Do you want to attract new customers? Are you struggling to increase sales? Offering a discount is a simple, yet one of the most efficient ways to do that. Keep reading to learn what types of sales promotion marketers use and when.
Sales and discounts surround our everyday lives. You see them on billboards, shop windows, TV, and on social media. Have you ever wondered why? Because they work!
A discount not only works as a tempting offer that lets your business stand out from others but also serves as a beacon for consumers. After seeing an ad promising discounts, a person may remember it and go to your store when and if he or she decides to make the purchase. Simply because you offered a discount. So, it’s like saying, ‘What new clothes? Buy here!’
Those who sell products or services on the internet can benefit from sales promotion activity too. But before moving on to the types of sales promotion, let’s learn what objectives one can achieve by offering discounts.
Why do you need sales promotions?
To increase sales in general
This is the most obvious reason to start a sales campaign.
One could say that by cutting prices, you will be able to lure customers from competitors. But as a matter of fact, people seldom compare similar products from different shops unless it’s something complex and expensive like computer parts, bicycles, cars, etc. For example, when buying a scarf, you’d pay more attention to the design and quality rather than the price.
In these cases, discounts force people to think that this is a good opportunity they don’t want to miss. So, it’s not about saving $8 but rather about not regretting you didn’t.
To attract new clients
Marketers also offer discounts to new customers. Such people may get interested in your products, but they still have doubts. Letting them save a little money is a good way to stimulate them.
To collect emails
Any business uses email marketing which requires collecting potential customers’ emails. Simply asking them to subscribe to your blog or newsletter will hardly work because everyone knows you’re going to send tons of ads. But if you offer something valuable in exchange like a discount or coupon, the idea won’t seem so annoying anymore.
To stimulate repeat purchases
Yes, people who have purchased from you before need stimulation too. Using different types of sales promotion allows you to remind them of your online store. It’s like saying, ‘Hey, remember me? I got a discount for you!’
To introduce a new product
Special offers can also be aimed at promoting a specific product or service, usually a new one. It draws buyers’ attention to it and makes it tempting to buy the product.
You’ve probably tried some kinds of free samples before. This is the one. Although offering something for free is hardly possible in the dropshipping business, a little discount won’t hurt.
To stimulate sales during off-seasons
If you sell seasonal products in your online store, you know how hard it is to sell, say, Halloween goods in summer. So, make it beneficial to purchase seasonal products long before the season starts.
To increase customer loyalty
In this case, your goal is to express gratitude to regular customers. Thus, they’ll know you care about them and will come back more often. That’s why so many businesses have loyalty programs.
The simplest type of promotion is to cut prices and show them on your category and product pages. It’s the same as sticking a ‘20% off’ label to the price tag. This method is quite straightforward, yet efficient.
Note that the offer should be attractive enough to persuade customers it’s worth buying. A 3% discount can hardly do it.
2. Limited time offer
This method is basically the same as the previous one, except it highlights that the discounts won’t last long. More like ‘THE SALE’S GONNA END IN ONE HOUR! HURRY!!!’
This type of promotion is based on the sense of urgency which motivates people to make the decision faster and not to miss the opportunity.
However, if the time period is very short (one or two days), make sure to properly advertise the sale before it starts. Nobody will use the discounts if they don’t know about them.
To use the sense of urgency more efficiently, buy our Countdown Timer and Urgency add-ons for your dropshipping store.
3. Free shipping
Free shipping is a popular discount type often used by food delivery businesses and online stores. On the other hand, we strongly recommend dropshipping only from those AliExpress sellers who offer free or low-cost delivery.
However, if, for some reason, you charge for shipment, you can use this method as well.
4. Special prices
This method offers discounts but does it implicitly. Instead of just saying you cut prices, you offer a ‘special price’, which can have a heavier psychological impact on customers.
However, the method only works when you offer really low prices for something with clear value. Simply speaking, if customers have no idea whether the price is good or not, the trick won’t work.
Bundling includes several types of sales promotion based on the same idea: customers can benefit from buying more than one product. ‘Buy two at a discount’, ‘buy one and get one for free’ – this stuff can do wonders.
Product Bundle add-on is another useful tool for the owners of dropshipping stores. It allows you to create and manage 5 bundle types with no effort.
6. Contests & giveaways
Running contests and giveaways is a good way to engage the audience of your social media accounts and turn some of them into actual buyers. Make up an interesting competition and offer something as a prize – either a discount coupon or a gift.
7. Abandoned cart discounts
Sometimes buyers add products to the shopping cart but then change their minds and leave the site. Such carts are called abandoned carts. To return these customers, you can send them emails saying they’ve got goods they wanted to buy. But offering a discount will make it sound more convincing so sending a promo code along with the letter is a great idea.
Lastly, marketers often send promo codes and coupons to customers as a part of email marketing campaigns. It’s a simple and efficient way to inform clients of upcoming sales, seasonal discounts, special offers and new products, etc.
How to run a successful promotion
With so much to choose from, it can get quite difficult to focus on running the promotion itself. So, here are a few tips to run a successful sales promotion that will help attract new customers, and grow your business.
Set a clear objective
First and foremost, set a clear objective for your campaign. For example, is it to increase sales of a certain product, attract a new audience of potential customers, or promote your brand awareness.
Set goals and come up with a way to monitor and track the results, so that you can evaluate how successful the campaign was.
Determine the audience and what message they will receive
The key to a successful promotional campaign is to determine who are you trying to reach and their unique profile. What are their interests? Where do they spend their time? How do they behave?
Try to find out which message will speak to this audience of online users most effectively. However, don’t forget to keep the message simple and easy to understand.
Set your budget
First of all, your goal is to achieve maximum results with minimal costs. After you have a ready-to-go online store, most of your budget will be devoted to Facebook Ads, Google Ads, etc.
To wisely spend your budget, you need to pinpoint where the majority of your audience spends their time online and try to reach them through online promotions.
Understand the creative approach
There are three key points you must set right to make sure your promotional campaign is successful.
Your main customers see your campaign
Your audience are engaged in the campaign
Deliver the message across quickly and understandably
Keeping the message simple is very important. A common trait of online consumers is that it takes a few seconds to understand if they’re interested in the offer in front of them. The important thing to remember is to get your message across clearly and simply.
Evaluate the campaign
Once the campaign has ended, it’s the time to evaluate it. Evaluating a promotional campaign is very important and many businesses fail to properly evaluate the results and overall performance of the campaign.
Did the campaign reach its objectives? How did your customers react to your promotion? Compare to the objectives you’ve set before running the campaign and you’ll be able to fully understands how effective it was.
Be careful with sales
Whatever types of promotion you prefer, make sure not to overuse them.
First of all, discounts are always secondary. They’re designed to complement the basic marketing strategy as well as the original concept of a store but cannot replace them. In simple terms, a discount won’t help if the product is unwanted.
Secondly, offering sales too often causes addiction. Regular customers quickly get used to buying only during periods of large discounts. When it ends, they know that in a couple of weeks, they’ll be able to benefit from a sale again. As a result, they completely stop buying goods without a discount.
Nevertheless, these and other types of sales promotion are efficient tools for a variety of purposes. And if you want to build and run a successful online business, offering discounts from time to time is a must.
How do I find site visitors? How do I drive real free traffic to my website? Here are the most efficient free traffic sources you can use for the benefit of your business! Look through this list and choose the options that suit your personal skills the most.
It’s not a secret at all: the more people you attract to your store, the more orders you’ll receive, and the higher profits you’ll get. Obviously, it works best when your store is optimized to help you enjoy the highest conversion rate possible.
However, the real secret is how to generate traffic. Where to find the most efficient traffic sources, and how to make sure they don’t cost you too much?
Are you anxious to know how to get free traffic to your website? From this article, you’ll learn 23 types of free traffic sources that can be highly beneficial for your business. Moreover, you will be able to choose the channels that suit your own personal preferences and strengths!
Best free traffic sources for entrepreneurs who like writing
If you don’t mind producing a significant amount of texts, you can easily turn this writing hobby into cash! There are multiple ways to do it.
1. Write blog posts
An entertaining and engaging blog post is a valuable piece of quality content. What’s especially great, you can use it for several purposes.
First of all, it either gives useful pieces of information or simply provides the readers with something interesting to consider. Therefore, it increases the chances of someone stumbling upon your blog during web surfing. If this person gets curious about your blog contents, he/she will also take a look at your store offers. Isn’t that exactly what you want?
Besides, if you have a good article on your blog, you can share it on your social media accounts. This way, you will reach a large audience of potential buyers (and make sure that hundreds of people read your awesome article). :))
Does your post share some valuable product-related or niche-related pieces of knowledge? For example, if you’re describing different methods of watering plants and explain how to choose the most appropriate one. In this case, the article is likely to get reposted in industry-specific communities – and that’s exactly the place where your potential buyers hang out!
So, creating valuable blog content can efficiently drive traffic to your web store.
If you write quality content for your blog regularly, do quick Google search from time to time. The goal is to find out whether someone has reposted your article(s) and check whether your store is mentioned in the credits.
2. Write on influential platforms
If you have something valuable to share with your audience (and most likely, you have – you really know a lot about the niche you’ve chosen, right?), it might be a good idea to reach an even wider audience through platforms like Medium.com.
This would require you to have advanced writing skills, but the result would be totally worth it. You will establish yourself as an expert in the field, and your business will gain significant exposure. If you want to improve your brand image and boost your sales at the same time, this is one of the best strategies to try.
Don’t forget to share everything you’ve written through external platforms. Make social media posts and short entries in your own in-store blog to notify your followers about this new masterpiece you’ve created.
3. Go on forums to get targeted website traffic
You don’t really need to be a super proficient writer in order to share your thoughts and tips on a niche forum. However, it’s crucial to be attentive. Every forum has its own rules that oblige the contributors to follow certain regulations.
If you want to get guaranteed web traffic from your forum posting, it’s first of all necessary to learn what exactly you can and can’t write in this particular community.
Then, it’s important to share valuable pieces of advice. The more helpful you are to people, the quicker you will gain recognition, and the sooner you will become a reputable forum member. Obviously, it will inspire more trust in your business offers and drive traffic to your site!
Add your store link to your forum signature (if it is allowed on this portal). Every time you post a reply or comment, you will show forum readers your website address and lure them into visiting it.
4. Answer questions on Quora
The Quora portal is considered to be one of the best places to generate a healthy amount of traffic.
On this platform, users post their questions of interest, and various experts (both certified specialists and simply experienced people with no professional background) give their answers and share their opinions on the subject.
