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How To Run TikTok Ads: A Next-Gen Way to Promote Your Dropshipping Store

Are you on TikTok? Even if you’re not, grandpa (kidding 😁), it doesn’t mean you should miss an opportunity to advertise your store on such an insanely fast growing platform! Read on and learn how to start making money with this channel and how to not make your TikTok ads an epic fail!

What comes to your mind when you think about TikTok?

Going viral. Dancing. Lip syncing. Music. Challenges. That’s pretty it!

Sounds fun, huh? That’s what many users around the world thought, too, and now TikTok has over 1 billion users in 150+ countries. Are you going to miss a chance to show your products to such a big community? No way! Let’s find out together what your first steps in TikTok Ads should be.

Sign up for a TikTok ad account & create a campaign

If you’ve weighed all pros and cons and decided to start running TikTok ads, just go ahead to the TikTok ads page. If you don’t have an ad account, you can create one right away and fill in some info about yourself and your business.

Signing up on TikTok

After you’re logged in in your new ad account, behold the almighty dashboard from which you’re going to observe and launch all your campaigns.

TikTok ads manager

Let’s start creating ads on TikTok already! Follow these tiny steps below:

  • Click the Campaign tab at the top
  • Click the Create button
  • Choose a campaign goal

Reach, Traffic, Conversions, Video Views and App Install goals are available. Kinda self-explanatory.

Choosing advertising objective

  • Set a name for your campaign
  • Define the ad campaign budget

Decide between Daily Budget or Lifetime Budget options.

That’s what the TikTok Business Help Center says about the budget: “To ensure that your ads have sufficient budget, the minimum budget at the campaign level is $50 and the minimum budget at the ad group level is $20.” Quite pricey, huh? But definitely worth a shot!

  • Define ad placement

Let’s decide where you’d like your ads to be shown up. You can choose the placements yourself OR let the TikTok system figure out the best placements on its own. There’s a great opportunity to access TikTok’s family of apps, so, besides TikTok, you’ll be able to show your ads in the following apps: NewsRepublic (a news app powered by AI), BuzzVideo (an app for viral and trending videos), Babe (a personalized news app) and some others that may vary depending on your location.

Setting up ad placement

  • Define your audience

You’re supposed to choose the audience that will see your ad. Choose wisely!

Multiple targeting options are available: age groups (13-17, 18-24, 25-34, etc), locations, gender, languages, interest & behavior, device. And, what you probably already know, it’s a good idea to try to target the young audience of TikTok first as they’re representing the majority of users.

Statista insights on this social media users by age

Distribution of TikTok users in the United States as of June 2020, by age group

  • Set up budget settings & optimization options

You can set a schedule, time of day when the ad is shown, and the optimization goal (unless it is set by default).

  • Name the ad & upload the ad creative

Note that TikTok supports both image and video ads, but it’s highly recommended to go for videos to tune to the vibe of the platform.

What’s great is that apparently TikTok seems interested in your success, so they’re ready to help you even if you don’t know anything about video editing. So, you can just click Create and make use of 58 customizable templates to create your own video ad with some visual effects and a soundtrack. Read more about how it works here (but don’t expect magic – you still need to upload a nice product video there, it won’t appear by itself).

TikTok ad details

Don’t forget about ad specs – you need to know them if you want to start advertising at ease. Read about image ads specs here and video ads specs here.

  • Enter the ad text, link to your site (=product page), and choose a call-to-action button
  • Set up a TikTok pixel and you’re good to go!

This small piece of code is required on your website to help you optimize your campaigns and measure ad performance. After you’re all set, click Submit to launch the ad.

All the data and numbers related to your ads will be available in the dashboard. Feel free to use different filters (like creative, audience demographics, device type, and placement) to learn how your TikTok ads perform.

Come on, guys: doesn’t this whole ad creation process remind you of something? Don’t we create ads in a similar way on some other platform? 🤔😁 It’s a rhetorical question. Anyway, why reinvent the wheel…

So, we hope now you got the ad creation process. But how to make your ads stand out and convert?

Some creative tips on how not to postpone your success & rock TikTok ads from the beginning

Let’s start with advertising tips TikTok gives you right away in the TikTok Business Help Center.

#1 Mind the visuals

Use high-resolution and bright/contrasting creatives – the visual part is always important when it comes to ads!

#2 Stay buyer-oriented

Make ad creatives that would resonate with your audience and show your product in use (having people in the video/image would be great!).

An example of user-oriented TikTok ads

#3 Experiment

Test as many creatives as possible: testing will help you discover winning creatives and ads.

#4 Say no to longreads

Do your best to squeeze all purchase-inspiring info in a short ad caption that is easy & fast to read. TikTok is a high-pace platform, so you have to adapt in order to get good results.

#5 Stay in the Safe Zone

Got scared a bit? Nope, there’s nothing to be worried about – just try to keep all the important imagery in the center of the creative – it is shown as a green space on the screenshot:

Safe Zone explanation

Why? Because there are some more additional elements a TikTok ad consists of, so you need to make sure that the ad’s key message and media are clearly displayed. There are more aspects to take into account though, read more here.

Let’s move on to some additional advice from experienced TikTok advertisers.

#6 Stay vertical

Yes, square videos are accepted for advertising too, but vertical ads have proven to be more effective as they look more native. 9:16 ratio rules on this platform! You can try to re-use Instagram Stories ad creatives which also have a 9:16 ratio if you have any.

#7 Get them on the hook

If you’re not showing anything exciting/surprising/eye-catching/shocking right away, you are scrolled down! Pay attention to the beginning of your video ad – it should motivate the viewer to keep watching.

An example of catchy TikTok ads

#8 Choose trendy music

TikTok is initially a musical platform (its former name is Musical.ly – apparently, for a reason). So, sound is very important to keep the audience engaged. That’s why it looks like now you’re in extreme need to use only popular sounds/songs in your TikTok video ads – to get people’s attention and make your ad blend into usual TikToker’s videos.

Don’t forget that pop music differs by location, so some research on pop songs charts won’t hurt!

#9 Be brief

Yes, it’s possible to run ads up to 60 secs long, but there’s no need for that. Experience shows that 10-25 seconds long videos are the most powerful and effective.

An example of brief TikTok ads

#10 Keep an eye on trends

The more trendy your ad looks, the more results you get. So don’t be lazy and spend some (fun!) time hanging out on TikTok to catch on some trends – music, hashtags, challenges. Try to incorporate them into your ads.

#11 Lean on UGC

UGC means user-generated content. Looks like it’s on the rise on all advertising platforms! But no need to beg your customers to create TikTok videos for you – just make sure that your ads feel Tik-Tok native, like generated by a usual user. This will make your ads look more trustworthy and thumb-stopping.

TikTok main message

#12 Think outside the box

Yeah-yeah, we know it’s a pretty worn-out phrase – but it’s true that you shouldn’t keep on doing the same kind of ads you used to do. TikTok is a highly creative platform, so you’re supposed to do your best to surprise and entertain viewers with your ads. Get some ideas right from videos on TikTok platform and always stay on the lookout for eye-catching video concepts.

That’s it about the tips. Now it’s time to use them and promote your dropshipping store like a pro! Yes, TikTok ads might be costly, but it’s a very promising advertising direction which can help you achieve your business goals, increase brand awareness, gain some skills in advertising and boost your profits!

Read the source: https://alidropship.com/tiktok-ads-how-to/

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How To Attract Customers To Your Store With Channels Other Than Social Media

How to attract more customers to your business? A common method for promoting a dropshipping store is using various social media platforms. But, what other tools and channels can you implement into your marketing strategy as an alternative?

By now, it has become clear that online promotions are essential to attract customers to your business. Once your online store is launched, it is highly unlikely that people will find it by themselves. So, any entrepreneur that looks to start an online business needs to come up with a proper marketing strategy.

Essentially, if you don’t come up with a marketing plan, you risk ending up with a business that doesn’t bring you any income.

To make sure your business comes out on top, we have gathered a list of the most effective ways to attract customers online. However, this time we decided to exclude social networks.

We know how substantial social media is for marketing purposes, but on various occasions, they can simply be ineffective. For example, different audiences simply don’t use social media, thus you won’t be able to promote your products to your target audience. Another reason why social media can be useless for promoting your products is if you’re selling items that have advertising restrictions.

So, how do you attract customers if you can’t or don’t want to use social media for some reason?

How to attract customers with search engine optimization (SEO)

If you’re expecting online users to find you, then you need to focus your efforts on search engine optimization. When people intentionally search for specific products, they usually do so with the intent to buy them. This is why SEO is important – by optimizing your website, you increase the chances of people finding it organically.

Let’s cover the basics so that you can understand what you need to focus your efforts on.

A great SEO strategy includes the following aspects:

  • Researching related keywords to find the types of keywords customers are using in their online searches
  • Optimizing the website based on the keywords
  • Working on content marketing to attract more customers organically

Now, let’s look at each aspect in more detail.

Researching keywords

how to attract customers keywords

Keyword search is the very first step in any ecommerce SEO strategy.

To make sure you properly handle this aspect, simply follow AliDropship’s strategy of finding the best keywords for SEO: you’re welcome to check it out here!

Website optimization

how to attract customers seo optimization

Once you’ve found your keywords, you need to optimize your website based on these keywords.

First off, focus on using short URLs. Google prefers shorter URLs to longer ones.

Second, fill your product pages up with content, and keep in mind that Google prefers long content. If you don’t know what content to use to fill your pages up, here are a few examples:

  • High-quality detailed descriptions
  • How to use the product
  • Customer reviews/quotes

The aim is to provide Google with as much information as possible. By doing so, you increase the chances of your page ranking higher in search results.

Need more tips? You’re welcome to go through our Product Pages Optimization guide!

Content marketing

Content marketing is aimed at reaching your potential customers, communicating with them, and motivating them to buy your products.

Generally, content marketing comes in the form of a blog, used for publishing articles about your products. Moreover, by launching a blog you can generate more traffic to come to your website organically. That’s why we invite you to check out the benefits of blogging in ecommerce, to take a look at some great blogging strategy examples, and of course, to check out a smart strategy of repurposing your older blog content.

How to attract customers online with an email marketing campaign

An email marketing campaign is an integral part of any ecommerce business. To this day, it is still one of the best methods for increasing engagement with your customers and convincing them to purchase from you.

How to collect emails for your campaign

how to attract customers email

To properly implement an email marketing strategy, you’ll need to set up an email list. And to do so, you need to gather consumer emails or have them subscribe to your email newsletters.

So, here are several ways for you to collect emails:

Pop-ups are small windows that automatically appear on a certain page after a specific user action, page scrolling, or just after a specific time.

