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How To Boost Your Instagram: Tips For You From Top Brands Across The Globe

Are you an entrepreneur working with eCommerce? Is it interesting for you to boost your Instagram? This article will provide you with detailed information on how to use this social network for the benefit of your business and boost your Instagram engagement, in principle.

What’s the reason to boost your Instagram engagement?

To date, the most visited websites worldwide are social networks. Tons of people use them everyday for chatting, sharing photos, and so on. Moreover, they are extremely popular not only among teenagers, but among the users of all ages. What does it mean for you as an eCommerce business owner? In fact, it gives you an opportunity to use social networks to promote your business.

Why are we going to talk about Instagram today? Actually, there is little wonder. Nowadays Instagram, owned by Facebook, is a platform for sharing photos with the highest number of users.

How many people log in each month? According to Statista, there are more than a billion active users.

How to boost your InstagramSo, is it really wise of you to lose a tempting opportunity of boosting your sales by means of this social network? Of course, it isn’t.

How you boost your Instagram and use it for the benefit of your business?

We have prepared 10 most useful tips for you on how to boost your Instagram and make it work for your business. Here they are!

#1 Create a brand

Top brands boost Instagram

A strong brand is extremely important for any type of business. And, especially, if you deal with eCommerce.

Building a memorable brand image, you enjoy a whole range of long-term benefits. For example, you get the opportunity to establish an emotional connection with your followers. After gaining a loyal audience, you will find it much easier to introduce and promote new product offerings and raise awareness about your business through word of mouth. What is more, having created a strong brand once, you’re highly unlikely to lose all of your customers in case of unexpected business faults or advertising experiments gone wrong.

#2 Optimize your Instagram bio

Top brands boost Instagram

An Instagram bio that is written in a proper way is a vital element of your Instagram monetizing strategy. For you, as the account owner, it means the chance to tell your potential clients all about your business while keeping it short and to the point. You have only 150 words to do this. That’s why we are eager to give you several tips on how to optimize your Instagram bio!

First of all, specify the niche where you conduct your eCommerce activities. It will help the Instagram users find your account faster and easier.

Also, we recommend you to use emojis because they enhance the readability of your bio.

Of course, don’t forget to spice up the bio with a couple of relevant hashtags.

For more experience-based AliDropship tips on writing a great Instagram bio, please go to this article.

#3 Think of how to boost your Instagram followers

How to boost your Instagram

The number of followers of your Instagram business account is also extremely important. Take one step at a time and start small: first of all, try to get 1,000 subscribers.

Achieving this milestone, you’ll be able to proudly write that you’re a micro influencer in your Instagram bio 🙂

There are multiple ways of how to boost your Instagram likes and the number of followers. For example, you can launch a giveaway, pay more attention to your posts’ content, and even use awesome semi-automated software to enhance your Instagram activity.

Your ultimate goal is to reach the audience that is going to be really interested in your business offers. In this case, it will be much easier for you to convert these people into customers and long-term clients.

#4 Use social proof and user-generated content

Top brands boost Instagram

Social proof plays a huge role in your brand image creation and support. The posts containing authentic reviews from your clients can also contribute greatly to your Instagram monetizing strategy. In fact, they can improve your conversions significantly and influence the number of both immediate and long-term purchases.

You surely know that most people prefer to surf the Internet and look for the information on the desired product before buying it. Social proof helps them make their purchasing decisions quicker and influences their loyalty to your brand. So, think about asking your buyers to leave their reviews and send their photos showing your products in use. It’s a good idea to reward them with a coupon or any other special offer!

#5 Use hashtags to boost your Instagram likes

Top brands boost Instagram

The right hashtags let Instagram users find your posts more quickly. The reason is simple: hashtags contain a clickable link that makes it extremely easy for people to navigate through billions of posts.

When running an account on Instagram, you should know that it’s allowed to use up to 30 hashtags in one post. Of course, it doesn’t mean that all your posts should include 30 hashtags! In fact, it can harm you post appearance and make it look spammy.

By the way, if you want to interest as many potential clients as possible, you should use more broad hashtags. For example, if you sell smartphones, it’s perfectly fine to write a specific hashtag like #honor10i under your post, and also put something more generic like #smartphone next to it.

Remember that Instagram doesn’t like when you collect several hashtags and use the same combination of them in all of your posts. Variety is your key to success!

#6 Make entertaining posts

Top brands boost Instagram

One of the main purposes of your business Instagram account is to inform its visitors and followers about your products and services. Still, it’s a great idea to mix these product-oriented posts with educational, entertaining, and fun entries to keep your audience interested, engaged, and curious to follow you.

It’s not a secret that most business accounts include entertaining posts. And do you know what? They are very popular! In most cases, such posts have even more likes and shares than any single-purpose posts. Why?

We believe it’s all because Instagram’s primary idea is to share photos. It means that when people check their Instagram feed, they just want to have fun and see something interesting and catchy. So, give them what they want, and they will be more likely to subscribe! You need to understand that people are very tired of persuasive advertising. They want to a break of it. And that’s exactly what entertaining posts do.

#7 Post videos

Top brands boost Instagram

If you’re wondering how to boost your Instagram with ease, think about shooting different types of videos! Demonstrating your products in use, educating your followers and sharing something valuable with your audience, you interest your potential clients and give them the unique content they’re here for. Using this marketing strategy, you have an opportunity to increase the level of loyalty to your company. By the way, did you know you can create exciting product videos even if you have nothing but this item pictures at hand? Read this article to find out more!

#8 Work with influencers to extend your reach

Influncer marketing is a paid relationship with another Instagram account with a larger, engaged follower base. Ideally, the audience of the influencer who you are cooperating with should be similar to yours or allows you to tap into a new base of people who you’re trying to reach.

This kind of relationship does cost money, but finding the right influencer can be a very cost-effective way to sell your products and grow your following. Still, please pay attention to the fact that there is no need to chase the bloggers with several million subscribers! They often ask to pay quite a lot for the promotion, and your ad campaign risks to become unprofitable.


influencer marketing instagram boost

Here’s how Subaru has integrated influencer marketing. Back in 2017, when the car brand launched its new Impreza cars they’ve engaged 20 bloggers in their influencer marketing campaign. Each created an original post featuring the new car. Here is Zach King’s post, a famous social media influencer known for his mind-blowing videos.

In fact, there is nothing difficult about it. You need to find a blogger who’s popular enough in the same niche you deal with. This blogger will promote your product or service in his or her account.

#9 Run contests

ECommerce Intagram tips

If you want to drive more potential customers to your Instagram account, you can try running contests and giveaways. Remember that they lead to a short-term boost in sales and traffic, and the effect doesn’t always last for a long time.

However, it’s a great tool if you want to attract the audience’s attention in the run-up to some special event, holiday, etc. To learn how to make the most of your Instagram giveaways, please go to this article.

#10 Offer discounts and bonuses

Intagram tips

Giving discounts and bonuses is still a great way to draw attention to your business. However, we don’t recommend you give them for doing nothing 😉

For example, you can make them available only for those who follow your account. Or, it’s a good idea to make special offers for those who have already made a purchase from you and posted their review online as we’ve already covered it above.

#11 Avoid fake followers

There’s a big difference between an Instagram account with real followers and one with fake ones. At first, it might be very tempting to simply purchase some Instagram followers, however, the end result can have a very negative effect not only on your social media account but your business as a whole.

Here are the common traits that Instagram accounts with fake followers have:

  • No engagement

Even if you have hundreds or even thousands of followers, how many of them are going to like, comment, or share your posts? The answer is simple – none of them. As a result, your Instagram account will have zero to no engagement removing the point of a social media account.

  • Mislead new followers

Having an Instagram account with thousands of inactive followers can lower the account’s credibility, resulting in real users leaving your page. Don’t trick people into following you, instead, build trust and long-lasting relationships for better engagement.

  • No sales

It may be easier to purchase followers, but these inactive users won’t be purchasing anything from you. There’s a reason why people follow large brands on Instagram – they either simply like the brand or enjoy the content it creates. These are real consumers who bring monetary value to a business.

Real Instagram users can share, like, comment, and engage with your Instagram posts, they enjoy it when someone on the other side is responding to them.

starbucks instagram boost

Let’s look at Starbucks for example. Their Instagram account is filled with aesthetically pleasing images of their drinks and people enjoying their drinks. They make it a point to respond to as many followers as possible, which is why they’re so successful at engaging with their audience.

#12 Manage a consistent content calendar

If you’re looking to boost your Instagram profile then one aspect you need to pay special attention to is your content. If you want to attract more followers, then you need to avoid posting your content at a random time.

To help you with this, keep to a regular posting schedule, or in this case a content calendar. This way, you’ll have a steady schedule and a ready plan of posts making your life that much easier.

However, keep in mind that major brands typically don’t post more than a few times a day to avoid spam. However, it’s better to complete your own research to pinpoint when your target audience is most active on social media to make sure they see your content when you post.

Sticking to a consistent posting schedule will help you build a truthful experience for your followers and build a closer relationship with them.

#13 Create Instagram Stories

Stories are perhaps the most popular feature on Instagram. In fact, more than 500 million people use it daily. For many businesses, this is a huge opportunity for promotion, whether it’s publishing user-generated content or various behind-the-scenes photos and videos.

There are plenty of features within Stories to create fun, entertaining, and engaging content for a more unique experience.

instagram stories boost

A great example of this is the NBA’s Instagram account – it regularly posts various behind-the-scenes content giving you a little sneak peek into the post-game celebrations, interviews, and other off-the-court events. Here you can see an Instagram story of the NBA champions Toronto Raptors parade in Ontario, Canada with the famous rapper Drake.

#14 Promote your account with paid ads

Don’t forget about paid promotions. Social media, in general, is becoming more and more reliant on paid promotions. Instagram, being a part of Facebook’s incredibly in-depth ad platform, allows you to win over new customers with its eye-catching ad options.


Take a look at Dunkin, their Instagram account cleverly uses both stories and video to catch the attention of social media users.

Summing it up: how to boost your Instagram

Social media can give a huge boost to your online business if you treat your promotions wisely. Being one of the most popular social networks worldwide, Instagram deserves your close attention – and gives you countless ways to spread the word about your exciting business.

We hope these experience-based tips on how to boost your Instagram will be of great use to you! If you ever used any of them to boost your dropshipping store performance, feel free to share your story in the comments section below!

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How To Get Free Followers On Instagram: Going From 0 To 15,000+

Are you a business owner or a regular Instagram user? Are you eager to know how to get Instagram followers for free? Actually, there’s nothing challenging about this. We’ve prepared for you a guide on how to collect from 0 to 15,000 Instagram followers at once!

Why the number of Instagram followers is crucial for your business

One of the most exciting things about starting up a business is creating its social media accounts. After all, 86% of brands are on Instagram – so it’d make sense to get on board for marketing purposes. Instagram is one of the hottest media platforms to connect with potential customers while building a loyal fanbase.

With tools such as Instagram Stories, Instagram Live, and DMs, there’s never been an easier way to connect with today’s consumer. And speaking of connection, just how deep is the Instagram effect? A whopping 92% of consumers stated that they ended up buying something from a company, visiting its website, or following the brand’s profile after seeing it on Instagram.

Today, we’ll cover tips and strategies you can utilize at different stages of your Instagram journey to get more followers on Instagram. They’re separated by follower count milestones.

1. Starting to 100 Instagram Followers

So you’ve got your account with your username and log-in credentials. Cool. When just starting out, there’s a lot of stuff you’ve got to do to grow Instagram followers and get your brand name out there.

  • Instagram bio

To start, make sure you have your brand logo uploaded for your profile avatar. Ensure your profile description gives a good intro into your brand, in addition to a website URL. URL is required to let your people move to your website.

Once your Instagram (and other social media accounts) are up, be sure you add the handles to your website. And if you utilize email marketing (you absolutely should if you haven’t gotten it set up yet), make sure your social media handles are also somewhere in the email like the footer. Adding your handles is important. This is truly a free way for visitors or subscribers of your brand to further connect with you.

  • Hashtags

a picture showing how to boost your Instagram account from the outset

Hashtag research that also displays “related hashtags” to help you out.

Once all that’s set up, it’s time to really dive into the heavier work – to grow your Instagram account. Research competitors to see what kind of content and hashtags they are using. How are they connecting and engaging with their followers? Compile a list of hashtags you can use for your posts – then start planning a content strategy. What kind of content do you want to post? Product shots? Motivational quotes? Brand truths and beliefs? There are a lot of ways to build an authentic brand through content on Instagram. Once you get down a content strategy, plan out imagery or photography and figure out the CTAs and post captions.

