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How To Increase An Average Conversion Rate In Ecommerce?

What’s the average conversion rate in ecommerce? Which parameters to pay attention to when running an online store? How to boost a website conversion rate? This is what we are going to talk about right now!

When running an online store, there are several parameters that can help you track the results of your store’s performance. One of the most important is, definitely, the conversion rate.

Those business owners who want to make the most of their online stores pay attention to this indicator and look for ways to improve it. In fact, they are absolutely right.

But how to assess the average conversion rate of your online store? What is the average ecommerce conversion rate? And how to boost the average conversion rate of your ecommerce business?

This is exactly what we are going to talk about in this article. So don’t miss a piece of exceptionally valuable information. We are starting right now!

What is the average conversion rate in ecommerce?

Many people are eager to know what a conversion rate is. So let’s figure it out!

In ecommerce, the conversion rate is a proportion of the total number of your website visitors to the number of those who meet targets (subscribe, add to cart, make a purchase, etc).

According to this definition, the conversion rate is the very indicator you can use to easily track the performance of your online store, realize how to adjust your business strategy, etc. But how to use it correctly?

When people start business journeys, most of them ask what a good conversion rate is. But that’s not as simple. Actually, a good conversion rate can vary depending on the scope of activities.

If we are talking about online stores, the average conversion rate is about 2-5% and it depends on the country you’re dealing with.

However, please note that the average conversion rate in ecommerce can provide you with limited data on your business performance.

You will be able to look at the tip of the iceberg, meanwhile, it can’t get you a deep understanding of what’s going on with your online store. What’s more, if there is a low conversion rate of your business, you will not be able to define the weak point and take measures in order to improve this indicator.

Well, would you like to learn more about the parameters you should definitely pay attention to? Is it interesting to you how to boost the conversion rate of your business? If so, stay tuned!

What is the mean conversion rate for ecommerce websites

There are significant differences in conversion rates across sectors, countries, devices, seasons, marketing strategies, and more.

It’s important to develop your key ecommerce performance indicators (KPIs) as well as to take into account market-specific nuances while analyzing the average ecommerce conversion rate of your industry.

If you’re comparing the conversion rate of your company with competitors, be mindful that no two businesses can have the same conversion rate. Several factors come into play – your targeted audience, geographic areas of business, products or services sold, penetration in the market, and more.

Conversion rate by various factors 


It can be particularly useful to come up with country-specific KPIs for segments of your customer base. It might also be necessary to amend KPIs based on industry benchmarks if you’re catering to a market with a lower overall conversion rate.

  • Ireland – 1.8%
  • United Kingdom – 1.8%
  • Spain 1.5 -%
  • Italy – 1.2%
  • Portugal – 1.3%
  • Germany – 1.4%
  • Netherlands – 1.4%
  • Belgium – 1.2%
  • Sweden – 1.3%
  • Norway – 1.3%
  • Denmark – 1.4%
  • United States – 1.4%

Knowing the country’s conversion rate serves well, especially when you’re planning to expand your market. This kind of information helps make necessary changes to your KPIs and prepare winning business strategies for sure wins.


Here’s the average conversion rate of various ecommerce industries:

  • Agricultural suppliers – 1.41%
  • Arts and crafts – 4.01%
  • Baby & child – 0.71%
  • Cars & motorcycles – 1.36%
  • Electrical & commercial equipment – 2.70%
  • Fashion clothing & accessories – 1.41%
  • Food & drink – 0.9%
  • Health & wellbeing – 2.02%
  • Home accessories – 1.45%
  • Kitchen & home appliances – 1.61%
  • Pet care – 2.51%


Besides the industry and country-specific conversion rates, differentiating the conversions based on traffic source is important. These figures help define channel-specific goals while helping to identify the best-performing and most promising traffic sources.

  • Direct – 2.2%
  • Email – 5.3%
  • Organic – 2.1%
  • Facebook – 0.9%
  • AdWords – 1.4%
  • Referral – 5.4%
  • Social – 0.7%


What you eventually set as an ecommerce conversion rate benchmark also depends on your products’ market and your target audience’s preferred device.

For instance:

The average desktop conversion rate is about 2.1% against 3.32 % on tablets.

In the US, the average conversion rate for ecommerce shoppers on their mobile phones is 2.2 percent, while that for desktop is higher at 3.7 percent.

Which parameters should you pay attention to?

We have already found out that the average conversion rate of your online store can reflect how efficiently it works. However, if this parameter is low, or you are looking for ways to improve it, you should assess several parameters of your ecommerce business.

Well, now we are going to talk about the most important parameters for you as an online store owner. So do you want to benefit from your business as much as you can? Then, this is exactly what you need!

Purchase rate

The purchase rate is a parameter that indicates the number of buyers to visitors.

In practice, this is one of the basic but most important metrics you should pay attention to. Due to the purchase rate, you can understand what percentage of people decide to buy something from you.

The conversion rate of online shoppers worldwide is 2.17 as of the third quarter of 2020.

average conversion rate in ecommerce

What should you know about the purchase rate? One of the most interesting and significant facts for you as a business owner is that there is a correlation between time on a website and purchases. As a rule, the longer your site visitors surf your website, the lower probability of making a purchase is.

What does this mean? If your website has a user-friendly interface, transparent offers, and so on, internet users are not supposed to think twice, but make an immediate purchase. But in case of some challenges when completing an order in your store or finding necessary information, they are likely to leave the website.

How to get a higher purchase rate of your online store?

  • Provide a user-friendly design
  • Make detailed single product pages
  • Reduce the number of clicks to complete the purchase

Add-to-cart rate

Add-to-cart rate is a parameter that indicates the percentage of visitors that clicked on the ‘Add to cart’ button.

It’s important for you to note that the add-to-cart rate doesn’t reflect the percentage of people who buy something from you, but only those who add something to their shopping cart. Consequently, the main goal of this metric is to show an intent to buy a product from your online store. And, in most cases, this indicator is a lot higher than the average purchase rate.

The average add-to-cart rate in the United Kingdom is about 16%.

average add-to-cart rate

So we believe it’s not necessary to tell you that the add-to-cart rate has a direct impact on the purchase one? The more people add something to their shopping cart, the more potential customers finally complete the purchase.

And since this metric is essential for your business, let’s figure out how to boost the add-to-cart rate.

  • Create urgent single-product pages
  • Highlight the ‘Add to cart’ button
  • Avoid all the website elements that can distract a visitor from making a purchase

Abandonment cart rate

The abandonment cart rate is an indicator that tells you how many people add something to the shopping cart, but later abandon the idea to complete the purchase.

In 2020, the abandonment cart rate was about 69%.

average conversion rate in ecommerce

So how to work with this metric? In case of the low abandonment cart rate, it’s necessary to understand at what stage website visitors leave your online store. In fact, there can be lots of them.

For example, it can seem to the visitors that it’s quite challenging to complete the purchase in your store, or your checkout does not inspire confidence, etc.

Then, how to increase the abandonment cart rate?

  • Provide your potential customers with a simple and short process of completing the purchase
  • Place trust banners at the checkout
  • Use timers that create a sense of urgency

The average conversion rate in ecommerce: final thoughts

As a business owner, if you want to succeed with your online store, you should definitely track its performance.

First of all, it’s a good idea to check the purchase conversion rate. It can provide you with basic data on how efficient your online store is.

However, if this metric doesn’t seem high enough to you, it’s high time to further analyze your store activity and look at more specific parameters: add-to-cart rate, abandonment cart rate, etc. According to them, it will be a lot easier for you to find a weak point and take measures in order to make the most of your online store.

Now you know well what the average conversion rate in ecommerce is and which particular metrics to pay attention to when assessing your business performance. And if you don’t have your own profitable business yet, it’s high time to start your dropshipping journey with AliDropship!

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How We Created A Product Page That Made $3,813 In 7 Days [Case Study]

In online business, it is important not only to create eye-catching ads and promote products to proper audience. What also matters is how an ecommerce product page looks.

Facebook advertising has proved to be a very efficient way to drive potential customers to your ecommerce website. When seeing an interesting product or a tempting offer in social media, people often go to the site and make impulse purchases.

However, before pressing the Add to Cart button, they see your ecommerce product page. And this is where you can easily lose clients if the page doesn’t look good!

Why is ecommerce product page design important?

A “good” product page doesn’t only mean a “visually attractive” one. It goes without saying that a product page must look neat and tidy. But there are other small nuances that can either push a visitor to purchase the product or lose interest and leave the site. These might include:

A properly designed ecommerce product page helps visitors make their purchasing decisions in an instant. It provides them with smooth and pleasant shopping experience and encourages them to come back late for more purchases. So, winning ecommerce page design can increase conversion rate – as well as your overall profit numbers.

How do we work on ecommerce product page design at AliDropship?

Let’s discuss profitable product pages in more detail!

We are going to analyze the product page of one of our own dropshipping stores which we advertised on Facebook. Look at the screenshot below: as you can see, in just 7 days, this product made $3,813 in sales!

Ecommerce product page peformance

Certainly, it wouldn’t happen without a proper Facebook ad, but if it wasn’t for a good product page, the results wouldn’t be so great.

Step #1: Put the product in the Best-Sellers section

All products in an online store are distributed among categories. The product we advertised is located in the Phone Accessories category, but we also placed it in our Best-Sellers section. Why?

First of all, this move has a certain psychological meaning: if you advertise the item as one of your most popular deals, prove it by placing it in the corresponding category.

In addition, if a user clicks on your Facebook ad, lands on the product page but then goes to other categories, it may help bring them back to the item when they see it again in this category.

Now let’s see how the product page looks.

Step #2: Find good-looking product images

People perceive 80% of information through their eyes. That’s why visual content serves as a powerful tool to grab attention.

