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‘You’ve Got Mail!’: How Ecommerce Email Marketing Can Boost Your Revenue

Email is the service that each and every Internet user is well familiar with. No wonder that ecommerce email marketing has become a traditional tool to increase sales. Still, many online store owners don’t know how to use it efficiently. They send letters only for rare notifications which risk getting into junk emails. Let’s figure out how you can make your email marketing really effective.

Proper email marketing strategy brings many advantages for the online stores. You can use emails not only as a tool for communication and keeping the attention of your audience, but also as the means to generate conversions and repeat sales. In this article, we’ll explain some principles of email marketing, and describe the best email marketing tools and ideas each ecommerce entrepreneur should use.

What is ecommerce email marketing?

Email marketing is the practice of sending marketing messages to potential and current customers via email in order to sell, educate, or build customer loyalty. It is a digital marketing channel – that is, the sender fully controls the content and distribution. Email marketing is best used to send personal, relevant messages to segmented lists of recipients.

In ecommerce email marketing is an especially important tool. It’s used for sending transactional, promotional, and lifecycle messages. Moreover, it’s a great way to connect with people on their mobile devices and get the most from your marketing efforts.

Ecommerce email marketing tasks

Email marketing is an essential tool that helps:

  • Build and sustain proper brand image;
  • Increase customer awareness about your products and services;
  • Strengthen relations with the current customers and attract the new ones;
  • Stimulate the buyer’s interest in a repeat transaction.

The user can immediately perform the targeted action (read, order, buy, download) by clicking the link from the letter. At the same time, the user can do it any time he wants. It makes this form of interaction both quick and convenient. Effective email marketing leads to the growth of customer loyalty.

Ways to collect email addresses

There are a lot of methods for collecting emails of your potential customers. Here are the main methods that can be easily implemented even by ecommerce beginners.

  • Use pop-ups. Set them up to appear automatically on the page after a certain time, page scrolling or a specific user action. Don’t be too annoying – give your users the opportunity to close the pop-up form.

If you think that using pop-ups is a vicious taste, you just haven’t seen a nice pop-up. Look how the idea of pop-ups is executed in the famous Wait But Why blog. It proves that pop-ups can be funny and cute.

popups example

  • Place the subscription form in the website footer near your contact information. Make the form easy to notice.
  • Add subscription to the store news. Let your customers choose whether they want to subscribe to sales and discounts, to new articles in your blog, etc.
  • Set up product notifications. If the customer leaves the page with the goods that are not available now, provide the opportunity to receive a notice when this product is back in stock. Add a ‘Notify me when this product is available’ button with a simple form containing email address. You can also add an option to notify the user when the price drops.
  • Offer discounts for registered users. Give the buyer a small bonus after registration and announce it in the website header. You can make this offer limited to stimulate the fear of missing out. As a rule, it results in tons of registrations, even from those users who did not make any purchase.
  • You can make registration and subscription even easier if you provide the access through social network accounts.
  • Offer the user to download something – a guide, an eBook, or something else that is really valuable.

Email marketing strategy for ecommerce


Boost your sales with ecommerce email marketing

  • Special occasion sales

Sales always attract lots of customers to retail stores. Use various occasions to announce a sale. They can be seasonal, holiday, thematic – there are numerous opportunities to take advantage of sales. It will be great if the design of emails and banners on the site represents the idea of the holiday.

Need more detailed guidelines on launching a sale? Check out this step-by-step guide on planning an online sale!

  • Abandoned cart notifications

We have already mentioned in our blog how important it is to remind the customers about their abandoned carts. Repeated notifications increase conversion rate and help partially recover your lost revenue.

  • Cross-sell and up-sell emails

These kinds of emails are sent to customers who previously bought some products. Offering additional items and sending products or categories follow-ups, you can increase the average purchase amount.

Build your brand image and strengthen customer relations

  • Design and branding

If we compare form and content, the latter is more significant. But a good-looking cover enhances the chances that the content will be noticed. So, take note of how your emails look like. Add your logo to the email templates. Try to use a chosen style in all your letters.

  • Email personalization

Write personalized emails. It is always pleasant to receive an email where you are addressed by your name. Pay attention to gender when offering products. Tastes differ, things happen, but you still have more chances to sell fishing rods to men and lip glosses to women.

  • Powerful subject line

Actually, a subject line determines whether your email will be opened or not! It’s the first (and only) thing that your subscribers see in their inbox when they look through the incoming messages. This is why your subject line should be tempting, catchy, and intriguing enough to encourage your subscribers to click on it and read further.

Want to see great subject line examples? Check out seven types of email subject line that boost your open rate!

Use sales email marketing to attract new customers

Okay, it’s clear how to work with your actual customer base.

But how can it be possible to get NEW customers with the help of email marketing?

You can encourage your current customers to refer your online store to their friends and therefore attract new loyal customers.

Reward your referring customers by offering them a discount. It will serve you twice. First, it will attract referrals (and motivate them – if you are super generous and give them discounts as well). Second, it will stimulate the referring customers to come back to your store to reap the benefit of their well-earned discounts and make purchases.

If you follow these simple recommendations, the positive results will not be long in coming. Now your marketing costs will be partially covered by emails – your sales will start to grow at the expense of new customers, and the average check of actual ones will increase due to constant communication.

Tips for a successful ecommerce email marketing campaigns

  • Create a welcome sequence

A welcome email sequence automatically gets sent to new subscribers when they sign up. It’s a series of emails that thank people for signing up, introduces them to your business, and outlines what they can expect from your emails.

You can include links to your social media and a CTA to follow you to encourage click-through and engagement.

  • Automate emails at key touchpoints

Email automation is a lifesaver for busy ecommerce businesses. You can use your email service to send triggered emails when a customer takes (or doesn’t take) a specific action. Because it’s so timely and relevant, marketing automation scores the best conversion rate among ecommerce email marketing tactics.

For example, you can set up abandoned cart emails to go out when someone leaves your site without buying. Or you can send an automated winback email after a customer hasn’t ordered anything for a set period of time you’d expect them to. Yet another idea is to send a VIP discount as a thank you when someone goes above a certain lifetime value.

  • Choose the right email frequency

How often will you keep in touch with your customers? You ideally want to find the balance between staying fresh in their minds and not showing up too often so that it’s annoying. 

You might choose to send out a weekly newsletter, or you might decide to only email your subscribers when you run promotions or launch new products. A/B testing can help you decide based on the reaction of your recipients. 

These aren’t the only types of email you can send. Try experimenting by sending reviews, customer stories, or sneak peeks behind-the-scenes. Content marketing will spice up your routine emails and get more people to read them.

  • Plan ahead 

Plan in advance for your ecommerce email marketing to get results. Mapping out key emails ahead of time means you won’t end up scrabbling around trying to come up with something to send each week. 

It really helps to focus on seasonal events that are coming up, as well as new launches you have on the horizon so you can create campaigns for these in advance. 

  • Segment your list

One of the best ecommerce practices is to segment your email marketing.

Avoid turning off customers by creating lists of subscribers based on certain actions they’ve taken (like whether they’ve bought multiple products multiple times from you) or who like certain product lines. You can then send personalized emails that cater to their specific interests and needs.

Ecommerce email marketing has proved itself to be an effective and low-cost multi task tool. When starting your own business, remember that it is useful not only for sales, but for your PR goals and brand image as well!

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10 Customer Retention Tactics You Can Use To Boost Your Store Performance

Getting new clients for your online business is great. But, to make them come back for more purchases is invaluable. What are the ways to achieve it? Let’s learn about the best customer retention tactics you can rely on.

What is customer retention?


Nothing succeeds like success.

Have you heard this?

It means that your achievements pave the way for even greater results.

And these are the most suitable words when it comes to business.

Customer retention is all about increasing the profitability of your business by building lasting customer relationships. It refers to the actions and activities companies take to make their customers return for more purchases. The overall goal of customer retention is to retain as many customers as possible through various customer loyalty programs. It’s important to mention that customer retention starts from the very first contact a consumer has with a company and continues on through their entire relationship.

Why is customer retention important for business?

Retaining customers is the best recipe to grow your e-commerce business further.

Customer retention measures how successful a company is at acquiring new customers and also how successful it is at satisfying already existing customers.

Indeed, it’s well-known that making your existing clients buy again costs you a lot cheaper than attracting new buyers.

Besides, customers who keep coming back to your store work in your favor. They help you build a good online reputation and spread the word about your business on the Internet and to their friends and family. This, in turn, results in the emergence of new clients for your dropshipping store.

As you might be guessing, customer retention is not the same as getting new clients.


Keeping a loyal customer base is all about creating personal relationships with your existing clients. For this, you need to use special retention tactics.

And in this article, we’re going to find them out.

10 retention tactics that work in eCommerce


#1. Create your brand identity

What is the most essential part of any relationship?

Emotional connection, of course!

To keep your customers coming back, such a connection between you and your clients is a must.

Thus, you should let your customers feel that you’re on the same page as they are. They need to know that you’ve got the same values.

