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How To Sell On Pinterest: Everything You Need To Know To Bring In Sales

Did you know that 66% of Pinterest users buy something after they see it on pins? Or that compared to other social media users, Pinners are 39% more likely to buy products actively? That sounds intriguing for any dropshipping business owner! That’s why today we offer you to shift your attention from Facebook & Instagram to a promising audience of Pinterest users, and discuss how to sell on Pinterest.

How to sell on Pinterest: the best pin types to use

Whether you’ve already conquered Facebook Ads Manager or are still in the process, it’s time to challenge yourself with making sales on Pinterest. Its advertising policy is a nut to crack as well! This social media platform has a few options for you to consider and use.

Rich pins

Those were designed with the needs of business owners in mind. The main feature of these pins is providing extra info about what you’re selling, such as price, material, availability, etc., right on the pin.

An example of a rich pin on Pinterest

This type of pin is free and will automatically show up in your follower’s feed. It makes things easier for those who’d like to buy a thingy from you.

To add a Rich Pin to your account, you should do a couple of things:

  1. Mark up your product with meta tags
  2. Add the URL of the page to the Rich Pin validator tool
  3. Click the ‘Apply” button that will appear once you’ve done everything
  4. Enjoy the effect!

Buyable pins

Those are called so because they have a special ‘Buy It’ button directly on the pin. The reason for this button to exist is very understandable because most Pinterest users are engaged shoppers. While this cool opportunity is available for some ecommerce platforms (not big brands only), unfortunately, this feature works in the US only.

An example of a buyable pin on Pinterest

If you’re a lucky US resident who can use this feature, the simplest way to do that is through Pinterest Save browser extension.

Promoted pins

If you’d like to attract more Pinterest users to your account or website, promoted pins are a great tool to use.

An example of a promoted pin on Pinterest

They facilitate the process of adding followers and increase sales. Moreover, they are quite easy to set up in Pinterest Ads Manager.

If you’d like to learn more about it, read our article about Pinterest advertising.

‘Shop the Look’ pins

Remember the Instagram feature with price tags on posts? You can do the same on Pinterest! This is a wonderful tool that can be used by any brand with a business account with the free product-tagging tool.

An example of a 'Shop the Look' pin on Pinterest

You can show an attractive picture to people and sell your products to those who are already interested – we mean, without being irritating. 🙂 Typically, they generate twice as many clicks as regular pins, so we recommend using them to the fullest.

How to sell on Pinterest: the keys to using the platform more effectively

If you’ve been in ecommerce for long enough, you probably already know that advertising is not the only thing you should do to drive sales. So, here are some tips that will make your time & money investments even more successful!

Take care of your Pinterest profile

If you’re wondering how to sell on Pinterest, first of all, make sure you have a business account, not a personal one. It will give you access to more specific features which you’ll need as a dropshipping entrepreneur such as analytics and top pins (read more about it here). It will also give you an opportunity to link your store to the account, which is kinda important if you’d like to use all the wonderful features we mentioned above. If you already started your store’s account as personal, don’t worry: it’s easy to convert it into a Business one.

Then, don’t forget that your social media account should be easily distinguishable by your clients. So, make sure your profile photo is your logo of a suitable size, the bio is optimized, your cover board matches your niche and store identity, and the right contact information is present.

After these things are done and your account is ready, you should claim your website. Just follow this simple step-by-step guide from Pinterest.

One more thing to take into account is being active. Post a lot, and post regularly. Pinterest itself recommends making at least one post a day. Moreover, you should try to interact with other people: comment on other accounts’ pins, re-pin other users’ pins, and so on. Do everything to be noticed. 🙂 If that seems a bit overwhelming for you, our team has a great automatic solution for these needs.

Create your own boards

Remember that Pinterest was started as a scrapbook of a kind: that’s why people here really love organization. While you can learn all hacks on creating boards in our previous article, we have one more secret thing with you to share: create a board that will give people a reason to follow you. Try to think of some kind of content that can be produced by you only and divide it between boards.