Remember, after clicking our Facebook ad, users get to the page. They’re interested, but it doesn’t mean they’re definitely going to make the purchase. We still have to convince them the item is worth it.

That’s why, when creating this ecommerce product page, we used high-quality pictures. This is the first thing customers are going to see, so a blurry or pale image can disappoint and scare them away.

Furthermore, make sure the photos show the product in details, from different angles or in use. A video or a gif would do even better. When shopping online, people can’t touch goods, which is why images must compensate for this disadvantage.

Therefore, when deciding what products to dropship from AliExpress, always pay due attention both to the quality of pictures and their informational value for a potential client.

By the way, one and the same item on AliExpress can be sold by different stores, so you can copy images from other sellers.

Step #3: Edit the product title

As you know, AliExpress goods have lengthy and sometimes confusing titles, which is why it is a must to change them to more eye-catching ones.

In this case, the team changed it to a simple phrase consisting of four words – “Magnetic Adsorption iPhone Case”. Short and clear titles work best because people understand what they’re looking at right away.

We usually avoid using evaluative adjectives such as “amazing”, “cool”, “great”, etc. as they often feel as self-applause and don’t really describe anything. On the other hand, some of them can work really well if a product is meant to evoke emotions. Take a look at this item.

The word “huggable” has a definite descriptive meaning, but there’s also some degree of evaluation, which is Ok because… just look at this cutie! 😀

Step #4: Work on the Add to Cart button

The Add to Cart button is one of the most important elements of any ecommerce product page because it works as a call to action. That’s why it should be large and clearly visible.

How We Created A Product Page That Made $3,813 In 7 Days [Case Study]

As you can see, we made it big enough. Besides, the button’s color is different from the site’s general palette, which makes it more distinctive.

It’s not uncommon for online shoppers to leave websites empty-handed simply because they can’t find the Add to Cart button at first glance. They quickly get irritated, lose interest and leave the product page in just a few seconds.

Step #5: Duplicate discounts on your ecommerce product page

During the advertising campaign, our team offered this product with a 50% discount. Quite often, it is the opportunity to save money that makes people click on an ad. Although most of them know there’s a discount, it’ll never hurt to remind them about it.

Moreover, on our product page, customers can see the previous price and how much they can save.

Step #6: List product specifications

Some people may want to learn more about a product before making a decision, so they’ll scroll down to see the detailed information. What kind of information you place here depends on the type of product.

For example, clothes require a sizing chart. Certain electronic goods require such details as voltage, memory capacity, etc. In our case, we decided not to show the product’s specifications as there’s not really a lot to show. Instead, we made a list of benefits customers get when they purchase it.

Step #7: Write product descriptions

When describing a product, you want to mention all the benefits clients can get. On our page, we did it by telling people how this particular product can solve a particular problem:

It’s also a good idea to anticipate potential questions and doubts:

When composing the description, the team combined large photos with short text fragments.

As you remember, most site visitors that come from our Facebook ads just got interested and don’t want to read long paragraphs. Instead, they want to see product photos and short explanations on what it is.

As I already mentioned, certain product types can benefit a lot from videos or gif files since this way visitors can better see how the item works. So, if possible, place them at the top of the description.

Finally, we made sure the description looks good on mobile devices as most purchases come from them.

Step #8: Look through customer reviews

After the description, customers can see reviews left by previous buyers and the product’s overall score.

Note that not all of the imported reviews have 5 starts since nobody would believe this. So, a number of 4 or even 3 star reviews will persuade potential clients that these are more or less reliable. Just make sure such reviews don’t criticize the product itself but rather touch upon minor, unimportant inconveniences.

Also, import as many reviews with customer made photos as possible since it will show site visitors the real quality of the goods.

If you dropship worldwide, try importing reviews left by people from the U.S. and European countries because customers tend to trust their opinion more.

If you can’t find proper reviews on AliExpress, visit Amazon. Its sellers often resell the same goods and buyers are pretty active there when it comes to commenting. Also, don’t mind misspellings and mistakes: they make reviews look more natural.

Step #9: Check your ecommerce product page speed

When someone clicks on an ad, he or she expects to quickly look the page through. But if loading takes too long, they’ll leave. Therefore, page speed plays a very important role in converting visitors into buyers.

To provide sufficient speed, make sure to compress all images on the page. The size of the page should not exceed 2-2.5 MB. Our result was 1.72 MB.

You can check the result by using services such as GTmetrix. Other services such as Page Weight can help you optimize pages. Images are usually the heaviest type of data. Page Weight analyzes your page and tells you which images require optimization. These services are what our team used.

Each of these steps improved our product page in order to engage potential customers into learning more about the item and quickly convincing them it’s worth buying. Of course, a product page cannot make a lot of money by itself. But optimizing it is absolutely necessary if you want to make your ads more efficient.

Want to use our team’s experience and benefit from excellent ecommerce product pages? Import any of the stellar-looking pages straight from our Sellvia Catalog of California-based items to sell — and get 1-3 days US shipping as a lovely bonus! 

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Product Page SEO Optimization That Generates $10,000 Per Month

We will never get tired of repeating that search engine optimization (SEO) is the first thing you have to do in order to drive more targeted traffic to your ecommerce store. If you properly optimize all the product pages and website categories once, you will regularly get free traffic from different search engines. Only after that, you can start promoting your store on social media or with PPC ads: Product Page SEO is the foundation of ecommerce.

To start with, we need to determine the meaning of some basic words.

A product page is a unique page of any product in your online store, which includes a detailed product description, its features, price, shipping options, customer reviews, etc. The more valuable information it contains, the better it is for customers, search engines, and for your ecommerce store.A keyword is a query that users type into the Google search box when trying to find a particular item. You can enter the name of the product in the search field on your own and see what options the search engine offers. We also recommend you to go to Amazon or eBay and look at the product names of your competitors.

How product page SEO lets us make up to $10,000 per month

We use our dropshipping stores to test the latest SEO trends and describe the most successful ones in our blog.

After several years of hard work, we came to the conclusion that getting organic traffic from search engines has to become our primary goal.

First, it has a better conversion rate than any other promotional tools such as advertising on social media or Google Shopping Ads. Secondly, it doesn’t cost us anything except our efforts and the long sleepless nights 🙂 So we have decided to concentrate all our thoughts and energy on this traffic source and make the most of it.

The process is divided into 2 phases:

  1. Adding as many products related to our web store as possible
  2. Product pages SEO – editing headlines, product descriptions, metatags, photos, and adding reviews.

Right as we expected, these activities brought the benefits very quickly (1-2 months). Thanks to the organic traffic, our store’s revenue is up to $10,000 per month, whereas Google Shopping ads bring us up to $15,000. Here, it’s important to understand that in PPC advertising, we pay for every click (even if it hasn’t been converted), while organic traffic costs us nothing.

SEO Product Page Optimization

Let’s look at the key components of the perfectly optimized product page and go through the best SEO practices step by step.

SEO for ecommerce product pages: headlines

It’s recommended to start optimizing product pages with headlines.

A perfect product name is short (5-6 words), very informative, and includes a keyword. When optimizing product names, include the following elements in them:

  1. Product type (jacket, trousers, hat,…)
  2. Colour
  3. Broad niche and/or theme (gothic, vintage, cats,…)
  4. Product usage and potential buyers (home, for girls, for a cosplay party, etc.)


  • Hair Clip – this term is very broad;
  • Sea Hair Clip –  this product name is better, but it’s still not really clear what exactly you sell;
  • Hot Sale fashion Must-Have birthday Christmas Party Gift Hair Accessory – this headline is terrible. You can see the same descriptions on AliExpress and they definitely have to be edited. This is just a bunch of words that are difficult to understand both for people and for search engines.

When writing product names, don’t forget that Google will display only the first 70 characters of a title.


Sea Shell And Star Fish Hair Clip is a very informative and understandable product name that will likely be shown to numerous people who use search queries like:

  • Sea Star Hair Clip
  • Nautic Hair Accessory
  • Sea Themed Jewelry
  • Sea Shell Hair Clip
  • Etc.

Don’t forget to edit the URL and make it identical to the headline (

SEO-friendly product page: photos

The next step is to pick and edit product photos. Along with finding high-quality photos and removing all logos, watermarks, and any other AliExpress indicators from them, you have to take care of SEO.

Google has a nice tool called Google Images that people usually use to find pictures. Your goal is to get there and thus improve your product page SEO rankings. For this purpose you need to do the following actions:

  • Use keywords in the name of your photos (flower-earrings.jpg)
  • Add ALT tags to photos (with keywords)

SEO for product page: meta-tags

The next important step is adding SEO meta-tags.

You need to focus on:

  • Title – the name of your product page, which is displayed in Google search results. It has to contain a keyword, be eye-catching, and offer something special (free shipping, 50% discount, 5$ Only, original style, etc.)
  • Description – a snippet that is displayed under the title. Here you need to describe your product with a couple of sentences and explain to people why they have to buy it from you.
  • Keywords – nowadays Google does not take this metatag into account anymore. However, it’s still recommended to write it.


Product descriptions for SEO

Writing descriptions is the most important and difficult part when optimizing product pages. A detailed and informative product description helps with SEO and boosts sales.

A great product description has to:

  • Answer the most important customers’ questions;
  • Describe the main features and advantages of your product;
  • Explain how to choose a size;
  • Provide comprehensive information about shipping.

If you follow these tips, there is a great chance to convert your website visitors into buyers. Besides that, if you add a video to your product description, you will increase the conversion rate significantly.

Needless to say that your product description has to contain keywords. However, they don’t necessarily have to be very specific. Look for keywords that are somehow related to your niche.

Ecommerce product page SEO: customer reviews

Customer reviews that you can upload with our AliDropship plugin are very useful.

They have 2 main goals:

  1. Boost sales and improve the customers’ loyalty to your ecommerce store in general and to the specific items in particular;
  2. Promote your store and enhance the amount of relevant content on your website. Google likes relevant content, so your website’s rankings will increase.

