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Step-By-Step Guide On Finding Your Facebook Target Audience [Case Study]

When advertising, it’s hugely important to whom you advertise. If somebody doesn’t care about your product, making them buy it is almost impossible. In this case study, I will show you how the AliDropship team finds Facebook target audience for advertising.

Facebook advertising is an essential part of promotion strategies used by small and large businesses alike. Besides, by advertising products and services on Facebook, you also target people on Instagram since both platforms belong to the same company. It can be very efficient – that is if you successfully define your target audience.

A lot of entrepreneurs fail to attract customers when advertising on Facebook, although the product seems popular and affordable. It’s just that people don’t click on your ad!

In most cases, it happens because you target the wrong audience. People belonging to different ages, genders, cultures and having different income levels and interests demonstrate different purchasing behaviors. And your job is to identify these patterns.

In this article, I am going to show you a simple method used by the AliDropship team to find the right Facebook target audience when they advertise products from our own dropshipping stores.

AliDropship’s most successful dropshipping websites become our Premium Stores. If you want a fast and relatively effortless start in dropshipping, you can purchase one of them to get an exact copy of a successful business.

Keep reading to learn how to target Facebook users with ads in 5 simple steps. But first, let’s talk about the types of Facebook audiences you can target.

Types of Facebook audiences

Audiences based on Facebook interests

You could say this is the standard, default option for any newly created ad campaign on Facebook. After creating such audiences, one can save them for further use. That’s why you can also call them saved audiences.

Here, instead of targeting every single user on FB, you set a number of demographic parameters such as location, age range, gender, and language. But the most important part is the detailed targeting. This menu lets you reach people with very specific demographics, interests and behavior. Click on ‘Browse’ to see all the options if you’re not sure what interests to target.

Detailed targeting settings for a Facebook audience

These options are great for both testing new, unfamiliar niches or products and for targeting pre-tested audiences. In this cases study, our team used this type of audience. But at later phases of promotion, they utilize other audiences as well.

Custom audiences

When you create a saved audience, you target unknown users that share common traits. Custom audiences consist of people who have already interacted with your business either on your Facebook page or your website. These are actual people who have visited your website, or a particular page, or watched one of your video posts, etc.

To create a custom audience based on the data from your website or another source, you will need to setup a pixel.

Here you can further customize these audiences to pick certain people from the overall pool of users. For example, instead of targeting every site visitor, you can pick only those who visited a specific product page or added a product to the cart. Or those who watched 95% of your video posts, like in the screenshot.

Custom Facebook audience consisting of video viewers

In the retention section, you can set the time period when the event happened. For example, if you set it to 30 days, Facebook will include in the audience those users who performed the action not earlier than 30 days ago. As a rule, ‘recent’ users convert much better than somebody who performed the same action 120 or 360 days ago.

Lookalike audiences

This is another type of Facebook audiences based on pixel data. Lookalikes are generated by Facebook based on a custom audience. The social media’s AI analyzes a custom audience and then finds Facebook users with similar traits, behaviors, demographics, etc.

For example, if you have a custom audience of 2,000 people who watched 95% of your video ad, you can create a lookalike and reach a very similar audience that consists of millions of potential buyers!

Creating a lookalike audience on Facebook

When setting up a lookalike, you can customize the location (where users reside) and the audience size.

Facebook lookalike audience settings

In the audience size section, you will see a percentage scale. This parameter reflects how similar to the original custom audience the lookalike will be. So, if you set it to 0-1%, Facebook will try to find users as similar to the original audience as possible. If you set it to 9-10%, Facebook can also include in the lookalike a certain number of users who are somehow different from the original audience.

And it’s not necessarily better or worse. Sometimes 0-1% indeed show more interest in your product and convert better. Sometimes you find the most successful audience size somewhere in the middle.

To experiment with sizes, one can set the number of lookalike audiences. In the screenshot, we have 5 audiences with the same number of users but different degrees of similarity. This configuration will let us test each of them and find the best-performing one.

Special Ad audiences

Such ads are used in employment, housing, credit, and similar spheres. Special Ad audiences work the same way as lookalikes. But to avoid discrimination of any sort, Facebook doesn’t allow you to target specific ages, or genders, or zip codes, etc.

So, businesses selling goods usually don’t use Special Ad audiences.

How to target the right audience on Facebook?

Now, let’s talk about how our team analyzes potential buyers and finds audiences on Facebook. In this case, our team advertised an avocado plush toy.

Avocado plush toy in a dropshipping store

You may remember this cutie from the article on how to create an attractive product page in which I mentioned it. Well, this time it’s going to become the central character of the story!

The team started from scratch and invested $1,727.19 in a range of Facebook campaigns. The revenue equaled $2,264 which is not bad for starters considering the team had little idea on who can be interested in this product.

Facebook advertising expenditures and revenue

Don’t get scared by the numbers. You don’t have to run experimental campaigns for as long as AliDropship does nor spend as much money as the team.

But let’s get back to our guide. After you have chosen a product to advertise and installed the Facebook pixel, this is what you do.

Step #1: Look for similar ads/products

Of course, you can try to guess who your potential customers are and what they like. Nobody says it’s impossible. But Facebook audience targeting should be based on solid facts rather than on speculations.

Therefore, finding your Facebook target audience starts with looking at what other entrepreneurs create.

The team uses AdSpy to find products similar to what we are going to promote that are being advertised by others on Facebook and Instagram. Moreover, the database can show you ads created by dropshipping businesses.

You can learn more about AdSpy from our article on how to find the best ecommerce products for dropshipping.

Here are some ads the team found.

Ads promoting an avocado plush toy found on AdSpy

As you can see, the posts advertise the same or very similar plush toys. Just what we need! It’s also a good idea to look for the same product on Amazon.

Step #2: Read user comments and reviews

The whole purpose of this is to find and read customer reviews and comments. As you know, people just love expressing their opinions and feelings on social networks, but they actually do that on Amazon too. If you’re looking for detailed customer feedback, just go to Amazon.

Important note! People from different countries may like different things about the same product. Therefore, always analyze buyers from those countries you are going to dropship to. If you want to sell globally, simply target buyers from developed countries such as the US, Canada, Australia, the UK, etc.

Your goal here is to play a detective and try to figure out what all the buyers have in common. For efficient Facebook audience targeting, one needs to know what exactly buyers like about the product.

Here are some reviews we found there.

Customer reviews on an avocado plush toy

We also found a number of detailed reviews on Facebook ads mentioned above, but Amazon is usually much more informative.

These are just several examples, but the point is all these buyers like how cute the toy is. Before the team started this analysis, they actually wanted to target people who like plush toys. But after reading these reviews, they began to have second thoughts.

It means one needs more information on actual buyers of this product to pick the right Facebook target audience. Which leads us back to Facebook.

Step #3: Analyze Facebook users’ accounts

This time, we’re looking for what people, who commented on the ad posts we found earlier, like. Nowadays a Facebook page can give you more information than the CIA! So pick random users from the countries you want to dropship to and check what they post and what they like.

Checking 20-30 people is usually enough.

How to enter the "likes" section on a Facebook user's page

The most important part is to take a look at what groups they follow as it shows what kind of content they want to consume. Here’s what the team found on one of the accounts:

Social groups followed by a Facebook user

And here’s another user with even more groups related to the product we want to advertise:

Groups followed by a Facebook user

As you can see, none of them show interest in plush toys. So targeting an audience with the corresponding interest would probably be a mistake. What they really like are cartoons and anime, which brings us back to “cute” stuff that the team set as audience’s interests.

Targeting an audience with Facebook interests

They actually tested a number of other interests just to make sure. However, as you will see later, anime was one of the audience’s most explicit interests after all.

Step #4: Test the waters

Our Facebook audience targeting isn’t finished yet. First of all, we need to test the interests of our potential customers, but that’s not all.

When setting up a Facebook ad, targeting specific demographics is very important. The problem is you can’t target everyone! Actually, you can, but it’s going to be a waste of time and money.

