How to set up a Facebook shop – and what’s that, in the first place? How can this recent innovation help in reaching your online business goals? Let’s figure it out!
Everyone knows that Facebook is a place to catch up with friends and family, share your memories, and find like-minded people with similar interests. But it’s also the perfect place to build your ecommerce business. All you need is an active Facebook account, and you can start selling on Facebook right away.
In the last quarter, Facebook’s ad revenue was up by 53% over the same period of the previous year. Facebook reached more than 1.2 billion daily users, representing roughly 16% of the world’s population — and this is simply incredible, especially considering that Facebook is banned in China.
With all these insights, it would be strange not to use Facebook for your own commercial purposes, especially when Facebook has several tools for your business, such as Facebook Shop or Facebook Page Shop.
If you are a newbie, this article will help you get started with selling on Facebook in 2021 – and see how to set up Facebook Shop for your business purposes.
What is a Facebook Shop?
A Facebook shop is a Facebook business page tab application where potential customers can buy your products directly. It allows your potential customers to get to know your brand, and also to share & purchase your products without leaving Facebook! A Facebook Shop gives you a ‘storefront’ so you can make it look more like your own site.
It is a simple & affordable way to show your store to the whole world thanks to the huge Facebook user audience. It can help you with engaging potential customers, driving new sales, building brand awareness, and offering deals and promotions. Facebook makes it quite easy for you to target users with specific interests, likes, and behavioral patterns — thus, allowing you to find your narrow audience.
What is so special about selling on the Facebook Shop?
So, what do Facebook Shops have to offer?
To online shoppers
An effortless shopping experience for your customers
Easy checkout experience
Personalized shopping experience as content is shown based on their searches, clicks, etc.
To online business owners
Seamless connections across Facebook Commerce Surfaces (a unified business space including Facebook Marketplace, Instagram Shopping, and more that offers you the opportunity to sell your products on Facebook)
A way to increase your conversion rate by offering your potential customers an opportunity to reach you easily via Messenger and Instagram Direct
An opportunity to boost your product views using live features (Instagram stories, posts, etc.)
The benefits seem to be lovely! So, how do you make Facebook Shops work for your business?
Your Facebook Page business account is connected to the same Business Manager account
You have managing permissions for your Facebook Page
If all the conditions are met, it’s time to set up the Facebook Shop:
#1 Log in to the Commerce Manager.
#2 Click the Get Started button under the ‘Get started with shops’ heading.
#3 Select where you want your customers to complete their purchase: your website, Direct, or Checkout on Facebook or Instagram.
#4 Under the ‘Choose your business’ part, select the Business Page that you want to add your shop to.
#5 Fill in the requested information under the Account details.
#6 Under the ‘Where people can view your shop’ part, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page, or both.
#7 Under the ‘Add a catalogue to showcase your items’ part, select an existing product catalogue or create a new one.
#2 How to set up Facebook Shop: create a collection
To get the maximum benefit from Facebook Shops, you need your products to be grouped together into ‘collections’. So, log in to your Commerce Manager: let’s create a collection together!
Go to Shop Builder
Click on See all shop pages
Then, click + Add collection page
Click + Create new collection
Name your collection
Select items from your catalogue to add to your collection and click Confirm once you’ve finished adding items
Add a header image, title, and description to finish setting up your collection
Publish your collection
For each collection, you’ll need to add:
A collection name: it can be up to 30 characters long and include emojis if you want
A collection description: you have 200 characters for making your customers buy!
Cover media: you need to have not only product images for each item, but also an image that can serve as the ‘cover’ for your collection (use 4:3 ratio and 1080×810 pixel size)
#3 Customize your Shop
Here, you can customize the store the way you want and make it represent your own brand, not Facebook’s.
When customizing your Shop to make it ready for publishing, jump back into the Commerce Manager, click on Shops, and select the Shop you want to edit.
You’ll see two options:
Layout — here, you can choose to show collections as featured, and add in carousels of other collections
Style — here, you can adjust colors, button size, and text to make the storefront with your branding perfect.
#4 Publish your Shop
If you are satisfied with all the modifications, have checked the visual appearance with the Shop Preview and reviewed the Merchant Agreement, simply click Create Your Shop. All you have to do now is wait for Facebook approval within 24 hours and that’s it: you are amazing and have a great Facebook Shop!
How to market your shop on Facebook?
Making money is the core purpose of any business. And as you can guess, money comes when customers come! Customers, in turn, come thanks to site traffic. No traffic — no money. It’s an easy system.
So, what do you need to do to drive traffic to your Facebook Shop?
#1 Create engaging content
Waiting for potential buyers to come and buy is the worst possible social media marketing strategy.
You have to collect real followers with the help of engaging content and mix your non-selling posts with the ones promoting your products and top deals. The best decision is to limit your promotional content to 3-4 posts a week.
So, what should you post?
Creative product showcase
Educational posts (e.g. if you’re selling makeup tools, you may share your expertise on choosing cosmetics give tips on makeup, comment on the most recent makeup trends, etc.)
Relevant (!) memes that apply to your brand and to your products
Interactive talks with your customers (polls, quizzes)
Don’t forget about high-quality pictures and videos: customers love attractive visuals!
#2 Publish user-generated content (UGC)
It is a great way to sell on social networks for multiple reasons:
Your brand reaches the Facebook audience for free
You’re getting content for you social media (photos and videos) demonstrating your product in use for free
Normally, customers also add a caption, describing their shopping experience, and it’s for free, too!
How to set up Facebook Shop to start selling on Facebook in 2021: summing up
So, Facebook Shop is a new feature that provides a storefront to Facebook Page shops, offering customers a more comfortable shopping experience and the chance to check out products without leaving Facebook. This tool is definitely a game-changer for ecommerce businesses as it offers a great way to grow your dropshipping business, tap into new audiences, and gain more customers.
Now, as you know how to set up Facebook Shop, you are welcome to explore its opportunities and benefits! And whenever you need engaging content for social media to drive visitors to your newly set up Shop, we’re here to help you out and make it for you!
When you want to get the most out of Instagram, you need to go beyond just publishing photos. According to a recent study, videos drive the highest engagement on Instagram as they have 21.2% more interactions than images. Plus, video ads generate 7.5 times more clicks than image ads. 54% of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video content is on the rise. However, just posting any video on Instagram won’t automatically get you sales. So, if you’re wondering how to enhance video ads for your dropshipping store, go through these useful tips on how to create Instagram video ads that perform well in the feed!
The secrets behind a well-performing video on Instagram: the tech side
As videos on Instagram are becoming a more and more popular type of ads, it’s important to quickly learn the ins and outs of Instagram videos and video optimization to improve your content and remain competitive.
Instagram video formats
Planning to use a video on Instagram, you might be wondering: what video format is best for the platform?
To begin with, the video format is a file format for storing digital video data on a computer. The best Instagram video format is MP4, however, you can use FLV, and WMV due to their relatively small sizes.
Uploading a video on Instagram: general tech requirements
The MP4 video file format should have these technical specifications:
3500 kbps bitrate for video
Frame rate of 30 fps (frames per second)
Maximum video width is 1080 px (pixels) wide
If you use a video editor to create your ads, you don’t need to worry about these specifications: they are already set up correctly.
Remember that different forms of videos on Instagram have different requirements! Let’s go through them one by one.
Keep your ads within these parameters, and your videos will be suitable for other social media such as Facebook & Twitter. This way, you won’t need to waste time reformatting them to use on different platforms.
Instagram Story videos specifications
Since Instagram Story videos are typically viewed vertically, they follow the requirements that would fit a typical smartphone screen:
File size: try to stay under 15MB
Duration: 15 seconds per individual Story
Dimensions: 1080 x 1920 pixels
Aspect ratio: 9:16
IGTV video specifications
If you want to upload a video on Instagram to IGTV, you’ll need to format your videos within these specifications:
Duration: between 15 seconds and 10 minutes long (however, you can upload up to 60 minutes of video from the web)
Aspect ratio: 9:16
Frame rate: 30 FPS minimum
Resolution: 720 pixels minimum
File size limit: 650MB for videos up to 10 minutes, 3.6GB for videos up to 60 minutes
IGTV videos require more editing work than other types of videos for Instagram. For example, you also need to create an IGTV cover photo, and it cannot be edited after it has been uploaded. Also, you will have to create a channel in order to upload IGTV videos.
Between these 3 types of Instagram videos, we recommend using Feed Videos as they seamlessly blend into the customer’s newsfeed. They look more natural since sometimes it’s hard to tell the difference between an ad and a general post.
Instagram video length
Even though Instagram had started as a photo-sharing app, eventually it expanded into a much more advanced platform that allows to use video content in different forms we’ve mentioned above: Instagram Stories, Instagram Feed Videos, and long-form video content on IGTV. Let’s have a detailed look at video length requirements for each type!
