day on the platform.

YouTube

The video creating and sharing platform has 2.29 billion monthly active users.

Here is a detailed look at the age of YouTube users:

  • 81% of people ages 15-25
  • 71% of people ages 26-35
  • 67% of people ages 36-45
  • 66% of people ages 46-55
  • 58% of people that are 56+

The average YouTube user spends 11 minutes and 43 seconds per day on the platform.

Instagram

In 2021, Instagram’s user count has accumulated to over 1.39 billion users with 500 million active daily users.

Here is a detailed look at the age of Instagram users:

  • 67% of people ages 18-29
  • 47% of people ages 30-49
  • 23% of people ages 50-64
  • 8% of people that are 65+ years old

51% of Facebook users are female and 49% are male. On average, Facebook users spend 53 minutes per day on the platform.

Twitter

The app that allows users to reach practically any person, or even business, in the world by simply tagging the in a Tweet.

There are over 463 million monthly Twitter users.

Here is a detailed look at the age of Twitter users:

  • 38% of people ages 18-29
  • 26% of people ages 30-49
  • 17% of people ages 50-64
  • 7% of people that are 65+

The user base is 50% male and 50% female. The average user spends about 3.3 minutes per session.

TikTok

The most popular app in 2019 and 2020 has a whopping 1 billion active users to its name. That’s a very impressive number considering this is the “youngest” social media platform on this list.

A full breakdown of the age of TikTok users;

  • 25% of TikTok’s active users accounts in the U.S. are people aged 10-19.
  • 22.4% of TikTok’s active users accounts in the U.S. are 20-29.
  • 21.7% of TikTok’s active users accounts in the U.S. are 30-39.
  • 20.3% of TikTok’s active users accounts in the U.S. are 40-49.
  • 11% of TikTok’s active users accounts in the U.S. are 50+

The user base is 40% male and 60% female worldwide. In the United States, however, female users outnumber males 2:1.

Snapchat

Over the last several years, this social media platform has become especially popular among teens and young adults.

Snapchat has 538 million active monthly users.

Here is a detailed look at the age of Snapchat users:

  • 53% of people ages 15-25
  • 34% of people ages 26-35
  • 18% of people ages 36-45
  • 11% of people ages 46-55
  • 4% of people that are 56+

The user base is 38% male and 61% female. The average user spends about 30 minutes per day on the platform.

SUMMARY: With upcoming trends in video and influencer power, the statistics you should have your eyes on in 2022 have changed. Be sure to continue efforts on creating engaging and authentic content and to use built-in and paid metric tools to monitor your dropshipping business performance.

Read the source: https://alidropship.com/social-media-stats/

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How To Boost Your Instagram: Tips For You From Top Brands Across The Globe

Are you an entrepreneur working with eCommerce? Is it interesting for you to boost your Instagram? This article will provide you with detailed information on how to use this social network for the benefit of your business and boost your Instagram engagement, in principle.

What’s the reason to boost your Instagram engagement?

To date, the most visited websites worldwide are social networks. Tons of people use them everyday for chatting, sharing photos, and so on. Moreover, they are extremely popular not only among teenagers, but among the users of all ages. What does it mean for you as an eCommerce business owner? In fact, it gives you an opportunity to use social networks to promote your business.

Why are we going to talk about Instagram today? Actually, there is little wonder. Nowadays Instagram, owned by Facebook, is a platform for sharing photos with the highest number of users.

How many people log in each month? According to Statista, there are more than a billion active users.

How to boost your InstagramSo, is it really wise of you to lose a tempting opportunity of boosting your sales by means of this social network? Of course, it isn’t.

How you boost your Instagram and use it for the benefit of your business?

We have prepared 10 most useful tips for you on how to boost your Instagram and make it work for your business. Here they are!

#1 Create a brand

Top brands boost Instagram

A strong brand is extremely important for any type of business. And, especially, if you deal with eCommerce.

Building a memorable brand image, you enjoy a whole range of long-term benefits. For example, you get the opportunity to establish an emotional connection with your followers. After gaining a loyal audience, you will find it much easier to introduce and promote new product offerings and raise awareness about your business through word of mouth. What is more, having created a strong brand once, you’re highly unlikely to lose all of your customers in case of unexpected business faults or advertising experiments gone wrong.