For example, I can advertise dresses to all ages… and genders. I’m sure I’ll be able to find a couple of men who would buy a dress for whatever reason. But I’ll have to spend a lot of money for the sake of just one or two buyers.

Therefore, I need to know my Facebook target audience very well. On the other hand, as I said earlier, simple guessing will not work, which means we’ll have to test things!

From our previous analysis, we know that the potential buyers of the avocado toy like cute things, cartoons and anime. We also target people with a relatively high income level (living in developed countries). But what about their age and gender?

Unfortunately, the information we’ve gathered so far is not enough to come to a conclusion. Besides, if your product has very different variations, there’s no way you can predict which will get more views if placed in an ad.

Therefore, at this phase, the team had to target a wide audience. They ran the ad for a couple of days to gather more data and see how different segments of the audience reacted to the ad.

For example, the leading interests became “anime” and “avocado” while others showed unsatisfying results.

Performance of Facebook ads testing different audiences

The team also tested genders and ages. After a few days, they noticed that people older than 34 showed little interest in the product. As for genders, they found no considerable difference.

Step #5: Redefine Facebook target audience

After getting the first results and seeing what demographics react to the ad better, you can redefine such parameters as gender, age, location, interests, etc. It’ll let you focus on a more responsive audience. This is the result we got after redefining the target audience:

Best performing Facebook audience

There’s actually much more to say about how to target Facebook users with ads. This audience is pretty “cold” which means they have most likely never heard about the avocado toy. Some of them will get interested and even buy it, but some will just visit the product page and leave.

Ideally, you should retarget these people with more Facebook ads or follow-ups and create lookalike audiences on Facebook. That’s when you should start making real money. But this case study is an example of a simple way to define your initial target audience.

As a result, the team managed to earn about $537. It may seem not much, but don’t forget it was just research, so to speak. Now that we know what kind of people can buy this product, we can start advertising in full force.

The AliDropship team always experiments with advertising strategies to improve our own dropshipping websites. If you wish to make use of their experience, you can purchase one of AliDropship’s Premium Stores or become an owner of a unique Established Store along with all these marketing materials including Facebook target audiences.

Read the source: https://alidropship.com/facebook-target-audience-guide/

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Is Facebook Dying? How Is It Doing These Days? [Review & Stats]

Hi! Came around to find out if Facebook is dying? It’s an important thing to keep an eye on because you know, nothing lasts forever! So, is it already the time to start worrying? The short answer is ‘not yet’ – and for a longer and more detailed one, keep reading!

Facebook is one of the largest and most popular social networks that everyone (including you) uses at the moment to promote their businesses. And a shift in its popularity can’t go unnoticed as all the marketers will have to opt for some new places to advertise and rush to explore new promotional strategies. Is it happening already? Let’s see!

Is Facebook dying as a social network?

Well, at first glance, everything goes fine: it was reported that Facebook added almost 300 million more active users over the course of 2020, and got a “better than expected” revenue of $28.07 billion – while the estimates analysts suggested were $26.44 billion.

Facebook revenue over time

But when you look deeper, you start noticing signs indicating that as a social network, Facebook is… well, not dying, as such, but already going slightly beyond its maturity stage. Definitely, this doesn’t pose a terminal concern at the moment. Rather, it means that you need to take the situation seriously and get ready to adjust your advertising processes in some far, but foreseeable future.

So, what are the signs you should pay close attention to?

#1 Users have started leaving

It’s the regular people (over 1.85 billion daily active users!) that make this biggest network happen. We chat, share news, publish posts, and without us, this network would go extinct.

And if you take a look at the data Facebook shared in the FB Earnings Presentation Q1 2021, you’ll see it clearly indicates signs of user fatigue on some regional markets.

Facebook daily active users over time

Overall, the chart looks great and the trend goes upwards. But when broken out into regions, the figures show that in the United States and Canada, the number of daily active users dropped from 196 million in the third quarter to 195 million in the fourth quarter of 2020 and first quarter of 2021.

So what, you say? Well, North America is historically Facebook’s oldest market – which could mean it establishes a pattern for what we all can expect in other regions.  Some further statistics throughout this article will be given through the US prisma as well – because, according to our experience, the US market is the most economically promising when it comes to dropshipping.

And why would you need to care that people are leaving Facebook? Simple math: with less people using Facebook, less people see your ads and buy your products!

So, who leaves Facebook and what are the reasons?

  • Oversharing

The abundance of news, updates from all the people you’ve ever met in your life and all those small pieces of information around us gets really challenging. In fact, we don’t need that much! So, sometimes it’s a blessing not to know what your neighbor had for lunch or where your high school mate went for the weekend.

We all want to see news or read posts only dedicated to things we care about. So, as browsing through tons of useless information in your news feed might be tiring, people just leave.

  • Procrastination

Turns out, an average Joe spends about 33 minutes per day on Facebook.

Average time spent on social media daily

Not everybody spends this time on FB working or staying in touch with friends, you know. There’s always some meaningless scrolling through your feed – while there are so many things to do these days instead of staring into the phone!

So, to avoid procrastination, people cut Facebook usage.

  • Data leaks

The recent massive leak of 533 million Facebook users’ data has shown that making your phone number, full name, location, birthday, bio and email address available to everyone on the internet isn’t that much of a good idea… There were more data leaks over the years, and people started to lose their trust in a secure protection of their personal data.

  • Fake news

According to this research findings, Facebook spreads fake news way faster than other social sites. So, not everyone is ready to dedicate their time to read through and filter out all that junk information.

  • Social comparison

Have you ever heard of the social comparison theory? In short, you evaluate yourself and measure your personal development by comparing and contrasting yourself to the peers. Yes, for some, it’s a friendly competition that motivates us to improve, gain new skills, and reach some achievements in life. But for some, social comparison can be detrimental to their self-esteem and well-being.

In other words, and talking about Facebook, when you see in the news feed that your acquaintance got married, got their dream job, got a medal, whatever, you might experience FOMO (fear of missing out) and a spectrum of negative emotions about yourself – while you shouldn’t at all. Because things in life are much harder than people allow themselves to show on Facebook.

So, as you see, our mood and even the way we feel about ourselves can be greatly influenced by what we see in the news feed.

  • Hate speech

It’s so easy to tell nasty things to a person when you’re, actually, not in front of them. So, haters gonna hate in the comments, and those who don’t want to see it or even experience it, prefer to start using other social media that seem more friendly or just use messengers only.

  • No need for media to be social

Do you like the lockdown? Neither do we! So, when you’re caged up within four walls, you start appreciating getting physical (in a good way😁) with people – e.g. go to a restaurant or take long walks in some beautiful places. So, people are expected to go out more and build up real relationships instead of media-mediated connections with people you hardly saw in the past 10 years.

Plus, people found out that in order to share a funny picture of their cat with friends, they can just privately send it via messenger instead of posting it on Facebook.

#2 New generation is not interested

Teenagers moved on to using other social media, and Facebook is no longer perceived as a social platform for younger generations.

Change in Facebook monthly usage by age group

Why don’t teenagers want to use Facebook? The answer is simple – online bullying, hate speech, tons of ads, and the fact that Facebook is just not fun anymore.

In addition, they don’t want to be on the same social networks as their moms, dads and older relatives.

But why do you need to care, especially if teenagers are not even your target audience?

Don’t rush to dismiss them – teenagers might not be your prospective customers at the moment, but they will be in several years. So, in the long term, your dropshipping store will lack young (and very good at impulse buying) customers if you’re going to promote it only through Facebook.

#3 Cooler networks are coming along

While Facebook is still the most popular social network in the world (according to Statista)…

Most popular social networks in the world

…people start spending more time on TikTok than on Facebook!

Average monthly time per user spent on social networking apps

Source: App Annie Intelligence agency

Debra Aho Williamson, eMarketer analyst, says: “Users in the US and Canada are starting to move their social time and engagement elsewhere. <…> One logical destination is TikTok, which has grown rapidly in 2020 and has some of the strongest user engagement, in terms of time spent, among all the social platforms we follow.”

