So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!
Step 1: Create scroll-stopping promo materials
We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.
Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂
Step 2: Choose the ad objective
We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.
You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.
Step 3: Give a name to your campaign
Type the name of your campaign (remember there can be a couple of ad sets inside).
Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.
Step 4: Plan your budget & schedule ads
At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.
There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.
If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.
Step 5: Shape your target audience
Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.
Demographics: education, generation, life events, relationship status, work
Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats
You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.
Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.
While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.
Step 6: Pick the placements
It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.
However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:
Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.
Step 7: Adjust optimization & delivery settings
There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.
Step 8: Tailor your ad
Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.
Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.
Ta-dah! Congratulations on launching your first ad!
Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on.
How to advertise on Facebook: expert tips
Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!
Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.
Take care of optimization
If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.
Use remarketing campaigns
Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.
Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!
Nowadays, it is increasingly hard to attract customers by simply telling them about your product. Unlike traditional advertising, content marketing is able to engage the audience and make them loyal clients. Here are some basic content marketing tips you’ll find useful for your dropshipping business.
What makes content marketing different from advertising?
Try remembering one of those billboards you often see along the road when going to work. What do you see there?
It is usually some kind of product or a happy person, a price or a discount, and of course a slogan or a call to action. An ad like this might evoke certain feelings like hunger, thirst, or the desire to buy something; it might be humorous or irritating, but there’s something that makes such ads different from content marketing. They’re useless!
For example, let’s imagine I sell sportswear. How do I promote my product?
I can use various types of advertising such as banners, paid search, or even TV commercials. Or I could start creating content related to sports, sports clothing, equipment, exercises, etc.
The difference is that the latter contains information useful for my potential customers. Thus, digital content marketing has two crucial features.
First of all, content creation generates value for the audience (it can be useful, entertaining, or educating). My potential clients are the people who like sports and want new sportswear. Moreover, they must be interested in other topics related to this hobby.
Secondly, I put references to my products in this content since I want to kindle the audience’s interest in my sportswear. I do promote the product, but not directly.
Seems simple, right? However, efficient content marketing requires proper understanding of its methods and goals. Use these content marketing tips to work out a good strategy.
#1 Know your customers
Your ultimate goal is to convince people to purchase your products. Consequently, you must understand who these people are, what they value and what they need.
It seems self-evident, but many beginner entrepreneurs either want to target as many people as possible or fail to understand their customers’ real problems. As a result, their marketing campaigns either attract an irrelevant audience or can’t offer a solution. In both cases, successful conversions become rare, and time and efforts are spent for nothing.
A good solution to this problem is building your buyer persona, or a description of your potential client. It contains all the relevant information (gender, age, family status, income, goals, etc.) as if he or she was a real person.
After that, you can regularly come back to this model to check if your content is really what this person might want.
#2 Understand the sales funnel
Now you know what people you are after. However, you can’t just grab them and sell your product, because most of your potential customers don’t even know about it. So, here’s our next content marketing tip: know how your customers get to the purchase.
Expert marketers use the so-called sales funnel as a model of the key stages each customer passes on his or her way to the purchase.
People are already looking for a solution (they need new clothes, they need a new car, etc.), and your goal here is to tell them about your offer. So, this is when they meet your product for the first time.
Sometimes, a customer will buy your product immediately, but, in most cases, he or she will leave the decision for later.
At this stage, a customer is thinking over the options and comparing different offers. So, it’s time to tell about your product in detail – what makes it better than other options, what extra benefits the client can enjoy, etc.
Finally, your offer wins over the alternatives, and the customer is ready to buy the product. Your job is to make the process easy and simple.
However, your relationship with the customer does not end with the purchase. If you manage to offer customer support, additional services and products, informative blog posts, or valuable advice, you can convince them to become your returning clients.
The idea of this content marketing tip is to provide your target audience with relevant content at each of these stages.
#3 Cover relevant topics
Again, this is probably one of the most obvious digital marketing tips here, but I want to make sure you really understand the essence of content marketing. Follow my thoughts.
You know who your potential clients are, know their goals and problems, and what stages they pass before they purchase from you. Now you can use the knowledge to come up with the topics that can interest the audience.
For example, if you sell paints, brushes, sketchbooks and other stuff for people interested in drawing and painting, you might want to cover these topics:
Modern art and artists
Drawing and painting techniques
Tips from experienced artists
Best tools for beginners
Genres and their features
These are just several examples I sketched out. As you can see, they are all related to my products and might interest my audience, but I avoided irrelevant topics such as sculpture or poetry because i) it could attract irrelevant traffic, i.e. people who are not interested in my product; ii) these topics will hardly interest my audience.
#4 Take care of search engine optimization
Like it or not, but most of the information we find on the Internet comes from Google or other search engines. Therefore, even if you’ve created valuable content, your content can lose to a less informative page with better SEO.
Today there are many ways to find a piece of content. Consequently, you can optimize your content for each of these ways. You can optimize pictures in your blog articles, optimize YouTube videos, social media posts, and of course the texts of your articles.
Note that following this content marketing tip will not bring you immediate results. SEO can accomplish wonders, but it takes time.
So, do not ignore this stage. Read more about SEO in this article.
#5 Diversify your channels
Not limiting yourself to only one promotion channel is one of the most valuable content marketing tips you can get. The more channels you use, the larger audience you work with. Moreover, depending on your niche, you can adapt these channels for potential customers on different stages of your sales funnel.
For example, in most cases, social media groups will work best for raising brand awareness, while product videos on YouTube could convince the people who got interested in your goods to make the purchase.
So, benefit from each available channel. Use email marketing to notify the audience about new content or case studies, use YouTube for demonstrations, and write blog articles for explanations.
#6 Write eye-catching headlines
While the headline of an article is a small part of the text, it is hugely important because this is the first thing a potential reader sees. The headline’s ability to catch the viewers’ eyes determines whether they will or will not read your social media post or watch your video.
Here is the list of headline formulas that have proved to be efficient:
How to… – How to develop a great marketing strategy
[Number] of ways / ideas / things… – 7 crazy ideas for winter vacation
[Number] of mistakes most people do… – 10 mistakes most guys make on a date
Numbers work great; negative statements work even better. Make your titles short, but powerful, surprising and unexpected. And don’t forget to include keywords in them for the purpose of SEO.
#7 Use visuals
Plain text is boring, so here’s our next content marketing tip: try using visual materials whenever you can. Add screenshots to your articles to visualize your statements, or even go for pictures with little or no meaning.
If possible, use videos in your marketing strategy as more and more users prefer this type of content.
#8 Post regularly
Google and other search engines like active websites and pages, i.e. the ones that constantly change. Same goes for your readers and viewers: if you like an article, you’d like to see more such content on the given resource. Therefore, you should regularly update your channels by adding new content.
#9 Update old content
Content gets old, fewer people can see it, and search engines begin to perceive it as irrelevant. Therefore, updating your content is a good strategy.
Since you don’t want to change your URLs, don’t include the year in it. This way, you can change the title (Best sportswear in 2019 >>> Best sportswear in 2020) but won’t have to change the URL.
However, it’s not only about dates! You want to keep the information in your posts and articles fresh, so fixing or adding a couple of paragraphs is useful too.
#10 Repurpose your content
Since you will most likely use different channels to promote your content, you can also repurpose it into another format.
For instance, if you’ve written a good article, which lots of site visitors liked, you could reformat it into a video, thus, showing the same content to those who don’t like reading.
Of course, repurposing will require serious adaptation to the new format, but it’s easier than creating something totally new.
Most important content marketing tip
Lastly, don’t expect this promotion method to bring results right away. Yes, content marketing is aimed at sales, but its immediate purpose is to build closer relationships with your audience and earn their trust. That’s why it takes time.
On the other hand, you can and should try new types of content, new channels and new topics to see what works and what doesn’t.
I hope these content marketing tips will help you grow your dropshipping business and build mutually beneficial relationships with your audience. After all, you can and should share your passion with your customers!
Every day we get hundreds of questions from absolutely different categories of people. Can you guess who the most common askers are? Happy new owners of dropshipping stores have more questions than anyone else! Often they ask questions related to dropshipping management operations.
It’s an absolutely normal situation if you don’t know how to run your brand new business. Don’t worry, you will learn it all in due time. And as for now, we’re always here to guide you.
1. What should I do day to day to manage my store?
It may sound obvious, but you need to actually run your dropshipping business every day if you want it to be successful.
It’s not enough to simply own a store without doing anything to it. Take a look at the success story of Alex – during the first month of his newly opened store operation, Alex did nothing to manage the operations. As you can guess, the results weren’t satisfying at all. Everything changed as soon as Alex started paying attention to the business, and now things are going more than well.
So, as an owner of a dropshipping business, you need to:
Manage orders and payments, inventory, and track delivery
Well, this is the essence of the dropshipping business model, right? You don’t have to think about warehouse management and shipping issues (and it saves you tons of money!), but still, there are certain dropshipping management operations in this field you should take care of.
