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How To Attract Customers To Your Store With Channels Other Than Social Media

How to attract more customers to your business? A common method for promoting a dropshipping store is using various social media platforms. But, what other tools and channels can you implement into your marketing strategy as an alternative?

By now, it has become clear that online promotions are essential to attract customers to your business. Once your online store is launched, it is highly unlikely that people will find it by themselves. So, any entrepreneur that looks to start an online business needs to come up with a proper marketing strategy.

Essentially, if you don’t come up with a marketing plan, you risk ending up with a business that doesn’t bring you any income.

To make sure your business comes out on top, we have gathered a list of the most effective ways to attract customers online. However, this time we decided to exclude social networks.

We know how substantial social media is for marketing purposes, but on various occasions, they can simply be ineffective. For example, different audiences simply don’t use social media, thus you won’t be able to promote your products to your target audience. Another reason why social media can be useless for promoting your products is if you’re selling items that have advertising restrictions.

So, how do you attract customers if you can’t or don’t want to use social media for some reason?

How to attract customers with search engine optimization (SEO)

If you’re expecting online users to find you, then you need to focus your efforts on search engine optimization. When people intentionally search for specific products, they usually do so with the intent to buy them. This is why SEO is important – by optimizing your website, you increase the chances of people finding it organically.

Let’s cover the basics so that you can understand what you need to focus your efforts on.

A great SEO strategy includes the following aspects:

  • Researching related keywords to find the types of keywords customers are using in their online searches
  • Optimizing the website based on the keywords
  • Working on content marketing to attract more customers organically

Now, let’s look at each aspect in more detail.

Researching keywords

how to attract customers keywords

Keyword search is the very first step in any ecommerce SEO strategy.

To make sure you properly handle this aspect, simply follow AliDropship’s strategy of finding the best keywords for SEO: you’re welcome to check it out here!

Website optimization

how to attract customers seo optimization

Once you’ve found your keywords, you need to optimize your website based on these keywords.

First off, focus on using short URLs. Google prefers shorter URLs to longer ones.

Second, fill your product pages up with content, and keep in mind that Google prefers long content. If you don’t know what content to use to fill your pages up, here are a few examples:

  • High-quality detailed descriptions
  • How to use the product
  • Customer reviews/quotes

The aim is to provide Google with as much information as possible. By doing so, you increase the chances of your page ranking higher in search results.

Need more tips? You’re welcome to go through our Product Pages Optimization guide!

Content marketing

Content marketing is aimed at reaching your potential customers, communicating with them, and motivating them to buy your products.

Generally, content marketing comes in the form of a blog, used for publishing articles about your products. Moreover, by launching a blog you can generate more traffic to come to your website organically. That’s why we invite you to check out the benefits of blogging in ecommerce, to take a look at some great blogging strategy examples, and of course, to check out a smart strategy of repurposing your older blog content.

How to attract customers online with an email marketing campaign

An email marketing campaign is an integral part of any ecommerce business. To this day, it is still one of the best methods for increasing engagement with your customers and convincing them to purchase from you.

How to collect emails for your campaign

how to attract customers email

To properly implement an email marketing strategy, you’ll need to set up an email list. And to do so, you need to gather consumer emails or have them subscribe to your email newsletters.

So, here are several ways for you to collect emails:

Pop-ups are small windows that automatically appear on a certain page after a specific user action, page scrolling, or just after a specific time.

  • Subscribing to store news

Offer them to subscribe to your email notifications so that they get notified about new sales, discounts, etc.

These are just a few ways you can use to effectively collect your customers’ emails and contact them back. You will find more tips from our digital marketers in this article!

What to write in your emails

Now that you have a general idea of how to collect emails, you need to put them to good use. So, here are some email marketing strategies for you to consider:

  • Season, holiday, or special themed sales

The word “Sale” always brings a lot of attention to a particular store which results in attracting lots of customers. Throughout the calendar year, there are numerous occasions when you can start a sale around a specific theme. This is a clear opportunity to attract some customers and sell them what they are interested in.

how to attract customers abandoned cart

It is very common for consumers to abandon their shopping journey for whatever reason. So, don’t get discouraged if it happens to you. Instead, send notifications and remind people about what they wanted to purchase.

  • Automated email series

Create a chain of emails that will contain valuable information for your customers. It can contain insights on your niche, special product offers and deals, coupons, etc. As long as you give your email subscribers valuable content, they will keep returning to your store and can even become your loyal customers.

Want expert advice on creating a professional-looking email sequence? Our in-house Forbes contributor is here to share her automated email marketing advice!

How to attract customers to your business with influencer shoutouts

A common strategy used by various brands is promoting their products or services through influencers.

Who is an influencer? An influencer is someone who has a large following on a specific social network: we have previously talked about YouTube influencers and Instagram influencers in more detail. Influencers share insightful and useful information on their preferred niches or industries. It can be anything really, from sports to foods, to photography, to gadgets, etc.

So, what’s the strategy? Nothing too difficult really.

What you need to do is find an influencer who specializes in a topic that is relevant to your online store and contact them so they can shoutout your online store.

Essentially, by collaborating with an influencer who has a similar niche to yours, you promote your products or service to your potential customers.

How does it work?

All you have to do is come to an agreement on what you will give them in return. Of course, many influencers set a specific price for their shoutout.

However, you can also provide them with an item or a few from your store. Thus, they can promote your products, give an honest review on it, and in the end keep it. It’s that simple and everyone will be satisfied.

How to attract customers using Google Ads

Everyone is familiar with Google, right? After all, it is one of the world’s biggest companies and perhaps the most popular search engine on the Internet.

Besides all that, it can also be a great instrument for you to find and attract more potential customers. You have a few ways to attract customers on Google, through “Google Search” and through “Google Shopping”.

Google Search

how to attract customers Google search ad

Let’s start with the first one. Google search is perhaps one of the most popular Ads services out there. It displays ad texts when an internet user uses various keywords specified by the advertiser.

Compared to Google Shopping, Google Search allows you to use more keywords you wish your product to be seen for. Moreover, it allows you to use more textual content, including even a product’s description. Here are some examples to give you an idea! However, that’s where it’s limit lies: unlike Google Shopping ads, search advertisements are text only.

Google Shopping

On the other hand, there is Google Shopping and it is perfect for ecommerce store owners. All you need to use Google Shopping is a product feed, Google Merchant Center, and an ecommerce website. Google Shopping ads are usually shown at the top of the search results, which is great in terms of visibility.

However, it is a bit more complicated than Google search. Whether your product appears at the top is heavily based upon your “Product feed”. It consists of various information about the product: the brand, quantities, sizes, colors, etc.

So, to ensure your product pops up, you need to carefully optimize your Google Shopping data feed. The challenge here is to provide all the different attributes that Google wants and provide it in the format that Google wants.

The key thing to remember when using any of these ad services is that these are PPC ads. A PPC (Pay Per Click) ad is a form of advertising, where you only pay when someone clicks on your ad.

So, essentially, when setting up any of these tools for your promotional purposes, you need to optimize your ad spend budget. If you want to know what is the ideal budget to set – unfortunately, there is no clear answer.

Nevertheless, we encourage you to start with a small budget and work your way up. Even if you don’t get sales right off the bat, you will get data. And in online marketing, data is very valuable.

While your ads are running Google will learn about your audience and their preferences, and can find various connections to their buying patterns. As a result, your ads will be shown to more consumers with similar buying behavior.

When can I expect to see results from these methods?

It is quite difficult to tell, as there are a lot of factors that affect each method.

  • SEO

If we’re talking about SEO, the results vary heavily. However, experts state that it takes about 6 months to see notable results.

And the 6 to 12-month time period is when you will see the largest gains. Keep in mind that SEO is not something you set up and wait for to bring you results. It requires you to always keep track and manage it to see any lasting results.

  • Email marketing

Moving on, an email marketing campaign can take even more time to see sufficient results. Especially if you’re starting from scratch and don’t have an existing email list. You’ll need to build one so that you can launch email campaigns.

And when you focus on creating an email list, the key is patience. It can take up to 6 months to create a fully-fledged email list of customers who want to subscribe and follow you.

Just remember that email marketing campaigns are used for establishing long term relationships with your customers.

  • Influencer marketing

How soon will you see the results of collaborating with various influencers? It depends.

We know that’s not the answer anyone wants to hear, but that’s how it is. It all depends on your brand, product, budget, process, and how you execute your strategy.

If you properly execute your promotional campaign, you can see results within 3 months.

  • Google Ads

Attracting customers through Google Ads is probably one of the fastest ways to get traffic, leads, and sales.

However, it takes time to create an effective campaign and it involves lots of testing. Nevertheless, you will see the first clocks and traffic boost almost instantly.

But to see successful long-term results, it can take weeks or even months.

How much does it cost to attract customers with these methods?

  • Search Engine Optimization

Optimizing your store by yourself isn’t going to cost you much: if you don’t use any paid research tools, you can actually complete all your SEO-related tasks for free.