  • Subscribing to store news

Offer them to subscribe to your email notifications so that they get notified about new sales, discounts, etc.

These are just a few ways you can use to effectively collect your customers’ emails and contact them back. You will find more tips from our digital marketers in this article!

What to write in your emails

Now that you have a general idea of how to collect emails, you need to put them to good use. So, here are some email marketing strategies for you to consider:

  • Season, holiday, or special themed sales

The word “Sale” always brings a lot of attention to a particular store which results in attracting lots of customers. Throughout the calendar year, there are numerous occasions when you can start a sale around a specific theme. This is a clear opportunity to attract some customers and sell them what they are interested in.

how to attract customers abandoned cart

It is very common for consumers to abandon their shopping journey for whatever reason. So, don’t get discouraged if it happens to you. Instead, send notifications and remind people about what they wanted to purchase.

  • Automated email series

Create a chain of emails that will contain valuable information for your customers. It can contain insights on your niche, special product offers and deals, coupons, etc. As long as you give your email subscribers valuable content, they will keep returning to your store and can even become your loyal customers.

Want expert advice on creating a professional-looking email sequence? Our in-house Forbes contributor is here to share her automated email marketing advice!

How to attract customers to your business with influencer shoutouts

A common strategy used by various brands is promoting their products or services through influencers.

Who is an influencer? An influencer is someone who has a large following on a specific social network: we have previously talked about YouTube influencers and Instagram influencers in more detail. Influencers share insightful and useful information on their preferred niches or industries. It can be anything really, from sports to foods, to photography, to gadgets, etc.

So, what’s the strategy? Nothing too difficult really.

What you need to do is find an influencer who specializes in a topic that is relevant to your online store and contact them so they can shoutout your online store.

Essentially, by collaborating with an influencer who has a similar niche to yours, you promote your products or service to your potential customers.

How does it work?

All you have to do is come to an agreement on what you will give them in return. Of course, many influencers set a specific price for their shoutout.

However, you can also provide them with an item or a few from your store. Thus, they can promote your products, give an honest review on it, and in the end keep it. It’s that simple and everyone will be satisfied.

How to attract customers using Google Ads

Everyone is familiar with Google, right? After all, it is one of the world’s biggest companies and perhaps the most popular search engine on the Internet.

Besides all that, it can also be a great instrument for you to find and attract more potential customers. You have a few ways to attract customers on Google, through “Google Search” and through “Google Shopping”.

Google Search

how to attract customers Google search ad

Let’s start with the first one. Google search is perhaps one of the most popular Ads services out there. It displays ad texts when an internet user uses various keywords specified by the advertiser.

Compared to Google Shopping, Google Search allows you to use more keywords you wish your product to be seen for. Moreover, it allows you to use more textual content, including even a product’s description. Here are some examples to give you an idea! However, that’s where it’s limit lies: unlike Google Shopping ads, search advertisements are text only.

Google Shopping

On the other hand, there is Google Shopping and it is perfect for ecommerce store owners. All you need to use Google Shopping is a product feed, Google Merchant Center, and an ecommerce website. Google Shopping ads are usually shown at the top of the search results, which is great in terms of visibility.

However, it is a bit more complicated than Google search. Whether your product appears at the top is heavily based upon your “Product feed”. It consists of various information about the product: the brand, quantities, sizes, colors, etc.

So, to ensure your product pops up, you need to carefully optimize your Google Shopping data feed. The challenge here is to provide all the different attributes that Google wants and provide it in the format that Google wants.

The key thing to remember when using any of these ad services is that these are PPC ads. A PPC (Pay Per Click) ad is a form of advertising, where you only pay when someone clicks on your ad.

So, essentially, when setting up any of these tools for your promotional purposes, you need to optimize your ad spend budget. If you want to know what is the ideal budget to set – unfortunately, there is no clear answer.

Nevertheless, we encourage you to start with a small budget and work your way up. Even if you don’t get sales right off the bat, you will get data. And in online marketing, data is very valuable.

While your ads are running Google will learn about your audience and their preferences, and can find various connections to their buying patterns. As a result, your ads will be shown to more consumers with similar buying behavior.

When can I expect to see results from these methods?

It is quite difficult to tell, as there are a lot of factors that affect each method.

  • SEO

If we’re talking about SEO, the results vary heavily. However, experts state that it takes about 6 months to see notable results.

And the 6 to 12-month time period is when you will see the largest gains. Keep in mind that SEO is not something you set up and wait for to bring you results. It requires you to always keep track and manage it to see any lasting results.

  • Email marketing

Moving on, an email marketing campaign can take even more time to see sufficient results. Especially if you’re starting from scratch and don’t have an existing email list. You’ll need to build one so that you can launch email campaigns.

And when you focus on creating an email list, the key is patience. It can take up to 6 months to create a fully-fledged email list of customers who want to subscribe and follow you.

Just remember that email marketing campaigns are used for establishing long term relationships with your customers.

  • Influencer marketing

How soon will you see the results of collaborating with various influencers? It depends.

We know that’s not the answer anyone wants to hear, but that’s how it is. It all depends on your brand, product, budget, process, and how you execute your strategy.

If you properly execute your promotional campaign, you can see results within 3 months.

  • Google Ads

Attracting customers through Google Ads is probably one of the fastest ways to get traffic, leads, and sales.

However, it takes time to create an effective campaign and it involves lots of testing. Nevertheless, you will see the first clocks and traffic boost almost instantly.

But to see successful long-term results, it can take weeks or even months.

How much does it cost to attract customers with these methods?

  • Search Engine Optimization

Optimizing your store by yourself isn’t going to cost you much: if you don’t use any paid research tools, you can actually complete all your SEO-related tasks for free.

And even if you decide to ask for professional assistance, you can find quite affordable options from high-level experts. For example, you can get a SEO Starter Pack for $69 only, and order SEO-friendly articles for as little as $30 per a small one. And this SEO Image Optimizer, for its humble cost of $39 (one-time payment only!), will not only help you improve your site ranking, but also cut down its loading speed for a higher customers’ convenience.

  • Email marketing

How much does an email marketing campaign cost? It all depends on your business type, of course. Essentially, it all depends on you and how much you are willing to invest in your campaigns.

For example, an individually made automated email sequence will cost you from $89 to $199 depending on the number of messages in the series. And integrating an email subscription form into your website will only cost you $59.

  • Influencer marketing

It is important to mention that the pricing may change depending on the platform and the number of subscribers.

So, according to recent reports, here is the average cost depending on the platform and the number of followers:

  • Facebook influencer pricing: $25 per 1,000 followers
  • Instagram Influencer pricing: $10 per 1,000 followers
  • Snapchat Influencer pricing: $10 per 1,000 followers
  • YouTube Influencer pricing: $20 per 1,000 followers

Keep in mind, however, that influencer pricing varies depending on the person, as some people can set their own prices.

  • Google Ads

Similar to other methods, there is no clear answer, as there are many factors that influence the total cost. The industry, products, and services, competitors all influence the advertising costs on Google Ads.

The average cost-per-click on Google Ads is $1 to $2.

However, it is worth mentioning that on average mid-sized businesses spend $9,000 to $10,000 on advertising per month.

Here is the average CPC based on a specific industry.

As we’ve previously mentioned, there are a lot of variables that influence the costs of running a PPC campaign. But almost any kind of business can make Google Ads work. It all depends on what you are aiming to achieve and how much you are willing to spend.

When is the best time to implement these methods to attract customers?

This is a very common question among many business owners and the answer for every method differs.

Let’s start with SEO. With this method, the sooner you implement it the sooner you will see the results. Like we mentioned before, it takes some time to see any sufficient results, so be sure to implement this strategy during the website development stage.

On the other hand, influencer marketing, and Google Ads should be implemented when the store is fully functional and you are ready to sell your products.

However, if we take email marketing, you can’t exactly set up a campaign without the proper resources. It takes time to acquire and create an email list of active customers. In this regard, when you manage to complete your email list, should you start an email marketing campaign.

Final takeaways on how to attract customers to your dropshipping business

It is evident that there are many ways to promote your dropshipping business and attract customers online. All of them are effective in their own way, but it will take some time to see any lasting results. Of course, a lot depends on how you approach and adapt these methods to your business.

So, how to attract customers? Besides the ever so popular social media platforms, you can turn to search engine optimization, set up an email marketing campaign, collaborate with influencers that are close to your niche, or set up a PPC campaign with Google. Remember, most of these methods require some time to kick in and get going, but the end results can be very rewarding.

There are many ways to attract customers online, but surely you want them to come to a website that’s professionally made and designed? Well, you can get one with AliDropship! You will receive a fully optimized online store that will create a lasting impression on your customers and generate sales.

Read the source: https://alidropship.com/how-to-attract-customers/

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Emotional Marketing: How To Make Your Customers Buy On Impulse

What’s emotional marketing? We use this term to describe marketing and advertising activities that generally use emotion to make a business’ audience notice, remember, share, and buy their products. Emotional marketing efforts are usually focused on one main emotion, like happiness or sadness, to trigger a consumer response.

In today’s fast-changing world, understanding consumer behavior is more than a necessity. Every decision your buyer makes consists of several conscious and subconscious emotional triggers. We get used to thinking of ourselves as rational and logical people. The truth is, we are slaves to emotion. As psychologists put it, people think second and feel first.

Knowledge of emotional marketing basics will let you take your sales to the next level. Moreover, understanding how to use the power of emotions will help you make unique content and stand out from your competitors.

So, if you are eager to learn more about using emotional marketing to promote your dropshipping store on Facebook, this is the article for you! Let’s figure it all out!

Why is emotional marketing so effective?

When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome.

You’ve formed an emotional bond, however brief and fleeting, that makes them open to ideas and suggestions. It creates a certain level of trust that’s virtually impossible to achieve in any other way.

Here are the main advantages your business gets from emotional marketing:

  • You become more memorable

When you make an emotional impact on your audience, your brand and your content sticks in their hearts and minds.

  • Your content becomes more shareable

People love to share stories or things, especially if they trigger some emotional response from them, whether a good or a bad one. It’s just human nature.

  • It influences purchasing decisions

In a dedicated study, 31% of emotionally charged ads and only 16% of rationally motivated ads turned out to be successful. Clearly, an emotional response to an ad can influence the viewers’ intent to make a purchase.

  • It helps building customer loyalty and attracting brand advocates

Another study shows that customers who have an emotional relationship with a brand have a 306% higher lifetime value. Besides, 71% of them are likely to recommend the company, which is significantly higher than the average 45%. Therefore, when customers connect to you emotionally, they’ll reward you with their loyalty and advocacy.