You have to regularly upload reviews from AliExpress and give your customers the opportunity to leave their own feedback after buying from your store. Actually, you can edit all reviews by adding keywords or translating them into your language, but we do not recommend doing something like this very often. You can easily lose the trust of your clients.

SEO for eсommerce category pages

One more thing you need to focus on is related to the basic SEO settings.

You can get to the top of Google search not only with one product page but with a whole product category if you optimize it properly.

Do you want to get to the top of Google? Here is a list of SEO tips that help you optimize your product categories on a professional level:

  1. Make short and clear product category names. Use keywords and the H1 tag.
  2. Add the Title, Description, and Keywords meta-tags. Follow the above-mentioned tips.
  3. Write a short (!) text with keywords for every product category. Frankly speaking, this way of promotion is slowly dying, because it is not related to the users’ experience. However, until it works, we need to use it.
  4. Write the product names according to all SEO rules. The product names are probably the only content element on this page, and according to it, Google makes decisions if this page is relevant to the search query or not. That’s why you have to include the category name in the product name.

SEO for product pages: mobile optimization

Mobile devices have become an integral part of our everyday life. So much so, that people are already accustomed to using them for their daily shopping needs.

For your understanding, in 2021 mobile sales made up 72.9% of all ecommerce sales worldwide. So, it is crucial to properly organize mobile product page optimization.

Moreover, with optimized SEO ecommerce product pages, your content will load up faster, which in turn will provide a better user experience. In addition, it helps increase sales, revenue, and pages per session, and ultimately provides the opportunity to one-up your competition.

Here’s a great example of a great mobile-optimized product page.

Everything is simple to use and understandable. The page loads up extremely fast (click here to see for yourself!), which helps retain potential customers and provide a better user experience.

Remember, no one likes to wait! People expect a lightning-fast load up when clicking on a page, and so does Google.

Set up a FAQ page section

You may be wondering “how does a FAQ page help my SEO optimization?” Well, you’re about to find out.

If you’re not able to provide your customer with an answer to their question, they’ll simply go look somewhere else, most likely, to your competitors. As you might have guessed already, a well set-up and optimized FAQ page can make sure that doesn’t happen.

Your FAQ is the key to providing your customers and search engines with all the information they might need about your business. FAQ pages can potentially:

Shorten your customers’ buying journeysometimes consumers don’t want to go the extra mile to contact your support team, wait for an answer, or not even get any. Rather, they want to have the answers right in front of them they can quickly access.

Build a trusting relationshipby displaying your shipping processes, shipping policies, and overall being transparent with your site users will encourage them to trust your brand a lot more. And if your visitors trust you, so will Google.

Establish a more efficient sales funneltry including your businesses’ competitive advantages showcasing what makes you better than your competitors.

Improve your website’s internal linking 

Capture more search visibility opportunities 

Having high-quality content that meets the needs of your potential customers is key for ranking high in search engines. Essentially, if your brand manages to build an FAQ section with the answers to the most common user questions that are easy to find – it will help the brand sell more products.

Don’t remove seasonal pages

Even many major brands tend to struggle with the problem of removing a seasonal page once the peak season is over.

If you have a product page that is seasonal and it has built up rankings, traffic, and sales over time, do not get rid of it. At first glance, it seems reasonable to remove a page that has served its purpose and isn’t going to do much for you for the rest of the year. Nevertheless, if you do decide to get rid of it, next year you will have to reestablish your site’s ranking in the search engines all over again.

That’s just a lot of extra unnecessary work. When the season approaches, simply update the necessary page.

Incorporate long-tail keywords

When you start working on your SEO plan, the first thing you need to do is complete keyword research.

Of course, your initial intent might be to focus on short commercial keywords, but opting for long-tail queries isn’t a bad idea either.

Even though long-tail keywords have lower search volumes, they are more specific and tend to have higher click-through rates.

But what’s more important is that long-tail search queries content long-tail search queries contain higher purchase intent. For example, if someone is searching for “iPhone 13 512 GB Starlight” instead of just “iPhone” – they are more likely to complete the purchase.

Incorporate long-tail keywords into your product page description to ensure your website shows up for them among the search engine results pages.

Don’t forget to add internal links and backlinks

An internal link is any link from one page on your website to another page on your website. Both users and search engines use the links to find content on your website.

Internet users use links to navigate through your website and find the content they’re looking for. On the other hand, search engines also use links to navigate your site. However, they won’t see a page if there are no links to it. Internal links also connect your content and give Google an idea of the structure of your website

Overall, adding internal links and backlinks to your product pages can help these pages rank higher in search engines and as a result increase revenue and sales.

Now you know a lot about SEO Product Pages. So, if you have a small number of orders or your store is new – the first thing you have to do is to read this guide and do everything step by step. In addition, you need to add some new products to your store and optimize them as well.

P.S. SEO Product Page is very effective in niche stores, which is not true for general stores. That’s why we do not recommend you to create general stores for dropshipping business but focus more on specific clients’ interests. If you are not sure about your niche profitability, feel free to check it with our free tool.

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SEO For Ecommerce Websites: Tips For Every Business Stage

Most likely, you saw numerous guides on SEO for eCommerce websites. Most likely, they look like rocket science for you. All new product and category pages in your online store should be SEO optimized according to these rules and guides – so stay tuned! So, you can’t leave this area unattended. Believe us, you can easily optimize your eCommerce website with your bare hands!

In this article, we will explain difficult things in simple words so that you won’t struggle with eCommerce search engine optimization anymore.

Why is SEO important for your eCommerce website?

The importance of SEO for ecommerce websites

SEO, or search engine optimization, is vital for an eCommerce business. The key to the success of your store is the customers: the more visitors you attract to the site, the more purchases they will make, and the bigger profit you will get.

So the question is how can Internet users locate your web store?

And that’s exactly when SEO comes to play.

Obviously, you can spread the word about your store through social networks. Facebook and Instagram work wonders – you can learn about it from our own experience and from the success stories of our clients.

But still, what do you do when you need to find something online? You look it up in Google! You look through several pages that are shown first, and you rarely even go to the second page, much less the third and further pages.

Therefore, as a store owner, you need to put your website as high on the search engine results page as possible. What can you do to make it happen?

SEO for eCommerce websites at the preparatory stage

First step of optimizing your online store for search engines

Ideally, your SEO efforts should start the exact moment you decided to launch an eCommerce business.

We’re talking about the niche choice now.

As you probably remember, we have already covered this aspect before. In short, you need to make sure that the niche itself will be good for SEO. It is one of the most important aspects of choosing a niche for an eCommerce business because it lays at the foundation of everything you will do further.

If the niche itself has limited potential in terms of SEO, you will have a really hard time trying to make your store popular. So research our guide on SEO for eCommerce websites carefully before picking a niche!

Technical SEO checklist for the preparatory stage:

  1. Pick and buy a domain name that is related to your store niche. Make sure that your store name is not similar to an already existing brand.
  2. Make sure your website has an SSL Certificate and you’re using high-quality hosting from a trusted provider. If your store is powered by AliDropship hosting, you’ve got it covered already! 
  3. Check if your website has robots.txt and sitemap.xml. If it doesn’t, generate these elements with the help of the plugin (Google XML Sitemaps) or manually.
  4. Pick a reliable CMS (content management system) and a proper store theme optimized for both desktop and mobile devices. The store theme will define the website working speed, and therefore, user experience and your store position on Google. For your convenience, all AliDropship themes are mobile-friendly and user-oriented, which makes them a great choice for dropshipping store owners. If you need to check the speed of a ready website, feel free to use the PageSpeed Insights service.
  5. Add your store to Google Analytics and Google Search Console to track visitors, see how much time they spend on your website, figure out errors, monitor clicks/impressions, and more.
  6. Make sure that while your website is under development, it’s not available for search engines indexing. To do this on WordPress, you simply need to put a tick here: Settings->Reading->Search Engine Visibility. Don’t forget to remove it to make your store visible to search engines when it’s ready!
  7. Check what your 404 page looks like.

Ecommerce SEO at the development stage of your website

Ecommerce SEO at the development stage

Similarly, you need to start thinking about eCommerce SEO at the very first stages of designing and developing your website.

The reason is the better your website is structured and organized the easier it is for search engines to scan it. If you put your category pages and product pages too far away from the home page, it will:

  • Disorient search engines – they won’t be able to reach and scan these well-hidden pages, so you won’t get as high rankings as you could have;
  • Make your store visitors frustrated – normally, it should take clients not more than 3 clicks to reach any product page from the main page.

It means that the first step in developing your future dropshipping store is thinking out its structure. Your eCommerce website needs to be organized logically, clearly and quite simply. And to achieve that, you need to start with choosing the most relevant keywords.

SEO for eCommerce websites: choosing keywords

Why would you need to start with keywords?

Well, because you will use them to create and name product categories.

Most likely, you already have one or two most relevant keywords at this point – you generated them while you evaluated the SEO potential of your niche.

Obviously, 1-2 keywords are not enough. You will need much more of them to:

  • Make a logical structure for your eCommerce site;
  • Select products and product categories that are the most favorable for SEO;
  • Pick good names for every category.

So where can you get enough ideas for keywords?

  • Go to Wikipedia. Quite surprisingly, it is possible to find something interesting there for some types of products. For example, let’s say you are going to sell pearls jewelry and decorations. What does Wikipedia say about that?

A Wikipedia page used to find keywords for SEO

As you can see, you can pick at least 5 keywords from the Contents section alone: freshwater pearls, saltwater pearls, natural pearls, cultured pearls, and imitation pearls. A great start!

Of course, it won’t work with each and every niche or product. Still, check it quickly at the beginning of your search to be 100% sure you didn’t miss anything.