An example of a Pinterest board

Use keywords

SEO works not only for Google! After all, Pinterest is a visual search engine, and keyword search is crucial if you’d like your posts to be on top. Use some keyword ideas from Ubersuggest or Ahrefs to find the most suitable and promising ones for your niche.

If you think that you can integrate these keywords into text only, we’re happy to say that there are a lot of alternative options as well:

  1. Title

This is the first thing a user sees, so it would be great to demonstrate that your pin is exactly what they’ve been looking for.

  1. Description

No comments needed, just try to add the keywords to the first 50-60 words you’re writing.

  1. Hashtags

Yes, they work on Pinterest, too. Add some niche-relevant and not too general hashtags at the end of your pin.

  1. Text overlay

Social media algorithms can read pictures, so use this feature to your advantage.

  1. URL text

Add a keyword to the URL as well to let Pinterest see that the post you publish contains some valuable info on the topic.

  1. Alt text

It’s not something we usually think of, but it works. If someone pins your post, other users will see its ‘technical’ description automatically.

You can also add some keywords to your profile description and board names as that will help you connect to people who are searching for you. However, don’t overdo the task: rumour has it that high-traffic pins tend to include between 5-10 keywords and 3-5 hashtags.

Engage with your customers

One of the best digital marketing strategies is not focusing on selling. It is significant to understand that the success of your social media promotion is defined by your ability to engage with customers. Increased engagement results in an increase in sales and revenue.

We recommend avoiding an overly ‘pushy’ approach and mix promotional and non-commercial content in your pins.

Pay attention to the ‘Gift’ tab. The gift tab is an innovative drop-down menu that gives users the opportunity to search for gifts at fixed prices.

The 'Gift' tab on Pinterest

It is very simple to join this list: just add a price tag to the product description, and you’ll be added to the list automatically.

Building up content: tips on how to sell more on Pinterest

As you know, Pinterest is a visual platform. This means, first of all, you need to be sure that your pins look appealing and inspire your potential customers to click. You can achieve it by using:

  • High-quality photography
  • Beautifully designed graphics
  • Correctly sized visuals
  • Bold colors and fonts
  • Graphics that match your branding

These are the minimum requirements to make your content look professional. We’ll show you a few examples of high-quality pins to illustrate what we mean.

You can create a beautiful, branded pin like the one below that draws users in and entices them to save, click on and purchase what you’re promoting.

Coca-Cola account on Pinterest

Photo credit: Coca-Cola

A perfect way to stand out is to take professional pictures of your product, like Moschino did for a new collection.

Moschino account on Pinterest

Photo credit: Moschino

Or you can simply post stunning photos of your products and provide all the necessary information.

Ikea account on Pinterest

Photo credit: IKEA

According to Pinterest’s own research findings, there are some pin design tips that work well for all goals:

  • Add your logo

You can add it to the top or bottom center of a pin. This way, pinners can make out your logo clearly and understand this is an actionable pin.

  • Highlight your product

Set your product image as the center point of the pin: this way, you make it the main point of the image.

  • Add context

Show how to use your product!

Since we are eager to sell more on Pinterest, these extra tips will be especially helpful:

  • Stick to a schedule

We recommend creating a content plan and keeping seasonal events in mind. If your post is about a time-specific holiday, a mention of it can increase your sales by up to 20%. This will drive urgency for faster conversions.

  • Make your CTA visual

Pins with call-to-actions in the text overlay tend to lead to a 6% sales lift on average.

  • Stay informative

Include pricing and product information in your Pin descriptions for an average 28% sales boost.

  • Mind your brand image

Create a unified visual style for the pin and the landing page for an average 13% sales increase.

An example of a stylish Pinterest post with a reader-friendly caption

Even though visual content on Pinterest will always be in the spotlight, that doesn’t mean you don’t need to use text. If the visual part of a pin will catch a user’s eye, the description motivates them to click. It can help users find your pins easily.

For best results, your pin descriptions should be:

  • Front-loaded

Users will only see the first 75-100 characters unless they click. To increase clicks, put significant information upfront and focus on establishing the utility of the product.

