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15 Facebook Marketing Tips For Small Business Owners

A lot of newcomers to ecommerce use Facebook in a variety of ways. Through this platform, they can attract new customers, retain existing ones and provide customer support. So, are there any specific Facebook marketing tips for small business owners? Let’s see!

Why do you need a Facebook page for your business?

A business not only has to offer high-quality products or provide useful services. Without proper marketing, selling something becomes very difficult (if possible at all).

But unlike huge corporations, small businesses can’t afford full-scale advertising campaigns shown on TV or during football matches. They have to find cheaper, yet efficient marketing channels, and Facebook is one of the best.

Today social media presence is a must even for large companies, and there are several reasons why.

– Communicating with followers and potential customers through social media makes this experience more personal. They get to know you as a real person rather than a faceless, cold-hearted business. This way one can build closer relationships with clients and easily earn their trust.

– Experimenting with different types of content and communicating with followers lets you know your target audience much better. In turn, knowing who your potential clients are and what they want serves as a great beacon for any business.

– A Facebook business account can successfully lead traffic to your dropshipping store and, thus, convert followers into customers.

– More and more people consider social media as a place where they can get help or complain about products and services. As a result, small businesses should treat social networks as another channel for customer support.

15 Facebook marketing tips for small business

Social networks aren’t just advertising platforms. Even if you managed to get people interested in your page somehow, it doesn’t mean they will not unsubscribe – unless you offer them something valuable to stay.

1. Provide valuable content

One of the most common reasons why subscribers keep leaving is not providing relevant content.

Facebook users follow accounts because they can consume content they find interesting and useful in the first place. Not getting what they expect leads them to unsubscribe.

So, whenever you create a post, think carefully: does this post have any value for the audience? For example, if I follow an account devoted to fitness and sports, I expect to see a lot of tips and recommendations on exercises and perhaps sports news. Such posts should be the core of your content strategy.

2. Post regularly

Even if Facebook users find valuable content on your account, they may still leave in case the content is not updated regularly. People use social media all the time and expect to enjoy content every day or weekend depending on its type.

However, if new posts appear randomly once or twice a month, users will quickly lose interest.

3. Post at the right time

Posting at the right time also plays an important role as it affects whether people will see these posts in the feed.

For example, most people check the feed in the morning, at lunch and in the evening. So, if you post something soon after they start working, the posts will get lost among others by lunch time.

However, what is the good and bad time for posting depends on your audience, where they live and work, etc. So, you’ll have to analyze these factors before developing a posting schedule.

The Social Rabbit plugin can help you create posts and automatically publish them on four social networks including Facebook.

But keep in mind that posting too much can annoy followers. Depending on what content you create, you may want to publish something 2-3 times a day.

4. Engage followers

To successfully use Facebook for small business, one has to engage with the audience. Engaging means interacting, responding to the actions of others. Liking posts, commenting, answering and asking – all these activities refer to engagement. But the same goes for you!

Small business owners who want to promote products on Facebook also have to answer, ask questions, like and comment. People on social media want to be heard, want a place to share their thoughts, feelings and experience. Give it to them, and they’ll feel attached to your brand and the social community you’re creating.

5. Don’t go over the top with advertising

Of course, since you want to convert followers into customers, you can’t do without advertising. But when accounts post nothing but ads, followers lose interest and unsubscribe.

How much is enough? A couple of years ago, I’d say 80% percent of posts should be entertaining while only 20% should directly promote products. But it seems that businesses have proven that this ratio isn’t always the right one.

You too must experiment to figure out the right proportion. Just remember, posting promotional posts brings leads but annoys. Posting non-promotional content makes followers happy but brings no sales. You can afford more promotional posts if they are really creative or funny, though.

6. Optimize your profile page

Because tabs serve as the navigation bar for your Facebook business page, it is important to make sure they are well organized and improve the audience’s ability to find information. By optimizing tabs, restructurizing and including or removing important tabs, you provide the user with a smoother experience.

Optimizing your profile page maximizes the information available to your audience about your business. Make sure all your contact information is complete, correct, and up-to-date, and implement the following to optimize your profile:

  • Select a suitable URL

The custom page address for your business page. This will usually be your business name or a phrase associated with your brand.

  • Link your website

Your profile page should link to your website, and you should also make sure your website links to your profile page.

  • Get a better cover photo

Add your logo as your Facebook profile picture and create a suitable banner for the cover image. Your cover image should be different from your profile picture. Usually, brands keep their logos as their profile picture for years and years.

Your cover image should not be your logo or main product. Make sure your cover image is interesting – it could include a poster of your new ad, a new campaign, initiative, or product. It should be changed frequently to fit your needs.

Facebook Marketing Tips For Small Business to convert followers into customers

Convincing people to stay on your Facebook account doesn’t guarantee they will automatically become customers. The whole idea of using Facebook for small business is to earn money. Here are some general tips on how to convert followers into customers.

7. Create a Facebook group

Build a Facebook Group centered around your customers’ interests.

Groups are another great “extra credit” tool you can use to drive engagement. They are digital spaces for people to share information and idea and hopefully, a passion for your brand.

What’s in it for them to want to join your group? Think of ways to give back to your community and support your clients. You can use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty.

If people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.

The key is to find a niche within your customers’ interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.

In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Lucky you!

8. Link posts to your website

Don’t call me Captain Obvious! Many beginner entrepreneurs expect Facebook users to find such links in the profile’s About section on their own. But the truth is nobody’s going to bother.

Therefore, placing such links under posts and even comments is a must. People may enjoy your Facebook posts and even take interest in products you promote. But without a link that can lead them to the store, they will never convert into actual customers.

9. Offer exclusive coupons

Think about this. There are hundreds (or even thousands) of people following your Facebook account and you want them to purchase goods from your store. Then how about rewarding them for being a part of the community?

Try offering exclusive, followers-only coupons. This act will make subscribers feel special. Besides, when offered a discount, most people will at least visit your website and browse the catalog.

There’s also another reason to offer coupons instead of simply announcing a discount on some of the products. By offering a discount, you ask site visitors to buy something at a certain price even if it’s cut. But a coupon is a free offer, a gift. Followers get it for free and it would be a waste not to use it.

10. Repost content from your blog

If your dropshipping store has a blog, it’s a good idea to repost some articles on your Facebook page. It’s another type of content that can help you engage with the audience. However, pure reposting will hardly convert any follower into customers.

To do that, repost just a certain part of an article which will spark interest and then offer subscribers to read the whole article on your blog. It may not result in actual sales, but this trick will drive a certain percentage of your social media followers to the website. And who knows, maybe they’ll browse it for a while, look the catalog through and find something interesting.

11. Encourage user-generated content

Even if you’re able to create the most amusing and exciting promotional posts in the world, it’ll always feel like an ad. And it’ll always lose even to the ugliest posts generated by your followers.

Buyers trust other buyers much more than brands or experts. That’s why you need to encourage user-generated content whenever possible.

Use hashtags to find required content posted by your followers. Ask for permission to repost and always thank such users with a discount, or a coupon, or a few moments of glory. For example, many Facebook users would be glad to share their experience with your product in an interview of a sort. You can also make contests or simply repost customer reviews.

12. Announce discounts

Offering discounts always brings results, so you shouldn’t ignore this method of attracting customers. As for social networks, they are a great place to announce discounts and sales promotions, especially when such offers are limited.

13. Narrow down your audience

The point of Facebook marketing for small businesses is to narrow down audiences and test to see which will produce the most results for a given objective.

Narrowing down your audience allows you to test which audience will produce the most results – just like running TV ads in different cities. For instance, a coffee seller could narrow down their Facebook audience to those who like their instant coffee. From there, they can research demographics.

Tips for providing great customer support

Facebook (just like other social networks) can serve as a customer support center. Nowadays a lot of buyers think it’s Ok to leave reviews and ask questions on a brand’s Facebook page. Therefore, you should learn how to handle such users.

Here are some Facebook marketing tips for your business:

14. Always respond

Ignoring complaints is the worst thing brands can do. And it’ll affect not only the one complaining but other followers as well since the whole community will see angry comments with no response.

15. Respond fast

Quick response is a testament to good customer service. Of course, it’s impossible to react to every complaint within five minutes if you’re a small dropshipping business with just one person in charge. But it’s a must to respond at least within 24 hours. Many dropshippers check complaints the first thing in the morning.

16. Be polite and patient

I guess this is self-explanatory. We all complained to businesses and we all expected the guy on the phone to be polite and courteous no matter who was right and who was wrong. Same goes for your own business.

Stay calm, be professional, and always start with an apology for inconveniences (even if you know the client is wrong).

17. Solve the problem

After apologizing publicly, contact the customer privately and try helping him or her. Even if you succeed, it’s a good idea to offer a discount, a coupon, or something else for free to the client. If you fail, don’t hesitate to refund, apologize again and offer something even more valuable or else you’ll lose the customer forever.

However, don’t offer discounts publicly as some followers may want to imitate complaints just to get one too.

18. Ask complainants to remove angry posts

If the problem is solved, most customers calm down and some even feel sorry for getting angry. Therefore, asking them privately to remove the angry posts or comments can work. Or you could ask them to write another comment saying that the problem was solved and everything is cool now.

Or simply respond to the original post again and write that the problem is solved.

Facebook Marketing Tips For Small Business: Conclusion

Having a Facebook account with thousands of followers is no use unless you know how to convert them into actual customers. Besides, if you don’t provide them with high-quality content, you will quickly lose all the audience. But with a proper Facebook marketing strategy, you can turn the account into a stable source of regular buyers.

With these Facebook marketing tips for small business owners, you’re unstoppable! Now, whether you launch your own online store from scratch or buy an already thriving business, you can easily put our advice into practice, dropship, and prosper!

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How To Build A Brand: 8 Easiest Steps From AliDropship

Do you wish to know how to build a brand? Are you interested in how you can benefit from this? In fact, there’s nothing challenging about it: you’re only 8 steps away from success!

It’s not a secret for anybody that every year market competition becomes more and more fierce. And it doesn’t matter what your business niche is, whether you resell sportswear or dropship consumer electronics, or something else.

As a rule, large companies gain the most profits. However, small business owners also take their piece of cake. So if you have a business, and you don’t want to be left behind when fighting for potential customers, you need to follow a particular marketing strategy.

What is more, if you want to set long-term objectives, the knowledge on how to build a brand is a must for you!

This is exactly what we will touch upon in this article. So, you have a chance to learn the following:

  • Why build a brand?
  • How expensive and time-consuming is it to build a brand?
  • What can I expect from a personal brand?
  • How to build a brand, and which steps to take?
  • What should you avoid when building a brand?

Let’s don’t drag it out, we are starting right now!

How to build a brand: what is a brand?

how to build a brand

A brand is often misunderstood. Many people think that a brand is just a logo, and maybe a slogan. In fact, this is completely wrong. Brand creation is a global challenge.