  • Use the Google Autocomplete function. For example, you want to sell items made of wool – great idea! Let’s see what we can get from the search engine:

The Google autocomplete function used to find keywords ideas

As you can see, Google can show you some really nice ideas – maybe you didn’t even think about them at first! If they are shown automatically, it means that people search them quite often, and that’s exactly what you need.

  • Use Related search and People also ask fields. Again, let’s take the wool as an example:

Google's Related search function used to find keywords for SEOUsing Google's People also ask function to find keywords for SEO

It is clear from this example that people who search “100% wool” are also looking specifically for wool yarn, wool fabrics, etc. Therefore, this is how you can narrow down your keywords choice and make them more specific.

  • Use the AliExpress auto-complete function. If you’re going to use AliExpress to select suppliers for your store, it is logical to check what kinds of items are offered there. Plus, it will give you a range of ideas about keywords:

AliExpress' autocomplete function used to find keywords for SEO

Using Google keyword planner to optimize an ecommerce website for search engines

You will see how often people look for this or that keyword:

Selecting keywords in Google keyword planner

Don’t limit yourself only to keywords that have the biggest amount of searches! Keywords with medium and low frequency can be a good addition because they are less competitive. Also, they are more specific: it means that they can bring you more relevant visitors who were looking EXACTLY for this words combination. Therefore, the conversion rate will be higher.

Most of such keywords are the so-called long-tail keywords. They consist of more words and are more specific than general search queries. For example, “Buy coffee machine filters online” is a good example of a long-tail keyword. It will hardly attract a lot of visitors to your website. But on the other hand, such visitors will be much more motivated to buy the product.

Long-tail keywords in Google keyword planner

SEO for eCommerce websites: site architecture

Okay, now you have several keywords that are relevant and interesting for your potential buyers. Great! Now it’s time to get to the site architecture.

(Please note that you need to research this part only if you are making your own store yourself. In case you are going to purchase a custom store, you don’t even have to worry about it – everything will be professionally done by qualified specialists).

Generally speaking, when you deal with site architecture, you need to make it as plain and clear as possible. If your site structure is good enough, it will be easy for search engines to access and index the content, which means you will get higher rankings.

What is also important, an understandable site structure is valuable for your clients. And Google takes this into account when it ranks websites! Google analyzes the behavior of the people who visit your site. If your visitors don’t stay long in your online store, and if they don’t want to click any store links to learn more about your offers, Google doesn’t attribute a high rank to this site. And to make your potential customers more interested in staying on your site longer, you can:

  • Build your site architecture around the keywords you previously found. To do this, you need to understand what search queries can lead people to your site, and what exactly people can search when they already are visiting your store.
  • Make a logical hierarchy. By using the most relevant keywords, you need to create an architecture that helps both store visitors and search engines easily find their way to product pages from the home page. Create 4-10 unique product categories and divide each of them into several subcategories. Don’t try to make too many!
  • Think about internal linking. Every page in your web store should have at least one link to another page within the site and at least one link from another in-site destination. It is important because search engines use such links to understand which pages on the site are valuable and how you can get there. The structure you have created should be suitable for internal linking.

To improve the navigation within your web store and enhance your customers’ experience (and also to get higher rankings), you can also implement some additional elements. For example, let’s look at the so-called breadcrumbs:

The so-called breadcrumbs on the webpage of an online store

Breadcrumbs are a supporting navigation element that helps both your store visitors and search engines understand where they are now and how they can find their way back. Breadcrumbs are commonly used on websites with a large number of products organized in a hierarchical way – that’s just what you need!

SEO for eCommerce product pages: editing stage

Okay, here comes the part that you will DEFINITELY be doing yourself. Every new product page on your store should be SEO-friendly, so stay tuned and follow these rules and guides to optimize all of them!

We have already discussed the changes you can make to a product page to make your customers more interested and to increase their conversion rate. Still, there are much more things you can do!

For eCommerce stores, the on-page SEO aspect is especially relevant. When you add seller’s items to your store, you automatically import all the product descriptions, photos, reviews, etc., which means your store content is not unique. And if you fix this, you can boost your store performance without any additional expenses.

So what do you need to do for eCommerce product page optimization: 7 steps

1) Edit product names

The names of AliExpress items are long, confusing, and sometimes they don’t even make much sense. As soon as you’ve imported an item, cut its name down to make it nice and clean. Just leave the most important 3-4 words that contain the category keyword and help your visitor understand what it is.

SEO for ecommerce websites: Ugly product title imported from AliExpress to a dropshipping store

It is best to leave the name of a category and 1-2 unique features of a product:

Short product title after editing

Now this name is short, understandable, and more or less unique. It is based upon the ‘enamel pin’ keyword. The new title contains the name of a product category (‘pin’), the material of the product (‘enamel’) and its shape (‘Aeropress). That’s everything your customer needs to know!

2) Edit product URL

In the previous example, we have changed the product name to a more SEO-friendly one, but the URL is still ugly:

A product page URL that requires editing

If you leave it just like this, it will be inconvenient for customers and unwelcomed by search engines. No one likes URLs that look spammy, with numbers and letters that don’t make sense, or with lots of random words. Let’s make it short and clear:

SEO for ecommerce websites: A short product page URL after editing

Now it contains the necessary keyword and looks short, clear, and relevant. Search engines will totally love it!

3) Write the best product descriptions and remember about SEO

This is absolutely essential! Write something unique and interesting about each product (you’re passionate about your niche and know everything about your niche, right?). You need to focus on the product’s features and benefits to make it appealing to your customers, and you definitely shouldn’t copy the description from a different website. The text should be about 200-300 words long. While creating your best product descriptions, don’t forget about SEO aspects: mention the keyword several times (but do not be too spammy). The optimal keyword density is about 3%

4) Write meta-tags (title and description)

Google will use them to show a piece of text in search results right next to the link to your website. The meta tags are easy to control with the Yoast SEO WordPress plugin. Sometimes Google can ignore your description and show some part of the on-page text with keywords instead. In this case, the best idea is to rewrite the description to make it more relevant for the search engine.

5) Write SEO ALT-tags for your images

If you include images in your product description, make sure to write ALT-tags for them – and don’t forget to include the keyword!

SEO for ecommerce websites: Editing the image alt attribute of an impage on a product page

This is really easy to do, and this simple action helps your web store become more accessible. This information is valuable to search engines, and Google pays great attention to ALT texts.

You can automate this process with our SEO Image Optimizer

6) Import product reviews

importing product reviews for e-commerce seo

Well, this is obvious. If you take real reviews that real people left on the supplier’s site, your store visitors will be able to learn much more about the product. Also, these reviews provide your store with unique content that is regularly updated, and search engines really like it.

7) Optimize the home page, categories, and subcategories

Don’t forget about them! They are as important as single product pages.

Optimizing the home page for search engines

Remember that SEO texts for these pages should be longer – about 300 words. You will also need to include the keyword into the text, but don’t use it too often: two or three times is enough.


As you can see, SEO for eCommerce websites is nothing like rocket science. You can totally do it!

  1. Choose your eCommerce niche, consider your real chances of ranking high on Google search results
  2. Use our technical SEO checklist to make sure your website is fully ready for further promotion
  3. Pick the keywords for your Home page, category pages, and product pages
  4. Use the chosen keywords to plan your site architecture carefully
  5. Complete the 7 steps of an eCommerce product page optimization

Of course, we didn’t cover all the possible ways to optimize your eCommerce website in this article. There are many things that are too ‘technical’, so they are not always necessary for a regular user. However, if you want to learn about something more special, feel free to leave your request in the comments section below.

And remember – even if you don’t want to deal with SEO for eCommerce websites yourself, it doesn’t mean that your site will forever stay SEO-unfriendly. Just order the SEO Starter package from qualified specialists, and soon you will notice tons of positive changes.

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Product Photography Tips: How YOU Can Take Professional Product Pics

Have you already tried ordering some products from your own dropshipping store? It’s a brilliant idea for numerous reasons! One of them is your opportunity to make tons of entertaining, promotional, and educational content for your customers as you’re literally holding the item in your hands. But how do you make this content engaging and appealing to viewers? Let’s take a look at some product photography tips to make your efforts a success!

Bright, high-quality, eye-catching product photos are one of the most important components of successful advertising campaigns. What’s more, they compose an informative product gallery on your website. It’s not a secret that professional product photos can drive enormous sales, but how to take them when you’re an owner of a dropshipping store? You might have thought of hiring a professional photographer… But what if you’re only in the beginning of your dropshipping journey and on a tight budget? Don’t worry – in this article, we uncover some useful product photography tips that will help your on-site images look truly professional.

Why order your supplier’s products, to begin with?

If you ordered some bestsellers from your store, you’re halfway through making your store filled with beautiful, professional product photos. Ordering bestsellers from your store is quite a wise decision for many reasons.

First, whatever niche you’ve chosen for your dropshipping store, you’re likely to have some personal interest in it. That means, the products placed in your store are probably relevant and valuable to you as well! For example, if you run an auto accessories store, you’re quite likely to be a car owner yourself – and therefore, can benefit from ordering and using some cool items you’re offering.

Second, you can assess the quality of your products by ordering them. If there are some flaws in the items or in the supplier communication, you can easily opt for other products or even change your dropshipping supplier. High-quality products are everything your customers are looking for! And a thankful customer will leave positive feedback on your website, thus proving that your store is reliable.

And the third reason to order best selling products from your store is the great opportunity to make unique video reviews and professional photos. With professional product photos, your customers will be able to view your product from multiple angles, examine its details, compare color and size options, and see the product in real-world contexts. This way, your online store will mimic an in-person shopping experience as much as possible.

Product photography tips: getting the right equipment

So, from ordering your store’s bestsellers, we are moving to the next component of making professional photos – the equipment.