You have nothing to worry about, though, if you have the AliDropship plugin already installed. In terms of business operations, it does the majority of necessary tasks, so the only thing you actually need to deal with is customer support.
Communicate with your customers via email and other means
Communication and interaction is probably the only thing that can’t be automated in this business field.
People value personal attitude, and it becomes exceptionally important when it comes to eCommerce.
Just think about it: someone decides to buy a product from you without seeing this item first; basically, this person trusts you with their money, and, to be honest, takes a risk.
Don’t leave them confused and uncertain! Help them, guide them through the store and the shopping process, encourage them to make a purchase, and thank them for their decision.
This is how you will turn their random purchase into a very personal and pleasant customer experience. This is how you will create additional value for your store, and this is how you will carefully build an audience of loyal and engaged customers.
Drive traffic to your online store
People can’t locate your store easily, you know.
The competition is astonishing, and the Internet is huge.
This is the challenge that can and must be taken. All you need to do is pay attention to your promotional efforts. If you don’t know where to begin, take a look at our Marketing Tips blog section.
Search and import new products for your store
The day to day operations of dropshippers always include frequent product researches.
It is important to do it regularly – this is how you will keep your existing customers enthusiastic about new offers they didn’t see before. Also, don’t forget about trends and fashion – technologies and interests change quickly, and it is vital to go with the flow. Nobody likes outdated and boring items!
Edit the content of your pages to make the store look neat and professional
Mostly, it refers to single product pages – when you import new products from AliExpress, the titles and descriptions you get are not perfect at all. This is why it is necessary to take some time and edit everything that doesn’t look good.
Also, don’t forget about search engine optimization – keep it in mind when you’re editing the pages’ content. You won’t see immediate results, but in the long run, these efforts will give your more benefits than you can imagine.
2. What are the costs of running and managing a dropshipping store?
Oh, no one can tell you how much dropshipping management operations will cost you.
Let’s think of all the possible costs you might have in this business:
Hosting payment – sorry, you just can’t go without it.
First orders payment – you need to order an item on AliExpress to get it delivered to your customer. So, at the beginning of your dropshipping journey you will spend your money first to get later paid by your customer.
Marketing activities – everything is up to you here. Maybe you will launch a full-scale campaign that will cost you hundreds of dollars, and maybe you will simply install some promotional plugin like Social Rabbit.
As you can see, it’s impossible to predict the amount of your expenses. No one defines it but you!
3. What should I do when I receive an order?
Step one: get excited.
Step two: go to the Orders section and click the “Place order automatically” button.
The AliDropship plugin will visit AliExpress and create an order for you automatically. It will select necessary product variations, add items to your shopping cart and fill in your customer’s shipping details on the checkout page. You will just need to click confirm button to complete a purchase.
Alternatively, you can place the order manually by clicking the “Place order manually” button.
Step three: celebrate!
4. Will the cost of an item on AliExpress be deducted from my PayPal account?
AliExpress doesn’t support PayPal as a payment method which is why you can’t use your PayPal account to pay for purchases on AliExpress.com.
In other words, the cost of an item won’t be deducted from your PayPal account. Instead, while placing an order on AliExpress, you can use one of the payment methods supported by the platform. The most commonly used ones are Visa and MasterCard credit cards, as well as Visa, Maestro, and American Express debit cards.
5. Does the plugin import the shipping costs or do I have to add shipping options to my products?
The AliDropship Plugin doesn’t import items’ shipping costs.
We highly recommend offering your customers a free shipping service by taking advantage of the free/low-cost shipping offered by many AliExpress sellers. However, the Plugin has a special section where you can enable or disable different shipping options.
You can add up to four different shipping options (including free shipping) to any or all products.
6. Are the customers able to create an account on my website?
Yes, your clients can get the option to create a personal account on your website.
This account gives your customers the opportunity to store their contact and shipping details, check the list of products they purchased, and track the status of any order.
7. Will the customer receive a tracking number? How can our customers track their orders?
The plugin will automatically collect this tracking data and add it to your order details.
Please note: you need to be logged in to your AliExpress account and your AliDropship orders section to activate this tracking auto-filling option.
8. How can I know if the package was delivered to the customer?
If there’s a tracking number available, you can easily track the package delivery.
With this tracking ID provided by the AliExpress supplier, you can check if the customer received an item.
9. My customer didn’t receive the order. What should I do?
First of all, stay calm and don’t panic.
Unfortunately, this happens. And it’s another part of your regular dropshipping management operations.
Maybe something went wrong within the postal service, or the customer provided a wrong address, or a seller is shady (did you choose the seller carefully?). You’ll figure it out later, but right now it’s not the first priority.
Whatever happened, it can all be fixed. Your behavior and personal attitude will help a lot to solve this issue.
We recommend talking to the seller first. Go on AliExpress, open the “My Orders” page, select the faulty order and write a private message to the seller. The seller should respond quickly and offer different solutions to fix it. The reputation of the sellers is rather exposed and they are willing to do anything to maintain their feedback rating.
So, if your customer is not satisfied with a product and asks you for a refund, you should dispute the purchase with the AliExpress seller.
If you are selling inexpensive products, your AliExpress suppliers usually refund you quickly and don’t ask you to return the items. They don’t want to waste their energy on managing disputes and receiving returns for relatively low-value items. You can read about it more in our interview with an actual AliExpress seller.
As a result, you can give a full or partial refund to your customer through PayPal without asking them to return the product. This is why we recommend that you don’t spend all your earned money at once – keep a small fund just to be safe.
If there are more questions related to dropshipping management operations we haven’t covered, feel free to leave them in the comments section below. We hope the answers will help you start a successful dropshipping business.
How to dropship pet supplies if you want to make this business both enjoyable and profitable? Let’s discuss it!
In any business, it’s very important to pick a proper niche. If a certain niche features a great number of potential clients, a moderate level of competition, and a rich range of useful products, you can say this niche is a good one. Here you can read more about how to choose a business niche.
The pet industry, despite a relatively high level of competition, has good potential for an online store. So, if you like the idea of dropshipping pet products, it’s a great choice!
The best thing about this niche is the buyers’ engagement. As your potential customers want the best for their beloved pets, they don’t mind spending a little extra or waiting a bit longer. In order for that to happen, they should consider your offers worthy of their attention, of course.
Are you ready to learn how to turn this winning niche into a thriving dropshipping business? Here we go!
How to dropship pet supplies: choose and research your customer market carefully
Dropshipping is a business model that lets you target and serve buyers all across the globe. It doesn’t even matter where you live!
What you should keep in mind, however, is that different countries have different traditions of pet ownership.
In some countries, it might be popular to buy specific exotic types of pets. At the same time, in other destinations the local laws influence the decisions on the pet choice, while in some regions, it’s not typical to keep pets at all.
Of course, the prospects of making money from dropshipping pet supplies will vary from country to country!
Let’s take a look at some region-specific stats to see what I’m talking about:
The population of pets here is estimated to reach 755.35 million by 2022. Quite notably, in 2017, there were less than 510 million pets registered in the country. It means that pet ownership is a growing trend here. Therefore, it’s an interesting market from the point of view of the potential customer segment size.
The United Kingdom
In 2005, the total consumer spending on pets and related products in the UK amounted to £2.75 billion. By 2019, this parameter has increased dramatically and reached about £6.89 billion. In the second quarter of 2020 alone, British families spent about £1.85 billion on such goods.
What’s even more curious, the number of pets living in the UK has been decreasing. It means that an average UK citizen has multiplied the expenses per 1 pet. Most surely, it might present you with a great business opportunity!
Germany leads the list of the EU countries with the largest number of cat owners. In 2019, there were almost 15 million cats registered in German households. And, despite the fact that Germany has a dog tax, there are only about 4.5 thousand fewer dogs than cats in the country!
In other words, when it comes to pet choice and keeping, the financial expenses are not really a big deal here. 😉
With over 50 million pets registered in Italy in 2019, the most widespread type of them was fish (about 30 million). The gap is outstanding: the next pet type in the list (birds) amounted to only 12.9 million, and the third place in the rating belongs to 7.3 million cats.
According to the 2020 survey, the number of cats and dogs owned by households in Japan increased by 15% compared to 2019. There are about 9.64 million cats and 8.49 million dogs living in this country.
As you can see, pet dropshipping stores can expect millions of potential clients if they have high-quality products to sell online and manage to properly advertise their offer.
I got these numbers in only 30 minutes of surfing Google and Statista (which I strongly recommend to any business owner!) and of course, there is much, much to learn about any country you’re going to target. Still, even this brief and quick research proves that the patterns of pet ownership are really diverse across the globe. Without any doubt, they will influence lots of your business actions (product choice, pricing strategy, geographic ads settings, etc.) heavily.