And even if you decide to ask for professional assistance, you can find quite affordable options from high-level experts. For example, you can get a SEO Starter Pack for $69 only, and order SEO-friendly articles for as little as $30 per a small one. And this SEO Image Optimizer, for its humble cost of $39 (one-time payment only!), will not only help you improve your site ranking, but also cut down its loading speed for a higher customers’ convenience.

  • Email marketing

How much does an email marketing campaign cost? It all depends on your business type, of course. Essentially, it all depends on you and how much you are willing to invest in your campaigns.

For example, an individually made automated email sequence will cost you from $89 to $199 depending on the number of messages in the series. And integrating an email subscription form into your website will only cost you $59.

  • Influencer marketing

It is important to mention that the pricing may change depending on the platform and the number of subscribers.

So, according to recent reports, here is the average cost depending on the platform and the number of followers:

  • Facebook influencer pricing: $25 per 1,000 followers
  • Instagram Influencer pricing: $10 per 1,000 followers
  • Snapchat Influencer pricing: $10 per 1,000 followers
  • YouTube Influencer pricing: $20 per 1,000 followers

Keep in mind, however, that influencer pricing varies depending on the person, as some people can set their own prices.

  • Google Ads

Similar to other methods, there is no clear answer, as there are many factors that influence the total cost. The industry, products, and services, competitors all influence the advertising costs on Google Ads.

The average cost-per-click on Google Ads is $1 to $2.

However, it is worth mentioning that on average mid-sized businesses spend $9,000 to $10,000 on advertising per month.

Here is the average CPC based on a specific industry.

As we’ve previously mentioned, there are a lot of variables that influence the costs of running a PPC campaign. But almost any kind of business can make Google Ads work. It all depends on what you are aiming to achieve and how much you are willing to spend.

When is the best time to implement these methods to attract customers?

This is a very common question among many business owners and the answer for every method differs.

Let’s start with SEO. With this method, the sooner you implement it the sooner you will see the results. Like we mentioned before, it takes some time to see any sufficient results, so be sure to implement this strategy during the website development stage.

On the other hand, influencer marketing, and Google Ads should be implemented when the store is fully functional and you are ready to sell your products.

However, if we take email marketing, you can’t exactly set up a campaign without the proper resources. It takes time to acquire and create an email list of active customers. In this regard, when you manage to complete your email list, should you start an email marketing campaign.

Final takeaways on how to attract customers to your dropshipping business

It is evident that there are many ways to promote your dropshipping business and attract customers online. All of them are effective in their own way, but it will take some time to see any lasting results. Of course, a lot depends on how you approach and adapt these methods to your business.

So, how to attract customers? Besides the ever so popular social media platforms, you can turn to search engine optimization, set up an email marketing campaign, collaborate with influencers that are close to your niche, or set up a PPC campaign with Google. Remember, most of these methods require some time to kick in and get going, but the end results can be very rewarding.

There are many ways to attract customers online, but surely you want them to come to a website that’s professionally made and designed? Well, you can get one with AliDropship! You will receive a fully optimized online store that will create a lasting impression on your customers and generate sales.

Read the source: https://alidropship.com/how-to-attract-customers/

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Custom Product Labels: How To Draw Attention To Your Best Deals In 1 Click?

Are you looking for ways to increase your store conversion rate? Would you like to highlight your product offers and grab customers’ attention? Actually, there is a way out – add custom product labels to your product images by means of the Product Labels add-on!

Product labels: what are these?

Let’s start with the basics. What do we mean when speaking about product labels? And why do you need them? Is it true that they can significantly boost your online store sales? Actually, they can. But first things first.

These are not ‘physical’ packaging labels as you might have thought. When we say ‘product labels’, we mean the labels added to your in-store product images.

a screenshot showing an example of item labeling

Why such labels are a must-have for online stores

It’s no secret that nowadays it’s images that run mass media. So it means it’s not enough for ecommerce entrepreneurs to create a perfect product page, write a profound article and so on. It’s more important to convince Internet users to visit your landing page, place an order, etc.

If you want to reach these targets, you need to understand that nowadays the majority of Internet users scroll the feed down until they find something that draws their attention. As a rule, this is all about catchy images and captivating headlines.

However, you probably guessed it. In practice, not every picture is capable of attracting potential customers to your ecommerce website. So what should it contain in order to make online shoppers visit your website, stay in your online store, and make purchases?

Okay, well, a number of outlets have already undertaken studies to determine a customer’s behavior. So the team of Invesp figured out that more than 2/3 of online shoppers mainly buy  items at a discount. But what’s the most effective way to inform a customer about special offers and discounts and make sure that they will notice this?

It remains for you only to put 2 and 2 together. Internet users tend to pay their attention mainly to images, right? So this is the very place to put mentions of discounts, sale seasons, low stock, etc. And it’s the Product Labels add-on that will help make the most of this action!

How can Product Labels add-on help you sell more?

Actually, in order to let you easily highlight your special offers and draw potential customers’ attention, we introduce our new IT solution for business – it’s the Product Labels add-on!

The Product labels add-on is an IT solution that is designed in order to let you add different kinds of labels to your product images.

an image showing examples of custom product labels this add-on suggests

Well, the idea behind this add-on is using a product label instead of splashing thousand words so that not a single customer could leave your website empty-handed.

So how can you benefit from the Product Labels add-on? In practice, it helps you complete the following tasks:

  • Grab visitors’ attention with animated labels on your product images
  • Create a sense of urgency with labels from ‘low stock’ category
  • Boost sales by means of attracting customers with ‘hot deal’ labels
  • Increase your store conversion rate

How Product Labels add-on works: FAQ

a picture showing how to use custom product labels for business

First of all, we would like to mention that using the Product Labels add-on doesn’t require you to have special skills and competences. It works almost automatically, so you can add eye-catching and high-converting labels to your product images in some clicks.

  • What is necessary to let the this add-on work?

Please note that if you want to use the Product Labels add-on, you need AliDropship Plugin or AliDropship Woo Plugin installed on your website. What’s more, at the moment, the Product Labels add-on is not compatible with such themes as Flatsome, Storefront, Shopkeeper, and Shopper.

  • How to install the Product Labels add-on? Is its setup included in its price?

The price of the Product Labels add-on does not include its setup. Feel free to order its setup service here if necessary. However, this is absolutely not challenging to install this add-on, so you can do it yourself.

  • How to put these labels on your product pages?

Actually, this is one of the easiest parts. When you have installed the Product Labels add-on, you will see the Product Labels section in the admin area of your website. So you need to move to this section, choose a label category, label itself, placement, and determine priority.

a screenshot demonstrating how to use product labels add-on for business

Why have we noticed such a notion as priority? Well, pay attention to the fact that the Product Label add-on is able to automate the process of adding custom product labels to your product images.

This add-on lets you choose lots of labels for one product page: Low stock, Sale, New product, etc. Meanwhile, only one label will be shown on the image. So you are able to customize which labels will be the first priority for each product category.

Are there any other ways to automate the process of product labeling? Yes, there is one. You are able to enable automatic product labeling.

a picture showing how to customize product labels add-on

Now it’s you who determines which discount means the best deal, and which amount of items left in stock will trigger the ‘low stock’ label, etc.

By the way, despite the fact that there are plenty of different labels you will find in the add-on catalogue, we’ve decided to provide you with an option to add your own custom product label. So you will be able to benefit from your own design solution.

What other features does the Product Labels add-on have?

  • 8 label placements

a picture showing a wide variety of customization options this add-on provides

  • 4 animations types available

a picture showing a wide variety of customization options this add-on provides you with

  • Time settings

a screenshot showing time settings the product labels add-on provides

  • Automatic labeling

a screenshot showing automatic labeling option

  • Autoresizing labels for different pages

a picture showing an autoresizing option product labels add-on suggest

Summing it up: custom product labels and their sales boosting potential

a picture showing the benefits product labels add-on provides you with

Well, what’s the formula of growing sales in your online store? How to sell more? In fact, there are lots of factors affecting this.

We know for sure one of the aspects we can easily optimize: making your product offers more eye-catching. The Product Labels add-on is the tool that will help you with this!

So feel free to add different built-in attention-grabbing product labels to your product images and make sure no one internet user will ignore your offers or leave your website without a purchase. Beyond this, we hope you will be happy about the multiple customization features the Product Labels add-on provides you with.

So don’t miss the chance to highlight your product offers and boost sales with the Product Labels add-on from AliDropship!

Read the source: https://alidropship.com/custom-product-labels/

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Online Contest Software: Engage With Your Community In Style!

Are you looking for ways to increase your social media engagement? Would you like to boost your sales and make the most of your online store? If so, it’s time to check our new online contest software: the Giveaway Template we’ve integrated into the Landing Pages add-on!

We bet as a store owner you’ve been trying to figure out how to drive up engagement and increase your influence on social media. You might have even googled ‘how to go viral’.