Well, TikTok’s success is predictable – short videos allow consuming tons of entertaining content in a short time, and diverse types of videos can suit any taste. Plus, the generation of high pace and video content definitely likes TikTok more than Facebook.

Besides usual users, TikTok can become even a better platform than Facebook for advertisers as well – according to this experiment and, again, because of TikTok’s growing audience and popularity.

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Apart from TikTok, there are many apps and online platforms that people in the USA use and can eventually find more exciting than Facebook over time. Just take a look at the table below:

Use of online platforms by demographic groups

#4 Facebook gets inconvenient to advertisers

This point is probably not about Facebook as a social network, but about Facebook as an advertising platform. There are numerous reasons why marketers don’t want to advertise on Facebook, from frequent account bans to tricky software updates. This way, the more of them decide in favor of other promotional platforms, the closer Facebook is to losing its significance.

Considering all the data, is Facebook dying, so to say – and what can you do about it?

Long story short, if you ask us if Facebook is dying, the quickest answer is ‘not yet’.

Still, we want to encourage you to take action and start exploring other social media platforms where you can advertise your dropshipping business as well.

Just look at this universe: there’s plenty of… space!😏

Social media comparison infographic

What are the key takeaways?

First of all, we wouldn’t like you to perceive this article as an urgent call to “pack your things and go” – go away from Facebook. This giant will not crush overnight and it will stay with us for a long time for sure.

We’d just like you to notice the signs that clearly indicate that Facebook will not last forever and be ready to face it some day. Is Facebook dying? Not quite, as for now – but nevertheless, you should start researching, exploring and testing new business-friendly promotional platforms as well.

So, as for now, keep advertising your dropshipping store on Facebook as usual: keep your official store account busy, make cool posts, run ads… Our advice is to stay curious about new promotional methods and advertising platforms – and some day, get to thinking about a backup plan with Facebook off the table. Happy dropshipping! 🙂

Read the source: https://alidropship.com/is-facebook-dying/

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Social Media Engagement Questions You Should Be Asking & Have Answers For

Have any social media engagement questions ever come to your mind? For your dropshipping store, it is important to work on engagement permanently. In fact, any brand that plans to be successful on the internet should have strong social media engagement. 

It’s not just about popularity: it’s more about meaningful interactions and long-term connections with current and future customers. As a result, you will boost your brand (and ROI).

Read our ultimate guide and find out how to to build, manage, and measure social media engagement!

One of the first social media engagement questions to answer: what’s that, exactly? 🙂

In general, social media engagement is the measurement of comments, likes, and shares.

Of course, your first intention is to collect followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As an owner of a dropshipping store, you should think of what is the best for your business. It is quality, not just quantity that you should be striving for.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  • Likes
  • Followers and audience growth
  • Mentions (either tagged or untagged)
  • Branded hashtags use

Why is social media engagement so important?

Why is engagement so crucial? In short, it’s because social media platforms’ work is based on it.

Facebook, in fact, uses “meaningful engagement” as an important signal that a post should be prioritized. In other words, social media posts with more active and thoughtful interactions get more reach.

Your customers expect you to engage, particularly when it comes to providing support. Social media is the number one choice for customer care —  every month, people and businesses exchange 8 billion Facebook messages.

It may be a bit intimidating to respond publicly, for example in the comments, but if you provide great service, your customers will love you for it. An average of 66% of people between the ages of 18-54 view brands more favorably if they respond to customer service requests on social media.

How to measure social engagement?

Analyzing social media performance is crucial for measuring the success of your brand.

Luckily, there are plenty of tools out there to provide a general overview or check your various social stats in one place.

Beyond that, you can always measure effectiveness from your social platforms directly. The specific metrics will vary with each social site, but there’s always some juicy insight to take away.

Explore all of these tools together, and you’ve got access to some serious social intel.

Here’s what you might expect to find from some of the most popular social media platforms directly:

Facebook

Facebook Analytics contains a very comprehensive dashboard with plenty of ways to track your audience engagement.

You can track the following metrics on this popular social media platform:

  • Reach and engagement: How many people saw your posts? Who interacted with them? Which posts did people hide? Did people report any posts as spam?
  • Actions: What actions do people take on your Page? How many people click your call-to-action button? How many people click through to your website?
  • People: What are the demographics of the people who visit your Page? (You can dive deeper into this topic with Audience Insights). When do people visit your Page? How do people find your Page?
  • Views: How many people are viewing your Page? Which sections are they looking at?
  • Posts: How are your posts performing over time?

*Please note: Facebook is deprecating Facebook Analytics on June 30, 2021. They’ve recommended that users switch to Facebook Business Suite (if available), Ads Manager and/or Events Manager moving forward to track the performance of their Facebook posts.

Twitter

Likewise, Twitter offers a robust set of tools to measure your metrics.

You can track the following metrics on Twitter:

  • Engagement rate: How many engagements and impressions did it get?
  • Reach percentage: How many followers saw a given tweet?
  • Link clicks: How many click-throughs did a posted link get?
  • Optimal posting time: When is your audience most likely to be online? What time zone do they live in?

Instagram

If you have a business profile, you’ll be able to access Instagram Insights to track your Instagram engagement. This dashboard provides you with all the vital social media engagement metrics you’ll need for your campaign.

You can track the following metrics on Instagram Insights:

  • Audience demographics: Where do they live? Are they men or women? How old are they?
  • Optimal posting times: When are your followers online? What days and times are they active at?
  • Popular content: Which posts get likes? What discussion topics get more comments?

TikTok

It can be overwhelming to join a new social media platform like TikTok at first, but analytics help take the guesswork out of a content strategy.

Insights are available to pro accounts, and include the following metrics:

  • Audience demographics: What is my follower growth? What are they watching and listening to? Where do they live and how do they identify?
  • Profile views: When has my traffic spiked?
  • Content stats: Which videos have been viewed most this week? How long is the average play time? How many comments, likes and shares did my video get?

5 tips for increasing your social media engagement

#1 Shape your audience and learn more about it

You can post beautifully designed and meticulously written posts, but it won’t be of any use if your audience isn’t interested in the topics you’re talking about. That is the reason why the first thing you should take care of is understanding who is the target audience of your dropshipping store. You can take a pen (yes, a real pen) and draw your client. How old are they, are they married, do they prefer TV or YouTube, which things are important for them, and so on? Once you’re done with the portrait of your client, it will be much easier for you to choose content that’ll drive an emotional response from people.

#2 Ask people to talk to you

Boost social media engagement through encouraging interactions

It might sound silly, but most often, people need some encouragement to share their opinion. Well, compare someone speaking about cool things but not paying attention to you with a person that asks for your opinion directly. Our guess that the second one has much more chances to draw responses. Social media is all the same, so here are the ways to ask your followers to talk:

  • Invite people to share their opinion at the end of each post (even if it is such a small CTA as ‘tag a friend’)
  • Post polls (it’s quite easy nowadays)
  • Offer a knowledge test (oh, it’s irresistible!)
  • Simply post a question. If you manage to ask a timely & provocative question, that will be the most engaging piece of content of all. This is the reason why people love personality tests that much 🙂 Well, use this to your store’s benefit!

#3 Make people feel seen & heard

Asking questions will help with the matter a lot, but it won’t be enough 🙂 First and foremost, respond to all comments on your store’s social media accounts. If they’re positive, show your gratitude & appreciation. If they’re negative, offer a resolution to a problem & show that you care. Also do not forget to share reviews & photos with your product – user-generated content will make you look trustworthy & reliable.

#4 Gamify

Boost social media engagement through interactive games

People LOVE games, contests, giveaways, and so on! Don’t ignore this opportunity to attract new audiences and entertain your followers. Here are some ideas you can use for your dropshipping business:

  • Media upload contest. Encourage your followers to post a photo, story, video featuring your product (don’t forget about hashtags!) in exchange for some benefit (like a discount, freebie, cheaper membership).
  • Bingo. Let your followers enjoy a virtual bingo and you’ll be surprised how many people shared your post.
  • Giveaway. Typically, people just need to tag a couple of friends or share the post in Stories to participate in that type of contest. It’s super easy for them and a free way for you to promote yourself. Yes, you’ll need to give a prize to a winner, but the prize can be expensed by your dropshipping income. Bonus tip: be fair, there is nothing more important than people’s trust.