If you already started thinking about technically sophisticated professional photographers’ gear at sky-high prices and got frustrated, please don’t! We’ve prepared a list of quite affordable things that will be sufficient for a good professional product photos – check it out:

  • A camera or a smartphone with high-quality resolution
  • White paper sweep
  • A tripod
  • Some surface to set your product on (platform, table, mannequin, etc.)
  • A source of natural light (window!)
  • Masking, duct, or gaffer tape
  • White foam core or card stock
  • Any photo editing app at your choice

All right, you have your cool best selling product, some fine photo equipment, and now the only remaining question is: how to take professional photos? Let’s move to this part!

Product photography tips: how to take great product pics at home

#1 Learn your camera’s features

It doesn’t matter whether you’re using your smartphone or a camera. In any case, there are lots of settings to take amazing photos and you need to get to know them. Why? You’ll know what one or another tool is capable of and you’ll be able to maximize its functionality. Take some time to become comfortable with your camera or smartphone: eventually, you’ll start taking product photos much faster and more efficiently.

#2 Capture the largest file size possible

It’s much easier to work with the large file size just because you can always downsize it, but not vice versa. If you want to use your images on your store’s website, they need to have the highest resolution possible. You can create smaller versions if needed.

#3 Use a tripod

Product photography tips: use a tripod

Do you like blurry photos? Well, unless it’s a photographer’s special idea to create some special mood in the picture, no one likes them. Especially, when we’re talking about product photos for your dropshipping store. Customers need to see the product from all angles, and all details should be clear. A tripod keeps your camera perfectly still, so your image is more likely to be clear and in focus. Set your tripod up in consistent positions for each angle you shoot. Mark your tripod positions so that you can set it up in the exactly same way each time. Keeping consistent angles and shooting distances fr all your products will help your customers compare them and provide a more seamless flow when browsing your website.

#4 Shoot on a white background

We recommend using a white sweep – a seamless background that provides a clean, unbroken backdrop for your product photo. While you can create a sweep with a variety of materials, a large sheet of white card stock or a white paper roll would be the most economical option. Here are some “whys” concerning the white background:

  • A clear white background allows the product and its features to stay at the centre of the viewer’s attention
  • The object can be easily cut out from the background and moved around or composited with other images;
  • Using the same white background for all your products, you keep your product colors consistent while colored backgrounds can give an inaccurate depiction of your product’s actual color
  • A white background will also keep the file sizes smaller without damaging the image resolution

#5 Avoid mixed lighting

Decide for yourself what kind of light – artificial or natural – you prefer for your photos. To keep the same style for all your product photos, it’s best to stick to one type of lighting. Note that light sources have different color temperatures and can cast different hues on the photographed object. When you’re using a cool LED light on one side of an object and a warm incandescent bulb on the other, you’re going to get inaccurate color results that can be hard to correct.

#6 Turn off the flash

If you are still not very confident with the device you’re using to take pictures, the better decision will be to turn off the flash. Instead you can use a natural light source (=window). However, if you want to use your camera flash, make sure it doesn’t create these problems:

  • Unwanted glare and reflections
  • Hard shadows
  • Mixed lighting issues

Rather than using your on-camera flash, we recommend adjusting the camera settings. Again, once you’ve figured out the possibilities of your camera or smartphone, the photoshooting process will be much easier for you.

#7 Shoot from multiple angles

Every customer wants to check the product from all possible angles before actually buying it. So, take enough time to make a detailed photo gallery of the product. Believe us, with such a product gallery, your customers will have the shopping experience similar to one in a physical store.

#8 Take close-up shots or use a macro lens

Product photography tips: use macro lens

Some kinds of products require close-up photos: for example, jewelry (when you need to show small peculiar details) or clothes (in case people want to check the fabrics). And in this case, we don’t recommend relying on cropping a photo to show the details of your product. If you need to zoom in on extremely small details, like fabric weave, you’ll likely end up with very fuzzy images.

But how to show the small details of the product? If you’re working with a smartphone, you can use a macro lens. They are pretty affordable, and the result will be satisfying enough. Or, you can simply move in as close to your product as you can while still being able to create sharp focus. You might not be able to achieve the same level of detail you would have with a macro lens, but it’s still much better than taking a photo from far away and then trying to zoom it in with your editing software.

#9 Use a photo editing app

Even if you’ve managed to make perfect product photos, you’ll still need to edit them. Balance the light, remove a piece of dust on a product, or create a completely white background – it’s all about editing. There are many different photo editing programs that range from free to paid. Check out our article and explore various editing apps!

#10 Think about lifestyle photos

Of course, shooting on a white background is great for clarity and informational purposes, but you can try taking lifestyle photos to sell your product as well. Lifestyle product photos demonstrate the item’s functionality and help your store visitors imagine how they might use it in their own lives. Lifestyle images also tell the story of your brand and establish an emotional connection.

Summing up our product photography tips

As you might have seen, taking professional product photos for your dropshipping store is not that difficult. All you need to do if you want to drive sales and attract customers to your website is to take product photography seriously and devote some time to experimenting with it.

Consider ordering some of your store’s bestsellers to actually use them in everyday life and to take amazing photos. Think about your budget, equipment, learn your camera’s features & use an editing app. And of course, plan the exciting unique content you can create with these winning products at hand!

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Lead Generation Template For Your Single Product Landing Page

The Landing Pages add-on features several templates you can use to give your dropshipping store a major boost. One of them, the Lead Generation template, will let you not only close the sale, but also collect buyers’ contact information to use in your further marketing campaigns.

Why lead generation is important

Let’s imagine a situation.

Someone visits your online store. This user browses the category pages, opens a couple of product pages, looks at the images, reads customer reviews… and then leaves.

Will this particular site visitor never become your customer? Well, probably… unless this person left some contact information before leaving. In this case, you still have a chance to get this user back and convert him or her into a buyer.

In digital marketing, contacts received from potential customers are called leads. Some marketers refer to leads as people who show interest in your product and contact you to learn more. The process of acquiring leads (their phone numbers, email addresses, etc.) is called lead generation.

While lead generation is an act of advertising, it differs from a standard ad in that you collect the contact information of those who click on ads.

Of course, it would be great if your business could convert people into buyers right away. But unfortunately, in real life, most people don’t buy anything when they visit your site for the first time.

So, lead generation is important for your business for several reasons.

1. Leads are easier to convert

A lead isn’t a buyer yet, but nor is it a random person who has no idea about your offer. For example, if I run an ad that promises to solve a particular problem, most people who are going to see this ad will just ignore it.

But those who click on it and give me their emails are probably concerned with this problem. Therefore, they’re interested in my solution, which makes them much closer to making a purchase. In other words, leads demonstrate a higher conversion rate.

2. Leads don’t go away

As I’ve already mentioned, if a regular site visitor leaves, you will never reach him or her again. At least, unless this person decides to come back.

But a lead is still there. As long as you have the person’s email address, you have at least a few chances to convert him or her.

3. Leads can buy again

After leads become customers, you still have their contact information. So, depending on what kind of business or products you have, you can contact them again to offer something new, thus turning them into regular buyers.

Lead generation template for single product pages

Landing pages with the lead generation function created with AliDropship's Landing Pages add-on

To generate leads, online businesses use sign-up form builders. Such tools add a box to your webpage where website visitors can leave their emails in exchange for an incentive. AliDropship takes it a step further.

Instead of adding a contact form to a page, you can create a landing page completely dedicated to a particular product.

Our Landing Pages add-on lets you turn any regular product page into a landing page without having to hire a professional developer. You can choose any of its customizable templates depending on your objective.

And if your goal is collecting leads, go for the Lead Generation template.

Like any other landing page template, this one lets you build a single product page. Compared to standard product pages, these offer a number of benefits.

  • With a single product, you only need to target a relatively narrow audience featuring clear interests. It’s easier and more efficient than targeting an audience who could be interested in a whole range of related goods.
  • Using a landing page template is a good idea if you’re experimenting with a new product or if this product is different from the rest of your offers. Site visitors won’t get confused by this difference because they will land on a stand-alone page.
  • Landing pages are great for promoting limited-time offers.

In addition, the Lead Generation template lets you connect the call to action button to your MailChimp account.

Example of a landing page with the lead generation function

This form offers a discount in exchange for visitors’ contact information. In this example, it doesn’t even tell you how big the discount is, which teases customers even more!

So, site visitors wishing to get a discount will have to enter their emails. This is how the template lets you collect contact information that you can later use in email marketing.

How to create lead-generating landing pages?

After installing the Landing Pages add-on, enter the admin panel of your dropshipping store, click on the “Landing Page” and “Create New”. After that, select the Lead Generation template. One can also use Landing Pages with our Bulk Discounts add-on and combine the features of these solutions.

Creating a landing page with the Landing Pages add-on


Now you need to choose a product for which you are creating this landing page. Select one from the list of your goods. The template will use the information from its original product page.

Selecting a product before building a single-product landing page

Then give a name to your newly created page. This name will be displayed only in the admin panel to make finding the page easier for you.

Naming a landing page for internal use

And finally, set a URL for the landing.

Setting a URL for a single-product landing page

The Landing Pages add-on will automatically add the product information (title, price, variations, etc.) on the page.

Unlike standard page templates, the add-on features a range of customization functions so that you could customize your landing page in any way you want. Thanks to its intuitive interface, you can give rein to your imagination and build a page of your dream!

Customizing the lead generation template for your landing page

The default page design features all the elements necessary for a high conversion rate: store features, guarantees, product details, available payment options, and of course customer reviews imported from the original product page. Don’t forget that this is probably your most powerful social proof element as customers fully trust only other customers. Knowing what real people think about your product is crucial for potential buyers. In addition, you can customize each section and all the elements within them.

Most of the page elements are located under the “Content” tab in the left part of the screen. Simply drag and drop any of them wherever you like.