They say there’s no silver bullet when it comes to increasing brand awareness. But it looks like there is one.

It’s time you turned your attention to the most incredible combination developed to help you catch a viral wave and add to your social currency. Contests and landing pages are just meant to work together towards a more discoverable business appreciated by a strong community of loyal customers.

Why run online contests and giveaways

Being the cornerstones of viral marketing, contests and giveaways can create a buzz around your brand and give the exposure it needs.

Plus, the chance to win a valuable prize creates a positive attitude towards the business. You can use this fact to strike up a conversation with your community and engage your audience.

Contests and sweepstakes have a temptingly low-effort entry. All you need to do to enter one is to somehow interact with a brand’s social account. Typically, you just share the contest page on your social media for a chance to win a cool prize. That’s why everyone is so obsessed with giveaway contests.

Social media shares are not only about numbers you can get. Contests can do a fantastic job of nudging users to invite others to check out your brand. People will share your contest with their friends who are very likely to share the same interests.

As you might have already guessed, this means your store is about to get referred leads. These leads are obviously much more interested in your domain than those who you might find in your random marketing efforts.

Just imagine if every person who shares your contest on social media brings two friends to your website, you’ll get an effortless 20% uplift! This creates a viral loop and opens up unlimited possibilities for growth.

To sum it up, with contest landing pages, you can:

1. Create buzz and increase brand awareness

2. Increase your social media presence

3. Engage with your community

4. Collect leads

5. Promote your product

6. Encourage people to visit your store

7. Drastically cut down on your Cost Per Acquisition

8. Get valuable insights into your target audience

Wondering how to achieve all of these? We’ve got you covered!

Meet AliDropship’s online contest software and enjoy the difference it makes!

With the brand new Contest template developed for Landing Pages add-on, you can create giveaways in just a few minutes. Have a look at the demo contest landing page.

a picture showing an example of a landing page online contest software suggests

You won’t need to sell hard to grow by leaps and bounds using contests. This time everything will work in a pretty much different (and exciting!) way.

Well, no more theory! Let’s jump to practice 👨‍🔬

How to choose a prize for your online contest

We recommend selecting such a prize you’d be happy to get yourself. Why bother competing for a one-penny-worth thing? Be honest with yourself. Would you enter a contest to win a low-quality useless stuff?

Rather, a prize that has that vava-va-voom is bound to attract participants. Obviously nobody would like to miss a chance to get hold of a nice freebie.

The Contest template we’ve developed for Landing Pages add-on does not oblige you to stick to a product. Think what your target audience would enjoy receiving. A good draw might be an awesome product, a helpful guide, a gift certificate, or a free download.

In short, create an incentive for a person to tell about your business on social media. Regardless of what you pick as an award, your financial investment is hilariously insignificant in comparison to what you can (and will) get instead.

How to create a viral contest page

We closely followed the best practices when developing online contest software, so you can quickly craft a perfect giveaway using the Landing Pages add-on. The professional-looking ready-made Contest template is filled with demo content you can take advantage of.

Pick catchy visuals

Visually pleasing, the template has all the right accents. A large featured image, a standout call-to-action button, and the urgency elements play their own crucial role in realizing the full potential of your contest landing page.

No matter what goal your landing page works towards, it should include attention-grabbing visuals. Fixed when you scroll the page, the large featured image plays a crucial role as it reflects the mood and feel of the page. The front-end builder offers a number of customization options for your featured image. Make sure to check them out in this detailed setup guide.

a picture showing a contest template featured image

Explain the contest terms and conditions

Start off by revealing the contest details. Add a compelling copy where you state clearly when the contest ends, how to enter, and how many prizes are being given away.

an image that shows a giveaway countdown timer you get

Show how much time is left to participate

A countdown timer is a must on each and every contest page. People tend to procrastinate when they feel they are not limited by time. To create urgency and get people to act fast, give an added visual trigger.

A large countdown timer like the one used on the demo landing page shows when the contest will be closing. Looks damn compelling!

a screenshot of the contest template countdown timer

Make it clear how to take part in the contest

Once potential participants are familiar with ‘what’, it’s time to get down to the ‘how’ part. Explain how to enter the contest and how points are scored. The Landing Pages add-on provides four social buttons to fulfill the task:

1. Facebook like button (add a link to your Facebook page here)

2. Facebook share button

3. Tweet button

4. Pinterest save button

These tools are sure to tap into engagement and grow your social following. Not only contest entrants will spread the word about your brand, they might also stick around as your followers.

a picture showing a social share block at a contest template

Thanks to the built-in Mailchimp integration, the Contest template is here to help you resuscitate your email list. The entry form is extremely easy to use: it’s the only field to fill that won’t turn visitors away.

You won’t just get your visitors’ email addresses. You’ll build an engaged email list which is way better news. When an award that a target audience finds interesting enough to sign up is handed out  — lead quality just cannot be better.

a picture that shows contest template mailchimp integration

It might be a good idea to score one point for every entry channel used. This creates an incentive for people to use other methods to get more scores and raise their odds of snagging the prize.

Show how many people have entered

What else can you take advantage of to build a drive to compete for a prize? Try to inspire competitiveness by showing how many people have already entered. Entrant count might well become a contributing factor in the decision to participate in your giveaway.

a picture showing an example of online contest software you can get

Make your contest look trustworthy

Everyone wants to make sure that a giveaway is trustworthy. So, don’t skimp on testimonials. They are a classic go-to hack you can enhance your brand credibility with. Hover over a comment to adjust it to your needs.

Feel free to upload customers’ photos, edit the default dates, and add more reviews by drag-and-dropping the Facebook comment element.

a picture showing social proof on the contest template

At the bottom of the page, you’ll find the disclosure area where you can tell your visitors more about rules, terms and conditions, etc. Your utility pages will open in a popup to keep your visitors from leaving the page.

an image demonstrating contest template disclosures

Work on the entry confirmation page

When your visitors hit the Enter now button, they will be redirected to the Entry confirmation page. This is a great place to experiment with some extra incentive. Why don’t you reward your visitors with a coupon code to encourage those who have already demonstrated interest in your store to discover your product range?

Chances are they’ll find something valuable for them or at least get to know your brand to get back later. Plus, you can use psychology to your best advantage. By offering coupons you’ll make your participants feel like they’ve already won something. By default, the button integrated in our online contest software leads to your Homepage, but you’re free to link to any other page.

A fine background image and an encouraging copy will be a nice finish.

an image demonstrating a contest template entry confirmation

You’re done! Like what you see? We bet you’ll be even more pleased with the results you get. Since you can create an unlimited number of pages with the Landing Pages add-on, don’t waste your time and start building your next landing page!

How to announce your contest

There’s no need to spend a fortune on advertising your contest. Our landing page template is designed in such a way that it can generate free publicity and self-promote thanks to the built-in engagement mechanism. Here’s how you can tell your audience about your contest absolutely for free:

  • Announce your giveaway in your blog
  • Launch an email campaign to let your subscribers know about the contest
  • Publish a post on your Facebook page
  • Create a dedicated post on Instagram and post a story
  • Tweet your giveaway in your Twitter account
  • Tell your Pinterest followers about the new giveaway
  • Show a popup on your website Homepage with a link to your landing page
  • Shoot a video and upload it to your YouTube channel

To fuel your efforts and expand your reach, consider promoting your contest on Facebook, Twitter, Google, Reddit, etc. You’ll capitalize on your advertising investments in no time.

Your contest is over. What’s next?

The giveaway came to an end and you picked your winners. You can contact them via email, make an announcement on your social media page, or publish a post in your blog.

But don’t stop here.

You can ask the winners to send a ‘happy customer’ photo with your product once they get it. User-generated content is great at building trust with your audience and inspiring extra confidence to make a purchase.

Also, we recommend getting in touch with other not so lucky entrants to offer a nice consolation prize. Thank them for taking time to enter the contest and sweeten the pill with a coupon code. Invite them to sign up to your newsletter so that they keep an eye out for the next giveaway.

This way you’ll kill two birds with one stone: foster loyalty + grow your email list. Nice move!

Bonus tip

That’s not all. We’ve got one more trick up our sleeve.

When you run a contest using our online contest software, you will notice that some users are more active than others. These enthusiasts might become influencers you will be able to count on to promote your brand in the future.To establish a trustworthy relationship with them, you’ll want to reach out to them personally.

A good idea is to send them a personalized ‘thank you’ email or to offer them to share their experience with your brand in return for some perks from your business.

In other words, you can build a mutually beneficial collaboration.

What’s more, they might happen to have a large number of followers. This fact is kind of self-explanatory: the more people hear about your brand, the more visitors you’ll get.

To wrap it up, contests and giveaways are a true win-win that simply are too good to miss. They trigger a social sharing cycle and get the viral loop rolling. Keep building your expertise and remember to live up to customer expectations! With the latest addition of an online contest software functionality, our Landing Pages add-on will be an efficient and reliable assistant to help you with all your undertakings.