  • Reader-friendly

Keywords are necessary, but remember about creativity and informative texts. Pin descriptions that contain only keywords can be off-putting.

  • Selling

Users can see that the cool stuff you’re selling is what they are looking for. But a description that lets them know it’s premium quality and with free shipping can encourage them to purchase.

How to sell on Pinterest: summing up

Now you know all the basic keys to using Pinterest for boosting your dropshipping store sales. If you are seeking a new channel to win more sales, Pinterest has a great potential. Pinterest is a perfect social media for ecommerce because users are equally motivated to save items and to share them with others.

The long-term success of your Pinterest marketing strategy depends on creating stunning and relevant content. High-quality and inspiring images, effective use of keywords, and niche boards that show your pins will help you to get more followers and customers. The best part? You can easily automate your social media posting process and get more sales starting TODAY!

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What Are The Benefits Of Advertising Online On These Popular Platforms?

Which is a benefit of advertising online? In this article, we’ll talk about why your business (be it a traditional one or an ecommerce store) needs digital marketing.

Any business wants to promote products or services in order to raise sales. Before the internet, companies had plenty of promotion channels such as TV, radio, billboards, magazines, cold calls, etc. Many of them stay effective even now.

But with the internet and ecommerce evolving, marketers develop new techniques and explore new promotion channels. So, which is a benefit of advertising online and what can different channels offer your business? In fact, there are at least several benefits!

Benefits of online marketing

1. You can pick a relevant target audience

If you compare traditional marketing vs. digital marketing, you will see that this is a huge benefit of advertising online.

For example, if a company advertises female clothing with a TV commercial, half of the audience are going to be men, i.e. people who are not necessarily interested in this product. Same goes for other demographics such as age, interests, profession, etc.

Digital marketing offers a lot more tools and methods to target specific audiences. It increases the conversion rate and cost efficiency of your marketing efforts.

2. Better analytics

Offline retailers have been trying to analyze their customers since long ago. Although many of these attempts were successful, they don’t beat the amount of information digital marketers gather.

Online analytics can tell you which ads brought particular potential customers (by analyzing traffic sources), how long site visitors stay on certain pages, what buttons they click, etc. In other words, online advertising also analyzes customer behavior, which makes your advertising efforts more effective as you gather more data.

3. Affordability

Another important benefit of advertising online is the fact that digital promotion is considerably cheaper than traditional channels. And it’s not about you getting to save a couple of bucks!

Since digital ads don’t require large budgets, even small businesses like dropshipping can enter markets and earn their share of profit to start growing.

4. Speed

Most traditional advertising methods require time. A TV commercial, a magazine ad, a billboard – often you need at least several weeks to get your ads running. But in online marketing, things happen much faster. For example, if you have all the required materials, you can start promoting products or services on Facebook within 24 hours.

Moreover, in online advertising, business owners can quickly change budgets, thus reacting almost immediately if necessary.

In addition to these general benefits of advertising online, various channels offer their own advantages. Let’s analyze them.

Which is a benefit of advertising online with Google Ads?

advertising online with Google Ads

1. Large audience

Advertising is always based on the law of large numbers. The more people see your ad the more conversions you get. This is why it’s important how many potential customers you can reach with a particular advertising channel.

Google processes over 3.5 billion search queries daily. Of course, most of them have little to do with your products, but the number is still impressive. Besides, one can also advertise on Google’s other platforms, namely YouTube and Gmail.

2. High relevance

All digital ads target people who are likely interested in a given product or service. Whenever you see a banner on a random site, there’s a chance it’s advertising something you have searched not long ago.

However, Google’s search ads are much more relevant for users because these ads show up as a response to users’ search queries. In other words, products are advertised to people who are looking for these products and online stores where they can buy them right now.

3. Pay per click

When you advertise online with Google Ads, you only pay for the number of clicks. So, if nobody clicks on your ads, you won’t have to pay.

This might be a minor benefit, but compare it to traditional marketing methods. For example, if you pay for a TV commercial, the price won’t change no matter how many people see the commercial, contact you and purchase your product.

