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The Secrets Behind A Winning Instagram Post Template For Your Ecommerce Business

More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.  Not bad, right?

Of course, Instagram is definitely a powerful marketing tool. That’s why it’s so important to be smart about generating posts that will help you promote your brand. You should create a content & design plan for your Instagram business account to attract potential customers and a loyal audience for long-term cooperation.

However, creating an attractive Instagram feed takes design skills. And besides that, you need to post at least once a day so that Instagram’s algorithms don’t throw you out of this game. And this will definitely make you feel nervous.

But don’t worry, our dear dropshipper! We will tell you how to create a winning Instagram post template, and also share useful resources that will make your life much easier. They will help you generate a lot of ready-made incredible images for your Instagram feed.

What to pay attention to when you’re making an Instagram post template?

1. Post format

Of course, the traditional format of posts that allows you to get likes and comments is still popular among business accounts. But don’t underestimate Instagram stories which have firmly conquered the marketing industry.

Instagram stories collage

As the statistics show, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it deserves publication as a story or as a traditional post.

But when creating a template, do not forget about the size difference between the feed and the story.

Instagram post template sizes and dimensions comparison

You can also find ready-made templates on the Internet and customize them depending on your needs.

2. Images you use

If you decide that you don’t need photos for your Instagram feeds  – it’s okay! You can use text overlay on a solid-color background and create your brand on it.

Instagram post templates based on solid-color images

But if you prefer to use photos, then there are several options here. You can take a photo on your phone/camera or just borrow photos from your supplier and make sure they meet the criteria below.

You do not need to study photography at a professional level! It is enough to know a few basic principles of phone photography, and then great pictures for your business are guaranteed:

  • Use gridlines to balance your shot
  • Focus on one subject
  • Find different perspectives
  • Use leading lines
  • Look for symmetry
  • Keep an eye out for repetitive patterns
  • Avoid zooming in
  • Use natural light
  • Consider buying a mobile tripod
  • Clean your phone’s lens
  • Don’t be afraid to edit
  • Show what’s going on behind the scenes, the working process or team: it will always be interesting for your customers

Visually appealing Instagram post templates in a feed

3. Design elements

Don’t copy someone else’s visual content completely! This can undermine the credibility of your business.

Get inspired by studying your competitors, explore Pinterest for inspiration, so you can definitely find your own unique style.

Using various design elements for social media posts

4. Branded fonts

You can choose your corporate identity directly in the Instagram Story editor, or you can use apps to create Instagram templates (we’ll talk about them later). But the main rule is to use this font everywhere to make it associated with your brand.

An example of using branded fonts for social media posts

5. Branded colors

You don’t need to use every color in the rainbow. Stick to your brand colors that you use in your store. Try to focus on them as it will help you in promoting your brand in the long run.

An example of making a color-specific posting schedule

6. Advertising posts & info posts

For all types of posts, you need to use only high quality photos! And as for advertising posts, they should also be depicted in such a way that the functionality of the product is clear.

In addition to this, your brand voice is just as important as your brand look. Instagram captions can be up to 2,200 characters long, so you can talk about anything you want. But remember that without tapping, an Instagram user will only see the first two lines of text appearing in the news feed.

The optimal Instagram caption length is 125 characters for an ad and 138–150 characters for organic posts. Use it wisely!

Best apps to create a cool Instagram post template

Of course, you can make your own unique templates using Photoshop or another image editor, but you will spend a lot of time on it. There are a large number of design editors apps that offer free pre-made templates for creating content on Instagram, so you can easily save your precious resources.

Pre-designed templates can make the job of designing Instagram Stories or Feed posts much easier by taking out all the hard work of figuring out exactly where to place your text, image, or video.

1. Canva

Canva is free graphic design software that you can use online or in a mobile app, and it’s a dream for anyone who works with creating image content.

Examples of Instagram post templates made with Canva

2. Unfold

Another popular app is Unfold. It lets users add different borders and text to their photos. Unfold has a great variety of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!

Examples of Instagram post templates made with Unfold

3. Storyluxe

Storyluxe is the favorite of all business Instagram accounts. It is packed with a wide variety of dynamic Instagram story templates.

Examples of Instagram post templates made with Storyluxe

4. Made

Unlike most pre-made template apps, Made is equipped with customizable page backgrounds, 40 different colors, 80+ pattern designs, and 16 custom fonts to help you create perfectly on-brand templates with just a few taps.

Examples of Instagram post templates made with Made

Using an app to create Instagram Stories & Feed posts templates is a foolproof way to create some really stand-out content on-the-go.

Making a captivating Instagram post template: conclusion

Congrats! You’re all set to create and save a well-performing Instagram post template! Now, you can focus on attracting a loyal following without tediously designing a post from scratch every day. The main thing is not to be afraid to experiment: that’s how you will definitely gain experience and find your own unique brand style!

If you need expert assistance with your Instagram feed, you can ask our team to make  Engaging Social Media Posts tailored to your business. You’ll get a unique brand style based on your preferences, and you’ll be free to use it not only for Instagram, but also for Facebook and Twitter posts as well.

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Persuasive Ads: 14 Marketing Tricks That Will Boost Your Sales

The primary goal of every dropshipper is to get profit, right? In order to be successful here, you need to promote your store and advertise your products. There are many different ways to jump-start your business and make your customers buy, and in this article, we’d like to tell you about one kind of effective advertising – persuasive ads.

What are persuasive ads?

Persuasive ads are aimed at encouraging a potential customer to buy a specific product and increasing customers’ loyalty. Persuasive ads use emotive, value-oriented ideas rather than information about products and tend to be user-oriented.

It’s always great to learn from the best, that’s why in this article we will show you ads from dropshippers as well as some cool and creative examples from well-known brands. Any idea can be applied to your own business if you aren’t afraid to be creative. So, below, we list and explain the most effective techniques that will make your ads persuasive and irresistible for customers.

Persuasive ads techniques

#1 Master short persuasive ads texts

There’s no need to write 4 sentences when you can tell everything in one. For example, Revolve, a clothing brand, used a pretty short, however, convincing, text in one of their successful campaigns: “If you love it, buy it <3 (before someone else does)”.


Why does it work? This text creates a sense of urgency and appeals to the desire to be a part of a community.

#2 Try one message per ad

Spotlight the main benefit or feature of your product – it will be easier for your clients to understand its value and increase the likelihood of their conversion.

For example, in one of their campaigns, Land Rover focused on one feature and used a super strong visual to create an attention-grabbing, clever and smart ad.


Why does it work? You don’t overload customers with excessive and unnecessary information, instead, you’re sticking to one message.

#3 Write in the second person

Your potential clients will primarily look for some kind of solution to their problem or the way to better their lives. Therefore, when you use pronouns like “you” and “your”, you’re engaging your customers on a personal level.


What’s more, when you’re writing ads in the second person, you can instantly capture customers’ attention and help them imagine a future with your product.

#4 Demonstrate people using your product

It’s vitally important to show the product usage, not the product itself. This way, it’s much easier for customers to imagine this item in their lives. As an example, if we see a lovely model in a nice dress, we imagine this dress will look dashing on us as well and buy it.


#5 Use strong visuals

You won’t even need to write captions to your ads if your ads have strong visuals. When planning your ads, use the idea of minimalism again, without overloading your potential customers with excessive information. Let’s have a look at Lenor fabric softener ad. The focal point of the image – the bear transforming into a teddy – is a simple, strong, and clever visual.


It might seem to be super complicated to create visual ads like these, but don’t exclude this technique at all! You don’t have to be a Photoshop expert, just find high-quality bright images of your product from AliExpress suppliers, and think of a way to include them in your ads. The main idea here is to show your product at its best.

#6 Include a call to action

CTA, or a call to action, is a part of a copy that urges customers to do something you want them to do. While lots of advertisements include such CTAs as ‘Buy Now’ or ‘Order Now’, there are ways to use it more effectively.


As an example, don’t straightforwardly invite your customers to purchase something from you and bring you money. Instead, encourage them to get something that will solve their problem and benefit themselves.

#7 Show, don’t tell

The main rule of successful advertising is using visuals instead of words: that’s why video ads work so well. Yes, you can describe how sharp the razor is, which will result in your customers getting it and so on, but the video will tell everything for you and would be much more persuasive.


#8 Include social proof

Social proof is a very powerful and persuasive tool because people tend to listen to recommendations, whether they are coming from strangers or their friends. That’s why don’t hesitate to use real people in your advertising.


#9 Make it more than an ad

Well, people like helping and feeling good about themselves, and nothing serves this purpose better than charity merchandise. Give your customers an opportunity to help others while purchasing goods, and they will be your fans.


#10 Generate emotions

If you can make your customers laugh, shed a tear, or smile, that means you have won their hearts because nothing is more powerful than emotions. Don’t hesitate to use concepts and values that work well, such as family, pets, friends, and so on.


#11 Let a color speak for you

Color is a very powerful design tool that can set up mood or conjure a certain emotion, that’s why it works pretty well for promoting fashion items. Using coloring in design makes it all about vibes and a desired sense of self rather than products. This, again, makes you sell emotions instead of items that can be compared by price, quality and so on.


#12 Benefit from clickbaits

Yes, this tool is quite contradictory, but if used carefully, it can work well for your business. This effect works thanks to dopamine. Once we see something compelling, we want to know more about it and the ‘itch’ lasts until we obtain the info.


#13 Make them believe they are losing something

According to psychologists, people are more afraid of losing a chance rather than willing to get a benefit. This is the reason why such things as ‘limited time offer’ or ‘limited stock’ motivate customers to buy.