What is a brand?

In the eyes of a customer, a brand is an image of a company.

It’s an emotional response of a person that hears your company name.

For a business owner, a brand is not just a logo. The brand includes corporate advertising, client-focused strategy, company traditions, etc. It’s through these very aspects that your potential customers decide whether to buy from you or pay attention to your competitors who are known, for example, for a higher level of customer service and so on.

What do you need a brand for?

how to build a strong brand

Do you want to run a one-day business? If not, and you are eager to develop it, conquer your own piece of the market, you couldn’t manage without branding a business. You will have to do this sooner or later. Otherwise, the market will throw you overboard.

However, if you do everything right, customers will remember your company when hearing a particular niche.

For example, which companies do you remember when talking about sportswear? Yes, sure. It’s Nike, Adidas, Reebok, etc. It’s because these companies are one of the most successful in their industry. What is more, they have a long history and pay a lot of attention to branding.

It may seem to you that it’s extremely challenging to get recognition. It refers to the fact that in most niches there are several leading companies. So, it’s hard to compete with them.

However, there is a loophole that lets even a newcomer stay near the pioneer.

Your products should stand out in the crowd.

For example, they may have exceptional quality for a low price or something like that. Indeed, products from major manufacturers are often a lot more expensive than others. This is called overpayment for a brand.

If you handle this, when speaking about your store niche, people will think not only of top-class multinational companies but your venture as well.

Sounds promising, isn’t it? So, let’s go deep down to see whether it’s difficult to create a brand.

How to build a brand: is it challenging?

In fact, building a brand is not a quick process.

Some business owners think that building a brand simply means creating a logo and a slogan.

These aren’t time-consuming tasks, and many entrepreneurs don’t make any more branding efforts after completing them.

However, branding is not about that only. It’s closely related to communication with clients, quality of service, and so on.

Actually, building a brand can be time-consuming. Nevertheless, if you do everything right, you’re highly likely to get lots of benefits on a long-term basis and hit the jackpot.

Even if you think you’re not able to cope with that, there is a way out for you! AliDropship is happy to offer you a lot of services which are to help you when running a business.

What do you get from building a brand?

You are probably wondering, is the game worth the candle? Let’s check out what you can count on if having a brand.

  • Loyalty

Do you want your own company to become extremely popular worldwide? Would you like your product or service to be instantly identified?

So, if you build a brand in the right way, your potential customers will try to look for your products only when shopping online/offline.

  • Repeat purchasing

You need to make people keep your brand name in mind. What does it mean?

If your brand products have several advantages when compared with the ones of your competitors, you can surely expect that your customers will come back to your store. In that way, it should facilitate creating your customer base.

  • Kind of insurance

Sometimes business can be fragile. However, if you pay enough attention to branding, it will come to help you. Even in the case of a crisis, or if you make some crucial mistakes, a strong brand will make it easier for you to stay afloat. Why? It’s due to the high level of customer loyalty.

  • Market capitalization

If you succeed in branding, high revenues are not the only thing you may count on. When your company’s products are in strong demand, the book value of your company is growing significantly. It means that if one day you decide to sell your business, you’re more likely to benefit from it.

  • Entering new markets

Let’s imagine that you sell sportswear. Once you realize that your business has reached a certain threshold of success, it’s necessary to think of how to expand it.

Suddenly you start selling sports footwear as well. And if your previous customers were satisfied with the quality of your products last time, they are quite likely to pay attention to your new items also. In that case, your sales are to increase substantially.

By the way, if you suddenly decide to change a niche you deal with, here are 2 more articles for you. This one describes the process of changing a niche. And this one includes the list of most profitable niches with low competition in 2022.

So, if you want to make the most of running a business, get recognition on the worldwide market, and insure yourself against economic shocks, all you need is to build a strong brand. Do you agree?

How to build a brand: 7 steps from AliDropship

Well, in order to grab the wheel and beat your rivals, you should know how to build a brand.

Here comes the list of steps from AliDropship on how to build a brand quickly and easily.

1. Find your target audience

Find your target audience

You should clearly understand who your potential customers are. So, here is a list of standard aspects you need to think of when defining your target audience:

  • Age
  • Sex
  • Lifestyle
  • Monthly income
  • Location
  • Employment, etc.

Don’t try to target almost everybody! In this case, the percentage of people converted into customers is going to be extremely small.

2. Define your brand mission

a picture showing what's behind the brand of AliDropship and how to build a brand like that

Brand messaging is one of the key aspects when talking about how to build a brand. You need to think of why your brand exists. What is it for?

Most successful brands define their brand missions in their slogans.

For example, let’s consider the tone of voice of Audi, a well-known car manufacturer. The slogan of this company is ‘Vorsprung Durch Technik’, meaning “Being Ahead through Technology”. So, they have a strong desire to point out that their primary goal is to provide their clients with cutting-edge automobiles.

Look at LG’s slogan – ‘Life’s Good’. So we can see that managers from LG set a course for making their customers’ lives a lot more convenient.

In fact, many customers are not just buying your products. They are eager to buy emotions that your products provide them with. And status.

Why do people buy smartphones from Apple? From a technical point of view, they are great but not always much different from smartphones of other manufacturers. Actually, people prefer to buy the status these devices provide them with. And in most cases, they are ready to overpay for this extra benefit.

3. Design a logo

Design brand logo

Then, start thinking about your company logo because it’s a core part of your brand. Please remember that it would be a good idea to design a logo highlighting the niche you deal with.

It’s all about the visual identity of your brand. You need to represent your brand as perfectly as possible.

So what is a logo? If you believe it’s just a particular shape, you’re not right.

A logo is fonts, color palette, background, etc.

Your logo should be unique. Otherwise, people will treat it as one of many.

Nowadays it’s very popular to use a logo presented by a certain symbol.

a picture showing how to build a brand: a logo is a must

However, you may create a mix of a logo and inscription. It’s a one-size-fits-all solution.


a picture showing how to create a brand logo

This will help to create your brand identity and broadcast it to the potential customers’ minds. And when people see your logo on a billboard or on the Internet, they will recall your company, and what it offers. This is what a strong brand stands for!

Fortunately, even if you have no experience in designing a logo, you have an opportunity to address the team of experts from AliDropship. They will be glad to help you in this and make your business journey a lot more convenient and promising.

4. Build a marketing plan

Build a marketing plan

If you want to stand out from your competitors, you must know them well. So, conduct market research and find out the following:

  • What your rivals sell
  • How they produce it
  • Which pros and cons their products have
  • What promotion channels they operate
  • Which social media platforms they use

In that case, it would be much easier for you to highlight the advantages of your products and poach your customer base.

However, if you don’t want to lose your personal time on things like that, you may look for a brand strategist.

5. Make your website user-friendly

user friendly

An easy-to-use website is a must-have for each strong brand.

When creating a website for your company, you need to keep in mind that it should meet your corporate style. When an Internet user gets into your website, they should understand that it’s a particular brand’s page. And this should happen as fast as possible.

Then, try to make your website user-friendly. Many large companies don’t focus on that. So you have a chance to fight a piece of your target audience due to the high level of customer service.

It’s also essential to make your website work fast. How to do this? 

Try to optimize the images because they have a strong influence on the website loading speed. For that purpose, you may use our brand new add-on – SEO Image Optimizer. It will not only optimize image size but also let Internet users find them a lot easier.

6. Use SMM

SMM brand

So if you know how to build a brand, but have no idea of how to promote your business, turn to SMM.

Nowadays social media marketing is one of the most useful tools when speaking about business promotion. But how to use it?

First of all, turn to Step #1. Try to find out which social media platforms are the most popular within your target audience. Then, create an account in that very social network and start boosting it.

For example, if you’re going to target young people, you should choose Instagram. This social network provides you with two ads options – paid ads and Instagram shoutouts.

We strongly recommend you turn to Instagram shoutouts because it’s cheaper and more efficient.

Well, you need to post content related to your niche. By the way, to date, it’s very popular to show you how your business works inside. Instagram accounts like this collect millions of followers.

What is more, it’s a great idea to personalize your business. It means that you choose a person who is going to become an embodiment of your brand. It may be a famous person, for example, a blogger or a micro-influencer.

a picture showing Cristiano Ronaldo advertising a Clear shampoo

Or you as well.

a screenshot of an ad on which Ronaldo advertises CR7 products

In that case, your brand will be more recognizable.

By the way, AliDropship offers you several services related to SMM. For example, we are glad to offer you an IT solution to promote your business on four top social networks. What is more, we have several marketing services in order to help you in writing posts for Facebook and Instagram, creating traffic-generating ad and blog posts, etc.

7. Tell your brand story

To increase the brand’s credibility and customers’ interest in the products you sell, it’s a great idea to tell them about your brand story. Tell them how you started, which decisions became crucial, etc.

World brands realized this can help you build a brand. And they rely heavily on it. That’s why we know that, initially, BMW designed aircraft engines. And we know there was a time when Toyota specialized in sewing machines. And this is still reflected in the company’s logo: the usual ovals we see on Toyota’s logo are a needle and thread.

a picture showing Toyota's logo

BTW, if Toyota doesn’t focus its marketing effort on its logo, marketers from Audi always praise its logo as much as possible. Otherwise, we could overlook the fact that Audi was started as a cooperation of 4 car producers.

a picture showing the logo of Audi

Do you want your customers to always remember your company? Feel free to tell them the brand story. In that case, they will take it through the years.

8. Share feedback

Share feedback

Today most people look for feedback before buying something. That’s why you are to give them what they want!

Ask your previous customers to send their feedback, and then, post it on your website and social networks. First, you will have to offer them something for this. For example, it can be a discount for the next purchase or something else. Over time, when your brand will be popular enough, your customers will leave feedback without expecting a reward.

In practice, people are more likely to believe other clients than you. So, pay attention to the real-life feedback and provide your brand with additional promotion.

What should you avoid while building a brand?

There are some common mistakes which both newcomers and experienced businessmen make regarding the brand building. Here they come.

  • Focus on your own tastes

what to avoid when building a brand

Many people who run a business are always trying to focus on their tastes only when making a decision. This is fundamentally wrong.

Remember that you should target your potential customers. It’s they who are going to choose your products out of others. Not you.

If you are doubting your decision, do the testing, conduct research, etc.

  • Improper planning

what to avoid when building a brand

In the very beginning, we have mentioned that building a brand is not a quick process. It may take you a certain amount of time and, in some cases, money.

However, rest assured that if you do everything right, you are highly likely to succeed on a long-term basis. Over time, your brand name will start working for you.

  • Targeting everybody

what to avoid when building a brand

Don’t try to fight the world! In most cases, companies targeting everybody fails.

Many people think that by reducing the audience you shorten the level of profit. In practice, this is not right.

Moreover, when targeting everyone, your products risk losing their individuality.

