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Instagram 101: Detailed Tutorial For Your Business

Running an online business? Just starting your own brand? Then you need to be on social media – and you absolutely need an Instagram account at the very least. Today, we’re going to take a deep dive into the world of Instagram for business accounts. We’ll see how to leverage your profile to attract followers, convert visitors to buyers, and how to use Instagram effectively to brand yourself. Welcome to our Instagram 101 Tutorial for 2021!

What is Instagram

If you’re reading this blog post right now, you most likely know what Instagram is (you’re on a laptop or smartphone, after all). Instagram is the leading social media app owned by Facebook, reported to have over 1 billion active users monthly with 120 million users in the United States alone (making it the leading platform for photo sharing in the country).

The appeal of Instagram is the ability to share content through dynamic photo and video functions. This, in turn, allows a person (or brand) to connect deeply with followers, loved ones, and family.

Moreover, today one can successfully use Instagram for small business promotion.

Why use Instagram for business

As you may have guessed from above, Instagram is a great tool to market your business. In fact, Retail Touchpoints says that 72% of users report making purchase decisions based on something they saw on Instagram. Promoting business on Instagram also allows you to build a community based on your brand’s beliefs, products, and niche – it’s a branding goldmine.

Furthermore, having a specific-business account on Instagram will allow you to more effectively reach consumers. There are multiple features available such as ads, post insights, and specific call-to-action buttons.

Are there any downsides to using Instagram for a business though? The biggest one may be if your business’ target demographic is older, as most people on Instagram are younger teen – young adult users. Also, utilizing paid ads can get pretty expensive. And really, sometimes – some users are on Instagram for memes or funny content – not necessarily to shop or discover brands.

Nevertheless, the platform can serve as a great marketing tool, so here’s our guide on how to use Instagram to get sales. Let’s start with how to create an Instagram business profile.

How to create an Instagram business account

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Setting up an official business account for Instagram is easy (and free). You’ll need a Facebook account set up to start though (but it’s easy). Facebook Business offers easy step-by-step tutorials on how to get set up.

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During your profile creation, be sure to select the appropriate category for your account. Think about what industry or category your business lies in. If you don’t see a category that fits, custom search categories to find more specific listings. And remember: you can change your category listing at any time (you know, in case your business grows to include more things).

AliDropship's Instagram business profile

The brand profile for AliDropship’s Instagram account.

Once you are set up, make sure you have aspects of your account profile filled out. Pay attention to the avatar, a website URL, and website bio. Your bio is important because there’s limited space to describe your brand, its story, and its beliefs. We share examples of great, catchy brand bios here to help you get started.

How to get Instagram followers for business

BMW's Instagram feed easily attracting followers

BMW has a curated feed that can attract viewer attention quickly.

Content, content, content (and hashtags). Instagram is all about photos and videos that captivate people and lure them in. That’s how Instagram can help your business. Brands have to utilize their accounts to sell the benefits of their products while establishing a connection with followers and customers alike.

Gaining followers is usually easy to do for free (take some tips from us) – but you have to do some work upfront, such as niche and competitor research to see how and where your brand and its products fit into the spectrum of things. Are you high-end or more affordable? Are you more rooted in science or rely on artistic vision and free expression? These are some questions to get you started so you can position your brand effectively.

As you establish your brand, you can move on and focus on bigger efforts such as inspiring mass followings on your profile while avoiding fake followers or bot accounts. And along the way, you may notice a drop in followers, which is actually normal, but can be explained with some reasons.

Building a following isn’t easy work. We actually gained 70,000 in one year through a dynamic, automated approach (and it’s possible with the super-cool Social Rabbit plugin).

Now let’s talk about how t promote your business on Instagram.

What to post on Instagram for business

Wednesdays at 11 a.m. and Fridays from 10 a.m.–11 a.m. are best for engagement.

Dove Chocolate posting quotes on their Instagram account

Dove Chocolate posts friendly quotes on its account.

When speaking of followers and accumulating or losing them, it’s natural to progress into what conspires all this to happen: what you post on your account.

From memes to inspirational quotes and professional studio shots of products, there’s a lot you can do to elevate your website and its branding. Take a page from our experts’ books and consider these start-up ideas for your Instagram business account.

Like with other social media platforms, Instagram also has some easy best practices in terms of how often (and when) business pages should post content. Generally, Sprout Social has found that Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. are best for engagement, with Wednesday being the best day of the week to post. And on average, one post a day is max.

Of course, there isn’t a universal recipe for how many times a week you should post. As you can guess, it varies too much by audience and niche. Still, we think at least 3 times a week is ideal (Monday, Wednesday, and Friday) to capture all facets of the work week.

Want an easy way to keep track of your social media calendar? Use this free template here (courtesy of the wonderful Hootsuite) to help you organize your brand’s content and ideas.

How to increase engagement of an Instagram business page

Example of researching keywords for “coffee” on Instagram

Example of researching keywords for “coffee” on Instagram.

Once you know how to attract followers and post on an organized schedule, it’s also smart to keep in mind how you can keep engagement (clicks, comments, likes, shares) of your Instagram page for business.

When establishing your content calendar and brand strategy, one major piece of prework a brand should do is conduct hashtag research. Hashtags are the keywords of Instagram, as they act as tags for any user to search for to explore content. Look into competitor hashtags, trending hashtags, and what unique hashtags you can utilize for your brand or any campaigns you have. Dive more into the fun world of hashtags here.

One beginner’s strategy we recommend (but it takes time) is the grassroots marketing strategy (you’ve probably seen this if you’re on Instagram yourself) – posting comments on posts of trending accounts or those similar to yours in interest. This gets your name – and humor, should you choose to utilize it for your brand voice – out there to followers of bigger accounts.

Remember: a well-executed grassroots strategy can bring an Instagram business account such as your own new followers, comments, and greater interaction with your brand. As people engage with your business, don’t forget to also be engaging as a brand and to respond to comments or likes on your posts.

A final approach to raising your brand awareness is to get your brand involved in engagement groups (some are free, some are paid), which are small communities of niche-like accounts that co-engage with one another’s accounts to boost engagement rates. In these groups or pods, there generally are rules in regards to link sharing and what type of engagement you need to engage in (ex. “Like” posts only, comment on posts only, repost posts only).

Instagram for business advertising

Before spending money on ads, you’ll want to make sure you have great content and offers to entice viewers.

Example of an Instagram post offering valuable content

Fast food chain Wendy’s runs a paid video ad.

Influencer Hungry Hipsters gives a shoutout to Mercedes-Benz

Influencer Hungry Hipsters gives a shoutout to Mercedes-Benz.

If you’re building an Instagram account for an ecommerce business, at some point you’ll want to think about expanding into paid advertising to broaden your reach.

But before spending money on ads, you’ll want to make sure you have great content and offers to entice viewers. An engaging profile ensures visitors who click on your ads will want to further interact with your profile.

One approach you can take to advertise your business is to utilize paid shoutouts. By featuring a product or business in exchange for a flat rate, shoutouts are a great way to gain exposure within your niche or target audience with another brand. Learn step-by-step how to use paid shoutouts with our walkthrough video.

Another approach is to reach out to influencers to collaborate on something, whether it’s a feature on Instagram Stories or a sponsored post. Influencers can be expensive, however (especially if they are big names).

A final method (and the most traditional one) for business advertising on Instagram is to roll out paid ads. These are the sponsored posts you may see on your Instagram feed. You can create attractive ads and set them up through Facebook Business Manager.

And if you want to get even more interactive, you can engage in Instagram Shopping through shopping ads, where users can click on links directly on your post image. Unlike paid ads, these ads do not cost you anything. They may take more setup work on the backend of Facebook Business Manager, but can make your posts even more attractive.

Building your brand on Instagram

How to build a brand on Instagram: Start with setting up your account

It is recommended to use one and the same email address for all your social media accounts including Instagram. Start building your brand by properly customizing your avatar, profile bio and Story Highlights.

Avatar

First of all, you need a professional, trustworthy-looking avatar. Companies usually use their logos here: see how Mercedes-Benz does it.

Mercedes-Benz using their logo as an Instagram avatar

Profile bio

This is an extremely important section of your account as here you place the information about your brand, your motto and a link to your website. A good Instagram bio should explain to users who you are and what you do.

Example of a good Instagram bio

Instagram Story Highlights

If you use various campaigns, launches and collaborations, it’s also a good idea to list display Stories like albums right below your bio. This way users can see what you do and view each of them.

Screenshot of Instagram Story Highlights

Identify your audience

With an Instagram account, you want to promote your business to potential customers. To do that, you need to understand who your potential buyers are. In other words, one requires thorough target audience analysis.

How to build a brand on Instagram: Your social media strategy

After creating and customizing your Instagram account, it is time to develop an effective social media strategy. Any social media activity is based on posts, which is why it’s important to have a well-organized content calendar. There are also other vital elements to use in your strategy.

Messaging

Most brands communicate with potential clients via a conversational tone to engage them more naturally. Here’s how Neutrogena uses an engaging intro and question to get users to respond.

Neutrogena using an engaging intro in an Instagram post

It’s also important to take into account what you want users to do. Different posts can have different objectives, and this is where links, certain hashtags, calls to action and tagging profiles come into play. In most cases you want users to either visit your website or engage with your posts.

Here’s how BMW uses a unique hashtag for a New York Fashion Week sponsorship and tags an influencer to highlight a collaboration.

BMW using a unique hashtag for their Instagram post

Hashtags and tagging

As you can see, hashtags are used as keywords to find posts on social media. With proper tools, you can find the right hashtags suiting your business niche. Hashtags can also create a sense of community, while unique hashtags can help when running a branding campaign or product launch.

Liking, sharing, commenting

Businesses on Instagram should not only talk but listen as well. Instead of just posting about yourself, like, comment, and share other posts published by businesses and your followers.

Interaction is the key to showing you are a real brand that is knowledgeable in its niche and community. A lot of traffic can come from people who clicked on your comment or like/share that you did.

Using Instagram Stories & IGTV

You can also use Stories as a part of your strategy to build a brand on Instagram. They are live videos or images that show up on your profile avatar. Instagram Stories last for 24 hours before they get archived in your profile settings, where you can organize them into Instagram Story Highlights.

If you need to use longer videos (up to one hour long) but don’t have a YouTube channel, use IGTV. Once you upload any IGTV content, you will have a tab automatically appear on your Instagram page between your tabs for Posts and Tagged. Unlike Stories, these videos won’t disappear. But keep in mind that you can upload only vertical videos for IGTV.

Screenshot of IGTV videos

Tools for Instagram

To create successful content and find deep analytics that’ll help shape and craft your following to precision, it helps to utilize third-party tools and apps. Elevate your Instagram Stories or feed pictures with great photo-editing apps, or get a free inside look to trending hashtags that build traffic on online databases. Take time to create videos and images that speak to your target audience and entice them. And of course, don’t forget to use analytics to see what is working and what isn’t.

Editing apps for Instagram Stories

#1 VSCO

Editing apps for Instagram Stories: VSCO

VSCO is one of the most popular video editing apps for Instagram Stories. It has multiple color effects, can create GIFs and even features a built-in community, though it requires subscription.

