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Top 25 Ecommerce Marketing Tools To Use In 2021

Looking to double down on your dropshipping store growth? You’ll need some epic ecommerce tools to help you get there!

The industry is changing and expanding faster than ever. In fact, the global ecommerce market is expected to register $6.54 trillion in sales by 2022. That’s up from $3.53 trillion in 2019.

Online commerce is shaping fast, and we must stay up-to-date on the market. With so many free and paid tools available for online businesses, it’s not always easy to see which tools are the most beneficial and how they can help your dropshipping store succeed. For this reason, we decided to show you a list of the best tools that our team uses every day to boost productivity and make our stores, as well as our clients’ businesses, more successful.

Analytical tools for ecommerce business

  • Google Analytics (Free)

This is the most common tool for online businesses’ owners. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns, and more perform.

It’ll guide you to where your investments are failing so you can take action. Google Analytics can also show you how many people were on your website and followed through with a purchase. This can help you think of better strategies, make better product pages, and more.

  • KISSmetrics (From $299/mo)

KissMetrics is a website analytics tool revealing visitors’ behavior and their online history. The tool is handy for merchants, as it helps in events tracking and online shoppers’ funnel analysis. KissMetrics allows retailers to accumulate lots of details about any visitor: where he or she came from (for example, from an ad campaign, etc.), which actions they took in your online store, which events they triggered, and what’s their overall history. The tool also offers audience segmentation, A/B tests, comprehensive reporting, retention reports, testing availability, and staging sandboxes.

Ecommerce tools for SEO

  • Google Search Console (Free)

Google Search Console is very useful in understanding the way Google sees your site. It helps you optimize content by diving into analytics and submitting URLs for indexing, exploring mobile usability, and receiving alerts when something goes wrong. Combined with Google Analytics, it is one of the most powerful data sources for SEO.

  • SemRush (From $99.95/mo)

SEMRush finds the best keywords after going through your website content. It also looks at where you can use a backlink and even compares your strategy to that of your competitors! You can track their paid ads performance, organic keywords, and even their best-performing product listing ads.

SEMRush is great for small and medium-sized enterprises. With over 3 million users from all over the globe, it helps business owners make their campaigns hyper-local and get phrase-match keywords for SEO and PPC campaigns.

Competitors research tools for ecommerce business

  • Google Trends (Free)

Google Trends: ecommerce tool for researching the level of internet users' interest in particular topics

Google Trends allows you to explore the most trending search terms or even observe how one keyword is performing compared to another one. By selecting different regions, you can also see more details on the search volume for specific countries and locales.

  • BuzzSumo: a content ideas tool (Free trial; plans start from $99/mo)

Attracting new customers to your ecommerce store should be a regular task. But sometimes, coming up with new ideas and compelling content can be challenging.

If you create boring content that provides no value, nobody will read it! And even if they do read it, they won’t share it, and that means Google won’t recommend it.

So, if you are looking for ideas on what to write on your blog, social media or in your newsletters, BuzzSumo lets you search for specific topics and see the most popular articles written about them. You can then capitalize on those ideas to create fresh content for your business. That’s all there is to it.

It’s free for the first 7 days, and after that, it’ll cost you $99 per month for the pro package.

  • AdSpy (From $149/mo)

AdSpy is a powerful ad intelligence platform that you can use to find and study competitors’ campaigns in your niche.

It provides access to 80M+ ads in 88 different languages across 198 countries from 13M+ advertisers, making it a powerhouse of a database.

Also, it comes with some excellent search filters which allow you to target your competitors’ campaigns with uncanny precision.

Use it to discover Facebook and Instagram ads and apply the advanced filters to your search to find ad texts, comments, and landing page URLs along with ad types, daily likes and much more details.

Website optimization tools for ecommerce business

  • SEO Image Optimizer (one-time payment of $39)

SEO Image Optimizer: ecommerce tool for your website optimization

As you may already know, optimizing your website images is crucial for its performance and position in search results. With the SEO Image Optimizer, you can cut down your website loading time and improve the SEO ranking. This powerful tool boosts site performance by resizing your website images for quick loading while creating SEO-friendly ALT texts and titles for search visibility. Easy to use, it just requires a one-time activation for fully-automatic optimization of your website’s images.

  • PageSpeed Insights (Free)

As a dropshipping store owner, you need to keep the user engaged with your store pages and deliver the most pleasant visitor experience for the users of any devices. Google provides a great tool for checking your page loading speed! PageSpeed Insights can be used to analyze the content of your online store and to give you some tips on how to make both the desktop and mobile versions of your site faster.

Content marketing tools for ecommerce business

  •  Canva (Free, paid plans available)

Canva is a template-based design tool that’s free and easy to use. With Canva, you can create infographics, presentations, posters, flyers, and even webpages. The templates in Canva will save you an incredible amount of time and effort.

Even the free version comes with a massive library of stock photos, icons, and designs which are more than enough for your ecommerce needs. If you’d like to upgrade, prices start at $12.95 a month.

  • Animoto (Free, paid plans available)

You can create impressive videos in minutes using professionally designed video templates for ads, sales, how-to guides, and more. With Animoto’s drag-and-drop video maker, you can simply add your own photos, videos, or text, and then upload a ready video straight to social media.

Animoto is especially awesome for creating video slideshows as you can easily combine photos, video clips, stock videos, texts, and music.

  • Adobe Premiere Pro ($20.99/mo)

This is a very robust tool, offering more than just the ability to clip, paste, and edit. Adobe Premiere Pro also makes time-consuming tasks easy with the ability to synchronize audio and video from different sources, upload media from a wide range of sources, and provide JKL trimming which allows users to scrub and trim video footage all at once.

It is a powerful tool requiring at least some background knowledge and experience. Luckily, Adobe provides a comprehensive walkthrough of the tool which makes getting started pretty straightforward.

This means you can get started creating high-quality, story-telling videos for your website, YouTube channel, or any other platform in no time at all!

  • Adobe Photoshop ($20.99/mo)

With Adobe Photoshop, you can do anything from photo editing and compositing to digital painting, animation, and graphic design. As a dropshipping store owner, you can use it to create beautiful social media posts, ad banners, visual elements for your branding, email campaigns and much more. With powerful editing tools and new smart features for creating magical effects, you can turn imagery into artistry.

  • Apester (Free trial; plans start from $29/mo)

Polls, personality tests, and videos used on Apester allow you to present your content in a more engaging format. These types of online activities are fun for customers: interacting with your brand this way, they also receive unique insights into the facts and details they already know.

  • Figma (Free, paid plans available)

Figma is a cloud-based design tool that allows you to work together with your team on the same file in real-time. This is especially helpful when design team members are not in the same physical location. Designers will feel they are part of your team and see how you value their input. Collaboration gives designers an incentive to come up with the best possible design for a client with the given budget and time constraints. Needless to say, Figma is useful not only for designers, but also for people without any designing skills. It has hundreds of templates that anyone can use to create icons, graphics, etc.

If you’re not fond of Photoshop, make sure to try out Figma!

Ecommerce tools for social media management

  • Social Rabbit Plugin ($69)

Social Rabbit Plugin: ecommerce tool for social media management

With this handy plugin, you can automatically create smart human-like posts in your feed and run hassle-free promotions on your social accounts 24/7.

What makes Social Rabbit so powerful? It draws attention to your page through following, liking, and commenting on users’ posts and accounts. Your social traffic and sales grow like crazy!

  • Best Hashtags (Free)

Whether you’re using Instagram for personal use or planning to adopt Instagram marketing for your business, it’s critical that you take advantage of one important thing – Instagram hashtags. It’s a simple tactic that can be used to grow both your reach and authority.

The question is: “How do I find the best hashtags for Instagram?”

With Best Hashtags, you can find the best hashtags to use in your posts on Instagram, Twitter, Facebook or Tumblr to get more likes.

Ecommerce tools for email marketing

  • MailChimp (Free, paid plans available)

MailChimp is one of the best known and most used email marketing tools in the whole world, and there is a reason for that. Apart from being very user-friendly and having all the basic features, it also offers sophisticated ones, such as scheduling emails based on timezones, providing insightful campaign analytics, sending auto-responses, offering visual drag & drop builder with many templates, segmenting followers based on their location, and many more.

Moreover, MailChimp has the right functionality for Facebook, Instagram & Google remarketing ads, as well as a landing page builder and support of transactional emails via Mandrill.

  • OptinMonster (From $9/mo)

OptinMonster is the best WordPress popup plugin that makes it easy to generate more leads directly from your WordPress site. With its drag and drop builder, you can create eye-catching pop-ups to convert your site visitors into subscribers.

One of the best things about OptinMonster is that it comes with dozens of targeting options to show the right message to the right person at the right time. For example, you can display a popup that offers a lead magnet about blog traffic when your site visitor is reading a blog post about the same topic.

Marketing automation tools for ecommerce

  • Facebook Business Add-On (one-time payment of $27)

Facebook Business add-on: ecommerce tool for automated Facebook promotion

Facebook Business is an efficient solution designed to give you the smoothest promotion experience possible. You can synchronize your store with Facebook’s Product Catalog and forget the tedious process of collecting and adding products by yourself — in just a few clicks, all items will be ready to be added to your Facebook page!

This add-on makes it easier to sell from your product catalog and get more profit from Facebook Dynamic Ads by reminding your potential customers about products they’ve browsed. All you need to do is set up a Facebook Dynamic Ads account and add your Facebook Pixel code to the Facebook Business add-on settings to get going!

  • Landing Pages ($27/mo)

Landing Pages add-on: ecommerce tool for highlighting your winning product

Want to quickly build insanely effective landing pages that convert your visitors into paying customers? Try this Landing Pages add-on!

Landing pages are an incredibly powerful tool that has proven to convert two times more visitors into paying customers than typical product pages. They can help you win more sales, grow your audience, and generate better Return on Investment (ROI) because they focus visitors on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

  • Google Merchant (one-time payment of $27)

Google Merchant add-on: ecommerce tool for promoting your business with Google Shopping

Placing your offers on Google Shopping platform is the best way to reach more potential customers around the world! Our Google Merchant add-on helps you get your store name and items on to search results by automatically generating listings from your website’s product feed.

