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Best Banner Ads: 50 Inspirational Examples From Most Famous Brands

What do the best banner ads have in common? And what does it take to create a catchy, memorable, high converting banner? Let’s take a look!

Banner ads: a brief introduction

Wouldn’t it be awesome to have your store advertisements placed all over the web?

Just think about it: thousands of people will have the opportunity to see your amazing offers, get interested in your products, and eventually visit your website – even if they have never heard of it before.

Sounds tempting, right?

That’s what banner ads are for!

Banner ads are clickable images you can place on different websites all across the Internet. Whenever users click on such a banner, they get redirected to your store page that you’ve linked to this image.

All over the world, business owners increase their banner ad spending due to the efficiency of these promotional tactics.

It’s not surprising, banner ads can help you achieve numerous growth goals, for example:

  • Create and raise brand awareness
  • Drive more traffic to your store
  • Demonstrate (and hopefully even sell) your products to a wider audience
  • Announce new product arrivals, discounts, and special shopping events
  • Retarget the users who have already interacted with your store

To launch your banner ads campaign, you can safely use Google Ads, Facebook Audience Network Ads, or any other banner ads network – there’s plenty of them! Planning your campaign, you’ll be able to place the banners on almost any website you want:

  • Your own store
  • External sites popular with your target audience
  • Social media

Best banner ads: the most common types of banner ads

If you want to grow your online business and show it to a wider audience of people, you have to diversify your banner ad campaigns. More specifically, you need to implement the most effective banner ads.

So, to make your banner advertising campaigns successful, you need to know the common types of digital banners and their specifications. The right banner size can be the difference between a successful promotional campaign and one that brings no results.

Furthermore, to not fall flat, you have to get acquainted with the various requirements for banner ads across the major networks, such as: Google, Facebook, and Instagram.

So, for you to achieve maximum results, let’s look at the most popular and effective banner ads and their specifics!

  • Leaderboard (728 x 90)

This type of marketing banner ad quickly catches the attention of the viewer as it is visible due to its size. Usually, this ad format is found above the navigation bar, especially in a blog or forum.

  • Square (250 х 250)

This type of ad is the perfect solution for smaller spaces. However, these types of banner ads are not among the most preferred for many brands because they don’t exactly offer a lot of room to “play with”.

  • Skyscraper (120 x 600)

This banner ad is typically placed on the sidebars. It is the best way to showcase downward descending visual information. Moreover, thanks to its narrow-width design, this banner can fit where broader ads can’t.

These are just a few types of the most popular banner ads. The best part? You can easily order original banners for any advertising campaign you need on AliDropship! Your banner ads will meet all the standard size and file formats.

But what exactly will you put on your banners?

What will motivate viewers to click on them and go to your store?

To answer these questions, we’ve looked through countless banner ads promoting clothes, footwear, gadgets, jewelry, and accessories. We selected 50 exciting, inspiring examples from the world’s most famous brands, and took note of 5 common strategies they use!

Best banner ads type #1: close up product photos

It seems to be the most obvious way to advertise your offers, right? Let’s see some banner examples! Click on the image to enlarge it.

Best banner ads: close up product photos

As you can see from the banners above, large-high-quality photos work really well if you want to make people familiar with your store offer in general, advertise new arrivals, and even show the items in action.

It’s not uncommon for advertisers to go even further and zoom their product images greatly.

For business owners, it’s a great way to explain and visualize their products’ competitive advantages. So, even if your offers are different from others in the tiniest details, you can showcase them proudly!

Best banner ads type #2: minimalistic visuals

Placing your product images on a white background, you make sure that nothing distracts the viewers from the items themselves.

Best banner ads type: minimalistic visuals

Of course, it’s not the only way to focus your clients’ attention on your outstanding offers! Another trick is to simply use a limited range of colors – and, again, as much ‘air’ and white spaces as possible.

It’s enough to take a single look at these banners to immediately understand what’s offered and where it can be bought.

Best banner ads type #3: audience-relevant imagery

There is no doubt: you can demonstrate your products in hundreds of ways. But the thing is, you need to concentrate on the subjects that are important, meaningful, and valuable to your potential customers.

Are your clients following the latest trends closely? The visuals featuring smart clothing, statement makeup, vintage stylistics, shiny neon, and glitter are highly likely to attract their attention.

Or maybe, your potential buyers adore fantasy worlds and fictional universes, art and artwork, and all sorts of creative/fan motifs. Why not incorporate them in banner ads, too?

Each of these examples focuses on a specific hobby or interest. Even if these topics are not directly connected to the advertised products, they still resonate with the relevant audience strongly. And interestingly enough, the last example in this banner selection makes us think of one more strategy for creating a winning banner advertisement!

Best banner ads type #4: influencers involvement

It’s quite common for large-scale brands to collaborate with actors, artists, sportsmen, social media influencers, and other celebrities to promote their products.

Of course, for an owner of a small business, it will be super challenging to persuade Olympic champions or Oscar winners to take part in your advertising campaigns.

Good news: it’s not a must!

Did you have a shoutout or giveaway promotion recently? Were you teaming up with some small-scale blogger or influencer for this purpose? Well, let everyone know about it, and use the banners above as an example!

Best banner ads type #5: focus on texts

Do you have an important message to share with your audience? Would you like to highlight some specific product benefits or make ‘image’ statements? Use the power of text! You can either combine it with some imagery or just dedicate the whole banner space to your words of wisdom.

And of course, it’s a winning strategy if you’re announcing a discount or a special shopping event.

No unnecessary information to process, no extra time to understand your idea. It’s all plain and simple!

Want to get awesome banners for your own campaign?

Nothing can be easier!

Our team of digital marketing experts will be more than happy to assist you. With a solid background in dropshipping stores promotion, these specialists are ready to work miracles.

Simply request our banner ads design service and get your very special, unique, one-of-a-kind banners for any occasion and placement type!

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Product Slideshow: Your New Value Driver

Product listing pages often act like a gateway to your single product pages. And when built wisely, they can do wonders for your conversion rate. Surprisingly, product listing pages still remain largely untapped assets. As a passionate and forward-thinking ecommerce marketer who continually optimizes your online store, you wouldn’t want to lag behind and miss the chance to power up these pages. Read on to learn how to streamline the shopping experience and enhance your customer relationships thanks to the power of product featured images!

Finding your new competitive edge with product featured images

Imagine finding yourself on a website full of great products to explore. At first, it seems right (and truly exciting!) to check each and every item, scrutinize descriptions and then go back to the category page to do the same with other products. But what if there are hundreds of goods? Traveling back and forth might get exhausting and result in high bounce rates. As a store owner, you know perfectly well that every obstacle might cost you a conversion.

A gloomy picture, right?

To simplify the buyer’s journey and help your prospects make a purchase decision faster, we’ve built something really great for you. Welcome the Product Slideshow add-on — an incredible tool that turns product featured images on your listing pages into interactive image galleries. With these sideshows, you can bridge the customer expectation gap and answer even more product questions straight away.

A picture is worth a thousand words

Here’s the fact we all have to accept: most industries are visually-driven. And most products, by nature, require more non-verbal details. That’s why highlighting your visuals is not the thing you can skip.

Once a visitor is gone, they’re very difficult to get back. This is why you’d want to put an extra effort to encourage them to stick around on your website longer. To state the obvious, the more a prospective client knows about you, the more they are likely to move down the sales funnel. So, try showing instead of telling: visual information is generally easier to consume. Image galleries not only allow for more visual experiences: they also work towards building sleeker shopping experiences. With this kind of awareness, clicking on a product to get further details might feel like a natural step to take.

Interactive shopping experience

Museums are great. They really are. But don’t you feel a bit uncomfortable being in a place full of restrictions? Can’t go there, can’t do this, can’t touch that… You get the metaphor. In a way, some online stores can be compared with museums.

Your website doesn’t have to be like this.

In the cut-throat retail industry, user experience just must be outstanding. With image galleries available on listing pages, your products will be much easier to discover and interact with. Nobody would mind a slight gamification touch, right?

Interactive shopping experience with Product Slideshow addon

Plus, when a visitor has a sense of control over their shopping journey, they feel more confident about the brand they’re about to purchase from. Browsing is an exploratory process. So keep it that way.

Right place, right time

The customer journey is no longer linear. And obviously, your Homepage isn’t the only access point to your products.This is why image slideshows seamlessly integrate into all kinds of product listings:

  • Homepage
  • Category page
  • Search results page
  • Zero search results page (check if this page is available in your theme)
  • Additional products on Single product page (‘You may also like’ and ‘Recently viewed’)

With Product Slideshow, wherever the buying journey starts, it will be accompanied by supporting image navigation.

When utility meets style

Product Slideshow comes with several navigation types and styles, so you’ll definitely find a look that fits your store best.

For starters, think about whether to use a full-fledged carousel that features multiple images or show your customer only a second image when they hover over a product.

With the gallery slider option enabled, your visitors will have a chance to view all the images you’ve uploaded to the product gallery without having to leave the listing page. Or maybe not all. It’s up to you! You can choose the number of pictures to be shown in this slider and easily adjust this any time later.