How to dropship pet supplies wisely: be very specific about your competitive advantage
Let’s suppose that by this point, you’ve already chosen the geographic markets you’re going to target with your offers. It’s time to make the next important decision: what will make your product offer interesting to the audience?
It’s common for pet owners to buy supplies from familiar offline stores, or from the marketplaces they have already tested and found satisfactory.
Why would they change their minds? What will motivate them to make a purchase from pet supply dropshippers – retailers they’ve never checked out before?
Surely, to succeed, you need to have a strong competitive advantage, for example:
Additional value of your supplies
The easiest way to give your customers something more than just a product is to provide them with informational support.
It’s especially convenient to do if you run a blog connected to your online store. Through this blog, you can freely educate your followers (and potential buyers) about keeping their pets healthy, entertained, and happy.
When it comes to pet care, many owners, especially the less experienced ones, look for guidance and advice from others.
Why not turn your store’s social networks into a supportive community where pet owners share their experiences, daily routines, funny stories and other aspects of their life with pets? If you combine and mix these pieces of user-generated content with your promotional and educational posts, it will give people a good extra reason to check out your feed.
Availability of unusual or limited products
It doesn’t make much sense to dropship pet products identical to the ones sold in other retail stores. Maybe, your markup will be lower than theirs and your prices will be more appealing to the buyers, but you can’t always be sure about it. To set your prices right, you’ll need to research the local retail market thoroughly, and keep monitoring it on a regular basis.
An alternative way to make your store offer more competitive is to pick the right products for it. And here’s what our next tip is all about!
How to dropship pet supplies: a guide to choosing products
If you don’t want to do it all manually, there is a great time-saving solution you can use instead! A database of the best selling AliExpress items is available to every entrepreneur whose dropshipping store is based on the AliDropship plugin. Plus, these products’ details (titles, descriptions, picture galleries) are already edited by an experienced team. It makes it even easier for a user to start dropshipping these products right away.
Let’s take a look at 5 examples of the pet niche products taken from this database:
With over 10,000 AliExpress orders, these items will surely make a lovely (and highly profitable) addition to your dropshipping store.
You have decided to promote your business on Facebook, but no matter what you do, your Facebook ads are not delivering? In this article, we will take a look at 10 common reasons why it happens and ways to fix it.
“A person who never made a mistake never tried anything new”.
That’s one of the most popular Albert Einstein’s quotes.
And you know, it’s all true.
When babies take their first steps, they fall. When children learn to write, they often misspell. Even when adults start speaking a new language, they mess up.
It makes no difference how old or smart we are – we all make mistakes when we start doing something new.
Dropshipping mistakes are not an exception: they can happen at any point of one’s business journey, and it’s not a big deal. The main thing is to pay attention and learn from them.
A lot of dropshippers and traditional online store owners use Facebook to promote their businesses. It’s a great platform for posting content and promoting products. But newcomers often say their Facebook ads don’t work.
Trust me, it’s not Facebook’s fault. It’s probably you doing something wrong. So, let’s see why your Facebook campaign is not delivering.
1. You are targeting a too broad Facebook audience
The first problem can be related to your Facebook ad reach. No matter how good your Facebook ad is, if it’s shown to the wrong audience, it will be useless. Of course, you may think that everyone is your potential client, but this is not true.
Just yesterday, my feed demonstrated me an ad for industrial chimneys. No kidding, industrial chimneys made of special steel and used for venting out hot gases from boilers. O_o
I was looking at this ad and thinking “Why? Why me? Are all 25-year-old women really interested in this field? Am I missing anything?”
However, the problem wasn’t me. It was a doubtful decision of some marketing manager who, for some reasons, decided to target ages 1-100.
And made one of the biggest Facebook ad mistakes.
Ad delivery depends on many factors but first of all on how relevant your ads are. There’s no point advertising cute plush toys to middle-aged men, for example.
If you want to avoid this crucial mistake, you need to follow the next tips:
Choose and set up the same language as your website’s language
This will allow you to narrow your audience and reach the people who are interested in your products.
2. You are targeting a too narrow audience
Another common reason why your Facebook ad is not delivering is that you’re targeting too few audiences. Yes, you get it right: targeting a too narrow audience on Facebook is as bad as targeting a too broad one.
In order not to make this mistake, don’t focus on very specific interests. For example, what if you’re advertising to “American men who like Toyota and live in New York”? Isn’t this Facebook audience too small?
By targeting it, you will lose a great number of potential clients. Instead of this, you can just target “Americans who like Japanese cars” and get better results.
In addition, you have to remember that the narrower your audience is, the more expensive your clicks are. So you’ll pay more when advertising to New Yorkers who like Toyotas than to Americans who are keen on the Japanese auto industry.
Besides that, we recommend that you don’t exclude the countries you want to avoid just for personal reasons. They may easily turn out to be a gold mine of customers.
3. You’re making low-quality ads
Let’s suppose you’re targeting not one but several Facebook audiences demonstrating interest in your product. No problem here. Nevertheless, your campaign’s delivery is not sufficient. What could be wrong?
My guess is your ads don’t draw any attention. They’re boring or not informative enough to provide a high enough level of delivery. So, how do you fix it?
Facebook ads are always visual. It means that users initially look at the pictures and only after that start reading the message. That’s why you need to take care of the images you use.
They should be:
Relevant to your offer
Bright and eye-catching
Of the right size and ratio
Clear of any political, sexual or shocking elements
Showing a product in action (show how your product works to impress the viewers)
Besides that, we don’t recommend placing too much text in the ad. Your message should be short and clear, otherwise, there is a great chance that it won’t be delivered.
And here’s another tip from the team of AliDropship: Facebook ads work best when you use videos. The team’s experience with our self-owned dropshipping stores has shown that people tend to pay more attention to such ads. When you see a video, it’s dynamic, it’s changing and shows you one thing after another.
But to make such videos eye-catching, you’ll need to work on its beginning very carefully.
In addition, we recommend that you visit the Facebook Ads Help Center and take your time to study the tips on how to create great Facebook ads.
4. You don’t do split testing
No matter how much experience you have, you never know for sure why certain Facebook ads are not working while others get good results. Sometimes ad sets, from which you didn’t really expect too much, turn out to be your best-performing materials, and you can’t tell why.
That’s why marketers can’t do without split testing.
Even if your ad brings you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best.
As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it’s hard to tell which of the elements makes the difference.
So, if you publish product pictures featuring people, as an alternative, try posting some photos of the same product with no people on them. You will be able to measure the effectiveness of these ways of the product presentation and choose the best one.
Types of pictures (stock images or professional photos)
Ad image colors (light or dark)
The length of your ad (short or long)
Ad headlines (with or without numbers)
The word order of the sentences
As a rule, these tests take several days or even weeks, so you need to arm yourself with patience when waiting for the first results. Try not to pause or tweak your ads until you’ve reached at least 1000 people!
5. You test only one type of Facebook ad format
Facebook ads not delivering although you did some split testing? It’s probably because you’re sticking to one ad format only.
Using and testing only one type of Facebook ad formats is a road to nowhere.
First, the chosen ad format might not be consistent with your objectives. I’m sure you will agree that it’s a poor decision to place photos if you can tell your story with a short video.
Plus, you can’t be 100% sure that other ad formats won’t bring you better results.
So, we highly recommend that you test all types of Facebook ad formats and choose the ones that your audience best responds to.
6. You use the ideas that proved inefficient
Let’s say you’ve already used messenger ads 1000 times and you can safely say that they do not bring you the desired results. However, you are still full of hope and continue using them. Or you create new ads and try different ad formats but still target the audiences that are clearly not interested in your offer.
Why do some entrepreneurs do that?
Frankly speaking, I don’t know. But most people make this mistake very often, which leads to their Facebook ads not delivering.
Remember, if you have tested an ad and you’re 100% sure that it doesn’t work for you, you need to get rid of this with no regrets.
7. You’re setting up a too low or too high daily budget
Setting up an inadequate advertising budget can also lead to your Facebook ads not delivering.
If your Facebook ads campaign budget is too low (less than $10 per ad set), it won’t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.
You have to remember that your ad is competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.
You can raise the budget to a hundred dollars per ad set or even more only if a certain ad or ad set performs really well. But even in this case, one should watch it carefully and lower the budget as soon as the ad’s performance drops.
8. You keep showing your introductory Facebook ads to past purchasers
Well, you know how it happens. You order a pair of shoes online, and next two weeks, you’re being followed by a shoe ad.
Showing the same Facebook ad to the people who have already bought something from you is also a waste of time and money. These ads are no longer relevant for them. Besides, when people see the same ad over and over again (after they actually bought your product), they usually find it annoying. No wonder your Facebook ads are not delivering!