  • Tagged photos

a picture showing how to benefit from tagged photos on Instagram

The “tagged photos” tab on Nike’s profile.

Once you’ve been posting for a while, keep your eyes peeled for posts you are tagged in. You can find these in the very right-hand tab on your profile page feed. If you are ever tagged in posts, Instagram will also send you notifications. You can build a great customer-brand rapport if you respond to customers’ posts or better yet – repost them onto your own feed and tag the user. Get the right reposting apps such as Repost for Instagram or Repost app.

And while this is going on, remember to practice grassroots marketing, where you leave engaging comments in niche-related posts and relevant brand pages for exposure. This allows followers of other brands to see your name as they scroll through comments.

2. 1,000 Instagram Followers

Congrats! Once you’ve hit the four-digit mark, you’re really on your way to becoming an up-and-coming brand. By this time, you should have a good content strategy down. Since you’ve made it to such a solid number of followers, you can consider becoming more engaging with your Instagram content.

  • Instagram Stories

a picture showing options to post on Stories

Options to post on Instagram Stories.

If you haven’t already used Instagram Stories, be sure to check out the features such as “Questions” or “Polls”. They let you generate easy engagement with your audience. When users see you engaging in these ask-and-respond features, they’ll be more inclined to respond, especially if they like your brand.

If your general content posts have been going off without a hitch for Instagram, consider using a post scheduler such as Hootsuite or Hopper HQ. This will help you save time manually uploading, and allow you to focus on creating more content, be it video or images or memes, to connect better to your audience.


H&M uses Instagram Stories to promote an eco-friendly cause.

  • Giveaways

And if you have any seasonal sales or big brand values, consider creating an ad campaign and using feed takeovers or Instagram Story campaigns to give your brand an elevated brand presence.

a picture showing how to boost the number of subscribers: start a giveaway

I Can Wines holds a giveaway for a free case of its wine.

Up the ante on incentives to follow, too. Why not celebrate the big 1-0-0-0 with a giveaway, or just run a contest? This will really take your brand above and beyond and, add Instagram followers, and show them that you appreciate their loyalty.

And although you’re in the 1,000 range, continue to engage in grassroot marketing to build up your presence in accounts similar to that of your brand or in those that your target audience would like.

3. 5,000 Instagram Followers

Four thousand followers later, it’s a great time to consider camping up your marketing efforts to attract more Instagram followers and likes (after all, look how far you’ve come).


TMRWXTODAY partners with Dr. Shereene Idriss to share tips to its audience.

At this stage in your branding efforts, you can consider reaching out to influencers or expert figures in your business or product industry for collaborations or takeovers.

With the higher stakes, (if you have a budget), you can consider paid ads. In this case, you’ll have video or images that show up as sponsored posts in the Instagram feeds of your target demographic. This level of targeted ads can pay off in dividends if you have a lot of visitors click through your CTA and make a purchase from your website or follow your Instagram account.

And maybe you’ve done this already before hitting 5,000 followers. Yet it’s important at this point to analyze results: study your analytics for your Instagram account. Also, reassess your content strategy to see if anything needs to be changed or eliminated.

4. 10,000 Instagram Followers

By hitting 10,000, you’ve really come a long way. At this point, you should definitely have a robust strategy for your content, switching it up between photos and video and funny content and informative content.

Continue to seek out partnerships with influencers or field experts to build your social proof and brand authority. If you haven’t before hitting 10,000 followers, consider paying for ads on Instagram.

And if you didn’t hold one for different milestones, definitely think about some sort of giveaway or raffle to your Instagram followers. You can even hold multiple ones at this point and space them out to coincide with holidays or seasons such as summer or Christmas.

  • Swipe-up link


Naked Juice utilises a swipe-up link (“Learn More”) to take viewers to a landing page.

One big thing that becomes unlocked at the 10K mark for Instagram is the ability to utilize a swipe-up link for your Instagram Stories. This makes the user experience much more seamless now, allowing viewers to access your CTA in one smooth motion.

  • Other channels

And at 10,000 followers, it’s time to consider what other resources you want to implement for your social media. You can consider hiring bigger talent to shoot higher-quality videos (if you don’t have an in-house production team). You can consider other hot platforms for brands such as TikTok or the ever-popular YouTube. Note not all platforms require a professional team (ex. TikTok is meant for being shot straight on one’s phone, while YouTube standards now favor HD quality from camera for video).

Also, you can think about expanding your blog (if your website has one). You can implement videos produced by your own company to liven up all your copy and images, or partner with industry experts to guest blog. Plus, you can do community outreach with bigger names like charities or causes that relate to your products (ex. If you sell car accessories, reach out to a driver safety awareness organization to donate some items for members). There’s so much you can do once you spread beyond Instagram followers.

5. 15,000 Instagram Followers and Beyond

Once you reach above 10,000, you’re a well-oiled branding machine. By this point, you’re probably seeing a lot of click-thrus and conversions from your Instagram to your linked content and website orders. You should continue doing everything mentioned in the milestones above.

Continue to reevaluate your content, comment back to people who engage with you, respond to DMs, and continue to produce images, captions, and video that is informative but can also brighten up someone’s day. For a brand to truly cement itself into a consumer’s heart, it has to offer something unique. It’s all about a feeling, an experience that just can’t be given by any other company.

SUMMARY: So many ideas, all showing you how to get Instagram followers for free (except for some apps you may utilize for your content). Going from zero to 100 and beyond is by no means easy, but it’s a long road of trying different content and engagement approaches to show followers (and strangers) that you are a well-informed expert (and fun, engaging brand) in your line of business.

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25 Best Instagram Post Ideas For Your Business


Have you run out of Instagram post ideas? Don’t you know what to post on Instagram to diversify your business account? Are you looking for ways to promote your brand and engage your followers efficiently? If so, here’s good news for you: this article is going to share the 25 best Instagram post ideas for your business with you!

Instagram post ideas: is it necessary to stand out from the crowd?

To date, building a brand on Instagram is a must-have for both big and small businesses. However, in order to interest a large number of followers, it’s not enough to post usual stuff on your Instagram account. These are creative Instagram ideas you need to take advantage of.

Just imagine that there are almost 100 million photos and videos published on Instagram every day.

And you need to draw attention to your Instagram account in the face of such a large amount of media content uploaded.

So it gets clear that the types of content you post should be unique, interesting, and valuable if you want them to be noticed.

Well, what to post on Instagram? How to make an Instagram post attractive to win your target audience? How to boost your Instagram account in the right way? Where to find the best Instagram content ideas for your business for high engagement?

Let’s find this out!

How to interest Instagram users: 25 best Instagram post ideas for your business

best instagram post ideas

When managing your business social media accounts, at some point, you realize that you have run out of content ideas for new posts. Meanwhile, you are to go on posting extremely valuable content.

Since lots and lots of entrepreneurs face this challenge, AliDropship has prepared the 25 best Instagram post ideas for your business! Check them all, here they are!

  • Provide your followers with a piece and life hacks on using your products regularly

best instagram post ideas

Remember that people follow your Instagram account to get some benefits from it. What’s special about the products you sell or the niche you operate in? Share your advice and tips – you’re an expert in this industry, after all!

  • Appeal to meme marketing

a screenshot of an Instagram Story in a squid game style

Memes. Right, memes are one of the most efficient tools to increase customer engagement and boost sales. Yet, you need to be careful while using memes to promote your store. The point is that most memes have a limited lifetime (besides those that become a “real classic”).

Even if you decide to use a really popular meme for Instagram, but much time has passed after it was trending, it’s likely not to ensure the result you count on. So use only up-to-date ones: this is your road to success!

  • Chat with your followers

best instagram post ideas

Do you want to increase customer loyalty? If so, you definitely should talk to them. So ask them questions about your products, their preferences, etc. What’s more, it’s an easy way to get feedback from them and receive pieces of user-generated content.

  • Use “AMA”

use instagram for business

If you’re looking for ways to make close contact with your followers, try to use “AMA”. By means of your Instagram stories with AMA that stands for “ask me anything”, you can let your account visitors ask you any questions they want.

  • Take a poll

instagram post ideas

One more way to engage your potential customers is by taking polls. Moreover, by taking a poll you have an opportunity to evaluate your clients’ satisfaction with your products, etc.

  • Publish photos of your customers’ feedback

how to increase customer loyalty

Let’s imagine that your potential customer is interested in a product you sell. What can play a crucial role when they make a decision? Right, this is your customers’ feedback.

That’s why it’s extremely important for you to post photos with your previous customers’ reviews. But here is a life hack: try to make feedback posts with the photos of your customers. It’s due to the fact that it’s important for your potential customers to look at those who leave feedback. Such reviews are a lot more efficient.

  • Share your blog content in your Instagram account

a picture showing one more Instagram post idea - it's to share your blog content on Instagram

In case you’re running a blog on your business website, this is a good reason to share your blog content in your Instagram account. In this case, you can easily count on a much wider audience visiting your site.

  • Post timely content

draw attention on instagram

As a business owner, you should pay lots of attention to new trends on social media. So check new challenges, etc. In that case, you will be able to educate or entertain your target audience with ease!

  • Keep your customers informed

stand out on instagram

Notify your followers about discounts, updates, new product arrivals, etc. In that case, you will drive quality traffic to your website when you are ready to provide your potential customers with a new product or service.

  • Post case studies

best instagram post ideas

Since you’re running a business, there’s a lot to share with your followers. So why not benefit from that? Try to win the followers’ trust by telling them the way you act throughout your business journey. Make your business look transparent and Instagram users will appreciate this.

  • Tell your followers about your staff or show your own daily business routine

best instagram post ideas

One more Instagram post idea is to let your potential customers look at your staff. Some people don’t like to deal with those whom they cannot see. So if you manage to show your team, this will help you significantly increase customer loyalty.

Do you work alone? Never mind! Feel free to show your own daily business routine, post nice pictures of cats, dogs, etc. But don’t forget that this is your business account!

  • Show your products in use

best instagram post ideas

When purchasing, most people think about whether they need this. So try to show what’s the use of your products as often as possible. Provide examples to convince them that this is a must-have for them!

  • Show how your products are manufactured or packaged

increase customer loyalty

Lots and lots of people are extremely interested in how the products they want to buy are manufactured, packaged, delivered, etc. So, if possible, use this great Instagram post idea to show them that in detail.

  • Show social proof

best instagram post ideas

If your business is not about providing services, it can be a good idea to show people how the products you sell look after they’ve been used. It’s a chance for you to demonstrate that your products are of high quality.

  • Keep your followers informed of the latest news in your industry

create valuable content

When you’re a business owner, it’s a great idea to be an authority for your target audience. So keep your followers informed of the most important events that can influence them.

  • Make “coming soon” posts

interest potential customers

When you’re about to release a new product or service, this is one of the best Instagram post ideas to tell your followers about it in advance. This, above all, can help you assess the interest of your target audience in your novelty.

  • Entertain your followers from time to time

best instagram post ideas

Each and every SMM manager knows that sometimes you need to entertain your followers. So this is the best time to post some funny photos! Just look at the post cover AliDropship has created to draw followers’ attention and make them have a bit of fun.

  • Educate your followers

draw attention on instagram

One more great Instagram post idea is to educate your followers. So post some historical facts and tell them about the most interesting events, etc.

  • Post inspirational quotes

a picture showing it's important to post inspirational quotes on Instagram

In between educational posts, don’t forget to cheer your followers up. It’s necessary to boost engagement and encourage your audience to share your content with their friends.

“Success is not final, failure is not fatal”. Each business journey implies its ups and downs. But the point is not to give it up, but to go on making every effort to achieve this success.

  • Compare the products you sell

what to post on instagram

It’s also a good idea to compare the products you sell. In some cases, people can be confused with the products you offer them. So try to make it clear for them what all of your products are aimed at, and it will be a lot easier for them to choose what they need.

  • Run contests

boost instagram

If you are looking for ways to collect lots of new followers, one of the most creative Instagram post ideas for you is running a contest. Don’t you know how to deal with contests? Here is an in-depth article that provides you with 10 marvelous giveaway ideas to make your business a success.

  • Share your business statistics

best instagram post ideas

It’s also very important for all the business owners to share their achievements. So tell your followers how many people bought something from you, how many of them made a repeat purchase, etc. This is also all about increasing customer loyalty!

  • Share your failures

a picture showing it's essential to share your failures with your followers

We’ve already mentioned that each business owner has to face highs and lows throughout their business journey. But one can treat these lows like mistakes, while others will try to make it work for them. So in case of failure, you need to learn from your mistakes. This is the feature of the winner.