As you can guess, the people who leave their questions there are highly motivated to find the solution for their query – this is why it’s really easy to convert them into buyers and loyal customers (in case your store can really help with their requests!).
Look at the most popular questions and answer the ones that are somehow related to your store niche or to your area of professional expertise. Sometimes, it takes some inventiveness to think of an honest and helpful answer that will match your own interests as well!
5. Post on Reddit
This is also a great way to generate high quality traffic, but for an inexperienced writer, Reddit might seem to be quite a challenging destination.
Reddit is famous for its demanding community. You can’t just go there and start posting your site links and ads without getting blocked instantly. At the same time, the portal sees growing popularity and attracts an impressive amount of readers every day, which makes it the perfect destination for entrepreneurs looking for a steady traffic source.
If you want to make good use of Reddit’s traffic potential, start with finding suitable threads, and help the posters with the power of your knowledge. As soon as you reach the necessary level of credibility, you can write your own posts that don’t directly promote your store or products.
6. Send emails
Email marketing can also be a great source of traffic for business. An engaging email with a catchy subject line is a good way to remind clients about your business and motivate the addressee to take a look at your site once again.
In order not to scare away your readers or make them unsubscribe, be creative in your email marketing efforts. Use and rotate different types of letters. Mix product updates with sales announcements, notifications about the newest blog articles, special offers for the subscribers, etc.
7. Write an e-book
If you have something super valuable to share with your audience and can produce a long, coherent, well-structured and logically organized text, an e-book is a thing that can bring you fame, glory, and money.
An e-book is an outstanding traffic generating tool: you don’t spend anything on the book production, and you can easily distribute it across the Web, so you attract new readers, store visitors and buyers with no extra costs.
E-books give you targeted traffic. The person who got your book is already interested in your knowledge and experience. So, it’s much easier for you to convert him/her into an actual buyer.
Free traffic sources for entrepreneurs who like SEO
Some people don’t even want to go deep into the search algorithms: they prefer staying away from the intricacies of search engine optimization. For others, it’s a complicated yet efficient tool (and one of the best website traffic generators) that defines the web store’s prosperity in the long-term period.
If you don’t mind researches and analytical work, this is what you can do to get free traffic from SEO.
You can either simply list the features and peculiarities of each particular product, or, if you’re interested in creating an SEO-friendly description, it’s possible to enrich your texts with relevant long-tail keywords to drive organic traffic to your website.
You will increase your chances of attracting random Web surfers to your store if you include niche-related or product-specific keywords into the description of every product in your store.
9. Optimize images
When dropshipping store owners automatically import products from AliExpress along with all their descriptions, titles, reviews and other details, they obviously grab all the pictures as well.
On the one hand, it’s super convenient: everything gets uploaded at once, and the store owner doesn’t have to make any extra efforts.
On the other hand, there’s always room for growth in terms of SEO. When you take a picture directly from AliExpress, it commonly has a super weird name, lacks alt tags, and has an inappropriate size.
Make sure that the picture file name contains the relevant keyword, the image has a suitable alt tag, and the picture size isn’t too big (otherwise, the page containing this picture will be loading for ages).
10. Revise and update blog posts
If you run a blog in your web store, make a tiny checklist for all the important elements that are the must-haves for every article (keyword-rich headings, links to other pages on your site, bullet lists, synonyms to the chosen keywords, etc.). Look at each article critically, and make the necessary improvements according to your checklist.
Update every article at least once a year. Change the year if it’s mentioned in the text, and rewrite factual information if it gets irrelevant. In terms of SEO (and common sense), outdated articles can’t be free traffic sources.
11. Encourage comments
It is a good idea to motivate your blog readers on discussing every entry and sharing their own thoughts and ideas in the comments section.
The more people comment on your articles, the more likely they are to provide some additional insights, and this is obviously great because a bigger amount of Internet surfers will see this particular comment (and this exact article, and this specific web store) on their search engine results page.
At the end of every article, ask an interesting question that would make the readers write their guesses and opinions.
12. Leave your own comments
Go through industry-related blogs and comment on the articles that are somehow related to your store niche or to your area of professional expertise. Many blogs allow the commenters to provide their own site links, and, in terms of SEO, it’s a winning strategy because it makes you much more visible on Google.
Your comments should be informative and valuable. One-word entries like ‘awesome’ or ‘Agree’ are likely to be considered spammy and deleted. Besides, they contribute nothing to your professional image and reputation.
13. Post on classified ads websites
Every country has its own range of classified ads websites: these sites allow users to post their advertisements for free, and they are commonly considered to be a good-working tool for increasing your website traffic.
If your advertisement contains relevant keywords and meets this particular platform’s requirements, you are likely to make the viewers interested. As you can guess, these people are already highly motivated to make a purchase because they are browsing this particular classified ads website.
Don’t limit yourself with one advertisement placed on one site: create a range of slightly different ads and post them in various categories on several classified ads sites.
Best free traffic sources for entrepreneurs who like videos
If you enjoy creating videos and have the necessary resources to make them on a regular basis, don’t miss out on the opportunity to use them to get free targeted website traffic in any niche! Here are the steps you can take.
14. Create a YouTube channel
Curiously enough, people use YouTube for a variety of purposes: to pass the time (obviously), to search for valuable pieces of information, to share their achievements and creative works, etc.
So, a YouTube channel that posts highly informative videos along with entertaining ones can attract massive attention of the platform users. It means you can heavily benefit from it!
Pay special attention to the contents of your videos. If they are not perfect from the technical/visual point of view, but explain or describe something interesting or important, they can still see a positive response from the viewers.
15. Follow related channels
Clearly, this is a super simple strategy, but it doesn’t mean it’s inefficient!
All you need to do is find YouTube channels that are in some way related to the products you’re selling in your store or to the whole business niche.
The more ‘visible’ and active you become in this specific professional area, the more likely you get to attract attention to your own channel. Recognition is the key to building a strong business brand. Surely, it’s instrumental in attracting more people to your store.
Make sure that your own account looks reliable and makes it clear who you are and what your business is all about. Check if you have your store links featured in the ‘About’ section and pay attention to your videos’ descriptions.
16. Leave valuable comments
Every time you discover a visually appealing, helpful, or emotional video that is dedicated to some of the issues you’re solving with your business, use the comments field to thank the author for the incredible job and to share your personal opinion on the subject.
Don’t leave a comment just for the sake of commenting. Your goal is to become a prominent figure in this specific area of knowledge. When you leave a comment under a popular/informative video, you easily reach a part of this channel’s audience, so you need to be polite and professional in your writings.
17. Place your videos on other platforms
Why limit yourself with YouTube? There are lots of alternative platforms that can also attract hundreds of viewers (and potential buyers).
Depending on the specific features of your products and the dropshipping niche in general, Dailymotion, Vimeo, and even 9GAG TV can turn out to be wonderful places to share your videos.
Don’t forget to share your videos on social networks as well! If you want to show them on Facebook, it’s better to upload them on the platform directly, and not just share a link from some external source.
Free traffic sources for social media fans
The purpose of social media platforms is to help people easily talk to each other and to stay connected. So, in terms of distributing information and raising awareness about this or that thing, social media are irreplaceable and super valuable. This is what you can do with them in order to get more store traffic for free.
18. Create a social media account – one of the best free traffic sources in 2022
A Facebook group, an Instagram/Twitter/Pinterest account, or a page on any other popular social network is essential not only for your social proof, but for your brand recognition and business exposure as well. It increases your website visibility in terms of SEO, helps you reach a wide audience of potential buyers, makes it easier to talk to future customers, and serves as a convenient platform for demonstrating your store offers.
Ready to start inviting Internet users to view/follow your social media account? Make sure this page features all the necessary contact details and already has several engaging posts.
19. Update content regularly
To keep your viewers and followers interested, you need to post something consistently. Your goal is to make high quality posts. Ideally, they should encourage your readers to discuss your entries, to visit your store, and eventually, to make a purchase.
Experiment with interactive posts. Polls, votes, contests, etc. are the activities that make followers involved in the ‘life’ of your page. These are real traffic magnets!
20. Transform content types
Out of ideas what to post? Look at the types of content you already have, and try turning it into something different. For example, you can turn a short article into an infographic picture. Or turn a product features text into a simple video, etc.
First of all, it will give you the opportunity to grab the attention of the people who overlooked the initial post. Because of their perception traits, users don’t always notice the things we want them to see. Some people ignore long texts, others pay no attention to videos, someone just scrolls down pictures, etc.
Plus, repurposing your content, you can post it on social media that weren’t suitable for it before. For example, you can’t post a text entry on Pinterest. Instead, you can convert it into a picture and easily reach a new target audience.
Are you repurposing a piece of content in order to place this new post on some specific social network? Learn the technical requirements of the allowed text length, video duration, images size and resolution, etc.
Free traffic sources for sociable and extroverted entrepreneurs
For some people, it’s super easy to talk to strangers and become friends with them; for others, it’s a nightmare.
Don’t see any difficulties in starting and maintaining a conversation with someone you don’t know? Use this personal trait for the benefit of your business!
21. Cross promotion
Simply speaking, you find a blog/store that operates in the same niche as yours and contact the owner. You suggest that you two mention each other in one another’s social media posts in order to increase your audience coverage.
In other words, this is something similar to the Instagram shoutouts strategy – the only exception is that none of you is doing it for money.
Remember that in this case, this person is your partner, and not the competitor! Both of you are benefitting from this collaboration, so being nice is the key to a fruitful partnership. Discuss the details of the posting politely and come to an agreement together.
If you don’t feel confident enough, start with a cross posting strategy. Repost some of this account’s entries and ask the owners to do the same for you in return. Don’t forget to mention the author of the original post!
22. Guest posting
This is the next step in your long-term friendship with the partner account you’ve chosen.
Offer your partner to write an article for his/her blog and ask to mention your website/business name. Everybody needs good content, which is why they are likely to agree. So, do your best and don’t let them down! Remember that lots of new potential buyers will see your guest article, and its quality will influence their buying decisions.
Alternatively, you can do it the other way round. Ask the partner to write an article for you, and post it with all the due credits. You’ll get great engaging content, and your partner will get increased media coverage.
23. Guest featuring
There are lots of types of collaboration you can try. Filming a part for your partner’s video? Sure! Giving an interview for the industry experts roundup? Great idea! Contributing to a prize fund of a contest you’re holding together? Why not!
Don’t forget to make sure you’re featured in the list of sponsors/guest stars/co-authors!