#14 Tell a story

Storytelling might be a difficult persuasive technique to master, but it’s absolutely worth it. It actually works so well because you plant a seed and give your customers an opportunity to learn more about you, sympathize and become interested in you. Eventually, this leads to buying from you.


How to create winning persuasive ads?

Here we combined a few elements you need to consider when creating your ad:

  • Headline: a brief summary of what you’re selling
  • Post text: a short and powerful text below or above your media content
  • Media: here goes the image or video of your product. Usually, it’s the largest part of the ad, so keep in mind above mentioned tips when designing the media part of your ad
  • Call-to-action: a button under your ad which directs customers on what to do after they viewed your ad

Quick tip: include words like “you”, “because”, “instantly or now”, “new” in your ad as they proved to show higher conversion rates. However, don’t forget that you need to use these words only if it makes sense for your specific message.

To sum up

Persuasive ads intend not to present a rational argument, but to make customers choose your store because they love the presentation, design, and ideas of your brand.

When creating your ad, you can combine several effective techniques, but don’t overuse them. Look at your product, look at your brand, and try to use the techniques that suit your brand the most. Remember, the effectiveness of the ad comes down to creative thinking and daring to be different. That’s why the more you experiment, the more successful you get!

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Instagram Sponsored Posts: Influencer Marketing On Guard Of Your Sales

Is your business present on Instagram? If yes, are you sure you get the most out of this social media platform, financially speaking? 500 million users engaging with Instagram content every day isn’t a joke! And there are definitely lots of your potential clients out there – they just don’t know about your products yet. Let’s help them out! Today, we’ll talk about influencer marketing and how Instagram sponsored product posts can help you jump-start the Instagram presence of your business and do I-got-a-lot-of-profit diggy dance.

What is an Instagram sponsored post?

Well, have you ever seen posts like this? They have a special “Paid partnership with [brand’s name]” tag and usually tell about the brand/products. These are Instagram sponsored posts.

We’re sure having someone to promote your store like this and highlighting your brand name in a cute tag will not only make you feel proud, but will also help with your brand promotion and brand awareness increase.

An example of an Instagram sponsored post featuring Kendall Jenner

How do sponsored posts work? Well, a brand and an influencer engage in a collaboration, so the influencer creates a post promoting the brand and publishes it in his/her own account – of course, not for free.

This tagged partnership grants the business partner access to the organic insights – reach and engagement metrics – of the posts that they’re tagged in. They let you see if the collaboration with the influencer was lucrative.

Branded content performance stats

If you’re creating Instagram sponsored posts, you must use this paid partnership feature. It makes Instagram favor you as you provide full disclosure of sponsor content which is required by FTC (Federal Trade Commission).


How to sponsor a post on Instagram?

#1 Spot an influencer

Don’t forget that the number of subscribers has a direct impact on the cost of the sponsored post. If you’re just a beginner and don’t have a bag of money in your closet (eh, we all wish we did), we’d recommend going for micro-influencers with a couple of thousands of followers.

#2 Do communication stuff

Reach out to the influencer in DM or via their personal site, and discuss the terms.

Agree on the text: decide if you’re providing the post text and picture, or if the influencer is eager to do all that in their own style and then submit everything for your approval.

Discuss the money: decide if you’re paying upfront (we recommend PayPal – the system will help you get money back if something goes wrong) or send a free product sample as a payment.

Ask the influencer to send you some screenshots of audience insights to make sure their followers base consists of your target audience. Also, ask for confirmatory screenshots showing the audience is lively and active.

#3 Set up the branded sponsorship on Instagram

To do this, go to “Settings” in your Instagram account and find the “Business” option. Then go to “Branded content,” and choose the “Approved Business Partners” option. That’s how you can add a public business or creator accounts as a partner.

You can also turn on the “Manually Approve Tags” toggle to be able to accept a sponsored tag before it displays (crucial for brand safety purposes).

Setting up branded sponsorship on Instagram

Once an influencer tags you in their content, you’ll get a notification and will be able to approve the tag. You can easily delete a sponsored post on Instagram at any time – just remove the tag when viewing the post.

How does it work from the influencer’s side?

Yes, you need this info as well! Don’t forget that you can be on the other side of the sponsorship coalition 🙂

If your brand is strong, why not become some sort of an influencer yourself? You could make Instagram sponsored posts promoting some other brand (for money! everybody loves money!). Plus, there’s a great possibility of cross-promotion when you and some other dropshipping store promote each other and benefit from it.

How to become an influencer in a sponsored partnership

  • Build up a strong community around your store’s Instagram profile

In an ideal world, you need several thousands of followers that read your content, like, and comment to catch a sponsor’s attention. Don’t think many followers and the creation of the community matter? It’s totally possible to sell through posts without spending a penny! You just need to create exciting content and showcase cool products.

  • Get well-known for something

For example, if you have an online store with eco-friendly stuff and people see you as an expert in zero waste life hacks, it is very likely you’ll do as an influencer. People trust your opinion and will pay attention to your recommendations of another brand.

  • Make your account public

You need to make your Instagram account visible to the public and have a business or creator Instagram account status.

How to create a sponsored post on Instagram?

#1 Set up a branded sponsorship with a business

Ask its representatives to add you as a business partner in the settings of their Instagram account. This way, you’ll be able to tag them in your post.

#2 Prepare the content

Get the visuals and text ready.  Don’t forget that both you and the sponsor should like the post!

#3 Upload a sponsored post on Instagram

Start creating a post as usual. For an in-feed post, go to “Advanced Settings,” and just select “Tag Business Partner.”

Uploading an Instagram sponsored post to the feed

For a Story, just click the link on the icon toolbar – it will show the “Tag business partner” option.

Uploading an Instagram sponsored post to Stories

How to attract sponsors?

If you have a cool & large community of followers on Instagram and would like to start creating sponsored posts, here are a couple of ways you can use to get noticed by potential sponsors.

  •  Just write to them! Explain what the brand will gain from the partnership with you, tell them you love their products and ask if they are ready for collaboration.
  • Tag them in a post. When you create posts, just give the desired sponsor a shoutout (a relevant one, you know) – it’s a good attention-grabber.
  • Use their hashtags. Let the sponsor discover you – look at the hashtags they use in their posts and add these to your own Instagram narrative.
  • Be responsive. Reply to direct messages quickly and make sure your contact info or site address are visible in your bio.

How to promote Instagram sponsored posts in the Ads Manager?

Yes, if an influencer published an in-feed post about your store and tagged you there as a sponsor, it’s a solid permission for you to promote this post. If you want to promote a Story, the creator must have Stories archived.

So, to promote the post you sponsored, feel free to just go to the Ads manager, create an ad as usual, choose the “Use Existing Post” option. And voila! – the sponsored post will be suggested among your usual posts available for promotion.

Promoting an Instagram sponsored post in Ads Manager

Complete the ad creation process, and publish your ad. Your collaboration with an influencer will now be seen by an even larger audience than the initial organic one.

Well, that’s it about Instagram sponsored posts topic! Hope this article was useful for you and let you understand there are more effective promotional initiatives than usual ads only. And you should use all of them to promote your dropshipping store productively! 

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Want To Be Trending On Instagram? Here Are 7 Steps To Follow!

As you might know, Instagram is one of the most effective advertising platforms nowadays. It has quickly increased its user base in the last 4 years to 1.2 billion users thanks to Instagram Stories. Therefore, if you are well-aware about the business tools and strategies working best for this social media channel, you may become a successful entrepreneur and get enormous profits. Checking what’s trending on Instagram is one of such strategies, and in this article, we will uncover the secrets of how to do it to grow your ecommerce store.

What does it mean to be trending on Instagram?

For posts (and hashtags), to trend on Instagram means to be shown among the top results of the Explore Page (or a specific Hashtag Page). Why is it important for you as the creator of these specific posts and hashtags? Obviously, it means that your account gets a high level of visibility and your posts are shown even to non-followers.

The Explore Page looks different for each user as the Instagram algorithms show a gallery of posts specifically based on your interests and past user behaviors. The more thematic content a user sees daily, the more posts on the same topic this user will also see on the Explore page. Sounds complicated? Here is an example: if you’re someone who enjoys sifting through pets-related content on the platform, your Explore Page will likely display posts related to cats, dogs, and pets products.

Hashtags Trending works a little differently. When someone’s post is trending under a certain hashtag, the Instagram algorithm will recognize it and acknowledge this post by adding it to the “Top” content tab of the hashtag page.

Hashtags Trending on Instagram

Ok, we’ve dealt with the Explore Page and what does Instagram Trending mean. But how can we make it work for your business?

How to make your content trending on Instagram

#1 Use the right hashtags

An example of an Instagram post using hashtags

What hashtags will be relevant for your posts? To find the right hashtags, you need to have a solid understanding of your business image on Instagram, and the knowledge of the types of hashtags used in your niche. Once you’ve learned your niche-specific hashtags, you can target your desired audience more effectively. Plus, niche-related hashtags are bound to have less competition than general, broad hashtags. But don’t overdo it! Instagram began to show ads with a large number of hashtags less often. That’s why 2-5 relevant hashtags will be enough.

You can find trending and relevant hashtags for your posts using the tools like Keywordtool, All-Hashtag and Hashtag Generator Tool.

#2 Create branded hashtags

An example of using branded hashtags on your social media posts

Since we started our list of tips with a hashtags-focused one, here is another piece of advice regarding them – create your own branded hashtags! The idea is to come up with a brand-specific hashtag and encourage your followers to use it. Your business gets recognition based on the number of people mentioning your branded hashtag.

Branded hashtags not only raise awareness of your business, but also help in building a strong community with lots of loyal followers. These 2 elements are essential if you want to be trending on Instagram.