What’s about an Instagram post idea? Well, share your failures with your followers. Firstly, people value honesty. And such an approach will definitely increase your credibility. Secondly, some of your followers are likely to face the same issues. So your experience can be of much bigger value. And that means a lot.

  • Create a flash sale

a picture showing how to post a flash sale on Instagram

Have you ever heard about flash sales? This is a sale with a discount that is valid for a short period of time. As a rule, it’s about 24 hours. And this is the reason people call it ‘deal of the day’.

In practice, a flash sale is a perfect tool for you as a business owner to draw the attention of buyers to your brand, drive traffic to your website, increase customer loyalty, and boost sales considerably. So create a flash sale in Instagram Stories. They suit this purpose best!

  • Finally, automate your business!

In fact, you have an opportunity to try an IT solution from AliDropship that is aimed at fully automating your SMM and letting you benefit from it on a permanent basis. So meet Social Rabbit!

Social Rabbit: an IT solution that will automate your SMM

Sometimes, due to a number of reasons, entrepreneurs are not able to deal with social media marketing while this is crucial for their businesses. For example, it happens when they don’t have enough background knowledge of digital marketing. And there is nothing wrong with this. Fortunately, such a business model as dropshipping lets you run your online store without any ecommerce experiences.

In some cases, business owners just don’t have time for this.

So if want to run your business wisely and make the most of your social media accounts (on Instagram, Facebook, Pinterest, and Twitter) for your business, but you need to save your time and effort in order to focus on other dropshipping business aspects, you should definitely get the Social Rabbit Plugin from AliDropship!

automate smm

Social Rabbit from AliDropship is a plugin for WordPress that is designed to fully automate SMM and drive traffic to your website for the maximum benefit of your business.

So have you ever thought about how much time you need to spend on SMM for your business? In practice, to promote a business wisely, an ordinary entrepreneur or SMM specialist spends about 40 hours a week.

And now consider the fact that you can automate your social media marketing by means of the Social Rabbit Plugin that is going to promote your business on Instagram, Facebook, Twitter, and Pinterest like an experienced SMM manager.

Meanwhile, you will be able to devote the time you save on SMM to those aspects of your business that definitely require your direct involvement. Sounds like a perfect strategy, doesn’t it?

What’s so special about Social Rabbit?

Well, how exactly can you benefit from getting the Social Rabbit Plugin from AliDropship? It’s aimed at performing the following tasks:

  • Increase your sales and profits
  • Improve your website indexing
  • Promoting your business round the clock
  • Generating quality traffic
  • Replace a whole SMM team, etc.

Moreover, since recently, Social Rabbit from AliDropship is also available for Shopify!

So, do you want to make the most of your social media accounts? Are you eager to save your time and efforts while your business is promoted automatically? If so, go and get the Social Rabbit Plugin!

Wrapping up: best Instagram post ideas

Well, nowadays it’s not as easy to draw Instagram users’ attention since there is a huge amount of photos and even live videos published on Instagram every day.

You should remember that when making a post on Instagram, you have a great opportunity to win the followers’ trust. So in order to succeed in this, you have to post valuable and diverse content.

However, it can be challenging for you to make such posts on a regular basis.

That’s why we hope that you will benefit from the best Instagram post ideas AliDropship is happy to share with you. Meanwhile, here is a perfect decision for you to automate your SMM, boost sales and profit, improve the indexing of your website, etc. – it’s the Social Rabbit Plugin that is at your service!

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How To Implement Social Proof Onto Instagram

How do you boost your brand credibility on a fast-paced social media platform such as Instagram? It’s actually not that hard. In fact, it’s very similar to how you’d promote an ecommerce website. You just need social proof. That’s why, in this post, we’ll do a quick overview of what social proof is, why it’s important, and how you can integrate types of social proof into your Instagram account to boost follower count, engagement, and consumer trust.

What is social proof?

a picture presenting what is social proof

Social proof is also known as “informational social influence”. This is a term coined by psychology and marketing professor Robert Cialdini. It refers to the human behavior of following and looking to others in decision-making to see and model what is “correct behavior.”

Why is social proof important for Instagram?

a picture showing likes, comments, and shares on Instagram

The idea of social proof plays greatly into marketing. Especially on a very jam-packed platform such as Instagram. With more than 200 million business accounts reported in 2021 and a projected 71% of U.S. businesses using Instagram in 2020, it’s clear Instagram is the place to be for marketing and branding.

Like with online shopping, people look for similar signs of trust when browsing Instagram. Especially if it’s to discover new brands and products. What do other shoppers like? Are there suggestions, reviews, or testimonials? Does this brand have a following? Do other brands or notable publications recommend this company? Has the company won any awards? This is the reason why it’s crucial for a business to not just get your branding and product/service out there, but to also make page visitors obligated to buy from you.

Examples of social proof to add to your business Instagram account

a picture showing an example of social proof for your online store

There are many ways to show verification, popularity, and trust for your business. Here are some popular methods:

  • Wisdom of the Crowds

Majority rules, right? So wisdom of the Crowds is the principle of numbers. The more people that favor or like or recommend (or review) something, the more appealing it is.

  • Users & Customers

The the biggest influencers in consumerism? This is the word of an existing user or customer that is vital to encouraging a total stranger to pay your business a visit (and possibly make a purchase).

  • Celebrity

They’re often sought after for endorsements for a reason. The stamp of approval or recommendation of a product from a celebrity can greatly boost your brand visibility. The trick? Products or services endorsed by a celebrity tend to absorb that celebrity’s “wow” factor.

  • Experts

And of course, sometimes, you just gotta leave things to the experts. Selling a face serum? Get a dermatologist or esthetician to speak about your product. Pushing a tool kit for cars? Try getting a car mechanic to recommend your item. Figures of authority can hold power and emit a “wow” factor of their own if they recommend something.

  • People Similar to You

Like with Users & Customers, hearing a recommendation from people like you helps boost your likeliness of trying or buying something. Because the chances are, if someone with similar tastes and needs as you like something, you will too.

  • Circle of Friends

Trusting your friends is always a good thing. If you see one of them using some service or a recently purchased product, you’ll likely give it a try. The point is that the suggestion is coming from someone you trust and are close to. This aspect of social proof can also apply to your family.

How to integrate social proof onto Instagram

Verification Badge

a picture showing a verification bage of Nike's account on Instagram

Let visitors know it’s the real you. Go into your Instagram profile settings to request a verification badge. By gaining that blue check next to your profile name, visitors will be assured they are visiting and interacting with the real profile of a brand (and not a knock-off).

Instagram Followers

a picture showing how to implement social proof onto Instagram

Follow the Wisdom of the Crowds! Your follower count lets profile visitors know that hey, you’re actually quite popular and probably worth following. Consider these tips to learn how to attract today’s young Instagram audience.


a picture showing an example of social proof on Instagram

When it’s time to up the ante, reaching out to influencers is a solid method for building social proof for Instagram. Whether industry experts or some real big-name celebrities, you can utilize the Expert and Celebrity methods of social proof to add credibility and endorsement to your page.

Whether through page takeovers or sponsored posts, featuring an authoritative figure or industry insider can boost views and engagement (and of course, brand trust) for you.

Repost Mentions & Give Instagram Shout-Outs

a picture showing what is social proof on Instagram

Has another brand mentioned you in a post? Has a customer posted about your product in an Instagram Story? Utilize this user-generated content by reposting to share their feedback. Hey, it’s free pre-made content! So learn how to repost with some easy (and free) apps. To give a shout-out, simply tag a person’s Instagram handle to give them a mention in your post.

Your Brand Instagram Bio

a picture showing an example of well-made Instagram bio

A place to tell visitors a bit about yourself, the brand bio of an Instagram profile is valuable real estate. Whether you have a brand slogan or short statement about your brand, this is the place to describe yourself. You also want to ensure that you put your website URL here for visitors to follow. Or, you can utilize a link service that will allow you to create multiple CTAs for all your posts. Some popular services include, Shorby, and Linktree.

You’ve probably realized that you’ve already done a lot of these social proof tactics as you set up and opened your social media accounts. And that’s really good. It’s also likely that some of these suggestions are already part of your social media strategy. So it’s just about the continuous implementation of various tactics (ex. Brand mentions, awards, shout-outs, reposts) as part of your strategy. Once you have many of these in full gear, your Instagram account will be booming.

Actually, there are a lot more ways to integrate social proof onto your Instagram accounts. So if you want to make the most of it, try to do the following steps as well:

  • Start a conversation with your customers
  • Set up a custom referral program
  • Organize a giveaway
  • Create unique influencer campaigns

SUMMARY: Social proof is vital to digital success. It helps customers decide what to believe, follow, and eventually purchase. Thankfully, there are easy ways to add social proof to the Instagram account of your own business (and you’re probably doing a lot of this or working towards it already) to make Intenet users obligated to buy from you.

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200+ Instagram Hashtags For Likes And Followers: List Of Business Hashtags

In this article, we’ll cover what hashtags are, how to incorporate and find targeted ones for your Instagram posts, and what kind of tools and analytic tools you can utilize to maximize your reach.

#Instagood. #TBT. #PhotoOfTheDay. If you’re on Instagram, you’ve surely seen one of these popular hashtags at some point while scrolling through your feed. They’re actually some of the most popular.

So hashtags are fun and quirky. Yet, they also hold great business impact because of how they allow users to discover content. Everyday, 200 million users visit a business profile. It means hashtags are definitely essential in social media content creation to connect your brand to the right audience.

What are Instagram hashtags?

Simply put, hashtags on Instagram are like labels for users whose intent is to search and discover brands and content on Instagram.

With the right phrases and terms, Instagram hashtags help filter your content to your target audience and niche.

Above all, hashtags are also a way to brand your content.

How Instagram hashtags work

a picture showing trending Instagram hashtags for dog lovers

Hashtags are magic. Simply add the # sign to any word or phrase and voila — it becomes a clickable link. Once your hashtag is active, it automatically joins a community of Instagram content with the same hashtag (or it could be the only post with the hashtag, depending on how unique it is). So when users click on your hashtag, they are taken to this community of posts using the same tag, providing them a more targeted browsing experience.

Why you should add Instagram hashtags

Adding hashtags is crucial. To clarify, it’s due to the reason they allow you to target your audience and niche. For example, if you have a business selling dog toys, you can try using the hashtag #dogstagram or #dogloversclub to reach users who post about dogs and interact with posts about dogs. So using trending hashtags, especially targeted ones, opens the door for the right audience to follow your Instagram account and engage with your content.

How to gain likes and followers with Instagram hashtags

Need more likes or followers? In this case, you can also utilize hashtags that cue other accounts to interact with you. In practice, trending hashtags such as #followme or #followforfollow are some popular choices for accounts looking to increase followers and engagement or exchange likes and follows. So you can try adding these to boost your engagement.

How many hashtags should I be using?

Instagram limits a post to 30 hashtags. However, that doesn’t mean, however, that you should add 30 hashtags to your post. In fact, there is no actual answer as to how many hashtags you should use. Generally, your analytics will show you which posts perform best, and you can see which hashtags work best for your brand. From there, you can trial and error with how many hashtags for Instagram (and which high-performing ones) you use.

Yet, remember, with hashtags:

  • More is not more (too many clutter your post and can read like spam)
  • Focus on brand-specific hashtags that will help target your content

Where to add Instagram hashtags (post or first comment)

So you know what hashtags are and what their social media marketing value is. Now, you may be asking where you should put them —  in your caption or as a post comment? Like with the number of hashtags to use, there isn’t an exact “correct” method. However, for post readability, here are some suggestions.

If you have less than a handful of hashtags (five or less), keep them alongside the post caption.

a picture showing the power of popular Instagram hashtags

However, if you have a larger amount, it’s helpful to separate your hashtags from your caption:

a picture showing how a good social media post look

  • Insert a line break (this is done by utilizing the underscore symbol)
  • Use periods
  • Use bullet points
  • Post the hashtags as a first post comment

In a nutshell, the key to hashtag placement is to have them read cleanly with no clutter. In this case, viewers can focus on your post’s caption.

Adding hashtags to Instagram Stories

a picture showing how to add hashtags to your Instagram stories

Like with your regular Instagram posts, hashtags also apply similarly to Instagram Stories. So on Instagram Stories, you can stylize your hashtags in a wider range of ways, colors, and fonts for added uniqueness. Therefore, when you type in a hashtag, Instagram will also auto-populate related hashtag ideas for your tagging convenience.

a picture what's a search by hashtags on Instagram

When users search for a specific hashtag in Search, popular Instagram Stories tagged with the hashtag may populate in the Stories icon.