That’s why you need to exclude all past buyers from your newcomer-aimed advertising campaign and add them to another one – an ad campaign designed specifically for warmer audiences. Otherwise, you will lose your money hand over fist.
9. You don’t prepare your website for advertising
That’s quite a common reason why your Facebook ads are not delivering. Beginner entrepreneurs focus on promotion so much that they totally forget about their site. And what happens when you spend days trying to invite as many people to a party as possible and forget to prepare for the party?
That’s right! The guests get disappointed and leave.
Same goes for digital marketing. Creating a great ad is not enough to make people buy from you.
If a person comes to your website and sees products without pictures or reviews, he or she will definitely leave your store. That’s why before starting any promotion campaigns on Facebook, you need to prepare your products for advertising.
Make sure that all the product pages have high-quality pictures and lots of customer reviews with photos. What’s more, check if the price in your ad corresponds to the price in your store! If it doesn’t, people will be unhappy about your offer and your store in general.
Also, while it’s really important to make your whole site look good, you want to pay extra… no, ultra-attention to the page of the product you want to advertise.
Besides that, you can set pop-up ads on your website in order to collect emails and use them for your future advertising campaigns.
10. You launch Facebook ads at a random time
When do you usually launch your Facebook ads? Do you have a schedule based on research? Or you just trust your instincts?
Timing is a very frequent Facebook ad mistake. That’s why you need to consider the time zone and lifestyle of your audience. For example, if you’re advertising for moms in the USA, your ads have to be shown around 9 pm after the kids have gone to bed in this time zone.
To plan your Facebook ads correctly, we strongly recommend that you study your audience carefully: who are these people, where do they live, what is their lifestyle, etc.
I hope these tips will help you understand why your Facebook ads are not delivering. Or help you avoid such situations if you only plan on starting an ecommerce business and promoting it on Facebook.
When you decide to start a business and build a completely new online store, your first priority is to pick a business niche for your venture. But how do you do it? And what if your initial choice turns out to be a mistake? Today we’re going to talk about how to find a niche or change it afterwards.
What is a niche?
A niche is a part of a broader market that businesses occupy. In simple terms, instead of offering all product or service types, a company focuses on a narrower range, thus specializing in a specific field, or a niche market.
And here’s a niche market definition: it’s a segment of a broader market that features unique demands and preferences that can be different from that of the broader market. Pet products, fitness equipment, toys – these are examples of product niches.
Businesses (especially small businesses) often focus on specific niches instead of trying to occupy larger markets. Narrow niches are more clear from different points of view. Business owners have a clearer idea of what kind of products customers need, better know how to target the audience or how to reach customers with content marketing, etc.
A specific niche is the key to success, and it usually has a number of advantages over general stores. However, it doesn’t mean that just any random niche will guarantee success. Entrepreneurs all over the globe come up with thousands of business ideas, but not all of them get worldwide attention. To find a good niche, one needs a proper market analysis, and a bit of luck won’t hurt either.
How to find a profitable business niche?
Here I’m going to talk about how to find your niche for a dropshipping business, but many of these tips will suit traditional ecommerce as well.
Use Google Trends
In ecommerce and digital marketing, any Internet user is a potential customer. Therefore, you can apply everything you know (or can learn) about internet users to your target audience. One of the easiest ways to pick your business niche is to check Google Trends to see what people search for in Google.
This tool won’t show you exactly how many queries people make, but it reflects how the relative number of queries changes over time. So, you can tell whether the interest is rising or falling.
Here, for example, you can see the results for the search term “camping” for the United States over a period of more than 15 years. We can conclude that the interest is stable (even has been rising a little bit) but seasonal.
Of course, one search term is not enough to define a profitable niche, but that’s a start.
Another way to find a business niche is to check other ecommerce stores and platforms (first of all Amazon). Your goal here is to find niche products that show high demand. To understand if a product belongs to a niche with high potential:
check the number of purchases on the platform;
look at the product’s score/rating;
read customer reviews.
If you’re going to launch a dropshipping store that sells goods from AliExpress, I also recommend checking the number of products within a potential niche. If there are many product types, the niche may be worth trying. But if not, you won’t be able to offer a large enough range of goods.
Also, make sure there are reliable suppliers with a high feedback score who’ve been on the platform for at least a couple of years.
If you want to dropship goods from AliExpress, make sure you build your website with the AliDropship plugin. This solution was designed specifically for dropshipping from AliExpress and has numerous add-ons that will make your online store even more profitable.
Use social media
Social media has long become advertising and retail platforms for both large and small businesses. It’s also another source of information for an entrepreneur looking for a business niche.
Facebook, Instagram, and Pinterest are probably the most important networks to check. On Facebook, you should look for social groups dedicated to certain interests. On Instagram and Pinterest, you’re looking for popular image categories and hashtags to understand what users are interested in.
How to evaluate a business niche?
These are the criteria that can indicate that a niche has potential:
The goods in the niche solve real problems
Usually, people don’t buy things they don’t need. However, a product that solves a real problem is a different story. If a niche offers many such goods, it definitely has potential.
The goods trigger an emotional response
Alternatively, a product may be useless but evoke strong emotions. Cute clothes and toys, hilarious coffee cups, beautiful jewelry – we buy such products not because we need them but because we like them!
It’s easy to identify your target audience
One of the benefits of building a niche store is that you don’t have to market your goods to everyone. Instead, you can focus on specific demographics. And if it’s easy to tell who your customers are, what they like, how to reach them, how much they’re used to spend, etc., it means you’ve found a good business niche.
You like this niche
Yes, you want to make money with your small business, but it doesn’t mean you should do something you hate. Besides, when you advertise and sell something you know really well, something you like, you can easily tell if a product is really useful or good and become a good adviser for your clients.
4 reasons to think about changing your business niche
Even after thorough research, you may find that things aren’t going smoothly and your business niche doesn’t bring as much profit as you expected. Sometimes entrepreneurs change the niche for other reasons.
In any case, you don’t always have to start over. There are ways to change your business niche even after you’ve launched an online store. But first, let’s find out when you really need to change it.
#1 Sales drop
If you start losing money, it’s an obvious sign that something’s wrong. However, one must be careful here because sales drop can be the result of different factors. The problem may lie in other fields such as promotion mistakes, wrong marketing strategy or seasonal demand fluctuations. That’s why if your sales drop, you’d better not jump to conclusions.
#2 Same efforts bring worse results
If what used to work a year ago is now working poorer, it clearly indicates that the market has changed. To keep doing the same thing and expect different results is madness. Nevertheless, many companies hold on to the methods that became traditional. ‘We always did it like this, and we’ll keep doing it like this!’
That’ll lead you to nowhere.
#3 You see opportunities
If you see something with a potential for growth, which you didn’t see when you started the business, it could be your chance for improvement. However, before doing something, conduct a proper analysis to make sure it wasn’t your imagination.
#4 You don’t feel satisfied
Also, don’t ignore your personal feelings. In online business like dropshipping, a lot depends on passion. If you don’t feel inspired anymore, maybe it’s time to make changes?
Again, it doesn’t necessarily mean you definitely need to change your niche. Maybe, you’re just tired and need a vacation. Or you’re going through a hard period of your life. But giving it a thought won’t hurt.
How to make adjustments to your business niche
Generally speaking, changing the niche is not a good idea because everything in your dropshipping store should correspond to it. The store’s name and design are defined by what kind of products you sell. However, there are more or less harmless ways to change a niche.
When a business focuses on a niche, promoting it becomes relatively easy. But at the same time, you miss other opportunities.
One of our stores used to sell paintings. It’s not like people didn’t buy stuff like this, but after the initial success, the growth stopped. The team tried different things, but nothing helped.
Then a manager noticed that a few customers asked about other art objects such as statues and decorative dishware. These categories were never presented in the store, but the team thought – if some customers expected to find something like this here, why not offer it?
During the next few weeks, the team created a number of additional categories, found and imported new products. Some of them didn’t sell well, but statues were a success.
Now the shop sells paintings and statues, and we want to try yet another category.
As you can see, we didn’t actually change the niche by switching to something else. Instead, we broadened it by including other closely related categories of products.
The opposite way to improve your dropshipping business is to narrow the niche. You do it for the same reason as to why you avoid general stores in the first place, but this time you go even further.
Another shop we own used to sell cute clothing. We had various models with lovely and funny prints, but the managers noticed some models sold well while others were never in demand.
After a thorough analysis, the team found out that people actively buy clothing with owls. Therefore, we decided to start adding even more stuff with owl prints. This way, our potential customers got more choice of what they really wanted, which resulted in sales rise.
Thus, the store became more focused on ‘owl clothes’ rather than ‘cute clothes’ in general.
3. Getting beyond your niche
A business niche is defined by people, and it’s not strict. What seems like a clear category of products can be easily expanded if you look at it from a different perspective. In other words, in certain situations, you might want to expand beyond the original niche and combine it with a related niche.