Let’s take Nike’s example.

This company isn’t just a network of the sport-clothing stores. The better part of Nike’s marketing campaign is built around the admiration for famous sportsmen.

So, people come to its stores not just to buy a pair of sneakers. They feel themselves emotionally connected with the idea Nike conveys – with the brand.

That’s why creating your brand identity is crucial to retain the customers. Emotional connection with your clients puts their fears to rest and instills trust.

To create your brand identity, you should find out as much as you can about your clients – their interests, attitudes, passions, etc.

Then, you need to use this knowledge to come up with the idea that will catch on with them.

And… it’s done!

If you touch a chord with your clients, they will keep choosing you over plenty of your competitors.

#2. Stay in touch

Don’t let your clients forget you!

There are dozens of online stores on the Internet. And once a customer has made a purchase from you, they could easily lose track of your website later.

That’s why you need to keep in touch with your clients. Communication is another effective retention tactic.

Besides, staying in touch is an important thing in building strong relationship with you customers.

If you receive a thank-you letter after buying something, doesn’t this make a difference?

Right, it does.

And when your clients get happy birthday wishes or Christmas greeting from you, it’s even more pleasing, isn’t it?

So, make use of it! Inform your customers about new products in your store, offer them discounts and so on.

#3. Drive loyalty

Loyalty should be rewarded!

When you know that your actions are going to benefit you, you’re more determined to take them, aren’t you?

Let your customer know that their loyalty will turn into giveaways or discounts and they will definitely come back to your store.

This customer retention tactic works perfectly.

For instance, Amazon uses this technique with its membership programs. The more its users spend, the more perks they get.

When you create customer loyalty programs, it becomes a sort of game or competition for your clients. They see the reward and they want to get it.

#4. Use personalization

Everyone says that playing favorites isn’t right.


In fact, most people expect to be treated exceptionally.

And the best way to make them feel this way is using personalization.

The simplest example of this tactic you can put to use is using your clients’ names in e-mails.

You receive loads of e-mails every day. And let’s be honest, most of them are left unread.

Yet, if you get a message starting with your name, it catches your attention and you probably read it.

When you get personal with your customers, you give them the sense of their importance and break the ice.

This simple yet efficient retention tactic could give your online business a lot of benefits.

#5. Provide great customer service

You reap what you sow.

The most important thing in customer retention is the impression you make on your clients.

Customers are sick and tired of the businesses that just want to line their pockets. They look for a honest enterprise which purpose is to help them out.

Thus, if your clients feel like getting the cold shoulder, they will leave your online store without a backward glance.

To avoid this misfortune and retain your clients, you should provide the best customer service you can possibly render.

This way, you let your customers know that they matter. And who doesn’t like this?

So, here’s what you need to do to keep your clients coming back:

#6 Start a customer communication program

Starting a customer program showcases a long-term investment in your relationship with your customer base.

This means creating a variety of information centers for your customers such as a knowledge base, a community forum, or even webinars.

Having these various information centers, your customers can find a solution to their problems quicker and easier before reaching out to you.

#7 Admit mistakes, apologize and fix them

In business today, it is especially important to be able to admit to your mistakes and fix them.

Believe it or not, admitting to your mistakes can actually help with customer retention and loyalty. It showcases your human nature and demonstrates integrity. Most importantly, by apologizing for your mistake, it will demonstrate to people that you recognize something went wrong and you are willing to fix it, which in return shows that you actually care about your customers.

Moreover, this will make your company stand out from everyone else. Many companies simply try to hide their mistakes or ignore them as nothing happened. However, by trying to make things right with your customers, you create an opportunity for establishing a much closer relationship with them.

#8 Use testimonials and social proof

Oftentimes, the greatest way of advertising isn’t your own. In today’s world, consumers are more likely to trust the opinions of people who have previously had some kind of experience with a company or brand.

That’s how social proof can help you retain existing customers and bring in new ones! Using the power of testimonials, you can show the experience your customers have had with you straight from them. Better yet, find a way to highlight your loyal customers by sharing their stories on your website and social media platforms.

Fun fact: more than 97% of consumers claim that online reviews have influenced their buying decisions.

So, using customer testimonials is a very effective way to bring in new customers and convince established customers to hang around.

#9 Develop customer communication calendar

A communication calendar is what you can use to keep track of customer communication at regular intervals. It will tell you when the last time a customer has reached out to you and alerts if existing customers haven’t interacted with your brand.

The calendar is basically a programmed sequence of events, special offers, and deals, which are sent to your customers through automation software.

Companies that integrate a communication calendar into their strategies find it much easier to engage with their customers. For the simple reason that it eliminates any post-purchase doubts, boosts the overall trust, and convinces the customer to return for future purchases.

Constant communication makes the customer feel valued and connected since you’re informing them about the process.

#10 Use gamification

Gamification is when you take a simple process and apply gaming elements to make the process more fun, interactive, and enjoyable.

It’s a great marketing tool to provoke customers to come back for more, generating more loyalty towards the brand. Gamification is becoming more and more popular throughout every industry and more brands are integrating it into their marketing strategies.

Gamification triggers intrigue and excitement leading to interactions with your brand and improved customer emotional engagement. It touches upon the general desire to compete and win. Here’s how you successfully use gamification to retain customers:

  • Know your goals 

You must understand – what you are trying to achieve? What customer behavior are you trying to drive? Most importantly, you need to ensure that your customers understand exactly what they need to do to participate and win.

  • Understand who your customers are

Knowing who you are targeting with this is essential. Try to research the demographics that engage with your brand the most and make the gamified loyalty program be tailored to their needs.

  • Make it easy to participate

The game needs to be available to anyone who wants to participate in it. At the same time, there must be a sense of challenge for the participants to get a sense of achievement.

  • Surprise participants with random rewards

Everyone loves surprises, so every once in a while, surprise your participants with random or free rewards. This can be time-limited promotions, special offers, etc.

Overall, a well-thought strategic approach to the gamification strategy will be a huge benefit for the company in the form of increased customer retention, engagement, and revenue growth.

If you follow these simple rules, you’ll see that providing great customer service is the most efficient thing in your bag of tricks to retain clients.

The longest journey starts with a single step. Similarly, the success of your dropshipping business lies in simple yet important things you should put into service. Customer retention is one of these things. Now, you know the tactics to retain your clients. What is left is to take a step!

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6 Effective Follow Up Strategies You Need To Start Using Today

In email marketing, follow up letters are the bridge connecting you with your subscribers and helping you stay in touch with potential buyers.

For us, email marketing is one of the main promotional instruments. Most likely, you’re reading this article because you’ve received its preview in your inbox. 😉 So, we decided to share some of our tips on the most effective follow up strategies we’ve tested ourselves!

What are follow up emails and how to deal with them?

Let’s start with the basics: what do we mean by follow up letters?

Follow ups are several emails that are sent to your subscribers automatically over some specific period of time. You write them once, and they work for you on auto-pilot in the long run.

So, follow ups are a series of logically linked emails that do A LOT for your business promotion:

  • Make your clients feel valuable and important to you

As a rule, the first email in the series of follow ups is sent to a person right after he or she took some action in your store: made a purchase, left an abandoned cart, subscribed to your newsletter, etc.

Therefore, this person feels appreciated – especially if you write this first follow up email correctly! Read below to learn more about it.

  • Share important information with your clients

Each follow up should be dedicated to a specific topic that is meaningful for your audience. You don’t just send the same email over and over again every 2-3 days. Every time, it should be something new and engaging.

  • Remind about your business with no extra effort from you

Follow up communication is set up through a specialized mailing service. Therefore, you don’t write and send each email manually! You write follow up templates, add them to the mailing service’s email sequence, and specify the sending frequency. The system will do the rest for you.

How to follow up with clients or the most effective follow up strategies: collect clients’ emails

a picture showing an example of email subscription installation

Now, the prospects of this marketing tool seem really appealing to you, right?

But how can you start using this strategy for your dropshipping store promotion and even make the most of it?

As you understand, you can’t send out follow ups if you don’t have any email addresses in your mailing database. That’s what you need to begin with!

We have dedicated a whole article to email list building – read it carefully to learn how to collect email addresses of your potential customers.

Don’t want to set up all these pop-ups, subscription forms, and other tech elements yourself? Use the service of email subscription form integration provided by dedicated specialists, and watch your email list growing on its own!

And, while the systems collect email addresses and put them into your database, you can proceed with the most interesting part of email marketing: writing the follow up texts!

Effective follow up strategies: best follow up tips on how to create emails that sell?

Don’t you know how to do a follow up? Well, we’re going to share the best follow up strategies we’ve figured out from our personal experience!

#1 Start with your follow up plan

What will your follow ups be about? How often will your subscribers receive them?

At this point, you need to come up with a general follow up plan – something like this:

Day 1 (right after getting the email address): the first welcoming follow up. It should include a gratitude for the interest in your store, a brief business introduction, and a tempting welcome discount coupon.