As you can see, the more you think about it, the more tools and tricks you can come up with!
Inventive entrepreneurs create dozens of ways to reach new, untapped free traffic sources. Have you tried any in your own online store?
Running an online business? Just starting your own brand? Then you need to be on social media – and you absolutely need an Instagram account at the very least. Today, we’re going to take a deep dive into the world of Instagram for business accounts. We’ll see how to leverage your profile to attract followers, convert visitors to buyers, and how to use Instagram effectively to brand yourself. Welcome to our Instagram 101 Tutorial for 2021!
The appeal of Instagram is the ability to share content through dynamic photo and video functions. This, in turn, allows a person (or brand) to connect deeply with followers, loved ones, and family.
Moreover, today one can successfully use Instagram for small business promotion.
Why use Instagram for business
As you may have guessed from above, Instagram is a great tool to market your business. In fact, Retail Touchpoints says that 72% of users report making purchase decisions based on something they saw on Instagram. Promoting business on Instagram also allows you to build a community based on your brand’s beliefs, products, and niche – it’s a branding goldmine.
Furthermore, having a specific-business account on Instagram will allow you to more effectively reach consumers. There are multiple features available such as ads, post insights, and specific call-to-action buttons.
Are there any downsides to using Instagram for a business though? The biggest one may be if your business’ target demographic is older, as most people on Instagram are younger teen – young adult users. Also, utilizing paid ads can get pretty expensive. And really, sometimes – some users are on Instagram for memes or funny content – not necessarily to shop or discover brands.
Nevertheless, the platform can serve as a great marketing tool, so here’s our guide on how to use Instagram to get sales. Let’s start with how to create an Instagram business profile.
How to create an Instagram business account
Setting up an official business account for Instagram is easy (and free). You’ll need a Facebook account set up to start though (but it’s easy). Facebook Business offers easy step-by-step tutorials on how to get set up.
During your profile creation, be sure to select the appropriate category for your account. Think about what industry or category your business lies in. If you don’t see a category that fits, custom search categories to find more specific listings. And remember: you can change your category listing at any time (you know, in case your business grows to include more things).
Once you are set up, make sure you have aspects of your account profile filled out. Pay attention to the avatar, a website URL, and website bio. Your bio is important because there’s limited space to describe your brand, its story, and its beliefs. We share examples of great, catchy brand bios here to help you get started.
How to get Instagram followers for business
BMW has a curated feed that can attract viewer attention quickly.
Content, content, content (and hashtags). Instagram is all about photos and videos that captivate people and lure them in. That’s how Instagram can help your business. Brands have to utilize their accounts to sell the benefits of their products while establishing a connection with followers and customers alike.
Gaining followers is usually easy to do for free (take some tips from us) – but you have to do some work upfront, such as niche and competitor research to see how and where your brand and its products fit into the spectrum of things. Are you high-end or more affordable? Are you more rooted in science or rely on artistic vision and free expression? These are some questions to get you started so you can position your brand effectively.
As you establish your brand, you can move on and focus on bigger efforts such as inspiring mass followings on your profile while avoiding fake followers or bot accounts. And along the way, you may notice a drop in followers, which is actually normal, but can be explained with some reasons.
When speaking of followers and accumulating or losing them, it’s natural to progress into what conspires all this to happen: what you post on your account.
From memes to inspirational quotes and professional studio shots of products, there’s a lot you can do to elevate your website and its branding. Take a page from our experts’ books and consider these start-up ideas for your Instagram business account.
Like with other social media platforms, Instagram also has some easy best practices in terms of how often (and when) business pages should post content. Generally, Sprout Social has found that Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. are best for engagement, with Wednesday being the best day of the week to post. And on average, one post a day is max.
Of course, there isn’t a universal recipe for how many times a week you should post. As you can guess, it varies too much by audience and niche. Still, we think at least 3 times a week is ideal (Monday, Wednesday, and Friday) to capture all facets of the work week.
Want an easy way to keep track of your social media calendar? Use this free template here (courtesy of the wonderful Hootsuite) to help you organize your brand’s content and ideas.
How to increase engagement of an Instagram business page
Example of researching keywords for “coffee” on Instagram.
Once you know how to attract followers and post on an organized schedule, it’s also smart to keep in mind how you can keep engagement (clicks, comments, likes, shares) of your Instagram page for business.
When establishing your content calendar and brand strategy, one major piece of prework a brand should do is conduct hashtag research. Hashtags are the keywords of Instagram, as they act as tags for any user to search for to explore content. Look into competitor hashtags, trending hashtags, and what unique hashtags you can utilize for your brand or any campaigns you have. Dive more into the fun world of hashtags here.
One beginner’s strategy we recommend (but it takes time) is the grassroots marketing strategy (you’ve probably seen this if you’re on Instagram yourself) – posting comments on posts of trending accounts or those similar to yours in interest. This gets your name – and humor, should you choose to utilize it for your brand voice – out there to followers of bigger accounts.
Remember: a well-executed grassroots strategy can bring an Instagram business account such as your own new followers, comments, and greater interaction with your brand. As people engage with your business, don’t forget to also be engaging as a brand and to respond to comments or likes on your posts.
A final approach to raising your brand awareness is to get your brand involved in engagement groups (some are free, some are paid), which are small communities of niche-like accounts that co-engage with one another’s accounts to boost engagement rates. In these groups or pods, there generally are rules in regards to link sharing and what type of engagement you need to engage in (ex. “Like” posts only, comment on posts only, repost posts only).
Instagram for business advertising
Before spending money on ads, you’ll want to make sure you have great content and offers to entice viewers.
If you’re building an Instagram account for an ecommerce business, at some point you’ll want to think about expanding into paid advertising to broaden your reach.
But before spending money on ads, you’ll want to make sure you have great content and offers to entice viewers. An engaging profile ensures visitors who click on your ads will want to further interact with your profile.
One approach you can take to advertise your business is to utilize paid shoutouts. By featuring a product or business in exchange for a flat rate, shoutouts are a great way to gain exposure within your niche or target audience with another brand. Learn step-by-step how to use paid shoutouts with our walkthrough video.
Another approach is to reach out to influencers to collaborate on something, whether it’s a feature on Instagram Stories or a sponsored post. Influencers can be expensive, however (especially if they are big names).
A final method (and the most traditional one) for business advertising on Instagram is to roll out paid ads. These are the sponsored posts you may see on your Instagram feed. You can create attractive ads and set them up through Facebook Business Manager.
And if you want to get even more interactive, you can engage in Instagram Shopping through shopping ads, where users can click on links directly on your post image. Unlike paid ads, these ads do not cost you anything. They may take more setup work on the backend of Facebook Business Manager, but can make your posts even more attractive.
Building your brand on Instagram
How to build a brand on Instagram: Start with setting up your account
It is recommended to use one and the same email address for all your social media accounts including Instagram. Start building your brand by properly customizing your avatar, profile bio and Story Highlights.
First of all, you need a professional, trustworthy-looking avatar. Companies usually use their logos here: see how Mercedes-Benz does it.
This is an extremely important section of your account as here you place the information about your brand, your motto and a link to your website. A good Instagram bio should explain to users who you are and what you do.
Instagram Story Highlights
If you use various campaigns, launches and collaborations, it’s also a good idea to list display Stories like albums right below your bio. This way users can see what you do and view each of them.
Identify your audience
With an Instagram account, you want to promote your business to potential customers. To do that, you need to understand who your potential buyers are. In other words, one requires thorough target audience analysis.
How to build a brand on Instagram: Your social media strategy
After creating and customizing your Instagram account, it is time to develop an effective social media strategy. Any social media activity is based on posts, which is why it’s important to have a well-organized content calendar. There are also other vital elements to use in your strategy.
Most brands communicate with potential clients via a conversational tone to engage them more naturally. Here’s how Neutrogena uses an engaging intro and question to get users to respond.
It’s also important to take into account what you want users to do. Different posts can have different objectives, and this is where links, certain hashtags, calls to action and tagging profiles come into play. In most cases you want users to either visit your website or engage with your posts.
Here’s how BMW uses a unique hashtag for a New York Fashion Week sponsorship and tags an influencer to highlight a collaboration.
Hashtags and tagging
As you can see, hashtags are used as keywords to find posts on social media. With proper tools, you can find the right hashtags suiting your business niche. Hashtags can also create a sense of community, while unique hashtags can help when running a branding campaign or product launch.
Liking, sharing, commenting
Businesses on Instagram should not only talk but listen as well. Instead of just posting about yourself, like, comment, and share other posts published by businesses and your followers.
Interaction is the key to showing you are a real brand that is knowledgeable in its niche and community. A lot of traffic can come from people who clicked on your comment or like/share that you did.
Using Instagram Stories & IGTV
You can also use Stories as a part of your strategy to build a brand on Instagram. They are live videos or images that show up on your profile avatar. Instagram Stories last for 24 hours before they get archived in your profile settings, where you can organize them into Instagram Story Highlights.
If you need to use longer videos (up to one hour long) but don’t have a YouTube channel, use IGTV. Once you upload any IGTV content, you will have a tab automatically appear on your Instagram page between your tabs for Posts and Tagged. Unlike Stories, these videos won’t disappear. But keep in mind that you can upload only vertical videos for IGTV.
Tools for Instagram
To create successful content and find deep analytics that’ll help shape and craft your following to precision, it helps to utilize third-party tools and apps. Elevate your Instagram Stories or feed pictures with great photo-editing apps, or get a free inside look to trending hashtags that build traffic on online databases. Take time to create videos and images that speak to your target audience and entice them. And of course, don’t forget to use analytics to see what is working and what isn’t.
Editing apps for Instagram Stories
VSCO is one of the most popular video editing apps for Instagram Stories. It has multiple color effects, can create GIFs and even features a built-in community, though it requires subscription.
Another video editing app, InShot has a variety of functions such as video trimming, video merging, speeding up, bordering blurring for Instagram Stories, and more. You can also apply video filters and voice covers and import mp3 tracks.
StoryArt was designed for creating beautiful Instagram Stories with various text fonts, a selection of themes, filters, and other cool design effects.
One of the most popular image editing tools, Canva features 60,000 free templates and more than 700 font options. It can also be used for editing videos.
#5 InstaSize Photo Editor & Grid
InstaSize allows you to create your own background for images and videos and features 80+ filters for customization.
It’s a free tool to help you find images (both stock and licensed pictures) for creating fresh visual content. The service is fast and provides good-quality images.