Read the source: https://alidropship.com/online-contest-software/

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25 Ecommerce Hacks To Drive More Traffic, Raise Conversions And Boost Sales

Are you new to online retail? In this case, let me share 25 ecommerce hacks that will help you start and develop your online business in 2021.

Commonly, beginner entrepreneurs lack the experience they need to successfully start and develop their businesses. Of course, as they try out different strategies and approaches, they gradually learn how to deal with typical ecommerce issues.

But often, they make a little bit too many mistakes by this time. That’s why in this article, I have gathered 25 ecommerce hacks that will help you drive traffic to your online store, increase your conversion rates and start making actual money with your business.

1. Target long-tail keywords

One of the benefits of search engine optimization is that this traffic is free. Yes, you do have to invest some money into optimization. For example, certain SEO services like Ahrefs or Semrush require paid subscription. But once you have finished optimizing, you don’t need to pay for each site visitor that comes from search engines.

Optimizing your site for long-tail keywords offers at least two more important benefits.

First, such keywords are usually less competitive than short ones. “T-shirt online” will have higher search volume than “T-shirts with a funny cat print”.

Second, long-tail keywords are much more specific. People using them know exactly what they want and have stronger intentions. If I search for “metal guitar picks online”, it’s most likely I already want to buy this product. As a result, traffic that comes from such keywords converts considerably better.

2. Optimize for mobile

Mobile accounts for 65% of all ecommerce traffic and 53% of online sales. It means that about half of your customers use smartphones and tablets to browse your wares. If you don’t make this user experience pleasant, you’re going to lose customers.

The good news is all AliDropship themes are both desktop- and mobile-friendly!

3. Drive traffic that actually converts

Driving more traffic to an ecommerce site doesn’t necessarily result in higher conversions. There are plenty of ways to make people visit your site. But what’s the quality of this traffic?

If a part of your audience gladly follows links but never purchases anything, you should probably switch to another audience segment or traffic source. It doesn’t mean you shouldn’t try to increase the conversion rate of a given traffic source. But don’t get obsessed with it if nothing works.

Remember, 80% of results come from 20% of efforts.

4. Use retargeting ads

Many ecommerce hacks teach you how to drive potential buyers to your online store. But what do you do with the people who did visit the site and then left?

Regular ads are mostly targeted at people who might be interested in particular products. No matter how hard you try, most people who see such ads have no interest in them.

But retargeting ads follow people who visited your ecommerce store and viewed at least a few products from its inventory. After they leave, retargeting ads keep popping up on other sites they visit and advertise the same or similar products.

This can drive former site visitors back to your store.

5. Use email marketing and remarketing

Another way to get back site visitors is to use emails. That’s why many ecommerce businesses try their best to get visitors’ contact information. Besides, such audiences better convert as they already know about your store and products.

You can send emails reminding them of the products they put in the shopping cart (but never made it to the checkout). Cart abandonment is very common in ecommerce. Coupon and discount offers also stimulate former visitors to come back. Even if a person has bought something, it’s a good idea to tell him or her about new goods or upcoming promotions.

You can also use remarketing on Facebook to get back the hotter part of your audience.

6. Speed up your site

Modern customers are impatient. After all, if a particular site doesn’t load fast enough, there are plenty of other resources in the search results. Same goes for advertising on social media. Even if a user clicks on your ad, in most cases he or she is not interested enough to wait more than a few seconds.

So, make sure you compress all images on your product pages and check their loading speed. SEO Image Optimizer tool can do just that – and help you out with a number of other SEO-focused tasks.

7. Use customer reviews and UGC for advertising

People don’t really trust businesses. I mean, of course, most people don’t believe in conspiracy theories. Still, they do understand that no business will ever tell you about real issues related to their goods and services. But real customers don’t lie!

Therefore, it’s a good idea to use real customer reviews when designing your ads. Additionally, you can use other types of user-generated content (UGC) to show your products making people happy. Photos, videos, posts – anything goes!

8. Stimulate buyers to leave reviews

This is one of the less obvious ecommerce hacks. Using customer testimonials and reviews is smart. But stimulating them to write reviews or send you photos is even smarter!

To do it, ecommerce marketers often launch contests on social media or offer coupons for the next purchase in exchange.

9. Show real discounts

Speaking of discounts. Cutting prices is an old but effective method for increasing conversions. But discounts will work even better if you show the price customers would have paid without it. This simple move makes the value of your offer much more obvious.

10. Use split testing

The problem with ecommerce hacks is that most of them are rather abstract. It’s really difficult to provide detailed instructions on what to do with each step of your promotion strategy. Many things depend on your niche and products, where you advertise and so on.

That’s why entrepreneurs should be ready to solve such issues on their own – by using A/B tests.

Also known as split testing, this method drives equal portions of traffic to two or more product pages, posts or ads. In time, you will be able to tell which one works better.

For this purpose, use AliDropship’s Split Test add-on. It lets you compare different versions of product pages and provides detailed reports on their performance.

11. Use seasonal offers

Even if your niche has nothing to do with traditional holidays such as Halloween or Christmas, you should still create special holiday offers.

Customers expect sales and discounts during such seasons, especially during Black Friday and Cyber Monday. All you have to do is to prepare an advertising campaign and decorate your site properly.

12. Deliver more than you promise

Making promises is easier than keeping them. But that’s one of your tools to interest potential buyers. Overpromising can be dangerous: if you fail to carry out these obligations, your reputation will suffer a lot.

Try underpromising instead! And delivering a bit more than customers expected.

Today businesses can surprise site visitors with free shipping, discounts on larger orders, small gifts they put in packages, etc. Such care tokens can turn random buyers into loyal customers and brand advocates.

To create various offers in your store, try using AliDropship’s add-ons – Gift Box, Bulk Discounts and Product Bundle.

13. Create better product descriptions

When making a purchasing decision, people want to know absolutely everything about your goods. Their size, weight, the materials they were made of, whether an adapter or batteries will be required, etc. – details matter!

Take a look at your descriptions and try asking questions as if you were a customer. Moreover, show your customers how a product works!

14. Use videos and GIFs in product descriptions

Describing a product’s functions takes too long. Besides, reading it will not always be enough to make people believe you. But showing is another story!

Short videos or GIFs demonstrating how a product solves a problem can do wonders. That’s why our team mostly uses videos for advertising as well.

15. Use SEO titles that describe solutions

The same approach can be used when you write SEO titles for product pages. If a title simply describes “features”, it can hardly draw attention. But a name that tells readers what problem they can solve with this product is an eye-catching one. “Car seat leather repair paste” – everything’s clear!

16. Improve your category pages

In addition to the previous ecommerce hacks, you may also want to pay more attention to your category pages. Often customers want to learn more about the products you sell before making a decision. They need guidance, tips and recommendations.

That’s why it’s a good idea to answer all their questions on category pages.

17. Use Facebook lookalike audiences

Understanding what kind of people buy your goods isn’t always easy. Some audience segments simply don’t buy anything. That’s why marketers use Facebook lookalikes letting the algorithm analyze your best buyers and find similar users.

18. Use trust badges

Showing trust badges is very important to convince potential customers that your business can be trusted. Unlike traditional shopping, buyers can’t get their goods right after giving you the money. That’s why all ecommerce stores have various security logos.

19. Provide as may payment options as you can

Imagine a customer wants to buy a product from your store. He can only pay with a PayPal account. But you accept only bank cards. As a result, you lose a customer simply because of a technical problem.

The more payment options your business provides, the more clients it can service.

20. Use exit-intent pop-ups

When a site visitor moves the cursor to close your site, is there anything you can do? In fact, there is!

When it happens, exit-intent pop-ups appear on the screen to offer the visitor who’s about to leave a discount or another special offer that can change his or her mind.

21. Create a sense of urgency

It’s good to know there’s a store selling a product you’re interested in. It’s also good to know the seller offers a discount for this item. But what if the discount is temporary or there’s only a few items left in stock?

A sense of urgency stimulates visitors to make decisions faster as people don’t want to miss rare opportunities.

22. Cross-sells

Imagine a customer saw your ad on Facebook and came to your website to buy this item. That’s a success, but you can actually do better! Although the buyer wants to purchase only one particular item, it doesn’t mean you can’t sell more to him or her.

Cross-selling is when you sell complementary goods along with the one your customer wanted to buy initially. By offering goods related to the initial purchase, one can increase the customer’s order value.

Use AliDropship’s Upsell and Purchase Upsell add-ons to sell more products to site visitors.

23. Notify site visitors of recent sales

You have probably noticed that many ecommerce hacks utilize customers’ fear of missing out (FOMO). This is one more method that makes site visitors worry about getting here too late.

The idea is to make a pop-up that appears soon after a person comes to your store and tells that another visitor has made a purchase.

Use Recent Sales Pop-Up add-on to create such notifications.

