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‘You’ve Got Mail!’: How Ecommerce Email Marketing Can Boost Your Revenue

Email is the service that each and every Internet user is well familiar with. No wonder that ecommerce email marketing has become a traditional tool to increase sales. Still, many online store owners don’t know how to use it efficiently. They send letters only for rare notifications which risk getting into junk emails. Let’s figure out how you can make your email marketing really effective.

Proper email marketing strategy brings many advantages for the online stores. You can use emails not only as a tool for communication and keeping the attention of your audience, but also as the means to generate conversions and repeat sales. In this article, we’ll explain some principles of email marketing, and describe the best email marketing tools and ideas each ecommerce entrepreneur should use.

What is ecommerce email marketing?

Email marketing is the practice of sending marketing messages to potential and current customers via email in order to sell, educate, or build customer loyalty. It is a digital marketing channel – that is, the sender fully controls the content and distribution. Email marketing is best used to send personal, relevant messages to segmented lists of recipients.

In ecommerce email marketing is an especially important tool. It’s used for sending transactional, promotional, and lifecycle messages. Moreover, it’s a great way to connect with people on their mobile devices and get the most from your marketing efforts.

Ecommerce email marketing tasks

Email marketing is an essential tool that helps:

  • Build and sustain proper brand image;
  • Increase customer awareness about your products and services;
  • Strengthen relations with the current customers and attract the new ones;
  • Stimulate the buyer’s interest in a repeat transaction.

The user can immediately perform the targeted action (read, order, buy, download) by clicking the link from the letter. At the same time, the user can do it any time he wants. It makes this form of interaction both quick and convenient. Effective email marketing leads to the growth of customer loyalty.

Ways to collect email addresses

There are a lot of methods for collecting emails of your potential customers. Here are the main methods that can be easily implemented even by ecommerce beginners.

  • Use pop-ups. Set them up to appear automatically on the page after a certain time, page scrolling or a specific user action. Don’t be too annoying – give your users the opportunity to close the pop-up form.

If you think that using pop-ups is a vicious taste, you just haven’t seen a nice pop-up. Look how the idea of pop-ups is executed in the famous Wait But Why blog. It proves that pop-ups can be funny and cute.

popups example

  • Place the subscription form in the website footer near your contact information. Make the form easy to notice.
  • Add subscription to the store news. Let your customers choose whether they want to subscribe to sales and discounts, to new articles in your blog, etc.
  • Set up product notifications. If the customer leaves the page with the goods that are not available now, provide the opportunity to receive a notice when this product is back in stock. Add a ‘Notify me when this product is available’ button with a simple form containing email address. You can also add an option to notify the user when the price drops.
  • Offer discounts for registered users. Give the buyer a small bonus after registration and announce it in the website header. You can make this offer limited to stimulate the fear of missing out. As a rule, it results in tons of registrations, even from those users who did not make any purchase.
  • You can make registration and subscription even easier if you provide the access through social network accounts.
  • Offer the user to download something – a guide, an eBook, or something else that is really valuable.

Email marketing strategy for ecommerce

emails-for-ecommerce-goals

Boost your sales with ecommerce email marketing

  • Special occasion sales

Sales always attract lots of customers to retail stores. Use various occasions to announce a sale. They can be seasonal, holiday, thematic – there are numerous opportunities to take advantage of sales. It will be great if the design of emails and banners on the site represents the idea of the holiday.

Need more detailed guidelines on launching a sale? Check out this step-by-step guide on planning an online sale!

  • Abandoned cart notifications

We have already mentioned in our blog how important it is to remind the customers about their abandoned carts. Repeated notifications increase conversion rate and help partially recover your lost revenue.

  • Cross-sell and up-sell emails

These kinds of emails are sent to customers who previously bought some products. Offering additional items and sending products or categories follow-ups, you can increase the average purchase amount.

Build your brand image and strengthen customer relations

  • Design and branding

If we compare form and content, the latter is more significant. But a good-looking cover enhances the chances that the content will be noticed. So, take note of how your emails look like. Add your logo to the email templates. Try to use a chosen style in all your letters.

  • Email personalization

Write personalized emails. It is always pleasant to receive an email where you are addressed by your name. Pay attention to gender when offering products. Tastes differ, things happen, but you still have more chances to sell fishing rods to men and lip glosses to women.

  • Powerful subject line

Actually, a subject line determines whether your email will be opened or not! It’s the first (and only) thing that your subscribers see in their inbox when they look through the incoming messages. This is why your subject line should be tempting, catchy, and intriguing enough to encourage your subscribers to click on it and read further.

Want to see great subject line examples? Check out seven types of email subject line that boost your open rate!

Use sales email marketing to attract new customers

Okay, it’s clear how to work with your actual customer base.

But how can it be possible to get NEW customers with the help of email marketing?

You can encourage your current customers to refer your online store to their friends and therefore attract new loyal customers.

Reward your referring customers by offering them a discount. It will serve you twice. First, it will attract referrals (and motivate them – if you are super generous and give them discounts as well). Second, it will stimulate the referring customers to come back to your store to reap the benefit of their well-earned discounts and make purchases.

If you follow these simple recommendations, the positive results will not be long in coming. Now your marketing costs will be partially covered by emails – your sales will start to grow at the expense of new customers, and the average check of actual ones will increase due to constant communication.

Tips for a successful ecommerce email marketing campaigns

  • Create a welcome sequence

A welcome email sequence automatically gets sent to new subscribers when they sign up. It’s a series of emails that thank people for signing up, introduces them to your business, and outlines what they can expect from your emails.

You can include links to your social media and a CTA to follow you to encourage click-through and engagement.

  • Automate emails at key touchpoints

Email automation is a lifesaver for busy ecommerce businesses. You can use your email service to send triggered emails when a customer takes (or doesn’t take) a specific action. Because it’s so timely and relevant, marketing automation scores the best conversion rate among ecommerce email marketing tactics.

For example, you can set up abandoned cart emails to go out when someone leaves your site without buying. Or you can send an automated winback email after a customer hasn’t ordered anything for a set period of time you’d expect them to. Yet another idea is to send a VIP discount as a thank you when someone goes above a certain lifetime value.

  • Choose the right email frequency

How often will you keep in touch with your customers? You ideally want to find the balance between staying fresh in their minds and not showing up too often so that it’s annoying. 

You might choose to send out a weekly newsletter, or you might decide to only email your subscribers when you run promotions or launch new products. A/B testing can help you decide based on the reaction of your recipients. 

These aren’t the only types of email you can send. Try experimenting by sending reviews, customer stories, or sneak peeks behind-the-scenes. Content marketing will spice up your routine emails and get more people to read them.

  • Plan ahead 

Plan in advance for your ecommerce email marketing to get results. Mapping out key emails ahead of time means you won’t end up scrabbling around trying to come up with something to send each week. 

It really helps to focus on seasonal events that are coming up, as well as new launches you have on the horizon so you can create campaigns for these in advance. 

  • Segment your list

One of the best ecommerce practices is to segment your email marketing.

Avoid turning off customers by creating lists of subscribers based on certain actions they’ve taken (like whether they’ve bought multiple products multiple times from you) or who like certain product lines. You can then send personalized emails that cater to their specific interests and needs.

Ecommerce email marketing has proved itself to be an effective and low-cost multi task tool. When starting your own business, remember that it is useful not only for sales, but for your PR goals and brand image as well!

Read the source: https://alidropship.com/ecommerce-email-marketing-boosts-revenue/

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10 Things You Need To Know Before Starting A Dropshipping Business

Are you thinking about starting a dropshipping business? Don’t jump the gun!

In dropshipping, like in every other venture, those who are better prepared show the better results. In this article we’re going to outline 10 necessary things everyone should know before starting a dropshipping business!

When you’re going on a trip abroad, isn’t it better to book a hotel in advance?

For sure.

Imagine arriving in a foreign country, trying to find a decent lodging, café to eat, etc. Aside from wasting time and energy, you might be overcharged, get food poisoning, or face other unnecessary problems.

Not the best vacation, isn’t it?

That’s why you need to sort out some things before setting out. It makes your journey pleasing and predictable.

Similarly, mapping out your dropshipping journey could save your money and time, as well as ensure your success.

Here are 10 necessary things that may help you draw up your business plan!

 

How does the dropshipping business model work?

Dropshipping is a business model which you can use to run your store without ever holding any inventory. Once you’ve made a sale your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products.

Is dropshipping really profitable?

Yes, dropshipping can be a profitable business model for merchants even in 2022 because you are not responsible for shipping or manufacturing. It’s a low-risk business model that doesn’t incur huge costs like a wholesaler would normally have and you can earn a good profit margin with the right suppliers.

Simple things you need to know before starting a dropshipping business.

1. A niche store is always better than a general store

Where would you rather buy sportswear?

At a Nike store that is focused on selling it? Or at a store that sells, let’s say, light bulbs and pencil cases along with clothes?

The answer is pretty clear.

If you choose a narrow range of products for your online store, your chances to succeed in dropshipping increases significantly!

Let’s look at the advantages you get from launching a niche store:

  • You get around competing with Amazon, eBay, and offline supermarkets which offer the same goods

Large-scale stores often lack the flexibility and customer-friendly attitude. You, in turn, can take the, on board and therefore, secure a huge competitive advantage!

  • It’s easier to find your audience and target it

It’s hard to come up with a marketing strategy when you run a general store. For that, you need to know the websites and communities your potential clients visit.

Something comes to you mind?

Right, it could be anything.

Narrowing down the range of products you sell lets you draw up a clear marketing plan. And marketing is vital in dropshipping business!

  • SEO tasks become much easier

We’re sure, you want people to easily come across your online store while shopping on the Internet.

That means you should make your site and product pages SEO-friendly. This task is almost impossible in the case of general store. At the same time, taking a niche allows you to conveniently pick the necessary keywords and make your website come up on the top of Google search results.

Most AliDropship clients choose to start a niche store rather than a general one. So, make a point of doing so!

2. There are some products you shouldn’t dropship

It’s true that dropshipping rids you of the tiring and complicated process of storing and shipping products. In other words, it makes running your business easy and quick.

Yet, a wrong choice of products might turn it into a pain in your neck. Dealing with angry and disappointed customers is not the most pleasing thing in the world, is it?

To avoid this letdown, we urge you not to sell the next types of products:

  • Copyrighted products

Of course, it seems tempting to sell products marked with a famous brand. People are eager to buy them.

However, it will certainly blow up in your face.

Such items are knock-offs. And that might mean serious legal problems for you. Not to mention that these actions might harm your reputation which will be difficult to claw back from.