#2 Sked Social (formerly ScheduGram)
This tool can autopost content on Instagram, Facebook and Twitter, which is extremely useful when you use multiple channels. It also integrates with Canva so you can edit images before posting.
This mobile app allows you to share content and credit to the original Instagram posts by simply copying and pasting their URLs. The author’s name will automatically appear on your new posts.
It’s a tool that lets you create and run contests on different social media including Instagram. It features 90+ templates and 30 themes and allows you to use custom URLs.
Gramto can automatically follow and unfollow multiple users by following the criteria you set for it. It can also automatically post, comment, send direct messages, etc.
Tools for Instagram analytics
It’s a popular tool for managing your social media accounts and gathering data. It can track engagement insights, reach, impressions, mentions, audience demographics, etc. It also tracks what users say about an industry or your brand.
Iconosquare can be used for both Instagram and Facebook.
#2 Squarelovin’ Instagram Insights
Gathers relevant data over time periods – year, month, week. It tracks likes, followers, post performance and interactions with audiences. The tool can also identify the best time to engage followers.
Crowdfire can visualize gathered data into user-friendly charts and diagrams. Another useful function is its ability to find content relevant to your topic. In addition, it lets you publish posts from your blog, website, online store or YouTube channel.
Allows you to compare your account with up to 5 competitors over the last 90 days. Although it’s pretty expensive, one can find its free tools very useful.
#5 Instagram Insights
If you don’t want to use paid tools, there’s always Instagram’s built-in analytics. It tracks your most popular posts, impressions and reach, as well as the best time to post.
Tips on taking high-quality pictures
As you know, one of the benefits of starting a dropshipping business is that you don’t have to keep your inventory in a warehouse. In fact, you only buy products after a customer places an order with your store.
Therefore, when you create Instagram ads, you have to use the photos and videos provided by your supplier. On the one hand, such materials are usually good enough for this purpose. On the other hand, being able to take unique high-quality pictures of products will definitely not hurt your business.
Besides, depending on what dropshipping niche you have chosen, you may want to take pictures that are not related to your products directly (for the purpose of content marketing in general).
So, whether you’re going to order product samples or want to create business-related content on Instagram, it’s still important to know how to make high-quality photos. Don’t worry, you won’t need a professional camera for that. Your smartphone should be enough to impress most Instagram users. You just need to know a few basic principles.
Use natural light instead of flash
Whenever possible, choose natural light over your phone’s flash. Photos made in natural light are much brighter and richer compared to what you can take with artificial light. Even if you take pictures indoors, place the object near the window.
Pick time carefully
Since you want to use natural light, it’s very important to take photos at the right time of the day. Stick to these two tips.
If it’s a sunny day, try taking pictures during the so-called golden hours – the last hour before sunset and the first hour after sunrise. During this time, the sun is low on the horizon, which makes photos much more beautiful.
If it’s a cloudy day, it’s Ok to shoot at midday. While direct sunlight can be a problem, the shade from the clouds will make photos much softer.
Adjust your exposure
Exposure is how much light will reach the sensors of your smartphone camera. By adjusting exposure, you can make the picture brighter or darker. And here’s an important rule to remember: you can make underexposed photos brighter (with photo editors), but you can’t make overexposed photos darker.
So, before taking a picture, make sure it’s not overexposed. A good way to adjust the exposure properly is to tap your finger on the brightest part of the frame and adjust this parameter by sliding.
Use the rule of thirds
Now, let’s talk about composition, i.e. the art of arranging objects in a photo.
Here you can follow the well-known (and quite simple) rule of thirds. To arrange objects in the frame, divide it into a 3×3 grid. In fact, your smartphone should feature this function. It divides the frame into 9 squares that make it easier to align objects.
Photo was taken from photographybay.com
You don’t have to always place the object of interest in the center. Placing it at the intersections or along the lines will make your photos more professional.
Experiment with the viewpoint
People tend to naturally hold the camera at their eye level while standing straight. While this is appropriate in many cases, changing the viewpoint or shooting angle can make photos much more emotional and aesthetically attractive.
You can achieve it by rotating your phone, shooting from above or below the object, or by standing close to a wall, etc.
Experiment with space and depth
As a rule, you don’t want to leave empty spaces on your photos and, therefore, try to zoom in on the object. However, if there are interesting details around the object, you may want to capture them as well.
It’s also a good idea to shoot different objects as layers. In this case, you’ll have an object in the foreground and a pattern or another object in the background. So, each layer contains something to look at.
SUMMARY: Utilizing Instagram for business is fun (and necessary in today’s social age). Still, it does require a good amount of research and continuous content creation and engagement tactics to reach high follower counts and exposure. From paid ads to shoutouts to maintaining a social media calendar, there’s a reason why social media is a serious part of marketing for your online business.
The sellers process your orders and arrange the shipping
The future of this package now fully depends on the postal service, customs, and all that.
Do you see what the challenge is?
To get the package in time for Christmas, it’s necessary to place the order 1-1,5 months ahead.
Of course, there are some people who prefer buying gifts at the last minute. But if a customer wants to receive the order before December 20th, it’s better to make a purchase before the second week of November.
It gives you a whole month to plan forward all your marketing efforts, and 2 weeks to put them into practice.
Remember that November 11th is the day of Global Shopping Festival on AliExpress!
It’s the time when AliExpress sellers are flooded with orders, and shopping on the platform reaches unbelievable heights all over the world. This is the time when global payment systems may become overloaded and have glitches. Moreover, at this moment postal services and customs handle countless packages. Ideally, you need to make your store visitors place an order BEFORE this crazy time!
Now it’s time to share a few Christmas marketing ideas. Follow this handy calendar and feel no stress preparing for the festive season!
Christmas promotion calendar 2021 from the AliDropship marketing team
Write down the dates when you can do the following:
Create new design elements
Header images, banners, a cover image for the Facebook page and other social networks accounts, templates for Christmas packaging/flyers, etc. require your attention!
What will be the general style of all the new elements you add? Will you do it all yourself or order these elements from someone else? How much money can you spend on them? Will you ask your AliExpress suppliers to print out your leaflets/cards/flyers and include them in the packages? How much will it cost and how soon do you need to email the designs to your suppliers?
Analyze the best selling products in your store and think about how you can benefit from them
What do people buy most often from you? How can you further promote these products during the pre-holiday season? Will you post them in a gallery on the home page? Will you set up a cross-sell option?
Add new products to the store and make the product pages look attractive
What are the hottest Christmas trends? Which products can you add to make a more diverse and appealing product offer in your store? What can you write in item descriptions to make the product pages more SEO-friendly? Do all the older product pages in your store look as perfect as the newer ones?
Rethink the prices
When and how will you change the prices? Will you offer coupons for some (or all) of the products? Will you create special holiday packages combining several items at a lower cost?
Halloween is over, so you are now free to start your Christmas 2021 marketing campaign!
Now you can start adding your special design elements, publishing the newest items, posting the holiday articles in your blog, running the advertising campaigns on social networks, and, in general, doing all the things you’ve been planning during the last 3 weeks.
Don’t do it all at once!
First, it’s physically impossible, so you’ll quickly get tired and frustrated.
Second, it’s much easier to keep your visitors and followers entertained when you have a tiny surprise for them every day.
Try to stretch your pre-Christmas promotion campaign across all these 2 weeks, and your audience will be motivated to follow the news and updates.
Of course, it’s not necessary to remove all your beautiful website design elements when 12 days of Christmas have gone! Keep these lovely Christmas-themed elements until December 25, and after that…start getting ready for another holiday!
Make your store ready for Christmas 2021 with these winning items
Christmas is a magical time of wonders and light. A holiday that always brings something new and unique, adds new facets to our senses through aromas and flavors, colors and lights, memories and expectations.
To create Christmas miracles, you need the right products. And we know which ones are particularly in high demand this pre-holiday season. We’ve discovered 4 product categories that will allow you to make a special Christmas offer to your customers. Let’s look at them!
1. Christmas items: home decorations
Christmas mood is here! In the pre-holiday season, people are actively beginning to be interested in interior design. Everyone is pleased to decorate their homes with different Christmas items. All shiny, glowing and golden home decorations (garlands, window stickers, candles, etc.) will definitely be in high demand.
We can see the growth of interest in these items in the screenshot below:
Also, don’t forget about the goods for serving the Christmas table and kitchen. It is no less important than the decor of the whole house!
Let’s look at a few popular products in this category:
If your customers can find these Christmas items in your store, they will be excited to add them to their shopping carts!
2. Outdoor Christmas decorations
Traditionally, Christmas holidays are associated with a decorated Christmas tree and bright lights. Beautiful lighting creates a special atmosphere of celebration, and you can decorate the house not only inside but also outside.
Therefore, thinking over the Christmas decor of rooms, people don’t forget about the exterior design of the house. And you shouldn’t forget about these products!
Look at the screenshot below and you’ll understand why we insist so much on dropshipping outdoor Christmas decorations. 🙂
Outdoor Christmas decorations for window openings, roof, and facade with luminous snowflakes, stars, different figures – all these items will be in trend.
Let’s look at some products in this category!
3. Christmas clothes
With the help of clothing and accessories, many people show their individuality. Seasonally themed things are becoming increasingly trendy. The upcoming Christmas is no exception.
Look at the screenshot and you will definitely stop doubting it!
When buying Christmas clothes and accessories, people allow themselves to be happy and delight others, as well as create a special holiday mood. You can offer Christmas clothes not only for people but also for pets. After all, such clothes look extremely cute on them!
Let’s look at some items of these categories!
Christmas clothing items will look good in your Christmas proposal along with garlands, toys, and other seasonal offerings. Also, these products can be a great gift (as well as products from the previous categories).
4. Christmas gifts
By the way, speaking about gifts!
What’s a holiday without gifts?! And here we have to take advantage of it!
Every adult and child wants to see unusual gifts under the Christmas tree, selected specifically for them. People enjoy receiving gifts from each other. For someone, a gift is a small miracle and it’s always nice to get it at the right time. Also, gifts can be very useful – such as themed cookie molds, for example. Food is an integral part of the holiday, and people here try to make everything look festive.
Everyone loves gifts! The screenshot confirms this fact:
Christmas is a great occasion to please your dearest and nearest with beautiful gifts. That’s how every customer feels. And if they find what they are looking for in your store, it will be a great success for you!
The gifts can be very different! Here we’ve presented only a few of them:
Christmas is a wonderful holiday that brings joy to people around the world. Let this holiday delight you and make your business thrive!