Day 2: an appealing product selection from your store. Add best sellers of the week / new arrivals / trends of the season / items similar to the viewed or purchased ones with product links to the follow up letter.

Day 3: some interesting facts about your products. It’s all about the buyers’ testimonials / industry secrets of the product manufacturing / unexpected ways to benefit from the products use with product links.

Day 5: special offer. It’s time to create a sense of urgency. Please note that the letter has to be different from the one you provided them with a discount coupon for the first time.

Day 7: a preview of your valuable article from the in-store blog with the links to the related articles or products.

As you can see, this sample follow up plan covers 7 days, includes 5 messages, and uses every opportunity to motivate the reader to check out the store once more.

Of course, it’s not a must-follow sample plan. You can come up with any other ideas for the letters’ topics, mailing frequency, and time period. It all depends on your store niche, business brand, and the potential customers’ preferences.

#2 Pay attention to the first follow up email

Basically, the first follow up letter introduces you to the readers. It lets them understand what they can expect from you, how they can benefit from your offers, and how many of their problems you can solve.

In order not to make them disappointed, you only need to give them the information they are looking for while browsing your store. That’s why it’s a good idea to create different follow up sequences for different types of actions taken in your store. Obviously, a “thank you” letter after a product purchase won’t be the same as the “these items are still waiting for you in your cart!” message, right?

In any case, it should bring value to the readers. Otherwise, they will quickly assume that your emails are not worthy of their attention.

#3 Combine marketing elements with transactional details

Your readers are smart enough to see the difference between a spammy promotional text and a piece of valuable information. That’s why some email marketers use payment confirmations, notifications about an order, etc. as the basis for the first email in their follow up sequence.

Normally, such action-triggered notifications are sent directly from the website where the user’s activity took place. But you can also add a transactional element (download link, order confirmation, etc) manually to your very first follow up. In this case, you can fill it with FAQ links, store contact details, or other elements that bring value to the readers, re-engage them, and bring them back to your website for new or repeat purchases.

#4 Work on your subject lines

It must be clear from your subject lines that the emails contain something really important: not just useless boring information, but meaningful bonuses, tips, or other helpful and valuable elements. It makes it more likely that the readers will open the emails, and not simply ignore them. These insights will help you create powerful subject lines!

Want to see expert examples and tips? Check out these seven types of email subject lines that boost your conversions!

#5 Keep it short

An overly long email will be left unread – trust us. 😉

Your goal is to make all the text seen immediately, without scrolling down a page. That’s how you can be sure that the reader won’t miss any of the links, buttons, appealing coupon codes, and other crucial parts of your letter.

Need advice on the texts and catchphrases you’ll put into your follow ups? Check out these tips on selling emails we’ve covered in one of our previous articles.

#6 Consult experienced email marketers

Don’t worry if you don’t have any background in writing catchy texts or planning a long-term email sequence.

Our team is happy to help you craft an engaging, highly efficient, and valuable set of follow ups! Here is what we offer:

  • A sequence of 4, 8, or 16 unique follow ups that cover from 2 weeks to 3 months (depending on the package you choose), reflect your business, and prompt the readers to make a purchase
  • From 2 to 5 appealing email templates that you can freely use for your future email campaigns
  • A detailed step-by-step guide on setting up this follow up sequence in the Mailchimp mailing service

Thanks to this assistance, you’ll enjoy an improved volume of sales and a growth in the number of repeat buyers – all on autopilot!

Now, you have a much clearer idea of effective follow up strategies that can convert your subscribers into happy buyers! And remember – we’re always here to find the best ways to follow up with the customers!

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Best Email Marketing Tips: 16 Simple Ways To Skyrocket Your Sales

If you have an ecommerce store, you’re probably wondering how you can increase its revenue without spending tons of money on its promotion. Email marketing is the perfect option! With the best email marketing tips we’re sharing here, you’ll be able to:

  • Grow your email list
  • Engage your subscribers
  • Do more with less time through automation
  • Reach out to lapsed customers to bring them back to your business

Let’s dive right in!

Best email marketing tips for making your letter opened

Write a killer subject line

Your subject line is the first thing that users see and use to decide whether to open your email. So, you need to create a subject line that readers just have to open. We advise using cliffhangers to make your subscribers curious about what’s inside the letter.


Cliffhangers hold something back from the readers which ultimately will drive them to know more. Here are examples to show you how to use this in your subject lines.

“Hey, We Need To Talk…”

“Oh, Now, That Happened Again…”

“You Know You Want It!”

Caution: Don’t overuse this technique as this can annoy your subscribers.

Pay preheader the same attention you give to your subject lines

Without a good preheader text supporting your subject line, your open rates stagnate or get worse. An optimized preheader can do wonders for your campaign. It can boost your open rates and get your campaign off to a splendid start.

That’s why you mustn’t ignore it anymore.

Take a look at these preheader examples:

Email subject line: Drop Everything. Sitewide Sale. Now.

Preheader text: It’s our birthday 🎉 Free Shipping to celebrate!

Subject line: It’s now or never!

Preheader: Only 7 hours left on these Black Friday deals

See how the preheaders add more information to sway someone to open up?

So, pay more attention to your preheader and optimize it!

An example of an email preheader

Email new contacts within 24 hours

It’s important to take advantage of the window of opportunity when your company or brand is at the top of your prospects’ minds. You can really get a pulse of what future engagement will look like by what people do when you email them within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. Plus, it’s a great opportunity for branding and setting expectations.

If you don’t have any automated email workflows set up, you’re likely missing out on some major opportunities to nurture and engage your existing contacts.

Best email marketing tips for inspiring readers’ action

Make sure your emails look clean and crisp

This sounds obvious, but you’d be surprised how many people send emails that look like amateur websites from the ’90s. If someone has opened your mail because of an engaging heading, you want to keep their interest. This means:

  • Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.
  • Including bullet points to help people skim the content and take in the vital points.
  • Inserting pictures sparingly. Images should illustrate your message rather than replace your content. Some email providers block images or consider them an indicator of spam.
  • Using GIFs to draw attention to a certain section or content block or, even better, to frame your new product is an effective strategy.

Here’s an example of what an email newsletter template might look like:

An example of an email template

Write like a friend

When writing your emails, put your corporate hat to the side and write like a friend. This is the only way to really appeal to your subscribers and get them to open and click your emails.

For example, a corporate phrase like, “We’re offering savings to our customers!” comes off as distant and stuffy.

A more friendly alternative could be something like “You’ve gotta check out this deal…”

That makes the email seem a whole lot more personal and makes it less likely that your recipients will simply delete your message and move on.

Remember: in this age of information, everyone is looking for a reason to ignore your emails. They aren’t looking for a reason to read them. But if you appeal to them on a personal level, you’ll stand a better chance of getting that email opened.

Improve your promotional emails

Promotional emails are designed to raise awareness for a specific deal. For example, a Black Friday, Mother’s Day email, a Christmas gift guide email or a limited-time-only discount email.

Here are some tips to level up your emails:

  • New products (or services)

New products often become viral thanks to feedback from customers, so there’s no better place to begin when launching a product than with your subscribers. Start with launching a new email campaign.

Email marketing tips: announce new products in your letters’s example

  • Time-sensitive deals

Create a limited offer deal that relates to customers’ interests. Provide a discount on the same category of items they bought in the week before. Remember, when a sale should be compelling, it’s best to use simple and clear descriptions and offers.

Email marketing tips: announce time-sensitive deals in your letters’s example

  • Subscriber-only discounts

Whether you send a regular newsletter or set up a campaign about special promotions, you can always include discount codes to boost your subscribers’ motivation to make a purchase. Offering a feeling of exclusivity and membership is a short way to your clients’ hearts.

Email marketing tips: offer subscriber-only discounts in your letters’s example

  • Seasonal promotions

A traditional and effective form of email marketing is notifying subscribers of special offers based on upcoming holidays or the time of year. You might want to let your subscribers know about a Black Friday sale, an after-Christmas sale, or a spring clearance sale. You can also remind people about upcoming holidays, like Father’s Day.

Email marketing tips: announce seasonal promotions in your letters’s example

Include interesting links and calls to action

The aim of most email marketing campaigns is to drive more traffic to a site, sometimes to a specific landing page. No clicks means no customers — it really is that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact (e.g “Check Out Now!”, “Download Now!”, etc.).

Add urgency to your emails

If your emails put recipients under pressure to act, you’ll convert more subscribers into customers.

For a long time, digital marketers have been using phrases like “Act now,” “Hurry,” and “Only a few items left” to convert web users.

Urgency is a key feature of the human brain. Urgent situations make us act very quickly.

Best email marketing tips for staying reader-oriented

Test, test, test

Never send anything without making sure it’s working properly. Double-check that your messages look the way you want them to be by sending them to your personal accounts. Ideally, you will view them on, Gmail, and Yahoo, and on a variety of mobile devices before finalizing your drafts.

Ensure that all your links work, and all the personalization shortcodes aren’t failing. Sending mass emails without double-checking the content would be like turning up to a business meeting having chosen your outfit in the dark. If it goes wrong, you’ll look foolish and unprofessional.