With this handy tool, you will be able to promote your business more efficiently while saving time. The add-on allows you to set up and assign attributes to products to place on the platform. Then, in just a single click, you get an automatically-generated product catalog in the form of an XML file or a link that you can then set up as a shopping campaign in Google Merchant Center.

  • Leadpages.com (From $27/mo)

You can use Leadpages to create and launch a professionally looking landing page for your winning product in minutes. Start with a conversion-optimized, mobile-responsive template. Then customize it with the use of the Drag & Drop Builder. No coding or high-tech skills required!

Another way is to use it for lead generation is to create a landing page with a lead magnet and collect customers’ emails (you can use them in your email marketing campaigns later). One more option is to create a few landing pages for different products and do some testing to figure out which products convert better. The choice is up to you!

Ecommerce tools for productivity

  • Trello (Free, paid plans available)

Trello: ecommerce tool for optimizing your list of tasks

This website lets you use their boards and lists to organize and arrange your projects. Trello can be used to organize business-related or even personal plans and events. Extra features include comments, due dates, and required attachments.

Trello is free and can be accessed by simply signing up. It can be found as an app on the Google Play store and the App Store. The Trello blog explains how to use the platform, as well as shares a few tips and tricks.

  • Grammarly (Free, paid plans available)

This tool for ecommerce business is the best solution to automatically proofread content and make it clean and understandable. You can set contexts for the texts, too. This means that the tool will analyze your content differently based on its style: business, academic, casual, and more.

To make it work for the texts you’re creating in Google docs, simply install Grammarly as your Google Chrome extension. The free trial will be excellent to see how the tool works. And as a business owner, you can buy a premium subscription for unlimited checks!

Conclusion

Ecommerce marketing is growing, and it’s here to stay. Technology is advancing, too. Now, there are so many automation tools for ecommerce business that can help you multiply your profits and brand value!

When it comes to analyzing and improving your online store, there’s never enough hours in the day and never enough resources. However, with the tools that we’ve gathered here, you can be more efficient in how you spend your time and make a lot of improvements. Select the best ecommerce tools for your online store, and you will succeed in growth hacking your dropshipping business!

Read the source: https://alidropship.com/top-ecommerce-tools/

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Custom Product Labels: How To Draw Attention To Your Best Deals In 1 Click?

Are you looking for ways to increase your store conversion rate? Would you like to highlight your product offers and grab customers’ attention? Actually, there is a way out – add custom product labels to your product images by means of the Product Labels add-on!

Product labels: what are these?

Let’s start with the basics. What do we mean when speaking about product labels? And why do you need them? Is it true that they can significantly boost your online store sales? Actually, they can. But first things first.

These are not ‘physical’ packaging labels as you might have thought. When we say ‘product labels’, we mean the labels added to your in-store product images.

a screenshot showing an example of item labeling

Why such labels are a must-have for online stores

It’s no secret that nowadays it’s images that run mass media. So it means it’s not enough for ecommerce entrepreneurs to create a perfect product page, write a profound article and so on. It’s more important to convince Internet users to visit your landing page, place an order, etc.

If you want to reach these targets, you need to understand that nowadays the majority of Internet users scroll the feed down until they find something that draws their attention. As a rule, this is all about catchy images and captivating headlines.

However, you probably guessed it. In practice, not every picture is capable of attracting potential customers to your ecommerce website. So what should it contain in order to make online shoppers visit your website, stay in your online store, and make purchases?

Okay, well, a number of outlets have already undertaken studies to determine a customer’s behavior. So the team of Invesp figured out that more than 2/3 of online shoppers mainly buy  items at a discount. But what’s the most effective way to inform a customer about special offers and discounts and make sure that they will notice this?

It remains for you only to put 2 and 2 together. Internet users tend to pay their attention mainly to images, right? So this is the very place to put mentions of discounts, sale seasons, low stock, etc. And it’s the Product Labels add-on that will help make the most of this action!

How can Product Labels add-on help you sell more?

Actually, in order to let you easily highlight your special offers and draw potential customers’ attention, we introduce our new IT solution for business – it’s the Product Labels add-on!

The Product labels add-on is an IT solution that is designed in order to let you add different kinds of labels to your product images.

an image showing examples of custom product labels this add-on suggests

Well, the idea behind this add-on is using a product label instead of splashing thousand words so that not a single customer could leave your website empty-handed.

So how can you benefit from the Product Labels add-on? In practice, it helps you complete the following tasks:

  • Grab visitors’ attention with animated labels on your product images
  • Create a sense of urgency with labels from ‘low stock’ category
  • Boost sales by means of attracting customers with ‘hot deal’ labels
  • Increase your store conversion rate

How Product Labels add-on works: FAQ

a picture showing how to use custom product labels for business

First of all, we would like to mention that using the Product Labels add-on doesn’t require you to have special skills and competences. It works almost automatically, so you can add eye-catching and high-converting labels to your product images in some clicks.

  • What is necessary to let the this add-on work?

Please note that if you want to use the Product Labels add-on, you need AliDropship Plugin or AliDropship Woo Plugin installed on your website. What’s more, at the moment, the Product Labels add-on is not compatible with such themes as Flatsome, Storefront, Shopkeeper, and Shopper.

  • How to install the Product Labels add-on? Is its setup included in its price?

The price of the Product Labels add-on does not include its setup. Feel free to order its setup service here if necessary. However, this is absolutely not challenging to install this add-on, so you can do it yourself.

  • How to put these labels on your product pages?

Actually, this is one of the easiest parts. When you have installed the Product Labels add-on, you will see the Product Labels section in the admin area of your website. So you need to move to this section, choose a label category, label itself, placement, and determine priority.

a screenshot demonstrating how to use product labels add-on for business

Why have we noticed such a notion as priority? Well, pay attention to the fact that the Product Label add-on is able to automate the process of adding custom product labels to your product images.

This add-on lets you choose lots of labels for one product page: Low stock, Sale, New product, etc. Meanwhile, only one label will be shown on the image. So you are able to customize which labels will be the first priority for each product category.

Are there any other ways to automate the process of product labeling? Yes, there is one. You are able to enable automatic product labeling.

a picture showing how to customize product labels add-on

Now it’s you who determines which discount means the best deal, and which amount of items left in stock will trigger the ‘low stock’ label, etc.

By the way, despite the fact that there are plenty of different labels you will find in the add-on catalogue, we’ve decided to provide you with an option to add your own custom product label. So you will be able to benefit from your own design solution.

What other features does the Product Labels add-on have?

  • 8 label placements

a picture showing a wide variety of customization options this add-on provides

  • 4 animations types available

a picture showing a wide variety of customization options this add-on provides you with

  • Time settings

a screenshot showing time settings the product labels add-on provides

  • Automatic labeling

a screenshot showing automatic labeling option

  • Autoresizing labels for different pages

a picture showing an autoresizing option product labels add-on suggest

Summing it up: custom product labels and their sales boosting potential

a picture showing the benefits product labels add-on provides you with

Well, what’s the formula of growing sales in your online store? How to sell more? In fact, there are lots of factors affecting this.

We know for sure one of the aspects we can easily optimize: making your product offers more eye-catching. The Product Labels add-on is the tool that will help you with this!

So feel free to add different built-in attention-grabbing product labels to your product images and make sure no one internet user will ignore your offers or leave your website without a purchase. Beyond this, we hope you will be happy about the multiple customization features the Product Labels add-on provides you with.

So don’t miss the chance to highlight your product offers and boost sales with the Product Labels add-on from AliDropship!

Read the source: https://alidropship.com/custom-product-labels/

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Online Contest Software: Engage With Your Community In Style!

Are you looking for ways to increase your social media engagement? Would you like to boost your sales and make the most of your online store? If so, it’s time to check our new online contest software: the Giveaway Template we’ve integrated into the Landing Pages add-on!

We bet as a store owner you’ve been trying to figure out how to drive up engagement and increase your influence on social media. You might have even googled ‘how to go viral’.

They say there’s no silver bullet when it comes to increasing brand awareness. But it looks like there is one.

It’s time you turned your attention to the most incredible combination developed to help you catch a viral wave and add to your social currency. Contests and landing pages are just meant to work together towards a more discoverable business appreciated by a strong community of loyal customers.

Why run online contests and giveaways

Being the cornerstones of viral marketing, contests and giveaways can create a buzz around your brand and give the exposure it needs.

Plus, the chance to win a valuable prize creates a positive attitude towards the business. You can use this fact to strike up a conversation with your community and engage your audience.

Contests and sweepstakes have a temptingly low-effort entry. All you need to do to enter one is to somehow interact with a brand’s social account. Typically, you just share the contest page on your social media for a chance to win a cool prize. That’s why everyone is so obsessed with giveaway contests.

Social media shares are not only about numbers you can get. Contests can do a fantastic job of nudging users to invite others to check out your brand. People will share your contest with their friends who are very likely to share the same interests.

As you might have already guessed, this means your store is about to get referred leads. These leads are obviously much more interested in your domain than those who you might find in your random marketing efforts.

Just imagine if every person who shares your contest on social media brings two friends to your website, you’ll get an effortless 20% uplift! This creates a viral loop and opens up unlimited possibilities for growth.

To sum it up, with contest landing pages, you can:

1. Create buzz and increase brand awareness

2. Increase your social media presence

3. Engage with your community

4. Collect leads

5. Promote your product

6. Encourage people to visit your store

7. Drastically cut down on your Cost Per Acquisition

8. Get valuable insights into your target audience

Wondering how to achieve all of these? We’ve got you covered!

Meet AliDropship’s online contest software and enjoy the difference it makes!

With the brand new Contest template developed for Landing Pages add-on, you can create giveaways in just a few minutes. Have a look at the demo contest landing page.

a picture showing an example of a landing page online contest software suggests

You won’t need to sell hard to grow by leaps and bounds using contests. This time everything will work in a pretty much different (and exciting!) way.