24. Make checkout faster

Sometimes buyers add a product to the shopping cart, go to the checkout, but then stop. One of the possible reasons why they do it is because your checkout process takes too long, or you make customers fill in too many unnecessary fields, or there’s something distracting them like an ad.

When customers get to the checkout, this is your final straight, the last lap in the race. Make sure it’s as short as possible and there are no turn offs.

25. Don’t make visitors register

You probably already know that, but I’ll say it anyway, just in case. Most people don’t like it when websites don’t let them do something unless they register. It takes time, you have to come up with another login and password, and maybe you’ll never visit this site again.

A lot of potential customers with the intention to buy something will simply leave. Today most businesses allow people to checkout without registering.

Read other articles on our blog to find even more ecommerce hacks and tips. Additionally, on AliDropship, you will find lots of tools for your dropshipping business including AliDropship add-ons. If you’re new to dropshipping, you can easily launch a new business by purchasing an exact copy of our Premium Stores one of which makes over $2 million a year!

Read the source: https://alidropship.com/ecommerce-hacks-for-entrepreneurs/

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3 Landing Page Tips To Increase Your Online Store Conversion Rate

Are you looking for ways to increase the conversion rate of your online store? Have you ever considered using landing pages to boost your sales? Or don’t you know how to create a landing page that is able to generate lots of leads? Well, here are the most useful landing page tips for you!

Do you remember The Auto Merch, our advanced online store? Right, this is the store run using groundbreaking managing techniques perfected by AliDropship specialists.

And this is the store that managed to overcome a $2,000,000/year mark due to its creators’ efforts.

Monthly performance of The Auto Merch store with 167,010.31 in total sales

Monthly performance of The Auto Merch

We have already revealed the tactics that let the team behind the store come this far. They are glad to share their invaluable experience to give everyone the opportunity to repeat their success or ever surpass it!

They have already explained how to craft a highly effective product strategy, how to create product pages for the maximum conversion rate, how a perfect Facebook ad should look like, and more.

However, we have not touched upon one more issue that is a decisive factor in the success story of The Auto Merch – its landing pages! Fortunately, the store creators kindly agreed to share their unique self-discovered landing page tips for creating the pages that really convert and bring profit!

Disclaimer: The main part of this article comes in the form of an interview with the creators of The Auto Merch online store that makes over $2,000,000/year. The store is available for copying as a part of our beginner-friendly Premium Stores offer for newcomer entrepreneurs.

What is a landing page and what is it for?

Landing page is a specific type of website page optimized to motivate an Internet user to make a purchase. Traditionally, a landing page describes an item, tells potential customers about its main advantages, and convinces them to buy it. Even a person unfamiliar with a product should be tempted to place an order after visiting a catchy landing page.

an image that shows the example of a landing page

An interesting thing about landing pages is that you can’t leave them to view other pages on the site. Landing pages have no navigation at all: their goal is to focus the visitor’s attention on the product, so you can’t go and see the parent category, or the Homepage, or anything else. That’s why, if you take a look at The Auto Merch landing page, you’ll see you can only go to the checkout page from there 🙂

an image showing a landing page pop-up

The Auto Merch’s landing page itself includes a profound article about the product and a detailed description of its advantages. The checkout page where you are taken after clicking on the ‘Check Availability’ button is designed to convince website visitors to buy a product.

a picture showing how to increase a store conversion rate

The main factor here is a huge discount motivating to buy in bulk (as a gift for friends and relatives). These are the very measures that let us increase the average order value in our store significantly. Meanwhile, we achieved it without increasing the conversion cost.

Why did you decide to promote your products through landing pages?

The point is that we used to count on single products pages only. However, in this case, it’s not always possible to achieve all the objectives such as increasing average cheque, motivating to buy in bulk, etc. To date, landing pages account for 70% of the whole website traffic. Meantime, single product pages account for the remaining 30%.

We have noted earlier that the store visitors wish to buy products in bulk. However, if speaking about our landing pages, people are a lot more likely to buy in bulk due to the special offers we always provide them with.

What are the landing page tips you’ve discovered?

We have tested multiple landing page layouts and managed to find certain patterns of influencing the buyers’ actions. As a result, we found the way to create a perfect landing page that has a high conversion rate. So now we are ready to share the most useful landing page tips with you!

an image showing how much landing pages bring funds

Daily performance of The Auto Merch

We were working on the texts, gallery image, CRT, discount sizes, feedback section, etc.

In our case, it was the team of AliDropship developers who did the most part of the job. We, in turn, prepared the technical requirements, showed them the examples of landing pages that we had been inspired by, found the pictures for the gallery, and wrote the article. While testing, we were pointing out the aspects that required particular attention.

After all the changes, we analyzed current conversion rate to decide what worked best. Here are our top findings!

Landing page tip #1: how to evaluate a landing page performance

There is nothing challenging about tracking and analyzing the results of your landing page performance. So let’s consider the car organizer, one of our bestsellers, and find out which ad campaigns are more successful.

an image showing how much single product page brings

Facebook ad campaigns for single product pages (November, 9th)

an image showing landing page tips results

Facebook ad campaigns for landing pages (November, 9th)

As you can see, ad campaigns for landing pages have a lot higher purchase conversion value and ROAS. Meanwhile, the average order value for single product pages and landing pages is $54,81 and $61,89 respectively. Unfortunately, Facebook Pixel is not able to track all the sales. However, if we recalculate manually, we will see that the average cheques are higher, so does the difference between them.

Landing page tip #2: how to choose the items to display on separate landing pages

When running The Auto Merch, we try to analyze the customer behavior and highlight the items that people often buy in bulk. So this is a signal that we should consider creating a landing page for such a product. What’s more, we are now creating some combo offers, and we would like to promote them by means of landing pages.

Landing page tip #3: how to build landing pages in a couple of clicks without any experience

Initially, while creating a landing page for our well-performing product, we had to ask for our developers’ team help as we had to create the page from scratch.

We saw the need for a smart solution that would simplify this specific task. So the AliDropship team of developers started working hard on a new AliDropship tool.

As the result of the cooperation between AliDropship emarketers and developers, Landing Page Add-on was introduced. Kindly read this article to see how Landing Page Add-on works and what it’s capable of!

Landing page tip: use Landing Pages Add-on to create engaging landing pages in several clicks

With this solution created thanks to the cooperation between developers and digital marketers, you can easily make as many landing pages as you want even if you’re doing it for the first time in your life. Sounds tempting, doesn’t it?

And here’s another exciting benefit to note. The landing pages that you create by means of the Landing Page Add-on have a feature that our manually made ones were lacking. This is all about the opportunity to add the shopping cart to a landing page!

In practice, The Auto Merch buyers have been really looking forward to this feature. It would give them the opportunity to buy several variations of the same product and still get the discount for bulk buying. Well, now we are happy that we can improve our offer. So can you!

We hope that the landing page tips of The Auto Merch store creators will help in making the most out of your ecommerce business. Don’t forget that a right landing page is a key to success. And since you are able to build up landing pages in several clicks without any efforts, this success is even closer to you!

Read the source: https://alidropship.com/landing-page-tips/

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9 Facebook Ad Types To Promote Your Ecommerce Store

Dropshipping business owners mostly use Facebook for advertising their products. In this article, we are going to talk about Facebook ad types available to you.

In digital marketing, one can use a variety of tools and platforms including social media. With over 2.7 billion monthly users, Facebook is the largest social network on the Internet. So it’s no wonder small and large businesses alike advertise products and services there.

Another advantage of Facebook is that marketers can use different ad types for different purposes. Let’s take a look at what creatives you can use for advertising.

Choosing Facebook ad types

If you’re not familiar with Facebook ad creation, let me explain it in a simple way.

After picking a campaign type, you move on to creating ad sets and ad creatives. In the latter section, Facebook lets you choose between a number of options. Available ad types depend on what campaign objective you have picked. Usually you have at least one of the following ad types:

  • Simple image or video
  • Carousel ad
  • Collection ad

Basically, these are all the Facebook ad types you can create. However, they can be further modified.

First of all, you have two options for mobile experience:

  • Add an Instant Experience
  • Add a playable source file (a demo of your app)

Additionally, in the Ad creative section, you can turn the ad into a slideshow (available for both images and videos) or into a video (if you use only a single image).

Choosing an ad format on Facebook and customizing your ad creative

Facebook also lets you pick from a huge variety of sizes, with each suiting a particular placement type (i.e. where the ad will be shown). But our team recommends using the standard placement groups – square (1:1), vertical (9:16) and horizontal (1.91:1).

Picking ad placements when creating Facebook ads

Image ads

Images are probably the most standard type of Facebook ads. This creative consists of an image, an ad copy (i.e. the primary text), a headline, a description and a call to action. In fact, Facebook even lets you pick one of the standard calls to action from its list.

Screenshot of Facebook Ads Manager where the user picks an image for a new creative

Creating photo ads takes little time. Yet, it remains quite effective when it comes to drawing attention. A bright picture with unusual details or an eye-catching headline can make the ad stand out from the rest of the post in the feed.