Drag and drop elements in a landing page lead generation template

You can further customize each element by clicking on it and changing its settings. Additionally, one can duplicate, delete, and move the element with the corresponding buttons.

This lead generation template lets you customize all the page elements

If necessary, you can also customize the product information in the “Product” tab.

Customizing product information with the Landing Pages add-on

You can also delete unnecessary sections, customize their background color, and change their location by dragging them to where you want to place them.

Customizing web page sections with the Landing Pages add-on

While this landing page template can generate leads and collect customers’ contact information, it also functions as a product page and can generate sales as well. So, you don’t have to choose between these two objectives.

With the Lead Generation template built with AliDropship’s Landing Pages add-on, you can not only focus buyers’ attention on a single product, but also generate leads and increase the quality of your marketing efforts.

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Tips On Advertising A Landing Page With A Single Product

Advertising a landing page completely dedicated to one product is a bit different from promoting standard product pages from a catalog of items. In this article, AliDropship’s marketers share their experience in promoting the pages created with our Landing Pages add-on on Facebook.

What are landing pages?

A landing page is a stand-alone web page that potential buyers get redirected on after clicking on your ad.

Traditional ecommerce websites have catalogs that contain dozens of items. In this case, each of them has its own product page. After coming to the site, visitors can switch to browsing the catalog, come back to product categories, the home page, etc.

In digital marketing, advertisers also use landing pages completely dedicated to one particular product. It’s more difficult to leave these landings to view a home page or see other products. It increases conversions, which is why in marketing campaigns, a lot of attention is paid to landing page design.

What are the benefits of landing pages?

An owner of an ecommerce store can boost the business performance with landing pages in a number of ways.

  • Using landing pages can help you test a new product or service.
  • If you conduct a niche research, you can focus on a high-potential item without having to look for other goods for your inventory. It can be done later, after defining the niche and target audience more clearly.
  • Landing pages can be useful for advertising high-ticket or complicated items.
  • It’s a good way to promote limited-time offers.
  • With landing pages, you can focus their efforts on audience segments that will probably show no interest in other products in your inventory.

You too can benefit from these advantages by getting the AliDropship’s Landing Pages add-on. With our drag-and-drop builder, creating and customizing landing pages is really simple.

Advertising landing pages

Advertising one of the products from your inventory and advertising a landing page have a lot in common. Still, AliDropship’s experience has shown that when you deal with landings, there are certain differences.

1. Quantity breaks

Quantity breaks are price tiers that let customers get a better discount when they purchase more products. For example, a buyer can get a 30% discount for 2 items, 40% for 4 items and 50% for 6 items.

When advertising dropshipping products on social media or other platforms, you have to pay for every time a person sees your ad. Let’s suppose you sold an item for $50. But you also had to pay $15 for the product on AliExpress, another $5 for shipping and $30 was your cost of conversion. That means your profit is zero!

But what if that same person buys not one but several products? In this case, all these additional goods will bring you a profit.

When promoting regular goods, one can expect customers to also purchase other products from the inventory. But when advertising a landing page with just one product, your only option is to make people buy more of the same item. That’s why offering quantity breaks is a good strategy.

To make your ad copy more attractive, make sure your creatives (for both marketing and remarketing campaigns) warn potential buyers about the discounts. A simple inscription like “Up to 70% off!” can make wonders.

A Facebook ad of a car organizer warning about a quantity break discount

To create such offers for our winning The Auto Merch store, the team uses the Bulk Discounts add-on which easily integrates with Landing Pages. Moreover, if you subscribe to Landing Pages, you get the Bulk Discounts add-on for free!

2. Budget and optimization

When advertising a landing page with quantity breaks, it becomes really difficult to calculate your break-even ROAS. This term means the return on advertising spend you need to cover the expenditures.

On the one hand, the more items a buyer orders, the bigger discount you have to offer. That means your profit from one product gets smaller. However, the volume discount increases the store’s average order value, so the profit from one customer grows. And the cost of conversion stays the same.

You’re going to see a slightly lower cost per unique purchase in comparison to standard ads which don’t have such a motivation.

When testing audiences, you can also set daily budgets equal to your product’s minimal price. After a day or day and a half, don’t be afraid to turn off the audiences whose conversion cost is higher than the product’s minimal price. Keep only those audiences that show the maximum ROAS and the minimal Cost Per Purchase.

If the minimal product’s price is higher than $50, you can use the checkout cost to optimize the budget. In this case, the checkout cost should be about 50% of the product’s price.

3. Scaling

Since the ROAS is much higher when you promote landing pages with a single product, so shall be your budgets. Other than that, scaling your ads should be the same as with standard promotion.

Here’s an example. The initial daily budget for target audience testing is $20 for a standard ad and $30 for a landing ad if the minimal price of the product equals $29. After that, you double the budget at every step.

Comparison of initial ad budgets for a standard ad and a post advertising a landing page

Thus, your first budget rise will result in $40 for the standard ad and $60 for the landing ad. At the next step, the budget will rise to $80 and $120 respectively. Thus, your budget will rise pretty quickly.

Examples of scaling ad budgets for posts promoting landing pages

When the audiences show high activity and “eat up” the budgets by the second or third campaign, there are two things you can do. Either create a new campaign (with Campaign Budget Optimization) with 2-4 audiences in each ad set; or create several ad sets, with each targeted at one particular audience.

The team also recommends using Campaign Budget Optimization when advertising a landing page. It lets you raise budgets once per two days with almost no limits and you don’t have to worry about breaking the campaign’s efficiency.

Facebook often provides useful tips in your ad sets’ status. If it says, “Learning limited”, this particular group of audiences probably needs a larger budget to show better results.

4. Remarketing

The team uses a different approach in remarketing as well. The Landing Pages add-on has two templates:

  1. A two-page funnel, with the first page containing an article and the second one containing the product details.
  2. Lead generation consisting of only one page.

The team uses the two-page funnel template. So, the first page contains an article describing the product.

The 1st page of a landing created with AliDropship's Landing Pages add-on

The second page lets you see the image gallery and customer reviews, choose between the variations and the number of products, and contains the link to the checkout.

The 2nd page of a landing created with AliDropship's Landing Pages add-on

In remarketing campaigns, the team leads the audience who only saw our ads to the first page. If the audience has already visited this page, we lead them to the second page.

First of all, the people from this audience segment have probably read the article and saw the comments. There’s nothing new for them. Second, if they decide to come back, we want them to get closer to the checkout link.

Besides, it’s logical to offer an additional coupon to those who have already visited the page and saw our prices.

Therefore, landing page remarketing campaigns consist of two ad sets:

  • The first audience consists of users who have visited the first landing page over the last 14 days, excluding those who have purchased something over the last 180 days.
  • The second audience consists of users who have watched 95% of our video ads over the last 14 days, excluding users from the first audience (who visited the first page and made a purchase).

The team uses Campaign Budget Optimization for remarketing to maximize the efficiency of these campaigns.

Follow these tips when advertising a landing page created with AliDropship Landing Pages add-on! If they work so well for our top-performing dropshipping store, your own business can benefit from them as well!

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How To Write Product Descriptions That Sell: Go From Boring to Great In 5 Steps

Ah, the good ‘ol product description. Probably one of the most important components of a product page, a product description is what helps sell an item to a customer. By physically describing the item, a potential buyer will be able to see the measurements, specifications, and benefits an item can bring to him or her. The thing, though, that’s crucial to dropshipping is that many default product descriptions imported from seller pages are not attractive. Grammar can be a mess, product details can be unclear, and there might not be any personality to the copy. So, today, let’s take a look at how to write better product descriptions — and make an ordinary (or bad) product description into a great, enticing one!

How to write product descriptions: a step-by-step walkthrough

Let’s take a recent viral product for example:


You’ve probably seen this octopus doll go viral on TikTok or Instagram. It’s a dual-sided plush toy that displays the angry and happy faces of an octopus. It’s been used as a joke for couples to non-verbally signal their mood to each other.

On AliExpress, we find a page selling this item:

An example of a product page that would require a better product description

Take a look at its title: it’s very long! We need something concise yet descriptive of what the item is.

As we view the product description, we notice it just has bullet points.

An example of a source product page that needs a better product description

This is fine, but is there a way to write better product descriptions? This one looks kinda wordy, doesn’t it? Let’s see what we can do!

#1 Clear things up

Since the majority of existing descriptions and titles for items on marketplaces like AliExpress are long and unclear, as a business owner, you first have to find a way to clear up the writing so that information is easy to understand.

The octopus plush’s product title, for example, can be changed to reflect something much easier to digest: let’s say, Reversible Octopus Plush.

Compare that to the original “18 Colors Plush Toys Double-sided Flip Octopus Doll Soft Reversible Stuffed Animals Toys Creative Christmas Gift Home Decoration.” Much less of a mouthful, right?

Cutting down on the copy also helps us with our next point.

#2 Remember SEO

Optimizing your product page is very important so that Google’s algorithm can detect your page in search results. This helps drive traffic to your website and boost overall visibility.

Do searches on Google Trends and also do product research on Amazon, eBay, or Google Shopping to find what terms people are using for an item. This will help find a keyword to focus on for your product and its page — SEMRush is also a great, free resource for generating keyword ideas.

For our octopus plush, Google Trends shows a growing search trend for the toy.

How to write product descriptions: check Google Trends

A Google search shows one of the first results being “reversible octopus plushie.”

How to write product descriptions: check Google Search queries

Amazon also shows “reversible octopus plushie/stuffed animal” as being a popular term.

How to write product descriptions: check other sellers' texts

Hence, in our previous point, we renamed the original long title of the plush to “Reversible Octopus Plush.”

With SEO though, remember to use your chosen keyword/term at least 3 – 4 times throughout the page. You should have the term in the product title, and a couple times throughout the product description. Also make sure to have the term in the meta-tag information for your page.