Emotions and their effects on customers

Let’s look at the ways to use the core emotions to influence consumers’ decisions!

Joy

Joy is a positive emotion. When triggered, it stimulates people to take positive action such as sharing, for example.

Ads and promo campaigns often focus on joy and happiness to improve customer relationships. Thanks to them, you create a much deeper connection with your audience. Videos or photos of cute babies or animals have a great tendency to go viral because they elicit a positive response.

Happiness makes us share … and sharing leads to increased brand awareness. If bad news sells, then good news travels fast. Studies show that good news and positive content spreads faster on social media than any other type of content. This phenomenon isn’t unlike the “social smile” in infancy when babies reciprocate a smile. When someone is happy, we tend to mirror that emotion, which leads us to share any content that made us smile in the first place.

Sadness

Many brands try to create an emotional connection with their customers based on sadness.

Sadness is a very strong emotion. A 2011 study showed that feeling sad (followed with feeling better!) can be motivating and action-inspiring. People with an altruistic impulse caused by sadness are often very generous.

Sadness brings people together for support and empathy, so statistics show that sad content often gets more clicks than positively charged content. You should not always use sadness as a promotion driver for your store, but still, this tactic can occasionally be used to attract more potential customers.

Fear

Fear is a primal emotion that marketers use to inspire a change. Appeals to fear are impactful, but they need to be used carefully. If these messages are too intense or harshly presented, they can backfire and cause a negative response sometimes. One reason for this is that people tend to avoid unpleasant or upsetting imagery.

Still, fear is motivating because we are biologically programmed to run from scary situations. Our bodies and minds compel us to act when we face fear-inducing things.

In marketing, you can illustrate a vivid threat and then offer viewers the way to escape it.

Anger

Anger is a contradictory emotion. Many companies are afraid to use this emotion in their advertising campaigns. This is not always reasonable, though: in the right circumstances, anger can have a powerful effect. Anger makes people act, and all this is due to the fact that such a bright emotion makes people stand up for justice or fight with a problem that bothers them. People do not like unpleasant emotions, so they will do everything to avoid them.

How to become a master of emotional marketing?

Every marketing strategy has its own rules and subtleties. Emotional marketing is no exception. It is based on the power of five. Read the following tips and use emotions in ads correctly to avoid hurting your customers’ feelings.

The power of understanding

It’s about an emotional connection. To touch the hearts of your potential customers, it is important to know them on an emotional level. Do they worry about something? What are they afraid of? How can you make them feel happy? You can get these insights from your previous advertising campaigns. If you don’t have such data, you should think about advertising strategies that will help you understand your audience better.

The power of story

Once you know your audience, you can use these informational details to create a story that resonates with your customers. The story should contain 5 main elements: character, setting, plot, conflict, and theme.

Stories that teach or encourage, inspire empathy, or evoke vivid positive emotions are the key to great engagement. People like to be involved in something, especially if it brings them pleasant impressions. A good emotional connection with your customers will lead to an increase in your sales.

The power of color

Don’t underestimate the power of color and design. As you know, color can have an emotional impact on people. Green and blue have a calming effect, purple, in turn, is associated with wealth and refinement, and red is quite contradictory as it can both show strength and passion, and at the same time, be scary. You can use this information to increase the impact of advertising on your potential customers.

The power of sincerity

Be careful when using emotional marketing. When connecting with your audience, keep in mind that it should be based on the true values of your brand. Otherwise, pretending can play a cruel joke on you. The audience feels when it is being cheated. Build your brand only on sincerity and honesty.

The power of feelings

Emotional marketing may seem complicated, but it’s not. We are all human beings and we all feel emotions. The main thing is to test your audience and understand what emotions you can use when creating content to get the greatest benefit. Don’t be afraid to use different types of emotions, so you can accurately analyze your audience and create content that will touch your potential customers on an emotional level.

Summing up emotional marketing

Using the principles of emotional marketing for your ads and content will directly affect the purchasing process of potential customers. It is often said that people buy emotionally and then justify their purchases logically. Now you know how to use it effectively in your dropshipping business promotion.

It doesn’t matter what emotion you choose: happiness, fear, anger, or sadness – the general message should resonate with the target audience of your dropshipping store. Each of the emotions outlined above will make a noticeable difference to your conversions. Don’t forget to provide enough information about your products. It can increase the chance of purchase enormously.

It’s essential to keep honesty and integrity as a priority. You should be ethical using emotional marketing instruments and care about your customers’ comfort.

Are you using emotional marketing techniques to promote your dropshipping store? You are kindly welcome to share your experience in the comments below!

Read the source: https://alidropship.com/emotional-marketing/

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A Monumental Guide On AliExpress Dropshipping Business

Meet the all-inclusive guide covering the majority of AliExpress dropshipping business aspects!

The guide is written for non-specialists: even if you have no dropshipping background and don’t know how to run an online store, you will find your answers here.

We will start with explaining basic terms, and then, we will proceed with detailed step-by-step explanations of launching, setting up, and managing your own profitable dropshipping business.

Let the fun begin!

What Can Dropshipping Business Do For You?

“Don’t be afraid to give up the good to go for the great.”
John D. Rockefeller

What is dropshipping and how is it changing the world?

Dropshipping is a powerful business model that does much more than a simple change to a single individual’s life.

Dropshipping literally transforms the modern world and modifies the environment we’re all living in.

This is why we put John Rockefeller’s quote at the beginning of this chapter. More and more people these days are quitting their stable yet unrewarding 9-to-5 jobs in the search of a new, better life of self-employed entrepreneurs.

And, thanks to the dropshipping business model, their dreams come true. Thousands of people quit their regular jobs, wave goodbye to the ordinary life, and embark on their independent business journeys. Maybe, it’s the time for you to start writing your own dropshipping success story?

Dropshipping gives you an easy business start

A scheme showing how the dropshipping business model works

The simple and easy-to-follow mechanics of dropshipping business means that anybody can launch a profitable venture at any given time.

Look how smoothly it all works:

  • You choose a general direction (it is commonly called a niche) for your future business
  • Based on this niche, you build or order your own AliExpress dropshipping website
  • On AliExpress, you browse sellers’ offers and pick the suitable items for this niche
  • You add the images and descriptions of these items on your website, and set a higher price for every product
  • When a client orders something from your website, you buy the necessary item from the original AliExpress seller, pay this seller the initial product price, and write your buyer’s address in the order form
  • The seller arranges the product delivery, and you receive your profit (the difference between the product’s price in your store and the initial price of the same product).

As you can see, if you start dropshipping with AliExpress, you don’t need to make any extra efforts, such as:

  • Manufacture products, rent production facilities and spend your time on manual labor
  • Buy items upfront and bear the risks of investing your finances in undemanded items
  • Rent storage facilities and employ workers to manage them.

When you’re following this business model, the actual job of producing, storing and delivering items is the supplier’s responsibility. You, as a dropshipping store owner, only act in the online sphere, and it certainly gives you a number of considerable benefits.

7 benefits of dropshipping business

Freedom as one of the main benefits of the dropshipping business model

It’s easy to notice that dropshipping has lots of huge advantages over all the other types of online business. The most significant of them are:

1. Zero risks

Since you have no need to buy products upfront, or to run physical stores and stocks, or to employ workers to produce items and manage facilities, there is no risk of having any financial losses.

You simply don’t invest money in any of these areas, and if you spend nothing, you risk nothing.

2. Low starting costs

Many types of online business require you to spend lots of money on the pre-launch stage.

With AliExpress dropshipping business, it’s not the case: you can surely order any development services to assemble your store easily, or buy additional automated solutions for an effortless store management, or run paid promotions if you like – but it doesn’t mean you must.

3. Immediate access to money

Other types of online business that don’t require you to manufacture your own products, such as joining some affiliate program, or monetizing your blog or website through paid ads, are not fully safe and reliable. The possibility of getting banned for some reason is quite high, plus, it’s not always easy to actually receive the earned commission. Normally, you get the cash 45-60 days after completing the qualifying transaction, which is not convenient at all.

With dropshipping, there is no risk of losing your money somewhere during the transaction processing. You get the profit immediately after receiving the order payment from your customer.

4. No background required

Many people consider dropshipping as the best solution for beginners in comparison to all the other types of eCommerce business. Even the lack of any relevant background and/or technical skills is not an obstacle: everyone can do it.

The story of Alex is quite an illustrative example: the guy started his own AliExpress dropshipping business simply out of curiosity, and, even though he had no specific trading education at all, he managed to make $6,000 in just 4 months.

5. Convenience and flexibility

Much like any other type of online activity, dropshipping business can be run from any destination on the globe.

Neither your occupation nor your place of living can limit you: Thai students, Canadian housewives, Chezh 9-to-5 workers, Brazilian retired citizens – anyone can start an AliExpress dropshipping business at any point of their life.

Obviously, there are some managerial tasks that need to be performed on a daily basis, but none of them takes much time if you have helpful automated solutions at your disposal.

6. Personal engagement

If you are a fan of space exploration, for example, you can launch an eCommerce store that sells various space-themed items. There are no limits to the opportunities that lie before you: AliExpress offers you hundreds of thousands items that are suitable for dropshipping, and you can pick any of them to create a wonderful store offer. Isn’t it wonderful to turn your hobby into a money-making enterprise and profit from something that it is your true passion?

By the way, it’s exactly what our friend Mousslim did: he started an AliExpress dropshipping business based on his lifelong passion, and it turned out to be an actually winning strategy. The more you know and love about your business field, the easier it is for you to run your store in a pleasant yet professional way.

7. Incredible prospects

When you are passionate about regular upgrades and improvements in your store, your thoughtful innovations result in the profit growth. The more effort you put into the store promotion, design, and product offer, the better financial results you achieve. The next paragraph explains this idea in detail!

Dropshipping is the business model with an unlimited growth potential

An expensive sport car that demonstrates that dropshipping has unlimited growth potential

So, dropshipping business model lets you build your own enterprise with the lowest costs possible since you don’t need to invest in manufacturing, storage, shipments and other product-related issues.

At the same time, thanks to the global nature of the Internet, your business is not limited by any geographic boundaries. You can launch a store while residing in any country on the globe, you can effortlessly reach your potential customers even if they live far far away from you, and with the supplier’s help, you can arrange the delivery of your store products to any possible destination.

What does it mean?

With minimal efforts and expenses, you achieve maximum business efficiency and can thoughtfully invest the money you receive from your first deals into your further growth and development.