#2 InShot

Editing apps for Instagram Stories: InShot

Another video editing app, InShot has a variety of functions such as video trimming, video merging, speeding up, bordering blurring for Instagram Stories, and more. You can also apply video filters and voice covers and import mp3 tracks.

#3 StoryArt

Editing apps for Instagram Stories: StoryArt

StoryArt was designed for creating beautiful Instagram Stories with various text fonts, a selection of themes, filters, and other cool design effects.

#4 Canva

Editing apps for Instagram Stories: Canva

One of the most popular image editing tools, Canva features 60,000 free templates and more than 700 font options. It can also be used for editing videos.

#5 InstaSize Photo Editor & Grid

Editing apps for Instagram Stories: InstaSize Photo Editor & Grid

InstaSize allows you to create your own background for images and videos and features 80+ filters for customization.

Here you can learn about other apps for Instagram Stories.

Tools for content creation and management

#1 Compfight

Tools for creating and managing content on Instagram: Compfight

It’s a free tool to help you find images (both stock and licensed pictures) for creating fresh visual content. The service is fast and provides good-quality images.

#2 Sked Social (formerly ScheduGram)

Tools for creating and managing content on Instagram: Sked Social

This tool can autopost content on Instagram, Facebook and Twitter, which is extremely useful when you use multiple channels. It also integrates with Canva so you can edit images before posting.

#3 Repost

Tools for creating and managing content on Instagram: Repost

This mobile app allows you to share content and credit to the original Instagram posts by simply copying and pasting their URLs. The author’s name will automatically appear on your new posts.

#4 Shortstack

Tools for creating and managing content on Instagram: Shortstack

It’s a tool that lets you create and run contests on different social media including Instagram. It features 90+ templates and 30 themes and allows you to use custom URLs.

#5 Gramto

Tools for creating and managing content on Instagram: Gramto

Gramto can automatically follow and unfollow multiple users by following the criteria you set for it. It can also automatically post, comment, send direct messages, etc.

Tools for Instagram analytics

#1 Iconosquare

Tools for Instagram analytics: Iconosquare

It’s a popular tool for managing your social media accounts and gathering data. It can track engagement insights, reach, impressions, mentions, audience demographics, etc. It also tracks what users say about an industry or your brand.

Iconosquare can be used for both Instagram and Facebook.

#2 Squarelovin’ Instagram Insights

Tools for Instagram analytics: Squarelovin’ Instagram Insights

Gathers relevant data over time periods – year, month, week. It tracks likes, followers, post performance and interactions with audiences. The tool can also identify the best time to engage followers.

#3 Crowdfire

Tools for Instagram analytics: Crowdfire

Crowdfire can visualize gathered data into user-friendly charts and diagrams. Another useful function is its ability to find content relevant to your topic. In addition, it lets you publish posts from your blog, website, online store or YouTube channel.

#4 Socialbakers’ Instagram Performance Quadrant Report

Tools for Instagram analytics: Socialbakers’ Instagram Performance Quadrant Report

Allows you to compare your account with up to 5 competitors over the last 90 days. Although it’s pretty expensive, one can find its free tools very useful.

#5 Instagram Insights

Tools for Instagram analytics: Instagram Insights

If you don’t want to use paid tools, there’s always Instagram’s built-in analytics. It tracks your most popular posts, impressions and reach, as well as the best time to post.

Tips on taking high-quality pictures

As you know, one of the benefits of starting a dropshipping business is that you don’t have to keep your inventory in a warehouse. In fact, you only buy products after a customer places an order with your store.

Therefore, when you create Instagram ads, you have to use the photos and videos provided by your supplier. On the one hand, such materials are usually good enough for this purpose. On the other hand, being able to take unique high-quality pictures of products will definitely not hurt your business.

Besides, depending on what dropshipping niche you have chosen, you may want to take pictures that are not related to your products directly (for the purpose of content marketing in general).

So, whether you’re going to order product samples or want to create business-related content on Instagram, it’s still important to know how to make high-quality photos. Don’t worry, you won’t need a professional camera for that. Your smartphone should be enough to impress most Instagram users. You just need to know a few basic principles.

  • Use natural light instead of flash

Whenever possible, choose natural light over your phone’s flash. Photos made in natural light are much brighter and richer compared to what you can take with artificial light. Even if you take pictures indoors, place the object near the window.

  • Pick time carefully

Since you want to use natural light, it’s very important to take photos at the right time of the day. Stick to these two tips.

If it’s a sunny day, try taking pictures during the so-called golden hours – the last hour before sunset and the first hour after sunrise. During this time, the sun is low on the horizon, which makes photos much more beautiful.

If it’s a cloudy day, it’s Ok to shoot at midday. While direct sunlight can be a problem, the shade from the clouds will make photos much softer.

  • Adjust your exposure

Exposure is how much light will reach the sensors of your smartphone camera. By adjusting exposure, you can make the picture brighter or darker. And here’s an important rule to remember: you can make underexposed photos brighter (with photo editors), but you can’t make overexposed photos darker.

So, before taking a picture, make sure it’s not overexposed. A good way to adjust the exposure properly is to tap your finger on the brightest part of the frame and adjust this parameter by sliding.

  • Use the rule of thirds

Now, let’s talk about composition, i.e. the art of arranging objects in a photo.

Here you can follow the well-known (and quite simple) rule of thirds. To arrange objects in the frame, divide it into a 3×3 grid. In fact, your smartphone should feature this function. It divides the frame into 9 squares that make it easier to align objects.

A photo of a bird taken according to the rule of thrids

Photo was taken from photographybay.com

You don’t have to always place the object of interest in the center. Placing it at the intersections or along the lines will make your photos more professional.

  • Experiment with the viewpoint

People tend to naturally hold the camera at their eye level while standing straight. While this is appropriate in many cases, changing the viewpoint or shooting angle can make photos much more emotional and aesthetically attractive.

You can achieve it by rotating your phone, shooting from above or below the object, or by standing close to a wall, etc.

  • Experiment with space and depth

As a rule, you don’t want to leave empty spaces on your photos and, therefore, try to zoom in on the object. However, if there are interesting details around the object, you may want to capture them as well.

It’s also a good idea to shoot different objects as layers. In this case, you’ll have an object in the foreground and a pattern or another object in the background. So, each layer contains something to look at.

SUMMARY: Utilizing Instagram for business is fun (and necessary in today’s social age). Still, it does require a good amount of research and continuous content creation and engagement tactics to reach high follower counts and exposure. From paid ads to shoutouts to maintaining a social media calendar, there’s a reason why social media is a serious part of marketing for your online business.

Read the source: https://alidropship.com/instagram-101-for-business/

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How We Increase Instagram Posts Engagement With These 6 Tips

 

What are the most engaging and purchase-stimulating Instagram posts for business owners? How to increase Instagram posts engagement? Thanks to our first-hand experience of promoting our stores on social media, we have a couple of Instagram marketing tips for business to share with you!

Instagram has millions of active users – and, in comparison to other social media networks, it also has a more engaged audience facing a less intense market competition. It means that businesses have an opportunity to promote their products to a very interested audience and make these ads highly targeted without spending a lot of money on paid advertising like Facebook Ads or Google Shopping. So, it’s a good idea to use Instagram for business to boost sales. Whether you want to improve your current Instagram marketing efforts or make your first steps in this social media network, you’ll greatly benefit from our tips on creating effective Instagram posts for business.

Tip 1. Create a content plan for the upcoming Instagram posts

First of all, create a content plan for your Instagram account. You can do it with any software: Microsoft Excel/Word, Google Sheets/Docs, Notebook – it doesn’t matter! Just choose the tool that you find most convenient.

The content plan should contain a list of topics for every day of Instagram posting. It will help you to save time in the future and plan posts in advance. You can create a weekly or monthly content plan – it’s up to you!content plan for Instagram posts

Also, it’s important to think about your Instagram posts quantity. If you’ve just created your store and have a few followers, don’t worry – make 6-7 posts in a day to attract more people. When your Instagram account gains popularity, make just 2-3 posts in a day.

Tip 2. Analyze your Instagram audience engagement

One of the most important things in using Instagram for business is understanding your target audience. You should research it to make the Instagram content you create as effective as possible.

For example, it is crucial to let followers see your content at the right time. Usually, Instagram posts have higher engagements at lunchtime when people have a minute to check their feed. But it’s not enough for your business Instagram account. Your goal is to have more followers who will love your content and thank you for it with their orders. 🙂

So, it is a good idea to compare your potential audience’s timezone with yours and analyze the most popular time for posting. For example, you can check it at SproutSocial.com or at other websites.

Graphic showing how the engagement level of content depends on the day and time of publishing

Tip 3. Pick the best time of publishing these Instagram posts for business recognition and wider coverage

After your research, you can see that your working time differs from the audience’s most effective Instagram posting time. It’s not a problem! There are a lot of planners you can use to create scheduled posts: SocialPilot.co, Buffer.com, Later.com, etc.

If the time is similar to yours or doesn’t differ greatly, it’s great news: you can create posts by yourself using any device!

Instagram posts for business: posting time

Tip 4. Create your own design of Instagram business posts

To create the right impression, you need to think about the visual side of your Instagram account really carefully.

  • Instagram Feed

Choose one or two main colors of your store. To make your Instagram account more attractive, try picking the colors from the same color scheme. Then, choose an editor where you can create posts. For example, Photoshop, Figma or Befunky. It may be an online or an offline service – just take the simplest one for you.

Start creating templates that will help you save a lot of time in the future. Make them in one style but don’t forget about variety!

Below, we will show you a range of post templates that are made in the same style and are variable enough to keep your subscribers’ attention focused on your feed.

design of Instagram business posts

For example, this is a template of an Instagram post that is based on infographics. There is a space for text and ample space for an illustration.

Let’s take a look at two more examples!

A simple Instagram post with a text and illustration

An Imstagram post template for publishing quotes

These templates are specifically made for posts that include quotes. As you can see, visually, they are made in a similar style, which is great if you want to give your Instagram account a memorable and unique appearance.

What else can you use?

An Instagram post template for demonstrating products

An Instagram post demonstrating a necklace for women

These two templates are designed to showcase your products and, if necessary, add a bit of text to the images. It’s a great idea for occasions like a seasonal sale or a new product arrival as it lets the viewer grab all the details without even looking at the post description.

And here are more templates to learn from!

Instagram posts for business: a post with a quote

An Instagram post demonstrating a quote and a pair of earrings

These two are great if you want to benefit from user-generated content and post your buyers’ reviews in your feed. Here, you can either focus on the text or combine it with the purchased product images if you want to.

Of course, these are just samples. It doesn’t mean that you must only use these particular images for your Instagram feed. However, they demonstrate how flexible and inventive you can be when it comes to designing your posts – and to using various content types to spice up your feed.

  • Instagram Stories

Don’t forget about templates for stories! Stories are one of the most effective instruments of your business Instagram page! With their help, you can communicate with your followers and notify them about new product collections, sales, giveaways or other important deals.

So, below, we will show three samples of an Instagram story as well.

An example of Instagram Story

An Instagram Story post template

A template for an Instagram Story post

As you can see, they are also made in the same style in terms of colors and geometric elements – and they are really similar to the regular feed templates we’ve previously shown. Surely, they contribute to your brand a lot if they support the visual side of your business this way!