#5 Stay positive and think ahead

There are some common social media mistakes that most dropshippers make and that can slow down their way to success. Here are some rules that will help you avoid them:

  • Choose to post content that will receive a positive reaction from people. Inspire people, make them laugh, cause ‘awww’-reaction, but leave controversial topics to politicians.
  • Have your own voice, and stick to it. It might be funny, sarcastic, or whatever you create, but your store audience should like this manner. Once you’re done with tip #1, it won’t be difficult to pick.
  • Create interesting & valuable content. You’re selling through your social media, but people would like to be entertained at first, so post educational & engaging posts and only then sell your products.
  • Know algorithms & post regularly. Study your store audience and post when they’re here to engage with you and post 2-3 times every day (not when you have inspiration).

Top 5 ideas for social media engagement questions you can ask

#1 What if…

Boost social media engagement through asking questions

All of us dream from time to time, so why not do it in your comments? You can ask questions as referred to your store theme, or just general topics that would be interesting to anyone.

  • What if you won the lottery/ could travel back in time / could have one superpower…

#2 Fill in the blank

An example of Instagram post that boosts social media engagement

This type of question might be interesting to followers because they rarely think of it or don’t really have an opportunity to answer. This is exactly why they would be glad to talk about it in the comments.

  • Life would be boring without _________
  • If I hit my goal in a month, I will reward myself with ______
  • _________ is what I like about myself

#3 Funny posts

Silly tests & questionnaires are not that bad because they make us laugh, so give your followers a reason to smile in your posts.

  • Name a candy that starts with the same letter as your name
  • Create a team of superheroes whose names start with the letters of your name
  • The first word you see describes you

#4 Questions to get to know your audience

An example of a question to ask your Instagram followers

These are quite fun for people to answer and you can learn a lot more actual info about your audience rather than guessing. However, we recommend skipping too personal questions.

  • Where are you from?
  • What emotions motivate you most?
  • What is your favorite cartoon?

#5 Ask us anything!

Communicating with your followers through Stories

You can offer your followers questions: this is beneficial for both you and your audience. The curiosity will be satisfied, you’ll get some insights, and show your business from a human side.

Social media engagement questions: summing up

Now, you know the answers for the burning social media engagement questions – and know how to boost one for your business! We hope this article will help you start making the most of your social media efforts. Just use our tips, measure & analyze everything, and love & entertain your dropshipping store followers. They for sure will love you back and bring your business prosperity. May the power of social media engagement be with you!

Read the source: https://alidropship.com/social-media-engagement-questions/

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How To Sell On Facebook In 2021: How To Set Up A Facebook Shop

How to set up a Facebook shop – and what’s that, in the first place? How can this recent innovation help in reaching your online business goals? Let’s figure it out!

Everyone knows that Facebook is a place to catch up with friends and family, share your memories, and find like-minded people with similar interests. But it’s also the perfect place to build your ecommerce business.  All you need is an active Facebook account, and you can start selling on Facebook right away.

In the last quarter, Facebook’s ad revenue was up by 53% over the same period of the previous year. Facebook reached more than 1.2 billion daily users, representing roughly 16% of the world’s population — and this is simply incredible, especially considering that Facebook is banned in China.

With all these insights, it would be strange not to use Facebook for your own commercial purposes, especially when Facebook has several tools for your business, such as Facebook Shop or Facebook Page Shop.

If you are a newbie, this article will help you get started with selling on Facebook in 2021 – and see how to set up Facebook Shop for your business purposes.

What is a Facebook Shop?

Introducing Facebook shops

A Facebook shop is a Facebook business page tab application where potential customers can buy your products directly. It allows your potential customers to get to know your brand, and also to share & purchase your products without leaving Facebook! A Facebook Shop gives you a ‘storefront’ so you can make it look more like your own site.

It is a simple & affordable way to show your store to the whole world thanks to the huge Facebook user audience. It can help you with engaging potential customers, driving new sales, building brand awareness, and offering deals and promotions. Facebook makes it quite easy for you to target users with specific interests, likes, and behavioral patterns — thus, allowing you to find your narrow audience.

However, keep in mind that the whole feature of Facebook Shops is only just starting to be rolled out now. Among other things, it has some geographic limitations, so make sure to check the supported markets and Facebook’s commerce eligibility requirements.

What is so special about selling on the Facebook Shop?

So, what do Facebook Shops have to offer?

To online shoppers

  1. An effortless shopping experience for your customers
  2. Easy checkout experience
  3. Personalized shopping experience as content is shown based on their searches, clicks, etc.

To online business owners

  1. Seamless connections across Facebook Commerce Surfaces (a unified business space including Facebook Marketplace, Instagram Shopping, and more that offers you the opportunity to sell your products on Facebook)
  2. A way to increase your conversion rate by offering your potential customers an opportunity to reach you easily via Messenger and Instagram Direct
  3. An opportunity to boost your product views using live features (Instagram stories, posts, etc.)

The benefits seem to be lovely! So, how do you make Facebook Shops work for your business?

How to set up Facebook Shop?

#1 Set up an account with Facebook’s Commerce Manager

If you’re just starting out, you need to set up your account in Commerce Manager first.

Before you proceed with the Facebook Shop creation, make sure that:

  • You are a Business Manager admin
  • Your Facebook Page business account is connected to the same Business Manager account
  • You have managing permissions for your Facebook Page

If all the conditions are met, it’s time to set up the Facebook Shop:

#1 Log in to the Commerce Manager.

#2 Click the Get Started button under the ‘Get started with shops’ heading.

How to set up Facebook Shop: getting started

#3 Select where you want your customers to complete their purchase: your website, Direct, or Checkout on Facebook or Instagram.

How to set up Facebook Shop: specifying checkouts

#4 Under the ‘Choose your business’ part, select the Business Page that you want to add your shop to.

How to set up Facebook Shop: choosing the Business page

#5 Fill in the requested information under the Account details.

#6 Under the ‘Where people can view your shop’ part, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page, or both.

#7 Under the ‘Add a catalogue to showcase your items’ part, select an existing product catalogue or create a new one.

#2 How to set up Facebook Shop: create a collection

To get the maximum benefit from Facebook Shops, you need your products to be grouped together into ‘collections’. So, log in to your Commerce Manager: let’s create a collection together!

  1. Go to Shop Builder
  2. Click on See all shop pages
  3. Then, click + Add collection page
  4. Click + Create new collection
  5. Name your collection
  6. Select items from your catalogue to add to your collection and click Confirm once you’ve finished adding items
  7. Add a header image, title, and description to finish setting up your collection
  8. Publish your collection

How to set up Facebook Shop: publishing a collection

For each collection, you’ll need to add:

  • A collection name: it can be up to 30 characters long and include emojis if you want
  • A collection description: you have 200 characters for making your customers buy!
  • Cover media: you need to have not only product images for each item, but also an image that can serve as the ‘cover’ for your collection (use 4:3 ratio and 1080×810 pixel size)

An example of a Facebook shop collection

#3 Customize your Shop

Here, you can customize the store the way you want and make it represent your own brand, not Facebook’s.

When customizing your Shop to make it ready for publishing, jump back into the Commerce Manager, click on Shops, and select the Shop you want to edit.

You’ll see two options:

  • Layout — here, you can choose to show collections as featured, and add in carousels of other collections
  • Style —  here, you can adjust colors, button size, and text to make the storefront with your branding perfect.

#4 Publish your Shop

If you are satisfied with all the modifications, have checked the visual appearance with the Shop Preview and reviewed the Merchant Agreement, simply click Create Your Shop. All you have to do now is wait for Facebook approval within 24 hours and that’s it: you are amazing and have a great Facebook Shop!

Publishing your Facebook Shop

How to market your shop on Facebook?

Making money is the core purpose of any business. And as you can guess, money comes when customers come! Customers, in turn, come thanks to site traffic. No traffic — no money. It’s an easy system.