In your settings, you’ll find a few carousel navigation styles to jazz up your product listings. Dots or arrows? Hmm.. maybe both? Circle or square? Light or dark? Top left or bottom right? It’s your turn to decide 😉

Product Slideshow addon settings

Navigation elements placed on product images are unobtrusive and do not interfere with the browsing process. On the contrary, arrows and dots act as visual clues and have a steep learning curve. These help visitors get a quick understanding that they are absolutely free to check additional images while staying on the category page or drill down in search of further details.

Not in the mood for sliders? Limit the slideshow to two images and show only one more picture on hover. The Product Slideshow add-on will display the first image added to the product gallery when customers hover over a product.

Setting up pictures shown when hovering on a product

Regardless of what slideshow type you choose, it will transform the default catalog look into an engaging listing page that lets customers easily flick through product images.

And it goes without saying that whether you view your product listings on a computer or handheld device, slideshow navigation will adapt and display beautifully.

Adaptive design offered by Product Slideshow addon

Never sacrifice page speed

Even in 2021, not everyone has access to high-speed internet. For some users, it might feel distressing to have to load another page. What if they won’t find what they’re looking for? This means they just waste their time (and money paid for the plan) waiting for the page to load only to see there’s nothing interesting for them. A few frustrating visits might just end up as a farewell. Today, another second might cost you a conversion.

Luckily, Product Slideshow is a truly lightweight solution that won’t slow down your website. The thing is, the carousel slider used to showcase your product images has been developed by our own dev department. Instead of relying on imperfect third-party solutions that load their own scripts (which inevitably affects loading speed), we decided to create our own slider technology. Since this is our custom development project, we had the freedom to introduce ultimate optimizations that cater for the AliDropship themes. Just a quick story behind the image slideshow tool you can now use on your product listing pages 🙂

What does this all mean to you as a business owner, you may ask? With the Product Slideshow add-on, you won’t have to compromise between showing off your product images to inspire purchases and providing high loading speed. You can now hit the sweet spot between both. An exceptional customer experience free from frictions and loading issues is guaranteed!

Key takeaways on making the most of your product featured images

The bottom line? With such a delicate but still powerful lever as the Product Slideshow add-on, you’ll have a chance to make the customer journey a smooth experience and win more deals by catering product visuals on your listing pages.

Stop overcomplicating your shopping process and grab your Product Slideshow now!

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Applying Color Psychology To Your Dropshipping Store: What’s Best For Your Niche?

Why consider color psychology while creating design elements and palettes for your website? How to do it on a professional level? Let’s try to figure it out together!

When you choose colors for your website, it isn’t just about making it look pretty, cool or bright. Colors can do much more! In fact, a proper color palette can define the emotional reaction of a site visitor. Therefore, failing to choose the right colors can actually hurt your business.

An example of a terrible color choice for website design.

Does this example of a travel website motivate you to book a vacation here?…

Today we are going to talk about color psychology and the ways your color choices prompt the website visitors’ purchasing decisions.

What is color psychology

Color psychology is the study of colors, hues, and tones in relation to their impact on human behavior. Colors and emotions are interrelated. And although color associations are often personal or culture-determined, there are still certain patterns used in marketing to influence customers’ behavior.

Since colors affect people’s feelings and how they perceive certain information, content, ads, and products, color psychology is used in a variety of spheres. The color of products, their package, the walls in a brick-and-mortar store, and of course the colors used in your website design play an important role.

For example, would you feel like buying baby clothes from a website whose palette consists mostly of black and a bit of yellow? Or would you even stay on a website that uses green text font on a red background?

It means that when you build an online store from scratch, you can’t just pick your favorite colors and expect a lot of sales. Maybe you have good taste, but what if you don’t? So, let’s find out what colors mean.

List of color meanings

The meaning of colors can differ a lot depending on how they’re used, in what proportions with other colors, who the perceiver is, and many other factors. Still, we can outline at least the basic associations and emotions colors evoke.

  • White

Although white can feel cold, it’s the color of purity, cleanliness, and peacefulness. It also creates a sense of space and freshness. That’s why many eCommerce websites use white as a background color.

  • Black

Black can evoke a number of feelings and associations – both positive and negative. This color represents elegance and attractiveness, power and quality. Black also symbolizes death, sadness, aggression, fear, and grief.

  • Red

Red provokes strong emotions (often contradictive) – passion and anger, love and danger, desire, dominance, power.

  • Orange

It’s a very energetic and eye-catching color that symbolizes excitement, happiness, and beauty. At the same time, in Western cultures, it’s also the color of autumn (and Halloween too).

  • Yellow

Yellow is a warm, bright, yet very tiring color (if you use it too much). It’s associated with the sun, cheerfulness, and energy. At the same time, it can be quite aggressive. Also, keep in mind that yellow can be difficult to read!

  • Green

Of course, this is the color of nature – trees, leaves, grass, vast valleys, etc. It feels refreshing and calm and often symbolizes health (pharmaceutical companies often use it).

  • Blue

It’s one of the cool colors reminding you of ice, snow, and winter. On the other hand, it’s also the color of water and sky, so it’s associated with tranquility and stability.

  • Purple

This color occurs rarely in nature, which is why it’s associated with mysteries, royalty, and wealth. In some cases, purple can symbolize wisdom and spirituality. In any case, this color is very exotic.

Color psychology for online store owners: the basics of color theory

How can you combine colors to make them look great in each other’s company?

Generally, we can divide colors into 2 broad categories:

  • Chromatic colors

This group includes the basic spectral colors (red, orange, yellow, green, blue, indigo and violet), as well as their hues like purple, cyan, ultramarine, etc. Additionally, they are also commonly divided into warm colors (yellow, red, orange, etc.) and cool colors (cyan, blue, violet, etc.).

  • Achromatic colors

These are black, white and all the shades of grey.

One can describe any of the existing color as a combination of three parameters:

Hue, brightness, and saturation are the basic features of any color.

  1. Hue indicates the place of the color on the spectrum. For instance, if you choose yellow and change its hue, it’ll change into green, then blue, and so on.
  2. Brightness, in simple terms, indicates how close the color is to black or white. Any colors with maximum brightness will result in white, while minimum brightness will result in black.
  3. Saturation indicates how close the given color is to the corresponding achromatic color, i.e. a shade of grey. Decreasing the saturation of any chromatic color will make it faded and eventually turn into grey.

Okay, but why is all this important to web designers and online store owners?

When you modify any of the color’s parameters (hue, brightness, or saturation), you create countless variations of this color. These variations might look more interesting (richer, deeper, more complex, etc.) than the original color and even cause varying emotional responses.

So, when you experiment with different color variations, you don’t simply improve the visibility of your in-store links and buttons (which is extremely important, of course!). You also make a step towards building a unique and memorable brand image, and shape the visitors’ attitude to your website.

How to pick matching colors?

To make your website look well-balanced and harmonious, you need to pay special attention to the choice of colors in your palette. You usually pick one primary and a number of complementary colors. The color schemes below will help you create an aesthetic shopping destination.

Six color matching schemes used in web design

  1. Complementation is based on choosing two high-contrast colors from the opposite sides of the color wheel. Be careful though. Such pairs contrast very much, which isn’t always good. Try reading red font on a green background, and you’ll know what I mean.
  2. Analogue colors. You take one color as your primary and add the two nearest ones from the color wheel as secondary colors.
  3. The triadic scheme is a more balanced approach when you combine three colors equally spaced around the wheel.
  4. Split complementary is similar to complementation, but instead of using an opposite color, you use its nearest neighbors.
  5. Rectangle scheme is based on using analogous colors and their opposite complements. It’s a rich scheme with plenty of possibilities, but you’d better focus on one primary color.
  6. Square scheme is similar to the previous one, except the four colors are equally distributed on the wheel.

If you find these schemes too complicated but still want to use color psychology in your website design, try one of dozens color palette generators. If there’s a particular color in your head, but you have no idea how it’s called, try using a color picker of some kind.

In any case, it is generally a good idea to use not more than three colors in your palette. White usually works well as a background color, while others work perfectly if you want to emphasize important parts.

How to use the power of color psychology for a niche store design

Now, you know the theory on this interesting matter – let’s move on to its practical side!

We’ve prepared sample color palettes that, in our experience, prove to be the best choice for specific niches.

Don’t feel like building a dropshipping store on your own? Leave it to us! Order a Custom Store, and our team will create a dropshipping website with a professional design according to your instructions.

1. Fashion & accessories

Color psychology: what colors suit fashion and accessories?

For this niche, you want to use bright and contrasting colors. It helps website visitors focus their attention on the products and also motivates them to make a purchase. The choice of color depends on the type of goods. For example, softer colors will suit summer clothes for women; beach clothes may require brighter colors, while strict stylish clothes mix well with darker shades, even with black.

2. Technology, devices, computer supplies, gadgets, etc.

What colors suit high-tech products?

