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Hit The Big Time With The Benefits Of Facebook Promotion

Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business. 

Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort.  In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!

One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.

And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.

In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.

Facebook promotion: what is it?

Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.

Our customers are already experiencing success first-hand promoting with Facebook! And you can easily join them.

It is easy and effective and the number of people using Facebook for promotional purposes is quite impressive. Moreover, that number is set to increase even more!

As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!  

Why Facebook promotion is perfect for your online business

Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.

  • Worldwide availability

With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!

  • Highly-targeted ads

You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.

  • Diversity of advertising

You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.

  • Works with other marketing channels

While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.

  • Opportunity for growth

When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.

At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.

However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.

What is a Facebook business page?

Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.

Here is a quick guideline on how to create a Facebook business page.

First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.

From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.

How to set up your ad campaign for Facebook promotion

Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.

It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.

So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.

The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:

  • Select an objective

Facebook promotion ad campaign creation

You have 11 objectives to choose from, based on what you want your ads to achieve.

  • Choose your audience

Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.

Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.

Just look at this dropshipping business owner who has achieved phenomenal results using Facebook promotions with his customers coming from all over the world!

  • Set where to run your ads

where to run Facebook promotion

The next step to select where your ads will appear. You have a vast array of options from Facebook to Instagram, to Messenger, or even across them all.

  • Set a budget

Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.

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You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience. 

Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.

From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.

It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.

Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!

Final takeaways on Facebook promotion

No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.

Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.

Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!

Read the source: https://alidropship.com/facebook-promotion-benefits/

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How To Share Your Content On Facebook & Instagram: Feed VS Stories 

Comparing Facebook and Instagram feed vs Stories and choosing the right placement for your content, you might feel a bit confused.

Regular feed posts are a well-known and popular format of users’ activity on social media. But at the same time, Stories have already taken over Instagram (500 million people are said to post 1 billion Stories every day!) and are conquering Facebook. 

What does it mean for your dropshipping business? Should you join the flow or ignore it as it won’t affect your sales in any way? Our marketing team is here to help you understand the perks of using feed posts and Stories! 

Why is posting Stories important?

An example of making an Instagram Story

Most experts nowadays believe that Stories will replace feed posts. According to this survey, 73% of US teens consider Instagram Stories to be the best channel for a company to spread the news about a new product addition or an upcoming sale. It sounds like a golden content opportunity that you definitely should use to your advantage!

Currently, most marketers use Stories as a powerful tool to engage followers through social media. Their efficiency can be explained with the main feature of a Stories: they disappear in 24 hours after the publication. This gives you an opportunity to experiment and get more personal with our clients, create a sense of suspense, and even learn more about the customers.

How can you benefit from Stories?

If you are wondering how to achieve all these results, here’s what you can do:

  • Tell about yourself

Yes, you’re not a blogger, but this way, you could earn your customers’ trust and stand out from other online businesses. Sharing something through Stories, you create a closer connection between your business and the viewer, so why not use this to your advantage? For example, you can order some of your most popular products from your AliExpress seller and show how you use them in the Stories. We’re sure your customers are gonna love it!

  • Share user-generated content

We’ve already mentioned a thousand times that photos in your buyers’ reviews are real gems that make your offers more trustworthy. So why not post every new one in your Stories? Don’t forget to ask for your buyer’s permission first! 😀 And of course, make sure to add these Stories to Highlights to let them stay with you for a little longer than 24 hours 🙂

  • Ask for your audience feedback

Curious to know the types of content your audience would like to see from you? Wondering whether they prefer red or yellow T-shirts? Use the “Question” and ‘Poll’ buttons to gather valuable data quickly – and absolutely for free.

  • Promote your posts

Well, obviously, don’t waste this opportunity! It’s a great idea to duplicate your new feed post in your Stories to make sure it reaches users of all viewing preferences.

How to make your feed posts more effective?

An example of a visually appealing Facebook feed

Impressed by the power that Stories may give your business account? We are, too, but this doesn’t mean you should forget about feed posts completely.

Today, most people are checking a company’s profile on Facebook or Instagram when they first hear about this business or come across its website. If you’re promoting your store through social media, you need to pay super close attention to it! In this case, your feed is your brand’s face, and you need to make sure it looks neat & pretty.

Here are some tips that will help you to capture the audience attention and look professional:

  • Tell your audience about your business

Stories are the perfect place to show some behind-the-scenes pieces of your brand life. Feed posts, on the contrary, work best when you need to share the basic info about your store, provide your clients with FAQ, and post some cool reviews with nice-looking photos.

  • Create a powerful brand message

As we already stated, feed posts will be the first thing your customer is going to see once they access your account. This means that showcasing your products is the key point to make a memorable impression. Make sure your feed posts are showing your awesome products from the best angle possible!

However, remember that no one likes endless advertising messages in their feed. Do your best to also share some useful & interesting facts and articles (relevant to your niche) in your feed posts.

  • Use the power of hashtags

Hashtags might seem to be tricky as there are so many arguments about their power and possible bans for using too many. However, there is one thing they can help you with. By using hashtags related to your business, industry, or the topic of your post, you can get your content in front of more people in the feed and appear on their Explore page.

  • Make them beautiful

Design sells. That’s why it is a good idea to design your posts in a similar style, especially on Instagram. Think of aesthetics you like and try to apply the same principles, colors, and filters to your posts. If you’re not too much a designer or content-maker, our experts can do that for you.

  • Don’t forget about likes and comments

Feed posts can be liked and commented on, which means they will be visible to Facebook friends and appear on the explore page of Instagram followers. So try to engage your clients into sharing their opinions in comments, and ask for likes.

Facebook and Instagram feed vs Stories: what about advertising?

Long story short, Feed Ads are not the only option available for your business anymore. Many ecommerce entrepreneurs shift their advertising budget to Stories due to the lower costs and seemingly better results.

However, don’t rush to wave goodbye to your Feed Ads! The results of a recent social media marketing experiment may provide you with some interesting insights:

  1. In terms of cost per conversion, Instagram Feed ads with additional text still outperform Stories by 10-20%
  2. At the same time, Stories have a higher click-through rate and a lower cost per click, so they are perfect for sending traffic to your website
  3. Stories are better for selling simple products that don’t need additional explanations

So let’s take a closer look at how these types of ads can benefit your business!

Facebook News Feed ads

An example of a Facebook Feed ad

We often see these types of ads in our regular social media feed. These can be videos, carousels, or images. Once a user clicks on such an ad, they’re taken to a landing page or any page on your website. The good thing about this placement is that users can comment, like, and share these posts.

Facebook Stories

An example of Facebook Stories ad

Stories are well-optimized for mobile traffic, have high early engagement rates, and don’t cost much. All these factors make them perfect for attracting traffic and growing brand awareness.

Instagram News Feed ads

Instagram feed vs Stories: an example of a feed ad

These ones pop in our news feeds quite often, too! An interesting thing about these ads is that if you hover over such a post for long enough, it lights up and invites you to click. One more exceptional perk of this placement is that it’s the only way to share clickable links on Instagram. However, the cost of this placement is usually pretty high.

Instagram Stories

Instagram feed vs Stories: an example of a Stories ad

As we already said, Stories are perfect to make people know about your brand and invite them to your website. Moreover, Instagram Stories give you an opportunity to draw traffic to your Instagram account as well.

All in all, we’d like to say that you shouldn’t ignore the rising trend of Stories and be a marketing dinosaur! We recommend investing at least 10% of your advertising budget into them.

Quick tips for thumb-stopping ads

Facebook or Instagram, feed vs Stories… Whichever platform and channel you eventually choose to promote your business on social media, here are some universal time-tested recommendations for you to follow!

  1. Follow the ad specs

Remember about the recommended file resolution, size, and type. You can learn more about it here.

  1. Use high-quality visuals

No blurry images and grainy photos! In 2021, it doesn’t work anymore.