Most popular hashtags on Instagram: Instagram hashtag research

Before exploring other brands, it’s a good idea to start by thinking of specific hashtags that are applicable to your brand as a whole and your posts. Once you have a list of hashtags, you can start researching for more trending ideas:

  • Explore/Search on Instagram

By default, Instagram’s Explore page curates content from other Instagram users based on your activity and shows you related content you might be interested in. Assuming you have an Instagram account for your brand and view competitors and influencers in your industry, your Explore page should be a goldmine of trending posts. So look at what hashtags these popular posts are using to find the best hashtags for your large or small business.

Above all, you can also use Search to test the popularity of your list of hashtags or those that you have scoured from the Explore page.

  • Competitors

As you explore what is popular, you should take a look at what competitors are doing with their posts. So what hashtags are they using? Do they use a brand-unique hashtag or a campaign-specific hashtag? Therefore, this can give you ideas on what you should be focusing on to garner visits.

  • Influencers

When it comes to trends, influencers are the go-to source for what’s most up to the minute. Projected to be a $2.3 billion industry by 2020, Instagram influencers are an invaluable source for trending hashtags. After all, it is their job to post content that will be highly visible and sell.

Instagram hashtag generators

a picture showing an example of hashtag generators

Out of ideas for what to hashtag your Instagram posts with? In this case, let a smart machine do the work. There are tons of highly-rated names out there such as:

These generators all work to gather top hashtags and specific hashtags related to your search query. Best of all? They’re free!

25 best universal Instagram hashtags for online business

a picture showing how to deal with hashtagging

#Shoponline is probably a good start. Hey, it’s what you’re doing, after all. So as noted in our above steps, you can explore Instagram to see what is related to online retail.

  • #OnlineShopping
  • #onlineshoppingaddict
  • #onlineshoppingwebsite
  • #onlineshoppingmall
  • #onlineshoppingfun
  • #OnlineShoppings
  • #onlineshoppingstore
  • #onlineshoppingbag
  • #shoppingonline
  • #instashop
  • #igshop
  • #onlinestore
  • #onlineboutique
  • #shopping
  • #shoppingonline
  • #shoppingday
  • #shoppingtime
  • #shoppingaddict
  • #shoppingqueen
  • #shoppingtherapy
  • #shoppinglover
  • #shoppinginsta
  • #shoppinglist
  • #shoppingaddiction
  • #shoppingguide

Instagram by default will even show you related hashtags to elevate your efforts. For example, we see “#shoppingonline” and “#onlinestore” as related (and relevant) terms.

185 niche business hashtags to gain followers

First, if you sell to a certain niche, look into what is trending for that niche. So here are some great niche hashtags that we found.

30 brilliant hashtags for jewelry niches

  • #jewelry
  • #jewels
  • #jewel
  • #gems
  • #gem
  • #gemstone
  • #bling
  • #stones
  • #accessories
  • #crystals
  • #fashionista
  • #accessory
  • #instajewelry
  • #jewelrygram
  • #fashionjewelry
  • #bracelets
  • #bracelet
  • #braceletstacks
  • #braceletsoftheday
  • #jewelry
  • #earrings
  • #earring
  • #earringsoftheday
  • #earringaddict
  • #earringstagram
  • #piercing
  • #piercings
  • #pierced
  • #earringfashion
  • #earringlove

30 adorable hashtags for baby products’ stores

  • #babystyle
  • #babys
  • #babyshop
  • #BabyPhotography
  • #babyclothes
  • #babylights
  • #babyfever
  • #babyroom
  • #babygift
  • #babystuff
  • #babycute
  • #babyphoto
  • #babywearing
  • #babyshoes
  • #babylife
  • #instababy
  • #newborn
  • #babylove
  • #babyfashion
  • #momlife
  • #momblogger
  • #momboss
  • #momsofinstagram
  • #momswithcameras
  • #mommytobe
  • #momofboys
  • #momoftwo
  • #momof3
  • #momanddaughter
  • #momandson

30 awesome hashtags for sports niches

  • #fitness
  • #instafit
  • #instafitness
  • #fitnessgear
  • #fitnessaddict
  • #trainhard
  • #workout
  • #bodybuilding
  • #cardio
  • #gym
  • #training
  • #gymlife
  • #eatclean
  • #strength
  • #instahealth
  • #healthychoices
  • #muscle
  • #determination
  • #lifestyle
  • #cardio
  • #getfit
  • #cleaneating
  • #eatclean
  • #exercise
  • #gametime
  • #sports
  • #fitnessmotivation
  • #fitnessaddic
  • #fitnessfreak
  • #fitnessbody

35 killer hashtags for footwear stores

  • #shoes
  • #highheels
  • #heels
  • #platform
  • #instaheels
  • #fashionshoes
  • #shoelover
  • #instashoes
  • #highheelshoes
  • #heelsaddict
  • #loveheels
  • #iloveheels
  • #shoestagram
  • #sneakers
  • #sneakersaddict
  • #sneakershouts
  • #sneakersoriginal
  • #sneakers4sale
  • #sneakersoftheday
  • #sneakerspics
  • #sneakerslover
  • #sneakersale
  • #Sneakersnstuff
  • #sneakershoes
  • #sneakershop
  • #bootseason
  • #bootslover
  • #bootshoes
  • #bootswiththefur
  • #bootsoverknees
  • #bootsocks
  • #bootsfordays
  • #loafershoes
  • #loaferstyle
  • #loafersforlovers

30 timeless hashtags for stores selling watches

  • #watches
  • #instawatch
  • #watchesofinstagram
  • #watchaddict
  • #watchnerd
  • #watchgeek
  • #watchesonsale
  • #watchmania
  • #luxurywatch
  • #watchcollector
  • #luxurywatches
  • #watchesofinstagram
  • #watchessentials
  • #watchesoftheday
  • #watchesforsale
  • #watchesformen
  • #watchesdaily
  • #watchesforhim
  • #watchesforher
  • #watcheslover
  • #watchesoninstagram
  • #watchesofinsta
  • #watchesforwomen
  • #watchestyle
  • #watchesstyle
  • #watchesaddict
  • #watchesworld
  • #watchesandbracelets
  • #watcheslovers
  • #watcheskeepstime

30 top hashtags for travel niches

  • #travel
  • #vacation
  • #visiting
  • #instatravel
  • #trip
  • #holiday
  • #travelling
  • #instapassport
  • #instatraveling
  • #mytravelgram
  • #travelgram
  • #travelingram
  • #igtravel
  • #travelblogger
  • #traveldiaries
  • #TravelAwesome
  • #traveladdict
  • #traveldeeper
  • #travelmore
  • #travellingthroughtheworld

How to hashtag by the audience (brand, location, niche)

The traditional idea of a hashtag goes beyond a phrase with a # sign. Therefore, the ever-evolvement of Instagram ensures all types of tags on a post help boost visibility — these include:

  • Geographical location tags
  • People/brand tags

For location tags, you have to tag an actual location. Meantime, for people/brand tags, you must add an @ in front of the account handle. When people/account tags are clicked, they go straight to the tagged profile. Like with the dog business example earlier, it’s great if, for instance, you tag users who are posting about your products to build a relationship. Therefore, if your brand is at an event or convention, tagging the geographical location of the event can help get more eyes on your profile.

For niche tags, you have to manually create to tag your posts. Using the dog business example again, using niche-specific hashtags such as #dogstagram or #dogloversclub helps get your content in front of users who are part of your target audience. So niche tags can come out of research or by using a hashtag generator.

a picture showing how to put a hashtag on instagram

Instagram Stories also utilizes the same location and people/brand tags (called “Mention” in Stories) as regular posts. You can also add any niche tags you have using the “#Hashtag” function.

These steps help make your Instagram posts and Stories more visually interesting and optimized for search to your targeted audience.

Instagram hashtag analytics

Well, once you’re up and running with strategic hashtagging for your content, be sure to check your post analytics with the built-in Instagram Insights tool to measure your performance.

a picture showing Instagram analytics

So these metrics show you where your audience is interacting with you, where they’re from, and what time of day they are viewing your posts.

However, if you want deeper inside stats such as all-time profile data and customized reports, consider some third-party sources such as:

In fact, most of these apps have free trials. So you can test run and see which platform works best for your profile and its needs.

How to hide hashtags on Instagram

Sometimes even the most trending Instagram hashtags look too intrusive. In this case, it’s a great idea to hide them.

Actually, there’re several ways to hide hashtags on Instagram. One of the most common and appropriate ways to hide hashtags is using dots. Here is how to do this easily, in two shakes.

  • Write a post caption
  • At the end of the last sentence, hit return. Make sure there’re no extra spaces
  • Put a dot on the new line, then hit return again.
  • Keep doing that until your Instagram hashtags stop standing out.

Another great idea to hide your Instagram hashtags is to put them in the first comment under the post itself. Don’t forget to save your best hashtags list. Otherwise, you’ll have to type it each time you’re going to make a post.

In conclusion, Instagram hashtags are easy (and fun) to implement into your content. With the right research and tools, you’ll be on your way to posting content that is targeted to your store audience and niche.

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Instagram 101: Detailed Tutorial For Your Business

Running an online business? Just starting your own brand? Then you need to be on social media – and you absolutely need an Instagram account at the very least. Today, we’re going to take a deep dive into the world of Instagram for business accounts. We’ll see how to leverage your profile to attract followers, convert visitors to buyers, and how to use Instagram effectively to brand yourself. Welcome to our Instagram 101 Tutorial for 2021!

What is Instagram

If you’re reading this blog post right now, you most likely know what Instagram is (you’re on a laptop or smartphone, after all). Instagram is the leading social media app owned by Facebook, reported to have over 1 billion active users monthly with 120 million users in the United States alone (making it the leading platform for photo sharing in the country).

The appeal of Instagram is the ability to share content through dynamic photo and video functions. This, in turn, allows a person (or brand) to connect deeply with followers, loved ones, and family.

Moreover, today one can successfully use Instagram for small business promotion.

Why use Instagram for business

As you may have guessed from above, Instagram is a great tool to market your business. In fact, Retail Touchpoints says that 72% of users report making purchase decisions based on something they saw on Instagram. Promoting business on Instagram also allows you to build a community based on your brand’s beliefs, products, and niche – it’s a branding goldmine.

Furthermore, having a specific-business account on Instagram will allow you to more effectively reach consumers. There are multiple features available such as ads, post insights, and specific call-to-action buttons.

Are there any downsides to using Instagram for a business though? The biggest one may be if your business’ target demographic is older, as most people on Instagram are younger teen – young adult users. Also, utilizing paid ads can get pretty expensive. And really, sometimes – some users are on Instagram for memes or funny content – not necessarily to shop or discover brands.

Nevertheless, the platform can serve as a great marketing tool, so here’s our guide on how to use Instagram to get sales. Let’s start with how to create an Instagram business profile.

How to create an Instagram business account


Setting up an official business account for Instagram is easy (and free). You’ll need a Facebook account set up to start though (but it’s easy). Facebook Business offers easy step-by-step tutorials on how to get set up.


During your profile creation, be sure to select the appropriate category for your account. Think about what industry or category your business lies in. If you don’t see a category that fits, custom search categories to find more specific listings. And remember: you can change your category listing at any time (you know, in case your business grows to include more things).

AliDropship's Instagram business profile

The brand profile for AliDropship’s Instagram account.

Once you are set up, make sure you have aspects of your account profile filled out. Pay attention to the avatar, a website URL, and website bio. Your bio is important because there’s limited space to describe your brand, its story, and its beliefs. We share examples of great, catchy brand bios here to help you get started.

How to get Instagram followers for business

BMW's Instagram feed easily attracting followers

BMW has a curated feed that can attract viewer attention quickly.

Content, content, content (and hashtags). Instagram is all about photos and videos that captivate people and lure them in. That’s how Instagram can help your business. Brands have to utilize their accounts to sell the benefits of their products while establishing a connection with followers and customers alike.

Gaining followers is usually easy to do for free (take some tips from us) – but you have to do some work upfront, such as niche and competitor research to see how and where your brand and its products fit into the spectrum of things. Are you high-end or more affordable? Are you more rooted in science or rely on artistic vision and free expression? These are some questions to get you started so you can position your brand effectively.

As you establish your brand, you can move on and focus on bigger efforts such as inspiring mass followings on your profile while avoiding fake followers or bot accounts. And along the way, you may notice a drop in followers, which is actually normal, but can be explained with some reasons.

Building a following isn’t easy work. We actually gained 70,000 in one year through a dynamic, automated approach (and it’s possible with the super-cool Social Rabbit plugin).