Send emails regularly

Stick to a specific schedule! Whether you send monthly, weekly, or daily emails, stay in prospects’ minds and inboxes through regular updates, news, and offers to increase your success rate. Keep your emails consistent so that readers could look forward to receiving your email.

Don’t overwhelm your subscribers

As mentioned above, it is important to send emails regularly. However, beware of how often you send messages to your list. You don’t want to flood their inbox with marketing messages about everything you offer — they might get annoyed and unsubscribe.

Most common reasons for readers to flag emails as spam

Include links to your social media profiles

Encouraging your readers to engage with your business on social media should be one of the key ingredients of your email marketing pie. Therefore, it is a good idea to include links to your social media alongside a call to action to share this promotional offer with their social media followers and friends.

Not only does this give you an added opportunity for promotion, but it also builds trust between your business and your audience. If a visitor has already given you their email, the odds are good they will follow you on social media, too. Make it easy for them to follow you!

Best email marketing tips for managing your campaigns

Maintain your email lists

We would like to share with you a good lifehack. To get better results from email marketing, you should remove the bad addresses that affect your reputation as well as your overall deliverability. It would improve your statistics. Bad addresses include people who ignore, delete, or mark your emails as spam.

Too many marketers focus on growing their email list, but they forget that there is no benefit of having more people on the list if you don’t reach the inboxes of your subscribers.

A/B test your email copy frequently

One of the best ways to improve your email campaigns is a regular split testing.

The more you test, the more patterns you’ll start to spot, and the better you’ll be able to adjust your email strategy.

Please note that it is incredibly important to base your decisions on data rather than guesswork or intuition.

What elements of the email should be a subject to your split test?

  • From line
  • Subject line
  • Preview text
  • Call to action

Here’s how these elements look from your readers’s inbox:

How email elements look in the reader's inbox

And here’s how they look in the letter:

How email elements look inside the letter itself

We recommend you to test only one element at a time (either subject line or preheader text) for the most accurate results. Use A/B testing, not your guesswork to pick what’s right.

Optimize for mobile

What’s the first thing you do when you wake up in the morning? Many people take their phone. In fact, 66% of email opens occur on smartphones or tablets. If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks. Keep it in mind while launching your next email campaign.

An example of optimizing emails for mobile

Keep your emails out of spam folders

If your carefully constructed emails are flagged as spam, they’ll never see the light of day. Start off by making sure your recipients have opted into your emails so you aren’t running afoul of any regulations like the CAN-SPAM Act.

Beyond that, avoid using all caps, too many exclamation marks, and hyperbolic phrases (“ACT NOW BEFORE TIME RUNS OUT!!!!”). We recommend you to pay special attention to this topic.

Summing up best email marketing tips

If you’re a dropshipping business owner, using email marketing should be one of your priorities.

Email marketing isn’t just about sending the same offer to every customer. It’s about building relationships, learning what your customers are like, and discovering what they respond to. Most certainly, it’s a combination of good planning and analyzing data to make improvements to your campaigns.

The only way to build and improve your own winning email marketing strategy is to get out there and apply these tips to see what works for your audience best! Whatever help you need along this way, you can always ask for a professional email marketing setup – we’ll be excited to assist you. Happy emailing!

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Email Marketing Strategy For Your First Campaigns

Have you never launched email marketing campaigns? Keep calm, my friend, as email marketing has a lot of cool benefits. When used correctly, it can boost your sales, attract new customers, and help to retain them. It’s also a great way to promote your brand. Our marketing team is here to help you create your own successful email marketing strategy!

What is email marketing?

Today, each of us receives a ton of different promo emails, but there is no denying the impact of well-made email marketing on brand promotion.

Email marketing helps you build good relationships with your potential customers. But you need to use this strategy wisely! With email marketing, you not only sell your products, but also share news and promotions, improve your cart abandonment rate, tell the brand’s story, and much more.

Does email marketing work?

In fact, a 2019 study by the DMA found that for every $1 spent, email marketing has an average $42 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.

Still, people receive more and more emails all the time, and it can be challenging to stand out in full inboxes. That’s why we decided to give you some email marketing strategy tips you need to shine.

How to craft your first email marketing strategy?

#1 Set up your goals

If you don’t set any email marketing goals or don’t track any metrics related to them, you won’t ever know which strategy works.

You always need to set goals so that you can track your promotional results.

When setting goals, stick to the S.M.A.R.T. technology:

S – Specific 

Set as clear and specific goals as possible. The narrower your goal is, the better you’ll understand the steps that need to be taken to achieve it.

M – Measurable

Set goals that can be measured. For example, you want to increase the customer conversion rate by 10%. And for this goal, there are clear indicators that you will be able to track.

A – Achievable

Achievable goals will help you stay motivated and focused. And so you can easily track your result. If your goal is too ambitious, then divide it into preliminary steps and achieve everything gradually.

R – Relevant

When you set goals, consider whether or not they’re relevant. Each of your goals should align with your values & larger, long-term goals.

T – Time-based

Knowing the end-date will make it easier for you to achieve your goal, as you will be able to prioritize and build your way correctly.

For example, one of your goals is to create an e-marketing audience of two thousand people in a month, send them at least one promo email a week, include two discount coupons and an invitation to a closed sale.

With S.M.A.R.T goals, you’re more likely to achieve your goal efficiently & effectively.

#2 Create an email marketing plan

There are a few subtleties you’ll want to consider when creating a your email marketing strategy.

  • Signup sources

There are many tactics to attract subscribers. For example, you can use the form on the website, pop-up, landing page, lead ads on Facebook, and more. Choose your own and expand your email subscribers’ list. But keep in mind, you can always ask for professional help and get cool lead-generating services such as the Irresistible Lead Magnet and Lead Generation Pop-up Setup.

  • Define your audience

You should always clearly understand who your audience is. This insight will allow you to establish better contact with your customers and speak the “language‘ that would resonate with them. Try to segment users within your audience so that you can send them personalized emails. Thank the customers who made the purchase and give a coupon for an additional discount. To the customers who came thanks to the pop-up, you can provide the promised coupon and show the assortment of your store.

A study by Experian found that personalized emails deliver 6x higher transaction rates! It’s also a great way to stand out from the competition.

  • Decide what to write

Now that we know the audience, we need to decide what to write about. In fact, you can write about anything. Tell your customers about an upcoming promotion, send an invitation to a closed sale, or tell them the story of your brand. But you shouldn’t focus only on selling letters. Make your potential buyer feel like a friend of your brand. The better you set up an emotional connection, the better your sales will go.

  • Establish your sending frequency

Too frequent mailouts can lead to scaring off a potential client with such an intensity, and as a result, your emails won’t be opened. Worst of all, your clients might unsubscribe from your mailing list. Choose to send your email campaign at your own pace (e.g. immediately after subscribing – 1 day later – 3 days – 7 days – 12 days) , and check the unsubscribe rates and the click-through rates to find your best working strategy.

  • Choose a platform for email marketing

Choosing the right platform will help you solve lots of problems. Therefore, study this question attentively. There are different email marketing solutions, so consider their advantages and rates, and choose what suits you best. As for our marketing team, we work with MailChimp. This platform allows you to automate templates, customise emails, and add designs with ease. And you can also add pop-up for additional promotion and attract customers. All this is available in a free plan! If you want to join MailChimp, just click here.

  • Make a content plan

Creating a content plan is one of the main points of success in email marketing. It is important to remind the customer about your brand and please them with special offers.

#3 Create your email template

An example of an email template

At this stage, you need to decide whether you will build each campaign from scratch or use ready-made email templates. Using ready-made templates will save your time, but creating your templates with a unique design yourself will add originality to your brand. That’s what you’ll need to decide for yourself!

Don’t forget that your letter structure doesn’t have to be complicated. Otherwise, you will confuse your customers. Pay special attention to the header, footer, and your use of white space throughout your email template. White space is the area you see between various elements in your email that’s left blank.

  • Email header and footer

Email header and footer explained

The header and footer are places to show your brand. The header should include something as simple as your logo. And the footer should include the links to your social media, your unsubscribe link, as well as your physical company address. Thanks to these rules, your emails won’t go to the spam folder.

  • Whitespace

Illustrating a white space in an email layout

Don’t overload your email! Add only the most important details and items. And it’s better to have more whitespace in your email than not have it at all. The whitespace adds style to your message and makes the customer study the content of your promo emails.

#4 Use engaging images & visuals

An example of engaging visuals for customers' attraction

In fact, studies have shown that people can recall as much as 65% of visual content up to three days later compared to just 10% of text-based content. Email marketing companies that use visual content have a 7x higher conversion rate. Inspiring, isn’t it?

Visual content is more effective, so it’s a great way to highlight the information you need for the promotion of your store.

#5 Automate your email campaigns

Automating your email marketing campaign

Most email marketing automation platforms have the option to set triggers for promotional emails. Thanks to triggers, your email marketing can be automated in accordance with customer’s actions. For example, after subscribing to your newsletter, a potential customer automatically receives a welcome email.  It’s a great opportunity to save your precious time.