  • Fragile products

Nobody wants to get a ruined purchase, right?

Due to a complex delivery process, there is a high risk of damaging items on their way to customers.

  • Heavy products

Heavy items are not only hard to lift.

They’re going to make the delivery process more difficult and expensive. Besides, their weight makes them easy to get damage during shipping.

  • Technically complex products

When you’re buying a PC at an offline store, you can easily check whether everything is normal.

Your clients also expect to receive a fully functioning product. During online shopping, it is impossible to make sure the product is of a perfectly fine quality. So, it’s better to avoid the products that require a careful checkup before the purchase.

If you want to learn how to pick the best products to dropship, please, read this article.

3. Rely on Google Trends to pick your niche

Would you buy a slide projector?

Only for a museum exhibition, maybe…

Here’s the thing: your products should be in demand! Otherwise, your business doesn’t make sense.

Fortunately, there is a free tool to research the market: Google Trends.

Choose a product you’d like to sell, pick a time period, and the tool will show you how many people were googling this item or a related topic. You will be able to see all the ups and downs in products’ demand depending on the season, location, etc.

Then it’s up to you to decide whether or not this product is worth adding to your online store.

As you can see, slide projectors won’t bring you much money.

At the same time, GPS trackers, for example, should do the trick.

4. A research is necessary to choose a reliable supplier

Your suppliers may either ruin your dropshipping business or help it take off.

Keep it in mind!

You, not the suppliers, will be in charge of solving problems and dealing with annoyed customers if something goes wrong with product quality or delivery.

There could be dozens of suppliers selling the same type of items on AliExpress. However, you have to find the business partners you could actually lean on.

You may be wondering how to pull it off. How to figure out whether a supplier is reliable or not?

Stay calm, there is no rocket science!

Here are the simple steps:

  • Go to AliExpress
  • Type the title of a product you need
  • Tick the “4* &Up” box
  • Sort the results by the number of orders
  • Look into the suppliers’ stats (time of their activity, feedback score, etc.)
  • Read the customer reviews
  • Make sure the suppliers offer free shipping options

Now, you’re good to go. Examine the data, put it all together and make your choice.

The best option is to choose one supplier who is focused on a narrow range of products that matches your niche. It will make your service brilliant. Imagine customers buying various items from your store and receiving them all together at the same time. Wouldn’t they be pleased?

5. Choose your domain name carefully

Before starting your dropshipping business, you need to choose a domain name for your website.

Many beginners take it lightly. Meanwhile, it’s an essential part for your future success. A properly chosen domain name may take you to a higher position in Google search results and inspire customers’ trust.

The right approach is choosing a domain based on your niche keywords.

Yet, it shouldn’t contain a bunch of them, or it will not seem secure and reliable. In all likelihood, customers will avoid visiting such a website.

On the other hand, your domain name should be quite short and roll off the tongue. This way, it will be easy for customers to memorize and use it.

You need to consider both sides of the issue. Choose something in between!

Keep it in mind that the most SEO-friendly and trustworthy domain names go with “.com”. It’s not easy to find such ones though. Go to GoDaddy.com and check if it’s available.

Once you’ve chosen a domain, you can find a hosting provider to build your dropshipping store.

6. Use a proper ecommerce platform for your dropshipping store

Before building your website, you should make up your mind about an eCommerce platform you’re going to use.

Most of these platforms charge their clients monthly fees. Apart from that, they keep entrepreneurs on a tight leash by limiting their ownership. For newcomers it may turn out to be the reason to back out.

Luckily, there is a key to solving this problem.

WordPress is a content management system (CMS) that lets you create a convenient and user-friendly website. It’s free and quite easy to use. Building a website on this platform doesn’t require deep knowledge of the subject – here, you can read more about it.

Then, you can use AliDropship plugin to easily convert a WordPress-based site into a fully functional dropshipping store. This tool was developed by the people having their own first-hand experience of managing a dropshipping business. So, they considered the interests of like-minded entrepreneurs and built a software that takes care of the most difficult tasks in this business.

So, if you want to save your money and gain independence – you’re welcome to follow this advice!

7. Think of your payment gateways in advance

Trust is the most precious thing nowadays.

Your customers need to be sure that they’re safe while buying from your store. Setting a secure payment gateways is crucial for that.

But before doing so, you should consider some essential things:

  • Check if the gateway is accessible in your country and in the countries of your target audience residence.
  • Compare the transaction fees. Of course, it’s tempting to choose the option  with the lowest costs. But hold on! Take your time! There is something more to consider.
  • Find out if the gateway has a multi-currency support. Don’t forget that you’re going to work with the international audience.
  • Make sure your gateways accept all the major credit and debit cards (Visa, MasterCard, AmericanExpress, etc.).
  • Don’t forget that your store should accept PayPal payments.

Now, make your choice. We recommend you using Stripe and 2Checkout payment providers. You can learn more about the gateways supported by AliDropship plugin here.

8. SEO is a key to success

We’ve already mentioned SEO as an important part of building a successful online business.

Yet, many entrepreneurs underestimate the role SEO plays in their success.

Search engine optimization (SEO) remains the cheapest and the most efficient way to drive traffic to your online store. Thus, every eCommerce business’ owner should learn as much as possible about this promotional instrument.

It’s natural that nowadays people turn to the Internet in search of the necessary information.

Therefore, you need to optimize your site so that the customers could easily come across your store.

Write appealing titles and descriptions to your product pages. And don’t forget to include the keywords in these texts. Fill your site with interesting content and you will bring in more customers!

9. Your reputation precedes you

What do you do when you see a tempting offer to buy something on the Internet?

Right! You start searching for the info about the seller and the real-life product quality. To be more precise, you start looking for the customer reviews.

People trust people – the same consumers as they are.

According to a research that took place in 2015, about 70% of customers check online reviews before buying something.

The simplest way to check others’ feedback is to type the store name in Google search field and click on the search button. In the right part of the screen, there will be buyers’ reviews and even the store rating.

Facebook and Trustpilot.com are two other popular sources that people use to learn about an online store reliability.

Your reputation shouldn’t cast any doubts!

Every time when the happy customers thank you for your service in an email, ask them to also leave their comments on some of the sources mentioned above.

If somebody writes a negative review about your store, sort it out as soon as possible. Then, ask the client to remove or change the comment.

Reply to every comment, no matter if it’s positive or negative.

Your reputation drives your sales! Cherish and protect it!

10. Don’t give up if there are little or no sales at the beginning

I know you imagine tons of money pouring in on the next day after the launch of your dropshipping store.

I hope it will be so.

But the real-life examples show that some time passes before your business starts bringing you profits.

The most impatient entrepreneurs could even quit due to the delay. That’s a mistake.

First, before putting your dropshipping store into operation, you need to make sure that everything is OK. Your website design, product pages, descriptions, product images – everything – should be appealing, informative and of a good quality.

Second, if you have a few sales in the first several weeks, review your PPC campaigns. Maybe, you’re paying your attention to markets that aren’t attractive for this business, and you should shift your focus a little.

Still, you should consider incorporating customer acquisition strategies to improve your online store’s performance. So, here are some customer acquisition strategies for you to consider

Customer acquisition is the art of persuasion. You can think of it as advertising and marketing. Sounds expensive, right? But it doesn’t have to be. You can take the fast path or the slow path to gaining new customers. Let’s take a look at both strategies in more depth.

Paid advertising for fast results

  • Facebook Ads for Dropshipping

Facebook is the world’s largest social media platform. It’s a great place to advertise your products as you can tap into a huge audience. This is how Facebook makes its money, so every customer you acquire through this method comes at a cost. Facebook ads are a good option for the following reasons:

  • It’s easy to get started
  • You control how much you spend each day
  • You can target highly-specific demographics (location, interests, relationship status etc)
  • It can yield fast results
  • It helps to increase brand awareness
  • A good ad or boosted post can go viral
  • Google Ads for ecommerce

Google is the world’s most popular search engine by far. If you have an online store, you want it to rank on the first page of Google. You can achieve this organically, or you can buy ads for your store to appear at the top of the page for the keywords you want to rank for. Google ads are a good option for the following reasons:

  • You can achieve great exposure in search results
  • It’s the largest advertising platform in the world (Google search, Youtube, Gmail)
  • You can target highly-specific demographics (location, language, device etc.)
  • Maximize exposure to your ads with high volume keywords related to your niche
  • Social Media Influencer Marketing

Influencer marketing has become a huge part of customer acquisition for retail brands in recent years. It could play an important part of any customer acquisition strategy in 2022. It can be particularly effective if you are in a trendy niche. The cost of influencer marketing depends on how famous the influencer is. A post from an account with millions of subscribers might cost several hundred thousand dollars, while a post from an influencer with a few thousand followers might only cost a few hundred dollars.

Free advertising for slow results

  • Blog or Forum Marketing

This involves finding blogs or forums that are related to your product/niche and actively participating in discussions. By positioning yourself as an authority in your niche and including a link to your website, you can increase traffic and acquire new customers.

  • Content Marketing

This most commonly takes the form of a blog on your store website, a Youtube channel, trendy Instagram posts, or posts on Twitter. Content marketing is meant to involve the creation of valuable content that helps to build an audience that you can then convert into customers. It’s not as explicit as advertising and should always be more about serving your audience than your brand.

Lots of successful ecommerce stores have a blog section on their website nowadays.

  • Social Media Marketing

Some channels to think about are Facebook, Instagram and TikTok. It’s almost a given these days that businesses and organizations are on at least one of these platforms. Pick one and be consistent and eventually, you’ll build a following, which you can then convert into customers.

  • Email Marketing

Building an email list is still one of the most effective ways of acquiring customers. You need a way of capturing email addresses, such as a request to sign-up at checkout, or an offer or competition that requires an email address. Once you have a decent list of email addresses you have a way of reaching a large group of people regularly, for free.

Now, you’re fully prepared to make your dreams come true. We hope this article will let you avoid the major problems dropshipping entrepreneurs face while starting their business. We are looking forward to your feedback and are always eager to reply!

Read the source: https://alidropship.com/10-things-to-know-before-starting-dropshipping/

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How To Make My Website Secure: Q&A Series #8

Our newest Q&A session is dedicated to the issue of online store security: read all about the technical aspects of keeping your website safe and, of course, answering the most common question – how to make my website secure? 

Taking care of your personal belongings is #1 priority.

And your dropshipping store is not simply a website you own – it’s not less than your personal achievement, your source of income, and, most importantly, your key to building a better future for yourself and your family.

How to make sure that this valuable asset won’t fall into the wrong hands?

Let’s figure it out!