A brilliant example of such a smart venture is Zappos, one of the largest USA-based online stores specialising in selling shoes, apparel and accessories. The business was initially organised under the principle of the dropshipping model, and after a highly promising start, the company founder managed to turn it into a huge eCommerce empire that has gained global recognition. The success was so thrilling that in 2009, Amazon bought Zappos – the value of this transaction exceeded $1.2 billion. Not bad for a former tiny dropshipping store, right?

By the way, Amazon itself has started as a dropshipping store (kind of). If you check the platform’s history, you’ll find out that during the early days of its running, the website was basically processing queries for books, and redirecting them to the relevant wholesalers and publishers. This method of organising the business was a real catch, and the results of this smart management are impressive: Jeff Bezos, Amazon’s founder, has become the first person ever to gain more than $100 billion.

To put it simply, for a dropshipping store owner, the sky is the limit!

And if these stories seem like something ‘far from reality’ for you, here is our own story: everything our company managed to achieve is due to the simplicity and profitability of the dropshipping business model.

Read the source: https://alidropship.com/aliexpress-dropshipping-business-monumental-guide/

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Promoting Your Facebook Page: What Can Go Wrong? [8 Oh No’s And How To Fix Them]

What should you consider when you’re promoting the Facebook business page? Below, you’ll find the most common mistakes that can become a real obstacle for getting a trustworthy Facebook page full of subscribers who are happy to buy from you.

Is it okay to start running ads if you don’t have enough subscribers on Facebook?

This one of the most frequent questions I receive from new dropshipping store owners curious about promoting their Facebook Page and advertising in general. You’re probably interested in the answer, too? It’s elementary, actually: it won’t hurt to have some subscribers first, indeed! How?

I’m sure that you’ve already tried doing something to promote your FB page, and published some posts at least. But to create a nice, loyal, and engaged audience of subscribers centered around your store on Facebook, you need to do something more than just running ads and publishing posts from time to time.

And what are the things you SHOULDN’T do if you want to promote your business on Facebook successfully? Read on and take note of the most serious mistakes you can make while boosting your followers’ audience!

Rules of promoting a Facebook page: 8 things you should avoid at all costs

Go through this list carefully and make sure you’re NOT doing any of this while promoting your Facebook page!

#1 Playing it safe

You probably already know the types of posts you are good at, the ones your audience likes the most, and the ones you basically can count on.

Maybe, these are product posts where you tell why this or that product is great and how it can solve your customer’s problem. Or maybe, these are general posts showcasing your dropshipping store assortment. Perhaps, these are the easy-to-digest entries automatically generated for you by Social Rabbit

In any case, it’s time to get out of your comfort zone if you want to boost your followers’ count and engagement rate! Don’t stick to one type of posts — experiment with the content! The abundance of post formats will definitely get the viewers’ attention, keep your audience pleasantly surprised, and make them look forward to your further posts.

Here are some of the new post types you should try:

  • Infographics
  • Product video reviews you film with the products by yourself
  • Unboxing videos where you open the package and review its contents
  • Helpful informative posts related to your store’s niche
  • Gifs
  • Polls
  • Videos
  • Promo codes and flash sales
  • Questions that you ask your audience to answer in the comments
  • Quizzes
  • Social proof pieces

See more ideas for your posts in this article – there’s literally an idea for every day of the year (365 in total)!

#2 Keeping your brand voice inconsistent

A meme illustrating inconsistency, which is a common issue of promoting a Facebook page

Every online store should have its distinctive branding and concept. So, go for it with your every post, transmit your idea to the community, and make sure that your branding message is consistent.

What do we mean by this? Let’s look at the examples!

  • If you choose to go only for greenish colors in your feed, don’t make posts in bright red. Getting used to your posts in a certain color, your audience starts associating it with your brand. That is great for increasing brand awareness and making your brand recognizable.
  • If you have a dropshipping store dedicated to eco-friendly products, don’t sell plastic straws (which actually pollute the planet A LOT). Some go-green-activists will definitely make some comments on that in the comments sections, and that won’t be a very pleasant experience for you and your brand.
  • “Indulge in luxury hi-tech experience with this glamorous top-notch phone” and “Guuurl, this phone is dope” – make sure the tone of your messages doesn’t differ THAT much! Work on developing a certain brand voice depending on who your target audience is.

Many online businesses underestimate the importance of their Facebook Page appearance & contents. This is unacceptable: it’s a part of their company which should reflect the same personality as the business itself.

#3 Running no ads. Literally no ads!

“I don’t have any traffic on my site and no followers on social media, I don’t know what to do.” You see, life is not all cakes and ale! If you don’t do paid ads, there’s a very small chance people will willingly come to your site/pages on social media (unless you’re some hard-working SMM expert making genius posts and content).

So my advice is to go and run some ads. Talking about promoting a Facebook page in particular, Page Likes ad objective can come in really handy. It will help you promote your dropshipping store’s Facebook page and inspire people to follow it.

You can read instructions by Facebook on how to launch such ad campaigns here.

#4 Acting unapproachable

A meme illustrating being ghosted in a conversation, which is a common mistake of promoting a Facebook page

Nowadays people usually chat with businesses on the platforms where they used to spend most of the time. If they love browsing Facebook, it’ll be very convenient for them to contact you there. So get ready for it!

Answer your prospective customers’ messages, chat with them in the comments, let them know that you’re ready to help and don’t make them wait for your reply for weeks! They should see there’s a real person behind your business.

Besides being a party that keeps communication going, you can also be the one who starts it. Don’t forget about publishing interactive content on your Facebook page – live(ly) conversation with your audience will help to grow their attention and loyalty to your brand.

According to our experience, people really like it when they’re asked to express their opinion on things, answer some questions or tell about things they love. So keep it in mind when creating your posts.

#5 Having the ‘buy-buy-buy’ attitude

I’ve seen many Facebook pages of dropshipping stores, and do you know what ruins the first impression for me most of the time? The fact that there are only sale-oriented posts telling about the products.

But what’s so bad about it? Shouldn’t you publish selling posts dedicated to the products you sell?

Well, let’s look at it from this angle: do you usually read store catalogs attentively – I mean, the ones that showcase the store products and nothing more? As a rule, you just look through the store assortment casually and put the catalog away (most of the time – without buying anything from it!). See what I mean?

People can easily browse through your product assortment on your site. The reason they come to your Facebook page is to see something more than that. So keep in mind that you should have some entertaining/informative/interactive content on your page – otherwise it will look like your brand cares only about getting purchases & money, not about customers.

#6. Dumping automation & external tools

A meme illustrating the importance of using automated solutions for Facebook pages promotion

What can be better than a machine when it comes to, let’s say, publishing giveaway results at 7 PM sharp? You can get stuck in traffic and not be able to make it on time, but an automated tool won’t let you down!

Yes, you can do lots of stuff yourself, but wouldn’t it make your life easier if you delegate all the scrupulous work to some AI and automation tools? With them, you can enjoy more free time — and invest it into promotional ideas generation and your marketing strategy development!

Here are the automated solutions we can recommend:

  • Facebook Business add-on – generate product feed and add products to your Facebook shop in a snap!
  • Social Rabbit – let this tool generate posts with the pics from your product gallery on autopilot, create posts about your products (with links!) and publish scheduled posts from the Planner.
  • Sellika – don’t worry about SEO-friendly product descriptions as this AI software will create them for you!

#7. Posting irregularly

A brand looks professional and trustworthy if it publishes posts regularly. It’s that simple.

People tend to buy from brands they trust. So the more often they see your posts in their feed, the more they get used to you, and the more eager they become to buy from your store.

To keep your posting consistent, think about content in advance. No-no, don’t even think that you’ll be able to routinely generate quality posts every day! We believe in you, but inspiration tends to burn out.

Instead, it’s best to prepare posts in advance and schedule them – e.g. in Social Rabbit Planner or with Facebook’s post scheduling function.

#8. Setting unachievable goals

A meme illustrating work-life balance issues that business owners can face

Don’t work too hard and don’t become obsessed with making everything perfect. Probably, it’s our worst advice 🙂 But it’ll definitely help you to breathe freely.

Judging by the recent trends, a casual attitude is warmly welcomed by the audience. So there’s no reason to work on an image of a post for hours trying to make it even better. Keep in mind that a simply nice picture will do, and you still have to give time to other aspects of promotion on social media.

Promoting a Facebook page: 3 tips to start following today

So, what about ‘proper’ advice? 🙂 Let’s go through the things that should definitely become a part of your Facebook page promotion strategy!

Tip #1. Keep an eye on your page analytics

You will benefit from it so much, especially when your ads are running! To run your campaigns successfully, you should target your ads at the right audience. So, to learn their age, gender and location, go to: your store Facebook Page > Insights > People.

In the Insights section, you’ll also see the Page Summary (some charts showing the dynamic of the number of actions people take on your FB page, Page Views, Page Likes, etc), Post Reach metric, performance of your posts, and more.

Tip #2. Fill out your page profile

It sounds obvious, but many businesses underestimate the importance of a user-friendly & informative profile.

The details you definitely should add to your dropshipping store’s Facebook profile are:

  • Your website URL address
  • Description that tells about your business, its mission, statement, and goals
  • Facebook Cover – it won’t hurt to make it animated!
  • Profile picture
  • Offers – add some nice discount for your followers
  • Call-to-action button that encourages the followers, for example, to visit your site

Tip #3. Try to get customers’ reviews & appear in search results

People are gradually getting accustomed to using Facebook as a search engine. So, to make your dropshipping store appear in the search results, try to think about the search terms people will choose to find your business and add those keywords to your product description.

In order to be found and noticed, do your best to collect as many positive reviews as possible. Users usually look for the most recommended brands!

Well, that’s it, and it’s time for you to take action! Make your store Facebook page a real beauty, and you’ll see how people appreciate such a professional approach. Promoting business on Facebook is not easy, but it’s definitely exciting, rewarding, and sometimes even fun! See it for yourself 😉

Read the source: https://alidropship.com/promoting-facebook-page/

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12 Biggest Digital Advertising Trends You Shouldn’t Miss In 2021

New Year is the beginning of new everything, it’s a high time to learn and try something new, especially if we’re talking about online business. This is why we’ve analyzed the most common digital advertising trends that will define your promotional strategy in 2021! 

Digital advertising trends every business owner will follow in 2021

To be a successful entrepreneur, it’s very important to be aware of the current digital advertising trends. And if you’re intended to remain competitive in ecommerce, you need to adapt to its rapidly evolving landscape.

So, fasten your seatbelts and get ready to begin your journey into the most promising digital marketing strategies to explore this year.

#1 Omni-channel marketing

Omni-channel marketing provides seamless shopping experience across several channels.