#3 Create eye-catching content

An example of an appealing social media feed

Of course, neither niche-related nor branded hashtags won’t make your account trending on Instagram if your content is poor and non-appealing. What you need is to create unique, high-quality posts which will be attention-grabbing and entertaining for your followers.

Here are a couple of tips to help you create this kind of content:

  • Be on the lookout

Learning about the content that big brands make is a great way to learn about the latest events in the world of marketing and of course, Instagram trends. Feel free to borrow ideas, but adapt them to suit your needs. In the future, you will develop your own style and create attention-grabbing content.

  • Use high-quality pictures only

Remember that visually appealing photos stand out from a lot of content and attract potential customers! Thanks to quality images and videos, your account becomes more interesting for potential buyers. Work with your feed wisely!

  • Make short videos

As the experience of TikTok has shown, users like short videos. This trend is also being adopted by Instagram. So, tell your subscribers about the product, share store news, or show the backstage – the audience will appreciate it.

And don’t forget to post regularity! You need to generate interesting posts for your brand and be remembered by potential buyers. So make a content plan and follow it.

There’s no guarantee that your posts will immediately start trending on Instagram, however, quality content improves your chances. Even if you only have one post in your feed that makes it to Instagram trends, it will make a difference in your brand recognition and attracting new followers.

#4 Tag locations and other users

As for locations, it’s very easy: people who are looking for something interesting in some specific location are likely to come across your posts. Hence, the visibility of your account gets better.

Another smart way to drive attention to your account is to tag other users. However, you need to be careful with this: you might end up spamming other users with your tags. Ideally, you need to tag the users relevant to your business, or influential shoutout accounts that feature content from other users on a daily basis. The purpose here is to get noticed by these accounts, and as a result, to be featured in their accounts.

That’s ok if you don’t get featured by the accounts you’ve tagged: you still can show up in their “Tagged” tab. And from there, their followers can learn about your business.

#5 Learn the best times to post

An example of Instagram audience insights

To use this feature, you need to have a Business Instagram account. Business profiles give a lot of helpful information for you to consider. In this case, we’re talking about the “Audience insights”. It’s a special analytics tool which allows you to get more insights about followers: their locations, age ranges, genders, and what’s most important for us – hours and days when your audience is most active. Analyze it and create a schedule to catch your followers at the perfect time.

#6 Make use of the Instagram Explore Page

This will probably be the simplest tip: look through the content trending in your niche and take notes of what themes, designs, formats, and concepts are popular. Take notes, apply them to your content, and become even more popular!

#7 Use the Instagram Bio link for your promoted content

An example of a link included in an Instagram bio

As you can guess, people won’t be able to buy anything from you unless they see some way to do it. So use this handy feature that allows you to insert a link in the Bio area. You can lead visitors to a specific product, category, or any other page on your site. The link in the Bio can be changed at any time, so change it according to your marketing needs.

Trending on Instagram: summing up

Getting trending on Instagram could be a key to your business success. Using our tips wisely, you can build brand awareness and grow the audience base. As a result, you’ll be on your way to get high profits.

Instagram’s world may seem challenging and ever-changing, but don’t be afraid! It’s important to just get started. Start using different tactics, generate content, launch advertising campaigns (we can help!), and don’t be afraid to take risks! And you will definitely succeed!

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How To Share Your Content On Facebook & Instagram: Feed VS Stories 

Comparing Facebook and Instagram feed vs Stories and choosing the right placement for your content, you might feel a bit confused.

Regular feed posts are a well-known and popular format of users’ activity on social media. But at the same time, Stories have already taken over Instagram (500 million people are said to post 1 billion Stories every day!) and are conquering Facebook. 

What does it mean for your dropshipping business? Should you join the flow or ignore it as it won’t affect your sales in any way? Our marketing team is here to help you understand the perks of using feed posts and Stories! 

Why is posting Stories important?

An example of making an Instagram Story

Most experts nowadays believe that Stories will replace feed posts. According to this survey, 73% of US teens consider Instagram Stories to be the best channel for a company to spread the news about a new product addition or an upcoming sale. It sounds like a golden content opportunity that you definitely should use to your advantage!

Currently, most marketers use Stories as a powerful tool to engage followers through social media. Their efficiency can be explained with the main feature of a Stories: they disappear in 24 hours after the publication. This gives you an opportunity to experiment and get more personal with our clients, create a sense of suspense, and even learn more about the customers.

How can you benefit from Stories?

If you are wondering how to achieve all these results, here’s what you can do:

  • Tell about yourself

Yes, you’re not a blogger, but this way, you could earn your customers’ trust and stand out from other online businesses. Sharing something through Stories, you create a closer connection between your business and the viewer, so why not use this to your advantage? For example, you can order some of your most popular products from your AliExpress seller and show how you use them in the Stories. We’re sure your customers are gonna love it!

  • Share user-generated content

We’ve already mentioned a thousand times that photos in your buyers’ reviews are real gems that make your offers more trustworthy. So why not post every new one in your Stories? Don’t forget to ask for your buyer’s permission first! 😀 And of course, make sure to add these Stories to Highlights to let them stay with you for a little longer than 24 hours 🙂

  • Ask for your audience feedback

Curious to know the types of content your audience would like to see from you? Wondering whether they prefer red or yellow T-shirts? Use the “Question” and ‘Poll’ buttons to gather valuable data quickly – and absolutely for free.

  • Promote your posts

Well, obviously, don’t waste this opportunity! It’s a great idea to duplicate your new feed post in your Stories to make sure it reaches users of all viewing preferences.

How to make your feed posts more effective?

An example of a visually appealing Facebook feed

Impressed by the power that Stories may give your business account? We are, too, but this doesn’t mean you should forget about feed posts completely.

Today, most people are checking a company’s profile on Facebook or Instagram when they first hear about this business or come across its website. If you’re promoting your store through social media, you need to pay super close attention to it! In this case, your feed is your brand’s face, and you need to make sure it looks neat & pretty.

Here are some tips that will help you to capture the audience attention and look professional:

  • Tell your audience about your business

Stories are the perfect place to show some behind-the-scenes pieces of your brand life. Feed posts, on the contrary, work best when you need to share the basic info about your store, provide your clients with FAQ, and post some cool reviews with nice-looking photos.

  • Create a powerful brand message

As we already stated, feed posts will be the first thing your customer is going to see once they access your account. This means that showcasing your products is the key point to make a memorable impression. Make sure your feed posts are showing your awesome products from the best angle possible!

However, remember that no one likes endless advertising messages in their feed. Do your best to also share some useful & interesting facts and articles (relevant to your niche) in your feed posts.

  • Use the power of hashtags

Hashtags might seem to be tricky as there are so many arguments about their power and possible bans for using too many. However, there is one thing they can help you with. By using hashtags related to your business, industry, or the topic of your post, you can get your content in front of more people in the feed and appear on their Explore page.

  • Make them beautiful

Design sells. That’s why it is a good idea to design your posts in a similar style, especially on Instagram. Think of aesthetics you like and try to apply the same principles, colors, and filters to your posts. If you’re not too much a designer or content-maker, our experts can do that for you.

  • Don’t forget about likes and comments

Feed posts can be liked and commented on, which means they will be visible to Facebook friends and appear on the explore page of Instagram followers. So try to engage your clients into sharing their opinions in comments, and ask for likes.

Facebook and Instagram feed vs Stories: what about advertising?

Long story short, Feed Ads are not the only option available for your business anymore. Many ecommerce entrepreneurs shift their advertising budget to Stories due to the lower costs and seemingly better results.

However, don’t rush to wave goodbye to your Feed Ads! The results of a recent social media marketing experiment may provide you with some interesting insights:

  1. In terms of cost per conversion, Instagram Feed ads with additional text still outperform Stories by 10-20%
  2. At the same time, Stories have a higher click-through rate and a lower cost per click, so they are perfect for sending traffic to your website
  3. Stories are better for selling simple products that don’t need additional explanations

So let’s take a closer look at how these types of ads can benefit your business!

Facebook News Feed ads

An example of a Facebook Feed ad

We often see these types of ads in our regular social media feed. These can be videos, carousels, or images. Once a user clicks on such an ad, they’re taken to a landing page or any page on your website. The good thing about this placement is that users can comment, like, and share these posts.

Facebook Stories

An example of Facebook Stories ad

Stories are well-optimized for mobile traffic, have high early engagement rates, and don’t cost much. All these factors make them perfect for attracting traffic and growing brand awareness.

Instagram News Feed ads

Instagram feed vs Stories: an example of a feed ad

These ones pop in our news feeds quite often, too! An interesting thing about these ads is that if you hover over such a post for long enough, it lights up and invites you to click. One more exceptional perk of this placement is that it’s the only way to share clickable links on Instagram. However, the cost of this placement is usually pretty high.

Instagram Stories

Instagram feed vs Stories: an example of a Stories ad

As we already said, Stories are perfect to make people know about your brand and invite them to your website. Moreover, Instagram Stories give you an opportunity to draw traffic to your Instagram account as well.

All in all, we’d like to say that you shouldn’t ignore the rising trend of Stories and be a marketing dinosaur! We recommend investing at least 10% of your advertising budget into them.

Quick tips for thumb-stopping ads

Facebook or Instagram, feed vs Stories… Whichever platform and channel you eventually choose to promote your business on social media, here are some universal time-tested recommendations for you to follow!

  1. Follow the ad specs

Remember about the recommended file resolution, size, and type. You can learn more about it here.

  1. Use high-quality visuals

No blurry images and grainy photos! In 2021, it doesn’t work anymore.

  1. Use simple language

Keep your ads simple & straightforward. The more understandable your ads are, the better.