Max video length – up to 60 seconds.
When you upload a video on Instagram feed, it can be up to 60 seconds long, and it should be full of information that appeals to your current audience and potential customers. Keep in mind that the average person will only watch video for about 3-10 seconds, so your feed video ads should have a great balance between being informational and engaging, all while attracting broader audiences.
Max video length – up to 15 seconds.
Even though Instagram Stories require the shortest possible length for video, you still have a chance to win the audience’s attention. You should ALWAYS get your message out as quickly as possible – because the average viewer will watch about 40-67% of it before they tap on to the next Story. To nail Instagram Story length and hook customers to your store before they decide to swipe to the next story, you can create something like a teaser or behind-the-scenes video footage.
Max video length – up to 60 minutes.
If you want to tell a long story about your brand or make a video review of your products, IGTV will be the perfect way to do it. Again, don’t forget that most people are only watching the first 15-30 seconds of IGTV video, so make sure the first frames of your video are as creative as possible to catch the attention without overwhelming potential customers, and get them to commit to the full-time viewing.
Instagram videos aspect ratio
When we’re talking about aspect ratio, we mean the width of the video in relation to its height. Instagram supports in-feed videos with aspect ratios spanning from 16:9 to 4:5. For example, 4:5 aspect ratio means the video is 4 units high and 5 units wide. And, 16:9 aspect ratio means your video is 16 units high and 9 units wide. A video’s aspect ratio has nothing to do with its physical size.
As for the Instagram Stories videos, the aspect ratio should be minimum of 1.91:1 and a maximum aspect ratio of 9:16. We recommend using an aspect ratio of 9:16 for stories as most people prefer their stories to take up the whole screen.
Speaking about IGTV, you can upload vertical IGTV videos with an aspect ratio of 9:16, or a horizontal video with an aspect ratio of 16:9.
Instagram video quality loss
Sometimes, working with a video on Instagram video isn’t easy because the Instagram algorithms absolutely love crushing down video files. But there’s no need to get frustrated about this! If you are looking to achieve the highest quality of video on the platform, you will need to optimize the Instagram video perfectly before posting.
When posting Instagram Video Ads for your online store, consider the following tips:
Record your videos with the best quality camera available. The larger and higher-quality your initial video is, the better your post-compression video will look.
Edit your videos with the proper settings. Transfer the full video to whatever desktop or laptop PC you’re using to manage video.
Connect to Wi-Fi.
Use the right video formatting requirements like the ones we mentioned above.
Every video you upload will be run through Instagram compression, and there’s no way to avoid it completely. The tips above will help you to minimize the loss in quality.
Making a great video on Instagram: the creative process
Now, when you know how exactly your video on Instagram should be made from the technical point of view, let’s talk about the creative aspect!
Top 5 simple Instagram video ideas
As a dropshipping business owner, you know everything about the benefits of your product. Thus, it doesn’t require much effort, knowledge, or time to show your potential customers how to use your product and provide them with solid reasons to give it a try. You can create product overview videos using the materials from the supplier, and also you can order some products for you, check them out, and make a cool video all by yourself!
Stop motion videos
Modern users are tired of overly polished promotional content, so it’s no wonder that simple stop motion videos are trending on Instagram. Stop motion video is a kind of animation that is captured one frame at time, with physical objects that are moved between frames. And when you play the frames you’ve made rapidly, it creates the illusion of movement.
Fast motion videos
Fast motion option helps to show off the progress faster without boring your followers to death. Moreover, 85% of video content is watched without sound, so this type of content can work well on Instagram.
User-generated content (UGC)
Video content creation can take much time and effort unless you encourage your fans to create user-generated content for you. Did you know videos created by users generate 10x more views than branded content?
If you want to get more UGC videos, establish a connection with your followers and give them a solid reason to produce videos for you, whether you give authors a shoutout on Instagram or exclusive discount.
Influencer marketing isn’t a new concept. Since customers seek out peers’ recommendations before making purchase decisions, many brands collaborate with influencers to promote their products on social media. When it comes to video content creation, influencers can also help you.
Creating Instagram videos for your online store is a must for social media marketing growth and generating more sales. With these simple Instagram video ads ideas, you can build brand awareness of your dropshipping store, increase engagement, and boost sales without spending much budget.
How to make simple Instagram videos engaging
Learn from the best brands online
No matter how creative you are, it’s important to see what other brands post online to boost inspiration and analyze the type of video that works well for your target audience.
Make amazing videos with professional video tools
Today, there’s no need to hire expensive video content creators to make engaging videos. Once you have a video idea, turn to DIY video creation tools and create marketing videos with ease.
Know your audience well
Publishing your videos on Instagram means nothing until you have an engaged following who loves watching them. Thus, it’s important to use social media analytics to see what works better for your Instagram followers.
Which Instagram video editing tool is right for you?
Luckily, the majority of video editing tools are free or come with a free trial that will allow you to test before making the purchase. Having said that, get out there and experiment a little before settling on one.
Best free Instagram video editing tool
iMovie is our pick for free Instagram video editing tools because of its easy-to-use interface and stabilization feature.
Best paid Instagram video editing tool
Magisto is feature-rich and lets you create amazing videos through its flexible customization and AI features.
Best Instagram video editing tool for beginners
InShot is our favorite Instagram video editing tool for beginners because it’s so simple and easy to use. You get quite a few features for free, and if you want more, you can upgrade your free account to a paid version for $2.99/month.
Analyzing how your video on Instagram is performing
Now, when we have the tech and creative parts all figured out, it’s time to focus on data tracking! After all, it’s the analysis of the views, likes, and overall viewers’ behavior that lets you see if your video on Instagram reached its target!
Who viewed my video on Instagram?
When you run advertising campaigns for your online store, you want to know whom you’ve reached and who actually viewed your videos. It’s not that difficult to see who viewed your Instagram Stories – however, in case with in-feed videos the same level of information isn’t available. But is there anything you can do? Yes, actually there are two ways you can check the viewers of your videos on Instagram.
You can see how your Instagram Stories ads perform in the Insights section of your business profile on the app. You can also view more metrics within Ads Manager and Power Editor including reach, impressions and video metrics just like you would for other ads.
As for your in-feed videos, you’ll need to tap the label underneath the post. Unfortunately, you can only see the total number of views, but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.
As you can see, you still can get something from Instagram Video Views. Use these details to analyze and improve your future advertising campaigns. For example, you can check viewers’ profiles (if they are available), and based on these insights, adjust and improve your targeting settings to reach the maximum of customers interested in your products.
Instagram video views hacks
When you’re using Instagram to promote your dropshipping brand, it’s important to understand how Instagram works in order to reach as many customers as possible. This also applies to Instagram video views – the more people view your video ads, the more of them ca potentially turn into your customers who will actually buy your products. We recommend using Instagram Insights. This feature allows Instagram Business Account users to see the analytics related to their profile and posts. With these insights, you’ll be able to identify what your audience likes and engages with the most to improve your Instagram strategy, hence, increase your video ads views number.
Another great way to learn about your audience and connect with it is to post Instagram Stories. Stories offer engagement opportunities such as polls, stickers, location, and hashtags. Sometimes Instagram Stories work better than feeds because of those additional engagement features. As a result, you get more views of your Instagram stories.
These factors will help you to think over your video ads strategy for better targeting and results.
Instagram video views vs likes
What is more important for video ads: the number of views or the number of likes? Actually, both are crucial!
The indisputable advantage of likes in comparison of views is that likes actually show who cares about your post. Surely, it’s essential to understand people who liked your video ads in order to create better ads in the future.
Gary Nix, The Brandarchist’s president, wondered about too much weight on the views. “The excitement over a large amount of panic over a small number of views can distract brands (or individuals for that matter) from understanding or even paying attention to the subsequent behavior of the viewer”, he suggests.
On the other hand, view counts can provide helpful analysis for businesses who use Instagram platform to promote and sell products. View counts are considered as social proof, some kind of confirmation that your ad was worth posting. Big number of views means enhanced clicks and better commitment. From this point of view, the number of views equals confidence: even if the user is unwilling to like a video ad, he/she can still enjoy watching it. And that’s important.
When we speak about brands, in this case “Likes” don’t tell you who’s seen the ad. That’s important because you need to know the reach of your marketing efforts. There will always be silent users who simply don’t “like”. Thus, “Views” will represent how popular a video ad is, inclusive of the likers and silent users who just watch it but don’t double-tap or leave a comment. Much more accurate, and more useful.
Now, when this super detailed guide is over are you ready to create more video ads for your store’s Instagram account? Remember, we’re always here to help you out with Facebook & Instagram video ads creation if necessary!
So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!
Step 1: Create scroll-stopping promo materials
We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.
Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂
Step 2: Choose the ad objective
We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.
You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.