So, focus on defining your target audience. It’s the key to your success.

Final thoughts: how to build a brand

It’s not that easy to build a brand. It can take some time and effort. However, the game is worth the candle because as a result, you can get extremely high profit, audience recognition, and so on!

So if you follow the AliDropship instructions you’re very likely to succeed.

Let’s go through them once again.

  • Find your target audience
  • Define your brand mission
  • Design a logo
  • Build a marketing plan
  • Create a website
  • Use SMM
  • Share feedback
  • Tell your brand story

Now count on yourself or leave it to experts, and make your business journey more convenient and profitable!

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Best Types Of Sales Promotion For Your Dropshipping Business

Do you want to attract new customers? Are you struggling to increase sales? Offering a discount is a simple, yet one of the most efficient ways to do that. Keep reading to learn what types of sales promotion marketers use and when.

Sales and discounts surround our everyday lives. You see them on billboards, shop windows, TV, and on social media. Have you ever wondered why? Because they work!

A discount not only works as a tempting offer that lets your business stand out from others but also serves as a beacon for consumers. After seeing an ad promising discounts, a person may remember it and go to your store when and if he or she decides to make the purchase. Simply because you offered a discount. So, it’s like saying, ‘What new clothes? Buy here!’

Those who sell products or services on the internet can benefit from sales promotion activity too. But before moving on to the types of sales promotion, let’s learn what objectives one can achieve by offering discounts.

Why do you need sales promotions?

  • To increase sales in general

This is the most obvious reason to start a sales campaign.

One could say that by cutting prices, you will be able to lure customers from competitors. But as a matter of fact, people seldom compare similar products from different shops unless it’s something complex and expensive like computer parts, bicycles, cars, etc. For example, when buying a scarf, you’d pay more attention to the design and quality rather than the price.

In these cases, discounts force people to think that this is a good opportunity they don’t want to miss. So, it’s not about saving $8 but rather about not regretting you didn’t.

  • To attract new clients

Marketers also offer discounts to new customers. Such people may get interested in your products, but they still have doubts. Letting them save a little money is a good way to stimulate them.

  • To collect emails

Any business uses email marketing which requires collecting potential customers’ emails. Simply asking them to subscribe to your blog or newsletter will hardly work because everyone knows you’re going to send tons of ads. But if you offer something valuable in exchange like a discount or coupon, the idea won’t seem so annoying anymore.

  • To stimulate repeat purchases

Yes, people who have purchased from you before need stimulation too. Using different types of sales promotion allows you to remind them of your online store. It’s like saying, ‘Hey, remember me? I got a discount for you!’

  • To introduce a new product

Special offers can also be aimed at promoting a specific product or service, usually a new one. It draws buyers’ attention to it and makes it tempting to buy the product.

You’ve probably tried some kinds of free samples before. This is the one. Although offering something for free is hardly possible in the dropshipping business, a little discount won’t hurt.

  • To stimulate sales during off-seasons

If you sell seasonal products in your online store, you know how hard it is to sell, say, Halloween goods in summer. So, make it beneficial to purchase seasonal products long before the season starts.

  • To increase customer loyalty

In this case, your goal is to express gratitude to regular customers. Thus, they’ll know you care about them and will come back more often. That’s why so many businesses have loyalty programs.

Interested to try out this strategy? Check out this step-by-step guide to planning an online sale!

Types of sales promotion

1. Simple discounts

The simplest type of promotion is to cut prices and show them on your category and product pages. It’s the same as sticking a ‘20% off’ label to the price tag. This method is quite straightforward, yet efficient.

Note that the offer should be attractive enough to persuade customers it’s worth buying. A 3% discount can hardly do it.

2. Limited time offer

This method is basically the same as the previous one, except it highlights that the discounts won’t last long. More like ‘THE SALE’S GONNA END IN ONE HOUR! HURRY!!!’

This type of promotion is based on the sense of urgency which motivates people to make the decision faster and not to miss the opportunity.

However, if the time period is very short (one or two days), make sure to properly advertise the sale before it starts. Nobody will use the discounts if they don’t know about them.

To use the sense of urgency more efficiently, buy our Countdown Timer and Urgency add-ons for your dropshipping store.

3. Free shipping

Free shipping is a popular discount type often used by food delivery businesses and online stores. On the other hand, we strongly recommend dropshipping only from those AliExpress sellers who offer free or low-cost delivery.

However, if, for some reason, you charge for shipment, you can use this method as well.

4. Special prices

This method offers discounts but does it implicitly. Instead of just saying you cut prices, you offer a ‘special price’, which can have a heavier psychological impact on customers.

However, the method only works when you offer really low prices for something with clear value. Simply speaking, if customers have no idea whether the price is good or not, the trick won’t work.

5. Bundling

Bundling includes several types of sales promotion based on the same idea: customers can benefit from buying more than one product. ‘Buy two at a discount’, ‘buy one and get one for free’ – this stuff can do wonders.

Product Bundle add-on is another useful tool for the owners of dropshipping stores. It allows you to create and manage 5 bundle types with no effort.

6. Contests & giveaways

Running contests and giveaways is a good way to engage the audience of your social media accounts and turn some of them into actual buyers. Make up an interesting competition and offer something as a prize – either a discount coupon or a gift.

7. Abandoned cart discounts

Sometimes buyers add products to the shopping cart but then change their minds and leave the site. Such carts are called abandoned carts. To return these customers, you can send them emails saying they’ve got goods they wanted to buy. But offering a discount will make it sound more convincing so sending a promo code along with the letter is a great idea.

Use our free Abandoned Cart add-on to automate this process and keep track of the results.

8. Coupons

Lastly, marketers often send promo codes and coupons to customers as a part of email marketing campaigns. It’s a simple and efficient way to inform clients of upcoming sales, seasonal discounts, special offers and new products, etc.

How to run a successful promotion 

With so much to choose from, it can get quite difficult to focus on running the promotion itself. So, here are a few tips to run a successful sales promotion that will help attract new customers, and grow your business.

  • Set a clear objective 

First and foremost, set a clear objective for your campaign. For example, is it to increase sales of a certain product, attract a new audience of potential customers, or promote your brand awareness.

Set goals and come up with a way to monitor and track the results, so that you can evaluate how successful the campaign was.

  • Determine the audience and what message they will receive 

The key to a successful promotional campaign is to determine who are you trying to reach and their unique profile. What are their interests? Where do they spend their time? How do they behave?

Try to find out which message will speak to this audience of online users most effectively. However, don’t forget to keep the message simple and easy to understand.

  • Set your budget

First of all, your goal is to achieve maximum results with minimal costs. After you have a ready-to-go online store, most of your budget will be devoted to Facebook Ads, Google Ads, etc.

To wisely spend your budget, you need to pinpoint where the majority of your audience spends their time online and try to reach them through online promotions.

  • Understand the creative approach 

There are three key points you must set right to make sure your promotional campaign is successful.

  • Your main customers see your campaign
  • Your audience are engaged in the campaign
  • Deliver the message across quickly and understandably

Keeping the message simple is very important. A common trait of online consumers is that it takes a few seconds to understand if they’re interested in the offer in front of them. The important thing to remember is to get your message across clearly and simply.

  • Evaluate the campaign 

Once the campaign has ended, it’s the time to evaluate it. Evaluating a promotional campaign is very important and many businesses fail to properly evaluate the results and overall performance of the campaign.

Did the campaign reach its objectives? How did your customers react to your promotion? Compare to the objectives you’ve set before running the campaign and you’ll be able to fully understands how effective it was.

Be careful with sales

Whatever types of promotion you prefer, make sure not to overuse them.

First of all, discounts are always secondary. They’re designed to complement the basic marketing strategy as well as the original concept of a store but cannot replace them. In simple terms, a discount won’t help if the product is unwanted.

Secondly, offering sales too often causes addiction. Regular customers quickly get used to buying only during periods of large discounts. When it ends, they know that in a couple of weeks, they’ll be able to benefit from a sale again. As a result, they completely stop buying goods without a discount.

Nevertheless, these and other types of sales promotion are efficient tools for a variety of purposes. And if you want to build and run a successful online business, offering discounts from time to time is a must.

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10 Best Ways To Share An Affiliate Link For Highest Conversion

Are you involved in affiliate marketing? Would you like to upgrade your marketing skills? Check these 10 best ways to share an affiliate link for the maximum conversion!

At the moment, affiliate marketing looks like one of the most tempting business options online. Performing affiliate activities doesn’t take you tons of time. Meanwhile, your affiliate commission is sometimes able to impress.

But please note: if you want to make lots of money with affiliate marketing, you need to know how to use marketing tools correctly. This is why today the team of AliDropship has decided to tell you more on how to share an affiliate link in order to draw as much attention as possible and achieve the maximum conversion.

So how to skyrocket your affiliate revenue? Let’s find it out!

What are the best places to add affiliate links?

Don’t you know what’s interesting about affiliate marketing? As soon as you discover the right affiliate marketing tools and upgrade your marketing skills, you will be able to get profit even while you’re sleeping.

This is why we’ve analyzed a broad range of affiliate marketing techniques and identified 10 best places to add affiliate links for the highest conversion. Here they come!

#1 Blog posts

a picture showing it's necessary to run a blog as an affiliate

If you deal with affiliate marketing, but you haven’t started your own blog yet, this is high time to do this. Blog posts are actually one of the most powerful places you can add your affiliate link for the maximum benefit.

Why start a blog right now?

  • No extra skills are required
  • Minimum investments
  • Enhances the authority
  • SEO-value

In fact, there are lots of different benefits running a blog can bring you. However, please note if you’re eager to succeed with your blog and promote your affiliate link right, it’s extremely important to blog about the content you’re an expert in.

BTW, It will have extra value in case you will write about the topic few bloggers do if you want to backdoor into an incredibly popular blog.

#2 Emails

a picture with an envelope

Some people claim that email marketing is less great than it was earlier. However, that’s not true. If you look at the statistics, you will find out that email marketing has been flourishing for a number of years.

BTW, click-to-open rates of marketing emails worldwide differ depending on the industry you deal with. And here is good news: it’s publishing that can boast the highest click-to-open rate as of June 2020.

Well, it’s a worthwhile idea to put your affiliate link to the emails. But be careful with that. Here are some tips we recommend you pay attention to.

  • Don’t overload your followers with emails. You risk causing mass unfollowing.
  • Make sure your email marketing campaign isn’t taking its own course. You need to segment your email lists to eliminate spamming.

#3 YouTube

a picture showing it's necessary to go in for video marketing

One can say that YouTube is a king of affiliate marketing tools. And there is a reason for that: you will ensure tons of active followers that will click all the links you give if you grow a really popular YouTube channel.

Here is a question: where to add your affiliate link if running a channel on YouTube? Actually, there are several options. In case of running your own YouTube channel, it’s reasonable to put an affiliate link to a video description or pinned comments. By the way, it’s a good idea to mention the product you’re promoting while replying to followers’ comments.