Tip 5. Make the right caption & hashtags

The visual part of your Instagram post is what’s getting noticed immediately – but the text part gets some attention, too! That’s why you need to treat it carefully as well.

  • Work on captions

The caption of your Instagram post is the place where you can give a voice to the visual content. Your captions should be simple and short. Also, don’t forget to include a call-to-action: it’s the best way to engage Instagram users and increase the share potential of your Instagram post.

Here are a couple of samples:

Instagram post captions

The importance of Instagram post captions

Instagram posts for business: the importance of captions

As you can see, the texts put in captions here are short yet powerful: they prompt an emotional response from the viewers and can even motivate them to take action.

  • Think about hashtags

Create your own hashtag, for example, your store’s name. It will help people find your account and posts easily. Also, use the hashtags that are related to this particular post or to your account in general. This is how you will be able to connect users with the same interests.

An Instagram post with carefully selected hashtags

Instagram posts for business: An example of Instagram post with proper hashtags

Proper hashtags on an Instagram post

Don’t overuse hashtags – you probably know how annoying it can be. I mean the posts that have no informational value, but use all the hashtags in the world. 🙂 5-6 hashtags are quite enough.

Tip 6. Connect with your Instagram followers

Сonnection with followers is also very important for any business Instagram account. People appreciate it when you keep in touch with them.

To maintain some contact with your audience, write attractive post captions, ask the subscribers’ opinion on the post topic, and react to the comments (answer and like them, if necessary.) Don’t forget to check direct messages and try to answer them in time. All of that will make your Instagram page look more credible, trustworthy, and purchase-stimulating.

How to increase engagement of Instagram posts for business growth: summing it up

Now, you know a bit more about running your Instagram page like a pro!

Follow this checklist to become even more efficient in your promotions on this social network:

  • I wrote down what I’m going to post every day

When you have a ready weekly or monthly content plan at hand, you don’t spend hours struggling over a proper post topic for today. Instead, you have more free time to get creative in your efforts and create a tiny masterpiece!

  • I know what my potential buyers need, want, and like

These are the things you need to know about your potential customers if you want your promotions to be really efficient. And these instruments will help you learn more about the people you’re going to sell your products to!

  • I’m making new posts at the best time possible

If you’re targeting your business in a foreign market, it’s vital for you to stick to the local time with your news and updates. Luckily, lots of tools can make this process automated for you.

  • My Instagram posts have a unique design

The entries in both your feed and stories should be catchy and memorable enough to motivate the viewers to come to you again and again. If you feel you can’t come up with appealing and engaging post templates, you might consider ordering custom design elements from an expert team.

  • I keep my captions short and powerful

To write captions that sell, pay special attention to the hashtags you’re including in the texts. Also, spend some time viewing other commercial Instagram accounts: maybe some of them will give you a hint or two on creating winning captions!

  • I keep in touch with my followers

If you answer comments and direct messages promptly and politely, you’re building a great business reputation and making it more likely for clients to choose your products over the competitors’ offers.

That’s it!

This is how you can increase engagement of Instagram posts for business growth and prosperity. So, if you’re looking for an efficient (and free!) way to promote your dropshipping business on Instagram and boost your store performance, look no further!

Read the source: https://alidropship.com/instagram-posts-for-business/

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10 Marvellous Instagram Giveaway Ideas To Make Your Business A Success

Are you looking for new Instagram giveaway ideas and tips which you could use to promote your ecommerce store? You’re on the right track!

Actually, I know how hard it is to surprise people with something new when every day you do the same thing – you create unique content, look for new ways of business promotion and try to develop your own marketing strategies.

Even if your imagination is incredible, at some point, you will eventually run out of ideas. Therefore, you will need to find an additional source of inspiration.

In this article, we’ve collected 10 marvelous Instagram giveaway ideas that will help you impress your followers and get the most out of your Instagram marketing campaign!

What is an Instagram giveaway?

An Instagram giveaway is a time-limited contest that helps brands build relationships with their customers and share the information about their products with a larger audience than they originally could.

An Instagram giveaway post example

Let’s say you have an ecommerce store and want to increase your brand awareness using Instagram. Among all the ways of doing it, the easiest one is announcing a contest – you just need to select a prize (something of the products you offer), define the terms and start it on your Instagram page.

Normally, the terms and conditions of Instagram giveaways are so simple that basically everyone in the world can take part in them. In most cases, participants just need to like a giveaway post, follow the Instagram page that announced it, and tag some friends.

Typically, giveaways last from one to two weeks. This time is usually enough to reach a reasonable number of potential clients and be sure that the followers remember about the contest.

When the contest is over, you need to choose a winner by the rules you’ve specified at the beginning (at random, by the number of likes, etc.), congratulate this person and send him or her the prize.

That’s it!

Instagram giveaway statistic to think about

So, why should you be running giveaways, in the first place?

Industry analysis shows that on average, 32,5% of brands launch a giveaway every month. Definitely, there’s a good reason for this!

According to the market reviews, a huge benefit of Instagram giveaway posts is their engagement: it’s 4 times higher than those of regular posts! Some reports estimate that Instagram contest posts receive about SIXTY TIMES MORE comments and 3.5 times more likes in comparison to all other post types!

And these numbers surely explain how Instagram contests help brands grow their following 70% faster: it’s all about the publicity you gain. Sounds like a social media marketing strategy you’d totally try, right?

How to create a great Instagram giveaway: ideas and tips

Before discussing the best Instagram giveaway ideas, let’s see how to create a contest that is easy and convenient for you to manage.

My first giveaway: a checklist

To begin with, let’s go over the steps you’ll need to take!

  • Choose a goal for your Instagram giveaway

The first step is defining a goal for your Instagram giveaway.

It can be:

Or any other goal that you want to achieve with the help of Instagram giveaways.

The chosen goal will determine all your further actions, so you should select it carefully and keep it in mind when planning and managing a contest.

  • Select a prize

A prize is something that impacts the overall success of your Instagram giveaway. Actually, it has to be something special that people would be eager to compete for. It’s better to offer high-demand products which can’t easily be bought in brick-and-mortar stores.

Besides, you have to choose affordable products because you will buy them with your own money. Of course, people will be happy to win an expensive high-tech drone, for example, but this can easily cause you financial troubles.

That’s why we advise you to determine the part of your budget you’re ready to spend on Instagram marketing and don’t go above your limit!

  • Define the contest rules

Once the prize is chosen, you have to make the rules of the game.

When you’re creating your first giveaway, there’s no reason to reinvent the wheel: just use the positive experience of other Instagrammers and brands.

As a rule, contest makers ask Instagram users to do one or two of the following things:

  • Like a photo
  • Share a post
  • Follow an Instagram page
  • Tag friends
  • Leave a comment

The more actions people have to do, the more your Instagram page is being promoted. For example, if users like a post, share it and tag 3 friends, they’ll increase your reach multiple times.

However, we advise you to limit the entry requirements to three or four steps. Otherwise, there is a chance that people will avoid taking part in your contest because of its complexity.

  • Create a great Instagram giveaway post

A perfect Instagram giveaway post will vary widely from one brand to another. The same methods can work for your business and be absolutely useless for others.

However, there are several elements that every Instagram giveaway post should include:

  • A bright, color picture of your product
  • A short text perfectly announcing your giveaway

An example of an informative giveaway description

When creating a post, don’t write too much text and use bullets or numbers in the caption. All participants must clearly understand what steps they should take to win the prize.

Want to craft just the perfect Instagram giveaway template? Check out our Instagram template tips!

Think up an appropriate hashtag for your campaign

Your campaign hashtag is as important as everything else when it comes to promoting your giveaway. That’s why you have to choose a fun and memorable hashtag that’s related to your business and products.

Thanks to hashtags, it will be easier for you to measure your contest success and to see how many Instagrammers have entered your giveaway. Besides, if you add several popular hashtags to your post, you’ll significantly increase your reach on Instagram.

Create reminder posts

In fact, Instagram giveaways aren’t those things you can set and forget about.

You should regularly remind your followers how much time is left to enter your giveaway and get a prize.

These posts will help you draw more attention to your contest and therefore, get more participants.

Promote your Instagram giveaway

As more and more businesses are trying to promote their giveaways, the competition is also increasing. So it’s getting harder to stand out from the crowd.

Here are some ideas on how you can promote your Instagram giveaways:

In fact, the more ways of promotion you try, the more participants you get. So it’s a good idea to experiment with them and use as many options as possible.

10 brilliant Instagram giveaway ideas: what to ask the participants to do?

Now that you know how to create Instagram giveaways, it’s time to take a look at the most effective Instagram giveaway ideas. Here is the list of actions you can offer your participants to take.

#1 Like the post and share it to win

Ask your followers to like your giveaway and share it with their friends. This way, you can easily expand the reach of your brand – even if 10 people repost your giveaway, it will help you increase your brand visibility.

#2 Make up a funny caption to the Instagram giveaway post

Another Instagram giveaway idea is asking your followers to write a funny caption to your photos. This contest gives your followers a chance to prove themselves and allows you to grow your audience.

#3 Tag a friend and follow the Instagram page to win

Ask your followers to tag one or several of their friends in the comments section so that they could start following your Instagram page, too. This type of giveaway will help you get lots of new followers and significantly increase your brand visibility in a very short time.

When the contest is over, the majority of new followers will stay with you because most people are too lazy to unfollow someone. 🙂 Thus, you will get a large and warm audience which you can target next time.

#4 Upload a creative photo of the store products

If you have enough sales in your store, you can ask your followers to upload creative photos of your products to their Instagram accounts and add a unique hashtag. If it works, you’ll get tons of user-generated content and increase your brand visibility a thousand times.

#5 “Write why YOU should win the prize”

Ask your followers to leave a short comment where they explain why they are bound to win. Choose the story you like the most and award the winner.

#6 Come up with a new slogan for the brand

This Instagram contest is a perfect way to get a snappy slogan for your brand if you still don’t have one. Just ask your followers to think up a catchphrase and write it in the comments section to win a prize.

#7 Find the answers to the questions about the store

Lots of customers don’t know a word about the brands they regularly buy. So you can write some questions about your store and hide the answers on your website pages. This contest will help you attract more traffic to your ecommerce store and improve the SEO ranking of your website.

#8 Write a detailed review of the product(s)

As a rule, people write reviews when they are unhappy about something. That’s why even great companies that really care about their clients may have lots of negative reviews.

To improve the situation, you can launch a contest and ask your followers to write some nice words about your products or your store. You can use the screenshots of these reviews later to promote your website and increase the trust in your brand.

#9 Create a short video review or a story

This Instagram giveaway idea is similar to the previous one. But this time, the participants have to record a video review of one of your products.

Of course, the number of participants will be limited and you won’t enlarge your audience heavily. But this contest will give you a better understanding of your target audience. It will help you analyze the Instagram pages of your real buyers and get an idea of what tricks you can use to promote your products to them.

#10 Like and share the posts during a certain period of time

This Instagram giveaway idea is for those ecommerce entrepreneurs who are ready to work hard and wait long.

To make your followers eligible to win the prize, you can ask them to like and share all your posts during a week or a month, for example.