One of our stores was originally devoted to anime merchandise such as clothing, accessories, figurines and other stuff for fans. But to reach a greater audience and increase sales, the team decided to add Harajuku fashion clothing.
Of course, these two niches are related, but they’re not the same. Still, those who were interested in anime and Japanese culture in general gladly accepted the new products.
4. Pricing, delivery, etc.
Sometimes, it’s not the products you want to change, but another important aspect of your business. Prices are a good example.
The original idea for one of our shops was to offer low-cost items. But eventually, the managers decided to cut all the prices to only $5. As a result, we had to remove all products that were more expensive and add new goods to replace them.
The niche didn’t really change as the theme was still the same, but we had to focus on a limited range of products for a slightly different audience.
The same can happen if you decide to switch to the subscription business model, for example.
5. Complete rebranding
In a desperate situation when nothing works, you may want to completely change your store’s specialization.
Obviously, such a radical solution is a huge risk, and it’s not always possible. The store’s brand and domain name is the biggest problem as they usually reflect its content. So, if you suddenly change the niche, the name may look really weird. But if the name is vague enough, it may work.
There’s a store in our collection that used to sell accessories of all kinds including those designed for fans of popular movies and video games. Geek accessories, so to speak.
Promoting the shop was really hard, but the geek things sold really well. After a while, the team decided to completely rebrand it and start selling only geek stuff. Fortunately, the name wasn’t a problem and the decision proved right in the long term.
While finding a profitable business niche is very important, one should also take into account their own passion and interests. Our experience shows that starting a dropshipping store is much easier when you do something you sincerely enjoy.
Landing pages are an exceptionally powerful form of advertisement. But as awesome as your landing page may be, it can’t just pop out of nowhere and magically load in a person’s browser tab. Let’s be honest. The key ingredient of a successful marketing strategy is actually to hone in on promotion. That’s why today we’re taking a closer look at how to drive traffic to your landing page!
After you publish your landing page, there’s a lot you can do to drive traffic to your page and make it stand out online. Without further ado, let’s break it down by channels you can use to expand your traffic sources and make the most of your online marketing efforts.
Quick recap: A landing page is a standalone conversion-centric page that your prospects land on after they click on your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.
How to drive traffic to your landing page: advertise it on your website
Probably the easiest way to get people to see your landing page is to promote it on your website. It even feels right to do so. You can implement this promotion in the blink of an eye and it may cost you absolutely nothing. And since your website is your own ecosystem, you’ll enjoy total control over all kinds of integrations.
Here’s how you can shine the spotlight on your landing page:
Show a pop-up form leading to your landing page
Use a fixed promo banner at the top of your screen with a link to your landing page
Add a banner to your Homepage slider that features the product you’re selling with a landing page
Link a banner button of your Homepage slider to a landing page
Use Homepage article to tell your visitors about the product you promote with a landing page
Bring in traffic through customers’ email inbox
Once you’re ready with your landing page, one of the first things you should consider doing is to send an announcement to your email list. Telling people who are already familiar with your brand about the launch, you boost your sales chances greatly.
According to multiple studies, those who have already purchased from a store in the past are much more likely to become loyal customers. So, it’s pretty safe to pin your extra hopes on actual customers who are subscribed to your newsletter.
Start your email with an enticing subject line and add a catchy headline that explicitly states your offer. Email content should be relevant to your landing page and have a clear and inviting call to action — a clickable button or a link that will bring your subscribers to the landing page. Also, consider adding the link to your landing page under your email signature. Zero efforts with a potentially high return 👌.
You can go one step further and launch a follow up campaign — a series of automated emails sent to people who take a specific action — to have even better results in the long run.
How to drive traffic to your landing page: take advantage of organic social media
Posting the link to your landing page on Facebook, Instagram, Twitter, Pinterest, or any other social network you use is a bulletproof way to pump in quality traffic. Since your landing page visitors are already familiar with the brand, it won’t be hard to generate sales. To connect with your followers and urge them to click the link leading to the landing page, do your best to provide valuable content. It is stating the obvious, but the larger your community is, the more results this will deliver.
Create a few related posts that tell about your product, the features it has and the ways it can make your prospects’ life better
Prepare a post with a question related to the item you promote to engage your audience
Create visuals with the link to your landing page that can be pinned or shared on Pinterest
Include information on the landing page into your Facebook and Pinterest cover photo
Add a link to your Instagram bio
Add a link to your Instagram story with a swipe-up
Pin your landing page to the top of your Twitter account so it always gets displayed
Record a video explainer showing your product and publish it on your social media accounts
Here’s what a Facebook post might look like:
How to drive traffic to your landing page: team up with other brands
Consider finding a partner and launching a co-marketing campaign to broaden your audience reach. In cooperation with a like-minded (and hopefully established) brand, you’ll welcome new traffic and give your brand a stronger voice.
This kind of partnership doesn’t have to be huge. For example, a good idea is to start with a guest post. Guest blogging comes especially in handy in case you launch a product that is new to the market and it is still quite unknown to a broad audience. Obviously, people are not really prone to search for an item they haven’t even heard about before. However, they are much more likely to give it a check (or even a try!) if they learn about it from the blog they’re subscribed to.
This cooperation might yield especially impressive results if you tell an engaging story behind your product. Today, storytelling is definitely not something you want to neglect.
How to drive traffic to your landing page: connect with your target audience on forums and question-and-answer websites
Find communities, groups, and forums where your potential customers share their interests and pains. Apart from Reddit, Quora, and Facebook communities, make sure to check local groups as well — we’re pretty sure you’ll discover plenty of hidden opportunities. This channel is a great way to get people talking about your business and bring your domain authority up without spending a single penny.
The tricky thing about reaching your prospects like this is that you can’t just publish the link to your landing page. It will be considered spam. So, do your homework. Instead, invest some time in creating an informative post that provides some value to readers and piques interest. In this post, offer a solution to the problem being discussed. And of course, don’t forget to mention that your solution (i.e. your product) is the ultimate one 😉
If you’re curious about digging in further, we’ve put together a blog post that explains who Facebook influencers are and how you can benefit from collaborating with them. Be sure to check it out!
How to drive traffic to your landing page: expand your content marketing efforts
Creating a post that will resonate with your readers and spark engagement is not an easy task (we know this at first hand). But high-quality content might have such a heavy impact on a buying decision that you’ll want to get down to your writing straight away.
The best thing about promoting landing pages on your blog? Readers stick around because they see value in what your brand has to tell. You’ve already managed to catch their attention and inspire interest, congrats! This means they’re a couple of steps closer to making a purchase from you.
Luckily, in your own blog, you can afford the luxury of dedicating a whole post to the product you promote using landing pages. Just keep in mind one point. Instead of simply boasting about the product’s features, elaborate on its perceived value. People don’t want to buy a product. It is the end result they’re willing to pay for: emotions, pain relief, comfort, upgraded social status, etc. So, when pitching your offer, try to focus on what people will get done using the product and point out what benefits it brings.
Besides, high-quality content might help users find your landing page on the internet as it ranks higher on search engines. Yes, it takes time, but anything good takes time. Just be patient.
A few ideas to consider:
Write a dedicated blog post
Add the link to your landing page to other related articles
Use a pop-up to inform your readers about the landing page
Don’t skimp on engaging visuals: place an eye-catching banner and a nice product image
How to drive traffic to your landing page: use paid advertising
Yes, paid ads cost money. But you should always keep in mind that these investments pay off. With paid search ads, you can quickly get your brand name out there and vastly expand your reach. In fact, serving up a conversion-centric landing page to high-intent customers is the most effective solution you can come up with.
Besides, the power of the remarketing technology cannot be overestimated. This is a second chance to bring back those who show a specific interest in what you’re selling but are not ready to buy when they first find your store.
How to drive traffic to your landing page: run a paid social media campaign
With 2.7 billion users worldwide, social media offers tons of advertising opportunities. Social ads are another terrific way to attract new audiences and turn one-time customers into regulars. And as we’ve already mentioned, retargeting campaigns are just a godsend. Such ads can win back lots of customers you’ve marked down as lost.
After you finish customizing your landing page, run an ad campaign that links this page URL in the call to action. A rule of thumb to provide a smooth flow and consistent experience is to ensure your landing page and the ad match and share the same message.
Don’t limit your ads to Facebook only. There are plenty of fish in the sea! Make sure to check out our latest guides on how to promote your dropshipping business on other social media — TikTok, Pinterest, Twitter, and YouTube.
Using several marketing channels, you ensure a higher efficiency of your activity from both a sales and marketing standpoint. To achieve this, you can:
Tap into your website traffic
Use your email database and reach out to your subscribers
Leverage your social media community to drive your followers to the dedicated page
Find the folks who are trusted advisers to your customers and prospects and partner up with them
Explore new places where your potential customers might be (blogs, forums, local communities, etc.)