  1. Use simple language

Keep your ads simple & straightforward. The more understandable your ads are, the better.

  1. Think of your landing page

It should look neat, have a cool product description and a noticeable (very noticeable!) “Add to cart’ button. This is a great example!

And remember: whatever help you need with your copywriting, design or ad targeting efforts, our experts will be happy to create just the right ads for your business!

So, what’s our conclusion of this Facebook and Instagram feed vs Stories comparison? Actually, we don’t need to choose ONE type of placement only! Both formats can benefit your online store a lot and suit your business goals. From promoting your products to making friends with your customers, these tools can do a lot for your business growth while working together. And now, when you have a clearer idea on the best content for your feed and Stories, you are kindly welcome to start experimenting with the most engaging social media posts for your audience!

Read the source: https://alidropship.com/facebook-instagram-feed-vs-stories/

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Emotional Marketing: How To Make Your Customers Buy On Impulse

What’s emotional marketing? We use this term to describe marketing and advertising activities that generally use emotion to make a business’ audience notice, remember, share, and buy their products. Emotional marketing efforts are usually focused on one main emotion, like happiness or sadness, to trigger a consumer response.

In today’s fast-changing world, understanding consumer behavior is more than a necessity. Every decision your buyer makes consists of several conscious and subconscious emotional triggers. We get used to thinking of ourselves as rational and logical people. The truth is, we are slaves to emotion. As psychologists put it, people think second and feel first.

Knowledge of emotional marketing basics will let you take your sales to the next level. Moreover, understanding how to use the power of emotions will help you make unique content and stand out from your competitors.

So, if you are eager to learn more about using emotional marketing to promote your dropshipping store on Facebook, this is the article for you! Let’s figure it all out!

Why is emotional marketing so effective?

When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome.

You’ve formed an emotional bond, however brief and fleeting, that makes them open to ideas and suggestions. It creates a certain level of trust that’s virtually impossible to achieve in any other way.

Here are the main advantages your business gets from emotional marketing:

  • You become more memorable

When you make an emotional impact on your audience, your brand and your content sticks in their hearts and minds.

  • Your content becomes more shareable

People love to share stories or things, especially if they trigger some emotional response from them, whether a good or a bad one. It’s just human nature.

  • It influences purchasing decisions

In a dedicated study, 31% of emotionally charged ads and only 16% of rationally motivated ads turned out to be successful. Clearly, an emotional response to an ad can influence the viewers’ intent to make a purchase.

  • It helps building customer loyalty and attracting brand advocates

Another study shows that customers who have an emotional relationship with a brand have a 306% higher lifetime value. Besides, 71% of them are likely to recommend the company, which is significantly higher than the average 45%. Therefore, when customers connect to you emotionally, they’ll reward you with their loyalty and advocacy.

Emotions and their effects on customers

Let’s look at the ways to use the core emotions to influence consumers’ decisions!

Joy

Joy is a positive emotion. When triggered, it stimulates people to take positive action such as sharing, for example.

Ads and promo campaigns often focus on joy and happiness to improve customer relationships. Thanks to them, you create a much deeper connection with your audience. Videos or photos of cute babies or animals have a great tendency to go viral because they elicit a positive response.

Happiness makes us share … and sharing leads to increased brand awareness. If bad news sells, then good news travels fast. Studies show that good news and positive content spreads faster on social media than any other type of content. This phenomenon isn’t unlike the “social smile” in infancy when babies reciprocate a smile. When someone is happy, we tend to mirror that emotion, which leads us to share any content that made us smile in the first place.

Sadness

Many brands try to create an emotional connection with their customers based on sadness.

Sadness is a very strong emotion. A 2011 study showed that feeling sad (followed with feeling better!) can be motivating and action-inspiring. People with an altruistic impulse caused by sadness are often very generous.

Sadness brings people together for support and empathy, so statistics show that sad content often gets more clicks than positively charged content. You should not always use sadness as a promotion driver for your store, but still, this tactic can occasionally be used to attract more potential customers.

Fear

Fear is a primal emotion that marketers use to inspire a change. Appeals to fear are impactful, but they need to be used carefully. If these messages are too intense or harshly presented, they can backfire and cause a negative response sometimes. One reason for this is that people tend to avoid unpleasant or upsetting imagery.

Still, fear is motivating because we are biologically programmed to run from scary situations. Our bodies and minds compel us to act when we face fear-inducing things.

In marketing, you can illustrate a vivid threat and then offer viewers the way to escape it.

Anger

Anger is a contradictory emotion. Many companies are afraid to use this emotion in their advertising campaigns. This is not always reasonable, though: in the right circumstances, anger can have a powerful effect. Anger makes people act, and all this is due to the fact that such a bright emotion makes people stand up for justice or fight with a problem that bothers them. People do not like unpleasant emotions, so they will do everything to avoid them.

How to become a master of emotional marketing?

Every marketing strategy has its own rules and subtleties. Emotional marketing is no exception. It is based on the power of five. Read the following tips and use emotions in ads correctly to avoid hurting your customers’ feelings.

The power of understanding

It’s about an emotional connection. To touch the hearts of your potential customers, it is important to know them on an emotional level. Do they worry about something? What are they afraid of? How can you make them feel happy? You can get these insights from your previous advertising campaigns. If you don’t have such data, you should think about advertising strategies that will help you understand your audience better.

The power of story

Once you know your audience, you can use these informational details to create a story that resonates with your customers. The story should contain 5 main elements: character, setting, plot, conflict, and theme.

Stories that teach or encourage, inspire empathy, or evoke vivid positive emotions are the key to great engagement. People like to be involved in something, especially if it brings them pleasant impressions. A good emotional connection with your customers will lead to an increase in your sales.

The power of color

Don’t underestimate the power of color and design. As you know, color can have an emotional impact on people. Green and blue have a calming effect, purple, in turn, is associated with wealth and refinement, and red is quite contradictory as it can both show strength and passion, and at the same time, be scary. You can use this information to increase the impact of advertising on your potential customers.

The power of sincerity

Be careful when using emotional marketing. When connecting with your audience, keep in mind that it should be based on the true values of your brand. Otherwise, pretending can play a cruel joke on you. The audience feels when it is being cheated. Build your brand only on sincerity and honesty.

The power of feelings

Emotional marketing may seem complicated, but it’s not. We are all human beings and we all feel emotions. The main thing is to test your audience and understand what emotions you can use when creating content to get the greatest benefit. Don’t be afraid to use different types of emotions, so you can accurately analyze your audience and create content that will touch your potential customers on an emotional level.

Summing up emotional marketing

Using the principles of emotional marketing for your ads and content will directly affect the purchasing process of potential customers. It is often said that people buy emotionally and then justify their purchases logically. Now you know how to use it effectively in your dropshipping business promotion.

It doesn’t matter what emotion you choose: happiness, fear, anger, or sadness – the general message should resonate with the target audience of your dropshipping store. Each of the emotions outlined above will make a noticeable difference to your conversions. Don’t forget to provide enough information about your products. It can increase the chance of purchase enormously.

It’s essential to keep honesty and integrity as a priority. You should be ethical using emotional marketing instruments and care about your customers’ comfort.

Are you using emotional marketing techniques to promote your dropshipping store? You are kindly welcome to share your experience in the comments below!

Read the source: https://alidropship.com/emotional-marketing/

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Promoting Your Facebook Page: What Can Go Wrong? [8 Oh No’s And How To Fix Them]

What should you consider when you’re promoting the Facebook business page? Below, you’ll find the most common mistakes that can become a real obstacle for getting a trustworthy Facebook page full of subscribers who are happy to buy from you.

Is it okay to start running ads if you don’t have enough subscribers on Facebook?