If you have chosen this niche, remember that the best palette for this sphere is a combination of black and white as well as metallic colors. They are associated with high-tech and future.

White is a great background, while black is easily distinguished. This strict and simple mix is generally preferred by sophisticated individuals.

3. Health & wellness

The color palette for health and wellness products

Nature is associated with endless grass fields, slopes and forests. Vegetation is a strong image for a modern person, so green is a good choice for anything related to vitality, safety, health and wellbeing.

The green color is the most pacifying one. It is often used for advertising drugs and medical goods. Mixing it with other soft natural colors will work well too.

4. Babies & parenthood

Color psychology: what colors suit baby products?

Expecting a baby is an exciting feeling full of warmth and love. So here people prefer warm colors such as red, yellow and orange as they represent kindness, tenderness and coziness. However, you want to avoid bright and strident colors. Take softer shades instead.

5. Kitchen supplies

The color palette for a website selling kitchen supplies

Some people see cooking as a necessity, while others really enjoy the process. In any case, when using color psychology for a kitchen products website, you can choose any natural color or the colors of vegetables, but you really want to use faded shades.

Web designers usually prefer warm palettes as these colors are associated with coziness, trust, good mood and evoke appetite.

6. Beauty

The colors suiting beauty products

Here you should use a palette of rich colors, many of which are identical to the color of powders, lipsticks and other cosmetics. Warm hues are your best choice, but make sure the colors are not too blatant.

7. Jewelry and fashion jewelry

Color psychology: what colors suit fashion jewelry?

As you could expect, gold and silver will work best for this niche. You can also use the colors of different gems. These hues represent wealth and luxury. But keep these colors quiet because you don’t want them to outshine the products.

8. Home décor

Color psychology: what colors suit the home décor niche?

For this niche, you must create a cozy and friendly atmosphere that will welcome your customers. Color psychology says that warm, quiet colors are just what you want as they help people relax and feel comfortable.

9. Educational toys

Color choice for an online store selling educational toys

Educational toys often have bright, vibrant colors as they stimulate concentration and brain function to draw a child’s attention. So for the website, you should choose harmonious colors.

10. Pet supplies & accessories

What colors should you use for a pet supplies website?

When selling pet products, web designers usually work with dimmed colors to create the feeling of coziness, warmth, kindness, and fluffiness. Warm hues will work best as yellow represents a positive attitude, while orange evokes tenderness and love.

11. Outdoor activities

Color psychology: what colors suit products for outdoor activities?

Here you want to use bright and contrast natural colors, which you expect to see outdoors. They represent motion and activity stimulating and inspiring people to go outside and move.

12. Sports

Colors that suit sporting goods.

The same goes for sports, but here you want to create an atmosphere of concentration and ambition. So use softer shades like blue to dropship sporting goods. Green also symbolizes health so it can go to the palette too.

Color psychology and culture

Another thing you should know is that certain cultures interpret colors a bit differently than you and your fellow citizens. It mostly depends on the local tradition.

For example, red and green (and golden) have a close association with Christmas in Western cultures. Black is the mourning color in the West, but in Asian countries, on the contrary, white color has this symbolic meaning.

Depending on the culture of your potential customers, you might want to watch out for it in order to avoid embarrassment.

On the other hand, you can and should use traditional colors for seasonal events and holidays. For example, pastel colors are generally in use for Easter, while black and orange are a traditional choice for Halloween. So use it to your advantage to create special event banners and pop-ups.

Now that you’ve gone through our ultra-short course of color psychology, you’re ready to choose the right palette for your dropshipping store. And remember: you won’t have to do the job yourself if you delegate it to our team of ready-made store creators!

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One Product Store For Dropshipping: How To Make It Right?

Only one product to sell? Not a problem if you’re using a one product store theme! The right store design can get you countless sales. What’s the secret? And what does Picasso store theme have to do with it? Let’s figure it out together!

Long story short, here’s the deal: more and more people all over the globe are showing interest in stores that sell only one product.

One Product Store Google Trend

Are online users looking them up because they want to buy something from such stores?

Well, that would make a lot of sense. Dealing with one product only, a store is 100% focused on ensuring a top quality of this item and providing first-class customer service. And that’s what every buyer wants from their shopping experience, right?

But what if people are looking this term up because they want to try out this business model themselves?

That’s easy to understand, too. A one product store or a website template that can put any of your multiple items in a limelight gives their owners multiple benefits – let’s take a brief look at them!

What’s so great about running a single product website?

Basically, every business means multitasking. There will always be numerous aspects you need to consider, monitor, and improve. Of course, it means huge time spendings, and possibly, even some amount of stress!

But what if I told you that by cutting down the amount of products offered in your online store, you’ll get rid of numerous extra worries?

Here’s what I mean.

  • You need to come up with ONE idea only

Filling your store with 50+ products, you need to make lots of important decisions.

For example, exactly what niche will you occupy with these particular products? Or will they have in common? How will you need to write their descriptions and ad texts to convey the same brand message and tone of communication?

And coming up with ideas for a one product store is much easier. Yes, you still need to find an absolutely winning product with a high profit potential and make its presentation perfect – but you only need to do it once.

  • You can check the product quality personally

Found your perfect AliExpress product to dropship? Great!

Since it’s one item only, it’s not a big deal for you to actually order it from AliExpress. This is how you will:

  • See if the supplier is polite, trustworthy, and quick to react
  • Make sure the item truly has a good value for money
  • Get the opportunity to make a fancy photoshoot of the item and create enough catchy visuals to use for your further marketing activities

What is more, you can even make this purchase through your own dropshipping store and test order processing and order tracking features with no rush and worries. 😉

  • You complete daily business operations much quicker and easier

With only one product in your store, you don’t need to spend days and weeks polishing the item description and images, figuring out the perfect price, and monitoring competitors’ offers. Similarly, you don’t spend much time making your online store SEO-friendly. There is only one product to take care of, which is why you can target all your energy and resources at it freely.

The same goes for an ecommerce store that has multiple products but focuses on just one. In this case, the inventory will most likely consist of a small number of goods closely related to the main product. So, it’ll require less work than a standard store with 50+ items.

Moreover, it doesn’t take you much time to learn your main (or only) product inside out. It allows you to treat your customers with exceptional pre-purchase counseling and post-purchase support. And that’s the key to winning their loyalty and making them recommend your store to others!

Plus, it gives you an unbeatable chance to establish yourself as an expert in the field you’re working in. Knowing everything about your product, its benefits and areas of use, you can confidently publish informative articles in your blog, run social media accounts that spread valuable insights, and contribute to industry-related forums, platforms, etc.

  • You plan your marketing activities with a higher efficiency

Positioning yourself as a ‘guru’ in your product field, you’re actually making the first step to building a strong brand that helps you make more sales.

And it’s not the only marketing benefit of a one product dropshipping store!

When you’re promoting one and the same item over and over again, you are not distracted by any other items. You can test any types of ads, any audience targeting settings, any business collaborations, and any promotional tactics you can possibly think of. Gradually increasing the efficiency of your promo efforts, you’ll surely discover the perfect ads mix that works best for this particular product – without excessive spennings of time and money!

But is it actually as easy as it sounds? Let’s find out the secret recipe of success when you’re running this business!

What’s the key to a profitable one product website?

If you’re already excited about trying out this business model, here are 3 crucial things you need to consider before you start.

#1 Your product must be AWESOME

A “just fine” or “good” item won’t do. You’re looking for the absolute best here!

The perfect candidate for being sold in a one product store is:

  • Demanded

Maybe it’s a hype thing of this year or season, or maybe it’s something evergreen that won’t go out of fashion ever.

In any case, it’s something that people really want to buy very much, and (most importantly) don’t mind ordering from an online store.

  • Emotionally engaging

To make your dropshipping store successful, you need your product to trigger impulse purchases. In other words, it should be simply irresistible: overwhelmingly cute or insanely geeky, or totally badass – well, you got the idea. The stronger the emotion, the better!

  • Simple

The product’s idea, purpose, and benefits should be clear immediately. You don’t want your store visitor to leave the website and go googling this product, right? It’s definitely not a good thing if your potential customer starts overthinking the purchase and having doubts – or even worse, finds a similar product in a competitors’ store!

  • Affordable

Again, nothing should stop your client from placing the order right here, right now. Of course, every customer segment has their own understanding of ‘affordable’, and every product has its own specific product range. That’s the thing you need to research.

  • Limited in availability

What’s the point of dedicating your store to a product that can easily be bought everywhere?

You need to be looking for an interesting and rare to find product variation that has an unusual design, or some extra features, or any other non-typical modification.

#2 The quality of visuals is crucial

When you deal with a one product store, basically, your website consists of one page – the Home page.

And most certainly, it must be product-centered and good-looking: you only have this one page to catch your visitors’ attention and convert them into buyers.

So, high quality close up product images, fascinating product videos, and customer-focused texts are a must. Without them, you won’t really be able to let the visitors know it’s a reliable and safe shopping destination, and convince them to buy your outstanding product right now.