For example, if you’re the owner of a brick-and-mortar store that goes with a website, you’d probably like your customers to have an easy shopping experience:

  • See your product on TV or social media
  • Find out that your store exists and get curious to check it out
  • Either go to the website or visit the actual store
  • Make a purchase!

In other words, you need to promote your business through all possible channels in order to establish contact points between your brand and a prospective buyer. And here’s an interesting thing for you to consider! Omni-channel marketing lets you figure out which channel or chain of channels turns out to be the most effective in your brand promotion, and boost its efficiency.

#2 Landing pages

The popularity of post-click landing pages has grown noticeably in the last few years, and this digital advertising trend is not going to change anytime soon.

Homepage and landing page difference

A landing page is a super powerful tool, with one of its greatest features being incredible conversions. In fact, it’s reported that landing pages have an average conversion rate of 9.7%! Converting more website visitors into paying customers, you get better sales, grow your audience quicker, and generate a higher ROI.

Recent research shows that companies with over 40 post-click landing pages generate 12 times more leads!

Landing pages focus visitors’ attention on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

As the purpose of a landing page is to sell a product, there are lots of different features aimed at achieving this goal:

  • “Buy Now” buttons
  • Lists of benefits
  • A catchy picture gallery
  • Social proof sections
  • Effective exit-intent pop-ups to convert your bouncing traffic
  • And many others

You can see the difference between homepage and landing page on the picture below:

With our designated Landing pages add-on, you can:

  • Create as many landing pages as you need: no tech or marketing background will be necessary
  • Promote your products with an dramatically higher efficiency and create special offers
  • Supercharge your marketing efforts
  • Slash customer acquisition cost
  • Test new business or product ideas
  • Get valuable insights into your niche market
  • Drive more traffic to your website
  • Rank higher in search results
  • Tailor content to different client segments
  • Social proof that can inspire customers to trust you more

Surprised? Follow our 20 tips on making landing pages that convert like crazy, and you’ll see the difference yourself!

#3 Remarketing ads

According to the experts from Search Engine Journal and their recent State of Digital Marketing report, 91% of search experts use remarketing ads.

What exactly makes this technique so powerful – and helps large-scale brands achieve an impressive ROI?

Remarketing allows targeting your ads at the people who have viewed a particular product or certain web pages. Naturally, this leads to a highly relevant and personalized user experience. As 96% of first-time website visitors aren’t ready to buy immediately, remarketing ads become an effective way to draw them back into your conversion funnel.

If you’re interested in remarketing ads, use these detailed insights, and let our great Facebook Business add-on help you out!

#4 Minimalistic design

Minimalistic design conquers all the aspects of today’s life, from interior design to popular brands’ ads. If you look at world-know brands and their ads, you’ll see simple but catchy ad design featuring the product without garish cheap-looking elements. Researchers claim that customers consider minimalistic design to be more credible as it is usually the feature of respectable brands.

Just take a look at these minimalistic ads from top-tire brands, and you’ll see it yourself:

[slider_1]

#5 Conversational marketing

The reality of modern marketing is clear: 82% of consumers want an immediate response to their questions. In other words, people want to see that brands are reacting. In this case, we’re talking about conversational marketing which provides a real-time connection between marketers and customers.

This form of marketing is available across multiple channels and enhances the user experience. Today’s buyers expect to find what they’re looking for NOW, not LATER.

To put it differently, if you want your customers to feel connected to your brand, and even more, if you want them to be your loyal customers, you must monitor your social media channels every day, keep up the conversations with buyers and answer their questions. As a result, these conversational marketing efforts will foster higher engagement and greater loyalty.

#6 Video marketing

Video marketing, one of the biggest digital advertising trends of today, will remain crucial for the next 5-10 years at the very least. Just have a look at these numbers:

  • 70% of consumers have shared a brand’s video at least once
  • 80% of businesses say that video has directly resulted in their sales growth
  • For 91% of marketers, using videos results in a satisfying ROI
  • Video ads are the #1 way for internet users to discover a brand they will actually be purchasing from

There’s no wonder video ads are the most popular way for customers to learn about the product. Videos allow people to view the product from all angles.

Product videos as one of the biggest digital advertising trends of 2021

However, it is worth noting that short videos are far better than the long ones. Long videos won’t hold viewers’ attention because of unnecessary information.

An interesting fact: if your website contains video, Google will push pages that include videos higher in the rankings, because people find video content more compelling. Plus, today people prefer to use their mobile devices rather than desktop computers, and here video ads are winning again: other types of ads are simply too difficult to read on small mobile screens.

P.S. Don’t forget to check out our awesome Facebook & Instagram Video Ads service. Catchy advertising video with your product, target audience, advertising texts, and step-by-step guide – everything to grow your business with video ads that convert now.

#7 Influencer marketing

Influencers are well-known celebrities or Instagram or YouTube personalities who have lots of followers and who can spread the word about your product or business through social media channels.

Don’t underestimate influencers’ role in marketing because:

Of course, when you’re in the beginning of your dropshipping journey, you simply can’t afford inviting a Hollywood star or an influencer with millions of followers. However it’s not the reason to refuse influencer marketing – you can choose a local influencer for example, who can advertise your brand in exchange for one of your products. Here’s how micro influencers can help you out!

#8 Interactive content

Another one of the fastest growing digital advertising trends is interactive content.

In 2021, marketers are going to switch from traditional text-based ads to dynamic, engaging content that allows audiences to feel like a part of the brand.

The most popular forms of interactive content include:

Right now, 91% of buyers are looking for more engaging content. People like it not only because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

#9 Instagram carousel posts

Instagram carousel posts are one of the most engaging formats on social media today. On average, Instagram carousel posts get 1.4x more reach and 3.1x more engagement than regular posts.

Why choose an Instagram carousel as a format for your posts? The thing is, it provides the “magazine treatment”: you can make double-slide spreads, close-ups, and shots from different angles (which is especially important if you dropship clothes or accessories). You can share up to 10 images or videos as a single post in your feed. For Instagram users, it’s hard to resist the temptation to swipe left, especially when there’s a captivating cover slide.

An example of an Instagram carousel post

How to make an Instagram carousel post?

  1. Add the necessary photos to your photo library
  2. Open the Instagram app and click on the + icon in the navigation bar
  3. Tap on the ‘Select Multiple’ icon located in the bottom right of the image preview window
  4. Select up to 10 photos or videos in the desired order
  5. Tap ‘Next’
  6. Add your caption, geo-tag, account tags, and product tags
  7. Tap ‘Share’

Before publishing, make sure that all the images/videos are in the correct order. After you share the post, you won’t be able to reorder or delete single slides.

You can learn about carousel ads on Facebook & Instagram here.

#10 User-generated content (UGC)

People tend to trust other customers far more than they trust companies. Analysts say, for 90% of shoppers, UGC influences their decision to make a purchase more than any other type of advertising. 97% of the surveyed 18-29 years olds even say that it had an “extreme influence.”

User-generated content (UGC) is a powerful resource, especially if you want to tap into the Millennial and Gen Z markets. You can encourage your customers to share their reviews with photos and videos by giving them a special offer, such as a discount, or even involve them as your brand ambassadors.

#11 Artificial intelligence

Artificial intelligence (AI) is sure to be at the heart of global business and industry in the future as it holds a tremendous economic value.

If you want to use artificial intelligence for the benefit of your dropshipping business, try Sellika!

The interface of Sellika, a product description generator

Sellika makes and edits product descriptions with the power of AI. Computer vision algorithms recognize and describe objects, and machine learning mechanisms allow creating smart expressive texts. With this tool, you can save up to 330 working hours per month!

#12 Marketing automation

Today, plenty of businesses use marketing automation technology, claiming it’s instrumental to the overall success of their marketing strategy.

To start following this trend before it’s not too late, you can try the Social Rabbit plugin. It fully automates your social media posting, but makes it look like you’ve spent hours on content creation. And with Facebook Business, you can forget the excruciating process of collecting and adding products to the FB Catalog by yourself — in just a few clicks, all the items will be ready for promotion!

Don’t forget about email marketing automation, too! Being set up once, the email sequences will be sent without any additional effort from your part. Essentially, it “automates” your email marketing for you. Here’s our digital marketers’ ‘insider’ advice on automated email marketing!

So, that’s it – now you have the list of the 12 most important digital advertising trends you can’t miss in 2021. For every dropshipping business owner, it’s crucial to keep looking ahead and aim to grasp the latest technologies, strategies, and tools. This is how you gain an edge over your competitors and attract more customers, therefore, achieving a high profit. We’re wishing you the best of luck with your online ads – and are always happy to help you make them even more efficient!

Read the source: https://alidropship.com/digital-advertising-trends/

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Emoji Marketing: How To Use It To Boost Engagement

Have you ever texted a friend using this emoji “😀”? Well, it’s not a surprise! Nowadays, emojis are widely used in digital media. They humanize interactions and add color to them. That’s why many brands have integrated them into their marketing campaigns. So, emojis are absolutely important for marketers who need to attract people’s attention in a fresh and trendy way. As a dropshipping store owner, you understand that engaging on social media is a great way to get more customers, maintain good communication with them, and build lasting relationships. You can also use emoji marketing to stand out from your competitors. All of that can bring you more profit in the future.

But when and how can you use emoji marketing to promote your dropshipping store? Let’s find out together!

Emoji marketing statistics

Before we move ahead, let’s look at some statistics.

According to HubSpot:

  • Adding emojis to a tweet increases engagement by 25.4%
  • Using emojis in Facebook posts boosts the number of likes by 57% and increases the number shares and comments by 33%

According to EmojiPedia:

  • 5 billion emojis are sent every day on Facebook Messenger
  • The top 10 most popular emojis are:

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes

🤣 Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏 Folded Hands

💕 Two Hearts

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

The Emojics blog reports the following:

  • Smartphone users worldwide send 6 billion emojis every day
  • Emojis increase Instagram engagement rate by 48%

Sounds impressive, doesn’t it? Now, let’s discover how exactly emoji marketing can boost engagement!

How emojis and marketing are connected

As we mentioned before, emojis are engagement boosters! Adobe Emoji Trend Report states that around 50% of respondents would be more likely to follow a brand if they use emojis in their marketing, and 44% would even buy products that were advertised using emojis.

“When people look at an emoji, their brain behaves in the same way as when they look at a real human face. Emoticons are considered equivalent to the human face by your brain. This is why emoji user engagement is more than what you’ll see with text or any other content type,” says Emojics Blog.

Messages with plain text and messages with emojis have a different impact on the reader. Emojis are able to articulate the right intent and mood, which might not be that evident in a plain text message.