Facebook also lets you turn images into videos. All it does is makes the picture move a little. But even this simple trick makes such ads more visually attractive.

Video ads

Another efficient way to familiarize your target audience with a product or service is to demonstrate how it works.

A single image has a serious disadvantage: it can only show one item or one scene. Often it is not enough.

But a video can demonstrate a dynamic change. Imagine you see a short video of how a person uses a liquid soap dispenser. Just a few seconds, and you already know what the product does, how it works and how it looks.

Screenshot of Facebook Ads Manager where the user picks a video for a new creative

Although creating video ads takes longer compared to image ads, their efficiency is undoubted.

Carousel ads

Carousels are very similar to video ads in that they can also demonstrate products and their features. However, they can consist of up to 10 video fragments and/or pictures. Thus, even if you only have product images, you can still create a dynamic demonstration with a carousel ad.

Screenshot of how to make a carousel ad - one of the more advanced Facebook ad types.

Additionally, carousels can advertise not just one but a number of products. Marketers often use it to promote product sets.

However, note that users have to manually scroll these images and videos to get to the next one. It means that you need to be really creative to make people want to do it. After all, carousels are “heavier” than most other Facebook ad types.

Post engagement

When you launch certain types of ad campaigns, Facebook offers you to either make new creatives or use existing posts. In this case, a simple post can be used as a regular ad.

Creating a Facebook ad by using an existing post from your page

For example, you can publish a video post and then use it in a campaign. In this case, it’ll work almost the same way a standard video ad does. But I said almost.

What’s important here is that promoted posts can and will get likes, comments and shares. The longer they’re promoted the higher engagement level they get. Later, when you start using the post as an ad, people will still see the number of likes and comments. This in turn motivates them to click on the ad.

Slideshow ads

If for some reason you cannot use videos and don’t want to rely on the “heavier” carousels, there are slideshow ads as well. You can create them from 3-10 still images. When seen by a user, these ads play like videos, which makes them similar to video ads. Facebook also lets you add text overlays and music.

Screenshot of a slideshow being created in Facebook Ads Manager

Slideshows are good for telling stories or revealing more information about a product with a single ad.

Collection ads

Collection ads are very similar to carousels. Both these Facebook ad types can demonstrate different products instead of just one.

Screenshot of Facebook Ads Manager where the user creates a collection ad

But there’s a number of important differences.

First, collection ads are purely mobile and open in a full-screen mode when clicked on. Second, they have a different format. They consist of an image or video followed by a number of product pictures. Finally, the ad takes users to your Facebook store instead of a website.

Instant experience (Canvas ads)

Formally known as Canvas ads, Instant experience is an ad type that combines a variety of formats. When clicking on one of these ads, users can see engaging videos and full-screen images, swipe through carousels, complete forms, read text blocks, view product sets.

Some Facebook ad types can be created by modifying other ad types. This is an example of creating an Instant Experience.

Instant experience allows advertisers to combine different formats to create an immersive mobile experience.

Instant form

This type of Facebook ads is available for Lead Generation campaigns. It looks like standard image or video ads except for one thing. Instead of taking potential leads to your website, this ad lets users instantly fill in your subscription form without leaving Facebook.

Screenshot of Facebook Ads Manager where the user creates an Instant Form

Dynamic ads

Certain ad types can be further modified into dynamic ads. Instead of making unique creatives, you choose a template. Then the ad automatically picks images or videos from your product catalog.

Dynamic ads retarget people who interact with your Facebook page or website and show them relevant products.

A dynamic ad being created in Facebook Ads Manager

This format is good for remarketing on Facebook although it’s somewhat simplified.

Facebook ads have proven to be an extremely powerful way to advertise online businesses and generate more sales. Thanks to them, this online store makes over $2m/year! That’s why we encourage you to experiment with various Facebook ad types and discover the winning combination for your business — or simply go with a ready solution already tried and tested by a skilled team 😉

Read the source: https://alidropship.com/facebook-ad-types-to-promote-your-store/

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10 Tips On How To Avoid Facebook Jail

Facebook is very strict with its users and businesses. If you break the rules, you can get into the so-called Facebook jail. Let’s talk about what it is and how you can avoid it.

What is Facebook jail?

The term “Facebook jail” is another way to say “suspension”. When you break Facebook’s rules, it suspends your account. It won’t allow you to do certain things such as publish posts, send friend requests, etc. The punishment can last from a few hours to 30 days.

People talk a lot about how strict Facebook’s algorithm is. Another problem is the fact that accounts get suspended automatically, by an AI which doesn’t always see who’s right and who’s wrong. It simply follows the program.

Users even created a few Facebook jail memes like this one:

A Facebook jail meme that parodies The Shawshank Redemption

After you do your term, Facebook will unlock all the functions. But there’s usually a 7-day probation period. During this time, you should be very careful. If it has already happened to you and you don’t want to get into “prison” again, you need to know what could make Facebook angry.

Here’s the list of what can get you into FB jail.

How not to get into Facebook jail

1. Don’t log in with previously banned devices

You have probably noticed that sometimes sites with serious protection send you emails saying, “You have logged in with an unknown device. Is it really you?”

Some sites, online games and social media track the devices you use. When Facebook bans an account, it also bans the device that was connected to it. Therefore, it’s not a good idea to use this device again for new accounts.

2. Never close the Facebook app on your smartphone

Another way to get into Facebook jail is to repeatedly close and launch the Facebook app on your smartphone. Actually, most people never do it. That’s why they never face problems like this. But if you’re one of those who hates it when an app is running although you’re not using it… then you’ll have to overcome this habit.

Facebook often bans such accounts because it thinks that you’re using an anti-detect browser. These are browsers often used by fraudsters to hide the “fingerprints” regular browsers leave behind. Simply stay logged in to avoid such suspicions.

3. Don’t suddenly change phone number, email and payment methods

Your account (profile and business page) is connected to a phone number, email and credit or debit cards. Sites use these details as another proof that you are actually you.

But let’s imagine you’re a bad guy! You somehow managed to hack someone else’s account. What’s the first thing you’re going to do? That’s right! You will change the phone number, email and bank cards.

When Facebook registers such actions, it can suspend the account.

In case you do want to change these settings, don’t use Facebook advertising tools for at least a week after that to let FB know that everything’s cool.

4. Use Facebook’s security features

Facebook actually takes great care of security matters. Sometimes even too much! But users can turn off some of these features (like 2 factor authentication). One the one hand, it’ll make access to your profile easier. On the other hand, it’ll motivate Facebook’s algorithm to become more suspicious.

So, if you can, keep these functions on.

Also, consider using the face recognition system on your account. With Facebook’s selfie-check function, it’ll be much easier to get your account back if it was banned. It’ll actually work even if face recognition is turned off, but worse than if it’s on.

5. Avoid getting into Facebook jail by helping it improve

You don’t want to get into Facebook jail? Then become an informator! FB tends to like those users who regularly report inappropriate content or behavior and rate Facebook translations.

But don’t get carried away! There is no need for constant reporting.

6. Keep up your regular activity to avoid getting into jail

As you probably know, Facebook gathers information on users’ activity – what and when they do and how often. Mind that you should keep your personal page alive even if all you want is the business account.

But there’s more! You can get into Facebook jail because you changed your behavior patterns.

For example, if you never liked posts in the feed and then suddenly started doing it all the day long, Facebook may consider this “unusual activity” and suspend the account.

It works the opposite way too! If you used to be active and then suddenly stopped logging in, Facebook can ban you as well.

7. Do not hide your information

If you’re not a criminal, you have nothing to hide, right? Probably, many of you will not agree with this statement… but it doesn’t matter because this is definitely what Facebook believes in.

If you clear your browsing history, or use a VPN service, or restrict your geolocation, Facebook’s bots become suspicious. It won’t necessarily get you into Facebook jail. After all, you actually need to clear the browser history at least once a year, right? Still, it can be one of the risk factors.

8. Don’t post prohibited content

Like many other social networks, Facebook doesn’t allow users to publish certain content types. The list includes nudity or sexually suggestive content, threats or hate speech, violence, and of course spam. Here’s the full list of forbidden content on Facebook.

9. Don’t send friend requests to people you don’t know

Social media let people connect, right. It’s true, but, at the same time, not all users like it when strangers want to be friends with them. There are many fraudsters and scammers out there who simply want to use you somehow.

If you start sending friend requests to each and every Facebook user, most of them will mark your invitations as unwelcome. As a result, the algorithm will put you in  jail shortly. So, before sending requests, talk to people and make sure your friendship is wanted.

10. Don’t let saboteurs get put you to Facebook jail

Sometimes businesses who compete with you can start reporting everything you do in order to put your account to Facebook jail or even get it closed. Even if you do nothing wrong, the amount of reports can be enough for the algorithm to do it.