So, what do you need to do to drive traffic to your Facebook Shop?

#1 Create engaging content

Waiting for potential buyers to come and buy is the worst possible social media marketing strategy.

You have to collect real followers with the help of engaging content and mix your non-selling posts with the ones promoting your products and top deals. The best decision is to limit your promotional content to 3-4 posts a week.

So, what should you post?

  • Creative product showcase
  • Business backstage
  • Educational posts (e.g. if you’re selling makeup tools, you may share your expertise on choosing cosmetics give tips on makeup, comment on the most recent makeup trends, etc.)
  • Relevant (!) memes that apply to your brand and to your products
  • Interactive talks with your customers (polls, quizzes)
  • Product comparisons

Don’t forget about high-quality pictures and videos: customers love attractive visuals!

#2 Publish user-generated content (UGC)

An example of user-generated content on Instagram

It is a great way to sell on social networks for multiple reasons:

  • Your brand reaches the Facebook audience for free
  • You’re getting content for you social media (photos and videos) demonstrating your product in use for free
  • Normally, customers also add a caption, describing their shopping experience, and it’s for free, too!

#3 Run Facebook Ads

Although running ads on Facebook is an incredible and unpredictable adventure, it will eventually pay off and help you boost your sales and increase brand awareness. If you want to know more about Facebook Ads, check out our article  ‘How To Advertise On Facebook: Launching Your First Ad’ or watch our free video course about Facebook Ads.

An example of a Facebook ad

How to set up Facebook Shop to start selling on Facebook in 2021: summing up

So, Facebook Shop is a new feature that provides a storefront to Facebook Page shops, offering customers a more comfortable shopping experience and the chance to check out products without leaving Facebook. This tool is definitely a game-changer for ecommerce businesses as it offers a great way to grow your dropshipping business, tap into new audiences, and gain more customers.

Now, as you know how to set up Facebook Shop, you are welcome to explore its opportunities and benefits! And whenever you need engaging content for social media to drive visitors to your newly set up Shop, we’re here to help you out and make it for you! 

Read the source: https://alidropship.com/how-to-set-up-facebook-shop/

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How Apple IOS 14 Update Will Affect Your Facebook Ads (And How To Survive It)

Is new always better than old? If we’re talking about this certain Apple iOS 14.5 update, it’s not true. Welcome the most challenging (hope, ever) update in Apple’s policies that will probably give you a pretty hard time running and optimizing your ads and measuring the results. Let’s find out what consequences we’ll face and how to cope with them. So, it’s iOS 14 VS Facebook ads! Fight!

Apple iOS 14 update: what’s that?

First of all, what’s the concept behind the iOS 14 update?

In simple words, Apple decided to improve the users’ digital privacy. So, each app available in the App Store will have to show the iOS 14 users a pop-up asking if users allow tracking their data.

iOS 14 Facebook ads impact

Fun fact: according to Statista.com, 79.9% of Facebook users only access it through the Facebook app on their mobile phones.

Among that 79.9%, there will definitely be a huge portion of those who will opt-out of data tracking. And for a reason: this pop-up is kinda creepy. Seriously. Would I like apps and companies to see what I’m doing and access info about me? No way!

If users opt out, it means that Facebook won’t be able to access those users’ data, and you won’t be able to properly deliver your ads to them.

So, what changes in the advertising routine should you expect from the iOS 14 update?

What will Apple iOS 14 update mean for Facebook ads?

Less efficient ads

As Facebook is not able to track the opted-out users’ behavior properly, the effectiveness of Facebook Pixel tracking drops, and all your advertising activities related to Pixel can go to waste. This will happen, for example, to conversion events, lookalike audience generation or retargeting (the size of retargeting audiences will shrink over time).

Less effective ads

Unfortunately, loss in ad personalization is expected as targeting options are getting weaker – which can result in 60% fewer website sales. As you’re just unable to adjust your ad creatives properly for the audience, it means your ads won’t be as effective as you’d like. Add more wasted ad spend to the pile.

Limited optimization

With iOS 14.5, you can use only 8 pixel events per domain for optimization. So, it’s time to prioritize events you’d like to track on your site.

However, this cap limits only the number of events you can optimize towards. So, you can still track more events for reporting and audience creation.

Delayed measurement

The new default attribution window will make measurement a bit more complicated – it will contribute to under-reporting on organic as well as paid channels. And expect a 3-day delay in ad reporting data display.

What’s the attribution window? It is a finite period of time during which conversions can be credited to your ads and used to inform campaign optimization. Read more about attribution windows here.

Anyway, despite all the “now you can’t”s, we’re sure you can work things out and still run effective ads on Facebook!

How to deal with iOS 14 Facebook ads ‘innovations’?

Here are some actions you need to take now to be able to advertise properly:

  • Verify your domain with Facebook

  • Decide on the 8 conversions you’ll be tracking

Click here for the instructions by Facebook OR keep reading for the detailed instruction with screenshots 🙂

And here are some extra actions you can try:

  • Exclude iOS devices when you run Conversions campaigns

When you create a campaign with the Conversions objective, the Facebook algorithm does its best to learn and optimize the ad process to be able to get more actions from users that you desire (e.g. purchases). So, to give the algorithm some room for optimization, try running ads for Android devices only. We’re people, too! (guess what phone model I own :D)

Of course, it’s just a temporary solution.

Specifying mobile devices to deal with iOS 14 Facebook ads impact

  • Start using UTM-marks if you haven’t yet

In times when you can’t fully rely on Facebook Pixel, evergreen UTM-marks will tell you if a sale or conversion occurred as a result of this or that ad. A UTM-mark is a small addition to the link that helps you track all user activities in Google Analytics.

Read here to learn more about UTM-marks.

  • Get hands on users’ data yourself

If not you, who else? Ask for users’ personal info (e.g. first name, last name, or email address) right in the conversion process. How? Inspire people to create an account or set up a subscription pop-up on your site (we can assist with it). Probably, you’ll need to offer something in exchange – like a discount promo code. Later, you will simply upload these users’ data on Facebook and be able to generate custom audiences and lookalike audiences for advertising purposes. Bingo!

iOS 14 Facebook ads countermeasures: step-by step explanation in detail

Listen, we truly want this article to be useful, not only some chit-chat about theory. So here are the practical steps you need to take to verify your domain on FB and set up Facebook Pixel events according to this new Apple policy for iOS. Probably you’ve already seen a warning in your ad account that you need to do that. So, let’s verify your domain name!

Verifying your domain name with Facebook

Go to your Facebook Business settings > Brand Safety > Domains. Add your store’s domain name there and verify it by one of the three methods.

We’d recommend “Meta-tag Verification” as the easiest. Just copy the short piece of code (together with the “<>” brackets!):

Using meta-tag verification to deal with iOS 14 Facebook ads impact

Then, go to your WordPress admin area > Customization tab > Head field. Paste the code and click “Save”. If you already have a Google Analytics tag there, just insert the domain verification code below and click on “Save”:

Then, you should add the needed events to your Pixel.

Adding the necessary events to your FB Pixel

Go to Facebook Events Manager, choose your store’s Pixel there and click “Aggregated Event Measurement”:

Adding events to FB Pixel

Click on “Configure Web Events”:

Configuring web events

Then, click on “Edit Events”:

[slider_1]

Click on the “Add Events” button:

Adding events

Very important! Choose the correct Pixel (the one you use in your Facebook Business add-on/on your site):

Choosing FB Pixel

Add 4 events and place them in this order: View Content > Add to Cart > Initiate Checkout > Purchase (from lowest to highest). The lowest events are of the lowest priority and the highest – of the higher priority.

[slider_2]

Now, you’re ready for the iOS 14 update! It is very likely that there will be some ways around discovered soon anyway – which will let Facebook advertisers sleep with a peaceful mind.

Hope this article was helpful and we didn’t discourage you much and you still want to advertise on Facebook 😉 Moreover, as it’s still one of the best platforms for advertising, it’s our duty as dropshipping business educators to discover and explain how to conform and work with what we have. Now you know what to expect from the Apple iOS 14 update – forewarned is forearmed! Happy dropshipping, and may luck and big profits be with you.