[store_banner]

How to make my website secure: common ways for website hacking

How to secure a website?

First and foremost, let’s look at the most common ways for a website hacking. While there is no sure way to know when the hacking happens, if it does, you will no doubt know that something is wrong. Nevertheless, here is what you need to be aware of:

  • Ransomware

The hacker will threaten to publish your data and/or withhold access to your site unless you pay a ransom sum.

  • Gibberish hack

You’ll spot loads of auto-created pages filled with keywords and gibberish, with the aim of getting them to rank on Google for key terms. When clicked on, they’ll redirect to a dodgy site.

  • Cloaked keywords hack

As above, but slightly more sophisticated – at first glance, these will look like your site’s pages, with altered written content.

  • Japanese keywords hack.

Creates random pages in Japanese full of affiliate links to stores selling fake merchandise.

  • Malicious code/viruses

If malicious code or a virus is inserted into your site, your site may well go down, or you could be unable to access it. Moreover, it may as well affect all your hardware.

  • Denial of Service (DoS)

Hackers use bots to overload a website with requests and crash the server it’s on.

  • Phishing

Scammers contact your clients pretending to be part of your business and using your branding in the hope of finding personal information.

1. What could be the most likely threats to MY store?

From the technical point of view, there are 3 basic threats that are important to consider:

  • Website platform or plugins malfunction

If you haven’t updated your CMS platform for a long time, or if you have installed some pieces of additional software (themes, plugins, add-ons, etc.) from an unreliable source, you are basically putting your store at risk.

  • Password hack

If you have a ‘weak’ password or if you keep it written in an easily available place, it won’t be difficult for hackers to steal your store data, as well as your money…and your business reputation.

  • Viruses

If there is no trustworthy antivirus software installed on the device you use to run your store, or if you use an outdated browser version, the device (and the store) gets especially vulnerable.

2. How to make my website secure if it’s not ready yet? What can I do on the store development stage?

While your store is just being developed, you can do the majority of the steps necessary to ensure its safety:

  • Consider which devices you’ll use to run your store. Contemporary automated solutions make it possible for you to access the store with the help of personal computers, laptops, tablets and smartphones. It gives you more freedom, and at the same time, more responsibilities. You need to check the browser versions on EVERY device and make sure you’re using the latest browser version.
  • The same is fair for antivirus programs: check if you have them installed on EVERY device you’ll be using for your dropshipping business, and update them to the latest version if necessary.
  • Create a strong password for your hosting account and for your website admin panel. Ideally, these passwords should contain at least 8 characters each, and it’s a great idea to include numbers and uppercase letters in them. The general rule is: the more complicated is the password, the harder it will be for a hacker to get an illegal access to your website.
  • Pay a special attention to the place where you are storing all your valuable passwords. It’s not a good idea to use any kind of online storage for this purpose.
  • Make sure that you’ve used the latest version of a CMS platform as the basis for your online store. Check its official website to learn more about the newest updates and most relevant proven versions.
  • Do your best to only install plugins, themes and add-ons that are officially recommended by the CMS platform developers. Be really careful about so-called nulled plugins that are distributed for free – they are very likely to contain viruses and hurt your webstore.

3. How to make my website secure if the store is already running?

First, make sure you’ve taken all the steps described above.

Then, do the following:

  • Follow the updates as soon as you learn about the newest ones. It’s vital for everything you use: the CMS platform, themes and plugins, antivirus software and browser versions. If you keep all of them up-to-date, it’s much harder for hackers and viruses to do harm to your store and you.
  • Change login and password from time to time to prevent any unpleasant surprises. Make sure to always use an actually working email address – this way, you’ll be able to restore the login details in case you lose or forget them.
  • Create backup copies of your webstore regularly – if something goes wrong, you won’t have to destroy the store and start all over again, you’ll simply have to go back to the latest saved version.

4. I’m worried and I don’t think it’s enough. Can I do something else?

If you think you need to do more to protect your website, our developers can recommend one of the following safety plugins for WordPress:

Simply speaking, these free plugins limit the number of login attempts when somebody tries guessing your login details and enter the admin panel, and they also alert you if there’s a security threat.

5. There’s a virus! Or a hacker attack. Or a dangerous software, I don’t know what’s it exactly! What should I do?

Stay calm! It’s gonna be fine, just follow these simple steps:

  • Scan your device for viruses and delete all the suspicious things your antivirus finds
  • Change the password to your hosting account, and the webstore login details
  • Try to remember if you’ve installed any pieces of software recently, and delete all the questionable elements
  • Update your CMS, all the trustworthy plugins and extensions to the latest version available
  • Restore your webstore using the most recent backup copy you have
  • If your store is built with the help of AliDropship solutions, don’t hesitate to contact our support team! The best option is to send an email to support@alidropship.com address – this way, you’ll be able to describe the problem in detail, tell about your actions, and attach screenshots if necessary.

Follow these simple rules and safely enjoy your thriving business!

Read the source: https://alidropship.com/how-to-make-my-website-secure-qa-series-8/

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How We Achieved Profit Margin 66% Bigger Than The Product Cost [Case Study]

Did you know that you can get more profit from a single order? Keep reading to learn how to increase profit margin by improving the average order value in your online store.

As an entrepreneur, you should try to improve your profits whenever possible, but how do you do that?

You could increase your prices, which may seem to be an obvious solution, but in this case, you may lose to competitors who offer similar goods. You could invest more in advertising, but after reaching a certain level, the ROI drops significantly.

One of the most efficient and affordable ways to increase profit margin is to improve your average order value.

Look at the screenshot below.

Learn how to increase profit margin of your online store by improving the average order value

The “Items” column indicates the number of orders we got. After a little math, we get the average order value on these types of offer equaling to $39.7.

However, the price for this product is $24. How did we do that? By increasing the average order value.

What is an average order value?

Average order value (AOV) is the amount of money business owners make per each order placed by a customer.

For example, let’s assume my store got 5 orders in the past week. The value of these orders equaled $50, $45, $25, $60 and $14. To know the average order value, I need to put these numbers together and divide the sum by the number of orders.

It means the average revenue of each order placed with my online store is $38.8.

Note that the number of orders is not the same as the number of customers. One and the same client can buy twice from me, and that’ll be two orders. The term AOV refers to how much people usually spend on one purchase at your store. Most ecommerce businesses track this metric on a monthly basis to understand clients’ purchasing habits.

How to increase profit margin by improving AOV?

By improving your average order value, you can increase profit margin since you save up on a variety of expenditures.

1. Cost of shipment

If you dropship from AliExpress, you want to find sellers that provide either free shipment options or ePacket delivery which is fast and relatively cheap. But money is still money, right?

Let’s suppose I get 10 orders from 10 different people. Each time, I’ll have to pay for the shipment. But what if these 10 orders come from 5 customers, with each purchasing two items? In this case, I’ll have to pay for delivery of only 5 packages.

2. Cost of conversion

All ecommerce businesses have to attract customers from social media, Google search and other channels, but in most cases, you have to pay for it. The amount of money one spends on converting people into buyers is called the cost of conversion.

For the dropshipping business, it is typical to attract customers by advertising a product on Facebook or Instagram. So, whenever somebody clicks on your ad, visits the site and buys a product, you want him or her to buy as many as possible – because you’ve already paid for this conversion and you don’t want to pay again.

Strictly speaking, you can’t actually cut the cost of conversion by increasing the average order value, but you make these conversions more profitable.

3. Cost of goods

Just like the price of raw materials determines the self-cost of manufactured products, the latter determines the minimum price you have to ask as a retailer. Being able to purchase goods at lower prices from your wholesaler allows you to either cut prices and become more competitive or increase profit margin.

How can you profit from higher order value from this perspective? You see, some stores on AliExpress sell products at a lower price in case you buy two or three at once. It means that when someone buys two or three of such items from your dropshipping store, you can buy them from the AliExpress seller at a lower price.

What we do to improve average order value and increase profit margin

Method #1: Discounts on larger orders

This method utilizes what I described previously. With each additional product a customer puts in the cart, the overall cost of the order gets down. Like this:

As you can see, customers can save up to $18. It may seem that offering such a discount is a bit too much, but don’t forget about all the things we save on. If somebody orders three jars, it’ll cost us only one conversion and one shipment.

Method #2: Bundling

Bundling is a marketing method of selling a group of different products at a lower price than they would cost separately. For example, along with the beewax, we also offer a microfiber towel:

Note that a towel is not just some random, unrelated product. Whoever is going to buy the beewax will also need a towel, so why not buy one right away? Additional products should always be somehow related to the main one.

To make the most tempting bundle offers, use AliDropship’s Product Bundle add-on. Learn how it works from this article.

Method #3: Sell what people need in quantities

When you buy a car, you probably need just one. Same goes for a sofa or a chair. But people tend to buy certain types of products in pairs or in threes, which can be used to increase profit margin. Take a look at this:

This car seat organizer is one of such goods. You can install a right-handed one or a left-handed one… or you can buy both.

Sometimes, whether a product can be sold in quantities depends on the culture buyers belong to. For example, our experience has proven that customers living in the United States tend to buy toilet brushes in pairs. The explanation is simple: they tend to have several bathrooms and prefer having identical brushes in each.

Method #4: Free shipment

This is a relatively standard way to increase the average order value widely used by restaurants with food delivery. The idea is to make shipping free if the order price exceeds a certain level.

Shipment on most of our stores is free, but some of our managers experiment with this method, and it works quite well.

Method #5: Paid shipment

This is the opposite of the previous method. You simply increase the shipment price (or set up one if previously you offered it for free) to increase your average order value. Although this isn’t the best possible way to increase profit margin (since there’s no benefits for buyers), it can still work.

Method #6: Cross-selling

Lastly, you can offer additional products to buyers after they purchased something from you. This method works best with items that cost less than the first purchase.

For example, if you ordered something at $50, it’s much easier to buy something that costs only $12 as well.

To cross-sell efficiently, use our Purchase Upsell add-on which is capable of creating tempting offers right after customer buy something to lead them back to the catalog.

Method #7: Be creative with your price increases

You may also want to consider implementing creative or psychological tactics when coming up with your prices, to make them more appealing. You can, for instance, incorporate tiered pricing into your strategy.

Method #8: Focus on customer retention

Acquiring customers is considerably more expensive than retaining them.

Customer retention is all about the ability of a business to keep customers on board over time that can also help improve your profit margins.

So, consider looking at your already existing customer base if you want to generate more revenue. Start by creating clear and reasonable expectations that your customers know from the very beginning of your relationship. Make sure that your customer service provides top notch customer support. Ask for your customers’ feedback and act on it.