Of course, it’ll be difficult for you to monitor all the changes and create a great amount of Instagram posts which will maintain your followers’ interest. But this will have a very positive impact on your business.

The participants will regularly visit your page to check if there is something new. So, a constant flow of traffic will be brought to your Instagram page and, most likely, to your website. Besides that, thanks to shares, you’ll reach a huge number of potential customers.

Here were our Instagram giveaway ideas which will help you make the most out of your Instagram marketing campaigns. Try them right now and you’ll significantly improve the performance of your ecommerce store!

Read the source: https://alidropship.com/instagram-giveaway-ideas/

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100 Smart Instagram Bio Ideas To Turn Your Followers Into Customers

It’s small things that make you successful. In fact, one of those things is your Instagram bio. That is why this article is going to give you some Instagram bio ideas for bringing you closer to the goal aimed at – building a really successful ecommerce business.

There is no secret that Instagram is a great marketing channel that can bring your dropshipping business to a whole new level.

However, some entrepreneurs could pay all their attention to the posts and stories while neglecting such an important thing as their Instagram bio.

Surely, the quality of your content is instrumental to the success of your Instagram promotion. But if you underestimate the importance of your bio, it may blow up in your face.

Why is it so crucial? And what should you do to optimize it properly?

So, let’s figure this out!

Why your Instagram bio matters

a picture showing a girl with a smartphone surfing social networks

Have you ever been to a Las Vegas casino? Actually, lots of tricks are typically used there to make you gamble for as long as possible.

There are no windows and clocks which is why you easily lose track of time. Plus, every aspect of the design and layout is well thought out to make you more comfortable about spending your money.

And plus, there is something more.

In fact, this story goes back to 1991 when Mark Peltier, the head of AromaSys company, made a deal with the Mirage casino.

AromaSys, the company known for creating scents – or fragrance marketing solutions – offered the Myrage executives to install specific metal boxes in the casino ventilation system. Through them, a pleasant smell could be spread all over the casino. Breathing it in, the visitors were getting more relaxed and cheerful – and therefore, much more willing to spend extra time (and money) there.

In the digital world, giving a taste of your business to customers is even more vital than in the gambling industry.

Naturally, you can’t use the power of scents when it comes to Instagram or other digital marketing tools. So, what can you do instead?

The solution is your inspiring Instagram bio ideas. Instagram bio is, actually, responsible for creating the right impression of your business profile.

That’s why it becomes really important to have catchy and cute Instagram bio ideas. It might seem to be difficult, especially when you discover that your limit is 150 characters only!

Still, it’s quite enough to achieve your goals. So, let’s take a closer look and find out how your Instagram bio should look like.

5 tips to generate great Instagram bio

How to write an Instagram bio that will really work great? Actually, there’s nothing challenging about it. There are lots of Instagram bio templates and quotes to put in your bio you can find on the Internet.

However, if you wish to create the best bio for Instagram to get followers, this is a good idea to learn from the experience of the companies that made a fortune with their marketing campaigns and then, create your unique Instagram bio, right?

1. Add your niche keywords and link

Before you finish creating your Instagram bio, you need to fill out “Name”, “Username” and “Website”.

a picture showing it's essential to add link to your Instagram bio

It’s important to mention that the “Website” field is the only place where you can put a clickable link leading to your website or a specific web page.

In other words, you can’t attach it to your posts’ captions or comments. So, make a point of putting your link in this field.

Please, note that it will be great if you make the link in the Call To Action style. What should it look like? For example, like this – your-site-name.com/getfreeguide.

Then, your next step is filling in the “Name” and “Username” sections. Of course, when you’ve come up with your business name, it doesn’t seem to be a big problem. Accordingly, you just need to choose the same or similar username on Instagram and write it in.

Yet, while thinking up your brand name, it could be hard to make it both catchy and SEO-friendly. However, the good news is that you can easily sort it out on Instagram.

If your store name doesn’t contain your niche keywords, you can make up for this in the “Name” section like in the picture below.

a screenshot demonstrating big players add their niche keywords to Instagram bio

In fact, Snipes just added “sneakers” and “streetwear” words in the “Name” field. And this lets the company come up in the Instagram search results when someone types these words in.

Conclusion -> Proper keywords can let you win some more potential customers.

By the way, you can try to change the keywords in the “Name” section and track down which words are capable of bringing you more “likes” and followers.

2. Let people know who you are

The next step you should take is to optimize your “Bio” section.

There, you need to catch the attention of your visitors. People want to know what you can do for them. So, you need to give them a sense of your business and make them interested.

For this, you need to have a clear picture of your audience, to be tuned in to their interests and needs. This way, you can zero in on the people that may turn into your clients.

So, tell them about your venture: what products you provide customers with, what goals you pursue. Don’t forget to keep it short! Instagram bio is limited to only 150 symbols.

Moreover, we would recommend you to make your bio a bit shorter than 150 symbols because Instagram always aspires to cut it, and your hashtags, for example, risk not to look like hashtags.

Let’s take the example of Funko that lets customers understand what to expect in two short sentences.

a screenshot demonstrating why it's essential to have a detailed instagram bio

Or you could be more creative and follow the example of Coca-Cola. In one statement they explain to customers that they produce a beverage, why they do this, and inspire people to buy it.an image showing how to attract customers with your Instagram bio

Conclusion -> Detailed and informative Instagram bio ideas matter.

3. Increase your authority

Another important thing you need to convey in your Instagram bio is why people should buy from your online store.

Simply speaking, you need to make your visitors confident that choosing your business is going to benefit them.

For this, you should add some short message showing off your strong points and increasing your authority.

A case in point is Petco’s cool Instagram bio idea. In their message, they point out that their products are absolutely natural. So, customers don’t need to worry about their favorite pets’ health when buying from Petco.

an image showing the Petco’s example of a cool Instagram bio

Then, one more great example of pushing customers towards making their choice in your favor is Lays and Krispy Kreme. These companies emphasize the time they have been operating in the industry.a picture showing the example of Lays IG bioa picture showing how big brands turn followers into customers with an Instagram bio

Conclusion -> Numbers and stats increase your authority.

4. Use hashtags and emoji

The message in your Instagram bio could be really persuasive, but it still could be overlooked by your visitors.

So, you need to catch their eye and make them read your bio.

How?

In fact, the solution is pretty simple. You should turn to Instagram bio ideas with emojis!

Look at the picture below. Gatorade’s bio draws your attention, doesn’t it? And as you could guess, the reason is the emoji.

a picture proving that you need to use emojis in your Instagram bio

When you’ve caught the attention of your visitors and let them read the message, the next thing you need is getting their engagement. In practice, one of the most efficient ways to implement this is creating your branded hashtag.

For instance, if you go to Red Robin’s Instagram account, you can see their branded hashtag attached to their bio. This allows Red Robin to get user-generated content. And what could be a better advertisement?

a picture showing a branded hashtag in bio

Conclusion -> Don’t forget to use emojis and create your brand hashtags to make sure that people won’t miss your message.

5. Include a call to action

Sometimes making decisions might be hard. That’s why people need a little push to make up their mind.

Similarly, including a call to action in your Instagram bio can dispel your visitors’ doubts and let them click on the link to make the purchase.

In fact, it could be a call to share a bottle of soda as in the example with Coca-Cola we described above. Or you can encourage your visitors to take photos as Red Robin does it. Or you can follow the example of Pillsbury as it’s shown in the image below.

a screenshot showing how to use a call to action right

Therefore, the choice is up to you. Yet, you need to keep in mind that you shouldn’t shove it down your clients’ throat. Nobody likes this.

Conclusion -> Push your potential customers to make up their mind by using a call-to-action in your Instagram bio.

Too many tips for you? Want to look at the examples of Instagram bio that let entrepreneurs make a fortune? Well, sit back and enjoy the most interesting Instagram bio ideas we have managed to find on the Internet for you to copy and paste!

What to put in bio: funny Instagram bios

  • Save paper, don’t do homework 😛
  • The strawberry shampoo doesn’t taste as good as it smells 😀
  • Save water, drink beer 😆
  • MUSCLES. SMELLS. LAZERS. COUPONS. GIFS 🙂
  • Life is too short to wear boring undies 🙂
  • Good days start with great jeans 😛
  • Instagram bio currently loading.
  • Hey, are you reading our bio again? 😆
  • This seat is taken 😎
  • You can’t make everybody happy, you aren’t a jar of Nutella 🙂
  • Perfect has seven letters and so does meeeeee 😀
  • Life is short…smile while you still have teeth 😀
  • I scream for ice cream 😛
  • Free international shipping 😀
  • Go wild for a while 🙂

Interesting Instagram bio: trending Instagram bio concepts

  • Eat, sleep, create.
  • Stay humble. Be kind. Work hard.
  • Be a warrior, not a worrier.
  • Making the every day magical.
  • Escaping the ordinary.
  • A warrior in a world of worriers.
  • Happiness is the highest good.
  • Being positive in a negative situation is not naïve, it’s leadership.
  • Catch flights not feelings.
  • To truly live is the greatest adventure there is.
  • Your life becomes a masterpiece when you learn to master peace.
  • Take only memories, leave only footprints.
  • When daydreams become reality.
  • The bad news is time flies. The good news is you’re the pilot.

Cool things to put in your bio: inspirational and motivational Instagram bio ideas

  • Stay classy.
  • Time is precious, waste it wisely.
  • With confidence, you have won before you have started.
  • Fill your life with experiences so you always have a great story to tell.
  • Leave a little sparkle everywhere you go.
  • We have tomorrows for a reason.
  • Just making sure to love life.
  • Don’t ever be afraid to shine.
  • Your life does not get better by chance. It gets better by a change.
  • All you need to know is that it’s possible.
  • The best is yet to come.
  • Just keep moving.
  • Bad decisions make for the best stories.
  • The future is shaped by your dreams. Stop wasting time and go to sleep!
  • Believing in yourself is the first secret to success.
  • Change your life today.
  • You are never too old to set another goal or to dream a new dream.
  • Happiness is not by chance but by choice.
  • The unexamined life is not worth living.
  • To be is to be perceived.
  • Liberty consists in doing what one desires.
  • The secret of getting ahead is getting started.
  • If you can dream it, you can do it.

Perfect Instagram bios: creative bio examples

  • Silent people tend to have the loudest minds.
  • Be all in or get out. There is no in between.
  • This instagram is ephemeral. So every month we (re)start again. September issue.
  • Making history.
  • Chocolate doesn’t ask questions, chocolate understands.
  • The road to success is always under construction.
  • We all start as strangers.
  • Simple but significant.
  • To infinity and beyond.
  • Don’t look for society to give you permission to be yourself.
  • Creativity solves everything.
  • Life is either a daring adventure or nothing at all.
  • Born to express, not impress.
  • One of a kind.
  • Go the extra mile, it’s never crowded.
  • Everything has beauty but not everyone can see.