Step 3: Give a name to your campaign
Type the name of your campaign (remember there can be a couple of ad sets inside).
Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.
Step 4: Plan your budget & schedule ads
At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.
There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.
If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.
Step 5: Shape your target audience
Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.
Demographics: education, generation, life events, relationship status, work
Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats
You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.
Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.
While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.
Step 6: Pick the placements
It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.
However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:
Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.
Step 7: Adjust optimization & delivery settings
There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.
Step 8: Tailor your ad
Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.
Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.
Ta-dah! Congratulations on launching your first ad!
Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on.
How to advertise on Facebook: expert tips
Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!
Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.
Take care of optimization
If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.
Use remarketing campaigns
Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.
Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!
Nowadays, it is increasingly hard to attract customers by simply telling them about your product. Unlike traditional advertising, content marketing is able to engage the audience and make them loyal clients. Here are some basic content marketing tips you’ll find useful for your dropshipping business.
What makes content marketing different from advertising?
Try remembering one of those billboards you often see along the road when going to work. What do you see there?
It is usually some kind of product or a happy person, a price or a discount, and of course a slogan or a call to action. An ad like this might evoke certain feelings like hunger, thirst, or the desire to buy something; it might be humorous or irritating, but there’s something that makes such ads different from content marketing. They’re useless!
For example, let’s imagine I sell sportswear. How do I promote my product?
I can use various types of advertising such as banners, paid search, or even TV commercials. Or I could start creating content related to sports, sports clothing, equipment, exercises, etc.
The difference is that the latter contains information useful for my potential customers. Thus, digital content marketing has two crucial features.
First of all, content creation generates value for the audience (it can be useful, entertaining, or educating). My potential clients are the people who like sports and want new sportswear. Moreover, they must be interested in other topics related to this hobby.
Secondly, I put references to my products in this content since I want to kindle the audience’s interest in my sportswear. I do promote the product, but not directly.
Seems simple, right? However, efficient content marketing requires proper understanding of its methods and goals. Use these content marketing tips to work out a good strategy.
#1 Know your customers
Your ultimate goal is to convince people to purchase your products. Consequently, you must understand who these people are, what they value and what they need.
It seems self-evident, but many beginner entrepreneurs either want to target as many people as possible or fail to understand their customers’ real problems. As a result, their marketing campaigns either attract an irrelevant audience or can’t offer a solution. In both cases, successful conversions become rare, and time and efforts are spent for nothing.
A good solution to this problem is building your buyer persona, or a description of your potential client. It contains all the relevant information (gender, age, family status, income, goals, etc.) as if he or she was a real person.
After that, you can regularly come back to this model to check if your content is really what this person might want.
#2 Understand the sales funnel
Now you know what people you are after. However, you can’t just grab them and sell your product, because most of your potential customers don’t even know about it. So, here’s our next content marketing tip: know how your customers get to the purchase.
Expert marketers use the so-called sales funnel as a model of the key stages each customer passes on his or her way to the purchase.
People are already looking for a solution (they need new clothes, they need a new car, etc.), and your goal here is to tell them about your offer. So, this is when they meet your product for the first time.
Sometimes, a customer will buy your product immediately, but, in most cases, he or she will leave the decision for later.
At this stage, a customer is thinking over the options and comparing different offers. So, it’s time to tell about your product in detail – what makes it better than other options, what extra benefits the client can enjoy, etc.
Finally, your offer wins over the alternatives, and the customer is ready to buy the product. Your job is to make the process easy and simple.
However, your relationship with the customer does not end with the purchase. If you manage to offer customer support, additional services and products, informative blog posts, or valuable advice, you can convince them to become your returning clients.
The idea of this content marketing tip is to provide your target audience with relevant content at each of these stages.
#3 Cover relevant topics
Again, this is probably one of the most obvious digital marketing tips here, but I want to make sure you really understand the essence of content marketing. Follow my thoughts.
You know who your potential clients are, know their goals and problems, and what stages they pass before they purchase from you. Now you can use the knowledge to come up with the topics that can interest the audience.
For example, if you sell paints, brushes, sketchbooks and other stuff for people interested in drawing and painting, you might want to cover these topics:
Modern art and artists
Drawing and painting techniques
Tips from experienced artists
Best tools for beginners
Genres and their features
These are just several examples I sketched out. As you can see, they are all related to my products and might interest my audience, but I avoided irrelevant topics such as sculpture or poetry because i) it could attract irrelevant traffic, i.e. people who are not interested in my product; ii) these topics will hardly interest my audience.
#4 Take care of search engine optimization
Like it or not, but most of the information we find on the Internet comes from Google or other search engines. Therefore, even if you’ve created valuable content, your content can lose to a less informative page with better SEO.
Today there are many ways to find a piece of content. Consequently, you can optimize your content for each of these ways. You can optimize pictures in your blog articles, optimize YouTube videos, social media posts, and of course the texts of your articles.
Note that following this content marketing tip will not bring you immediate results. SEO can accomplish wonders, but it takes time.
So, do not ignore this stage. Read more about SEO in this article.
#5 Diversify your channels
Not limiting yourself to only one promotion channel is one of the most valuable content marketing tips you can get. The more channels you use, the larger audience you work with. Moreover, depending on your niche, you can adapt these channels for potential customers on different stages of your sales funnel.
For example, in most cases, social media groups will work best for raising brand awareness, while product videos on YouTube could convince the people who got interested in your goods to make the purchase.
So, benefit from each available channel. Use email marketing to notify the audience about new content or case studies, use YouTube for demonstrations, and write blog articles for explanations.
#6 Write eye-catching headlines
While the headline of an article is a small part of the text, it is hugely important because this is the first thing a potential reader sees. The headline’s ability to catch the viewers’ eyes determines whether they will or will not read your social media post or watch your video.
Here is the list of headline formulas that have proved to be efficient:
How to… – How to develop a great marketing strategy
[Number] of ways / ideas / things… – 7 crazy ideas for winter vacation
[Number] of mistakes most people do… – 10 mistakes most guys make on a date
Numbers work great; negative statements work even better. Make your titles short, but powerful, surprising and unexpected. And don’t forget to include keywords in them for the purpose of SEO.
#7 Use visuals
Plain text is boring, so here’s our next content marketing tip: try using visual materials whenever you can. Add screenshots to your articles to visualize your statements, or even go for pictures with little or no meaning.
If possible, use videos in your marketing strategy as more and more users prefer this type of content.
#8 Post regularly
Google and other search engines like active websites and pages, i.e. the ones that constantly change. Same goes for your readers and viewers: if you like an article, you’d like to see more such content on the given resource. Therefore, you should regularly update your channels by adding new content.
#9 Update old content
Content gets old, fewer people can see it, and search engines begin to perceive it as irrelevant. Therefore, updating your content is a good strategy.
Since you don’t want to change your URLs, don’t include the year in it. This way, you can change the title (Best sportswear in 2019 >>> Best sportswear in 2020) but won’t have to change the URL.
However, it’s not only about dates! You want to keep the information in your posts and articles fresh, so fixing or adding a couple of paragraphs is useful too.
#10 Repurpose your content
Since you will most likely use different channels to promote your content, you can also repurpose it into another format.
For instance, if you’ve written a good article, which lots of site visitors liked, you could reformat it into a video, thus, showing the same content to those who don’t like reading.
Of course, repurposing will require serious adaptation to the new format, but it’s easier than creating something totally new.
Most important content marketing tip
Lastly, don’t expect this promotion method to bring results right away. Yes, content marketing is aimed at sales, but its immediate purpose is to build closer relationships with your audience and earn their trust. That’s why it takes time.
On the other hand, you can and should try new types of content, new channels and new topics to see what works and what doesn’t.
I hope these content marketing tips will help you grow your dropshipping business and build mutually beneficial relationships with your audience. After all, you can and should share your passion with your customers!
Landing pages are an exceptionally powerful form of advertisement. But as awesome as your landing page may be, it can’t just pop out of nowhere and magically load in a person’s browser tab. Let’s be honest. The key ingredient of a successful marketing strategy is actually to hone in on promotion. That’s why today we’re taking a closer look at how to drive traffic to your landing page!
After you publish your landing page, there’s a lot you can do to drive traffic to your page and make it stand out online. Without further ado, let’s break it down by channels you can use to expand your traffic sources and make the most of your online marketing efforts.
Quick recap: A landing page is a standalone conversion-centric page that your prospects land on after they click on your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.
How to drive traffic to your landing page: advertise it on your website
Probably the easiest way to get people to see your landing page is to promote it on your website. It even feels right to do so. You can implement this promotion in the blink of an eye and it may cost you absolutely nothing. And since your website is your own ecosystem, you’ll enjoy total control over all kinds of integrations.