You can even tell a story using emoji only:

An example of emoji storytelling

Surely, an essential challenge for all marketers is to create intuitive digital storytelling by using emojis. The most important thing is to be moderate while using them. Otherwise, you will be misunderstood or not conveying the right intention.

Take a look at the following example of using emojis poorly. Here, the U.S. Army inexplicably tried to get in on the emoji action by using cartoonish emoji faces instead of actual U.S. soldiers.

An example of a brand picture with emojis being used inappropriately

Surely, it triggered a highly negative response, inviting critics to bombard the comments sections with gruesome, emoji-dotted photos relating to past military scandals.

If now you think that emoji marketing is something you’d like to try for your dropshipping business, keep reading to learn some tips.

How to use emojis in marketing campaigns

Facebook emoji reactions

Using emojis for marketing requires the right balance of the marketing message, intent, and emotion (happy, surprise, pun, etc.). It’s better to use emojis that convey positive emotions to be memorable and drive engagement.

Check this impressive example: on the World Emoji Day (yes, it exists), NASCAR Tweeted a mosaic of some of the sport’s most famous drivers made with emoji only. Art? Maybe. Cool to look at? Certainly.

An example of emoji marketing by Nascar

Here are our tips to get emoji marketing right.

#1 Research your audience’s emoji usage

Understanding how your audience uses emojis and how it perceives certain emoticons is the key to getting emoji marketing right. Here are your few steps to follow:

  • Understand whether you should be integrating emojis in your marketing messages
  • Use social intelligence tools to identify what emojis your target audience is using online
  • Decide on the emoji that fits your brand personality best
  • Before integrating an emoji into your message, look for its possible alternate meanings to make sure there is no potential misinterpretation: for instance, the Information Desk Person emoji 💁  is also used to ‘show attitude’
  • Test your emoji marketing campaigns on a sample audience to ensure they know what the emoji means

Brands that have crafted a fun persona or are using humor in their marketing campaigns can use emojis to add playful elements. At the same time, a B2B marketer may use emojis subtly to grab attention.

#2 Remember that context is everything

Context and relevance are crucial elements of emoji marketing. Here’s what you should consider before including emojis in your message:

  • Will my target audience understand the intended message?
  • Does the emoji naturally fit the brand persona?
  • Does it resonate with the audience?
  • Is it the right channel?
  • Does this emoji fit the platform I’m using it on?

One of the most popular uses of emojis is within email subject lines. Still, emoji marketing is considered to be most effective when used on social media platforms.

It is important, however, to use the right emoji that best fits a social media platform. For example, LinkedIn is a platform where people connect more formally and for professional reasons. So emoticons that applaud, generate curiosity, or express interest are more popular.

Look at the screenshot below.

An example of Bud using emojis in a tweet to celebrate the Fourth of July

Here, Budweiser used emojis in a tweet for the Fourth of July, which was retweeted hundreds and thousands of times. Budweiser used three different emojis to create an American flag composition: a very creative and ingenious way of using emoji marketing which mimics the way that emojis are used in emoji art.

#3 Use emojis moderately

Marketers must be careful not to get carried away and use too many emojis in their marketing messages. The purpose of emojis is to convey what words could not. But going overboard with emojis will make the message look forced or confusing.

For example, Chevrolet missed the mark when it published the press release (below) composed entirely of emojis.

An example of Chevrolet issuing a press release consisting of emoticons only

While the intention behind it was clever, the meaning of what the brand wanted to communicate was entirely lost.

#4 Humanize your brand

Emojis can simplify your marketing message and humanize your brand voice. So sending out ❤️ to your top fans on Instagram or react with 👏 to your B2B client’s success on LinkedIn is a great way to express and humanize online interactions.

Sephora is a classic case of a brand that’s not just peppering their content with emojis to look hip, but have forged a fun and recognizable voice for themselves just by using emoji marketing in most of their tweets.

An example of Sephora using emojis as a part of brand communications

They’ve made it an integral part of their daily communication and stuck to it consistently.

Key takeaways for your emoji marketing campaigns

Emoji marketing is an amazing tool to amplify your marketing message! Balancing your text with the right emojis can bring a positive reaction from your audience and drive more engagement.

So, what you should do to get emoji marketing right?

  1. Identify the emoji that best fits your brand tone of voice
  2. Do research to understand the meaning of an emoji to avoid misinterpretations
  3. Identify the right emoji for each of your social media
  4. Use emojis in email subject lines to boost open rates
  5. Use emojis moderately.

Following our tips, you can add a human touch to your emoji marketing campaigns. Good luck! And remember: in case you’re afraid to experiment with your emoji marketing efforts, you trust our specialists to create engaging social media posts for your dropshipping store 😉

What’s your opinion on marketing with emoji? Have you ever tried it? Tell us, we’re always excited to learn about your experience!

Read the source: https://alidropship.com/emoji-marketing/

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Making The Most Out Of Social Proof Marketing: Ideas, Examples, Tools

What is social proof marketing? Why is it crucial to the growth and development of your online business, and how to treat it professionally? Read on!

The highly valuable ‘fuel’ that is essential for every dropshipping store growth is impulse buying.

Naturally, the main goal for a dropshipping store owner is to encourage both random visitors and repeat customers to place their orders without a second thought. Still, in the overly saturated informational environment, it might be super tricky to find the right words to successfully do this.

This is the reason why social proof successfully replaces traditional marketing messages and bright advertisements! In this case, it’s not you who reaches the audience with luring texts and catchy images. It’s the ordinary people who honestly share their actual buying experience with others. Without even knowing this, these regular buyers are the influencers who motivate their peers to follow their lead 🙂

Does this non-invasive marketing prospect sound tempting already?

What is social proof?

Social proof is an indicator showing how your buyers, independent experts, or media influencers feel about your business.

These indicators may take really different forms. For example, the number of your Facebook subscribers demonstrates how many people enjoy interacting with your brand. Or, the amount and the contents of the product reviews reveal what your clients think about the quality of your offers and your customer service.

In any case, social proof is an external and independent assessment of your business. This is why it’s so valuable!

Your potential buyers pay lots of attention to such opinions, reviews, and numbers. People trust this kind of feedback because they understand: it was left not with the aim to make money! Instead, the purpose of these reviews was to share personal experiences, give advice, or warn about any possible issues.

Usually, business owners gladly share these external statements, opinions and ideas because they add a lot to their reputation.

Indeed, social proof is the thing that helps you gain recognition, improve your conversion rate, and increase the number and value of the placed orders.

What makes social proof marketing so powerful?

Quick facts: the ‘Global Trust in Advertising’ report that was issued by global marketing research company Nielsen in 2012 tells that 92% of consumers all over the world trust the recommendations of their friends and family more than any form of advertising.

This is the survey from the year 2012 when the information traffic wasn’t as intense as it has become now.

Can you imagine the number of messages and announcements that an average person has to process on a daily basis in 2020?

Can you guess how crucial it becomes for everyone to separate all the confusing and contradictory advertising messages from real, valuable, meaningful pieces of advice and knowledge about this or that product/service?

For any consumer, it is important to buy high-quality items that meet their needs and wants. Still, for any consumer, it becomes less and less convenient to go deep into all the marketing stuff and to try guessing if this product really is a good find.

This is why customers are so glad to rely on authentic feedback of real people and entities, such as:

  • Their own friends and relatives sharing a positive or negative client experience
  • Unfamiliar individual buyers who previously purchased this particular product or service
  • Buyers’ communities that demonstrate a common interest and trust towards this business
  • Credible experts who are skilled enough to make a professional review
  • Celebrities who heavily influence general public opinion
  • Certifying bodies and agencies who confirm the reliability of this particular enterprise
  • Mass media news, podcasts, interviews, featured articles, video reviews, etc.

While reading/watching any types of reviews and opinions of these authors, potential buyers become more aware of the features, advantages, and downsides of every product. This way, it gets much easier and quicker for them to make a purchasing decision and place an order.

What are your benefits from social proof marketing?

The benefits of social proof marketing for businesses

Statistically speaking, social proof can be considered a highly powerful tool that can heavily increase your store profits.

43% of the online shoppers in the US, for example, use customer reviews to find out some specific details about the item they’re going to buy. To them, it’s the second most important source of product information after search engines!

What’s more, younger customers (18 – 24 year old online shoppers) expect a product to have over 200 reviews when they are making purchasing decisions. Millennials (25 – 34 year old buyers), in turn, expect to see at least 150+ reviews per product.

These impressive numbers clearly explain why social proof marketing rapidly becomes more and more important for business owners. Indeed, if you run a dropshipping store, you benefit from social proof because it:

  • Demonstrates your reliability and credibility to a wide audience
  • Helps you establish a more emotional connection with your buyers, readers, and followers
  • Reduces the buyers’ stress and helps them place an order with much less concern
  • Lets you enjoy the increased amount of sales and benefit from the improved conversion rate

As you can guess, for dropshipping store owners, social proof gets its own special importance. It helps buyers make a right purchasing decision with minimum hesitation and uncertainty. Having almost no data to rely on, online shoppers turn to supplementary data provided by external independent sources.

So, when you manage a dropshipping store, it is crucial to have these pieces of feedback integrated into your site. Do you know what exactly you can use for this purpose?

What methods of social proof marketing work best for dropshipping stores?

There are plenty of ways to use social proof marketing to promote a business, but obviously, not all of them are suitable for a dropshipping store.

Here is our list of tested methods with proven efficiency!

Product-related examples of social proof

  • Ratings and reviews

These are vital elements of any single product page that considerably enhance conversion rates in your store. Thanks to them, a random visitor of your store gets a general idea about the quality of the product, and sees how many people have already bought this item.

An example of product rating and reviews

For your prospective client, it’s really comforting to know that someone else has already tried this product, and got satisfied with it. Plus, lots of reviews contain priceless insights into this or that specific feature of a particular item. For a new buyer, these pieces of knowledge provide a favorable customer experience.

It is quite typical for buyers to post pictures and even tiny videos featuring them using the recently received order. These types of feedback are exceptionally valuable as they let your store visitors get emotionally involved in the purchasing process. Plus, once again, these visuals prove the reliability of the store and the high appeal of its offers.

  • Number of orders

When a person looks at an unknown product and sees a significant amount of orders, it becomes clear for this person that the item is valuable and the whole store is trustworthy.

An example of product order information

Obviously, it increases the chances of placing an order for this demanded product.

  • Best selling items

If you take a closer look at AliDropship store themes we create, you’ll see that each of them features a separate ‘Best sellers’ category. This way, we let business owners easily demonstrate the most popular and sought-after items that see the highest amount of orders in their stores.