So it’s time to start your own YouTube channel and set it up for life as an affiliate.

#4 Facebook

a picture showing where to promote an affiliate link for highest conversion

There’s no secret that Facebook is a tempting ad solution for hundreds of thousands of businesses worldwide. It’s almost 3 billion monthly active users on Facebook. Sounds impressive, doesn’t it?

Fortunately, Facebook provides entrepreneurs with several options for promoting their affiliate links: it’s the Facebook Business Page, Facebook Profile, and Facebook groups. Choose the one you like more and make the most of Facebook for your business!

#5 Instagram

a picture showing instagram

You may be surprised but Instagram has a huge selling potential even in comparison with Facebook and Twitter. Just take a look at the statistics.

  • 1 billion active Instagram users worldwide
  • $9 billion of Instagram advertising revenue

It means that all you need to do is only to boost your Instagram account, collect as many followers as you can, and that’s it! As soon as you achieve this, you can start promoting the product or service you need.

By the way, on Instagram, there are several options you can promote an affiliate link. You can either start putting it to all of your stories or even add it to your Instagram bio (link).

#6 Twitter

a picture showing why use twitter for business

Despite the fact that Twitter is less frequently used for advertising, it still can offer you a lot in case you’d like to promote your affiliate links.

In the 1st quarter of 2020, Twitter’s CTR (click-through rate) stood at 0.86 percent. So how to use this social media tool to promote your affiliate business? Just boost your account on Twitter and add an affiliate link to bio and posts.

#7 Comments on social media

a picture showing why it's necessary to promote an affiliate link on social media

Besides social media posts, stories, etc., it’s a good idea to add your affiliate link to comments on social media. The beauty of this strategy is that you can comment on not only your own posts, answer your followers, and so on.

The point is that you may feel free to put your affiliate link to comments even in your competitors’ posts. But please be careful with that: in case you will be too actively involved in commenting on everyone’s posts, you risk getting banned because of spamming.

#8 Landing page

a picture showing a surprised woman

Landing pages are a perfect way to collect leads and promote your business, it doesn’t matter whether you’re an affiliate or any other business owner.

Actually, it can be challenging to place the most valuable information without a landing page. A well-thought-out landing page, in its turn, can easily help you with this since it lets you concentrate on potential customers’ opinions on your CTA.

#9 Question-and-answer websites

a picture related to question-and-answer websites

Apart from the social media websites we are used to, these are question-and-answer websites that accumulate enormous amounts of useful information and attract traffic.

This is the very reason why you should use websites like Quora, Reddit, recommendation sites, and so on, to promote your affiliate link.

So if you are an expert in a niche, feel free to help others by answering on Quora. However, please note that it’s strictly prohibited to add affiliate links to the answers. Fortunately, you’re able to share the links to your blog or landing page in the answers which contain your affiliate link to bypass this rule.

#10 Slideshare

a picture showing how to share an affiliate link through slideshow

In case you’re eager to promote your affiliate link by means of a slideshow, it’s Slideshare that you should pay attention to.

You don’t want people to forget all the information from your slideshow right after the first viewing? This is why Slideshare is so great: all you need to do is to upload your slideshow presentation to Slideshare, and it will become available for almost an unlimited number of people.

Don’t you believe it? Well, check the most popular slideshows on Slideshare: they can boast millions of views. So let your potential partners watch your presentation and use your affiliate link to learn more about your offer.

Final thoughts on how to promote an affiliate link

Now you learn these 10 most useful ways to promote an affiliate link. In fact, there are a lot more tools you can use to share an affiliate link and benefit from it. We’ve concentrated on the ones we believe have the highest potential.

Please note that the choice of the affiliate marketing strategy you will follow depends heavily on the niche you deal with. So check which of these strategies works better on your audience.

Haven’t you started benefiting from an affiliate business? If so, it’s time to start your own profitable affiliate journey with the affiliate program of AliDropship: it’s easy to join and get up to 50% commission from every sale!

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8 Free Traffic Channels For Affiliate Marketing In 2021

Affiliate marketing traffic is crucial for anyone who participates in an affiliate program. If you’re in the ecommerce industry, you must be familiar with affiliate marketing.

For those who are unaware of affiliate marketing, an affiliate is a person who earns a commission through promoting another company’s products or services.

To earn a commission, affiliates require internet users to come to their website through an affiliate link and make a purchase. The best way to get them is through attracting traffic by promoting your affiliate link on various internet channels.

In this article, we will look into the best free traffic channels for Affiliate marketing!

What is free traffic and why do you need it?

It doesn’t matter how well designed and thought out your website or blog is if there is no traffic moving through it. As we’ve mentioned before, the only way for Affiliate marketing to work is by driving traffic to your website so that internet users could purchase through your affiliate link.

To your luck, there are many ways you can attract traffic completely for free!

Now, you must be thinking: “It’s impossible to get FREE traffic!” And that’s exactly why we’ve gathered a list of free traffic sources for affiliate marketing you can use effortlessly! Keep in mind though, for you to use these methods to the fullest, you must have an actual website to drive traffic to.

So, how to get free traffic for affiliate marketing?

#1 Search Engine Optimization 

free traffic sources for affiliate marketing: SEO

The first method we are going to discuss is Search Engine Optimization (SEO).

First and foremost, SEO is crucial for your website to be found on various search engines such as Google. To be more specific, SEO is the process of optimizing your website to be seen in search engines based on certain keywords and phrases. The better you manage to optimize your website the higher it will rank in the search engines.

The upside about this method is that you do not have to be a professional in Search Engine Optimization to optimize your website to generate traffic.  To make your website SEO-friendly, all you need to do is search up specific keywords that are relevant to your niche or field in affiliate marketing. Once you’ve found the necessary keywords, you’ll need to optimize your website based on the found keywords. Preferably, optimize each section of your website to gain maximum results.

Furthermore, to make sure your website matches Google’s preferences – it’s important to provide content centered around the niche you specialize in. Google values unique content on a specific topic far greater and views it as a more credible source of information. As a result, Google ranks your content much higher in the search rankings.

#2 Email marketing 

free traffic sources for affiliate marketing: email marketing

A great way to generate traffic and engage with your follower base is email marketing. How exactly does it work?

It’s actually a rather effective way of keeping your audience entertained and at the same time providing with something that will be beneficial to them.

To put it simply, all the major work with your subscribers will be built through auto-mailing tools. The actual process goes a little something like this:

  • Your visitors leave their email address in a form set up on your website
  • You create an email listing schedule for your subscribers
  • Write a list of email letters that will be sent out to your subscribers
  • Once you have access to emails, you can start adding them to your email list
  • Set up your auto-emailing tool and promote your affiliate link through newsletters, while providing your subscribers with great content!

#3 Start a blog 

Your own blog can be one of the best sources for affiliate marketing traffic. If you start a blog posting unique content that is constantly updated – you will create another channel of attracting traffic from the search engines.

The key to this method is to keep your content fresh and update it regularly. Moreover, make sure to make your blog SEO-friendly – it will generate far more traffic. Don’t forget to mention your affiliate link throughout your blog articles to earn your commission!

#4 Guest posts

Another great method of attracting free affiliate traffic is by writing guest posts on other blogger’s websites.

To make sure you achieve the best results, choose the most relevant and high-quality blogs to collaborate with related to your niche. The following steps will help you get the most out of this method:

  • Create a list of potential blogs related to your niche
  • Contact the blog owner and verify if they publish guest posts and allow to put and promote affiliate links in it
  • If the answer is yes – provide them a list of topics you can review (better to prepare a couple of ideas in advance)
  • Write the post but be sure to prepare your bio with a link to your website/blog and your affiliate link in the text

#5 Social media

Social media marketing is one of the most popular means of promotion in the world today. It offers a variety of platforms and instruments for promotional purposes. However, to develop a proper social media marketing strategy, you need to carefully study each platform’s specifications and user base. For example, each social media platform has different demographics.

The youngest user demographic you can find is on TikTok (13-24 years old). Instagram and Snapchat have a slightly older demographic (18-29 years). Pinterest on the other hand has a very diverse audience. And how can we forget about Facebook that has a far more mature audience of users compared to other platforms.

With that said, all of these social media platforms offer you a way to attract affiliate marketing traffic completely for free. How exactly do you do that?

Choose one of these platforms and make a profile dedicated to the product you are promoting and create insightful content about it. Or you can create your own profile and make content about your specific niche and its ins and outs, specifications, news, etc. Don’t forget to mention your affiliate link throughout your content!

Additionally, on these social media platforms, you can simply join various groups closely related to your niche and offer expert advice or insightful knowledge, and at the same time share your affiliate link. Though, be sure to offer valuable information, to avoid any bans within these groups.

#6 Discussion websites 

You can also find audiences on different discussion websites such as Quora or Reddit.

Quora is the best-ranked website for discussions on Google. It’s a question-and-answer website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions.

On the other hand, there’s Reddit – one of the most popular websites in the USA. It is not only a discussion but also an American social news aggregation and web content rating website.

These are perhaps the most popular question-and-answer websites you can find that can turn out to be a great place for promotions. However, the policy of these websites directly restricts posting affiliate links. Nevertheless, you can freely talk about your blog, social media pages, groups, etc., where you can safely put your affiliate link. So, showcase your knowledge about a specific topic and seamlessly mention your blog or any other platform you manage, where people can find even more useful info!

Besides that, remember the overall trick on these q-and-a websites is to find relevant topics and provide an elaborate answer to them. And keep in mind, no one likes spammers, unrelated content, or advertisements. So be sure that your comment holds actual value to the topic.

#7 YouTube

affiliate marketing traffic: YouTube


Another form for gaining affiliate marketing traffic is YouTube. This platform for creating videos provides a variety of content that you can leverage to your advantage. Some of the content you can create showcases products and services such as guides, reviews, comparisons, and unboxing videos.

What’s more, YouTube videos are also indexed by Google, which means you will get traffic from both search engines!

Using this method, it’s important to provide high-quality content and try to constantly improve the overall quality of your videos. Besides that, make sure to add keywords to your videos, titles, descriptions, tags, etc. And, of course, when uploading your videos on YouTube, don’t forget to add your affiliate link in the description!

#8 Niche forums and groups

And the final method for getting traffic is writing on other niche forums or groups.

Using this method of attracting traffic, you’ll need to find various niche forums on other websites where you can share your posts. It’s important to provide context why you decided to write and share a particular post. If you don’t do so, the visitors on these websites will simply view you as some kind of spammer and won’t look at your content. So, find a group or forum that is closely related to your niche or the topic of the article, and share your knowledge.

Don’t forget that each group and forum has its own rules and guidelines, so be sure to follow them.