#3 Social proof is everything

In fact, social proof is vital for any online store. But with a one product store, it gets absolutely essential.

Just think about it: your store visitors see this one page only. Does it provide them with enough information to rely on? Are you giving them enough product details to help them make their purchasing decisions?

A little motivational booster that you need here is social proof: previous customers’ feedback showing that the product is fine and safe to buy. And, given that you don’t really want your visitors to go online searching for more details and reviews, you need to find a way to integrate it in your store. How can you do that?

How to create the perfect one product store?

We’re thrilled to introduce Picasso: our brand new theme exclusively created for websites that focus on a single product. Feel free to check out a demo website built on it!

Here’s what makes this theme so unique, outstanding, and money-making.

  • Product-centered design

Grab your store visitor’s attention from the first second!

The Home page of the Picasso dropshipping store theme that features product-centered design


This theme is perfect for showcasing your main (or only) product in the best way possible. A huge image that is seen immediately and a short, persuasive text next to it is exactly what you need.

  • Customer-oriented product info

The first button your store visitor sees is not ‘Buy Now’, but ‘Learn More’. And you already know the logic behind this: your goal is to give plenty of details that convince the viewer to place an order.

Clicking on this button or scrolling the page down, your store visitor sees this:

Product details on a single product website theme


After a block with general terms of purchase, there’s a part that looks like a usual, familiar product page. There’s a product title, picture gallery, price and variations, and finally, the ‘Buy Now’ button.

And right next to it, there’s a whole new eye-catching element!

eye-catching element on one product website

You get the opportunity to showcase your delightful offer once again, and focus the viewer’s attention on the exceptional benefits that go with the purchase.

Only after that, you’re getting to the ‘boring’ details describing the product’s actual features and specifications.

product features and specifications

And if your client feels ready to place an order at this point, they can conveniently do it without scrolling all the way back to top!

The same catchy purchase-motivating element gets repeated a bit further on the page.

purchase-motivating element

When it’s shown for the second time, it accompanies the FAQs section that provides your potential customer with even more details on your terms of service.

  • Integrated social proof elements

This important point of generating more sales in a one product store is covered in our Picasso theme, too!

First of all, there are previous buyers’ reviews collected neatly on the following board.

Real customer reviews are an important social proof element


And what’s more, this theme gives you the opportunity to connect your business Instagram to the store in a very fancy way.

Instagram product store

It encourages the visitor to stay on your website and research the provided feedback instead of leaving the store and looking for more info somewhere else.

The best news: you can try and test the one product store strategy at ANY moment!

All of it sounds great, but what if you don’t like the idea of selling a single product? I mean, what if your dropshipping business grows fast and you’ll need more goods? Does it mean you’ll have to build another website to replace your one product dropshipping store?

Not at all! The Picasso theme lets you create regular product categories, just like in any online store, and fill them with multiple products. The home page still focuses on your main product, but your visitors can also browse other items in your catalog.

Product catalog with multiple goods on the Picasso store theme.

You can turn it on or off whenever you want to make a one product dropshipping website or a regular store with a stronger focus on a particular item.

Summing it up, Picasso is a theme that fully meets the industry requirements for a user-friendly, income-generating single product website. At the same time, you can customize it by adding a regular catalog of complementary goods.

And you just can’t argue: it looks absolutely adorable! 😉

How to get Picasso theme for your one product store?

First of all, make sure that your store is powered by AliDropship original plugin.

Please note: as for now, this theme is not compatible with WooCommerce! It’ll work only if your store is built on the original version of AliDropship.

Got the plugin? Great! Now, simply buy this theme from the official Picasso page, and you’re good to go! Follow these theme installation instructions if necessary.

By the way, don’t forget that you can customize your store in multiple ways. To learn more about the modifications you can make with the Picasso theme, please read this Knowledge Base article.

Now you know what’s so special about a one product store – and, most importantly, how to get a proper one for yourself! Don’t put this opportunity on hold: isn’t today the perfect day to start your own money-making business?

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Pop-Ups On Websites: Everything You Need To Know To Make Them Work

Pop-ups show up on many pages and websites we’re looking through. This fact probably makes you wonder if this marketing tool is really that powerful… The answer is yes! Over the years, pop-ups have proved themselves as the most effective way to gather emails and gain loyal customers. That’s why we’ve collected all the insights you need to know to put a truly efficient pop-up on your website.

What a pop-up is, exactly?

Pop-up is a screen that appears over the website page a person is browsing. It is used for both generating leads and advertising the company’s services and products.

A screenshot of a pop-up on a website Home page

How can a pop-up on a website boost my business?

Even if you’re a newcomer to dropshipping, you might have already noticed that the majority of people visiting your website for the first time leave it without making a purchase. Actually, 98% of first-time visitors do this! That’s a huge number – and lots of money spent on advertising in vain. The good thing is that you can return these people to your website with the help of a pop-up. You see, some studies have proved that 75% of these visitors still have an intention to buy something from you, they just need to be reminded of it. So, once you collect your visitors’ emails with the help of a pop-up, you can easily keep them updated on your most enticing products.

Apart from the short-term advantages and positive influence on sales, pop-ups can be a part of your long-term email marketing strategy. Create a powerful email sequence and let your customers know about your wonderful products and keep them engaged with entertaining follow-ups.

How to make the pop-up on your website work for the business benefit?

To begin with, remember that pop-ups are shown to every visitor of your website! They can be closed down, of course, but most definitely, they cannot be ignored 🙂 While, for example, your footer subscription form can be easily skipped, pop-ups simply can’t go unnoticed.

Of course, your customers can get annoyed if your pop-up is the first thing they see on your website. They just want to get to know your store, and can’t do this because of the big screen ad.

This is why your main task is to choose an irresistible offer you’ll be displaying on your pop-up. You should think of its value for your visitors – there should be something tempting enough to make them share their personal information.

There is one more secret that makes pop-up work. Usually, your visitors get engaged when they see this window. Moreover, some studies claim that the reason behind pop-ups’ efficiency is their ability to draw and grab attention instantly due to the effect of pattern interruption. Browsing your site, your future customer is doing something very familiar, and then – Woah! – something surprising happens.

Again, this strategy works especially well in case your pop-up offers real value to your customer.

In case you do everything right, a pop-up will be a great addition to your set of marketing tools and won’t influence the bounce rate negatively. Moreover, it will allow you to increase the number of subscribers who can purchase your products in the future.

Types of pop-ups that convert best

So, a pop-up is a strong marketing tool that can benefit your store in the short-term period and in a long-term perspective. Now, let’s choose the pop-up type you can use for your store!

Basically, pop-up types can be divided into 2 groups. The defining feature of the first group is the timing of the pop-up appearance. For the second group, it’s the value you offer to your clients. Let’s review these two groups one by one!

Time-specific pop-ups

Exit-intent pop-ups

A screenshot of an exit-intent pop-up on a website

If you choose this type, that means your visitors will see your pop-up only when they’re going to leave your website. If they are leaving empty-handed, sadly, that means they’re either not interested or not convinced enough to continue shopping.

Many first-time visitors simply surf a site with no intention of buying. However, a pop-up with a nice discount or a voucher can entice them to visit your website once more. So, your task is to persuade your visitors to subscribe, giving them something in return. Moreover, once you have their email addresses, you can start your email campaign and convince this visitor to return and complete their purchase.

Scrolling triggered pop-ups

A screenshot of a pop-up offering a 10% discount for a subscription

You might have seen this type of pop-up quite often. It is widely used in blogs and on other kinds of entertaining websites. In this case, a pop-up appears once your visitor has scrolled the page down to a certain extent. This way, your visitors have a chance to get to know what you’re talking about and see the quality of your work. The minute they’re most interested in, you can offer them to subscribe.

Time-sensitive pop-ups

If you’re an owner of a dropshipping store, this is the type of pop-up which might be the most interesting for you. It doesn’t depend on any user activities and gets shown to every visitor of your website.

As our experience proves, the best time to make your pop-up appear on the website is between 15 and 30 seconds after a person visits it. This way, you will allow your visitors to get acquainted with your products and be ready for an extra offer you’ve prepared for them.

Value-specific pop-ups

When it comes to the specific type of value you need to choose to display on your pop-up, you’ve got lots of options. We’ll be looking at website pop-up types that are both seamless and rewarding for your visitors.

A first-time buyer discount

An example of a pop-up offering a discount to a first-time buyer

The reason this pop-up is effective is that it delivers the relevant value when the website visitor wants it. You probably agree that a 10% discount on the store products is a good reason to leave your email address on the site! It’s especially true if you like the products and are genuinely curious to learn more about them – or, more likely, get more deals down the line. A good trick is to offer a discount code only valid for a specific time. That will create a sense of urgency to convert more leads into sales.

Lead magnet download

A screenshot showing an example of a lead magnet

If you’re trying to grow your email list, you should be using a lead magnet. This could be an eBook, infographic, special blog post, and more. It’s a great time-tested technique to engage with your site visitors as you’re not asking for an email address directly, but offering a piece of valuable, interesting, and free information instead.