  1. Think of your landing page

It should look neat, have a cool product description and a noticeable (very noticeable!) “Add to cart’ button. This is a great example!

And remember: whatever help you need with your copywriting, design or ad targeting efforts, our experts will be happy to create just the right ads for your business!

So, what’s our conclusion of this Facebook and Instagram feed vs Stories comparison? Actually, we don’t need to choose ONE type of placement only! Both formats can benefit your online store a lot and suit your business goals. From promoting your products to making friends with your customers, these tools can do a lot for your business growth while working together. And now, when you have a clearer idea on the best content for your feed and Stories, you are kindly welcome to start experimenting with the most engaging social media posts for your audience!

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Emoji Marketing: How To Use It To Boost Engagement

Have you ever texted a friend using this emoji “😀”? Well, it’s not a surprise! Nowadays, emojis are widely used in digital media. They humanize interactions and add color to them. That’s why many brands have integrated them into their marketing campaigns. So, emojis are absolutely important for marketers who need to attract people’s attention in a fresh and trendy way. As a dropshipping store owner, you understand that engaging on social media is a great way to get more customers, maintain good communication with them, and build lasting relationships. You can also use emoji marketing to stand out from your competitors. All of that can bring you more profit in the future.

But when and how can you use emoji marketing to promote your dropshipping store? Let’s find out together!

Emoji marketing statistics

Before we move ahead, let’s look at some statistics.

According to HubSpot:

  • Adding emojis to a tweet increases engagement by 25.4%
  • Using emojis in Facebook posts boosts the number of likes by 57% and increases the number shares and comments by 33%

According to EmojiPedia:

  • 5 billion emojis are sent every day on Facebook Messenger
  • The top 10 most popular emojis are:

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes

🤣 Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏 Folded Hands

💕 Two Hearts

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

The Emojics blog reports the following:

  • Smartphone users worldwide send 6 billion emojis every day
  • Emojis increase Instagram engagement rate by 48%

Sounds impressive, doesn’t it? Now, let’s discover how exactly emoji marketing can boost engagement!

How emojis and marketing are connected

As we mentioned before, emojis are engagement boosters! Adobe Emoji Trend Report states that around 50% of respondents would be more likely to follow a brand if they use emojis in their marketing, and 44% would even buy products that were advertised using emojis.

“When people look at an emoji, their brain behaves in the same way as when they look at a real human face. Emoticons are considered equivalent to the human face by your brain. This is why emoji user engagement is more than what you’ll see with text or any other content type,” says Emojics Blog.

Messages with plain text and messages with emojis have a different impact on the reader. Emojis are able to articulate the right intent and mood, which might not be that evident in a plain text message.

You can even tell a story using emoji only:

An example of emoji storytelling

Surely, an essential challenge for all marketers is to create intuitive digital storytelling by using emojis. The most important thing is to be moderate while using them. Otherwise, you will be misunderstood or not conveying the right intention.

Take a look at the following example of using emojis poorly. Here, the U.S. Army inexplicably tried to get in on the emoji action by using cartoonish emoji faces instead of actual U.S. soldiers.

An example of a brand picture with emojis being used inappropriately

Surely, it triggered a highly negative response, inviting critics to bombard the comments sections with gruesome, emoji-dotted photos relating to past military scandals.

If now you think that emoji marketing is something you’d like to try for your dropshipping business, keep reading to learn some tips.

How to use emojis in marketing campaigns

Facebook emoji reactions

Using emojis for marketing requires the right balance of the marketing message, intent, and emotion (happy, surprise, pun, etc.). It’s better to use emojis that convey positive emotions to be memorable and drive engagement.

Check this impressive example: on the World Emoji Day (yes, it exists), NASCAR Tweeted a mosaic of some of the sport’s most famous drivers made with emoji only. Art? Maybe. Cool to look at? Certainly.

An example of emoji marketing by Nascar

Here are our tips to get emoji marketing right.

#1 Research your audience’s emoji usage

Understanding how your audience uses emojis and how it perceives certain emoticons is the key to getting emoji marketing right. Here are your few steps to follow:

  • Understand whether you should be integrating emojis in your marketing messages
  • Use social intelligence tools to identify what emojis your target audience is using online
  • Decide on the emoji that fits your brand personality best
  • Before integrating an emoji into your message, look for its possible alternate meanings to make sure there is no potential misinterpretation: for instance, the Information Desk Person emoji 💁  is also used to ‘show attitude’
  • Test your emoji marketing campaigns on a sample audience to ensure they know what the emoji means

Brands that have crafted a fun persona or are using humor in their marketing campaigns can use emojis to add playful elements. At the same time, a B2B marketer may use emojis subtly to grab attention.

#2 Remember that context is everything

Context and relevance are crucial elements of emoji marketing. Here’s what you should consider before including emojis in your message:

  • Will my target audience understand the intended message?
  • Does the emoji naturally fit the brand persona?
  • Does it resonate with the audience?
  • Is it the right channel?
  • Does this emoji fit the platform I’m using it on?

One of the most popular uses of emojis is within email subject lines. Still, emoji marketing is considered to be most effective when used on social media platforms.

It is important, however, to use the right emoji that best fits a social media platform. For example, LinkedIn is a platform where people connect more formally and for professional reasons. So emoticons that applaud, generate curiosity, or express interest are more popular.

Look at the screenshot below.

An example of Bud using emojis in a tweet to celebrate the Fourth of July

Here, Budweiser used emojis in a tweet for the Fourth of July, which was retweeted hundreds and thousands of times. Budweiser used three different emojis to create an American flag composition: a very creative and ingenious way of using emoji marketing which mimics the way that emojis are used in emoji art.

#3 Use emojis moderately

Marketers must be careful not to get carried away and use too many emojis in their marketing messages. The purpose of emojis is to convey what words could not. But going overboard with emojis will make the message look forced or confusing.

For example, Chevrolet missed the mark when it published the press release (below) composed entirely of emojis.

An example of Chevrolet issuing a press release consisting of emoticons only

While the intention behind it was clever, the meaning of what the brand wanted to communicate was entirely lost.

#4 Humanize your brand

Emojis can simplify your marketing message and humanize your brand voice. So sending out ❤️ to your top fans on Instagram or react with 👏 to your B2B client’s success on LinkedIn is a great way to express and humanize online interactions.

Sephora is a classic case of a brand that’s not just peppering their content with emojis to look hip, but have forged a fun and recognizable voice for themselves just by using emoji marketing in most of their tweets.

An example of Sephora using emojis as a part of brand communications

They’ve made it an integral part of their daily communication and stuck to it consistently.

Key takeaways for your emoji marketing campaigns

Emoji marketing is an amazing tool to amplify your marketing message! Balancing your text with the right emojis can bring a positive reaction from your audience and drive more engagement.

So, what you should do to get emoji marketing right?

  1. Identify the emoji that best fits your brand tone of voice
  2. Do research to understand the meaning of an emoji to avoid misinterpretations
  3. Identify the right emoji for each of your social media
  4. Use emojis in email subject lines to boost open rates
  5. Use emojis moderately.

Following our tips, you can add a human touch to your emoji marketing campaigns. Good luck! And remember: in case you’re afraid to experiment with your emoji marketing efforts, you trust our specialists to create engaging social media posts for your dropshipping store 😉

What’s your opinion on marketing with emoji? Have you ever tried it? Tell us, we’re always excited to learn about your experience!

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Facebook & Instagram Post Ideas [+BONUS]

An effective social media marketing plan is an essential part of running a dropshipping business in the digital age. Your customers expect you to be available through multiple channels. It’s not enough just to be there. You need to constantly post attention-grabbing information for boosting your sales, and that’s why a stock of great Facebook and Instagram post ideas for business is a must!

It can be a huge challenge to come up with fresh ideas for your social media content especially when you need to post something regularly on several platforms.

Here is the list of engaging social media content ideas that will give you inspiration on what to post and help you beat writer’s block.

#1 Instagram post ideas: using video content

As everyone has noticed, videos have become even more popular during the lockdown. By the end of 2020, online videos will drive 82% of web traffic. What does it mean? If you give up the idea of sharing videos, you’ll lose the reach and engagement of your social media accounts. That means less attention to your products and lower sales.

Social media platforms provide so many options to choose from:

  • Snapchat
  • IGTV
  • YouTube
  • Live videos (LinkedIn, Facebook, Instagram)
  • Tik Tok
  • In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

Our recommendation is to try multiple ones and choose the best options for your business.

#2 User-generated content

Facebook & Instagram post ideas: an example of user-generated content

User-generated content (UGC) is another significant part of the content strategy for online stores. UGC is the content created by your customers specifically for your products. UGC can include video clips, images, testimonials, reviews, etc.

The main purpose of posting such content on your site or social media accounts is to build trust. Statista reports that over 93% of global digital shoppers read customer reviews before buying something from an unfamiliar digital retailer. What’s more, 85% of consumers find user-generated content more influential than brand-created content.

One of the most effective ways to encourage your customers to share their feedback and experiences on social media platforms is to offer them a discount on the next purchase in return. You can ask them to use a particular hashtag and mention your brand name that will increase awareness.

#3 Product photos as the basis for your Instagram post ideas

Facebook & Instagram post ideas: an example of self-made photo content

If possible, take your own photos of the products you’re offering. These photos shouldn’t look like the catalogue pictures or be identical to the ones already posted in your online store. Try new approaches! Group products in sets, take their pictures on different backgrounds, or simply show them in a new way. Your photos should be unique and stand out in your followers’ feeds.

#4 Flash sales

Facebook & Instagram post ideas: an example of a flash sale

First of all, flash sales are always urgent and time-specific. As a result, they can trigger fear of missing out.