Final thoughts on free traffic channels for affiliate marketing

Overall, all of these traffic sources provide a great way to attract traffic to your website completely for free. Your task is to research and study each method and platform and utilize it to get the best results. All of them have their own rules and guidelines you have to comply with. By implementing each method, you can expect to see more free affiliate marketing traffic over time!

Of course, to gain free traffic for promoting your affiliate link, you need to provide unique and experienced content. Furthermore, to come up with this type of content, you obviously need to devote the time and effort as well as have the motivation and a real interest in the product you are affiliated with.

If you’re interested in becoming an affiliate and start making money simply by promoting other companies’ products, join the AliDropship Affiliate Program and start benefiting from advertising AliDropship solutions! 

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10 Reasons Why Your Facebook Ads Are Not Delivering

You have decided to promote your business on Facebook, but no matter what you do, your Facebook ads are not delivering? In this article, we will take a look at 10 common reasons why it happens and ways to fix it.

“A person who never made a mistake never tried anything new”.

That’s one of the most popular Albert Einstein’s quotes.

And you know, it’s all true.

When babies take their first steps, they fall. When children learn to write, they often misspell. Even when adults start speaking a new language, they mess up.

It makes no difference how old or smart we are – we all make mistakes when we start doing something new.

Dropshipping mistakes are not an exception: they can happen at any point of one’s business journey, and it’s not a big deal. The main thing is to pay attention and learn from them.

A lot of dropshippers and traditional online store owners use Facebook to promote their businesses. It’s a great platform for posting content and promoting products. But newcomers often say their Facebook ads don’t work.

Trust me, it’s not Facebook’s fault. It’s probably you doing something wrong. So, let’s see why your Facebook campaign is not delivering.

1. You are targeting a too broad Facebook audience

A too broad Facebook target audience

The first problem can be related to your Facebook ad reach. No matter how good your Facebook ad is, if it’s shown to the wrong audience, it will be useless. Of course, you may think that everyone is your potential client, but this is not true.

Just yesterday, my feed demonstrated me an ad for industrial chimneys. No kidding, industrial chimneys made of special steel and used for venting out hot gases from boilers. O_o

I was looking at this ad and thinking “Why? Why me? Are all 25-year-old women really interested in this field? Am I missing anything?”

However, the problem wasn’t me. It was a doubtful decision of some marketing manager who, for some reasons, decided to target ages 1-100.

And made one of the biggest Facebook ad mistakes.

Ad delivery depends on many factors but first of all on how relevant your ads are. There’s no point advertising cute plush toys to middle-aged men, for example.

If you want to avoid this crucial mistake, you need to follow the next tips:

  • Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)
  • Try to put yourself in your customers’ shoes and determine their interests
  • Exclude countries your suppliers don’t deliver to
  • Choose and set up the same language as your website’s language

This will allow you to narrow your audience and reach the people who are interested in your products.

2. You are targeting a too narrow audience

A too narrow Facebook target audience

Another common reason why your Facebook ad is not delivering is that you’re targeting too few audiences. Yes, you get it right: targeting a too narrow audience on Facebook is as bad as targeting a too broad one.

In order not to make this mistake, don’t focus on very specific interests. For example, what if you’re advertising to “American men who like Toyota and live in New York”? Isn’t this Facebook audience too small?

By targeting it, you will lose a great number of potential clients. Instead of this, you can just target “Americans who like Japanese cars” and get better results.

In addition, you have to remember that the narrower your audience is, the more expensive your clicks are. So you’ll pay more when advertising to New Yorkers who like Toyotas than to Americans who are keen on the Japanese auto industry.

Besides that, we recommend that you don’t exclude the countries you want to avoid just for personal reasons. They may easily turn out to be a gold mine of customers.

3. You’re making low-quality ads

Let’s suppose you’re targeting not one but several Facebook audiences demonstrating interest in your product. No problem here. Nevertheless, your campaign’s delivery is not sufficient. What could be wrong?

My guess is your ads don’t draw any attention. They’re boring or not informative enough to provide a high enough level of delivery. So, how do you fix it?

Facebook ads are always visual. It means that users initially look at the pictures and only after that start reading the message. That’s why you need to take care of the images you use.

They should be:

  • Relevant to your offer
  • Bright and eye-catching
  • Of the right size and ratio
  • Clear of any political, sexual or shocking elements
  • Showing a product in action (show how your product works to impress the viewers)

Besides that, we don’t recommend placing too much text in the ad. Your message should be short and clear, otherwise, there is a great chance that it won’t be delivered.

Facebook explains that an ad with too much text will probably bring little results

And here’s another tip from the team of AliDropship: Facebook ads work best when you use videos. The team’s experience with our self-owned dropshipping stores has shown that people tend to pay more attention to such ads. When you see a video, it’s dynamic, it’s changing and shows you one thing after another.

But to make such videos eye-catching, you’ll need to work on its beginning very carefully.

In addition, we recommend that you visit the Facebook Ads Help Center and take your time to study the tips on how to create great Facebook ads.

4. You don’t do split testing

No matter how much experience you have, you never know for sure why certain Facebook ads are not working while others get good results. Sometimes ad sets, from which you didn’t really expect too much, turn out to be your best-performing materials, and you can’t tell why.

That’s why marketers can’t do without split testing.

Even if your ad brings you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best.

This tactic is called split testing.

Turning on an A/B test on Facebook

As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it’s hard to tell which of the elements makes the difference.

So, if you publish product pictures featuring people, as an alternative, try posting some photos of the same product with no people on them. You will be able to measure the effectiveness of these ways of the product presentation and choose the best one.

Here are some more Facebook split testing ideas:

  • Ad types
  • Facebook ad placement
  • Types of pictures (stock images or professional photos)
  • Ad image colors (light or dark)
  • The length of your ad (short or long)
  • Ad headlines (with or without numbers)
  • The word order of the sentences

As a rule, these tests take several days or even weeks, so you need to arm yourself with patience when waiting for the first results. Try not to pause or tweak your ads until you’ve reached at least 1000 people!

5. You test only one type of Facebook ad format

5 ad formats in Facebook Ads Manager

Facebook ads not delivering although you did some split testing? It’s probably because you’re sticking to one ad format only.

Using and testing only one type of Facebook ad formats is a road to nowhere.

First, the chosen ad format might not be consistent with your objectives. I’m sure you will agree that it’s a poor decision to place photos if you can tell your story with a short video.

Plus, you can’t be 100% sure that other ad formats won’t bring you better results.

So, we highly recommend that you test all types of Facebook ad formats and choose the ones that your audience best responds to.

6. You use the ideas that proved inefficient

Let’s say you’ve already used messenger ads 1000 times and you can safely say that they do not bring you the desired results. However, you are still full of hope and continue using them. Or you create new ads and try different ad formats but still target the audiences that are clearly not interested in your offer.

Why do some entrepreneurs do that?

Frankly speaking, I don’t know. But most people make this mistake very often, which leads to their Facebook ads not delivering.

Remember, if you have tested an ad and you’re 100% sure that it doesn’t work for you, you need to get rid of this with no regrets.

7. You’re setting up a too low or too high daily budget

Daily budget of a Facebook ad campaign

Setting up an inadequate advertising budget can also lead to your Facebook ads not delivering.

If your Facebook ads campaign budget is too low (less than $10 per ad set), it won’t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.

You have to remember that your ad is competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.

You can raise the budget to a hundred dollars per ad set or even more only if a certain ad or ad set performs really well. But even in this case, one should watch it carefully and lower the budget as soon as the ad’s performance drops.

8. You keep showing your introductory Facebook ads to past purchasers

Well, you know how it happens. You order a pair of shoes online, and next two weeks, you’re being followed by a shoe ad.

Showing the same Facebook ad to the people who have already bought something from you is also a waste of time and money. These ads are no longer relevant for them. Besides, when people see the same ad over and over again (after they actually bought your product), they usually find it annoying. No wonder your Facebook ads are not delivering!

That’s why you need to exclude all past buyers from your newcomer-aimed advertising campaign and add them to another one – an ad campaign designed specifically for warmer audiences. Otherwise, you will lose your money hand over fist.

9. You don’t prepare your website for advertising

That’s quite a common reason why your Facebook ads are not delivering. Beginner entrepreneurs focus on promotion so much that they totally forget about their site. And what happens when you spend days trying to invite as many people to a party as possible and forget to prepare for the party?

That’s right! The guests get disappointed and leave.

Same goes for digital marketing. Creating a great ad is not enough to make people buy from you.

If a person comes to your website and sees products without pictures or reviews, he or she will definitely leave your store. That’s why before starting any promotion campaigns on Facebook, you need to prepare your products for advertising.

Make sure that all the product pages have high-quality pictures and lots of customer reviews with photos. What’s more, check if the price in your ad corresponds to the price in your store! If it doesn’t, people will be unhappy about your offer and your store in general.

Also, while it’s really important to make your whole site look good, you want to pay extra… no, ultra-attention to the page of the product you want to advertise.

Besides that, you can set pop-up ads on your website in order to collect emails and use them for your future advertising campaigns.

10. You launch Facebook ads at a random time

When do you usually launch your Facebook ads? Do you have a schedule based on research? Or you just trust your instincts?

Timing is a very frequent Facebook ad mistake. That’s why you need to consider the time zone and lifestyle of your audience. For example, if you’re advertising for moms in the USA, your ads have to be shown around 9 pm after the kids have gone to bed in this time zone.

To plan your Facebook ads correctly, we strongly recommend that you study your audience carefully: who are these people, where do they live, what is their lifestyle, etc.

I hope these tips will help you understand why your Facebook ads are not delivering. Or help you avoid such situations if you only plan on starting an ecommerce business and promoting it on Facebook.

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Marketing To Millennials: 10 Steps To Winning Younger Customers’ Trust

Is there anything special about marketing to millennials? What do you need to do if your target audience mainly consists of millennial consumers? And what do millennials mean, exactly? Go ahead and find it out!

Ah, the millennial. The person whose generation has its heads buried in smartphones and tablets while speaking in slang that is ever-evolving. But the generation of millennials is a force to be reckoned with (and taken seriously).

As of 2020, the generation’s full spending potential was estimated at $1.4 TRILLION. With that much spending power on hand, it’s clear that marketing to millennials and selling to them is a huge deal. So, in this article, we’re going to cover who the millennial is, why his spending power is so important, and what trends and tricks there are to getting him to swipe that card (or just tap to pay).

What is a millennial?

A millennial is a person born between 1980 and 2000 and part of the last generation of the 20th century. They are a young consumer group that is currently in the mid-20s to early-30s age range, meaning they’re in the prime of their spending power.

Why market to millennials?

Millennial customers are a demographic that has profoundly propelled the new age of digital growth, which in turn has changed marketing strategies and practices and the retail industry.

As noted earlier, with an estimated $1.4 trillion spent in 2020, millennials hold greater spending power now than any other generation before or after it.