Gamified pop-ups

An example of a gamified pop-up

When visitors arrive on your site, they can spin the wheel for a chance to win certain rewards or discounts, such as free shipping or 10% off. Not only is it fun, but also emotionally charging! Winning something will make your visitors feel special, like it’s their lucky day. Whether it’s free shipping or a percentage off, giving your visitors a “chance to win” can increase the likelihood of coupon redemption. There are lots of various tools and add-ons for creating gamified pop-ups you can find on the web; however, you should be careful. You should spend quite a bit of time on research and then, on customization, to make sure the new pop-up doesn’t ruin the user experience for your store visitor.

What to do if the pop-up on your website doesn’t seem to be working?

If you’re already using pop-ups on your website, but the results aren’t forthcoming as expected, don’t worry. Try following these simple tips.

  • Ask to fill in no more than two fields

The easiest way to convert pop-up viewers into buyers is to make the process of signing up easy. Your goal is to collect just the first name and email address or, better yet, just the email address of your visitor. Let’s admit, we are all lazy. And when we see too much unnecessary work, we prefer to just leave. So, the simpler you make your pop-up, the better.

  • Have a clear exit method on your pop-up

Pop-ups MUST have a clear exit method, whether that be a small “X” in the corner or an amusing negative call-to-action button: “No, I Hate Discounts” is a great example! It gives your customers a freedom of choice, yet makes them rethink their decisions. By improving the usability of your pop-ups, you save your visitors from hair-pulling frustration and improve your bounce rates over time.

  • Use a clear call-to-action (CTA)

Concise CTAs will drive traffic, grab users’ attention, and guide them through the action you’d like them to take, be it signing up for your newsletters or downloading an eBook. Some well-working examples of CTAs are “Subscribe”, “Buy Now”, “Register”, “Learn more”, etc.

  • Make sure the pop-up design is attractive to users

To be highly effective, a pop-up has to blend perfectly with the overall design of your website and attract users’ attention without annoying them. One of the best options to opt for is to use lightbox pop-ups. When a lightbox pop-up appears on the screen, the webpage is darkened in the background so that users can focus on your pop-up message.

  • Display your pop-ups at the right time

You need to find the right timing that works for your visitors. That’s where analytics steps in. Track how users interact with your pop-ups, and test different delay settings to find what works best for your visitors.

  • Beware of your mobile experience

Remember: mobile users are extremely demanding when it comes to the mobile experience. Before launching any new pop-ups on your website, take some time to check your mobile version and see if anything could be improved. Do not display pop-ups that cover the main content or hamper the user experience.

Comparison of positive and negative mobile pop-up experience

If you are eager to try a pop-up on your website but don’t have time for testing and optimizing, check out our Pop-up Setup service! We’ll set up a nice engaging pop-up for your website and prepare a welcome letter for your customers to make sure they come back.

To sum up, hate them or love them, pop-ups work. They grab the attention of visitors aimlessly browsing the web. A pop-up on the website commands action: whether that be to claim your offer or close the window, an action is a must. Implementing pop-ups will help you not only grow your email lists, but also ultimately increase your conversion rate. If you use pop-ups for your dropshipping business benefit, you are welcome to share your results and insights in the comments below!

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20 Steps To Creating Landing Pages That Convert Like Crazy

As a store owner who is passionate about your business, you must have already explored the benefits of effective landing pages and studied the tips from the Auto Merch team to increase conversion rate of an online store. To state the obvious, landing pages are great. But just building one doesn’t guarantee you’ll double your yearly revenue overnight. You have to stick to the golden rules to motivate a prospect to stay and scroll down. We’ve prepared some insider tips to help you create landing pages that convert by offering visitors an incredible experience which keeps them coming back. 

What are the keys to creating landing pages that convert?

Make sure your messages are consistent

It is important for your landing page to fulfil the promise of the ad. It should not only match the messaging used in your ad (copy, branding, logo, images), but also expand on it. This is vital if you want to deliver a consistent experience and increase brand discoverability.

Let’s take a look at how The Auto Merch handles the messaging. Their Facebook ad goes like this:

A screenshot showing a Facebook ad leading to a pre-made landing page

When visitors land on the landing page, they see a story that closely relates to the ad they just clicked. Mismatches always lead to high bounce rates and lost sales. You wouldn’t want to throw money out of the window, would you?

A screenshot showing the landing page where people get after clicking on a catchy Facebook ad

Focus on one goal

All landing pages that convert well have a very important thing in common: only 1 conversion goal (purchase) and only 1 place to click (the ‘Buy now’ button). Stick to one idea, otherwise, your visitor might get confused if they are bombarded with multiple calls-to-action.

Forget about navigation

Keep all the information in one place to ensure uninterrupted conversion flow. Every new click is another roadblock for your prospect that distracts them from the goal. Without exit points, your visitors can concentrate on what really matters. In fact, we’ve already removed navigation from the templates for our Landing page add-on to help you keep the focus.

Grab attention

A benefit-focused or problem-focused concise headline is a must! Make one that clearly illustrates what you have to offer, why your product is worth purchasing, and why visitors should trust you.

An example of a heading effectively attracting the readers' attention

Write a compelling value-based copy

Your product description should look like a consistent and compelling story that communicates benefits and creates involvement. By the way, the same benefit language might do wonders for the product title as well. Play up your product’s benefits: tell what makes it special, how it is going to solve your customers’ problem and make their life better / easier / safer / healthier, etc. Here’s where you can address potential worries and objectives before they even come up. Seeing your offer from different aspects help a lot to drive home your value proposition. Feel free to use icons, gifs or emojis to spice up your copy a bit and break it down into manageable chunks.

Tell a relatable story

Nobody would mind hearing the story behind a product they’re about to purchase. Building a narrative around your goods might be a breathtakingly successful selling technique. Touch on the problem your prospect might be having and offer your solution. You can try your hand at illustrating a certain use case or describing the manufacturing process. Think what language your audience relates to and how you’re going to talk to your customers: should you use formal language or will a few jokes work better?

The effort put in to create an emotional and relatable experience will be paid off a hundredfold.

An example of using the storytelling technique to create appealing content for landing pages

Create a standout call-to-action

Essentially, landing pages that convert all boil down to the call-to-action button. It should be descriptive and action-oriented and contrast with all the other elements on the page to attract attention. Instead of the typical ‘Add to cart’ copy you can go with something like ‘Send me my orthopedic cushion now!’, ‘Yes! I want my order now!’ or ‘Rush me my order!’.

Make sure your customers have a CTA close at hand throughout the whole page by using the double (or triple) CTA strategy. The first button is for visitors who are ready to go ahead. Add another button for those who are on the fence and need to see more selling points so they can checkout without having to scroll back up.

There’s no need to have the same text in all the buttons. On the contrary, it’d be wiser to formulate offers in a different way.

An example of an effective call-to-action button you can add to landing pages

Showcase visuals

Visuals have proven to heavily affect purchase decisions, so be sure to show engaging images that give visitors a clear idea of what they’ll get and how they’ll benefit from the product. You can help your customers get an even better understanding of the product by showing it in action. Use callouts (lines of copy describing the product features) that spell out the quality and value of the product.

Include a video explainer

This is a time-proven method to boost customer engagement and increase conversion rate.

An example of an explanatory video integrated into a landing page

Provide detailed product information

Don’t underestimate the power of item specifics and go into as many details as possible: material, sizing, dimensions. If necessary, include some care instruction to show that you care! Besides, shoppers may need an explanation of what it is and why they need it if your product is unique or new to the market.

Feature the ‘How it works’ section

You might want to include this content block to your landing page in case you sell a complicated product, a device that is new to the market, or just want to make sure your prospects fully understand what your product is about. Plus, it can be another chance to point out all the perks your product has.

An example of a 'How it works' section on a lading page that showcases the product's benefits

Answer frequently asked questions

This is a great way to address potential worries and objectives and drive home your value proposition. And do we need to mention that websites that cover more questions a prospect might have tend to show lower return and refund rates?

Leverage social proof

Nearly 90% of consumers trust online reviews as much as personal recommendations, so don’t miss the chance to reap the tremendous benefits of showing testimonials from happy customers directly on your landing page. A dash of social proof will be a nice contribution to the credibility of any store. Want to go even further? To rack up some extra conversions, ask your customers to record a video review. According to Google, nearly two thirds of shoppers say video reviews encouraged them to make a purchase.

An example of customer reviews displayed on a landing page to serve as social proof

Encourage social sharing

Help your customers promote your product by giving them the opportunity to spread the word on social media. Social sharing buttons = high impact with no efforts required.

Social sharing buttons you can use on a landing page

Give coupon codes

With selling your product at a discount price, it’s much easier to outperform competitors. This works especially well if you show your prospects that the promo code is time-sensitive.