Take your blog seriously: high-quality content coupled with storytelling is bound to win more loyal customers for your business
Don’t be afraid to invest in paid ads — they yield a return
And some best practices to keep in mind:
Use simple and clear messaging
Devise a concise and memorable tagline for your promo posts
When making ads, use colors, visuals, and tone that match your landing page look and feel
Make sure your landing page delivers on its initial promise stated in the ad
Test and optimize: you can create a few landing pages for one product to test your hypotheses (thankfully, the Landing Pages add-on allows you to create an unlimited number of landing pages)
So, you’ve created a killer landing page. With all the tips provided above, you’re all set to launch a killer promotional campaign. Chop-chop!
Still don’t have a landing page yet? With the Landing Pages add-on, you’ll have a much easier time increasing your conversion rate and getting the word out about your product. Don’t just take our word for it. Experience the power of landing pages for yourself!
People all over the world are increasingly wondering how to get started with dropshipping. So, today, we are sharing the step-by-step dropshipping success story of our own team. Here is the real-life experience that helps us create the best solutions for dropshipping store owners!
The AliDropship team has a huge experience in dropshipping business. We are creating and promoting lots of our own successful dropshipping stores that are available for purchase as Established businesses and Premium stores. Our team has done a lot of work and has gained solid practical knowledge over years, and it’s time to share our experience with a wide audience! We want you to use our practical tips and recommendations on how to dropship as we are sure it will help you create a profitable dropshipping store.
We started the dropshipping business in 2015. As of today, we have 50+ stores. At the end of February 2021, our monthly revenue was $900,000. Here you will find the 30 steps we took to achieve this impressive result in dropshipping.
How to get started with dropshipping business: Our experience
Ecommerce field is thriving. The growth of social media, mobile shopping, digital payments, artificial intelligence, big data, and personalized experiences are changing this business.
In particular, the dropshipping business grows really fast globally. It has huge potential because it is easy to start and run. People with any education and skills can do it. This is why we decided to give it a try and see what we can achieve.
Step 1. Dropshipping business research
How to start dropshipping? We started our journey with an analysis.
Can we run a dropshipping business?
Who will be our suppliers?
Will we find customers?
What do we need to launch this online business?
What technologies do we need to learn?
These questions are crucial. Without answering them, it is impossible to understand where to go next. You will need to do detailed research. As a result, you should get a clear view of your goals, opportunities, and challenges.
Step 2. Learning from competitors
This is tricky because not all ecommerce store owners openly say they are dropshippers. Still, any online store is a source of knowledge and can help you learn dropshipping tricks and strategies. Understanding how the store is designed and advertised can help beginners a lot.
We were inspired by the experience of Zappos. This is the biggest shoe and clothing webstore on the globe with great profit margins. It was an ordinary dropshipping store at first, but in 10 years Amazon bought Zappos for $1.2 billion.
This type of information helped us a lot. It is important to rely on it when you have no experience yourself.
Step 3. Understanding the legal part of dropshipping: registering a company
Most businesses should be registered. For dropshipping business, this is not always necessary. It all depends on the country where you run this business, although technically it doesn’t really matter where to start dropshipping. As a beginner, you can start a business with no registration.
We learned it when we talked to AliExpress sellers. We wanted them to be our dropshipping suppliers. They don’t mind if you are a private individual and not a business.
As a rule, buyers also don’t ask about it. But it is important that you provide them with money back guarantee and free shipping worldwide. These options should be offered by your suppliers, so check if they can do it.
Step 4. Understanding the legal part: dropshipping taxes
Taxes are a vital part of every business. Dropshipping taxes exist in the form of customs fees. Customs fees are added to the cost of the item, and it is a buyer’s responsibility to pay them.
Customs fees are different in every country across the globe. This is why you need to notify your buyers about it. Ask them to check what the customs fees in their own country are. Your potential customers must be aware of the local laws and regulations, and they must pay customs fees if necessary.
Step 5. Choosing dropshipping suppliers
To create a dropshipping store, you need to find products to sell and their descriptions somewhere. But these products and their sellers should be really special. It is important that they meet some criteria.
The sellers, for example, should be ready and glad to work with you. They should deliver items to any place in the world. Also, they should agree to deliver orders without putting their own promotional materials in the packages.
In addition, it is really important to choose the right niche. It means a lot to the success of your dropshipping store.
We have a lot of webstores, and all of them sell different products. Every niche for these stores was chosen with the same algorithm. It is a special mechanism we have developed ourselves when we started selling online.
Step 6. Understanding own interests
It is much easier to run a dropshipping store if you are deeply interested in it. So, we recommend that you think about your passions first.
When you have deep knowledge of your niche, you provide better customer service. Besides, if you like and understand your niche, you can pick the best items for your store. You can provide these products with top quality descriptions.
Your clients feel that you are passionate about your ecommerce business, so they trust you. Also, they know that they can get professional and detailed consultations.
Step 7. Defining the target audience
Who are your potential customers?
It is important to know your target audience. This is how you will promote and advertise your store more effectively.
It doesn’t matter what countries they are from. Dropshipping has a global reach, so you are not limited by a region. Instead, you need to know what they are interested in, and how you can attract them to your store.
When we choose a niche, we always go on AliExpress to check its potential. It means that we look at the number of products offered on the platform, the reputation of suppliers, and buyers’ feedback.
It is necessary to understand if we can find enough offers from this niche. These offers should meet some criteria (a big number of orders, positive feedback on the quality, good reviews about the seller, etc.). After all, we need to fill a store with lots of items, and we need to update our product range from time to time because it keeps our target audience interested.
Step 10. Checking the marketing potential
Can we promote this niche on social networks? Can we do something for its search engine optimization? Is the niche good for paid ads?
It is necessary to answer these questions when you choose a niche. If it has good potential for promotion, you will be able to attract more customers and earn more.
When you create a store, it is important to make it convenient for your customers. We did our research and understood we can make something great.
This is how we developed the AliDropship plugin. It can help you create and run a fully functioning and professionally looking webstore.
Step 11. Buying a domain name
We use the GoDaddy service to buy a domain name. Choosing the name, we prefer something short and easy to remember. Besides, ideally, domain names should be identical to company names. Alternatively, you can include the most important keyword in the domain name. It will make it much easier for you to promote the store.
Step 12. Choosing a content management system (CMS)
There exist numerous content management systems. Simply speaking, a CMS is a solution that helps you create and manage content online.
When you develop a dropshipping store, it is really important to choose the right CMS (ecommerce platform). It should be functional, easy to understand, and easy to manage.
That’s why we prefer to work with WordPress. It is perfect for dropshipping stores because it is easy to run. Also, it is really functional and convenient for business.
You can also make it even more functional if you install plugins with additional features. The AliDropship plugin is a good example of such a tool. It was created by dropshippers and for dropshippers, so it has all the features you need to get started with dropshipping.
Step 13. Choosing a hosting solution
This is the necessary part of creating your dropshipping business. Web hosting is the service that you use to publish your webstores online and make it visible for Internet users. If you don’t want to do it all yourself, you can ask for professional help with hosting.
Step 14. Creating the store design
When the website itself is ready, you don’t have to do much with it. As soon as you install the AliDropship plugin, all the main things will be done automatically.
It is especially important for design. A webstore design means a lot for business success, but it can be tricky. People who have no experience in developing sites often have a lot of questions about making a good store design.
With the plugin, you can choose one of several themes available, and use it for your dropshipping store. All of them look nice and professional. Therefore, you can be sure that your store visitors will enjoy being on your site.
Step 15. Importing products
Later in this article, you will learn how to check product ideas and choose the right products.
The plugin allows you to import items from AliExpress automatically. You need to set the search parameters, and the plugin will do all the rest. So, you don’t need to spend hours on AliExpress to choose and import items to your store. You only need to spend several minutes and do a few clicks.
Step 16. Integrating multiple payment options
Your goal is to sell something to your store visitors. It should be convenient for them to make a payment. Remember that you sell your products to people all over the world!
That’s why you need to include several payment options. For example, our plugin accepts payments made through PayPal and major credit card processors.
How we do dropshipping
How does dropshipping work?
The most common questions we get are related to management and organizational issues. They may seem challenging for beginners. This is why it is so important to cover them.
Generally, you need to check if you like the product description, its photos, and reviews from previous buyers. Also, it might be useful to order a couple of items for yourself. This is how you can check if you want to add them to your store.
Step 18. Choosing suppliers
Suppliers mean so much for the success of your store! AliExpress is different from major dropshipping platforms. The latter typically ask you to pay a fee to view suppliers’ contacts and their offers. However, on AliExpress, you can access all the necessary data for free.