Cool things to put in your bio: best Instagram bios

  • GE works around the clock to tackle the world’s biggest challenges.
  • When you are cooking for the ones you love, you want quality you can trust. This is the good stuff.
  • If opportunity doesn’t knock, build a door.
  • Take care of your body, it’s the only place you have to live.
  • Don’t quit your day dream.
  • Try to be a rainbow in someone’s cloud.
  • Stay strong, the weekend is coming.
  • Never. Stop. Exploring.
  • So many books, so little time.
  • Recommended by 4 out of 5 people that recommend things.
  • It’s never too late to be who you might have been.
  • Never forget, the world is yours. Terms and conditions may apply.
  • Born to shine.
  • Chasing destinations around the globe.
  • Better to see something once than hear about it a thousand times.
  • Travel far enough you meet yourself.
  • Remember that happiness is a way of travel, not a destination.
  • We are born to be real, not perfect.
  • Believing in making the impossible possible.
  • Spreading smiles.
  • As free as the ocean.
  • Stay a mystery, it attracts more curious people.

We hope now you know what’s a good bio for Instagram and how to write a good Instagram bio. Use the examples we give in this article to come up with some great Instagram bio ideas, start your profitable online business, and make it grow!

Read the source: https://alidropship.com/instagram-bio-ideas/

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Social Media Engagement Questions You Should Be Asking & Have Answers For

Have any social media engagement questions ever come to your mind? For your dropshipping store, it is important to work on engagement permanently. In fact, any brand that plans to be successful on the internet should have strong social media engagement. 

It’s not just about popularity: it’s more about meaningful interactions and long-term connections with current and future customers. As a result, you will boost your brand (and ROI).

Read our ultimate guide and find out how to to build, manage, and measure social media engagement!

One of the first social media engagement questions to answer: what’s that, exactly? 🙂

In general, social media engagement is the measurement of comments, likes, and shares.

Of course, your first intention is to collect followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As an owner of a dropshipping store, you should think of what is the best for your business. It is quality, not just quantity that you should be striving for.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  • Likes
  • Followers and audience growth
  • Mentions (either tagged or untagged)
  • Branded hashtags use

Why is social media engagement so important?

Why is engagement so crucial? In short, it’s because social media platforms’ work is based on it.

Facebook, in fact, uses “meaningful engagement” as an important signal that a post should be prioritized. In other words, social media posts with more active and thoughtful interactions get more reach.

Your customers expect you to engage, particularly when it comes to providing support. Social media is the number one choice for customer care —  every month, people and businesses exchange 8 billion Facebook messages.

It may be a bit intimidating to respond publicly, for example in the comments, but if you provide great service, your customers will love you for it. An average of 66% of people between the ages of 18-54 view brands more favorably if they respond to customer service requests on social media.

How to measure social engagement?

Analyzing social media performance is crucial for measuring the success of your brand.

Luckily, there are plenty of tools out there to provide a general overview or check your various social stats in one place.

Beyond that, you can always measure effectiveness from your social platforms directly. The specific metrics will vary with each social site, but there’s always some juicy insight to take away.

Explore all of these tools together, and you’ve got access to some serious social intel.

Here’s what you might expect to find from some of the most popular social media platforms directly:

Facebook

Facebook Analytics contains a very comprehensive dashboard with plenty of ways to track your audience engagement.

You can track the following metrics on this popular social media platform:

  • Reach and engagement: How many people saw your posts? Who interacted with them? Which posts did people hide? Did people report any posts as spam?
  • Actions: What actions do people take on your Page? How many people click your call-to-action button? How many people click through to your website?
  • People: What are the demographics of the people who visit your Page? (You can dive deeper into this topic with Audience Insights). When do people visit your Page? How do people find your Page?
  • Views: How many people are viewing your Page? Which sections are they looking at?
  • Posts: How are your posts performing over time?

*Please note: Facebook is deprecating Facebook Analytics on June 30, 2021. They’ve recommended that users switch to Facebook Business Suite (if available), Ads Manager and/or Events Manager moving forward to track the performance of their Facebook posts.

Twitter

Likewise, Twitter offers a robust set of tools to measure your metrics.

You can track the following metrics on Twitter:

  • Engagement rate: How many engagements and impressions did it get?
  • Reach percentage: How many followers saw a given tweet?
  • Link clicks: How many click-throughs did a posted link get?
  • Optimal posting time: When is your audience most likely to be online? What time zone do they live in?

Instagram

If you have a business profile, you’ll be able to access Instagram Insights to track your Instagram engagement. This dashboard provides you with all the vital social media engagement metrics you’ll need for your campaign.

You can track the following metrics on Instagram Insights:

  • Audience demographics: Where do they live? Are they men or women? How old are they?
  • Optimal posting times: When are your followers online? What days and times are they active at?
  • Popular content: Which posts get likes? What discussion topics get more comments?

TikTok

It can be overwhelming to join a new social media platform like TikTok at first, but analytics help take the guesswork out of a content strategy.

Insights are available to pro accounts, and include the following metrics:

  • Audience demographics: What is my follower growth? What are they watching and listening to? Where do they live and how do they identify?
  • Profile views: When has my traffic spiked?
  • Content stats: Which videos have been viewed most this week? How long is the average play time? How many comments, likes and shares did my video get?

5 tips for increasing your social media engagement

#1 Shape your audience and learn more about it

You can post beautifully designed and meticulously written posts, but it won’t be of any use if your audience isn’t interested in the topics you’re talking about. That is the reason why the first thing you should take care of is understanding who is the target audience of your dropshipping store. You can take a pen (yes, a real pen) and draw your client. How old are they, are they married, do they prefer TV or YouTube, which things are important for them, and so on? Once you’re done with the portrait of your client, it will be much easier for you to choose content that’ll drive an emotional response from people.

#2 Ask people to talk to you

Boost social media engagement through encouraging interactions

It might sound silly, but most often, people need some encouragement to share their opinion. Well, compare someone speaking about cool things but not paying attention to you with a person that asks for your opinion directly. Our guess that the second one has much more chances to draw responses. Social media is all the same, so here are the ways to ask your followers to talk:

  • Invite people to share their opinion at the end of each post (even if it is such a small CTA as ‘tag a friend’)
  • Post polls (it’s quite easy nowadays)
  • Offer a knowledge test (oh, it’s irresistible!)
  • Simply post a question. If you manage to ask a timely & provocative question, that will be the most engaging piece of content of all. This is the reason why people love personality tests that much 🙂 Well, use this to your store’s benefit!

#3 Make people feel seen & heard

Asking questions will help with the matter a lot, but it won’t be enough 🙂 First and foremost, respond to all comments on your store’s social media accounts. If they’re positive, show your gratitude & appreciation. If they’re negative, offer a resolution to a problem & show that you care. Also do not forget to share reviews & photos with your product – user-generated content will make you look trustworthy & reliable.

#4 Gamify

Boost social media engagement through interactive games

People LOVE games, contests, giveaways, and so on! Don’t ignore this opportunity to attract new audiences and entertain your followers. Here are some ideas you can use for your dropshipping business:

  • Media upload contest. Encourage your followers to post a photo, story, video featuring your product (don’t forget about hashtags!) in exchange for some benefit (like a discount, freebie, cheaper membership).
  • Bingo. Let your followers enjoy a virtual bingo and you’ll be surprised how many people shared your post.
  • Giveaway. Typically, people just need to tag a couple of friends or share the post in Stories to participate in that type of contest. It’s super easy for them and a free way for you to promote yourself. Yes, you’ll need to give a prize to a winner, but the prize can be expensed by your dropshipping income. Bonus tip: be fair, there is nothing more important than people’s trust.

#5 Stay positive and think ahead

There are some common social media mistakes that most dropshippers make and that can slow down their way to success. Here are some rules that will help you avoid them:

  • Choose to post content that will receive a positive reaction from people. Inspire people, make them laugh, cause ‘awww’-reaction, but leave controversial topics to politicians.
  • Have your own voice, and stick to it. It might be funny, sarcastic, or whatever you create, but your store audience should like this manner. Once you’re done with tip #1, it won’t be difficult to pick.
  • Create interesting & valuable content. You’re selling through your social media, but people would like to be entertained at first, so post educational & engaging posts and only then sell your products.
  • Know algorithms & post regularly. Study your store audience and post when they’re here to engage with you and post 2-3 times every day (not when you have inspiration).

Top 5 ideas for social media engagement questions you can ask

#1 What if…

Boost social media engagement through asking questions

All of us dream from time to time, so why not do it in your comments? You can ask questions as referred to your store theme, or just general topics that would be interesting to anyone.

  • What if you won the lottery/ could travel back in time / could have one superpower…

#2 Fill in the blank

An example of Instagram post that boosts social media engagement

This type of question might be interesting to followers because they rarely think of it or don’t really have an opportunity to answer. This is exactly why they would be glad to talk about it in the comments.

  • Life would be boring without _________
  • If I hit my goal in a month, I will reward myself with ______
  • _________ is what I like about myself

#3 Funny posts

Silly tests & questionnaires are not that bad because they make us laugh, so give your followers a reason to smile in your posts.

  • Name a candy that starts with the same letter as your name
  • Create a team of superheroes whose names start with the letters of your name
  • The first word you see describes you

#4 Questions to get to know your audience

An example of a question to ask your Instagram followers

These are quite fun for people to answer and you can learn a lot more actual info about your audience rather than guessing. However, we recommend skipping too personal questions.

  • Where are you from?
  • What emotions motivate you most?
  • What is your favorite cartoon?

#5 Ask us anything!

Communicating with your followers through Stories

You can offer your followers questions: this is beneficial for both you and your audience. The curiosity will be satisfied, you’ll get some insights, and show your business from a human side.

Social media engagement questions: summing up

Now, you know the answers for the burning social media engagement questions – and know how to boost one for your business! We hope this article will help you start making the most of your social media efforts. Just use our tips, measure & analyze everything, and love & entertain your dropshipping store followers. They for sure will love you back and bring your business prosperity. May the power of social media engagement be with you!

Read the source: https://alidropship.com/social-media-engagement-questions/

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How To Create Selling Videos On Instagram For Your Dropshipping Store

When you want to get the most out of Instagram, you need to go beyond just publishing photos. According to a recent study, videos drive the highest engagement on Instagram as they have 21.2% more interactions than images. Plus, video ads generate 7.5 times more clicks than image ads. 54% of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video content is on the rise. However, just posting any video on Instagram won’t automatically get you sales. So, if you’re wondering how to enhance video ads for your dropshipping store, go through these useful tips on how to create Instagram video ads that perform well in the feed!

The secrets behind a well-performing video on Instagram: the tech side

As videos on Instagram are becoming a more and more popular type of ads, it’s important to quickly learn the ins and outs of Instagram videos and video optimization to improve your content and remain competitive.

Instagram video formats

Planning to use a video on Instagram, you might be wondering: what video format is best for the platform?

To begin with, the video format is a file format for storing digital video data on a computer. The best Instagram video format is MP4, however, you can use FLV, and WMV due to their relatively small sizes.

Uploading a video on Instagram: general tech requirements

The MP4 video file format should have these technical specifications:

  • H.264 Codec
  • AAC Audio
  • 3500 kbps bitrate for video
  • Frame rate of 30 fps (frames per second)
  • Maximum video width is 1080 px (pixels) wide

If you use a video editor to create your ads, you don’t need to worry about these specifications: they are already set up correctly.

Remember that different forms of videos on Instagram have different requirements! Let’s go through them one by one.