What are the most engaging and purchase-stimulating Instagram posts for business owners? How to increase Instagram posts engagement? Thanks to our first-hand experience of promoting our stores on social media, we have a couple of Instagram marketing tips for business to share with you!
Instagram has millions of active users – and, in comparison to other social media networks, it also has a more engaged audience facing a less intense market competition. It means that businesses have an opportunity to promote their products to a very interested audience and make these ads highly targeted without spending a lot of money on paid advertising like Facebook Ads or Google Shopping. So, it’s a good idea to use Instagram for business to boost sales. Whether you want to improve your current Instagram marketing efforts or make your first steps in this social media network, you’ll greatly benefit from our tips on creating effective Instagram posts for business.
Tip 1. Create a content plan for the upcoming Instagram posts
First of all, create a content plan for your Instagram account. You can do it with any software: Microsoft Excel/Word, Google Sheets/Docs, Notebook – it doesn’t matter! Just choose the tool that you find most convenient.
The content plan should contain a list of topics for every day of Instagram posting. It will help you to save time in the future and plan posts in advance. You can create a weekly or monthly content plan – it’s up to you!
Also, it’s important to think about your Instagram posts quantity. If you’ve just created your store and have a few followers, don’t worry – make 6-7 posts in a day to attract more people. When your Instagram account gains popularity, make just 2-3 posts in a day.
Tip 2. Analyze your Instagram audience engagement
One of the most important things in using Instagram for business is understanding your target audience. You should research it to make the Instagram content you create as effective as possible.
For example, it is crucial to let followers see your content at the right time. Usually, Instagram posts have higher engagements at lunchtime when people have a minute to check their feed. But it’s not enough for your business Instagram account. Your goal is to have more followers who will love your content and thank you for it with their orders. 🙂
So, it is a good idea to compare your potential audience’s timezone with yours and analyze the most popular time for posting. For example, you can check it at SproutSocial.com or at other websites.
Tip 3. Pick the best time of publishing these Instagram posts for business recognition and wider coverage
After your research, you can see that your working time differs from the audience’s most effective Instagram posting time. It’s not a problem! There are a lot of planners you can use to create scheduled posts: SocialPilot.co, Buffer.com, Later.com, etc.
If the time is similar to yours or doesn’t differ greatly, it’s great news: you can create posts by yourself using any device!
Tip 4. Create your own design of Instagram business posts
To create the right impression, you need to think about the visual side of your Instagram account really carefully.
Choose one or two main colors of your store. To make your Instagram account more attractive, try picking the colors from the same color scheme. Then, choose an editor where you can create posts. For example, Photoshop, Figma or Befunky. It may be an online or an offline service – just take the simplest one for you.
Start creating templates that will help you save a lot of time in the future. Make them in one style but don’t forget about variety!
Below, we will show you a range of post templates that are made in the same style and are variable enough to keep your subscribers’ attention focused on your feed.
For example, this is a template of an Instagram post that is based on infographics. There is a space for text and ample space for an illustration.
Let’s take a look at two more examples!
These templates are specifically made for posts that include quotes. As you can see, visually, they are made in a similar style, which is great if you want to give your Instagram account a memorable and unique appearance.
What else can you use?
These two templates are designed to showcase your products and, if necessary, add a bit of text to the images. It’s a great idea for occasions like a seasonal sale or a new product arrival as it lets the viewer grab all the details without even looking at the post description.
And here are more templates to learn from!
These two are great if you want to benefit from user-generated content and post your buyers’ reviews in your feed. Here, you can either focus on the text or combine it with the purchased product images if you want to.
Of course, these are just samples. It doesn’t mean that you must only use these particular images for your Instagram feed. However, they demonstrate how flexible and inventive you can be when it comes to designing your posts – and to using various content types to spice up your feed.
Don’t forget about templates for stories! Stories are one of the most effective instruments of your business Instagram page! With their help, you can communicate with your followers and notify them about new product collections, sales, giveaways or other important deals.
So, below, we will show three samples of an Instagram story as well.
As you can see, they are also made in the same style in terms of colors and geometric elements – and they are really similar to the regular feed templates we’ve previously shown. Surely, they contribute to your brand a lot if they support the visual side of your business this way!
Tip 5. Make the right caption & hashtags
The visual part of your Instagram post is what’s getting noticed immediately – but the text part gets some attention, too! That’s why you need to treat it carefully as well.
Work on captions
The caption of your Instagram post is the place where you can give a voice to the visual content. Your captions should be simple and short. Also, don’t forget to include a call-to-action: it’s the best way to engage Instagram users and increase the share potential of your Instagram post.
Here are a couple of samples:
As you can see, the texts put in captions here are short yet powerful: they prompt an emotional response from the viewers and can even motivate them to take action.
Think about hashtags
Create your own hashtag, for example, your store’s name. It will help people find your account and posts easily. Also, use the hashtags that are related to this particular post or to your account in general. This is how you will be able to connect users with the same interests.
Don’t overuse hashtags – you probably know how annoying it can be. I mean the posts that have no informational value, but use all the hashtags in the world. 🙂 5-6 hashtags are quite enough.
Tip 6. Connect with your Instagram followers
Сonnection with followers is also very important for any business Instagram account. People appreciate it when you keep in touch with them.
To maintain some contact with your audience, write attractive post captions, ask the subscribers’ opinion on the post topic, and react to the comments (answer and like them, if necessary.) Don’t forget to check direct messages and try to answer them in time. All of that will make your Instagram page look more credible, trustworthy, and purchase-stimulating.
How to increase engagement of Instagram posts for business growth: summing it up
Now, you know a bit more about running your Instagram page like a pro!
Follow this checklist to become even more efficient in your promotions on this social network:
I wrote down what I’m going to post every day
When you have a ready weekly or monthly content plan at hand, you don’t spend hours struggling over a proper post topic for today. Instead, you have more free time to get creative in your efforts and create a tiny masterpiece!
I know what my potential buyers need, want, and like
The entries in both your feed and stories should be catchy and memorable enough to motivate the viewers to come to you again and again. If you feel you can’t come up with appealing and engaging post templates, you might consider ordering custom design elements from an expert team.
I keep my captions short and powerful
To write captions that sell, pay special attention to the hashtags you’re including in the texts. Also, spend some time viewing other commercial Instagram accounts: maybe some of them will give you a hint or two on creating winning captions!
I keep in touch with my followers
If you answer comments and direct messages promptly and politely, you’re building a great business reputation and making it more likely for clients to choose your products over the competitors’ offers.
This is how you can increase engagement of Instagram posts for business growth and prosperity. So, if you’re looking for an efficient (and free!) way to promote your dropshipping business on Instagram and boost your store performance, look no further!
If you want to bring your dropshipping business to a whole new level, advertising on Facebook is a must. But, how do you create an advertisement that will make your venture the front-runner? Exploring the best Facebook ads examples is a way to get the answer!
How to make the most of your advertisement?
Advertising is the life of trade.
There is social proof that these words are absolutely true. It’s hard to overstate how powerful the right ad formats could be for your brand awareness. It literally can work miracles.
A case in point is Old Spice’s marketing campaign called “The man your man could smell like”.
At the moment it was launched, Old Spice was in a tough spot. The company had a long and rich history. However, the new generation of consumers posed new challenges.
Winning the hearts and minds of millennials was vital for the company’s future. And the appearance of such powerful rivals as Dove, Nivea and especially Axe made the situation much worse.
These companies started to crowd Old Spice out of the men’s grooming market. The products Old Spice made were perceived as old-fashioned. And all the attempts to revive their popularity had gone down in flames.
That’s why Old Spice decided to make a U-turn. Instead of targeting men, they shifted their focus to females.
It’s due to the fact that women often make the decision to buy hygiene goods even when it comes to male family members. “The man your man could smell like” advertisement was aimed to persuade women to choose Old Spice products and resulted in one of the most successful marketing campaigns in history.
What let Old Spice not only save the day but also lead the field?
However, unlike Old Spice, you don’t have to spend a fortune on it. The cost of Facebook ads or Google ads is way lower than that of television commercials. And the network allows you to easily zoom in on the people interested in your product or service.
The thing you need to do is create engaging content for your advertisement. Yet, before you get down to it, it’s useful to look at the best Facebook Ads examples and find out what exactly could lead you to success.
Well, let’s do it!
Great advertising examples to learn from
Best Facebook ads example #1: Make it cute
If you decide to dropship baby clothes, creating engaging content for your Facebook ad campaigns becomes much easier.
Kids are cute, aren’t they?
Look at the picture above. It’s hard to miss such an image while scrolling your Facebook News Feed. It’s not only eye-catching, but also grabs your attention and invokes a positive emotional response. That’s why this Facebook ad copy has got 571k likes, 4k comments, and 7300 people have shared it.
Besides, the short and informative copy in the picture pushes people to make a purchase. Thus, this ad is one of the best Facebook ads examples.
Here’s one more almost identical example that proves the mentioned above.
Great, isn’t it?
Moreover, a cute Facebook ad isn’t confined to baby clothes. Take a look at the following picture.
Yeah, right! It’s a dog wearing a hat that’s got 432k likes, 2.8k comments and 6.2k shares for the same reason. It’s too charming to disregard it. And the emojis above the image emphasize the feeling people have looking at it.
Animals like cats and dogs can be as effective as kids in catching customers’ attention. So, if you sell goods related to animals or babies, use these Facebook ad ideas and make something cute.
Best Facebook ads example #2: Create a matching background
It was a Greek philosopher named Plato who suggested that beauty is the result of symmetry and harmony.
Indeed, things that catch the human eye are those that have all the parts matching and completing each other like in the picture above.
This Facebook ad creative offers to buy a wave ring. But what makes this post really attractive is the fact that the foreground is in line with the background. The sea matches the wave ring on the hand.
This harmony along with the 20% discount have earned this ad 503k likes, 1.7k comments and 2.1 shares. Not bad, right?
Another good example of this tactic is shown in the image below.
Here, you can see the color of the background perfectly matching the color of the cardigan. This catches the attention of customers. And the state of urgency created by the claim that the stock is running out provokes impulse purchases.
As a result, 815k have liked this Facebook page, 2.1k have left their comments, and 1.3k have shared this post. So, clearly, it was a good idea.
Breakthrough Facebook ads example #3: Make it desirable
All people want to look more attractive, don’t they?
Of course, they do. Look at the picture above.
This Facebook ad promoting a cardigan has got 654k likes, 2.2k comments and 2.2 shares. So, what makes this creative so successful?
24-hour flash sale?