With the rise of technology and ecommerce, it’s even more important to market products or services with millennials in mind. The thing is, they grew up alongside booming digital advancements and will define and change retail for the coming decade.

How are millennials changing retail patterns?

The younger generation is changing the way retailers work

It’s all digital now (and price competitive). According to Invesp, more than 54% of millennials make their purchases online, and 45% admit they do it because they can compare products and prices. This means it’s imperative that brands have an online shop to appeal to this powerful generation of consumers. A social media presence is also a must-have in today’s world, with Awario stating that 74% of shoppers are compelled by brand social media accounts.

Millennials are also, more than any other generation, concerned about making a connection with a brand. They want to be treated right (good customer service is essential) and courted with sales, coupons, and membership exclusives.

Forbes finds that 60% of millennial shoppers stay loyal to brands that demonstrate this behavior. Beyond sales and loyalty, though, is a generation holding great value to ethic sustainability and local sourcing. If you’re a brand or company that is very eco-friendly, chances are you will resonate greatly with a millennial shopper. In fact, 75% of millennials are more receptive towards socially-responsible brands.

Best marketing channels for millennials

So we’ve made one thing clear – you’ve got to be digital to capture the modern millennial audience. But what are the best channels to use? (You probably guessed already).

  • An online store

Yes (obviously), you’ve got to make your merchandise available online. If you’re having trouble with the technicality of getting started with a web shop, we offer a convenient plugin solution.

  • Facebook, YouTube, Instagram, and Twitter

Again…no surprise – the generation that grew up with social networks stays on social media. Thanks to a plethora of interface changes, it’s easier than ever to connect to audiences with live-streaming video, image carousels, and targeted ads. With a reported whopping 90.4% of millennials on social media, there’s an astounding opportunity to get your brand in front of buyers. 77% of American millennials are active daily on Facebook, 70% on Instagram, and 66% on YouTube, and these numbers are encouraging for businesses that have a digital presence.

How to market to millennials: 10 pro tips

10 tips on how to market to millennials

By now, it should be clear that millennials hold great spending power in the year and future come, and they are specific about what they want. So how do we actually get their attention?

#1 Tell a story with your brand

Millennials don’t trust traditional marketing and want to hear a relatable, inspiring story or mission that a brand holds. What drove you to start your own business? What need did you see in the market and how did you go about fulfilling it? Answering such questions is a must when marketing to millennials. Tell your story on your website and through engaging content on your social media channels.

#2 Make the engagement real

As a generation that values brand connection, millennials are more likely to favor a brand that speaks to them (literally). If you are seeing questions about items or a service you offer on Twitter or Instagram, for instance, respond! Thank customers for their opinions and feedback. Showing that you are responsive and alert will earn points.

#3 Let your customers be your word-of-mouth

Reviews and testimonials matter. In fact, 97% of millennials look at reviews before making a purchase, and 89% are trusting of what they read. Again, this is unsurprising since millennials hold high value to authenticity of a brand. If you have an online business, make sure you add a customer review section to your website – if you’re unsure where to start, we have a great add-on to make it happen.

#4 Be socially-cool

As we mentioned earlier, millennials are all online on social media, so it’s definitely a great idea to have accounts set up so you can post content to tell your brand story, beliefs, and sell your products.

Utilize interactive features such as Instagram Stories and polls on Instagram and Twitter to engage and get feedback from millennials. Launching a product? Show some of the behind-the-scenes on a Story. Is your product development stuck between 3 colors for a product? Ask your audience what they like best.

#5 Seek out influencers

In the age of social media and the need to be relatable, millennials seek out people just like themselves as sources of authority (not big-name celebrities). So don’t hire an A-list actress for a campaign — reach out to an influencer to sell a product. Let him or her tell a real, engaging story that millennials will be able to relate to.

#6 Go beyond classic paid ads

Millennials spend lots of their time online, which makes them nearly immune to traditional advertisements. If your store products are suitable for making shoutouts or launching giveaways, go for it! Partnering with influencers in your business niche, you will be able to create memorable, naturally-looking posts that don’t look like annoying direct ads – and therefore, are more likely to trigger the desired action.

#7 Utilize memes

If you regularly browse social media or follow pop culture accounts, you definitely know what a meme is. Defined as a humorous image, video, or text that is spread by social media users, memes are popular because of the relatable and funny message present. They represent a community of relatability, which is very crucial to millennials.

Memes are a powerful marketing tactic if you can fit some into your brand voice and personality. And if you are successful, memes can boost engagement since people often share them on platforms such as Twitter and Instagram, helping you gain followers along the way.

#8 Make your content visual

Whether you are preparing a Facebook post or making a draft for your in-store blog article, make sure the idea of your entry is clear immediately. As a rule, millennials tend to ‘scan’ the content they come across. So, creating a text, use shorter sentences and paragraphs, bulleted or numbered lists, and subheadings explaining the purpose of these text sections. And, with any type of content, go for high-quality infographics, GIFs, non-stock photos and other branded visuals that explain your idea quicker and better than words.

#9 Create winning user experience

What happens to a person after he or she likes your ad and decides to check your offer out? That’s right: this Internet user visits your store and expects it to be easy to use and navigate.

Given that millennials commonly use mobile devices for web surfing, your goal is to create a mobile-friendly shopping destination that doesn’t take forever to load and doesn’t make the visitors confused about their next on-site steps.

#10 Show your company culture and values

As we noted, millennials like companies that show a relatable and inspiring story. Going hand-in-hand with that is a company’s culture and its values. Are you laid back and have a relaxed work environment? Do you have ongoing sustainability efforts? Do you give back to the community and organize socially responsible events?

These are things to consider and show on social media channels to attract millennials as well as professional platforms such as LinkedIn to leverage company image and attract potential hires.

Summing it up, when marketing to millennials, keep in mind that this generation is not only tech-savvy, but educated. Besides, this audience holds the greatest spending power ever. Focus on creating an authentic brand boosted by a strong social media strategy, easy-to-use website, and great customer service.

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How To Attract Customers To Your Store With Channels Other Than Social Media

How to attract more customers to your business? A common method for promoting a dropshipping store is using various social media platforms. But, what other tools and channels can you implement into your marketing strategy as an alternative?

By now, it has become clear that online promotions are essential to attract customers to your business. Once your online store is launched, it is highly unlikely that people will find it by themselves. So, any entrepreneur that looks to start an online business needs to come up with a proper marketing strategy.

Essentially, if you don’t come up with a marketing plan, you risk ending up with a business that doesn’t bring you any income.

To make sure your business comes out on top, we have gathered a list of the most effective ways to attract customers online. However, this time we decided to exclude social networks.

We know how substantial social media is for marketing purposes, but on various occasions, they can simply be ineffective. For example, different audiences simply don’t use social media, thus you won’t be able to promote your products to your target audience. Another reason why social media can be useless for promoting your products is if you’re selling items that have advertising restrictions.

So, how do you attract customers if you can’t or don’t want to use social media for some reason?

How to attract customers with search engine optimization (SEO)

If you’re expecting online users to find you, then you need to focus your efforts on search engine optimization. When people intentionally search for specific products, they usually do so with the intent to buy them. This is why SEO is important – by optimizing your website, you increase the chances of people finding it organically.

Let’s cover the basics so that you can understand what you need to focus your efforts on.

A great SEO strategy includes the following aspects:

  • Researching related keywords to find the types of keywords customers are using in their online searches
  • Optimizing the website based on the keywords
  • Working on content marketing to attract more customers organically

Now, let’s look at each aspect in more detail.

Researching keywords

how to attract customers keywords

Keyword search is the very first step in any ecommerce SEO strategy.

To make sure you properly handle this aspect, simply follow AliDropship’s strategy of finding the best keywords for SEO: you’re welcome to check it out here!

Website optimization

how to attract customers seo optimization

Once you’ve found your keywords, you need to optimize your website based on these keywords.

First off, focus on using short URLs. Google prefers shorter URLs to longer ones.

Second, fill your product pages up with content, and keep in mind that Google prefers long content. If you don’t know what content to use to fill your pages up, here are a few examples:

  • High-quality detailed descriptions
  • How to use the product
  • Customer reviews/quotes

The aim is to provide Google with as much information as possible. By doing so, you increase the chances of your page ranking higher in search results.

Need more tips? You’re welcome to go through our Product Pages Optimization guide!

Content marketing

Content marketing is aimed at reaching your potential customers, communicating with them, and motivating them to buy your products.

Generally, content marketing comes in the form of a blog, used for publishing articles about your products. Moreover, by launching a blog you can generate more traffic to come to your website organically. That’s why we invite you to check out the benefits of blogging in ecommerce, to take a look at some great blogging strategy examples, and of course, to check out a smart strategy of repurposing your older blog content.

How to attract customers online with an email marketing campaign

An email marketing campaign is an integral part of any ecommerce business. To this day, it is still one of the best methods for increasing engagement with your customers and convincing them to purchase from you.

How to collect emails for your campaign

how to attract customers email

To properly implement an email marketing strategy, you’ll need to set up an email list. And to do so, you need to gather consumer emails or have them subscribe to your email newsletters.

So, here are several ways for you to collect emails:

Pop-ups are small windows that automatically appear on a certain page after a specific user action, page scrolling, or just after a specific time.

  • Subscribing to store news

Offer them to subscribe to your email notifications so that they get notified about new sales, discounts, etc.

These are just a few ways you can use to effectively collect your customers’ emails and contact them back. You will find more tips from our digital marketers in this article!

What to write in your emails

Now that you have a general idea of how to collect emails, you need to put them to good use. So, here are some email marketing strategies for you to consider:

  • Season, holiday, or special themed sales

The word “Sale” always brings a lot of attention to a particular store which results in attracting lots of customers. Throughout the calendar year, there are numerous occasions when you can start a sale around a specific theme. This is a clear opportunity to attract some customers and sell them what they are interested in.

how to attract customers abandoned cart

It is very common for consumers to abandon their shopping journey for whatever reason. So, don’t get discouraged if it happens to you. Instead, send notifications and remind people about what they wanted to purchase.

  • Automated email series

Create a chain of emails that will contain valuable information for your customers. It can contain insights on your niche, special product offers and deals, coupons, etc. As long as you give your email subscribers valuable content, they will keep returning to your store and can even become your loyal customers.

Want expert advice on creating a professional-looking email sequence? Our in-house Forbes contributor is here to share her automated email marketing advice!

How to attract customers to your business with influencer shoutouts

A common strategy used by various brands is promoting their products or services through influencers.

Who is an influencer? An influencer is someone who has a large following on a specific social network: we have previously talked about YouTube influencers and Instagram influencers in more detail. Influencers share insightful and useful information on their preferred niches or industries. It can be anything really, from sports to foods, to photography, to gadgets, etc.

So, what’s the strategy? Nothing too difficult really.