Read the source: https://alidropship.com/ios-14-facebook-ads/

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How To Advertise On Facebook: Launching Your First Ad [Roadmap]

If you have just created your store, found winning products, and filled your site with compelling & trustworthy product descriptions, it’s time to tell the world about your amazing store. The simple question is – how? Whether we like it or not, Facebook advertising proved itself to be the best option for dropshippers. So if you’re new to all this and don’t know how to advertise on Facebook yet, just follow the steps below to launch your first ad!

How to advertise on Facebook: your 8-step plan

So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!

Step 1: Create scroll-stopping promo materials

We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.

Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂

Step 2: Choose the ad objective

We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.

How to advertise on Facebook: creating a campaign

You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.

How to advertise on Facebook: choosing the ad objective

Step 3: Give a name to your campaign

Type the name of your campaign (remember there can be a couple of ad sets inside).

Naming your Facebook campaign

Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.

Step 4: Plan your budget & schedule ads

At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.

There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.

How to advertise on Facebook: setting your budget

If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.

How to advertise on Facebook: scheduling the ad

Step 5: Shape your target audience

Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.

  • Demographics: education, generation, life events, relationship status, work
  • Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
  • Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats

You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.

Narrowing down the audience for Dacebook campaigns

Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.

While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.

Checking the ad potential reach

Step 6: Pick the placements

It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.

Choosing FB ad placement

However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:

  • Device type: mobile, desktop, or both
  • Platform: Facebook, Instagram, Audience Network and/or Messenger
  • Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
  • Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.

Step 7: Adjust optimization & delivery settings

There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.

How to advertise on Facebook: optimizing the ad

Step 8: Tailor your ad

Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.

How to advertise on Facebook: tailoring the ad

Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.

How to advertise on Facebook: previewing the ad

Ta-dah! Congratulations on launching your first ad!

Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on

How to advertise on Facebook: expert tips

Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!

Test everything

Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.

Take care of optimization

If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.

Use remarketing campaigns

Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.

Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!

Read the source: https://alidropship.com/how-to-advertise-on-facebook/

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10 Reasons Why Your Facebook Ads Are Not Delivering

You have decided to promote your business on Facebook, but no matter what you do, your Facebook ads are not delivering? In this article, we will take a look at 10 common reasons why it happens and ways to fix it.

“A person who never made a mistake never tried anything new”.

That’s one of the most popular Albert Einstein’s quotes.

And you know, it’s all true.

When babies take their first steps, they fall. When children learn to write, they often misspell. Even when adults start speaking a new language, they mess up.

It makes no difference how old or smart we are – we all make mistakes when we start doing something new.

Dropshipping mistakes are not an exception: they can happen at any point of one’s business journey, and it’s not a big deal. The main thing is to pay attention and learn from them.

A lot of dropshippers and traditional online store owners use Facebook to promote their businesses. It’s a great platform for posting content and promoting products. But newcomers often say their Facebook ads don’t work.

Trust me, it’s not Facebook’s fault. It’s probably you doing something wrong. So, let’s see why your Facebook campaign is not delivering.

1. You are targeting a too broad Facebook audience

A too broad Facebook target audience

The first problem can be related to your Facebook ad reach. No matter how good your Facebook ad is, if it’s shown to the wrong audience, it will be useless. Of course, you may think that everyone is your potential client, but this is not true.

Just yesterday, my feed demonstrated me an ad for industrial chimneys. No kidding, industrial chimneys made of special steel and used for venting out hot gases from boilers. O_o

I was looking at this ad and thinking “Why? Why me? Are all 25-year-old women really interested in this field? Am I missing anything?”

However, the problem wasn’t me. It was a doubtful decision of some marketing manager who, for some reasons, decided to target ages 1-100.

And made one of the biggest Facebook ad mistakes.

Ad delivery depends on many factors but first of all on how relevant your ads are. There’s no point advertising cute plush toys to middle-aged men, for example.

If you want to avoid this crucial mistake, you need to follow the next tips:

  • Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)
  • Try to put yourself in your customers’ shoes and determine their interests
  • Exclude countries your suppliers don’t deliver to
  • Choose and set up the same language as your website’s language

This will allow you to narrow your audience and reach the people who are interested in your products.

2. You are targeting a too narrow audience

A too narrow Facebook target audience

Another common reason why your Facebook ad is not delivering is that you’re targeting too few audiences. Yes, you get it right: targeting a too narrow audience on Facebook is as bad as targeting a too broad one.

In order not to make this mistake, don’t focus on very specific interests. For example, what if you’re advertising to “American men who like Toyota and live in New York”? Isn’t this Facebook audience too small?

By targeting it, you will lose a great number of potential clients. Instead of this, you can just target “Americans who like Japanese cars” and get better results.

In addition, you have to remember that the narrower your audience is, the more expensive your clicks are. So you’ll pay more when advertising to New Yorkers who like Toyotas than to Americans who are keen on the Japanese auto industry.

Besides that, we recommend that you don’t exclude the countries you want to avoid just for personal reasons. They may easily turn out to be a gold mine of customers.

3. You’re making low-quality ads

Let’s suppose you’re targeting not one but several Facebook audiences demonstrating interest in your product. No problem here. Nevertheless, your campaign’s delivery is not sufficient. What could be wrong?

My guess is your ads don’t draw any attention. They’re boring or not informative enough to provide a high enough level of delivery. So, how do you fix it?

Facebook ads are always visual. It means that users initially look at the pictures and only after that start reading the message. That’s why you need to take care of the images you use.

They should be:

  • Relevant to your offer
  • Bright and eye-catching
  • Of the right size and ratio
  • Clear of any political, sexual or shocking elements
  • Showing a product in action (show how your product works to impress the viewers)

Besides that, we don’t recommend placing too much text in the ad. Your message should be short and clear, otherwise, there is a great chance that it won’t be delivered.

Facebook explains that an ad with too much text will probably bring little results

And here’s another tip from the team of AliDropship: Facebook ads work best when you use videos. The team’s experience with our self-owned dropshipping stores has shown that people tend to pay more attention to such ads. When you see a video, it’s dynamic, it’s changing and shows you one thing after another.

But to make such videos eye-catching, you’ll need to work on its beginning very carefully.

In addition, we recommend that you visit the Facebook Ads Help Center and take your time to study the tips on how to create great Facebook ads.

4. You don’t do split testing

No matter how much experience you have, you never know for sure why certain Facebook ads are not working while others get good results. Sometimes ad sets, from which you didn’t really expect too much, turn out to be your best-performing materials, and you can’t tell why.

That’s why marketers can’t do without split testing.

Even if your ad brings you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best.

This tactic is called split testing.

Turning on an A/B test on Facebook

As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it’s hard to tell which of the elements makes the difference.

So, if you publish product pictures featuring people, as an alternative, try posting some photos of the same product with no people on them. You will be able to measure the effectiveness of these ways of the product presentation and choose the best one.

Here are some more Facebook split testing ideas:

  • Ad types
  • Facebook ad placement
  • Types of pictures (stock images or professional photos)
  • Ad image colors (light or dark)
  • The length of your ad (short or long)
  • Ad headlines (with or without numbers)
  • The word order of the sentences

As a rule, these tests take several days or even weeks, so you need to arm yourself with patience when waiting for the first results. Try not to pause or tweak your ads until you’ve reached at least 1000 people!

5. You test only one type of Facebook ad format

5 ad formats in Facebook Ads Manager

Facebook ads not delivering although you did some split testing? It’s probably because you’re sticking to one ad format only.

Using and testing only one type of Facebook ad formats is a road to nowhere.

First, the chosen ad format might not be consistent with your objectives. I’m sure you will agree that it’s a poor decision to place photos if you can tell your story with a short video.

Plus, you can’t be 100% sure that other ad formats won’t bring you better results.

So, we highly recommend that you test all types of Facebook ad formats and choose the ones that your audience best responds to.