If it ever happens, simply block such saboteurs so that they can’t even see your posts.

Whether you are going to build a dropshipping store from scratch or purchase a copy of a successful Premium Store from AliDropship, make sure you follow these tips to avoid getting into Facebook jail.

Read the source: https://alidropship.com/how-to-avoid-facebook-jail/

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Top Tips On Making Facebook Video Ads For Dropshipping Products

Advertising isn’t just about informing an audience about your products. One needs to draw customers’ attention to the ad and kindle their interest. In this article, we are going to discuss Facebook video ads and why they’re so useful for ecommerce businesses.

Why are Facebook video ads effective?

There are many ad formats on Facebook ranging from simple image ads to carousels. They all have certain pros and cons, but whenever possible, marketers give priority to video ads. Why?

If compared to texts and images, video content is easier to perceive. Unlike reading (which requires certain efforts), watching videos is a passive process. Additionally, reading takes longer, so a video can tell the same amount of information much faster.

But there is another reason to use video advertising – seeing is believing! Even if you describe what a product does and how good it is, words can lie. And potential customers know it!

On the other hand, a video can show what a product is and how it works. It serves as a proof making viewers believe much better than a thousand words.  Besides, visual information can evoke emotions easier than texts and generate 20% more clicks than images.

That’s why marketers use videos a lot in advertising.

Setting up Facebook video ads

Advertising products on Facebook starts with launching ad campaigns. Facebook lets you choose between a number of campaign objectives. Depending on what you pick, the algorithm will show the ads and posts to users who tend to react in a certain manner.

For example, if you set the objective to engagement, Facebook will look for users who like, comment and share more often than others.

Although there are many campaign objectives you can choose from (including video views), AliDropship recommends running an engagement campaign first and a conversion campaign afterwards.

We usually start with publishing a video post which is going to become our ad and launching a Page Post Engagement campaign to stimulate engagement and thus boost the number of likes, comments and shares for this post.

Screenshot of creating a Page Post Engagement campaign on Facebook

After that, our team creates a Conversion campaign using the same video post. We also keep running the PPE campaign in order to keep raising its level of engagement which positively affects its performance in a Conversion campaign.

Screenshot of creating a conversion campaign on Facebook

After finishing with your campaign settings, you can choose one of your uploaded videos. Although this too is a viable option, video ads created from scratch will have zero level of engagement. Social media users tend to click on videos and posts more often if they have lots of likes and comments.

That’s why our team usually creates a video post first, then launches a PPE campaign to boost it and only after that starts a conversion campaign using the same existing post. Just don’t forget to add a Call to Action with a link and set up your pixel.

Using a previously published video post as a Facebook video ad

What results should you expect from your campaigns?

PPE campaigns

Since Page Post Engagement campaigns are aimed at raising engagement, you want the following metrics to be as high as possible:

  • The number of people who watched 95% of the video
  • Click through rate
  • Cost per unique content view
  • CPM, or cost per 1,000 impressions (note that the number of impressions reflects the number of views but not the number of unique viewers as people can see your ad more than once)

Important metrics for a Facebook PPE campaign

Conversion campaigns

As for conversion campaigns, you want to track the same metrics as well as the following parameters:

  • Unique add to carts (how many people added the product to the cart on your site)
  • Unique checkouts initiated (how many people tried to purchase the product)
  • Purchases (how many of them did buy the product)

Important metrics for a Facebook conversion campaign

Tracking these metrics lets you know whether your campaigns succeed or not. Additionally, they can tell you at which step of your sales funnel you have a problem.

For example, if a conversion campaign generates lots of views and high conversion rates (CTR) but too few purchases, the problem lies in your site. People like the ad and what you’re advertising, but when they get to your site, there’s something stopping them such as customer reviews, the price, or shipping conditions. Or it could be your payment gateway.

Keep in mind though that certain actions cost more for conversion campaigns than for PPE campaigns (for example, cost per content view).

Facebook video ads requirements

  • Facebook video ads specifications

First of all, Facebook allows video files with different dimensions. However, our team usually uses 1080 x 1080 pixels. These dimensions look good enough on any placements both on Facebook and Instagram, while providing decent quality.

As for file formats, the team uses MP4, but you can pick any video format allowed by Facebook.

  • Facebook video ads size

Obviously, you don’t want to use heavy files as they’ll cause problems for Facebook users with a slow Internet connection. However, since we create only short videos, this shouldn’t be a problem at all.

  • Facebook video ads length

Keep your videos’ length not shorter than 15 seconds and not longer than 60 seconds. The AliDropship team recommends making videos about 20-30 seconds long.

  • Ad content

Like all other social networks, Facebook bans content that breaks their rules. Stay away from things like nudity, violence, etc.

Facebook video ads cost

  • The cheapest way to make a video ad for Facebook is to do it yourself. Find materials (even pictures will do) or record a video on your own, edit it and publish on Facebook. Also, consider using Animoto as a drag-and-drop video making tool: it offers a free subscription as well as paid options.
  • Another way to get a video is to order one on Fiverr. There are people making videos specifically for dropshipping businesses for about $20-40.
  • You can also order videos from AliDropship. With our Facebook and Instagram video ads service, you will also get target audience recommendations.

Facebook video ads best practices

1. Make an eye-catching thumbnail

Your video ad might be so good that all people watching it go and buy your products immediately. But what about the people who don’t watch it?

The problem is Facebook videos do not always start playing automatically. You can turn this feature off. Therefore, you have to convince people to play your video ad in the first place. For this purpose, you need an eye-catching thumbnail.

We talked about what thumbnails work best for video ads in one of our previous articles.

2. Let people know you’re advertising

It’s a good idea to make videos entertaining whenever possible. Unusual ads feel fresh and unique. However, concealing your ad by making it look like entertaining content would be a mistake.

Our team once made a Facebook video ad of Halloween costumes that generated lots of views and engagement but resulted in almost no clicks. Soon they realized that people just didn’t understand that they were watching an ad and they could actually buy all these outfits.

3. Put the juiciest part in the beginning

When a user watches your video ad, you have literally 3 seconds to catch his or her attention. Otherwise, the person will simply skip the ad. That’s why you should put the most interesting part of the video in the beginning.

In most cases, our team uses the classical formula – a problem and a solution. Often a solution can simultaneously tell viewers about a problem. For example, if a video starts by demonstrating a person grooming a dog, you can easily guess what problem the product solves.

Some dropshippers order products from AliExpress to film them and thus make unique video ads. Others simply use the videos provided by AliExpress sellers. But even in this case you can and should edit the original video if you think it’ll make the video better. You can change the original scene order and add texts as long as you’re using short phrases instead of long sentences.

4. Show what your product does

To convince potential customers that a product is worth buying, you should demonstrate how it works. For example, if you’re advertising a cooking tool, there’s no point showing how pretty it is. That’s not what people expect from a good kitchen gadget. Instead, your Facebook video ad should demonstrate it in actual action.

Some products don’t have a particular function – accessories, jewelry, decorations. In this case, you can demonstrate how they look in the surroundings they were designed for. Show wall stickers on the wall or a ring on someone’s finger.

In other words, a product should not look like a thing in itself.

5. Use royalty free music

It’s also a good idea to add some music to your video ad. But you absolutely can’t use someone else’s works without permission, especially popular tracks. Instead, use royalty free music which you can easily find on the web.

Facebook video ads are an efficient way to demonstrate the best features of your products and attract visitors to your dropshipping store. If you’re looking for top-selling goods along with marketing materials including videos, consider subscribing to AliDropship’s Premium Products.

Read the source: https://alidropship.com/tips-on-making-facebook-video-ads/

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Reach vs Impressions: What Are They And What To Track?

Analytics play a huge role in digital marketing providing data required to improve your promotion strategy. However, sometimes it’s difficult to understand what social media metrics you should focus on. In this article, we are going to compare reach vs impressions.

In digital marketing, it is very important to know what’s going on “inside” your campaigns. Therefore, marketers always gather data and analyze this information to understand what content works best, when they should post in order to reach maximum results, or what audience reacts to advertising better.

You have probably heard these two terms before – reach and impressions. But many beginner entrepreneurs can’t say for sure what they mean except it has something to do with brand awareness. In the meanwhile, knowing the difference is the key to developing a better strategy.

Reach vs. impressions: Understanding the difference

Reach is the total number of unique users who have seen your piece of content or ad. For example, if your Facebook ad “reached” 500 users, it means 500 people saw it.

Impressions is the total number of times your piece of content or ad was displayed. For example, 500 users saw your ad but 200 of them saw it twice, which is 300 + (200 x 2) = 700. And that’s the number of impressions.

Whenever users see your content in their feed, both your reach and impressions rise by one. If the same content is displayed again (for example, after sharing), the reach will stay the same, but the number of impressions will grow.

Which one is more important to your business?