This one of the most frequent questions I receive from new dropshipping store owners curious about promoting their Facebook Page and advertising in general. You’re probably interested in the answer, too? It’s elementary, actually: it won’t hurt to have some subscribers first, indeed! How?

I’m sure that you’ve already tried doing something to promote your FB page, and published some posts at least. But to create a nice, loyal, and engaged audience of subscribers centered around your store on Facebook, you need to do something more than just running ads and publishing posts from time to time.

And what are the things you SHOULDN’T do if you want to promote your business on Facebook successfully? Read on and take note of the most serious mistakes you can make while boosting your followers’ audience!

Rules of promoting a Facebook page: 8 things you should avoid at all costs

Go through this list carefully and make sure you’re NOT doing any of this while promoting your Facebook page!

#1 Playing it safe

You probably already know the types of posts you are good at, the ones your audience likes the most, and the ones you basically can count on.

Maybe, these are product posts where you tell why this or that product is great and how it can solve your customer’s problem. Or maybe, these are general posts showcasing your dropshipping store assortment. Perhaps, these are the easy-to-digest entries automatically generated for you by Social Rabbit

In any case, it’s time to get out of your comfort zone if you want to boost your followers’ count and engagement rate! Don’t stick to one type of posts — experiment with the content! The abundance of post formats will definitely get the viewers’ attention, keep your audience pleasantly surprised, and make them look forward to your further posts.

Here are some of the new post types you should try:

  • Infographics
  • Product video reviews you film with the products by yourself
  • Unboxing videos where you open the package and review its contents
  • Helpful informative posts related to your store’s niche
  • Gifs
  • Polls
  • Videos
  • Promo codes and flash sales
  • Questions that you ask your audience to answer in the comments
  • Quizzes
  • Social proof pieces

See more ideas for your posts in this article – there’s literally an idea for every day of the year (365 in total)!

#2 Keeping your brand voice inconsistent

A meme illustrating inconsistency, which is a common issue of promoting a Facebook page

Every online store should have its distinctive branding and concept. So, go for it with your every post, transmit your idea to the community, and make sure that your branding message is consistent.

What do we mean by this? Let’s look at the examples!

  • If you choose to go only for greenish colors in your feed, don’t make posts in bright red. Getting used to your posts in a certain color, your audience starts associating it with your brand. That is great for increasing brand awareness and making your brand recognizable.
  • If you have a dropshipping store dedicated to eco-friendly products, don’t sell plastic straws (which actually pollute the planet A LOT). Some go-green-activists will definitely make some comments on that in the comments sections, and that won’t be a very pleasant experience for you and your brand.
  • “Indulge in luxury hi-tech experience with this glamorous top-notch phone” and “Guuurl, this phone is dope” – make sure the tone of your messages doesn’t differ THAT much! Work on developing a certain brand voice depending on who your target audience is.

Many online businesses underestimate the importance of their Facebook Page appearance & contents. This is unacceptable: it’s a part of their company which should reflect the same personality as the business itself.

#3 Running no ads. Literally no ads!

“I don’t have any traffic on my site and no followers on social media, I don’t know what to do.” You see, life is not all cakes and ale! If you don’t do paid ads, there’s a very small chance people will willingly come to your site/pages on social media (unless you’re some hard-working SMM expert making genius posts and content).

So my advice is to go and run some ads. Talking about promoting a Facebook page in particular, Page Likes ad objective can come in really handy. It will help you promote your dropshipping store’s Facebook page and inspire people to follow it.

You can read instructions by Facebook on how to launch such ad campaigns here.

#4 Acting unapproachable

A meme illustrating being ghosted in a conversation, which is a common mistake of promoting a Facebook page

Nowadays people usually chat with businesses on the platforms where they used to spend most of the time. If they love browsing Facebook, it’ll be very convenient for them to contact you there. So get ready for it!

Answer your prospective customers’ messages, chat with them in the comments, let them know that you’re ready to help and don’t make them wait for your reply for weeks! They should see there’s a real person behind your business.

Besides being a party that keeps communication going, you can also be the one who starts it. Don’t forget about publishing interactive content on your Facebook page – live(ly) conversation with your audience will help to grow their attention and loyalty to your brand.

According to our experience, people really like it when they’re asked to express their opinion on things, answer some questions or tell about things they love. So keep it in mind when creating your posts.

#5 Having the ‘buy-buy-buy’ attitude

I’ve seen many Facebook pages of dropshipping stores, and do you know what ruins the first impression for me most of the time? The fact that there are only sale-oriented posts telling about the products.

But what’s so bad about it? Shouldn’t you publish selling posts dedicated to the products you sell?

Well, let’s look at it from this angle: do you usually read store catalogs attentively – I mean, the ones that showcase the store products and nothing more? As a rule, you just look through the store assortment casually and put the catalog away (most of the time – without buying anything from it!). See what I mean?

People can easily browse through your product assortment on your site. The reason they come to your Facebook page is to see something more than that. So keep in mind that you should have some entertaining/informative/interactive content on your page – otherwise it will look like your brand cares only about getting purchases & money, not about customers.

#6. Dumping automation & external tools

A meme illustrating the importance of using automated solutions for Facebook pages promotion

What can be better than a machine when it comes to, let’s say, publishing giveaway results at 7 PM sharp? You can get stuck in traffic and not be able to make it on time, but an automated tool won’t let you down!

Yes, you can do lots of stuff yourself, but wouldn’t it make your life easier if you delegate all the scrupulous work to some AI and automation tools? With them, you can enjoy more free time — and invest it into promotional ideas generation and your marketing strategy development!

Here are the automated solutions we can recommend:

  • Facebook Business add-on – generate product feed and add products to your Facebook shop in a snap!
  • Social Rabbit – let this tool generate posts with the pics from your product gallery on autopilot, create posts about your products (with links!) and publish scheduled posts from the Planner.
  • Sellika – don’t worry about SEO-friendly product descriptions as this AI software will create them for you!

#7. Posting irregularly

A brand looks professional and trustworthy if it publishes posts regularly. It’s that simple.

People tend to buy from brands they trust. So the more often they see your posts in their feed, the more they get used to you, and the more eager they become to buy from your store.

To keep your posting consistent, think about content in advance. No-no, don’t even think that you’ll be able to routinely generate quality posts every day! We believe in you, but inspiration tends to burn out.

Instead, it’s best to prepare posts in advance and schedule them – e.g. in Social Rabbit Planner or with Facebook’s post scheduling function.

#8. Setting unachievable goals

A meme illustrating work-life balance issues that business owners can face

Don’t work too hard and don’t become obsessed with making everything perfect. Probably, it’s our worst advice 🙂 But it’ll definitely help you to breathe freely.

Judging by the recent trends, a casual attitude is warmly welcomed by the audience. So there’s no reason to work on an image of a post for hours trying to make it even better. Keep in mind that a simply nice picture will do, and you still have to give time to other aspects of promotion on social media.

Promoting a Facebook page: 3 tips to start following today

So, what about ‘proper’ advice? 🙂 Let’s go through the things that should definitely become a part of your Facebook page promotion strategy!

Tip #1. Keep an eye on your page analytics

You will benefit from it so much, especially when your ads are running! To run your campaigns successfully, you should target your ads at the right audience. So, to learn their age, gender and location, go to: your store Facebook Page > Insights > People.

In the Insights section, you’ll also see the Page Summary (some charts showing the dynamic of the number of actions people take on your FB page, Page Views, Page Likes, etc), Post Reach metric, performance of your posts, and more.

Tip #2. Fill out your page profile

It sounds obvious, but many businesses underestimate the importance of a user-friendly & informative profile.

The details you definitely should add to your dropshipping store’s Facebook profile are:

  • Your website URL address
  • Description that tells about your business, its mission, statement, and goals
  • Facebook Cover – it won’t hurt to make it animated!
  • Profile picture
  • Offers – add some nice discount for your followers
  • Call-to-action button that encourages the followers, for example, to visit your site

Tip #3. Try to get customers’ reviews & appear in search results

People are gradually getting accustomed to using Facebook as a search engine. So, to make your dropshipping store appear in the search results, try to think about the search terms people will choose to find your business and add those keywords to your product description.