Well, no more theory! Let’s jump to practice 👨‍🔬

How to choose a prize for your online contest

We recommend selecting such a prize you’d be happy to get yourself. Why bother competing for a one-penny-worth thing? Be honest with yourself. Would you enter a contest to win a low-quality useless stuff?

Rather, a prize that has that vava-va-voom is bound to attract participants. Obviously nobody would like to miss a chance to get hold of a nice freebie.

The Contest template we’ve developed for Landing Pages add-on does not oblige you to stick to a product. Think what your target audience would enjoy receiving. A good draw might be an awesome product, a helpful guide, a gift certificate, or a free download.

In short, create an incentive for a person to tell about your business on social media. Regardless of what you pick as an award, your financial investment is hilariously insignificant in comparison to what you can (and will) get instead.

How to create a viral contest page

We closely followed the best practices when developing online contest software, so you can quickly craft a perfect giveaway using the Landing Pages add-on. The professional-looking ready-made Contest template is filled with demo content you can take advantage of.

Pick catchy visuals

Visually pleasing, the template has all the right accents. A large featured image, a standout call-to-action button, and the urgency elements play their own crucial role in realizing the full potential of your contest landing page.

No matter what goal your landing page works towards, it should include attention-grabbing visuals. Fixed when you scroll the page, the large featured image plays a crucial role as it reflects the mood and feel of the page. The front-end builder offers a number of customization options for your featured image. Make sure to check them out in this detailed setup guide.

a picture showing a contest template featured image

Explain the contest terms and conditions

Start off by revealing the contest details. Add a compelling copy where you state clearly when the contest ends, how to enter, and how many prizes are being given away.

an image that shows a giveaway countdown timer you get

Show how much time is left to participate

A countdown timer is a must on each and every contest page. People tend to procrastinate when they feel they are not limited by time. To create urgency and get people to act fast, give an added visual trigger.

A large countdown timer like the one used on the demo landing page shows when the contest will be closing. Looks damn compelling!

a screenshot of the contest template countdown timer

Make it clear how to take part in the contest

Once potential participants are familiar with ‘what’, it’s time to get down to the ‘how’ part. Explain how to enter the contest and how points are scored. The Landing Pages add-on provides four social buttons to fulfill the task:

1. Facebook like button (add a link to your Facebook page here)

2. Facebook share button

3. Tweet button

4. Pinterest save button

These tools are sure to tap into engagement and grow your social following. Not only contest entrants will spread the word about your brand, they might also stick around as your followers.

a picture showing a social share block at a contest template

Thanks to the built-in Mailchimp integration, the Contest template is here to help you resuscitate your email list. The entry form is extremely easy to use: it’s the only field to fill that won’t turn visitors away.

You won’t just get your visitors’ email addresses. You’ll build an engaged email list which is way better news. When an award that a target audience finds interesting enough to sign up is handed out  — lead quality just cannot be better.

a picture that shows contest template mailchimp integration

It might be a good idea to score one point for every entry channel used. This creates an incentive for people to use other methods to get more scores and raise their odds of snagging the prize.

Show how many people have entered

What else can you take advantage of to build a drive to compete for a prize? Try to inspire competitiveness by showing how many people have already entered. Entrant count might well become a contributing factor in the decision to participate in your giveaway.

a picture showing an example of online contest software you can get

Make your contest look trustworthy

Everyone wants to make sure that a giveaway is trustworthy. So, don’t skimp on testimonials. They are a classic go-to hack you can enhance your brand credibility with. Hover over a comment to adjust it to your needs.

Feel free to upload customers’ photos, edit the default dates, and add more reviews by drag-and-dropping the Facebook comment element.

a picture showing social proof on the contest template

At the bottom of the page, you’ll find the disclosure area where you can tell your visitors more about rules, terms and conditions, etc. Your utility pages will open in a popup to keep your visitors from leaving the page.

an image demonstrating contest template disclosures

Work on the entry confirmation page

When your visitors hit the Enter now button, they will be redirected to the Entry confirmation page. This is a great place to experiment with some extra incentive. Why don’t you reward your visitors with a coupon code to encourage those who have already demonstrated interest in your store to discover your product range?

Chances are they’ll find something valuable for them or at least get to know your brand to get back later. Plus, you can use psychology to your best advantage. By offering coupons you’ll make your participants feel like they’ve already won something. By default, the button integrated in our online contest software leads to your Homepage, but you’re free to link to any other page.

A fine background image and an encouraging copy will be a nice finish.

an image demonstrating a contest template entry confirmation

You’re done! Like what you see? We bet you’ll be even more pleased with the results you get. Since you can create an unlimited number of pages with the Landing Pages add-on, don’t waste your time and start building your next landing page!

How to announce your contest

There’s no need to spend a fortune on advertising your contest. Our landing page template is designed in such a way that it can generate free publicity and self-promote thanks to the built-in engagement mechanism. Here’s how you can tell your audience about your contest absolutely for free:

  • Announce your giveaway in your blog
  • Launch an email campaign to let your subscribers know about the contest
  • Publish a post on your Facebook page
  • Create a dedicated post on Instagram and post a story
  • Tweet your giveaway in your Twitter account
  • Tell your Pinterest followers about the new giveaway
  • Show a popup on your website Homepage with a link to your landing page
  • Shoot a video and upload it to your YouTube channel

To fuel your efforts and expand your reach, consider promoting your contest on Facebook, Twitter, Google, Reddit, etc. You’ll capitalize on your advertising investments in no time.

Your contest is over. What’s next?

The giveaway came to an end and you picked your winners. You can contact them via email, make an announcement on your social media page, or publish a post in your blog.

But don’t stop here.

You can ask the winners to send a ‘happy customer’ photo with your product once they get it. User-generated content is great at building trust with your audience and inspiring extra confidence to make a purchase.

Also, we recommend getting in touch with other not so lucky entrants to offer a nice consolation prize. Thank them for taking time to enter the contest and sweeten the pill with a coupon code. Invite them to sign up to your newsletter so that they keep an eye out for the next giveaway.

This way you’ll kill two birds with one stone: foster loyalty + grow your email list. Nice move!

Bonus tip

That’s not all. We’ve got one more trick up our sleeve.

When you run a contest using our online contest software, you will notice that some users are more active than others. These enthusiasts might become influencers you will be able to count on to promote your brand in the future.To establish a trustworthy relationship with them, you’ll want to reach out to them personally.

A good idea is to send them a personalized ‘thank you’ email or to offer them to share their experience with your brand in return for some perks from your business.

In other words, you can build a mutually beneficial collaboration.

What’s more, they might happen to have a large number of followers. This fact is kind of self-explanatory: the more people hear about your brand, the more visitors you’ll get.

To wrap it up, contests and giveaways are a true win-win that simply are too good to miss. They trigger a social sharing cycle and get the viral loop rolling. Keep building your expertise and remember to live up to customer expectations! With the latest addition of an online contest software functionality, our Landing Pages add-on will be an efficient and reliable assistant to help you with all your undertakings.

Read the source: https://alidropship.com/online-contest-software/

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Tips On Advertising A Landing Page With A Single Product

Advertising a landing page completely dedicated to one product is a bit different from promoting standard product pages from a catalog of items. In this article, AliDropship’s marketers share their experience in promoting the pages created with our Landing Pages add-on on Facebook.

What are landing pages?

A landing page is a stand-alone web page that potential buyers get redirected on after clicking on your ad.

Traditional ecommerce websites have catalogs that contain dozens of items. In this case, each of them has its own product page. After coming to the site, visitors can switch to browsing the catalog, come back to product categories, the home page, etc.

In digital marketing, advertisers also use landing pages completely dedicated to one particular product. It’s more difficult to leave these landings to view a home page or see other products. It increases conversions, which is why in marketing campaigns, a lot of attention is paid to landing page design.

What are the benefits of landing pages?

An owner of an ecommerce store can boost the business performance with landing pages in a number of ways.

  • Using landing pages can help you test a new product or service.
  • If you conduct a niche research, you can focus on a high-potential item without having to look for other goods for your inventory. It can be done later, after defining the niche and target audience more clearly.
  • Landing pages can be useful for advertising high-ticket or complicated items.
  • It’s a good way to promote limited-time offers.
  • With landing pages, you can focus their efforts on audience segments that will probably show no interest in other products in your inventory.

You too can benefit from these advantages by getting the AliDropship’s Landing Pages add-on. With our drag-and-drop builder, creating and customizing landing pages is really simple.

Advertising landing pages

Advertising one of the products from your inventory and advertising a landing page have a lot in common. Still, AliDropship’s experience has shown that when you deal with landings, there are certain differences.

1. Quantity breaks

Quantity breaks are price tiers that let customers get a better discount when they purchase more products. For example, a buyer can get a 30% discount for 2 items, 40% for 4 items and 50% for 6 items.

When advertising dropshipping products on social media or other platforms, you have to pay for every time a person sees your ad. Let’s suppose you sold an item for $50. But you also had to pay $15 for the product on AliExpress, another $5 for shipping and $30 was your cost of conversion. That means your profit is zero!

But what if that same person buys not one but several products? In this case, all these additional goods will bring you a profit.

When promoting regular goods, one can expect customers to also purchase other products from the inventory. But when advertising a landing page with just one product, your only option is to make people buy more of the same item. That’s why offering quantity breaks is a good strategy.

To make your ad copy more attractive, make sure your creatives (for both marketing and remarketing campaigns) warn potential buyers about the discounts. A simple inscription like “Up to 70% off!” can make wonders.

A Facebook ad of a car organizer warning about a quantity break discount

To create such offers for our winning The Auto Merch store, the team uses the Bulk Discounts add-on which easily integrates with Landing Pages. Moreover, if you subscribe to Landing Pages, you get the Bulk Discounts add-on for free!

2. Budget and optimization

When advertising a landing page with quantity breaks, it becomes really difficult to calculate your break-even ROAS. This term means the return on advertising spend you need to cover the expenditures.

On the one hand, the more items a buyer orders, the bigger discount you have to offer. That means your profit from one product gets smaller. However, the volume discount increases the store’s average order value, so the profit from one customer grows. And the cost of conversion stays the same.

You’re going to see a slightly lower cost per unique purchase in comparison to standard ads which don’t have such a motivation.