Here’s how you can shine the spotlight on your landing page:
Show a pop-up form leading to your landing page
Use a fixed promo banner at the top of your screen with a link to your landing page
Add a banner to your Homepage slider that features the product you’re selling with a landing page
Link a banner button of your Homepage slider to a landing page
Use Homepage article to tell your visitors about the product you promote with a landing page
Bring in traffic through customers’ email inbox
Once you’re ready with your landing page, one of the first things you should consider doing is to send an announcement to your email list. Telling people who are already familiar with your brand about the launch, you boost your sales chances greatly.
According to multiple studies, those who have already purchased from a store in the past are much more likely to become loyal customers. So, it’s pretty safe to pin your extra hopes on actual customers who are subscribed to your newsletter.
Start your email with an enticing subject line and add a catchy headline that explicitly states your offer. Email content should be relevant to your landing page and have a clear and inviting call to action — a clickable button or a link that will bring your subscribers to the landing page. Also, consider adding the link to your landing page under your email signature. Zero efforts with a potentially high return 👌.
You can go one step further and launch a follow up campaign — a series of automated emails sent to people who take a specific action — to have even better results in the long run.
How to drive traffic to your landing page: take advantage of organic social media
Posting the link to your landing page on Facebook, Instagram, Twitter, Pinterest, or any other social network you use is a bulletproof way to pump in quality traffic. Since your landing page visitors are already familiar with the brand, it won’t be hard to generate sales. To connect with your followers and urge them to click the link leading to the landing page, do your best to provide valuable content. It is stating the obvious, but the larger your community is, the more results this will deliver.
Create a few related posts that tell about your product, the features it has and the ways it can make your prospects’ life better
Prepare a post with a question related to the item you promote to engage your audience
Create visuals with the link to your landing page that can be pinned or shared on Pinterest
Include information on the landing page into your Facebook and Pinterest cover photo
Add a link to your Instagram bio
Add a link to your Instagram story with a swipe-up
Pin your landing page to the top of your Twitter account so it always gets displayed
Record a video explainer showing your product and publish it on your social media accounts
Here’s what a Facebook post might look like:
How to drive traffic to your landing page: team up with other brands
Consider finding a partner and launching a co-marketing campaign to broaden your audience reach. In cooperation with a like-minded (and hopefully established) brand, you’ll welcome new traffic and give your brand a stronger voice.
This kind of partnership doesn’t have to be huge. For example, a good idea is to start with a guest post. Guest blogging comes especially in handy in case you launch a product that is new to the market and it is still quite unknown to a broad audience. Obviously, people are not really prone to search for an item they haven’t even heard about before. However, they are much more likely to give it a check (or even a try!) if they learn about it from the blog they’re subscribed to.
This cooperation might yield especially impressive results if you tell an engaging story behind your product. Today, storytelling is definitely not something you want to neglect.
How to drive traffic to your landing page: connect with your target audience on forums and question-and-answer websites
Find communities, groups, and forums where your potential customers share their interests and pains. Apart from Reddit, Quora, and Facebook communities, make sure to check local groups as well — we’re pretty sure you’ll discover plenty of hidden opportunities. This channel is a great way to get people talking about your business and bring your domain authority up without spending a single penny.
The tricky thing about reaching your prospects like this is that you can’t just publish the link to your landing page. It will be considered spam. So, do your homework. Instead, invest some time in creating an informative post that provides some value to readers and piques interest. In this post, offer a solution to the problem being discussed. And of course, don’t forget to mention that your solution (i.e. your product) is the ultimate one 😉
If you’re curious about digging in further, we’ve put together a blog post that explains who Facebook influencers are and how you can benefit from collaborating with them. Be sure to check it out!
How to drive traffic to your landing page: expand your content marketing efforts
Creating a post that will resonate with your readers and spark engagement is not an easy task (we know this at first hand). But high-quality content might have such a heavy impact on a buying decision that you’ll want to get down to your writing straight away.
The best thing about promoting landing pages on your blog? Readers stick around because they see value in what your brand has to tell. You’ve already managed to catch their attention and inspire interest, congrats! This means they’re a couple of steps closer to making a purchase from you.
Luckily, in your own blog, you can afford the luxury of dedicating a whole post to the product you promote using landing pages. Just keep in mind one point. Instead of simply boasting about the product’s features, elaborate on its perceived value. People don’t want to buy a product. It is the end result they’re willing to pay for: emotions, pain relief, comfort, upgraded social status, etc. So, when pitching your offer, try to focus on what people will get done using the product and point out what benefits it brings.
Besides, high-quality content might help users find your landing page on the internet as it ranks higher on search engines. Yes, it takes time, but anything good takes time. Just be patient.
A few ideas to consider:
Write a dedicated blog post
Add the link to your landing page to other related articles
Use a pop-up to inform your readers about the landing page
Don’t skimp on engaging visuals: place an eye-catching banner and a nice product image
How to drive traffic to your landing page: use paid advertising
Yes, paid ads cost money. But you should always keep in mind that these investments pay off. With paid search ads, you can quickly get your brand name out there and vastly expand your reach. In fact, serving up a conversion-centric landing page to high-intent customers is the most effective solution you can come up with.
Besides, the power of the remarketing technology cannot be overestimated. This is a second chance to bring back those who show a specific interest in what you’re selling but are not ready to buy when they first find your store.
How to drive traffic to your landing page: run a paid social media campaign
With 2.7 billion users worldwide, social media offers tons of advertising opportunities. Social ads are another terrific way to attract new audiences and turn one-time customers into regulars. And as we’ve already mentioned, retargeting campaigns are just a godsend. Such ads can win back lots of customers you’ve marked down as lost.
After you finish customizing your landing page, run an ad campaign that links this page URL in the call to action. A rule of thumb to provide a smooth flow and consistent experience is to ensure your landing page and the ad match and share the same message.
Don’t limit your ads to Facebook only. There are plenty of fish in the sea! Make sure to check out our latest guides on how to promote your dropshipping business on other social media — TikTok, Pinterest, Twitter, and YouTube.
Using several marketing channels, you ensure a higher efficiency of your activity from both a sales and marketing standpoint. To achieve this, you can:
Tap into your website traffic
Use your email database and reach out to your subscribers
Leverage your social media community to drive your followers to the dedicated page
Find the folks who are trusted advisers to your customers and prospects and partner up with them
Explore new places where your potential customers might be (blogs, forums, local communities, etc.)
Take your blog seriously: high-quality content coupled with storytelling is bound to win more loyal customers for your business
Don’t be afraid to invest in paid ads — they yield a return
And some best practices to keep in mind:
Use simple and clear messaging
Devise a concise and memorable tagline for your promo posts
When making ads, use colors, visuals, and tone that match your landing page look and feel
Make sure your landing page delivers on its initial promise stated in the ad
Test and optimize: you can create a few landing pages for one product to test your hypotheses (thankfully, the Landing Pages add-on allows you to create an unlimited number of landing pages)
So, you’ve created a killer landing page. With all the tips provided above, you’re all set to launch a killer promotional campaign. Chop-chop!
Still don’t have a landing page yet? With the Landing Pages add-on, you’ll have a much easier time increasing your conversion rate and getting the word out about your product. Don’t just take our word for it. Experience the power of landing pages for yourself!
People all over the world are increasingly wondering how to get started with dropshipping. So, today, we are sharing the step-by-step dropshipping success story of our own team. Here is the real-life experience that helps us create the best solutions for dropshipping store owners!
The AliDropship team has a huge experience in dropshipping business. We are creating and promoting lots of our own successful dropshipping stores that are available for purchase as Established businesses and Premium stores. Our team has done a lot of work and has gained solid practical knowledge over years, and it’s time to share our experience with a wide audience! We want you to use our practical tips and recommendations on how to dropship as we are sure it will help you create a profitable dropshipping store.
We started the dropshipping business in 2015. As of today, we have 50+ stores. At the end of February 2021, our monthly revenue was $900,000. Here you will find the 30 steps we took to achieve this impressive result in dropshipping.
How to get started with dropshipping business: Our experience
Ecommerce field is thriving. The growth of social media, mobile shopping, digital payments, artificial intelligence, big data, and personalized experiences are changing this business.
In particular, the dropshipping business grows really fast globally. It has huge potential because it is easy to start and run. People with any education and skills can do it. This is why we decided to give it a try and see what we can achieve.
Step 1. Dropshipping business research
How to start dropshipping? We started our journey with an analysis.
Can we run a dropshipping business?
Who will be our suppliers?
Will we find customers?
What do we need to launch this online business?
What technologies do we need to learn?
These questions are crucial. Without answering them, it is impossible to understand where to go next. You will need to do detailed research. As a result, you should get a clear view of your goals, opportunities, and challenges.
Step 2. Learning from competitors
This is tricky because not all ecommerce store owners openly say they are dropshippers. Still, any online store is a source of knowledge and can help you learn dropshipping tricks and strategies. Understanding how the store is designed and advertised can help beginners a lot.