4. Remarketing

Another benefit of advertising online with Google Ads is the fact that the platform provides remarketing tools. Since the percentage of site visitors who actually buy products is very small, businesses need to reconnect with those who left the site. Thus, remarketing can contribute the overall sales.

Which is a benefit of advertising online with Facebook?

1. Large audience (especially mobile)

Facebook has over 2.7 active users as of the second quarter of 2020. 79.2% of these users access Facebook only via mobile devices, which is extremely important for ecommerce businesses as more and more people interact with brands and shop by using smartphones.

2. Communicating with potential customers

Although today many social media are used as advertising platforms, their primary goal is communication. By creating business pages on Facebook, entrepreneurs can communicate with their target audiences to better understand their needs. Besides, it’s an opportunity to show everyone the human side of your business.

3. Accurate targeting

Facebook’s algorithms are quite good at targeting audiences who are likely to get interested in your products. You can also pick from a wide range of Facebook interests as well as use detailed analytics to improve your targeting.

Which is a benefit of advertising online with Pinterest?

advertising online with Pinterest

1. High purchase intent

Pinterest is a social media that focuses on sharing images. Since the platform’s users see a lot of visual information, they are more willing to buy things from Pinterest. 84% of Pinners use the platform to decide what to buy, which makes it a natural promotion channel.

So, for niches that use visual information actively, Pinterest can be a very attractive platform.

2. Pinners want to discover new brands

People often use Pinterest as a platform to search for new ideas, products and services. 75% of Pinners say they’re “very interested” in new products compared to 55% on other social media platforms.

3. Over 2 billion monthly searches

Since there are so many users interested in unbranded stuff, the number of monthly searches on Pinterest exceeds 2 billion. From this perspective, the platform can be used by businesses to drive traffic to their pages and convert visitors into active buyers.

Which is a benefit of advertising online with Twitter?

advertising online with Twitter

1. Pay per click

Just like Google Ads, Twitter only charges you for desired actions, i.e. only after a user subscribes to your account, engages with your tweet or installs your app, etc. This way you don’t have to worry about money being spent for nothing.

2. Affordability

The average cost per click on Twitter equals $0.38, which is lower than prices on other popular social media.

3. Accurate targeting

Unlike Facebook, Twitter allows advertisers to target audiences by keywords and hashtags, which increases the accuracy of your campaigns. One can also target people who recently saw or engaged with one of your tweets.

Which is a benefit of advertising online with AdRoll?

advertising online with AdRoll

1. Can run ads on social media

AdRoll is a marketing platform similar to Google Ads. However, unlike Google, it is capable of running ads on social networks such as Facebook and Instagram, thus benefiting from all their advantages.

2. Newcomer-friendly

While Google Ads is designed for entrepreneurs familiar with online advertising, AdRoll is more newcomer-friendly. The platform’s team can even help clients create ads for any campaign.

3. Great remarketing potential

One of AdRoll’s strong areas is remarketing. The platform is capable of collecting data and following users who visited your online store through a wide database of websites. It can also be used for retargeting email campaigns.

Which is a benefit of advertising online? As you can see, in addition to general advantages, different advertising channels and marketing platforms provide businesses with a huge variety of tools and audiences to suit your business should you decide to launch a dropshipping store.

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How To Run Ads On Pinterest: Tips, Types, And Examples

If you’re running a brand in fashion, beauty, fitness, or home decor, chances are you know how important it is to have a social media presence. Responsible for 74% of online purchases, social media is greatly instrumental in getting new brands and products in front of young consumers.

If you have a strong target audience consisting mostly of young females and have a very visual-driven brand (think close-up glamor shots of products, inspirational quotes, and bright, fun colors), then you can’t forget about Pinterest. Today, let’s take a quick look at why you should try advertising on Pinterest, what kinds of ads you can run, and how to set up a campaign.

Why advertise on Pinterest

Often forgotten about in the thriving golden era of Instagram and TikTok, Pinterest is an old-school social media platform that revolves around the idea of scrapbooking inspiration through “pinning” of images that inspire you.