When testing audiences, you can also set daily budgets equal to your product’s minimal price. After a day or day and a half, don’t be afraid to turn off the audiences whose conversion cost is higher than the product’s minimal price. Keep only those audiences that show the maximum ROAS and the minimal Cost Per Purchase.

If the minimal product’s price is higher than $50, you can use the checkout cost to optimize the budget. In this case, the checkout cost should be about 50% of the product’s price.

3. Scaling

Since the ROAS is much higher when you promote landing pages with a single product, so shall be your budgets. Other than that, scaling your ads should be the same as with standard promotion.

Here’s an example. The initial daily budget for target audience testing is $20 for a standard ad and $30 for a landing ad if the minimal price of the product equals $29. After that, you double the budget at every step.

Comparison of initial ad budgets for a standard ad and a post advertising a landing page

Thus, your first budget rise will result in $40 for the standard ad and $60 for the landing ad. At the next step, the budget will rise to $80 and $120 respectively. Thus, your budget will rise pretty quickly.

Examples of scaling ad budgets for posts promoting landing pages

When the audiences show high activity and “eat up” the budgets by the second or third campaign, there are two things you can do. Either create a new campaign (with Campaign Budget Optimization) with 2-4 audiences in each ad set; or create several ad sets, with each targeted at one particular audience.

The team also recommends using Campaign Budget Optimization when advertising a landing page. It lets you raise budgets once per two days with almost no limits and you don’t have to worry about breaking the campaign’s efficiency.

Facebook often provides useful tips in your ad sets’ status. If it says, “Learning limited”, this particular group of audiences probably needs a larger budget to show better results.

4. Remarketing

The team uses a different approach in remarketing as well. The Landing Pages add-on has two templates:

  1. A two-page funnel, with the first page containing an article and the second one containing the product details.
  2. Lead generation consisting of only one page.

The team uses the two-page funnel template. So, the first page contains an article describing the product.

The 1st page of a landing created with AliDropship's Landing Pages add-on

The second page lets you see the image gallery and customer reviews, choose between the variations and the number of products, and contains the link to the checkout.

The 2nd page of a landing created with AliDropship's Landing Pages add-on

In remarketing campaigns, the team leads the audience who only saw our ads to the first page. If the audience has already visited this page, we lead them to the second page.

First of all, the people from this audience segment have probably read the article and saw the comments. There’s nothing new for them. Second, if they decide to come back, we want them to get closer to the checkout link.

Besides, it’s logical to offer an additional coupon to those who have already visited the page and saw our prices.

Therefore, landing page remarketing campaigns consist of two ad sets:

  • The first audience consists of users who have visited the first landing page over the last 14 days, excluding those who have purchased something over the last 180 days.
  • The second audience consists of users who have watched 95% of our video ads over the last 14 days, excluding users from the first audience (who visited the first page and made a purchase).

The team uses Campaign Budget Optimization for remarketing to maximize the efficiency of these campaigns.

Follow these tips when advertising a landing page created with AliDropship Landing Pages add-on! If they work so well for our top-performing dropshipping store, your own business can benefit from them as well!

Read the source: https://alidropship.com/advertising-a-landing-page/

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12 Biggest Digital Advertising Trends You Shouldn’t Miss In 2021

New Year is the beginning of new everything, it’s a high time to learn and try something new, especially if we’re talking about online business. This is why we’ve analyzed the most common digital advertising trends that will define your promotional strategy in 2021! 

Digital advertising trends every business owner will follow in 2021

To be a successful entrepreneur, it’s very important to be aware of the current digital advertising trends. And if you’re intended to remain competitive in ecommerce, you need to adapt to its rapidly evolving landscape.

So, fasten your seatbelts and get ready to begin your journey into the most promising digital marketing strategies to explore this year.

#1 Omni-channel marketing

Omni-channel marketing provides seamless shopping experience across several channels.

For example, if you’re the owner of a brick-and-mortar store that goes with a website, you’d probably like your customers to have an easy shopping experience:

  • See your product on TV or social media
  • Find out that your store exists and get curious to check it out
  • Either go to the website or visit the actual store
  • Make a purchase!

In other words, you need to promote your business through all possible channels in order to establish contact points between your brand and a prospective buyer. And here’s an interesting thing for you to consider! Omni-channel marketing lets you figure out which channel or chain of channels turns out to be the most effective in your brand promotion, and boost its efficiency.

#2 Landing pages

The popularity of post-click landing pages has grown noticeably in the last few years, and this digital advertising trend is not going to change anytime soon.

Homepage and landing page difference

A landing page is a super powerful tool, with one of its greatest features being incredible conversions. In fact, it’s reported that landing pages have an average conversion rate of 9.7%! Converting more website visitors into paying customers, you get better sales, grow your audience quicker, and generate a higher ROI.

Recent research shows that companies with over 40 post-click landing pages generate 12 times more leads!

Landing pages focus visitors’ attention on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

As the purpose of a landing page is to sell a product, there are lots of different features aimed at achieving this goal:

  • “Buy Now” buttons
  • Lists of benefits
  • A catchy picture gallery
  • Social proof sections
  • Effective exit-intent pop-ups to convert your bouncing traffic
  • And many others

You can see the difference between homepage and landing page on the picture below:

With our designated Landing pages add-on, you can:

  • Create as many landing pages as you need: no tech or marketing background will be necessary
  • Promote your products with an dramatically higher efficiency and create special offers
  • Supercharge your marketing efforts
  • Slash customer acquisition cost
  • Test new business or product ideas
  • Get valuable insights into your niche market
  • Drive more traffic to your website
  • Rank higher in search results
  • Tailor content to different client segments
  • Social proof that can inspire customers to trust you more

Surprised? Follow our 20 tips on making landing pages that convert like crazy, and you’ll see the difference yourself!

#3 Remarketing ads

According to the experts from Search Engine Journal and their recent State of Digital Marketing report, 91% of search experts use remarketing ads.

What exactly makes this technique so powerful – and helps large-scale brands achieve an impressive ROI?

Remarketing allows targeting your ads at the people who have viewed a particular product or certain web pages. Naturally, this leads to a highly relevant and personalized user experience. As 96% of first-time website visitors aren’t ready to buy immediately, remarketing ads become an effective way to draw them back into your conversion funnel.

If you’re interested in remarketing ads, use these detailed insights, and let our great Facebook Business add-on help you out!

#4 Minimalistic design

Minimalistic design conquers all the aspects of today’s life, from interior design to popular brands’ ads. If you look at world-know brands and their ads, you’ll see simple but catchy ad design featuring the product without garish cheap-looking elements. Researchers claim that customers consider minimalistic design to be more credible as it is usually the feature of respectable brands.

Just take a look at these minimalistic ads from top-tire brands, and you’ll see it yourself:

[slider_1]

#5 Conversational marketing

The reality of modern marketing is clear: 82% of consumers want an immediate response to their questions. In other words, people want to see that brands are reacting. In this case, we’re talking about conversational marketing which provides a real-time connection between marketers and customers.

This form of marketing is available across multiple channels and enhances the user experience. Today’s buyers expect to find what they’re looking for NOW, not LATER.

To put it differently, if you want your customers to feel connected to your brand, and even more, if you want them to be your loyal customers, you must monitor your social media channels every day, keep up the conversations with buyers and answer their questions. As a result, these conversational marketing efforts will foster higher engagement and greater loyalty.

#6 Video marketing

Video marketing, one of the biggest digital advertising trends of today, will remain crucial for the next 5-10 years at the very least. Just have a look at these numbers:

  • 70% of consumers have shared a brand’s video at least once
  • 80% of businesses say that video has directly resulted in their sales growth
  • For 91% of marketers, using videos results in a satisfying ROI
  • Video ads are the #1 way for internet users to discover a brand they will actually be purchasing from

There’s no wonder video ads are the most popular way for customers to learn about the product. Videos allow people to view the product from all angles.

Product videos as one of the biggest digital advertising trends of 2021

However, it is worth noting that short videos are far better than the long ones. Long videos won’t hold viewers’ attention because of unnecessary information.

An interesting fact: if your website contains video, Google will push pages that include videos higher in the rankings, because people find video content more compelling. Plus, today people prefer to use their mobile devices rather than desktop computers, and here video ads are winning again: other types of ads are simply too difficult to read on small mobile screens.

P.S. Don’t forget to check out our awesome Facebook & Instagram Video Ads service. Catchy advertising video with your product, target audience, advertising texts, and step-by-step guide – everything to grow your business with video ads that convert now.

#7 Influencer marketing

Influencers are well-known celebrities or Instagram or YouTube personalities who have lots of followers and who can spread the word about your product or business through social media channels.

Don’t underestimate influencers’ role in marketing because:

Of course, when you’re in the beginning of your dropshipping journey, you simply can’t afford inviting a Hollywood star or an influencer with millions of followers. However it’s not the reason to refuse influencer marketing – you can choose a local influencer for example, who can advertise your brand in exchange for one of your products. Here’s how micro influencers can help you out!

#8 Interactive content

Another one of the fastest growing digital advertising trends is interactive content.

In 2021, marketers are going to switch from traditional text-based ads to dynamic, engaging content that allows audiences to feel like a part of the brand.

The most popular forms of interactive content include:

Right now, 91% of buyers are looking for more engaging content. People like it not only because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

#9 Instagram carousel posts

Instagram carousel posts are one of the most engaging formats on social media today. On average, Instagram carousel posts get 1.4x more reach and 3.1x more engagement than regular posts.

Why choose an Instagram carousel as a format for your posts? The thing is, it provides the “magazine treatment”: you can make double-slide spreads, close-ups, and shots from different angles (which is especially important if you dropship clothes or accessories). You can share up to 10 images or videos as a single post in your feed. For Instagram users, it’s hard to resist the temptation to swipe left, especially when there’s a captivating cover slide.

An example of an Instagram carousel post

How to make an Instagram carousel post?