An example of a best selling product category

It helps with the decision-making process a lot: generally, buyers are much more likely to purchase a product if they know it’s commonly bought by others. Also, it’s a winning strategy to lure insecure visitors who like the store, but can’t decide which exact product to buy first. And of course, it’s a great helper for people who are looking for a thematic gift and can’t make up their mind on one item.

Urgency-related social proof

In order to encourage impulse purchasing, we can successfully use emotions.

The so-called ‘fear of missing out’ works especially well: when people get worried that they can really miss a good deal if they don’t act immediately, they are more likely to proceed with placing an order.

An example of a real-time notification

There are two basic tools that make a person act quicker with their purchase: real-time notifications and countdown timers. We’ll look at them more closely in the next chapter!

Social media-related social proof

It’s good if you already have a Facebook group or an Instagram account with dozens of active subscribers! Now, your task is to make these accounts visible to your store visitors.

It can easily be achieved by placing the necessary widgets that showcase all the social media accounts linked to your store.

An example of social media-related social proof

These widgets work great for building your reputation of a popular and reputable seller, plus, they boost your recognition on social media. You won’t get mixed up with a competitor selling similar items!

Trust-related social proof

Any person who makes online purchases can get a little insecure about the available payment gateways and delivery services.

An example of trust badges

This is why a trust seal from a reputable financial or logistic company is an important addition to your store. Having these or similar seals of approval, you demonstrate the reliability and prove you’re sticking to a proper business practice.

7 ways to use social proof marketing for a new store

When your business is really young, it might seem nearly impossible to use the power of social proof for its growth.

Having little to no sales, reviews, and page views, you might get confused: what exactly should you demonstrate your store visitors to lure them into making a purchase?

Here are the 7 tools that can help you out in this situation!

  • AliDropship Plugin

As you probably know already, AliDropship plugin effortlessly imports AliExpress items to your dropshipping store – this way, you can automatically set up your own business in minutes.

What’s even more exciting about the plugin, however, is its ability to also import authentic reviews that were left by the buyers of this particular product!

This way, even if your store has no sales yet, you can still source relevant customer reviews that describe this exact product ordered from this exact AliExpress supplier.

So, your store visitors’ life gets much easier, and they become much more willing to actually place an order here. Do we need to remind you how much these reviews affect conversion rates in your store?…

For more detailed instructions on importing product reviews with the help of the plugin, please go to this article.

  • Reviews Page Add-On

Want to conveniently display the exciting customer reviews in a dedicated place on your website? With the Reviews Page add-on, you can conveniently create a whole new page just for this purpose!

The tool will easily add this page to your main navigation bar, setting you free from any tech worries – and giving your visitors a curious destination to explore.

To get a closer look at this solution and watch it in action, just go to this article with the explainer video integrated.

  • Recent Sales Pop-Up

For 2 reasons, Recent Sales pop-up is a highly popular add-on in dropshipping community.

First, it inspires trust in the store and showcases the items, making it easier for visitors to make their decisions

Second, it ultimately motivates visitors to make a purchase. This way, the store owner can enjoy a better conversion rate and higher store profits.

Spoiler: it doesn’t require you to actually have any sales at this particular moment! Therefore, you can freely use the add-on from the first day of your store running.

To learn more about your benefits from using this tool, please go to this article.

  • Countdown Timer Plugin

Do you remember what we said about the importance of impulse purchases and the role of emotions in this process?

Countdown Timer plugin is the thing that makes your buyers worried about missing out a sale or a product with a limited stock.

All you need to do here is specify the discount percentage, the sale duration and the amount of products available. The plugin will use your data to create a minimalistic yet noticeable banner that alerts your store visitors and persuades them to make a decision quickly.

To learn more about the mechanics of this plugin and its impressive power, please go to this article.

  • Urgency Add-On

The most awesome thing about the Urgency add-on is that it combines multiple solutions to help you use the power of social proof to the fullest. You can say it’s a 3-in-1 tool!

First, it adds a little catchy block under your product title and price. This section shows how many people viewed this item, added it to cart, and bought it. Then, it shows a countdown timer in your customer’s shopping cart to prompt their buying decision. And finally, it adds trust badges on your checkout page to let the customer know buying here is safe.

To learn more about tailoring and using this impressive add-on for your business benefit, kindly go to this article.

  • Customers Gallery Add-On

Seeing an item in actual use, your store visitor gets tempted to follow the example of the lucky product owner.

This is why Customers Gallery add-on is so efficient: you simply take the real-life images posted by previous buyers, and directly link them to the products in your store. Viewing this gallery, your visitor can click on any picture and see how to buy the identical item from you.

To learn how to manage this add-on and how to profit from it, please go to this article.

  • Social account widgets

We’ve mentioned them before in this article, and now it’s time to elaborate on them a bit.

Even if your store is a brand new shopping destination that doesn’t see much sales yet, you still have a great opportunity to show that your business is widely discussed and recognized.

Providing a direct link to your social accounts through these widgets, you make it possible for your store visitor to explore everything that is connected to your business. The more thorough is a buyer’s research, the more engaged in the decision-making process he/she becomes.

Another thing to consider is competition. Many online stores sell a similar range of products or even have identically designed social account pages. So, demonstrate the accounts you’re associated with clearly. This is how you prevent confusion and misunderstandings, and don’t lose a potential customer.

You can find a detailed instructions on the widgets integration here.

As you can see, there are numerous ways for you to benefit from social proof marketing even if you’re a newcomer to dropshipping business. Can you imagine the heights you can reach if your store has already been running for some time?

Read the source: https://alidropship.com/social-proof-marketing-increases-conversions/

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6 Facebook Updates 2020 That Everybody Is Talking About

What a year! Thankfully, it’s slowly getting to the end (have you planned your cozy home Christmas evening already?) 😉 With so much going on in the world, Facebook kept up. New and new Facebook updates were released in 2020, and needless to say, they can have a significant impact on your dropshipping business!

So read on to learn about the most important Facebook updates of 2020 and how to benefit from (or get ready for) them when promoting your store!

1) Facebook Business Suite

Is your store present on both Facebook & Instagram? Well, behold the new feature, Facebook Business Suite! Here, you can manage Facebook and Instagram pages of your store from one dashboard.

It’ll definitely save you some time which you can spend on growing your business or doing some things you love 🙂

Facebook Updates 2020: Facebook Business Suite

Currently, Business Suite allows posting, messaging, insights, and advertising which helps you manage your business on both apps conveniently. Among the most handy features there are the opportunity to easily compare your store performance on Facebook and Instagram, and to schedule the same post on both social networks at the same time.

If Facebook Business Suite is available for you, you’ll be redirected there when you go to business.facebook.com.

If you’re already using the Pages Manager app (on mobile), you’ll automatically see the option to use Business Suite.

2) Instagram & Facebook Shops

If you live here (yeah, and nowhere else), you’re welcome to enjoy the Instagram Shop feature released this summer. Using it, you’re able to enjoy selling stuff right on Instagram without making people leave the cozy Instagram app.

Facebook Updates 2020: Instagram and Facebook shops

How this works: basically, you create a product catalog within your Facebook Business Manager (Facebook Business add-on will be extremely useful here), submit your shop for a review, and, if approved, enjoy using Shopping Tags or stickers in Feed or Stories.. and coming sales!

It’s a really exciting feature, especially for some visually pleasing niches like apparel, jewelry, and home decor.

See the full Instagram Shopping setup guide from the Instagram team here.

As for Facebook Shop, it’s a similar thing, but on Facebook.

Facebook already has the on-platform shop option, but it has new features now. You can customize the way your virtual storefront looks, tailoring fonts and colors, putting products on sale and creating coupons. Users will be able to convert and make purchases without even having to leave the app!

See the instructions on how to set up Fb Shop here.

3) Ads limit per page

One of the biggest Facebook updates of 2020 — and must-know news for active advertisers! It was announced that Facebook will put limitations on ad volume already in several months. This will affect the number of ads you can run at the same time per page.

Facebook Updates 2020: ads limit per page

What are the ad limit numbers?

  • 250 ads per Page for small to medium pages

Small to medium pages are the ones having less than 100K in ad spend in their highest spending month over the past 12 months.

  • 1,000 ads per Page for medium to large pages

Medium to large pages are the ones having spended from $100k to $1M on ads in their highest spending month in the past 12 months.

  • 5,000 ads per Page for larger pages

These pages have from $1M to $10M in ad spend in their highest spending month over the past 12 months.

  • 20,000 ads per Page for the “largest” pages

These are pages with over $10M in ad spend in their highest month over the last 12 months.

Why does Facebook bother about the number of ads per page in the first place? Well, they claim that high ad volume isn’t equal to high performance.

At first sight, it seems like the more ads you launch, the more sales you get, right? But that’s not that simple. Let’s take a closer look at how it works.

Each time an ad is shown, the system learns what places and people are the best to show the ad to.

The more an ad is shown, the better the delivery system optimizes the ad’s performance. So, turns out, when you run too many ads at once, each of them delivers less often. In this case, fewer ads exit the learning phase, so you spend more budget before the delivery system can optimize the performance!

“We discovered that four in ten running ads fail to exit the learning phase, and many of these ads come from advertisers running too many ads at the same time.

For this reason, we’re implementing a limit on the number of ads each Page can run at once.”- Facebook

So, all in all, the news looks like a good thing, even though active advertisers might find it a bit inconvenient.

4) Connecting with businesses on WhatsApp

Now connecting with your business on WhatsApp is easier than ever! Just feature a QR code on your site, FB page or in a chat with a client – and they’ll be able to contact you on WhatsApp in one tap.

Facebook Updates 2020: WhatsApp connection

The easier it is for your customers to reach out to you, the more loyal and ready to buy they are. You can also share your business catalog on Facebook or share products as links on WhatsApp – use it to answer questions, suggest the best items, and promote your products.

5) 20% text rule on images

Facebook stopped banning ads with texts covering over 20% of the images. Earlier, such ads were disapproved or suffered from a limited reach. But now advertisers are finally free to use as much text as they see fit!

Some believed it was just a rumor first as there was no proper documentation. However, at some point, the Text Overlay Tool, previously used to check if FB approves the amount of text in the image, stopped working 🙂 Now, it redirects you to the pretty innocent About text in ad images page instead! Then, people started getting official messages about the 20% rule cancellation from the Facebook team. And, finally, FB updated its guidelines and now it’s official!