We were inspired by the experience of Zappos. This is the biggest shoe and clothing webstore on the globe with great profit margins. It was an ordinary dropshipping store at first, but in 10 years Amazon bought Zappos for $1.2 billion.
This type of information helped us a lot. It is important to rely on it when you have no experience yourself.
Step 3. Understanding the legal part of dropshipping: registering a company
Most businesses should be registered. For dropshipping business, this is not always necessary. It all depends on the country where you run this business, although technically it doesn’t really matter where to start dropshipping. As a beginner, you can start a business with no registration.
We learned it when we talked to AliExpress sellers. We wanted them to be our dropshipping suppliers. They don’t mind if you are a private individual and not a business.
As a rule, buyers also don’t ask about it. But it is important that you provide them with money back guarantee and free shipping worldwide. These options should be offered by your suppliers, so check if they can do it.
Step 4. Understanding the legal part: dropshipping taxes
Taxes are a vital part of every business. Dropshipping taxes exist in the form of customs fees. Customs fees are added to the cost of the item, and it is a buyer’s responsibility to pay them.
Customs fees are different in every country across the globe. This is why you need to notify your buyers about it. Ask them to check what the customs fees in their own country are. Your potential customers must be aware of the local laws and regulations, and they must pay customs fees if necessary.
Step 5. Choosing dropshipping suppliers
To create a dropshipping store, you need to find products to sell and their descriptions somewhere. But these products and their sellers should be really special. It is important that they meet some criteria.
The sellers, for example, should be ready and glad to work with you. They should deliver items to any place in the world. Also, they should agree to deliver orders without putting their own promotional materials in the packages.
In addition, it is really important to choose the right niche. It means a lot to the success of your dropshipping store.
We have a lot of webstores, and all of them sell different products. Every niche for these stores was chosen with the same algorithm. It is a special mechanism we have developed ourselves when we started selling online.
Step 6. Understanding own interests
It is much easier to run a dropshipping store if you are deeply interested in it. So, we recommend that you think about your passions first.
When you have deep knowledge of your niche, you provide better customer service. Besides, if you like and understand your niche, you can pick the best items for your store. You can provide these products with top quality descriptions.
Your clients feel that you are passionate about your ecommerce business, so they trust you. Also, they know that they can get professional and detailed consultations.
Step 7. Defining the target audience
Who are your potential customers?
It is important to know your target audience. This is how you will promote and advertise your store more effectively.
It doesn’t matter what countries they are from. Dropshipping has a global reach, so you are not limited by a region. Instead, you need to know what they are interested in, and how you can attract them to your store.
When we choose a niche, we always go on AliExpress to check its potential. It means that we look at the number of products offered on the platform, the reputation of suppliers, and buyers’ feedback.
It is necessary to understand if we can find enough offers from this niche. These offers should meet some criteria (a big number of orders, positive feedback on the quality, good reviews about the seller, etc.). After all, we need to fill a store with lots of items, and we need to update our product range from time to time because it keeps our target audience interested.
Step 10. Checking the marketing potential
Can we promote this niche on social networks? Can we do something for its search engine optimization? Is the niche good for paid ads?
It is necessary to answer these questions when you choose a niche. If it has good potential for promotion, you will be able to attract more customers and earn more.
When you create a store, it is important to make it convenient for your customers. We did our research and understood we can make something great.
This is how we developed the AliDropship plugin. It can help you create and run a fully functioning and professionally looking webstore.
Step 11. Buying a domain name
We use the GoDaddy service to buy a domain name. Choosing the name, we prefer something short and easy to remember. Besides, ideally, domain names should be identical to company names. Alternatively, you can include the most important keyword in the domain name. It will make it much easier for you to promote the store.
Step 12. Choosing a content management system (CMS)
There exist numerous content management systems. Simply speaking, a CMS is a solution that helps you create and manage content online.
When you develop a dropshipping store, it is really important to choose the right CMS (ecommerce platform). It should be functional, easy to understand, and easy to manage.
That’s why we prefer to work with WordPress. It is perfect for dropshipping stores because it is easy to run. Also, it is really functional and convenient for business.
You can also make it even more functional if you install plugins with additional features. The AliDropship plugin is a good example of such a tool. It was created by dropshippers and for dropshippers, so it has all the features you need to get started with dropshipping.
Step 13. Choosing a hosting solution
This is the necessary part of creating your dropshipping business. Web hosting is the service that you use to publish your webstores online and make it visible for Internet users. If you don’t want to do it all yourself, you can ask for professional help with hosting.
Step 14. Creating the store design
When the website itself is ready, you don’t have to do much with it. As soon as you install the AliDropship plugin, all the main things will be done automatically.
It is especially important for design. A webstore design means a lot for business success, but it can be tricky. People who have no experience in developing sites often have a lot of questions about making a good store design.
With the plugin, you can choose one of several themes available, and use it for your dropshipping store. All of them look nice and professional. Therefore, you can be sure that your store visitors will enjoy being on your site.
Step 15. Importing products
Later in this article, you will learn how to check product ideas and choose the right products.
The plugin allows you to import items from AliExpress automatically. You need to set the search parameters, and the plugin will do all the rest. So, you don’t need to spend hours on AliExpress to choose and import items to your store. You only need to spend several minutes and do a few clicks.
Step 16. Integrating multiple payment options
Your goal is to sell something to your store visitors. It should be convenient for them to make a payment. Remember that you sell your products to people all over the world!
That’s why you need to include several payment options. For example, our plugin accepts payments made through PayPal and major credit card processors.
How we do dropshipping
How does dropshipping work?
The most common questions we get are related to management and organizational issues. They may seem challenging for beginners. This is why it is so important to cover them.
Generally, you need to check if you like the product description, its photos, and reviews from previous buyers. Also, it might be useful to order a couple of items for yourself. This is how you can check if you want to add them to your store.
Step 18. Choosing suppliers
Suppliers mean so much for the success of your store! AliExpress is different from major dropshipping platforms. The latter typically ask you to pay a fee to view suppliers’ contacts and their offers. However, on AliExpress, you can access all the necessary data for free.
So, AliExpress is a great place to search for dropshipping suppliers because you can see detailed statistics on every seller. This is really useful because you can check the feedback and performance of any seller you like. Also, it is really easy to contact sellers. When you communicate with them, you can understand if they will be good partners for you.
Step 19. Placing orders
When somebody buys something from your store, you need to give all the information to your supplier. The AliDropship plugin does it automatically.
It notifies the seller about the ordered product, its quantity, and the buyer’s address. It is all done by the plugin, so you won’t mix up anything. Besides, it is really useful when you have a lot of orders.
Step 20. Working with troubled orders
Sometimes it happens that our customers are mistaken. They provide incorrect names, surnames, and even postal addresses.
Sometimes they change their mind.
Some of them may ask for returns and refunds.
Sometimes they can’t track the package and say it is lost.
This is our job to be really polite and patient. We are all humans, and anything can happen.
That’s why we do our best to negotiate and offer several possible solutions. And of course, we have to contact the sellers and note them about the problems we have. It is necessary to provide top-level customer support if you want your business to grow and thrive.
Step 21. Preventing fraud
Internet fraud gets more and more widespread. We are always polite to our customers, but we are really attentive to their behavior.
If a customer tries to pay from several different credit cards, it is suspicious.
If all these attempts fail, it is suspicious.
When a customer uses a credit card that is different from his own name and country, it is suspicious.
If we have any doubts, we typically ask the buyer to send us an ID form. Also, we wait a couple of days before processing the order. If it is a fraud, the payment system will recognize it, and the order will be canceled.
In general, we recommend that you follow the instructions of your payment system provider. They have their own sets of rules for such cases, so learn them and stay safe.
How we promote dropshipping stores
Step 22. Working with SEO
Search engine optimization is really important in the dropshipping business. If you do it right, you can achieve great long-term results.
You need to think about SEO when you choose a dropshipping niche. You should also consider it when you choose the domain name, and when you write texts for the store. The more you work on it, the more visitors will find your store in Google search results.
This process takes a lot of time and effort, of course. But you can make it automated if you like. To do that, read our research and review of the Social Rabbit plugin that automatically makes promotional posts for your webstore in any social networks you choose.
Step 24. Learning about paid ads
To promote your store the fastest way, you can also use paid advertising like Google Ads and Facebook ads. If you use your money wisely, even more Internet users will learn about your store. We used paid ads to promote dropshipping stores, and the results are really impressive.
Step 25. Dealing with clients
We have already mentioned we try to stay patient and tolerant in every situation. But apart from that, we also do a lot to enhance our clients’ experience.
When we analyze what our customers like and want, we can use the knowledge wisely. We can add new products from time to time to keep the buyers satisfied. Also, we monitor the market trends. This is how we learn that some new products appeared on the market.