  1. Add the necessary photos to your photo library
  2. Open the Instagram app and click on the + icon in the navigation bar
  3. Tap on the ‘Select Multiple’ icon located in the bottom right of the image preview window
  4. Select up to 10 photos or videos in the desired order
  5. Tap ‘Next’
  6. Add your caption, geo-tag, account tags, and product tags
  7. Tap ‘Share’

Before publishing, make sure that all the images/videos are in the correct order. After you share the post, you won’t be able to reorder or delete single slides.

You can learn about carousel ads on Facebook & Instagram here.

#10 User-generated content (UGC)

People tend to trust other customers far more than they trust companies. Analysts say, for 90% of shoppers, UGC influences their decision to make a purchase more than any other type of advertising. 97% of the surveyed 18-29 years olds even say that it had an “extreme influence.”

User-generated content (UGC) is a powerful resource, especially if you want to tap into the Millennial and Gen Z markets. You can encourage your customers to share their reviews with photos and videos by giving them a special offer, such as a discount, or even involve them as your brand ambassadors.

#11 Artificial intelligence

Artificial intelligence (AI) is sure to be at the heart of global business and industry in the future as it holds a tremendous economic value.

If you want to use artificial intelligence for the benefit of your dropshipping business, try Sellika!

The interface of Sellika, a product description generator

Sellika makes and edits product descriptions with the power of AI. Computer vision algorithms recognize and describe objects, and machine learning mechanisms allow creating smart expressive texts. With this tool, you can save up to 330 working hours per month!

#12 Marketing automation

Today, plenty of businesses use marketing automation technology, claiming it’s instrumental to the overall success of their marketing strategy.

To start following this trend before it’s not too late, you can try the Social Rabbit plugin. It fully automates your social media posting, but makes it look like you’ve spent hours on content creation. And with Facebook Business, you can forget the excruciating process of collecting and adding products to the FB Catalog by yourself — in just a few clicks, all the items will be ready for promotion!

Don’t forget about email marketing automation, too! Being set up once, the email sequences will be sent without any additional effort from your part. Essentially, it “automates” your email marketing for you. Here’s our digital marketers’ ‘insider’ advice on automated email marketing!

So, that’s it – now you have the list of the 12 most important digital advertising trends you can’t miss in 2021. For every dropshipping business owner, it’s crucial to keep looking ahead and aim to grasp the latest technologies, strategies, and tools. This is how you gain an edge over your competitors and attract more customers, therefore, achieving a high profit. We’re wishing you the best of luck with your online ads – and are always happy to help you make them even more efficient!

Read the source: https://alidropship.com/digital-advertising-trends/

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Making The Most Out Of Social Proof Marketing: Ideas, Examples, Tools

What is social proof marketing? Why is it crucial to the growth and development of your online business, and how to treat it professionally? Read on!

The highly valuable ‘fuel’ that is essential for every dropshipping store growth is impulse buying.

Naturally, the main goal for a dropshipping store owner is to encourage both random visitors and repeat customers to place their orders without a second thought. Still, in the overly saturated informational environment, it might be super tricky to find the right words to successfully do this.

This is the reason why social proof successfully replaces traditional marketing messages and bright advertisements! In this case, it’s not you who reaches the audience with luring texts and catchy images. It’s the ordinary people who honestly share their actual buying experience with others. Without even knowing this, these regular buyers are the influencers who motivate their peers to follow their lead 🙂

Does this non-invasive marketing prospect sound tempting already?

What is social proof?

Social proof is an indicator showing how your buyers, independent experts, or media influencers feel about your business.

These indicators may take really different forms. For example, the number of your Facebook subscribers demonstrates how many people enjoy interacting with your brand. Or, the amount and the contents of the product reviews reveal what your clients think about the quality of your offers and your customer service.

In any case, social proof is an external and independent assessment of your business. This is why it’s so valuable!

Your potential buyers pay lots of attention to such opinions, reviews, and numbers. People trust this kind of feedback because they understand: it was left not with the aim to make money! Instead, the purpose of these reviews was to share personal experiences, give advice, or warn about any possible issues.

Usually, business owners gladly share these external statements, opinions and ideas because they add a lot to their reputation.

Indeed, social proof is the thing that helps you gain recognition, improve your conversion rate, and increase the number and value of the placed orders.

What makes social proof marketing so powerful?

Quick facts: the ‘Global Trust in Advertising’ report that was issued by global marketing research company Nielsen in 2012 tells that 92% of consumers all over the world trust the recommendations of their friends and family more than any form of advertising.

This is the survey from the year 2012 when the information traffic wasn’t as intense as it has become now.

Can you imagine the number of messages and announcements that an average person has to process on a daily basis in 2020?

Can you guess how crucial it becomes for everyone to separate all the confusing and contradictory advertising messages from real, valuable, meaningful pieces of advice and knowledge about this or that product/service?

For any consumer, it is important to buy high-quality items that meet their needs and wants. Still, for any consumer, it becomes less and less convenient to go deep into all the marketing stuff and to try guessing if this product really is a good find.

This is why customers are so glad to rely on authentic feedback of real people and entities, such as:

  • Their own friends and relatives sharing a positive or negative client experience
  • Unfamiliar individual buyers who previously purchased this particular product or service
  • Buyers’ communities that demonstrate a common interest and trust towards this business
  • Credible experts who are skilled enough to make a professional review
  • Celebrities who heavily influence general public opinion
  • Certifying bodies and agencies who confirm the reliability of this particular enterprise
  • Mass media news, podcasts, interviews, featured articles, video reviews, etc.

While reading/watching any types of reviews and opinions of these authors, potential buyers become more aware of the features, advantages, and downsides of every product. This way, it gets much easier and quicker for them to make a purchasing decision and place an order.

What are your benefits from social proof marketing?

The benefits of social proof marketing for businesses

Statistically speaking, social proof can be considered a highly powerful tool that can heavily increase your store profits.

43% of the online shoppers in the US, for example, use customer reviews to find out some specific details about the item they’re going to buy. To them, it’s the second most important source of product information after search engines!

What’s more, younger customers (18 – 24 year old online shoppers) expect a product to have over 200 reviews when they are making purchasing decisions. Millennials (25 – 34 year old buyers), in turn, expect to see at least 150+ reviews per product.

These impressive numbers clearly explain why social proof marketing rapidly becomes more and more important for business owners. Indeed, if you run a dropshipping store, you benefit from social proof because it:

  • Demonstrates your reliability and credibility to a wide audience
  • Helps you establish a more emotional connection with your buyers, readers, and followers
  • Reduces the buyers’ stress and helps them place an order with much less concern
  • Lets you enjoy the increased amount of sales and benefit from the improved conversion rate

As you can guess, for dropshipping store owners, social proof gets its own special importance. It helps buyers make a right purchasing decision with minimum hesitation and uncertainty. Having almost no data to rely on, online shoppers turn to supplementary data provided by external independent sources.

So, when you manage a dropshipping store, it is crucial to have these pieces of feedback integrated into your site. Do you know what exactly you can use for this purpose?

What methods of social proof marketing work best for dropshipping stores?

There are plenty of ways to use social proof marketing to promote a business, but obviously, not all of them are suitable for a dropshipping store.

Here is our list of tested methods with proven efficiency!

Product-related examples of social proof

  • Ratings and reviews

These are vital elements of any single product page that considerably enhance conversion rates in your store. Thanks to them, a random visitor of your store gets a general idea about the quality of the product, and sees how many people have already bought this item.

An example of product rating and reviews

For your prospective client, it’s really comforting to know that someone else has already tried this product, and got satisfied with it. Plus, lots of reviews contain priceless insights into this or that specific feature of a particular item. For a new buyer, these pieces of knowledge provide a favorable customer experience.

It is quite typical for buyers to post pictures and even tiny videos featuring them using the recently received order. These types of feedback are exceptionally valuable as they let your store visitors get emotionally involved in the purchasing process. Plus, once again, these visuals prove the reliability of the store and the high appeal of its offers.

  • Number of orders

When a person looks at an unknown product and sees a significant amount of orders, it becomes clear for this person that the item is valuable and the whole store is trustworthy.

An example of product order information

Obviously, it increases the chances of placing an order for this demanded product.

  • Best selling items

If you take a closer look at AliDropship store themes we create, you’ll see that each of them features a separate ‘Best sellers’ category. This way, we let business owners easily demonstrate the most popular and sought-after items that see the highest amount of orders in their stores.

An example of a best selling product category

It helps with the decision-making process a lot: generally, buyers are much more likely to purchase a product if they know it’s commonly bought by others. Also, it’s a winning strategy to lure insecure visitors who like the store, but can’t decide which exact product to buy first. And of course, it’s a great helper for people who are looking for a thematic gift and can’t make up their mind on one item.

Urgency-related social proof

In order to encourage impulse purchasing, we can successfully use emotions.

The so-called ‘fear of missing out’ works especially well: when people get worried that they can really miss a good deal if they don’t act immediately, they are more likely to proceed with placing an order.

An example of a real-time notification

There are two basic tools that make a person act quicker with their purchase: real-time notifications and countdown timers. We’ll look at them more closely in the next chapter!

Social media-related social proof

It’s good if you already have a Facebook group or an Instagram account with dozens of active subscribers! Now, your task is to make these accounts visible to your store visitors.

It can easily be achieved by placing the necessary widgets that showcase all the social media accounts linked to your store.

An example of social media-related social proof

These widgets work great for building your reputation of a popular and reputable seller, plus, they boost your recognition on social media. You won’t get mixed up with a competitor selling similar items!

Trust-related social proof

Any person who makes online purchases can get a little insecure about the available payment gateways and delivery services.

An example of trust badges

This is why a trust seal from a reputable financial or logistic company is an important addition to your store. Having these or similar seals of approval, you demonstrate the reliability and prove you’re sticking to a proper business practice.

7 ways to use social proof marketing for a new store

When your business is really young, it might seem nearly impossible to use the power of social proof for its growth.

Having little to no sales, reviews, and page views, you might get confused: what exactly should you demonstrate your store visitors to lure them into making a purchase?

Here are the 7 tools that can help you out in this situation!

  • AliDropship Plugin

As you probably know already, AliDropship plugin effortlessly imports AliExpress items to your dropshipping store – this way, you can automatically set up your own business in minutes.