6. You use the ideas that proved inefficient

Let’s say you’ve already used messenger ads 1000 times and you can safely say that they do not bring you the desired results. However, you are still full of hope and continue using them. Or you create new ads and try different ad formats but still target the audiences that are clearly not interested in your offer.

Why do some entrepreneurs do that?

Frankly speaking, I don’t know. But most people make this mistake very often, which leads to their Facebook ads not delivering.

Remember, if you have tested an ad and you’re 100% sure that it doesn’t work for you, you need to get rid of this with no regrets.

7. You’re setting up a too low or too high daily budget

Daily budget of a Facebook ad campaign

Setting up an inadequate advertising budget can also lead to your Facebook ads not delivering.

If your Facebook ads campaign budget is too low (less than $10 per ad set), it won’t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.

You have to remember that your ad is competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.

You can raise the budget to a hundred dollars per ad set or even more only if a certain ad or ad set performs really well. But even in this case, one should watch it carefully and lower the budget as soon as the ad’s performance drops.

8. You keep showing your introductory Facebook ads to past purchasers

Well, you know how it happens. You order a pair of shoes online, and next two weeks, you’re being followed by a shoe ad.

Showing the same Facebook ad to the people who have already bought something from you is also a waste of time and money. These ads are no longer relevant for them. Besides, when people see the same ad over and over again (after they actually bought your product), they usually find it annoying. No wonder your Facebook ads are not delivering!

That’s why you need to exclude all past buyers from your newcomer-aimed advertising campaign and add them to another one – an ad campaign designed specifically for warmer audiences. Otherwise, you will lose your money hand over fist.

9. You don’t prepare your website for advertising

That’s quite a common reason why your Facebook ads are not delivering. Beginner entrepreneurs focus on promotion so much that they totally forget about their site. And what happens when you spend days trying to invite as many people to a party as possible and forget to prepare for the party?

That’s right! The guests get disappointed and leave.

Same goes for digital marketing. Creating a great ad is not enough to make people buy from you.

If a person comes to your website and sees products without pictures or reviews, he or she will definitely leave your store. That’s why before starting any promotion campaigns on Facebook, you need to prepare your products for advertising.

Make sure that all the product pages have high-quality pictures and lots of customer reviews with photos. What’s more, check if the price in your ad corresponds to the price in your store! If it doesn’t, people will be unhappy about your offer and your store in general.

Also, while it’s really important to make your whole site look good, you want to pay extra… no, ultra-attention to the page of the product you want to advertise.

Besides that, you can set pop-up ads on your website in order to collect emails and use them for your future advertising campaigns.

10. You launch Facebook ads at a random time

When do you usually launch your Facebook ads? Do you have a schedule based on research? Or you just trust your instincts?

Timing is a very frequent Facebook ad mistake. That’s why you need to consider the time zone and lifestyle of your audience. For example, if you’re advertising for moms in the USA, your ads have to be shown around 9 pm after the kids have gone to bed in this time zone.

To plan your Facebook ads correctly, we strongly recommend that you study your audience carefully: who are these people, where do they live, what is their lifestyle, etc.

I hope these tips will help you understand why your Facebook ads are not delivering. Or help you avoid such situations if you only plan on starting an ecommerce business and promoting it on Facebook.

Read the source: https://alidropship.com/10-facebook-ad-mistakes/

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What Are Facebook Influencers, And What Can They Do?

Influencers. By now, in 2021, you’re probably familiar with what this term means. Said to be one of the highest-growing forms of promotion and advertisement, influencers are estimated to be worth $9.7 billion as an industry as of 2020. That’s a lot of money — but what’s so special about these individuals? What are Facebook influencers and how can they elevate your brand? Let’s take a look.

First off, though — why Facebook?

Instagram is noted to be one of the top platforms for influencers, thanks to interactive Stories and fun promotional campaign content. But as a company, don’t overlook the OG platform — Facebook. Although it seems to be fading in popularity, it still boasts 2.5 billion monthly users, making it the third most popular social media platform of the past year. Translation for you? Still a great platform to promote your brand on and build a community with.

So what can Facebook influencers do for you?

Like with Instagram, influencers can use Facebook to build trust for your brand and raise awareness to something you are selling by posting pictures or videos of your item and talking about it to an audience. But what is Facebook’s audience like now in 2021?

An average Facebbok user is a person in their thirties and older

Facebook’s user base has shifted a bit in the past few years, and isn’t really a popular platform with teens as it was in its earlier days. In fact, a 2021 study found 18.8% of worldwide users were males between 25 and 34 years old, and 13.1% were female users in the same age range. Facebook’s current main user group is male in the mid-20s to mid-30s. This insight is especially helpful if you are selling items for, say, new homeowners, or new parents. You’ll be able to choose Facebook influencers more wisely based on this information.

So what features can I have Facebook influencers use to help promote my stuff?

Facebook has many features similar to its Instagram counterpart. There are video and live functions to make your brand more engaging:

Facebook Video

A Facebook influencer delivering a message through video

Image Source: Facebook Business

Simple video function allows you to connect with audiences in a more animated way. Whether personal prerecorded videos or professionally-designed promotional videos, Facebook Video allows you to go beyond images for a more modern and dynamic media approach. Influencers can use Facebook Video to create engaging videos promoting your item or service on their page. You can also share the influencer’s video onto your business page for a double approach.

Facebook Live

A Facebook influencer delivering a message Facebook Live

Image Source: Facebook Business

Similar to Instagram Live, Facebook Live allows you to connect with your fans in real time. This live-video tool usually garners great engagement and allows you to answer fan questions on the spot. Influencers can use Facebook Live for your brand to do a takeover or sit down with your CEO or product design team to have an engaging Q&A with followers watching.

Facebook 360

An example of Facebook 360 feature

Image Source: Facebook Business

Exclusive to Facebook, Facebook 360 works for photos and video, and allows viewers to immerse themselves in your setting as if they are really there in person. Influencers can take advantage of this for instance, when touring your company’s headquarters or on set for a promo shoot.

Cool, so know you know what are some of the standout features of Facebook. But remember — before jumping in excitement about these cool videos, creating and utilizing a content strategy is key first before anything else can take traction. Traditionally, a mix of image posts, video posts, and various live video is something a Facebook influencer can collaborate with your brand on for a strong influencer-marketing approach. Now you might wonder in greater detail — what are Facebook influencers capable of doing in particular? Let’s take a look.

Promote a product/service

Image Source: Marketing Land

The most “duh” and basic of using an influencer, is the sponsored post. You give the talent you choose a certain amount or monetary amount of product in exchange for an image (or video) advertising the item. We see here a fitness influencer promoting makeup from a market chain.

Giveaways

A Facebook Influencer holding a giveaway

Image Source: Facebook

The old-school tactic used in the earlier days of influencers (before they were even a thing), giveaways are an oldie but goodie — why? Because they work, and people love the opportunity to win free stuff in exchange for following some social accounts or reposting some posts. And who doesn’t like free stuff? We see here how a brewery teamed up with a podcast duo for a fun merch-and-booze giveaway (note: although the giveaway is noted as for Instagram, the brand is still using the Facebook platform to promote it).

Share experiences

Sharing experiences as an influencer

Image Source: Facebook

A key component to why influencers (and YouTubers) are even successful, is the ability to relate to an audience. And that relatability manifests itself in the form of being able to share an experience — and video is usually the greatest medium for this. With Facebook influencers, you can use Facebook Live or Facebook Video to have a talent speak of their fitness journey or wellness battle, for instance, if it relates to your brand or products. We see here, for example, Nascar driver Erik Jones sharing a Facebook Live session for a book-reading session.

Drive awareness

A Facebook Influencer rising awareness

Image Source: Facebook

Another powerful way to utilize Facebook influencers is to drive awareness to a cause or charity. Influencers can really motivate their audience to give money or resources to make a difference for an organization. This can help boost your brand’s public image if supporting the community is one of your branding goals. We see here an influencer who partnered with Make-A-Wish in the Philippines to raise funds and awareness for children’s diseases.