In order to be found and noticed, do your best to collect as many positive reviews as possible. Users usually look for the most recommended brands!

Well, that’s it, and it’s time for you to take action! Make your store Facebook page a real beauty, and you’ll see how people appreciate such a professional approach. Promoting business on Facebook is not easy, but it’s definitely exciting, rewarding, and sometimes even fun! See it for yourself 😉

Read the source: https://alidropship.com/promoting-facebook-page/

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Tips On Advertising A Landing Page With A Single Product

Advertising a landing page completely dedicated to one product is a bit different from promoting standard product pages from a catalog of items. In this article, AliDropship’s marketers share their experience in promoting the pages created with our Landing Pages add-on on Facebook.

What are landing pages?

A landing page is a stand-alone web page that potential buyers get redirected on after clicking on your ad.

Traditional ecommerce websites have catalogs that contain dozens of items. In this case, each of them has its own product page. After coming to the site, visitors can switch to browsing the catalog, come back to product categories, the home page, etc.

In digital marketing, advertisers also use landing pages completely dedicated to one particular product. It’s more difficult to leave these landings to view a home page or see other products. It increases conversions, which is why in marketing campaigns, a lot of attention is paid to landing page design.

What are the benefits of landing pages?

An owner of an ecommerce store can boost the business performance with landing pages in a number of ways.

  • Using landing pages can help you test a new product or service.
  • If you conduct a niche research, you can focus on a high-potential item without having to look for other goods for your inventory. It can be done later, after defining the niche and target audience more clearly.
  • Landing pages can be useful for advertising high-ticket or complicated items.
  • It’s a good way to promote limited-time offers.
  • With landing pages, you can focus their efforts on audience segments that will probably show no interest in other products in your inventory.

You too can benefit from these advantages by getting the AliDropship’s Landing Pages add-on. With our drag-and-drop builder, creating and customizing landing pages is really simple.

Advertising landing pages

Advertising one of the products from your inventory and advertising a landing page have a lot in common. Still, AliDropship’s experience has shown that when you deal with landings, there are certain differences.

1. Quantity breaks

Quantity breaks are price tiers that let customers get a better discount when they purchase more products. For example, a buyer can get a 30% discount for 2 items, 40% for 4 items and 50% for 6 items.

When advertising dropshipping products on social media or other platforms, you have to pay for every time a person sees your ad. Let’s suppose you sold an item for $50. But you also had to pay $15 for the product on AliExpress, another $5 for shipping and $30 was your cost of conversion. That means your profit is zero!

But what if that same person buys not one but several products? In this case, all these additional goods will bring you a profit.

When promoting regular goods, one can expect customers to also purchase other products from the inventory. But when advertising a landing page with just one product, your only option is to make people buy more of the same item. That’s why offering quantity breaks is a good strategy.

To make your ad copy more attractive, make sure your creatives (for both marketing and remarketing campaigns) warn potential buyers about the discounts. A simple inscription like “Up to 70% off!” can make wonders.

A Facebook ad of a car organizer warning about a quantity break discount

To create such offers for our winning The Auto Merch store, the team uses the Bulk Discounts add-on which easily integrates with Landing Pages. Moreover, if you subscribe to Landing Pages, you get the Bulk Discounts add-on for free!

2. Budget and optimization

When advertising a landing page with quantity breaks, it becomes really difficult to calculate your break-even ROAS. This term means the return on advertising spend you need to cover the expenditures.

On the one hand, the more items a buyer orders, the bigger discount you have to offer. That means your profit from one product gets smaller. However, the volume discount increases the store’s average order value, so the profit from one customer grows. And the cost of conversion stays the same.

You’re going to see a slightly lower cost per unique purchase in comparison to standard ads which don’t have such a motivation.

When testing audiences, you can also set daily budgets equal to your product’s minimal price. After a day or day and a half, don’t be afraid to turn off the audiences whose conversion cost is higher than the product’s minimal price. Keep only those audiences that show the maximum ROAS and the minimal Cost Per Purchase.

If the minimal product’s price is higher than $50, you can use the checkout cost to optimize the budget. In this case, the checkout cost should be about 50% of the product’s price.

3. Scaling

Since the ROAS is much higher when you promote landing pages with a single product, so shall be your budgets. Other than that, scaling your ads should be the same as with standard promotion.

Here’s an example. The initial daily budget for target audience testing is $20 for a standard ad and $30 for a landing ad if the minimal price of the product equals $29. After that, you double the budget at every step.

Comparison of initial ad budgets for a standard ad and a post advertising a landing page

Thus, your first budget rise will result in $40 for the standard ad and $60 for the landing ad. At the next step, the budget will rise to $80 and $120 respectively. Thus, your budget will rise pretty quickly.

Examples of scaling ad budgets for posts promoting landing pages

When the audiences show high activity and “eat up” the budgets by the second or third campaign, there are two things you can do. Either create a new campaign (with Campaign Budget Optimization) with 2-4 audiences in each ad set; or create several ad sets, with each targeted at one particular audience.

The team also recommends using Campaign Budget Optimization when advertising a landing page. It lets you raise budgets once per two days with almost no limits and you don’t have to worry about breaking the campaign’s efficiency.

Facebook often provides useful tips in your ad sets’ status. If it says, “Learning limited”, this particular group of audiences probably needs a larger budget to show better results.

4. Remarketing

The team uses a different approach in remarketing as well. The Landing Pages add-on has two templates:

  1. A two-page funnel, with the first page containing an article and the second one containing the product details.
  2. Lead generation consisting of only one page.

The team uses the two-page funnel template. So, the first page contains an article describing the product.

The 1st page of a landing created with AliDropship's Landing Pages add-on

The second page lets you see the image gallery and customer reviews, choose between the variations and the number of products, and contains the link to the checkout.

The 2nd page of a landing created with AliDropship's Landing Pages add-on

In remarketing campaigns, the team leads the audience who only saw our ads to the first page. If the audience has already visited this page, we lead them to the second page.

First of all, the people from this audience segment have probably read the article and saw the comments. There’s nothing new for them. Second, if they decide to come back, we want them to get closer to the checkout link.

Besides, it’s logical to offer an additional coupon to those who have already visited the page and saw our prices.

Therefore, landing page remarketing campaigns consist of two ad sets:

  • The first audience consists of users who have visited the first landing page over the last 14 days, excluding those who have purchased something over the last 180 days.
  • The second audience consists of users who have watched 95% of our video ads over the last 14 days, excluding users from the first audience (who visited the first page and made a purchase).

The team uses Campaign Budget Optimization for remarketing to maximize the efficiency of these campaigns.

Follow these tips when advertising a landing page created with AliDropship Landing Pages add-on! If they work so well for our top-performing dropshipping store, your own business can benefit from them as well!

Read the source: https://alidropship.com/advertising-a-landing-page/

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Emoji Marketing: How To Use It To Boost Engagement

Have you ever texted a friend using this emoji “😀”? Well, it’s not a surprise! Nowadays, emojis are widely used in digital media. They humanize interactions and add color to them. That’s why many brands have integrated them into their marketing campaigns. So, emojis are absolutely important for marketers who need to attract people’s attention in a fresh and trendy way. As a dropshipping store owner, you understand that engaging on social media is a great way to get more customers, maintain good communication with them, and build lasting relationships. You can also use emoji marketing to stand out from your competitors. All of that can bring you more profit in the future.

But when and how can you use emoji marketing to promote your dropshipping store? Let’s find out together!

Emoji marketing statistics

Before we move ahead, let’s look at some statistics.