What’s even more exciting about the plugin, however, is its ability to also import authentic reviews that were left by the buyers of this particular product!

This way, even if your store has no sales yet, you can still source relevant customer reviews that describe this exact product ordered from this exact AliExpress supplier.

So, your store visitors’ life gets much easier, and they become much more willing to actually place an order here. Do we need to remind you how much these reviews affect conversion rates in your store?…

For more detailed instructions on importing product reviews with the help of the plugin, please go to this article.

  • Reviews Page Add-On

Want to conveniently display the exciting customer reviews in a dedicated place on your website? With the Reviews Page add-on, you can conveniently create a whole new page just for this purpose!

The tool will easily add this page to your main navigation bar, setting you free from any tech worries – and giving your visitors a curious destination to explore.

To get a closer look at this solution and watch it in action, just go to this article with the explainer video integrated.

  • Recent Sales Pop-Up

For 2 reasons, Recent Sales pop-up is a highly popular add-on in dropshipping community.

First, it inspires trust in the store and showcases the items, making it easier for visitors to make their decisions

Second, it ultimately motivates visitors to make a purchase. This way, the store owner can enjoy a better conversion rate and higher store profits.

Spoiler: it doesn’t require you to actually have any sales at this particular moment! Therefore, you can freely use the add-on from the first day of your store running.

To learn more about your benefits from using this tool, please go to this article.

  • Countdown Timer Plugin

Do you remember what we said about the importance of impulse purchases and the role of emotions in this process?

Countdown Timer plugin is the thing that makes your buyers worried about missing out a sale or a product with a limited stock.

All you need to do here is specify the discount percentage, the sale duration and the amount of products available. The plugin will use your data to create a minimalistic yet noticeable banner that alerts your store visitors and persuades them to make a decision quickly.

To learn more about the mechanics of this plugin and its impressive power, please go to this article.

  • Urgency Add-On

The most awesome thing about the Urgency add-on is that it combines multiple solutions to help you use the power of social proof to the fullest. You can say it’s a 3-in-1 tool!

First, it adds a little catchy block under your product title and price. This section shows how many people viewed this item, added it to cart, and bought it. Then, it shows a countdown timer in your customer’s shopping cart to prompt their buying decision. And finally, it adds trust badges on your checkout page to let the customer know buying here is safe.

To learn more about tailoring and using this impressive add-on for your business benefit, kindly go to this article.

  • Customers Gallery Add-On

Seeing an item in actual use, your store visitor gets tempted to follow the example of the lucky product owner.

This is why Customers Gallery add-on is so efficient: you simply take the real-life images posted by previous buyers, and directly link them to the products in your store. Viewing this gallery, your visitor can click on any picture and see how to buy the identical item from you.

To learn how to manage this add-on and how to profit from it, please go to this article.

  • Social account widgets

We’ve mentioned them before in this article, and now it’s time to elaborate on them a bit.

Even if your store is a brand new shopping destination that doesn’t see much sales yet, you still have a great opportunity to show that your business is widely discussed and recognized.

Providing a direct link to your social accounts through these widgets, you make it possible for your store visitor to explore everything that is connected to your business. The more thorough is a buyer’s research, the more engaged in the decision-making process he/she becomes.

Another thing to consider is competition. Many online stores sell a similar range of products or even have identically designed social account pages. So, demonstrate the accounts you’re associated with clearly. This is how you prevent confusion and misunderstandings, and don’t lose a potential customer.

You can find a detailed instructions on the widgets integration here.

As you can see, there are numerous ways for you to benefit from social proof marketing even if you’re a newcomer to dropshipping business. Can you imagine the heights you can reach if your store has already been running for some time?

Read the source: https://alidropship.com/social-proof-marketing-increases-conversions/

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20 Steps To Creating Landing Pages That Convert Like Crazy

As a store owner who is passionate about your business, you must have already explored the benefits of effective landing pages and studied the tips from the Auto Merch team to increase conversion rate of an online store. To state the obvious, landing pages are great. But just building one doesn’t guarantee you’ll double your yearly revenue overnight. You have to stick to the golden rules to motivate a prospect to stay and scroll down. We’ve prepared some insider tips to help you create landing pages that convert by offering visitors an incredible experience which keeps them coming back. 

What are the keys to creating landing pages that convert?

Make sure your messages are consistent

It is important for your landing page to fulfil the promise of the ad. It should not only match the messaging used in your ad (copy, branding, logo, images), but also expand on it. This is vital if you want to deliver a consistent experience and increase brand discoverability.

Let’s take a look at how The Auto Merch handles the messaging. Their Facebook ad goes like this:

A screenshot showing a Facebook ad leading to a pre-made landing page

When visitors land on the landing page, they see a story that closely relates to the ad they just clicked. Mismatches always lead to high bounce rates and lost sales. You wouldn’t want to throw money out of the window, would you?

A screenshot showing the landing page where people get after clicking on a catchy Facebook ad

Focus on one goal

All landing pages that convert well have a very important thing in common: only 1 conversion goal (purchase) and only 1 place to click (the ‘Buy now’ button). Stick to one idea, otherwise, your visitor might get confused if they are bombarded with multiple calls-to-action.

Forget about navigation

Keep all the information in one place to ensure uninterrupted conversion flow. Every new click is another roadblock for your prospect that distracts them from the goal. Without exit points, your visitors can concentrate on what really matters. In fact, we’ve already removed navigation from the templates for our Landing page add-on to help you keep the focus.

Grab attention

A benefit-focused or problem-focused concise headline is a must! Make one that clearly illustrates what you have to offer, why your product is worth purchasing, and why visitors should trust you.

An example of a heading effectively attracting the readers' attention

Write a compelling value-based copy

Your product description should look like a consistent and compelling story that communicates benefits and creates involvement. By the way, the same benefit language might do wonders for the product title as well. Play up your product’s benefits: tell what makes it special, how it is going to solve your customers’ problem and make their life better / easier / safer / healthier, etc. Here’s where you can address potential worries and objectives before they even come up. Seeing your offer from different aspects help a lot to drive home your value proposition. Feel free to use icons, gifs or emojis to spice up your copy a bit and break it down into manageable chunks.

Tell a relatable story

Nobody would mind hearing the story behind a product they’re about to purchase. Building a narrative around your goods might be a breathtakingly successful selling technique. Touch on the problem your prospect might be having and offer your solution. You can try your hand at illustrating a certain use case or describing the manufacturing process. Think what language your audience relates to and how you’re going to talk to your customers: should you use formal language or will a few jokes work better?

The effort put in to create an emotional and relatable experience will be paid off a hundredfold.

An example of using the storytelling technique to create appealing content for landing pages

Create a standout call-to-action

Essentially, landing pages that convert all boil down to the call-to-action button. It should be descriptive and action-oriented and contrast with all the other elements on the page to attract attention. Instead of the typical ‘Add to cart’ copy you can go with something like ‘Send me my orthopedic cushion now!’, ‘Yes! I want my order now!’ or ‘Rush me my order!’.

Make sure your customers have a CTA close at hand throughout the whole page by using the double (or triple) CTA strategy. The first button is for visitors who are ready to go ahead. Add another button for those who are on the fence and need to see more selling points so they can checkout without having to scroll back up.

There’s no need to have the same text in all the buttons. On the contrary, it’d be wiser to formulate offers in a different way.

An example of an effective call-to-action button you can add to landing pages

Showcase visuals

Visuals have proven to heavily affect purchase decisions, so be sure to show engaging images that give visitors a clear idea of what they’ll get and how they’ll benefit from the product. You can help your customers get an even better understanding of the product by showing it in action. Use callouts (lines of copy describing the product features) that spell out the quality and value of the product.

Include a video explainer

This is a time-proven method to boost customer engagement and increase conversion rate.

An example of an explanatory video integrated into a landing page

Provide detailed product information

Don’t underestimate the power of item specifics and go into as many details as possible: material, sizing, dimensions. If necessary, include some care instruction to show that you care! Besides, shoppers may need an explanation of what it is and why they need it if your product is unique or new to the market.

Feature the ‘How it works’ section

You might want to include this content block to your landing page in case you sell a complicated product, a device that is new to the market, or just want to make sure your prospects fully understand what your product is about. Plus, it can be another chance to point out all the perks your product has.

An example of a 'How it works' section on a lading page that showcases the product's benefits

Answer frequently asked questions

This is a great way to address potential worries and objectives and drive home your value proposition. And do we need to mention that websites that cover more questions a prospect might have tend to show lower return and refund rates?

Leverage social proof

Nearly 90% of consumers trust online reviews as much as personal recommendations, so don’t miss the chance to reap the tremendous benefits of showing testimonials from happy customers directly on your landing page. A dash of social proof will be a nice contribution to the credibility of any store. Want to go even further? To rack up some extra conversions, ask your customers to record a video review. According to Google, nearly two thirds of shoppers say video reviews encouraged them to make a purchase.

An example of customer reviews displayed on a landing page to serve as social proof

Encourage social sharing

Help your customers promote your product by giving them the opportunity to spread the word on social media. Social sharing buttons = high impact with no efforts required.

Social sharing buttons you can use on a landing page

Give coupon codes

With selling your product at a discount price, it’s much easier to outperform competitors. This works especially well if you show your prospects that the promo code is time-sensitive.

Add scarcity and create a sense of urgency

People subconsciously consider things that are hard to get as valuable and exclusive. The fear of missing has always been (and always be) a powerful conversion driver. To let your prospective customers know that your supplies are short, show how little of your offer is left, use a countdown timer and words like “ends soon” or “last chance”. Small changes, big results.

An example of triggering the sense of urgency on landing pages

Add contact details

Show your customers that you’re available and happy to help in case they have a question or need a hand.

An example of a contact form appropriate for landing pages

Comply with the data protection requirements

Pages like Privacy policy, Terms of use, Return policy are a must for every website so don’t neglect to let your customers know that you respect their privacy. But how to prevent them from getting lost wandering on your website? We’ve taken care of it! To reduce the number of exit points on your landing page, utility pages are open in a pop-up window.