#6 Help conversions happen

Help your subscribers to click through from your email campaigns – make it as easy as possible for them.

According to our research, 41% of email opens are happening on mobile devices. Therefore, if your campaigns aren’t optimized across all devices, then you’re probably making it unnecessarily difficult for your subscribers to convert.

But don’t worry! In case you use a platform with a drag-and-drop editor (like MailChimp, for example) your emails will be optimized across all devices automatically.

#7 Make sure your email marketing campaigns are branded and trustworthy

It’s highly likely that your email campaigns aren’t the only interaction your subscribers are having with your online store. In fact, they visited your website or social media page to sign up for your email.

Because of this, it’s important that your email campaigns are aligned with the colors, fonts, and branding you use across all your other customer touchpoints so that your customers have a consistent experience with your brand.

#8 Follow email regulations to avoid going into a spam folder

Even though you’re creating beautiful and engaging email campaigns, some recipients may still want to unsubscribe. Although setting up an unsubscribe option might be considered a minor step, ignoring it can cause disastrous consequences for deliverability and your sender reputation.

You may want to buy or rent a ready mailing list, but that’s illegal and useless. Simply having a big email marketing list won’t guarantee your success, and if your list is full of unengaged recipients, it might be doing more harm than good!

Also, we highly recommend you read the rules of the email marketing platform that you use. All of them have their own acceptable use policies that you don’t want to violate. For example, MailChimp considers vitamins, supplements, adult items, and more as Content Subject to Additional Scrutiny. If you won’t be careful, your account can be suspended, throttled, or disabled. So please pay attention!

#9 Don’t send promotional content only

A few years ago, Marketingsherpa ran a study asking consumers “in which of the following ways, if any, would you prefer companies to communicate with you?” More than 70% of respondents chose email, dominating a list of other choices including SMS, social media, direct mail, and online/print ads. Not much has changed since then and customers still prefer email.

But it doesn’t mean they want every email to be blatant promotion. That’s a sure-fire way to get your list to hate your guts.

When plotting your email campaigns and choosing the content to include, in the ideal world, you should aim for an 80/20 mix using the Pareto Principle. Simply put: 80% of your content should be devoted to valuable and useful information, and 20% should be devoted to the promotions, sales, and products you’re selling.

#10 Review and test your email marketing campaign before sending

Compile and use a pre-send email checklist to minimize your chance of sending email campaigns with mistakes. Check for spelling, links, and browser variations before sending off an email marketing campaign.

Also, you can send a test email to at least one other person (or even yourself) so they could check links and review the overall formatting of your email marketing campaign.

#11 Analyze your results

Once your first email starts to get opened and clicked by your subscribers, you’ll be able to track the success of your campaign.

The reports section of your email marketing tool is the place to go to understand how people interacted with your email campaigns. Also, you can use your website analytics tool (such as Google Analytics, if you use UTM marks).

Email marketing campaigns produce lots of data that indicate the health of your email campaign. Some important metrics to note include:

  • Unique opens
  • Click-through rates
  • Unsubscribe rates
  • Spam complaints

You don’t have to measure every last metric available to you, but make sure you’re continuously monitoring the same 5 or 6 metrics for each campaign. This way, you can capture a complete picture of how your email marketing campaigns are performing.

If you see that some metrics are not good enough, it only means you have room for growth! Now you have data to study, which is great, as you can improve your future campaigns.

#12 Take care of your brand awareness

Once you’ve finished your campaign, build awareness for your brand across all available marketing channels. You can include more common methods, such as social media marketing, as well as more unusual, like giveaways and contests.

As you build brand awareness, you can earn more followers and subscribers. This will be useful for your upcoming email marketing campaigns by giving you a wider and more engaged audience.

By having a wider and more diverse group of subscribers, you are more likely to attract more leads and gain more conversions. Ultimately, this means more interest and revenue for your dropshipping business.

Summing up

Email marketing can be a powerful driver of sales & revenue for your dropshipping business, and has a greater reach and return on investment than any other channel available to marketers today.

Although it might feel overwhelming at first, just follow the steps outlined in this guide to quickly and get started with your email marketing strategy & optimization easily. The more experience you gain building email marketing campaigns, the more efficient you’ll become and the more insight you’ll gain into what works best for your online store.

If you need expert assistance with your email marketing strategy, you can order a ready chain of follow-up emails from our team. And if you’re already using email marketing to promote your store, you are welcome to share your experience with us!

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Pop-Ups On Websites: Everything You Need To Know To Make Them Work

Pop-ups show up on many pages and websites we’re looking through. This fact probably makes you wonder if this marketing tool is really that powerful… The answer is yes! Over the years, pop-ups have proved themselves as the most effective way to gather emails and gain loyal customers. That’s why we’ve collected all the insights you need to know to put a truly efficient pop-up on your website.

What a pop-up is, exactly?

Pop-up is a screen that appears over the website page a person is browsing. It is used for both generating leads and advertising the company’s services and products.

A screenshot of a pop-up on a website Home page

How can a pop-up on a website boost my business?

Even if you’re a newcomer to dropshipping, you might have already noticed that the majority of people visiting your website for the first time leave it without making a purchase. Actually, 98% of first-time visitors do this! That’s a huge number – and lots of money spent on advertising in vain. The good thing is that you can return these people to your website with the help of a pop-up. You see, some studies have proved that 75% of these visitors still have an intention to buy something from you, they just need to be reminded of it. So, once you collect your visitors’ emails with the help of a pop-up, you can easily keep them updated on your most enticing products.

Apart from the short-term advantages and positive influence on sales, pop-ups can be a part of your long-term email marketing strategy. Create a powerful email sequence and let your customers know about your wonderful products and keep them engaged with entertaining follow-ups.

How to make the pop-up on your website work for the business benefit?

To begin with, remember that pop-ups are shown to every visitor of your website! They can be closed down, of course, but most definitely, they cannot be ignored 🙂 While, for example, your footer subscription form can be easily skipped, pop-ups simply can’t go unnoticed.

Of course, your customers can get annoyed if your pop-up is the first thing they see on your website. They just want to get to know your store, and can’t do this because of the big screen ad.

This is why your main task is to choose an irresistible offer you’ll be displaying on your pop-up. You should think of its value for your visitors – there should be something tempting enough to make them share their personal information.

There is one more secret that makes pop-up work. Usually, your visitors get engaged when they see this window. Moreover, some studies claim that the reason behind pop-ups’ efficiency is their ability to draw and grab attention instantly due to the effect of pattern interruption. Browsing your site, your future customer is doing something very familiar, and then – Woah! – something surprising happens.

Again, this strategy works especially well in case your pop-up offers real value to your customer.

In case you do everything right, a pop-up will be a great addition to your set of marketing tools and won’t influence the bounce rate negatively. Moreover, it will allow you to increase the number of subscribers who can purchase your products in the future.

Types of pop-ups that convert best

So, a pop-up is a strong marketing tool that can benefit your store in the short-term period and in a long-term perspective. Now, let’s choose the pop-up type you can use for your store!

Basically, pop-up types can be divided into 2 groups. The defining feature of the first group is the timing of the pop-up appearance. For the second group, it’s the value you offer to your clients. Let’s review these two groups one by one!

Time-specific pop-ups

Exit-intent pop-ups

A screenshot of an exit-intent pop-up on a website

If you choose this type, that means your visitors will see your pop-up only when they’re going to leave your website. If they are leaving empty-handed, sadly, that means they’re either not interested or not convinced enough to continue shopping.

Many first-time visitors simply surf a site with no intention of buying. However, a pop-up with a nice discount or a voucher can entice them to visit your website once more. So, your task is to persuade your visitors to subscribe, giving them something in return. Moreover, once you have their email addresses, you can start your email campaign and convince this visitor to return and complete their purchase.

Scrolling triggered pop-ups

A screenshot of a pop-up offering a 10% discount for a subscription

You might have seen this type of pop-up quite often. It is widely used in blogs and on other kinds of entertaining websites. In this case, a pop-up appears once your visitor has scrolled the page down to a certain extent. This way, your visitors have a chance to get to know what you’re talking about and see the quality of your work. The minute they’re most interested in, you can offer them to subscribe.

Time-sensitive pop-ups

If you’re an owner of a dropshipping store, this is the type of pop-up which might be the most interesting for you. It doesn’t depend on any user activities and gets shown to every visitor of your website.

As our experience proves, the best time to make your pop-up appear on the website is between 15 and 30 seconds after a person visits it. This way, you will allow your visitors to get acquainted with your products and be ready for an extra offer you’ve prepared for them.

Value-specific pop-ups

When it comes to the specific type of value you need to choose to display on your pop-up, you’ve got lots of options. We’ll be looking at website pop-up types that are both seamless and rewarding for your visitors.