According to HubSpot:

  • Adding emojis to a tweet increases engagement by 25.4%
  • Using emojis in Facebook posts boosts the number of likes by 57% and increases the number shares and comments by 33%

According to EmojiPedia:

  • 5 billion emojis are sent every day on Facebook Messenger
  • The top 10 most popular emojis are:

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes

🤣 Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏 Folded Hands

💕 Two Hearts

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

The Emojics blog reports the following:

  • Smartphone users worldwide send 6 billion emojis every day
  • Emojis increase Instagram engagement rate by 48%

Sounds impressive, doesn’t it? Now, let’s discover how exactly emoji marketing can boost engagement!

How emojis and marketing are connected

As we mentioned before, emojis are engagement boosters! Adobe Emoji Trend Report states that around 50% of respondents would be more likely to follow a brand if they use emojis in their marketing, and 44% would even buy products that were advertised using emojis.

“When people look at an emoji, their brain behaves in the same way as when they look at a real human face. Emoticons are considered equivalent to the human face by your brain. This is why emoji user engagement is more than what you’ll see with text or any other content type,” says Emojics Blog.

Messages with plain text and messages with emojis have a different impact on the reader. Emojis are able to articulate the right intent and mood, which might not be that evident in a plain text message.

You can even tell a story using emoji only:

An example of emoji storytelling

Surely, an essential challenge for all marketers is to create intuitive digital storytelling by using emojis. The most important thing is to be moderate while using them. Otherwise, you will be misunderstood or not conveying the right intention.

Take a look at the following example of using emojis poorly. Here, the U.S. Army inexplicably tried to get in on the emoji action by using cartoonish emoji faces instead of actual U.S. soldiers.

An example of a brand picture with emojis being used inappropriately

Surely, it triggered a highly negative response, inviting critics to bombard the comments sections with gruesome, emoji-dotted photos relating to past military scandals.

If now you think that emoji marketing is something you’d like to try for your dropshipping business, keep reading to learn some tips.

How to use emojis in marketing campaigns

Facebook emoji reactions

Using emojis for marketing requires the right balance of the marketing message, intent, and emotion (happy, surprise, pun, etc.). It’s better to use emojis that convey positive emotions to be memorable and drive engagement.

Check this impressive example: on the World Emoji Day (yes, it exists), NASCAR Tweeted a mosaic of some of the sport’s most famous drivers made with emoji only. Art? Maybe. Cool to look at? Certainly.

An example of emoji marketing by Nascar

Here are our tips to get emoji marketing right.

#1 Research your audience’s emoji usage

Understanding how your audience uses emojis and how it perceives certain emoticons is the key to getting emoji marketing right. Here are your few steps to follow:

  • Understand whether you should be integrating emojis in your marketing messages
  • Use social intelligence tools to identify what emojis your target audience is using online
  • Decide on the emoji that fits your brand personality best
  • Before integrating an emoji into your message, look for its possible alternate meanings to make sure there is no potential misinterpretation: for instance, the Information Desk Person emoji 💁  is also used to ‘show attitude’
  • Test your emoji marketing campaigns on a sample audience to ensure they know what the emoji means

Brands that have crafted a fun persona or are using humor in their marketing campaigns can use emojis to add playful elements. At the same time, a B2B marketer may use emojis subtly to grab attention.

#2 Remember that context is everything

Context and relevance are crucial elements of emoji marketing. Here’s what you should consider before including emojis in your message:

  • Will my target audience understand the intended message?
  • Does the emoji naturally fit the brand persona?
  • Does it resonate with the audience?
  • Is it the right channel?
  • Does this emoji fit the platform I’m using it on?

One of the most popular uses of emojis is within email subject lines. Still, emoji marketing is considered to be most effective when used on social media platforms.

It is important, however, to use the right emoji that best fits a social media platform. For example, LinkedIn is a platform where people connect more formally and for professional reasons. So emoticons that applaud, generate curiosity, or express interest are more popular.

Look at the screenshot below.

An example of Bud using emojis in a tweet to celebrate the Fourth of July

Here, Budweiser used emojis in a tweet for the Fourth of July, which was retweeted hundreds and thousands of times. Budweiser used three different emojis to create an American flag composition: a very creative and ingenious way of using emoji marketing which mimics the way that emojis are used in emoji art.

#3 Use emojis moderately

Marketers must be careful not to get carried away and use too many emojis in their marketing messages. The purpose of emojis is to convey what words could not. But going overboard with emojis will make the message look forced or confusing.

For example, Chevrolet missed the mark when it published the press release (below) composed entirely of emojis.

An example of Chevrolet issuing a press release consisting of emoticons only

While the intention behind it was clever, the meaning of what the brand wanted to communicate was entirely lost.

#4 Humanize your brand

Emojis can simplify your marketing message and humanize your brand voice. So sending out ❤️ to your top fans on Instagram or react with 👏 to your B2B client’s success on LinkedIn is a great way to express and humanize online interactions.

Sephora is a classic case of a brand that’s not just peppering their content with emojis to look hip, but have forged a fun and recognizable voice for themselves just by using emoji marketing in most of their tweets.

An example of Sephora using emojis as a part of brand communications

They’ve made it an integral part of their daily communication and stuck to it consistently.

Key takeaways for your emoji marketing campaigns

Emoji marketing is an amazing tool to amplify your marketing message! Balancing your text with the right emojis can bring a positive reaction from your audience and drive more engagement.

So, what you should do to get emoji marketing right?

  1. Identify the emoji that best fits your brand tone of voice
  2. Do research to understand the meaning of an emoji to avoid misinterpretations
  3. Identify the right emoji for each of your social media
  4. Use emojis in email subject lines to boost open rates
  5. Use emojis moderately.

Following our tips, you can add a human touch to your emoji marketing campaigns. Good luck! And remember: in case you’re afraid to experiment with your emoji marketing efforts, you trust our specialists to create engaging social media posts for your dropshipping store 😉

What’s your opinion on marketing with emoji? Have you ever tried it? Tell us, we’re always excited to learn about your experience!

Read the source: https://alidropship.com/emoji-marketing/

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Facebook & Instagram Post Ideas [+BONUS]

An effective social media marketing plan is an essential part of running a dropshipping business in the digital age. Your customers expect you to be available through multiple channels. It’s not enough just to be there. You need to constantly post attention-grabbing information for boosting your sales, and that’s why a stock of great Facebook and Instagram post ideas for business is a must!

It can be a huge challenge to come up with fresh ideas for your social media content especially when you need to post something regularly on several platforms.

Here is the list of engaging social media content ideas that will give you inspiration on what to post and help you beat writer’s block.

#1 Instagram post ideas: using video content

As everyone has noticed, videos have become even more popular during the lockdown. By the end of 2020, online videos will drive 82% of web traffic. What does it mean? If you give up the idea of sharing videos, you’ll lose the reach and engagement of your social media accounts. That means less attention to your products and lower sales.

Social media platforms provide so many options to choose from:

  • Snapchat
  • IGTV
  • YouTube
  • Live videos (LinkedIn, Facebook, Instagram)
  • Tik Tok
  • In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

Our recommendation is to try multiple ones and choose the best options for your business.

#2 User-generated content

Facebook & Instagram post ideas: an example of user-generated content

User-generated content (UGC) is another significant part of the content strategy for online stores. UGC is the content created by your customers specifically for your products. UGC can include video clips, images, testimonials, reviews, etc.

The main purpose of posting such content on your site or social media accounts is to build trust. Statista reports that over 93% of global digital shoppers read customer reviews before buying something from an unfamiliar digital retailer. What’s more, 85% of consumers find user-generated content more influential than brand-created content.

One of the most effective ways to encourage your customers to share their feedback and experiences on social media platforms is to offer them a discount on the next purchase in return. You can ask them to use a particular hashtag and mention your brand name that will increase awareness.