Show them you care, and take any other possible steps to serve your customers while letting them know they’re getting serious mileage out of your offering.

Bottom line

Being able to improve the average order value allows you to adjust your pricing policy, create tempting offers, raise the total amount of sales, and ultimately increase your gross profit margin. By implementing these methods, one can make sales more efficient. Besides, unlike advertising or boosting posts on social media, they cost you almost nothing. At the same time, the results can surprise you.

Read more of our articles, case studies and success stories to learn more on how to increase profit margin. Or check out one of our ready solutions – Premium Dropshipping Stores. By purchasing one of them, you get a precise copy of AliDropship’s own websites with carefully selected goods and can try out these methods.

Read the source: https://alidropship.com/how-to-increase-profit-margin-case/

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15 Facebook Marketing Tips For Small Business Owners

A lot of newcomers to ecommerce use Facebook in a variety of ways. Through this platform, they can attract new customers, retain existing ones and provide customer support. So, are there any specific Facebook marketing tips for small business owners? Let’s see!

Why do you need a Facebook page for your business?

A business not only has to offer high-quality products or provide useful services. Without proper marketing, selling something becomes very difficult (if possible at all).

But unlike huge corporations, small businesses can’t afford full-scale advertising campaigns shown on TV or during football matches. They have to find cheaper, yet efficient marketing channels, and Facebook is one of the best.

Today social media presence is a must even for large companies, and there are several reasons why.

– Communicating with followers and potential customers through social media makes this experience more personal. They get to know you as a real person rather than a faceless, cold-hearted business. This way one can build closer relationships with clients and easily earn their trust.

– Experimenting with different types of content and communicating with followers lets you know your target audience much better. In turn, knowing who your potential clients are and what they want serves as a great beacon for any business.

– A Facebook business account can successfully lead traffic to your dropshipping store and, thus, convert followers into customers.

– More and more people consider social media as a place where they can get help or complain about products and services. As a result, small businesses should treat social networks as another channel for customer support.

15 Facebook marketing tips for small business

Social networks aren’t just advertising platforms. Even if you managed to get people interested in your page somehow, it doesn’t mean they will not unsubscribe – unless you offer them something valuable to stay.

1. Provide valuable content

One of the most common reasons why subscribers keep leaving is not providing relevant content.

Facebook users follow accounts because they can consume content they find interesting and useful in the first place. Not getting what they expect leads them to unsubscribe.

So, whenever you create a post, think carefully: does this post have any value for the audience? For example, if I follow an account devoted to fitness and sports, I expect to see a lot of tips and recommendations on exercises and perhaps sports news. Such posts should be the core of your content strategy.

2. Post regularly

Even if Facebook users find valuable content on your account, they may still leave in case the content is not updated regularly. People use social media all the time and expect to enjoy content every day or weekend depending on its type.

However, if new posts appear randomly once or twice a month, users will quickly lose interest.

3. Post at the right time

Posting at the right time also plays an important role as it affects whether people will see these posts in the feed.

For example, most people check the feed in the morning, at lunch and in the evening. So, if you post something soon after they start working, the posts will get lost among others by lunch time.

However, what is the good and bad time for posting depends on your audience, where they live and work, etc. So, you’ll have to analyze these factors before developing a posting schedule.

The Social Rabbit plugin can help you create posts and automatically publish them on four social networks including Facebook.

But keep in mind that posting too much can annoy followers. Depending on what content you create, you may want to publish something 2-3 times a day.

4. Engage followers

To successfully use Facebook for small business, one has to engage with the audience. Engaging means interacting, responding to the actions of others. Liking posts, commenting, answering and asking – all these activities refer to engagement. But the same goes for you!

Small business owners who want to promote products on Facebook also have to answer, ask questions, like and comment. People on social media want to be heard, want a place to share their thoughts, feelings and experience. Give it to them, and they’ll feel attached to your brand and the social community you’re creating.

5. Don’t go over the top with advertising

Of course, since you want to convert followers into customers, you can’t do without advertising. But when accounts post nothing but ads, followers lose interest and unsubscribe.

How much is enough? A couple of years ago, I’d say 80% percent of posts should be entertaining while only 20% should directly promote products. But it seems that businesses have proven that this ratio isn’t always the right one.

You too must experiment to figure out the right proportion. Just remember, posting promotional posts brings leads but annoys. Posting non-promotional content makes followers happy but brings no sales. You can afford more promotional posts if they are really creative or funny, though.

6. Optimize your profile page

Because tabs serve as the navigation bar for your Facebook business page, it is important to make sure they are well organized and improve the audience’s ability to find information. By optimizing tabs, restructurizing and including or removing important tabs, you provide the user with a smoother experience.

Optimizing your profile page maximizes the information available to your audience about your business. Make sure all your contact information is complete, correct, and up-to-date, and implement the following to optimize your profile:

  • Select a suitable URL

The custom page address for your business page. This will usually be your business name or a phrase associated with your brand.

  • Link your website

Your profile page should link to your website, and you should also make sure your website links to your profile page.

  • Get a better cover photo

Add your logo as your Facebook profile picture and create a suitable banner for the cover image. Your cover image should be different from your profile picture. Usually, brands keep their logos as their profile picture for years and years.

Your cover image should not be your logo or main product. Make sure your cover image is interesting – it could include a poster of your new ad, a new campaign, initiative, or product. It should be changed frequently to fit your needs.

Facebook Marketing Tips For Small Business to convert followers into customers

Convincing people to stay on your Facebook account doesn’t guarantee they will automatically become customers. The whole idea of using Facebook for small business is to earn money. Here are some general tips on how to convert followers into customers.

7. Create a Facebook group

Build a Facebook Group centered around your customers’ interests.

Groups are another great “extra credit” tool you can use to drive engagement. They are digital spaces for people to share information and idea and hopefully, a passion for your brand.

What’s in it for them to want to join your group? Think of ways to give back to your community and support your clients. You can use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty.

If people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.

The key is to find a niche within your customers’ interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.

In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Lucky you!

8. Link posts to your website

Don’t call me Captain Obvious! Many beginner entrepreneurs expect Facebook users to find such links in the profile’s About section on their own. But the truth is nobody’s going to bother.

Therefore, placing such links under posts and even comments is a must. People may enjoy your Facebook posts and even take interest in products you promote. But without a link that can lead them to the store, they will never convert into actual customers.

9. Offer exclusive coupons

Think about this. There are hundreds (or even thousands) of people following your Facebook account and you want them to purchase goods from your store. Then how about rewarding them for being a part of the community?

Try offering exclusive, followers-only coupons. This act will make subscribers feel special. Besides, when offered a discount, most people will at least visit your website and browse the catalog.

There’s also another reason to offer coupons instead of simply announcing a discount on some of the products. By offering a discount, you ask site visitors to buy something at a certain price even if it’s cut. But a coupon is a free offer, a gift. Followers get it for free and it would be a waste not to use it.

10. Repost content from your blog

If your dropshipping store has a blog, it’s a good idea to repost some articles on your Facebook page. It’s another type of content that can help you engage with the audience. However, pure reposting will hardly convert any follower into customers.

To do that, repost just a certain part of an article which will spark interest and then offer subscribers to read the whole article on your blog. It may not result in actual sales, but this trick will drive a certain percentage of your social media followers to the website. And who knows, maybe they’ll browse it for a while, look the catalog through and find something interesting.

11. Encourage user-generated content

Even if you’re able to create the most amusing and exciting promotional posts in the world, it’ll always feel like an ad. And it’ll always lose even to the ugliest posts generated by your followers.

Buyers trust other buyers much more than brands or experts. That’s why you need to encourage user-generated content whenever possible.

Use hashtags to find required content posted by your followers. Ask for permission to repost and always thank such users with a discount, or a coupon, or a few moments of glory. For example, many Facebook users would be glad to share their experience with your product in an interview of a sort. You can also make contests or simply repost customer reviews.

12. Announce discounts

Offering discounts always brings results, so you shouldn’t ignore this method of attracting customers. As for social networks, they are a great place to announce discounts and sales promotions, especially when such offers are limited.

13. Narrow down your audience

The point of Facebook marketing for small businesses is to narrow down audiences and test to see which will produce the most results for a given objective.

Narrowing down your audience allows you to test which audience will produce the most results – just like running TV ads in different cities. For instance, a coffee seller could narrow down their Facebook audience to those who like their instant coffee. From there, they can research demographics.

Tips for providing great customer support

Facebook (just like other social networks) can serve as a customer support center. Nowadays a lot of buyers think it’s Ok to leave reviews and ask questions on a brand’s Facebook page. Therefore, you should learn how to handle such users.

Here are some Facebook marketing tips for your business:

14. Always respond

Ignoring complaints is the worst thing brands can do. And it’ll affect not only the one complaining but other followers as well since the whole community will see angry comments with no response.

15. Respond fast

Quick response is a testament to good customer service. Of course, it’s impossible to react to every complaint within five minutes if you’re a small dropshipping business with just one person in charge. But it’s a must to respond at least within 24 hours. Many dropshippers check complaints the first thing in the morning.

16. Be polite and patient

I guess this is self-explanatory. We all complained to businesses and we all expected the guy on the phone to be polite and courteous no matter who was right and who was wrong. Same goes for your own business.

Stay calm, be professional, and always start with an apology for inconveniences (even if you know the client is wrong).

17. Solve the problem

After apologizing publicly, contact the customer privately and try helping him or her. Even if you succeed, it’s a good idea to offer a discount, a coupon, or something else for free to the client. If you fail, don’t hesitate to refund, apologize again and offer something even more valuable or else you’ll lose the customer forever.

However, don’t offer discounts publicly as some followers may want to imitate complaints just to get one too.

18. Ask complainants to remove angry posts

If the problem is solved, most customers calm down and some even feel sorry for getting angry. Therefore, asking them privately to remove the angry posts or comments can work. Or you could ask them to write another comment saying that the problem was solved and everything is cool now.

Or simply respond to the original post again and write that the problem is solved.

Facebook Marketing Tips For Small Business: Conclusion

Having a Facebook account with thousands of followers is no use unless you know how to convert them into actual customers. Besides, if you don’t provide them with high-quality content, you will quickly lose all the audience. But with a proper Facebook marketing strategy, you can turn the account into a stable source of regular buyers.

With these Facebook marketing tips for small business owners, you’re unstoppable! Now, whether you launch your own online store from scratch or buy an already thriving business, you can easily put our advice into practice, dropship, and prosper!

Read the source: https://alidropship.com/facebook-for-small-business/

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Dropship Lingerie: How To Build A Profitable Online Store?