But where can you choose or find the right Facebook influencers for your brand?

Influencers are all over the place now. And many of them work on all social media platforms. You can organically search for them through Facebook and Instagram and utilize even Facebook groups. You can also utilize online databases and services such as Upfluence, Social Blade, and Post For Rent. Remember to take into account the influencer’s niche, target audience, and the influencer’s reputation too.

SUMMARY: So what are Facebook influencers? They are relatable individuals who can effectively boost your brand image and promote your products to their audience through great, new video mediums and fun giveaways and enticing posts. If your brand is targeted at people in their 30s and older, Facebook will be a great platform for you to utilize influencers on.

Read the source: https://alidropship.com/facebook-influencers/

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Persuasive Ads: 14 Marketing Tricks That Will Boost Your Sales

The primary goal of every dropshipper is to get profit, right? In order to be successful here, you need to promote your store and advertise your products. There are many different ways to jump-start your business and make your customers buy, and in this article, we’d like to tell you about one kind of effective advertising – persuasive ads.

What are persuasive ads?

Persuasive ads are aimed at encouraging a potential customer to buy a specific product and increasing customers’ loyalty. Persuasive ads use emotive, value-oriented ideas rather than information about products and tend to be user-oriented.

It’s always great to learn from the best, that’s why in this article we will show you ads from dropshippers as well as some cool and creative examples from well-known brands. Any idea can be applied to your own business if you aren’t afraid to be creative. So, below, we list and explain the most effective techniques that will make your ads persuasive and irresistible for customers.

Persuasive ads techniques

#1 Master short persuasive ads texts

There’s no need to write 4 sentences when you can tell everything in one. For example, Revolve, a clothing brand, used a pretty short, however, convincing, text in one of their successful campaigns: “If you love it, buy it <3 (before someone else does)”.

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Why does it work? This text creates a sense of urgency and appeals to the desire to be a part of a community.

#2 Try one message per ad

Spotlight the main benefit or feature of your product – it will be easier for your clients to understand its value and increase the likelihood of their conversion.

For example, in one of their campaigns, Land Rover focused on one feature and used a super strong visual to create an attention-grabbing, clever and smart ad.

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Why does it work? You don’t overload customers with excessive and unnecessary information, instead, you’re sticking to one message.

#3 Write in the second person

Your potential clients will primarily look for some kind of solution to their problem or the way to better their lives. Therefore, when you use pronouns like “you” and “your”, you’re engaging your customers on a personal level.

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What’s more, when you’re writing ads in the second person, you can instantly capture customers’ attention and help them imagine a future with your product.

#4 Demonstrate people using your product

It’s vitally important to show the product usage, not the product itself. This way, it’s much easier for customers to imagine this item in their lives. As an example, if we see a lovely model in a nice dress, we imagine this dress will look dashing on us as well and buy it.

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#5 Use strong visuals

You won’t even need to write captions to your ads if your ads have strong visuals. When planning your ads, use the idea of minimalism again, without overloading your potential customers with excessive information. Let’s have a look at Lenor fabric softener ad. The focal point of the image – the bear transforming into a teddy – is a simple, strong, and clever visual.

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It might seem to be super complicated to create visual ads like these, but don’t exclude this technique at all! You don’t have to be a Photoshop expert, just find high-quality bright images of your product from AliExpress suppliers, and think of a way to include them in your ads. The main idea here is to show your product at its best.

#6 Include a call to action

CTA, or a call to action, is a part of a copy that urges customers to do something you want them to do. While lots of advertisements include such CTAs as ‘Buy Now’ or ‘Order Now’, there are ways to use it more effectively.

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As an example, don’t straightforwardly invite your customers to purchase something from you and bring you money. Instead, encourage them to get something that will solve their problem and benefit themselves.

#7 Show, don’t tell

The main rule of successful advertising is using visuals instead of words: that’s why video ads work so well. Yes, you can describe how sharp the razor is, which will result in your customers getting it and so on, but the video will tell everything for you and would be much more persuasive.

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#8 Include social proof

Social proof is a very powerful and persuasive tool because people tend to listen to recommendations, whether they are coming from strangers or their friends. That’s why don’t hesitate to use real people in your advertising.

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#9 Make it more than an ad

Well, people like helping and feeling good about themselves, and nothing serves this purpose better than charity merchandise. Give your customers an opportunity to help others while purchasing goods, and they will be your fans.

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#10 Generate emotions

If you can make your customers laugh, shed a tear, or smile, that means you have won their hearts because nothing is more powerful than emotions. Don’t hesitate to use concepts and values that work well, such as family, pets, friends, and so on.

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#11 Let a color speak for you

Color is a very powerful design tool that can set up mood or conjure a certain emotion, that’s why it works pretty well for promoting fashion items. Using coloring in design makes it all about vibes and a desired sense of self rather than products. This, again, makes you sell emotions instead of items that can be compared by price, quality and so on.

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#12 Benefit from clickbaits

Yes, this tool is quite contradictory, but if used carefully, it can work well for your business. This effect works thanks to dopamine. Once we see something compelling, we want to know more about it and the ‘itch’ lasts until we obtain the info.

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#13 Make them believe they are losing something

According to psychologists, people are more afraid of losing a chance rather than willing to get a benefit. This is the reason why such things as ‘limited time offer’ or ‘limited stock’ motivate customers to buy.

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#14 Tell a story

Storytelling might be a difficult persuasive technique to master, but it’s absolutely worth it. It actually works so well because you plant a seed and give your customers an opportunity to learn more about you, sympathize and become interested in you. Eventually, this leads to buying from you.

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How to create winning persuasive ads?

Here we combined a few elements you need to consider when creating your ad:

  • Headline: a brief summary of what you’re selling
  • Post text: a short and powerful text below or above your media content
  • Media: here goes the image or video of your product. Usually, it’s the largest part of the ad, so keep in mind above mentioned tips when designing the media part of your ad
  • Call-to-action: a button under your ad which directs customers on what to do after they viewed your ad

Quick tip: include words like “you”, “because”, “instantly or now”, “new” in your ad as they proved to show higher conversion rates. However, don’t forget that you need to use these words only if it makes sense for your specific message.

To sum up

Persuasive ads intend not to present a rational argument, but to make customers choose your store because they love the presentation, design, and ideas of your brand.

When creating your ad, you can combine several effective techniques, but don’t overuse them. Look at your product, look at your brand, and try to use the techniques that suit your brand the most. Remember, the effectiveness of the ad comes down to creative thinking and daring to be different. That’s why the more you experiment, the more successful you get!

Read the source: https://alidropship.com/persuasive-ads/

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Hit The Big Time With The Benefits Of Facebook Promotion

Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business. 

Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort.  In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!

One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.

And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.

In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.

Facebook promotion: what is it?

Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.

Our customers are already experiencing success first-hand promoting with Facebook! And you can easily join them.

It is easy and effective and the number of people using Facebook for promotional purposes is quite impressive. Moreover, that number is set to increase even more!

As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!  

Why Facebook promotion is perfect for your online business

Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.

  • Worldwide availability

With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!

  • Highly-targeted ads

You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.

  • Diversity of advertising

You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.

  • Works with other marketing channels

While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.

  • Opportunity for growth

When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.

At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.

However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.

What is a Facebook business page?

Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.

Here is a quick guideline on how to create a Facebook business page.

First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.

From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.

How to set up your ad campaign for Facebook promotion

Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.

It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.

So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.

The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:

  • Select an objective

Facebook promotion ad campaign creation

You have 11 objectives to choose from, based on what you want your ads to achieve.

  • Choose your audience

Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.

Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.

Just look at this dropshipping business owner who has achieved phenomenal results using Facebook promotions with his customers coming from all over the world!

  • Set where to run your ads

where to run Facebook promotion

The next step to select where your ads will appear. You have a vast array of options from Facebook to Instagram, to Messenger, or even across them all.

  • Set a budget

Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.

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You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience. 

Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.

From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.

It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.

Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!

Final takeaways on Facebook promotion

No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.

Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.

Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!

Read the source: https://alidropship.com/facebook-promotion-benefits/