#2 Optimize your Instagram bio

Top brands boost Instagram

An Instagram bio that is written in a proper way is a vital element of your Instagram monetizing strategy. For you, as the account owner, it means the chance to tell your potential clients all about your business while keeping it short and to the point. You have only 150 words to do this. That’s why we are eager to give you several tips on how to optimize your Instagram bio!

First of all, specify the niche where you conduct your eCommerce activities. It will help the Instagram users find your account faster and easier.

Also, we recommend you to use emojis because they enhance the readability of your bio.

Of course, don’t forget to spice up the bio with a couple of relevant hashtags.

For more experience-based AliDropship tips on writing a great Instagram bio, please go to this article.

#3 Think of how to boost your Instagram followers

How to boost your Instagram

The number of followers of your Instagram business account is also extremely important. Take one step at a time and start small: first of all, try to get 1,000 subscribers.

Achieving this milestone, you’ll be able to proudly write that you’re a micro influencer in your Instagram bio 🙂

There are multiple ways of how to boost your Instagram likes and the number of followers. For example, you can launch a giveaway, pay more attention to your posts’ content, and even use awesome semi-automated software to enhance your Instagram activity.

Your ultimate goal is to reach the audience that is going to be really interested in your business offers. In this case, it will be much easier for you to convert these people into customers and long-term clients.

#4 Use social proof and user-generated content

Top brands boost Instagram

Social proof plays a huge role in your brand image creation and support. The posts containing authentic reviews from your clients can also contribute greatly to your Instagram monetizing strategy. In fact, they can improve your conversions significantly and influence the number of both immediate and long-term purchases.

You surely know that most people prefer to surf the Internet and look for the information on the desired product before buying it. Social proof helps them make their purchasing decisions quicker and influences their loyalty to your brand. So, think about asking your buyers to leave their reviews and send their photos showing your products in use. It’s a good idea to reward them with a coupon or any other special offer!

#5 Use hashtags to boost your Instagram likes

Top brands boost Instagram

The right hashtags let Instagram users find your posts more quickly. The reason is simple: hashtags contain a clickable link that makes it extremely easy for people to navigate through billions of posts.

When running an account on Instagram, you should know that it’s allowed to use up to 30 hashtags in one post. Of course, it doesn’t mean that all your posts should include 30 hashtags! In fact, it can harm you post appearance and make it look spammy.

By the way, if you want to interest as many potential clients as possible, you should use more broad hashtags. For example, if you sell smartphones, it’s perfectly fine to write a specific hashtag like #honor10i under your post, and also put something more generic like #smartphone next to it.

Remember that Instagram doesn’t like when you collect several hashtags and use the same combination of them in all of your posts. Variety is your key to success!

#6 Make entertaining posts

Top brands boost Instagram

One of the main purposes of your business Instagram account is to inform its visitors and followers about your products and services. Still, it’s a great idea to mix these product-oriented posts with educational, entertaining, and fun entries to keep your audience interested, engaged, and curious to follow you.

It’s not a secret that most business accounts include entertaining posts. And do you know what? They are very popular! In most cases, such posts have even more likes and shares than any single-purpose posts. Why?

We believe it’s all because Instagram’s primary idea is to share photos. It means that when people check their Instagram feed, they just want to have fun and see something interesting and catchy. So, give them what they want, and they will be more likely to subscribe! You need to understand that people are very tired of persuasive advertising. They want to a break of it. And that’s exactly what entertaining posts do.

#7 Post videos

Top brands boost Instagram

If you’re wondering how to boost your Instagram with ease, think about shooting different types of videos! Demonstrating your products in use, educating your followers and sharing something valuable with your audience, you interest your potential clients and give them the unique content they’re here for. Using this marketing strategy, you have an opportunity to increase the level of loyalty to your company. By the way, did you know you can create exciting product videos even if you have nothing but this item pictures at hand? Read this article to find out more!

#8 Work with influencers to extend your reach

Influncer marketing is a paid relationship with another Instagram account with a larger, engaged follower base. Ideally, the audience of the influencer who you are cooperating with should be similar to yours or allows you to tap into a new base of people who you’re trying to reach.

This kind of relationship does cost money, but finding the right influencer can be a very cost-effective way to sell your products and grow your following. Still, please pay attention to the fact that there is no need to chase the bloggers with several million subscribers! They often ask to pay quite a lot for the promotion, and your ad campaign risks to become unprofitable.