Do you think of starting your own ecommerce business? Are you looking for a niche that is going to become your stable source of high income? Don’t you want to build a ‘trivial’ online store? If so, start to dropship lingerie!

In challenging times, it’s important not to lose your opportunity to make a fortune. In 2020, due to a number of reasons, it has become extremely popular to work from home and run an ecommerce business. That’s why, if you want to have a business with 100% ownership, it’s high time to start your dropshipping journey right now!

But what niche is one of the most promising this year? What should you sell in order to get as maximum potential customers as possible? Are there any evergreen products that can be unavailable in offline stores now? The answer is clear – start to dropship lingerie!

Is it profitable to dropship lingerie?

In view of recent events, people from different countries prefer purchasing basic necessities online to a trip to a store. Meanwhile, some people have no option but to order these goods from online stores. That’s why, the demand for lingerie is going to increase significantly!

Just look at how popular an ‘lingerie’ search request is nowadays!

As you can see from Google Trends, the audience’s interest in underwear has been consistently high for over the years. So this is your chance to make a mint!

Moreover, according to Statista, the underwear segment accounted for almost 20% of the Apparel revenue! It’s about US $272 billion and it’s going to rise considerably!

Beyond this, starting to dropship lingerie is a promising idea for your ecommerce business since, in most cases, lingerie doesn’t cost a lot! Pay attention to the fact that, typically, bras, panties, robes, and so on, cost $3-20. What does it mean? You may certainly count on lots of impulse purchase in your online store!

However, in order to succeed in running your lingerie store, you should know how to do this in the right way. So stay tuned!

Benefits of dropshipping lingerie

Here are the main benefits of using the dropshipping strategy selling lingerie products online.

  • Low startup costs

Since you’ll be working with a lingerie dropshipping supplier to run your dropshipping business, you won’t need to spend large amounts of money on the inventory or hiring staff.

In the dropshipping business model, the supplier takes care of the product inventory and shipment. You won’t need to pay for the lingerie products until customers place an online order.

  • Save time on shipping and packing

You won’t have to waste your time on product manufacturing, quality checking, packing, and shipping the orders – your dropshipping supplier will be the one responsible for these measures.

  • Wide lingerie product selection 

The lingerie product is a pretty larger market with hundreds of thousands of suppliers. Through them, you can access tons of trendy underwear products to dropship.

Many suppliers offer both bulk lingerie and single intimate apparel dropshipping – perfect for small businesses.

  • Low-cost product expansion

The dropshipping business model offers the flexibility to test new products and expand your intimate apparel business. For instance, you can start dropshipping bra sets with new colors, styles, textures, or sizes on your website. Using this method, you can easily keep up with the newest trends.

How to dropship lingerie in the right way?

Tell me 3 main components that are necessary to build a successful ecommerce business?

Apart from the technical core of your online store, the most important aspects are an efficient strategy, reliable suppliers, and trending products to sell.

Efficient strategy

Let’s start with the strategy that suits dropshipping lingerie. So what should you know to dropship lingerie in the right way and get the maximum benefits from this?

First of all, pay attention to the fact that lingerie is not only bras and panties. In fact, there are lots of product categories for you to sell in your online store: bras, panties, bra & brief sets, corsets, robes, etc.

What’s more, lingerie stores always sell sleepwear: sleep bottoms, pyjamas, nightgowns, and so on. So that means it’s a good idea for you to build an online store with a wide range of products!

Then, when considering your online store’s product range, note that prices start at US $2-3, that we cannot but welcome. It’s great news for you as a dropshipping store owner since you can count on lots of impulse purchases on your website. However, we recommend that you deal with trusted and time-tested suppliers only.

So try to focus on low-cost but high-quality products, since you’re highly likely to benefit from them!

Finally, when your customer is on the verge of making a purchase, it’s reasonable to offer them to buy some extra stuff at a special price. You can easily do this by means of an IT solution from AliDropship – it’s the Product Bundle!

That’s how you should run your lingerie store. But where to find reliable suppliers for your business?

Reliable suppliers

When looking for trusted sellers, you have several options.

Firstly, you can use the ‘trial and fail’ method. However, in most cases, this can really cost you a fortune.

Secondly, you can look at some paid databases of reliable suppliers. This looks like a more logical decision. But at the third option!

Thirdly, AliDropship is happy to provide you with an opportunity to use its database of the BEST suppliers, trending products to sell, and the most promising niches FOR FREE! Meet Insights from AliDropship!

Here are several time-tested lingerie suppliers for you to use when running your online store.

Trending products to sell

And now here are the most promising and trending products to sell in your online store!

As we have already mentioned, there are lots of products categories for you to choose products from.

  • Bras

  • Panties

  • Bra & brief sets

  • Active bras

  • Night gowns

[slider_5]

  • Pyjamas

[slider_6]

  • Robes

[slider_7]

  • Corsets

lingerie dropshipping corsets

  • Garters

  • Sleep bottoms

resell underwear

  • Tube tops

  • Long johns

Final thoughts on dropshipping lingerie

Under the present circumstances, it’s definitely a good idea to dropship lingerie since nowadays basic necessities are in strong demand worldwide. Meanwhile, due to a number of reasons, lots of people have no option but to order underwear online.

Don’t forget that in order to succeed with your ecommerce business and dropship lingerie effortlessly, you should choose the most efficient strategy, find time-tested suppliers, and define the most promising products to sell.

Fortunately, AliDropship is glad to provide you with all you need to run your dropshipping business with ease!

Don’t you have your own profitable business yet? Then, start your dropshipping journey with AliDropship and dropship lingerie since it’s one of the most promising niche ideas for your online store!

Read the source: https://alidropship.com/how-to-dropship-lingerie/

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15 Biggest Digital Advertising Trends You Shouldn’t Miss In 2022

New Year is the beginning of new everything, it’s a high time to learn and try something new, especially if we’re talking about online business. This is why we’ve analyzed the most common digital advertising trends that will define your promotional strategy in 2022!

Digital advertising trends every business owner will follow in 2022

To be a successful entrepreneur, it’s very important to be aware of the current digital advertising trends. And if you’re intended to remain competitive in ecommerce, you need to adapt to its rapidly evolving landscape.

So, fasten your seatbelts and get ready to begin your journey into the most promising digital marketing strategies to explore this year.

#1 Omni-channel marketing

Omni-channel marketing provides seamless shopping experience across several channels.

For example, if you’re the owner of a brick-and-mortar store that goes with a website, you’d probably like your customers to have an easy shopping experience:

  • See your product on TV or social media
  • Find out that your store exists and get curious to check it out
  • Either go to the website or visit the actual store
  • Make a purchase!

In other words, you need to promote your business through all possible channels in order to establish contact points between your brand and a prospective buyer. And here’s an interesting thing for you to consider! Omni-channel marketing lets you figure out which channel or chain of channels turns out to be the most effective in your brand promotion, and boost its efficiency.

#2 Landing pages

The popularity of post-click landing pages has grown noticeably in the last few years, and this digital advertising trend is not going to change anytime soon.

Homepage and landing page difference

A landing page is a super powerful tool, with one of its greatest features being incredible conversions. In fact, it’s reported that landing pages have an average conversion rate of 9.7%! Converting more website visitors into paying customers, you get better sales, grow your audience quicker, and generate a higher ROI.

Recent research shows that companies with over 40 post-click landing pages generate 12 times more leads!

Landing pages focus visitors’ attention on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

As the purpose of a landing page is to sell a product, there are lots of different features aimed at achieving this goal:

  • “Buy Now” buttons
  • Lists of benefits
  • A catchy picture gallery
  • Social proof sections
  • Effective exit-intent pop-ups to convert your bouncing traffic
  • And many others

You can see the difference between homepage and landing page on the picture below:

With our designated Landing pages add-on, you can:

  • Create as many landing pages as you need: no tech or marketing background will be necessary
  • Promote your products with an dramatically higher efficiency and create special offers
  • Supercharge your marketing efforts
  • Slash customer acquisition cost
  • Test new business or product ideas
  • Get valuable insights into your niche market
  • Drive more traffic to your website
  • Rank higher in search results
  • Tailor content to different client segments
  • Social proof that can inspire customers to trust you more

Surprised? Follow our 20 tips on making landing pages that convert like crazy, and you’ll see the difference yourself!

#3 Remarketing ads

According to the experts from Search Engine Journal and their recent State of Digital Marketing report, 91% of search experts use remarketing ads.

What exactly makes this technique so powerful – and helps large-scale brands achieve an impressive ROI?

Remarketing allows targeting your ads at the people who have viewed a particular product or certain web pages. Naturally, this leads to a highly relevant and personalized user experience. As 96% of first-time website visitors aren’t ready to buy immediately, remarketing ads become an effective way to draw them back into your conversion funnel.

If you’re interested in remarketing ads, use these detailed insights, and let our great Facebook Business add-on help you out!

#4 Minimalistic design

Minimalistic design conquers all the aspects of today’s life, from interior design to popular brands’ ads. If you look at world-known brands and their ads, you’ll see simple but catchy ad design featuring the product without garish cheap-looking elements. Researchers claim that customers consider minimalistic design to be more credible as it is usually the feature of respectable brands.

#5 Conversational marketing

The reality of modern marketing is clear: 82% of consumers want an immediate response to their questions. In other words, people want to see that brands are reacting. In this case, we’re talking about conversational marketing which provides a real-time connection between marketers and customers.

This form of marketing is available across multiple channels and enhances the user experience. Today’s buyers expect to find what they’re looking for NOW, not LATER.

To put it differently, if you want your customers to feel connected to your brand, and even more, if you want them to be your loyal customers, you must monitor your social media channels every day, keep up the conversations with buyers and answer their questions. As a result, these conversational marketing efforts will foster higher engagement and greater loyalty.

#6 Video marketing

Video marketing, one of the biggest digital advertising trends of today, will remain crucial for the next 5-10 years at the very least. Just have a look at these numbers:

  • 70% of consumers have shared a brand’s video at least once
  • 80% of businesses say that video has directly resulted in their sales growth
  • For 91% of marketers, using videos results in a satisfying ROI
  • Video ads are the #1 way for internet users to discover a brand they will actually be purchasing from

There’s no wonder video ads are the most popular way for customers to learn about the product. Videos allow people to view the product from all angles.

Product videos as one of the biggest digital advertising trends of 2021

However, it is worth noting that short videos are far better than the long ones. Long videos won’t hold viewers’ attention because of unnecessary information.