Add scarcity and create a sense of urgency

People subconsciously consider things that are hard to get as valuable and exclusive. The fear of missing has always been (and always be) a powerful conversion driver. To let your prospective customers know that your supplies are short, show how little of your offer is left, use a countdown timer and words like “ends soon” or “last chance”. Small changes, big results.

An example of triggering the sense of urgency on landing pages

Add contact details

Show your customers that you’re available and happy to help in case they have a question or need a hand.

An example of a contact form appropriate for landing pages

Comply with the data protection requirements

Pages like Privacy policy, Terms of use, Return policy are a must for every website so don’t neglect to let your customers know that you respect their privacy. But how to prevent them from getting lost wandering on your website? We’ve taken care of it! To reduce the number of exit points on your landing page, utility pages are open in a pop-up window.

An example of a pop-up window with a store privacy policy

Give an extra nudge with the exit intent pop-up

To create an extra appeal and give a nudge to those who are interested but not quite sold yet, use the exit pop-up feature. The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay on the page. This exit-intent trigger does an excellent job of reducing your bounce rate and inspiring more sales.

An example of exit intent pop-ups perfect to use on landing pages

Bonus tip!

Looking for more ways to guide visitors to the checkout page? Here’s the trick you’ll definitely want to use: link each mention of your product and images to the second page of your funnel. Wherever your prospects click, they will be brought closer to the checkout page. That’s what we call a streamlined experience.

This is all for now! Now that you know everything about creating landing pages that convert, it’s time to put them into work. How about starting now? 😉 

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Smart Theme Woo: A Highly Customizable WooCommerce Theme You’ll Love

We are excited to announce our newest development: a customizable WooCommerce theme with multiple layouts and flexible design settings! Meet Smart Theme Woo – and see how it can transform your business!

Introducing Smart Theme Woo

Without any doubts, this theme, made exclusively for WooCommerce website owners, will change your idea of really flexible website design.

WooCommerce itself, famous for the almost unlimited customization opportunities it provides, is a common choice for well-experienced users. Those who have already been in online business for some time enjoy the true business (and artistic) freedom that WooCommerce provides, and are enthusiastic to deal with its creative challenges.

So, knowing these distinctive features of WooCommerce, how did our developers reflect them in the new theme? Let’s see what makes Smart Theme Woo so special – and how it enhances both the owners’ and the buyers’ experience!

  • Multiple layouts available

Let’s get straight to this theme’s biggest draw.

Look at the 5 pictures in the slider below (сlick or tap on every image to view it conveniently). What can you see?


Well, these are all Front pages, right? Clearly, they belong to one and the same online store, but there are differences in the:

  • Appearance and structure of the main menu in the header
  • Title, structure, and placement of the Best Selling, New Arrivals, and other sections
  • Logo position, buttons on the main banner, and more tiny details


Before I start explaining what this is all about, look at these pictures, too:


These are 5 variations of a single product page. Obviously, this is one and the same item with the identical price, reviews, and specifications. Still, you can notice major differences in the:

  • Image gallery type
  • Contents of the blocks under the ‘Add to Cart’ button
  • Menu and header structure, colors of the buttons and icons, ‘Search’ field, and more

So, what am I getting at with these comparison pictures?

All these (and numerous other) website modifications are available to the Smart Woo Theme users. Creating a website on its basis, you can flexibly change the appearance, placement and order of numerous elements of the store pages, and even customize their whole layout.

That’s right: with the Smart Theme Woo, you will be able to customize your:

  • Website header
  • Pages’ footer
  • Products displayed on the Front page
  • Single product page
  • Category page menu
  • Mobile menu

Each of these elements has 3-5 layout variations you can choose from. Plus, there are multiple customizable things like sale badges, subscription forms, number of products/categories on the Front page, and more. You are free to apply them to any pieces of on-page content as you wish: it’s easier than you’d think!

  • User-friendly customization

So, the Smart Theme Woo lets you experiment with countless combinations of different pages’ layouts and visual style. And, as we wanted these experiments to be engaging and convenient for you (and not confusing or overwhelming!), we made sure you can see the result on the spot.

A screenshot showing how to modify the settings of this customizable WooCommerce theme

Whatever page block you’re customizing, you can see how this element will look right after you apply the desired change.

A screenshot showing the icons letting you modify the settings of this customizable WooCommerce theme

Thanks to the blue pencil icons, you immediately see which of the page blocks you can customize. And with the tiny layout previews in the control panel on the left, you know what to expect from this or that modification you try out!

How does your business benefit from this customizable WooCommerce theme?

Of course, the Smart Theme Woo is more than just a ‘playground’ where you move blocks up and down, recolor buttons, or switch widgets or and off ‘just for fun’. This theme is just the perfect choice if you want to:

  • Give your store a unique look

Thanks to numerous layouts and design options you can apply to any sections at your choice, you get an unmatched opportunity to craft a really unique and memorable shopping destination. It’s the chance to create and strengthen a brand image you’ve always wanted to achieve!

  • Get more convenient to visitors

Whatever people want to search, explore, or buy on your website, you can make sure the experience is pleasant and satisfying to them. We went from A to Z… I mean, from Asos to Zappos – to research the most customer-oriented ecommerce solutions and materialize them in the Smart Theme Woo layouts.

  • Make your website work and look great on any device

Combining and adjusting the header, footer, shop menu, and any other components at your choice, you easily guide your store visitors straight to checkout. Whether they’re using mobile devices or desktops to navigate your site, the conversion-focused elements work for their convenience – and to your advantage.

  • Enjoy the easy and time-saving way to tailor your site 

The pre-optimized page layouts and sections, together with the user-oriented theme builder, let you make countless on-site changes without asking for a developer’s or designer’s assistance. If you want to change the blocks order on your Front page, the appearance of your subscription form, or any other default settings, you can achieve this in a couple of clicks, and observe the results of your customization efforts in the real-life mode.

How to modify the settings of this customizable WooCommerce theme?

So, how do you customize a store running on Smart Theme Woo?

After you’ve installed the theme on your website, go to the Appearance section in your admin area, and click on the Customize tab.

A screenshot showing a store admin area with the Customization tab where you can modify the settings of Smart Theme Woo

You will be taken to this convenient theme builder.

A screenshot showing the theme builder of Smart Theme Woo

In the column on the left, you’ll see the list of the elements you can modify: just click on them one by one to see the numerous customization options unfolding. On the screen on the right, you’ll see the blue pencil icons: they show that you can modify this specific element just by clicking on this pencil.

Want to see how it all works and play with the theme customization settings? Go to our Demo page and create a free demo Woo site with the Smart Theme Woo installed. It will let you explore the theme in detail and see if you’d love to get it for your own business! Our Smart Theme Woo customization guidelines will come in handy, too 😉

Who can use Smart Theme Woo to grow their business?

Do you have an online store running on WooCommerce? You are more than welcome to apply this outstanding theme to your website!

Just go to the Smart Theme Woo’s official page, view the Demo sites built by our team on it as an inspiration, buy the theme and install it using these instructions.

Don’t have a store yet? Let our dedicated specialists make it for you from scratch and tailor it to your individual preferences! Don’t forget to mention that you want it to run on this customizable WooCommerce theme 😉

Smart Theme Woo is a shining example of a truly customizable WooCommerce theme making a difference in your business practice. However much you want to experiment with your store, it’s here at your service! We can’t want to see you trying it out – and to read your feedback!

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How To Sell Baby Stuff And Make $8,000 A Week? [Case Study]

Introducing our new Premium Store! Cheery Kid was created by two work-from-home moms to sell baby stuff to other parents. Now it’s making $32,000 per month and keeps growing. Let’s find out the secrets behind this success!

People often ask, ‘What is the recipe for a successful dropshipping store?’ Some say it all depends on your niche. Others claim it’s how and where you advertise products.

But the truth is you need to take care of all these and other aspects of creating a dropshipping business. Each and every element of your future store must contribute its bit. Only in this case can you hope to succeed.

Cheery Kid is a good example of how you build an ecommerce store and promote it. We launched the website in September of 2020, but it quickly became one of AliDropship’s Premium Stores. During just six days in November, it earned $8,128. I’d say it’s a good start!

Cheery Kid's revenue over 6 days reached $8,128 in November

In this article, we are going to analyze all the features of this dropshipping store that made this success possible.

Product niche: why the team decided to sell baby stuff

The idea to launch a dropshipping store that sells baby products belongs to two members of the AliDropship team who are also work-from-home moms. Right now they’re taking care of their kids. So, they know a thing or two about what parents and their children need.

They also know firsthand that it’s almost impossible to leave a kids store with just one purchase!

Instead, you end up with a full bag of kids clothes, toys and a few useful things for yourself. Oh, and that super cute T-shirt too! Never mind you already have dozens of such T-shirts at home.

That’s why picking this dropshipping niche was rather natural. After all, our team always recommends choosing something you really like. In this particular case, buyers and sellers are actually the same people – parents who want to give their children only the best products.

And the store met the team’s expectations. Customers are willing to add upsell goods to their shopping carts and also buy products from related categories. As a result, the average order value is pretty high and rises even more right before holidays.