 

influencer marketing instagram boost

Here’s how Subaru has integrated influencer marketing. Back in 2017, when the car brand launched its new Impreza cars they’ve engaged 20 bloggers in their influencer marketing campaign. Each created an original post featuring the new car. Here is Zach King’s post, a famous social media influencer known for his mind-blowing videos.

In fact, there is nothing difficult about it. You need to find a blogger who’s popular enough in the same niche you deal with. This blogger will promote your product or service in his or her account.

#9 Run contests

ECommerce Intagram tips

If you want to drive more potential customers to your Instagram account, you can try running contests and giveaways. Remember that they lead to a short-term boost in sales and traffic, and the effect doesn’t always last for a long time.

However, it’s a great tool if you want to attract the audience’s attention in the run-up to some special event, holiday, etc. To learn how to make the most of your Instagram giveaways, please go to this article.

#10 Offer discounts and bonuses

Intagram tips

Giving discounts and bonuses is still a great way to draw attention to your business. However, we don’t recommend you give them for doing nothing 😉

For example, you can make them available only for those who follow your account. Or, it’s a good idea to make special offers for those who have already made a purchase from you and posted their review online as we’ve already covered it above.

#11 Avoid fake followers

There’s a big difference between an Instagram account with real followers and one with fake ones. At first, it might be very tempting to simply purchase some Instagram followers, however, the end result can have a very negative effect not only on your social media account but your business as a whole.

Here are the common traits that Instagram accounts with fake followers have:

  • No engagement

Even if you have hundreds or even thousands of followers, how many of them are going to like, comment, or share your posts? The answer is simple – none of them. As a result, your Instagram account will have zero to no engagement removing the point of a social media account.

  • Mislead new followers

Having an Instagram account with thousands of inactive followers can lower the account’s credibility, resulting in real users leaving your page. Don’t trick people into following you, instead, build trust and long-lasting relationships for better engagement.

  • No sales

It may be easier to purchase followers, but these inactive users won’t be purchasing anything from you. There’s a reason why people follow large brands on Instagram – they either simply like the brand or enjoy the content it creates. These are real consumers who bring monetary value to a business.

Real Instagram users can share, like, comment, and engage with your Instagram posts, they enjoy it when someone on the other side is responding to them.

starbucks instagram boost

Let’s look at Starbucks for example. Their Instagram account is filled with aesthetically pleasing images of their drinks and people enjoying their drinks. They make it a point to respond to as many followers as possible, which is why they’re so successful at engaging with their audience.

#12 Manage a consistent content calendar

If you’re looking to boost your Instagram profile then one aspect you need to pay special attention to is your content. If you want to attract more followers, then you need to avoid posting your content at a random time.

To help you with this, keep to a regular posting schedule, or in this case a content calendar. This way, you’ll have a steady schedule and a ready plan of posts making your life that much easier.

However, keep in mind that major brands typically don’t post more than a few times a day to avoid spam. However, it’s better to complete your own research to pinpoint when your target audience is most active on social media to make sure they see your content when you post.

Sticking to a consistent posting schedule will help you build a truthful experience for your followers and build a closer relationship with them.

#13 Create Instagram Stories

Stories are perhaps the most popular feature on Instagram. In fact, more than 500 million people use it daily. For many businesses, this is a huge opportunity for promotion, whether it’s publishing user-generated content or various behind-the-scenes photos and videos.

There are plenty of features within Stories to create fun, entertaining, and engaging content for a more unique experience.

instagram stories boost

A great example of this is the NBA’s Instagram account – it regularly posts various behind-the-scenes content giving you a little sneak peek into the post-game celebrations, interviews, and other off-the-court events. Here you can see an Instagram story of the NBA champions Toronto Raptors parade in Ontario, Canada with the famous rapper Drake.

#14 Promote your account with paid ads

Don’t forget about paid promotions. Social media, in general, is becoming more and more reliant on paid promotions. Instagram, being a part of Facebook’s incredibly in-depth ad platform, allows you to win over new customers with its eye-catching ad options.

 

Take a look at Dunkin, their Instagram account cleverly uses both stories and video to catch the attention of social media users.

Summing it up: how to boost your Instagram

Social media can give a huge boost to your online business if you treat your promotions wisely. Being one of the most popular social networks worldwide, Instagram deserves your close attention – and gives you countless ways to spread the word about your exciting business.

We hope these experience-based tips on how to boost your Instagram will be of great use to you! If you ever used any of them to boost your dropshipping store performance, feel free to share your story in the comments section below!

Read the source: https://alidropship.com/boost-instagram-tips/