A first-time buyer discount

An example of a pop-up offering a discount to a first-time buyer

The reason this pop-up is effective is that it delivers the relevant value when the website visitor wants it. You probably agree that a 10% discount on the store products is a good reason to leave your email address on the site! It’s especially true if you like the products and are genuinely curious to learn more about them – or, more likely, get more deals down the line. A good trick is to offer a discount code only valid for a specific time. That will create a sense of urgency to convert more leads into sales.

Lead magnet download

A screenshot showing an example of a lead magnet

If you’re trying to grow your email list, you should be using a lead magnet. This could be an eBook, infographic, special blog post, and more. It’s a great time-tested technique to engage with your site visitors as you’re not asking for an email address directly, but offering a piece of valuable, interesting, and free information instead.

Gamified pop-ups

An example of a gamified pop-up

When visitors arrive on your site, they can spin the wheel for a chance to win certain rewards or discounts, such as free shipping or 10% off. Not only is it fun, but also emotionally charging! Winning something will make your visitors feel special, like it’s their lucky day. Whether it’s free shipping or a percentage off, giving your visitors a “chance to win” can increase the likelihood of coupon redemption. There are lots of various tools and add-ons for creating gamified pop-ups you can find on the web; however, you should be careful. You should spend quite a bit of time on research and then, on customization, to make sure the new pop-up doesn’t ruin the user experience for your store visitor.

What to do if the pop-up on your website doesn’t seem to be working?

If you’re already using pop-ups on your website, but the results aren’t forthcoming as expected, don’t worry. Try following these simple tips.

  • Ask to fill in no more than two fields

The easiest way to convert pop-up viewers into buyers is to make the process of signing up easy. Your goal is to collect just the first name and email address or, better yet, just the email address of your visitor. Let’s admit, we are all lazy. And when we see too much unnecessary work, we prefer to just leave. So, the simpler you make your pop-up, the better.

  • Have a clear exit method on your pop-up

Pop-ups MUST have a clear exit method, whether that be a small “X” in the corner or an amusing negative call-to-action button: “No, I Hate Discounts” is a great example! It gives your customers a freedom of choice, yet makes them rethink their decisions. By improving the usability of your pop-ups, you save your visitors from hair-pulling frustration and improve your bounce rates over time.

  • Use a clear call-to-action (CTA)

Concise CTAs will drive traffic, grab users’ attention, and guide them through the action you’d like them to take, be it signing up for your newsletters or downloading an eBook. Some well-working examples of CTAs are “Subscribe”, “Buy Now”, “Register”, “Learn more”, etc.

  • Make sure the pop-up design is attractive to users

To be highly effective, a pop-up has to blend perfectly with the overall design of your website and attract users’ attention without annoying them. One of the best options to opt for is to use lightbox pop-ups. When a lightbox pop-up appears on the screen, the webpage is darkened in the background so that users can focus on your pop-up message.

  • Display your pop-ups at the right time

You need to find the right timing that works for your visitors. That’s where analytics steps in. Track how users interact with your pop-ups, and test different delay settings to find what works best for your visitors.

  • Beware of your mobile experience

Remember: mobile users are extremely demanding when it comes to the mobile experience. Before launching any new pop-ups on your website, take some time to check your mobile version and see if anything could be improved. Do not display pop-ups that cover the main content or hamper the user experience.

Comparison of positive and negative mobile pop-up experience

If you are eager to try a pop-up on your website but don’t have time for testing and optimizing, check out our Pop-up Setup service! We’ll set up a nice engaging pop-up for your website and prepare a welcome letter for your customers to make sure they come back.

To sum up, hate them or love them, pop-ups work. They grab the attention of visitors aimlessly browsing the web. A pop-up on the website commands action: whether that be to claim your offer or close the window, an action is a must. Implementing pop-ups will help you not only grow your email lists, but also ultimately increase your conversion rate. If you use pop-ups for your dropshipping business benefit, you are welcome to share your results and insights in the comments below!

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The Art Of Automated Email Marketing [Insider Advice]

Automated email series (also known as followups) are the area of my professional interest, the object of my continuous research, — and more. They are also an integral part of AliDropship’s broader email marketing strategy, which is why I have one or two practical insights to share!

Launching my first automated email series for AliDropship ever, I wasn’t even counting on any measurable effect.

Back then, in 2017, I decided to try it out just to make sure we’ve employed all promotional methods possible to help the project grow and flourish.

The result, however, was astonishing.

It only took that email series two weeks to become one of our top 10 most efficient promo channels. Two weeks later, it climbed to the 5th position! These days, it keeps being one of our most reliable sources of incoming website traffic and purchases.

So, what is the corporate standard we’re following to make our automated email marketing strategy so successful?

5 steps to launching automated email sequences that will work for your benefit for years

As the person who’s been responsible for the automated email series creation, setup, and monitoring since day 1 of their presence in our marketing strategy, here’s what I can recommend with regard to their planning and execution.

Step 1. Pick a secure mass mailing service

Automated email series (or followups), as you likely know, is a sequence of logically linked emails. The mailing system sends them out to your followers automatically in the order you specify in advance. Normally, the very first message is sent at the moment of subscribing, as soon as a new reader’s email address appears in your list. The remaining mailing schedule is completely up to you to configure.

Therefore, the followups’ core benefit is their autonomous nature. Being set up once, they can work for years without your constant participation or monitoring, and (quite literally) bring you leads, orders, and profits while you sleep. Obviously, it requires a careful choice of the mass mailing service you’re going to trust with this demanding task. Pay closest attention to the provider’s reputation, offered payment plans, the available built-in email templates, and the overall usability of the interface you’re going to rely on.

My advice: Choose the single opt-in subscription method. The less desirable double opt-in system requires your audience to reconfirm their mailing details, and any extra actions potentially discourage people from subscribing.

Step 2. Integrate subscription forms into your website

To allow your site visitors to subscribe to your emails in the first place, you need to have at least one subscription form enabled. It is a common practice, however, to have a number of forms available across your site. You can put them on the Home page, in the footer, in your pop-up windows, on all your landing pages, on the contact page, etc.

My advice: Start with placing subscription forms on the landing pages of your promo campaigns. Therefore, people coming on your site from social media posts, PPC ads, search engine results page, etc. will be able to share their email addresses with you easily. The Email Subscription Form Integration service from our dedicated team is here to help you out if you need expert advice!

Step 3. Prepare a lead magnet for your subscribers

It might seem that there’s no particular reason for your website visitors to voluntarily share their email address. However, the thing you’re giving them in return can change their attitude dramatically.

For example, online stores typically offer a discount on the first order in exchange for the user’s email details. This urges first-time buyers to leave their address in the subscription form.

Blogs, in turn, promise to keep the subscriber updated on the latest published articles free of charge. Certainly, it is highly appealing to their audience.

And what about the businesses offering complex products or sophisticated services? The best solution for them is to give away a useful, unique, professional piece of information that is unavailable elsewhere.

My advice: Consider creating a detailed guide on using your products or service, or an e-book showcasing your offers. You’ll be distributing this piece of content for free in return for a new site visitor’s email address. If you need expert assistance, simply request an Irresistible Lead Magnet to be made individually for you by our digital marketers.

Step 4. Write the texts you’ll be distributing with automated email marketing

Regular newsletters are usually all about urgent announcements and updates. But automated email sequences must be valuable for any reader getting them today, the next month, or the next year. Their contents must stay forever relevant, letting you keep the premade sequence run unsupervised for as long as possible.

It’s always a good idea to share expert interviews and recommendations, broad industry reviews and tips, and ongoing coupon codes and special offers in your automated email series. In other words, feel free to distribute any pieces of ‘evergreen’ content. Insights that can’t become outdated quickly and don’t oblige you to review and rewrite them too often will do best.

My advice: Create separate and slightly varying sequences for specific segments of your readers’ audience. For example, the messages that your buyers receive can (and should) differ from the emails you’re sending to the people who are just considering making their first purchase from you.

Step 5. Define your automated email marketing settings

By this point, you already have a sufficient subscribers’ database and the texts ready to be sent out. Now, your goal is to understand and specify the best mailing frequency possible.

The first message from your sequence is sent to every new subscriber automatically, seconds after they confirm their email address. All the consecutive letters’ delivery, however, depends on the setting you specify. Normally, it is recommended to send a letter per day during the first three days. Then, make the intervals a bit longer: two or three days, depending on the length of this particular email sequence.

My advice: Make sure your readers are ready to perceive and process this specific piece of information at this particular stage of their shopping journey. Is the nature of your product or service well-known and understandable to the readers? Then, it might be enough to send 5-10 letters over the course of 2-4 weeks. And if your product is expensive or complex, if it requires the buyers to gain some knowledge and/or make savings beforehand, it might be reasonable to make up to 20 or even 30 letters spanning about 6 months.

Ready to follow the same steps with your own mass mailing strategy?

What to write in your automated email series?

Now, it’s time to talk about the most crucial aspect of automated email marketing: your letters’ contents.

I’d like to go back and highlight one particular thought once again. The idea of sending emails automatically via a pre-set up sequence is exactly opposite to the well-known concept of newsletters.