Second, such sales are only available to your followers exclusively. This helps your audience feel like they are part of a private community of just a chosen few. That’s very flattering to a customer and adds value to your offer. To make it work to its best, make sure you’ve specified the time frame: for example, January 8th, 7 pm – 10 pm (Pacific time) only!

This isn’t something we recommend you to do too often, otherwise your audience will get used to it. Keep an eye on your engagement to see what is the right offer frequency for your audience.

#5 Micro-influencers’ posts

A diagram illustrating different influencer tiers

Micro-influencers are just regular people who have a particular interest in some area. They should have around 10,000 – 50,000 followers. The main advantage of working with them is their audience: it’s a tight-knit community, highly engaged in this micro-influencer’s activity.

Contact them, and offer your free product in exchange for mentioning their experience with you in one of their posts. For the cost of your product, you’ve just reached out to thousands of people who truly value this micro-influencer feedback.

#6 Polls

An example of a Facebook poll

It is essential for the customers to know that their opinion is important. So if you ask a question that they can answer by ticking a box, you can be sure that they will engage with that post. Creating a poll on social media is all about such simple steps for boosting your business engagement.

Getting people involved with just a simple poll can help you turn your business into the right direction. Try to create a poll based on your store niche. Thanks to this, you can see what problems your customers are concerned about and help them solve them with your products.

#7 Memes

Trust us, as statistics show, memes are loved by everyone. 90% of the information people process is done visually, so meme images are an easy way to grab people’s attention and introduce your brand to your customers. It’s also a great way to give your brand a bit of personality.

But be careful when it comes to humor. Don’t post anything too risky or controversial as it’s likely to damage your reputation and even turn customers away from you.

#8 Stories

Facebook & Instagram post ideas: an example of stories

Do you know that stories are a huge social media marketing trend? At the moment, this is the fastest developing trend on social media and its growth numbers certainly indicate that stories are here to stay. The number of Instagram Stories’ daily active users grew five times, from 100 million in 2016 to 500 million in 2020. Not bad, right?

So use this platform for your business. Tell your customers about your products, show them ‘how to use’ videos, and share your achievements. This will help you stay in touch more with your customers.

#9 New products

Facebook & Instagram post ideas: an example of a product preview

Don’t forget to put your items in the spotlight! Make the most of your social networks for this purpose. You can warm up your potential customers with teasers featuring a new product even before its official announcement. Tell them about its uniqueness and affordability, use different advertising strategies, and you’re bound to make them curious.

#10 Infographics

Customers often experience a lack of trust that can stop them from making a purchase. When you introduce your potential client to visual information using infographics, the level of trust increases, primarily due to the fact that people trust numbers. The use of infographics as a visual aid can help you persuade your customers to take action. Also, images affect people more than text, don’t forget about that.

BONUS: Best time to post on your social media accounts

As you can guess, there’s no universal time frame that would be perfect for every business to use for posting on social media. It depends on a large number of factors. But even though our tips might not get you an exact time that’s perfect for your audience, you’ll get a great starting point! And thanks to this, you will be able to experiment and find your perfect time.

Best time to post on Instagram

Researchers say that the best time to post on Instagram is generally between 9 am and 11 am (local time), but we have a better idea for you.

If you have a business account on Instagram, you can check when your followers are active and engaged. Go to your profile on the Instagram app, click on your right corner, then find Insights. Scroll to the bottom of the page and you’ll get access to followers’ activity charts for each day of the week. For more detailed instructions check Instagram’s Account Insights guidelines.

In our experience, the best strategy is to post several times every day during the peak activity hours as seen from your brand’s Insights.

Best time to post on Facebook

Hootsuite analyzed 300 brands and found the best times to post on Facebook:

  • The best time is 11 am and 1 – 2 pm (Eastern Standart Time) on Monday, Tuesday, and Wednesday.
  • Generally, 9 am – 3 pm on weekdays is the safest timeframe to post
  • Sundays, early mornings and evenings have the least amount of engagement during the week.

Of course, every business has its own specifics! Experiment with your posting time, and you will definitely find your winning recipe of posting on social media.

What to remember when you look for Facebook and Instagram post ideas?

Ecommerce businesses need to make extra efforts to ensure their content is engaging and interactive. Quality posts enable them to establish their authority, increase their conversion rates and drive traffic on an ongoing basis.

But there isn’t a one-size-fits-all content marketing strategy for every store — you need to find and understand your target audience and create a content plan based on the unique knowledge. The above tips can give you some ideas on what to post on your social media and how to build trust with your audience. And wherever you need a hand with your Facebook and Instagram post ideas, we are excited to create engaging social media posts for you!

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What Is Instagram Reels & How To Use It To Give Your Account A Boost

You may have noticed this August that Instagram launched Reels, a feature that allows users to record 15-second videos with audio, effects, and creative personalization. Users can record a series of videos in 15-second increments each, making Reels a similar platform to TikTok. What’s special about Reels and how can you utilize it into your social media marketing plan for your business? Let’s take a look.

What is Instagram Reels?

Introducing Instagram Reels

Photo Source: Instagram

Well, as we noted above, Reels seems to be Instagram’s answer to TikTok. However, with its limit of 15 seconds a clip, Reels doesn’t provide as long a time as TikTok’s one-minute limit. But it’s Instagram’s own version of a built-in video feature that can give users a similar experience to TikTok. It should be noted that Reels was released during a time where TikTok faced much scrutiny, even with a possibility of being banned from the U.S. (this has since changed with a purchase by Walmart and Oracle). Thus, it’s seen by many as Instagram even trying to replace TikTok during a turbulent time.

What’s the difference between Instagram Reels and TikTok?

Since they’re somewhat similar, you may be thinking: what is the difference between this and TikTok, then? They both allow users to film content, edit it with timing effects and visuals, and post, right? Right — but there are still some technical differences and contrasts in features.

To start, TikTok is an entire platform in itself and its only function is for users to upload video clips. Instagram, as many of us know, is more dynamic, with regular photo posts, video posts, and Stories. Reels is just a built-in feature for you to utilize should you want it.

Also, TikTok is notorious for letting users post together (known as “dueting”), but Instagram Reels does not currently support this feature.

An example of TikTok dueting

Photo Source: Advertisemint

TikTok users can also upload their own music into the app itself, while Instagram doesn’t support this, instead, offering a selection of licensed music to use (similar to what is offered in Instagram Stories).

And lastly, the most obvious difference is length of video clips, with TikTok allowing users up to one minute per clip while Instagram sticks to 15-second limits.

How do you create an Instagram Reel?

Want to try out Reels? It’s simple. Just go to your camera when in the Instagram app and select the “Reels” option.

Creating an Instagram Reel

Point and shoot at what you want. Try out filters to add effects to your shot, but take note that some require a human face to be in frame for effect.

Applying filters to an Instagram Reel

You can also browse the Music option to add a track to your shot.

Adding music to your Instagram Reel

Going to do a dance or something where all hands are needed? Simply set the timer option on Reels and have everyone get in frame.

Setting timer options for Instagram Reels

Once you finish your reel, you have the opportunity to caption it and choose a cover image for the clip. You can share to specific followers or post it directly to your feed.

Writing a caption

Photo Source: Instagram

Like with Instagram Stories, your Reels (if posted to your Stories) will vanish after 24 hours. However, you can also post them to your regular feed, where they will permanently stay.

How do you watch Instagram Reels?

Reels appear in a person’s regular post feed, and you can identify what posts are Reels based off of the Reels icon (note on desktop, the Instagram feed still uses a regular video icon though).

Mobile Feed

How Instagram Reels are displayed in mobile feed

Desktop Feed

How Instagram Reels are displayed in desktop feed

Or to just make things easier, simply click the Reels tab to view all a profile’s Reels.

Viewing all profile's Reels

Want to explore a wider variety of Reels? Hop into your Explore tab on Instagram to see a randomly-generated Reel based off of currently trending posts.

Exploring the Reels

Tap in to view and scroll downwards to view a feed of other Reels (Instagram oddly does not have a full feed page for Reels, and just a vertical browsing option for these).

How to use Instagram Reels for your business

So if you know how to use Reels, you might be left thinking then: how can I utilize this to leverage my business? And do I need to?

Generally speaking, just having an Instagram account for your business with regular content that is a balance of sales-driven and informational, entertaining content is already great. Using Stories every once in a while is great for connecting and netting engagement and impressions.

But with Reels, it really depends on your industry and what type of product or service you provide. And your audience is crucial too, since Reels aims for quick, digestible content. Generally, everyone likes quicker, more succinct content — but let’s say you are a company specializing in tutoring or servicing people with computer skills via demos; Reels might not be the best choice for you since your video content tends to skew longer.

An example of using Reels to promote a trailer

Netflix uses a Reel to promote a 15-second trailer for a show.

But what are some industries that could fare well with Reels?

For example, if you sell furniture that requires minimal assembly, Reels is a great way to showcase a step-by-step assembly process — you can utilize the editing tools inside Reels to create stop-motion clips (clips where one scene ends and jumps into the next) or use the speed-up feature to create a timelapse-like clip. Or if you are a fashion company, you can utilize Reels to showcase a quick pick of outfits or stylizing choices in 15 seconds. Or if you are a media company, you can harness the power of 15 seconds to put out teasers or quick-bite content.

The editing power of Reels gives it a punch that Stories, for example, does not have (unless you have a team to pre-produce video in advance for you to upload).

An example of using Reels to collaborate with an influencer

Walmart partners with musician/TikTok star Jack Wright for a fashion-focused Reel.