An interesting fact: if your website contains video, Google will push pages that include videos higher in the rankings, because people find video content more compelling. Plus, today people prefer to use their mobile devices rather than desktop computers, and here video ads are winning again: other types of ads are simply too difficult to read on small mobile screens.

P.S. Don’t forget to check out our awesome Facebook & Instagram Video Ads service. Catchy advertising video with your product, target audience, advertising texts, and step-by-step guide – everything to grow your business with video ads that convert now.

#7 Influencer marketing

Influencers are well-known celebrities or Instagram or YouTube personalities who have lots of followers and who can spread the word about your product or business through social media channels.

Don’t underestimate influencers’ role in marketing because:

Of course, when you’re in the beginning of your dropshipping journey, you simply can’t afford inviting a Hollywood star or an influencer with millions of followers. However it’s not the reason to refuse influencer marketing – you can choose a local influencer for example, who can advertise your brand in exchange for one of your products. Here’s how micro influencers can help you out!

#8 Interactive content

Another one of the fastest growing digital advertising trends is interactive content.

In 2022, marketers are going to switch from traditional text-based ads to dynamic, engaging content that allows audiences to feel like a part of the brand.

The most popular forms of interactive content include:

Right now, 91% of buyers are looking for more engaging content. People like it not only because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

#9 Instagram carousel posts

Instagram carousel posts are one of the most engaging formats on social media today. On average, Instagram carousel posts get 1.4x more reach and 3.1x more engagement than regular posts.

Why choose an Instagram carousel as a format for your posts? The thing is, it provides the “magazine treatment”: you can make double-slide spreads, close-ups, and shots from different angles (which is especially important if you dropship clothes or accessories). You can share up to 10 images or videos as a single post in your feed. For Instagram users, it’s hard to resist the temptation to swipe left, especially when there’s a captivating cover slide.

An example of an Instagram carousel post

How to make an Instagram carousel post?

  1. Add the necessary photos to your photo library
  2. Open the Instagram app and click on the + icon in the navigation bar
  3. Tap on the ‘Select Multiple’ icon located in the bottom right of the image preview window
  4. Select up to 10 photos or videos in the desired order
  5. Tap ‘Next’
  6. Add your caption, geo-tag, account tags, and product tags
  7. Tap ‘Share’

Before publishing, make sure that all the images/videos are in the correct order. After you share the post, you won’t be able to reorder or delete single slides.

You can learn about carousel ads on Facebook & Instagram here.

#10 User-generated content (UGC)

People tend to trust other customers far more than they trust companies. Analysts say, for 90% of shoppers, UGC influences their decision to make a purchase more than any other type of advertising. 97% of the surveyed 18-29 years olds even say that it had an “extreme influence.”

User-generated content (UGC) is a powerful resource, especially if you want to tap into the Millennial and Gen Z markets. You can encourage your customers to share their reviews with photos and videos by giving them a special offer, such as a discount, or even involve them as your brand ambassadors.

#11 Artificial intelligence

Artificial intelligence (AI) is sure to be at the heart of global business and industry in the future as it holds a tremendous economic value.

If you want to use artificial intelligence for the benefit of your dropshipping business, try Sellika!

The interface of Sellika, a product description generator

Sellika makes and edits product descriptions with the power of AI. Computer vision algorithms recognize and describe objects, and machine learning mechanisms allow creating smart expressive texts. With this tool, you can save up to 330 working hours per month!

#12 Marketing automation

Today, plenty of businesses use marketing automation technology, claiming it’s instrumental to the overall success of their marketing strategy.

To start following this trend before it’s not too late, you can try the Social Rabbit plugin. It fully automates your social media posting, but makes it look like you’ve spent hours on content creation. And with Facebook Business, you can forget the excruciating process of collecting and adding products to the FB Catalog by yourself — in just a few clicks, all the items will be ready for promotion!

Don’t forget about email marketing automation, too! Being set up once, the email sequences will be sent without any additional effort from your part. Essentially, it “automates” your email marketing for you. Here’s our digital marketers’ ‘insider’ advice on automated email marketing!

#13 Mobile-optimization

Mobile optimization is an essential part of any online business. People are spending more and more time on their mobile devices, which has led to a surge in mobile shopping. According to eMarketer, we will see steady growth in mobile ad spending. As of 2022, mobile advertising spending stood at $275,827, but it is expected to reach $308,182 by the end of 2022, says Statista.

Mobile commerce is expanding and is expected to have the biggest sales growth. Mobile sales are expected to increase by a record-breaking 68% sales growth in 2022. People now have an opportunity to comfortably shop in the comfort of their homes, and mobile devices allow them to do so.

Location targeting mobile ads will also be the center of attention in 2022. These ads are designed to serve location-focused ads to consumers on the go. Industry forecasts revealed that location-targeting mobile advertising spending in the United States will exceed $32 billion by the end of 2023.

#14 Focus on your audience

As the digital landscape keeps changing, consumers are becoming increasingly selective about the media they receive and consume, and as such their expectations are high – don’t be one of the accounts that get unfollowed.

Nowadays, with the constant barrage of content in their feed, social media users can easily grow fatigued by it. Those who remain on, face the heavy stream of ads, campaigns, and news that flood their social feeds each day and to say it’s saturated would be an understatement.

So, what you need to do is to consider how many sales-y posts each person comes up against in a two-minute scroll, and consider how and why yours would cut through the noise.

Focus your strategy on engaging with your existing audience and you’ll find your messages reach those who are most interested in what you do.

#15 Personalization

A big role in 2022 is going to be personalized content. Instead of making content that may appeal to as many people as it can, concentrate on creating specific content that caters to your audience. Moreover, making sure your content is delivered to your audience at the right time is important for engagement. Right time, right place equals greater results.

Take the time to understand the platforms your audience uses, and how they use them. This will allow you to create personalized messaging based on each demographic. Furthermore, this will ensure your message reaches the right audience in the way that is most enticing to them will make your ad spend go further, and could lead to increased customer loyalty.

So, that’s it – now you have the list of the 15 most important digital advertising trends you can’t miss in 2022. For every dropshipping business owner, it’s crucial to keep looking ahead and aim to grasp the latest technologies, strategies, and tools. This is how you gain an edge over your competitors and attract more customers, therefore, achieving a high profit. We’re wishing you the best of luck with your online ads – and are always happy to help you make them even more efficient!

Read the source: https://alidropship.com/digital-advertising-trends/

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How To Create A Cool Online Store: Best Tech Under 5 Dollars

Are you interested in dropshipping? Do you want to create a cool online store? Are you eager to sell only the most demanded low-cost products? If so, the article about the best tech under 5 dollars is a must-read for you!

To date, AliDropship is happy to offer you several options to start your own dropshipping business with ease. One of these options is creating an absolutely unique custom online store for you by our highly qualified specialists who deal with building dropshipping stores 24/7 for several years. So this is clear, but what niche to choose?

What if you dream of something special? And if you don’t want to sell clothes or something like that? What if it’s necessary for you to stand out in the crowd and offer your potential customers interesting and extremely useful products at low prices from reliable and time-tested suppliers?

So do you believe that your online store should be exceptional, and you want your customers to come back to you regularly since there is always something unique, simple, and worthwhile in your store? Then, we have prepared for you a compilation of the most interesting, promising, and demanded products at low prices. Meet the best tech under 5 dollars!

Why is it a great business idea to sell low-cost but demanded products?

Although high ticket dropshipping is also a promising business idea, we recommend that our clients focus on low-cost products. Why? Let’s find it out.

Firstly, the demand for lost-cost products is always higher. Since people from all over the world have absolutely different income rates, not all of them can afford to buy products that cost, for example, $2,000. Meanwhile, if you spend $5 on a useful device, you are highly unlikely to go bankrupt. That’s why the order number of cheap products is a lot higher.

Secondly, you can always count on impulse purchases. The products you are going to sell will not cost a fortune, so it will be easier for you to convince a potential customer to make a purchase.

And this is just the tip of the iceberg! And now imagine that there will not be only trending products to sell, but also useful and unique electronics.

Best tech under 5 dollars: how to dropship?

So you are going to deal with electronics and accessories. But how to dropship them in the right way? What should a business owner have in order to dropship electronics?

First of all, you are supposed to be interested in the products you sell. It’s a common rule for each product category: if you are keen on the products you provide Internet users within your online store, it’s going to be a great advantage.

What’s more, it is great if you have knowledge of electronics. It’s one more advantage if you know which products are going to be more useful and reliable for your customers.

Moreover, it’s important to understand which products are trending to sell, and which are ever-green.

In fact, it’s very easy to start dropshipping best tech under 5 dollars. Even in case of no skills in electronics, it will not take you much time and effort to put your own ecommerce business on autopilot.

However, since AliDropship is always glad to share with you the most essential business tips for you to run your online store wisely, we have prepared for you a compilation of the best tech under 5 dollars!

Want to turn your passion into profit? Try Sellvia! It is a whole Ecommerce Ecosystem where you will find always in-demand high-quality products form a reliable supplier, with all the benefits an ecommerce business needs to start its journey towards success!

Best tech under 5 dollars for your online store

Traditionally, we have analyzed the global market and found the the 50 best tech products under 5 dollars. Here they are!

Fitness trackers

best tech under 5 dollars

TWS earphones

best tech under 5 dollars

Smart LED bulbs

best tech under 5 dollars

Smart plugs

best devices

Smartphone projectors

interesting products to sell

Speakers

dropship speakers

Bluetooth receivers for earphones

unique products to sell

Car bluetooth receivers

best tech under 5 dollars

Night light

best tech under 5 dollars

Microphones

interesting products to sell

Car MP3 players

best tech under 5 dollars

Remote control tools

best tech under 5 dollars

Final thoughts on best tech under 5 dollars

So are you interested in electronics? Do you want to build a business that lets your hobby bring you profit? Have you decided to create your own online store but you want to make it special? Are you eager to sell only the most interesting and useful devices which are supposed to draw maximum attention?

Then, this is high time for you to start a dropshipping business and create a store where Internet users will be able to find the best tech at low prices. So we recommend you sell the most trending products and absolute novelties which can let your customers make their lives a bit easier and more interesting. And since these products relate to the low-cost ones, success is imminent!

Sounds tempting, doesn’t it? If so, go and get your own unique online store, consider this list of the best tech under 5 dollars, and let it become your stable source of high income!

Read the source: https://alidropship.com/best-tech-under-5-dollars/

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How To Plan A Social Media Content Calendar

Social media is a must-have for any business. It’s a free platform for marketing and one that is essential to connect with followers and find potential customers. Above all – it’s fun. At the heart of successful social media is a social media strategy/content strategy; and to put that all in motion is a social media calendar. Today, let’s take a look at how to plan a social media calendar and how to successfully create one.