Yeah, it’s great, but… What really makes a difference is the slim model wearing the cardigan. This trick lets customers think that buying this product can help them look as attractive as the girl in the picture.
You can see the same method employed in the example of the Facebook ad campaign below.
Supported by the large discount, this creative has achieved even better results.
Effective Facebook ads example #4: Take close-ups
If your dropshipping store is dedicated to some kind of jewelry such as rings, necklaces or watches, the best way to promote these products is taking close-ups.
You can look at the image above. The way this photo was taken allows customers to see the necklace in detail. Thus, people get a comprehensive picture of the product, which is necessary when it comes to selling jewelry.
So it’s not surprising that this post has collected 918k likes, 76k comments and 160k shares. Impressive, isn’t it?
Also, take a look at this ad showing watches in the same close-up style. As you can see, it has also got great results.
Best Facebook ads example #5: Shoot video ads
Video content is the most engaging one. Just take a glance at the example in the picture above.
One brief look is enough to understand that this Facebook ad has done the job. 35 million views and 389 thousand shares are the best evidence of its efficiency. Let alone 646k likes and 39k comments.
What makes videos so effective? Unlike images, it’s easier to show how a product works with a video. At least, this is what the best Facebook video ads do. Besides, what takes several pictures can be shown with one video that lasts only a few seconds.
So, if your Facebook ad contains videos showing off the benefits of using your products, you’re highly likely to get people’s interest and make them buy your goods.
Let’s take the one below. Here, you can see a video telling how buying the bracelet will help to save the ocean. In fact, many people are concerned about the state of the environment. That’s why they’re likely to watch it and make a purchase.
Best example of Facebook ads #6: Use a blurred background
Another great way to emphasize the best parts of your products and catch customers’ attention is using a blurred background. It’s especially effective when dropshipping décor items like in the image above.
This advertisement has thousands of likes, comments and shares. The picture of this wine glass makes people focus on the product and helps them get a clear picture of how it’s going to embellish their homes.
Below, there’s another great example of using a blurred background to create an engaging Facebook ad.
Best Example of Facebook ads #7: Let customers choose
Different strokes for different folks.
This saying is especially relevant when it comes to apparel. Someone may like the pink color, while another one can’t stand it and prefers grey.
That’s why your Facebook ad should let customers see that they have various options to choose from. A good example of this is shown in the picture above. Those who don’t want to buy the pink hoodie can pick one of a different color from the alternatives in the right side of the picture.
In the image below, you can see an even wider range of options. This tactic allows both these ads to get people’s engagement and to be among the best Facebook ads examples. For this very reason, you can also use carousel ads with an image or video.
First of all, let us pay your attention to the fact that if you want to succeed in eCommerce, advertising on Facebook is a must. What is more, now you have learned some basic tips on how to follow the best Facebook ads examples. Though you have never thought about these actions before, it’s high time to implement them in your business and make it right now!
Let me remind you the tips we talked about:
Make it cute
Try to draw users’ attention with some cute photos. Think of making ads with baby photos. Most people start to melt when looking at such pictures. And remember that in catching customers’ attention the pictures of animals like cats and dogs can also be an indispensable advertising tool.
Create a matching background
In fact, there is nothing difficult about it. You only need to find a background that is going to match your product in terms of color, shape, etc.
Make it desirable
Show people that your products can help them look better. A desire to change their look can become a prime mover when making a purchase.
If you sell fashion jewelry or accessories (which are relatively small), try taking close-ups. This allows your potential customers to see your product in detail. And if it’s so perfect, actually, you are going to leave them no choice!
Shoot video ads
Nowadays watching videos is one of the most popular activities on the Internet. That’s why it’s high time to tune out your audience. What is more, videos can let you demonstrate more benefits of your products.
Use a blurred background
Blurred backgrounds help people to focus on the very product. In that case, your potential customers have an opportunity to see that the item is brilliant!
Let customers choose
Your customers will definitely appreciate you giving them additional options to choose from.
After going through the best Facebook ads examples, you know the necessary techniques and tricks. Now, you can choose the ones that suit your online business best and create a breakthrough advertisement.
Quite often, our clients ask: what is the purpose of starting a blog that is integrated into each of our stores? In this article, we will explain why blogging is important and how it can increase conversion rates. Plus, we will show the benefits of blogging for the eCommerce business!
Sometimes, online store owners ignore the blogging opportunities at all. They think there are much more important things to do, for example, products import and orders processing, and give up the online presence.
But, you’ll be surprised by all the numerous advantages of blogging. Also, we’re sure you’ll enjoy the benefits of blogging and its impact on your eCommerce store performance!
Brand-related benefits of blogging
Regardless of its niche and nature, any business can improve its performance significantly by building a well-recognized brand. For lots of reasons, the importance of well-planned branding of your dropshipping store is enormous, and blogging certainly helps you create the desired business image through a number of ways.
1. Proving your expertise
Commonly, dropshipping stores are dedicated to a specific thematic range of products, and this factor makes them highly appealing for buyers. What do people expect when they are placing their orders in a highly specialized store? They think the seller is well aware of the issues typical for this particular community. A thought-out blog gives you an opportunity to prove you’re a really knowledgeable and responsible seller everyone can build trust with.
2. Differentiating from competitors
As we can tell from this success story (and from our broader dropshipping experience), it’s quite a common situation for buyers to mix up several different stores operating in the same niche. It happens because the majority of store owners research their competitors and copy design elements or marketing tricks they like. If you write your own unique blog content and your writing skills are good enough, you can constantly mention the distinctive features of your store and products in these articles. This way, it will be harder for your competitors to blindly copy your writings. At the same time, it will be easier for your potential clients to instantly recognize your store.
3. Establishing authority
Through reviewing and discussing the hottest industry topics, you don’t simply help your store visitors make their purchasing decisions. What’s more important, you create and support the atmosphere of professional integrity and competence in this shopping destination. Let the industry community (both the buyers and the influencers) learn that your adequate opinion is worth their attention. This way, you can establish yourself as the leader of this particular niche segment.
Customer-related benefits of blogging
Customers are the core of each and every business. Ideally, every action you take should be dictated by the preferences and interests of your prospective clients. If you run a blog, you can easily solve a number of issues related to your interaction with current and potential customers.
4. Customers’ education
What do you achieve through writing informative articles about your business in general and your products or services in particular? You are spreading the word about various industry-related concepts. Basically, you are educating your blog readers. To some extent, educating is even more important than direct selling. Your audience understands that you care about their interests and wishes and appreciates your honest, non-marketing approach to the articles.
5. Answering FAQs
Yes, your store contains a separate dedicated FAQ page, but let’s be honest: not many people actually read it. Plus, its capacity may seem limited if you want to address multiple issues at once. In your blog, you can create a whole series of articles that answer the most common groups of questions (for example, this is how we do it).
6. Supporting communication
Blog articles and comments demonstrate to your store visitors that you are open to communication and willing to accept external feedback. At the same time, through encouraging comments and researching the opinions left by your readers, you gain new insights into your potential buyers’ behavior. This is how you get the opportunity to plan your marketing initiatives with a higher level of precision.
7. Demonstrating your operational status
Sometimes, Internet users visit an online store and get confused. They can’t tell for sure whether this website is abandoned because there is no direct indication that the store is actually accepting and processing orders. In this case, a regularly updated blog is the perfect solution! It clearly shows that your business is alive and well, and the store is kept in perfect working order.
SEO benefits of blogging
As we have mentioned on numerous occasions, search engine optimization is a vital element of your business success. Luckily, regular updates of your in-built blog typically have a number of great consequences. Together, they can give a noticeable boost to your Google positions.
8. Increasing traffic
There is a valid reason why we have included blog articles in our list of the best free traffic sources for a dropshipping store. The thing is, every new article you post in your blog is a new page on your website – and what’s more, this is a page with high-quality unique content. As you create new content in your store, you get more favorably indexed in search engines. This way, you improve your search visibility, and it leads to the website traffic increase. The more articles you write for your blog, the better chances you have to rank favorably for your target keywords.
9. Generating inbound links
With an interesting and insightful blog, you stimulate the creation of so-called authoritative links: it means that other Internet users refer to your content and provide its links in their own writings and posts. These links are useful in terms of search engine optimization and can drive traffic to your store from other websites.
10. Ranking for long-tail search queries
In this part of our SEO eCommerce checklist, we explain why narrow, specific keywords (which typically consist of several words and therefore, are also known as long-tail keywords) are such an important element of your web store structure and such a vital part of your SEO efforts. The thing is, writing a blog article on a narrow topic is the perfect way to include more long-tail keywords in your website. So, an article dedicated to some particular issue will be valuable for potential buyers, great for generating traffic through attracting visitors with some specific needs, and beneficial in terms of SEO.
11. Providing fresh content for Google
When Google ranking systems evaluate a website, they consider the freshness factor among all others. So, it is recommended to add new content on a regular basis in order to improve your website visibility in Google search results. Also, try writing some news-related or season-specific articles from time to time. Well-timed content is more likely to get found because of trending searches.
12. Providing long-time SEO benefits
While SEO actions don’t give an immediately visible result, they work perfectly in a long-term period. As soon as your new blog article gets published, it starts getting ranked by the search engines. Therefore, you continue to get traffic (and orders) from this article in weeks and months after its publication. In other words, thanks to a one-time effort to write this particular article, you can expect to get continuous traffic from it in the foreseeable future – and it won’t require much extra work.
The secret of a fruitful promotion on social media, whether it be Facebook or Instagram, is delivering unique high-quality content that is relevant to the preferences of your target audience and hard to find in other sources. The content you create for your blog is a great digital marketing tool. You can either simply share it in your social media accounts through posting the articles’ links or repurpose it.
Repurposing means using the contents of your articles in a different format (shooting videos, drawing infographics, etc.) in order to make them more suitable for posting on other platforms. The more people share these wonderful blog-based posts, the more exposure you get on social media and the more potential buyers you can reach and attract. Thanks to user-friendly solutions like Venngage, you can easily create infographics, diagrams, charts, collages, and any other catchy visuals out of your texts even if you don’t have any experience in design.
14. Facilitating email marketing
As you can guess, the articles from your blog can also serve as the source of the content for your email newsletters. You can, for example, notify your subscribers of the newest article published in your blog or show them a thematic selection of related articles which are dedicated to some particular topic.
15. Breaking the news
Your in-store blog is the perfect platform for sharing the news. Here, you can announce an upcoming sale, advertise the newest product additions, explain the changes to your payment/delivery policy, etc. With the blog’s help, you switch from a traditionally-looking boring news issue, and start sounding as human and reader-oriented as possible.