If Instagram Reels is a fit for your company, you can, like with Stories and regular posts, partner with influencers to produce bite-sized content. This can bring in money and exposure to your brand to the right audience.

An example of reposting content from TikTok

Netflix reposts a TikTok video to poke fun at the transition from September to October.

And if you’re already a user of TikTok, you can already repost your videos from there onto Instagram Reels. This type of cross-promotion can help bring your audience from Instagram over to TikTok if they’ve not already joined or interacted with your brand on there.

SUMMARY: Instagram Reels is a fun, built-in feature inside Instagram that allows you to shoot and edit 15-second video clips: quick, easy-to-digest content for your audience. It’s an alternative to TikTok in an already established platform, which is great. It offers another avenue for pushing out promo content, and it’s up to you to decide if it is a right fit for your brand.

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Social Media Content Calendar: 365 Post Ideas For Every Day

When it comes to promoting your account on social media networks, there usually appear lots of questions. What to post? When? How often?… A great idea we can recommend is to develop a social media content calendar which will be your personal lighthouse in the ocean of your social media strategy.

Sounds complicated, right? It might be complicated in the beginning, however, once you’ve figured it out, you can rest assured it’ll pay that time back in the future. Here’s your guide in this challenging yet exciting world!

Why take your time to create a social media content calendar?

Depending on your and your brand necessities, your calendar can be simple or complex. If you’re still having doubts, we’ve prepared some key points why social media calendar is so effective.

#1 Saves your time

Developing a social media calendar, you’re able to plan ahead, structure your work, avoid multitasking, and save your creativity for something more.

#2 Provides you with ready posts for every day

To be successful on social media, you need to always keep your subscribers curious to check and follow your account.

#3 Allows you to avoid spelling mistakes and typos

Since you’ve prepared your posts in advance, you can check them before publishing, hence no embarrassing errors!

#4 Encourages you to be more endeavouring with your social media strategies

Once you’ve started to create your social media calendar, great ideas can pop up in your head one by one, and it’s much easier to write them down.

#5 Prevents you from forgetting about relevant moments

Calendar is a calendar, and of course you can use national, international holidays and other significant days as ideas for your posts.

#6 Lets you create and distribute high quality content

A social media calendar helps you allocate your human and digital assets effectively, and a long-term vision means you’re promoting content that supports your marketing goals.

#7 Helps you track your performance and improve it

Once you’ve published all the posts from your calendar, you can have a look and analyze what posts have been more interesting for your subscribers, and make a new calendar considering the results.

So, are you ready to create your personal social media content calendar? Here are some useful tips to help you to start:

  • Analyze your social media accounts and existing content
  • Choose social networks which work for you better
  • Create a content library
  • Establish a workflow
  • Create your posts
  • Schedule your posts.

If you’re still a bit confused about the social media calendar, but really want to start, we’ve prepared such a calendar with 365 ideas for daily posts!

365 ideas for your social media content calendar

Some of our ideas are connected with holidays, or national days, some of the posts are about the business owner’s personality. In any case, you just need to add something about your niche to the post, and – voila! – it’s informative, entertaining, and talks about your brand. You can also mix these posts with the products from your store, and your selling content is ready.

Let’s have a look at an example: let’s say, the idea for the post is “Talk about your evening routine”. How can you connect it with your niche? Well, if you’re selling tableware, you can take a mug from your store, capture it in the photo, and talk about your evening routine – how you drink tea from your favorite mug from your store and watch TV with your beloved family! Easy, right?

We offer you to look through our 365 ideas for social media posts below.

Social media content calendar ideas for January

  1. New Year Day – create a post about this holiday celebration
  2. Ask your followers how they spent New Year
  3. Get handsy and post a photo with your product in your hand
  4. Record an unboxing video where you unpack some goods of your brand
  5. Make a screenshot of some piece of social proof you’d like to highlight (quote, review, comment about your business)
  6. Make a friendly selfie to let your followers know who is the person behind the brand
  7. Go behind the scenes and share what happens on the unseen side of your business
  8. Use a changeable letter sign and make a photo of fun/creative/inspirational note on the chalkboard
  9. Give your audience a sneak peek of what you’re working on
  10. Make a statement: take a photo of a t-shirt, coffee mug, or other item with a fun quote or saying on it
  11. Share an educational or informative article related to your niche topic or industry
  12. Answer a question you tend to get asked a lot
  13. Reveal what’s currently working well for your customers or your business
  14. Share an article, podcast, video, etc., with an expert talking about your industry
  15. Show an award or accolade you or your business has received
  16. Make or share a how-to video detailing the steps on how to do something very specific that appeals to your ideal customer
  17. Announce a live one-on-one coaching session you’ll give to one person who comments on this post
  18. Select one person from the comments to your previous post and coach them!
  19. Share a mistake you typically see your customers or competitors make
  20. Provide a tip on how to avoid the mistake from your previous post
  21. Share a fun fact about your industry or niche
  22. Post an infographic with helpful tips or information for your audience
  23. Share a tip that will help your audience be more efficient and save time
  24. Reveal a tip that will help your audience save money
  25. Share a super simple hack to a common problem your customer faces
  26. Discover a simple solution to solve a problem your audience experienced and share your solution
  27. Make a poll to test new ideas with your audience
  28. Ask your audience for direct feedback
  29. Encourage your followers to share their predictions about a trend within your industry or a current event
  30. ‘This or That’: give your audience 2 options and ask them to choose
  31. ‘Would You Rather…’: create a post asking your subscribers about something they prefer

Social media content calendar ideas for February

  1. ‘Ask Me Anything’: encourage people to ask you anything today
  2. ‘If You Could’:  ask your subscribers about something unreal/possible in the future/super power they dream of
  3. ‘What’s Your Favorite….’ – ask your audience about something they like
  4. Ask your followers to fill in the blanks in a phrase you provide
  5. Share a story of you hosting or attending a special event
  6. Share something new that’s happening within your industry.
  7. Write your thoughts on major news event everyone is talking about or share an article with an interesting perspective
  8. Make a post with a trending viral video
  9. Post an inspirational quote that appeals to you personally
  10. Motivate and inspire your audience by sharing the story about how you started your business
  11. Share a recent win or success in your business.
  12. Tell a story about a recent disappointment or “failure” in your business and explain how you overcame it
  13. Ask your followers how they feel about St. Valentine’s Day
  14. St. Valentine’s Day – dedicate your post to this holiday
  15. Ask your audience how they spent the St. Valentine’s
  16. Share a story about a person you admire or find inspiring
  17. Spread joy and laughter with a funny meme, joke, or story
  18. Share a helpful tip with your audience on how you manage stress and balance work-life responsibilities
  19. Tell a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better
  20. Share a photo or video of you engaging in one of your hobbies or favorite activities
  21. To be closer to your audience, share your family time photo
  22. Post cute kids or pets – everyone loves them!
  23. If you’re out and about exploring your city, whether it’s in nature or an urban area, share it!
  24. Let your audience in on the book you’re currently reading or learning
  25. Tell your subscribes what you choose to do in your relaxation time
  26. Share something from your bucket list that you would love to do someday
  27. Tell about a challenge you’re currently facing in your business or personal life
  28. Show your favorite book related to your niche

Social media content calendar ideas for March

  1. Tell about your favorite podcast related to your niche
  2. Share what’s your favorite YouTube channel related to your niche
  3. Recommend your favorite online course related to your niche
  4. Link to a tool/resource you can’t live without to do your job or run your business
  5. Share a product or service you love and your audience will benefit from
  6. Tell about your favorite influencer who inspires and motivates you
  7. Come up with an interesting fact about women
  8. International Women’s Day – dedicate this post to women
  9. Ask your followers how they feel about the women’s day
  10. Post a photo from some of your fan’s profile. They will be amazed! 🙂
  11. If you have a favorite charity or cause you support, share it with your audience and tell a story about why this initiative is important to you
  12. Feature a customer by sharing a video interview of how and why they became your client
  13. Interview an expert or influencer in your niche and share the video as a post
  14. #SundayFunday: share how are you spending your Sunday
  15. #MotivationMonday: share a motivational quote, story, or video and use the #MotivationMonday hashtag in your update
  16. #TuesdayVibes: post whatever you want and add this hashtag as it’s virtually universal!
  17. St. Patrick’s Day – create a post about this holiday
  18. #TBT (Throwback Thursday): use this hashtag (one of the oldest and most widely used daily ones!) to post an old photo (the older the better) and tell about that time in your life
  19. #FridayNight: show why your Friday night is so fun!
  20. International Day of Happiness – tell your audience why you’re happy/what makes you happy, and ask about them
  21. World’s Poetry Day – tell your audience how you feel about poetry, and ask for their opinion
  22. @Mention a Follower: if you have a follower who engages regularly with your content, give them a shout out using the @mention feature and thank them
  23. @Mention an Influencer: if there an influencer in your niche that you’d like to develop a relationship with, @mention them in a post and share something you’ve learned from them
  24. #WednesdayWisdom: share a little wisdom or practical advice with your audience using this hashtag
  25. Thank your followers for staying with you!
  26. Share your newest content: the latest blog post, podcast, or video
  27. #SaturdayMorning: give your audience a glimpse at how you’re spending your Saturday morning.
  28. Repurpose old content and dust off some old blog post (don’t forget to update the images and headline!)
  29. Share your most popular piece of content
  30. Show one of your new products or services
  31. Tell a story about your top-selling product or service