Now let’s talk about how t promote your business on Instagram.

What to post on Instagram for business

Wednesdays at 11 a.m. and Fridays from 10 a.m.–11 a.m. are best for engagement.

Dove Chocolate posting quotes on their Instagram account

Dove Chocolate posts friendly quotes on its account.

When speaking of followers and accumulating or losing them, it’s natural to progress into what conspires all this to happen: what you post on your account.

From memes to inspirational quotes and professional studio shots of products, there’s a lot you can do to elevate your website and its branding. Take a page from our experts’ books and consider these start-up ideas for your Instagram business account.

Like with other social media platforms, Instagram also has some easy best practices in terms of how often (and when) business pages should post content. Generally, Sprout Social has found that Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. are best for engagement, with Wednesday being the best day of the week to post. And on average, one post a day is max.

Of course, there isn’t a universal recipe for how many times a week you should post. As you can guess, it varies too much by audience and niche. Still, we think at least 3 times a week is ideal (Monday, Wednesday, and Friday) to capture all facets of the work week.

Want an easy way to keep track of your social media calendar? Use this free template here (courtesy of the wonderful Hootsuite) to help you organize your brand’s content and ideas.

How to increase engagement of an Instagram business page

Example of researching keywords for “coffee” on Instagram

Example of researching keywords for “coffee” on Instagram.

Once you know how to attract followers and post on an organized schedule, it’s also smart to keep in mind how you can keep engagement (clicks, comments, likes, shares) of your Instagram page for business.

When establishing your content calendar and brand strategy, one major piece of prework a brand should do is conduct hashtag research. Hashtags are the keywords of Instagram, as they act as tags for any user to search for to explore content. Look into competitor hashtags, trending hashtags, and what unique hashtags you can utilize for your brand or any campaigns you have. Dive more into the fun world of hashtags here.

One beginner’s strategy we recommend (but it takes time) is the grassroots marketing strategy (you’ve probably seen this if you’re on Instagram yourself) – posting comments on posts of trending accounts or those similar to yours in interest. This gets your name – and humor, should you choose to utilize it for your brand voice – out there to followers of bigger accounts.

Remember: a well-executed grassroots strategy can bring an Instagram business account such as your own new followers, comments, and greater interaction with your brand. As people engage with your business, don’t forget to also be engaging as a brand and to respond to comments or likes on your posts.

A final approach to raising your brand awareness is to get your brand involved in engagement groups (some are free, some are paid), which are small communities of niche-like accounts that co-engage with one another’s accounts to boost engagement rates. In these groups or pods, there generally are rules in regards to link sharing and what type of engagement you need to engage in (ex. “Like” posts only, comment on posts only, repost posts only).

Instagram for business advertising

Before spending money on ads, you’ll want to make sure you have great content and offers to entice viewers.

Example of an Instagram post offering valuable content

Fast food chain Wendy’s runs a paid video ad.

Influencer Hungry Hipsters gives a shoutout to Mercedes-Benz

Influencer Hungry Hipsters gives a shoutout to Mercedes-Benz.

If you’re building an Instagram account for an ecommerce business, at some point you’ll want to think about expanding into paid advertising to broaden your reach.

But before spending money on ads, you’ll want to make sure you have great content and offers to entice viewers. An engaging profile ensures visitors who click on your ads will want to further interact with your profile.

One approach you can take to advertise your business is to utilize paid shoutouts. By featuring a product or business in exchange for a flat rate, shoutouts are a great way to gain exposure within your niche or target audience with another brand. Learn step-by-step how to use paid shoutouts with our walkthrough video.

Another approach is to reach out to influencers to collaborate on something, whether it’s a feature on Instagram Stories or a sponsored post. Influencers can be expensive, however (especially if they are big names).

A final method (and the most traditional one) for business advertising on Instagram is to roll out paid ads. These are the sponsored posts you may see on your Instagram feed. You can create attractive ads and set them up through Facebook Business Manager.

And if you want to get even more interactive, you can engage in Instagram Shopping through shopping ads, where users can click on links directly on your post image. Unlike paid ads, these ads do not cost you anything. They may take more setup work on the backend of Facebook Business Manager, but can make your posts even more attractive.

Building your brand on Instagram

How to build a brand on Instagram: Start with setting up your account

It is recommended to use one and the same email address for all your social media accounts including Instagram. Start building your brand by properly customizing your avatar, profile bio and Story Highlights.


First of all, you need a professional, trustworthy-looking avatar. Companies usually use their logos here: see how Mercedes-Benz does it.

Mercedes-Benz using their logo as an Instagram avatar

Profile bio

This is an extremely important section of your account as here you place the information about your brand, your motto and a link to your website. A good Instagram bio should explain to users who you are and what you do.

Example of a good Instagram bio

Instagram Story Highlights

If you use various campaigns, launches and collaborations, it’s also a good idea to list display Stories like albums right below your bio. This way users can see what you do and view each of them.

Screenshot of Instagram Story Highlights

Identify your audience

With an Instagram account, you want to promote your business to potential customers. To do that, you need to understand who your potential buyers are. In other words, one requires thorough target audience analysis.

How to build a brand on Instagram: Your social media strategy

After creating and customizing your Instagram account, it is time to develop an effective social media strategy. Any social media activity is based on posts, which is why it’s important to have a well-organized content calendar. There are also other vital elements to use in your strategy.


Most brands communicate with potential clients via a conversational tone to engage them more naturally. Here’s how Neutrogena uses an engaging intro and question to get users to respond.

Neutrogena using an engaging intro in an Instagram post

It’s also important to take into account what you want users to do. Different posts can have different objectives, and this is where links, certain hashtags, calls to action and tagging profiles come into play. In most cases you want users to either visit your website or engage with your posts.

Here’s how BMW uses a unique hashtag for a New York Fashion Week sponsorship and tags an influencer to highlight a collaboration.

BMW using a unique hashtag for their Instagram post

Hashtags and tagging

As you can see, hashtags are used as keywords to find posts on social media. With proper tools, you can find the right hashtags suiting your business niche. Hashtags can also create a sense of community, while unique hashtags can help when running a branding campaign or product launch.

Liking, sharing, commenting

Businesses on Instagram should not only talk but listen as well. Instead of just posting about yourself, like, comment, and share other posts published by businesses and your followers.

Interaction is the key to showing you are a real brand that is knowledgeable in its niche and community. A lot of traffic can come from people who clicked on your comment or like/share that you did.

Using Instagram Stories & IGTV

You can also use Stories as a part of your strategy to build a brand on Instagram. They are live videos or images that show up on your profile avatar. Instagram Stories last for 24 hours before they get archived in your profile settings, where you can organize them into Instagram Story Highlights.

If you need to use longer videos (up to one hour long) but don’t have a YouTube channel, use IGTV. Once you upload any IGTV content, you will have a tab automatically appear on your Instagram page between your tabs for Posts and Tagged. Unlike Stories, these videos won’t disappear. But keep in mind that you can upload only vertical videos for IGTV.

Screenshot of IGTV videos

Tools for Instagram

To create successful content and find deep analytics that’ll help shape and craft your following to precision, it helps to utilize third-party tools and apps. Elevate your Instagram Stories or feed pictures with great photo-editing apps, or get a free inside look to trending hashtags that build traffic on online databases. Take time to create videos and images that speak to your target audience and entice them. And of course, don’t forget to use analytics to see what is working and what isn’t.

Editing apps for Instagram Stories


Editing apps for Instagram Stories: VSCO

VSCO is one of the most popular video editing apps for Instagram Stories. It has multiple color effects, can create GIFs and even features a built-in community, though it requires subscription.

#2 InShot

Editing apps for Instagram Stories: InShot

Another video editing app, InShot has a variety of functions such as video trimming, video merging, speeding up, bordering blurring for Instagram Stories, and more. You can also apply video filters and voice covers and import mp3 tracks.

#3 StoryArt

Editing apps for Instagram Stories: StoryArt

StoryArt was designed for creating beautiful Instagram Stories with various text fonts, a selection of themes, filters, and other cool design effects.

#4 Canva

Editing apps for Instagram Stories: Canva

One of the most popular image editing tools, Canva features 60,000 free templates and more than 700 font options. It can also be used for editing videos.

#5 InstaSize Photo Editor & Grid

Editing apps for Instagram Stories: InstaSize Photo Editor & Grid

InstaSize allows you to create your own background for images and videos and features 80+ filters for customization.

Here you can learn about other apps for Instagram Stories.

Tools for content creation and management

#1 Compfight

Tools for creating and managing content on Instagram: Compfight

It’s a free tool to help you find images (both stock and licensed pictures) for creating fresh visual content. The service is fast and provides good-quality images.

#2 Sked Social (formerly ScheduGram)

Tools for creating and managing content on Instagram: Sked Social

This tool can autopost content on Instagram, Facebook and Twitter, which is extremely useful when you use multiple channels. It also integrates with Canva so you can edit images before posting.

#3 Repost

Tools for creating and managing content on Instagram: Repost

This mobile app allows you to share content and credit to the original Instagram posts by simply copying and pasting their URLs. The author’s name will automatically appear on your new posts.

#4 Shortstack

Tools for creating and managing content on Instagram: Shortstack

It’s a tool that lets you create and run contests on different social media including Instagram. It features 90+ templates and 30 themes and allows you to use custom URLs.

#5 Gramto

Tools for creating and managing content on Instagram: Gramto

Gramto can automatically follow and unfollow multiple users by following the criteria you set for it. It can also automatically post, comment, send direct messages, etc.

Tools for Instagram analytics

#1 Iconosquare

Tools for Instagram analytics: Iconosquare

It’s a popular tool for managing your social media accounts and gathering data. It can track engagement insights, reach, impressions, mentions, audience demographics, etc. It also tracks what users say about an industry or your brand.

Iconosquare can be used for both Instagram and Facebook.

#2 Squarelovin’ Instagram Insights

Tools for Instagram analytics: Squarelovin’ Instagram Insights

Gathers relevant data over time periods – year, month, week. It tracks likes, followers, post performance and interactions with audiences. The tool can also identify the best time to engage followers.

#3 Crowdfire

Tools for Instagram analytics: Crowdfire

Crowdfire can visualize gathered data into user-friendly charts and diagrams. Another useful function is its ability to find content relevant to your topic. In addition, it lets you publish posts from your blog, website, online store or YouTube channel.

#4 Socialbakers’ Instagram Performance Quadrant Report

Tools for Instagram analytics: Socialbakers’ Instagram Performance Quadrant Report

Allows you to compare your account with up to 5 competitors over the last 90 days. Although it’s pretty expensive, one can find its free tools very useful.

#5 Instagram Insights

Tools for Instagram analytics: Instagram Insights

If you don’t want to use paid tools, there’s always Instagram’s built-in analytics. It tracks your most popular posts, impressions and reach, as well as the best time to post.

Tips on taking high-quality pictures

As you know, one of the benefits of starting a dropshipping business is that you don’t have to keep your inventory in a warehouse. In fact, you only buy products after a customer places an order with your store.

Therefore, when you create Instagram ads, you have to use the photos and videos provided by your supplier. On the one hand, such materials are usually good enough for this purpose. On the other hand, being able to take unique high-quality pictures of products will definitely not hurt your business.

Besides, depending on what dropshipping niche you have chosen, you may want to take pictures that are not related to your products directly (for the purpose of content marketing in general).

So, whether you’re going to order product samples or want to create business-related content on Instagram, it’s still important to know how to make high-quality photos. Don’t worry, you won’t need a professional camera for that. Your smartphone should be enough to impress most Instagram users. You just need to know a few basic principles.

  • Use natural light instead of flash

Whenever possible, choose natural light over your phone’s flash. Photos made in natural light are much brighter and richer compared to what you can take with artificial light. Even if you take pictures indoors, place the object near the window.

  • Pick time carefully

Since you want to use natural light, it’s very important to take photos at the right time of the day. Stick to these two tips.

If it’s a sunny day, try taking pictures during the so-called golden hours – the last hour before sunset and the first hour after sunrise. During this time, the sun is low on the horizon, which makes photos much more beautiful.

If it’s a cloudy day, it’s Ok to shoot at midday. While direct sunlight can be a problem, the shade from the clouds will make photos much softer.

  • Adjust your exposure

Exposure is how much light will reach the sensors of your smartphone camera. By adjusting exposure, you can make the picture brighter or darker. And here’s an important rule to remember: you can make underexposed photos brighter (with photo editors), but you can’t make overexposed photos darker.