Instagram Feed videos specifications

For Instagram Feed videos, the standard formatting requirements are the following:

  • Preferred format: MP4 (with H.264 Codec & AAC audio, 3,500 kbps video bitrate)
  • Frame rate: 30 FPS or below
  • Maximum dimensions: 1080px wide
  • Playback length: maximum of 60 seconds
  • File size limit: 15MB

An example of an Instagram Feed video

Keep your ads within these parameters, and your videos will be suitable for other social media such as Facebook & Twitter. This way, you won’t need to waste time reformatting them to use on different platforms.

Instagram Story videos specifications

Since Instagram Story videos are typically viewed vertically, they follow the requirements that would fit a typical smartphone screen:

  • Format: MP4
  • File size: try to stay under 15MB
  • Duration: 15 seconds per individual Story
  • Dimensions: 1080 x 1920 pixels
  • Aspect ratio: 9:16

An example of an Instagram Stories video

IGTV video specifications

If you want to upload a video on Instagram to IGTV, you’ll need to format your videos within these specifications:

  • Duration: between 15 seconds and 10 minutes long (however, you can upload up to 60 minutes of video from the web)
  • Format: MP4
  • Aspect ratio: 9:16
  • Frame rate: 30 FPS minimum
  • Resolution: 720 pixels minimum
  • File size limit: 650MB for videos up to 10 minutes, 3.6GB for videos up to 60 minutes

An example of an IGTV video on Instagram

IGTV videos require more editing work than other types of videos for Instagram. For example, you also need to create an IGTV cover photo, and it cannot be edited after it has been uploaded. Also, you will have to create a channel in order to upload IGTV videos.

Between these 3 types of Instagram videos, we recommend using Feed Videos as they seamlessly blend into the customer’s newsfeed. They look more natural since sometimes it’s hard to tell the difference between an ad and a general post.

Instagram video length

Even though Instagram had started as a photo-sharing app, eventually it expanded into a much more advanced platform that allows to use video content in different forms we’ve mentioned above: Instagram Stories, Instagram Feed Videos, and long-form video content on IGTV. Let’s have a detailed look at video length requirements for each type!

  • Instagram Post

Max video length – up to 60 seconds.

When you upload a video on Instagram feed, it can be up to 60 seconds long, and it should be full of information that appeals to your current audience and potential customers. Keep in mind that the average person will only watch video for about 3-10 seconds, so your feed video ads should have a great balance between being informational and engaging, all while attracting broader audiences.

  • Instagram Stories

Max video length – up to 15 seconds.

Even though Instagram Stories require the shortest possible length for video, you still have a chance to win the audience’s attention. You should ALWAYS get your message out as quickly as possible – because the average viewer will watch about 40-67% of it before they tap on to the next Story. To nail Instagram Story length and hook customers to your store before they decide to swipe to the next story, you can create something like a teaser or behind-the-scenes video footage.

  • IGTV

Max video length – up to 60 minutes.

If you want to tell a long story about your brand or make a video review of your products, IGTV will be the perfect way to do it. Again, don’t forget that most people are only watching the first 15-30 seconds of IGTV video, so make sure the first frames of your video are as creative as possible to catch the attention without overwhelming potential customers, and get them to commit to the full-time viewing.

Instagram videos aspect ratio

Instagram video aspect ratio explained

When we’re talking about aspect ratio, we mean the width of the video in relation to its height. Instagram supports in-feed videos with aspect ratios spanning from 16:9 to 4:5. For example, 4:5 aspect ratio means the video is 4 units high and 5 units wide. And, 16:9 aspect ratio means your video is 16 units high and 9 units wide. A video’s aspect ratio has nothing to do with its physical size.

As for the Instagram Stories videos, the aspect ratio should be minimum of 1.91:1 and a maximum aspect ratio of 9:16. We recommend using an aspect ratio of 9:16 for stories as most people prefer their stories to take up the whole screen.

Speaking about IGTV, you can upload vertical IGTV videos with an aspect ratio of 9:16, or a horizontal video with an aspect ratio of 16:9.

Instagram video quality loss

Sometimes, working with a video on Instagram video isn’t easy because the Instagram algorithms absolutely love crushing down video files. But there’s no need to get frustrated about this! If you are looking to achieve the highest quality of video on the platform, you will need to optimize the Instagram video perfectly before posting.

When posting Instagram Video Ads for your online store, consider the following tips:

  • Record your videos with the best quality camera available. The larger and higher-quality your initial video is, the better your post-compression video will look.
  • Edit your videos with the proper settings. Transfer the full video to whatever desktop or laptop PC you’re using to manage video.
  • Connect to Wi-Fi.
  • Use the right video formatting requirements like the ones we mentioned above.

Every video you upload will be run through Instagram compression, and there’s no way to avoid it completely. The tips above will help you to minimize the loss in quality.

Making a great video on Instagram: the creative process

Now, when you know how exactly your video on Instagram should be made from the technical point of view, let’s talk about the creative aspect!

Top 5 simple Instagram video ideas

  1. Product overviews

As a dropshipping business owner, you know everything about the benefits of your product. Thus, it doesn’t require much effort, knowledge, or time to show your potential customers how to use your product and provide them with solid reasons to give it a try. You can create product overview videos using the materials from the supplier, and also you can order some products for you, check them out, and make a cool video all by yourself!

  1. Stop motion videos

Modern users are tired of overly polished promotional content, so it’s no wonder that simple stop motion videos are trending on Instagram. Stop motion video is a kind of animation that is captured one frame at time, with physical objects that are moved between frames. And when you play the frames you’ve made rapidly, it creates the illusion of movement.

  1. Fast motion videos

Fast motion option helps to show off the progress faster without boring your followers to death. Moreover, 85% of video content is watched without sound, so this type of content can work well on Instagram.

  1. User-generated content (UGC)

Video content creation can take much time and effort unless you encourage your fans to create user-generated content for you. Did you know videos created by users generate 10x more views than branded content?

If you want to get more UGC videos, establish a connection with your followers and give them a solid reason to produce videos for you, whether you give authors a shoutout on Instagram or exclusive discount.

  1. Influencers’ shoutouts

Influencer marketing isn’t a new concept. Since customers seek out peers’ recommendations before making purchase decisions, many brands collaborate with influencers to promote their products on social media. When it comes to video content creation, influencers can also help you.

Creating Instagram videos for your online store is a must for social media marketing growth and generating more sales. With these simple Instagram video ads ideas, you can build brand awareness of your dropshipping store, increase engagement, and boost sales without spending much budget.

How to make simple Instagram videos engaging

  • Learn from the best brands online

No matter how creative you are, it’s important to see what other brands post online to boost inspiration and analyze the type of video that works well for your target audience.

  • Make amazing videos with professional video tools

Today, there’s no need to hire expensive video content creators to make engaging videos. Once you have a video idea, turn to DIY video creation tools and create marketing videos with ease.

  • Know your audience well

Publishing your videos on Instagram means nothing until you have an engaged following who loves watching them. Thus, it’s important to use social media analytics to see what works better for your Instagram followers.

Which Instagram video editing tool is right for you?

Luckily, the majority of video editing tools are free or come with a free trial that will allow you to test before making the purchase. Having said that, get out there and experiment a little before settling on one.

  • Best free Instagram video editing tool

iMovie is our pick for free Instagram video editing tools because of its easy-to-use interface and stabilization feature.

iMovie editing tool

  • Best paid Instagram video editing tool

Magisto is feature-rich and lets you create amazing videos through its flexible customization and AI features.

Magisto editing tool

  • Best Instagram video editing tool for beginners

InShot is our favorite Instagram video editing tool for beginners because it’s so simple and easy to use. You get quite a few features for free, and if you want more, you can upgrade your free account to a paid version for $2.99/month.

InShot editing tool

Analyzing how your video on Instagram is performing

Now, when we have the tech and creative parts all figured out, it’s time to focus on data tracking! After all, it’s the analysis of the views, likes, and overall viewers’ behavior that lets you see if your video on Instagram reached its target!

Who viewed my video on Instagram?

When you run advertising campaigns for your online store, you want to know whom you’ve reached and who actually viewed your videos. It’s not that difficult to see who viewed your Instagram Stories – however, in case with in-feed videos the same level of information isn’t available. But is there anything you can do? Yes, actually there are two ways you can check the viewers of your videos on Instagram.

You can see how your Instagram Stories ads perform in the Insights section of your business profile on the app. You can also view more metrics within Ads Manager and Power Editor including reach, impressions and video metrics just like you would for other ads.

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As for your in-feed videos, you’ll need to tap the label underneath the post. Unfortunately, you can only see the total number of views, but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.

As you can see, you still can get something from Instagram Video Views. Use these details to analyze and improve your future advertising campaigns. For example, you can check viewers’ profiles (if they are available), and based on these insights, adjust and improve your targeting settings to reach the maximum of customers interested in your products.

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Instagram video views hacks

When you’re using Instagram to promote your dropshipping brand, it’s important to understand how Instagram works in order to reach as many customers as possible. This also applies to Instagram video views – the more people view your video ads, the more of them ca potentially turn into your customers who will actually buy your products. We recommend using Instagram Insights. This feature allows Instagram Business Account users to see the analytics related to their profile and posts. With these insights, you’ll be able to identify what your audience likes and engages with the most to improve your Instagram strategy, hence, increase your video ads views number.

Another great way to learn about your audience and connect with it is to post Instagram Stories. Stories offer engagement opportunities such as polls, stickers, location, and hashtags. Sometimes Instagram Stories work better than feeds because of those additional engagement features. As a result, you get more views of your Instagram stories.

These factors will help you to think over your video ads strategy for better targeting and results.

Instagram video views vs likes

What is more important for video ads: the number of views or the number of likes? Actually, both are crucial!

The indisputable advantage of likes in comparison of views is that likes actually show who cares about your post. Surely, it’s essential to understand people who liked your video ads in order to create better ads in the future.

Gary Nix, The Brandarchist’s president, wondered about too much weight on the views. “The excitement over a large amount of panic over a small number of views can distract brands (or individuals for that matter) from understanding or even paying attention to the subsequent behavior of the viewer”, he suggests.

On the other hand, view counts can provide helpful analysis for businesses who use Instagram platform to promote and sell products. View counts are considered as social proof, some kind of confirmation that your ad was worth posting. Big number of views means enhanced clicks and better commitment. From this point of view, the number of views equals confidence: even if the user is unwilling to like a video ad, he/she can still enjoy watching it. And that’s important.

When we speak about brands, in this case “Likes” don’t tell you who’s seen the ad. That’s important because you need to know the reach of your marketing efforts. There will always be silent users who simply don’t “like”. Thus, “Views” will represent how popular a video ad is, inclusive of the likers and silent users who just watch it but don’t double-tap or leave a comment. Much more accurate, and more useful.

Now, when this super detailed guide is over are you ready to create more video ads for your store’s Instagram account? Remember, we’re always here to help you out with Facebook & Instagram video ads creation if necessary!

Read the source: https://alidropship.com/video-on-instagram-guide/

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The Secrets Behind A Winning Instagram Post Template For Your Ecommerce Business

More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.  Not bad, right?

Of course, Instagram is definitely a powerful marketing tool. That’s why it’s so important to be smart about generating posts that will help you promote your brand. You should create a content & design plan for your Instagram business account to attract potential customers and a loyal audience for long-term cooperation.