What is a social media content calendar

As the name may imply, it’s a schedule for your social media. A social media calendar helps plan out your posts and content in an organized manner. This also helps you better track your efforts and frequency of posting.

Reasons to use a social media content calendar

  • Become organized and time efficient

Each one of your goals requires effort and careful attention to complete. Thus, maintaining a social media calendar can help you plan ahead, compile your work, and steer clear from multitasking and at the same time note down all your creative thoughts for later.

Basically, it’s a great way to keep everything structured and organized for you to be more efficient with your work.

Moreover, many social media calendars allow you to schedule your social media posts ahead of time, meaning you don’t have to constantly oversee your feeds, freeing up your time for much more important tasks.

  • Stay consistent with your posting schedule

Whatever your marketing goals are, whether it’s to increase the number of likes, or subscribers, or you’ve implemented social media KPIs, to be successful on social media you have to post consistently.

There’s just no shortcut around it. Why?

By consistently showing up in your audience’s feed, you engage them with your content more and more. High engagement rates have a beneficial effect on your organic reach in the platform’s algorithm. Thus, your posts get shown to new eyes and new people start following.

So, in essence, by filling your social media calendar with posts ahead of time allows you to stay consistent with your content and engage with your audience.

  • Less typos and less mistakes

By planning your posts ahead of time, you create a failsafe of sorts in your workflow.

Fact- checking the information, editing the text is a lot easier when you do it days or weeks in advance, helping you to prevent mistakes, errors, and typos.

  • Always be aware of relevant events 

A social media content calendar allows you to stay aware and prepare for various worldwide events that relate to your business beforehand.

  • Produce higher quality content 

In today’s world, the attention to detail in the social media space is higher than ever before. A single post can have a whole team of professionals behind it, like copywriters, designers, video editors, photographers.

So, a social media calendar helps everyone to be aware of the upcoming content and prepare their materials in advance, allowing the team to stay effective and have the opportunity to do their best work.

Who can use a social media calendar

If you’re creating social media content, regardless if you’re a business, media company, or a blog, you should consider implementing a social media calendar into your workflow.

  • Marketing teams

Marketing campaigns often have a lot of moving parts, including social components. Keeping teams organized and making sure everyone involved in a project understands the social promotion schedule is key.

  • Ecommerce businesses

Staying organized with a calendar makes it much easier to save time and maintain consistency. This is important for small businesses, where resources are limited.

  • Influencers

If you have a social media account with thousands of followers, you have to find a way to keep them entertained and hooked to your channel constantly. That’s why a content calendar can help you stay productive and focused on your “work”.

  • Media companies

If you’re creating editorial content, it’ll need social media promotion. Keep it all together on your calendar.

  • Bloggers

If your blog is your business, you don’t have time to waste with dysfunctional tools. Make sure every post gets promoted on your calendar.

How to plan a social media content calendar

How To Plan A Social Media Content Calendar

Planning a social media calendar starts with understanding your target audience. What do they like? Which values do they hold? What resonates with them? Knowing their age and level of digital-savviness can also help determine your brand voice and how to market to them.

Once you know your target, you have to ask yourself some questions too. What does your brand offer? What problems does it solve? How are your products a solution? What are your values as a brand that you can show to your audience? These questions can help you brainstorm content.

After understanding your target audience and your business’ values, it’s time to research competition. Go on platforms such as Instagram and Twitter to see what your other brands in your industry are posting. How do they engage with customers? What type of images or videos do they post? What stories are they telling? How are they linking their products and CTA landing pages?

The planning process requires a lot of question-asking, as you can see. But asking questions is what will help you build up answers to what kind of content you can create. When your research is done, you can work with your social media team (or whoever is managing your branding and marketing) to devise your content plan.

Elements of an effective social media content calendar

What to post

When your team is ready to brainstorm, it helps to create what are known as content buckets. These buckets are essentially just categories that speak to varying aspects of your business, such as:

  • Product benefits
  • Real-life customer testimonials
  • Influencer/expert partnerships
  • Industry advice/did-you-know facts
  • Company news/culture
  • Company awards
  • Holidays

Altogether, buckets help paint a picture of your business – the people behind it, the values, the customers, the products, and the expertise in its niche or industry. You can build content around these buckets to share aspects of your brand.

For example, if you want to showcase real-life customer testimonials, you can reach out to customers and ask them for a review of your product. Or if you have reviews page on your website, simply quote a part of a customer’s review and post that as an image. The quote will grab viewers’ attention, and you can direct them to read more or see more with a link to the reviews page of your website. Boom – you are utilizing social proof to build possible leads.

When to post

Generally, posting in the middle and at the end of a work week is most effective (with the exception of Pinterest). The reasoning is because people tend to wean off of work once the middle of the week hits, then that productivity decreases come Friday (and in Pinterest’s case, it’s mainly for craft and project inspiration, which tends to happen on weekends). Social Sprout ran a study on its customer base of 25,000 people and CoSchedule ran its own study on its customers – and here are some findings:

Facebook:

Best time: 11am – 1pm

Best day: Wednesday

Instagram:

Best time: Wednesday at 11am; Friday at 1pm

Best day: Wednesday

Twitter:

Best time: Wednesday at 9am; Friday at 9am

Best day: Tuesday and Wednesday

Pinterest:

Best time: Friday and Saturday 8pm-11pm; 2pm-4pm; 2am-4am

Best day: Friday and Saturday

Remember, these timeframes can vary by target audience and even industry. A younger millennial audience might be active all throughout the day while an older audience may only be active at certain times. Always make sure to check built-in analytics for your Facebook, Twitter, Instagram, and Pinterest to better understand your audience.

How often to post

And going hand in hand with when to post on social media is – how often. Here’s what we found from an online social media expert:

Facebook

1 time a day (maximum 2)

Twitter

3 times a day (maximum 15)

Twitter is a tricky one since it’s a platform used to have a real-time conversation and users’ feeds move at a fast pace. If you’re having a live play-by-play of a company event, your tweets may be firing off non-stop. But the key is to have at least a presence every day so that your brand isn’t forgotten.

Pinterest

3 pins a day (maximum 30)

Instagram

1 time a day (maximum 3)

An exception would be a takeover post on your Instagram feed (whether 3 posts at once or 6 or 9), but this is done at once.

Like with the ideal time to post, how many times really varies by your industry, and your audience as well as its engagement. The general pattern we see here is to at least have some sort of daily presence. It’s always about the quality of your content, not quantity.

Example of a social media content calendar

Example: A men’s shoe company

  • Monday

Monday Motivation: Post a brand belief or play off of one of your shoes (use catchy copy or a joke) to boost morale to start the work week

  • Tuesday

Customer Testimonial or Repost of UGC: Show what a customer thought of one of your shoes, whether it’s a screencap of a written review or a video clip. Alternatively, you can find a post of your product from another social media user (this is user-generated content) and repost it, making sure to tag the original poster.

  • Wednesday

Industry Wisdom: Share images or a video that highlight product development and fabrics used in the company’s shoes to build credibility and engagement. Visitors and customers on social media always love a behind-the-scenes “did you know” look into a company.

  • Thursday

Press Mention or Blog Post: If your company is mentioned in any press give a shoutout with a screencap of the mention and tag the media outlet. Or post a screencap of a blog post that you can link visitors to.

  • Friday

Company Culture: It’s Friday, so have some fun. Post something that connects visitors to the people and fun behind your brand. Whether it’s an in-office event (holiday party, office tradition) or something special about how casual your work culture and meetings are, show it to the world.

Create your own calendar with this free sample template from Hootsuite. Just be sure to log into your Gmail account to access it.

SUMMARY: A social media calendar can help put your brand into action with the right research and planning. By maintaining a daily presence on platforms, you can utilize content to draw in visitors and retain customers. And your calendar and posting frequency can completely vary by your business niche and audience. But be sure to stay active and engaging (and organized – that’s what the calendar is for!).

Read the source: https://alidropship.com/social-media-content-calendar/

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How To Find A Million Dollar Dropshipping Product: A Step-By-Step Guide

A successful dropshipping business requires excellent goods. But how do you find them? Here is the method AliDropship’s team uses to find the best ecommerce products.

Whether you have a general or a niche dropshipping store, you’re going to need at least a few products to start making money. But our own experience shows that a single product can earn you more than all the other goods in the store.

To make it happen, one needs a really popular item, but how can you know what’s going to fail and what’s going to shine? Here’s how our team searches for new and promising dropshipping products.

We are going to need the following:

Let’s begin!

What is AdSpy and why do we need it?

AdSpy is a database that allows you to search and look through ads published on Facebook and Instagram. You can also click on them to view the original social media post.

This is how one can see what other ecommerce entrepreneurs (and dropshipping store owners in particular) advertise. Although we can’t know for sure how successful their attempts are, there are several methods to identify the potential of a given product.

Finding products with AdSpy

First, we’re going to set up the filters. There are 15 of them, plus a search field, but not all of them are necessary for this particular task. So, here are the ones we need.

Site Type

A step-by-step guide on how to find the best ecommerce products for dropshipping

This filter lets you toggle between ads on Facebook and Instagram, but the default settings show both of them. Since both these social networks work great for ecommerce business, leave it as it is.

Technologies

A step-by-step guide on how to find the best ecommerce products for dropshipping

This filter can hide all ads that come from any platforms except the ones you choose. Here I picked Shopify and WooCommerce, so I’m going to see only ads created by ecommerce stores built on these platforms.

This is how I can find out what other dropshipping sites advertise.

Seen Between

A step-by-step guide on how to find the best ecommerce products for dropshipping

With this filter, I can learn what ads were shown to Facebook and Instagram users during a given period of time. In other words, I’ll be able to see the best ecommerce products regardless of when the ads were created.

For example, this ad below was created in July 2017 but is still visible now.

In other words, it’s an old ad, and one should be careful about it. Popular ads get republished again and again, thus, earning a huge amount of likes. On the one hand, if you see such a post (with 150 or even 350 thousand likes), it’s definitely a popular product.

On the other hand, the number of likes clearly indicates that somebody’s been advertising and selling this product for a very long time. It could mean that the market is already oversaturated or that beating this particular store will be extremely difficult.

The ad on the screenshot got more than 200,000 likes and was shown in 22 countries. A serious competitor, in my opinion. So, choosing the same product may be risky.

However, I can still try to make a good profit, but we’ll get back to it later.