An example of a pop-up window with a store privacy policy

Give an extra nudge with the exit intent pop-up

To create an extra appeal and give a nudge to those who are interested but not quite sold yet, use the exit pop-up feature. The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay on the page. This exit-intent trigger does an excellent job of reducing your bounce rate and inspiring more sales.

An example of exit intent pop-ups perfect to use on landing pages

Bonus tip!

Looking for more ways to guide visitors to the checkout page? Here’s the trick you’ll definitely want to use: link each mention of your product and images to the second page of your funnel. Wherever your prospects click, they will be brought closer to the checkout page. That’s what we call a streamlined experience.

This is all for now! Now that you know everything about creating landing pages that convert, it’s time to put them into work. How about starting now? 😉 

Read the source: https://alidropship.com/landing-pages-that-convert/

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3 Landing Page Tips To Increase Your Online Store Conversion Rate

Are you looking for ways to increase the conversion rate of your online store? Have you ever considered using landing pages to boost your sales? Or don’t you know how to create a landing page that is able to generate lots of leads? Well, here are the most useful landing page tips for you!

Do you remember The Auto Merch, our advanced online store? Right, this is the store run using groundbreaking managing techniques perfected by AliDropship specialists.

And this is the store that managed to overcome a $2,000,000/year mark due to its creators’ efforts.

Monthly performance of The Auto Merch store with 167,010.31 in total sales

Monthly performance of The Auto Merch

We have already revealed the tactics that let the team behind the store come this far. They are glad to share their invaluable experience to give everyone the opportunity to repeat their success or ever surpass it!

They have already explained how to craft a highly effective product strategy, how to create product pages for the maximum conversion rate, how a perfect Facebook ad should look like, and more.

However, we have not touched upon one more issue that is a decisive factor in the success story of The Auto Merch – its landing pages! Fortunately, the store creators kindly agreed to share their unique self-discovered landing page tips for creating the pages that really convert and bring profit!

Disclaimer: The main part of this article comes in the form of an interview with the creators of The Auto Merch online store that makes over $2,000,000/year. The store is available for copying as a part of our beginner-friendly Premium Stores offer for newcomer entrepreneurs.

What is a landing page and what is it for?

Landing page is a specific type of website page optimized to motivate an Internet user to make a purchase. Traditionally, a landing page describes an item, tells potential customers about its main advantages, and convinces them to buy it. Even a person unfamiliar with a product should be tempted to place an order after visiting a catchy landing page.

an image that shows the example of a landing page

An interesting thing about landing pages is that you can’t leave them to view other pages on the site. Landing pages have no navigation at all: their goal is to focus the visitor’s attention on the product, so you can’t go and see the parent category, or the Homepage, or anything else. That’s why, if you take a look at The Auto Merch landing page, you’ll see you can only go to the checkout page from there 🙂

an image showing a landing page pop-up

The Auto Merch’s landing page itself includes a profound article about the product and a detailed description of its advantages. The checkout page where you are taken after clicking on the ‘Check Availability’ button is designed to convince website visitors to buy a product.

a picture showing how to increase a store conversion rate

The main factor here is a huge discount motivating to buy in bulk (as a gift for friends and relatives). These are the very measures that let us increase the average order value in our store significantly. Meanwhile, we achieved it without increasing the conversion cost.

Why did you decide to promote your products through landing pages?

The point is that we used to count on single products pages only. However, in this case, it’s not always possible to achieve all the objectives such as increasing average cheque, motivating to buy in bulk, etc. To date, landing pages account for 70% of the whole website traffic. Meantime, single product pages account for the remaining 30%.

We have noted earlier that the store visitors wish to buy products in bulk. However, if speaking about our landing pages, people are a lot more likely to buy in bulk due to the special offers we always provide them with.

What are the landing page tips you’ve discovered?

We have tested multiple landing page layouts and managed to find certain patterns of influencing the buyers’ actions. As a result, we found the way to create a perfect landing page that has a high conversion rate. So now we are ready to share the most useful landing page tips with you!

an image showing how much landing pages bring funds

Daily performance of The Auto Merch

We were working on the texts, gallery image, CRT, discount sizes, feedback section, etc.

In our case, it was the team of AliDropship developers who did the most part of the job. We, in turn, prepared the technical requirements, showed them the examples of landing pages that we had been inspired by, found the pictures for the gallery, and wrote the article. While testing, we were pointing out the aspects that required particular attention.

After all the changes, we analyzed current conversion rate to decide what worked best. Here are our top findings!

Landing page tip #1: how to evaluate a landing page performance

There is nothing challenging about tracking and analyzing the results of your landing page performance. So let’s consider the car organizer, one of our bestsellers, and find out which ad campaigns are more successful.

an image showing how much single product page brings

Facebook ad campaigns for single product pages (November, 9th)

an image showing landing page tips results

Facebook ad campaigns for landing pages (November, 9th)

As you can see, ad campaigns for landing pages have a lot higher purchase conversion value and ROAS. Meanwhile, the average order value for single product pages and landing pages is $54,81 and $61,89 respectively. Unfortunately, Facebook Pixel is not able to track all the sales. However, if we recalculate manually, we will see that the average cheques are higher, so does the difference between them.

Landing page tip #2: how to choose the items to display on separate landing pages

When running The Auto Merch, we try to analyze the customer behavior and highlight the items that people often buy in bulk. So this is a signal that we should consider creating a landing page for such a product. What’s more, we are now creating some combo offers, and we would like to promote them by means of landing pages.

Landing page tip #3: how to build landing pages in a couple of clicks without any experience

Initially, while creating a landing page for our well-performing product, we had to ask for our developers’ team help as we had to create the page from scratch.

We saw the need for a smart solution that would simplify this specific task. So the AliDropship team of developers started working hard on a new AliDropship tool.

As the result of the cooperation between AliDropship emarketers and developers, Landing Page Add-on was introduced. Kindly read this article to see how Landing Page Add-on works and what it’s capable of!

Landing page tip: use Landing Pages Add-on to create engaging landing pages in several clicks

With this solution created thanks to the cooperation between developers and digital marketers, you can easily make as many landing pages as you want even if you’re doing it for the first time in your life. Sounds tempting, doesn’t it?

And here’s another exciting benefit to note. The landing pages that you create by means of the Landing Page Add-on have a feature that our manually made ones were lacking. This is all about the opportunity to add the shopping cart to a landing page!

In practice, The Auto Merch buyers have been really looking forward to this feature. It would give them the opportunity to buy several variations of the same product and still get the discount for bulk buying. Well, now we are happy that we can improve our offer. So can you!

We hope that the landing page tips of The Auto Merch store creators will help in making the most out of your ecommerce business. Don’t forget that a right landing page is a key to success. And since you are able to build up landing pages in several clicks without any efforts, this success is even closer to you!

Read the source: https://alidropship.com/landing-page-tips/

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How Tammy Runs A Business From Home In Australia: Newcomer’s Experience

What should you get yourself ready for when you run a business from home? Today, we’re talking to Tammy, a newcomer to dropshipping, who’s gladly sharing her ups, downs, and insights. From product strategy to advertising and customer service tips, there’s plenty of helpful details for those making their first steps in ecommerce!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m Tammy, a part-time liquor store employee from Australia, and I run a business from home in my spare time 🙂

I’m 26 years old and have always had just a standard casual or part-time job. My current half-time employment works for me because I love having a lot of time to myself to play video games, draw and read. Obviously, that doesn’t pay the bills though, so, I needed to find a way to make extra money while still having the luxury of having time for myself.

How did you start running a business from home?

It only began 6 months ago. Before this, I have never had my own business, as well as previous experience in marketing or ecommerce.

I was just doing some online research on the best ways to make money at home. As I just kept seeing the word “Dropshipping” everywhere, I decided to look further into it. After researching for so long, I told myself it’s time to bite the bullet and get into it. I was back and forth with other dropshipping companies, but after looking into all the pros and cons, chose the most fitting one with the best starting price.

I purchased AliDropship original plugin and set up everything myself by following the easy instructions. There’s loads of YouTube videos to help whenever I get stuck on something. I also eventually purchased a few of the add-ons to help increase sales, too.

How and when did your first sale happen?

It was in my first month (I couldn’t believe it)! I was shocked! The customer purchased 3 things and I panicked! Haha but it was super easy to process the sale so that felt great!

It gave me confidence to keep going. I didn’t get another sale for another month later, but I was honestly surprised the first one happened so quickly!

How does your business perform now?

Here’s how the things looked like in the first half of 2020:

How Tammy Runs A Business From Home In Australia: Store Performance Screenshot

I still have only 1 store, but I think I’m confident enough to open up another one, now, to double my income!

Sometimes I might have a day or 2 without sales, maybe even 3 days, and I start to lose faith in my business. I just tell myself that this happens from time to time and I just need to keep posting on social media to show everyone what my website has to offer. It usually works and then I get a sale!

What’s your product strategy for your store?

For my first store, I decided to dropship the items that I was interested in. I know that isn’t always a good idea, but I knew the genre well and knew how to advertise in ways that would entice myself to buy. So, to filter out the proper products, I just spent a lot of time searching for specific items and viewing all the reviews left for them.

After I added the first bunch of products to my store, AliExpress now knows what products I’m looking for. So, the platform recommends a lot of great items. A few times a week I’ll spend a while going through recommended products and making sure they’ve sold a decent amount so I know it’s popular enough to add to my store.

For pricing, I use the recommended formula I found on the AliDropship forum. I like to make at least AUD$10-$20 (Australian Dollars) from one item. Sometimes it can be more depending on the product. I found out that most of my customers are either American or British. And as their dollar is a lot stronger than Australian, they tend to spend the most at my store.

How do you promote your store?

Well, first of all, I read all of the emails from AliDropship that include tips on how to increase sales 🙂

Before I even made my first sale, I had made an Instagram account. I just started following people who are interested in the genre of products I am selling. I also made a Facebook account and shared my product posts in Facebook groups with similar interests. It has proven to be very successful!

Now, I’m pursuing the same strategy. I mainly promote the business with Instagram posts. Instagram is amazing for marketing a certain audience. I just searched certain hashtags related to my products and found out very quickly who was interested in the same type of things I was selling. So I followed a lot of them, and most of them followed back and bought from my store.