So, before taking a picture, make sure it’s not overexposed. A good way to adjust the exposure properly is to tap your finger on the brightest part of the frame and adjust this parameter by sliding.

  • Use the rule of thirds

Now, let’s talk about composition, i.e. the art of arranging objects in a photo.

Here you can follow the well-known (and quite simple) rule of thirds. To arrange objects in the frame, divide it into a 3×3 grid. In fact, your smartphone should feature this function. It divides the frame into 9 squares that make it easier to align objects.

A photo of a bird taken according to the rule of thrids

Photo was taken from

You don’t have to always place the object of interest in the center. Placing it at the intersections or along the lines will make your photos more professional.

  • Experiment with the viewpoint

People tend to naturally hold the camera at their eye level while standing straight. While this is appropriate in many cases, changing the viewpoint or shooting angle can make photos much more emotional and aesthetically attractive.

You can achieve it by rotating your phone, shooting from above or below the object, or by standing close to a wall, etc.

  • Experiment with space and depth

As a rule, you don’t want to leave empty spaces on your photos and, therefore, try to zoom in on the object. However, if there are interesting details around the object, you may want to capture them as well.

It’s also a good idea to shoot different objects as layers. In this case, you’ll have an object in the foreground and a pattern or another object in the background. So, each layer contains something to look at.

SUMMARY: Utilizing Instagram for business is fun (and necessary in today’s social age). Still, it does require a good amount of research and continuous content creation and engagement tactics to reach high follower counts and exposure. From paid ads to shoutouts to maintaining a social media calendar, there’s a reason why social media is a serious part of marketing for your online business.

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How We Increase Instagram Posts Engagement With These 6 Tips


What are the most engaging and purchase-stimulating Instagram posts for business owners? How to increase Instagram posts engagement? Thanks to our first-hand experience of promoting our stores on social media, we have a couple of Instagram marketing tips for business to share with you!

Instagram has millions of active users – and, in comparison to other social media networks, it also has a more engaged audience facing a less intense market competition. It means that businesses have an opportunity to promote their products to a very interested audience and make these ads highly targeted without spending a lot of money on paid advertising like Facebook Ads or Google Shopping. So, it’s a good idea to use Instagram for business to boost sales. Whether you want to improve your current Instagram marketing efforts or make your first steps in this social media network, you’ll greatly benefit from our tips on creating effective Instagram posts for business.

Tip 1. Create a content plan for the upcoming Instagram posts

First of all, create a content plan for your Instagram account. You can do it with any software: Microsoft Excel/Word, Google Sheets/Docs, Notebook – it doesn’t matter! Just choose the tool that you find most convenient.

The content plan should contain a list of topics for every day of Instagram posting. It will help you to save time in the future and plan posts in advance. You can create a weekly or monthly content plan – it’s up to you!content plan for Instagram posts

Also, it’s important to think about your Instagram posts quantity. If you’ve just created your store and have a few followers, don’t worry – make 6-7 posts in a day to attract more people. When your Instagram account gains popularity, make just 2-3 posts in a day.

Tip 2. Analyze your Instagram audience engagement

One of the most important things in using Instagram for business is understanding your target audience. You should research it to make the Instagram content you create as effective as possible.

For example, it is crucial to let followers see your content at the right time. Usually, Instagram posts have higher engagements at lunchtime when people have a minute to check their feed. But it’s not enough for your business Instagram account. Your goal is to have more followers who will love your content and thank you for it with their orders. 🙂

So, it is a good idea to compare your potential audience’s timezone with yours and analyze the most popular time for posting. For example, you can check it at or at other websites.

Graphic showing how the engagement level of content depends on the day and time of publishing

Tip 3. Pick the best time of publishing these Instagram posts for business recognition and wider coverage

After your research, you can see that your working time differs from the audience’s most effective Instagram posting time. It’s not a problem! There are a lot of planners you can use to create scheduled posts:,,, etc.

If the time is similar to yours or doesn’t differ greatly, it’s great news: you can create posts by yourself using any device!

Instagram posts for business: posting time

Tip 4. Create your own design of Instagram business posts

To create the right impression, you need to think about the visual side of your Instagram account really carefully.

  • Instagram Feed

Choose one or two main colors of your store. To make your Instagram account more attractive, try picking the colors from the same color scheme. Then, choose an editor where you can create posts. For example, Photoshop, Figma or Befunky. It may be an online or an offline service – just take the simplest one for you.

Start creating templates that will help you save a lot of time in the future. Make them in one style but don’t forget about variety!

Below, we will show you a range of post templates that are made in the same style and are variable enough to keep your subscribers’ attention focused on your feed.

design of Instagram business posts

For example, this is a template of an Instagram post that is based on infographics. There is a space for text and ample space for an illustration.

Let’s take a look at two more examples!

A simple Instagram post with a text and illustration

An Imstagram post template for publishing quotes

These templates are specifically made for posts that include quotes. As you can see, visually, they are made in a similar style, which is great if you want to give your Instagram account a memorable and unique appearance.

What else can you use?

An Instagram post template for demonstrating products

An Instagram post demonstrating a necklace for women

These two templates are designed to showcase your products and, if necessary, add a bit of text to the images. It’s a great idea for occasions like a seasonal sale or a new product arrival as it lets the viewer grab all the details without even looking at the post description.

And here are more templates to learn from!

Instagram posts for business: a post with a quote

An Instagram post demonstrating a quote and a pair of earrings

These two are great if you want to benefit from user-generated content and post your buyers’ reviews in your feed. Here, you can either focus on the text or combine it with the purchased product images if you want to.

Of course, these are just samples. It doesn’t mean that you must only use these particular images for your Instagram feed. However, they demonstrate how flexible and inventive you can be when it comes to designing your posts – and to using various content types to spice up your feed.

  • Instagram Stories

Don’t forget about templates for stories! Stories are one of the most effective instruments of your business Instagram page! With their help, you can communicate with your followers and notify them about new product collections, sales, giveaways or other important deals.

So, below, we will show three samples of an Instagram story as well.

An example of Instagram Story

An Instagram Story post template

A template for an Instagram Story post

As you can see, they are also made in the same style in terms of colors and geometric elements – and they are really similar to the regular feed templates we’ve previously shown. Surely, they contribute to your brand a lot if they support the visual side of your business this way!

Tip 5. Make the right caption & hashtags

The visual part of your Instagram post is what’s getting noticed immediately – but the text part gets some attention, too! That’s why you need to treat it carefully as well.

  • Work on captions

The caption of your Instagram post is the place where you can give a voice to the visual content. Your captions should be simple and short. Also, don’t forget to include a call-to-action: it’s the best way to engage Instagram users and increase the share potential of your Instagram post.

Here are a couple of samples:

Instagram post captions

The importance of Instagram post captions

Instagram posts for business: the importance of captions

As you can see, the texts put in captions here are short yet powerful: they prompt an emotional response from the viewers and can even motivate them to take action.

  • Think about hashtags

Create your own hashtag, for example, your store’s name. It will help people find your account and posts easily. Also, use the hashtags that are related to this particular post or to your account in general. This is how you will be able to connect users with the same interests.

An Instagram post with carefully selected hashtags

Instagram posts for business: An example of Instagram post with proper hashtags

Proper hashtags on an Instagram post

Don’t overuse hashtags – you probably know how annoying it can be. I mean the posts that have no informational value, but use all the hashtags in the world. 🙂 5-6 hashtags are quite enough.

Tip 6. Connect with your Instagram followers

Сonnection with followers is also very important for any business Instagram account. People appreciate it when you keep in touch with them.

To maintain some contact with your audience, write attractive post captions, ask the subscribers’ opinion on the post topic, and react to the comments (answer and like them, if necessary.) Don’t forget to check direct messages and try to answer them in time. All of that will make your Instagram page look more credible, trustworthy, and purchase-stimulating.

How to increase engagement of Instagram posts for business growth: summing it up

Now, you know a bit more about running your Instagram page like a pro!

Follow this checklist to become even more efficient in your promotions on this social network:

  • I wrote down what I’m going to post every day

When you have a ready weekly or monthly content plan at hand, you don’t spend hours struggling over a proper post topic for today. Instead, you have more free time to get creative in your efforts and create a tiny masterpiece!

  • I know what my potential buyers need, want, and like

These are the things you need to know about your potential customers if you want your promotions to be really efficient. And these instruments will help you learn more about the people you’re going to sell your products to!

  • I’m making new posts at the best time possible

If you’re targeting your business in a foreign market, it’s vital for you to stick to the local time with your news and updates. Luckily, lots of tools can make this process automated for you.

  • My Instagram posts have a unique design

The entries in both your feed and stories should be catchy and memorable enough to motivate the viewers to come to you again and again. If you feel you can’t come up with appealing and engaging post templates, you might consider ordering custom design elements from an expert team.

  • I keep my captions short and powerful

To write captions that sell, pay special attention to the hashtags you’re including in the texts. Also, spend some time viewing other commercial Instagram accounts: maybe some of them will give you a hint or two on creating winning captions!

  • I keep in touch with my followers

If you answer comments and direct messages promptly and politely, you’re building a great business reputation and making it more likely for clients to choose your products over the competitors’ offers.

That’s it!

This is how you can increase engagement of Instagram posts for business growth and prosperity. So, if you’re looking for an efficient (and free!) way to promote your dropshipping business on Instagram and boost your store performance, look no further!

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10 Marvellous Instagram Giveaway Ideas To Make Your Business A Success

Are you looking for new Instagram giveaway ideas and tips which you could use to promote your ecommerce store? You’re on the right track!

Actually, I know how hard it is to surprise people with something new when every day you do the same thing – you create unique content, look for new ways of business promotion and try to develop your own marketing strategies.

Even if your imagination is incredible, at some point, you will eventually run out of ideas. Therefore, you will need to find an additional source of inspiration.

In this article, we’ve collected 10 marvelous Instagram giveaway ideas that will help you impress your followers and get the most out of your Instagram marketing campaign!

What is an Instagram giveaway?

An Instagram giveaway is a time-limited contest that helps brands build relationships with their customers and share the information about their products with a larger audience than they originally could.

An Instagram giveaway post example

Let’s say you have an ecommerce store and want to increase your brand awareness using Instagram. Among all the ways of doing it, the easiest one is announcing a contest – you just need to select a prize (something of the products you offer), define the terms and start it on your Instagram page.

Normally, the terms and conditions of Instagram giveaways are so simple that basically everyone in the world can take part in them. In most cases, participants just need to like a giveaway post, follow the Instagram page that announced it, and tag some friends.

Typically, giveaways last from one to two weeks. This time is usually enough to reach a reasonable number of potential clients and be sure that the followers remember about the contest.

When the contest is over, you need to choose a winner by the rules you’ve specified at the beginning (at random, by the number of likes, etc.), congratulate this person and send him or her the prize.

That’s it!

Instagram giveaway statistic to think about

So, why should you be running giveaways, in the first place?

Industry analysis shows that on average, 32,5% of brands launch a giveaway every month. Definitely, there’s a good reason for this!

According to the market reviews, a huge benefit of Instagram giveaway posts is their engagement: it’s 4 times higher than those of regular posts! Some reports estimate that Instagram contest posts receive about SIXTY TIMES MORE comments and 3.5 times more likes in comparison to all other post types!

And these numbers surely explain how Instagram contests help brands grow their following 70% faster: it’s all about the publicity you gain. Sounds like a social media marketing strategy you’d totally try, right?

How to create a great Instagram giveaway: ideas and tips

Before discussing the best Instagram giveaway ideas, let’s see how to create a contest that is easy and convenient for you to manage.

My first giveaway: a checklist

To begin with, let’s go over the steps you’ll need to take!

  • Choose a goal for your Instagram giveaway

The first step is defining a goal for your Instagram giveaway.

It can be:

Or any other goal that you want to achieve with the help of Instagram giveaways.

The chosen goal will determine all your further actions, so you should select it carefully and keep it in mind when planning and managing a contest.

  • Select a prize

A prize is something that impacts the overall success of your Instagram giveaway. Actually, it has to be something special that people would be eager to compete for. It’s better to offer high-demand products which can’t easily be bought in brick-and-mortar stores.

Besides, you have to choose affordable products because you will buy them with your own money. Of course, people will be happy to win an expensive high-tech drone, for example, but this can easily cause you financial troubles.

That’s why we advise you to determine the part of your budget you’re ready to spend on Instagram marketing and don’t go above your limit!

  • Define the contest rules

Once the prize is chosen, you have to make the rules of the game.

When you’re creating your first giveaway, there’s no reason to reinvent the wheel: just use the positive experience of other Instagrammers and brands.