Remember that it is necessary to advertise these products. If you add something new, make sure your store visitors and social media subscribers learn about it.
How we expand our dropshipping business
The business should grow. If you stop working on your store, it will gradually wither. This is why our work never stops.
Step 27. Improving customer experience
You can do a lot to increase your customers’ engagement and motivate them to return to your store.
Make sure it is easy for them to navigate your store. Check if it is easy to make a payment. Don’t forget to include all the information on shipping costs and other delivery terms and conditions.
Also, always be honest about the delivery time. Remember that you need to notify every new client about it. People don’t mind waiting for their order, but they need to know the correct information.
Step 28. Adding new products
We already mentioned that it is really important to keep your store offer up-to-date. If you add new items regularly, your clients are interested in visiting your store again and again.
The bigger your product range, the bigger the average check. It means you can also add the products that are related to your niche, and your customers will also be interested in buying not just one but several products at once.
But we recommend following a specific concept when choosing new products. Always remember what the general idea of your store is, and don’t get distracted. It is especially important if you promote your site as a niche store.
Step 29. Creating new stores
When you launch your first dropshipping store, you don’t know much about management and promotion. But as soon as you get enough experience, you understand it is not really difficult to run such a store. It means you can use your knowledge to create more and more stores in other niches.
Remember that your ecommerce store is an asset. If you run it wisely, you can sell it for a good profit. We learned it from the experience of our client Alex who manages several dropshipping stores at once and sells some of them from time to time.
Step 30. Exploring
There is so much to learn! New business ideas, new niches, new traffic sources, new promotional methods, and many more.
Business and technology evolve every day, so you have a whole world to explore. Always look for something new, and don’t be afraid to try and test different things. This is the engine that drives you and your successful business.
These are the 30 steps that we took to get our impressive business results. We started from zero, and less than in 2 years we achieved the average monthly profit of $97,000. By 2021, the revenue of our dropshipping stores got to $900,000.
How to get started dropshipping using our experience?
We are excited to offer you 4 ways of becoming a dropshipping business owner!
Create a dropshipping store by yourself
Thanks to the AliDropship plugin we created as practicing dropshippers for our fellow entrepreneurs, you can launch a dropshipping store yourself even if you don’t have a technical background or any experience in website development. Installing the plugin even on the simplest WordPress site, you’ll get a fully functional dropshipping store that can accept incoming orders, transmit them to your AliExpress suppliers, and process your buyers’ payments! To see how you can launch your dropshipping business this way, simply read this article.
Order a custom store from our skilled team
If you want, you can safely delegate us all the technical tasks associated with a dropshipping store creation. Upon your request, we’ll make a unique custom dropshipping store and consider your individual preferences of its design, name, niche, product range, etc. As a result, as soon as we complete the development part, you’ll get a perfectly optimized dropshipping store ready to be put into operation immediately. Kindly read more about this offer here!
Get an exact copy of a store with a proven potential
If you don’t want to create a dropshipping store by your own effort, and don’t want to wait until we develop an individual custom version for you, there’s a simple and elegant solution!
Check out these Premium dropshipping stores: you can buy an exact copy of any one of them, and put this copied website into operation immediately, without waiting and wasting your time. Plus, with these stores, you won’t even be wondering whether your business will be successful: as you get a full replica of a well-performing store, you can be sure of its money-making potential. What’s more, you can even get the same marketing materials we used ourselves to promote these stores: check out the details here!
Buy an established business with a proven track record
If you like the idea of buying a ready business, but want it to be unique rather than copied one, check out the Established stores! They are also created, managed, and promoted by our skilled team, and they are only put on sale after they truly prove to be generating healthy profits.
Every store goes with detailed performance data, so you can view the stats and make a well-informed decision before purchasing an established store. In fact, by doing this, you’re safely investing in a highly profitable business that is ready to drive sales from day one. Just take a look at the details if you’d love to become an owner!
We hope our experience will motivate and inspire you to start your own dropshipping business in any way that is more convenient to you. If you have any questions, feel free to leave them in the comments section below. We wish you the best of luck on this road to success!
However, creating an attractive Instagram feed takes design skills. And besides that, you need to post at least once a day so that Instagram’s algorithms don’t throw you out of this game. And this will definitely make you feel nervous.
But don’t worry, our dear dropshipper! We will tell you how to create a winning Instagram post template, and also share useful resources that will make your life much easier. They will help you generate a lot of ready-made incredible images for your Instagram feed.
What to pay attention to when you’re making an Instagram post template?
1. Post format
Of course, the traditional format of posts that allows you to get likes and comments is still popular among business accounts. But don’t underestimate Instagram stories which have firmly conquered the marketing industry.
As the statistics show, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it deserves publication as a story or as a traditional post.
But when creating a template, do not forget about the size difference between the feed and the story.
You can also find ready-made templates on the Internet and customize them depending on your needs.
2. Images you use
If you decide that you don’t need photos for your Instagram feeds – it’s okay! You can use text overlay on a solid-color background and create your brand on it.
But if you prefer to use photos, then there are several options here. You can take a photo on your phone/camera or just borrow photos from your supplier and make sure they meet the criteria below.
You do not need to study photography at a professional level! It is enough to know a few basic principles of phone photography, and then great pictures for your business are guaranteed:
Use gridlines to balance your shot
Focus on one subject
Find different perspectives
Use leading lines
Look for symmetry
Keep an eye out for repetitive patterns
Avoid zooming in
Use natural light
Consider buying a mobile tripod
Clean your phone’s lens
Don’t be afraid to edit
Show what’s going on behind the scenes, the working process or team: it will always be interesting for your customers
3. Design elements
Don’t copy someone else’s visual content completely! This can undermine the credibility of your business.
You can choose your corporate identity directly in the Instagram Story editor, or you can use apps to create Instagram templates (we’ll talk about them later). But the main rule is to use this font everywhere to make it associated with your brand.
5. Branded colors
You don’t need to use every color in the rainbow. Stick to your brand colors that you use in your store. Try to focus on them as it will help you in promoting your brand in the long run.
6. Advertising posts & info posts
For all types of posts, you need to use only high quality photos! And as for advertising posts, they should also be depicted in such a way that the functionality of the product is clear.
In addition to this, your brand voice is just as important as your brand look. Instagram captions can be up to 2,200 characters long, so you can talk about anything you want. But remember that without tapping, an Instagram user will only see the first two lines of text appearing in the news feed.
The optimal Instagram caption length is 125 characters for an ad and 138–150 characters for organic posts. Use it wisely!
Best apps to create a cool Instagram post template
Of course, you can make your own unique templates using Photoshop or another image editor, but you will spend a lot of time on it. There are a large number of design editors apps that offer free pre-made templates for creating content on Instagram, so you can easily save your precious resources.
Pre-designed templates can make the job of designing Instagram Stories or Feed posts much easier by taking out all the hard work of figuring out exactly where to place your text, image, or video.
Canva is free graphic design software that you can use online or in a mobile app, and it’s a dream for anyone who works with creating image content.
Another popular app is Unfold. It lets users add different borders and text to their photos. Unfold has a great variety of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!
Storyluxe is the favorite of all business Instagram accounts. It is packed with a wide variety of dynamic Instagram story templates.
Unlike most pre-made template apps, Made is equipped with customizable page backgrounds, 40 different colors, 80+ pattern designs, and 16 custom fonts to help you create perfectly on-brand templates with just a few taps.
Using an app to create Instagram Stories & Feed posts templates is a foolproof way to create some really stand-out content on-the-go.
Making a captivating Instagram post template: conclusion
Congrats! You’re all set to create and save a well-performing Instagram post template! Now, you can focus on attracting a loyal following without tediously designing a post from scratch every day. The main thing is not to be afraid to experiment: that’s how you will definitely gain experience and find your own unique brand style!
If you need expert assistance with your Instagram feed, you can ask our team to make Engaging Social Media Posts tailored to your business. You’ll get a unique brand style based on your preferences, and you’ll be free to use it not only for Instagram, but also for Facebook and Twitter posts as well.
Is there anything special about marketing to millennials? What do you need to do if your target audience mainly consists of millennial consumers? And what do millennials mean, exactly? Go ahead and find it out!
Ah, the millennial. The person whose generation has its heads buried in smartphones and tablets while speaking in slang that is ever-evolving. But the generation of millennials is a force to be reckoned with (and taken seriously).
As of 2020, the generation’s full spending potential was estimated at $1.4 TRILLION. With that much spending power on hand, it’s clear that marketing to millennials and selling to them is a huge deal. So, in this article, we’re going to cover who the millennial is, why his spending power is so important, and what trends and tricks there are to getting him to swipe that card (or just tap to pay).
What is a millennial?
A millennial is a person born between 1980 and 2000 and part of the last generation of the 20th century. They are a young consumer group that is currently in the mid-20s to early-30s age range, meaning they’re in the prime of their spending power.