Every now and then I’ll also do a paid Facebook ad which also covers Instagram as well, and share my product posts in like-minded Facebook groups. Even though Instagram is the most efficient channel for me, I like that Facebook ads show up on Facebook Marketplace, inboxes, videos, stories and everywhere on Instagram as well!

Facebook marketing doesn’t cost a great deal. I usually spend about AUD$40-50 a month on ads, but then I’ll have a week or 2 with no ads to see the difference in sales. I’ve found that I get a huge increase in Instagram followers when I have an ad running, but the sales usually come from those who have viewed my website a few times and then finally decide to make a purchase. So my main goal is to build my following so I can create free posts to entice them.

In terms of daily management, how do you run a business from home?

In the beginning, I was spending around 10 hours a day on building my website. This definitely wasn’t necessary, but I had a lot of time on my hands and I just got carried away with the excitement of creating a cool website.

Now, I probably spend about 1-3 hours a day, just to reply to customer questions, process sales, check tracking and sometimes update things on my website.

The most time-consuming part is usually just replying to FB/Instagram comments and emails. My customers love the customer service I provide (as they’ve mentioned in my website reviews) so I like to make sure I reply to everyone. Sometimes, there can be a lot of questions and trying to find the right answers for every one can take some time.

When it comes to difficult customers, I just try to stay positive. I do get a lot of emails enquiring about when their package will arrive. AliExpress shipping can sometimes be quite slow, yeah. So I just make sure to be as positive as possible, apologise for any inconveniences and try to give them as much information as I can. They all usually understand and are happy to wait a while longer for their items.

Did the decision to launch and run a business from home change your life somehow?

Well, I was very excited to register my business officially, it didn’t cost much. Now, I have a lot more money to play with! I am saving money as well as spending on things that I’ve always wanted. My plans are to open up another store very soon! (Still tossing up between a few niche ideas)

My mother (56 years old) has just decided to purchase AliDropship plugin because of my success. She’s just starting out this month, but her website is looking great!

What can you advise our readers – those who already run their stores and those who didn’t start the business yet?

For those who already run a business from home – Keep going!! If you’re not making much sales just yet don’t give up. Don’t overcrowd your website with too many items. Make sure to have a social media presence! And the most important part is to know your target audience.

For those who haven’t started yet – It’s the best choice I’ve ever made! The hardest part of the whole thing is choosing what to sell, try not to delve into a niche that isn’t very popular, go for what sells the most on AliExpress and try to keep your website thematic. 🙂

This is most certainly an encouraging experience – and a highly detailed business strategy as well! We wish Tammy and her mother the best of luck with their newly launched ventures 🙂

Read the source: https://alidropship.com/run-business-from-home/

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Split Test Ideas: How To Turn Your Product Page Into A Revenue Machine With The Split Test Add-On

What are the best split test ideas to explore when you’re running an online store? Let’s discuss the most promising options!

When it comes to products, there’s no such a thing as universally acknowledged role models.

Some people tend to rely on their experience, personal preferences, or intuition when they need to decide what products to sell on their websites. Acting on a hunch is more like flipping a coin: you never know what you’re going to end up with.

Some entrepreneurs prefer to follow somebody else’s example. But what works for other stores might turn out to be a dud for you and vice versa. As a business owner, you have to take into account a number of factors such as niche, audience, season, etc.

Others are more inclined to plunge into painstaking never-ending niche research gleaning insignificant details and putting off the store launch. This procrastination can last forever.

Great news: nobody forces you to follow these scenarios. We’re strongly convinced that your best bet is to work out your own success ingredients to be able to take the lead. Here’s how you can handle uncertainty and sail through.

Why experiment with split test ideas?

Split testing has proven to be one of the most effective ways to test-market ideas and get more happy customers. Essentially, split testing is an experiment you can run between two or more variants of a page. With its help, you learn which one converts the best and work out that perfect combination of images, titles, descriptions, prices, and more.

Thanks to the Split Test add-on and its powerful built-in reporting feature, validating product hypotheses and making data-driven improvements has never been that easy (and enjoyable!).

The add-on will help you identify your top-selling products by showing two (or more) versions of the same product page to different customers. You’ll get solid data to act on instead of relying on your gut feeling. Feel free to check our in-depth guide on this new tool here.

Top split test ideas to explore: what to change on your product page?

We’ve put together a list of product elements you’ll definitely want to split test to outperform your competitors. Don’t underestimate minor tweaks – they can lead to great results and generate significant revenue gains.

Product title

Worried that your product title might sound a bit dry and boring? Spice it up adding a fancy epithet, why not? Emphasizing product value by using such words as ‘premium’ or ‘exclusive’ might also win you some customers.Try going into more details and make your product title more descriptive to see what effect it has on your purchasing behavior.

Headlines

Change the wording a bit, make it more personal, more benefit-oriented, longer or shorter, etc. See what emotions – negative or positive – encourage more conversions. Try out different unique selling points to understand which one has a bigger impact and really drives home your value proposition. Here is another idea: make a customer review part of your headline or ask a question.

Value proposition

To put it simply, this prop is what value you promise to deliver to customers if they buy from you and how you motivate them to choose your brand. Strong value proposition should be kept to-the-point and pain-focused. No idea where to start? Play up your exclusive competitive advantages and try converting your product features into benefits. For this purpose, identify what problems your product solves and how it can make your customer’s life better / easier / safer / healthier.

Frequently asked questions

Buying from an online store you’ve never heard of before might arouse some certain discomfort. The FAQs section is where you can publicly address common questions about your product and business in general, alleviate purchasing anxieties, and build trust with your prospects. Create a list of possible concerns and objections your potential customers might have and craft detailed answers. Consider adding images or videos and experiment with copy length and tone to figure out the perfect FAQs recipe.

Images

Add, remove, or replace images at your choice. Images that offer an up-close view of the product are highly appreciated. Consider comparing professional-looking product images with customer-focused ones: add photos showing your happy customers using the product.

Also, you might want to test out colors used in images as they heavily affect not only the way we respond to visuals but also how we perceive a brand in general.

Video

No doubt you already know that videos have proven to be huge conversion boosters and people are far more likely to make a purchase after watching a product video. Consider adding a video explainer to your product description if you don’t already have one or try shooting your own! It will elaborate on the value propositions of the product and save space on the page. Another idea worth considering is to compare video thumbnails. It takes only a couple of clicks to replace a thumbnail, but the results can be surprising.

Product descriptions and copy

You can experiment with content depth, test longer descriptions against brief and easy-to-digest product details. Tell your personal story to inspire empathy with your customers! Or, you can compare product description design: try testing paragraph copy against bullet points, add emojis or funny icons for a casual look. That’s where you can get creative!

Prices

Pricing is hands down tricky. With split testing, you can try out different pricing strategies, adjust discount values, price rounding, etc. You’ll learn how much your product should cost so that your customers feel like they’re losing money if they don’t buy this item from you.

Shipping

Consider testing free shipping against paid shipping. For example, you can pair marked up prices with free shipping to offset the potential negative effect of raising product prices. Or maybe the ‘free plus shipping’ offers will do wonders to your business. You’ll never know unless you try!

Scarcity and urgency

Play around with the ‘Only XX left in stock!’ element to see which stock level does a better job of encouraging FOMO (Fear Of Missing Out).

Social proof

Use the power of testimonials to help your prospects validate their choice and make purchase decisions faster. You can test practically anything here – number of reviews, review body, average rating, customer photos, country flags. Choose convincing reviews that touch on the product’s benefits to lift your brand’s credibility.

Trust badges and payment icons

People tend to feel more confident giving their personal information when they see they can trust you. Nobody wants to fall victim to online fraud. In product description, switch between different reputable transaction-safe logos and confidence-inspiring badges to find those that work best for you.

Return policy

The importance of a favorable return and refund policy shouldn’t be underestimated: it can help reduce uncertainty, attract new customers, and retain existing ones. That’s why we highly recommend that you put some extra thought into your approach to returns, exchanges, and warranties. Here’s where you can take your return policy to a whole different level and make it your unique selling point. It’s no secret that sometimes a money-back and/or satisfaction guarantee badge on your product page can be a deciding factor in the purchase decision.

The most incredible thing about these testing ideas is that you can implement them yourself in no time. The Split Test add-on is the definitive testing solution that will save you the trouble of hiring a developer to adjust one thing and remove another. Once you get some zero-effort tests under your belt and unlock valuable insights about visitor behavior, you’ll likely want to keep testing to implement step-by-step improvements.

⚡ PRO TIP⚡

We recommend documenting test details – your hypothesis, product information, and test outcomes. You can do this either in the Test Description field in your test settings or in your notebook. Storing these summaries will not only help keep track of results and avoid repeating mistakes, but also will encourage critical thinking and train your intuition. Over time, it will become easier to come up with winning testing ideas.

Before launching a test decide what you want to test, why and what outcomes you expect to see when your test ends. Keep this simple formula in mind when creating a hypothesis:

Changing (the element you want to test) from ___________ to ___________ will increase/decrease (metric).

For example, your hypothesis might sound like this:

‘Replacing a professional image with a photo of a happy customer using my product will result in a 20% increase in sales’

Or like this:

‘Adding money-back guarantee badge to the description area will decrease checkout abandonment rate’

Nothing fancy, just your prediction. After all, isn’t it nice to have a well-structured vision, is it?

Although you can completely transform your product variant, we recommend testing one change at a time so that you can easily identify which modification affected product performance.

For example, if you change product title, re-write description, edit pricing formula, add more customer photos, and replace product images at the same time, you’ll have hard time understanding what exactly caused that rise in sales.

Let’s be honest: you are not your product’s target customer. And even your friends and family aren’t. They’re simply too biased to share impartial opinions. So, wouldn’t it be wiser to listen to people who actually buy from your store?

Customers themselves can show you what they need. Let us help you put products to work for you and turn “just looking” into buying. Just imagine the huge difference you can make with these split test ideas and a handy tool at hand!

Read the source: https://alidropship.com/split-test-ideas/