Facebook Updates 2020: New policy on texts percentage on ad images

What does it mean for advertisers? Should we make ads in a different way? Frankly speaking, no 🙂

The purpose of the 20% text rule was to make the media space less cluttered and the user experience more pleasant. However, it’s pretty obvious that the less text in the picture you have, the more clearly users can see your product (and get interested more easily).

So, even though the restriction was lifted, it doesn’t mean you have to rush and write about your best offer in big letters in the ad image. Minimalism is a pretty popular (and well-working!) trend today, so keep things simple when it comes to advertising creatives.

6) iOS 14 update

The upcoming iOS 14 update asked users to opt-in to data collection so they no longer have to look up how to opt-out themselves. It’s great news for those who worry about their privacy, but not so exciting news for advertisers. Why?

Facebook Updates 2020: iOS 14 update

This update may result in a large number of your audience automatically opting-out to anonymous data collection. As a result, you won’t be able to show them your retargeting campaigns based on actions those users took on your site.

So, keep in mind that website-based retargeting can probably experience kind of a hit, and be prepared! Watch your campaigns closely to amend them quickly if necessary.

With the update, Facebook also reminds users about how their info is used on Facebook and shows them a summary of the off-Facebook activity which businesses send to Facebook – so they can disconnect it.

That’s the end of the article, but not the end of Facebook updates 🙂 There are much more teeny-tiny and bigger ones (e.g. Facebook Messenger API supports Instagram messaging now)! That’s why our advice is to keep up with all the Facebook updates 2020 & 2021 to effectively grow your dropshipping business with Facebook.

Read the source: https://alidropship.com/facebook-updates-2020/

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20 Proven Ways To Make The First Sales In Dropshipping

How to make your first dropshipping sales?

It’s the question that bothers many dropshipping newcomers. Let’s see what we have in our bag of tricks to bring these worries to a close.

So, you’ve got your online dropshipping store fully prepared.

What’s next?

Sitting tight and waiting until money starts pouring in out of the blue?

Well, it may do the trick if you’re super lucky.

However, usually it doesn’t work like this. The level of competition in dropshipping is quite high.

Even if you luck out in the beginning, one day the bottom will drop out. The sudden flow of orders will dry up.

The truth is that you need to take actions to win customers.

Of course, the first step is always the hardest. You should know what actions can set the wheels in motion.

This article will give you a clue on how to get sales in dropshipping.

1. Target the right audience

Three young women in sports apparel looking at their smartphones and excited with their first dropshipping sales.

You may have a unique online store and great ideas for your advertisements, but…

It makes no sense if you don’t know who your target audience is.

For instance, you could offer dog collars to cat owners a thousand times, and it won’t make any sense: they won’t buy a thing. Moreover, this just could irritate them.

Trust me, this is the last thing you need.

But the same dog collars will definitely catch dog owners’ attention.

Thus, you should zero in on the people who see fit to buy your products. If you know who they are, you can easily target them on Facebook, Instagram, etc. Here’s what you need to know about your buyers – and here’s how to source the necessary information.

2. Add customer reviews to make your first dropshipping sales

How can you know that AliDropship plugin is an excellent dropshipping tool?

You could take me at my word, of course. But, if you want to check my honesty, you can visit our Success Stories section. There, you’ll find enough dropshipping entrepreneurs’ stories backing it up.

The point is, many people hesitate before making a purchase. Customers lack trust to businesses and need to see some evidence of their reliability.

Thus, for those who take their first steps in dropshipping, it turns out especially difficult to prove this. Or not?

Actually, AliDropship plugin allows you to import customer reviews right from AliExpress along with the products. It will greatly help you out if you haven’t received any reviews yourself yet. Plus, you can install a special Review Page add-on to create an eye-catching review page.

Just keep it in mind, positive feedback increases your credibility and customer confidence. This, in turn, leads to more sales!

3. Make your product pages appealing and informative

Before buying something, at first, you should make sure it’s exactly what you need, shouldn’t you?

How can you do this when shopping online?

By exploring product pages, of course!

However, entrepreneurs don’t always pay the necessary attention to them. As a result, consumers see some superficial information that leaves them cold.

Your customers need to get the clear picture of a necessary item by exploring the product page. So, your product descriptions and images should be appealing and informative to make your clients pull the trigger.

4. Start your blog to bring your first clients in

A person writing down ideas in a notebook and preparing to start a blogTo make your first dropshipping sales, you need customers to start visiting your online store. In other words, you should drive traffic to your website.

One of the most powerful and effective things you can do for this is starting a blog on your site. Useful and interesting content is exactly what your audience is looking for on the Internet.

Besides, this will help you win customer trust, which, in turn, will make them buy from your store.

Dropshipping with WordPress and AliDropship lets you start your own blog in a couple of clicks.

5. Use coupons to push customers to buy

Everyone wants to buy something cheaper than it really is, right?

Right. Even if people always put buying some item on ice, the prospects of getting it for less money can put a stop to the delay.

Using coupons to allow your clients to get some discount is an efficient tool to make your first ecommerce sales.

Fortunately, AliDropship plugin has the option which lets you easily create such coupons. Use it and reap the rewards!

6. Run a contest or giveaway

Another great idea for making your first ecommerce sales is throwing a contest or giveaway.

For example, each tenth buyer gets some item for free. Or each twentieth who reposts your advertising post gets a discount. And so on. You’ve got the idea.

This method is as effective as using coupons. As we’ve mentioned, customers are eager to get some benefits. So, make a point of using it.

7. Launch Google Ads


Which website is the most popular in the world?

You’re right on the money! It’s google.com.

A great way to make people aware of your online store is putting your advertisement at the top of Google search results. There are straightforward guidelines that let you easily launch your Google Ads campaign.

Yet, you need to learn about other entrepreneurs’ experience before giving it a try.

If you set up everything properly, the money you’ve spent on the advertisement will pay off in the blink of an eye.

8. Use Google Shopping platform

If you want to get the maximum effect from Google Ads, using Google Shopping platform is a must.

The platform lets you show each of your products on Google individually. This sort of advertisement is more likely to catch customer eye than a search ad. Moreover, it allows you to get straight to the buying process.

To give you a hand in promoting your goods on Google Shopping, our team has developed Google Merchant add-on. With this tool, you can easily create your product catalog for the platform and make your first ecommerce sales.

9. Team up with influencers

Earning customer trust is crucial to get the ball rolling.

Usually, you need some time to achieve it on your own. But, if you team up with someone who’s already won the necessary trust, it’s going to put a dent in solving this problem.

There are dozens of influencers on such websites as Instagram and YouTube. Each of them has at least several thousand followers who trust them. If one consents to promote your products, you’ll make your first ecommerce sales sooner than you expect.

One of the most popular ways to advertise your online store through influencers is getting Instagram shoutouts. Yet, YouTube is the second popular site in the world. And the influencers from this platform look really promising.

10. Launch Facebook and Instagram Ads

Launching the Facebook app on a smartphoneSocial media is crawling with your potential clients.

If you know what country they live in, how old they are and what they’re interested in, then you can target them with minimum effort. The two most popular social networks provide you with such an opportunity.

On Facebook or Instagram, you can launch your advertising campaigns based on your customer interests, age and location. So, you can be sure they won’t miss it.

11. Send out follow-ups

Follow-up marketing could be a breakthrough tool to make your first sales in dropshipping.

Yet, it requires to take the right approach. You should know what and when to send to your customers so that this won’t put them off.

So, you need to work out the best strategies and send you follow-ups leading your clients gradually towards making a purchase.

12. Shoot video reviews of your products

We’ve already mentioned that the most valuable thing for customers is information.

They need to be sure that the things they’re about to buy are worthwhile.

So, what could give them the most comprehensive picture of an item?

Right, your product images and descriptions matter a lot. But, video content makes a difference. Besides, it’s more engaging and easier to perceive, it looks more convincing.

If you shoot detailed reviews of your products and put them on YouTube, Facebook, your website, etc., you’ll see your first ecommerce sales really soon.

13. Speed up your website

The lack of sales can come from purely technical reasons. One of the most common problems of new ecommerce websites is speed.

Pages with heavy files (mostly uncompressed images and videos) take too long to load. As a result, even those people who took your advertising bait get frustrated and leave.

14. Focus on one product

After launching their business, some beginner dropshippers start advertising several products at once – as many as the budget allows. But this strategy isn’t the best choice for a new business.

Instead, try focusing on just one product. In any dropshipping niche, there’s an item which is more popular than others. You could call it the flagship product. Concentrating your efforts on advertising this particular item should be enough to result in your first dropshipping sales.

15. Test different ads and pages

In most cases, you can’t be sure if your audience will pay attention to the ads you’ve made. Sometimes what seemed like a brilliant idea simply doesn’t work. And you don’t know why! That’s why experienced marketers recommend creating several ad variations and running them at the same time. After a while, you will be able to pick the best-performing one.

Same goes for product pages in your store. Use split testing to find the best-converting variation.

16. Optimize your store for search engines

Your first dropshipping sales can come not from advertising but from search engines. That is if your site is properly optimized.

SEO can become a source of free traffic. Although it’s not easy to compete with other brands (especially in certain niches), it’s still possible to drive traffic with long-tail keywords.

17. Use urgency

One of the ways to make your first sale is to properly motivate your audience. Fear of missing out (FOMO) works perfectly here.

Marketers mostly use two techniques – limited time and limited supply. Simply put, either claim that the offer is temporary or that you’re running low on stock.

Moreover, you can use these urgency tricks not only on product pages but on ads as well.

18. Promote on Pinterest

Unlike other social networks, Pinterest is more of a search engine. 48% of respondents say they use Pinterest to find or buy products.

In other words, these people actually want to see ads coming from all kinds of brands. They look for inspirations and new product ideas, and they buy stuff based on what they saw there.

19. Make a FAQ page

In ecommerce, trust is crucial. Often, potential customers don’t buy anything simply because they’re not sure how your business works. So, your job is to answer all the questions they may have.

Many entrepreneurs create FAQ pages for this purpose where they answer the most common questions related to shipping time and cost, refund policy, payment options, etc.

20. Improve your website design

Finally, to make your first dropshipping sales, you may need to change the design of your site. Often, beginner entrepreneurs make their stores too bright or create too many details. Today, simplicity is the key to success. When a person visits your store, nothing should distract him or her from the shopping process.

So, take a critical look at your site design. Perhaps, this is what stops you from making your first sale online.

If you want to make your first dropshipping sales as soon as possible, consider purchasing a copy of AliDropship’s Premium Stores. You will get a professionally made website along with the original product database and even marketing materials, which will let you start making money much faster.

Read the source: https://alidropship.com/12-proven-ways-to-make-the-first-dropshipping-sales/