16. Sharing the feedback
Your existing buyers’ opinion on the products they have purchased is an essential element of social proof that drives your business forward. Ask your customers to share opinions on the items they received and request their permission to publish these reviews in your blog. For your readers, these real-life stories will be valuable and trust-inspiring.
Now, you know the purpose of a blog in your eCommerce store and the numerous benefits of blogging in this business. We hope it will inspire you to boost your store performance with this free and powerful instrument!
Although Quora was originally created just as a website for posting questions and answers, it can serve as a promotion platform. Read this Quora Ads Guide and learn how to create your own advertising campaigns there and what type of ads works best.
Quora and its users
How often do you ask questions?
If you think about it, we are surrounded by question marks: we ask serious questions, silly and stupid ones, we ask what we don’t know and even what we do know – just to make sure.
And of course, people ask questions on the Internet since the very first forums. Therefore, for dropshipping business owners, this trend incorporates an opportunity for promotion.
Quora is one of the most popular Q&A platforms on the web. Type a question in Google, and you’ll probably see answers from Reddit or Quora. Thousands of people ask their questions on all kinds of topics and get answers from different people including professionals and experts. Furthermore, users can rank these answers so that the best ones could get to the top.
That’s why advertisers use Quora marketing as a part of their promotion strategy.
Quora ads guide: using Quora for business
First of all, since many people interested in certain themes gather on Quora, and, moreover, ask direct questions, it allows you to better understand your target audience.
For example, if you sell baby clothes, you can learn what bothers parents by studying their questions.
Secondly, Quora allows you to share your expertise on a given topic and, in the meanwhile, advertise your dropshipping store – provided you really know your niche.
Imagine you sell mountain bikes. You’ve been into this sport for many years and you know everything about it. And then you find a question on Quora related to mountain bikes. A detailed answer to that question will make you a reputable expert and can bring attention to your business if you place a link in your post.
To start promoting your business on Quora, first, you need to register there. When creating your profile, you will be asked about your interests, which will define your feed. After that, pay huge attention to your profile’s details.
Write a description about yourself as well as your profile, education and employment credentials. Also, use the ‘Knows About’ section to show other people what you’re good at. All this information will serve as your business card. And don’t forget to mention your brand and provide your bio with the link to your website.
After that, you can start searching for the topics related to your business where you can find potential customers. Just type what you need in the search field and follow the topic. This way, you will understand what kind of questions people ask and what answers they expect from you and other experts.
The next step is to find questions related to your topic and start answering. Your answer will serve as posts, which you can promote by using Quora Ad Campaigns.
Starting a campaign in Quora Ads Manager
To start a campaign, you need to enter Quora Ads Manager, which you will find under your profile. After that, you will have to create a Quora business account and input all the necessary details.
Manage Ads tab on Quora
Clicking on Manage Ads, the first tab on this page, you can find the statistics on your current campaigns as well as start new ones.
When doing so, you first need to choose the objective of your campaign from four options:
Conversions: The aim is to send users to your website and convince them to complete an action.
Traffic: The aim is simply to attract visitors to your site.
App installs: The aim is to convince users to download a mobile application.
Awareness: Aims at making your answers popular.
Lead generation: Aims at getting contact information from Quora users.
In addition, you can name your campaign there, set the schedule and budget, choose targeting options, etc.
Next, you create an ad set. Here you can name it, choose the location to be targeted, and the targeting type. You’ve got four options:
Contextual targeting (users will see your ads if they’re relevant to certain topics, keywords, and questions);
Audience targeting (shows ads to the audience based on your website traffic, a lookalike audience, or a list of contacts you have);
Behavioral targeting (ads follow users based on their interests, keyword, or question history);
Broad targeting (ads are shown to as many users as possible no matter how relevant they are to the users).
After that, you can create ads by choosing one of two types.
Image Ads have a headline, body text and a Call to Action button leading to your landing page. And of course, you can import an image, which will make it more appealing.
Promote an Answer option, as the name suggests, allows you to boost one of your answers.
Most likely, other users on Quora will see the first two types as regular ads and will probably think, ‘Oh, someone’s trying to sell something… Ok’.
It doesn’t necessarily mean they won’t work; however, Quora is a Q&A platform, and this is what people here are for. So, the best strategy is to boost your answers because this is the most natural and useful form.
Pixels & Conversions tab
The next tab in the Quora Ads Manager will show you how your advertising campaigns are doing. In other words, it’s a tracking tool that shows you the efficiency of your advertising.
To start tracking, you need to install the Quora pixel. Learn how to do it here.
This tab allows you to create specific audiences, which will improve the targeting of your ads. You can group users based on your landing page traffic, email addresses and the audiences already existing in the Quora Ads Manager.
You can use the last tab to send all the metrics of your ad campaigns to your email.
Quora Ads pricing
Of course, advertising on Quora is not free. However, there’s no fixed price. Instead, Quora Ads pricing is set depending on various factors such as location and audience targeting, the quality of your ads, etc.
The pricing system works as an auction where advertisers can offer their bids. The more you pay, the more often other users will see your ad. Whenever you create an advertising campaign, Quora suggests a price, so you can follow the advice or bid the minimum cost.
Moreover, you can set a limit to how much you want to spend by specifying your daily or lifetime budget limit.
Quora ads guide: what makes a good answer
It’s a good idea to answer new questions or choose older ones with at least 1000 views.
Avoid writing in an advertising style! Make your answers as natural, informative and useful as you can. Using “I” and “me” is totally Ok.
Posting pictures or videos will make your answers more appealing and eye-catching.
When answering a question, leave something unsaid because it will motivate people to follow your link to learn more or to see some examples.
Few people will want to follow a link leading to a product as it’s clearly an ad. Therefore, your best choice is to link your Quora answer to blog posts if you have a blog.
On Quora, you can find many potential customers for your business. However, it’s a platform for asking and answering questions, and in order to succeed, you must adopt this format.
The best strategy is to provide the audience with useful information and motivate them to learn more by following your links. This way, you should be able to seamlessly raise their interest in your brand.
Are you looking for new Instagram giveaway ideas and tips which you could use to promote your ecommerce store? You’re on the right track!
Actually, I know how hard it is to surprise people with something new when every day you do the same thing – you create unique content, look for new ways of business promotion and try to develop your own marketing strategies.
Even if your imagination is incredible, at some point, you will eventually run out of ideas. Therefore, you will need to find an additional source of inspiration.
In this article, we’ve collected 10 marvelous Instagram giveaway ideas that will help you impress your followers and get the most out of your Instagram marketing campaign!
What is an Instagram giveaway?
An Instagram giveaway is a time-limited contest that helps brands build relationships with their customers and share the information about their products with a larger audience than they originally could.
Let’s say you have an ecommerce store and want to increase your brand awareness using Instagram. Among all the ways of doing it, the easiest one is announcing a contest – you just need to select a prize (something of the products you offer), define the terms and start it on your Instagram page.
Normally, the terms and conditions of Instagram giveaways are so simple that basically everyone in the world can take part in them. In most cases, participants just need to like a giveaway post, follow the Instagram page that announced it, and tag some friends.
Typically, giveaways last from one to two weeks. This time is usually enough to reach a reasonable number of potential clients and be sure that the followers remember about the contest.
When the contest is over, you need to choose a winner by the rules you’ve specified at the beginning (at random, by the number of likes, etc.), congratulate this person and send him or her the prize.
Instagram giveaway statistic to think about
So, why should you be running giveaways, in the first place?
According to the market reviews, a huge benefit of Instagram giveaway posts is their engagement: it’s 4 times higher than those of regular posts! Some reports estimate that Instagram contest posts receive about SIXTY TIMES MORE comments and 3.5 times more likes in comparison to all other post types!
And these numbers surely explain how Instagram contests help brands grow their following 70% faster: it’s all about the publicity you gain. Sounds like a social media marketing strategy you’d totally try, right?
How to create a great Instagram giveaway: ideas and tips
Before discussing the best Instagram giveaway ideas, let’s see how to create a contest that is easy and convenient for you to manage.
My first giveaway: a checklist
To begin with, let’s go over the steps you’ll need to take!
Choose a goal for your Instagram giveaway
The first step is defining a goal for your Instagram giveaway.
Or any other goal that you want to achieve with the help of Instagram giveaways.
The chosen goal will determine all your further actions, so you should select it carefully and keep it in mind when planning and managing a contest.
Select a prize
A prize is something that impacts the overall success of your Instagram giveaway. Actually, it has to be something special that people would be eager to compete for. It’s better to offer high-demand products which can’t easily be bought in brick-and-mortar stores.
Besides, you have to choose affordable products because you will buy them with your own money. Of course, people will be happy to win an expensive high-tech drone, for example, but this can easily cause you financial troubles.
That’s why we advise you to determine the part of your budget you’re ready to spend on Instagram marketing and don’t go above your limit!
Define the contest rules
Once the prize is chosen, you have to make the rules of the game.
When you’re creating your first giveaway, there’s no reason to reinvent the wheel: just use the positive experience of other Instagrammers and brands.
As a rule, contest makers ask Instagram users to do one or two of the following things:
Like a photo
Share a post
Follow an Instagram page
Leave a comment
The more actions people have to do, the more your Instagram page is being promoted. For example, if users like a post, share it and tag 3 friends, they’ll increase your reach multiple times.
However, we advise you to limit the entry requirements to three or four steps. Otherwise, there is a chance that people will avoid taking part in your contest because of its complexity.
Create a great Instagram giveaway post
A perfect Instagram giveaway post will vary widely from one brand to another. The same methods can work for your business and be absolutely useless for others.
However, there are several elements that every Instagram giveaway post should include:
A bright, color picture of your product
A short text perfectly announcing your giveaway
When creating a post, don’t write too much text and use bullets or numbers in the caption. All participants must clearly understand what steps they should take to win the prize.
Your campaign hashtag is as important as everything else when it comes to promoting your giveaway. That’s why you have to choose a fun and memorable hashtag that’s related to your business and products.
Thanks to hashtags, it will be easier for you to measure your contest success and to see how many Instagrammers have entered your giveaway. Besides, if you add several popular hashtags to your post, you’ll significantly increase your reach on Instagram.
Create reminder posts
In fact, Instagram giveaways aren’t those things you can set and forget about.
You should regularly remind your followers how much time is left to enter your giveaway and get a prize.
These posts will help you draw more attention to your contest and therefore, get more participants.