So, AliExpress is a great place to search for dropshipping suppliers because you can see detailed statistics on every seller. This is really useful because you can check the feedback and performance of any seller you like. Also, it is really easy to contact sellers. When you communicate with them, you can understand if they will be good partners for you.
Step 19. Placing orders
When somebody buys something from your store, you need to give all the information to your supplier. The AliDropship plugin does it automatically.
It notifies the seller about the ordered product, its quantity, and the buyer’s address. It is all done by the plugin, so you won’t mix up anything. Besides, it is really useful when you have a lot of orders.
Step 20. Working with troubled orders
Sometimes it happens that our customers are mistaken. They provide incorrect names, surnames, and even postal addresses.
Sometimes they change their mind.
Some of them may ask for returns and refunds.
Sometimes they can’t track the package and say it is lost.
This is our job to be really polite and patient. We are all humans, and anything can happen.
That’s why we do our best to negotiate and offer several possible solutions. And of course, we have to contact the sellers and note them about the problems we have. It is necessary to provide top-level customer support if you want your business to grow and thrive.
Step 21. Preventing fraud
Internet fraud gets more and more widespread. We are always polite to our customers, but we are really attentive to their behavior.
If a customer tries to pay from several different credit cards, it is suspicious.
If all these attempts fail, it is suspicious.
When a customer uses a credit card that is different from his own name and country, it is suspicious.
If we have any doubts, we typically ask the buyer to send us an ID form. Also, we wait a couple of days before processing the order. If it is a fraud, the payment system will recognize it, and the order will be canceled.
In general, we recommend that you follow the instructions of your payment system provider. They have their own sets of rules for such cases, so learn them and stay safe.
How we promote dropshipping stores
Step 22. Working with SEO
Search engine optimization is really important in the dropshipping business. If you do it right, you can achieve great long-term results.
You need to think about SEO when you choose a dropshipping niche. You should also consider it when you choose the domain name, and when you write texts for the store. The more you work on it, the more visitors will find your store in Google search results.
This process takes a lot of time and effort, of course. But you can make it automated if you like. To do that, read our research and review of the Social Rabbit plugin that automatically makes promotional posts for your webstore in any social networks you choose.
Step 24. Learning about paid ads
To promote your store the fastest way, you can also use paid advertising like Google Ads and Facebook ads. If you use your money wisely, even more Internet users will learn about your store. We used paid ads to promote dropshipping stores, and the results are really impressive.
Step 25. Dealing with clients
We have already mentioned we try to stay patient and tolerant in every situation. But apart from that, we also do a lot to enhance our clients’ experience.
When we analyze what our customers like and want, we can use the knowledge wisely. We can add new products from time to time to keep the buyers satisfied. Also, we monitor the market trends. This is how we learn that some new products appeared on the market.
Remember that it is necessary to advertise these products. If you add something new, make sure your store visitors and social media subscribers learn about it.
How we expand our dropshipping business
The business should grow. If you stop working on your store, it will gradually wither. This is why our work never stops.
Step 27. Improving customer experience
You can do a lot to increase your customers’ engagement and motivate them to return to your store.
Make sure it is easy for them to navigate your store. Check if it is easy to make a payment. Don’t forget to include all the information on shipping costs and other delivery terms and conditions.
Also, always be honest about the delivery time. Remember that you need to notify every new client about it. People don’t mind waiting for their order, but they need to know the correct information.
Step 28. Adding new products
We already mentioned that it is really important to keep your store offer up-to-date. If you add new items regularly, your clients are interested in visiting your store again and again.
The bigger your product range, the bigger the average check. It means you can also add the products that are related to your niche, and your customers will also be interested in buying not just one but several products at once.
But we recommend following a specific concept when choosing new products. Always remember what the general idea of your store is, and don’t get distracted. It is especially important if you promote your site as a niche store.
Step 29. Creating new stores
When you launch your first dropshipping store, you don’t know much about management and promotion. But as soon as you get enough experience, you understand it is not really difficult to run such a store. It means you can use your knowledge to create more and more stores in other niches.
Remember that your ecommerce store is an asset. If you run it wisely, you can sell it for a good profit. We learned it from the experience of our client Alex who manages several dropshipping stores at once and sells some of them from time to time.
Step 30. Exploring
There is so much to learn! New business ideas, new niches, new traffic sources, new promotional methods, and many more.
Business and technology evolve every day, so you have a whole world to explore. Always look for something new, and don’t be afraid to try and test different things. This is the engine that drives you and your successful business.
These are the 30 steps that we took to get our impressive business results. We started from zero, and less than in 2 years we achieved the average monthly profit of $97,000. By 2021, the revenue of our dropshipping stores got to $900,000.
How to get started dropshipping using our experience?
We are excited to offer you 4 ways of becoming a dropshipping business owner!
Create a dropshipping store by yourself
Thanks to the AliDropship plugin we created as practicing dropshippers for our fellow entrepreneurs, you can launch a dropshipping store yourself even if you don’t have a technical background or any experience in website development. Installing the plugin even on the simplest WordPress site, you’ll get a fully functional dropshipping store that can accept incoming orders, transmit them to your AliExpress suppliers, and process your buyers’ payments! To see how you can launch your dropshipping business this way, simply read this article.
Order a custom store from our skilled team
If you want, you can safely delegate us all the technical tasks associated with a dropshipping store creation. Upon your request, we’ll make a unique custom dropshipping store and consider your individual preferences of its design, name, niche, product range, etc. As a result, as soon as we complete the development part, you’ll get a perfectly optimized dropshipping store ready to be put into operation immediately. Kindly read more about this offer here!
Get an exact copy of a store with a proven potential
If you don’t want to create a dropshipping store by your own effort, and don’t want to wait until we develop an individual custom version for you, there’s a simple and elegant solution!
Check out these Premium dropshipping stores: you can buy an exact copy of any one of them, and put this copied website into operation immediately, without waiting and wasting your time. Plus, with these stores, you won’t even be wondering whether your business will be successful: as you get a full replica of a well-performing store, you can be sure of its money-making potential. What’s more, you can even get the same marketing materials we used ourselves to promote these stores: check out the details here!
Buy an established business with a proven track record
If you like the idea of buying a ready business, but want it to be unique rather than copied one, check out the Established stores! They are also created, managed, and promoted by our skilled team, and they are only put on sale after they truly prove to be generating healthy profits.
Every store goes with detailed performance data, so you can view the stats and make a well-informed decision before purchasing an established store. In fact, by doing this, you’re safely investing in a highly profitable business that is ready to drive sales from day one. Just take a look at the details if you’d love to become an owner!
We hope our experience will motivate and inspire you to start your own dropshipping business in any way that is more convenient to you. If you have any questions, feel free to leave them in the comments section below. We wish you the best of luck on this road to success!
However, creating an attractive Instagram feed takes design skills. And besides that, you need to post at least once a day so that Instagram’s algorithms don’t throw you out of this game. And this will definitely make you feel nervous.
But don’t worry, our dear dropshipper! We will tell you how to create a winning Instagram post template, and also share useful resources that will make your life much easier. They will help you generate a lot of ready-made incredible images for your Instagram feed.
What to pay attention to when you’re making an Instagram post template?
1. Post format
Of course, the traditional format of posts that allows you to get likes and comments is still popular among business accounts. But don’t underestimate Instagram stories which have firmly conquered the marketing industry.
As the statistics show, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it deserves publication as a story or as a traditional post.
But when creating a template, do not forget about the size difference between the feed and the story.
You can also find ready-made templates on the Internet and customize them depending on your needs.
2. Images you use
If you decide that you don’t need photos for your Instagram feeds – it’s okay! You can use text overlay on a solid-color background and create your brand on it.
But if you prefer to use photos, then there are several options here. You can take a photo on your phone/camera or just borrow photos from your supplier and make sure they meet the criteria below.
You do not need to study photography at a professional level! It is enough to know a few basic principles of phone photography, and then great pictures for your business are guaranteed:
Use gridlines to balance your shot
Focus on one subject
Find different perspectives
Use leading lines
Look for symmetry
Keep an eye out for repetitive patterns
Avoid zooming in
Use natural light
Consider buying a mobile tripod
Clean your phone’s lens
Don’t be afraid to edit
Show what’s going on behind the scenes, the working process or team: it will always be interesting for your customers
3. Design elements
Don’t copy someone else’s visual content completely! This can undermine the credibility of your business.
You can choose your corporate identity directly in the Instagram Story editor, or you can use apps to create Instagram templates (we’ll talk about them later). But the main rule is to use this font everywhere to make it associated with your brand.
5. Branded colors
You don’t need to use every color in the rainbow. Stick to your brand colors that you use in your store. Try to focus on them as it will help you in promoting your brand in the long run.
6. Advertising posts & info posts
For all types of posts, you need to use only high quality photos! And as for advertising posts, they should also be depicted in such a way that the functionality of the product is clear.