As a rule, newsletters are sent daily, weekly, or monthly to share some time-sensitive pieces of information with the reader. Product pre-launch notifications, new arrivals, recent industry reports, seasonal market trends, upcoming sale announcements, blog or social media updates, etc. are great examples of content to share through newsletters.

When it comes to automated email marketing, however, the strategy should be monumentally different. These letters, as I already mentioned, must stay relevant and valuable for months and years after their creation. What should they be about, then?

Below, I’m sharing my tried and tested recipe for a trust-inspiring and purchase-stimulating automated email sequence. You are welcome to apply this sample schedule to any kind of online and offline business!

Letter #1

The first letter of your sequence is normally sent to your new reader automatically, right after he or she agrees to provide personal mailing details in exchange for some benefit you’ve initially offered.

Obviously, this letter must contain the thing you’ve promised! Whether it’s a coupon code, a link to a webinar, a file with a guide, access details for a course, etc., share it in the very first letter and thank the reader for subscribing.

As a rule, the first email has the highest open rate in the whole sequence you’re sending out. The reason, as you can guess, is simple. Readers expect to receive this particular bonus or valuable piece of information, and click on the message subject line to get it. That’s why it’s vital not to betray their trust at the very beginning of your potential cooperation by being too pushy.

Remember that you’re not selling anything in your first followup! Its purpose is to bring value to the readers, captivate them with your content, and make the first step to gaining their loyalty and respect. Yes, you can add a couple of links to the most viewed informational, educational, or entertaining pages on your site to this letter. Still, keep it in mind: you’re only doing it for the sake of heightening the receiver’s interest in you.

Letters #2 – #4

These ones aren’t aimed at selling, too.

At this point, you need to focus on transforming your new reader into an engaged brand follower who genuinely enjoys the content you’re sharing and is accustomed to receiving high-quality, game-changing information from you. Thus, it’s reasonable to treat your audience with free materials on how to solve their burning issues that are somehow related to your product offering.

You don’t even have to list and showcase your products at this stage of building new customer relationships. Instead, you must demonstrate and prove that you understand what your readers are truly concerned about. They need to be confident they can trust your expert advice on this.

Letters #5 – #9

Now, it’s acceptable to finally start showing and describing your products or services.

Again, your offer shouldn’t look annoying or seem to be out of place. It should be obvious to the reader that you’re not mentioning this particular product simply to sell it point blank. Rather, it should look like a logical consequence of all the helpful strategies, insights, and tips you’ve shared earlier.

To make the readers even more well-disposed to your offering, create an all-time valid coupon giving up to 10% off. You’ll be including it in these and all further automated email marketing campaigns as an additional incentive.

Keep alternating between informative and promotional emails, and don’t forget that the latter ones shouldn’t be focused on selling only. Automated email sequences work best when they’re a healthy mix of a sales pitch and practical advice for the receiver.

Letter #10 and further ones

Starting with the tenth email, you can add extra 5% to the subscribers’ special discount. This is your gratitude to the followers for staying loyal and well-willing to your brand.

Follow the same strategy of combining sales-focused content with knowledge-packed emails while adding new letters to your sequence. Don’t forget to make longer intervals between these emails, and if possible, increase the discount volume periodically.

Want to get even more tips on online businesses promotion from AliDropship’s Marketing Director? Read Polina’s articles that she shares as a Forbes Councils Member!

How to update your automated email marketing strategy?

Even though such emails can work well without your constant control, you can boost their efficiency significantly through making occasional changes into the ready sequence.

For example, adding new letters to a currently running sequence usually results in a spike in your on-site traffic, especially if you upgrade your discount offer at the same time. Even though a sharp spike is temporary, a consistent growth in the number of your site visits will still be noticeable in a long-time period.

Surely, adding new details to your already existing letters is highly beneficial as well. Whenever there’s a new piece of evergreen industry information available, a new product or service you’re planning to offer on a continuous basis, or a new value-added page or article on your website, consider reflecting these insights in your email series.

Summing it up, a well-planned automated email marketing strategy lets you basically befriend your subscribers. It helps you establish yourself as a caring, human-oriented business that puts customers first. And as long as your venture exists, such an approach will keep strengthening your corporate image, winning you more loyal audiences, and making a measurable difference to your financial performance. Isn’t that way more than you would expect from a seemingly minor instrument that can run perfectly on its own while you’re occupied with anything else?

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Best Affiliate Marketing Strategies For The Holiday Season

Are you an affiliate marketer looking for ways to increase your commission? Or are you unfamiliar with the idea of affiliate marketing which means you are still missing an opportunity to easily make money online? If so, this article is a must-read for you since today we are going to discuss the best affiliate marketing strategies for you to maximize your profit!

Well, the autumn is coming. What does this mean for affiliate marketers and other people who want to make money online? Right, that’s all about the holiday season!

These are exactly the holiday seasons when affiliate marketers can easily count on significantly higher earnings. You might ask, how is this possible? In fact, there is nothing challenging about it. However, if you are eager to maximize your profit, you should know the right affiliate marketing strategies.

Well, would you like to learn more about the best affiliate marketing strategies to get the highest commission? So stay tuned!

When this is a high time for an affiliate marketer to increase commissions?

a picture that shows that you should think of affiliate marketing strategies during holiday season

We have already mentioned that holiday seasons hold an enormous potential for both ecommerce entrepreneurs and affiliate marketers.

Just think about it yourself: holiday seasons are always characterized by the intense activity of both online and offline shoppers. And this is pretty logical since most of us are fond of buying gifts in order to make our family members, relatives, friends, and coworkers happy. Aren’t you? In some countries, this is even a traditional norm!

Hence, we can observe impressive statistics on the holiday season over the past year. Just take a look and reach conclusions yourself.

  • Holiday season retail ecommerce sales are over $135 billion
  • Mobile retail ecommerce sales during the holiday seasons are over $60 billion
  • Annual growth of holiday season retail ecommerce sales is about 13% and rising

Seems impressive, doesn’t it? Moreover, it’s about the US only!

Best affiliate marketing strategies: what should you focus on?

an image showing the best affiliate marketing strategies to follow

In fact, there are lots of ways for you as an affiliate marketer to generate leads and increase commission. Here are the ones that, we believe, proved to be the most efficient!

Tip #1: Use blogs

Well, what do you think, how people look for gift ideas, learn about discounts and special offers? Right, they learn about that on the Internet! So why don’t you benefit from this?

The first tip is extremely simple – use blogs. Seriously, use blogs! In practice, this is one of the most affordable, meanwhile, efficient tools for lead generation and therefore earnings growth.

In fact, you can easily count on several benefits if you start to use blogs actively. And this is at minimal cost! Consider this yourself: unlike the paid ad campaigns on Facebook and so on, blogging can be absolutely free-of-charge for you. What’s more, you don’t need to spend lots of time on it. According to the statistics, one article per week is enough to succeed.

How to use blogs right? This is very easy!

  • Discuss what you’re promoting
  • Explain why you’re promoting this
  • Consider SEO
  • Share your posts on social media

Tip #2: Employ email marketing

If speaking about affiliate marketing strategies, are there any other powerful tools for lead generation and commission growth? So it’s high time to pay attention to email marketing!

Along with other marketing tools, email marketing proved to be extremely efficient in ecommerce. Just imagine that there are about 3 billion email users in the world! So why don’t you gain from this?

Well, if you want to make the most of email marketing, here are some tips for you.

  • You need to send a holiday email at least a week in advance
  • If you have a broad email database, you can use email marketing platforms to save your time
  • Put a coupon at the end of email

Tip #3: Use SMM wisely

SMM is also one of the most powerful channels of generating leads and increasing your affiliate commission. However, when we recommend that you use SMM, it doesn’t mean you need to create accounts in social networks and that’s it. SMM is something greater.

So the cardinal rule of SMM is to be active online. Just imagine that 41-78% of European citizens were going to do holiday shopping online last year. And overall holiday season retail ecommerce sales amounted to more than $130 billion. Sounds impressive, doesn’t it?

So how to be active online? In fact, there is nothing challenging about it. You should post content, leave comments, etc. So do everything necessary to expand the number of your followers. And later, it won’t you who will work for your social media accounts, but social media accounts who will work for you!

As we have already mentioned, it’s not difficult to manage your social networks accounts. However, you will need to spend some time on it. And since SMM is not the only aspect you should focus on, we would recommend that you consider using software for SMM automation.

What software to choose? Well, pay attention to Social Rabbit. It lets you put SMM on autopilot. Meantime, it will look like a whole team of experienced professionals work on your social networks.

Tip #4: Run giveaways

So why should an affiliate marketer run giveaways? Is it true that this affiliate marketing strategy can help you generate leads and increase your affiliate commission? Let’s figure that out.