However, creating an attractive Instagram feed takes design skills. And besides that, you need to post at least once a day so that Instagram’s algorithms don’t throw you out of this game. And this will definitely make you feel nervous.

But don’t worry, our dear dropshipper! We will tell you how to create a winning Instagram post template, and also share useful resources that will make your life much easier. They will help you generate a lot of ready-made incredible images for your Instagram feed.

What to pay attention to when you’re making an Instagram post template?

1. Post format

Of course, the traditional format of posts that allows you to get likes and comments is still popular among business accounts. But don’t underestimate Instagram stories which have firmly conquered the marketing industry.

Instagram stories collage

As the statistics show, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it deserves publication as a story or as a traditional post.

But when creating a template, do not forget about the size difference between the feed and the story.

Instagram post template sizes and dimensions comparison

You can also find ready-made templates on the Internet and customize them depending on your needs.

2. Images you use

If you decide that you don’t need photos for your Instagram feeds  – it’s okay! You can use text overlay on a solid-color background and create your brand on it.

Instagram post templates based on solid-color images

But if you prefer to use photos, then there are several options here. You can take a photo on your phone/camera or just borrow photos from your supplier and make sure they meet the criteria below.

You do not need to study photography at a professional level! It is enough to know a few basic principles of phone photography, and then great pictures for your business are guaranteed:

  • Use gridlines to balance your shot
  • Focus on one subject
  • Find different perspectives
  • Use leading lines
  • Look for symmetry
  • Keep an eye out for repetitive patterns
  • Avoid zooming in
  • Use natural light
  • Consider buying a mobile tripod
  • Clean your phone’s lens
  • Don’t be afraid to edit
  • Show what’s going on behind the scenes, the working process or team: it will always be interesting for your customers

Visually appealing Instagram post templates in a feed

3. Design elements

Don’t copy someone else’s visual content completely! This can undermine the credibility of your business.

Get inspired by studying your competitors, explore Pinterest for inspiration, so you can definitely find your own unique style.

Using various design elements for social media posts

4. Branded fonts

You can choose your corporate identity directly in the Instagram Story editor, or you can use apps to create Instagram templates (we’ll talk about them later). But the main rule is to use this font everywhere to make it associated with your brand.

An example of using branded fonts for social media posts

5. Branded colors

You don’t need to use every color in the rainbow. Stick to your brand colors that you use in your store. Try to focus on them as it will help you in promoting your brand in the long run.

An example of making a color-specific posting schedule

6. Advertising posts & info posts

For all types of posts, you need to use only high quality photos! And as for advertising posts, they should also be depicted in such a way that the functionality of the product is clear.

In addition to this, your brand voice is just as important as your brand look. Instagram captions can be up to 2,200 characters long, so you can talk about anything you want. But remember that without tapping, an Instagram user will only see the first two lines of text appearing in the news feed.

The optimal Instagram caption length is 125 characters for an ad and 138–150 characters for organic posts. Use it wisely!

Best apps to create a cool Instagram post template

Of course, you can make your own unique templates using Photoshop or another image editor, but you will spend a lot of time on it. There are a large number of design editors apps that offer free pre-made templates for creating content on Instagram, so you can easily save your precious resources.

Pre-designed templates can make the job of designing Instagram Stories or Feed posts much easier by taking out all the hard work of figuring out exactly where to place your text, image, or video.

1. Canva

Canva is free graphic design software that you can use online or in a mobile app, and it’s a dream for anyone who works with creating image content.

Examples of Instagram post templates made with Canva

2. Unfold

Another popular app is Unfold. It lets users add different borders and text to their photos. Unfold has a great variety of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!

Examples of Instagram post templates made with Unfold

3. Storyluxe

Storyluxe is the favorite of all business Instagram accounts. It is packed with a wide variety of dynamic Instagram story templates.

Examples of Instagram post templates made with Storyluxe

4. Made

Unlike most pre-made template apps, Made is equipped with customizable page backgrounds, 40 different colors, 80+ pattern designs, and 16 custom fonts to help you create perfectly on-brand templates with just a few taps.

Examples of Instagram post templates made with Made

Using an app to create Instagram Stories & Feed posts templates is a foolproof way to create some really stand-out content on-the-go.

Making a captivating Instagram post template: conclusion

Congrats! You’re all set to create and save a well-performing Instagram post template! Now, you can focus on attracting a loyal following without tediously designing a post from scratch every day. The main thing is not to be afraid to experiment: that’s how you will definitely gain experience and find your own unique brand style!

If you need expert assistance with your Instagram feed, you can ask our team to make  Engaging Social Media Posts tailored to your business. You’ll get a unique brand style based on your preferences, and you’ll be free to use it not only for Instagram, but also for Facebook and Twitter posts as well.

Read the source: https://alidropship.com/instagam-post-template/

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Persuasive Ads: 14 Marketing Tricks That Will Boost Your Sales

The primary goal of every dropshipper is to get profit, right? In order to be successful here, you need to promote your store and advertise your products. There are many different ways to jump-start your business and make your customers buy, and in this article, we’d like to tell you about one kind of effective advertising – persuasive ads.

What are persuasive ads?

Persuasive ads are aimed at encouraging a potential customer to buy a specific product and increasing customers’ loyalty. Persuasive ads use emotive, value-oriented ideas rather than information about products and tend to be user-oriented.

It’s always great to learn from the best, that’s why in this article we will show you ads from dropshippers as well as some cool and creative examples from well-known brands. Any idea can be applied to your own business if you aren’t afraid to be creative. So, below, we list and explain the most effective techniques that will make your ads persuasive and irresistible for customers.

Persuasive ads techniques

#1 Master short persuasive ads texts

There’s no need to write 4 sentences when you can tell everything in one. For example, Revolve, a clothing brand, used a pretty short, however, convincing, text in one of their successful campaigns: “If you love it, buy it <3 (before someone else does)”.

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Why does it work? This text creates a sense of urgency and appeals to the desire to be a part of a community.

#2 Try one message per ad

Spotlight the main benefit or feature of your product – it will be easier for your clients to understand its value and increase the likelihood of their conversion.

For example, in one of their campaigns, Land Rover focused on one feature and used a super strong visual to create an attention-grabbing, clever and smart ad.

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Why does it work? You don’t overload customers with excessive and unnecessary information, instead, you’re sticking to one message.

#3 Write in the second person

Your potential clients will primarily look for some kind of solution to their problem or the way to better their lives. Therefore, when you use pronouns like “you” and “your”, you’re engaging your customers on a personal level.

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What’s more, when you’re writing ads in the second person, you can instantly capture customers’ attention and help them imagine a future with your product.

#4 Demonstrate people using your product

It’s vitally important to show the product usage, not the product itself. This way, it’s much easier for customers to imagine this item in their lives. As an example, if we see a lovely model in a nice dress, we imagine this dress will look dashing on us as well and buy it.

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#5 Use strong visuals

You won’t even need to write captions to your ads if your ads have strong visuals. When planning your ads, use the idea of minimalism again, without overloading your potential customers with excessive information. Let’s have a look at Lenor fabric softener ad. The focal point of the image – the bear transforming into a teddy – is a simple, strong, and clever visual.

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It might seem to be super complicated to create visual ads like these, but don’t exclude this technique at all! You don’t have to be a Photoshop expert, just find high-quality bright images of your product from AliExpress suppliers, and think of a way to include them in your ads. The main idea here is to show your product at its best.

#6 Include a call to action

CTA, or a call to action, is a part of a copy that urges customers to do something you want them to do. While lots of advertisements include such CTAs as ‘Buy Now’ or ‘Order Now’, there are ways to use it more effectively.

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As an example, don’t straightforwardly invite your customers to purchase something from you and bring you money. Instead, encourage them to get something that will solve their problem and benefit themselves.

#7 Show, don’t tell

The main rule of successful advertising is using visuals instead of words: that’s why video ads work so well. Yes, you can describe how sharp the razor is, which will result in your customers getting it and so on, but the video will tell everything for you and would be much more persuasive.

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#8 Include social proof

Social proof is a very powerful and persuasive tool because people tend to listen to recommendations, whether they are coming from strangers or their friends. That’s why don’t hesitate to use real people in your advertising.

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#9 Make it more than an ad

Well, people like helping and feeling good about themselves, and nothing serves this purpose better than charity merchandise. Give your customers an opportunity to help others while purchasing goods, and they will be your fans.

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#10 Generate emotions

If you can make your customers laugh, shed a tear, or smile, that means you have won their hearts because nothing is more powerful than emotions. Don’t hesitate to use concepts and values that work well, such as family, pets, friends, and so on.

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#11 Let a color speak for you

Color is a very powerful design tool that can set up mood or conjure a certain emotion, that’s why it works pretty well for promoting fashion items. Using coloring in design makes it all about vibes and a desired sense of self rather than products. This, again, makes you sell emotions instead of items that can be compared by price, quality and so on.

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#12 Benefit from clickbaits

Yes, this tool is quite contradictory, but if used carefully, it can work well for your business. This effect works thanks to dopamine. Once we see something compelling, we want to know more about it and the ‘itch’ lasts until we obtain the info.

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#13 Make them believe they are losing something

According to psychologists, people are more afraid of losing a chance rather than willing to get a benefit. This is the reason why such things as ‘limited time offer’ or ‘limited stock’ motivate customers to buy.

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#14 Tell a story

Storytelling might be a difficult persuasive technique to master, but it’s absolutely worth it. It actually works so well because you plant a seed and give your customers an opportunity to learn more about you, sympathize and become interested in you. Eventually, this leads to buying from you.

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How to create winning persuasive ads?

Here we combined a few elements you need to consider when creating your ad:

  • Headline: a brief summary of what you’re selling
  • Post text: a short and powerful text below or above your media content
  • Media: here goes the image or video of your product. Usually, it’s the largest part of the ad, so keep in mind above mentioned tips when designing the media part of your ad
  • Call-to-action: a button under your ad which directs customers on what to do after they viewed your ad

Quick tip: include words like “you”, “because”, “instantly or now”, “new” in your ad as they proved to show higher conversion rates. However, don’t forget that you need to use these words only if it makes sense for your specific message.

To sum up

Persuasive ads intend not to present a rational argument, but to make customers choose your store because they love the presentation, design, and ideas of your brand.

When creating your ad, you can combine several effective techniques, but don’t overuse them. Look at your product, look at your brand, and try to use the techniques that suit your brand the most. Remember, the effectiveness of the ad comes down to creative thinking and daring to be different. That’s why the more you experiment, the more successful you get!

Read the source: https://alidropship.com/persuasive-ads/

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Instagram Sponsored Posts: Influencer Marketing On Guard Of Your Sales

Is your business present on Instagram? If yes, are you sure you get the most out of this social media platform, financially speaking? 500 million users engaging with Instagram content every day isn’t a joke! And there are definitely lots of your potential clients out there – they just don’t know about your products yet. Let’s help them out! Today, we’ll talk about influencer marketing and how Instagram sponsored product posts can help you jump-start the Instagram presence of your business and do I-got-a-lot-of-profit diggy dance.

What is an Instagram sponsored post?