On the other hand, this niche does have one thing to be careful about. Since we sell baby stuff, it’s very important to ensure all the goods are safe for babies and little kids. That’s why the team only picks high-quality products.

And that’s the first part of Cheery Kid’s success.

Store design

Take a look at Cheery Kid. You will notice that the site has a very minimalistic design and uses almost exclusively the white color.

Homepage of a dropshipping store selling baby stuff

This design solution was chosen not without a reason. Most baby products have bright and vivid colors. A neutral background allows product images to draw all the attention. The only exceptions are clickable buttons.

Another important part of the site’s design is the banners we placed on the homepage. First, they feature happy kids and parents – the store’s clients. Second, the texts used in these banners are optimized specifically for parents.

A homepage banner on a child products store depicting a happy family

In addition, each of the three banners on the homepage portrays children of different ages. This message gives potential customers an idea of what kind of products they can find here.

You may think it’s not a big deal. But it’s just one small element of the bigger picture.

Website structure and product pages

Another important step in creating a successful dropshipping store is to properly structure your site, namely product categories.

The inventory is split into several categories, with each having at least one of the niche’s best-sellers. The categories are further split into a number of subcategories. This way potential buyers can find products they may need other than the one we actively advertise.

Cheery Kid's product categories and subcategories

Additionally, we gathered all the best-selling goods in a standalone category. As a rule, people tend to be curious about what your top products are.

Cheery Kid's Best Sellers category containing the top child products

The team pays huge attention to product pages as this is where potential customers either convert into buyers or leave the site.

  • First of all, the team optimizes their loading speed. Remember, if you make visitors wait for too long, they may leave before they get to see your product page. We recommend compressing images on the page until its weight equals 1.5-1.8 MB.
  • Second, they add detailed specifications into product descriptions. After all, when you sell baby stuff, it’s crucial to let parents know what materials were used for manufacturing your goods.
  • Third, the team also makes descriptions touching and emotional. Since most of the products have not only practical, but also emotional value, it’s crucial to highlight it.

A product description witha photo of happy children appealing to emotions

  • For the same reason, whenever possible, the team makes sure customer reviews contain photos of happy children interacting with a given product. Visualizing the result of a purchase is a strong move!

Customer reviews section of a kid products store with real photos of children playing with the product

  • Finally, if a product does have a distinctive function, we do our best to show how it works with GIFs, videos and pictures.

A product description containing a GIF file that demonstrates kids playing with the product

Choice of products

As of now, Cheery Kid’s inventory contains 200+ thoroughly selected and optimized products. Nevertheless, the team still experiments with new goods and analyzes the target audience.

As mentioned above, these products will suit not only children of different ages but their parents as well. The team wanted to give parents something that could make it easier to take care of their kids. The store offers toys, children’s clothes, backpacks, safety items, pregnancy belts and so on.

Also, the team deliberately avoids products that can be dangerous for little kids.

And what about the product strategy for this niche? Of course, you won’t find goods that cost hundreds of dollars here. But the fact is the target audience tends to pay little attention to the prices. When it comes to buying something for your child or for yourself (to make things easier), money goes into the background.

People who look for presents for friends and their children think the same way.

Promotion: how we sell baby stuff

When the website was ready, the team began promoting it – mostly through Facebook.

Target audience

Obviously, the first category of buyers the team targets is young parents. However, there’s also steady demand from elderly people. These are grandfathers and grandmothers who are happy to indulge their grandchildren.

A number of purchases also come from younger relatives and friends who were able to steal the scene at baby showers and other parties thanks to our products.

Ad ideas

For those products which have useful functions, the team creates ads that highlight their usefulness. Showing how a particular item solves a problem is usually enough to get people interested.

Video of a baby in a cradle used as an ad on Facebook

As for other goods that don’t have particular functions, the team appeals to emotions. In this case, it’s crucial to show the happy faces of parents and their children as they interact with a given product.

A video of a smiling baby used as a Facebook ad

Upsells, bundles and discounts

Since the cost of conversion can be quite high on Facebook and other platforms, the team uses a number of methods to raise the average order value of the store.

Upsells are offered to people who have purchased an advertised product. The store also adds products to the Recently Viewed section as visitors browse the inventory. The team uses discounts regularly and offers coupons in remarketing.

The general Facebook advertising strategy is very similar to the one used by the same team for other Premium Stores.

When combined together, all these aspects create a well-performing business with strong potential. If you want to sell baby stuff too, you can use the team’s experience to launch your own dropshipping site. By purchasing a copy of Cheery Kid, you can get the site’s design and structure and all the product data, as well as advertising materials and targeting recommendations.

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Effective Landing Pages: What They Are And How To Get Them

Today, we are just swarmed with choices we have to make on a daily basis. We weigh our buying decisions carefully and spend increasingly more time and effort on product research and comparison shopping. Jeez, how do you stand out and grab your market share? As usual, we have something up our sleeve. That’s right: we’ll be talking about effective landing pages today! Read on and take notes!

Imagine how a typical website looks like. Beautiful banners, a few dozens of top-selling products, most popular categories, a few competing CTAs, a countdown timer, customer testimonials, attention-grabbing Instagram feed, a subscription form, engaging blog posts, a search bar…  All of them compete for the prospect’s attention. This is what makes a great homepage. This is where visitors can get to know your brand and its values and explore your product range. But regardless of how nice your Homepage is, it is simply too generic and distracting to convert customers effectively. With today’s market being so competitive and oversaturated, you can’t afford to cater all audience types at once. One size doesn’t fit all any more.

An effective Landing Page vs a Homepage

Okay, but what about product pages? Obviously, product pages are designed for products, aren’t they? They are. But on a typical product page, there are also numerous elements that might interfere with the customer purchase journey, distract potential clients from making a purchase, and carry them away from the checkout page. In other words, typical product pages lack focus and fail to prompt engagement. Predictably, this leads to higher bounce rates.

To motivate the people you’ve fought so hard to win to buy from you, you need to capture their interest and hook them with your offer. Here’s when a landing page comes into play.

What is a landing page?

Landing page is a standalone conversion-centric page that your prospects land on after they click your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

Thanks to this hyper focus on a conversion and immediate engagement they trigger, effective landing pages make a golden opportunity to convert visitors into paying customers. Unlike websites, they give customers-to-be a single path to the destination point and uninterruptedly guide them from clicking on an ad to completing a purchase.

On a landing page, visitors are way more likely to complete their purchasing flow as it’s free from distractions and offers comprehensive information about your product without having them search, for example, for shipping or privacy terms.

In short, the sales landing page concept boils down to the Rule of One: one product, one offer, one action.

Why use a landing page?

According to this survey, landing pages have proven to convert two times more visitors into paying customers than typical product pages. Plus, landing page customers tend to spend twice as much time on a page as those sent to an ordinary web store. In other words, you have much better chances of achieving the full profit potential.

Landing pages offer almost endless growth opportunities to business owners. With effective landing pages, you can:

  1. Promote high-ticket / complicated / new-to-the-market products in a more convincing way
  2. Generate even more demand for your best sellers
  3. Make new product launches a runaway success
  4. Test out product ideas
  5. Run limited-time special offers
  6. Supercharge your paid social and search campaigns
  7. Tailor content to different client segments
  8. Target your prospects in a more efficient way
  9. Win back lapsed customers and decrease drop-offs
  10. Encourage better visitor engagement and get more loyal customers
  11. Create a stronger business and form a deep bond with your customers
  12. Slash customer acquisition cost
  13. See higher ROI
  14. Drive traffic to your website and gain traction
  15. Build mailing lists

These are only the most obvious benefits you can reap from using landing pages. As the saying goes, the sky is the limit.

Who can benefit from effective landing pages?

Great news: landing pages can be your go-to solution regardless of whether you’re a long time pro or you’re just starting out.

  • Are you doing niche research to get started?

You can quickly hit the ground running by giving a few niches a try without investing a lot of time and money in filling the whole store with products you aren’t сompletely sure about.
Here’s how you can quickly understand if your product is going to be in demand on the market: select a product → create a landing page → launch a marketing campaign. If sales are not that great, just give another product a try. Congrats! You’ve just tested your hypothesis without spending weeks and hundreds of dollars on building a whole website!

  • Are you struggling to get sales from an already launched online store?

To get people to know your brand, there’s no need to promote all the products you have in your store. Instead, you might want to pick the most promising items and build effective landing pages for them. This way, concentrated marketing efforts will make your campaigns more efficient. Apart from breaking the sales record, you can drive traffic to your website so your landing page visitors can explore the whole range of products.

  • Have you already launched not only an online store, but also a few marketing campaigns?

If you already have an understanding of how to market products, it’s high time you leveled up your marketing strategy. Thanks to relevant messaging, a compelling call-to-action, and sound social proof, landing pages might be your secret marketing weapon that fuels your conversion rates.

  • Are you an experienced store owner running a successful online business?

Even if you think you’ve tried everything, there’s always room for improvement. With these dedicated pages, you can easily find a new marketing channel and a novel way to reach your target audience.