Ok, there’s a slight difference between these two concepts, so what? But both of them reflect how many views your content was able to achieve. Obviously, businesses want both these metrics to be as high as possible. But they usually have to focus on one. Which one is more beneficial depends on your goals.

When you compare reach vs impressions, you could say that one metric is an extensive parameter while the other one is intensive.

Since reach reflects how many unique users saw your content, the higher it is the more potential customers or followers your business gets. If it hasn’t been long since you launched your dropshipping store and you still need to tell as many people as possible about your brand, you want to focus on reach.

But if you consider the number of followers you currently have as sufficient while their level of interaction remains low, you want to raise impressions. To put it simply, even if you raise your reach it won’t change the percentage of the target audience who engage with posts, convert into site visitors or actual buyers.

So instead of showing content to more people, you want to show more content to people.

After a user sees something in the news feed, he or she may just pay no attention to it since there’s nothing special in it. But when people meet the same post or ad at least one or two more times, they may change their minds and click on it thinking that maybe it’s worth checking.

By showing content to the same audience multiple times, you increase the quality (so to speak) of your social media activity.

Besides, your audience will gradually grow even if you focus on impressions and pay little attention to reach thanks to shares.

However, you should be careful here. Since increasing the number of impressions actually means that people see your posts more often, it is very easy to go too far. Showing an ad three times is Ok, but stuffing your audience’s feeds with ads and posts endlessly would rather harm your business.

In other words, reach is about expanding your social media audience and attracting new followers, while impressions are about raising the audience’s interest in your content and your brand. Or you could say reach is about width, while impressions are about depth.

Knowing this, you can develop better social media promotion strategies to increase your sales. But keep in mind that there are slight differences in how popular social networks define and calculate these metrics.

Reach vs impressions on different social media platforms

Facebook reach vs impressions

Facebook defines reach as “the number of people who saw your ads at least once”. The metric is a sum of three data types:

  • Organic reach (unique users who saw your posts for free in their news feeds)
  • Paid reach (unique users who saw your paid content)
  • Viral reach (users who saw your posts because their friends interacted with them)

Facebook defines impressions as “the number of times that your adverts were on screen” and divides them into two categories – served and viewed impressions.

According to Facebook, served impressions are those that were “delivered” by the system regardless of whether such posts or ads were actually seen by users. Viewed impressions are those that appeared on the screen. It doesn’t mean the user actually noticed it: there’s no way to know this. But at least the ad was there.

Facebook uses viewed impressions to calculate this metric.

Instagram reach vs impressions

As for Instagram, the opposition of reach vs impressions here is very similar to that on Facebook. Reach is the number of unique users who saw your post or story. Impressions refer to the number of times they were viewed.

Twitter

Twitter doesn’t track reach. As for impressions, Twitter counts them as any time a user sees one of your tweets.

Google Analytics

Google Analytics uses different terms. “Users” (reach) is defined as the number of users who visited your site at least once. “Page views” (impressions) refer to the number of pages viewed by all site visitors.

When comparing reach vs impressions, keep in mind that neither of them measures engagements. Marketers raise them to increase brand awareness or attract new followers. If you want to convert more social media users into buyers, you need effective product ads. Consider ordering Facebook and Instagram video ads made by AliDropship specifically for your unique dropshipping products.

Read the source: https://alidropship.com/reach-vs-impressions-explained/

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Split Testing On Facebook And How It Works

To advertise effectively, one has to take into account multiple factors. However, the problem is you still can’t be 100% sure about how your campaigns work. For such situations, digital marketers use A/B tests. In this article, we will talk about how to do split testing on Facebook.

What is split testing?

Split testing, or A/B testing, is a marketing research method based on comparing two or more versions of the same element in order to find the most efficient one. It is used to test any kind of variation (ad copies, banner placement, video thumbnails and so on) while all other elements of these objects remain the same. Internet traffic is split between the objects equally so that after a while, marketers could see which of these versions perform better.

For example, if I’m not sure which of two headings will bring me more sales, I can test both these options. After a week or two, the test will show that the A variation generates 10% more sales than the B. Now I know what to choose.

Sometimes you need to compare more than two variations. While it is possible to make an A/B test for three or even four options, it’ll take more time: you’ll need to direct enough traffic to each of the options, so the more variations you test the more traffic portions you need.

Another thing to remember is that split testing is used to compare objects that are totally identical to each other except for a single element. Otherwise, the results can be unreliable.

We have already mentioned the importance of testing your marketing materials, strategies or audiences. This time we will talk about how you can use split testing on Facebook.

There are several ways you can launch an A/B test on Facebook.

Split testing: Facebook campaigns

The first method allows users to compare Facebook advertising campaigns to each other. Keep in mind this: whether you want to test particular ads or ad sets, it’ll compare them on the campaign level. We’ll get to it a bit later.

To start, go to your Ads Manager and create a new campaign.

Creating a new advertising campaign in Facebook Ads Manager for split testing

After choosing a type of campaign, Facebook will ask you to customize the settings. One of the fields there is named “A/B Test”. This is what you need. Simply click on the “Get Started” button and continue customizing the campaign structure.

A/B test option in new Facebook campaign settings

This campaign will become your “original” campaign, or the first of the two variations you want to compare.

After you click on “Publish”, Facebook will show another box called “Create A/B Test”. Continuing will let you create another campaign for comparison, or the second variation.

Screenshot of Create A/B Test box in Facebook Ads Manager

In the “Variable” field, you can select what exactly you want to compare. Facebook will make a new campaign identical to the original one except for this particular detail. Your options are:

  • Image (it’ll create identical campaign with different images to experiment with Facebook ad designs)
  • Video (same but with videos)
  • Ad Text (a new campaign with an alternative ad text)
  • Age and Gender (self-explanatory)
  • Saved Audience (will compare identical campaigns targeted at different audiences)
  • Custom (will create an exact copy of the original campaign and let you customize anything you want in this copy; this option is useful for testing multiple differences)

Split testing: Facebook allows you to choose from a list of variable you want to test

After choosing the variable type, click on “Next”. It’ll take you to another page where you will see two versions of your original campaign which you are going to test.

Example of split testing on Facebook. The user has to choose a new ad picture for comparison.

In fact, Facebook will actually make three campaigns: the original one, a Version A (Control) which is an exact copy of the original one, and a Version B (Variant) which is going to contain an alternative variation.

Here you’ll have to pick this variation. In my example, it is an alternative ad image. After that customize the rest of the settings. Pay attention to the daily budget settings: this sum will be split by Facebook between the two versions equally.

Another important field here is “Key Metrics”. By choosing one from the list, you tell Facebook which ecommerce metric to use when deciding the winner such as the cost per conversion, cost per link click, etc. For example, “Cost per Purchase” will probably be the best option for conversion campaigns aimed at converting users into buyers.

As for the “Estimated Test Power” index, don’t take this information too seriously as Facebook’s estimations are pretty vague.

After that, click on “Create Test”. Facebook will create three campaigns that you can see in your Ads Manager, two of which will be scheduled for split testing.

Another way to launch an A/B test on Facebook is to tick a box near a desired ad, ad set or campaign and click on “A/B Test” on the panel.

An alternative method of creating a split testing campaign in Facebook Ads Manager

This method will also create a split test on a campaign level just like the method I have described above.

As I mentioned before, although you can choose variables for comparison, Facebook will actually test campaigns. If you want to compare standalone ad sets or ad variations within one Facebook ad campaign, you’ll have to use another method.

Split testing: Facebook ad sets and ads

In order to run A/B tests on Facebook for ads and ad sets, you need to have an existing campaign. Pick an ad or an ad set and click on “Duplicate” under its name.

Screenshot of duplicating a Facebook ad in Ads Manager

In a new box, click on the “Create a test…” button under “Original campaign”. Unlike the previous method, this one will create a copy of the existing ad or ad set within an existing campaign, so you will end up with just two test subjects. The original becomes the test A and the copy becomes the test B.

Click on “Duplicate” to continue.

When duplicating an ad or ad set, you can create an A/B test to compare it with the original one

In the new box, you can edit the copy, thus making different variables. Although you can make a completely different ad, marketers usually change only one parameter. Also, pay attention to the budget section.

The “Daily Budget” line shows how much money you wanted to spend on the initial ad or ad set. The “Original” and “Copy” lines indicate how this sum will be split between the newly created test subjects. Make sure it’s split equally.

After finishing with the settings, click on “Publish”. Now you can see these two ads or ad sets in your Ads Manager being scheduled for testing. This is how you can test Facebook ads and ad sets without creating a new campaign for each variation.

Facebook Experiments

There’s yet another way to launch a split test on Facebook from the Experiments section.

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However, this method lets you compare either ad sets, campaigns or campaign groups, which will be hardly useful for small businesses like dropshipping.

Split testing on Facebook lets you analyze your marketing materials, targeted audiences, ad placements and other nuances. By using this information, you can pick the best performing ads and substantially improve your dropshipping business.

View the source: https://alidropship.com/how-to-use-split-testing-on-facebook/