Well, have you ever seen posts like this? They have a special “Paid partnership with [brand’s name]” tag and usually tell about the brand/products. These are Instagram sponsored posts.

We’re sure having someone to promote your store like this and highlighting your brand name in a cute tag will not only make you feel proud, but will also help with your brand promotion and brand awareness increase.

An example of an Instagram sponsored post featuring Kendall Jenner

How do sponsored posts work? Well, a brand and an influencer engage in a collaboration, so the influencer creates a post promoting the brand and publishes it in his/her own account – of course, not for free.

This tagged partnership grants the business partner access to the organic insights – reach and engagement metrics – of the posts that they’re tagged in. They let you see if the collaboration with the influencer was lucrative.

Branded content performance stats

If you’re creating Instagram sponsored posts, you must use this paid partnership feature. It makes Instagram favor you as you provide full disclosure of sponsor content which is required by FTC (Federal Trade Commission).

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How to sponsor a post on Instagram?

#1 Spot an influencer

Don’t forget that the number of subscribers has a direct impact on the cost of the sponsored post. If you’re just a beginner and don’t have a bag of money in your closet (eh, we all wish we did), we’d recommend going for micro-influencers with a couple of thousands of followers.

#2 Do communication stuff

Reach out to the influencer in DM or via their personal site, and discuss the terms.

Agree on the text: decide if you’re providing the post text and picture, or if the influencer is eager to do all that in their own style and then submit everything for your approval.

Discuss the money: decide if you’re paying upfront (we recommend PayPal – the system will help you get money back if something goes wrong) or send a free product sample as a payment.

Ask the influencer to send you some screenshots of audience insights to make sure their followers base consists of your target audience. Also, ask for confirmatory screenshots showing the audience is lively and active.

#3 Set up the branded sponsorship on Instagram

To do this, go to “Settings” in your Instagram account and find the “Business” option. Then go to “Branded content,” and choose the “Approved Business Partners” option. That’s how you can add a public business or creator accounts as a partner.

You can also turn on the “Manually Approve Tags” toggle to be able to accept a sponsored tag before it displays (crucial for brand safety purposes).

Setting up branded sponsorship on Instagram

Once an influencer tags you in their content, you’ll get a notification and will be able to approve the tag. You can easily delete a sponsored post on Instagram at any time – just remove the tag when viewing the post.

How does it work from the influencer’s side?

Yes, you need this info as well! Don’t forget that you can be on the other side of the sponsorship coalition 🙂

If your brand is strong, why not become some sort of an influencer yourself? You could make Instagram sponsored posts promoting some other brand (for money! everybody loves money!). Plus, there’s a great possibility of cross-promotion when you and some other dropshipping store promote each other and benefit from it.

How to become an influencer in a sponsored partnership

  • Build up a strong community around your store’s Instagram profile

In an ideal world, you need several thousands of followers that read your content, like, and comment to catch a sponsor’s attention. Don’t think many followers and the creation of the community matter? It’s totally possible to sell through posts without spending a penny! You just need to create exciting content and showcase cool products.

  • Get well-known for something

For example, if you have an online store with eco-friendly stuff and people see you as an expert in zero waste life hacks, it is very likely you’ll do as an influencer. People trust your opinion and will pay attention to your recommendations of another brand.

  • Make your account public

You need to make your Instagram account visible to the public and have a business or creator Instagram account status.

How to create a sponsored post on Instagram?

#1 Set up a branded sponsorship with a business

Ask its representatives to add you as a business partner in the settings of their Instagram account. This way, you’ll be able to tag them in your post.

#2 Prepare the content

Get the visuals and text ready.  Don’t forget that both you and the sponsor should like the post!

#3 Upload a sponsored post on Instagram

Start creating a post as usual. For an in-feed post, go to “Advanced Settings,” and just select “Tag Business Partner.”

Uploading an Instagram sponsored post to the feed

For a Story, just click the link on the icon toolbar – it will show the “Tag business partner” option.

Uploading an Instagram sponsored post to Stories

How to attract sponsors?

If you have a cool & large community of followers on Instagram and would like to start creating sponsored posts, here are a couple of ways you can use to get noticed by potential sponsors.

  •  Just write to them! Explain what the brand will gain from the partnership with you, tell them you love their products and ask if they are ready for collaboration.
  • Tag them in a post. When you create posts, just give the desired sponsor a shoutout (a relevant one, you know) – it’s a good attention-grabber.
  • Use their hashtags. Let the sponsor discover you – look at the hashtags they use in their posts and add these to your own Instagram narrative.
  • Be responsive. Reply to direct messages quickly and make sure your contact info or site address are visible in your bio.

How to promote Instagram sponsored posts in the Ads Manager?

Yes, if an influencer published an in-feed post about your store and tagged you there as a sponsor, it’s a solid permission for you to promote this post. If you want to promote a Story, the creator must have Stories archived.

So, to promote the post you sponsored, feel free to just go to the Ads manager, create an ad as usual, choose the “Use Existing Post” option. And voila! – the sponsored post will be suggested among your usual posts available for promotion.

Promoting an Instagram sponsored post in Ads Manager

Complete the ad creation process, and publish your ad. Your collaboration with an influencer will now be seen by an even larger audience than the initial organic one.

Well, that’s it about Instagram sponsored posts topic! Hope this article was useful for you and let you understand there are more effective promotional initiatives than usual ads only. And you should use all of them to promote your dropshipping store productively! 

Read the source: https://alidropship.com/instagram-sponsored-posts/

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Want To Be Trending On Instagram? Here Are 7 Steps To Follow!

As you might know, Instagram is one of the most effective advertising platforms nowadays. It has quickly increased its user base in the last 4 years to 1.2 billion users thanks to Instagram Stories. Therefore, if you are well-aware about the business tools and strategies working best for this social media channel, you may become a successful entrepreneur and get enormous profits. Checking what’s trending on Instagram is one of such strategies, and in this article, we will uncover the secrets of how to do it to grow your ecommerce store.

What does it mean to be trending on Instagram?

For posts (and hashtags), to trend on Instagram means to be shown among the top results of the Explore Page (or a specific Hashtag Page). Why is it important for you as the creator of these specific posts and hashtags? Obviously, it means that your account gets a high level of visibility and your posts are shown even to non-followers.

The Explore Page looks different for each user as the Instagram algorithms show a gallery of posts specifically based on your interests and past user behaviors. The more thematic content a user sees daily, the more posts on the same topic this user will also see on the Explore page. Sounds complicated? Here is an example: if you’re someone who enjoys sifting through pets-related content on the platform, your Explore Page will likely display posts related to cats, dogs, and pets products.

Hashtags Trending works a little differently. When someone’s post is trending under a certain hashtag, the Instagram algorithm will recognize it and acknowledge this post by adding it to the “Top” content tab of the hashtag page.

Hashtags Trending on Instagram

Ok, we’ve dealt with the Explore Page and what does Instagram Trending mean. But how can we make it work for your business?

How to make your content trending on Instagram

#1 Use the right hashtags

An example of an Instagram post using hashtags

What hashtags will be relevant for your posts? To find the right hashtags, you need to have a solid understanding of your business image on Instagram, and the knowledge of the types of hashtags used in your niche. Once you’ve learned your niche-specific hashtags, you can target your desired audience more effectively. Plus, niche-related hashtags are bound to have less competition than general, broad hashtags. But don’t overdo it! Instagram began to show ads with a large number of hashtags less often. That’s why 2-5 relevant hashtags will be enough.

You can find trending and relevant hashtags for your posts using the tools like Keywordtool, All-Hashtag and Hashtag Generator Tool.

#2 Create branded hashtags

An example of using branded hashtags on your social media posts

Since we started our list of tips with a hashtags-focused one, here is another piece of advice regarding them – create your own branded hashtags! The idea is to come up with a brand-specific hashtag and encourage your followers to use it. Your business gets recognition based on the number of people mentioning your branded hashtag.

Branded hashtags not only raise awareness of your business, but also help in building a strong community with lots of loyal followers. These 2 elements are essential if you want to be trending on Instagram.

#3 Create eye-catching content

An example of an appealing social media feed

Of course, neither niche-related nor branded hashtags won’t make your account trending on Instagram if your content is poor and non-appealing. What you need is to create unique, high-quality posts which will be attention-grabbing and entertaining for your followers.

Here are a couple of tips to help you create this kind of content:

  • Be on the lookout

Learning about the content that big brands make is a great way to learn about the latest events in the world of marketing and of course, Instagram trends. Feel free to borrow ideas, but adapt them to suit your needs. In the future, you will develop your own style and create attention-grabbing content.

  • Use high-quality pictures only

Remember that visually appealing photos stand out from a lot of content and attract potential customers! Thanks to quality images and videos, your account becomes more interesting for potential buyers. Work with your feed wisely!

  • Make short videos

As the experience of TikTok has shown, users like short videos. This trend is also being adopted by Instagram. So, tell your subscribers about the product, share store news, or show the backstage – the audience will appreciate it.

And don’t forget to post regularity! You need to generate interesting posts for your brand and be remembered by potential buyers. So make a content plan and follow it.

There’s no guarantee that your posts will immediately start trending on Instagram, however, quality content improves your chances. Even if you only have one post in your feed that makes it to Instagram trends, it will make a difference in your brand recognition and attracting new followers.

#4 Tag locations and other users

As for locations, it’s very easy: people who are looking for something interesting in some specific location are likely to come across your posts. Hence, the visibility of your account gets better.

Another smart way to drive attention to your account is to tag other users. However, you need to be careful with this: you might end up spamming other users with your tags. Ideally, you need to tag the users relevant to your business, or influential shoutout accounts that feature content from other users on a daily basis. The purpose here is to get noticed by these accounts, and as a result, to be featured in their accounts.

That’s ok if you don’t get featured by the accounts you’ve tagged: you still can show up in their “Tagged” tab. And from there, their followers can learn about your business.

#5 Learn the best times to post

An example of Instagram audience insights

To use this feature, you need to have a Business Instagram account. Business profiles give a lot of helpful information for you to consider. In this case, we’re talking about the “Audience insights”. It’s a special analytics tool which allows you to get more insights about followers: their locations, age ranges, genders, and what’s most important for us – hours and days when your audience is most active. Analyze it and create a schedule to catch your followers at the perfect time.

#6 Make use of the Instagram Explore Page

This will probably be the simplest tip: look through the content trending in your niche and take notes of what themes, designs, formats, and concepts are popular. Take notes, apply them to your content, and become even more popular!

#7 Use the Instagram Bio link for your promoted content

An example of a link included in an Instagram bio

As you can guess, people won’t be able to buy anything from you unless they see some way to do it. So use this handy feature that allows you to insert a link in the Bio area. You can lead visitors to a specific product, category, or any other page on your site. The link in the Bio can be changed at any time, so change it according to your marketing needs.

Trending on Instagram: summing up

Getting trending on Instagram could be a key to your business success. Using our tips wisely, you can build brand awareness and grow the audience base. As a result, you’ll be on your way to get high profits.

Instagram’s world may seem challenging and ever-changing, but don’t be afraid! It’s important to just get started. Start using different tactics, generate content, launch advertising campaigns (we can help!), and don’t be afraid to take risks! And you will definitely succeed!

Read the source: https://alidropship.com/trending-on-instagram/