Why market to millennials?
Millennial customers are a demographic that has profoundly propelled the new age of digital growth, which in turn has changed marketing strategies and practices and the retail industry.
As noted earlier, with an estimated $1.4 trillion spent in 2020, millennials hold greater spending power now than any other generation before or after it.
With the rise of technology and ecommerce, it’s even more important to market products or services with millennials in mind. The thing is, they grew up alongside booming digital advancements and will define and change retail for the coming decade.
How are millennials changing retail patterns?
It’s all digital now (and price competitive). According to Invesp, more than 54% of millennials make their purchases online, and 45% admit they do it because they can compare products and prices. This means it’s imperative that brands have an online shop to appeal to this powerful generation of consumers. A social media presence is also a must-have in today’s world, with Awario stating that 74% of shoppers are compelled by brand social media accounts.
Millennials are also, more than any other generation, concerned about making a connection with a brand. They want to be treated right (good customer service is essential) and courted with sales, coupons, and membership exclusives.
Forbes finds that 60% of millennial shoppers stay loyal to brands that demonstrate this behavior. Beyond sales and loyalty, though, is a generation holding great value to ethic sustainability and local sourcing. If you’re a brand or company that is very eco-friendly, chances are you will resonate greatly with a millennial shopper. In fact, 75% of millennials are more receptive towards socially-responsible brands.
Best marketing channels for millennials
So we’ve made one thing clear – you’ve got to be digital to capture the modern millennial audience. But what are the best channels to use? (You probably guessed already).
An online store
Yes (obviously), you’ve got to make your merchandise available online. If you’re having trouble with the technicality of getting started with a web shop, we offer a convenient plugin solution.
Facebook, YouTube, Instagram, and Twitter
Again…no surprise – the generation that grew up with social networks stays on social media. Thanks to a plethora of interface changes, it’s easier than ever to connect to audiences with live-streaming video, image carousels, and targeted ads. With a reported whopping 90.4% of millennials on social media, there’s an astounding opportunity to get your brand in front of buyers. 77% of American millennials are active daily on Facebook, 70% on Instagram, and 66% on YouTube, and these numbers are encouraging for businesses that have a digital presence.
How to market to millennials: 10 pro tips
By now, it should be clear that millennials hold great spending power in the year and future come, and they are specific about what they want. So how do we actually get their attention?
#1 Tell a story with your brand
Millennials don’t trust traditional marketing and want to hear a relatable, inspiring story or mission that a brand holds. What drove you to start your own business? What need did you see in the market and how did you go about fulfilling it? Answering such questions is a must when marketing to millennials. Tell your story on your website and through engaging content on your social media channels.
#2 Make the engagement real
As a generation that values brand connection, millennials are more likely to favor a brand that speaks to them (literally). If you are seeing questions about items or a service you offer on Twitter or Instagram, for instance, respond! Thank customers for their opinions and feedback. Showing that you are responsive and alert will earn points.
#3 Let your customers be your word-of-mouth
Reviews and testimonials matter. In fact, 97% of millennials look at reviews before making a purchase, and 89% are trusting of what they read. Again, this is unsurprising since millennials hold high value to authenticity of a brand. If you have an online business, make sure you add a customer review section to your website – if you’re unsure where to start, we have a great add-on to make it happen.
#4 Be socially-cool
As we mentioned earlier, millennials are all online on social media, so it’s definitely a great idea to have accounts set up so you can post content to tell your brand story, beliefs, and sell your products.
Utilize interactive features such as Instagram Stories and polls on Instagram and Twitter to engage and get feedback from millennials. Launching a product? Show some of the behind-the-scenes on a Story. Is your product development stuck between 3 colors for a product? Ask your audience what they like best.
#5 Seek out influencers
In the age of social media and the need to be relatable, millennials seek out people just like themselves as sources of authority (not big-name celebrities). So don’t hire an A-list actress for a campaign — reach out to an influencer to sell a product. Let him or her tell a real, engaging story that millennials will be able to relate to.
#6 Go beyond classic paid ads
Millennials spend lots of their time online, which makes them nearly immune to traditional advertisements. If your store products are suitable for making shoutouts or launching giveaways, go for it! Partnering with influencers in your business niche, you will be able to create memorable, naturally-looking posts that don’t look like annoying direct ads – and therefore, are more likely to trigger the desired action.
#7 Utilize memes
If you regularly browse social media or follow pop culture accounts, you definitely know what a meme is. Defined as a humorous image, video, or text that is spread by social media users, memes are popular because of the relatable and funny message present. They represent a community of relatability, which is very crucial to millennials.
Memes are a powerful marketing tactic if you can fit some into your brand voice and personality. And if you are successful, memes can boost engagement since people often share them on platforms such as Twitter and Instagram, helping you gain followers along the way.
#8 Make your content visual
Whether you are preparing a Facebook post or making a draft for your in-store blog article, make sure the idea of your entry is clear immediately. As a rule, millennials tend to ‘scan’ the content they come across. So, creating a text, use shorter sentences and paragraphs, bulleted or numbered lists, and subheadings explaining the purpose of these text sections. And, with any type of content, go for high-quality infographics, GIFs, non-stock photos and other branded visuals that explain your idea quicker and better than words.
#9 Create winning user experience
What happens to a person after he or she likes your ad and decides to check your offer out? That’s right: this Internet user visits your store and expects it to be easy to use and navigate.
Given that millennials commonly use mobile devices for web surfing, your goal is to create a mobile-friendly shopping destination that doesn’t take forever to load and doesn’t make the visitors confused about their next on-site steps.
#10 Show your company culture and values
As we noted, millennials like companies that show a relatable and inspiring story. Going hand-in-hand with that is a company’s culture and its values. Are you laid back and have a relaxed work environment? Do you have ongoing sustainability efforts? Do you give back to the community and organize socially responsible events?
These are things to consider and show on social media channels to attract millennials as well as professional platforms such as LinkedIn to leverage company image and attract potential hires.
Summing it up, when marketing to millennials, keep in mind that this generation is not only tech-savvy, but educated. Besides, this audience holds the greatest spending power ever. Focus on creating an authentic brand boosted by a strong social media strategy, easy-to-use website, and great customer service.
Influencers. By now, in 2021, you’re probably familiar with what this term means. Said to be one of the highest-growing forms of promotion and advertisement, influencers are estimated to be worth $9.7 billion as an industry as of 2020. That’s a lot of money — but what’s so special about these individuals? What are Facebook influencers and how can they elevate your brand? Let’s take a look.
First off, though — why Facebook?
Instagram is noted to be one of the top platforms for influencers, thanks to interactive Stories and fun promotional campaign content. But as a company, don’t overlook the OG platform — Facebook. Although it seems to be fading in popularity, it still boasts 2.5 billion monthly users, making it the third most popular social media platform of the past year. Translation for you? Still a great platform to promote your brand on and build a community with.
So what can Facebook influencers do for you?
Like with Instagram, influencers can use Facebook to build trust for your brand and raise awareness to something you are selling by posting pictures or videos of your item and talking about it to an audience. But what is Facebook’s audience like now in 2021?
Facebook’s user base has shifted a bit in the past few years, and isn’t really a popular platform with teens as it was in its earlier days. In fact, a 2021 study found 18.8% of worldwide users were males between 25 and 34 years old, and 13.1% were female users in the same age range. Facebook’s current main user group is male in the mid-20s to mid-30s. This insight is especially helpful if you are selling items for, say, new homeowners, or new parents. You’ll be able to choose Facebook influencers more wisely based on this information.
So what features can I have Facebook influencers use to help promote my stuff?
Facebook has many features similar to its Instagram counterpart. There are video and live functions to make your brand more engaging:
Simple video function allows you to connect with audiences in a more animated way. Whether personal prerecorded videos or professionally-designed promotional videos, Facebook Video allows you to go beyond images for a more modern and dynamic media approach. Influencers can use Facebook Video to create engaging videos promoting your item or service on their page. You can also share the influencer’s video onto your business page for a double approach.
Similar to Instagram Live, Facebook Live allows you to connect with your fans in real time. This live-video tool usually garners great engagement and allows you to answer fan questions on the spot. Influencers can use Facebook Live for your brand to do a takeover or sit down with your CEO or product design team to have an engaging Q&A with followers watching.
Exclusive to Facebook, Facebook 360 works for photos and video, and allows viewers to immerse themselves in your setting as if they are really there in person. Influencers can take advantage of this for instance, when touring your company’s headquarters or on set for a promo shoot.
Cool, so know you know what are some of the standout features of Facebook. But remember — before jumping in excitement about these cool videos, creating and utilizing a content strategy is key first before anything else can take traction. Traditionally, a mix of image posts, video posts, and various live video is something a Facebook influencer can collaborate with your brand on for a strong influencer-marketing approach. Now you might wonder in greater detail — what are Facebook influencers capable of doing in particular? Let’s take a look.