Created Between

A step-by-step guide on how to find the best ecommerce products for dropshipping

Unlike the previous filter, this one will show me only those ads that were created during a given period of time. In theory, such ads reflect the latest trends better than the Seen Between filter. However, if you see a newly created ad, it doesn’t necessarily mean nobody made similar ads before.

Still, this filter is more trustworthy if you’re looking for fresh (not only popular) ideas.

Language

A step-by-step guide on how to find the best ecommerce products for dropshipping

The Language filter will show you ads created in a given language. On default settings, AdSpy doesn’t take this parameter into account at all. Neither should you if you want to dropship worldwide, but some entrepreneurs may need it.

Do you remember the ad that got 200,000 likes which I considered too competitive? If I sold products only in my own country, I could try finding similar ads in my language. If there’s none, it could mean that nobody’s been trying to sell this item in my country. And if it’s popular worldwide, it may get popular here as well!

So, it’s a useful filter to check niches and products on local markets.

Total likes

A step-by-step guide on how to find the best ecommerce products for dropshipping

As you could guess, this filter will show me ads with the number of likes I want.

How many is enough? That’s a tricky question. It really depends how long an ad exists, how wide a given niche is, and how large the audience is.

A good ad usually gets about 5,000 likes a week. However, I wouldn’t mind seeing ads that got only one or two thousand likes since they were created because even such limited results can inspire me. So, I’ll set the minimum to zero.

As for the upper limit, I set it to 50,000 to avoid too popular ads.

Ad Text

A step-by-step guide on how to find the best ecommerce products for dropshipping

It’s a search field that will look for ads that contain a given word or phrase, comments, advertiser name, etc. You may want to use it to narrow down the search to a particular niche or theme. But since I’m looking for any kind of product, I’m not going to use it.

Results order

A step-by-step guide on how to find the best ecommerce products for dropshipping

And finally, I need to sort the list by the number of likes.

As a result, I will see the ads shown to users in the past two weeks and having 0-50 thousand likes.

Looking for the best ecommerce products

After setting up all these filters, AdSpy will show a long list of ads. Most of them will probably not suit you for different reasons. For example, I found quite a number of ads promoting shoes, but I don’t want to take such a risky product.

That’s Ok. You’re going to see a lot of boring stuff here, but you have to get through it to find decent product ideas. Just keep scrolling until you find something interesting.

After just a few minutes, that’s what I found.

The ad got 39,000 likes which is a lot but not too much. The product on the video looks good and it was last shown just three days ago. Although I’m a bit worried the ad was created in July, 2019, the item is still worth checking.

Verifying products with Google Trends

The easiest way to check the demand for a given product is to go to Google Trends. It says that the interest for grooming tools has been steady over the past 12 months, which is a good sign.

Note that Google Trends works well with more or less general queries and will hardly help with very specific ones. For example, my attempt to input “cucumber T-shirt” completely failed. But it doesn’t mean such T-shirts couldn’t sell well, so don’t expect Google Trends to be helpful all the time.

Checking customer reviews

Whether Google Trends helped or not, next you want to see the post on Facebook or Instagram to check comments. Of course, you can see customer reviews on the seller’s website, but social networks generate much more engagement and people tend to communicate more willingly there.

It’s also important to check when the last comments were posted to see whether the item is still popular.

After 10 minutes of scrolling, I found out that most users were happy with their purchase and the last comments were posted a few hours ago, so the product gets another score.

Visiting the seller’s website

Now it’s time to check the online store that published the ad. There you can check customer reviews as well, but you’re unlikely to see any negative comments. What you really need is to check the price, shipment options and costs, available payment methods, the countries the store delivers to, etc.

In other words, you want to know if you can compete with this particular store. However, keep in mind that there are probably lots of other stores selling the same product, so this one serves just as an example.

I found out that the shop sells the product at almost $20, but charges about $5 for shipment. So, the total cost of a purchase would be around $25.

Finding the product on AliExpress

Next, I’m going to AliExpress to find the same or a similar product. Voila! And at the first try!

As you can see, the product costs up to $4.12. It has 4.8 stars, and the seller offers free shipment, and I really like the number of goods sold.

I also checked the customer reviews: there are lots of customer made photos, and out of 1,186 clients, only 4 were unhappy.

So far, it seems like the best ecommerce product I’m looking for!

Visiting AliExpress Dropshipping Center

Now it’s time to check how the product behaved for the last past weeks. There are two ways to do it.

The first one is to find products by a keyword. It’ll show you lots of similar goods which you can sort by the number of sales, rating, price, etc. There’s also a number of helpful filters. When you find something interesting, click on the Analysis button.

This method is good for finding product ideas, but right now I’m looking for a particular item, so I’m going to use the Product Analysis tab right away. It’ll get me to the same analysis page but with blank fields.

Here I paste the URL of the product I found earlier and click on the Analysis button. The page shows me the sales dynamics, and it looks pretty good. The store enjoyed sales each day for almost two weeks!

Even if the store had zero sales except for one or two peaks, I would still consider it as a good sign. Such peaks usually indicate that someone started to promote this product and then stopped. In other words, I should be able to replicate the success. And this graph looks even better than I expected.

But let’s not put the cart before the horse. There’s just one last thing I want to check.

Checking the product on Amazon

Just one attempt, and I get the same product right away.

The first thing you should look at is the product’s rating. Since Amazon doesn’t show the number of sales, this is the only way to know how popular an item is. In this case, 6,456 is an impressive score which means people buy and enjoy this item.

The second thing to check is the price sellers ask on Amazon. This particular shop sells the item at $16.95, and I don’t really like it.

The problem is, if i want to make a profit, I have to include various expenses into the price such as shipment cost, import duties, cost of conversion, etc. According to my calculations, I will have to sell this item at least at $25 (just like the creator of the Facebook ad I found).

Moreover, I also found a similar product on Amazon that cost only $9! Even if you add the cost of shipment, Amazon buyers can purchase it at about $15.

Does it mean I should give up on this product? Not necessarily.

First of all, $10 is not a huge difference. As long as your price stays within the expected range, people may still want to buy the goods.

Second, few people will compare prices. Yes, when you purchase something expensive, like a TV set or a sofa, you want to find the best deal possible. But a grooming tool isn’t that kind of product. As long as the price seems right, they will still buy it.

Third, this type of product can trigger impulse purchases, so the price difference shouldn’t be a problem.

To sum up, I would say that this product is not perfect because I’ll have to compete with Amazon in terms of pricing. On the other hand, it still has a promising potential, and the fact that somebody is successfully advertising it on Facebook proves it.

Therefore, I would import this item and advertise. Despite the risks, it’s actually worth trying. Besides, waiting for the absolutely perfect product can take forever. And even if I find one, it won’t take long before somebody starts selling a similar product on Amazon.

List of the best ecommerce products to sell in 2022

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  • Art Supplies

If there’s one thing that will never get out of style – it’s art.

By selling art supplies, you have the freedom of choosing what particular type of art form to focus on. For example, painting, or you can go broader and provide art supplies for lots of different art forms.

Products can include things like easels, paintbrushes, clay, markers, charcoal, ribbons, papers, scrapbooking embellishments, canvases, etc.

  • Home Decor Items

Household items are becoming much more popular nowadays.

In fact, home decorative materials are forecasted to increase by 4.8% YOY all the way through 2026. Consumers want comfortable atmospheres to spend their day-to-day lives and get away from all the chaos of everyday lives. However, this isn’t the only reason, with real estate surging and showing no signs of slowing down. Here are a few Home Decor items slated to generate buzz in 2022: carpets, tapestries, and blankets. Beddings, pillows, and mattresses. Household storage containers. Towels, washcloths, and other bath linen.

  • Jewelry and Fashion Accessories

Over the years, have seen a lot of changes, but one thing remains the same – jewelry and fashion accessories will always remain desirable items.

The fact of the matter is that an online dropshipping store that sells these kinds of products, regardless if its rings, necklaces, bracelets, etc. has tons of potential.

  • Pet Products

One of the most popular online categories that is the cause for online spending are pet products.

The global pet market is projected to surpass $270B by 2025. Pets are man’s best friend and are often a central part of any owner’s household. That’s why purchasing products for their pets is like second nature to them,

Here’s a look at some of recommended products: slow feeder bowls, pet selfie tools, electronic toys, pet beds.

  • Auto products and accessories

The car niche is very broad and has a wide variety of products and accessories to choose from.

For example, seat covers, steering wheel covers, dash covers, air fresheners, backup cameras, etc. There are plenty of opportunities in this market.

  • Technology and gadget accessories

Technology has become an essential part of our everyday lives that helps solve many everyday problems.

The market is incredibly huge and, although it can be difficult to narrow down what exactly you should be selling, we suggest you focus on what lies closer to your specific interests.

There are a lot of target groups and niches to sell to, all you need to do is study them and figure out what they want and need. Here are a few product examples.

Whether it’s a smartphone armband for your morning runs, a wireless charging station to charge your device more convenient to charge, or even a waterproof bag that will protect your phone from getting water on it, car phone holders, wireless charging stations, wearable devices, USB Port Extensions, etc.

Whatever you decide to focus on selling, there are many options for you to sell.

  • Sports Products

Have you noticed more and more people shifting their lifestyles in favor of a healthier one? This is why there’s been a significant rise in demand for various sports products and accessories. Even clothing being one of them, consumers are searching for more comfortable clothes to wear for their workouts and even to wear around the house.

As the sports and fitness industry grows rapidly, so will athleisure trends. While there are plenty of activewear products for men, women’s athleisure trends are higher in the marketplace overall. Here are some product examples: high-waisted leggings, customized activewear, hoodies.

Moreover, all kinds of fitness items are in high demand – from stability balls and yoga straps to balance disks, kettlebells, and resistance bands.

In 2020, the global fitness equipment market was worth more than $10 billion. It’s expected to grow at an 11% CAGR between 2021 and 2027.

Conclusion

The most important thing to remember here is that there’s no 100% guarantee it’ll work. All the numbers I was able to gather only give me a general idea of what potential the product has, but risks still remain.

On the other hand, with a dropshipping store, I only need to invest in advertising. I don’t have to buy 500 goods in advance without knowing whether they will sell. Even if I fail, I’m not going to lose a fortune.

At the same time, with each attempt, I’ll be learning and becoming more experienced. With due patience, this experience will turn into skills and knowledge that will let me spot opportunities in a moment.

This was a step-by-step guide on how AliDropship team finds the best ecommerce products for our own Premium Stores. We carry out such an in-depth research so that you could purchase these stores’ copies and enjoy the incredible range of handpicked trendy goods!

Read the source: https://alidropship.com/best-ecommerce-products-guide/