As a rule, contest makers ask Instagram users to do one or two of the following things:

  • Like a photo
  • Share a post
  • Follow an Instagram page
  • Tag friends
  • Leave a comment

The more actions people have to do, the more your Instagram page is being promoted. For example, if users like a post, share it and tag 3 friends, they’ll increase your reach multiple times.

However, we advise you to limit the entry requirements to three or four steps. Otherwise, there is a chance that people will avoid taking part in your contest because of its complexity.

  • Create a great Instagram giveaway post

A perfect Instagram giveaway post will vary widely from one brand to another. The same methods can work for your business and be absolutely useless for others.

However, there are several elements that every Instagram giveaway post should include:

  • A bright, color picture of your product
  • A short text perfectly announcing your giveaway

An example of an informative giveaway description

When creating a post, don’t write too much text and use bullets or numbers in the caption. All participants must clearly understand what steps they should take to win the prize.

Want to craft just the perfect Instagram giveaway template? Check out our Instagram template tips!

Think up an appropriate hashtag for your campaign

Your campaign hashtag is as important as everything else when it comes to promoting your giveaway. That’s why you have to choose a fun and memorable hashtag that’s related to your business and products.

Thanks to hashtags, it will be easier for you to measure your contest success and to see how many Instagrammers have entered your giveaway. Besides, if you add several popular hashtags to your post, you’ll significantly increase your reach on Instagram.

Create reminder posts

In fact, Instagram giveaways aren’t those things you can set and forget about.

You should regularly remind your followers how much time is left to enter your giveaway and get a prize.

These posts will help you draw more attention to your contest and therefore, get more participants.

Promote your Instagram giveaway

As more and more businesses are trying to promote their giveaways, the competition is also increasing. So it’s getting harder to stand out from the crowd.

Here are some ideas on how you can promote your Instagram giveaways:

In fact, the more ways of promotion you try, the more participants you get. So it’s a good idea to experiment with them and use as many options as possible.

10 brilliant Instagram giveaway ideas: what to ask the participants to do?

Now that you know how to create Instagram giveaways, it’s time to take a look at the most effective Instagram giveaway ideas. Here is the list of actions you can offer your participants to take.

#1 Like the post and share it to win

Ask your followers to like your giveaway and share it with their friends. This way, you can easily expand the reach of your brand – even if 10 people repost your giveaway, it will help you increase your brand visibility.

#2 Make up a funny caption to the Instagram giveaway post

Another Instagram giveaway idea is asking your followers to write a funny caption to your photos. This contest gives your followers a chance to prove themselves and allows you to grow your audience.

#3 Tag a friend and follow the Instagram page to win

Ask your followers to tag one or several of their friends in the comments section so that they could start following your Instagram page, too. This type of giveaway will help you get lots of new followers and significantly increase your brand visibility in a very short time.

When the contest is over, the majority of new followers will stay with you because most people are too lazy to unfollow someone. 🙂 Thus, you will get a large and warm audience which you can target next time.

#4 Upload a creative photo of the store products

If you have enough sales in your store, you can ask your followers to upload creative photos of your products to their Instagram accounts and add a unique hashtag. If it works, you’ll get tons of user-generated content and increase your brand visibility a thousand times.

#5 “Write why YOU should win the prize”

Ask your followers to leave a short comment where they explain why they are bound to win. Choose the story you like the most and award the winner.

#6 Come up with a new slogan for the brand

This Instagram contest is a perfect way to get a snappy slogan for your brand if you still don’t have one. Just ask your followers to think up a catchphrase and write it in the comments section to win a prize.

#7 Find the answers to the questions about the store

Lots of customers don’t know a word about the brands they regularly buy. So you can write some questions about your store and hide the answers on your website pages. This contest will help you attract more traffic to your ecommerce store and improve the SEO ranking of your website.

#8 Write a detailed review of the product(s)

As a rule, people write reviews when they are unhappy about something. That’s why even great companies that really care about their clients may have lots of negative reviews.

To improve the situation, you can launch a contest and ask your followers to write some nice words about your products or your store. You can use the screenshots of these reviews later to promote your website and increase the trust in your brand.

#9 Create a short video review or a story

This Instagram giveaway idea is similar to the previous one. But this time, the participants have to record a video review of one of your products.

Of course, the number of participants will be limited and you won’t enlarge your audience heavily. But this contest will give you a better understanding of your target audience. It will help you analyze the Instagram pages of your real buyers and get an idea of what tricks you can use to promote your products to them.

#10 Like and share the posts during a certain period of time

This Instagram giveaway idea is for those ecommerce entrepreneurs who are ready to work hard and wait long.

To make your followers eligible to win the prize, you can ask them to like and share all your posts during a week or a month, for example.

Of course, it’ll be difficult for you to monitor all the changes and create a great amount of Instagram posts which will maintain your followers’ interest. But this will have a very positive impact on your business.

The participants will regularly visit your page to check if there is something new. So, a constant flow of traffic will be brought to your Instagram page and, most likely, to your website. Besides that, thanks to shares, you’ll reach a huge number of potential customers.

Here were our Instagram giveaway ideas which will help you make the most out of your Instagram marketing campaigns. Try them right now and you’ll significantly improve the performance of your ecommerce store!

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100 Smart Instagram Bio Ideas To Turn Your Followers Into Customers

It’s small things that make you successful. In fact, one of those things is your Instagram bio. That is why this article is going to give you some Instagram bio ideas for bringing you closer to the goal aimed at – building a really successful ecommerce business.

There is no secret that Instagram is a great marketing channel that can bring your dropshipping business to a whole new level.

However, some entrepreneurs could pay all their attention to the posts and stories while neglecting such an important thing as their Instagram bio.

Surely, the quality of your content is instrumental to the success of your Instagram promotion. But if you underestimate the importance of your bio, it may blow up in your face.

Why is it so crucial? And what should you do to optimize it properly?

So, let’s figure this out!

Why your Instagram bio matters

a picture showing a girl with a smartphone surfing social networks

Have you ever been to a Las Vegas casino? Actually, lots of tricks are typically used there to make you gamble for as long as possible.

There are no windows and clocks which is why you easily lose track of time. Plus, every aspect of the design and layout is well thought out to make you more comfortable about spending your money.

And plus, there is something more.

In fact, this story goes back to 1991 when Mark Peltier, the head of AromaSys company, made a deal with the Mirage casino.

AromaSys, the company known for creating scents – or fragrance marketing solutions – offered the Myrage executives to install specific metal boxes in the casino ventilation system. Through them, a pleasant smell could be spread all over the casino. Breathing it in, the visitors were getting more relaxed and cheerful – and therefore, much more willing to spend extra time (and money) there.

In the digital world, giving a taste of your business to customers is even more vital than in the gambling industry.

Naturally, you can’t use the power of scents when it comes to Instagram or other digital marketing tools. So, what can you do instead?

The solution is your inspiring Instagram bio ideas. Instagram bio is, actually, responsible for creating the right impression of your business profile.

That’s why it becomes really important to have catchy and cute Instagram bio ideas. It might seem to be difficult, especially when you discover that your limit is 150 characters only!

Still, it’s quite enough to achieve your goals. So, let’s take a closer look and find out how your Instagram bio should look like.

5 tips to generate great Instagram bio

How to write an Instagram bio that will really work great? Actually, there’s nothing challenging about it. There are lots of Instagram bio templates and quotes to put in your bio you can find on the Internet.

However, if you wish to create the best bio for Instagram to get followers, this is a good idea to learn from the experience of the companies that made a fortune with their marketing campaigns and then, create your unique Instagram bio, right?

1. Add your niche keywords and link

Before you finish creating your Instagram bio, you need to fill out “Name”, “Username” and “Website”.

a picture showing it's essential to add link to your Instagram bio

It’s important to mention that the “Website” field is the only place where you can put a clickable link leading to your website or a specific web page.

In other words, you can’t attach it to your posts’ captions or comments. So, make a point of putting your link in this field.

Please, note that it will be great if you make the link in the Call To Action style. What should it look like? For example, like this –

Then, your next step is filling in the “Name” and “Username” sections. Of course, when you’ve come up with your business name, it doesn’t seem to be a big problem. Accordingly, you just need to choose the same or similar username on Instagram and write it in.

Yet, while thinking up your brand name, it could be hard to make it both catchy and SEO-friendly. However, the good news is that you can easily sort it out on Instagram.

If your store name doesn’t contain your niche keywords, you can make up for this in the “Name” section like in the picture below.

a screenshot demonstrating big players add their niche keywords to Instagram bio

In fact, Snipes just added “sneakers” and “streetwear” words in the “Name” field. And this lets the company come up in the Instagram search results when someone types these words in.

Conclusion -> Proper keywords can let you win some more potential customers.

By the way, you can try to change the keywords in the “Name” section and track down which words are capable of bringing you more “likes” and followers.

2. Let people know who you are

The next step you should take is to optimize your “Bio” section.

There, you need to catch the attention of your visitors. People want to know what you can do for them. So, you need to give them a sense of your business and make them interested.

For this, you need to have a clear picture of your audience, to be tuned in to their interests and needs. This way, you can zero in on the people that may turn into your clients.

So, tell them about your venture: what products you provide customers with, what goals you pursue. Don’t forget to keep it short! Instagram bio is limited to only 150 symbols.

Moreover, we would recommend you to make your bio a bit shorter than 150 symbols because Instagram always aspires to cut it, and your hashtags, for example, risk not to look like hashtags.

Let’s take the example of Funko that lets customers understand what to expect in two short sentences.

a screenshot demonstrating why it's essential to have a detailed instagram bio

Or you could be more creative and follow the example of Coca-Cola. In one statement they explain to customers that they produce a beverage, why they do this, and inspire people to buy image showing how to attract customers with your Instagram bio

Conclusion -> Detailed and informative Instagram bio ideas matter.

3. Increase your authority

Another important thing you need to convey in your Instagram bio is why people should buy from your online store.

Simply speaking, you need to make your visitors confident that choosing your business is going to benefit them.

For this, you should add some short message showing off your strong points and increasing your authority.

A case in point is Petco’s cool Instagram bio idea. In their message, they point out that their products are absolutely natural. So, customers don’t need to worry about their favorite pets’ health when buying from Petco.

an image showing the Petco’s example of a cool Instagram bio

Then, one more great example of pushing customers towards making their choice in your favor is Lays and Krispy Kreme. These companies emphasize the time they have been operating in the industry.a picture showing the example of Lays IG bioa picture showing how big brands turn followers into customers with an Instagram bio

Conclusion -> Numbers and stats increase your authority.

4. Use hashtags and emoji

The message in your Instagram bio could be really persuasive, but it still could be overlooked by your visitors.

So, you need to catch their eye and make them read your bio.


In fact, the solution is pretty simple. You should turn to Instagram bio ideas with emojis!

Look at the picture below. Gatorade’s bio draws your attention, doesn’t it? And as you could guess, the reason is the emoji.

a picture proving that you need to use emojis in your Instagram bio

When you’ve caught the attention of your visitors and let them read the message, the next thing you need is getting their engagement. In practice, one of the most efficient ways to implement this is creating your branded hashtag.

For instance, if you go to Red Robin’s Instagram account, you can see their branded hashtag attached to their bio. This allows Red Robin to get user-generated content. And what could be a better advertisement?

a picture showing a branded hashtag in bio

Conclusion -> Don’t forget to use emojis and create your brand hashtags to make sure that people won’t miss your message.

5. Include a call to action

Sometimes making decisions might be hard. That’s why people need a little push to make up their mind.

Similarly, including a call to action in your Instagram bio can dispel your visitors’ doubts and let them click on the link to make the purchase.

In fact, it could be a call to share a bottle of soda as in the example with Coca-Cola we described above. Or you can encourage your visitors to take photos as Red Robin does it. Or you can follow the example of Pillsbury as it’s shown in the image below.

a screenshot showing how to use a call to action right

Therefore, the choice is up to you. Yet, you need to keep in mind that you shouldn’t shove it down your clients’ throat. Nobody likes this.

Conclusion -> Push your potential customers to make up their mind by using a call-to-action in your Instagram bio.

Too many tips for you? Want to look at the examples of Instagram bio that let entrepreneurs make a fortune? Well, sit back and enjoy the most interesting Instagram bio ideas we have managed to find on the Internet for you to copy and paste!