With 335 million monthly users and over $1 billion in revenue at the end of 2019, Pinterest is the 6th largest social media platform around. It used to be the 3rd after Instagram and Facebook, but YouTube and Twitter have surged ahead while newcomers like TikTok have taken over.

However, one thing that hasn’t changed is the reach that Pinterest holds for female users, namely moms. According to eMarketer, 80% of U.S. women who are mothers and go online use Pinterest, and Pew Research Center reports that 42% of U.S. female adults use Pinterest. Plus, with 247 million users signed up from outside the U.S. (according to a Q4 shareholder report), it’s clear that Pinterest is still effective for a very targeted audience.

If you’re trying to appeal to mid-age women from all over, Pinterest is a must-have in your advertising and branding arsenal.

Types of ads on Pinterest

Like with platforms such as Facebook, ads on Pinterest depend on your objective type. On Pinterest, there are three: Awareness, Consideration, and Sales. You can set your ad type by format:

  • Promoted Pins

Pinterest advertising types

Build awareness to your brand’s items with these easy image posts.

  • Promoted Video Pins

Pinterest advertising types

Still-image not your thing? Up the message and visuals with video ads for greater engagement.

  • Promoted Carousels

Pinterest advertising types

Go from single image to multi-image to create a story or cohesive message with this kind of promoted post.

  • Promoted App Pins

Pinterest advertising types

Have an app for your business or website? Get more eyes on it by pinning a CTA for it on Pinterest. Learn more about this feature here.

How to create a campaign on Pinterest

If you’re ready to set about a promotional campaign for a new item launch (or expand a campaign from Facebook), you’ve got to create a business account on Pinterest by going to Pinterest Business.

Note that unlike with Facebook, Pinterest Business accounts are completely separate from a personal account. You do not need a personal account to have a Business account.

If you’re familiar with setting up Facebook ads, the Pinterest process is incredibly similar. There are just eight steps to get going:

  1. Create a new ad
  2. Choose goal for your campaign
  3. Enter your ad group details
  4. Target your ad audience and set your keywords, interests, and fine-tune user demographics
  5. Set your campaign budget and ad schedule
  6. Pick your post (“Pin”) to promote
  7. Review your Pin post name and destination URL
  8. Set up your billing info

Pinterest makes getting ad-ready a cinch with this step-by-step ad guide.

What’s trending on Pinterest

Pinterest is all about what’s hot and trendy and getting people’s attention (and pins). In the company’s Q4 report for shareholders in 2019, the scrapbook-inspired platform released 100 trends it foresaw for 2020. You can see from the above screenshot that pets, beauty, the great outdoors, art, and fashion are some highlights — and you find ways to formulate your brand voice or style guide or design to maybe skew towards any of these, especially if your business is centered on some of these niches.

For example, if your online store sells gear and accessories for hiking or camping, you can capitalize on the trend of traveling responsibly — pins items (and repin from other pages) on stuff about sustainability and camping with a minimal eco footprint. You can also share how to create fun weekend getaways in nature, for instance.

Examples of Pinterest advertising

Courtesy of social media professional Jess Bahr, here are 10 samples of ads on Pinterest done by brands:

Moo is a company specializing in personalized business cards.

Garnier promotes a line of hair products.

Thrive Market promotes a free product.

Express promotes mens clothing for a holiday.

Bark Box promotes its subscription boxes for dogs.

Honest Beauty promotes its skin care trial sets.

IKEA advertises multiple desks.

Ritz promotes a fun visual recipe for its crackers.

The Grommet showcases its collapsible water bottles.

Bed Bath & Beyond promotes its website.

SUMMARY: Despite the growth of other social media platforms, Pinterest is still a popular destination, especially for women (notably moms). If you want to expand your targeted branding, consider running ads on Pinterest, as the platform is a great way to boost your brand and products. Ads are easy to set up and manage thanks to a Pinterest Business console similar to that of Facebook. Once you’re up and running, you can use Pinterest advertising to elevate your dropshipping business’ visual targeting.

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