What you need to do is find an influencer who specializes in a topic that is relevant to your online store and contact them so they can shoutout your online store.

Essentially, by collaborating with an influencer who has a similar niche to yours, you promote your products or service to your potential customers.

How does it work?

All you have to do is come to an agreement on what you will give them in return. Of course, many influencers set a specific price for their shoutout.

However, you can also provide them with an item or a few from your store. Thus, they can promote your products, give an honest review on it, and in the end keep it. It’s that simple and everyone will be satisfied.

How to attract customers using Google Ads

Everyone is familiar with Google, right? After all, it is one of the world’s biggest companies and perhaps the most popular search engine on the Internet.

Besides all that, it can also be a great instrument for you to find and attract more potential customers. You have a few ways to attract customers on Google, through “Google Search” and through “Google Shopping”.

Google Search

how to attract customers Google search ad

Let’s start with the first one. Google search is perhaps one of the most popular Ads services out there. It displays ad texts when an internet user uses various keywords specified by the advertiser.

Compared to Google Shopping, Google Search allows you to use more keywords you wish your product to be seen for. Moreover, it allows you to use more textual content, including even a product’s description. Here are some examples to give you an idea! However, that’s where it’s limit lies: unlike Google Shopping ads, search advertisements are text only.

Google Shopping

On the other hand, there is Google Shopping and it is perfect for ecommerce store owners. All you need to use Google Shopping is a product feed, Google Merchant Center, and an ecommerce website. Google Shopping ads are usually shown at the top of the search results, which is great in terms of visibility.

However, it is a bit more complicated than Google search. Whether your product appears at the top is heavily based upon your “Product feed”. It consists of various information about the product: the brand, quantities, sizes, colors, etc.

So, to ensure your product pops up, you need to carefully optimize your Google Shopping data feed. The challenge here is to provide all the different attributes that Google wants and provide it in the format that Google wants.

The key thing to remember when using any of these ad services is that these are PPC ads. A PPC (Pay Per Click) ad is a form of advertising, where you only pay when someone clicks on your ad.

So, essentially, when setting up any of these tools for your promotional purposes, you need to optimize your ad spend budget. If you want to know what is the ideal budget to set – unfortunately, there is no clear answer.

Nevertheless, we encourage you to start with a small budget and work your way up. Even if you don’t get sales right off the bat, you will get data. And in online marketing, data is very valuable.

While your ads are running Google will learn about your audience and their preferences, and can find various connections to their buying patterns. As a result, your ads will be shown to more consumers with similar buying behavior.

When can I expect to see results from these methods?

It is quite difficult to tell, as there are a lot of factors that affect each method.

  • SEO

If we’re talking about SEO, the results vary heavily. However, experts state that it takes about 6 months to see notable results.

And the 6 to 12-month time period is when you will see the largest gains. Keep in mind that SEO is not something you set up and wait for to bring you results. It requires you to always keep track and manage it to see any lasting results.

  • Email marketing

Moving on, an email marketing campaign can take even more time to see sufficient results. Especially if you’re starting from scratch and don’t have an existing email list. You’ll need to build one so that you can launch email campaigns.

And when you focus on creating an email list, the key is patience. It can take up to 6 months to create a fully-fledged email list of customers who want to subscribe and follow you.

Just remember that email marketing campaigns are used for establishing long term relationships with your customers.

  • Influencer marketing

How soon will you see the results of collaborating with various influencers? It depends.

We know that’s not the answer anyone wants to hear, but that’s how it is. It all depends on your brand, product, budget, process, and how you execute your strategy.

If you properly execute your promotional campaign, you can see results within 3 months.

  • Google Ads

Attracting customers through Google Ads is probably one of the fastest ways to get traffic, leads, and sales.

However, it takes time to create an effective campaign and it involves lots of testing. Nevertheless, you will see the first clocks and traffic boost almost instantly.

But to see successful long-term results, it can take weeks or even months.

How much does it cost to attract customers with these methods?

  • Search Engine Optimization

Optimizing your store by yourself isn’t going to cost you much: if you don’t use any paid research tools, you can actually complete all your SEO-related tasks for free.

And even if you decide to ask for professional assistance, you can find quite affordable options from high-level experts. For example, you can get a SEO Starter Pack for $69 only, and order SEO-friendly articles for as little as $30 per a small one. And this SEO Image Optimizer, for its humble cost of $39 (one-time payment only!), will not only help you improve your site ranking, but also cut down its loading speed for a higher customers’ convenience.

  • Email marketing

How much does an email marketing campaign cost? It all depends on your business type, of course. Essentially, it all depends on you and how much you are willing to invest in your campaigns.

For example, an individually made automated email sequence will cost you from $89 to $199 depending on the number of messages in the series. And integrating an email subscription form into your website will only cost you $59.

  • Influencer marketing

It is important to mention that the pricing may change depending on the platform and the number of subscribers.

So, according to recent reports, here is the average cost depending on the platform and the number of followers:

  • Facebook influencer pricing: $25 per 1,000 followers
  • Instagram Influencer pricing: $10 per 1,000 followers
  • Snapchat Influencer pricing: $10 per 1,000 followers
  • YouTube Influencer pricing: $20 per 1,000 followers

Keep in mind, however, that influencer pricing varies depending on the person, as some people can set their own prices.

  • Google Ads

Similar to other methods, there is no clear answer, as there are many factors that influence the total cost. The industry, products, and services, competitors all influence the advertising costs on Google Ads.

The average cost-per-click on Google Ads is $1 to $2.

However, it is worth mentioning that on average mid-sized businesses spend $9,000 to $10,000 on advertising per month.

Here is the average CPC based on a specific industry.

As we’ve previously mentioned, there are a lot of variables that influence the costs of running a PPC campaign. But almost any kind of business can make Google Ads work. It all depends on what you are aiming to achieve and how much you are willing to spend.

When is the best time to implement these methods to attract customers?

This is a very common question among many business owners and the answer for every method differs.

Let’s start with SEO. With this method, the sooner you implement it the sooner you will see the results. Like we mentioned before, it takes some time to see any sufficient results, so be sure to implement this strategy during the website development stage.

On the other hand, influencer marketing, and Google Ads should be implemented when the store is fully functional and you are ready to sell your products.

However, if we take email marketing, you can’t exactly set up a campaign without the proper resources. It takes time to acquire and create an email list of active customers. In this regard, when you manage to complete your email list, should you start an email marketing campaign.

Final takeaways on how to attract customers to your dropshipping business

It is evident that there are many ways to promote your dropshipping business and attract customers online. All of them are effective in their own way, but it will take some time to see any lasting results. Of course, a lot depends on how you approach and adapt these methods to your business.

So, how to attract customers? Besides the ever so popular social media platforms, you can turn to search engine optimization, set up an email marketing campaign, collaborate with influencers that are close to your niche, or set up a PPC campaign with Google. Remember, most of these methods require some time to kick in and get going, but the end results can be very rewarding.

There are many ways to attract customers online, but surely you want them to come to a website that’s professionally made and designed? Well, you can get one with AliDropship! You will receive a fully optimized online store that will create a lasting impression on your customers and generate sales.

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Custom Product Labels: How To Draw Attention To Your Best Deals In 1 Click?

Are you looking for ways to increase your store conversion rate? Would you like to highlight your product offers and grab customers’ attention? Actually, there is a way out – add custom product labels to your product images by means of the Product Labels add-on!

Product labels: what are these?

Let’s start with the basics. What do we mean when speaking about product labels? And why do you need them? Is it true that they can significantly boost your online store sales? Actually, they can. But first things first.

These are not ‘physical’ packaging labels as you might have thought. When we say ‘product labels’, we mean the labels added to your in-store product images.

a screenshot showing an example of item labeling

Why such labels are a must-have for online stores

It’s no secret that nowadays it’s images that run mass media. So it means it’s not enough for ecommerce entrepreneurs to create a perfect product page, write a profound article and so on. It’s more important to convince Internet users to visit your landing page, place an order, etc.

If you want to reach these targets, you need to understand that nowadays the majority of Internet users scroll the feed down until they find something that draws their attention. As a rule, this is all about catchy images and captivating headlines.

However, you probably guessed it. In practice, not every picture is capable of attracting potential customers to your ecommerce website. So what should it contain in order to make online shoppers visit your website, stay in your online store, and make purchases?

Okay, well, a number of outlets have already undertaken studies to determine a customer’s behavior. So the team of Invesp figured out that more than 2/3 of online shoppers mainly buy  items at a discount. But what’s the most effective way to inform a customer about special offers and discounts and make sure that they will notice this?

It remains for you only to put 2 and 2 together. Internet users tend to pay their attention mainly to images, right? So this is the very place to put mentions of discounts, sale seasons, low stock, etc. And it’s the Product Labels add-on that will help make the most of this action!

How can Product Labels add-on help you sell more?

Actually, in order to let you easily highlight your special offers and draw potential customers’ attention, we introduce our new IT solution for business – it’s the Product Labels add-on!

The Product labels add-on is an IT solution that is designed in order to let you add different kinds of labels to your product images.

an image showing examples of custom product labels this add-on suggests

Well, the idea behind this add-on is using a product label instead of splashing thousand words so that not a single customer could leave your website empty-handed.

So how can you benefit from the Product Labels add-on? In practice, it helps you complete the following tasks:

  • Grab visitors’ attention with animated labels on your product images
  • Create a sense of urgency with labels from ‘low stock’ category
  • Boost sales by means of attracting customers with ‘hot deal’ labels
  • Increase your store conversion rate

How Product Labels add-on works: FAQ

a picture showing how to use custom product labels for business

First of all, we would like to mention that using the Product Labels add-on doesn’t require you to have special skills and competences. It works almost automatically, so you can add eye-catching and high-converting labels to your product images in some clicks.

  • What is necessary to let the this add-on work?

Please note that if you want to use the Product Labels add-on, you need AliDropship Plugin or AliDropship Woo Plugin installed on your website. What’s more, at the moment, the Product Labels add-on is not compatible with such themes as Flatsome, Storefront, Shopkeeper, and Shopper.

  • How to install the Product Labels add-on? Is its setup included in its price?

The price of the Product Labels add-on does not include its setup. Feel free to order its setup service here if necessary. However, this is absolutely not challenging to install this add-on, so you can do it yourself.

  • How to put these labels on your product pages?

Actually, this is one of the easiest parts. When you have installed the Product Labels add-on, you will see the Product Labels section in the admin area of your website. So you need to move to this section, choose a label category, label itself, placement, and determine priority.

a screenshot demonstrating how to use product labels add-on for business

Why have we noticed such a notion as priority? Well, pay attention to the fact that the Product Label add-on is able to automate the process of adding custom product labels to your product images.

This add-on lets you choose lots of labels for one product page: Low stock, Sale, New product, etc. Meanwhile, only one label will be shown on the image. So you are able to customize which labels will be the first priority for each product category.