#3 Go for benefits vs. features

One of our first suggestions for how to write product descriptions in a better way is to go for benefits as opposed to features with product descriptions. This isn’t to say mentioning an item’s features isn’t important (it is!). Still, when you showcase to a potential customer how an item can make his/her life better or easier, there will be a much greater appeal.

Start with the headline

So for example, with this octopus, even from the header of the description alone, we could instead of a physical descriptor, have a little fun with the headline:

Just not feelin’ it today? Say no more (this reversible octopus plush will do all the talking for you).

See how that can immediately grab someone’s attention? Instead of speaking to the colors of the plush or the occasions it can be a fitting gift for, this new title immediately plays into the possible emotions of a buyer.

Compare that header to the original:

31 Colors Plush Toys Double-sided Flip Octopus Doll Soft Reversible Stuffed Animals Toys Creative Christmas Gift Home Decoration

See how different that is? It’s also easier to read with proper grammar.

Repeat with the description!

For the actual description, we’d change the copy to something like this (assuming the target audience is young women):

When you’re just not in the mood to talk, there’s no reason to give the hand to your boyfriend or friend. Just flip the smile on our Reversible Octopus Plush to let someone know you’re not in a good mood. Popular from its viral TikTok, this octopus plushie features a smiley face and frown to express two polar-opposite emotions. It’s the perfect gift, ladies, when you need something to hug yet something useful to help convey those oh-so-frustrating days. Like, just don’t say a word to me, you know? And when you’re in a better mood, flip the frown over to a smile to let everyone know everything is a-okay.

Let this Reversible Octopus Plush express your emotions for you, from good hair days to bad period days. Choose from eight colors from super-cool blue to shine-bright yellow.

All plushies are made of durable, plush PP cotton and are washable.

Measures 10cm high and 19-20cm wide.

The copy is cut down a lot while conveying mostly to benefits of the target audience. But the physical features are also mentioned, for a complete product description that is also mindful of SEO.

#4 Put yourself in the customer’s shoes

And going in line with our tip above, it also helps to view your product from the eyes of your target customer. Try seeing how your item could benefit them, because not all items’ benefits are the same for every person.

For example, go with our octopus plush. It’s gone viral because girls use it as a way to signal to their boyfriends that they’re in a bad mood. But how would the toy, for instance, sell to a mother who is buying for a baby or kid? Assume the toy is on an online store with kids’ and babies’ items.

One benefit we can think of right away is that young kids use faces to learn emotions and expressions. So the reversibility of the octopus plush can help a baby distinguish happy from sad or angry. Therefore, if you’re targeting moms of young children, you can angle your product copy towards this.

And hey, it’s possible that your website is geared towards a demographic you’re not entirely familiar with. But it’ll help you familiarize yourself with that audience by doing research. You can look into Facebook groups, Instagram accounts, online forums, and more to understand what that audience’s needs and wants are.

Once you understand your audience, you’ll be able to write better product descriptions that are benefit-driven copy to entice your target customer.

#5 Be personable

Not all descriptions have to be dry and boring. Depending on your brand voice, you can add varying personalities into your copy. Sure, not every website is going to be super cheery and upbeat with its copy (and you don’t have to go this route), but being more personable is a great trick if you want to write better product descriptions.

Approach your copy as if you are speaking to a friend. There are many tips on how to do this, but putting your writer’s mindset into one of a casual, relatable salesperson is a very popular marketing strategy to help draw in shoppers.

Still having writer’s block despite our tips? Let the future take hold — Sellika is our new A.I.-based technology that helps you write better product descriptions all for you! Sellika also utilizes the power of SEO to create SEO-friendly copy for product titles and descriptions. That means, you won’t have to spend precious time researching for trending terms!

SUMMARY: Write a fun, alluring product description by leaning into benefits and your customer’s persona. Make sure to be on top of grammar and to ensure everything is SEO-friendly. If you want to write better product descriptions, put our steps into action and you’ll be on your way to fantastic, customer-converting product pages!

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Effective Landing Pages: What They Are And How To Get Them

Today, we are just swarmed with choices we have to make on a daily basis. We weigh our buying decisions carefully and spend increasingly more time and effort on product research and comparison shopping. Jeez, how do you stand out and grab your market share? As usual, we have something up our sleeve. That’s right: we’ll be talking about effective landing pages today! Read on and take notes!

Imagine how a typical website looks like. Beautiful banners, a few dozens of top-selling products, most popular categories, a few competing CTAs, a countdown timer, customer testimonials, attention-grabbing Instagram feed, a subscription form, engaging blog posts, a search bar…  All of them compete for the prospect’s attention. This is what makes a great homepage. This is where visitors can get to know your brand and its values and explore your product range. But regardless of how nice your Homepage is, it is simply too generic and distracting to convert customers effectively. With today’s market being so competitive and oversaturated, you can’t afford to cater all audience types at once. One size doesn’t fit all any more.

An effective Landing Page vs a Homepage

Okay, but what about product pages? Obviously, product pages are designed for products, aren’t they? They are. But on a typical product page, there are also numerous elements that might interfere with the customer purchase journey, distract potential clients from making a purchase, and carry them away from the checkout page. In other words, typical product pages lack focus and fail to prompt engagement. Predictably, this leads to higher bounce rates.

To motivate the people you’ve fought so hard to win to buy from you, you need to capture their interest and hook them with your offer. Here’s when a landing page comes into play.

What is a landing page?

Landing page is a standalone conversion-centric page that your prospects land on after they click your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

Thanks to this hyper focus on a conversion and immediate engagement they trigger, effective landing pages make a golden opportunity to convert visitors into paying customers. Unlike websites, they give customers-to-be a single path to the destination point and uninterruptedly guide them from clicking on an ad to completing a purchase.

On a landing page, visitors are way more likely to complete their purchasing flow as it’s free from distractions and offers comprehensive information about your product without having them search, for example, for shipping or privacy terms.

In short, the sales landing page concept boils down to the Rule of One: one product, one offer, one action.

Why use a landing page?

According to this survey, landing pages have proven to convert two times more visitors into paying customers than typical product pages. Plus, landing page customers tend to spend twice as much time on a page as those sent to an ordinary web store. In other words, you have much better chances of achieving the full profit potential.

Landing pages offer almost endless growth opportunities to business owners. With effective landing pages, you can:

  1. Promote high-ticket / complicated / new-to-the-market products in a more convincing way
  2. Generate even more demand for your best sellers
  3. Make new product launches a runaway success
  4. Test out product ideas
  5. Run limited-time special offers
  6. Supercharge your paid social and search campaigns
  7. Tailor content to different client segments
  8. Target your prospects in a more efficient way
  9. Win back lapsed customers and decrease drop-offs
  10. Encourage better visitor engagement and get more loyal customers
  11. Create a stronger business and form a deep bond with your customers
  12. Slash customer acquisition cost
  13. See higher ROI
  14. Drive traffic to your website and gain traction
  15. Build mailing lists

These are only the most obvious benefits you can reap from using landing pages. As the saying goes, the sky is the limit.

Who can benefit from effective landing pages?

Great news: landing pages can be your go-to solution regardless of whether you’re a long time pro or you’re just starting out.

  • Are you doing niche research to get started?

You can quickly hit the ground running by giving a few niches a try without investing a lot of time and money in filling the whole store with products you aren’t сompletely sure about.
Here’s how you can quickly understand if your product is going to be in demand on the market: select a product → create a landing page → launch a marketing campaign. If sales are not that great, just give another product a try. Congrats! You’ve just tested your hypothesis without spending weeks and hundreds of dollars on building a whole website!

  • Are you struggling to get sales from an already launched online store?

To get people to know your brand, there’s no need to promote all the products you have in your store. Instead, you might want to pick the most promising items and build effective landing pages for them. This way, concentrated marketing efforts will make your campaigns more efficient. Apart from breaking the sales record, you can drive traffic to your website so your landing page visitors can explore the whole range of products.

  • Have you already launched not only an online store, but also a few marketing campaigns?

If you already have an understanding of how to market products, it’s high time you leveled up your marketing strategy. Thanks to relevant messaging, a compelling call-to-action, and sound social proof, landing pages might be your secret marketing weapon that fuels your conversion rates.

  • Are you an experienced store owner running a successful online business?

Even if you think you’ve tried everything, there’s always room for improvement. With these dedicated pages, you can easily find a new marketing channel and a novel way to reach your target audience.

How to make high-converting and effective landing pages quickly?

Impressed by how much impact can a landing page make? So were we. That’s why we’ve built the Landing Pages add-on to help you zap the competition and get a massive return on your investments. No matter how savvy and experienced you are in dropshipping, our compelling and mobile-friendly landing pages will give your business a major leg up and help you fine-tune your marketing efforts.

These are not just words. At AliDropship, we’ve been using the Landing Pages add-on for months! With landing pages, our stores saw an unprecedented spike in conversions. And we’re absolutely sure there’s nothing that can keep you from doing the same. With this new competitive advantage, everyone can throw together a crazy landing page in no time.

With the Landing Pages add-on, you’ll have:

  • Tested and refined template to deliver spectacular results

An effective landing page template

At AliDropship, we know the ins and outs of the art of conversions. We’ve carefully studied best practices and tried out the most convincing ones to deliver this article-style two-page sales funnel. The results? The proven winning template jam-packed with conversion-oriented elements will give you a jump-start your business deserves and make every product sell.

  • Frontend drag-and-drop builder

Drag-and-drop landing page builder

With this intuitive tool, launching your first page without breaking a sweat even if you’re a total newbie is a pure joy. You can edit the default content and add new elements on the fly, move items up and down or change them up anytime. You’ll see the end result of your work and how your landing page will look once it’s published without leaving the builder. No need to wait for your developer to make changes! But don’t worry – If you’re in the mood for tweaking the template, feel free to add your custom CSS code to get the look you believe works best for your needs.