#3 Product photos as the basis for your Instagram post ideas

Facebook & Instagram post ideas: an example of self-made photo content

If possible, take your own photos of the products you’re offering. These photos shouldn’t look like the catalogue pictures or be identical to the ones already posted in your online store. Try new approaches! Group products in sets, take their pictures on different backgrounds, or simply show them in a new way. Your photos should be unique and stand out in your followers’ feeds.

#4 Flash sales

Facebook & Instagram post ideas: an example of a flash sale

First of all, flash sales are always urgent and time-specific. As a result, they can trigger fear of missing out.

Second, such sales are only available to your followers exclusively. This helps your audience feel like they are part of a private community of just a chosen few. That’s very flattering to a customer and adds value to your offer. To make it work to its best, make sure you’ve specified the time frame: for example, January 8th, 7 pm – 10 pm (Pacific time) only!

This isn’t something we recommend you to do too often, otherwise your audience will get used to it. Keep an eye on your engagement to see what is the right offer frequency for your audience.

#5 Micro-influencers’ posts

A diagram illustrating different influencer tiers

Micro-influencers are just regular people who have a particular interest in some area. They should have around 10,000 – 50,000 followers. The main advantage of working with them is their audience: it’s a tight-knit community, highly engaged in this micro-influencer’s activity.

Contact them, and offer your free product in exchange for mentioning their experience with you in one of their posts. For the cost of your product, you’ve just reached out to thousands of people who truly value this micro-influencer feedback.

#6 Polls

An example of a Facebook poll

It is essential for the customers to know that their opinion is important. So if you ask a question that they can answer by ticking a box, you can be sure that they will engage with that post. Creating a poll on social media is all about such simple steps for boosting your business engagement.

Getting people involved with just a simple poll can help you turn your business into the right direction. Try to create a poll based on your store niche. Thanks to this, you can see what problems your customers are concerned about and help them solve them with your products.

#7 Memes

Trust us, as statistics show, memes are loved by everyone. 90% of the information people process is done visually, so meme images are an easy way to grab people’s attention and introduce your brand to your customers. It’s also a great way to give your brand a bit of personality.

But be careful when it comes to humor. Don’t post anything too risky or controversial as it’s likely to damage your reputation and even turn customers away from you.

#8 Stories

Facebook & Instagram post ideas: an example of stories

Do you know that stories are a huge social media marketing trend? At the moment, this is the fastest developing trend on social media and its growth numbers certainly indicate that stories are here to stay. The number of Instagram Stories’ daily active users grew five times, from 100 million in 2016 to 500 million in 2020. Not bad, right?

So use this platform for your business. Tell your customers about your products, show them ‘how to use’ videos, and share your achievements. This will help you stay in touch more with your customers.

#9 New products

Facebook & Instagram post ideas: an example of a product preview

Don’t forget to put your items in the spotlight! Make the most of your social networks for this purpose. You can warm up your potential customers with teasers featuring a new product even before its official announcement. Tell them about its uniqueness and affordability, use different advertising strategies, and you’re bound to make them curious.

#10 Infographics

Customers often experience a lack of trust that can stop them from making a purchase. When you introduce your potential client to visual information using infographics, the level of trust increases, primarily due to the fact that people trust numbers. The use of infographics as a visual aid can help you persuade your customers to take action. Also, images affect people more than text, don’t forget about that.

BONUS: Best time to post on your social media accounts

As you can guess, there’s no universal time frame that would be perfect for every business to use for posting on social media. It depends on a large number of factors. But even though our tips might not get you an exact time that’s perfect for your audience, you’ll get a great starting point! And thanks to this, you will be able to experiment and find your perfect time.

Best time to post on Instagram

Researchers say that the best time to post on Instagram is generally between 9 am and 11 am (local time), but we have a better idea for you.

If you have a business account on Instagram, you can check when your followers are active and engaged. Go to your profile on the Instagram app, click on your right corner, then find Insights. Scroll to the bottom of the page and you’ll get access to followers’ activity charts for each day of the week. For more detailed instructions check Instagram’s Account Insights guidelines.

In our experience, the best strategy is to post several times every day during the peak activity hours as seen from your brand’s Insights.

Best time to post on Facebook

Hootsuite analyzed 300 brands and found the best times to post on Facebook:

  • The best time is 11 am and 1 – 2 pm (Eastern Standart Time) on Monday, Tuesday, and Wednesday.
  • Generally, 9 am – 3 pm on weekdays is the safest timeframe to post
  • Sundays, early mornings and evenings have the least amount of engagement during the week.

Of course, every business has its own specifics! Experiment with your posting time, and you will definitely find your winning recipe of posting on social media.

What to remember when you look for Facebook and Instagram post ideas?

Ecommerce businesses need to make extra efforts to ensure their content is engaging and interactive. Quality posts enable them to establish their authority, increase their conversion rates and drive traffic on an ongoing basis.

But there isn’t a one-size-fits-all content marketing strategy for every store — you need to find and understand your target audience and create a content plan based on the unique knowledge. The above tips can give you some ideas on what to post on your social media and how to build trust with your audience. And wherever you need a hand with your Facebook and Instagram post ideas, we are excited to create engaging social media posts for you!

Read the source: https://alidropship.com/facebook-instagram-post-ideas/

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6 Facebook Updates 2020 That Everybody Is Talking About

What a year! Thankfully, it’s slowly getting to the end (have you planned your cozy home Christmas evening already?) 😉 With so much going on in the world, Facebook kept up. New and new Facebook updates were released in 2020, and needless to say, they can have a significant impact on your dropshipping business!

So read on to learn about the most important Facebook updates of 2020 and how to benefit from (or get ready for) them when promoting your store!

1) Facebook Business Suite

Is your store present on both Facebook & Instagram? Well, behold the new feature, Facebook Business Suite! Here, you can manage Facebook and Instagram pages of your store from one dashboard.

It’ll definitely save you some time which you can spend on growing your business or doing some things you love 🙂

Facebook Updates 2020: Facebook Business Suite

Currently, Business Suite allows posting, messaging, insights, and advertising which helps you manage your business on both apps conveniently. Among the most handy features there are the opportunity to easily compare your store performance on Facebook and Instagram, and to schedule the same post on both social networks at the same time.

If Facebook Business Suite is available for you, you’ll be redirected there when you go to business.facebook.com.

If you’re already using the Pages Manager app (on mobile), you’ll automatically see the option to use Business Suite.

2) Instagram & Facebook Shops

If you live here (yeah, and nowhere else), you’re welcome to enjoy the Instagram Shop feature released this summer. Using it, you’re able to enjoy selling stuff right on Instagram without making people leave the cozy Instagram app.

Facebook Updates 2020: Instagram and Facebook shops

How this works: basically, you create a product catalog within your Facebook Business Manager (Facebook Business add-on will be extremely useful here), submit your shop for a review, and, if approved, enjoy using Shopping Tags or stickers in Feed or Stories.. and coming sales!

It’s a really exciting feature, especially for some visually pleasing niches like apparel, jewelry, and home decor.

See the full Instagram Shopping setup guide from the Instagram team here.

As for Facebook Shop, it’s a similar thing, but on Facebook.

Facebook already has the on-platform shop option, but it has new features now. You can customize the way your virtual storefront looks, tailoring fonts and colors, putting products on sale and creating coupons. Users will be able to convert and make purchases without even having to leave the app!

See the instructions on how to set up Fb Shop here.

3) Ads limit per page

One of the biggest Facebook updates of 2020 — and must-know news for active advertisers! It was announced that Facebook will put limitations on ad volume already in several months. This will affect the number of ads you can run at the same time per page.

Facebook Updates 2020: ads limit per page

What are the ad limit numbers?

  • 250 ads per Page for small to medium pages

Small to medium pages are the ones having less than 100K in ad spend in their highest spending month over the past 12 months.