In addition to this, your brand voice is just as important as your brand look. Instagram captions can be up to 2,200 characters long, so you can talk about anything you want. But remember that without tapping, an Instagram user will only see the first two lines of text appearing in the news feed.
The optimal Instagram caption length is 125 characters for an ad and 138–150 characters for organic posts. Use it wisely!
Best apps to create a cool Instagram post template
Of course, you can make your own unique templates using Photoshop or another image editor, but you will spend a lot of time on it. There are a large number of design editors apps that offer free pre-made templates for creating content on Instagram, so you can easily save your precious resources.
Pre-designed templates can make the job of designing Instagram Stories or Feed posts much easier by taking out all the hard work of figuring out exactly where to place your text, image, or video.
Canva is free graphic design software that you can use online or in a mobile app, and it’s a dream for anyone who works with creating image content.
Another popular app is Unfold. It lets users add different borders and text to their photos. Unfold has a great variety of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!
Storyluxe is the favorite of all business Instagram accounts. It is packed with a wide variety of dynamic Instagram story templates.
Unlike most pre-made template apps, Made is equipped with customizable page backgrounds, 40 different colors, 80+ pattern designs, and 16 custom fonts to help you create perfectly on-brand templates with just a few taps.
Using an app to create Instagram Stories & Feed posts templates is a foolproof way to create some really stand-out content on-the-go.
Making a captivating Instagram post template: conclusion
Congrats! You’re all set to create and save a well-performing Instagram post template! Now, you can focus on attracting a loyal following without tediously designing a post from scratch every day. The main thing is not to be afraid to experiment: that’s how you will definitely gain experience and find your own unique brand style!
If you need expert assistance with your Instagram feed, you can ask our team to make Engaging Social Media Posts tailored to your business. You’ll get a unique brand style based on your preferences, and you’ll be free to use it not only for Instagram, but also for Facebook and Twitter posts as well.
Is there anything special about marketing to millennials? What do you need to do if your target audience mainly consists of millennial consumers? And what do millennials mean, exactly? Go ahead and find it out!
Ah, the millennial. The person whose generation has its heads buried in smartphones and tablets while speaking in slang that is ever-evolving. But the generation of millennials is a force to be reckoned with (and taken seriously).
As of 2020, the generation’s full spending potential was estimated at $1.4 TRILLION. With that much spending power on hand, it’s clear that marketing to millennials and selling to them is a huge deal. So, in this article, we’re going to cover who the millennial is, why his spending power is so important, and what trends and tricks there are to getting him to swipe that card (or just tap to pay).
What is a millennial?
A millennial is a person born between 1980 and 2000 and part of the last generation of the 20th century. They are a young consumer group that is currently in the mid-20s to early-30s age range, meaning they’re in the prime of their spending power.
Why market to millennials?
Millennial customers are a demographic that has profoundly propelled the new age of digital growth, which in turn has changed marketing strategies and practices and the retail industry.
As noted earlier, with an estimated $1.4 trillion spent in 2020, millennials hold greater spending power now than any other generation before or after it.
With the rise of technology and ecommerce, it’s even more important to market products or services with millennials in mind. The thing is, they grew up alongside booming digital advancements and will define and change retail for the coming decade.
How are millennials changing retail patterns?
It’s all digital now (and price competitive). According to Invesp, more than 54% of millennials make their purchases online, and 45% admit they do it because they can compare products and prices. This means it’s imperative that brands have an online shop to appeal to this powerful generation of consumers. A social media presence is also a must-have in today’s world, with Awario stating that 74% of shoppers are compelled by brand social media accounts.
Millennials are also, more than any other generation, concerned about making a connection with a brand. They want to be treated right (good customer service is essential) and courted with sales, coupons, and membership exclusives.
Forbes finds that 60% of millennial shoppers stay loyal to brands that demonstrate this behavior. Beyond sales and loyalty, though, is a generation holding great value to ethic sustainability and local sourcing. If you’re a brand or company that is very eco-friendly, chances are you will resonate greatly with a millennial shopper. In fact, 75% of millennials are more receptive towards socially-responsible brands.
Best marketing channels for millennials
So we’ve made one thing clear – you’ve got to be digital to capture the modern millennial audience. But what are the best channels to use? (You probably guessed already).
An online store
Yes (obviously), you’ve got to make your merchandise available online. If you’re having trouble with the technicality of getting started with a web shop, we offer a convenient plugin solution.
Facebook, YouTube, Instagram, and Twitter
Again…no surprise – the generation that grew up with social networks stays on social media. Thanks to a plethora of interface changes, it’s easier than ever to connect to audiences with live-streaming video, image carousels, and targeted ads. With a reported whopping 90.4% of millennials on social media, there’s an astounding opportunity to get your brand in front of buyers. 77% of American millennials are active daily on Facebook, 70% on Instagram, and 66% on YouTube, and these numbers are encouraging for businesses that have a digital presence.
How to market to millennials: 10 pro tips
By now, it should be clear that millennials hold great spending power in the year and future come, and they are specific about what they want. So how do we actually get their attention?
#1 Tell a story with your brand
Millennials don’t trust traditional marketing and want to hear a relatable, inspiring story or mission that a brand holds. What drove you to start your own business? What need did you see in the market and how did you go about fulfilling it? Answering such questions is a must when marketing to millennials. Tell your story on your website and through engaging content on your social media channels.
#2 Make the engagement real
As a generation that values brand connection, millennials are more likely to favor a brand that speaks to them (literally). If you are seeing questions about items or a service you offer on Twitter or Instagram, for instance, respond! Thank customers for their opinions and feedback. Showing that you are responsive and alert will earn points.
#3 Let your customers be your word-of-mouth
Reviews and testimonials matter. In fact, 97% of millennials look at reviews before making a purchase, and 89% are trusting of what they read. Again, this is unsurprising since millennials hold high value to authenticity of a brand. If you have an online business, make sure you add a customer review section to your website – if you’re unsure where to start, we have a great add-on to make it happen.
#4 Be socially-cool
As we mentioned earlier, millennials are all online on social media, so it’s definitely a great idea to have accounts set up so you can post content to tell your brand story, beliefs, and sell your products.
Utilize interactive features such as Instagram Stories and polls on Instagram and Twitter to engage and get feedback from millennials. Launching a product? Show some of the behind-the-scenes on a Story. Is your product development stuck between 3 colors for a product? Ask your audience what they like best.
#5 Seek out influencers
In the age of social media and the need to be relatable, millennials seek out people just like themselves as sources of authority (not big-name celebrities). So don’t hire an A-list actress for a campaign — reach out to an influencer to sell a product. Let him or her tell a real, engaging story that millennials will be able to relate to.
#6 Go beyond classic paid ads
Millennials spend lots of their time online, which makes them nearly immune to traditional advertisements. If your store products are suitable for making shoutouts or launching giveaways, go for it! Partnering with influencers in your business niche, you will be able to create memorable, naturally-looking posts that don’t look like annoying direct ads – and therefore, are more likely to trigger the desired action.
#7 Utilize memes
If you regularly browse social media or follow pop culture accounts, you definitely know what a meme is. Defined as a humorous image, video, or text that is spread by social media users, memes are popular because of the relatable and funny message present. They represent a community of relatability, which is very crucial to millennials.
Memes are a powerful marketing tactic if you can fit some into your brand voice and personality. And if you are successful, memes can boost engagement since people often share them on platforms such as Twitter and Instagram, helping you gain followers along the way.
#8 Make your content visual
Whether you are preparing a Facebook post or making a draft for your in-store blog article, make sure the idea of your entry is clear immediately. As a rule, millennials tend to ‘scan’ the content they come across. So, creating a text, use shorter sentences and paragraphs, bulleted or numbered lists, and subheadings explaining the purpose of these text sections. And, with any type of content, go for high-quality infographics, GIFs, non-stock photos and other branded visuals that explain your idea quicker and better than words.
#9 Create winning user experience
What happens to a person after he or she likes your ad and decides to check your offer out? That’s right: this Internet user visits your store and expects it to be easy to use and navigate.
Given that millennials commonly use mobile devices for web surfing, your goal is to create a mobile-friendly shopping destination that doesn’t take forever to load and doesn’t make the visitors confused about their next on-site steps.
#10 Show your company culture and values
As we noted, millennials like companies that show a relatable and inspiring story. Going hand-in-hand with that is a company’s culture and its values. Are you laid back and have a relaxed work environment? Do you have ongoing sustainability efforts? Do you give back to the community and organize socially responsible events?
These are things to consider and show on social media channels to attract millennials as well as professional platforms such as LinkedIn to leverage company image and attract potential hires.
Summing it up, when marketing to millennials, keep in mind that this generation is not only tech-savvy, but educated. Besides, this audience holds the greatest spending power ever. Focus on creating an authentic brand boosted by a strong social media strategy, easy-to-use website, and great customer service.