Social media content calendar ideas for April

  1. April Fool’s Day – create a funny and hilarious post for this day
  2. Ask your followers what makes them laugh
  3. Promote your newsletter by letting your audience know what’s so special about it and encourage your audience to subscribe
  4. Promote your other social profiles
  5. Easter – Create a post about this holiday
  6. Run a contest and encourage your audience to share your content with others or create a specific post on social media
  7. World’s health day – make a post about health or a healthy lifestyle
  8. Ask your followers whether they follow healthy lifestyle or not
  9. Announce your tomorrow’s Follower-Only Flash Sale
  10. Run a 1-day flash sale ONLY for your social media followers
  11. Promote the launch of your new product or service
  12. International Day of Human Space Flight – create a special post about space flights
  13. Ask your followers about space flights: would they like to try them, etc.
  14. Whatever milestone you’ve hit, celebrate it on social media and share it with your audience
  15. If you have employees who help make your business great, share them with the world!
  16. As your audience grows on social media, reintroduce yourself and your business
  17. Take a picture of your workspace
  18. Post something seasonal
  19. Share an attention-grabbing statistic
  20. Chinese Language Day – celebrate this day with a post about China
  21. Correct a common misconception that’s related to your industry
  22. International Mother Earth Day – share your love to the Earth with your subscribers
  23. English Language Day – celebrate this day with a post about English culture
  24. Give a shout out to another local business or organization
  25. Invite people to join your mailing list
  26. Ask your audience what their biggest struggle in business is
  27. Give away a coupon code
  28. Make a live video
  29. Share how to create & write down your goals
  30. International Jazz Day – create a post about jazz

Social media content calendar ideas for May

  1. Challenge your audience to post every day for 30 days and give them a free Social Media calendar
  2. Explain why you decided to join the business
  3. Talk about your products and how they help people
  4. Share someone else’s inspiring story
  5. Create a challenge related to your niche
  6. Share a quote (graphics) and ask your audience what they think about it
  7. Ask followers what should you post next
  8. Challenge your audience to share their 3 goals and achieve at least one of them in a week
  9. Ask your audience to share their favorite quote
  10. Create a 5-day mini-course about a specific topic in your niche
  11. Welcome new followers and thank them for joining your group or page
  12. Ask for recommendations
  13. Create a VIP list with an exclusive discount coupon and choose 1 random follower each week to send them the link to this VIP list
  14. Create a poll
  15. International Day of Families – create a post devoted to your family
  16. Talk about your morning routine
  17. Explain how you prepare for the day or week
  18. Share all the things you do daily
  19. Share your top favorite apps that help you get organized
  20. World Bee Day – create a post about bees
  21. International Tea Day – make a post about tea
  22. Talk about the tools that help you create content
  23. Share your vision board
  24. Talk about what you stand for, your morals
  25. Share which trip you are planning next
  26. Talk about your favorite destinations
  27. Share why you started working in the online business
  28. Create a “Letter to my younger self”
  29. Post a video on how you use your products
  30. Share someone else’s blog post and explain what you learned from it
  31. Talk about your favorite things to do

Social media content calendar ideas for June

  1. Share 5 things about yourself
  2. Create a “Guess the right answer” post
  3. World Bicycle Day – make a post about bicycles
  4. World Environment Day – create a post about your ways to care about environment
  5. Talk about the events that you’ll be hosting
  6. Russian Language Day – create a post about Russian culture
  7. Ask your followers how they found you
  8. World Oceans Day – make a post about the oceans
  9. Share fun facts about you
  10. Create a day in the life post
  11. Recommend someone else your audience should follow
  12. Post a photo and ask your followers to create a title for it
  13. Offer a tip
  14. World Blood Donor Day – tell your subscribers about blood donors
  15. Post a throwback
  16. Celebrate your birthday
  17. Ask for advice
  18. Collaborate with a brand
  19. Team up with a friend
  20. Share your latest blog post
  21. International Day of Yoga – make a post about yoga
  22. Share a holiday post
  23. Create a flat lay featuring printed photos
  24. Talk about your evening routine
  25. Share your latest shopping haul
  26. Post an outfit
  27. Share a product you love
  28. Take a photo at your favorite local work spot
  29. International Day of the Tropics – celebrate this day with your audience
  30. International Asteroid Day – tell your audience an interesting fact about asteroids

Social media content calendar ideas for July

  1. Offer productivity tips
  2. Talk about what you did on the weekend
  3. Ask followers how they spend their time off
  4. USA independence day – create a post about this holiday
  5. Ask your audience how they spent the independence day
  6. Ask your followers about the country they are from
  7. Celebrate your blogging anniversary
  8. Announce a new business or achievement
  9. Share what you’re listening to
  10. Talk about shows you’re watching
  11. Make a post about video games you’re playing
  12. Post a collection of photos
  13. Share your goals for the month
  14. Set larger goals for the year
  15. Ask your audience what they want to see more of
  16. ‘Before and After’: write a short story about your brand in the beginning and its current state
  17. Share a mantra or affirmations you say to keep you motivated to accomplish your goals with your audience!
  18. Show your morning ritual or helpful nightly routine to help you stay energized, focused, healthy, or positive
  19. Talk about guilty pleasures and share your favorite one
  20. Express your gratitude to anyone (customer, mentor, employee).
  21. Share a testimonial, quote, case study or video from a satisfied customer
  22. Give away some of your stuff you don’t need anymore (in good condition!) to your subscribers
  23. Share your competitive advantage and why you think someone should choose you over your competitors
  24. Celebrate a national holiday from your heritage
  25. Talk about your cultural background
  26. Share a memory from your childhood
  27. Talk about a defining moment in your life
  28. Post a photo with your significant other
  29. Post a photo of a newly renovated or decorated space
  30. International Day of Friendship – make a post about your friends
  31. Ask your audience about their friends

Social media content calendar ideas for August

  1. Celebrate the start of a new month
  2. Share a photo of a project you’re starting
  3. Give progress teasers for the above
  4. Post a top down photo
  5. Take a photo of seasonal decor you’re now using
  6. Show what’s in your bag 🙂
  7. Share a discount
  8. International Cat Day – make a post with cats: everyone loves them!
  9. Visit a garden and show the journey
  10. Share a new experience you had
  11. Visualize an interesting stat
  12. International Youth Day – create a post for younger audience
  13. Share a thematic flat lay photo (food, tools, etc.)
  14. Post a photo with white frames (there’s a special Instagram feature for that)
  15. Capture the sunrise
  16. Share a challenge you’ve overcome
  17. Tell about time management tips that work for you
  18. Be open about some bad habits you’ve broken
  19. Share changes you’ve made in your business
  20. Talk about a current event
  21. Share a special offer
  22. Show a ‘Before and After’ of your workplace
  23. Share a real life moment
  24. Create a grid layout
  25. Share something you recently indulged in
  26. Make a flat lay photo of your office tools
  27. Create a meme based on your industry niche or your audience preferences
  28. Share a beautiful travel photo
  29. Show a photo with your current point of view
  30. Share an image of a famous spot in your city
  31. Post a photo of you at work

Social media content calendar ideas for September

  1. Celebrate the beginning of new season
  2. Share a photo to make your followers laugh
  3. Create a collage
  4. Talk about an event that changed your life
  5. International Day of Charity – write about charity and its importance
  6. Ask your audience what they donate money (or other stuff) for
  7. Challenge your followers to do something
  8. Share your products collection or set
  9. Create a nature flat lay
  10. Tell a story
  11. Remember the story of why you started your business
  12. Share an opinion
  13. Post a photo from a recent event you attended
  14. Share another platform your followers can find you on
  15. Make an update on your recent activities
  16. Feature an employee, friend, or family member
  17. Post something inspirational
  18. Unveil a new product
  19. Share a photo of fun in the sun!
  20. Start an Instagram post series
  21. Share a blooper or IG photo fail
  22. Make a picture of beautiful lights
  23. Create a photo challenge: jump for joy
  24. Snap the point of view of what you’re doing right now
  25. Share ‘A Day In The Life’ photo collection
  26. Post photos from a local event
  27. World Tourism Day – create a post about tourism
  28. Post a photo you can describe using just emojis
  29. Feature a local start up
  30. International Translation Day – make a post about world without translators

Social media content calendar ideas for October

  1. World Vegetarian Day – remind your followers about this day
  2. Ask your audience a question about vegetarianism
  3. Share what you put in your suitcase for an upcoming trip
  4. Show what’s on your coffee table
  5. World Teachers’ Day – say some warm words to your teachers
  6. Ask your followers about their favourite teachers
  7. Share a handwritten message
  8. Create a tutorial for multiple ways to do the same thing
  9. Share the view from your office
  10. Talk about a situation that inspired you
  11. Share something about your community
  12. Open up about your greatest fear
  13. Talk about a hobby you have
  14. Share a list of fun facts about yourself or your business
  15. Encourage followers to pay it forward and give an example of how you did this week
  16. World Food Day – celebrate this day with a picture of yummy food
  17. Share teasers for something to come
  18. Create an image to promote a blog post
  19. Talk about something you’ve struggled with
  20. Share what’s on your computer screen and be sure to tag brands!
  21. Talk about what your days off look like
  22. Offer a discount
  23. Advertise an affiliate program
  24. Introduce the business owners
  25. Talk about your items’ production and manufacturing
  26. Tell how you got into this business
  27. Announce your Halloween season sale
  28. Ask your subscribers if they celebrate Halloween
  29. Create a Halloween challenge
  30. Share your Halloween costume
  31. Halloween – make a thematic post