Promote your Instagram giveaway
As more and more businesses are trying to promote their giveaways, the competition is also increasing. So it’s getting harder to stand out from the crowd.
Here are some ideas on how you can promote your Instagram giveaways:
In fact, the more ways of promotion you try, the more participants you get. So it’s a good idea to experiment with them and use as many options as possible.
10 brilliant Instagram giveaway ideas: what to ask the participants to do?
Now that you know how to create Instagram giveaways, it’s time to take a look at the most effective Instagram giveaway ideas. Here is the list of actions you can offer your participants to take.
#1 Like the post and share it to win
Ask your followers to like your giveaway and share it with their friends. This way, you can easily expand the reach of your brand – even if 10 people repost your giveaway, it will help you increase your brand visibility.
#2 Make up a funny caption to the Instagram giveaway post
Another Instagram giveaway idea is asking your followers to write a funny caption to your photos. This contest gives your followers a chance to prove themselves and allows you to grow your audience.
#3 Tag a friend and follow the Instagram page to win
Ask your followers to tag one or several of their friends in the comments section so that they could start following your Instagram page, too. This type of giveaway will help you get lots of new followers and significantly increase your brand visibility in a very short time.
When the contest is over, the majority of new followers will stay with you because most people are too lazy to unfollow someone. 🙂 Thus, you will get a large and warm audience which you can target next time.
#4 Upload a creative photo of the store products
If you have enough sales in your store, you can ask your followers to upload creative photos of your products to their Instagram accounts and add a unique hashtag. If it works, you’ll get tons of user-generated content and increase your brand visibility a thousand times.
#5 “Write why YOU should win the prize”
Ask your followers to leave a short comment where they explain why they are bound to win. Choose the story you like the most and award the winner.
#6 Come up with a new slogan for the brand
This Instagram contest is a perfect way to get a snappy slogan for your brand if you still don’t have one. Just ask your followers to think up a catchphrase and write it in the comments section to win a prize.
#7 Find the answers to the questions about the store
Lots of customers don’t know a word about the brands they regularly buy. So you can write some questions about your store and hide the answers on your website pages. This contest will help you attract more traffic to your ecommerce store and improve the SEO ranking of your website.
#8 Write a detailed review of the product(s)
As a rule, people write reviews when they are unhappy about something. That’s why even great companies that really care about their clients may have lots of negative reviews.
To improve the situation, you can launch a contest and ask your followers to write some nice words about your products or your store. You can use the screenshots of these reviews later to promote your website and increase the trust in your brand.
#9 Create a short video review or a story
This Instagram giveaway idea is similar to the previous one. But this time, the participants have to record a video review of one of your products.
Of course, the number of participants will be limited and you won’t enlarge your audience heavily. But this contest will give you a better understanding of your target audience. It will help you analyze the Instagram pages of your real buyers and get an idea of what tricks you can use to promote your products to them.
#10 Like and share the posts during a certain period of time
This Instagram giveaway idea is for those ecommerce entrepreneurs who are ready to work hard and wait long.
To make your followers eligible to win the prize, you can ask them to like and share all your posts during a week or a month, for example.
Of course, it’ll be difficult for you to monitor all the changes and create a great amount of Instagram posts which will maintain your followers’ interest. But this will have a very positive impact on your business.
The participants will regularly visit your page to check if there is something new. So, a constant flow of traffic will be brought to your Instagram page and, most likely, to your website. Besides that, thanks to shares, you’ll reach a huge number of potential customers.
Here were our Instagram giveaway ideas which will help you make the most out of your Instagram marketing campaigns. Try them right now and you’ll significantly improve the performance of your ecommerce store!
Do you have no sales or website visitors? Are you sure that you advertise your products to the right people? Let’s do a target audience analysis and check this out!
Who is your target audience? Who is more likely to buy products from you?
If your answer is something like “I’m going to sell my products to everyone” or “I don’t limit myself to any groups of people”, I have some bad news for you.
If you target everyone, you target no one.
Without knowing your target audience, it will be impossible to effectively run your eCommerce business and earn lots of money.
So what is to be done?
The solution is simple: perform a detailed target audience analysis and enjoy your improved results!
And we’ll tell you how to do it right.
What is a target audience analysis?
Your target audience is a group of people who might be interested in your product or service. As a rule, these people have similar interests, they’re about the same age and of the same gender.
To define target audiences, business people usually perform a target audience analysis. In simple terms, it means investigating the behavior, preferences, interests, location, demographics and other aspects of a specific group of people.
A target audience analysis usually consists of the following aspects:
Cultural and social background
The more elements you’re taking into account when defining your target audience, the narrower it is.
For example, if you sell extremely expensive men’s suits appropriate for the red carpet, your potential buyers are most likely to be rich well-educated men living in First World countries and regularly visiting social events. As you can see, this audience is really narrow.
First, you will clearly understand who really needs your goods. Therefore, you will appeal to your potential customers more successfully.
Let’s say you sell educational books and your target audience consists of students, teachers, and academics. Although all these people are really interested in your products, you need to divide them into groups and promote your store with different pieces of content. The marketing strategies that make sense for students may not work for teachers, and vice versa.
Secondly, knowing your target audience helps you allocate your resources properly and keep within your marketing budget. This way, you will only spend your money on the right people and suitable marketing tools.
Besides that, the knowledge of your target audience lets you be more competitive and increase your conversion rate.
Challenges of target audience analysis
When starting a target market analysis, marketers often face a number of challenges.
Understanding your product
First of all, you may find out that you don’t fully understand the product you want to advertise, its features and the benefits it can provide. That’s why our team recommends choosing a dropshipping niche you feel passionate about.
Of course, you can still pick products from other niches, but in this case, make sure you truly understand them to create attractive content and ads.
Finding the balance between visitors and conversions
It’s especially important for entrepreneurs who want to attract buyers with content marketing. Valuable content can lead hundreds of visitors to your website, but not all of them will want to buy your goods. Contrariwise, if you focus your marketing efforts on people who will most likely buy the goods, you may miss a large audience of potential customers who are less likely to buy.
Here you need to find the proper balance.
Finding the most efficient channel
Another challenge for an advertiser or content marketer is to find the right channel. Should you create video content and promote it via YouTube or should you pick social media instead? Should you run ads on Pinterest or Instagram? Depending on the niche of your dropshipping store, you may want to try a number of options.
Now that the importance of knowing your target audience is obvious, let’s learn how to do a target audience analysis and understand your clients better.
1. Get familiar with your product
A target audience research should start with finding out everything you can about your product. It’s great if you already know the benefits of your offer. But if not, spare no time and money to know it better and thus better understand your audience.
Read about the product or even purchase and test one. Often, you can target not one but a few audiences with the same product. For example, posture-correcting goods are now popular not only among older people but among gamers and office workers as well.
2. Collect demographic and psychographic data
Demographic data includes a number of parameters such as gender, age, sexual orientation, religion, level of education, etc. The list can be different for different products and niches. Some data can be irrelevant while some information can become really important.
Psychographic data is more subjective and describes how audiences behave, what they like or dislike. Here you want to know the interests of your audience, their activities (hobbies) and their opinions.
3. Identify the pain points of your target audience
Another important part of a target audience analysis is identifying what bothers your potential customers, their problems and needs. These problems are called pain points, and your product is the thing that can solve them.
To answer all these questions, you can use a number of methods. You can take surveys, analyze audiences in social media (we’ll cover that later), make keyword research, visit niche forums, talk to people on Quora and Reddit, research your competitors, etc.
After gathering all the necessary data, you should be able to create a buyer persona.
4. Create a marketing persona
To find out what your potential customers look like, we recommend creating the so-called marketing (or buyer) persona. This is a representation of your ideal customer based on your suggestions and the data you collected about your existing clients.
Actually, there are 3 ways to create a marketing persona.
The first one is doing a survey of your real customers. You need to prepare a list of questions for your buyers, place it in your blog or email series, and ask your customers to answer them.
Explain to your subscribers that this information will help you make your eCommerce store better and more relevant to their needs. As a rule, most people are ready to help others, so feel free to ask them for feedback.
The second way to create a marketing persona is to do research online. We recommend thinking about the websites your potential customers may like, visit them, and read comments. People often write lots of valuable information when discussing something online, so you just need to find it and take advantage of it.
On top of that, we recommend registering on your niche related forums and blogs. This is also a great source of information.
As for the third way of creating a marketing persona, it is a bit risky. You can describe your perfect buyer on your own, using only your suggestions and relying on your intuition. However, we strongly recommend that you test your assumptions after a while because you may have a wrong idea about your potential customers.
According to statistics, the use of marketing personas makes websites and marketing campaigns up to 5 times more attractive to customers.
5. Use Google Analytics
Google Analytics is a great source of information and you definitely need to use it when doing a target audience analysis.
There are 3 key areas that we focus on when looking for people who matter to our business.
Let’s look at them.
Google Analytics can give you a clear picture of what age and gender your audience is.
This way, you will better understand who visits your website and what information is important for them. For example, if you sell clothes and your audience mainly consists of young women, you can add more articles on female fashion to your product offer.
I would also recommend trying Instagram and Pinterest because young fashionistas usually spend a lot of time there.
The Interests report in Google Analytics provides insights into visitors’ preferences, tastes, habits, hobbies, and more.
These details will help you see what topics your website visitors are interested in. Therefore, you will be able to create content that will be the most valuable for them.
Knowing where your customers are located is helpful because of 2 reasons. First, you will learn what languages your website visitors speak, and plan your marketing campaigns accordingly. Secondly, it’ll make you aware of the different cultures you are addressing.
Having this data lets you:
Understand what types of content make sense to your website visitors
Avoid information that would offend or confuse your audience
For example, it’s probably a poor decision to congratulate your customers on St. Patrick’s day if they live, let’s say, somewhere in the Commonwealth of Independent States.
6. Do a target audience analysis with Facebook Insights
With this tool, you can quickly determine the number of the people who viewed your page and see these views by:
Section (posts, videos, photos)
Age and Gender
Device (computers, mobile devices)
For example, if you see that your subscribers prefer videos to other types of content, it’s better to focus on creating videos rather than on placing photos.
What’s more, there you can see insights about your Facebook page’s followers, recommendations, previews, etc. This information will definitely come in handy if you want to meet the people who will love your business!
Target audience analysis is the key to your dropshipping business success, and it definitely should become a part of your marketing strategy. Regularly use these ways of defining your target audience and you’ll open up new horizons for your dropshipping business!