  • Customizable content elements

Customizable content elements on a landing page

Add and edit paragraphs, visuals, lists, buttons, countdown timers, comments, and more to make the page look and act the exact way you want.

  • Two effective exit-intent pop-ups

Effective pop-ups on a landing page

The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay.

  • Integration of the Bulk Discounts add-on

Bulk Discounts add-on integration on a landing page

This powerful tool makes every product a can’t-miss offer and increases the average order value by featuring volume discounts on your product page. Coupled with a countdown timer, the offer is to win lots of sales for you. Once your Landing Pages subscription is activated, you’ll get the Bulk Discounts add-on for free!

We’re just getting started and have a lot planned 😏

Creating an effective landing page that can take your store beyond the typical can now be a snap. The Landing Pages add-on is a surefire way to expand your business and see revenue gains.

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How To Create Best Product Pages That Make Millions Of Dollars

Do you know how to create the best product pages and make millions of dollars on it? Are you eager to learn from professionals only? If so, you’re at the right place!

It’s an ordinary challenge for dropshippers and ecommerce entrepreneurs as a whole to create product pages. All of them can do this in different ways. Some put lots of text there, others rely heavily on images, few people show off and use animations, etc. But how to strike the right balance to go easy and create product pages that really sell?

We believe that you should always learn from professionals only. That’s why these are the creators of The Auto Merch store that makes over $2,000,000/year who are going to tell you how to create the best product pages.

Have you heard about this store? Ok, The Auto Merch is an online store that is run by two AliDropship employees on maternity leave working half-time. The most special part about this store is that it makes over $2,000,000/year! Sounds great, doesn’t it? And the most interesting fact for you as ecommerce entrepreneurs is not only that the creators of The Auto Merch are ready to share their strategy of managing an online store with you. Now you also have an opportunity to get an exact copy of The Auto Merch and repeat or even surpass the success of its creators!

an image showing auto merch monthly total sales

So make yourself comfortable, we are about to start!

Why is it necessary to edit product pages?

Many ecommerce entrepreneurs don’t even understand why it’s necessary to make changes in the product pages they import from AliExpress. Wham-bam and ready-to-go. They really believe this is enough to just replicate the original AliExpress product pages.

In fact, it’s not. So, why is it so important for dropshippers to edit original product pages, but not just copy them to their websites?

The creators of The Auto Merch outlined several of the most essential reasons:

  • Not all the products from AliExpress have detailed descriptions with the item specifications, making it challenging for a visitor to make a well-informed purchasing decision
  • In most cases, the original product descriptions are written in broken English that doesn’t inspire much trust in the store and prevents its visitors from taking the website seriously
  • Most often, the original descriptions don’t have a clear structure that would let you deliver a compelling marketing message with an inspiring call to action

The store creators believe that a product page needs to have a distinct structure in order to generate more sales, increase a conversion rate, and prompt a successful store performance.

What should the best product pages look like?

an image showing how best product pages look like

The creators of The Auto Merch admit that it took them a while to find a winning strategy to create the best product pages.

So what, in their opinion, defines the best product pages?

  • Clear structure

Perfect product pages should be well structured. First of all, they need to have an introduction describing an issue this product can help you solve.

After that, there should be a main body. Its purpose is to describe the product’s features that can be useful in solving the problem, its strong points, etc.

The concluding part should consist of detailed specifications and call to action.

  • Optimization

A product page should be optimized to let your website visitors easily open it even if they have slow Internet connection. The store creators claim that a well-optimized product page should be about 1.5-1.8 MB. By the way, make sure that your product page design is both mobile- and desktop-friendly.

  • Appealing images

Try to put only high-quality images on your product pages. It’s important to let your website visitors see all the product’s details and make sure the product and store are not fake. What’s more, this is a major parameter of ranking your product pages by search engines.

And please note that few customers are fond of reading into every word in product descriptions. That’s why the store creators recommend that you choose images that show how this or that product is used in practice.

  • Harmony

Don’t forget that your product pages should not be too splashy. If a product page is overwhelmed by images and banners, it can easily confuse your website visitors. So try to strike a balance between attractiveness and informative value.

What elements should the best product pages include?

Now let’s move to the process of editing a product page. What are the essential parts of a perfect product page, and how should you edit them?


In fact, when you import a product page from AliExpress, you are highly likely to edit it completely. The creators of The Auto Merch recommend you start with a title.

As a rule, product titles on AliExpress consist of over 10 words that don’t make a coherent phrase.

a screenshot showing titles written in broken english

The store creators recommend you edit them in order to get a short but insightful title.

a picture showing how product titles should look like

Is this short? Sure! Is this informative enough? Yes, it is. Bingo!


Besides the points mentioned above, it’s also crucial to edit a product description to make it grammatically correct. Unfortunately, sellers who do their best to provide English texts frequently overlook this, but commonly it ends up with awkward automatic translations. See for yourself.

a picture showing bad looking product descriptions

However, the store creators believe that a good product description should look as follows.

an image showing how best product pages look like

BTW, when writing about product specifications, don’t forget to adapt measurement units to the ones your target audience always use. And make sure you have indicated all the measurements in the right way.

And most importantly, remember about the description intent. After your potential customers have read the product description, they should have a burning desire to purchase this product, and not the other way around!


If you want to create a product page that is able to convert as many visitors into customers as possible, the creators of The Auto Merch suggest you pay particular attention to the product gallery.

They insist that it’s crucial to compress all the images for the product page or simply give up the images that are too big. In case you don’t do this, it’s highly likely to take lots of time to open your product pages. As a result, it can increase the possibility that Internet users will leave your website before they open it.

Moreover, make sure that there are no unnecessary inscriptions, original brand labels, etc.

a picture showing how suppliers use images

What’s more, it’s a good idea to add images demonstrating practical use of the product. So try to visualize how useful the product can be. In that case, Internet users will be more likely to buy it.

an image showing how to use product gallery right

Product variations

The creators of The Auto Merch admit that they usually have to edit product variations. It’s due to the fact that original product variations sometimes might confuse you. For instance, the first variation is the product color and the second one is its capacity – but there’s only one option per each! This is not the way to do it.

a picture indicating how suppliers make best product pages

That’s why the store creators suggest you check this up and edit the variations manually, if necessary, removing the needless ones.

an image showing how to deal with product variations

And don’t be surprised if you see product variations that include color code, but not names. This is common for AliExpress suppliers, but for the buyers’ convenience, it’s best to rewrite the names of the variations.


Beyond this, the creators of The Auto Merch say that they even have to edit customer reviews quite often. It’s due to the fact that the most part of the user-generated content has grammar and punctuation mistakes, etc.

a picture showing supplier feedback section

It would be great if your product page included detailed product reviews that consist of at least 2-3 sentences. What’s more, they should be followed by several high-quality product images from different angles.

a picture showing how to optimize feedback

What instruments can be used to create the best product pages?

If you want to create the best product pages that let you convert maximum website visitors into buyers, you need to spend your own time and effort on this. And here is a logical question: are there any instruments to create product pages in a quick and quality manner?

Yes, there are a number of instruments the store creators actively use to build up product pages!

Image Editor

Sometimes it’s necessary to add or remove an inscription or label from an image, or make other edits, you have a way out! You can easily do these tasks by means of a tool that is built in AliDropship Plugin – it’s Image Editor. So you don’t need to look for a third-party software, then compress your images again and so on. Now you have an opportunity to edit pictures right in the admin area of your online store!

Split Test

If you have several ideas on improving your product pages (for example, choosing between two or three product titles), the best strategy is to simply compare them in action. And now there’s nothing challenging about it since you can use the Split Test add-on. So run tests, find out which tactic performs better, and make the most of your product pages and not only!


If it’s necessary to make several product pages look good at once, the store creators use one of AliDropship’s newest add-ons – it’s Sellika! This add-on lets you edit product pages thoroughly in several clicks. Due to the computer vision, Sellika creates well-performing titles and descriptions, that not all the content marketers are able to do, in a split second.

Image compressor

When a product page is fully prepared, the creators of The Auto Merch always check its size. If there are lots of pictures that are not compressed, it’s likely to take lots of time to open this page. And you can’t be sure if it’s ok for your potential customers to wait. That’s why they rely heavily on the Imgix Page Weight Tool in order to make sure that the potential product page is going to open quickly regardless of the device type.

It’s also an interesting fact that the store creators divide their product range on bestsellers and other items. They believe that, in case of bestsellers, it’s a great idea to work on a product page manually as much as possible: find competitors’ pages, analyze titles and descriptions, choose the best ones as an inspiration, etc. Meanwhile, if you need to edit several product pages at once, it’s worth using marketing automation solutions since they are able to save your time and effort.

Summing it up: how to create best product pages

So you are about to finish with a product page, but what’s next? What impact should it have on your potential customers? And how can it help you convert more visitors into customers and earn more?

The Auto Merch creators admit that the best product pages are aimed at gaining the customers’ trust. They believe that a well-structured product page with no errors that features high-quality images, detailed product specification, and social proof, is able to gain confidence.

The store creators claim if customers see a perfect product page, they won’t consider this online store as a fly-by-night company, but an online store which owners care a lot about its reputation. So the items and level of service are also high enough. And this is the exact way to win the customers hearts!

Beyond this, the store creators recommend that you demonstrate your products in all their glory. It’s necessary to show that they are extremely helpful in solving people’s most burning issues. And don’t forget that when your potential customers scroll a product page, they need to agree that this is a decent product, absolute must-have!

Well, now you know everything about how to create the best product pages that really convert. Are you eager to try out your skills? So don’t lose an opportunity to become a 100% owner of an exact replica of $2,000,000+/year-making The Auto Merch and repeat the success of its founders – or even surpass it!


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