Social media content calendar ideas for November

  1. National Author’s Day – interview local authors and share local author’s day events
  2. Post Daylight Saving Time reminders & preparation tips
  3. Share your tricks to get motivated to work
  4. Ask about (or share!) life lessons to learn before you’re 30
  5. Native American Heritage Month – talk about Native American settlements and landmarks near you
  6. Ask what your followers do to stop wasting their time
  7. Discuss how to calm down after a long day
  8. Share how you found your purpose in life
  9. Give some tips on how to set realistic goals
  10. Veteran’s Day – share ways to support local veterans
  11. Share personal changes you’ve made and how you’ve grown
  12. Ask for the followers’ advice on how to get more done in less time
  13. Talk about your logo
  14. Feature the tools you’re using to keep your business going
  15. Share best places to visit in the fall
  16. Reveal some habits of famous successful people
  17. Share proven tips for staying positive
  18. Post a photo of your Thanksgiving feast
  19. Thanksgiving day – make a post about this holiday
  20. World Children’s Day – make a post dedicated to the children
  21. World Television Day – discuss how television changed our lives
  22. Post an image of your Black Friday haul
  23. Share Black Friday specials you’re shopping for
  24. Announce special offers for your Black Friday
  25. Show the results of Black Friday
  26. Make a fall checklist for home or car maintenance
  27. Talk about globally known entrepreneurs who inspire you
  28. Share your proven ways to take control of some issue
  29. Make a list of alphabetical advice
  30. Write a short autobiography

Social media content calendar ideas for December

  1. Make a list of easy goals to accomplish before the end of the year
  2. Feature a guest post
  3. Share 10 links that you love
  4. “Wordless Wednesday’: post pictures without captions!
  5. Create a pros and cons list related to your niche
  6. Make a must-have list for your niche
  7. Create a checklist for a specific task
  8. Share the worst advice you ever received
  9. Explain how NOT to do something
  10. National Day of Animal Rights – share your ideas about how to treat animals
  11. International Mountain Day – create a post about mountains and nature
  12. Show what was your most popular blog post this year
  13. List your favorite things about December
  14. Share how you survive long car trips or flights
  15. Give ideas for last minute stocking stuffers
  16. Share tips for buying gifts for people who are hard to buy for
  17. Give holiday shopping tips for the busy season
  18. Arabic Language Day – make a post about Arabic culture
  19. Show how you style a Christmas tree
  20. Publish a DIY guide for holiday crafting
  21. Review your most popular product
  22. Host a Christmas giveaway!
  23. Create a gift guide
  24. Christmas – make a post about this holiday
  25. Boxing Day – create a post about the gifts you’ve received and gave
  26. Share a recap of your holiday festivities
  27. Write about the things you learned this year
  28. Share a before and after: it’s high time for your brand to share another post about changes
  29. Make New Year’s plans and resolutions and ask the followers to share their, too
  30. Share an image of the bottle you’ll be popping this new years
  31. New Year’s Eve – celebrate the beginning of the New Year with your followers.

As you can see, there are hundreds of ideas for your social media content calendar. Just connect any post with your niche or industry and watch your audience growing! We welcome you to use our ideas as a draft and inspiration, and wish you an enjoyable social media experience! And should you ever need any assistance with your social media management, we’re excited to make individual catchy posts for you!

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15 Tips On How To Get More Likes On Instagram

Bloggers, Instagram models and social media influencers are so obsessed with likes that common people sometimes laugh at them. But likes do matter when it comes to promoting a community or advertising products. In this article, we’re looking into how to get more likes on Instagram.

Instagram now hides likes, so why should I care?

You probably know that Instagram now hides the total number of likes a post gets. As Adam Mosseri, Instagram SEO, explained, they started these tests to improve the emotional and mental health of the social media users. Moreover, users from the countries that participate in the test can no longer see the total number of photo and video views. You can see how many likes your own posts get though.

This move will have negative consequences for businesses promoting products and services on social media. Users tend to interact more often with posts that have a lot of likes and comments. Now users will see no difference between a fresh post from a regular Instagrammer and a viral post from a popular influencer.

Then why is it still important to track how many likes you get?

Because likes were not removed from Instagram! It’s just that your followers can’t see them. But you can! As well as Instagram’s algorithm.

In other words, although your followers can’t see the number of likes or views, you still need them to grip the algorithm’s attention.

How to get more likes on Instagram: Work on content

1. Post high-quality photos

Instagram was originally created to let people share their photos. And users want to see professionally made, high-quality pictures and videos. So whether you publish valuable content related to your dropshipping niche or promote a paid ad, make sure they look good.

A high-quality photo posted by NikeSportsWear on Instagram

There’s another little trick that can help you build your own brand. Try using the same set of filters for all your content. This way all your Instagram posts will look similar, and the followers will be able to easily recognize your content.

An example of Instagram account posting stylistically similar photos

2. Write proper captions

Although visual content is your priority, don’t forget about the other part of your videos and photos – captions. What you write can also matter. Depending on what kind of products you promote and what niche you work with, you can provide useful information with your captions or try adding some emotional value to your posts.

Captions don’t have to be super smart or long. Take a look at one of Lego’s posts:

A Lego post with a four-legged bus using a short caption

3. Utilize all content types

When you start promoting a business on a social network, it’s hard to say what content types will work best. That’s why you need to analyze your target audience and try out different formats. After some testing, you’ll understand the audience’s preferences, but even then it’s a good idea to diversify your posts from time to time.

4. Post videos

If you’re looking for a content type which is always effective, you should definitely try videos. Nowadays most social media users prefer this format over images or quotes. However, don’t rely on audio very much as most people play videos with the audio turned off.

5. Include user-generated content

Another evergreen content type is the one created by your own followers and customers. Although such pictures and videos often lack quality, people tend to trust them much more than posts made by a company.

In order to utilize user-generated content, you should repost it on your Instagram account and credit the author. The latter is very important! The last thing you want is being accused of stealing someone else’s content.

User-made scenery photos published by Travelex

How to get more likes on Instagram: Interact with users

1. Analyze your target audience

Before trying to interact with your audience, you should spend some time analyzing it. In fact, whatever you do on social media should be based on your knowledge of your potential customers, their preferences and behavior. Your content, tone of voice, the images you use and even posting time should be defined by this.

For example, compare these two captions. This one comes from a post published by Ferrari:

Screenshot of an Instagram post caption published by Ferrari

And this one was published by Bethesda, a video games studio:

Screenshot of an Instagram post caption published by Bethesda Games Studios

As you can, they use completely different styles since they target different audiences.

2. Ask questions

Never forget that all social networks were designed to be communication channels for common users. Nobody wants their Instagram feed to be overwhelmed with standard ads. So, when promoting your dropshipping store, you should try communicating with potential customers.

One of the easiest ways to do it is to ask questions in your captions. This is how Fender provokes a discussion with a short caption in one of their posts for bass-guitarists.

Photo of a bass-guitarist published by Fender

Social media users like it when brands or influencers ask them to share an experience or opinion. It makes them valuable in their own eyes.

3. Get more likes on Instagram with like-to-win contests

One of the most efficient ways to raise your engagement rate and the number of likes your posts get is to launch a like-to-win contest. But keep in mind that you’ll need to offer something really valuable to get the audience interested.

An Instagram post published by Chwinery to celebrate an anniversary with a contest

4. Engage with other users

Do what you want your followers to do! Instead of simply creating and promoting content, consume the content created by your followers and other Instagram users. Follow people, like and comment on their posts and repost them when you find something valuable.

First of all, this attitude promotes your brand as a fair business: you ask for attention and you pay attention. Other users are more loyal to companies that return the favor. Besides, there’s a good chance to find great user-generated content.

Second, Instagram algorithm tends to prioritize posts created by accounts that interact a lot with other accounts.

5. Cross-promote your posts

Even if you chose Instagram as your main promotion channel, you should not neglect other opportunities. It’s not only about targeting a larger audience. By publishing the same content on other channels, you can actually convince these users to visit your page on Instagram, like your posts or even start following your account.

How to get more likes on Instagram: Use Instagram properly

1. Be careful with hashtags

For Instagram, hashtags are like search keywords: if a user is looking for content by typing a certain hashtag in the search field, there’s a chance he or she will find one of your posts. Therefore, businesses need to pay huge attention to hashtags.

It’s not a good idea to use hashtags that are too broad. But using too narrow hashtags is just as bad. The number of hashtags is important too. To understand how to use Instagram hashtags properly, read this article.

We also recommend using hashtags in your bio and Stories. Although it won’t give you any likes, this approach will help you reach new people on Instagram.

2. Get more likes on Instagram with paid ads

Let’s face it: free Instagram promotion has its limits. What’s more important is that building up a popular Instagram account takes a lot of time which businesses often don’t have. In this case, paid advertising can help.

Even if you’re trying to create really valuable content, there’s nothing wrong with paid posts, especially when you need to advertise discounts and promotions to as many potential clients as you can.

3. Choose the right time for posting

Creating a proper posting schedule is crucial for social media marketing. Your posts have more chances to be seen when you publish them not long before the audience starts checking their feeds.

Therefore, you want to post shortly before your followers log in. The exact time is defined by your target market and niche. Simply check your analytics to understand when your audience is active.

4. Post regularly

Publishing too many posts will do you no good as such an approach rather annoys followers. But if you post too little, nobody will notice your activity.

Marketers recommend posting to Instagram not more than three times a day. Major brands post about 1.5 times a day. If your content is difficult to create, but the audience really likes it, then posting once per day is totally Ok.

5. Watch your competitors

Lastly, if you want to get more likes on Instagram, keep an eye on those who are already enjoying the attention of millions of people. Find competitors or non-commercial communities related to your niche and learn from them.

What do they post? How often? Who do they target? What tone of voice do they use? By analyzing all this, you can copy successful tactics or even create something fresh which nobody has done before.

These were 15 tips on how to get more likes on Instagram. If you want to learn more about how you can promote your business, check our free dropshipping webinar.

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