Well, many people believe that running contests is disadvantageous since you need to spend your time, effort, and, most importantly, money on it. However, this is not right actually. Here is why:

  • First of all, if you want to run a giveaway, all you need is to think of its conditions (follow your social media accounts, leave a comment, share a post with friends, etc.) and ensure an award.
  • Beyond this, you don’t need to spend $1 million on this. It’s a great idea to choose a prize from the products and services you are promoting. And don’t forget to involve the merchant in this process. In that case, it will look more authentic. Moreover, it will not affect your budget.

So run giveaways, inform your followers about this, increase your client base, etc. This is really one of the most powerful affiliate marketing strategies to increase your earnings.

Tip #5: Offer discounts

And now let’s discuss the tip of the iceberg. How to convince your audience to make a purchase? Right, one of the most effective measures is suggesting a coupon or promo code. It really works!

Actually, lots of companies launch sales during holidays. And AliDropship is not the exception. For example, we are always ready to provide you with large discounts on dropshipping stores, dropshipping automation systems, and marketing services. So it remains for you only to monitor the emails!

Meantime, if you want to offer something unique, you can contact the Affiliate team at any time and ask for a coupon with a special name. In that case, your followers are highly unlikely to lose it!

How can you benefit from the AliDropship Affiliate Marketing Program?

a picture showing the benefits of AliDropship Affiliate Program

To date, lots of companies offer their affiliate programs. All of them are absolutely different. Some of them are more attractive and vice versa. One company can offer a higher commission, the other has a product that is extremely popular on the market so it won’t take lots of effort to promote it, etc.

How to choose the affiliate program to deal with? Well, you can do it by means of trial and error. However, from our part, we can recommend the AliDropship Affiliate Program!

Why is it so great? So pay attention to these very aspects we guarantee:

  • 100% commission on subscription-based services such as Premium Products and Sellika
  • 50% commission on AliDropship Plugin, Premium Stores, AliDropship themes, AliDropship Import packages, and Social Rabbit Plugin
  • 30% commission on Custom and Supreme stores, AliDropship add-ons

It means you can make up to $869 from a single sale!

In practice, these are the conditions not every company can offer. So the choice is yours. What we believe we should do is to ensure an opportunity to get an easy start, dedicated support, and high commissions. That’s exactly what we are ready to provide you with!

Affiliate marketing strategies: summing it up

a picture showing what affiliate program to choose

Well, let’s summarize it.

If you are looking for the most efficient affiliate marketing strategies to generate leads and increase your earnings, we would recommend you take the measures we have noticed above:

  • Use blogs
  • Employ email marketing
  • Use SMM
  • Run contests and giveaways
  • Offer discounts

These easy steps can let you significantly improve your affiliate performance and let you earn more.

Are you an affiliate newcomer or don’t you know that you’re able to make money online and get up to $869 commission from a single sale? If so, join the AliDropship Affiliate Program, promote AliDropship solutions, use these best affiliate marketing strategies, and benefit from that!

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Grow Your Email List With Our New Irresistible Lead Magnet!

Do you have any difficulties with lead generation? Are you looking for ways to grow your email list and win lots of potential customers? Meanwhile, do you want to make your online store stand out of the crowd? If so, consider Irresistible Lead Magnet from AliDropship!

What should entrepreneurs do if their online store can’t boast a huge number of sales? In fact, there are some paid and free ways to generate leads you can follow to improve your business performance.

But how to get several times more customers? How to grow your email list significantly in order to convert your website visitors into customers easily? Well, we have a solution for this purpose also: meet our new Irresistible Lead Magnet!

Attention: at the end of the article there is a bonus for you, so stay tuned.

How to boost your sales: growing your email list

It’s a common question for entrepreneurs: how to boost your sales?

Certainly, you can’t just buy an online store and leave it in a bid to bring you profit on its own. Despite the fact that this kind of business does not require lots of time to manage it, anyway, you need to do this. Otherwise, you can easily use the dropshipping automation software AliDropship has developed for you to benefit from.

But what should you do if you have already faced this question or decided to think this ahead? So one of the most efficient ways to boost your sales is to grow your email list.

If somebody is not familiar with email marketing, here is what it is.

Email marketing is the way of contacting your potential customers by means of email.

So growing your email means you should make more potential customers leave you their emails. In that case, you will be able to work with them further and make them buy something from you.

But are there any efficient ways to do this? In fact, there are!

How to grow your email list easily: Irresistible Lead Magnet

irresistible lead magnet

In practice, there are different ways you can make customers leave their emails. As a rule, dropshippers use a regular subscription form: you suggest your website visitors leave their emails in return for newsletters related to discounts, new arrivals, etc.

But how to make the right use of the subscription form? How to attract new visitors, make them leave their email, or even make an immediate purchase from your website? Are there any efficient solutions that can let you significantly increase your website traffic and brand awareness, and, on top of that, get several times more customers?

The answer is simple: consider using our new service – it’s Irresistible Lead Magnet!

What is it?

Well, what is our new service about and why is it so tempting? Let’s figure this out!

Irresistible Lead Magnet is a set of marketing tools and materials for you to promote your online store and boost your sales.

What do you get in case of ordering Irresistible Lead Magnet?

Well, let us enumerate what you will get in case of ordering Irresistible Lead Magnet:

  • 1 ebook

This is going to be an ebook designed for you individually. It aims at presenting the products you sell in an engaging way.

  • Set of advertising materials (1 pic, 1 text, and target audience)

Here we are speaking about ad materials you will use when promoting your online store. So we provide you with all the stuff that is necessary to run ads: image, text, and a detailed description of the audience you should target.

  • 1 pic for your pop-up (optional)

Our marketing experts will also prepare an image for your pop-up. In case you have already used our Lead Generation Pop-up, some extra job is not required. If you haven’t done this, we can offer you an option that implies the pop-up setup.

  • Ebook setup

Ebook is a perfect idea for your business, but how should you use it? Well, this is not a problem for you: our team will integrate it into your existing welcome follow-up or create a welcome email from the ground up.

  • Step-by-step guide

And here is the icing on the cake: if you order this service, you will also get a step-by-step guide on how to launch the ads so you will be able to do this yourselves later.

This is tempting, isn’t it? Beyond this, what if I tell you that Irresistible Lead Magnet is not just about these separate benefits, but this is a single mechanism aiming only at growing your email list and boosting your sales?

How does it work and what are the benefits of Irresistible Lead Magnet?

How does this work? In fact, there is absolutely nothing challenging about this or nothing to be worried about.


When you order Irresistible Lead Magnet, first of all, our team of marketers and designers do their best to create an ebook for your online store.

how to grow your email list

This ebook is unique and made for you personally.

Moreover, when creating it for you, we are going to ask you about the topic of your ebook, trending products you want to place in it, etc. Great, isn’t it? But there is more.

Your ebook won’t be annoyingly persistent: it will be done in an informative manner. Meantime, all of its pages will include your products. And what’s most important about it is that there will be ACTIVE LINKS to the product pages in your online store! Isn’t this great?

ebook for business

In practice, it looks good and efficient. That’s you really hit the spot, right?

And pay attention to the fact that at the end of your ebook we will also put a coupon that will encourage them to get through it all. That’s very simple, meantime, efficient.

Ad materials

Besides this, we will prepare for you an image and text for your ads.

ad campaign materials

What’s more, we are going to provide you with the detailed description of the audience you should target: age, sex, location, etc.

Meanwhile, it’s you who will choose where your ads lead to: homepage, category page, etc.


Then, we move to pop-up. So our specialists will either make a pop-up setup on your website, or create an image for it.

grow your email list

This pop-up will ask for a subscription in exchange for a discount. Furthermore, our marketers will do a welcome email that your new followers will receive after completing the subscription form.

BTW, we understand that you would like to make the most of this ebook for your business.That’s why we will provide you with this ebook in PDF so you can distribute it in your social media accounts, use for Lead Ads, etc.

How to get Irresistible Lead Magnet?

If you commended our new service and finally realized that it can dramatically improve your business performance, it’s high time for you to know how to get Irresistible Lead Magnet.

And there is nothing challenging about it: all you need to do is to go to Irresistible Lead Magnet page, choose the packages that suits you more, and click ‘ORDER NOW’.

If you need the detailed description of Irresistible Lead Magnet packages, just scroll the very page down. The service delivery time is 7 business days.

Irresistible Lead Magnet: final thoughts on growing your email list

grow your email list

Originally, this service was considered as an instrument that lets you grow your email list and subsequently increase the number of your potential customers you may feel free to work with later. As a result, you are supposed to get a substantial growth of sales.

But the statistics show that beyond the growth of your email list and sales, Irresistible Lead Magnet can significantly increase your brand awareness, incoming traffic, etc. And here is one of the most essential benefits for you as a business owner: you’re able to present your products to many users, welcome them to your store, and reap the benefits. Sounds impressive, doesn’t it?

Well, aren’t you satisfied with your business performance? Do you want to grow your email list and boost your sales considerably? Are you worried about your brand awareness? SAY NO MORE! Try Irresistible Lead Magnet since it is designed to exceed your expectations. P.S. Use the ‘CLUB10’ coupon to get a 10% discount on this service.

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