The most “duh” and basic of using an influencer, is the sponsored post. You give the talent you choose a certain amount or monetary amount of product in exchange for an image (or video) advertising the item. We see here a fitness influencer promoting makeup from a market chain.
Image Source: Facebook
The old-school tactic used in the earlier days of influencers (before they were even a thing), giveaways are an oldie but goodie — why? Because they work, and people love the opportunity to win free stuff in exchange for following some social accounts or reposting some posts. And who doesn’t like free stuff? We see here how a brewery teamed up with a podcast duo for a fun merch-and-booze giveaway (note: although the giveaway is noted as for Instagram, the brand is still using the Facebook platform to promote it).
Image Source: Facebook
A key component to why influencers (and YouTubers) are even successful, is the ability to relate to an audience. And that relatability manifests itself in the form of being able to share an experience — and video is usually the greatest medium for this. With Facebook influencers, you can use Facebook Live or Facebook Video to have a talent speak of their fitness journey or wellness battle, for instance, if it relates to your brand or products. We see here, for example, Nascar driver Erik Jones sharing a Facebook Live session for a book-reading session.
Image Source: Facebook
Another powerful way to utilize Facebook influencers is to drive awareness to a cause or charity. Influencers can really motivate their audience to give money or resources to make a difference for an organization. This can help boost your brand’s public image if supporting the community is one of your branding goals. We see here an influencer who partnered with Make-A-Wish in the Philippines to raise funds and awareness for children’s diseases.
But where can you choose or find the right Facebook influencers for your brand?
Influencers are all over the place now. And many of them work on all social media platforms. You can organically search for them through Facebook and Instagram and utilize even Facebook groups. You can also utilize online databases and services such as Upfluence, Social Blade, and Post For Rent. Remember to take into account the influencer’s niche, target audience, and the influencer’s reputation too.
SUMMARY: So what are Facebook influencers? They are relatable individuals who can effectively boost your brand image and promote your products to their audience through great, new video mediums and fun giveaways and enticing posts. If your brand is targeted at people in their 30s and older, Facebook will be a great platform for you to utilize influencers on.
Are you looking for ways to get a quick sales surge for your online store? Have you ever heard about an impulse purchase? Well, today we are going to tell you how to make the most of your ecommerce business using knowledge of customer psychology only.
What’s the main aspect of any ecommerce business? Right, it’s your profit! Otherwise why have you started it?
So, are you satisfied with your online store revenues? Or do you have a good income, but you want more to make a fortune with your business? If so, there is a perfect solution for you – try to trigger impulse purchases!
What is an impulse purchase?
First of all, in order to discuss the benefits of impulse purchases, let’s take a look at the impulse buying definition.
An impulse purchase is a customers’ trend to buy something without prior planning.
So have you ever decided to purchase a tiny thing when just surfing an online store, even if you were not going to do this? This is, actually, the way an impulse purchase works.
In fact, impulse buying is the main engine of sales if speaking about online stores. But how much can you gain from impulse shopping if running an ecommerce business? Let’s figure it out!
How can impulse purchases influence your business performance?
We have found out what an impulse purchase is. So now you understand that you are able to get extra sales in your online stores if you follow this approach. But, indeed, can you earn a lot using this trick?
In fact, if you focus on impulse purchase generation when considering the product range for your online store, you’re highly likely to get a lot higher income than usual. According to a recent survey of 2,000 respondents, Americans spend $182.98 monthly on impulse buys. And that’s 18% more than what they spent before the pandemic!
Sounds impressive, doesn’t it?
Based on the above-mentioned facts, we can say for sure that impulsive shopping is a blessing to you and your ecommerce business!
However, in order to make the most of impulse buying, you need to know what impulse products are, how to organize your category pages in the right way to make your online store visitors add as many impulse products to their shopping list as possible, etc.
So, here’s our action list for how to trigger impulse sales online!
How to generate an impulse purchase in your online store: product choice
First, you should understand what kinds of products suit impulse purchases more.
However, there is no easy answer to this question because buying behaviors can differ very much. Impulse buyers tend to choose various impulse products. Seriously, people from different parts of the world have various interests, life concepts, needs, and what’s most important – different levels of income.
For example, if we are speaking about a young shopper with an average income, pretty socks are going to be a promising impulse product.
Well, $1.34 is not such a large sum for a person with median earnings to think a lot about, right? The most important thing is that a product looks very pretty, and that’s why it goes straight to the shopping cart even though it’s not essential.
If we are talking about a population group with high income, then the impulse products will be absolutely different. For example, with the rise of robot vacuum cleaners’ popularity, you can offer such a vacuum cleaner at a relatively low price. And this is going to be a great solution to encourage impulse purchasing when you deal with this audience segment.
So what does this mean? In fact, if you want to succeed in your business, you have to define your target audience carefully. Well, get a profile on your potential customer. After that, you will be able to bet on some impulse products.
However, we suppose you didn’t open this article to read typical advice on running an ecommerce business, right? That’s why we have examined the theory of impulse purchases and now we are ready to provide you with a set of recommendations on how to generate impulse sales.
Tips on increasing your online store revenues through stimulating impulse purchases
Make sure your online store makes spontaneous purchases possible
First of all, you need to create an environment that is going to encourage your customers to make an impulse purchase in your online store. It’s all about a theme for your store.
Meanwhile, if you buy a theme from AliDropship, you get free customer support, free updates, and a wide range of customization options. What’s more, pay attention that all the AliDropship themes were designed to comply with your dropshipping business.
Beyond this, when focusing on impulse purchases, it’s AliDropship Plugin that can help you much. With this dropshipping tool, you’re able to create perfect product pages that will serve as one more way to encourage your website visitors to purchase from you.
Try to focus on products with a low initial price
We have already pointed out that it’s essential for your business to define your target audience. Definitely, if your potential customers have higher income, you can use impulse products that are a bit more expensive. But still, it’s a lot easier for your business to make a fortune on low-cost impulse products!
By the way, if you think that it’s difficult to make lots of money on inexpensive items, you’re totally wrong. As a rule, different tiny things have incredibly low initial prices.
However, when you add this kind of products to your online store, in most cases you’re able to get a double or triple margin price. Some products can let you get even a 1000% margin. Great profit, isn’t it?
Consider where to place impulse products
You should understand that it’s crucial to put impulse products at the right places on your website. If you don’t pay enough attention to this, your website visitors are highly likely to miss these products.
However, if they are in sight, and the offer is quite tempting, you will have all chances to sell a huge number of these items.
Where to place impulse products in an online store?
Near the most popular and desired items
On single product pages of related products
Closer to shopping cart and checkout
Remember that impulse products have to be eye-catching on your website!
Give discounts and start promo campaigns
We recommend that you try to provide your potential customers with discounts on impulse products. As a rule, discounts are good enough at encouraging customers to purchase even expensive goods from your online store.
But in fact, this approach can help you when selling impulse products as well.
Moreover, try to make additional proposals: are you eager to buy a T-shirt? Get a discount on shorts as well!
It’s also a good idea to use FOMO (fear of missing out) to lure impulse shoppers to buy something from you. FOMO is able to tell your potential customers that the product is extremely popular among your purchasers, but the number of items is limited.
In sum, FOMO is one of the perfect tools for convincing your website visitors to make unplanned purchases from your website.
Moreover, AliDropship is glad to present to you the Urgency add-on. It includes a set of features (social proof icons, trust badges at checkout). Primarily, it aims at making your potential customers think that the products in your store are flying off the shelves.
Don’t forget to use additional dropshipping tools that are essential for increasing your customers’ engagement. For example, feel free to use the Countdown Timer Plugin. It’s going to inform your potential customers that the offer is limited in time.
As you can see, this is not challenging to start making money on impulsive buying right now. So if you follow, at least, some of these recommendations, you are extremely likely to boost your online store revenues substantially.
Enjoying the benefits of impulse purchases: final thoughts
There is no doubt that lots and lots of people make impulse purchases every day. The statistics tell us that impulse spending constitutes a significant part of all money spent on ecommerce.
So if you’re an online store owner, no matter if you use the dropshipping business model or not, pay attention to impulse purchases. This is really a must-have for you since it’s a chance for you to make a fortune on them.
However, if you want to succeed with impulse purchases in your online store, you should know how to use them in the right way. So, follow the tips from AliDropship and greatly increase your chances of success!
As you can see, providing opportunities and stimuli to make an impulse purchase is very important for ecommerce businesses. Haven’t you started your business yet? Then, today AliDropship is glad to offer you 3 newcomer-friendly OPTIONS to start your dropshipping business ASAP: Custom stores and Premium dropshipping stores! Don’t lose an opportunity to get a money-making venture right now!