How to make high-converting and effective landing pages quickly?

Impressed by how much impact can a landing page make? So were we. That’s why we’ve built the Landing Pages add-on to help you zap the competition and get a massive return on your investments. No matter how savvy and experienced you are in dropshipping, our compelling and mobile-friendly landing pages will give your business a major leg up and help you fine-tune your marketing efforts.

These are not just words. At AliDropship, we’ve been using the Landing Pages add-on for months! With landing pages, our stores saw an unprecedented spike in conversions. And we’re absolutely sure there’s nothing that can keep you from doing the same. With this new competitive advantage, everyone can throw together a crazy landing page in no time.

With the Landing Pages add-on, you’ll have:

  • Tested and refined template to deliver spectacular results

An effective landing page template

At AliDropship, we know the ins and outs of the art of conversions. We’ve carefully studied best practices and tried out the most convincing ones to deliver this article-style two-page sales funnel. The results? The proven winning template jam-packed with conversion-oriented elements will give you a jump-start your business deserves and make every product sell.

  • Frontend drag-and-drop builder

Drag-and-drop landing page builder

With this intuitive tool, launching your first page without breaking a sweat even if you’re a total newbie is a pure joy. You can edit the default content and add new elements on the fly, move items up and down or change them up anytime. You’ll see the end result of your work and how your landing page will look once it’s published without leaving the builder. No need to wait for your developer to make changes! But don’t worry – If you’re in the mood for tweaking the template, feel free to add your custom CSS code to get the look you believe works best for your needs.

  • Customizable content elements

Customizable content elements on a landing page

Add and edit paragraphs, visuals, lists, buttons, countdown timers, comments, and more to make the page look and act the exact way you want.

  • Two effective exit-intent pop-ups

Effective pop-ups on a landing page

The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay.

  • Integration of the Bulk Discounts add-on

Bulk Discounts add-on integration on a landing page

This powerful tool makes every product a can’t-miss offer and increases the average order value by featuring volume discounts on your product page. Coupled with a countdown timer, the offer is to win lots of sales for you. Once your Landing Pages subscription is activated, you’ll get the Bulk Discounts add-on for free!

We’re just getting started and have a lot planned 😏

Creating an effective landing page that can take your store beyond the typical can now be a snap. The Landing Pages add-on is a surefire way to expand your business and see revenue gains.

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How To Increase Online Sales: 9 Things You Can Do To Your Website Right Now

How to increase online sales? From big worldwide chains to small shop owners, that is the question that every entrepreneur would like to have answered. However, when you are a dropshipper, you don’t have that many options. If ads bring you a lot of traffic, but there are no sales, that means only one thing: something can be enhanced on your website.

Here you can find a list of 9 things that you can do to your website to increase online sales and raise your conversion rate!

#1 Choose simple & attractive design

Design sells, we all know that. However, we often forget about this when we’re talking about the design of our website. Even if you and your friend like your store appearance, it still may not be that attractive. The good thing is that you shouldn’t worry about that, these are not the 90s anymore. Lots of research has been made so we can learn what are the key points of successful website designing. Here they are:

  • Color scheme

Colors are among the most important things in your store. They should be neither too bright nor too dull. For example, red and green work fine together for Christmas sale, however using both these colors actively on your website is not a great idea. These are too bright and will tire any visitor’s eyes that your ads will get, so it’s better to stick to more neutral colors. 

On the other hand, black or grey colored buttons are also not a brilliant idea. They don’t seem appealing to your customers, and may even be thought to be inactive. So when picking a color for buttons, make sure they stand out. 

  • Relevant photos

We all like beautiful pictures, and the popularity of Instagram & Pinterest only proves the theory. So adding stock photos of girls on white backgrounds to your sliders is not something that will add value to your store. When picking pictures, try those that tell a story. For example, if you sell coffee mugs, forget about boring office workers, and set for beautiful coffee-nic on the bank on the river. You can find some interesting stock photos here. 

  • Logo

A logo isn’t just something unimportant. This is your face, so it shouldn’t be of poor quality, too small or too big. That also doesn’t mean you should try to tell the whole story of your business in it. Simplicity works 🙂 Look at such brands as Adidas, Apple, or Unilever. Everyone knows their logos because they are easy to remember. 

  • Visual hierarchy and user guidance

Just look at this picture: what are the first things you set your eyes on?

A landing page with a clear visual hierarchy

Right, it’s the headline and the button. Why? Because this website designer wanted you to. That’s what visual hierarchy and user guidance are about. So make sure your website visitors are looking in the right direction. 

#2 Make the checkout easy

Do you remember the feeling when you wanted to subscribe to newsletters but they kept asking you questions about your name, surname, hobbies, city, and so on? Usually, we get bored and don’t complete such forms. Your customers are no different 🙂

According to Business Insider, last year, about $4 TRILLION worth of online merchandise was interrupted and resulted in abandoned shopping carts. Just imagine what a big amount of money we’re talking about here. So don’t let your customers slip away just because you didn’t bother to walk in your clients’ shoes. Skip ALL unnecessary details like birthday date or preferences, you’re hardly going to use this information any time soon. Also, make sure this is possible to add a product to the cart and go to the check out page almost immediately. 

A little tip: if you don’t know what might be wrong with your checkout process, ask your friends to try it out and give you an honest review. However, if you’re an owner of AliDropship store, you can rest assured your checkout pages work fine.

#3 Build trust to encourage the increase in online sales

Nothing inspires trust as much as lots of positive reviews from real customers proved by photos, of course. They may even work better than some professionally written produсt descriptions. So make sure there are reviews (positive, of course) no older than one month on all your products pages. The reviews on your bestseller pages and pages you’re going to advertise in turn, should be no older than two weeks.

Try to gain your customers’ trust with a compelling ‘About Us’ page. Write about yourself and the core values of your business.

One more thing: don’t try to hide from your visitors. The absence of physical address or contact info looks suspicious and can scare away your potential customers. If you don’t wanna display your real physical address, then add a fake one, you can find something like that here.

#4 Don’t give your customers too much choice

Remember how you usually scroll through AliExpress while looking for a winning product, find a cool phone case, and there are more than 25 ordinary options for this product on the page? Well, cringe. And you’re not alone in this, that is a proven fact that lots of options make us choose nothing. Probably, you don’t want your customers to feel the same.

So as we can see, offering more and selling more is not exactly the strategy that leads to success. Make sure your product page offers a reasonable amount of options that doesn’t puzzle your customers and gives them the choice they really need. 

#5 Deliver problem solutions, not just products

Don’t offer your clients a product – offer them a solution to their problem! Write a coherent description of every product you’re advertising at least. Make sure your clients understand which product they’re buying. Use photos & animated pictures to demonstrate the product in use.

A product description offering a solution to a customer's problem

Don’t let your customers wander through your pages searching for adequate information about the product they found attractive. The information about its size, color, and material is certainly not enough – be creative and you’ll see the result.

#6 Use pop-ups and subscription forms

Up to 98% percent of users don’t buy when they first visit your website. That’s a lot of money spent on advertising, right? However, that doesn’t mean we can do nothing about it 🙂

You still can get these visitors back to your website again and again with the help of compelling email marketing. All you need to do is to use a pop-up or subscription form to get this person’s email. Whether you’re going to offer your clients a special discount or other perks, it will change the sales funnel of your website for a good.

On-site pop-up

Moreover, that strategy may not only work not on a long-term basis, but also help you with your short term goals. If a visitor is doubting about purchasing, a well-placed offer for 10% of their first order can convince them to buy from you.

#7 Create a sense of urgency to increase impulse online sales

Urgency is a very powerful motivator to act, that’s why many online retailers use this strategy to promote their products. Whether you’re using time, quantity, or contextual limitations, make sure they don’t look fake.

For example, a limited stock doesn’t look very pursuing if you’re selling socks, however, a time-limited coupon does. So as long as the reason for urgency is believable, it will work. You can find various options to automate the process, for example, Alidropship’s Urgency add-on.

#8 Provide convenient payment options

If you’re planning to work worldwide, you should be prepared to meet the challenges of this kind. The first thing you should take into account is that your customers need to be able to pay on your site with bank cards. Other options will not look as trustworthy and turn your clients away at the last stage of the checkout process. Paypal and Stripe are the most convenient, but you can learn more about other options for your store here

#9 Make sure your store is mobile-friendly to increase online sales from all devices

You probably heard that more than 50% of web page views are done through mobile gadgets such as smartphones and tablets. More than a half, yeah, and this tendency is only going to grow. That’s why it is vitally important for you to build a website that is mobile optimized. 

If you are an owner of a website built by AliDropship, you can be sure that your website is mobile-friendly. However, there are still things that you should do carefully because they can spoil the picture. For example, if you’re going to add a subscription form, change the design, or embed a video, check the result in different browsers on your phone.

Now that you have learned how to increase online sales, it’s high time to act! Remember that persistence is the key to success, so improving your web site day by day will bring more and more impressive results. 

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