What to put in bio: funny Instagram bios

  • Save paper, don’t do homework 😛
  • The strawberry shampoo doesn’t taste as good as it smells 😀
  • Save water, drink beer 😆
  • Life is too short to wear boring undies 🙂
  • Good days start with great jeans 😛
  • Instagram bio currently loading.
  • Hey, are you reading our bio again? 😆
  • This seat is taken 😎
  • You can’t make everybody happy, you aren’t a jar of Nutella 🙂
  • Perfect has seven letters and so does meeeeee 😀
  • Life is short…smile while you still have teeth 😀
  • I scream for ice cream 😛
  • Free international shipping 😀
  • Go wild for a while 🙂

Interesting Instagram bio: trending Instagram bio concepts

  • Eat, sleep, create.
  • Stay humble. Be kind. Work hard.
  • Be a warrior, not a worrier.
  • Making the every day magical.
  • Escaping the ordinary.
  • A warrior in a world of worriers.
  • Happiness is the highest good.
  • Being positive in a negative situation is not naïve, it’s leadership.
  • Catch flights not feelings.
  • To truly live is the greatest adventure there is.
  • Your life becomes a masterpiece when you learn to master peace.
  • Take only memories, leave only footprints.
  • When daydreams become reality.
  • The bad news is time flies. The good news is you’re the pilot.

Cool things to put in your bio: inspirational and motivational Instagram bio ideas

  • Stay classy.
  • Time is precious, waste it wisely.
  • With confidence, you have won before you have started.
  • Fill your life with experiences so you always have a great story to tell.
  • Leave a little sparkle everywhere you go.
  • We have tomorrows for a reason.
  • Just making sure to love life.
  • Don’t ever be afraid to shine.
  • Your life does not get better by chance. It gets better by a change.
  • All you need to know is that it’s possible.
  • The best is yet to come.
  • Just keep moving.
  • Bad decisions make for the best stories.
  • The future is shaped by your dreams. Stop wasting time and go to sleep!
  • Believing in yourself is the first secret to success.
  • Change your life today.
  • You are never too old to set another goal or to dream a new dream.
  • Happiness is not by chance but by choice.
  • The unexamined life is not worth living.
  • To be is to be perceived.
  • Liberty consists in doing what one desires.
  • The secret of getting ahead is getting started.
  • If you can dream it, you can do it.

Perfect Instagram bios: creative bio examples

  • Silent people tend to have the loudest minds.
  • Be all in or get out. There is no in between.
  • This instagram is ephemeral. So every month we (re)start again. September issue.
  • Making history.
  • Chocolate doesn’t ask questions, chocolate understands.
  • The road to success is always under construction.
  • We all start as strangers.
  • Simple but significant.
  • To infinity and beyond.
  • Don’t look for society to give you permission to be yourself.
  • Creativity solves everything.
  • Life is either a daring adventure or nothing at all.
  • Born to express, not impress.
  • One of a kind.
  • Go the extra mile, it’s never crowded.
  • Everything has beauty but not everyone can see.

Cool things to put in your bio: best Instagram bios

  • GE works around the clock to tackle the world’s biggest challenges.
  • When you are cooking for the ones you love, you want quality you can trust. This is the good stuff.
  • If opportunity doesn’t knock, build a door.
  • Take care of your body, it’s the only place you have to live.
  • Don’t quit your day dream.
  • Try to be a rainbow in someone’s cloud.
  • Stay strong, the weekend is coming.
  • Never. Stop. Exploring.
  • So many books, so little time.
  • Recommended by 4 out of 5 people that recommend things.
  • It’s never too late to be who you might have been.
  • Never forget, the world is yours. Terms and conditions may apply.
  • Born to shine.
  • Chasing destinations around the globe.
  • Better to see something once than hear about it a thousand times.
  • Travel far enough you meet yourself.
  • Remember that happiness is a way of travel, not a destination.
  • We are born to be real, not perfect.
  • Believing in making the impossible possible.
  • Spreading smiles.
  • As free as the ocean.
  • Stay a mystery, it attracts more curious people.

We hope now you know what’s a good bio for Instagram and how to write a good Instagram bio. Use the examples we give in this article to come up with some great Instagram bio ideas, start your profitable online business, and make it grow!

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Social Media Engagement Questions You Should Be Asking & Have Answers For

Have any social media engagement questions ever come to your mind? For your dropshipping store, it is important to work on engagement permanently. In fact, any brand that plans to be successful on the internet should have strong social media engagement. 

It’s not just about popularity: it’s more about meaningful interactions and long-term connections with current and future customers. As a result, you will boost your brand (and ROI).

Read our ultimate guide and find out how to to build, manage, and measure social media engagement!

One of the first social media engagement questions to answer: what’s that, exactly? 🙂

In general, social media engagement is the measurement of comments, likes, and shares.

Of course, your first intention is to collect followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As an owner of a dropshipping store, you should think of what is the best for your business. It is quality, not just quantity that you should be striving for.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  • Likes
  • Followers and audience growth
  • Mentions (either tagged or untagged)
  • Branded hashtags use

Why is social media engagement so important?

Why is engagement so crucial? In short, it’s because social media platforms’ work is based on it.

Facebook, in fact, uses “meaningful engagement” as an important signal that a post should be prioritized. In other words, social media posts with more active and thoughtful interactions get more reach.

Your customers expect you to engage, particularly when it comes to providing support. Social media is the number one choice for customer care —  every month, people and businesses exchange 8 billion Facebook messages.

It may be a bit intimidating to respond publicly, for example in the comments, but if you provide great service, your customers will love you for it. An average of 66% of people between the ages of 18-54 view brands more favorably if they respond to customer service requests on social media.

How to measure social engagement?

Analyzing social media performance is crucial for measuring the success of your brand.

Luckily, there are plenty of tools out there to provide a general overview or check your various social stats in one place.

Beyond that, you can always measure effectiveness from your social platforms directly. The specific metrics will vary with each social site, but there’s always some juicy insight to take away.

Explore all of these tools together, and you’ve got access to some serious social intel.

Here’s what you might expect to find from some of the most popular social media platforms directly:


Facebook Analytics contains a very comprehensive dashboard with plenty of ways to track your audience engagement.

You can track the following metrics on this popular social media platform:

  • Reach and engagement: How many people saw your posts? Who interacted with them? Which posts did people hide? Did people report any posts as spam?
  • Actions: What actions do people take on your Page? How many people click your call-to-action button? How many people click through to your website?
  • People: What are the demographics of the people who visit your Page? (You can dive deeper into this topic with Audience Insights). When do people visit your Page? How do people find your Page?
  • Views: How many people are viewing your Page? Which sections are they looking at?
  • Posts: How are your posts performing over time?

*Please note: Facebook is deprecating Facebook Analytics on June 30, 2021. They’ve recommended that users switch to Facebook Business Suite (if available), Ads Manager and/or Events Manager moving forward to track the performance of their Facebook posts.


Likewise, Twitter offers a robust set of tools to measure your metrics.

You can track the following metrics on Twitter:

  • Engagement rate: How many engagements and impressions did it get?
  • Reach percentage: How many followers saw a given tweet?
  • Link clicks: How many click-throughs did a posted link get?
  • Optimal posting time: When is your audience most likely to be online? What time zone do they live in?


If you have a business profile, you’ll be able to access Instagram Insights to track your Instagram engagement. This dashboard provides you with all the vital social media engagement metrics you’ll need for your campaign.

You can track the following metrics on Instagram Insights:

  • Audience demographics: Where do they live? Are they men or women? How old are they?
  • Optimal posting times: When are your followers online? What days and times are they active at?
  • Popular content: Which posts get likes? What discussion topics get more comments?


It can be overwhelming to join a new social media platform like TikTok at first, but analytics help take the guesswork out of a content strategy.

Insights are available to pro accounts, and include the following metrics:

  • Audience demographics: What is my follower growth? What are they watching and listening to? Where do they live and how do they identify?
  • Profile views: When has my traffic spiked?
  • Content stats: Which videos have been viewed most this week? How long is the average play time? How many comments, likes and shares did my video get?

5 tips for increasing your social media engagement

#1 Shape your audience and learn more about it

You can post beautifully designed and meticulously written posts, but it won’t be of any use if your audience isn’t interested in the topics you’re talking about. That is the reason why the first thing you should take care of is understanding who is the target audience of your dropshipping store. You can take a pen (yes, a real pen) and draw your client. How old are they, are they married, do they prefer TV or YouTube, which things are important for them, and so on? Once you’re done with the portrait of your client, it will be much easier for you to choose content that’ll drive an emotional response from people.

#2 Ask people to talk to you

Boost social media engagement through encouraging interactions

It might sound silly, but most often, people need some encouragement to share their opinion. Well, compare someone speaking about cool things but not paying attention to you with a person that asks for your opinion directly. Our guess that the second one has much more chances to draw responses. Social media is all the same, so here are the ways to ask your followers to talk:

  • Invite people to share their opinion at the end of each post (even if it is such a small CTA as ‘tag a friend’)
  • Post polls (it’s quite easy nowadays)
  • Offer a knowledge test (oh, it’s irresistible!)
  • Simply post a question. If you manage to ask a timely & provocative question, that will be the most engaging piece of content of all. This is the reason why people love personality tests that much 🙂 Well, use this to your store’s benefit!

#3 Make people feel seen & heard

Asking questions will help with the matter a lot, but it won’t be enough 🙂 First and foremost, respond to all comments on your store’s social media accounts. If they’re positive, show your gratitude & appreciation. If they’re negative, offer a resolution to a problem & show that you care. Also do not forget to share reviews & photos with your product – user-generated content will make you look trustworthy & reliable.

#4 Gamify

Boost social media engagement through interactive games

People LOVE games, contests, giveaways, and so on! Don’t ignore this opportunity to attract new audiences and entertain your followers. Here are some ideas you can use for your dropshipping business:

  • Media upload contest. Encourage your followers to post a photo, story, video featuring your product (don’t forget about hashtags!) in exchange for some benefit (like a discount, freebie, cheaper membership).
  • Bingo. Let your followers enjoy a virtual bingo and you’ll be surprised how many people shared your post.
  • Giveaway. Typically, people just need to tag a couple of friends or share the post in Stories to participate in that type of contest. It’s super easy for them and a free way for you to promote yourself. Yes, you’ll need to give a prize to a winner, but the prize can be expensed by your dropshipping income. Bonus tip: be fair, there is nothing more important than people’s trust.

#5 Stay positive and think ahead

There are some common social media mistakes that most dropshippers make and that can slow down their way to success. Here are some rules that will help you avoid them:

  • Choose to post content that will receive a positive reaction from people. Inspire people, make them laugh, cause ‘awww’-reaction, but leave controversial topics to politicians.
  • Have your own voice, and stick to it. It might be funny, sarcastic, or whatever you create, but your store audience should like this manner. Once you’re done with tip #1, it won’t be difficult to pick.
  • Create interesting & valuable content. You’re selling through your social media, but people would like to be entertained at first, so post educational & engaging posts and only then sell your products.
  • Know algorithms & post regularly. Study your store audience and post when they’re here to engage with you and post 2-3 times every day (not when you have inspiration).

Top 5 ideas for social media engagement questions you can ask

#1 What if…

Boost social media engagement through asking questions

All of us dream from time to time, so why not do it in your comments? You can ask questions as referred to your store theme, or just general topics that would be interesting to anyone.

  • What if you won the lottery/ could travel back in time / could have one superpower…

#2 Fill in the blank

An example of Instagram post that boosts social media engagement

This type of question might be interesting to followers because they rarely think of it or don’t really have an opportunity to answer. This is exactly why they would be glad to talk about it in the comments.

  • Life would be boring without _________
  • If I hit my goal in a month, I will reward myself with ______
  • _________ is what I like about myself

#3 Funny posts

Silly tests & questionnaires are not that bad because they make us laugh, so give your followers a reason to smile in your posts.

  • Name a candy that starts with the same letter as your name
  • Create a team of superheroes whose names start with the letters of your name
  • The first word you see describes you

#4 Questions to get to know your audience

An example of a question to ask your Instagram followers

These are quite fun for people to answer and you can learn a lot more actual info about your audience rather than guessing. However, we recommend skipping too personal questions.

  • Where are you from?
  • What emotions motivate you most?
  • What is your favorite cartoon?

#5 Ask us anything!

Communicating with your followers through Stories

You can offer your followers questions: this is beneficial for both you and your audience. The curiosity will be satisfied, you’ll get some insights, and show your business from a human side.

Social media engagement questions: summing up

Now, you know the answers for the burning social media engagement questions – and know how to boost one for your business! We hope this article will help you start making the most of your social media efforts. Just use our tips, measure & analyze everything, and love & entertain your dropshipping store followers. They for sure will love you back and bring your business prosperity. May the power of social media engagement be with you!

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