Are there any other ways to automate the process of product labeling? Yes, there is one. You are able to enable automatic product labeling.

a picture showing how to customize product labels add-on

Now it’s you who determines which discount means the best deal, and which amount of items left in stock will trigger the ‘low stock’ label, etc.

By the way, despite the fact that there are plenty of different labels you will find in the add-on catalogue, we’ve decided to provide you with an option to add your own custom product label. So you will be able to benefit from your own design solution.

What other features does the Product Labels add-on have?

  • 8 label placements

a picture showing a wide variety of customization options this add-on provides

  • 4 animations types available

a picture showing a wide variety of customization options this add-on provides you with

  • Time settings

a screenshot showing time settings the product labels add-on provides

  • Automatic labeling

a screenshot showing automatic labeling option

  • Autoresizing labels for different pages

a picture showing an autoresizing option product labels add-on suggest

Summing it up: custom product labels and their sales boosting potential

a picture showing the benefits product labels add-on provides you with

Well, what’s the formula of growing sales in your online store? How to sell more? In fact, there are lots of factors affecting this.

We know for sure one of the aspects we can easily optimize: making your product offers more eye-catching. The Product Labels add-on is the tool that will help you with this!

So feel free to add different built-in attention-grabbing product labels to your product images and make sure no one internet user will ignore your offers or leave your website without a purchase. Beyond this, we hope you will be happy about the multiple customization features the Product Labels add-on provides you with.

So don’t miss the chance to highlight your product offers and boost sales with the Product Labels add-on from AliDropship!

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Online Contest Software: Engage With Your Community In Style!

Are you looking for ways to increase your social media engagement? Would you like to boost your sales and make the most of your online store? If so, it’s time to check our new online contest software: the Giveaway Template we’ve integrated into the Landing Pages add-on!

We bet as a store owner you’ve been trying to figure out how to drive up engagement and increase your influence on social media. You might have even googled ‘how to go viral’.

They say there’s no silver bullet when it comes to increasing brand awareness. But it looks like there is one.

It’s time you turned your attention to the most incredible combination developed to help you catch a viral wave and add to your social currency. Contests and landing pages are just meant to work together towards a more discoverable business appreciated by a strong community of loyal customers.

Why run online contests and giveaways

Being the cornerstones of viral marketing, contests and giveaways can create a buzz around your brand and give the exposure it needs.

Plus, the chance to win a valuable prize creates a positive attitude towards the business. You can use this fact to strike up a conversation with your community and engage your audience.

Contests and sweepstakes have a temptingly low-effort entry. All you need to do to enter one is to somehow interact with a brand’s social account. Typically, you just share the contest page on your social media for a chance to win a cool prize. That’s why everyone is so obsessed with giveaway contests.

Social media shares are not only about numbers you can get. Contests can do a fantastic job of nudging users to invite others to check out your brand. People will share your contest with their friends who are very likely to share the same interests.

As you might have already guessed, this means your store is about to get referred leads. These leads are obviously much more interested in your domain than those who you might find in your random marketing efforts.

Just imagine if every person who shares your contest on social media brings two friends to your website, you’ll get an effortless 20% uplift! This creates a viral loop and opens up unlimited possibilities for growth.

To sum it up, with contest landing pages, you can:

1. Create buzz and increase brand awareness

2. Increase your social media presence

3. Engage with your community

4. Collect leads

5. Promote your product

6. Encourage people to visit your store

7. Drastically cut down on your Cost Per Acquisition

8. Get valuable insights into your target audience

Wondering how to achieve all of these? We’ve got you covered!

Meet AliDropship’s online contest software and enjoy the difference it makes!

With the brand new Contest template developed for Landing Pages add-on, you can create giveaways in just a few minutes. Have a look at the demo contest landing page.

a picture showing an example of a landing page online contest software suggests

You won’t need to sell hard to grow by leaps and bounds using contests. This time everything will work in a pretty much different (and exciting!) way.

Well, no more theory! Let’s jump to practice 👨‍🔬

How to choose a prize for your online contest

We recommend selecting such a prize you’d be happy to get yourself. Why bother competing for a one-penny-worth thing? Be honest with yourself. Would you enter a contest to win a low-quality useless stuff?

Rather, a prize that has that vava-va-voom is bound to attract participants. Obviously nobody would like to miss a chance to get hold of a nice freebie.

The Contest template we’ve developed for Landing Pages add-on does not oblige you to stick to a product. Think what your target audience would enjoy receiving. A good draw might be an awesome product, a helpful guide, a gift certificate, or a free download.

In short, create an incentive for a person to tell about your business on social media. Regardless of what you pick as an award, your financial investment is hilariously insignificant in comparison to what you can (and will) get instead.

How to create a viral contest page

We closely followed the best practices when developing online contest software, so you can quickly craft a perfect giveaway using the Landing Pages add-on. The professional-looking ready-made Contest template is filled with demo content you can take advantage of.

Pick catchy visuals

Visually pleasing, the template has all the right accents. A large featured image, a standout call-to-action button, and the urgency elements play their own crucial role in realizing the full potential of your contest landing page.

No matter what goal your landing page works towards, it should include attention-grabbing visuals. Fixed when you scroll the page, the large featured image plays a crucial role as it reflects the mood and feel of the page. The front-end builder offers a number of customization options for your featured image. Make sure to check them out in this detailed setup guide.

a picture showing a contest template featured image

Explain the contest terms and conditions

Start off by revealing the contest details. Add a compelling copy where you state clearly when the contest ends, how to enter, and how many prizes are being given away.

an image that shows a giveaway countdown timer you get

Show how much time is left to participate

A countdown timer is a must on each and every contest page. People tend to procrastinate when they feel they are not limited by time. To create urgency and get people to act fast, give an added visual trigger.

A large countdown timer like the one used on the demo landing page shows when the contest will be closing. Looks damn compelling!

a screenshot of the contest template countdown timer

Make it clear how to take part in the contest

Once potential participants are familiar with ‘what’, it’s time to get down to the ‘how’ part. Explain how to enter the contest and how points are scored. The Landing Pages add-on provides four social buttons to fulfill the task:

1. Facebook like button (add a link to your Facebook page here)

2. Facebook share button

3. Tweet button

4. Pinterest save button

These tools are sure to tap into engagement and grow your social following. Not only contest entrants will spread the word about your brand, they might also stick around as your followers.

a picture showing a social share block at a contest template

Thanks to the built-in Mailchimp integration, the Contest template is here to help you resuscitate your email list. The entry form is extremely easy to use: it’s the only field to fill that won’t turn visitors away.

You won’t just get your visitors’ email addresses. You’ll build an engaged email list which is way better news. When an award that a target audience finds interesting enough to sign up is handed out  — lead quality just cannot be better.

a picture that shows contest template mailchimp integration

It might be a good idea to score one point for every entry channel used. This creates an incentive for people to use other methods to get more scores and raise their odds of snagging the prize.

Show how many people have entered

What else can you take advantage of to build a drive to compete for a prize? Try to inspire competitiveness by showing how many people have already entered. Entrant count might well become a contributing factor in the decision to participate in your giveaway.

a picture showing an example of online contest software you can get

Make your contest look trustworthy

Everyone wants to make sure that a giveaway is trustworthy. So, don’t skimp on testimonials. They are a classic go-to hack you can enhance your brand credibility with. Hover over a comment to adjust it to your needs.

Feel free to upload customers’ photos, edit the default dates, and add more reviews by drag-and-dropping the Facebook comment element.

a picture showing social proof on the contest template

At the bottom of the page, you’ll find the disclosure area where you can tell your visitors more about rules, terms and conditions, etc. Your utility pages will open in a popup to keep your visitors from leaving the page.

an image demonstrating contest template disclosures

Work on the entry confirmation page

When your visitors hit the Enter now button, they will be redirected to the Entry confirmation page. This is a great place to experiment with some extra incentive. Why don’t you reward your visitors with a coupon code to encourage those who have already demonstrated interest in your store to discover your product range?

Chances are they’ll find something valuable for them or at least get to know your brand to get back later. Plus, you can use psychology to your best advantage. By offering coupons you’ll make your participants feel like they’ve already won something. By default, the button integrated in our online contest software leads to your Homepage, but you’re free to link to any other page.

A fine background image and an encouraging copy will be a nice finish.

an image demonstrating a contest template entry confirmation

You’re done! Like what you see? We bet you’ll be even more pleased with the results you get. Since you can create an unlimited number of pages with the Landing Pages add-on, don’t waste your time and start building your next landing page!

How to announce your contest

There’s no need to spend a fortune on advertising your contest. Our landing page template is designed in such a way that it can generate free publicity and self-promote thanks to the built-in engagement mechanism. Here’s how you can tell your audience about your contest absolutely for free:

  • Announce your giveaway in your blog
  • Launch an email campaign to let your subscribers know about the contest
  • Publish a post on your Facebook page
  • Create a dedicated post on Instagram and post a story
  • Tweet your giveaway in your Twitter account
  • Tell your Pinterest followers about the new giveaway
  • Show a popup on your website Homepage with a link to your landing page
  • Shoot a video and upload it to your YouTube channel

To fuel your efforts and expand your reach, consider promoting your contest on Facebook, Twitter, Google, Reddit, etc. You’ll capitalize on your advertising investments in no time.

Your contest is over. What’s next?

The giveaway came to an end and you picked your winners. You can contact them via email, make an announcement on your social media page, or publish a post in your blog.

But don’t stop here.

You can ask the winners to send a ‘happy customer’ photo with your product once they get it. User-generated content is great at building trust with your audience and inspiring extra confidence to make a purchase.

Also, we recommend getting in touch with other not so lucky entrants to offer a nice consolation prize. Thank them for taking time to enter the contest and sweeten the pill with a coupon code. Invite them to sign up to your newsletter so that they keep an eye out for the next giveaway.

This way you’ll kill two birds with one stone: foster loyalty + grow your email list. Nice move!

Bonus tip

That’s not all. We’ve got one more trick up our sleeve.

When you run a contest using our online contest software, you will notice that some users are more active than others. These enthusiasts might become influencers you will be able to count on to promote your brand in the future.To establish a trustworthy relationship with them, you’ll want to reach out to them personally.

A good idea is to send them a personalized ‘thank you’ email or to offer them to share their experience with your brand in return for some perks from your business.

In other words, you can build a mutually beneficial collaboration.

What’s more, they might happen to have a large number of followers. This fact is kind of self-explanatory: the more people hear about your brand, the more visitors you’ll get.

To wrap it up, contests and giveaways are a true win-win that simply are too good to miss. They trigger a social sharing cycle and get the viral loop rolling. Keep building your expertise and remember to live up to customer expectations! With the latest addition of an online contest software functionality, our Landing Pages add-on will be an efficient and reliable assistant to help you with all your undertakings.

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