  • 1,000 ads per Page for medium to large pages

Medium to large pages are the ones having spended from $100k to $1M on ads in their highest spending month in the past 12 months.

  • 5,000 ads per Page for larger pages

These pages have from $1M to $10M in ad spend in their highest spending month over the past 12 months.

  • 20,000 ads per Page for the “largest” pages

These are pages with over $10M in ad spend in their highest month over the last 12 months.

Why does Facebook bother about the number of ads per page in the first place? Well, they claim that high ad volume isn’t equal to high performance.

At first sight, it seems like the more ads you launch, the more sales you get, right? But that’s not that simple. Let’s take a closer look at how it works.

Each time an ad is shown, the system learns what places and people are the best to show the ad to.

The more an ad is shown, the better the delivery system optimizes the ad’s performance. So, turns out, when you run too many ads at once, each of them delivers less often. In this case, fewer ads exit the learning phase, so you spend more budget before the delivery system can optimize the performance!

“We discovered that four in ten running ads fail to exit the learning phase, and many of these ads come from advertisers running too many ads at the same time.

For this reason, we’re implementing a limit on the number of ads each Page can run at once.”- Facebook

So, all in all, the news looks like a good thing, even though active advertisers might find it a bit inconvenient.

4) Connecting with businesses on WhatsApp

Now connecting with your business on WhatsApp is easier than ever! Just feature a QR code on your site, FB page or in a chat with a client – and they’ll be able to contact you on WhatsApp in one tap.

Facebook Updates 2020: WhatsApp connection

The easier it is for your customers to reach out to you, the more loyal and ready to buy they are. You can also share your business catalog on Facebook or share products as links on WhatsApp – use it to answer questions, suggest the best items, and promote your products.

5) 20% text rule on images

Facebook stopped banning ads with texts covering over 20% of the images. Earlier, such ads were disapproved or suffered from a limited reach. But now advertisers are finally free to use as much text as they see fit!

Some believed it was just a rumor first as there was no proper documentation. However, at some point, the Text Overlay Tool, previously used to check if FB approves the amount of text in the image, stopped working 🙂 Now, it redirects you to the pretty innocent About text in ad images page instead! Then, people started getting official messages about the 20% rule cancellation from the Facebook team. And, finally, FB updated its guidelines and now it’s official!

Facebook Updates 2020: New policy on texts percentage on ad images

What does it mean for advertisers? Should we make ads in a different way? Frankly speaking, no 🙂

The purpose of the 20% text rule was to make the media space less cluttered and the user experience more pleasant. However, it’s pretty obvious that the less text in the picture you have, the more clearly users can see your product (and get interested more easily).

So, even though the restriction was lifted, it doesn’t mean you have to rush and write about your best offer in big letters in the ad image. Minimalism is a pretty popular (and well-working!) trend today, so keep things simple when it comes to advertising creatives.

6) iOS 14 update

The upcoming iOS 14 update asked users to opt-in to data collection so they no longer have to look up how to opt-out themselves. It’s great news for those who worry about their privacy, but not so exciting news for advertisers. Why?

Facebook Updates 2020: iOS 14 update

This update may result in a large number of your audience automatically opting-out to anonymous data collection. As a result, you won’t be able to show them your retargeting campaigns based on actions those users took on your site.

So, keep in mind that website-based retargeting can probably experience kind of a hit, and be prepared! Watch your campaigns closely to amend them quickly if necessary.

With the update, Facebook also reminds users about how their info is used on Facebook and shows them a summary of the off-Facebook activity which businesses send to Facebook – so they can disconnect it.

That’s the end of the article, but not the end of Facebook updates 🙂 There are much more teeny-tiny and bigger ones (e.g. Facebook Messenger API supports Instagram messaging now)! That’s why our advice is to keep up with all the Facebook updates 2020 & 2021 to effectively grow your dropshipping business with Facebook.

Read the source: https://alidropship.com/facebook-updates-2020/

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9 Facebook Ad Types To Promote Your Ecommerce Store

Dropshipping business owners mostly use Facebook for advertising their products. In this article, we are going to talk about Facebook ad types available to you.

In digital marketing, one can use a variety of tools and platforms including social media. With over 2.7 billion monthly users, Facebook is the largest social network on the Internet. So it’s no wonder small and large businesses alike advertise products and services there.

Another advantage of Facebook is that marketers can use different ad types for different purposes. Let’s take a look at what creatives you can use for advertising.

Choosing Facebook ad types

If you’re not familiar with Facebook ad creation, let me explain it in a simple way.

After picking a campaign type, you move on to creating ad sets and ad creatives. In the latter section, Facebook lets you choose between a number of options. Available ad types depend on what campaign objective you have picked. Usually you have at least one of the following ad types:

  • Simple image or video
  • Carousel ad
  • Collection ad

Basically, these are all the Facebook ad types you can create. However, they can be further modified.

First of all, you have two options for mobile experience:

  • Add an Instant Experience
  • Add a playable source file (a demo of your app)

Additionally, in the Ad creative section, you can turn the ad into a slideshow (available for both images and videos) or into a video (if you use only a single image).

Choosing an ad format on Facebook and customizing your ad creative

Facebook also lets you pick from a huge variety of sizes, with each suiting a particular placement type (i.e. where the ad will be shown). But our team recommends using the standard placement groups – square (1:1), vertical (9:16) and horizontal (1.91:1).

Picking ad placements when creating Facebook ads

Image ads

Images are probably the most standard type of Facebook ads. This creative consists of an image, an ad copy (i.e. the primary text), a headline, a description and a call to action. In fact, Facebook even lets you pick one of the standard calls to action from its list.

Screenshot of Facebook Ads Manager where the user picks an image for a new creative

Creating photo ads takes little time. Yet, it remains quite effective when it comes to drawing attention. A bright picture with unusual details or an eye-catching headline can make the ad stand out from the rest of the post in the feed.

Facebook also lets you turn images into videos. All it does is makes the picture move a little. But even this simple trick makes such ads more visually attractive.

Video ads

Another efficient way to familiarize your target audience with a product or service is to demonstrate how it works.

A single image has a serious disadvantage: it can only show one item or one scene. Often it is not enough.

But a video can demonstrate a dynamic change. Imagine you see a short video of how a person uses a liquid soap dispenser. Just a few seconds, and you already know what the product does, how it works and how it looks.

Screenshot of Facebook Ads Manager where the user picks a video for a new creative

Although creating video ads takes longer compared to image ads, their efficiency is undoubted.

Carousel ads

Carousels are very similar to video ads in that they can also demonstrate products and their features. However, they can consist of up to 10 video fragments and/or pictures. Thus, even if you only have product images, you can still create a dynamic demonstration with a carousel ad.

Screenshot of how to make a carousel ad - one of the more advanced Facebook ad types.

Additionally, carousels can advertise not just one but a number of products. Marketers often use it to promote product sets.

However, note that users have to manually scroll these images and videos to get to the next one. It means that you need to be really creative to make people want to do it. After all, carousels are “heavier” than most other Facebook ad types.

Post engagement

When you launch certain types of ad campaigns, Facebook offers you to either make new creatives or use existing posts. In this case, a simple post can be used as a regular ad.

Creating a Facebook ad by using an existing post from your page

For example, you can publish a video post and then use it in a campaign. In this case, it’ll work almost the same way a standard video ad does. But I said almost.

What’s important here is that promoted posts can and will get likes, comments and shares. The longer they’re promoted the higher engagement level they get. Later, when you start using the post as an ad, people will still see the number of likes and comments. This in turn motivates them to click on the ad.

Slideshow ads

If for some reason you cannot use videos and don’t want to rely on the “heavier” carousels, there are slideshow ads as well. You can create them from 3-10 still images. When seen by a user, these ads play like videos, which makes them similar to video ads. Facebook also lets you add text overlays and music.

Screenshot of a slideshow being created in Facebook Ads Manager

Slideshows are good for telling stories or revealing more information about a product with a single ad.

Collection ads

Collection ads are very similar to carousels. Both these Facebook ad types can demonstrate different products instead of just one.

Screenshot of Facebook Ads Manager where the user creates a collection ad

But there’s a number of important differences.

First, collection ads are purely mobile and open in a full-screen mode when clicked on. Second, they have a different format. They consist of an image or video followed by a number of product pictures. Finally, the ad takes users to your Facebook store instead of a website.

Instant experience (Canvas ads)

Formally known as Canvas ads, Instant experience is an ad type that combines a variety of formats. When clicking on one of these ads, users can see engaging videos and full-screen images, swipe through carousels, complete forms, read text blocks, view product sets.

Some Facebook ad types can be created by modifying other ad types. This is an example of creating an Instant Experience.

Instant experience allows advertisers to combine different formats to create an immersive mobile experience.

Instant form

This type of Facebook ads is available for Lead Generation campaigns. It looks like standard image or video ads except for one thing. Instead of taking potential leads to your website, this ad lets users instantly fill in your subscription form without leaving Facebook.

Screenshot of Facebook Ads Manager where the user creates an Instant Form

Dynamic ads

Certain ad types can be further modified into dynamic ads. Instead of making unique creatives, you choose a template. Then the ad automatically picks images or videos from your product catalog.

Dynamic ads retarget people who interact with your Facebook page or website and show them relevant products.

A dynamic ad being created in Facebook Ads Manager

This format is good for remarketing on Facebook although it’s somewhat simplified.

Facebook ads have proven to be an extremely powerful way to advertise online businesses and generate more sales. Thanks to them, this online store makes over $2m/year! That’s why we encourage you to experiment with various Facebook ad types and discover the winning combination for your business — or simply go with a ready solution already tried and tested by a skilled team 😉

Read the source: https://alidropship.com/facebook-ad-types-to-promote-your-store/

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How To Use Facebook Audience Insights To Understand Your Customers Better?

Are you going to advertise your dropshipping products to Facebook users? But how much do you know about this audience? In this article, I’m going to tell you about Facebook Audience Insights.

When it comes to advertising, one has to take care of two things.

The first one is how exactly you want to advertise your product. To succeed here, one must learn how to design eye-catching ads that can effectively convert users.

The second one is to whom you want to show these ads. No matter how good your ads are, they will be useless unless you target the right audience. Knowing what kind of people can buy your product defines how you communicate with them.

Fortunately, Facebook has a tool to help you with this.

What is Facebook Audience Insights?

Facebook Audience Insights is a free analytical tool in your Ad Manager that lets you learn more about your target audience. It provides valuable information on Facebook users who interact with your page, which lets you improve ad targeting. Marketers also use Audience Insights to better understand what kind of content your audience prefers.

To use Audience Insights, enter your Ad Manager and click on “Shortcuts” in the left upper corner. Scroll down to the “Analysis and Report” section. Audience insights will be there.

How to enter Audience Insights on Facebook

After clicking on it, you will see a pop-up window asking you to pick an audience type. The option called “Everyone of Facebook” will let you analyze any group of users. Advertisers mostly use this option to learn more about potential audiences.

“People Connected to Your Page” will analyze only those users who liked your Facebook pages. This option is useful when you need to better understand the people you’re already working with.

Audience Insights block that lets you choose between two audiences: everyone on Facebook and people connected to your page.

Audience Insights could be used to analyze custom audiences as well. But in 2018 Facebook removed this option.

Choose the options you prefer, and it’ll take you to the Audience Insights page.

Facebook Audience Insights: general demographics

On the left side of the screen, you will see a number of parameters that can help you customize the audience.

Use the Location tab to narrow down the audience to residents of a particular country, region, or city. In most cases, it’s no use targeting the whole world at least because people there speak different languages.

The Age and Gender tab limits the search to a particular gender or age range.

General demographics - Location, Age and Gender

The Interests tab is what can make your targeting more precise. Here, Facebook offers a wide range of hobbies, activities and topics, as well as popular TV shows, blogs or websites Facebook users show interest in.

Audience Insights demographics - Picking Interests

The next tab is called Connections. Here, you can limit the analysis to people “connected” to your page. It includes not only people who engaged with it, but also their friends. You can also exclude such users from the analysis.

Facebook Audience Insights demographics - Connections

Facebook Audience Insights: advanced demographics

The next few tabs let you customize the audience even further.

Such tabs as Language, Relationship Status, Education and Work are self-explanatory.

Advanced demographics - language, relationship status, education, work

Marketing segments let you choose between a number of demographic groups. The Parents tab lets you select people depending on how old their children are. Politics defines users’ political views.

Audience Insights advanced demographics - picking market segments, parents and political views.

Life events is an interesting tab. It divides users into groups based on what has recently happened in their lives. For example, people who have changed a job, or started dating someone, or moved in recently.

Audience Insights advanced demographics - Life events section

How to use Facebook Audience Insights in practice?

Ok, now! Playing with all these settings is definitely fun. But how exactly can you use Facebook Audience Insights to learn more about target audiences? I mean if I knew their age, gender, job and political views, I wouldn’t need any analysis, right?

The point is you set the parameters you already know to learn what you don’t know. Let me show you.

What if I want to sell drawing and painting materials in the UK? All I know about my potential customers is that they live in the United Kingdom and are interested in graphic arts. After I put this information into the fields, Facebook analyzes the audience and shows me the demographics I missed on the right part of the screen.

The information is spread across four tabs.

Demographics

This tab will break the results into different demographics. It demonstrates what ages and genders correlate with your settings; what part of the audience is married or not; what education your potential customers have, what profession they have, etc.

Facebook Audience Insights analyzes demographic data of the given audience

I didn’t know all that! But thanks to Audience Insights, now I know my customers much better. And there’s more to it!

Page Likes

The Top Categories section shows what Facebook pages people from this audience have liked or are likely to like. You will notice that not all of these pages are necessarily relevant to your business. After all, this is just statistics. Still, it can give an idea or two about what content your potential customers consume.

At the top of the Page Likes section of Audience Insights, you will find Top Categories block

Lower on the Page Likes tab, you will find another section with a number of metrics for the pages from the list above. The last one is called “Affinity”. It shows how likely this audience is to like a particular page compared to other Facebook users.

At the bottom of the Page Likes section, you will find more detailed information

Note that all these page links are clickable. This way you can quickly check if a page is relevant to your business in case you can’t understand its content by the name.

Here you can insert the page names you find relevant into the Interests tab on the left part of the screen and analyze the Page Likes results again. If you keep seeing the same links again and again, most likely your audience is really interested in them as different audience segments overlap here and there.

Later you can create an ad campaign and use these interests for targeting. One ad set per each interest. Although some of them (or even most of them) will fail, you will be able to find at least several good options.

After that, advertisers usually create lookalike audiences based on the winning ad sets.

Location

The location tab simply shows in which countries or cities most of these people live or what languages they speak. For a dropshipping business, this information can be useful only if you want to sell to more than one country. But in this case, you can simply pick the countries you need in the settings on the left.

The Location section shows where the people from the given audience live

Activity

The last tab in Facebook Audience Insights shows two graphs.

Frequency of Activities shows how many actions (likes, comments, shares, ad clicks and so on) the audience users took over the last 30 days. This can help you understand how active this audience is.

The Device Users graph shows what devices your potential customers used for accessing Facebook over the last 30 days.

The Activity section shows how often the audience performs certain actions and what devices they use

As you can see, Facebook Audience Insights can be a very useful tool. It’ll give you tips on how to better understand your potential clients, how to communicate with them and how to target your ads. To learn more about promoting your dropshipping business on Facebook, watch AliDropship’s free webinar.

Read the source: https://alidropship.com/facebook-audience-insights/